Relevant bibliographies by topics / SEO optimization

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'SEO optimization'

Author: Grafiati
Published: 4 June 2021
Last updated: 30 May 2022

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Journal articles on the topic "SEO optimization"

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Karalkar, Kunal, and Shripad Bhide. "A Review on SEO: Search Engine Optimization." International Journal of Trend in Scientific Research and Development Volume-2, Issue-4 (June 30, 2018): 331–41. http://dx.doi.org/10.31142/ijtsrd12963.

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Lee, Sungin, Wonhong Jang, Eunsol Lee, and Sam G. Oh. "Search engine optimization." Library Hi Tech 34, no. 2 (June 20, 2016): 197–206. http://dx.doi.org/10.1108/lht-02-2016-0014.

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Purpose – The purpose of this paper is to examine the effect of, and identify core techniques of, search engine optimization (SEO) techniques applied to the web (http://lg-sl.net) and mobile (http//m.lg-sl.net) Science Land content and services at LG Sangnam Library in Korea. Design/methodology/approach – In accordance with three major SEO guidelines, ten SEO techniques were identified and applied, and their implications were extracted on three areas: improved search engine accessibility, increased relevance between site content and search engine keywords, and improved site credibility. The effects were quantitatively analyzed in terms of registered search engine keywords and influx of visits via search engines. Findings – This study shows that SEO techniques help increase the exposure of the library services and the number of visitors through search engines. Practical implications – SEO techniques have been applied to a few non-Korean information service organizations, but it is not a well-accepted practice in Korean libraries. And the dominant search engines in Korea have published their own SEO guidelines. Prior to this study, no significant endeavors have been undertaken in the context of Korean library services that have adopted SEO techniques to boost exposure of library services and increase user traffics. Originality/value – This is the first published study that has applied optimized SEO techniques to Korean web and mobile library services, in order to demonstrate the usefulness of the techniques for maximized exposure of library content.
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Setiawan, Agus, Zulkifli Harahap, Dedy Syamsuar, and Yesi Novaria Kunang. "The Optimization of Website Visibility and Traffic by Implementing Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism." CommIT (Communication and Information Technology) Journal 14, no. 1 (May 30, 2020): 31. http://dx.doi.org/10.21512/commit.v14i1.5953.

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This research is a case study of Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism website. The main objective of this research is to establish a plan for SEO in Palembang Polytechnic of Tourism (http://poltekpar-palembang.ac.id/) and to improve online visibility and ranking position in search engines (Google). It aims to bring in more international traffic and students to visit the website. SEO is a digital marketing technique to increase web accessibility. In the globalization world, people use search engines, such as Google, to know or find out more about various topics quickly and visually. Through a bibliographic review and qualitative analysis, the research focuses on the understanding of what SEO is and its implementation for the Palembang Polytechnic of Tourism website. The results show that the most important thing in making SEO plans is to increase visibility and branding on search engines (Google). SEO is done by developing website content and setting keywords as backlinks.
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Sheffield, Jenna Pack. "Search Engine Optimization and Business Communication Instruction: Interviews With Experts." Business and Professional Communication Quarterly 83, no. 2 (January 13, 2020): 153–83. http://dx.doi.org/10.1177/2329490619890335.

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Search engine optimization (SEO), or the set of practices involved in attaining a high ranking in search engine results, is a web writing skill that requires more attention in business communication pedagogy, because SEO helps businesses attract customers. This article presents the results of interviews with seven SEO experts on SEO best practices and describes how to integrate SEO into business communication courses.
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Zilincan, Jakub. "SEARCH ENGINE OPTIMIZATION." CBU International Conference Proceedings 3 (September 19, 2015): 506–10. http://dx.doi.org/10.12955/cbup.v3.645.

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Search engine optimization techniques, often shortened to “SEO,” should lead to first positions in organic search results. Some optimization techniques do not change over time, yet still form the basis for SEO. However, as the Internet and web design evolves dynamically, new optimization techniques flourish and flop. Thus, we looked at the most important factors that can help to improve positioning in search results. It is important to emphasize that none of the techniques can guarantee high ranking because search engines have sophisticated algorithms, which measure the quality of webpages and derive their position in search results from it. Next, we introduced and examined the object of the optimization, which is a particular website. This web site was created for the sole purpose of implementing and testing all the main SEO techniques. The main objective of this article was to determine whether search engine optimization increases ranking of website in search results and subsequently leads to higher traffic. This research question is supported by testing and verification of results. The last part of our article concludes the research results and proposes further recommendations.
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Yalçın, Nursel, and Utku Köse. "What is search engine optimization: SEO?" Procedia - Social and Behavioral Sciences 9 (2010): 487–93. http://dx.doi.org/10.1016/j.sbspro.2010.12.185.

