Dissertations / Theses on the topic 'Semiotisk multimodalitet'
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Rietz, Johanna, and Mina Tollefeldt. "Kings riktiga kungar : En semiotisk bildanalys med semiotisk multimodalitet om representationen av maskuliniteter i det svenska magasinet King." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-70050.
Full textTuomi, Juha. "Digitala läromedel och didaktik : Upplevelsen av digitala och fysiska läromedel i gymnasiet." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-134577.
Full textWiss, Erik, and Michael Scholle. "Ordinlärning och multimodalitet - En socialsemiotisk och psykolingvistisk diskussion om ordkunskapsövningar utifrån en lärobok i tyska." Thesis, Malmö universitet, Fakulteten för lärande och samhälle (LS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-35652.
Full textFazlic, Lejla, and Mona Razzaz. "Barns språk och kommunikation. : En social-semiotisk analys av barns icke-verbala kommunikation i den fria leken." Thesis, Stockholms universitet, Barn- och ungdomsvetenskapliga institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-170340.
Full textRosenblad, Johanna. "’Den nya skogen’ : Hur transmodal design kan användas som verktyg i en audiovisuell produktionsprocess." Thesis, Högskolan Dalarna, Ljud- och musikproduktion, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:du-34343.
Full textEriksson, Ellenor. "En språklig verktygslåda : En undersökning om hur en grafisk språkprofil kan nyttjas i utformningen av multimodal, extern kommunikation." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-40117.
Full textThe purpose of this Bachelor thesis forInformation Design is to create a graphic language profile and a new news template for Bokförlaget Langenskiöld. The study focuses on how using multimodality, visual hierarchy, voice, imagery and value words and/or value sentences creates clear and effective communication.The study consisted of:analyses of four newsletters from the book publisher, an analysis on a newsletter from Boktugg.se, a comparative analysis, qualitative interviews, a digital survey and tests of the new news template.Conclusions drawn from this study prove a graphic language profile can be used in creating external communication. With coherent guidelines communication can be made unified and clear.
Lundh, Nina, and Nellie Karlsson. "Intersemiotiska relationer inom multiplikationsuppgifter : En läromedelsgranskning av två läromedel anpassade för årskurs 3." Thesis, Linnéuniversitetet, Institutionen för matematik (MA), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96123.
Full textNilsson, Pierre, and Karl Längberg. "Multimodalitet i klassrummet." Thesis, Linnéuniversitetet, Institutionen för pedagogik, psykologi och idrottsvetenskap, PPI, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-24060.
Full textAldén, Mona. "Design och meningsskapande i förskolan : En multimodal designteoretisk studie av fyra lärandesammanhang kring matematik." Thesis, Stockholms universitet, Barn- och ungdomsvetenskapliga institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-117242.
Full textThe study's purpose was, based on a design theoretical multimodal approach to describe, analyze and interpret how three preschool teachers design learning contexts, on the subject of mathematics. Besides, this was also the aim to gain insight on how context of learning designs could be understood and interpreted in terms of learning and meaning. The method I chose was built around a non-participating video observation with a qualitative approach where the goal was to try to understand what took place through the relevant interpretations. The results and conclusions that emerged was that the preschool teachers used a variety of semiotic resources in the form of physical tools along with facial expressions, voice and gestures in their communication with the children. Moreover, it appeared that the children also used a number of different semiotic resources in their work of creating meaning around the different learning situations, designed by the preschool educators, they participated in. It also became clear that the children's previous experiences had a significant role as they also used past experiences as a tool in the meaning-making process.
Notér, Hooshidar Annika. "Dansundervisning som förkroppsligad multimodal praktik : en studie om kommunikation och interaktion i dansundervisning." Licentiate thesis, Stockholms universitet, Institutionen för pedagogik och didaktik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-107135.
Full textJ, Lövbom Christina. "Förstå musikens tecken : Multimodala, semiotiska resurser i musikteori." Thesis, Umeå universitet, Institutionen för estetiska ämnen i lärarutbildningen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-92887.
Full textRudolphson, Filip, and Anton Mannerdahl. "Ord skapar mening, tecken skapar film : En undersökning om semiotiska teckens betydelse för ett berättande i en spelfilm." Thesis, Blekinge Tekniska Högskola, Institutionen för teknik och estetik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-14711.
