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Boschee, Pam. "Big Players Pivot in Response to Regulatory Pressures." Journal of Petroleum Technology 76, no. 02 (2024): 10–11. http://dx.doi.org/10.2118/0224-0010-jpt.
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_ Early January brought with it significant changes in the environmental side of the oil and gas industry. ExxonMobil and Chevron, the two largest US oil producers, announced they will exit California, and the Biden administration froze LNG export approvals. After 50 years of producing oil in California, ExxonMobil will take a $2.5 billion writedown of the value of some of its California properties to be recorded in its fourth-quarter earnings. The company said the decision is primarily related to its Santa Ynez operations off the coast of Santa Barbara. Its US Securities and Exchange Commission (SEC) filing said, “While the Corporation is progressing efforts to enable a restart of production, continuing challenges in the state regulatory environment have impeded progress in restoring operations.” After the Refugio oil spill in May 2015 (approximately 100,000 gal), resulting from a leak from a pipeline owned by Plains All American Pipeline, ExxonMobil acquired the damaged asset in October 2015. Just a few months before the purchase, the Santa Barbara County Board denied ExxonMobil’s request to truck its oil produced off the coast of Gaviota to its Las Flores Canyon processing facility and on to refiners located in Pentland, California. Seeking an alternative, ExxonMobil planned to replace two stretches of the 112-mile corroded pipeline for transit of its oil. Met with opposition to replace the damaged pipeline and denied permission to repair and restart production at the site (halted since 2015), ExxonMobil is now selling the Santa Ynez operation to Sable Offshore, a blank-check company created in 2020. The company will loan Sable the money for the purchase of its three offshore production platforms, pipeline, and onshore processing facility. Sable’s agreement with ExxonMobil requires production to be started by early 2026 or the assets and liabilities revert to ExxonMobil. Chevron, headquartered in San Ramon, California, will write down $3.5 billion to $4 billion in assets, citing its home state’s regulations that “have resulted in lower anticipated future investment levels.” The company intends to continue operating its oil fields and related assets. In the SEC filing, Chevron wrote it also will incur fourth-quarter charges related to decommissioning of US Gulf of Mexico assets that have reached the end of their productive lives. The company sold some of those assets, but US law stipulates that previous owners may be responsible for those costs if the current owner declares bankruptcy. Chevron wrote it’s “probable” that it may see such costs. January closed with another unexpected announcement on 26 January. The Biden administration paused decisions on permits to export LNG to non-free trade agreement countries to review current projects seeking approvals. US Energy Secretary Jennifer Granholm stated, “We must review export applications using the most comprehensive, up-to-date analysis of the economic, environmental, and national security considerations.” She added that this was not a ban on exports and would not affect already authorized exports, which when combined with existing plants, total 48 Bcf/D. “Within this decade another 12 Bcf/D of US export capacity already authorized and under construction will come online,” Granholm said. While environmental impact (greenhouse gas emissions including CO2 and methane) was one of the reasons for the decision, along with market, economic, national security, and energy security, Granholm pointed out that facilities totaling 22 Bcf/D of capacity have been approved but have not yet started construction. This capacity, combined with existing infrastructure, is “more than enough to make the US a ‘behemoth’ in the LNG field,” according to Holland & Knight in an analysis dated 29 January. The international law firm said this raises the question of whether further development of LNG facilities could hurt US citizens as higher percentages of produced gas are exported. “This line of thinking follows the historical rhetoric on this issue as domestic users of natural gas want to ensure their feedstock price is stable. To support those claims, recent studies have concluded that ‘higher LNG exports create a tighter domestic natural gas market (all else held equal), increasing domestic natural gas prices.’” Could unintended consequences of these recent announcements rear up in the future? And could they be a behemoth for the US or global markets? For Further Reading Growth in 2022 US LNG Liquefaction Capacity Hits Top of the Charts by Pat Davis Szymczak, SPE Oil and Gas Facilities.
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Qin, Yucheng. "A Century-old “Puzzle”: The Six Companies' Role in Chinese Labor Importation in the Nineteenth Century." Journal of American-East Asian Relations 12, no. 3-4 (2003): 225–54. http://dx.doi.org/10.1163/187656103793645289.
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AbstractUniversity of Hawaii at Hilo In 1864, Win Kang embarked on a steamship for California from an interior town near Canton in China, the first member of the Kang family to emigrate. He was sick, and had no friends on the ship or in California. When the steamship landed in San Francisco, about a thousand Chinese went aboard, including a secretary from the Ning Yeung huiguan or Ning Yeung Company who wanted to see if there were any countrymen from his district of China. Ning Yeung huiguan was just one of the huiguan in San Francisco. The secretary found Win Kang and took him to the company hall on Broadway. In the huiguan house, he was fed and nursed for about two weeks until he regained his health. He then went to the temple on the upper floor of the huiguan building and made thank-offerings to the gods. In the next few years, the secretary helped him to find a job, defended him in court, prosecuted the man who robbed him in a Barbary Coast alley, adjudicated a dispute he had with another Chinese, and helped prove that he was innocent of robbery charges (it turned out that the culprit was his employer's son). He paid the huiguan 5 or 6 for the assistance he received when he was sick.
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TERSHY, BERNIE R., DAWN BREESE, and DONALD A. CROLL. "Human perturbations and conservation strategies for San Pedro Mártir Island, Islas del Golfo de California Reserve, México." Environmental Conservation 24, no. 3 (1997): 261–70. http://dx.doi.org/10.1017/s0376892997000349.
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Many sea-birds are dependent for breeding on islands free from both mammalian predators and high levels of human disturbance. Yet human use of small islands appears to be increasing in many parts of the world, including the >150 islands in the Gulf of California, México. For this reason, the frequency and activities of human visitors to San Pedro Mártir Island, one of the most important sea-bird nesting sites in México, were studied over the course of 14 months of field work between 1990 and 1992. On average >350 people per month visited the near-shore waters. The most important visitors were: (1) commercial fishers in small open boats called pangas; (2) commercial fishers in larger ships; (3) private sport-fishers; and (4) commercial environmental-tourism groups. Private sport-fishing boats were most frequently observed, but private sport-fishers rarely landed on shore and caused little apparent disturbance to nesting or roosting sea-birds or California sea-lions (Zalophus californicus). Commercial companies concerned with environmental tourism also caused little apparent disturbance to sea-birds or sea-lions, but only because the company that brought the majority of 'ecotourists' developed and followed guidelines to minimize disturbance. Disturbance caused by all tourists can be reduced at minimal cost to both tourists and protected-area managers. Commercial fishers were responsible for most of the apparent disturbances to sea-birds and sea-lions; decreasing this apparent impact will be more difficult. Most apparent human impact was found to be short term and localized. However, commercial fishers and scientific researchers have the potential to cause long-term changes to the terrestrial ecology of the island by introducing exotic species.
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Thilmany, Jean. "Speaking Different Languages." Mechanical Engineering 123, no. 02 (2001): 53–55. http://dx.doi.org/10.1115/1.2001-feb-3.
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This article illustrates the importance of interoperability between computer-aided design (CAD), computer-aided manufacturing (CAM), and computer-aided engineering (CAE) software. Interoperability is an intricate concept, rife with accusation and blame-laying, and dependent on the unseen algorithms and mathematical equations that drive the lines and geometries CAD users see on screen. At the Daratech 2000 summit, a panel of technology users and technology vendors worked together to draft what was called a symposium communique that challenged suppliers to cooperate more with one another to move toward interoperability. The communique calls the interoperability issue one of the most troublesome aspects of CAD, CAM, and CAE usage. PTC in Waltham, MA, has released Associate Topology Bus, a tool that thy company says helps engineers share data between systems by allowing them to exchange geometry as well as what the company calls design-intent, between systems. Autodesk of San Rafael, California, offers interoperable features as what it calls DWG linking between its AutoCAD software and its 3D Studio Viz, a system used by architects. Its Mechanical Desktop software can read printed circuit board data in intermediate data format (IDF) and convert it to AutoCAD objects suitable for further mechanical design and manufacturing applications.
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Nixon, Brice. "The business of news in the attention economy: Audience labor and MediaNews Group’s efforts to capitalize on news consumption." Journalism 21, no. 1 (2017): 73–94. http://dx.doi.org/10.1177/1464884917719145.