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Thornton, Anna M. "Il genere di SEO." XVI, 2021/1 (gennaio-marzo), no. 1 (February 12, 2021): 54–55. http://dx.doi.org/10.35948/2532-9006/2021.5475.

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Kaur, Gurneet. "ROLE AND IMPORTANCE OF SEARCH ENGINE OPTIMIZATION." International Journal of Research -GRANTHAALAYAH 5, no. 6 (June 30, 2017): 147–51. http://dx.doi.org/10.29121/granthaalayah.v5.i6.2017.2007.

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Search Engines are an indispensible platform for users all over the globe to search for relevant information online. Search Engine Optimization (SEO) is the exercise of improving the position of a website in search engine rankings, for a chosen set of keywords. SEO is divided into two parts: On-Page and Off-Page SEO. In order to be successful, both the areas require equal attention. This paper aims to explain the functioning of the search engines along with the role and importance of search engine optimization.
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Hayaty, Mardhiya, and Dwi Meylasari. "Implementasi Website Berbasis Search Engine Optimization (SEO) Sebagai Media Promosi." Jurnal Informatika 5, no. 2 (September 15, 2018): 295–300. http://dx.doi.org/10.31311/ji.v5i2.4027.

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AbstrakKemajuan teknologi informasi berkembang secara pesat di berbagai bidang kehidupan. Internet adalah salah satu bagian dari teknologi informasi dan komunikasi mempunyai efek dan pengaruh yang sangat besar. Website salah satu teknologi internet tidak hanya sebagai media informasi tetapi menjadi proses pendukung bisnis perusahaan, akan tetapi penjualan melalui website belum cukup efektif jika tidak didukung dengan strategi promosi yang baik. SEO (Search Engine Optimization) adalah salah satu teknik promosi dengan cara memanfaatkan pengoptimalan mesin pencari agar website yang sudah kita buat berada diperingkat teratas atau halaman pertama (first page) sebuah halaman mesin pencari. Peneltian ini dilakukan pada sebuah website yang awalnya belum dilakukan teknik-teknik dari SEO, kemudian dengan menerapkan metode SEO on Page seperti optimasi keyword pada title tag, content, meta keyword,meta description, dan share ke sosial media, pada tahap ini juga dilakukan beberapa pengujian sebagai tolak ukur keberhasilan penerapan teknik-teknik SEO. Hasil dari penerapan teknik-teknik SEO mampu meningkatkan SERP (Search Engine Results Page) website di mesin pencari dan berhasil terindek oleh google berada di page kedua pada bulan kedua dan berhasil terindex di page pertama dalam pencarian google denga waktu kurang dari 3 bulan. Kata kunci : Website, SEO, Seo on Page, SERP AbstractThe advancement of information technology is growing rapidly in various fields of life. The internet is one part of information and communication technology has a very large effect and influence. The website not only serves as a medium of information but supports the company's business, but sales through the website are not effective enough if it is not supported by a good promotional strategy. SEO (Search Engine Optimization) is a promotional technique by utilizing search engine optimization so that the website we have created is at the top or first page (first page) of a search engine page.This research was conducted on a website that has not been done techniques from SEO, then by applying the SEO on Page method such as keyword optimization on title tags, content, meta keywords, meta description, and sharing to social media, at this stage several tests are also carried out. as a benchmark for the successful application of SEO techniques.The results of the application of SEO techniques are able to increase the SERP (Search Engine Results Page) of websites in search engines and successfully indexed by Google on the second page in the second month and successfully indexed on the first page in google search with less than 3 months. Keywords: Website, SEO, Seo on Page, SERP
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Hayaty, Mardhiya, and Dwi Meylasari. "Implementasi Website Berbasis Search Engine Optimization (SEO) Sebagai Media Promosi." Jurnal Informatika 5, no. 2 (September 15, 2018): 295–300. http://dx.doi.org/10.31294/ji.v5i2.4027.