Full textThis bachelor thesis examines the construction of a narrative in a fictional film. The purpose is to acquire knowledge of what a narrative in a fictional film consist of and what it affects. Through the sign of semiotics, we get an understanding of how everything can get a significance and then be used to communicate something to the user. The concept of multimodality has then been used to understand how signs work in an interplay with each other. We examine the narrative by making our own fictional film that we then analyse to get a better understanding of the importance of the signs we used and how the narrative was influenced by our choices. We will present the results we achieved, the types of adversities we encountered and other discussions about the outcome.
Thabela, Tendani Mulanga. "Resemiotization and discourse practices in selected television advertisements in South Africa." University of the Western Cape, 2011. http://hdl.handle.net/11394/5381.
Full textThis study demonstrates how advertisers re-voice and re-perform others' gestures and actions (Prior and Hengst, 2010). The focus is on the mobility of semiosis across boundaries and practices. It uses Multimodal Discourse Analysis (Kress and Van Leeuwen, 1996, 2001, 2006) Semiotic Remediation/Resemiotization (Iedema, 2003, 2010; Prior and Hengst, 2010) as the theoretical/analytical framework. The idea is to explore how semiotic elements are remediated through intertextual references and multimodality and how semiotic remediation is employed in the process of re-creation and re-purposing of objects and messages in the selected television advertisements. Drawing on MTN, Vodacom, Kentucky Fried Chicken (KFC) and Nando's television advertisements, the study shows how popular, historical, cultural and political discourse is reproduced and re-lived as a creative idea in the selected television advertisements in the process of re-branding. In this regard, resemiotization or semiotic remediation is seen as social practice and an integral part of the marketing strategy in the South African television advertising industry. Upon examination, the study establishes that some selected television advertisements have been extensively re-worked and re-purposed. Therefore, resemiotization and/or semiotic remediation are found to be resourceful tools for the marketing discourse. Thus, the study found that South African advertising discourse depends primarily on societal discourses such as politics, history, cultural traditions and popular culture as its base for creativity. In terms of language use in South African advertising, the study has revealed that television advertisements are moving towards a localised language practice and/or localised English.
Wassrin, Maria. "Musicking : Kreativ improvisation i förskolan." Licentiate thesis, Stockholms universitet, Barn- och ungdomsvetenskapliga institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-88733.
Full textForskarskolan: Globalisering, literacy och utforskande lärprocesser: Förskolebarns språk, läsande, skrivande och matematiserande (GUL).
Radi, Hoda. "Multimodalitet i undervisning på fritidshemmet : En kvalitativ studie om fritidslärares syn på och arbete med multimodalitet i undervisning." Thesis, Stockholms universitet, Barn- och ungdomsvetenskapliga institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-186842.
Full textRosengren, Jennifer. ""Det kändes mer verkligt, som att man nästan var där själv!" : En experimentell studie om lågstadieelevers läsupplevelse vid tillämpande av auditiva intryck." Thesis, Karlstads universitet, Institutionen för språk, litteratur och interkultur, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-43287.
Full textThe purpose of this study was to investigate which effect the application of auditory impressions had for students’ reading experience. This was investigated by an experimental study conducted together with pupils from the third grade. Students were then, under observation, reading texts with and without sound. The results of the observations were then used to identify similarities and differences in the students’ reading abilities in the two different scenarios. In conjunction with these observations, interviews were conducted with some of the students who participated in the study in order to create a clearer picture of their individual experiences of reading, and to strengthen, confirm or reject the trends that emerged during the observations. The results clearly showed tendencies of a possible connection between the students' reading experience and the application of auditory impression in reading, where the majority of students had a better involvement and could concentrate more during reading.
Björklund, Boistrup Lisa. "Assessment Discourses in Mathematics Classrooms : A Multimodal Social Semiotic Study." Doctoral thesis, Stockholms universitet, Institutionen för matematikämnets och naturvetenskapsämnenas didaktik, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-43208.
Full textKane, Elin, and Jenny Liljedahl. "Multimodalitet och meningsskapande : användning och kombination av olika resurser i grundskoleelevers sätt att kommunicera." Thesis, Högskolan Kristianstad, Fakulteten för lärarutbildning, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-21534.
