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1
Chernenko, О. "SEMIOSIS OF INTERPERSONAL CONFLICTS IN ENGLISH ARTISTIC DISCOURSE." MESSENGER of Kyiv National Linguistic University. Series Philology 25, no. 1 (August 26, 2022): 134–41. http://dx.doi.org/10.32589/2311-0821.1.2022.263129.
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The current paper presents an overview of interpersonal conflicts in discourse area of character in modern English fiction discourse from the standpoint of multimodality theory, pragmalinguistics, and semiotics. In this respect semiosis is defined as the action of a sign, a dynamic process of meaning-making and meaning-interpretation realized through multimodal semiotic modes which collectively construct the meaning, communicated in these situations. This constructing is proceeded with the help of conflictives as emergent discursive constructs, the result of interactive constructing by means of verbal, nonverbal and graphic semiotic resources functioning in different stages of conflict communicative process. The linguosemiotic space of their realization is in the plane of disharmony of interpersonal relations of characters and its semiosis is built on cognitive, semiotic, communicative, and pragmatic specifics of conflictives as operational units of conflict discourse. Moreover, the appropriate inferences require understanding of cognitive, psychological, social, and cultural aspects accompanying narration.The aim of the study is also to establish a link between different approaches to the interpretation of conflict communication development and methods of their research in modern scientific studies. Multimodal nature of conflictives comprises several modes of multimodality for the analysis of conflict semiosis in fiction discourse: verbal, nonverbal, visual, auditory, kinetic etc. These patterns of meaning combination or meaning multiplication through different semiotic modes together construct the meaning, communicated and interpreted in the situations of interpersonal conflicts in discourse area of character in modern English fiction discourse. To achieve the objectives of research, a semiotic approach to the paradigm of conflict discourse approaches is applied, together with the elements of conversational analysis, multimodal discourse analysis, pragmatic analysis. The obtained results show the capacity of the semiotic approach to the conflict studies to enhance the effectiveness of linguistic research in the field of conflict studies.
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Niu, Min, and Saengchan Hemchua. "Translation semiotics and semiosic translation: clarification of disciplinary intension and concept." Chinese Semiotic Studies 18, no. 2 (May 1, 2022): 205–29. http://dx.doi.org/10.1515/css-2022-2057.
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Abstract The paper aims to clarify the distinction of intension and concept between translation semiotics and semiosic translation to determine their disciplinary classification as well as the theoretical framework of translation semiotics. Translation semiotics is a relatively young interdisciplinary field connecting specifically semiotics and translation studies. In essence, it is a branch of semiotics where the research object is the semiotic transformations and sign activities involved in the translational semiosic and interpretive process. Semiosic translation attaches itself conceptually to an extended notion of semiosis involving the transformation of any sign system into other sign systems and pertains to the illustration and analysis of translational phenomena from the perspective of semiotics. Translation semiotics focuses on semiotic transformations and constructs a semiotic theory and application model based on the dimension of semiotic transformation. Both translation semiotics and semiosic translation take semiotic transformations as their research object. Notwithstanding, semiosic translation puts particular emphasis on semiosis, whereas translation semiotics explores the phenomena of semiotic transformations and related problems involved in the process of translation grounded on semiotic theories and methodology (Jia 2016a: 96). As such, translation semiotics and semiosic translation are under the jurisdiction of different disciplines.
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Lee, Yunhee. "A dialogical semiosis of traveling narratives for self-interpretation: Towards activity-semiotics." Semiotica 2018, no. 225 (November 6, 2018): 185–96. http://dx.doi.org/10.1515/sem-2017-0010.
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AbstractThis paper proposes the idea of “activity-semiotics,” which is characterized by three modes of semiosis, namely, representation, indication, and interpretation, based on dialogical interaction. This activity-semiotics or thought-activity as metasemiosis emphasizes the power of interpretation with a processual-functional approach through a discussion of sign and meaning. In this regard, the dialogical processes involve three interpretants in each semiosis, namely, emotional interpretant, energetic interpretant, and logical interpretant, which are to be examined as to how they are connected in relation to object. My argument for dialogical semiosis is intended to reveal the teleological nature of semiosis where goal, means, and action are cooperative in semiosis in which learning, knowing, and living are engaged. This activity-semiotic model is thus characterized as anthroposemiosis, and yet it adopts not an anthropocentric but an anthropomorphic stance. For this reason, logical interpretant is critical and generates an intellectual concept incorporated with emotional and energetic interpretant. I illustrate how activity-semiotics as dialogical semiosis is operative in traveling narratives or narratives of travel, leading to self-interpretation. Thus, the action of travel in the three modes of semiosis will be represented as metaphorical, transitional, and transformational concepts, respectively, of travel as object.
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Kress, Gunther. "Semiotic work." AILA Review 28 (September 14, 2015): 49–71. http://dx.doi.org/10.1075/aila.28.03kre.
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This article imagines a tussle between Multimodality, focused on ‘modes’, and Applied Linguistics (AL), based on ‘language’. A Social Semiotic approach to MM treats speech and writing as modes with distinct affordances, and, as all modes, treats them as ‘partial’ means of communication. The implications of partiality confound long-held assumptions of the sufficiency of ‘language’ for all communicational needs: an assumption shared by AL. Given MM’s plurality of modes and the diversity of audiences, design moves into focus, with a shift from competent performance to apt design. Principles of composition — e.g. linearity versus modularity — become crucial, raising the question at the heart of this paper: how do AL and MM deal with the shape of the contemporary semiotic landscape?
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Miharti, Santi, and Fitrawati Fitrawati. "Multimodal Analysis in Cigarette Advertisements." English Language and Literature 11, no. 3 (September 14, 2022): 365. http://dx.doi.org/10.24036/ell.v11i3.119103.
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Abstract Multimodality is a term widely discussed by linguistics and semiotics. It means the combination of different semiotic modes, for example, language and music in a communicative artifact or event (Leeuwen, 2005). In this research, the researcher examines multimodal advertising for cigarette products. The cigarette products named is Djarum 76 and Sampoerna Kretek. This research is intended to 1) how semiotic systems in Djarum 76 and Sampoerna Kretek advertisements express meaning? 2) What is the generic structure placed in both advertisements? 3) What are the differences between semiotic systems in Djarum 76 and Sampoerna Kretek cigarette’s audiovisual advertisements? This research used the descriptive qualitative method. Analysis in this research using the semiotics approach focused on multimodal systems that include linguistic, visual, audio, and gestural aspects. Linguistic analysis using Systemic Functional Linguistic by (Halliday, 2004), visual, audio, and gestural analysis using Anstey and Bull (2010) theories, and Choeng (2004) formulation of generic structure potential for print advertisement. Keywords: Multimodality, advertisement, cigarette product, semiotic systems
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Najafian, Maryam, and Saeed Ketabi. "Advertising Social Semiotic Representation: A Critical Approach." International Journal of Industrial Marketing 1, no. 2 (August 2, 2011): 63. http://dx.doi.org/10.5296/ijim.v1i1.775.
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The aim of this article was to show the usefulness of a Social Semiotics approach proposed by Kress and van Leeuwen (2006) in analyzing advertising discourse to achieve the aim of uncovering the ideology behind choosing different resources (verbal and non verbal). Two examples selected from 'Time' magazine showed that both textual and visual signs are among social semiotic resources which could help advertisers to convey persuasive messages under ideological assumptions. The result of this study revealed that social semiotic reference occupies a pivotal point in the relationship between advertising discourse and ideology. The image, word and color, seen in this way as the product of social practices, are just three of the many semiotic modes through which social meanings of advertisements are coded.