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AbstrakKemajuan teknologi informasi berkembang secara pesat di berbagai bidang kehidupan. Internet adalah salah satu bagian dari teknologi informasi dan komunikasi mempunyai efek dan pengaruh yang sangat besar. Website salah satu teknologi internet tidak hanya sebagai media informasi tetapi menjadi proses pendukung bisnis perusahaan, akan tetapi penjualan melalui website belum cukup efektif jika tidak didukung dengan strategi promosi yang baik. SEO (Search Engine Optimization) adalah salah satu teknik promosi dengan cara memanfaatkan pengoptimalan mesin pencari agar website yang sudah kita buat berada diperingkat teratas atau halaman pertama (first page) sebuah halaman mesin pencari. Peneltian ini dilakukan pada sebuah website yang awalnya belum dilakukan teknik-teknik dari SEO, kemudian dengan menerapkan metode SEO on Page seperti optimasi keyword pada title tag, content, meta keyword,meta description, dan share ke sosial media, pada tahap ini juga dilakukan beberapa pengujian sebagai tolak ukur keberhasilan penerapan teknik-teknik SEO. Hasil dari penerapan teknik-teknik SEO mampu meningkatkan SERP (Search Engine Results Page) website di mesin pencari dan berhasil terindek oleh google berada di page kedua pada bulan kedua dan berhasil terindex di page pertama dalam pencarian google denga waktu kurang dari 3 bulan. Kata kunci : Website, SEO, Seo on Page, SERP AbstractThe advancement of information technology is growing rapidly in various fields of life. The internet is one part of information and communication technology has a very large effect and influence. The website not only serves as a medium of information but supports the company's business, but sales through the website are not effective enough if it is not supported by a good promotional strategy. SEO (Search Engine Optimization) is a promotional technique by utilizing search engine optimization so that the website we have created is at the top or first page (first page) of a search engine page.This research was conducted on a website that has not been done techniques from SEO, then by applying the SEO on Page method such as keyword optimization on title tags, content, meta keywords, meta description, and sharing to social media, at this stage several tests are also carried out. as a benchmark for the successful application of SEO techniques.The results of the application of SEO techniques are able to increase the SERP (Search Engine Results Page) of websites in search engines and successfully indexed by Google on the second page in the second month and successfully indexed on the first page in google search with less than 3 months. Keywords: Website, SEO, Seo on Page, SERP
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Dissertations / Theses on the topic "SEO optimization"

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Diblík, Jan. "SEO optimalizace webových stránek." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76673.

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The topic of this thesis is search engine optimization (SEO). This term covers many activities, procedures and techniques. When using SEO you can improve your position in a search engine and narrow it to so called key words. The first part of the theoretical part acquaints readers with the basic facts, statistics and defines the basic terminology. The main objective of the second part is concentrated on the main elements which affect the successes of optimalization. The practical part is dealing with analysis of the optimalized e-shop including its competitors. The changes and recommendations of improvement and development of the e-shop were suggested on the basis of the analysis, the theoretical acquirements and the experience of the author. These changes are gradually implemented in the following part of the thesis. The impact on the attendance and placement in the search engines is reviewed after the realization of the suggested above.
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Veikutis, Donatas. "SEO taikymo analizė." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120702_123614-02385.

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Visuomenė, internetas ir jame esanti informacija dabar turi vieną didžiausių įtakų mūsų asmeniniame gyvenime. Be interneto daugelis dabar, net nebeįsivaizduotų savo kasdienybės, nes jis mums ir padeda atlikti daugelį darbų. Tačiau vis augant duomenų kiekiams internete, informacijos paieška tampa vienu svarbiausių internete naudojamų funkcijų.Paieškos sistemos – tai sistemos, ieškančios dokumentų žiniatinklyje, naujienų grupių archyvuose, FTP saugyklose, kuriuos rado paieškos serveris ir įtraukė į savo duomenų bazes. Ieškant informacijos, vartotojai naudojasi šiomis sistemomis, todėl internetinių svetainių kūrėjai yra suinteresuoti, kad jų internetiniai puslapiai būti kuo dažniau randami paieškos sistemų. Todėl besiplečiant paieškos sistemoms išsiplėtojo SEO (Search Engine Optimization, lietuviškai „Optimizavimas paieškos sistemoms“).
Expansion of the Internet and the information contained therein formed such an organization which aims to help the internet users to quickly and efficiently find what he needs. One of them is the Google search engine. It is one of the largest search engine companies in the world. In this paper we will analyse the Google search engine, and its proposed content optimization methods, which it claims to helps achieve better search results positions. The paper will discuss techniques such as HTML meta tags, content headers, site maps, robots.txt file, canonical and Paging functions. These methods will be compared with each other, and we will decide which method is most useful for site optimization.
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Kanwal, Wasfa. "Exploring Search Engine Optimization (SEO) Techniques for Dynamic Websites." Thesis, Blekinge Tekniska Högskola, Sektionen för datavetenskap och kommunikation, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4881.