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This article analyzes the business of news in the early 21st century through a case study of the US newspaper company MediaNews Group. It examines the company’s efforts over the past decade to create sources of revenue while the US newspaper industry faced a growing financial crisis. This article argues it is necessary to rethink the political economy of news to see that power over news consumption is the foundation of the business of news. The concepts of an attention economy and audience labor are used to reframe the process of capitalizing on news as, fundamentally, a process of gaining power over attention in order to treat it as an exploitable form of audience labor and thereby generate revenue from news consumers or advertisers. This article then presents a study of the strategies for generating revenue used by MediaNews Group from 2006 to 2016, focusing on its clusters of newspapers in California. Ownership consolidation was the company’s key strategy until its debt and the industry’s crisis forced it into bankruptcy. The company then pursued a series of digital strategies: digital advertising, paywalls, mobile distribution, citizen journalism, copyright infringement lawsuits, and Google Consumer Surveys. None proved profitable enough, and in 2016, the company returned to ownership consolidation. MediaNews Group’s efforts over the past decade demonstrate the inescapable truth that power over attention is the key to the business of news: Capitalizing on news requires power over news consumption as a form of attention that can be exploited as news audience labor.
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Rice, James. "Combined Environments Facility for Externally Carried Aircraft Stores." Journal of the IEST 34, no. 5 (1991): 29–33. http://dx.doi.org/10.17764/jiet.2.34.5.053154t515148264.
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Raytheon Company, Electromagnetic Systems Division (ESD), Goleta, California, has recently completed a facility that simulates the environments measured on the AN/ALQ-184 EW Jammer Pod during a series of flight tests. The laboratory uses high-intensity acoustic excitation to duplicate the effects of turbulent aerodynamic flow, vibration exciters to drive the lower frequency air frame structural motions, temperature-conditioned air across the store to simulate the effects of frictional skin heating or frigid conditions, and temperature-conditioned coldplate fluid to create the correct thermal effect on the high voltage section of the pod (see Figure 1). This approach to testing externally carried stores builds on the work that has been done by the Navy at the Pacific Missile Test Center (PMTC), Point Mugu, California. The primary differences are in the use of two distinct thermal profiles applied simultaneously to different portions of the test item, and the use of multiple accelerometers in the control of the vibroacoustic environment. Special considerations had to be taken into account in the design of the test facility. Overall sound pressure levels of 155 dB were required to achieve the desired pod response. Space restrictions caused the facility to be placed within 21.3 m (70 ft) of the property boundary in an area zoned as a research park. Water restrictions in Santa Barbara County prevented the use of a water cooling system for equipment typically cooled by liquid. Both problems were addressed and successfully overcome. The completed lab is now being used for reliability growth testing and for lot sampling of the production pods.
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Brunson, Ann, Richard H. White, and Ted Wun. "Incidence and Risk Factors for Intracranial Hemorrhage in Californians with Immune Thrombocytopenia." Blood 118, no. 21 (2011): 1161. http://dx.doi.org/10.1182/blood.v118.21.1161.1161.
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Abstract Abstract 1161 Introduction: Intracranial hemorrhage (ICH) is thought to be an uncommon event in patients with immune thrombocytopenia (ITP), with reported cumulative incidences of approximately 1%. Most studies have drawn from single institution experiences. We determined the incidence using a large population-based administrative database. Methods: Using the California Office of Statewide Health Planning and Development Patient Discharge Dataset, we identified all the records of Californians discharged with a diagnosis of ITP from 1991–2009. We then limited analysis to cases with ITP as the principal diagnosis. Similarly, all cases with a diagnosis of ICH (see types below) in any of the first 5 diagnosis fields were identified and merged with the ITP cohort. Univariate analysis and Cox proportional hazard modeling were then done to determine associations with ICH. Results: A total of 37,780 unique patients were initially identified with an ITP code, of which 13,651 were in the principal position and comprise the analysis cohort. This cohort was 60% female, 60% White, 22% Hispanic, 8% Asian, and 7% African-American with a median age of 53 years. Three hundred sixty-four cases had an ICH (cumulative incidence 2.67 %) at a median of 844 days after the first admission for ITP; 109 occurred with the first hospitalization for ITP. The median age of patients with ICH was 67 years. One hundred thirty-five cases with ICH had a splenectomy a median of 296 days prior to their hemorrhage. Of the ICH cases, 65 were known to have died (death statistics available only through 2007); 41 of these deaths were during the admission for the intracranial hemorrhage. Discussion: The cumulative incidence of ICH in this large cohort of Californians with ITP was 2.67%, higher than that reported from another population-based study with a smaller number of patients, and from single institution studies. The median age in this study is older than in other reports. The death rate for ICH hospitalization was 11.3% (41/364). Increasing age and certain medical co-morbidities were associated with increased hazard of ICH, as was diagnosis of lupus. Splenectomy was not associated with either increased or decreased hazard, but as this procedure was likely performed only in more severely affected but otherwise healthier patients this result is difficult to interpret. The finding of increased hazard of ICH in Hispanics and Asians with ITP is novel and unexplained. Intracranial hemorrhage may be a more common complication of ITP than previously appreciated. Disclosures: Wun: Daiichi Sankyo Company, Ltd. and Eli Lilly and Company: Research Funding.
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Susilo, Bintang Arhya Wisesha, and Dodik Ariyanto. "ANALYSIS OF FINANCIAL PERFORMANCE AND COMPANY SHARES BEFORE AND AFTER SEASONED EQUITY OFFERINGS." TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN 4, no. 6 (2024): 966–76. http://dx.doi.org/10.55047/transekonomika.v4i6.712.
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Seasoned Equity Offerings (SEO) is a company strategy to increase capital by issuing new shares to existing investors. The goal of this study is to evaluate the financial success of the corporation prior to and following search engine optimization (SEO) by examining indicators such as current ratio, debt to equity ratio, return on assets, price to book value, and stock returns. This research uses secondary data from 76 companies listed on the Indonesia Stock Exchange (BEI) that carried out SEO in the 2017-2021 period. Data were analyzed using descriptive statistics, the Kolmogorov-Smirnov normality test and the Wilcoxon Signed Rank Test to see notable differences between financial performance and stock performance before and after SEO. The research results show that there are significant differences in the proxies for current ratio, dept to equity ratio, price to book value and stock returns after SEO, but there are no significant differences in the proxies for return on assets.
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Hoo, Wong Chee, Chong Kim Loy, Aw Yoke Cheng, Donna Tunong Sigar, Zamzul Khairi Bin Zulkifli, and Joannie Jomitol. "Impact of Search Engine Optimization Dimensions on SME Companies using Online Promotion in Malaysia." WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 20 (May 15, 2023): 998–1007. http://dx.doi.org/10.37394/23207.2023.20.92.
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This study aims to investigate the influence of Search Engine Optimization (SEO) aspects on Online Promotion among Malaysian SME companies. The literature identifies four SEO dimensions that influence Online Promotion: SEO Connectivity, SEO Competitiveness, SEO Experience, and SEO Techniques. The online survey received 153 responses from Malaysian SME service providers. In addition to descriptive statistics, the data were subjected to Partial Least Squares-Structural Equation Modelling (PLS-SEM) analysis. The proposed framework builds a strong relationship between SEO Dimensions and Online Promotion for Malaysian SME businesses. According to the analysis findings, there is a significant relationship between SEO Competitiveness and Online Promotion for Malaysian SME businesses. In addition, the data found a significant relationship between SEO Experience and Online Promotion. The value of SEO Competitiveness and SEO Experience, as well as the responses to the study, show that these tactics are frequently used in Online Promotion for SME companies in Malaysia. The findings will help company decision-makers enhance their internet presence and reach. It may result in decreased marketing expenses and a rise in new clients, consequently boosting the company's sales revenue.
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Rahma, Rindia Aulia, and Mahmudin Mahmudin. "PENERAPAN TEKNIK SEARCH ENGINE OPTIMIZATION (SEO) PADA WEBSITE COMPANY (Studi Kasus: www.sargentrack.com)." JURNAL TEKNIK INFORMATIKA UNIS 10, no. 2 (2022): 144–49. https://doi.org/10.33592/jutis.v10i2.2852.
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PT. Mustikarama Citraperdana merupakan sebuah perusahaan yang bergerak di bidang produk keamanan dan perlindungan serta sebagai solusi penyimpanan yang memiliki merek dagang SARGENTRACK. Dalam memasarkan produknya, PT. Mustikarama Citraperdana menggunakan sebuah media berupa website dengan alamat www.sargentrack.com. Namun, terdapat 2 (dua) permasalahan pada website, yaitu kurangnya pengunjung website, dan hasil pencarian search engine berdasarkan keyword yang ditargetkan tidak berada di posisi teratas atau halaman pertama yang mengakibatkan popularitas website menurun. Berdasarkan hal tersebut maka perlu dilakukannya analisis terhadap website SARGENTRACK agar dapat meningkatkan nilai website dan berada di posisi teratas atau halaman pertama pada mesin pencari. Metode yang digunakan adalah metode SEO. Setelah SEO diterapkan, posisi situs di SERP Google akan diuji selama beberapa minggu untuk melihat bagaimana teknik SEO berkembang. Hasil yang diharapkan dalam penerapan metode SEO mampu meningkatkan value SERP (Search Engine Result Pages) website pada search engine dan berhasil di index ke halaman pertama oleh Google.
