Relevant bibliographies by topics / Semiotic discourse analysis / Dissertations / Theses
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Dissertations / Theses on the topic 'Semiotic discourse analysis'

Author: Grafiati
Published: 4 June 2021
Last updated: 16 February 2022

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1

Marthinus, Leilani. "Semiotic remediation and resemiotisation as discourse practice in Isidingo: a multi-semiotic analysis." University of the Western Cape, 2015. http://hdl.handle.net/11394/4658.

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Magister Artium - MA<br>The problem explored relates to the dearth in studies exploring semiotic resources other than language in the study of mediated discourses in the media; public broadcasting in particular. Gilje (2010) laments that although manipulation of different genres and modalities has accelerated in the production of movies, documentaries and soapies due to developments in media technologies, there have been very few studies on the subject. The purpose of this study was to investigate how the Isidingo producers use new technologies and editing tools to merge and/or manipulate diff
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Wilton, Marion. "A multi-semiotic discourse analysis of feminine beauty in selected True Love magazine advertisements." University of the Western Cape, 2015. http://hdl.handle.net/11394/4859.

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Magister Artium - MA<br>Advertising and media imagery shape attitudes about race and ethnicity, which means that advertising media play an influential part in constructing the frame through which individuals perceive racial differences and negotiate norms and ideas around ethnicity. Physical signifiers such as skin colour and hair are not only considered to be the most important facets in global beauty culture but are also seen as two principal phenotypes for racial classification (Mercer, 1987). These two attributes are also deeply situated within Black Feminist Discourse Studies and are the
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Hobson, Jane Claire. "Texted love : a social-semiotic examination of greeting cards /." View thesis View thesis View thesis, 2002. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20030407.164658/index.html.

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Thesis (Ph.D.) -- University of Western Sydney, 2002.<br>Thesis submitted in fulfilment of the requirements for the degree of Doctor of Philosophy, School of Communication, Design and Media, University of Western Sydney, February, 2002. Bibliography : leaves [306]-324.
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4

Sands, Victoria. "Neoliberalism, Postfeminism, and Ideal Girls: A Semiotic Discourse Analysis of Successful Girlhood in Seventeen Magazine." Thèse, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/23354.

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This thesis looks at how a contemporary notion of successful girlhood is negotiated in the social text of Seventeen magazine. Moreover, it demonstrates the ways in which Seventeen’s representations of successful and ideal girls reflect and mediate timely values of postfeminism and neoliberalism. This thesis will also make visible how race, class, ability, and sexuality are negotiated within Seventeen’s “success” framework, in order to illuminate intersectional issues implicit in conceptualizing ideal girlhood. The method for this research is a semiotic discourse analysis, looking at the visual
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Ferris, Fiona Severiona. "A multisemiotic discourse analysis of race in apartheid South Africa: The case of Sandra Laing." University of the Western Cape, 2015. http://hdl.handle.net/11394/5231.

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Philosophiae Doctor - PhD<br>In this thesis I investigate the reconstruction of the life history of Sandra Laing and the recreation of the apartheid context by analyzing two artefacts. These main artefact for investigation is the movie Skin, by Anthony Fabian which is based on the book "When She Was White: A Family Divided By Race" by Judith Stone, which is the second artefact for investigation. The latter artefact is based on the life of Sandra Laing. Sandra Laing was born to white parents in the apartheid era, but she did not ascribe to the physical description of a person who was cla
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Ashby, Wendy. "Authoring the German "other": A semiotic,narrative discourse analysis of the culture box in beginning L2 German textbooks." Diss., The University of Arizona, 2003. http://hdl.handle.net/10150/280250.

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Recent trends in immigration to the German speaking countries have contributed to a new multi-cultural demographic in the "culture boxes" of L2 German textbooks. A close analysis of their content, however, reveals a racist discourse that promotes and reinforces a power-based, hegemonic majority culture at the expense of minorities, as well as materials that reinforce U.S. American cultural values at the expense of German ones by imagining a community of German speakers that meets U.S. national identity needs. Utilizing tools from the fields of semiotics, critical discourse analysis and cultura
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Peck, Amiena. "Reimagining diversity in post-apartheid Observatory, Cape Town: a discourse analysis." University of the Western Cape, 2012. http://hdl.handle.net/11394/4964.

