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Dissertations / Theses on the topic 'Sensorial Experience'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

JALAL, LANA DALAWR. "QUALITY OF EXPERIENCE METHODS AND MODELS FOR MULTI-SENSORIAL MEDIA." Doctoral thesis, Università degli Studi di Cagliari, 2019. http://hdl.handle.net/11584/260391.

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In this work, the evaluation of the Quality of Experience (QoE), i.e., “the degree of delight or annoyance of the user of an application or service” for multi-sensorial media has been investigated. An IoT based architecture for multi-sensorial media delivery to TV users in a home entertainment scenario proposed and the synchronization requirement between media and devices analyzed and the architecture of the system defined accordingly. Furthermore, a prototype is implemented in a real smart home scenario with real customary devices, which allowed a subjective test measurement campaign to asse

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2

CRABTREE, BENJAMIN S. "CORPOREAL NARRATIVES: ARCHITECTURE OF EXPERIENCE." University of Cincinnati / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1147897305.

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3

Eriksson, Elin, and Niklas Larsson. "A Multi-Sensory Brand-Experience : Sensorial interplay and its impact on consumers' touch behaviour." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12153.

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The purpose of this thesis is to explore to what extent different styling elements can be used within a retail store and how sensorial cues can affect customers buying behaviour by creating a multi-sensory brand-experience. Further, this project aims at contributing to the development of new knowledge regarding a multi-sensory brand-experience through the performance of an experiment. A quantitative research method with a deductive research approach has been used for this study, where theoretical concepts have been described and from which a number of hypotheses have derived as means to test t

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Inglis, Grant. "Discovering How To RE|Move: A secondary sensorial circulation system for the University of Cincinnati." University of Cincinnati / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1397234170.

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Mendes, Inês Jardim de Gouveia. "Projetar com luz : a luz como directriz na concepção espacial do Centro de Dia do Casal Novo." Master's thesis, Universidade de Lisboa. Faculdade de Arquitetura, 2015. http://hdl.handle.net/10400.5/8952.

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KRIVANKA, SARAH M. "SENSITIVE MATERIAL." University of Cincinnati / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1179208847.

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7

Källeskog, Jessika. "Boundaries of Matter : The experience of space and object through the abstract to the tangible." Thesis, Konstfack, Inredningsarkitektur & Möbeldesign, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:konstfack:diva-4101.

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Boundaries and Matter - The intangible and the corporeal A space dedicated to contemplation in a public realm With a philosophical approach to the topics I aim to absorb the dynamics in the meeting between the intangible and the physical. In the urban contemporary environment that we live in I see a need for a physical context that contrasts the flow of information and inputs that we are exposed to.From this point of view I have created a concept of a space for contemplation, as a reply for both visual as well as mental boundaries that connects both the abstraction of the mind to the corporeal

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Mendoza, Zoila. "the strength of the sounding paths: the Walk and Music in Qoyllurit’i." Pontificia Universidad Católica del Perú, 2012. http://repositorio.pucp.edu.pe/index/handle/123456789/80639.

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En este trabajo exploro la relación intrínseca que existe para los pobladores del distrito de Pomacanchi, Cusco, entre el caminar al santuario del Señor de Qoyllurit’i y la música que los acompaña. Mi atención se centra en la relación con la melodía chakiri wayri y, en menor medida, con la del alawaru. En esta relación intrínseca entre música y camino se revela, por un lado, la primacía que para los pobladores andinos tiene la unidad de lo visual y lo auditivo en los procesos cognitivos. Por otro, al explorar esta relación en el contexto de la caminata, una tercera dimensión sensorial clave en

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Martínez, Rosalía. "Music, movements and colors in Andean fiesta. Bolivian examples." Pontificia Universidad Católica del Perú, 2015. http://repositorio.pucp.edu.pe/index/handle/123456789/79171.

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En la fiesta andina, la música suele tanto oírse como verse. Esta dimensión multisensorial de la situación musical no es únicamente el resultado de una yuxtaposición de elementos sonoros y visuales. el análisis de las articulaciones que los campesinos indígenas de la zona de sucre (Bolivia) construyen entre sonidos, movimientos y colores revela la presencia de organizaciones singulares de la experiencia sensible que se caracterizan tanto por su espesor sensorial como por la manera en la cual se encuentran conectadas con otros campos del conocimiento. Estas formas de intersección culturalmente

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10

Delemazure, Olivier, Olivier Mallégol, and Vincent Laplanche. "The effect of the senses on consumers experience in clothing stores." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75540.