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ABSTRACT Context: With growing number of online businesses, Search Engine Optimization (SEO) has become vital to capitalize a business because SEO is key factor for marketing an online business. SEO is the process to optimize a website so that it ranks well on Search Engine Result Pages (SERPs). Dynamic websites are commonly used for e-commerce because they are easier to update and expand; however they are subjected to indexing related problems. Objectives: This research aims to examine and address dynamic websites indexing related issues. To achieve aims and objectives of this research I intend to explore dynamic websites indexing considerations, investigate SEO tools to carry SEO campaign in three major search engines (Google, Yahoo and Bing), experiment SEO techniques, and determine to what extent dynamic websites can be made search engine friendly on these major search engines. Methods: In this research, detailed literature survey is performed to evaluate existing knowledge for SEO for dynamic websites. Further empirical experiments are conducted to address dynamic websites indexing problems; and to evaluate SEO techniques used in empirical experiments. Results: It is found that all major search engines, including Google, cannot fully index dynamic websites. I used some SEO techniques which I explored during this study to help dynamic webpage(s) get indexed in major search engines. The experiment results reflect the effectiveness of SEO techniques including URL encoding /friendly URLs on major search engines. Conclusions: I conclude that, dynamic websites are subjected to indexing related problems and require additional SEO efforts to appear in SERPs. Not all SEO techniques are equally effective on all search engines to improve indexing of dynamic webpage(s). Each implemented SEO technique has different impression on major search engines (Google, Yahoo, Bing, Ask, and AOL). As, the encoded URLs technique is effective on all major search engines. However, Yahoo and Bing prefer friendly URLs over typical URLs with parameters. Therefore, presentation of dynamic URL could be quite paying if it is needed to index dynamic website on search engines other than Google.
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Krupa, Martin. "Metodika SEO - testování a analýza." Master's thesis, Vysoké učení technické v Brně. Fakulta elektrotechniky a komunikačních technologií, 2010. http://www.nusl.cz/ntk/nusl-218259.

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SEO - Search Engine Optimization, determine ways and methods to create a web page so that search engine can incorporate it into the search results. Its great advantage is the durability of results and it results to high return of an investment. This work talks about the basic and most important SEO parameters. It propose which parameters are most important to be tested and best way of testing. Most of publishers often do not know that their sites are in terms of SEO totally inaccessible. With portal they can make their sites quickly and easily tested and find out where are their main weaknesses. When parameter has been tested SEO Portal determines how to correct errors. An important feature of portal is simplicity. After entering the address of the site they can see clearly arranged results.
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Štefl, Jan. "SEO - optimalizace pro vyhledávače." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2008. http://www.nusl.cz/ntk/nusl-235984.

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Visiblity of page assume that is situated at top positions in search engines results for particular keywords. Search engine optimization is collection of rules, that should pass every page. In this thesis is described all essences of this technique, including methodology, that helps create optimized pages.
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Koutný, Jiří. "Data driven SEO." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150119.

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The Search Engine Optimization (SEO) industry has recently undergone major changes. Many new analytics tools have been put on the market enabling marketing consultants to be finally able to measure and evaluate the results of their work in SEO effectively. The theoretical part of this diploma thesis therefore aims to describe and compare selected SEO tools including practical examples of their use. The paper is focused on backlink databases (MajesticSEO, SEOmoz OpenSiteExplorer and Ahrefs) and keyword suggestion tools from Google (AdWords), Seznam (Sklik), Wordtracker and SEMRush. The final chapter provides an overview of search engine positions tracking tools and techniques. The practical part describes the method of selection, preparation and processing of data obtained from tools mentioned above. The data are used to compute correlation analysis of Seznam.cz search engine results in relation with the best known SEO factors. The results of the analysis will help marketing consultants to clarify which factors are the most important to focus on to obtain more traffic from search engines.
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Smetana, Jakub. "Analýza a vyhodnocení využití SEM a SEO na případu internetového obchodu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-19105.