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Philosophiae Doctor - PhD<br>The focus of the thesis is conceptually-based and problematizes the notion of a transformed society while addressing and evaluating its meaning in the multicultural post-apartheid neighbourhood of Observatory, Cape Town. Confluent concepts such as ‘multilingualism’, ‘hybridity’ and ‘community’ are discussed within the historical and contemporary context of a newly established democratic South Africa. Through a poststructuralist discourse analysis, the study endeavours to explore discourses of language and identity in the previously predominantly English-speaking
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Souta, Aliki Anna. "A Critical Discourse Analysis of Cosmetic Products for Women and Men." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21090.

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By making a CDA the linguistic and semantic features in cosmetic products are going to be examined. For the purpose of this study, 99 products, from two companies, are analysed in order to find out if the marketing teams of the companies are using different linguistic and semiotic features in order to persuade their target group. Theories of masculinity and femininity are presented and the relationship between gender and language is analysed. Furthermore, Aristotle’s theory about the three proofs of persuasion ethos, pathos and logos is discussed. After analyzing and discussing the data that h
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Carberry, Helen. "Semiotic analysis of clinical chemistry: for " knowledge work " in the medical sciences." Queensland University of Technology, 2003. http://eprints.qut.edu.au/15809/.

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Abstract In this thesis a socio-cultural perspective of medical science education is adopted to argue the position that undergraduate medical scientists must be enculturated into the profession as knowledge workers and symbolic analysts who can interact with computers in complex analytical procedures, quality assurance and quality management. The cue for this position is taken from the transformations taking place in the pathology industry due to advances in automation, robotics and informatics. The rise of Evidence-Based Laboratory Medicine (EBLM) is also noted and the observation by hi
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Möllervärn, Elin. "Konstruktionen av kvinnor och män i ett modemagasin : En kvalitativ studie ur ett genusperspektiv." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-79868.

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The aim of this study was to examine how men and women were portrayed in a fashion magazine through time. Magazines convey pictures of gender through both text and image, which subconsciously affects us in the daily life. The study examines a total of 17 reportages from the year 2008 and 2018. A critical discourse analysis constitutes the study’s methodological framework, combined with a semiotic analysis. After I separately examined men and women in the fashion magazine Damernas värld, I compared them to get a result of how the magazine portrayed the genders in different ways. The difference
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Welin, Erik. "The straight guy who sleeps solely with men : A deep semiotic analysis of hegemonic parameters in the American television serial Empire." Thesis, Södertörns högskola, Institutionen för kultur och lärande, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-27698.

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The study that follows is a deep semiotic analysis meant to shed a light on which ideologies the serial represents and communicates to its audience. In my analysis I have used the terms homonormativity and homosubversity to divide the different discursive codes and thus see if it was the former or the latter that the production of Empire preferred. These terms have been used in relation to hegemony, ideology and discourse to fully grip the connection between production and reception.   The study consists of an analysis of the overall narrative of the serial in its entity with focus on the gay
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China, Addie L. Sayers. "Beyoncé as a Semiotic Resource: Visual and Linguistic Meaning Making and Gender in Twitter, Tumblr, and Pinterest." Scholar Commons, 2018. http://scholarcommons.usf.edu/etd/7133.

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At the intersection of digital identities and new language and social practice online is the concept of searchable talk (ST). ST describes the process of tagging discourse in a social networking service (SNS) with a hashtag (#), allowing it to be searchable by others. Although originating in Twitter, ST has expanded into other SNS, and is used therein not only to mark language-based posts, but also multimodal posts and images. While scholars have elucidated the structure and function of ST, their studies have primarily examined ST within language-based posts; few have researched ST with resp
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Modesto, Edith. "Homossexualidade, preconceito e intolerância: análise semiótica de depoimentos." Universidade de São Paulo, 2010. http://www.teses.usp.br/teses/disponiveis/8/8139/tde-09022011-103046/.

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Esta tese é sobre o preconceito e intolerância contra a homossexualidade, a partir da análise semiótica de depoimentos de mães heterossexuais e de filhos homossexuais, brasileiros. O trabalho divide-se em introdução, quatro capítulos principais, conclusão, bibliografia e anexos. Na introdução, delineou-se o contexto externo em que se desenvolve a dificuldade de aceitação das mães heterossexuais a seus filhos homossexuais e um apanhado geral do trabalho. O contexto interno foi considerado como o resultado do cruzamento comparativo de centenas de depoimentos analisados, de mães e filhos. Utilizo
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Al, Balushi Iqbal Abdul Qadir. "Critical Semiotic Order Theory: The Misconstruction of Arab and Muslim Identities and Voices in Hollywood Movies." Diss., The University of Arizona, 2014. http://hdl.handle.net/10150/344217.

