Academic literature on the topic 'Semiotic modes'

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Journal articles on the topic "Semiotic modes"

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Chernenko, О. "SEMIOSIS OF INTERPERSONAL CONFLICTS IN ENGLISH ARTISTIC DISCOURSE." MESSENGER of Kyiv National Linguistic University. Series Philology 25, no. 1 (August 26, 2022): 134–41. http://dx.doi.org/10.32589/2311-0821.1.2022.263129.

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The current paper presents an overview of interpersonal conflicts in discourse area of character in modern English fiction discourse from the standpoint of multimodality theory, pragmalinguistics, and semiotics. In this respect semiosis is defined as the action of a sign, a dynamic process of meaning-making and meaning-interpretation realized through multimodal semiotic modes which collectively construct the meaning, communicated in these situations. This constructing is proceeded with the help of conflictives as emergent discursive constructs, the result of interactive constructing by means of verbal, nonverbal and graphic semiotic resources functioning in different stages of conflict communicative process. The linguosemiotic space of their realization is in the plane of disharmony of interpersonal relations of characters and its semiosis is built on cognitive, semiotic, communicative, and pragmatic specifics of conflictives as operational units of conflict discourse. Moreover, the appropriate inferences require understanding of cognitive, psychological, social, and cultural aspects accompanying narration.The aim of the study is also to establish a link between different approaches to the interpretation of conflict communication development and methods of their research in modern scientific studies. Multimodal nature of conflictives comprises several modes of multimodality for the analysis of conflict semiosis in fiction discourse: verbal, nonverbal, visual, auditory, kinetic etc. These patterns of meaning combination or meaning multiplication through different semiotic modes together construct the meaning, communicated and interpreted in the situations of interpersonal conflicts in discourse area of character in modern English fiction discourse. To achieve the objectives of research, a semiotic approach to the paradigm of conflict discourse approaches is applied, together with the elements of conversational analysis, multimodal discourse analysis, pragmatic analysis. The obtained results show the capacity of the semiotic approach to the conflict studies to enhance the effectiveness of linguistic research in the field of conflict studies.
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Niu, Min, and Saengchan Hemchua. "Translation semiotics and semiosic translation: clarification of disciplinary intension and concept." Chinese Semiotic Studies 18, no. 2 (May 1, 2022): 205–29. http://dx.doi.org/10.1515/css-2022-2057.

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Abstract The paper aims to clarify the distinction of intension and concept between translation semiotics and semiosic translation to determine their disciplinary classification as well as the theoretical framework of translation semiotics. Translation semiotics is a relatively young interdisciplinary field connecting specifically semiotics and translation studies. In essence, it is a branch of semiotics where the research object is the semiotic transformations and sign activities involved in the translational semiosic and interpretive process. Semiosic translation attaches itself conceptually to an extended notion of semiosis involving the transformation of any sign system into other sign systems and pertains to the illustration and analysis of translational phenomena from the perspective of semiotics. Translation semiotics focuses on semiotic transformations and constructs a semiotic theory and application model based on the dimension of semiotic transformation. Both translation semiotics and semiosic translation take semiotic transformations as their research object. Notwithstanding, semiosic translation puts particular emphasis on semiosis, whereas translation semiotics explores the phenomena of semiotic transformations and related problems involved in the process of translation grounded on semiotic theories and methodology (Jia 2016a: 96). As such, translation semiotics and semiosic translation are under the jurisdiction of different disciplines.
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Lee, Yunhee. "A dialogical semiosis of traveling narratives for self-interpretation: Towards activity-semiotics." Semiotica 2018, no. 225 (November 6, 2018): 185–96. http://dx.doi.org/10.1515/sem-2017-0010.

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AbstractThis paper proposes the idea of “activity-semiotics,” which is characterized by three modes of semiosis, namely, representation, indication, and interpretation, based on dialogical interaction. This activity-semiotics or thought-activity as metasemiosis emphasizes the power of interpretation with a processual-functional approach through a discussion of sign and meaning. In this regard, the dialogical processes involve three interpretants in each semiosis, namely, emotional interpretant, energetic interpretant, and logical interpretant, which are to be examined as to how they are connected in relation to object. My argument for dialogical semiosis is intended to reveal the teleological nature of semiosis where goal, means, and action are cooperative in semiosis in which learning, knowing, and living are engaged. This activity-semiotic model is thus characterized as anthroposemiosis, and yet it adopts not an anthropocentric but an anthropomorphic stance. For this reason, logical interpretant is critical and generates an intellectual concept incorporated with emotional and energetic interpretant. I illustrate how activity-semiotics as dialogical semiosis is operative in traveling narratives or narratives of travel, leading to self-interpretation. Thus, the action of travel in the three modes of semiosis will be represented as metaphorical, transitional, and transformational concepts, respectively, of travel as object.
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Kress, Gunther. "Semiotic work." AILA Review 28 (September 14, 2015): 49–71. http://dx.doi.org/10.1075/aila.28.03kre.

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This article imagines a tussle between Multimodality, focused on ‘modes’, and Applied Linguistics (AL), based on ‘language’. A Social Semiotic approach to MM treats speech and writing as modes with distinct affordances, and, as all modes, treats them as ‘partial’ means of communication. The implications of partiality confound long-held assumptions of the sufficiency of ‘language’ for all communicational needs: an assumption shared by AL. Given MM’s plurality of modes and the diversity of audiences, design moves into focus, with a shift from competent performance to apt design. Principles of composition — e.g. linearity versus modularity — become crucial, raising the question at the heart of this paper: how do AL and MM deal with the shape of the contemporary semiotic landscape?
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Miharti, Santi, and Fitrawati Fitrawati. "Multimodal Analysis in Cigarette Advertisements." English Language and Literature 11, no. 3 (September 14, 2022): 365. http://dx.doi.org/10.24036/ell.v11i3.119103.