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This research explores the sensory marketing and more specifically the effect of the senses on consumers experience in the clothing distribution sector. The purpose of this paper is to understand if all the senses have an effect on the customer experience in clothing stores. To do this a primary quantitative data has been collected through a questionnaire from clothing store customers to assess the effect of different senses on their consumer experiences. The results obtained by the analyzing of the questionnaire through regression analysis concluded that there are two senses that really stand

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11

Nguyen, Andy. "Sensing Sound And Space:Auditory And Visual Spatial ImpressionIn Three Auditoria." University of Sydney. Architecture, Design Science and Planning, 2005. http://hdl.handle.net/2123/697.

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In some contexts, the experience of sound and space are often considered as two unrelated experiences. In an auditorium, the senses of hearing and seeing are not necessary unrelated. This thesis proposes that there is a sensorial relationship between sound and space in the context of symphonic concert halls. Through a study of three auditoria, this thesis explores the relationship, and the degree of correspondence and interaction between auditory and visual spatial impression. It begins by exploring the concepts of auditory and visual spatial impression in relation with auditorium acous

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12

Polinedrio, Veronica. "Emotions, fear, and empathy: a design approach to human experiences." Thesis, Konstfack, Experience Design, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:konstfack:diva-4713.

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Fear is an intrinsic human emotion, which produces with variable intensity a bodily reaction as a response to a stimuli. It is considered one of the basic human emotions, and it is universal of all animal species. Despite its subjective quality, fear has gained a rather negativistic stereotype that this research intends to debate and readdress, proposing that “negative fear” is part of an evolutionary transition cultivated by social and cultural constructs. This thesis will analyze the context in which fear operates, employing experience design methodologies and design research to reevaluate t

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Almeida, Keyla Priscila dos Reis de. "O uso de elementos sensoriais no ponto de venda aumenta os índices de atratividade, lealdade e preferência dos shoppers à loja?: uma reflexão crítica." Pontifícia Universidade Católica de São Paulo, 2013. https://tede2.pucsp.br/handle/handle/1067.

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Made available in DSpace on 2016-04-25T16:44:33Z (GMT). No. of bitstreams: 1 Keyla Priscila dos Reis de Almeida.pdf: 2338860 bytes, checksum: d2a882d9e338893c786b64e6cc0017e7 (MD5) Previous issue date: 2013-05-24<br>This paper analyzes how sensory marketing applied to the point of sales affects store attractiveness and shopper loyalty and preference levels. Experiential marketing has gained importance in a context in which physical shopping channels are not only increasingly competing with each other, but also being challenged by the online channel, which offers more convenience and, in some

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Dionísio, Cheila Patrícia Baltazar. "A experiência do espaço através dos sentidos." Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2018. http://hdl.handle.net/10400.5/17924.

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Dissertação de Mestrado Integrado em Arquitetura, com a especialização em Interiores e Reabilitação do Edificado apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.<br>O presente trabalho é uma reflexão sobre a relação do homem com o espaço arquitetónico e a importância desta experiência na sua vida. A arquitetura resulta tanto da capacidade de criação do arquiteto como da capacidade de perceção do utilizador. O homem apresenta-se como elemento estruturante, capaz de criar uma relação emocional com a arquitetura, limitada pela forma, matéria e c

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Nguyen, Andy. "Sensing Sound And Space:Auditory And Visual Spatial ImpressionIn Three Auditoria." Thesis, The University of Sydney, 2005. http://hdl.handle.net/2123/697.

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In some contexts, the experience of sound and space are often considered as two unrelated experiences. In an auditorium, the senses of hearing and seeing are not necessary unrelated. This thesis proposes that there is a sensorial relationship between sound and space in the context of symphonic concert halls. Through a study of three auditoria, this thesis explores the relationship, and the degree of correspondence and interaction between auditory and visual spatial impression. It begins by exploring the concepts of auditory and visual spatial impression in relation with auditorium acous

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16

Triveño, Perea Israel Jacobo. "El impacto del Brand experience en la satisfacción de jóvenes de 25 a 30 años de Lima aplicado en bares temáticos." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626202.