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In the age of multi-literacies, contemporary theories and devices are required to decipher increasingly complicated challenges which are presented by the digital technological revolution. Some of the existing approaches and frameworks of could inspire us but are not well equipped to address the complexities and multi-perspectives of the eccentric challenges that scholars face on diverse issues. Therefore, I present the critical semiotic order theory (CSOT) as a new eclectic theory to analyze discourse and moving and still images critically, semiotically and using systematic orders simultaneous
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Harry, Janine. "A phenomenological discourse analysis of harassed female 'skinscapes' in select public spaces in Cape Town." University of the Western Cape, 2018. http://hdl.handle.net/11394/6270.

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Magister Artium - MA (Linguistics, Language and Communication)<br>Street harassment refers to the unsolicited verbal remarks and nonverbal gestures that women are subjected to by men when moving through (public) spaces. The dominant discourse sees this phenomenon as firstly a gendered interaction. In this sense, men are construed as initiators and women as recipients, although this is not always the case. Secondly, the remarks are often viewed as solely sexualized in nature. Lastly, public spaces are seen as male realms in which the actions of males are context specific, whereby the publi
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Mazguidi, Mostapha. "Le discours coranique : énonciation et énonciateurs." Thesis, Bourgogne Franche-Comté, 2018. http://www.theses.fr/2018UBFCH009/document.

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Le Coran, discours omniprésent via différents supports, ne cesse de faire couler beaucoup d’encre depuis le début de l’écriture au sein de la sphère arabe ; l’écriture en tant que composition d’ouvrages car la culture était, avant le Coran, orale. Depuis lors jusqu’à nos jours, il demeure un objet inépuisable d’études et de spéculations. Les sciences du langage ne sont pas suffisamment exploitées pour en explorer les arcanes en tant que discours religieux unique en son genre. Les études linguistiques se sont limitées aux domaines linguistiques de l’arabe tels que la syntaxe et la rhétorique le
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Monteiro, Ricardo Nogueira de Castro. "Análise do discurso musical: uma abordagem semiótica." Universidade de São Paulo, 1997. http://www.teses.usp.br/teses/disponiveis/8/8139/tde-21012008-131652/.

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A dissertação \'Análise do discurso musical: uma abordagem semiótica\' discute e propõe soluções para a questão da aplicação do modelo de percurso gerativo de sentido à análise do discurso musical. A partir de uma exposição inicial onde se procura situar essa proposta analítica dentro da evolução da musicologia e da semiótica francesa, passa-se a uma discussão em profundidade da aplicação do modelo semiótico no que diz respeito à estrutura dos níveis fundamental e narrativo, tanto no que tange à organização sintática quanto semântica de cada patamar da significação. As explanações teóricas são
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Lundin, Caroline, and Matilda Lindberg. ""Jag får vara tjock, smal, hela registret. Det är jag som bestämmer." : En kritisk diskursanalys om hur kampen mot kroppshets synliggörs på Instagram." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-155936.

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In today’s medialized society we are fed with a constant flow of advertisements, no matter where we are. In these advertisements we see skinny and retouched ideal bodies, especially female bodies. The images shown in the media are the reference frameworks for the human body and in many cases, a conservative social order is propagated where women must exhibit an attractive exterior. This is a social problem for many women all around the world, and the work to counteract these tight ideals is called body activism. This study aims to investigate which different discourses prevail over the fight a
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Wallén, Camilla. "För vilka finns kroppspositivismen? : En diskursanalytisk och semiotisk studie av hur kroppsaktivister på Instagram artikulerar kroppspositivism." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-133406.