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Abstract Multimodality is a term widely discussed by linguistics and semiotics. It means the combination of different semiotic modes, for example, language and music in a communicative artifact or event (Leeuwen, 2005). In this research, the researcher examines multimodal advertising for cigarette products. The cigarette products named is Djarum 76 and Sampoerna Kretek. This research is intended to 1) how semiotic systems in Djarum 76 and Sampoerna Kretek advertisements express meaning? 2) What is the generic structure placed in both advertisements? 3) What are the differences between semiotic systems in Djarum 76 and Sampoerna Kretek cigarette’s audiovisual advertisements? This research used the descriptive qualitative method. Analysis in this research using the semiotics approach focused on multimodal systems that include linguistic, visual, audio, and gestural aspects. Linguistic analysis using Systemic Functional Linguistic by (Halliday, 2004), visual, audio, and gestural analysis using Anstey and Bull (2010) theories, and Choeng (2004) formulation of generic structure potential for print advertisement. Keywords: Multimodality, advertisement, cigarette product, semiotic systems
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Najafian, Maryam, and Saeed Ketabi. "Advertising Social Semiotic Representation: A Critical Approach." International Journal of Industrial Marketing 1, no. 2 (August 2, 2011): 63. http://dx.doi.org/10.5296/ijim.v1i1.775.

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The aim of this article was to show the usefulness of a Social Semiotics approach proposed by Kress and van Leeuwen (2006) in analyzing advertising discourse to achieve the aim of uncovering the ideology behind choosing different resources (verbal and non verbal). Two examples selected from 'Time' magazine showed that both textual and visual signs are among social semiotic resources which could help advertisers to convey persuasive messages under ideological assumptions. The result of this study revealed that social semiotic reference occupies a pivotal point in the relationship between advertising discourse and ideology. The image, word and color, seen in this way as the product of social practices, are just three of the many semiotic modes through which social meanings of advertisements are coded.
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Zhang, Jie, and Hongbing Yu. "A Cultural Semiotics of Jingshen: A Manifesto." Chinese Semiotic Studies 16, no. 4 (November 25, 2020): 515–34. http://dx.doi.org/10.1515/css-2020-0028.

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AbstractIn the face of myriad crises in modern societies, semiotic inquiry has many valuable contributions to make. However, the long-standing dominant analytical paradigms in the field have made it exceedingly difficult, if not altogether impossible, to tackle the countless unanalyzable aspects of semiosis in the human condition. What needs to be done in semiotics is to highlight another mode of knowing, synthetic thinking, without excluding the analytical mode. Drawing inspiration and strength from classical Eastern philosophies and aesthetics, notably I Ching and Laozi, as well as classics and advances in global semiotics, the present paper proposes a cultural semiotics of jingshen, understood here as the holistic flux of mind, vitality, and creativity. This route of inquiry seeks cogent coalescence of the two foregoing modes of knowing so as to better inform semiotics in a new age. At the same time, it creates a unique methodology: the fusion of revelatory “embodied cognition” and “cognition via knowledge/ abstraction.” Viewed in this light, the purpose or function of semiotics is not limited to understanding signs and sign relations or uncovering laws governing the evolution of semiosis, but more importantly it embraces the improvement of mental capacity, the expansion of cognitive space, and the liberation of human thinking.
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Riley, Howard. "Perceptual Modes, Semiotic Codes, Social Mores: A Contribution towards a Social Semiotics of Drawing." Visual Communication 3, no. 3 (October 2004): 294–315. http://dx.doi.org/10.1177/1470357204045784.

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Jabour, Riyadh Sarhan, and Wafaa Mokhlos Faisal. "An Investigation of the Integration of Inter-semiotic Complementarity in Iraqi EFL Textbook." Register Journal 15, no. 2 (August 28, 2022): 245–63. http://dx.doi.org/10.18326/rgt.v15i2.245-263.

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Nowadays, multimodal texts are widely used in the media, schools, and daily life. There have been several studies on nonverbal semiotics in multi-semiotic texts. This study examines the complementarity of verbal and visual semiotic modes in an Iraqi EFL textbook. Royce's (2007) inter-semiotic complementarity and (Kress,van Leeuwen's 1996) structure of information value were used to analyse an Iraqi EFL textbook titled English for Iraq (Garnet, 2017). According to the analysis, the entire textbook is not built on a page-by-page path that allows linear and nonlinear reading. Although the information layout varies from page to page, the overall structure of the textbook image allows for a linear reading path from start to finish. Texts in multimodal EFL are required. This study investigated the relationship between verbal text and image in terms of address, social distance, and participation because multimodality conveys teachers' perspectives on language learning (the extent to which the reader engages with what is represented). This study's sample includes analytical units. Each verbal and visual sample text-image relationship was determined, and the participation and address levels were comparable. We discovered that social distance favors divergence over convergence in English education and learning. Young students select, design, and employ multimodal textbook materials.Keywords: Multimodality, inter-semiotic complementarity, semiotics’ mode, EFL, School textbooks
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Gorlée, Dinda L. "Hints and guesses: Legal modes of semio-logical reasoning." Sign Systems Studies 33, no. 2 (December 31, 2005): 239–72. http://dx.doi.org/10.12697/sss.2005.33.2.01.

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Legal semiotics is an internationally proliferated subfield of general semiotics. The three-step principles of Peirce’s semiotic logic are the three leading categories: firstness, secondness and thirdness, grounded on the reverse principles of logic: deduction, induction and — Peirce’s discovery — abduction. Neither induction nor abduction can provide a weaker truth claim than deduction. Abduction occurs in intuitive conclusions regarding the possibility of backward reasoning, contrary to the system of law. Civil-law cultures possess an abstract deductive orientation, governed by the rigidity of previous written law, whereas the actual fragility of a common-law system with cases and precedents inclines to induction, orienting its habituality (habits) in moral time and space. Customary law gives credit to abductive values: relevant sentiments, beliefs and propositions are upgraded to valid reasoning. The decision-making by U.S. case law and English common-law is characterized as decision law with abductive undertones.
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Dissertations / Theses on the topic "Semiotic modes"

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Adetomokun, Idowu Jacob. "Exploring semiotic remediation in performances of stand-up comedians in post- apartheid South Africa and post-colonial Nigeria." University of the Western Cape, 2018. http://hdl.handle.net/11394/6684.