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This thesis defines search engine optimization (SEO) and search engine marketing (SEM) issues. Thesis is divided into several parts which are closely connected to each other. First part of the thesis regards general formulas and terms definitions. In the second part the development on the field of SEO in last two years with accent of main changes which have happened till now is described. A market development in full-text browsers area and a search engine marketing development (where internet is perceived as a marketing instrument) in Czech Republic during years 2004 -- 2009 are also mentioned here. Third part shows opportunities of SEM including the most popular applications description, such as Sklik, AdWords or Etarget, social networks or catalogues. Fourth part concerns web pages analysis and data evaluation, let us say the ways how to analyze and evaluate these pages. Last part of my thesis consists of a practical review of methods and processes, which are described in previous parts of the thesis, with using shoes e-shop example. Here the whole process from opening analysis through keywords analysis till source codes editing and obtaining of external links by web catalogues are described. In addition to the optimization process is part of this thesis also chapter which describes the launch of advertising systems such as Sklik, AdWords and Etarget including evaluation of results and success of particular advertising campaigns realized through these systems. The conclusion of the practical section summarizes the benefits and knowledge that have been achieved by optimizing and which are applicable to other similar projects, which appear across all web in huge numbers. Potential reader of this thesis gets an overview of the current market state concerning full-text browsers in the Czech Republic and search engine marketing. The reader also discovers SEO changes which happened in last two years. Based on mentioned practical part of the thesis the reader should be able to apply basic knowledge in this area, including the basic PPC settings and including analysis of results and their evaluation.
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Komárek, Miroslav. "SEO optimalizace webových stránek." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15618.

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The goal of this thesis is to analyze methods and techniques applying to Search Engine Optimization (SEO). The thesis combines theoretical knowledge extracted from scientific sources and from author's experiences. Search Engine Optimization methods are divided into two major chapters according to sphere of their activity. On Page Factors -- factors occuring on web pages and Off Page Factors -- factors affecting web pages but occuring out of web pages. There is a case study at the end of this thesis. Acquired knowledge are used there. The case study is based on real-world project and includes detailed results and economical indicators.
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Шипуліна, Юлія Сергіївна, Юлия Сергеевна Шипулина, Yuliia Serhiivna Shypulina, and М. С. Проноза. "SEO-оптимизация: основные ошибки в её применении." Thesis, Сумский государственный университет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/32784.

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Поисковая SEO оптимизация – один из ключевых методов продвижения сайта, который включает в себя комплекс мер для поднятия позиций сайта в результатах выдачи поисковых систем по определенным запросам. При цитировании документа, используйте ссылку http://essuir.sumdu.edu.ua/handle/123456789/32784
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Špaček, Petr. "Nástroj pro SEO analýzu." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2011. http://www.nusl.cz/ntk/nusl-237037.

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The thesis deals with SEO problems (Search Engine Optimization). The part of the thesis is creation of tool which analyzes web pages in multilanguage versions and results provides with appropriate educational effect for user. According the analyzing that can be also used in the regular interval it's possible to show optimization history. The tool uses Microsoft technologies, especially ASP.NET, SQL Server 2008 or Microsoft Server 2008 and is developed by Visual Studio 2010.
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Books on the topic "SEO optimization"

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SEO: Search engine optimization bible. Hoboken, N.J: Wiley, 2008.

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Ledford, Jerri L. SEO: Search engine optimization bible. Hoboken, N.J: Wiley, 2008.

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Odom, Sean. SEO for 2010: Search engine optimization secrets. [Tigard, OR ]: MediaWork Pub., 2010.

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SEO Warrior: Essential Techniques for Increasing Web Visibility. Cambridge: O'Reilly Media, Incorporated, 2009.

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Ahmad, Umair. LINK BUILDING FOR SEO: The Definitive Guide (2020). New York, USA: The Youth International, 2019.

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Cristian, Darie, ed. Professional search engine optimization with PHP: A developer's guide to SEO. Indianapolis, IN: Wiley Technology Pub., 2007.

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Erik, Dafforn, ed. Search engine optimization secrets: Do what you never thought possible with SEO. Indianapolis, IN: Wiley, 2011.

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Parker, Philip M. The 2009-2014 world outlook for search engine optimization (SEO) and internet marketing. [San Diego, Calif.]: Icon Group International, 2008.

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Song, Wen. Quality in set-valued optimization. Warszawa: Polska Akademia Nauk, Instytut Matematyczny, 1998.