Full textEvertsson, Matilda. "Är reklambilder nonsens eller en kulturell resurs? : En bildpedagogisk undersökning om hur ungdomars ideologi och samhällskritik kan synliggöras i gestaltning av reklambilder." Thesis, Konstfack, IBIS - Institutionen för bild- och slöjdpedagogik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:konstfack:diva-5327.
Full textJama, Frida, and Madeleine Jeppesen. "Multimodalitet i de samhällsorienterade ämnena: : En kvalitativ studie av arbetsböcker för åk 1-3." Thesis, Uppsala universitet, Institutionen för pedagogik, didaktik och utbildningsstudier, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447316.
Full textAkcan, Aksal Gulizar. "Text + bild = effekt? : En studie kring bruket av meningsskapande resurser i matematiska uppgifter från läroböcker för årskurs sex(från 1980-talet och 2000-talet)." Thesis, Uppsala universitet, Institutionen för pedagogik, didaktik och utbildningsstudier, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-229919.
Full textÖdman, Sofia. "Jag lär mig mer när jag får skådespela och se bilder och inte bara läsa : En undersökning av design för och i lärande i läromedlet Bibeläventyret utifrån ett multimodalt perspektiv." Thesis, Stockholms universitet, Institutionen för pedagogik och didaktik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-139742.
Full textThis study analyses, from a multimodal, design theoretical perspective, the design for learning in the educational material Bibeläventyret Gamla testamentet (The Bible Adventure – The Old Testament). The aim is to display the modes that are used in the design for learning in Bibeläventyret Gamla testamentet and the meaning that is offered in learning by semiotic resources of these modes. The study also presents the involvement that the students show, as a sign of transformation. Transformation refers to how the students start to process offered meaning and form it into knowledge. The study was conducted in 4th grade classes in a Swedish compulsory school and is based on video observations of two hours of teaching, field notes and the analysis of the teaching material. The study shows that teaching Bibeläventyret Gamla testamentet is multimodally conducted with many different modes and artefacts, where some bear more meaning and others are more supportive. The spatial opportunities of the classroom, the oral narrative of the instructor, including prosody in talk, body movements, gesture and gaze, as well as the students’ involvement in meaning making are used variously. The study shows that the multimodal design offers a significant meaning for learning and the involvement of the students shows how they make an initial transformation and formation of new knowledge. Previous research points to major signs of learning in multimodal environments, where digital media is often included. This study contributes to previous research in showing that many more modes can be used and combined multimodally at the same time compared to what is usually done and so extend the learning possibility particularly in teaching Bibeläventyret Gamla testamentet.
Roux, Shanleigh Dannica. "A social semiotic approach to multimodality in the Vagina Varsity YouTube campaign series." University of the Western Cape, 2019. http://hdl.handle.net/11394/6928.
Full textThis study investigated the semiotic resources used by Vagina Varsity, a campaign by sanitary towel brand Libresse on the social media platform YouTube to construct meanings around the female body. Vagina Varsity is a South African online advertising campaign on YouTube which marketed their sanitary products, whilst educating, as well as breaking the social stigma, around the black female body. In this study, YouTube was utilized as a space in which to analyze online identities and communication. The study was located within the field of linguistic landscape (LL) studies, including the sub-field virtual linguistic landscapes (VLL), later reformulated as virtual semioscapes. The conceptual framework was undergirded by multimodality/multisemioticity and feminist theory. The study used a mixed methods approach to data collection, and used a virtual linguistic ethnography (VLE) framework to collect the data sources, which included YouTube videos, YouTube comments, and emails. A focus group interview was also conducted, where the Vagina Varsity videos were shown to a group of diverse youth at the University of the Western Cape, South Africa. The embodied discourses which emerged, as well as the discourse strategies of the commentators, were multimodally analysed. The study found that the Vagina Varsity course makes use of multiple modes, including embodied semiotics such as gestures and stylizations of voice, visual modes such as cartoon figures, as well as the strategic use of sound. In addition, the study found that educational content and marketing strategies are both embedded in this campaign, with the educational content overshadowing the advertising aspect. It is for this reason that the YouTube comments and focus group interview were centered on the program itself and not the advertisement. Furthermore, when looking at the medium this campaign used, one sees that the virtual space allows for the teaching of taboo topics, which would not be allowed in traditional educational domains. The virtual space is not only bridging the knowledge gap in the topic of sex education, it also bridges the gap between different communities, as the YouTube comment section allows for people to interact across regional, national and even cultural boundaries. This study also found that Vagina Varsity not only recontextualized the educational genre, but they have also recontextualized the production and consumption of a topic which would otherwise be considered taboo. In terms of the implications for the study, one finds that the stigma that is attached to this subject is removed from this content. Although one cannot say for certain that this type of education will take over the African traditional initiation ceremonies for girls, for example, it can be used to complement some of the content that traditional counselors and social workers use to teach young African women. The fact that the program is formalized in a curriculum that can be found online opens up possibilities for open dialogue across cultures and nations in terms of feminine hygiene. This study contributes to the field of Linguistic Landscapes studies, with specific focus on virtual linguistic landscapes. The study also illustrates that the affordances of the online space allows for a hybrid edutainment space where people can learn about topics which are considered taboo in the domain of formal education. This study also extends the concept of multimodality, by including notions such as semiotic remediation and resemiotization, as well as immediacy and hypermediacy, as tools of multimodal analysis. This study also contributes to studies on gender and sexuality.
