Academic literature on the topic 'Semiotic multimodality'
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Journal articles on the topic "Semiotic multimodality"
Kasch, Henrik. "New Multimodal Designs for Foreign Language Learning." Learning Tech, no. 5 (December 20, 2018): 28–59. http://dx.doi.org/10.7146/lt.v4i5.111561.
Full textKalaikova, Yuliya V. "VARIATIONS OF MULTIMODALITY IN DESIGN." Articult, no. 1 (2021): 6–18. http://dx.doi.org/10.28995/2227-6165-2021-1-6-18.
Full textHull, Glynda A., and Mark Evan Nelson. "Locating the Semiotic Power of Multimodality." Written Communication 22, no. 2 (April 2005): 224–61. http://dx.doi.org/10.1177/0741088304274170.
Full textMilyakina, Alexandra. "Rethinking literary education in the digital age." Sign Systems Studies 46, no. 4 (December 31, 2018): 569–89. http://dx.doi.org/10.12697/sss.2018.46.4.08.
Full textKress, Gunther. "Semiotic work." AILA Review 28 (September 14, 2015): 49–71. http://dx.doi.org/10.1075/aila.28.03kre.
Full textBateman, John A. "Transmediality and the End of Disembodied Semiotics." International Journal of Semiotics and Visual Rhetoric 3, no. 2 (July 2019): 1–23. http://dx.doi.org/10.4018/ijsvr.2019070101.
Full textHermawan, Budi. "MULTIMODALITY: MENAFSIR VERBAL, MEMBACA GAMBAR,DAN MEMAHAMI TEKS." Jurnal Pendidikan Bahasa dan Sastra 13, no. 1 (April 1, 2013): 19. http://dx.doi.org/10.17509/bs_jpbsp.v13i1.756.
Full textCampano, Gerald, and David Low. "Multimodality and Immigrant Children." Contemporary Issues in Early Childhood 12, no. 4 (January 1, 2011): 381–84. http://dx.doi.org/10.2304/ciec.2011.12.4.381.
Full textForceville, Charles J. "Multimodality: A Social Semiotic Approach to Contemporary Communication." Journal of Pragmatics 43, no. 14 (November 2011): 3624–26. http://dx.doi.org/10.1016/j.pragma.2011.06.013.
Full textBiga, Jimena. "Semiotic multimodality and the perception of the past." Proceedings of the 14th World Congress of the International Association for Semiotic Studies (IASS/AIS) 3 (2021): 271–83. http://dx.doi.org/10.24308/iass-2019-3-025.
Full textDissertations / Theses on the topic "Semiotic multimodality"
Thabela, Tendani Mulanga. "Resemiotization and discourse practices in selected television advertisements in South Africa." University of the Western Cape, 2011. http://hdl.handle.net/11394/5381.
Full textThis study demonstrates how advertisers re-voice and re-perform others' gestures and actions (Prior and Hengst, 2010). The focus is on the mobility of semiosis across boundaries and practices. It uses Multimodal Discourse Analysis (Kress and Van Leeuwen, 1996, 2001, 2006) Semiotic Remediation/Resemiotization (Iedema, 2003, 2010; Prior and Hengst, 2010) as the theoretical/analytical framework. The idea is to explore how semiotic elements are remediated through intertextual references and multimodality and how semiotic remediation is employed in the process of re-creation and re-purposing of objects and messages in the selected television advertisements. Drawing on MTN, Vodacom, Kentucky Fried Chicken (KFC) and Nando's television advertisements, the study shows how popular, historical, cultural and political discourse is reproduced and re-lived as a creative idea in the selected television advertisements in the process of re-branding. In this regard, resemiotization or semiotic remediation is seen as social practice and an integral part of the marketing strategy in the South African television advertising industry. Upon examination, the study establishes that some selected television advertisements have been extensively re-worked and re-purposed. Therefore, resemiotization and/or semiotic remediation are found to be resourceful tools for the marketing discourse. Thus, the study found that South African advertising discourse depends primarily on societal discourses such as politics, history, cultural traditions and popular culture as its base for creativity. In terms of language use in South African advertising, the study has revealed that television advertisements are moving towards a localised language practice and/or localised English.
Roux, Shanleigh Dannica. "A social semiotic approach to multimodality in the Vagina Varsity YouTube campaign series." University of the Western Cape, 2019. http://hdl.handle.net/11394/6928.