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Shiue, Fu-Jiing, and Yi-Yin Yen. "How international competitiveness moderates the relationship between corporate governance and seasoned equity offering underpricing." Corporate Ownership and Control 14, no. 4 (2017): 314–27. http://dx.doi.org/10.22495/cocv14i4c1art13.
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When a company exhibits favorable management performance, investors may have higher intention to purchase its stock at a premium price; the company may also make more desirable decisions in international expansion, attain higher international competitiveness, win the preference of investors, and thus exhibit a higher stock price, which results in higher seasoned equity offering (SEO) underpricing. Therefore, international competitiveness possibly plays a crucial moderating role between corporate governance and SEO underpricing. The empirical results of this study show that compared with government-controlled companies, international competitiveness strengthens the relationship of SEO underpricing with one-family-controlled companies, two-or-more family-controlled companies, and manager-controlled companies. Accordingly, companies should improve their international competitiveness and conduct favorable corporate management to elicit the investment intention of market participants worldwide.
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Mahmutović, Kenan. "The state of SEO of e-commerce websites that sell electronics in Bosnia and Herzegovina and the impact of SEO factors on traffic and revenue." Ekonomski vjesnik 37, no. 2 (2024): 265–84. https://doi.org/10.51680/ev.37.2.5.
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Purpose: The research aims to assess the SEO status of electronics e-commerce websites in Bosnia and Herzegovina and analyze the impact of certain SEO factors on website traffic and company revenue.Methodology: Empirical research was conducted on 47 out of 50 identified e-commerce websites that sell consumer electronics in Bosnia and Herzegovina. Descriptive statistical analysis was used to determine the share and structure of organic search visits, the current state of SEO factors, and their impact on user experience and visitor behavior. Path analysis was used to identify and quantify the relationship between SEO factors and website traffic as well as between website traffic and company revenue.Results: Organic search visits represent 23.6% of traffic, with branded visits comprising 48.9%. Mobile optimization needs attention, with 6.4% lacking mobile-friendly design and 75.4% exhibiting poor mobile performance. Desktop performance scores are generally low, with only 12.8% rated as good. An average number of pages per visit is 2.67, and the average bounce rate is 61.4%. The authority score, which measuresthe quantity and quality of backlinks, has a strong positive impact on the number of keywords. In turn, the number of keywords has a strong positive impact on the number of visits. Finally, visits have a strong positive impact on the revenue of e-commerce websites.Conclusion: Path analysis determined the link between SEO factors, traffic, and revenue. Recommendations of the most critical tactics for attracting web visitors and improving user experience and retention through SEO optimization are given.
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Violetta, Vinny, and Jenjang Sri Lestari. "PENGARUH KONSERVATISME AKUNTANSI TERHADAP ABNORMAL RETURN SAHAM PADA SAAT PENGUMUMAN SEASONED EQUITY OFFERINGS." MODUS 27, no. 1 (2016): 77. http://dx.doi.org/10.24002/modus.v27i1.570.
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This study aims to determine the efect of conservatism against abnormal stock returns during the announcement of Seasoned Equity Oferings (SEO) companies listed on the Stock Exchange. Tis study was conducted to see the efect of accounting conservatism towards abnormal return during the announcement of SEO. Tis study also uses the control variables of size and leverage. The sample in this company using the 39 companies listed on the Stock Exchange and ofering additional shares during 2011-2013. Results from the study showed that conservatism has a signifcant positive efect on abnormal stock returns during the announcement of SEO. Control variables leverage signifcant negative efect on abnormal stock returns during the announcement of SEO. While size has no efect on abnormal stock returns during the announcement of SEO.Keywords: abnormal return, conservatism, leverage, seasoned equity ofering
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DALE, ROBERT. "Industry Watch." Natural Language Engineering 13, no. 2 (2007): 185–89. http://dx.doi.org/10.1017/s1351324907004573.
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“Powerset Hype to Boiling Point”, said a February headline on TechCrunch. In the last installment of this column, I asked whether 2007 would be the year of question-answering. My query was occasioned by a number of new attempts at natural language question-answering that were being promoted in the marketplace as the next advance upon search, and particularly by the buzz around the stealth-mode natural language search company Powerset. That buzz continued with a major news item in the first quarter of this year: in February, Xerox PARC and PowerSet struck a much-anticipated deal whereby PowerSet won exclusive rights to use PARC's natural language technology, as announced in a VentureBeat posting. Following the scoop, other news sources drew the battle lines with titles like “Can natural language search bring down Google?”, “Xerox vs. Google?”, and “Powerset and Xerox PARC team up to beat Google”. An April posting on Barron's Online noted that an analyst at Global Equities Research had cited Powerset in his downgrading of Google from Buy to Neutral. And, all this on the basis of a product which, at the time of writing, very few people have actually seen. Indications are that the search engine is expected to go live by the end of the year, so we have a few more months to wait to see whether this really is a Google-killer. Meanwhile, another question remaining unanswered is what happened to the Powerset engineer who seemed less sure about the technology's capabilities: see the segment at the end of D7TV's PartyCrasher video from the Powerset launch party. For a more confident appraisal of natural language search, check out the podcast of Barney Pell, CEO of Powerset, giving a lecture at the University of California–Berkeley.
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Kim, Namseok. "A Study on the Significance of Establishment and Current Performance Status of Ramiraga Opera Troupe(Ramira Gageukdan)." National Gugak Center 50 (October 31, 2024): 39–76. http://dx.doi.org/10.29028/jngc.2024.50.39.
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Ramiraga Opera Troupe(Ramira Gageukdan) was founded by Seo Uisik, Seo Hangseok, and An Giyeong, and its predecessor was the Columbia Musical Troupe(Columbia Akgeukdan). Seor Uisik decided to establish an indigenous opera troupe in order to culturally oppose the Japanese policy of suppressing speech and writing, and for this purpose, he formed Columbia Musical Troupe(Columbia Akgeukdan) under Columbia Record Company in partnership with Columbia Record Company. And he organized Joseonyeheungsa and took the lead in planning the works and operating the theater company, and entrusted the composition of the works and performance direction to his former colleague Seo Hangseok. In addition, An Giyeong was in charge of composing the music necessary for the opera and assigning it to Korean opera work. These series of efforts led to the birth of the Ramira Gageukdan. Ramira Gageukdan officially held its inaugural performance in December 1941, performing 〈Kongjwipatjwi〉 and 〈Gyeonujingnyeo〉 at Bumingwan. ince then, the two works and 〈Galaxy〉 have emerged as representative works of Ramiraga Opera Troupe(Ramira Gageukdan) and are remembered as typical examples of ‘Korean local opera’. This study aims to examine the founding process and origins of Ramira Gageukdan, as well as its representative performances and aesthetic characteristics. Ultimately, this study was designed to examine the situation of the Korean theater world in the 1940s, which was oriented toward indigenous theater troupes, and to discuss its historical significance.
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Santoso, Agung, Dwi Lesno Panglipursari, and Abu Amar Fikri. "Strategi Pemasaran Menggunakan Iklan Digital Marketing Berbasis SEO (Search Engine Optimization)." IQTISHADequity jurnal MANAJEMEN 6, no. 2 (2024): 162–67. https://doi.org/10.51804/iej.v6i2.16412.
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Digital marketing advertising is a form of marketing that a company or brand uses to promote products using digital media or the internet. It aims to provide information and influence the public to buy and use its products. One of the digital marketing techniques used is SEO. SEO preparation is the first step before conducting an SEO process. It involves preparing the rules for using keywords used from both online ads, social media, and external links on each media. So when visitors want to search for information, they type keywords into Google. The SEO process will work according to the rules consisting of title, description and tags then it will be directly optimized. Optimization is divided into 2, namely on-page optimization, namely how to optimize content to increase visibility and improve performance on a website page. Off-page optimization is a way to optimize a website and improve performance from outside the website page
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Ihya Syihabul Fadli, Nuke Puju Lestari, and Ananda Alifia Putri. "Implementation of White Hat SEO-Based Digital Incubator Platform." International Transactions on Education Technology (ITEE) 1, no. 2 (2023): 122–30. http://dx.doi.org/10.33050/itee.v1i2.314.