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El siguiente trabajo de investigación tiene como objetivo demostrar la relación entre el Brand experience y la satisfacción de consumo en bares temáticos de Lima. Para realizar este estudio se utilizaron herramientas cualitativas y cuantitativas con una muestra de 270 personas que viven en Lima y están en el rango de 25 a 30 años. A través de correlaciones bivariadas, se demostró que si hay una relación positiva entre las variables mencionadas. Dicha investigación es importante analizar puesto que, al conocer la importancia del Brand experience, este puede ayudar a las marcas a obtener valor a

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Granat, Jacob. "Attefall-house - Greater than the sum of its parts?" Thesis, Konstfack, Inredningsarkitektur & Möbeldesign, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:konstfack:diva-5256.

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Attefall-house: Greater than the sum of its parts? I am exploring how to create a small scale space which is more than just a functional space, a space that also provides an architectural experience. I am using the Swedish Attefall-house as a case study. This small, permit-free construction comes with a frame and it has clearly defined rules and limitations. The smallness of it allows for experimentation and in the normally hard-regulated Swedish building climate, it provides an opportunity to try out ideas without having to be too serious. I am trying to create this sensory experience by fusi

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Mariño, Gustavo Adolfo Gomez [UNESP]. "Design para os sentidos: experiências sensoriais em espaços comerciais." Universidade Estadual Paulista (UNESP), 2017. http://hdl.handle.net/11449/151301.

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Submitted by GUSTAVO ADOLFO GOMEZ MARIÑO null (gagoz323@gmail.com) on 2017-08-09T13:57:43Z No. of bitstreams: 1 Desing para os sentidos.pdf: 28279248 bytes, checksum: 7ec01c079886057e1a7cd818ef12d982 (MD5)<br>Approved for entry into archive by LUIZA DE MENEZES ROMANETTO (luizamenezes@reitoria.unesp.br) on 2017-08-11T14:51:50Z (GMT) No. of bitstreams: 1 marino_gag_me_bauru.pdf: 28279248 bytes, checksum: 7ec01c079886057e1a7cd818ef12d982 (MD5)<br>Made available in DSpace on 2017-08-11T14:51:50Z (GMT). No. of bitstreams: 1 marino_gag_me_bauru.pdf: 28279248 bytes, checksum: 7ec01c079886057e1a7c

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Vukadin, Ana. "Mesure de l'impact de l'artification de l'expérience de magasinage : perspectives théoriques et enjeux managériaux." Thesis, Paris 1, 2018. http://www.theses.fr/2018PA01E064.

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Aujourd’hui, un nombre croissant de formats de distribution (i.e. magasins amiraux, centres commerciaux,points de vente éphémères, corners, etc.) à travers le monde adoptent la stratégie d'artification de l'expérience de magasinage, reposant sur l'introduction d'éléments artistiques dans la surface marchande. Toutefois l'utilisation de cette variable d'atmosphère s’avère pour le moment très intuitive. D’un point de vue académique, la revue de la littérature amène à qualifier ce champ de recherche d’embryonnaire. Par conséquent cette thèse se propose de mesurer l'impact de l'artification de l'e

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Teixeira, Tiago Barroso. "Measuring overt and covert responses in videogame context." Master's thesis, Universidade de Aveiro, 2014. http://hdl.handle.net/10773/13453.

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Mestrado em Comunicação Multimédia<br>The videogame industry is huge and is in continuous growth. Given this, there is interest in empirical studies that enlighten different concepts in the research field of gaming experience like engagement, immersion, presence, arousal or flow. It is relevant to understand which technology or instruments can be used to identify the desired indicators to access gaming experience in a product testing situation. The main focus of the work here presented is to compare the gaming experience felt by players with different skill levels with the object of this stud

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Larsen, Esben Enghave. "Familiar Flavors : Sensorial Experiences of Familiarity and Transnational Food Practices Amongst International Students." Thesis, Stockholms universitet, Kulturgeografiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-169399.

