Academic literature on the topic 'Semiotisk bildanalys'

Kampsport är en aktivitet som har blivit oerhört populär det senaste decenniet, inte minst i Sverige.Genus, maskulinitet och dess uppbyggnad är en företeelse som påverkar oss konstant beroende påsociala och kulturella förhållanden. Uppsatsen grundar sig i att kampsporten och dess logotypertraditionellt är manligt kodade vilket ger en fingervisning i maskulina föreställningar ifråga om styrkaoch virilitet. Syftet med uppsatsen är undersöka huruvida logotyperna hjälper till att bygga upp denrådande konstruktionen i kontext till genus. Detta har gjorts med hjälp av en kvalitativ semiotiskbildanalys som grundas i genusteori och mer specifikt maskulinitet, uppsatsen tar även upp teoriergällande representation och semiotik. Utöver det stärker forskning gällande kampsportensrepresentation och vidareutveckling av ämnet akademiskt uppsatsens teori och sätts i kontext tillbildanalysen. De åtta valda bilderna från olika kampsportsgym visar genom sina denotationer ochkonnotationer hur de kan tänkas symbolisera ouppnåeliga mansideal gällande virilitet och styrka menockså att kontexten utifrån hur bildernas tolkas ger olika innebörder. Resultatet av studien belyser ochproblematiserar kring hur manligt kodade logotyper och företeelser som kampsport kan tänkas ge förimplikationer men också föreställningar gällande normativa könsroller som håller män och kvinnorbundna till ett vidmakthållande system.
Martial arts is an activity that has become extremely popular over the past decade, not least in Sweden. Gender, masculinity and its structure are a phenomenon that affects us constantly depending on social and cultural conditions. This essay is based on the fact that martial arts and its logos are traditionally male coded which gives an indication in masculine notions of strength and virility. The purpose of the thesis is to investigate whether the logos help to build the prevailing construction in relations to gender. This has been done using a qualitative semiotic image analysis based on gender theory and more specifically masculinity. The thesis also addresses theories regarding representation and semiotics. In addition, research on martial arts representation and further development regarding the subject academically strengthens the theory of the thesis and is put into context to the image analysis. The eight selected images from different martial arts gyms show through their denotations and connotations how they might symbolize unattainable male ideals regarding virility and strength, but also that the context based on how the images are interpreted gives different meanings. The results of the study shed light on and problematize how male-coded logos and phenomena such as martial arts and what kind of implications it can bring but also on the notion regarding normative gender roles that keep men and women bound to a perpetuated system.

Kulturen skiljer sig åt mellan olika länder runtom i världen. Ett beteende som anses vara normalt i ett land, uppfattas istället som konstigt i ett annat. Dessa skillnader leder till att företag som verkar på den internationella marknaden måste anpassa sin marknadsföringsstrategi efter de kulturer de riktar in sig på. Syftet i studien är att undersöka hur barnet framställs inom marknadsföring i olika länder. Mer specifikt hur barnet framställs inom kollektivistisk respektive individualistisk kultur, med förhoppningen att undersöka ifall barnet framställs på ett olikartat sätt inom respektive kultur. Vidare syftar studien att undersöka huruvida graden individualism respektive kollektivism, i ett land, har någon påverkan på hur barnet framställs inom marknadsföring. För att uppnå förståelse kring syftet utfördes en semiotisk bildanalys på en rad olika marknadsföringar. Resultaten av analyserna jämfördes sedan med tidigare forskning gällande kollektivism och individualism. Genom bildanalysen framkom det att det föreligger ett avvikande kulturerna emellan gällande barnets framställning. Inom individualistiska kulturer framställs barnet på ett självständig vis, där det föreligger en positiv känsla kring en separation från andra individer. Inom kollektivistiska kulturer, å andra sidan, framställs barnet som en del utav en grupp, och inte på ett självständigt vis. Det anses även som viktigt att upprätthålla harmonin och att undvika konflikter. Vidare visade studien att poängen, gällande graden individualism och kollektivism i ett land, inte har någon större betydelse för hur barnet framställs inom marknadsföring
Culture differs between various countries around the world. One thing that is logical in one country is illogical in another. These variation results in a need for international companies to adapt their marketing strategies after the cultures they are targeting. This essay is about cultural differences, and the purpose is to examine whether the child is produced differently in marketing in different countries. More specifically, how the child is produced in collectivist as well as in individualistic cultures. The essay aims to examine whether the child is produced multifarious in these different dimensions. The purpose of this essay is also to investigate whether the countries´ amount of individualism and collectivism, have an impact on how children are produced in marketing. To investigate these issues a semiotic image analysis was used, where a variety of commercials were investigated. The result from the image analyzes has been analyzed using previous research concerning individualism and collectivism. By using image analyzes, it appeared that there is a divergence between individualistic and collectivist cultures, regarding how the child is produced in marketing. In individualistic cultures the child is produced in an independent perspective, as well as a separation from others. On the other hand, in collectivist cultures the child is produced as a part of a group. Not in an independent manner. It is also important to maintain harmony, and avoid conflicts in collectivist cultures. Furthermore, it appeared in the study that the countries´ extent of individualism and collectivism, has very little impact on how children are produced in marketing.