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Advances in information technology are developing rapidly in various areas of life. The Internet is one of the most influential information and communication technologies. A website, one of the Internet technologies, is not only a medium of information, but also a process that supports a company's business. No effect. SEO (Search Engine Optimization) is one of the advertising methods using search engine optimization so that the website created by our company will be displayed on the top of the search engine page or on the first page (first page). This research was initially conducted on the Business Incubator website, which did not follow his SEO techniques. Then some steps were also taken by implementing on-page SEO techniques such as title tag, content, meta keywords, keyword optimization for meta description and sharing on social media. This point. A test as a benchmark for successful implementation of SEO techniques. As a result of implementing SEO techniques, his website's SERP (Search Engine Results Pages) on search engines increased and in the second month he successfully landed on Google's second page and was indexed by Google Search. The first page was not successful in March.
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Ihya Syihabul Fadli, Nuke Puju Lestari, and Ananda Alifia Putri. "Implementation of White Hat SEO-Based Digital Incubator Platform." International Transactions on Education Technology (ITEE) 1, no. 2 (2023): 122–30. http://dx.doi.org/10.34306/itee.v1i2.314.
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Advances in information technology are developing rapidly in various areas of life. The Internet is one of the most influential information and communication technologies. A website, one of the Internet technologies, is not only a medium of information, but also a process that supports a company's business. No effect. SEO (Search Engine Optimization) is one of the advertising methods using search engine optimization so that the website created by our company will be displayed on the top of the search engine page or on the first page (first page). This research was initially conducted on the Business Incubator website, which did not follow his SEO techniques. Then some steps were also taken by implementing on-page SEO techniques such as title tag, content, meta keywords, keyword optimization for meta description and sharing on social media. This point. A test as a benchmark for successful implementation of SEO techniques. As a result of implementing SEO techniques, his website's SERP (Search Engine Results Pages) on search engines increased and in the second month he successfully landed on Google's second page and was indexed by Google Search. The first page was not successful in March.
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Gómez Cavazos, Enrique Esteban. "Lower California development company." Labor e Engenho 15 (August 6, 2021): e021004. http://dx.doi.org/10.20396/labore.v15i00.8663983.
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Una concesión territorial a finales del siglo XIX a la Mexican Land and Colonization Company de capital Británico que años atrás fue comprada a la International Company of México de capital estadounidense, desarrolla un inicial proyecto económico y urbanístico tratando de construir una colonia de irrigación para el valle de San Quintín y un centro agrícola potente como capital de la compañía. El interés del régimen de Porfirio Díaz (1876-1910) en ocupar estratégicamente el territorio y poblar la lejana península tenía una intención clara, la de desarrollar a través del capitalismo extranjero diversas poblaciones y tratar de consolidar ciudades en la costa del Pacifico. La colonia inglesa de San Quintín es un ejemplo del proyecto territorial del Porfiriato en la península de Baja California y cuenta con un valioso patrimonio industrial desapercibido que debe de ser reconocido. Por eso, el objetivo de este texto en buscar en la historia industrial para encontrar las piezas en el territorio que narren su origen y describan su identidad.
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Nurmayanti, Poppy, Yesi Mutia Basri, Emrinaldi Nur DP, and Novita Indrawati. "The relationship between social entrepreneurship orientation, business planning, and competitive advantage on cooperative performance: Moderation of the socio-economic context." Problems and Perspectives in Management 22, no. 4 (2024): 623–34. https://doi.org/10.21511/ppm.22(4).2024.47.
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This study delves into the determinants influencing the efficacy of social enterprises, specifically cooperatives. This study aims to examine the interaction between social entrepreneurial orientation (SEO), strategic planning, and competitive advantage in shaping cooperative performance, accounting for the moderating influence of the socio-economic context. A population of cooperatives in Indargiri Hilir and Bengkalis regencies, Riau Province, Indonesia, served as the study’s focus. A sampling strategy was employed to distribute 500 questionnaires to cooperative managers. Of these, 298 were returned and analyzed using partial least squares (PLS). The findings corroborate a positive association between SEO and financial performance with a p-value of 0.000. Likewise, SEO affects competitive advantage and company planning (p-value 0.000). The exploration indicates no mediating role for business strategy in the relationship between financial performance and SEO, with a p-value of 0.136. However, strategic planning acted as a mediator in the relationship between SEO and social performance (p-value 0.011). Moreover, the findings show that SEO has a favorable influence on social performance through competitive advantage with a p-value of 0.000. Thus, the moderating role of socio-economic context on the relationship between SEO and financial performance can be proven with a p-value of 0.000, as well as on the relationship between business planning and financial performance with a p-value of 0.016. These empirical findings can inform policymakers’ strategic development of inclusive and sustainable policies that foster growth and resilience of cooperatives. AcknowledgmentAuthors are grateful to LPPM Riau University for providing research grants with contract number 993/UN19.5.1.3/AL.04/2024.
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Dalbouh, Mahmud Agel Abu. "Features of the development of search optimization in the strategy of electronic marketing." E3S Web of Conferences 419 (2023): 02020. http://dx.doi.org/10.1051/e3sconf/202341902020.
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The main purpose of the study is to determine the features of the development of search engine optimization in the strategy of e-marketing companies. The features of the e-marketing strategy and its relevance in business are considered. The existing theories of SEO organization were identified - this made it possible to highlight the specifics of the organization of search engine optimization in the e-marketing strategy. The need to study the features of the organization of SEO in the electronic marketing of companies is highlighted, taking into account development trends. The key goals, methods and tools of SEO are classified. The optimal composition of the team for SEO-optimization of the company’s website has been formed, taking into account the development trends of the company and the global market. A structural and logical analysis of the existing SEO tools, which is applicable in the e-marketing strategy of modern companies, was carried out, which ensured the identification of the main trends in the development of marketing and its main elements to achieve strategic goals and ensure efficiency. The main trends in the development of SEO in the email marketing strategy of companies are highlighted with details and characteristics of the main features. Theoretical approaches are formed and the results of the study of the features of the development of SEO in the e-marketing strategy are tools for the practical application of these recommendations in the formation of a company’s marketing strategy for promoting a website, positioning the company’s brand to ensure increased efficiency.
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ТИТОВА, Н. А. "IMPROVING THE COMPETITIVENESS OF THE COMPANY BY OPTIMIZING COMMERCIAL, BEHAVIORAL FACTORS AND SITE USABILITY." Экономика и предпринимательство, no. 12(149) (May 21, 2023): 872–80. http://dx.doi.org/10.34925/eip.2022.149.12.169.
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В статье представлены результаты аудита качественных и количественных показателей работы сайта компании, диагностики проблем его SEO-оптимизации, а также анализа успешности реализации факторов ранжирования сайтами конкурентов. На основании проведенного исследования были разработаны практические рекомендации по оптимизации сайта в отношении коммерческих, поведенческих факторов ранжирования сайта и его юзабилити с целью повышения конкурентоспособности компании. The article presents the results of the audit of qualitative and quantitative indicators of the company's website, diagnostics of problems of its SEO optimization, as well as analysis of the success of the introduction of ranking factors by competitors' sites. Based on the conducted research, practical recommendations were developed for optimizing the site in relation to commercial, behavioral factors of ranking the site and its usability in order to increase the competitiveness of the company.
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Кавгић, Александар Петар. "USE AND TEACHING OF SEO, VOICE AND TONE GUIEDLIENES:." Годишњак Филозофског факултета у Новом Саду 48, no. 1-2 (2024): 45–66. http://dx.doi.org/10.19090/gff.v48i1-2.2381.
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This qualitative, case-study research analyses workplace English (WE) to determine how the interplay of voice and tone guidelines and search engine optimizations (SEO) guidelines shapes the use of English in marketing content of an IT companies, as well as how much English teaching at the IT company caters to the needs of WE users in that respect. The research is based on two main resources: 1) a corpus of approximately 40 blogs and 100 website news articles which were compiled into a corpus in their draft, reviewed and post-SEO versions and 2) learning materials used in English classes for, allegedly, improving WE, including voice, style and SEO skills. The research was conducted in two phases. First, the revisions and edits in the corpus were identified and mapped to voice, tone, style and SEO guidelines, in order to see if edits do indeed target these aspects of WE use. Secondly, the teaching materials were analyzed to identify how they were crafted to address the main issues identified in the use of WE in respect of tone, voice and, in particular, SEO. This approach is based on the rules of qualitative research in public relations and marketing communication (Daymon & Holloway, 2010). The research shows that, in addition to struggling with voice and tone guidelines, employees also have trouble meeting the SEO guidelines, which may all be due to suboptimal WE teaching and learning materials which put too much emphasis on fine details of English usage, but not on the specialized requirements of IT companies in terms of voice, tone, style and SEO. The research also provides guidelines for improving WE teaching practice in terms of style, voice and, crucially, SEO requirements.