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Denna studie har genomförts med syfte att undersöka hur kroppsaktivister artikulerar kropp och kroppspositivitet genom bilder och texter på deras Instagramkonton. Studien syftar även till att undersöka om, och i så fall hur, artikulationerna av kroppspositivitet skiljer sig mellan olika kroppsaktivister. Slutligen syftar studien till att studera hur kroppsaktivisterna artikulerar syftet med rörelsen. Det teoretiska ramverket består av tidigare forskning och etablerade teorier i postmodern feminism, fat studies, aktivism och objektifiering. Studien har genomförts med ett kvalitativt förhållning
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Helmersson, Markus. "Konkurrensförhållandet mellan kultur och ekonomi : En idéhistorisk analys av spänningsförhållandet mellan kultur och ekonomi i svenska kulturpolitiska dokument." Thesis, Karlstads universitet, Institutionen för samhälls- och kulturvetenskap (from 2013), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-85090.

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Syftet med denna uppsats är att analysera två för Sverige betydelsefulla kulturpolitiska styrdokument, för att analysera hur relationen mellan kultur och ekonomi gestaltas i respektive diskurs. Genom att jämföra 1970-talets med det tidiga 2000-talets kulturpolitik, med de kulturella och ekonomiska begreppens historiska utveckling från senmedeltiden och framåt, förklaras det spända förhållandet mellan kultur och ekonomi. De idéer och teorier som utgör grunden för de kulturpolitiska diskurserna kommer att analyseras genom att använda den hermeneutiska metoden, innehållsanalys och semiotisk disku
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Sjödin, Elin. "Dolda budskap : En kvalitativ analys av tidningen FRIDA." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-136421.

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The study's purpose is to use qualitative methods to analyze the image FRIDA conveys of reality through textual and visual communication. The study is interested in the ideals that are produced, how femininity, masculinity and sexuality are presented as well as how the content is mediated. The theories used in the study are mainly regarding representation, stereotypes and gender. This study involves the methods critical discours analysis based on Faircloughs threedimensional model and a semiotic analysis using expressions like denotation, connotation and myth. In summary, the study has shown t
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Vezzelli, Eugenia. "A construção do ethos discursivo na imprensa em língua italiana em São Paulo: o caso de La Difesa." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/8/8148/tde-11032016-153524/.

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encontrando-se, por conta disso, rico material bibliográfico acerca das características do movimento migratório italiano e dos serviços (escolas, comércio, etc.) que se desenvolveram especialmente para essa comunidade. Dentre eles, a imprensa em língua italiana captou a atenção de vários historiadores italianos e brasileiros. No entanto, até hoje muito pouco foi produzido a partir de uma perspectiva linguística e é isso que se propõe este trabalho, cujo objetivo é identificar e problematizar o ethos discursivo de La Difesa, jornal antifascista em língua italiana publicado em São Paulo entre 19
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Carlén, Fredrik. ""Världens bästa reklamfilm" : En studie i hur reklamfilmerna från ICA är konstruerade för att locka kunderna till konsumtion." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-6378.

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This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the
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Nordin, Alexander. "Mellan raderna träder utställaren fram : En diskursanalytisk studie av Fotografiskas semiotiska och narrativa identitetsskapande i det digitala rummet." Thesis, Södertörns högskola, Svenska, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32406.

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Den här studien undersöker hur webbplatsen kan användas i syfte att förmedla en varumärkesidentitet hos företag inom kultursektorn. Fotografiska, en privat konsthall för samtida fotokonst, belägen i Stockholm, publicerar på sin webbplats texter om varje utställning som konsthallen arrangerar. Undersökningen utgår från antagandet att såväl den omgivande kontexten som innehållet i texterna bidrar till att skapa en varumärkesidentitet. Genom en multimodal och narrativ diskursanalys av webbplatsen och utställningstexterna analyserar jag hur denna identitet realiseras i samspelet mellan semiotiska
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Hart, M. J. Alexandra. "Action in Chronic Fatigue Syndrome: an Enactive Psycho-phenomenological and Semiotic Analysis of Thirty New Zealand Women's Experiences of Suffering and Recovery." Thesis, University of Canterbury. Social and Political Sciences, 2010. http://hdl.handle.net/10092/5294.

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This research into Chronic Fatigue Syndrome (CFS) presents the results of 60 first-person psycho-phenomenological interviews with 30 New Zealand women. The participants were recruited from the Canterbury and Wellington regions, 10 had recovered. Taking a non-dual, non-reductive embodied approach, the phenomenological data was analysed semiotically, using a graph-theoretical cluster analysis to elucidate the large number of resulting categories, and interpreted through the enactive approach to cognitive science. The initial result of the analysis is a comprehensive exploration of the experienc
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Arvidsson, Cecilia, and Moa Lindberg. ""Vi skulle ju dela på henne" : En kritisk diskursanalys av makt och genus i norska tv-serien Exit." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185061.