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Philosophiae Doctor - PhD
This research has been conducted by focusing on the trajectories of semiotic ensembles from various contexts that stand-up comedians exploited for aesthetic and communicative purposes. I apply the social semiotic theory of multimodality (Kress and van Leeuwen, 2001, 2006), and the notions of semiotic remediation (Bolter and Grusin, 1996, 2000) and resemiotization (Iedema, 2003) to selected audiovisual recordings performances of Trevor Noah and Loyiso Gola from South Africa; and Atunyota Akporobomeriere (Ali Baba) and Bright Okpocha (Basket Mouth) from Nigeria. I explore the trajectories of semiotic resources that the comedians used across modes, contexts and practices. I also trace the translation and interpretation of socio-cultural and political materials by South African and Nigerian stand-up comedians’ performances. The idea is also to examine the extent to which the socio-cultural and political contexts of both countries have differential effects on the choices in the semiotic resources used in the reconstruction of meanings, including cross socio-cultural taboos. The study reveals that combinations of various semiotic materials ranging from political, sociocultural, religious and personal lifestyles are remediated (repurposed) for comic and aesthetic effects. This involves translating and re-interpreting the semiotic resources across contexts and practices. In this regard, the study showed how the artists rework verbal language, images, socio-political discourses and other semiotic material for new meanings. It also reveals that although the choices of materials are similar, there is a tendency of localizing semiotic resources to particular localities and audiences, so that each artist’s performance comes out as unique to the person. The study concludes that language alone is not at the core of communication as other semiotic modes (in addition to languages) are integrated interweaving resources to make meaning. The direction of the modes or resources is multidimensional. All the spoken texts, all the non-linguistic modes: gestures, stance, movements, running on stage, postures, mimicking and others, perform vital roles to recontextualize meanings in stand-up comedy performance. Therefore, the study opens up new perspectives on social semiotic approaches to multimodality, as well as on language social semiotic and to theory and media studies. The contribution also answers the call to expand the understanding and research on the theory of ‘multimodality’ and the various concepts such as semiotic remediation and resemiotization associated with it.
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David, Mattsson. "Att göra det jag hör : En observationsstudie om att lära sig på gehör." Thesis, Karlstads universitet, Institutionen för konstnärliga studier, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-64763.

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Syftet med studien är att identifiera och beskriva tillvägagångssätt för att via gehör lära sig spela låtar ur en tradition baserad på västerländsk nutida musik och improvisationsmusik. Studiens frågeställningar handlar hur tillvägagångssätt designas och vilka semiotiska resurser som används för att lära sig en låt på gehör med fokus på ackord, melodi och solo samt hur transformationen från inspelad låt till eget spel sker. Den valda teoretiska utgångspunkten utgörs av ett designteoretiskt perspektiv på lärande och används för att analysera och synliggöra mitt lärande på gehör. För att dokumentera min egen gestaltande lärandeprocess använder jag videoinspelning och loggbok som metoder. Resultatdelen inleds med en beskrivning av min övergripande lärandeprocess. Sedan presenteras de semiotiska resurser jag har använt och hur de används. Dessa presenteras i teman som berör processen från inspelning till röst till spel, från inspelning direkt till spel, från inspelning till skrift till spel, från inspelning till spel via teknisk hjälp och till sist från inspelning till visuella bilder till spel. Slutligen knyter jag resultatet till tidigare forskning och litteratur genom att diskutera mitt lärande utifrån teman som berör förutsättningar för lärande på gehör, skapandet och användandet av minnen.
The purpose with this study is to identify and explain ways to learn tunes from a tradition of western contemporary music and improvisational music by ear. The questions in the study are about how ways are designed and what semiotic modes are used to learn a tune with a focus on chords, melody and solo and also how the transformation from recording to playing happens. The chosen theoretical point of departure is a design theoretic perspective on learning and is used to analyse and make the learning process by ear visible. To document my own formative learning process I used video recording and logbook as methods. The result begins with an overall explanation about my learning process. After that the semiotic modes I used is presented and how they where used. All this I presented in themes witch all has to do with the process from recording to voice play, from recording directly to play, from recording to writing to play, from recording to play with technical help and at last from recording to visual pictures to play. At the end, I connect the results to previous research and literature in a discussion with two themes on conditions for learning by ear and the making and using of memories.
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Ödman, Sofia. "Jag lär mig mer när jag får skådespela och se bilder och inte bara läsa : En undersökning av design för och i lärande i läromedlet Bibeläventyret utifrån ett multimodalt perspektiv." Thesis, Stockholms universitet, Institutionen för pedagogik och didaktik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-139742.