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Dewanto, Fiky Budi, Muhammad Habib Purnama Febrian, Muhammad Raihan Amir, and Ida Farida Adi Prawira. "Penerapan SEO Dalam Strategi Pemasaran Perusahaan." Jurnal Maneksi 12, no. 4 (2023): 709–15. http://dx.doi.org/10.31959/jm.v12i4.1900.
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This article aims to determine the influence of implementing SEO (Search Engine Optimization) in marketing company. In this article, data were collected using the SLR (Systematic Literature Review) method and analyzed qualitatively. Findings suggest that as time goes by, trading companies are starting to adapt by changing their conventional trading systems to modern systems, including their marketing strategies to reach wider and more target markets. A modern marketing strategy that combines digital media with marketing skills has become a new marketing technique called digital marketing. Digital marketing can be maximized by utilizing the internet as a marketing medium, one of which is by creating a website that markets the company's products or services. In order to compete with other websites, the website created must also be optimized for use, one of which is by implementing SEO. SEO optimizes a company's website so that it remains at the top of the first page of searches on search engines. In addition, implementing SEM (Search Engine Marketing) in the form of advertising on search engines, will have an impact on traffic from potential consumers and be able to increase sales of the products or services offered. Keywords: SEO; digital marketing; marketing strategy.
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ERVINA, NANCY IKA, and MUSDHOLIFAH MUSDHOLIFAH. "Analisis Kinerja Keuangan PT. BNI (Persero) Tbk Sebelum dan Sesudah Melakukan Seasoned Equity Offerings." BISMA (Bisnis dan Manajemen) 3, no. 1 (2018): 34. http://dx.doi.org/10.26740/bisma.v3n1.p34-48.
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Seasoned equity offering (SEO) is done by public company which need seasoned loan to costing operational activities and invest. Except to costing operational activities and invest a company, this offering can used to looking for seasoned loan to pay company loan. The aim of this study is to analyze financial performance of PT. BNI (Persero) Tbk before and after seasoned equity offering (SEO) with CAMELS (Capital, Assets Quality, Management, Equity, Liquidity, dan Sensitivity) measurement. This research represent descriptive which purposed to collect information about exist symptom. This research is done in PT. BNI (Persero) Tbk. Ratio analysis are using Capital : CAR, Assets Quality : KAP1 dan KAP2, Earning : ROA dan BOPO, Liquidity : NCM to CA dan LDR, which later from the ratio can be explained its meaning. The conclusion of this research that financial performance PT. BNI (Persero) Tbk generally before seasoned equity offering (2006) is better than after seasoned equity offering (2008) which is in first period (January – March), second period (April – June), and third period (July – September). Therefore in fourth period (October - December) 2008, financial performance PT. BNI (Persero) Tbk is better than 2006.
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Yendra. "The Role of Digital Marketing in Improving Company Financial Performance." Atestasi : Jurnal Ilmiah Akuntansi 6, no. 1 (2023): 474–92. http://dx.doi.org/10.57178/atestasi.v6i1.867.
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This study investigates the role of digital marketing strategies in enhancing a company's financial performance through a systematic literature review. It focuses on the impact of Search Engine Optimization (SEO), content marketing, and the integration of multiple digital marketing channels, as well as the influence of critical metrics like Customer Acquisition Cost (CAC), Return on Investment (ROI), and Customer Lifetime Value (CLV). The research employs a qualitative approach, analyzing peer-reviewed articles and relevant literature from the past decade sourced from databases such as Scopus, Web of Science, and Google Scholar. Thematic analysis was conducted to synthesize findings on the effectiveness of digital marketing strategies and metrics. Results indicate that SEO and content marketing significantly boost organic traffic and financial metrics, enhancing sales and customer retention. The integration of multiple digital channels amplifies these effects, improving overall ROI. Effective management of CAC, ROI, and CLV is crucial for financial optimization, with strategies focusing on personalized marketing and data-driven approaches showing the most success. External factors such as economic conditions and technological advancements moderate these effects. The study highlights the importance of adopting integrated digital marketing strategies and adapting to external changes and consumer behavior to sustain financial performance. Future research should explore industry-specific applications and the role of emerging technologies.
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Ponomarenko, Ihor, and Alina Sapian. "Internet marketing tool – SEO-optimization of the enterprise site." Problems of Innovation and Investment Development, no. 25 (June 30, 2021): 84–89. http://dx.doi.org/10.33813/2224-1213.25.2021.9.
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The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.
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Gek, Danil, Vladislav Kukartsev, Vadim Tynchenko, Aleksandr Bondarev, Maria Pokushko, and Natalya Dalisova. "The problem of SEO promotion for the organization’s web representation." SHS Web of Conferences 69 (2019): 00122. http://dx.doi.org/10.1051/shsconf/20196900122.
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The article describes the problem of search engine optimization of a new web-site of any organization and the approaches to make better results in different search engines. The new site is difficult to bring to the top search engine rankings. This article describes the study of the new web-site SEOpromotion. The authors took the site of the organization for the sushi and rolls delivery in Krasnoyarsk city, Russian Federation, which was created and uploaded to the hosting about a year ago. At the first stage, the technical optimization was completed: Robots.txt and Sitemap.xml files were configured, 404 page was set up and validation check was carried out. At the second stage, the content was worked out and a semantic core was formed. With the help of the Yandex service Wordstat.Yandex, key phrases were selected, which was used to advance the site. After that, a snippet was created which makes the link to the site more attractive to users. As a result of this work, the site has become 2 times more visible to potential customers of the company. Thus, properly implemented SEO optimization allows you to attract a significantly larger number of customers in the company.
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Rizky, Eriandani, and Agus Winarno Wahyu. "CORPORATE SOCIAL ACTIVITIES AND ADJUSTED FIRM PERFORMANCE: A SEO`S Context." Indian Journal of Economics and Business 20, no. 2 (2021): 329–43. https://doi.org/10.5281/zenodo.5409509.
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Abstract: This study examines the empirical effect of the relationship between corporate social activities and firm performance in the state-owned enterprises (SOEs). This paper focuses upon the SOE context due to specific regulations for this kind of company. This study analyzed the individual performance and industry-adjusted firm performance for both SOE and non-SOE. Based upon 683 firm-year observations, we found that corporate social responsibility (CSR) activities improve firm performance. Moreover, SOEs do not moderate the relationship between CSR activities and company performance. However, the subgroup analysis demonstrated different result. CSR significantly affects firm performance for the non-SOE companies and vice versa for the SOEs. This finding indicates that CSR activities as mandatory for SOEs might be the factor that caused the insignificant effect towards the SOEs’ performance. The research implicates to the regulators to set standards or guidelines for sustainability practices, especially for SOEs.
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Gaida, Debby, and Peter Konhaeusner. "The Implementation of SEO for Local Businesses – an Analyses of Event Locations in Berlin." ARPHA Conference Abstracts 7 (July 4, 2024): e129388. https://doi.org/10.3897/aca.7.e129388.