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The thesis takes a reflexive feminist and sensory approach in examining the transnational practices and feelings of cultural familiarity that embody international student migrants, as well as the spatial and social implications of shared kitchen environments. Empirically, the research is based in participatory cook- and eat-along interviews, and a focus group dinner session with six student participants, situating both the researcher and the participants within the sensorial realm of food practices during the fieldwork. The thesis discusses the compromises and negotiations that food practices

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Morales, González Elia del Carmen. "Conceptuación y desarrollo del diseño sensorial desde la percepción táctil y háptica." Doctoral thesis, Universitat Politècnica de València, 2015. http://hdl.handle.net/10251/53027.

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[EN] Human beings, in order to obtain information, interact with their surroundings through the senses, a process which involves cognitive, physical, and emotional events. Designed objects, ambient objects, establish ways of individual and social relation and interrelation. Design has gone through various stages, and there is currently a predominant preoccupation with the object's appearance -an emphasis on the visual. The generation of materials that simulate others' surfaces has also contributed to sidestepping the tactile sense in interaction with objects. Given this panorama, this document

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23

Nano, Del Castillo Ariadna. "Impacto entre el visual merchandising y la experiencia que vive el cliente femenino de 18 a 30 años, del sector A/B en las concept store de Morphology en el distrito de Miraflores en el presente año." Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626189.

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El e-tailing es una nueva manera de compra que cada vez tiene mayor acogida en el cliente, se estima que en el 2021 las compras online representarán el 15.5% de las ventas de retail, debido a ello la mejor manera de contrarrestar la nueva modalidad de compra es a través del concept store debido a la atmósfera agradable que puede brindar el visual merchandising creando en el cliente una experiencia que no podrá vivirla a través de sus compras por internet. La investigación fue realizada a través del método mixto, llevándose a cabo la recolección y el análisis de datos cuantitativos y cualitat

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Beudaert, Anthony. "Vers une meilleure compréhension du vécu du consommateur en situation de handicap sensoriel." Thesis, Lille 2, 2018. http://www.theses.fr/2018LIL2D005/document.

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Ce travail doctoral par articles apporte des éléments de réponse à la question générale suivante : quel est le vécu induit par la présence d’un handicap sensoriel chez le consommateur ? Nous proposons tout d’abord un état de l’art destiné à rapprocher la recherche en disability studies de la littérature en marketing dédiée au consommateur en situation de handicap. Nous cherchons ensuite à comprendre le processus de transformation identitaire auquel sont exposés les individus présentant une déficience sensorielle acquise, ainsi que la contribution de la consommation à ce processus. Enfin, nous

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Vizcay, Barreda Marcela Andrea. "Clasificación de estímulos odorantes mediante señales biológicas." Tesis, Universidad de Chile, 2008. http://www.repositorio.uchile.cl/handle/2250/111725.

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Magíster en Ciencias de la Ingeniería, Mención Eléctrica<br>Ingeniero Civil Electricista<br>El problema de reconocimiento y clasificación de odorantes en forma artificial es de gran relevancia dentro de la industria alimenticia y cosmética, en el área de la salud, en la gestión de residuos y en aplicaciones militares. Determinar los compuestos presentes en una sustancia a través del olfato es un factor importante en los procesos de control y certificación de calidad, así como en la detección precoz de agentes patógenos y la localización de elementos ilegales o nocivos. El objetivo general

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Mallmann, Elisete. "Materiais potencializadores e os bebês-potência : possibilidades de experiências sensoriais e sensíveis no contexto de um berçário." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2015. http://hdl.handle.net/10183/117756.

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A presente Dissertação de Mestrado investiga os modos como um grupo de bebês de sete a vinte e seis meses de idade, de um berçário de uma escola Pública de Educação Infantil no interior do Rio Grande do Sul, se relaciona com diferentes materiais, denominados nesta pesquisa como Materiais Potencializadores. Tais materiais foram organizados à base de produtos naturais e/ou de alimentos, bem como daquilo que é descartado. Em virtude da diversidade de formatos, texturas, cores, cheiros e sabores, nesta investigação eles são compreendidos como ferramentas que prolongam, medeiam, integram e ampliam

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Corral, Paredes Carolina. "'Being in the wrong place at the wrong time' : ethnographic insights into experiences of incarceration and release from a Mexican prison." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/being-in-the-wrong-place-at-the-wrong-timeethnographic-insights-into-experiences-of-incarceration-and-release-from-a-mexican-prison(294409a6-417f-4e12-bfc9-ad5ac3de3057).html.