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Den här studien undersöker utifrån ett multimodalt, designteoretiskt perspektiv den didaktiska designen i läromedlet Bibeläventyret Gamla testamentet. Syftet med studien är att visa de teckensystem som används i designen för lärande i Bibeläventyret Gamla testamentet och den mening som deras semiotiska resurser erbjuder i lärandet. Dessutom tar studien upp det engagemang som eleverna visar, som ett tecken på transformation. Med transformation menas hur eleverna börjar bearbeta den erbjudna meningen och formar den till kunskap. Undersökningen är genomförd i en åk 4 på en svensk grundskola med hjälp av videoobservationer, lektionsanteckningar samt själva läromedlets utrustning. Resultatet blev att Bibeläventyret Gamlas testamentet fungerar multimodalt med många olika teckensystem och artefakter, där vissa är bärande och andra stöttande. Klassrummets spatiala möjligheter, instruktörens muntliga berättande med stöd av intonation, gester, blickar, kroppsspråk och förflyttningar, samt elevernas deltagande i meningsskapandet används om vartannat. Studien tyder på att den multimodala designen erbjuder stor mening och i det engagemang som eleverna visar finns en början till transformation och formation till ny kunskap. Tidigare forskning har kommit fram till att det finns signifikanta tecken på lärande i multimodala miljöer, ofta med inslag av digitala medier. Där bidrar studien till att visa att många fler teckensystem än vad som ofta används multimodalt kan kombineras och utöka möjligheten till lärande, särskilt i undervisningen av Bibeläventyret Gamla testamentet.
This study analyses, from a multimodal, design theoretical perspective, the design for learning in the educational material Bibeläventyret Gamla testamentet (The Bible Adventure – The Old Testament). The aim is to display the modes that are used in the design for learning in Bibeläventyret Gamla testamentet and the meaning that is offered in learning by semiotic resources of these modes. The study also presents the involvement that the students show, as a sign of transformation. Transformation refers to how the students start to process offered meaning and form it into knowledge. The study was conducted in 4th grade classes in a Swedish compulsory school and is based on video observations of two hours of teaching, field notes and the analysis of the teaching material. The study shows that teaching Bibeläventyret Gamla testamentet is multimodally conducted with many different modes and artefacts, where some bear more meaning and others are more supportive. The spatial opportunities of the classroom, the oral narrative of the instructor, including prosody in talk, body movements, gesture and gaze, as well as the students’ involvement in meaning making are used variously. The study shows that the multimodal design offers a significant meaning for learning and the involvement of the students shows how they make an initial transformation and formation of new knowledge. Previous research points to major signs of learning in multimodal environments, where digital media is often included. This study contributes to previous research in showing that many more modes can be used and combined multimodally at the same time compared to what is usually done and so extend the learning possibility particularly in teaching Bibeläventyret Gamla testamentet.
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Mohammadzadeh, Darodi Maryam. "Models of colour semiotics." Thesis, University of Leeds, 2012. http://etheses.whiterose.ac.uk/4150/.

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This thesis is concerned with the relationship between colour and certain bi-polar characteristics. This topic has previously been studied through highly controlled laboratory-based experiments but this thesis starts from the question of whether experiments conducted in the laboratory (which are necessarily constrained to have low numbers of participants) can ever hope to capture the full complexity of the relationships being studied, since there are likely to be strong cultural and regional differences. The key advance in this work therefore was to explore the use of a web-­based experiment for collecting data on a large scale and from all over the world. A laboratory-based experiment to explore colour semiotics was carried out and broadly supports the earlier work carried out by Ou et al. A novel paradigm for carrying out colour semiotic experiments based on a large-­scale internet presentation and distributed over large numbers of participants (over 2000 from 58 countries) was then conceived and implemented. Comparison with the laboratory-­based experiment broadly validated the use of this new paradigm. The large amount of data collected allowed an analysis of gender and cultural differences to be carried out and it was shown that cultural and age may be significant factors but that gender is probably not. The thesis has made a contribution in terms of collecting new data, generating new models, and testing a web-­based paradigm for carrying out colour-based experiments. One application of the colour-semiotic models that has been developed at the end of this thesis is in the design process and a potential new software tool that could build a bridge between science and design has been considered.
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LEITE, JAIR CAVALCANTI. "MODELS AND FORMALISMS FOR THE SEMIOTIC ENGINEERING OF USER INTERFACES." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 1998. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=1809@1.

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COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR
UNIVERSIDADE FEDERAL DO RIO GRANDE DO NORTE
Um dos requisitos para a usabilidade de um sistema interativo é que os usuários adquiram o conhecimento, denominado de modelo de usabilidade, sobre como aplicar as soluções-em-potencial concebidas pelo designer às tarefas do seu domínio. A abordagem da Engenharia Semiótica apresenta uma perspectiva na qual um sistema interativo é um artefato de metacomunicação através do qual o designer envia uma mensagem que comunica o modelo de usabilidade para o usuário. Partindo desta perspectiva e baseado nos conceitos de semiótica das teorias de Charles S. Peirce e de Umberto Eco desenvolvemos modelos teóricos que descrevem o modelo de usabilidade como sendo o conteúdo da mensagem do designer, a interface de usuário como a sua expressão e o design como sendo uma atividade de produção de signos apoiada por um sistema semiótico, composto por uma linguagem de especificação e por regras que correlacionam as mensagens especificadas aos widgets dos principais padrões e ferramentas de interfaces de usuário.
Interactive systems usability could be enhanced if users learn all the knowledge - the usabilty model - that capability them in applying designer`s potential solutions to domain tasks. The Semiotic Engineering approach perceives interactive systems as metacommunication artifacts that send a message from designer to users whose expression is the lower-level messages exchanged between user and system and whose content is the usability model. Starting from this perspective and based on semiotic theory concepts from Charles S. Peirce and Umberto Eco we present conceptual models to the interface as the expression and to the usability model as the content of designer`s message. We also develop a semiotic system to support user interface design. The system is composed by a specification language and rules that maps specified messagens to user interface widgets. Our emphasis here is not in aesthetics aspects of user interfaces, but in the interactive and performing nature of the interface message as it is carried throughout the computational medium.
Uno de los requisitos para el uso de un sistema interactivo es que los usuarios adquieran conocimiento (denominado de modelo de usabilidad) sobre como aplicar las soluciones-en-potencial concebidas por el diseñador a las tareas de su dominio. El abordaje de la Ingeniería Semiótica presenta define un sistema interactivo como un artefacto de metacomunicación a través del cual el diseñador envía un mensaje que comunica el modelo de usabilidad para el usuario. Partiendo de esta perspectiva y considerando los conceptos de semiótica de las teorías de Charles S. Peirce y de Umberto Eco, desarrollamos modelos teóricos que describen el modelo de usabilidad como el contenido del mensaje del diseñador; la interfaz de usuario como su expresión y el diseño como una actividad de producción de signos apoyada por un sistema semiótico, compuesto por un lenguaje de especificación y por reglas que correlacionan los mensajes especificados a los widgets de los principales padrones y herramientas de interfaces de usuario.
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PAULA, MAIRA GRECO DE. "MODEL-BASED DESIGN OF HUMAN-COMPUTER INTERACTION GROUNDED ON SEMIOTIC ENGINEERING: AN INTERACTION MODEL." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2003. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=4107@1.