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The Norwegian Tv-series Exit displays the lives of four rich financiers that has it all: money, careers, and families. However, they are bored and escape their family lives by the use of drugs, sex and violence. The Tv-series display badly treated women in various scenes, they are either prostitutes or housewives. Exit has been watched by 1,3 million people in Norway and been called “this year's most disgusting Tv-series” and “chock porn”. The attention and major reactions this Tv-series has been given led to this analysis of the power relations between men and women. This study examines how p
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Santos, Fabiana Rodrigues. "Detetive ou cientista? A literatura policial infanto-juvenil como recurso didático na educação em ciências." Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/81/81131/tde-10042014-201300/.

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Nessa pesquisa apresentamos uma proposta didática pautada no uso da literatura no ensino de ciências a partir do uso de um gênero literário específico, o romance policial juvenil, no ensino da Investigação Científica. A obra utilizada como modelo é O caso da borboleta Atíria de Lúcia Machado de Almeida, que possui um enredo pautado em mistério e investigação policial e faz parte da Série Vaga Lume da editora Ática. As obras literárias que compõe a Série estão presentes nas salas de aula e bibliotecas escolares, desde a década de setenta e fazem parte do repertório de leitura de muitos alunos a
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Xavier, Wendell Lessa Vilela. "Vozes do trovão: a vez e a voz de Boanerges Ribeiro." Pontifícia Universidade Católica de São Paulo, 2007. https://tede2.pucsp.br/handle/handle/14471.

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Made available in DSpace on 2016-04-28T19:34:18Z (GMT). No. of bitstreams: 1 Wendell Lessa Vilela Xavier.pdf: 1219437 bytes, checksum: c1d7232e6b7314529de365142f2ae158 (MD5) Previous issue date: 2007-10-01<br>Boanerges Ribeiro was, without doubt, one of the main thinkers of the Igreja Presbiteriana do Brasil (IPB). The religious discourse he produced is a canvas in which the character and body painted become strong shades of the constitution of his ethos which, by its turn, limits the interaction of his discourse to a set of social fabric which are valued according to the image construed by
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Woodcock, Anna, and Elin Salemyr. "Kampen om kommunikationen : En kvalitativ studie av Försvarsmaktens kommunikation och uppdrag." Thesis, Uppsala universitet, Medier och kommunikation, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-434366.

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During the last decade, the Swedish Armed Forces have been struggling to achieve recruitment goals and to retain military personnel. To attract more people to join the agency, and to increase the knowledge about the agency’s role and function in society, the Swedish Armed Forces continuously run campaigns. Furthermore, the Swedish Armed Forces is a government agency with a mission that is determined by the Swedish government through government decisions. It can therefore be argued that it is important that the campaigns portray the agency’s mission in a correct and truthful way. The purpose of
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Pérez, Lagos Camila. "Les figures des publics sur les sites internet des théâtres en France et au Chili. Une approche semiodiscursive." Thesis, Sorbonne Paris Cité, 2016. http://www.theses.fr/2016USPCA165/document.

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Cette thèse porte sur comment les publics de théâtre sont représentés au sein du discours des politiques culturelles tant en France qu’au Chili. Ceci est mis en rapport aux figures des publics destinataires des sites internet (y compris les réseaux sociaux numériques) de quatre théâtres publics de référence qui déclarent avoir une programmation dite « contemporaine » et « classique ». La question principale est d’identifier comment ces représentations circulent dans ces dispositifs. L’hypothèse centrale souligne le fait qu’il y a un rapport entre les conditions sociales et symboliques des disc
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Christianopoulos, Victor Steve. "A media discourse analysis." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2004. http://hub.hku.hk/bib/B3014615X.

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Toreheim, Mimmi. "Typografins tolkning : En undersökning av typografins betydelse vid tolkning av text." Thesis, Södertörns högskola, Institutionen för kommunikation, medier och it, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9707.