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This thesis explores the moral life worlds of people who have been imprisoned in Mexico, while considering how they incorporate the fate of imprisonment into the story of their lives through cognitive, discursive, sensory, affective, recollective and imaginary processes. The midst of a war on drugs in Mexico confirms that structural factors like political premises and poverty, as well as class backgrounds and racial discrimination largely determine who goes to prison. However, this research is not only confined to a structural analysis, since prisoners also explain their imprisonment in relati

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Silva, Fábio Eduardo da. "Psi: é possível treinar? revisando a literatura sobre desenvolvimento psi." Universidade de São Paulo, 2009. http://www.teses.usp.br/teses/disponiveis/47/47134/tde-09082013-122528/.

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Estuda as experiências anômalas (EAs), as quais podem ser definidas como incomuns e irregulares, ainda que vivenciadas por uma grande parcela da população. Dentre a variedade de EAs, concentra-se nas experiências relacionadas a psi, que incluem duas categorias. A primeira abrange relatos de percepção extra-sensorial (ESP), ou seja, indicativos da capacidade de se obter informação sem a utilização dos canais sensoriais ou de inferências lógicas. A segunda é chamada de Psicocinesia (PK) e refere-se a relatos da ação ou efeito da mente sobre a matéria, ou seja, quando as preferências ou pensament

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Söderholm, Anna. "The experience of living with sensory hyperreactivity (SHR) : Accessibility, financial security and social relationships." Thesis, Mid Sweden University, Department of Health Sciences, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-11280.

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<p>Purpose: The purpose of the present study was to illuminate how individuals living with SHR, experience its impact on accessibility, financial security and social relationships.</p><p>Method: A qualitative approach was used. The participants were recruited by advertising on the website for “The network for people with odor intolerance”. The data was collected by written descritive texts from the participants and analysed with qualitative content analysis.</p><p>Results: The results showed that the informants experienced an extensive lack of accessibility in society. It was difficult to move

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Casey, Michael Bernard. "An epigenetic theory of hemispheric specialization: the role of prenatal sensori-motor experience in the development of turning bias and spatial orientation in bobwhite quail (Colinus virginianus)." Diss., Virginia Tech, 1995. http://hdl.handle.net/10919/40212.

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Ambrosi, Solène. "Acquisition et utilisation des concepts d'objets : le rôle des expériences sensorielles et motrices." Phd thesis, Université de Grenoble, 2013. http://tel.archives-ouvertes.fr/tel-00948988.

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De nombreux travaux chez l'adulte attestent de l'implication des systèmes sensori-moteurs dans les activités conceptuelles. Ce travail interroge la pertinence d'une approche incarnée de la formation des concepts et vise à fournir des éléments de compréhension quant à l'influence des actions sur la formation de concepts d'objets, en adoptant une approche développementale. Les modèles classiques du développement conceptuel suggèrent des points de départ unitaire aux premières catégories. Le modèle de Nelson souligne l'importance des interactions entre individu et environnement, et celui de Quinn

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Janse, van Rensburg Liza. "The experiences of professionals utilizing sensory–motor play with young children in Gestalt play therapy / Elizabeth Sarah Janse van Rensburg." Thesis, North-West University, 2011. http://hdl.handle.net/10394/7357.

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The aim of this study was to explore and describe the experiences of professionals utilizing sensory-motor play (SMP) with young children (YC) in Gestalt play therapy in order to provide recommendations for professionals and to create an awareness of the value of SMP in Gestalt play therapy. Coming from an occupational therapy background, the researcher became aware of the potential value of utilizing sensorymotor play in Gestalt play therapy with YC. SMP, being a vital part of the sensory integration developmental process of YC, promotes body awareness through muscle movement and control. Awa

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SARAIVA, Eugênio de Carvalho. "Análise de similaridade entre classes e padrões de ativação neuronal." Universidade Federal de Campina Grande, 2014. http://dspace.sti.ufcg.edu.br:8080/jspui/handle/riufcg/338.