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O'Brien, Maeliosa. "Intersecting spaces : exploring architectural students' meaning-making through a social semiotic multimodality lens." Thesis, University of Sheffield, 2018. http://etheses.whiterose.ac.uk/20592/.
Full textCasas, Maria Caridad. "Multimodality in the poetry of Lillian Allen & Dionne Brand : a social semiotic analysis." Thesis, University College London (University of London), 2002. http://discovery.ucl.ac.uk/10020390/.
Full textForsberg, Viktor. "Semiotiska modaliteter, spelar det någon roll? : En analys av samspelet mellan textens olika delar i svenska 1 och svenska som andraspråk 1." Thesis, Umeå universitet, Institutionen för språkstudier, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-158995.
Full textau, m. muller@murdoch edu, and Martina Müller. "A Semiotic Investigation of the Digital: What Lies Beyond the Pixel." Murdoch University, 2008. http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20080717.92700.
Full textFalthin, Annika. "Musik som nav i skolredovisningar." Licentiate thesis, Kungl. Musikhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kmh:diva-123.
Full textMatthews, Waseem. "Multimodality and negotiation of Cape Flats identity in selected Daily Voice front pages." Thesis, University of the Western Cape, 2009. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_4688_1315294286.
Full textThis thesis explores the social semiotic relationship of visual and verbal signs of the Daily Voice tabloid as a way to show how the social context influences meaning of the signs used in its multimodal frontpages. The Daily Voice tabloid largely uses Kaapse English/ Afrikaans as spoken by Coloureds on the Cape Flats on its frontpages rather than standard English or standard Afrikaans associated with White people. The study assumes that the meaning constructed by and through the verbal and visual signs on the Daily Voice frontpages is interdependent on the relationship the multimodal texts have with the largely Cape Flats readership. This study maintains the importance of the idea of the localisation of meaning in socio-cultural specific contexts throughout. I conclude that Kress and Van Leeuwen&rsquo
s (1996/2006) design could be extended beyond Westernised contexts and that marginalised discourses such as those unique to the Cape Flats are not static, but indeed dynamic. I also extend the appraisal theory by Martin and White (2005) to marginalised bilingual discourse and establish that Appraisal theory can be used to not only evaluate verbal discourse but also that visual discourse needs to be considered as a tool within the appraisal framework. I also conclude by suggesting a monolectal view of Kaapse English/Afrikaans discourse. That is, the meaning potential of Kaapse English/Afrikaans by Cape Flats speakers would be lost if perceived or analysed as emanating from two languages, (White) English and (White) Afrikaans. Therefore the conclusion is that the Daily Voice uses Kaapse English/Afrikaans as is used in Cape Flats socio-cultural contexts to construct meaning-making options across its frontpages.
Birath, Sara, and Unni Ådin. "Hallå, varför säger ni inget? - Yngre barns aktörskap under musikaktiviteter i relation till semiotiska resurser." Thesis, Malmö högskola, Fakulteten för lärande och samhälle (LS), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-36224.
Full textFeli, Linus. "Relationen mellan bild och skrift i matematikläromedel." Thesis, Uppsala universitet, Institutionen för pedagogik, didaktik och utbildningsstudier, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-451183.