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This paper addresses the question about what role typography plays in the interpretation of a text. From three different handbooks in typography arguments are gathered and categorized in to three categories: roman types, san serif and others. Interviews with people from the graphic design area are also a part of the paper and are accounted for in the discussion part of the paper. Areas of theory are a broad hermeneutic view based on Hans-Georg Gadamers thoughts, which have sub categories such as: Michel Foucault’s theory about discourses, John Swales genre theory and Anders Björkvall’s thought
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De, Azevedo Marlyce. "TF1 face au tsunami du 26 décembre 2004 : construction d’un objet politique et médiatique (déc.2004-fin 2009)." Thesis, Lyon 2, 2010. http://www.theses.fr/2010LYO20012/document.

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Le 26 décembre 2004, l’un des plus violents séismes de l’histoire a lieu au large de l’île indonésienne de Sumatra, provoquant une série de tsunamis. Si les catastrophes naturelles constituent un type d’événement prisé des médias, celle-ci se distingue en tant que nouvel objet médiatique en mettant en œuvre, selon nous, une sémiotique de la crise fondée sur la confusion, la violence et l’urgence. Motivés par la concurrence et par le caractère inouï du tsunami, les médias ont proposé une information inscrite dans une logique de dramatisation, d’esthétique et de politique. Nous partons du postul
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Berry, Christian. "Crimean Rhetorical Sovereignty: Resisting a Deportation of Identity." Master's thesis, University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5767.

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On a small contested part of the world, the peninsula of Crimea, once a part of the former Soviet Union, lives a people who have endured genocide and who have struggled to etch out an identity in a land once their own. They are the Crimean Tatar. Even their name, an exonym promoting the Crimeans' “peripheral status” (Powell) and their ensuing “cultural schizophrenia” (Vizenor), bears witness to the otherization they have withstood throughout centuries. However, despite attempts to relegate them to the history books, Crimeans are alive and well in the “motherland,” but not without some difficul
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Cardoso, Marco Antonio Fernandes. "A construção da identidade organizacional decorrente de um processo de spin off : um estudo fundamentado na análise semiótica do discurso." Universidade Presbiteriana Mackenzie, 2013. http://tede.mackenzie.br/jspui/handle/tede/808.

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Made available in DSpace on 2016-03-15T19:30:59Z (GMT). No. of bitstreams: 1 Marco Antonio Fernandes Cardoso.pdf: 2343098 bytes, checksum: 014e0f030b71d4416f7e51bdebee12d7 (MD5) Previous issue date: 2013-05-06<br>Fundo Mackenzie de Pesquisa<br>The literature on organizational identity, from various perspectives, deals with additive business processes such as mergers, acquisitions or cooperative enterprises among companies. However, the inverse, subtractive process, where a company emerges from the original company, has not received much attention in the literature with respect to the creat
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Solis, Fernando Leon. "Negotiating Spain : narratological analysis of discourses of national identity in the Spanish state." Thesis, Glasgow Caledonian University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.364775.

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Economou, Dorothy. "Photos in the News: appraisal analysis of visual semiosis and verbal-visual intersemiosis." University of Sydney, 2009. http://hdl.handle.net/2123/5740.

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Doctor of Philosophy (PhD)<br>This thesis concerns the intersection of social semiotic theory and critical discourse analysis (CDA), applying systemic-functional (SF) theory to verbal-visual news media texts. The aim of the thesis is to develop social semiotic descriptions of visual meaning in order to facilitate analyses of evaluative stance in visual-verbal text. The texts studied are ‘factual’ daily broadsheet news photos and prominent visual-verbal ‘displays’ that incorporate these photos alongside headlines and captions. Such displays introduce investigative stories on the front page of b
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Chen, Yumin. "Interpersonal Meaning in Textbooks for Teaching English as a Foreign Language in China: A Multimodal Approach." University of Sydney, 2009. http://hdl.handle.net/2123/5143.

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Doctor of Philosophy(PhD)<br>There is increasing awareness among linguists that discourse analysis inevitably involves analyses of meanings arising from the combination of multiple modes of communication. The evolving multimodal pedagogic environment for teaching English as a foreign language (henceforth EFL), among other communicative contexts, calls for a social, semiotic, and linguistic explanation. Situated within the theoretical landscape of social semiotics and in the pedagogic context of EFL education, the present study aims to elucidate how linguistic and visual semiotic resources are
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Botero, Garcia Nataly. "Enjeux écologiques et imaginaires de la consommation. Analyse sémio-discursive de la presse écrite." Thesis, Paris Est, 2014. http://www.theses.fr/2014PEST0013.