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Zhang, Jie, and Hongbing Yu. "A Cultural Semiotics of Jingshen: A Manifesto." Chinese Semiotic Studies 16, no. 4 (November 25, 2020): 515–34. http://dx.doi.org/10.1515/css-2020-0028.
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AbstractIn the face of myriad crises in modern societies, semiotic inquiry has many valuable contributions to make. However, the long-standing dominant analytical paradigms in the field have made it exceedingly difficult, if not altogether impossible, to tackle the countless unanalyzable aspects of semiosis in the human condition. What needs to be done in semiotics is to highlight another mode of knowing, synthetic thinking, without excluding the analytical mode. Drawing inspiration and strength from classical Eastern philosophies and aesthetics, notably I Ching and Laozi, as well as classics and advances in global semiotics, the present paper proposes a cultural semiotics of jingshen, understood here as the holistic flux of mind, vitality, and creativity. This route of inquiry seeks cogent coalescence of the two foregoing modes of knowing so as to better inform semiotics in a new age. At the same time, it creates a unique methodology: the fusion of revelatory “embodied cognition” and “cognition via knowledge/ abstraction.” Viewed in this light, the purpose or function of semiotics is not limited to understanding signs and sign relations or uncovering laws governing the evolution of semiosis, but more importantly it embraces the improvement of mental capacity, the expansion of cognitive space, and the liberation of human thinking.
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Riley, Howard. "Perceptual Modes, Semiotic Codes, Social Mores: A Contribution towards a Social Semiotics of Drawing." Visual Communication 3, no. 3 (October 2004): 294–315. http://dx.doi.org/10.1177/1470357204045784.
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Jabour, Riyadh Sarhan, and Wafaa Mokhlos Faisal. "An Investigation of the Integration of Inter-semiotic Complementarity in Iraqi EFL Textbook." Register Journal 15, no. 2 (August 28, 2022): 245–63. http://dx.doi.org/10.18326/rgt.v15i2.245-263.
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Nowadays, multimodal texts are widely used in the media, schools, and daily life. There have been several studies on nonverbal semiotics in multi-semiotic texts. This study examines the complementarity of verbal and visual semiotic modes in an Iraqi EFL textbook. Royce's (2007) inter-semiotic complementarity and (Kress,van Leeuwen's 1996) structure of information value were used to analyse an Iraqi EFL textbook titled English for Iraq (Garnet, 2017). According to the analysis, the entire textbook is not built on a page-by-page path that allows linear and nonlinear reading. Although the information layout varies from page to page, the overall structure of the textbook image allows for a linear reading path from start to finish. Texts in multimodal EFL are required. This study investigated the relationship between verbal text and image in terms of address, social distance, and participation because multimodality conveys teachers' perspectives on language learning (the extent to which the reader engages with what is represented). This study's sample includes analytical units. Each verbal and visual sample text-image relationship was determined, and the participation and address levels were comparable. We discovered that social distance favors divergence over convergence in English education and learning. Young students select, design, and employ multimodal textbook materials.Keywords: Multimodality, inter-semiotic complementarity, semiotics’ mode, EFL, School textbooks
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Gorlée, Dinda L. "Hints and guesses: Legal modes of semio-logical reasoning." Sign Systems Studies 33, no. 2 (December 31, 2005): 239–72. http://dx.doi.org/10.12697/sss.2005.33.2.01.
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Legal semiotics is an internationally proliferated subfield of general semiotics. The three-step principles of Peirce’s semiotic logic are the three leading categories: firstness, secondness and thirdness, grounded on the reverse principles of logic: deduction, induction and — Peirce’s discovery — abduction. Neither induction nor abduction can provide a weaker truth claim than deduction. Abduction occurs in intuitive conclusions regarding the possibility of backward reasoning, contrary to the system of law. Civil-law cultures possess an abstract deductive orientation, governed by the rigidity of previous written law, whereas the actual fragility of a common-law system with cases and precedents inclines to induction, orienting its habituality (habits) in moral time and space. Customary law gives credit to abductive values: relevant sentiments, beliefs and propositions are upgraded to valid reasoning. The decision-making by U.S. case law and English common-law is characterized as decision law with abductive undertones.
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Candria, Mytha. "Jora: The Centrality of Gender Equality for Sustainable Development." E3S Web of Conferences 73 (2018): 11004. http://dx.doi.org/10.1051/e3sconf/20187311004.
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The paper is a semiotic study of Abidah El-Khalieqy’s novel Geni Jora. Semiotics is definedwith reference to the study of signs and sign systems, and “signs” concern any things that stand for other things. The semiotic analysis used in this paper was adopted from Chandler’s framework where he combines the Saussurean and Peircean concepts of signs and modes of relationship. The result of the semiotic reading of Geni Jora is that Jora, the main character of the novel, is a symbol, representingAbidah’s resistance to gender injustice within Muslim circle in particular and in Indonesia in general. The novel symbolizes Abidah’s concern about Indonesian (Muslim) women, who suffer from discrimination, injustice, abuse, and violence due to the stronghold of patriarchy. It also signifies her insistence, urging the people of Indonesia to seriously take actions to bring about gender equality and to provide women’s quality education, without which Indonesia would not be able to make sustainable community and development happen.
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Burlina, E. Ya. "URBAN CHRONOTOPE – URBAN SEMIOTICS. FLORENCE AND SAINT PETERSBURG." Izvestiya of the Samara Science Centre of the Russian Academy of Sciences. Social, Humanitarian, Medicobiological Sciences 22, no. 74 (2020): 77–84. http://dx.doi.org/10.37313/2413-9645-2020-22-74-77-84.
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In this paper author presents an interdisciplinary interaction betweeen semiotics and chronotopy. The paper refers to the great cities of Renaissance and the Russian cities like Saint Petersburg. As M. M. Bakhtin formulated, "genre is cultural memory". According to the author, the structural and spatiotemporal memory lies in the core not only of artistic works, but of urban structurestoo.As an instruments of structural and semiotic analysis of city, the terms of chronotope and chronotopy were coined. The followers of M. M. Bakhtin, the structuralists and the semeiologists of the Yu. M. Lotman Semiotic School now agree on this point. In 1990s, one of the founders of Russian semiotics, Yu. M. Lotman came to the conclusion that new spatiotemporal modes can crystallize and spiritually develop citizens. This concept formed the basis of the first part of the paper. The second part considers practical opportunities of semiotics and urban chronotopy in dialogue with students during classes on such humanities subjects as philosophy, global art culture, aestetics e.t.c. According to the author, urban chronotope and urban semiotics are different and complementary instruments of scientific comprehension and development of cities.
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Denti, Olga. "Building the Tourist Destination Through Multiple Semiotic Modes." International Journal of English Linguistics 11, no. 4 (July 13, 2021): 83. http://dx.doi.org/10.5539/ijel.v11n4p83.
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Over time, multiple semiotic modes have contributed in different ways to the construction and exchange of cultural meanings in Tourism Discourse. This has required the analysis and understanding of the modes employed and the recontextualization and adaptation of texts and images, especially to the new web genres. Nowadays, the tourist experience is mediated by personal, digital, and mobile technologies, which redirect the tourist gaze and become the mediator between the traveler and the tourist destination.
Consequently, the tourism text must be considered as a single unit, where different semiotic resources intermingle to enhance its communicative strength.
The present study will attempt to propose a methodology to read and write tourism texts in a comprehensive and effective way. It will start by focusing on the relationship between text and image to see how they co-exist in the page and in the way the page is arranged. Then, it will apply a functional approach to the analysis of such semiotic units. The result will show how the boundaries between image and text have become blurred, and textuality is built less through verbal syntax and more through rhetorical visual design.