The aim of this study was to examine how the Swedish magazine King represent masculinity in its personal portrait. We have used image analysis with semiotic multimodality about the representation of masculinities in the Swedish magazine King. We have, in this study, been using six personal portrait in our analysis. We have been studying the first and the last picture in the person portraits and also the first pictures interacting with the headline.   To help answer our issue, we asked ourselves the following questions: How does the image and title interact on the front page of the personal portrait? What is the dominant representation of masculinity in King? What variations of masculinities can be found in King?   The result we have found is that King choose to portray the men shown in the personal portraits like men in a position of power. This certain power has been manifested in different ways, such as in violence, comics and other elements. The dominant masculinity we found in our personal portrait was the hegemonic were only one man was not included in the hegemonic masculinity.

Purpose/Aim: The aim with my study is to reveal changes in the construction of gender in weekly press over time. To do so I study the picture of the woman on front pages of the Swedish magazine Veckorevyn.

Material/Method: Qualitative research method, semiotic picture analysis.

Main results: There have been a lot of changes in the picture of the woman in Veckorevyn over the years and the results points to a more objectifying picture. The woman has gone from doing something and actually having a role, to simply being there to be looked at, all passive.

Sammanfattning Denna studie är en semiotisk bildanalys av Läkemedelsverkets grafiska layout på deras nya hemsida. Studien utgår från lagen om tillgänglighet till digital offentlig service och undersöker hur Läkemedelverket lever upp till lagen utifrån ett grafiskt designperspektiv. Studien utgår från teorier inom design och färgteori samt använder semiotisk bildanalys som metod. Studien visar att Läkemedelsverket använder grafiska ledtrådar och metoder för att underlätta tillgängligheten och användarvänlighet på hemsidan men att det samtidigt finns vissa brister i tillgänglighet för dem med funktionsvariation och/eller ej svensktalande.
Abstract This study is a semiotic analysis of the Swedish Medical Products Agency's graphic design on their new website. The study is based on the law ”of accessibility of the website and mobile applications of public sector bodies” and studies how well the agency lives up to the law from a graphic design perspective. The study is based on theories in design and color theory and uses semiotic image analysis as a method. The study shows that the Medical Products Agency uses graphic clues and methods to support accessibility and user-friendliness on the website, but that at the same time they lack in accessibility for those with functional variation and / or non-Swedish speakers.

This essay focuses on the pictures in mathematics books for elementary school. The purpose was to see if images in mathematics books for elementary school show traditional gender roles. The aim of the essay has been broken down into following research questions: Vilka färger förknippar de olika matematikböckerna till pojkar/män respektive flickor/kvinnor? How many times were girls/women and boys/men illustrated in the mathematics books? What behavior is associated with masculinity and femininity? Which colours are associated with boys/men and girls/women in the mathematics books? I used a semiotic image analysis method to study the pictures presented in the mathematics books. The theories in this essay were used to see how society makes girls become girls and boys become boys and in what ways the genders are portrayed in relation to each other. In addition, the theories include the question of whether a specific colour is given to a specific gender? The analysis evidently confirmed that the images in the mathematics books demonstrated traditional gender roles. There was evident proof that the behavior of both boys/men and girls/women showed distinct features of the traditional gender roles. However, boys/men were more likely to stay in their traditional gender roles in terms of the colours of their clothes than the girls/women did.