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COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR
Devido à popularização dos computadores pessoais, torna-se cada vez mais importante construir interfaces de usuário com alta usabilidade, levando em consideração as características, preferências e necessidades dos usuários. Diversos modelos têm sido propostos para lidar com a complexidade do projeto de interação humano-computador (IHC). No entanto, a maioria destes modelos englobam elementos que deveriam ser contemplados por modelos distintos. Além disto, geralmente baseados em teorias cognitivas, eles se concentram no indivíduo interagindo com uma aplicação, sem explorar o fato de que a aplicação é produto de um processo racional de tomadas de decisão conduzido por um projetista. Esta lacuna é preenchida pela Engenharia Semiótica, uma teoria de IHC que considera a interface como uma mensagem enviada pelo projetista aos usuários. Esta mensagem representa a solução do projetista ao que ele acredita que sejam as necessidades e preferências dos usuários. Nesta mensagem, ele diz aos usuários o que tinha em mente ao conceber a aplicação. No âmbito desta teoria, este trabalho estende a representação de cenários, adapta um modelo de tarefas existente e propõe um modelo de interação. O objetivo é que estas representações sirvam como ferramentas epistêmicas que apóiem a reflexão do projetista sobre a solução interativa sendo concebida. Foi conduzido um estudo de caso para obter indícios sobre o uso dos modelos de tarefas e interação propostos, em comparação com a abordagem CTT, amplamente difundida em IHC.
Due to the propagation of personal computers, it is increasingly important to build highly usable user interfaces, taking into account users characteristics, preferences, and needs. Diverse models have been proposed to cope with the complexity of human-computer interaction (HCI) design. However, most of them deal at once with elements that should be addressed by distinct models. Moreover, many of these models are based on cognitive theories, which focus mainly on the individual interacting with an application, without exploring the fact that an application is the product of a rational decision-making process carried out by a designer. This gap is dealt with by Semiotic Engineering, a theory of HCI which views the interface as a designer-to-users message, representing the designers solution to what he believes are the users problems, needs, and preferences. In this message, he is telling users, directly or indirectly, what he had in mind when he conceived the application. Within Semiotic Engineering, this work extends scenarios, adapts an existing task model and builds a model which treats interaction as conversation. Our goal is to conceive models and representations that serve, each under a clear perspective, as epistemic tools that support the designers reflection about the interactive solution being conceived. A small case study was conducted to evaluate the quality of an interactive solution designed using the proposed task and interaction models, in comparison with CTT, a widely used task model.
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Yoon, Jiyoung. "A conceptual model for city branding based on semiotics." Thesis, Brunel University, 2010. http://bura.brunel.ac.uk/handle/2438/5361.

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Currently change in cities is accelerating intricately and diversely because of technological advances, information floods, increased openness, and the rising standard of living. While city development depended on the activation of urban marketing, a city of importance and recognition is highlighted as one brand. To increase city brand value, it has become necessary to study the brand equity held by cities and to develop a strategy based on a new approach. The main purpose of this thesis is to investigate how a city brand can be developed and through which kind of method. Therefore, the phenomenon of a city was investigated and analysed based on semiotics underpinning the communication of all phenomenon. The purpose of this research was to suggest a new perspective for city branding strategy and to develop a conceptual model for a city branding strategy that is an improvement on the strategies being used by industry and in academia. The proposed perspective is based on semiotics which is the analysis of the interaction between general objects and cultural phenomena. The conceptual model takes elements constituting a city and identifies the core categories comprising branding. From this, it is clear that sustainable city branding is possible, as city assets are developed and brand value is formed. The conceptual model of the city branding process has been positively evaluated through three case studies and five in-depth interviews with experts. The proposed model provides the basis for a city research plan and a tool for the management of the city branding process. The conceptual model offers several advantages as shown below:1. A holistic view of city branding strategy development; 2. A new perspective of city interpretation through semiotics; 3. An understanding of the interaction between city users (residents and visitors) and city with a cognition process and associated image; 4. A clarification of the roles of all component elements within the city branding strategy; 5. An integration of the component elements and core categories for city branding; 6. A new approach to city branding strategy through the conceptual model. Therefore, this research presents a robust theoretical basis for developing a new city branding strategy through the conceptual model.
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Hargood, Charlie. "Semiotic term expansion as the basis for thematic models in narrative systems." Thesis, University of Southampton, 2011. https://eprints.soton.ac.uk/273228/.

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Narratives are a method of communicating information that comes naturally to people and is present in much of our digital and non-digital lives. While work has been undertaken investigating the nature of plot and content within narrative systems little has been done to model subtext or themes. In this thesis a machine understandable thematic model is presented for representing themes within narrative. Each instance of this model forms a definition of a theme and how it may be deconstructed into other thematic elements and their related features. The model is based on semiotic term expansion where terms may be shown to denote motifs which in turn connote themes. An authoring method has been developed to allow for instances of the model to be created. The effectiveness of this approach is demonstrated in four experiments presented within this thesis centred around the concept of creating thematic definitions and generating thematically relevant images. The first experiment explored a semiotic term expansion method for creating thematic definitions in terms of the model and a guide to support authors in doing so. This demonstrated that, though further support for authors is needed, creating valid definitions of themes was possible using the method. The following two experiments used a system called the Thematic Montage Builder; a prototype using definitions of the model to create themed photo montages. The first of these experiments compares the ability of this system to generate montages relevant to specific titles containing themes to Flickr keyword searches while the second compares this system to a term expansion system based on co-occurrence. In both cases the TMB generates montages that are judged by participants to better represent the theme in question. In the final experiment the effect of thematic emphasis on narrative cohesion is investigated. In this experiment a set of variables for measuring narrative cohesion are identified and the impact of using themed illustrations from the TMB on short stories is measured. The illustrations reduced the thematic noise of the short stories and further analysis shows a correlation between thematic cohesion and the perceived `logical sense' and `genre cohesion' of the narratives. This work shows that better machine understandable models of narrative can benefit from an understanding of themes, and that semiotic term expansion may be used to build successful thematic models.
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McGovern, Sean William. "Semiosis in Japanese culture : sign-making practices across modes." Thesis, University College London (University of London), 2010. http://discovery.ucl.ac.uk/10006508/.