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Oddo, John. "Discourse-Based Methods Across Texts and Semiotic Modes." Written Communication 30, no. 3 (May 28, 2013): 236–75. http://dx.doi.org/10.1177/0741088313488071.
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Crémier, Lucile, Maude Bonenfant, and Laura Iseut Lafrance St-Martin. "Raw data or hypersymbols? Meaning-making with digital data, between discursive processes and machinic procedures." Semiotica 2019, no. 230 (October 25, 2019): 189–212. http://dx.doi.org/10.1515/sem-2018-0110.
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AbstractThe large-scale and intensive collection and analysis of digital data (commonly called “Big Data”) has become a common, popular, and consensual research method for the social sciences, as the automation of data collection, mathematization of analysis, and digital objectification reinforce both its efficiency and truth-value. This article opens with a critical review of the literature on data collection and analysis, and summarizes current ethical discussions focusing on these technologies. A semiotic model of data production and circulation is then introduced to problematize the view that digital data has ceased to stand for a formalization method (a possible kind of representation among others), and effectively “becomes the world itself” (a direct presentation of the world outperforming all other modes of representation). Following Charles Sanders Peirce’s semiotics and pragmaticist philosophy, we characterize digitalization as a hypersymbolic semiotic process, and we highlight the naturalization of meaning, the illusion of iconicity, and rhetorical efficiency on which data’s truth value relies within the context of its large-scale, profit-driven, and results-oriented research uses. This outlines some epistemological and ethical implications of data’s visualization, use, and authority, and indicates avenues for critical semiotics of contemporary data science and analysis.
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Lacsina, Nadine, and Aiden Yeh. "Keep social distance: The linguistic landscape of the major malls in Jeddah amid the COVID-19 pandemic." Topics in Linguistics 23, no. 1 (June 1, 2022): 39–61. http://dx.doi.org/10.2478/topling-2022-0004.
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Abstract This study examines the linguistic landscape of the two major malls in Jeddah, Kingdom of Saudi Arabia, through social distancing posters and signs during the COVID-19 pandemic. The study draws on the conceptual framework of linguistic landscape theory, speech acts and semiotics to unveil language dominance, linguistic messages, image-text relations and poster elements that enforce social distancing. A survey questionnaire, primarily aimed at expats, was also administered to find out how they view and interpret the use of bilingual modes in disseminating the social distancing measures. The semiotic analysis reveals that Arabic and English are used in most of the posters, but Arabic remains the dominant language and the preferred medium of information dissemination. Speech acts analysis shows that representatives and directives facilitate implementation of social distancing. The findings also suggest that semiotic modes and signifiers (inscription and materiality) reinforce the effectiveness of the posters. Overall, the use of Arabic and English reflects the country’s stance on language policy and economic vision for Jeddah to be a truly global city amid the pandemic.
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Miranda Medina, Juan Felipe, and Marisol Cristel Galarza Flores. "Michelangelo, the Duck and the Rabbit." Public Journal of Semiotics 9, no. 2 (January 8, 2021): 1–29. http://dx.doi.org/10.37693/pjos.2020.9.22417.
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The concept of modes of existence of semiotic entities underlies (post)Greimasian semiotics, yet it seems to have received little attention. Modes of existence can be used in different senses. For Greimas, from the perspective of narrative semiotics, when Michelangelo first receives a block of marble and decides to sculpt the David, his intention is in a virtual mode; as Michelangelo progresses he ends up bringing the David into existence, and his intention comes to the realized mode. In Fontanille’s tensive semiotics, however, modes of existence can have to do with how one can narrow or broaden the scope of our apprehension of the David as our eyes look at it in order to produce a meaningful experience. In this work, the perspectives of narrative and tensive semiotics are contrasted both theoretically and practically applying both to a number of examples. In order to identify all possible modes of existence and all the possibilities of transitioning from one to the other in the examples presented, we resort to the method of finite-state automata from computer science. In the end, we propose a robust narrative account of modes of existence that relies on narrative semiotics for its definition, but into which intent and apprehension from tensive semiotics can be integrated. This work calls for the need of establishing a syntax of modes of existence, since both Greimas and Fontanille construe them as being necessary to account for the production of signification.
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Miranda Medina, Juan Felipe, and Marisol Cristel Galarza Flores. "Michelangelo, the Duck and the Rabbit." Public Journal of Semiotics 9, no. 2 (January 8, 2021): 1–29. http://dx.doi.org/10.37693/pjos.2020.9.22417.
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The concept of modes of existence of semiotic entities underlies (post)Greimasian semiotics, yet it seems to have received little attention. Modes of existence can be used in different senses. For Greimas, from the perspective of narrative semiotics, when Michelangelo first receives a block of marble and decides to sculpt the David, his intention is in a virtual mode; as Michelangelo progresses he ends up bringing the David into existence, and his intention comes to the realized mode. In Fontanille’s tensive semiotics, however, modes of existence can have to do with how one can narrow or broaden the scope of our apprehension of the David as our eyes look at it in order to produce a meaningful experience. In this work, the perspectives of narrative and tensive semiotics are contrasted both theoretically and practically applying both to a number of examples. In order to identify all possible modes of existence and all the possibilities of transitioning from one to the other in the examples presented, we resort to the method of finite-state automata from computer science. In the end, we propose a robust narrative account of modes of existence that relies on narrative semiotics for its definition, but into which intent and apprehension from tensive semiotics can be integrated. This work calls for the need of establishing a syntax of modes of existence, since both Greimas and Fontanille construe them as being necessary to account for the production of signification.
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Buscemi, Francesco. "Multimodality of the TV Format." ATHENS JOURNAL OF MASS MEDIA AND COMMUNICATIONS 8, no. 2 (January 20, 2022): 93–106. http://dx.doi.org/10.30958/ajmmc.8-2-2.
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This article analyses the multimodal construction of various global TV formats and the modes through which the format negotiates reinforcement of its ideological bases, innovation, change and unlimited semiosis. Theoretically, this work draws on social semiotics, multimodality and political economy. Methodologically, it applies semiotic analysis to really popular global formats. The results show that the format is an extraordinary and powerful example of multimodality which speaks the global language of signs. On the one hand, different languages and forms of communication reinforce its ideologies, such as competition, primacy of money, objectification of human bodies and consumerism; but the format also puts forward a kind of self-propaganda; in many cases, in fact, its communication aims to support and promote itself, even when this contradicts other messages of the system; it is by being successful that producers make more money, become more successful, may further influence the audience, and so on. On the other hand, the languages and the forms adopted continually renew the format, change the relationships between signifier and signified, and create new symbols. This unlimited semiosis allows the format to refresh or adapt its image, get more audience and remain competitive in the market. Keywords: TV format, who wants to be a millionaire, wheel of fortune, multimodality, social semiotics
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Mitrovic, Todor. "Icon(icity) and causality: On the role of indexical semiotic modes in development of Byzantine art." Zbornik Matice srpske za drustvene nauke, no. 164 (2017): 711–26. http://dx.doi.org/10.2298/zmsdn1764711m.