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The rapid evolution of the internet has made search engines an integral part of online navigation. Google, the dominant player in this arena, holds substantial influence over user preferences (Rabe 2023). Securing a high ranking on Google's search results is a coveted advantage for companies, especially regarding the high competition (Erlhofer 2023). This paper delves into the realm of Search Engine Optimization (SEO), specifically tailored to the unique needs of event locations in Berlin. Despite the critical role of SEO in online marketing, there is a noticeable gap in research focusing on its application for the business of event locations (Setiawan et al. 2022, Wiedmann 2018, Zanger and Drengner 2016). The COVID-19 pandemic has emphasized the paramount importance of a robust online presence for event locations. The shift to online and hybrid formats during the crisis underscored the significance of having a well-optimized website (Madray 2020, Zanger 2022). Even post-pandemic, the prevalence of online and hybrid events persists, necessitating effective online marketing strategies. Traditional offline advertising methods are limited in their reach, making online marketing, particularly SEO, a vital component for event locations to attract both local and international audiences (Werner et al. 2022, Zanger 2023).Understanding Google's ranking algorithm is fundamental to effective SEO. The algorithm considers over 200 components which are not specifically communicated directly by the company (Alpar et al. 2015). These can be broadly categorized into on-page and off-page factors. On-page factors involve content relevance, user-friendliness, and adherence to Google's "Core Web Vitals." Off-page factors, such as backlinks from reputable sources, contribute to a website's credibility. Personalization, incorporating user data and behavior, further refines search results (Erlhofer 2023). Basically Google uses the self-developed E-E-A-T principle (Experience, Expertise, Authoritativeness, Trustworthiness) when assessing the quality of a website (Google 2023).The study employs a three-step approach: website selection, SEO scorecard preparation, and result evaluation with SEO experts. The websites of event locations in Berlin used were filtered via the online directory "Eventinc", whereby the selected filter criteria guarantee comparability of the websites. The self-developed SEO scorecard, incorporating key on-page and off-page factors, is used for evaluation. Experts from the field of SEO and event locations provide insights through interviews, shedding light on the causes of inadequate SEO implementation and the perceived relevance of SEO compared to other marketing elements. The analysis of 33 event location websites in Berlin reveals a suboptimal implementation of SEO practices. The majority have a very poor to mediocre result, indicating room for improvement. The Google Business Profile emerges as the best-optimized area, while the internal link structure lags. Common errors include improper keyword usage, a lack of breadcrumbs, and formatting issues in headlines. The consensus among the experts is that a lack of focus on the topic and a shortage of personnel resources contribute to poor SEO implementation (Franke 2023, Raaf 2023, Riechert 2023).Despite the acknowledged importance of SEO in digital marketing, event locations in Berlin exhibit a trend of insufficient implementation. A lot of different factors, especially the prioritization of other marketing elements, contribute to this gap. Recommendations for better implementation include a collaborative approach between developers and SEO experts during website design, prioritizing SEO as a core marketing element, and increasing knowledge of the powerful tool in the companies (Franke 2023, Raaf 2023, Riechert 2023). The findings provide valuable insights for event locations and other businesses aiming to enhance their online visibility and engagement. Further research avenues could explore a broader scope, considering national or global analyses and delving into additional SEO criteria and tools. The study serves as a call to action for event locations to embrace SEO as a key driver of online success in the evolving digital area.
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Echeverri-Díaz, Jamilton, Óscar E. Coronado-Hernández, Gustavo Gatica, Rodrigo Linfati, Rafael D. Méndez-Anillo, and Jairo R. Coronado-Hernández. "Sensitivity of Empirical Equation Parameters for the Calculation of Time of Concentration in Urbanized Watersheds." Water 14, no. 18 (2022): 2847. http://dx.doi.org/10.3390/w14182847.
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The time of concentration is the time it takes a drop of water in a basin to travel from the most distant point to the outlet, and is one of the most important parameters, along with the morphometric characteristics, for determining the design flow rate in rainfall-runoff models. This study aims to determine the sensitivity of the parameters included in different equations for the calculation of the time of concentration. A case study was conducted on small, urbanized watersheds in the city of Montería, Colombia. The study uses information obtained through field work using GPS equipment and electronic total station, supplemented by geographic information contained in the city drawings of the local sewage company, which includes data on elevations above sea level with sub-metric precision. The time of concentration determined by the 12 empirical equations was compared to the results obtained from the equation proposed by the Natural Resources Conservation Service (NRCS), which was considered as a baseline formulation for the intricacy of calculation. Based on this comparison, it was found that the Carter equation is the one that best fits the results obtained from the NRCS equation because it displayed highly significant goodness of fit values. Even though the equations by Kirpich, Ventura, California Culvert Practice, Simas-Hawkins and TxDOT provide a relatively good fit compared to other empirical equations, they tend to over-estimate time of concentration values, which could lead to the under-estimation of the design flow rates. For this reason, sensitivity analysis of the parameters of these equations represents an alternative for improving the calculation of the time of concentration. The current research analyses deepen the influence of some parameters in the estimation of time of concentration. The research can also be used by designers and engineers in the city of Montería, Colombia, as an important reference to compute time of concentrations in urbanized watersheds.
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Merly, Marlyta Aryanti, and Yuli Hapsari Ayuningtyas. "The Impact of Digital Marketing through Websites on the Export of PT Fortuna Sukarasa Indonesia." INTERNATIONAL JOURNAL OF SOCIAL SCIENCE HUMANITY & MANAGEMENT RESEARCH 04, no. 02 (2025): 285–91. https://doi.org/10.5281/zenodo.14849358.
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This study explores the impact of digital marketing, particularly through website optimization, on the export performance of PT Fortuna Sukarasa Indonesia, a plywood supplier in the global market. As digital marketing becomes increasingly essential for expanding international reach, this research investigates how website optimization, SEO strategies, and social media integration contribute to improving export outcomes. The study employs a mixed-method approach, combining quantitative data on export growth and qualitative insights from interviews with the company’s marketing team. The results indicate that the effective use of SEO has significantly enhanced the company’s global visibility, resulting in increased international inquiries and sales. Furthermore, features such as live chat and detailed product catalogs on the website have improved customer engagement and trust. Despite these positive outcomes, challenges such as regulatory certifications, logistics costs, and meeting international standards remain significant obstacles. The study recommends continued optimization of digital strategies, the integration of AI for personalized marketing, and closer collaboration with logistics partners to address these challenges. The findings provide valuable insights for other SMEs in the plywood industry and beyond, illustrating the importance of leveraging digital tools to enhance export performance.
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HEIDE, Michael, Silvana PRODAN, and Barbara KREIS-ENGELHARDT. "Kommunikation als KPI im Employer Branding im Kontext der Sozialwirtschaft – eine Fallstudie." Journal of Media Research 17, no. 1 (48) (2024): 35–60. http://dx.doi.org/10.24193/jmr.48.2.
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The performance of a company is measured using a complex system of interconnected criteria. Furthermore, the crucial role of communication using signal theory in employer branding in the context of social economy organizations (SEO) is discussed. The aim of this article is to explore the interactions between SEO’s communication strategy and its employer brand. The authors use a case study as a qualitative research method and, due to the research background, limit the data collection to the EU member Germany. The results provide insights into the specific challenges and opportunities SEO faces in relation to employer branding. Particular attention is paid to the role of (digital) communication. An understanding can be developed of how the design and implementation of communication strategies have a direct influence on the perception of the employer brand in the social economy. Furthermore, practical implications are derived in order to specifically optimize communication approaches and at the same time increase employer attractiveness. This article contributes to understanding the connections between communication and employer branding using signaling theory. At the same time, concrete recommendations for action are formulated for SEO to be successful in the competition for qualified specialists and talent.
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Septiani, Putri, and Hendra Kurniawan. "Analisa Penggunaan Keyword Untuk Implementasi Search Engine Optimization (SEO)." Respati 15, no. 3 (2020): 83. http://dx.doi.org/10.35842/jtir.v15i3.376.
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INTISARIPerkembangan teknologi khususnya internet saat ini telah berkembang pesat dan telah memberikan dampak yang signifikan dalam kehidupan kita. Internet juga berpengaruh pada sistem penjualan, saat ini banyak toko dibuat secara online untuk memasarkan produknya. Hal itu dilakukan karena pasar online jaringannya lebih luas. Maka banyak toko memilih untuk beriklan secara online.CV. Master Multi Jaya merupakan perusahaan yang memproduksi dan menjual produk parfum laundry. Dalam mempromosikan produknya, CV. Master Multi Jaya menerapkan sistem online yaitu melalui Website. Namun saat ini belum dapat memaksimalkan jangkauan pasar karena website masih tergolong baru. Situs website tentunya tidak akan memaksimalkan promosi apabila pengunjung website tersebut tidak banyak. Maka dalam website penjualan tersebut dibutuhkan penerapan Search Engine Optimization (SEO). Search Engine Optimization (SEO) adalah salah satu teknik promosi dengan cara memanfaatkan pengoptimalan mesin pencari agar website yang sudah kita buat berada diperingkat teratas atau halaman pertama sebuah halaman mesin pencari. Kata kunci—Website, Penjualan, Teknologi, SEO, Promosi. ABSTRACTThe development of technology, especially the internet today has developed rapidly and has had a significant impact on our lives. The internet also affects the sales system, currently many stores are made online to market their products. This was done because the online market network is wider. So many stores choose to advertise online.CV. Master Multi Jaya is a company that manufactures and sells laundry perfume products. In promoting its products, CV. Master Multi Jaya applies an online system that is through the Website. But now it has not been able to maximize market reach because the website is still relatively new.The website certainly will not maximize promotion if there are not many website visitors. So in the sales website the application of Search Engine Optimization (SEO) is needed. Search Engine Optimization (SEO) is one of the promotion techniques by utilizing search engine optimization so that the website that we have created is ranked first or the first page of a search engine page.Kata kunci— Website, Sales, Technology, SEO, Promotion
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Shnaider, A. A. "Mass Media Trends: Implementation of AI, ML, SEO and Data Journalism in the Worldwide Media Landscape." Vestnik NSU. Series: History and Philology 21, no. 6 (2022): 59–68. http://dx.doi.org/10.25205/1818-7919-2022-21-6-59-68.