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Submitted by Johnny Rodrigues (johnnyrodrigues@ufcg.edu.br) on 2018-04-04T21:48:36Z No. of bitstreams: 1 EUGÊNIO DE CARVALHO SARAIVA - DISSERTAÇÃO PPGCC 2014..pdf: 2813039 bytes, checksum: 9b76f48c8df4aee95923a8ce5f0385ce (MD5)<br>Made available in DSpace on 2018-04-04T21:48:36Z (GMT). No. of bitstreams: 1 EUGÊNIO DE CARVALHO SARAIVA - DISSERTAÇÃO PPGCC 2014..pdf: 2813039 bytes, checksum: 9b76f48c8df4aee95923a8ce5f0385ce (MD5) Previous issue date: 2014-07-30<br>Há um número crescente de tecnologias que fazem uso de algoritmos de classificação para a automação de tarefas. Em particular, e

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André, Vanessa. "La perception sensorielle des bébés nés à terme et prématurés." Thesis, Rennes 1, 2017. http://www.theses.fr/2017REN1B052/document.

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La perception sensorielle est propre à chaque individu. Elle découle du patrimoine génétique (qui définit les récepteurs sensoriels), mais varie en fonction de la maturation et de l’expérience d’un individu. En ce sens, l’étude du bébé nous a permis de tester à la fois 1) l’effet de la maturation, en comparant la perception des bébés avec celle des adultes et 2) l’effet de l’expérience sensorielle précoce, en comparant la perception sensorielle de bébés nés à terme ou prématurés pour un même âge donné. Nos résultats ont souligné une perception sensorielle plus étendue chez le bébé que chez l’a

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Mesquita, Carla Sofia Santos Sousa. "Marketing sensorial: estudo do impacto dos estímulos sensoriais na experiência em spas." Master's thesis, 2016. http://hdl.handle.net/1822/42232.

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Dissertação de mestrado em Estudos de Gestão<br>Esta investigação aborda o tema do Marketing Sensorial, que é a ação de adotar diferentes sinais e estímulos sensoriais de forma a criar valor acrescentado na relação da marca com os seus clientes (Hultén, 2011; C. Rodrigues, Hultén, & Brito, 2011). Dado que os estudos na área incidem, principalmente, no estudo de apenas um ou dois sentidos e/ou em estabelecimentos ou bens/produtos específicos, decidiu-se estudar o impacto dos estímulos sensoriais na experiência em spa. Os objetivos principais consistem na identificação do uso de marketing

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Parreira, Maria Miguel Carapinha. "Snoezelen experience : /." Master's thesis, 2018. http://hdl.handle.net/10400.26/27961.

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O presente relatório reflete o meu percurso de aprendizagem enquanto futura Enfermeira Especialista em Enfermagem de Saúde Materna e Obstetrícia na prestação de cuidados especializados à mulher/recém-nascido e família. Nesse sentido foram estabelecidos objetivos e desenvolvidas atividades que me permitiram adquirir competências nas seguintes áreas: período pré-natal, quatro estádios do trabalho de parto, adaptação do recém-nascido à vida extra-uterina, saúde/doença ginecológica, sem esquecer a reflexão e análise crítica do percurso de aprendizagem e por fim a utilização da Sala de Snoez

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Pelicano, Ana Carolina Lavos. "The impact of wine label’s sensory descriptions in the consumers’ purchasing decision and consumer experience." Master's thesis, 2022. http://hdl.handle.net/10362/136795.

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Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence<br>The wine market is saturated and with increased diversity in styles, brands and prices, the wine purchase decision is difficult, and the consumer might get lost. When consumers are shopping for wine, they face a bewildering array of products bearing a wide range of information and since the consumers cannot usually taste the wine before purchase, they must make their decision based on the available information on the label of the bottle or pa

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Costa, Moema Cândida. "Design emocional: experiência sensorial em acessório de moda com invisuais." Master's thesis, 2013. http://hdl.handle.net/1822/27587.

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Dissertação de mestrado em Design e Comunicação de Moda<br>A consideração do desempenho emocional, no desenvolvimento de um produto, tornou-se tão importante quanto outros fatores projetuais, uma vez que projetar para as emoções pode vir a influenciar o interesse do utilizador, estimulando a sua criatividade e gerando seu bem-estar. A vertente emocional do design pode ser justificada pelos paradigmas culturais, demandas comerciais ou necessidades individuais, como por exemplo: da procura de produtos que proporcionem novas experiências, da dificuldade em conseguir vantagens comerciais ou d

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Francisco, Inês Pedroso. "Narrativas espaciais: A experiência sensorial do percurso arquitectónico, piscinas a céu aberto no Jamor." Master's thesis, 2020. http://hdl.handle.net/10071/22109.