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Determined by its biblical origins, the birth of specifically Christian visual culture had to be given through overcoming the inevitable resistance of early church towards images. In order to find its stable place on late antique cultural scene, early byzantine art, thus, had to rely on support of religious and cultural patterns remote of magisterial artistic trends. Among those, contemporary theory recognizes as especially important: 1) cult of relics and 2) sealing practices. Crossing the possibility of theoretical definition of unique semiotic model standing behind those two cultural- religious practices with the fact that after iconoclasm byzantine art will be systematically distanced from both of them, this research attempts to explore the relation between iconophile theory and byzantine artistic production from a yet unexplored interpretative position. Hypothesis that category of indexical sign, as it is proposed by contemporary semiotics (based on Peircean legacy), can be used for extraction of this unique semiotic model is used here as a specific methodological tool for re-approach to both - 1) the pre-iconoclastic need for accentuating the indexical aspects of iconic images and 2) the mystery of post-iconoclastic radical distancing towards such a semiotic need. On the basis of such an integrated approach it is possible not only to search for more precise explanation of co-relations between artistic practices and contemporaneous (iconophile) theory, but to explain curious historical delay in application of this theoretic knowledge in artistic and liturgical realms, together with a late outburst of iconoclastic behaviour provoked by this very delay. Namely, one of the most prominent incarnations of pre-iconoclastic need for ?indexicalisation? of iconic medium, the mysterious Mandylion from Edessa, had very curious role in historical development of post-iconoclastic plastic arts in Byzantium. This specific object was miraculously and undividedly uniting both key indexical aspects of pre-iconoclastic cognitive settings in one icon - causally connected with the archetypehimself. However, exactly this kind of synthetic, relic-seal-image status turned out to be the specific semiotic stumbling stone in the process of application of iconophile theory in liturgical arts. This is why in XI century byzantine church decided to refrain Mandylion from public life for good and lock it in court chapel, under the protection of the emperor himself. As one of the most curious theological decisions of medieval Christianity, this extraordinary semiotic conversion was, actually, the final step in application of the most advanced achievements of the late iconophile theory, which was, at the same time, the first step in development of artistic system relaxed from the pressure of need for legalistic, causal validation of pictorial language.
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Melnikova, Irina. "Intermediality, Intermodality, and Semiotics." Colloquia 42 (June 1, 2019): 84–112. http://dx.doi.org/10.51554/col.2019.28656.
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The article discusses the Scandinavian approach to intermediality, namely, the ideas of Lars Elleström who defines intermediality as intermodal relationship. The discussion covers a range of questions: approach’s distinction from another model of intermediality (presented by Werner Wolf and Irina O. Rajewsky), its basis, i.e., the semiotic ideas of Charles S. Peirce that are of special importance for intermedial studies, the definition of medium it proposes, and finally, its analytical potential. Elleström focuses on the issue of specification of medium and makes modality the core notion of the three-layered definition of medium. The definition includes three complementary types of media considered as “theoretical aspects of what constitutes media and intermediality.” The two of them, basic and qualified media, are presented as abstract categories and structures that reveal the modes in which mediality and intermediality are formed. Technical medium is explained as a material device to embody the medial instances. Elleström’s model provides an opportunity in each particular case to see what could be acknowledged as intermediality, how this intermedial relation affects signification, and what aspects separate it from the French semiotics approach grounded in the Saussurean notion of sign. To exemplify the differences, the article offers the revision of Gremasean semiotic analysis of išlydžių zonos [discharge zones] by Gytis Norvilas within the framework of intermodal intermediality. The revision reveals the limits of semiotic analysis, the potential of intermodal approach, and the interconnection between the intermodal approach to intermediality and Genettean model of transtextuality.
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Tykha, U. "Multimodal Diversity of Postmodernist Fiction Text." Journal of Vasyl Stefanyk Precarpathian National University 3, no. 4 (December 30, 2016): 64–69. http://dx.doi.org/10.15330/jpnu.3.4.64-69.
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The article is devoted to the analysis of structural and functional manifestations of multimodal diversity in postmodernist fiction texts. Multimodality is defined as the coexistence of more than one semiotic mode within a certain context. Multimodal texts feature a diversity of semiotic modes in the communication and development of their narrative. Such experimental texts subvert conventional patterns by introducing various semiotic resources – verbal or non-verbal
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Kendon, Adam. "Semiotic diversity in utterance production and the concept of ‘language’." Philosophical Transactions of the Royal Society B: Biological Sciences 369, no. 1651 (September 19, 2014): 20130293. http://dx.doi.org/10.1098/rstb.2013.0293.
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Sign language descriptions that use an analytic model borrowed from spoken language structural linguistics have proved to be not fully appropriate. Pictorial and action-like modes of expression are integral to how signed utterances are constructed and to how they work. However, observation shows that speakers likewise use kinesic and vocal expressions that are not accommodated by spoken language structural linguistic models, including pictorial and action-like modes of expression. These, also, are integral to how speaker utterances in face-to-face interaction are constructed and to how they work. Accordingly, the object of linguistic inquiry should be revised, so that it comprises not only an account of the formal abstract systems that utterances make use of, but also an account of how the semiotically diverse resources that all languaging individuals use are organized in relation to one another. Both language as an abstract system and languaging should be the concern of linguistics.
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Valle Canales, Berna Leticia, and Julio César Chavarría Hernández. "Communicative habitus and social distancing. Effects on the modes of sign production during the COVID-19 pandemic." Comunicación y Sociedad 2021 (May 19, 2021): 1–27. http://dx.doi.org/10.32870/cys.v2021.7953.
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In the year 2020, in the context of the SARS-CoV-2 pandemic, Mexico’s government implemented health policies of “social distancing”. In this essay, we make a theoretical reflection on this policies’ effects on signs’ production. The paper begins with our definition of communicational habitus and the semiotic relationship with social distancing to analyze systems’ evolutionary control from a systemic-semiotic approach.
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Xu, Lihua, Jan van Driel, and Ryan Healy. "A Multi-Layered Framework for Analyzing Primary Students’ Multimodal Reasoning in Science." Education Sciences 11, no. 12 (November 24, 2021): 758. http://dx.doi.org/10.3390/educsci11120758.
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Classroom communication is increasingly accepted as multimodal, through the orchestrated use of different semiotic modes, resources, and systems. There is growing interest in examining the meaning-making potential of other modes (e.g., gestural, visual, kinesthetic) beyond the semiotic mode of language, in classroom communication and in student reasoning in science. In this paper, we explore the use of a multi-layered analytical framework in an investigation of student reasoning during an open inquiry into the physical phenomenon of dissolving in a primary classroom. The 24 students, who worked in pairs, were video recorded in a facility purposefully designed to capture their verbal and non-verbal interactions during the science session. By employing a multi-layered analytical framework, we were able to identify the interplays between the different semiotic modes and the level of reasoning undertaken by the students as they worked through the tasks. This analytical process uncovered a variety of ways in which the students negotiated ideas and coordinated semiotic resources in their exploration of dissolving. This paper highlights the affordances and challenges of this multi-layered analytical framework for identifying the dynamic inter-relationships between different modes that the students drew on to grapple with the complexity of the physical phenomenon of dissolving.
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Huebner, Thom, and Supakorn Phoocharoensil. "Monument as semiotic landscape." Linguistic Landscape. An international journal 3, no. 2 (October 6, 2017): 101–21. http://dx.doi.org/10.1075/ll.3.2.01hue.
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Abstract As semiotic spaces, monuments convey messages through multiple information design modes, including language, materiality and emplacement. As research on semiotic landscape has pointed out (e.g., Shohamy and Waksman 2009, Abousnnouga and Machin 2010, Train 2016), these messages are often contested in nature and convey competing discourses inherent in the spaces they occupy. This paper explores those competing discourses manifested in a monument dedicated to the 1976 student protest and violent suppression of it by the Thai military and right-wing paramilitary groups. Working within a production of space framework (Lefebvre 1991) and drawing on insights from the grammar of visual design (Kress and van Leeuwen 2006) and nexus analysis (Scollon and Scollon 2004), the paper attempts to show how these contested discourses are reflected in the monument’s historiography as conceived, in its physical appearance and emplacement, and as it is experienced today. The analysis is based on photographic data of the monument and its immediate physical context, published accounts of the events of October 6, and interviews with survivors, commemoration planners, and the monument’s designer.