Full textVidlund, Martin. "Webbaserade gitarrlektioner : Hur används olika semiotiska resurser i en webbaserad lektion för att skapa mening för mottagaren?" Thesis, Kungl. Musikhögskolan, Institutionen för musik, pedagogik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kmh:diva-2829.
Full textHofverberg, Elisabet Gulli. "Bildtyper i informationsmaterial om ADHD hos vuxna : Hur bildtyper kan betona central information om ADHD hos vuxna så att det medför en positiv inverkan på omgivande anhörigas förståelse av innehållet." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-55209.
Full textLöke, Erika, and Felicia Nilsson. "Fast, flytande eller gas? : En innehållsanalys av förekomsten av semiotiska modaliteter och dess samspel i olika läromedel inom kemi på mellanstadiet." Thesis, Uppsala universitet, Institutionen för pedagogik, didaktik och utbildningsstudier, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-451066.
Full textRydén, Maja. "Vatten vad är det? : En multimodal läromedelsanalys om hur läroböcker för årskurserna 1-3 beskriver vattnets kretslopp." Thesis, Högskolan i Halmstad, Akademin för lärande, humaniora och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42731.
Full textEriksson, Birger. "Elevers kunskapsrepresentationer : En studie av gymnasieelevers gruppredovisningar ur ett didaktiskt designperspektiv." Thesis, Stockholms universitet, Institutionen för pedagogik och didaktik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-115603.
Full textde, Roock Robert Santiago. "Literacy as an Interactional Achievement: The Material Semiotics of Making Meaning Through Technology." Diss., The University of Arizona, 2015. http://hdl.handle.net/10150/578718.
Full textKleringer, Wellander Ida, and Felicia Svensson. "Samspel mellan semiotiska modaliteter i SO- och NO-läromedel : En multimodal textanalys av fyra läromedel i NO och SO för årskurs 1-3." Thesis, Uppsala universitet, Institutionen för pedagogik, didaktik och utbildningsstudier, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-446034.
Full textSamuelsson, Josef, and Lilianne Björk. "Design i lärande : Hur elever bearbetar information och designar multimodala representationer." Thesis, Stockholms universitet, Institutionen för pedagogik och didaktik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-89306.
Full textLindahl, Camilla. "Tecken av betydelse : En studie av dialog i ett multimodalt, teckenspråkigt tvåspråkigt NO-klassrum." Doctoral thesis, Stockholms universitet, Institutionen för matematikämnets och naturvetenskapsämnenas didaktik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-119363.
Full textA collaborative meaning-making process in the natural science classroom presupposes an interaction that to an increasing extent is characterised by scientific language usage. Developing a scientific subject-oriented language is often a great challenge for multilingual pupils learning natural science in their second language and whose consequent need of scaffolding is especially great. This study examines how natural science is learned amongst deaf and hard-of-hearing students in a bilingual science classroom where the meaning-making is conveyed through sign language and written Swedish. The primary questions of the thesis are how Swedish Sign Language and Swedish are used in dialogue and how these languages, in interplay with other modalities, contribute to the meaning-making process in the teaching of natural science. A group consisting of two teachers and eight pupils, all deaf or hard-of-hearing and sign bilingual, were filmed during a total of seventeen science lessons. Communication within the classroom, consisting of a sign bilingual environment with natural science artefacts, such as models, tables and other science equipment, is then analysed from a multimodal social semiotic perspective, where language and modalities are discussed as potential resources in the meaning-making process. The results depict a complex dialogue where languages and modalities are shifted between in a manner highly conductive to the further progress of dialogue. In addition, the visual-gestured aspects of the sign language appear as a potent modality. Especially depicting signs play a prominent role in the dialogue and the scientific meaning-making process. Dynamic language shifting occurring in the signed dialogue in the form of seamless and spontaneous transitions and used actively as a pedagogical tool is analysed and discussed within a framework of translanguaging. The contextual restrictions of sign language also require cross-linguistic discussions on a meta-level in instances where uncertainties as well as differences and similarities between various linguistic expressions are sorted out. The results also emphasise the important role of teachers in supporting pupils in the scientific meaning-making process as well as in the development of a scientific language. In the discussion, the need for pedagogical strategies is stressed in order to strengthen support for the sign bilingual scientific meaning-making process of deaf and hard-of-hearing pupils.