Full textThis study investigated the semiotic resources used by Vagina Varsity, a campaign by sanitary towel brand Libresse on the social media platform YouTube to construct meanings around the female body. Vagina Varsity is a South African online advertising campaign on YouTube which marketed their sanitary products, whilst educating, as well as breaking the social stigma, around the black female body. In this study, YouTube was utilized as a space in which to analyze online identities and communication. The study was located within the field of linguistic landscape (LL) studies, including the sub-field virtual linguistic landscapes (VLL), later reformulated as virtual semioscapes. The conceptual framework was undergirded by multimodality/multisemioticity and feminist theory. The study used a mixed methods approach to data collection, and used a virtual linguistic ethnography (VLE) framework to collect the data sources, which included YouTube videos, YouTube comments, and emails. A focus group interview was also conducted, where the Vagina Varsity videos were shown to a group of diverse youth at the University of the Western Cape, South Africa. The embodied discourses which emerged, as well as the discourse strategies of the commentators, were multimodally analysed. The study found that the Vagina Varsity course makes use of multiple modes, including embodied semiotics such as gestures and stylizations of voice, visual modes such as cartoon figures, as well as the strategic use of sound. In addition, the study found that educational content and marketing strategies are both embedded in this campaign, with the educational content overshadowing the advertising aspect. It is for this reason that the YouTube comments and focus group interview were centered on the program itself and not the advertisement. Furthermore, when looking at the medium this campaign used, one sees that the virtual space allows for the teaching of taboo topics, which would not be allowed in traditional educational domains. The virtual space is not only bridging the knowledge gap in the topic of sex education, it also bridges the gap between different communities, as the YouTube comment section allows for people to interact across regional, national and even cultural boundaries. This study also found that Vagina Varsity not only recontextualized the educational genre, but they have also recontextualized the production and consumption of a topic which would otherwise be considered taboo. In terms of the implications for the study, one finds that the stigma that is attached to this subject is removed from this content. Although one cannot say for certain that this type of education will take over the African traditional initiation ceremonies for girls, for example, it can be used to complement some of the content that traditional counselors and social workers use to teach young African women. The fact that the program is formalized in a curriculum that can be found online opens up possibilities for open dialogue across cultures and nations in terms of feminine hygiene. This study contributes to the field of Linguistic Landscapes studies, with specific focus on virtual linguistic landscapes. The study also illustrates that the affordances of the online space allows for a hybrid edutainment space where people can learn about topics which are considered taboo in the domain of formal education. This study also extends the concept of multimodality, by including notions such as semiotic remediation and resemiotization, as well as immediacy and hypermediacy, as tools of multimodal analysis. This study also contributes to studies on gender and sexuality.
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O'Brien, Maeliosa. "Intersecting spaces : exploring architectural students' meaning-making through a social semiotic multimodality lens." Thesis, University of Sheffield, 2018. http://etheses.whiterose.ac.uk/20592/.
Full textau, m. muller@murdoch edu, and Martina Müller. "A Semiotic Investigation of the Digital: What Lies Beyond the Pixel." Murdoch University, 2008. http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20080717.92700.
Full textCasas, Maria Caridad. "Multimodality in the poetry of Lillian Allen & Dionne Brand : a social semiotic analysis." Thesis, University College London (University of London), 2002. http://discovery.ucl.ac.uk/10020390/.
Full textBjörklund, Boistrup Lisa. "Assessment Discourses in Mathematics Classrooms : A Multimodal Social Semiotic Study." Doctoral thesis, Stockholms universitet, Institutionen för matematikämnets och naturvetenskapsämnenas didaktik, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-43208.
Full textJensel, Leanne C. L. "A semiotic analysis of user manuals for two blender brands." University of the Western Cape, 2016. http://hdl.handle.net/11394/4842.
Full textTechnical documentation comes in a variety of forms such as installation or operation manuals, quick reference guides, maintenance manuals, user manuals, policy and procedure manuals or marketing brochures and flyers (Walsh, 2012). What all these sub-genres have in common is that the texts that correspond to them seek to inform and give instruction about procedures, behaviour and actions related to products (Schäffner & Wiesemann, 2001: 49). Manuals have been described as “the complete reference source for a product’s operation, maintenance and safety” (Cowley & Wogalter, 2011: 1773). For the purpose of this study, we will focus on one form of technical documentation, namely user manuals. The terms “documentation” and “manuals” will be used interchangeably. Although there are probably as many manuals as there are products in our homes, these user manuals have not frequently been the subject of academic study in the South African context. The relative lack of research into user manuals is especially regrettable at a time when new product liability legislation and trade regulations (e.g. the Consumer Protect Act of South Africa, 2008) have enhanced the profile of product manuals in public and regulatory discourse. As a result of this relative neglect, it is not known how understandable, relevant and therefore empowering users of products find these manuals. There is also not much knowledge concerning the level of compliance in manuals to the provisions of product liability legislation. This study therefore proposes to investigate the comprehensibility and usability of user manuals associated with two products (blenders) marketed in South Africa. It will draw on theories and methods of analysis associated with technical writing, analysis of terminological consistency, genre and multimodality, to evaluate the selected manuals from the standpoint of a subset of the criteria listed in Section 22(2) of the Consumer Protection Act of South Africa, No. 68 of 2008, which was later amended in 2011. The methodology for the proposed study will combine text analysis (by the researcher) with comprehension and usability tasks performed by selected participants. Data from these sources will be collated and analysed to determine the conformity of the manuals to criteria in the Consumer Protection Act of South Africa, and the effect the manuals have on product users. Areas for optimising (improving) the manuals will also be identified.
Tuomi, Juha. "Digitala läromedel och didaktik : Upplevelsen av digitala och fysiska läromedel i gymnasiet." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-134577.