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Misiou, Vasiliki. "Navigating a Multisemiotic Labyrinth: Reflections on the Translation of Mark Z. Danielewski’s House of Leaves." Punctum. International Journal of Semiotics 06, no. 01 (October 16, 2020): 243–64. http://dx.doi.org/10.18680/hss.2020.0012.
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Multimodal literature is not a new phenomenon. However, thanks to today’s technological advances, authors are further enabled to orchestrate and blend various available modes and resources to achieve cohesion and coherence within highly complex texts. By looking at the intersection of semiotics and translation studies, this paper focuses on the Greek translation of Mark Z. Danielewski’s House of Leaves. This novel incorporates multimodal and ergodic features that contribute to meaning creation and engage readers physically and mentally. In such a context, a literary translator has to traverse not only linguistic and cultural boundaries, but other modes and media employed for representation and meaning production, as well. Thus, one wonders whether the translator has to adopt new strategies when translating a multisemiotic text. Is the translation part of meaning-making? In an age of a plethora of means and forms of expression, what constitutes writing and reading, and by extension translation, is challenged, and literary texts –now often multimodal semiotic ensembles– invite all parties involved in an interpretive game. Through the prism of multimodal social semiotics, translation, and literary studies, and with a focus on their interaction and interconnectedness, this paper attempts to explore the new practices and forms of literary translation and the impact of the use of semiotic resources as meaning-making tools on the translation decisions made and the role of the translator. Is multimodal literacy just the tip of the iceberg of the changes brought to the field of translation studies?
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Shackell, Cameron. "Finite semiotics: Cognitive sets, semiotic vectors, and semiosic oscillation." Semiotica 2019, no. 229 (July 26, 2019): 211–35. http://dx.doi.org/10.1515/sem-2017-0127.
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AbstractThe grounding of semiotics in the finiteness of cognition is extended into constructs and methods for analysis by incorporating the assumption that cognition can be similar within and between agents. After examining and formalizing cognitive similarity as an ontological commitment, the recurrence of cognitive states is examined in terms of a “cognitive set.” In the individual, the cognitive set is seen as evolving under the bidirectional, cyclical determination of thought by the historical environment. At the population level, the distributed “global” cognitive set is argued to be constrained to a manifold in which the cognition of individuals is determined only when their cognitive sets meet certain conditions in the world: a result seen as consistent with Lotman’s semiosphere.With these foundations in place, dimensional modelling of the semiosic field is inaugurated. Firstly, measures of cognitive similarity are formalized as cognitive “distance” and on this basis the concept of a semiotic vector is defined. Secondly, semiotic vectors are seen to shape a general pattern of oscillation in semiosis, and thus to imply zero points in semiosic potential. Thirdly, semiosic oscillation in individual agents is shown to be consistent with a novel diachronic or longitudinal interpretation of Greimas’ semiotic square expanded into a “semiotic pipe” in which cognition traverses an n-dimensional space structured by axes of oscillation. Finally, the expanded theory of finite semiotics is advanced as a useful basis for two new complementary disciplines: (1) a computational, mathematical science of “natural semiotic processing” (NSP) to trace and model semiotic vectors and oscillation; and (2) an ethical, rhetorical art of “technological influencing” (TI) to guide its inputs and applications.
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Et. al., Kawa Abdul–Kareem Sherwani,. "Multimodal Discourse Analysis for teaching English as a Second Language." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 2 (April 10, 2021): 279–85. http://dx.doi.org/10.17762/turcomat.v12i2.712.
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New technological developments have boosted the use of different modes or semiotic resources; social changes and developments, on the other hand, have changed the process of meaning making because discourse shapes and is shaped by social practices. Semiotic resources are used in communication (language, sound, gestures, facial expressions … etc) and this has impact and reflections on the methods of teaching. Literacy is not only about reading and writing, it rather means the ability to communicate through multiple modes. Hence, it is important to embed multimodality (the study of using multiple modes) in educational settings
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White, John J. "F. T. Marinetti's Experiments with Acoustic and Visual Poetry: A New Semiotic Approach." Modernist Cultures 5, no. 2 (October 2010): 195–217. http://dx.doi.org/10.3366/mod.2010.0103.
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The present paper identifies evidence of proto-semiotic thinking in Italian Futurist manifestoes and in Marinetti's experimental ‘words-in-freedom’ (parole in libertà). A case is made for approaching visual and acoustic modes of signification in Futurist poetry using Peircean semiotic theory. Readings of iconic and indexical sign-aspects explore the value of quasi-semiotic strategies as reflections of modernity and analyse their role in Futurist pro-war propaganda poetry. Particular attention is paid to semiotic aspects of the movement's ‘Typographical Revolution’, its strategies of codification and the rhetoric of self-signification. Peircean exegesis of various innovative effects throws light on the relationship between iconic and indexical features which earlier semiotic approaches fail to recognize.
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Belgrimet, Souad, and Ghaleb Rabab'ah. "A Multimodal Discourse Analysis of English Posters in Violence Awareness Campaigns against Women." Theory and Practice in Language Studies 11, no. 2 (February 1, 2021): 191. http://dx.doi.org/10.17507/tpls.1102.12.
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The present study seeks to delve into the intricacies of multimodal discourse analysis with regard to violence against women awareness campaign posters. To this end, a study is conducted on English posters. In this respect, the different semiotic modes adopted in English posters were put under scrutiny. Similarly, the study attempts to explore how the adoption of different semiotic modes may contribute to the construction of meaning when cooperating with language. To this end, three English posters were selected from different electronic sources and put under investigation. The qualitative analysis of the yielded results was couched with Kress and Van Leeuwen’s (2006) Visual Grammar framework. The findings indicate that English posters employed a variety of semiotic modes. By the same token, the yielded results indicate that the majority of the sampled posters are conceptual. Such visual characterization demonstrates that the English posters tend to be static and immovable.
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Duits, Rufus. "Towards a teleo-semiotic theory of individuation." Semiotica 2016, no. 213 (November 1, 2016): 281–305. http://dx.doi.org/10.1515/sem-2015-0103.
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AbstractThis article attempts to develop a sketch or working model of a semiotic theory of individuation from a formalization of basic teleological structures. After caveats and provisional definitions, a formal apparatus is introduced that schematizes teleological structures by way of mathematical category theory. This is then combined with a commutation test for formal systems. Once the formal construction is sufficient, the extent to which the model can account for the operation by which objects, modes, kinds, and attributes become individuated from the “pure multiplicity” of indeterminate being is analyzed. Subsequently, the model is applied to a series of well-known problems in metaphysics and ontology – persistence, change, vagueness, coincidence, mereology, and universals – in order to demonstrate its effectiveness. The metaphysical picture that results from this application is positioned between the conventional extremes of realism and anti-realism: a semiotic anti-/realism. Empirical evidence is then also marshalled in support of the model by way of invocation and analysis of recent research into the development of the perceptual capacities of infants.
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Krysanova, Tetiana A., and Iryna S. Shevchenko. "MULTISEMIOTIC PATTERNS OF EMOTIVE MEANING-MAKING IN FILM." Alfred Nobel University Journal of Philology 2, no. 24 (December 20, 2022): 238–48. http://dx.doi.org/10.32342/2523-4463-2022-2-24-20.