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Au vu des atteintes écologiques générées par les paradigmes économiques dominants, ces derniers ne semblent plus tenables. Toutefois depuis quelques années, le souci écologique a commencé à se cristalliser dans de modes de consommation, de valeurs, de pratiques et d’imaginaires associés à la mesure et à la sobriété. Nous nous attachons ainsi à scruter ce changement de paradigme à travers la médiatisation des enjeux environnementaux en France. Il s’agit d’examiner la mise en mots et en discours des problématiques écologiques dans la presse écrite française, aussi bien dans son versant généralis
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Jahnsson, Tove. "Montazami-lockar möter masterminds i Svenskt Näringslivs entreprenörsporträtt : En kvalitativ fallstudie av entreprenörsporträtt i tidskriften Entreprenör." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-33361.

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This study has as its purpose to reveal whether female and male entrepreneurs are offered the same kind of conditions in their role of entrepreneurs in their respective media representation. This is studied by analyzing portrayals in the magazine Entreprenör (Br.E. “Entrepreneur”). Methodologically the analysis will be making use of textual analysis, semiotics and discourse analysis in order to expose the underlying gender perspective(s) in Entreprenör. The entrepreneur portrayals’ texts and visuals will be studied in the light of gender and entrepreneur theory, and more specifically on the ba
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Mafofo, Lynn. "Globalisation and higher education branding at three Western Cape universities in South Africa: A multi-semiotic analysis." University of the Western Cape, 2015. http://hdl.handle.net/11394/5312.

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Philosophiae Doctor - PhD<br>This study investigates how the three selected Western Cape Province (WCP) institutions of higher education position their brand imageries and awareness in a localised global way. It explores the branding discourses and strategies used by three WCP universities namely: University of the Western Cape (UWC), University of Cape Town (UCT), and Stellenbosch University (SU). The study applies the qualitative-interpretative approach with multiple methods such as interviews, observation, and document analysis to collect the data. Using the framework of Critical multisemio
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Dubé, Valérie. "Analyses microtextuelles de trois pièces d'Eugène Ionesco /." Chicoutimi : Trois-Rivières : Université du Québec à Chicoutimi ; Université du Québec à Trois-Rivières, 2005. http://dx.doi.org/doi:10.1522/24133279.

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Thèse (M.E.L.) - Université du Québec à Chicoutimi, 2005.<br>"Mémoire présenté à l'Université du Québec à Chicoutimi comme exigence partielle de la maîtrise en études littéraires offerte à l'Université du Québec à Chicoutimi en vertu d'un protocole d'entente avec l'Université du Québec à Trois-Rivières." Comprend des réf. bibliogr. : f. 109-115. Document électronique également accessible en format PDF.
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Varga, Kate, and Ronja Cato. "A multimodal critical discourse analysis of Swedish teaching materials for English." Thesis, Malmö universitet, Malmö högskola, Institutionen för kultur, språk och medier (KSM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-41075.

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Education in the Swedish school system should aim to assist pupils in the development of fundamental values. This study investigates to what extent different groups of people are represented within two textbooks for English language teaching (ELT), produced in Sweden and commonly used in Swedish schools and how these representations correlate with the values indicated in the curriculum. Additionally, this study explores if textbooks designed for ELT can be adapted and used as a resource in the Arts classroom for multimodal representation analysis. The study used a multimodal critical discourse
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Draux, Roland. "Beatrijs' biecht: stilistisch en semiotisch onderzoek." Doctoral thesis, Universite Libre de Bruxelles, 2006. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/210887.

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L’objectif de la thèse est de rassembler des arguments permettant de déterminer si la seconde partie de la légende mariale moyen-néerlandaise Beatrijs (vv. 865-1038) est originale ou plutôt l’œuvre d’un continuateur. Dans la séquence narrative dont il est question, l’auteur développe le thème de la confession, préalable spirituel à la rémission des péchés.<p>En premier lieu, l’analyse stylistique objective (c.-à-d. basée sur des paramètres quantitatifs) de l’ensemble du corpus-texte nous a permis de ne déceler aucune différence notable entre les deux parties de la légende.<p>Ensuite, par l’étu
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Axelsson, Karin, and Sanna Eskilsson. "”Vi gör ett försök” : en analys av SVT:s Mediemagasinet som ett mediekritiskt uttryck." Thesis, Linköping University, Department of Thematic Studies, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1312.