Full textBorgfeldt, Eva. "”Det kan vara svårt att förklara på rader” : perspektiv på analys och bedömning av multimodal textproduktion i årskurs 3." Doctoral thesis, Göteborg : Acta universitatis Gothoburgensis, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-17655.
Full textYtterligare delarbeten
Borgfeldt, E., & Lyngfelt, A. (2017). ”Jag ritade först sen skrev jag”. Elevperspektiv på multimodal textproduktion i årskurs 3. Forskning om undervisning och lärande 2017: 1 vol. 5, s. 64-88. http://www.forskul.se/tidskrift/nummer18/jag_ritade_forst_sen_skrev_jag_ __elevperspektiv_pa_multimodal_textproduktion_i_arskurs_3Borgfeldt, E. (2017).
Multimodal textproduktion i årskurs 3 – analys av en lärares bedömning. Educare: 2017: 1, s. 118-151. Malmö: Lärande och samhälle, Malmö högskola. https://www.mah.se/upload/FAKULTETER/LS/Dokument%20LS/Educa re%2017.1%20muep.pdf
Falthin, Annika. "Musik som nav i skolredovisningar." Licentiate thesis, Kungl. Musikhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kmh:diva-123.
Full textBooks on the topic "Semiotic multimodality"
Multimodality: A social semiotic approach to contemporary communication. London: Routledge, 2010.
Find full textKress, Gunther R. Multimodality: Exploring contemporary methods of communication. Abingdon: Routledge, 2009.
Find full textKnight, Dawn. Multimodality and active listenership: A corpus approach. London: Continuum International Pub. Group, 2011.
Find full textDoloughan, Fiona J. Contemporary Narrative: Textual production, multimodality and multiliteracies. London: Continuum International Pub. Group, 2011.
Find full textNew discourse on language: Functional perspectives on multimodality, identity, and affiliation. London: Continuum, 2010.
Find full textBateman, John A. Multimodality and genre: A foundation for the systematic analysis of multimodal documents. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2008.
Find full textBateman, John A. Multimodality and genre: A foundation for the systematic analysis of multimodal documents. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2008.
Find full texthonouree, Kress Gunther R., ed. Multimodality and Social Semiosis: Communication, Meaning-Making and Learning in the Work of Gunther Kress. New York: Routledge, 2013.
Find full textMultimodality, Learning and Communication: A social semiotic frame. Routledge, 2015.
Find full textMultimodality, Learning and Communication: A Social Semiotic Frame. Routledge, 2015.
Find full textBook chapters on the topic "Semiotic multimodality"
Fei, Victor Lim. "Problematising ‘Semiotic Resource’." In Perspectives on Multimodality, 51–62. Amsterdam: John Benjamins Publishing Company, 2004. http://dx.doi.org/10.1075/ddcs.6.05fei.
Full textMuntigl, Peter. "Modelling Multiple Semiotic Systems." In Perspectives on Multimodality, 31–50. Amsterdam: John Benjamins Publishing Company, 2004. http://dx.doi.org/10.1075/ddcs.6.04mun.
Full textvan Leeuwen, Theo. "A social semiotic theory of synaesthesia." In Multimodality and Identity, 139–63. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003186625-8-9.
Full textCanale, Germán. "Toward a Multimodal Socio-Semiotic Account of Learning." In Technology, Multimodality and Learning, 41–82. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-21795-2_3.
Full textBateman, John A. "The GeM Model: Treating the Multimodal Page as a Multilayered Semiotic Artefact." In Multimodality and Genre, 107–42. London: Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230582323_3.
Full textEckkrammer, Eva Martha. "Drawing on Theories of Inter-semiotic Layering to Analyse Multimodality in Medical Self-Counselling Texts and Hypertexts." In Perspectives on Multimodality, 211–26. Amsterdam: John Benjamins Publishing Company, 2004. http://dx.doi.org/10.1075/ddcs.6.14eck.
Full textKirály, Hajnal. "The Dance of Intermediality: Attempt at a Semiotic Approach of Medium Specificity and Intermediality in Film." In Media Borders, Multimodality and Intermediality, 199–210. London: Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230275201_14.
Full textScibetta, Andrea. "Chinese migration(s) to Italy beyond stereotypes and simplistic views: the case of the graphic novels Primavere e Autunni and Chinamen." In Studi e saggi, 91–108. Florence: Firenze University Press, 2020. http://dx.doi.org/10.36253/978-88-5518-260-7.05.
Full textvan Leeuwen, Theo. "The social semiotics of identity." In Multimodality and Identity, 5–23. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003186625-1-2.
Full textDicerto, Sara. "On the Road to Multimodality: Semiotics." In Multimodal Pragmatics and Translation, 15–35. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-69344-6_2.
Full textConference papers on the topic "Semiotic multimodality"
Culache, Oana. "SHIFTING FROM CHANNELS AND CODES TO MODES: A RECONCEPTUALIZATION OF BRAND COMMUNICATION VIA MULTIMODALITY." In New Semiotics. Between Tradition and Innovation. IASS Publications, 2015. http://dx.doi.org/10.24308/iass-2014-079.
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