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The aim of the article is to highlight multisemiotic patterns of emotive meaning making in feature films. The research tasks are: to explore the meaning-making mechanism in a cognitive-pragmatic perspective; to determine the cognitive-semiotic basics of emotive meaning making; and to identify the meaning-making potential of semiotic resources as well as to single out multisemiotic constructive patterns. To reach the aim, we apply an integrative cognitive-pragmatic and cognitive-semiotic approach, which requires the use of discursive and semiotic research methods. In cognitive-pragmatic perspective, we stress the intersubjective interaction of filmmakers and viewers in constructing ‘meaning-in-context’. The cognitive-semiotic vantage point emphasizes dynamic, enactive, and embodied character of meaningmaking in cinematic discourse. Film is a multimodal and multisemiotic phenomenon, where a synergistic combination of verbal, nonverbal, and cinematic semiotic systems constructs the film meaning through audial and visual modes. These semiotically heterogeneous resources – a verbal language, an image, and specific cinematic signs – are blended to construct emotive meaning; and the configurations of these signs determine particular contextual properties of emotions. In film, emotive meaning emerges at the intersection of audial and visual modes as realized by different semiotic resources. Each semiotic resource contains specific meaningful elements characteristic of a certain semiotic resource. Building on the theory of conceptual integration, we claim that emotive meaning in cinematic discourse is a blend constructed by cross-mapping of information from three input spaces corresponding to verbal, nonverbal, and cinematic semiotic resources. The number of blends can be countless as the process of meaningmaking is dynamic and depends upon the communicative situation. The change of any semiotic element may cause the construction of a new meaning demonstrating the emergent character of meaning-making. In semiotic and pragmatic perspectives, we have singled out the combination of semiotic resources along two main criteria: static and dynamic. The static criterion enables to distinguish patterns by parameters of quantity of semiotic resources in a shot, the quality of emotion in each resource, and their salience in film. The dynamic criterion makes it possible to single out the time patterns due to the appearance of each resource on the screen. Accordingly, we argue that there are eight multimodal patterns of semiotic resource configurations, which construct the emotive meaning in cinematic discourse: three-component and two-component, convergent and divergent, parity and non-parity, and synchronous and consecutive patterns. These patterns demonstrate the paradigmatic regulations of combining semiotic resources in cinematic discourse. The peculiarities of emotive meaning-making are illustrated based on the material of the construction of anger in the American drama film “The Beautiful Boy”. Emotive meaning-making in film occurs in two dimensions: material-perceptual and socio-semiotic, as the emotive meaning can be represented physically on the screen, as well as through the implementation of socio-cultural values.
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Liu, Jiajia Eve, and Angel M. Y. Lin. "(Re)conceptualizing “Language” in CLIL." AILA Review 34, no. 2 (December 31, 2021): 240–61. http://dx.doi.org/10.1075/aila.21002.liu.
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Abstract CLIL focuses on the integration of content learning and additional language learning. However, it is increasingly recognized that the re/presentation and communication of discipline-specific content involve not only language, but also other semiotic modes (such as visuals and gestures). This is accelerated by the advancement of digital technologies and multiplicity of communication channels in recent years. This article points out the urgent need to revisit and reconceptualize the roles of “language” in CLIL. It argues that, to prepare students for the multimodal communication landscape in today’s societies and to truly value their linguistic and semiotic diversity in learning, the “language” dimension in CLIL needs to be reconceptualized as a multimodal dimension, and CLIL classroom practices need to adopt an updated pedagogy of multiliteracies (New London Group, 1996) rather than focusing on “mere language” practice. The article reviews the recent development of theories and studies of multimodality and trans-semiotics and discusses their implications for what to teach and how to teach in today’s CLIL classrooms. It proposes the notions of translanguaging and trans-semiotizing to emphasize a dynamic and dialogic process of meaning (co)making process drawing on multiple linguistic and semiotic resources to enable students to both gain access to and critically engage in meaning/knowledge co-making/co-design. Ultimately, it aims at reconceiving CLIL to contribute to a more equitable school and classroom culture.
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Nasir, Muhammad Haseeb, Muhammad Safiullah, and Sana Hussan. "Manifestation of Gender-Binaries in Pakistani Television Commercials: A Semiotic Analysis." Global Social Sciences Review III, no. I (March 30, 2018): 355–75. http://dx.doi.org/10.31703/gssr.2018(iii-i).21.
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The current study investigates the prevalent gender-binary narrative in Pakistani television commercials. It tends to portray the dominant gender representational mechanisms which are implicitly employed by the advertisers. Television commercials, having the power to (re)frame the ideology of larger audience through visual/linguistic content and agency to pave the way for social change have become one of the most viable social institutions of disseminating information to a wider audience. The theoretical underpinning of the study is based on the theory of semiotics outlined by Dyer in “Advertising as Communication”. Semiotics is considered a critical tool for investigating meaning making process in media discourse because of its wideranged acceptability and reliability. The data for the current study comprise television commercials which are broadcast on popular Pakistani television channels. The sampling technique is purposive in nature including only those commercials which largely reflect gender representation. The study finds the commercials presenting layers of meanings at symbolic level of semiotic modes where men and women are displayed in stereotypical manner, subscribing to patriarchal structures.
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Maier, Carmen Daniela, and Mona Agerholm Andersen. "Strategic internal communication of corporate heritage identity in a hypermodal context." Corporate Communications: An International Journal 22, no. 1 (February 6, 2017): 36–59. http://dx.doi.org/10.1108/ccij-09-2015-0059.
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Purpose The purpose of this paper is to explore how corporate heritage identity (CHI) implementation strategies are communicated by Grundfos, a 70-year-old global company from Denmark, in their internal history references. Design/methodology/approach Drawing on an interdisciplinary methodological framework related to heritage identity communication, hypertextuality, and multi-modality, it proposes a multi-leveled analysis model through which communicative strategies are explored at the level of four semiotic modes (written text, speech, still image, and moving image) and at the level of their hypermodal interplay. Findings This exploratory case study explains how CHI implementation strategies are communicated in accordance with the potential and constraints of semiotic modes and hyperlinking affordances. The analytical work suggests that the management employs complex CHI implementation strategies in order to strengthen organizational identity and to influence employees’ identification with the company across past, present, and future. Research limitations/implications By examining the semiotic modes’ interconnectivity and functional differentiation in a hypermodal context, this paper expands existing research by extending the multi-modal focus to a hypertextual one. Originality/value By exploring CHI implementation strategies from a hypermodal perspective and by providing a replicable model of hypermodal analysis, this paper fills a gap in the heritage identity research. Furthermore, it can also be of value to practitioners who intend to design company webpages that strategically communicate heritage identity implementation strategies in order to engage the employees in the company’s heritage.
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Harry, Joseph C. "Journalistic quotation: Reported speech in newspapers from a semiotic-linguistic perspective." Journalism 15, no. 8 (October 23, 2013): 1041–58. http://dx.doi.org/10.1177/1464884913504258.
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A qualitative sample of newspaper articles covering Israeli commandos’ killing of passengers aboard a pro-Palestinian cargo ship was examined to discern how direct and indirect quotation modes function as propositional re-assertion. Using a linguistic-semiotic perspective, journalistic quotation was conceptualized as a series of verbal speech-act signs of three types: direct, free-indirect, and standard indirect quotation. These three essential quotation modes are shown to conform to the semiotic icon, index, and symbol, respectively, and at the linguistic level to entail either relatively neutral, ‘non-subjectivized’ re-assertion, or evaluative, ‘subjectivized’ re-assertion on the reporter’s part. Newspaper quotation segments are related to each variety of quotation, drawing out these co-occurring semiotic and linguistic characteristics to show how each quote mode performs as either a source or writer-centered double-duty speech act, allowing journalists within the traditional objectivity norm to variously provide relatively neutral or highly interpretive re-voicings of propositional assertions originally uttered by news sources.