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This article refers to the use and implementation of new technologies, like AI (Artificial Intelligence), ML (Machine Learning), Big Data, data journalism and SEO optimization in traditional media, new media and brand journalism. The author explains what is “data journalism” in the opinion of Russian and English-speaking researchers. The article describes the main accidents and dates of the establishing of date journalism in the USA, Russia. The author examines how artificial intelligence and machine learning are implemented by editorial offices, as an example author takes “Forbes”, “Reuters”, “The Guardian” and other media outlets. This study is based on both primary and secondary sources of qualitative data to understand the challenges and opportunities to work in the ever-changing media landscape. Based on the empirical base, the author examines the implementation of data journalism in Latvia – using the materials published in collaboration with the author in the print magazine “Forbes Latvija” during the period of 2017– 2019. Based on research methods and the use of SEO tools while writing articles in English for an IT company in the period from 2019–2021, the author examines the impact of SEO promotion in traditional media, new media and brand journalism. There is a tendency nowadays that brand journalism is affecting the agenda of media, and having considered this issue in more detail, the author gives examples of specific SEO optimization and promotion tools that help brand journalism in achieving this goal.
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Cullen, Lorna. "Quintec Manufacturing Company, Anaheim, S. California." Circuit World 11, no. 4 (1985): 57–58. http://dx.doi.org/10.1108/eb043768.
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Dhianya, Ayuning Prameswari, and Aprianingsih Atik. "Proposed Digital Marketing Strategy for Textile Companies (Case Study: PT. Aneka Tekstil Indonesia)." International Journal of Current Science Research and Review 06, no. 02 (2023): 1082–85. https://doi.org/10.5281/zenodo.7622063.
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<strong>ABSTRACT: </strong>PT. Aneka Tekstil Indonesia commonly called ATENDO is a company engaged in the textile sector. ATENDO has been producing textile products for the past three years or so, but until now there are still many people who do not recognize and do not believe in this company. This company faces the problem of a lack of brand awareness and a sense of trust from the public, resulting in several transactions being canceled by potential customers. In the midst of this digitalization era, people get more information and trust a company digitally through the internet. This study aims to help companies deal with problems related to promotional issues using internal and external company analysis. The results of the analysis show that the company has not carried out a marketing strategy through digital marketing. The author proposes the implementation of a new marketing strategy using new digital marketing techniques by creating a website for the company, then implementing SEO, and creating several social media for the company as a means of information and communication for testimonials from customers, some of these strategies are based on the results of internal, external, and SWOT analysis of the company.
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Whalen, Kevin. "Indian School, Company Town." Pacific Historical Review 86, no. 2 (2017): 290–321. http://dx.doi.org/10.1525/phr.2017.86.2.290.
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During the early twentieth century, administrators at Sherman Institute, a federal Indian boarding school in Riverside, California, sent hundreds of students to work at Fontana Farms, a Southern California mega-ranch. Such work, they argued, would inculcate students with values of thrift and hard work, making them more like white, Protestant Americans. At Fontana, students faced low pay, racial discrimination, and difficult working conditions. Yet, when wage labor proved scarce on home reservations, many engaged the outing system with alacrity. In doing so, they moved beyond the spatial boundaries of the boarding school as historians have imagined it, and they used a program designed to erase native identities in order to carry their cultures forward into the twentieth century.
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Lopezosa, Carlos, Lluís Codina, and Mario Pérez-Montoro. "SEO and Digital News Media: Visibility of Cultural Information in Spain’s Leading Newspapers." Tripodos, no. 44 (February 5, 2021): 41–61. http://dx.doi.org/10.51698/tripodos.2019.44p41-61.
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This paper undertakes a comparative analysis of the visibility, and of other SEO indicators, of the culture sections of Spain’s leading digital newspapers —specifically, elmundo.es, elpais. com, lavanguardia.com, abc.es, elconfidencial.com and 20minutos.es— based on data collected by the media analytics company, comScore, and the web traffic metric, Alexa Rank. The analysis employs a set of positioning indicators: namely, a visibility index, keywords, social signals, keyword profiles, URLs, SERP-Snippets, reference domains and best anchor texts, as made available by SISTRIX, an SEO analytics audit toolbox. Thus, we were able to determine which of the digital newspapers’ culture sections has the best visibility. Likewise, we were able to identify which of these media are best positioned on Google, presumably as a result of more effective positioning strategies. We conclude with a discussion of our results and, on the basis of these findings, recommend ways in which the visibility of journalistic information can be optimised in search engines. SEO i cibermitjans: visibilitat de la informació cultural dels principals diaris d’Espanya Aquest article realitza una anàlisi comparativa de visibilitat i altres indicadors SEO de la secció de cultura dels principals cibermitjans espanyols: elmundo.es, elpais.com, lavanguardia.com, abc. es, elconfidencial.com i 20minutos. es. Les anàlisis s’han dut a terme amb la utilització d’un conjunt d’indicadors de posicionament (visibilitat, paraules clau, senyals socials, paraules clau, url, snippets, dominis de referència i millors textos àncora) utilitzant l’eina de auditoria i anàlisi de posicionament en cercadors, SISTRIX. Ens preguntem quin d’aquests mitjans té millor una secció de notícies culturals amb millor visibilitat. L’estudi dut a terme amb els indicadors seleccionats permet, d’aquesta manera, presentar una anàlisi comparativa del periodisme cultural i identificar quins d’aquests mitjans presenten millors posicions a Google, presumiblement, com a resultat d’estratègies de posicionament. Finalitzem amb una discussió dels resultats juntament amb unes recomanacions finals per optimitzar la visibilitat de la informació periodística en els cercadors.
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Hnylyakevych-Prots, I. Z., and S. V. Zinkova. "ROLE OF CONVERSION RATE OPTIMISATION (CRO) IN MARKETING." Market economy: modern management theory and practice 23, no. 1(56) (2024): 36–53. http://dx.doi.org/10.18524/2413-9998.2024.1(56).309063.
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Conversion rate optimisation (CRO) is a crucial aspect of digital marketing that empowers businesses with websites to acquire real customers and boost revenue. CRO significantly impacts the efficiency of website optimisation and promotion, advertising campaigns, and overall marketing processes. Therefore, investigating the role of CRO in marketing is highly relevant. The article aims to study the role of optimising the conversion rate in marketing and the impact of CRO on the company's marketing activities. The article defines the essence of the “optimisation” concept as a set of measures to optimise website pages to increase the conversion of visitors into customers. Essential techniques that increase conversion are indicated, including focusing the landing page on a single offer, optimising lead forms, adding company information, content structuring, and personalisation. It emphasises the importance of CRO for search engine optimisation (SEO) of websites and PPC advertising activities. The article also highlights the need for CRO when designing landing pages. SEO specialists were surveyed to determine whether they should be involved in website conversion rate improvement. Finally, a plan for implementing CRO activities into a company's marketing activities was developed. The following methods were utilised for conducting the research: inductive analysis, synthesis, content analysis of articles on the significance and trends of CRO, literature review, abstraction, surveying SEO specialists regarding the importance of CRO for SEO, tabular and graphical modelling of the role of CRO for PPC, and studying best practices for website optimisation. This scientific article holds practical value for digital marketers, web specialists, and business owners who plan to integrate CRO into their marketing activities. The global research perspectives include developing a CRO audit methodology and analysing the impact of such an audit on website effectiveness.
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Podzorova, Galina A., Valeriya Kirillova, Nataliya Pleshkova, and N. Gryaznova. "Application of Digital Marketing Innovation Technology to Improve Service Promotion Efficiency." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2019, no. 3 (2019): 333–38. http://dx.doi.org/10.21603/2500-3372-2019-4-3-333-338.
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The current development of the digital economy determines the relevance of digital marketing as an innovative technology of service promotion. The research features a set of marketing tools used by NST company to promote services. The research objective was to develop recommendations for the implementation of digital marketing technology in the company. The study used methods of economic and comparative analysis. The authors analyzed the advantages and disadvantages of the traditional marketing tools used by NST and proposed tools of digital marketing, such as website development, SEO-optimization, contextual advertising, and the project of a new business card with a QR-code. A combined use of various digital marketing tools gives a much greater effect, thus attracting more customers and improving the efficiency of the company. The recommendations can be successfully used by other organizations wishing to promote their production and services in the modern market.
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Wunderlich, Julie, Martin Collette, Laurence Levy, and Lawrence Bodin. "Scheduling Meter Readers for Southern California Gas Company." Interfaces 22, no. 3 (1992): 22–30. http://dx.doi.org/10.1287/inte.22.3.22.