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Condon, Chris. "A semiotic approach to the use of metaphor in human-computer interfaces." Thesis, Brunel University, 1999. http://bura.brunel.ac.uk/handle/2438/4800.

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Although metaphors are common in computing, particularly in human-computer interfaces, opinion is divided on their usefulness to users and little evidence is available to help the designer in choosing or implementing them. Effective use of metaphors depends on understanding their role in the computer interface, which in tum means building a model of the metaphor process. This thesis examines some of the approaches which might be taken in constructing such a model before choosing one and testing its applicability to interface design. Earlier research into interface metaphors used experimental psychology techniques which proved useful in showing the benefits or drawbacks of specific metaphors, but did not give a general model of the metaphor process. A cognitive approach based on mental models has proved more successful in offering an overall model of the process, although this thesis questions whether the researchers tested it adequately. Other approaches which have examined the metaphor process (though not in the context of human-computer interaction) have come from linguistic fields, most notably semiotics, which extends linguistics to non-verbal communication and thus could cover graphical user interfaces (GUls). The main work described in this thesis was the construction of a semiotic model of human-computer interaction. The basic principle of this is that even the simplest element of the user interface will signify many simultaneous meanings to the user. Before building the model, a set of assertions and questions was developed to check the validity of the principles on which the model was based. Each of these was then tested by a technique appropriate to the type of issue raised. Rhetorical analysis was used to establish that metaphor is commonplace in command-line languages, in addition to its more obvious use in GUIs. A simple semiotic analysis, or deconstruction, of the Macintosh user interface was then used to establish the validity of viewing user interfaces as semiotic systems. Finally, an experiment was carried out to test a mental model approach proposed by previous researchers. By extending their original experiment to more realistically complex interfaces and tasks and using a more typical user population, it was shown that users do not always develop mental models of the type proposed in the original research. The experiment also provided evidence to support the existence of multiple layers of signification. Based on the results of the preliminary studies, a simple means of testing the semiotic model's relevance to interface design was developed, using an interview technique. The proposed interview technique was then used to question two groups of users about a simple interface element. Two independent researchers then carried out a content analysis of the responses. The mean number of significations in each interview, as categorised by the researchers, was 15. The levels of signification were rapidly revealed, with the mean time for each interview being under two minutes, providing effective evidence that interfaces signify many meanings to users, a substantial number of which are easily retrievable. It is proposed that the interview technique could provide a practical and valuable tool for systems analysis and interface designers. Finally, areas for further research are proposed, in particular to ascertain how the model and the interview technique could be integrated with other design methods.
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Books on the topic "Semiotic modes"

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1951-, Gertz Sunhee Kim, Breaux Jean-Paul, and Valsiner Jaan, eds. Semiotic rotations: Modes of meanings in cultural worlds. Charlotte, NC: IAP, Information Age Pub. Inc., 2007.

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Denis, Hlynka, and Belland John C, eds. Paradigms regained: The uses of illuminative, semiotic, and post-modern criticism as modes of inquiry in educational technology : a book of readings. Englewood Cliffs, N.J: Educational Technology Publications, 1991.

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Semiotics of cities, selves, and cultures: Explorations in semiotic anthropology. Berlin: Mouton de Gruyter, 1991.

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Kulturwissenschaft und Zeichentheorien: Zur Synthese von Theoria, Praxis und Poiesis. Münster: Lit, 2004.

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Hoed, Benny H. Semiotik & dinamika sosial budaya: Ferdinand de Saussure, Roland Barthes, Julia Kristeva, Jacques Derrida, Charles Sanders Peirce, Marcel Danesi & Paul Perron, dll. Beji Timur, Depok: Komunitas Bambu, 2014.

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Von Reiseform und Differenzprinzip, von Tausch und Simulation: Die elementaren Semiosen und Semiosphären des Kulturprozesses. Frankfurt am Main: P. Lang, 1995.

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Hoed, Benny H. Semiotik & dinamika sosial budaya: Ferdinand de Saussure, Roland Barthes, Julia Kristeva, Jacques Derrida, Charles Sanders Peirce, Marcel Danesi & Paul Perron, dll. 2nd ed. Depok: Komunitas Bambu, 2011.

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Bystřina, Ivan. Semiotik der Kultur: Zeichen, Texte, Codes. Tübingen: Stauffenburg, 1989.

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Semiotische Weltmodelle: Mediendiskurse in den Kulturwissenschaften. Berlin: Lit, 2010.

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Lotman, I︠U︡ M. Kulʹtura i vzryv. Moskva: "Gnozis", 1992.

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Book chapters on the topic "Semiotic modes"

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Bateman, John A. "Discourse across semiotic modes." In Discourse, of Course, 55–66. Amsterdam: John Benjamins Publishing Company, 2009. http://dx.doi.org/10.1075/z.148.06bat.

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Danielsson, Kristina, and Staffan Selander. "Semiotic Modes and Representations of Knowledge." In Multimodal Texts in Disciplinary Education, 17–23. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-63960-0_3.

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AbstractWhen organizing our understanding of the world around us, we use semiotic resources (e.g. Kress 2010). Semiotic resources are resources that we use to organize our understanding of the world and to make meaning in communication with others, or to make meaning for ourselves.
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Lagopoulos, Alexandros Ph. "8. Semiotic Urban Models and Modes of Production: A Socio-Semiotic Approach." In The City and the Sign, edited by M. Gottdiener and Alexandros Ph Lagopoulos, 176–201. New York Chichester, West Sussex: Columbia University Press, 1986. http://dx.doi.org/10.7312/gott93206-010.