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Bachmair, Ben. "Communicative Modes after the Coherent Media – Orientation within as semiotic space." MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung 2006, Occasional Papers (May 10, 2006): 1–29. http://dx.doi.org/10.21240/mpaed/00/2006.05.10.x.
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Mass communication as our familiar mode of a medial organised public is integrated into the current cultural change of society. The article takes a look at one aspect of this change, which comes along with a shift in the function of the recipient with regard to medial texts. Reception takes over essential functions of text production, which until then has been left to the authors and broadcasters. While the distinct, coherent medium is no longer shaping our mass communication as token for granted, new text types like intramedial links gain importance. They give the recipient the possibility to combine media offers into a kind of personalised units, which fit in the recipients' relevance structures.
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Bateman, John A. "Triangulating transmediality: A multimodal semiotic framework relating media, modes and genres." Discourse, Context & Media 20 (December 2017): 160–74. http://dx.doi.org/10.1016/j.dcm.2017.06.009.
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Krysanova, Tetiana, and Iryna Shevchenko. "The Intersemiosis of Negative Emotions in the Cinematic Discourse: a Psycholinguistic Perspective." PSYCHOLINGUISTICS 25, no. 2 (April 18, 2019): 117–37. http://dx.doi.org/10.31470/2309-1797-2019-25-2-117-137.
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This study of the psycholinguistic properties of negative emotions in the English cinematic feature discourse focuses on the establishment of their intersemiosis – the simultaneous multimodal construction of emotional meanings by means of heterogeneous sign systems. The means of meaning construction in the cinematic discourse include linguistic, non-linguistic (prosody, kinesics, etc.) and extra-linguistic (music and kineikonic means), and different modes – acoustic and visual channels for transmitting meanings. The main psycholinguistic properties of cinematic emotions are their inextricable connection with the physiological processes, rootedness in the common human embodied experience, motivational basis; emotions are read as the result of an assessment of the satisfaction degree of individuals’ needs. The construction of emotional meanings in the cinematic discourse is the result of the interaction between the real world of the film makers and the imaginary world of the action. In constructing negative emotional meanings in general and emotions of fear and anger, in particular, the collective author of the cinematic discourse uses different semiotic codes in a parity or non-parity way. In the first case, heterogeneous semiotic codes both serve to denote fear or anger, while in the second, advantage is given to one of heterogeneous codes – linguistic, non- linguistic, and extra-linguistic. Consequently, this leads to the domination of one of the modes of transmitting meanings to the collective viewer – acoustic or visual. According to the coherence parameter of the emotional meaning embodied by various means of the semiosis of fear or anger, individual episodes of the English cinematic feature discourse are either congruent or non-congruent. Being congruent, different codes simultaneously transmit the same emotional meaning; being incongruent, heterogeneous semiotic codes actualize different emotional meanings, which leads to higher expressiveness of such emotions and their more effective influence on the viewer.
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Ibrahim Esan, Olaosun. "Patriarchy as a social construct: a gastro-semiotic criticism of the foodspheres in J.P. Clark’s The Wives’ Revolt." Language and Semiotic Studies 8, no. 4 (December 1, 2022): 165–78. http://dx.doi.org/10.1515/lass-2022-2011.
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Abstract The broad theoretical underpinning of this paper is that food is a vital part of the second-order signifying modes in literary texts. Its definite thesis, in relation to the age-long debates on power dichotomy between male and female gender, is that while men merely enjoy and noisily exercise social power sustained by patriarchy, which is a contrivance, women possess a great deal of authentic powers usually not overtly acknowledged. These theoretical and ideological (thesis) statements respectively are demonstrated through a semiotic reading and analysis of four foodspheres in J.P. Clark’s The Wives’ Revolt, using the critical lenses of gastro-criticism, social semiotics and textual cooperation theory. Through these analytical lenses, the paper recognises that each of the foodspheres in this play is a hypertext which transcodes or interogates the diverse gendered power relation hypotexts embodied in religious, socio-cultural and institutional semiospheres. It concludes that the power that women exercise in food preparation and administration, as signified in some of the foodspheres analysed, is a semiotic prototype of the many other unnoticed powers, through which the female homo rule the world.
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Nasir, Muhammad Haseeb. "A Semiotic Analysis of Gender Discursive Patterns in Pakistani Television Commercials." International Journal of English Linguistics 8, no. 4 (April 25, 2018): 192. http://dx.doi.org/10.5539/ijel.v8n4p192.
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The study is multidisciplinary that ventures into the domains of semiotics, linguistics and cultural studies. Media has become one of the most viable social institutions of disseminating information to a wider audience. It has got power to (re)frame the ideology of larger audience through its visual/linguistic content and to pave the way to social change. The current study aims to investigate the manifestation of gender discursive patterns in the Pakistani television commercials. This study draws its theoretical foundation on the theory of semiotics propounded by Dyer (1982) in her book Advertising as Communication. Semiotics is conceived an appropriate tool for the critical inquiry of the televised commercials because of its wide ranging acceptability and reliability in the meaning making process. Williamson (1978), Dyer (1982) and Jhally (1990) not only recommended but they also practically employed semiotics as a tool of investigation for critically examining the meaning making process in the commercials that enhances the reliability and validity of semiotics as a tool of inquiry. The data for the current study comprises television commercials broadcasted on famous Pakistani television channels. The sampling technique is based on non-probability purposive sampling. The rationale of choosing purposive sampling technique is to include only those commercials which reflect gender representation. The findings of the study highlight that the commercials present layers of meanings via semiotic modes at symbolic level where men and women are displayed in stereotypical manner. The existing gender narratives in the Pakistani commercials subscribes to patriarchal structures. The study presents recommendations about the change in the content of the televised material and also highlights the unexplored avenues which can be brought under considerations by the future researchers.
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Karp, Marta. "Communicative and pragmatic content of contaminated lexical cohesion in English multimodal literary fairy tales by Philip Ardagh." Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu. Serìâ: Fìlologìâ 13, no. 22 (2020): 177–83. http://dx.doi.org/10.34079/2226-3055-2020-13-22-177-183.
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Introduction: the paper focuses on the communicative and pragmatic content of contaminated lexical cohesion in English multimodal literary fairy tales by Philip Ardagh. The purpose of the paper is to describe semiotic, structural-semantic and narrative aspects as the dominant components concerning modes of contaminated lexical cohesion in English multimodal literary fairy tales. Methods: semiotic modes of contaminated lexical cohesion in modern English literary fairy tales by Philip Ardagh have been singled out and analysed according to the micro-, meso- and macro inclusions within the semiotic and narrative interpretation of the multimodal fictional text on the general principles of structural and semiotic, narrative, poetic and interpretative, quantitative analyses and GeM model. Results: the communicative and pragmatic content of contaminated lexical cohesion in the text of English multimodal literary fairy tales by Philip Ardagh has been actualised by micro inclusions (88%) and meso inclusions (12 %) but for macro inclusions (0 %). Conclusion: the communicative and pragmatic content of contaminated lexical cohesion is based on the actualisation of the semantic potential of antonomasia. In English multimodal literary fairy tale the character’s name is the link between the conception of the addressant Philip Ardagh and the embodied idea of a fairy tale, fiction and reality, historical past and present. The character’s proper name performs a communicative function grounded on the interaction between the addressant and the addressee. Contaminated antonomasia is based on a verbal explanation of the character’s name in the text of English multimodal literary fairy tale, which is absorbed by its iconic component for a detailed image of character’s appearance. Parentheses, separated by brackets, indicate predominantly the presence of antonomasia in the context of English multimodal literary fairy tale by the lexeme (the) name. The indefinite article the in the function of the language marker that accompanies the lexeme name identifies the characters in the illustrations mentioned previously in the context of the verbal component. Contaminated antonomasia is the result of an implicit semantic correlation between the verbal and iconic components, which provides the connection between the iconic component and the supra-phrasal unit or fragment of English multimodal literary fairy tale. In prospect the suggested semiotic and narrative interpretation of modes of contaminated lexical cohesion in English multimodal literary fairy tales by Philip Ardagh can serve as a model for further linguistic text research on other categories of different text genres according to the modern linguistic, stylistic and discourse studies.