Nilsson, Marie. "Vilken bok ska jag välja? : En jämförande multimodal analys av två läromedel från olika tidsperioder, för nyanlända lågstadieelever." Thesis, Stockholms universitet, Institutionen för pedagogik och didaktik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-189986.
Full textBolin, Elin. "Restaurangretorik : Därför är vi en stjärnkrog." Thesis, Södertörns högskola, Institutionen för kommunikation, medier och it, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-16480.
Full textBjörklund, Anton, and dost Golestan Rahem. "Illustrationer som informationsbärare : En analys av illustrationer i fysikläroböcker för årskurs 4–6." Thesis, Uppsala universitet, Institutionen för pedagogik, didaktik och utbildningsstudier, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-451050.
Full textJensel, Leanne C. L. "A semiotic analysis of user manuals for two blender brands." University of the Western Cape, 2016. http://hdl.handle.net/11394/4842.
Full textTechnical documentation comes in a variety of forms such as installation or operation manuals, quick reference guides, maintenance manuals, user manuals, policy and procedure manuals or marketing brochures and flyers (Walsh, 2012). What all these sub-genres have in common is that the texts that correspond to them seek to inform and give instruction about procedures, behaviour and actions related to products (Schäffner & Wiesemann, 2001: 49). Manuals have been described as “the complete reference source for a product’s operation, maintenance and safety” (Cowley & Wogalter, 2011: 1773). For the purpose of this study, we will focus on one form of technical documentation, namely user manuals. The terms “documentation” and “manuals” will be used interchangeably. Although there are probably as many manuals as there are products in our homes, these user manuals have not frequently been the subject of academic study in the South African context. The relative lack of research into user manuals is especially regrettable at a time when new product liability legislation and trade regulations (e.g. the Consumer Protect Act of South Africa, 2008) have enhanced the profile of product manuals in public and regulatory discourse. As a result of this relative neglect, it is not known how understandable, relevant and therefore empowering users of products find these manuals. There is also not much knowledge concerning the level of compliance in manuals to the provisions of product liability legislation. This study therefore proposes to investigate the comprehensibility and usability of user manuals associated with two products (blenders) marketed in South Africa. It will draw on theories and methods of analysis associated with technical writing, analysis of terminological consistency, genre and multimodality, to evaluate the selected manuals from the standpoint of a subset of the criteria listed in Section 22(2) of the Consumer Protection Act of South Africa, No. 68 of 2008, which was later amended in 2011. The methodology for the proposed study will combine text analysis (by the researcher) with comprehension and usability tasks performed by selected participants. Data from these sources will be collated and analysed to determine the conformity of the manuals to criteria in the Consumer Protection Act of South Africa, and the effect the manuals have on product users. Areas for optimising (improving) the manuals will also be identified.
Lindqvist, Linda. "Views of the Ending of the Cold War : A case study that compares multimodal images in Swedish newspapers and history textbooks." Thesis, Stockholms universitet, Institutionen för mediestudier, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-77701.
Full textHjalmarsson, Leah. "Förskollärares beskrivningar av barns berättande." Thesis, Malmö universitet, Fakulteten för lärande och samhälle (LS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-29453.
Full textWilton, Marion. "A multi-semiotic discourse analysis of feminine beauty in selected True Love magazine advertisements." University of the Western Cape, 2015. http://hdl.handle.net/11394/4859.