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Adami, Elisabetta, and Emilia Djonov. "Everyday acts of social-semiotic inquiry." In Discourses, Modes, Media and Meaning in an Era of Pandemic, 245–68. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003168195-17.

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Huffman, Alan. "Cognitive and Semiotic Modes of Explanation in Functional Grammar." In Studies in Functional and Structural Linguistics, 311–37. Amsterdam: John Benjamins Publishing Company, 2002. http://dx.doi.org/10.1075/sfsl.48.16huf.

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Saferstein, Barry, and Srikant Sarangi. "Mediating Modes of Representation in Understanding Science: the Case of Genetic Inheritance." In Exploring Semiotic Remediation as Discourse Practice, 156–83. London: Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230250628_7.

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Lähdesmäki, Tuuli, Jūratė Baranova, Susanne C. Ylönen, Aino-Kaisa Koistinen, Katja Mäkinen, Vaiva Juškiene, and Irena Zaleskiene. "Multimodality: Art as a Meaning-Making Process." In Learning Cultural Literacy through Creative Practices in Schools, 31–44. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-89236-4_3.

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AbstractThe authors of the book see multimodality as intrinsic to human communication and texts, and as consisting of a multiplicity of signs. This chapter discusses how this applies in educational settings, to examine how different modes of communication are intertwined and utilized in learning, including children’s creative learning practices. In this, the authors use the semiotic concepts that operate in all communicative contexts: Field, tenor, and mode. Through them, the authors view the CLLP as a space that enables social activities, exploration of cultural, social, and societal contents and topics, and the development of social relationships. All this occurs through various communication channels, ranging from linguistic to visual and from auditive to performative expression.
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Labourg, Alice. "The Pictorial Paradigm of La Vallée: A Text-Image Reading of the Incipit of The Mysteries of Udolpho." In Powerful Prose, 145–64. Bielefeld, Germany: transcript Verlag, 2021. http://dx.doi.org/10.14361/9783839458808-010.

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In this article, Alice Labourg is dedicated to the question of pictoriality in the incipit of The Mysteries of Udolpho. Close formal analysis enables to understand how the pictorial impression many readers have felt is created through language and its generation of a powerful iconotextual landscape. Painting is embedded in the very fabric of the text through a pictorial writing which operates on two complementary modes, first on an iconic and figurative level which presents the reader with various picture-like scenes, then on a more diffused, semiotic dimension which translates painting as a plastic signifier within the linguistic materiality.
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Masnatta, Clara. "Rinko Kawauchi: Imperfect Photographs." In Errans, 141–58. Berlin: ICI Berlin Press, 2022. http://dx.doi.org/10.37050/ci-24_6.

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The oeuvre of contemporary Japanese photographer Rinko Kawauchi is characterized by an approach that gives precedence to process over product and combines conceptual art with vernacular traditions, making her pictures happily imperfect. Starting with Kawauchi’s transmedial concept of the image, often positioned between word and image and mainly materialized through photo books, I propose that Kawauchi’s photographs are imperfect thanks to her experimentation with technical mistakes, the vernacular subject-matter of everyday snapshots, seriality, sequencing, and format variation, elliptical visibility, the aesthetics of color, and a non-linear temporality. Imperfection, furthermore, emphasizes the materiality of the medium, and removes photography from the referent-centered documentary domain by way of aesthetic, rather than semiotic, significance. Imperfection also activates different modes of reception, emphasizing emotional involvement and participant viewing.
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Virginás, Andrea. "Electronic Screens in Film Diegesis: Modality Modes and Qualifying Aspects of a Formation Enhanced by the Post-digital Era." In Beyond Media Borders, Volume 1, 141–73. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-49679-1_4.

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Abstract The proliferation of television screens, video monitors and computer or mobile screens in film diegetic worlds is an apparently simple numeric increase of certain objects within the filmed space, conditioned by, and thus mirroring, contemporary technological changes. However, one should consider this intermediary screenic formation as a complex and versatile audiovisual and narrative method that could have emerged in this frequency only in our current post-digital era. This chapter argues that fine-tuning the model of media functioning presented in Elleström’s “The Modalities of Media” for this specific phenomenon enables a more precise description of the process along which the three presemiotic media modalities morph into the semiotic one. By presenting a systematic description of electronic screens in film diegetic worlds, and a general assessment of the intermedial processes at work, the chapter examines Euro-American films influenced by the video, respectively, the digital era and technology.
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Conference papers on the topic "Semiotic modes"

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Le Quoc, Hieu. "Intersemiotic Translation in Adaptation: The Case Study of the Adaptation of Narrative Poem The Tale of Kiều (Nguyễn Du) to Cải lương Film Kim Vân Kiều (Nguyễn Bạch Tuyết)." In GLOCAL Conference on Asian Linguistic Anthropology 2019. The GLOCAL Unit, SOAS University of London, 2019. http://dx.doi.org/10.47298/cala2019.11-4.

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We are living in the age of adaptation. In contemporary art, the power of adaptation is evidenced by the fact that a textual semiotic system is continuously passing through the different genres and means to establish new texts. Adaptation is also an intercultural translation as each work adapted experiences a cultural shift so as to adapt to the target culture. Although The Tale of Kieu (Nguyen Du) made use of the plot of Kim Van Kieu, written as the pseudonym Qingxin Cairen (青心才人, Pure Heart Talented Man), in the Vietnamese artistic context, the tale can be considered as the “original text” that provides superabundant materials for other adaptations. The Tale of Kieu is one of the Nom poetries that has been most adapted to other art forms, particularly “cải lương” (reformed theatre). In this study, we analyze the case of video-cải lương Kim Van Kieu (directed by Nguyen Bach Tuyet), to determine modes of semiotic transposition from the narrative (narrative poem) to the performance/showing (video cải lương). This inter-semiotic translation process requires that the author adapts, selects, renounces, transforms as well as encodes/decodes, as semiotics, genre, and materials belonging to the verbal semiotic system to the nonverbal semiotic system, or vice versa. To concretize this, we analyze factors that were involved or omited during the adaptation of The Tale of Kieu to Kim Van Kieu.
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Evangeline, H. Marie. "Using Semiotic Resources to Upsurge the Level of Learning Among Young Learners in Rural India." In The 4th Conference on Language Teaching and Learning. AIJR Publisher, 2022. http://dx.doi.org/10.21467/proceedings.132.14.