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O presente ensaio procura expor a relevância do tema da colocação do Homem perante o mundo através do seu movimento nele, na área da arquitectura. Tem como objectivo a procura de uma aproximação mais existencial e sensorial à prática da arquitectura. Analisa-se, em primeiro lugar, os conceitos que envolvem o Homem, nomeadamente o Espaço, o Lugar e o Tempo. Todo este percurso se inicia na percepção do Homem como um ser espacial, para se movimentar pelos conceitos de lugar e tempo até chegar, por fim a um entendimento da experiência arquitectónica através do Corpo e dos Sentidos. Quer-se entende

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Silva, Bárbara Alexandra Costa. "Sensores de Paisagem. Descodificar a paisagem, em São Pedro de Moel, através da experiência dos lugares." Master's thesis, 2021. http://hdl.handle.net/10316/94328.

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Dissertação de Mestrado Integrado em Arquitetura apresentada à Faculdade de Ciências e Tecnologia<br>O território e a paisagem implicam conceitos como a estética e a perceção do lugar, que são instrumentos descodificadores de espaços sensíveis para a construção de uma nova leitura das geografias. A imagem do ambiente construído reflete o valor simbólico e a história do lugar, isto é, a noção fundamental que caracteriza o campo de sensibilidade humana e que define a paisagem como resposta à compreensão do lugar. A necessidade de encontrar um novo espaço para abrigar uma nova arquitetura, provém

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Realinho, Inês Sofia Baptista. "As experiências sensoriais e a sua Influência no processo de compra na era Pré COVID 19." Master's thesis, 2021. http://hdl.handle.net/10400.26/38411.

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Este é um trabalho que surge da necessidade de perceber a importância que os sentidos têm na nossa experiência enquanto consumidores em loja física numa era pré-covid-19, ou seja, antes de 2019, altura em que apareceu o primeiro caso de infeção por covid-19. Nesta fase pré-covid-19, as pessoas ainda podiam usufruir de uma experiência completa, longe das limitações que nos são impostas atualmente como o uso da máscara, que limita a experiência ao nível do olfato ou até com as limitações do toque em alguns produtos, ainda que a higienização das mãos seja uma das regras essenciais na nossa rotina

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"Passage." Thesis, 2011. http://hdl.handle.net/10388/etd-07042011-224352.

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"Passage" presents a negotiation between the natural and the human-made realms and comments on the duality of perceptions and emotional responses associated with each. On the one hand, I aim to create a calm, quiet and peaceful environment offering a pleasant and meditative experience. On the other hand, I offer the challenge of contemplation in a city-like space that evokes dense urban architecture in the process of decay. Both experiences draw on my personal histories of fact and fiction, reality and dream, hopefully resulting in evocative parallel experiences for those who encounter my exh

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Torres, Mariana Coutinho Dinis. "Os eventos como estratégia de marketing experiencial das marcas: o caso dos festivais de música em Portugal." Master's thesis, 2020. http://hdl.handle.net/10400.26/35659.

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Perante um mercado em constante mudança, incrivelmente competitivo, no qual os canais de comunicação se encontram massificados e os consumidores são constantemente bombardeados com todo o tipo de informações, os profissionais de marketing sentem a necessidade de reinventar as suas estratégias de atuação. Com esta necessidade surge a inevitabilidade de envolver a vertente emocional do consumidor, com o intuito de comunicar e aplicar ferramentas de marketing sensorial e experiencial. A presente dissertação pretende reconhecer a importância do marketing sensorial. Tendo como objetivo compreender

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Lopes, Cátia Filipa Martinho. "A importância do marketing sensorial na hora de compra: as sensações ativadas na ocasião da escolha. O caso da marca Rituals." Master's thesis, 2020. http://hdl.handle.net/10284/8854.

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Vivemos numa era de constantes mudanças, onde a procura pelo prazer e pela felicidade é o fio condutor da atual sociedade de consumo. O tema do presente estudo é “A importância do marketing sensorial na hora de compra: as sensações ativadas na ocasião da escolha - O caso da marca Rituals” e pretende mostrar de que modo é que o marketing sensorial pode influenciar a decisão de compra do consumidor. Deste modo, o objetivo geral é estudar a importância do marketing sensorial, percebido através dos cinco sentidos, na hora de fazer uma compra, numa loja física da marca Rituals. Através da revisão

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Santos, Carina Francisco Gaspar. "Determinantes e consequências da experiência da marca: o caso Nespresso." Master's thesis, 2017. http://hdl.handle.net/10316/82706.