Full textAdvertising and media imagery shape attitudes about race and ethnicity, which means that advertising media play an influential part in constructing the frame through which individuals perceive racial differences and negotiate norms and ideas around ethnicity. Physical signifiers such as skin colour and hair are not only considered to be the most important facets in global beauty culture but are also seen as two principal phenotypes for racial classification (Mercer, 1987). These two attributes are also deeply situated within Black Feminist Discourse Studies and are therefore, culturally and socially significant (Erasmus, 1997; Hunter, 2002). As Dyer (1997:539) states: “every decision about a person’s worth is based on what they look like, what they speak, and where they came from.” Hence, body and hair politics point to power struggles which stem from historical discourses. As part of a capitalist environment, magazines such as True Love are also perceived as cultural commodities which occupy an important role in creating, transmitting and disseminating cultural meaning and in this regard, advertised texts are rich in cultural meaning and embedded with hidden ideologies. As a vehicle of social communication, True Love professes to be a mouth piece and a representative of the liberal, modern Black South African woman and portrays itself as a guiding companion and expert on womanhood (Laden, 2001). In this capacity, the magazine also creates and transmits messages about ideal feminine beauty. Following a multi-semiotic approach, by incorporating multimodality and social semiotics as proposed by Kress and Van Leeuwen (2006), Van Leeuwen (2006; 2008) and O’Halloran (2011, in press), beauty advertisements are scrutinized in terms of the different semiotic principles which afford for different meaning-making opportunities and interpretation. Critical discourse analysis suggested by Fairclough (1992) and Wodak (1995) renders a supportive function to this social semiotic multimodal framework, in order to critically explore how the notion of ideal feminine beauty is constructed in True Love and to establish how inter-semiotic relations are created, reinforced and function to sustain hegemonic ideas in present-day beauty advertisements. The findings suggest that socio-cultural meanings attached to phenotypic traits such as skin and hair remain significant in contemporary society as a result of the repeated themes in media, especially advertising. Moreover, the consequential emphasis on beauty culture and the omnipresence of idealised imagery in mainstream media are responsible for composing and sustaining the belief that Whiteness is the only valid prototype of beauty. The whitewashing of Black models show how idealised preferences in media prevail. Advertisements display how the message of White superiority and supremacy is constructed visually and verbally, ultimately producing an overall ‘visual language of Whiteness’ which leads to devaluing and erasing forms of Black identity, while enhancing forms of White representation. This paper exposes existing dominant cultural narratives in the True Love advertising discourse that simultaneously produce and inflate an idealised Eurocentric version of feminine beauty. The hegemonic standard of feminine beauty dictates that women conform to a specific ideal which involves engaging in practices such as skin lightening, hair straightening or wearing weaves. This dissertation concludes that digital alteration techniques and photographic manipulation are predominantly used in mass media to portray advertised images resembling ideals closer, which means that it effectively enhances rather than detracts from the norm. Thus, White women look Whiter, thinner, richer and blonder. Caucasian models in advertised texts all have light hair and are seldom portrayed with dark hair. Light-skinned Black women portray Western mediated standards through physical appearances which seem to emulate those of their White counterparts, which Hunter (2011) describes as the ‘illusion of inclusion’. Although this marketing strategy operates under the premise of fostering ethnic diversity and to include women from all racial backgrounds, it reinforces the belief that Anglo-Saxon beauty norms are the only valorised signifiers of idealised beauty. Essentially, having a light skin colour is associated with sophistication, social mobility, success and the resulting financial and economic well-being. Based on this, the magazine appears to promote and celebrate feminine beauty based on a Eurocentric ideal.
Borgfeldt, Eva. "”Det kan vara svårt att förklara på rader” : perspektiv på analys och bedömning av multimodal textproduktion i årskurs 3." Doctoral thesis, Göteborg : Acta universitatis Gothoburgensis, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-17655.
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Borgfeldt, E., & Lyngfelt, A. (2017). ”Jag ritade först sen skrev jag”. Elevperspektiv på multimodal textproduktion i årskurs 3. Forskning om undervisning och lärande 2017: 1 vol. 5, s. 64-88. http://www.forskul.se/tidskrift/nummer18/jag_ritade_forst_sen_skrev_jag_ __elevperspektiv_pa_multimodal_textproduktion_i_arskurs_3Borgfeldt, E. (2017).
Multimodal textproduktion i årskurs 3 – analys av en lärares bedömning. Educare: 2017: 1, s. 118-151. Malmö: Lärande och samhälle, Malmö högskola. https://www.mah.se/upload/FAKULTETER/LS/Dokument%20LS/Educa re%2017.1%20muep.pdf
Hägglund, Emma, and Rebecca Stråhle-Wolke. "Att framställa normer och skönhetsideal genom visuella representationer -En semiotisk och multimodal studie om hur företag konstruerar den “perfekta kroppen”." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-89581.
Full textHaarstad, Öberg Anne. "Skrift, bild och ljud : en studie av elevers digitala texter producerade i appen Book Creator." Thesis, Högskolan Kristianstad, Sektionen för lärande och miljö, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-13291.
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