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<p>In year 2000 the Swedish Public Service television started a new series of programmes named Mediemagasinet. The purpose was to expose the work of journalism through the eyes of a journalist. The programme showed different types of tasks and problems that have to do with journalistic reporting. The form of Mediemagasinet wasn’t anything new but the content was presented as the very first of its kind. </p><p>The interesting part of the program was that it was journalists themselves doing the media critisism. Is that actually possible? And what does it look like? By using discourse analysis th
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MacKay, Rowan Rachel. "Legitimation by multimodal means : a theoretical and analytical enquiry with specific reference to American political spot advertisements." Thesis, University of Edinburgh, 2013. http://hdl.handle.net/1842/9716.

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What is ‘legitimacy’? Is legitimation possible through non-linguistic modes? These are the key theoretical questions with which this study is concerned. It explores them in conjunction with an analysis of American political spot advertisements. These ads are situated at the nexus between legitimation and multimodality, and their relevance to contemporary politics on the world stage is reflected in the immense financial and skilled resources which have been — and continue to be — devoted to them. A historical perspective into legitimation, multimodality and the attendant concepts of rationality
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Frederick, Tammy G. "Semiosis of Self: Meaning Making in a High School Spanish for Native Speakers Class." Digital Archive @ GSU, 2010. http://digitalarchive.gsu.edu/msit_diss/64.

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Located in social semiotics (Hodge & Kress, 1988), theories of identity (Goffman, 1959; Holland, Lachicotte, Skinner, & Cain, 1998), and third space (Gutierrez, Baquedano, & Turner, 1997; Rowe & Leander, 2005), this dissertation presents the findings from a year long, field-based qualitative study with a high school class of nine Spanish for Native Speakers (SNS) students and their teacher. The study used an arts-infused multimodal curriculum exploring Spanish language texts and cultures from around the world. The following questions guided this study: (a) What factors were considered as the t
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Theine, Hendrik, and Maria Rieder. ""Piketty is a genius, but...": an analysis of journalistic delegitimation of Thomas Piketty's economic policy proposals." Taylor & Francis Group, 2019. http://epub.wu.ac.at/6810/1/17405904.2019.pdf.

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The continued rise of socio-economic inequality over the past decades with its connected political outcomes such as the Brexit vote in the UK, and the election of Donald Trump are currently a matter of intense debate both in academia and in journalism. One significant sign of the heightened interest was the surprise popularity of Thomas Piketty's Capital in the twenty-first Century. The book reached the top of the bestseller lists and was described as a "media Sensation", with Piketty himself as a "rock star Economist". This paper, drawing from a major international and cross-disciplinary stud
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Karsten, Rikke. "Kvinnor och makt: En kritisk diskursanalys och semiotisk analys av genusrepresentation i Veckans Affärer." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21831.

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Syftet med forskningsstudien har varit att undersöka hur kvinnor och män representeras i branschtidningen Veckans Affärer och om det går att se några konkreta skillnader och i så fall vilka dessa är. Studiens fokus har tagit avstamp i hur representation av de båda könen skett över tid mellan 2011 till år 2017. Den frågeställning som varit målet att besvara är följande: Hur porträtteras kvinnor och män i branschtidningen Veckans Affärer mellan åren 2011 och 2017? Finns det skillnader och/eller likheter i hur kvinnor och män porträtteras på omslag för Veckans Affärer öv
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Allik, Amel. "La construction de la crise environnementale. Thèmes, stratégies et représentations." Thesis, Sorbonne Paris Cité, 2018. http://www.theses.fr/2018USPCA038.

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Cette thèse porte sur la construction de la crise environnementale à travers la circulation des discours qui en parlent. Nous avons défini cette crise comme un ensemble de manifestations, à la fois physiques, sociales et discursives, qui ont trait à l’environnement. Ces manifestations ont été rendues possibles par une relation de disjonction entre l’homme et la nature dont les racines remontent à l’invention de la phusis chez les Grecs. Elles oscillent entre dysfonctionnements et incertitudes d’une part, et recherche de solutions pour atteindre un nouvel état d’équilibre d’autre part. La crise
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