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The purpose of this study is to analyse how the semiotic resources can be helpful in improving or increasing the level of learning among young learners especially in rural India. Technology has taken a new shape especially in the sector of education, information and communication. Even in the swift developmental process around the world, some communities or people still stay away from margin, unaware of the development in the education and technology. The children who are in rural areas are economically, socially backward and are deprived from good education. This affects them psychologically. In urban areas education level has raised consistently and school children are privileged to get good education and shape their personality accordingly. Education to the young learners is not simply reading books and passing the examination. It must help them to prepare for their future. These categories of children can be taught using different modes of semiotic resources to make them understand the language and the concepts clearly. Semiotic resources can be used in communication, especially using the language, gestures and expressions. This has a great impact on teaching learning process. This paper gives an idea of how these semiotic resources can be used effectively to teach English language and how it can be embedded in educational settings.
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Lille, Harri, and Aime Ruus. "Forms used for graphic representation of an object in engineering graphics." In The 13th International Conference on Engineering and Computer Graphics BALTGRAF-13. Vilnius Gediminas Technical University, 2015. http://dx.doi.org/10.3846/baltgraf.2015.011.

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A technical problem is identified and needs to be visualised through developing a graphic model and completing drawings. The basic knowledge of the writing and reading technical drawings is learnt in the Engineering Graphics course. In this paper drawings are treated as semiotic signs applying Peirce´s triadic model of representation. The representation of an object (future product) can take different forms: icons, indexes and symbols. On the other hand, for the image of an object, there must be three modes: iconic relation - firstness, indexical relation – secondness, and symbolic relation – thirdness. Various forms of graphic representation of the spur gear, i.e. icon, index and symbol, are presented.
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Aziz Amen, Mustafa, and Hourakhsh Ahmad NIA. "The Effect of Cognitive Semiotics on The Interpretation of Urban Space Configuration." In 4th International Conference of Contemporary Affairs in Architecture and Urbanism – Full book proceedings of ICCAUA2020, 20-21 May 2021. Alanya Hamdullah Emin Paşa University, 2021. http://dx.doi.org/10.38027/iccaua2021227n9.

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Urban space is composed of various dimensions and contexts that generate urban forms. The spatial distributions of urban elements have different layers of connotative indications associated with Society's shared knowledge. The implying semiotics affect space configuration that could lead either to generate a compact or sprawl urban fabric. However, it is essential to know how the semiotic elements affect space configuration. The research aims to locate semiotic elements that have a role in space configuration. The research methodology depends on finding the semiotic values through a practical survey combined with a GIS tool to locate the correlations between the most valuable signs using the chi-square method. Also, to build a model for assessing the cognitive semiotic elements. The model gives a clue to explain how the spatial configuration is affected by the existence of semiotic values and shifts its values accordingly.
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"SEMIOTICS, MODELS AND COMPUTING." In 10th International Conference on Enterprise Information Systems. SciTePress - Science and and Technology Publications, 2008. http://dx.doi.org/10.5220/0001702602830289.

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Leone, Massimo. "ON DEPTH: ONTOLOGICAL IDEOLOGIES AND SEMIOTIC MODELS." In New Semiotics. Between Tradition and Innovation. IASS Publications, 2015. http://dx.doi.org/10.24308/iass-2014-159.

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Zinkovskaya, Anastasiya Vladimirovna. "Semiotics And Pragmatis Of The Linguoconfessional World Model: Modes Of Interpretation." In SCTCGM 2018 - Social and Cultural Transformations in the Context of Modern Globalism. Cognitive-Crcs, 2019. http://dx.doi.org/10.15405/epsbs.2019.03.02.208.

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Hartmann, T. "A Semiotic Analysis of Building Information Model Systems." In International Conference on Computing in Civil Engineering. Reston, VA: American Society of Civil Engineers, 2012. http://dx.doi.org/10.1061/9780784412343.0048.

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Zakharova, Alena, Aleksey Shklyar, and Evgeniya Vekhter. "Semiotic Assessment of Visualization Tools." In 31th International Conference on Computer Graphics and Vision. Keldysh Institute of Applied Mathematics, 2021. http://dx.doi.org/10.20948/graphicon-2021-3027-288-295.

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Semiotic Assessment of Visualization Tools Alena Zakharova 1, Aleksey Shklyar 2 and Evgeniya Vekhter 2 1 Institute of Control Sciences of Russian Academy of Sciences, 65, Profsoyuznaya st., Moscow, 117997, Russian Federation 2 Tomsk Polytechnic University, 30, Lenin Ave., Tomsk, 634050, Russian Federation Abstract A visual analytics means is a set of tools used to obtain a visual representation of the data explored by the user, its interpretation and complete analysis. It is quite possible that such a set will be a developed specialized environment for continuous user interaction with a data stream, which has the capacity to control and replace the way of visual data representation. A wide range of existing visualization tools, as well as unlimited borrowing of technological solutions originally intended for a narrow application area, and the transfer of the capabilities they create to other directions make it urgent to form a sound approach to the comparison and selection of means of data visual representation of a given complexity [1]. The purpose of this selection is to save the end user’s resources, based on the absence or minimization of resource losses arising at the stage of selection and testing of visual analytics tools. The paper shows the possibility of using a semiotic visualization model for purposeful design or selection of visualization tools.
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Riley, Howard. "INTERPRETING PICTURES: A SYSTEMIC-FUNCTIONAL SEMIOTIC MODEL FOR VISUAL IMAGERY." In New Semiotics. Between Tradition and Innovation. IASS Publications, 2015. http://dx.doi.org/10.24308/iass-2014-047.

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