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Khusna, Weny Lailla, and Njaju Jenny Malik Tomi Hardjatno. "The ideational meaning of Covid-19 health promotion posters: Multimodal discourse." Diksi 30, no. 1 (October 19, 2022): 57–65. http://dx.doi.org/10.21831/diksi.v30i1.47248.
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Indonesian Government has used online posters to deliver the information regarding Covid-19 which is known as the new variant of virus spreading in the world. Covid-19 posters as multimodality discourse coming with two different semiotic modes that explains ideas and information related to Covid-19. The problem of this study was how the posters deliver and represent the idea of Covid-19 discourse through two semiotic modes. This study aims to describe the ideational and representational meaning of two semiotic modes, verbal and visual. This study used qualitative descriptive method. Verbal data was clauses and visual data was images on the poster of Covid-19. The source of data was the poster downloaded from a website https://promkes.kemkes.go.id/. This study used Systemic Functional Linguistics Theory of Halliday (2004) to analyze ideational meaning of the verbal text and Visual Grammar Theory of Kress and Van Leeuwen (2021) to identify representational meaning of the images on the poster. Based on the analysis, verbal text represents the dominance of material process while the images describe the symbolic process. The dominance of material process means the strong intention that the messages deliver to encourage the readers to carry out the activities. Then, conceptual symbolic process and narrative act process represents meaning and experience of the verbal text.
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Pranata, Birgitta Eifelia Panggaraan. "A Multimodal Analysis of H&M Video Commercial “A Magical Holiday”." K@ta Kita 7, no. 3 (December 16, 2019): 337–45. http://dx.doi.org/10.9744/katakita.7.3.337-345.
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In indirect advertising, an advertisement does not boldly show the products on the video. The object of the study in this thesis is a video advertisement of a clothing line, H&M, consisting a story about a family in the holiday season. This thesis aims to show that commercials of H&M “A Magical Holiday” uses multimodality in order to attract the audience through six modes: linguistic, audio, spatial, oral, visual, and gestural modes. In this study, I analyzed the modes by Multimodal Discourse Analysis by Kress and Leeuwen onto the six modes to analyze the advertisement, using the study by Chan and Chia on modes in multimodality. This research is using qualitative analysis by Schreier (2012) since it deals with the connection between all the semiotic modes to bring the message of the advertisement. I analyzed the data by putting the scenes into 6 tables based on the modes. After that, I analyzed the interrelation between each modes. Based on the analysis, the modes helped the advertisers to convey the real message of the video. Beyond the moral message of the story, the advertisement is a marketing tool to promote their products. Key Words: indirect advertising, multimodal discourse analysis, semiotic modes, H&M
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Mussetta, Mariana. "Semiotic Resources in The Curious Incident of the Dog in the Night-Time: The Narrative Power of the Visual in Multimodal Fiction." Matlit Revista do Programa de Doutoramento em Materialidades da Literatura 2, no. 1 (November 8, 2014): 99–117. http://dx.doi.org/10.14195/2182-8830_2-1_5.
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Multimodal fiction, as recently studied by Hallet (2009), Gibbons (2012), and Maziarczyk (2011; 2012), among others, is the phenomenon shared by those novels which combine various semiotic modes in the development of the narrative. The purpose of the present work is to account for the most salient semiotic resources used in the multimodal novel The Curious Incident of the Dog in the Night-Time by Mark Haddon (2004). In view of the work which still needs to be done in the field, and the increasing profusion and diversity of multimodal literary forms in recent years, this study aims at throwing new light upon the diverse and significant ways in which the strategic inclusion of various semiotic resources operates in fiction. DOI: http://dx.doi.org/10.14195/2182-8830_2-1_5
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Bruneau, Thomas J. "Time, change, and sociocultural communication: A chronemic perspective." Sign Systems Studies 35, no. 1/2 (December 31, 2007): 89–118. http://dx.doi.org/10.12697/sss.2007.35.1-2.03.
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The temporal orientations of any sociocultural grouping are major factors comprising its central identity. The manner in which the past (memories), the present (perception), and the future (anticipation/expectation) are commonly articulated also concern cultural identity. The identity of a cultural group is altered by developmental changes in time keeping and related objective, scientific temporalities. Three modes of temporality, objective, narrative, and transcendental, congruent with different kinds of brain processes, are common throughout our planet. Objective temporality tends to alter and replace traditional narrative and transcendental (spiritual) time, timing, and tempos. Objective temporality is concerned with what is transitory, modern and “progressive”. Objective time is not a traditional form of cultural time; it is a derived Westernized scientific imposition, rather than any cultural formation. This essay develops a new conception of how semiosis occurs. All information is essentially rhythmic, transduced through sensory systems as signals in a space-time domain, but deposited for use into a spectral thermodynamic domain in the human cortex. A “chronemic” perspective, (temporality as it is based in semiotic processes related to human communication) is assumed throughout. Such a perspective appears to be somewhat novel in both communication and semiotic studies.
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Pennycook, Alastair. "The landscape returns the gaze." Linguistic Landscape. An international journal 5, no. 3 (November 12, 2019): 217–47. http://dx.doi.org/10.1075/ll.18027.pen.
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Abstract This paper looks at bikescapes – and particularly dockless share bikes – with a focus on their rapid proliferation and subsequent partial demise in Sydney. Four principal themes emerged from this study: first, bikes are an important part of the cityscape, and studies of urban semiotics need to take greater account of modes of transport. Second, the rise of docked and dockless share bikes has changed the ways the city is felt and perceived: as bikes circulate within the city, these shifting bikescapes make visible changes to the physical city environment. The ebb and flow of dockless bikes – from neat alignments to dispersed arrangements – provide an insight into changing patterns of work, leisure, and mobility, and present entropic rather than ordered city processes. Third, these bikes became significant discourse markers, material artefacts where discourses of consumption, convenience, contamination, and co-operation intersect. Dockless share bikes sit at the hub of a tussle over public and private ownership of space and information, in terms both of their physical incursion into public space and as syphons of personal information. Finally, they suggest not only that aspects of the cityscape may play an active role in semiotic networks, but that the semiotic landscape may be returning our gaze.
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Ollerhead, Sue. "Teaching across semiotic modes with multilingual learners: translanguaging in an Australian classroom." Language and Education 33, no. 2 (December 17, 2018): 106–22. http://dx.doi.org/10.1080/09500782.2018.1516780.
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Fortune, Ron. "“You’re not in Kansas anymore”: Interactions among semiotic modes in multimodal texts." Computers and Composition 22, no. 1 (January 2005): 49–54. http://dx.doi.org/10.1016/j.compcom.2004.12.012.
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