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Dissertação de Mestrado em Marketing apresentada à Faculdade de Economia<br>O marketing é uma ciência que tem evoluído a um ritmo alucinante. Apesar de o marketing tradicional ter ainda uma grande importância, já não é suficiente para o sucesso de uma marca. A satisfação do cliente de hoje não passa só pela aquisição de um bom produto e/ou serviço, mas também e, acima de tudo, de uma boa experiência. É nesta necessidade de satisfazer ao máximo o consumidor que surge o conceito de marketing experiencial. Esta vertente do marketing tem por base a estimulação dos sentidos através de sensações que

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Salgado, Ana Filipa Beites. "The impacts of the employer branding experience on affective commitment: A multiple case-study." Master's thesis, 2020. http://hdl.handle.net/10071/21182.

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In an ever more competitive, interconnected and transparent business environment, brands must offer memorable experiences to their employees, if they wish to differentiate themselves and build a solid competitive position. Therefore, recognising the importance of employees’ commitment to their employer brand, as well as providing an environment in which they choose to stay, through the development of positive work experiences, is crucial. In this sense, the present study focuses, in one hand, on comprehending the way in which internal employer branding initiatives are being currently develope

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Carvalho, Joana Daniela Mendes. "The relationship between smell, emotions and consumers' behavioural attitudes: an applied research on the Bus Transportation Company of Braga – TUB." Master's thesis, 2017. http://hdl.handle.net/1822/49711.

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Dissertação de mestrado em Marketing and Strategy<br>The relationship between scent and consumer behaviour derives from the notion of atmospherics, since it is there that scents influence the consumers even without them noticing it. Aromatization of spaces has become a useful strategy to take advantage from both sides of this relationship. A scented atmosphere not only induces a more pleasurable environment where the customers spend more time and money, but also increases their willingness to pay and instigates a more detailed examination of the products. The research problem of this inv

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Oliveira, Inês Jardim Barbosa de. "The relevance of sensory information in destination marketing : the role of experiential marketing on the creation of destination personality." Master's thesis, 2019. http://hdl.handle.net/10400.14/28387.

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A presente dissertação tem como objetivo explorar a relação entre marketing experiencial e a personalidade de destinos turísticos, procurando também conhecer a sua a repercussão no comportamento do turista. Apesar da existência de estudos sobre a componente sensorial da experiência turística, a parte afetiva e emocional da mesma é ainda é uma área a ser explorada. Assim, com o objetivo de abordar esta falha, o presente estudo introduz uma nova variável, que é emersão de emoções, propondo que esta é o resultado da exposição ao marketing sensorial, afetando igualmente a criação da personalidade

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Silva, Alexandra. "The relationship between childhood abuse and adult attachment styles: the mediator role of sensory over-responsivity." Master's thesis, 2022. http://hdl.handle.net/10400.26/39795.

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Abusive experiences in childhood are common and can have effects on health and well-being that can last for many years, including altering the interpersonal behavior. There is also evidence showing that these early negative experiences may cause alteration in sensory modulation. This study aimed to understand if sensory over-responsivity (SOR) may play an important role in mediating the association between childhood abuse (Emotional Abuse, Emotional Neglect, Sexual Abuse, Physical Abuse, Physical Neglect) and Attachment-related Anxiety and Avoidance in adult romantic relationships. The sample

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Roldão, Vilma Inês de Jesus. "As experiências sensoriais na creche e jardim-de-infância." Master's thesis, 2019. http://hdl.handle.net/10400.26/29970.

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O presente relatório de investigação ação resulta do projeto de investigação realizado no âmbito da Prática Pedagógica Supervisionada do Mestrado em Educação Pré-Escolar da Escola Superior de Educação do Instituto Politécnico de Setúbal. Este projeto tem como temática as experiências sensoriais em contextos de educação de infância. A investigação descrita neste relatório teve por base quatro momentos de estágio – creche e jardim de infância – onde a observação e intervenção diretas no contexto permitiram a implementação de estratégias que promovessem a potencialização de momentos de exploração

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