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Muhammad Raja Wandiro Cahyopramono and Diana Khuntari. "Teknik Pemasaran Digital dalam Meningkatkan Penjualan Fintech Peer-to-Peer Lending pada Produk Dumi." Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2, no. 1 (2024): 339–50. http://dx.doi.org/10.59581/harmoni-widyakarya.v2i1.2730.
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Technological developments provide convenience in various fields, including marketing and finance. Currently, marketing can be carried out digitally by utilizing internet technology. The presence of online loans, which is a type of peer-to-peer lending financial technology (fintech), is the result of advances in financial technology. PT. Fidac Innovation Technology is a company operating in the fintech sector and has the Dumi product which provides online loans specifically for State Civil Apparatus (ASN). The purpose of this research is to determine digital marketing techniques in increasing sales of fintech peer-to-peer lending on Dumi products by using 5 (five) digital marketing techniques, namely: Search Engine Optimization (SEO), online advertising, email marketing, mobile applications, and social media marketing. Qualitative descriptive is used as a research method by collecting data through interviews with PT employees. Fidac Technology Innovation IT Design Division which carries out digital marketing, observation and documentation. The research results show that the digital marketing techniques implemented by PT. Fidac Technological Innovation by utilizing SEO, online advertising, social media marketing and mobile applications is already running well. However, Dumi's digital product marketing technique in the form of email marketing has not been implemented due to limited resources.
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Kuchechuk, Larysa V., and Vladislav Yu Moiseyenko. "Digital Marketing Features of the Company Booking.com as Leading internet Tourist Accommodation Reservation System." Business Inform 10, no. 549 (2023): 427–32. http://dx.doi.org/10.32983/2222-4459-2023-10-427-432.
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Due to the rapid development of technology and the availability of the Internet, many companies, including Booking.com, are actively using digital channels to market and sell their services. The aim of the article is to analyze the digital marketing activities of the Booking.com company. To achieve the goal of the study, general scientific methods were used: analysis, synthesis, deduction, induction, system-based, comparative, experimental and statistical, as well as SWOT analysis. The results of the carried out study show that digital marketing is a powerful instrument for promoting residential properties through an online platform, and Booking.com uses a wide range of special tools, such as targeted advertising, content marketing, social media, email marketing, affiliate marketing, and SEO optimization, to attract customers and increase its competitiveness. A SWOT analysis of the digital marketing tools of the company Booking.com is carried out. The features of the work of the company Booking.com in the Ukrainian market are considered. The traffic to the websites of the Booking.com company and their main competitor – the AirBnb company is analyzed. As a result, it is concluded that the ability of Booking.com to adapt and develop its marketing strategies in accordance with changes in consumer behavior and technological advancements has allowed it to remain competitive in today’s housing booking market.
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Andini, Widia Sari, and Aprianingsih Atik. "Account-Based Marketing Strategy for B2B Company in Indonesia." International Journal of Current Science Research and Review 06, no. 02 (2023): 852–56. https://doi.org/10.5281/zenodo.7593060.
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<strong>ABSTRACT: </strong>As a tax application provider focusing on the B2B segment in Indonesia, the company that became an objective in this research experiences problems carrying out lead generation, resulting in a limited number of clients and revenue that does not reach the target. Based on the results of in-depth interviews with two existing customers and three potential customers, it is known that in the early stages, they looked for suppliers through online searches. In addition, these customers expect potential suppliers to provide proposals or guidelines that specifically explain taxation in their industry. In this research, the author uses an Account-Based Marketing (ABM) strategy to realize customer expectations, increase the number of customers, and increase company revenue. The author divides the ABM strategic planning process into five stages, adopted from the FlipMyFunnel model. In these 5 stages, the research results focus on marketing activities. The results show that there are several strategies that can be implemented to meet customer expectations, such as 1) Search Engine Optimization (SEO) through content marketing, and 2) Creating marketing kits in the form of proposals or guidebooks specifically made for certain industries.
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Horne, Christine, Thomas Familia, and Emily Huddart Kennedy. "California Consumers’ Beliefs and Trust in Electric Utilities." Socius: Sociological Research for a Dynamic World 8 (January 2022): 237802312211057. http://dx.doi.org/10.1177/23780231221105708.
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The authors use survey and interview data from California homeowners to understand customers’ trust in their utility company. The authors find that customers’ beliefs about the reliability of electricity do not predict trust. Instead, what matters are beliefs that the utility company does a bad job managing customer service, costs, and wildfires. Distrust among survey respondents aligns with interview participants’ descriptions of utility companies as powerful, greedy monopolies that benefit themselves at the expense of helpless consumers. These results have implications for the energy transition and, more generally, understanding potential challenges experienced by technocratic institutions.
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A, Arockia Jeyasheela, and Dr S. Chandramohan. "Techniques of Viral Marketing." Restaurant Business 118, no. 6 (2019): 97–99. http://dx.doi.org/10.26643/rb.v118i6.7660.
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This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral marketing are social profile gathering, Proximity Market, Real time Key word density.
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Sentosa, G. Aji, Eri Dwi Wibawa, and Rizky Agung Saputra. "The Opportunities and Challenges to the Research and Innovation Cooperation of the Infrastructure Cluster of Indonesia's State-Owned Enterprise (SEO)." 15TH GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES ON 14 - 15 SEPTEMBER 2023, NOVOTEL BANGKOK PLATINUM PRATUNAM, THAILAND 15, no. 1 (2023): 6. http://dx.doi.org/10.35609/gcbssproceeding.2023.1(6).
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As directed by the Ministry of State-Owned Enterprises (MSOE) regarding Learning, Research & Innovation Transformation, a forum called the BUMN Center of Excellence (BCE) was formed which aims to encourage autonomous and collaborative Learning & Research Institute (LRI) to create, synergize, and multiplying excellence in SOEs. The conceptual framework of this research begins by looking at the business background of each BUMN that is included in this infrastructure cluster. By looking at their business background, we can find out how big the size of the organization is and the focus they put into carrying out their business processes. After that, we can also see the commitment of company management to carry out a joint research program at I2RI. This can be seen from the documents available at each company, to what extent they consider this research collaboration important. Then we look at the research schemes carried out in each company as well as look at the funding process, so that later we can see the progress of the research achievements, whether they are running smoothly and completely, thereby supporting existing business processes or business development. Keywords: Research, Innovation, Collaboration, Opportunity, Challenge
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Bhagaswara, Dandy. "Exploration of Digital Marketing Strategy for New Market Acquisition in The Family Company PT. Agro Komoditi Lestari." Journal Research of Social, Science, Economics, and Management 1, no. 3 (2021): 224–45. http://dx.doi.org/10.36418/jrssem.v1i3.21.
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Technology is a breakthrough in the modern era, allowing humans to access information, interact without meeting face to face and in direct contact. This change in human behavior has a direct impact on almost all aspects of life, one of which is the world of economics and business, which in the end the term Digital Marketing was born. This research is qualitative and uses a semi-structured interview method as well as a documentation study in data collection and data analysis. The findings in this study result that the strategy that can be used for the company PT. Agro Komoditi Lestari is implementing digital marketing, internal and external analysis is required, the internal analysis includes the fields of company, product, human resources or financial capabilities, and infrastructure, the external analysis includes segmentation, targeting, and positioning, to determine what platform the company will use, and how to design it. implemented strategy. The use of platforms such as websites, SEO, and SEM is one of the alternative options that can be used by companies that have a B2B market. Social media can also play a good role in a long-term strategy, namely to build brand awareness and foundation capital for the company when it will enter into a more general market or B2C.
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Bhagaswara, Dandy. "Exploration of Digital Marketing Strategy for New Market Acquisition in The Family Company PT. Agro Komoditi Lestari." Journal Research of Social Science, Economics, and Management 1, no. 3 (2021): 224–45. http://dx.doi.org/10.59141/jrssem.v1i3.21.
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Technology is a breakthrough in the modern era, allowing humans to access information, interact without meeting face to face and in direct contact. This change in human behavior has a direct impact on almost all aspects of life, one of which is the world of economics and business, which in the end the term Digital Marketing was born. This research is qualitative and uses a semi-structured interview method as well as a documentation study in data collection and data analysis. The findings in this study result that the strategy that can be used for the company PT. Agro Komoditi Lestari is implementing digital marketing, internal and external analysis is required, the internal analysis includes the fields of company, product, human resources or financial capabilities, and infrastructure, the external analysis includes segmentation, targeting, and positioning, to determine what platform the company will use, and how to design it. implemented strategy. The use of platforms such as websites, SEO, and SEM is one of the alternative options that can be used by companies that have a B2B market. Social media can also play a good role in a long-term strategy, namely to build brand awareness and foundation capital for the company when it will enter into a more general market or B2C.