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Bednarczuk, Ewa. Stability analysis for parametric vector optimization problems. Warszawa: Institute of Mathematics, Polish Academy of Sciences, 2007.

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Book chapters on the topic "SEO optimization"

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Kelsey, Todd. "SEO Basics." In Introduction to Search Engine Optimization, 29–42. Berkeley, CA: Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-2851-7_3.

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Kelsey, Todd. "Try SEO." In Introduction to Search Engine Optimization, 59–74. Berkeley, CA: Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-2851-7_5.

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Kelsey, Todd. "Exploring SEO Certification." In Introduction to Search Engine Optimization, 115–23. Berkeley, CA: Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-2851-7_9.

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Schröer, Stefanie. "Search Engine Optimization (SEO)." In Quick Guide Online-Marketing für Einzelkämpfer und Kleinunternehmer, 35–54. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-15939-9_5.

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Das, Subhankar. "Introduction to CMS, SEO, SEM, and Attribution Modeling." In Search Engine Optimization and Marketing, 1–26. First edition. | Boca Raton : CRC Press, 2021.: Chapman and Hall/CRC, 2020. http://dx.doi.org/10.1201/9780429298509-1.

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Das, Subhankar. "Concept of Off-Page SEO." In Search Engine Optimization and Marketing, 91–116. First edition. | Boca Raton : CRC Press, 2021.: Chapman and Hall/CRC, 2020. http://dx.doi.org/10.1201/9780429298509-5.

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Uzayr, Sufyan bin. "Conversion Rates: Localization and SEO-Specific Concerns, On-Page Optimization." In Web Performance Optimization, 79–102. Boca Raton: CRC Press, 2022. http://dx.doi.org/10.1201/9781003203735-4.

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Garcia, Jorge Esparteiro, Rui Lima, and Manuel José Serra da Fonseca. "Search Engine Optimization (SEO) for a Company Website: A Case Study." In Information Systems and Technologies, 524–31. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-04829-6_47.

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Jadav, Nilesh Kumar, and Saurabh Shrivastava. "An Analysis on Incompetent Search Engine and Its Search Engine Optimization (SEO)." In Advances in Intelligent Systems and Computing, 203–14. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-5113-0_15.

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Schubach, Sebastian, and Jan Hendrik Schumann. "Search Engine Optimization (SEO) im Online- und Offline-Marketing-Mix von Unternehmen." In Handbuch Digitale Wirtschaft, 469–83. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-17291-6_30.

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Conference papers on the topic "SEO optimization"

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Barbar, Aziz, and Anis Ismail. "Search Engine Optimization (SEO) for Websites." In ICCTA 2019: 2019 5th International Conference on Computer and Technology Applications. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3323933.3324072.

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Uspensky, Egor Nikolaevich, Aleksandr Sergeevich Stariokv, and Anton Igorevich Teterichev. "SEO-optimization in the modern world." In International Scientific and Practical Conference. TSNS Interaktiv Plus, 2017. http://dx.doi.org/10.21661/r-462009.

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Xu, Haoqin. "Website Link Structure Optimization Based on SEO Algorithm." In 2022 IEEE Asia-Pacific Conference on Image Processing, Electronics and Computers (IPEC). IEEE, 2022. http://dx.doi.org/10.1109/ipec54454.2022.9777341.

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Yuniarthe, Yodhi. "Application of Artificial Intelligence (AI) in Search Engine Optimization (SEO)." In 2017 International Conference on Soft Computing, Intelligent System and Information Technology (ICSIIT). IEEE, 2017. http://dx.doi.org/10.1109/icsiit.2017.15.

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Zhang, Sonya, and Neal Cabage. "Does SEO Matter? Increasing Classroom Blog Visibility through Search Engine Optimization." In 2013 46th Hawaii International Conference on System Sciences (HICSS). IEEE, 2013. http://dx.doi.org/10.1109/hicss.2013.184.

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Sipayung, Evasaria Magdalena, Cut Fiarni, and Marchel Febrian. "Implementation of Search Engine Optimization (SEO) in Wellness and Beauty Tourism Industry." In 2021 8th International Conference on Electrical Engineering, Computer Science and Informatics (EECSI). IEEE, 2021. http://dx.doi.org/10.23919/eecsi53397.2021.9624309.

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Gjorgjevska, Emilija, and Georgina Mirceva. "Content Engineering for State-of-the-art SEO Digital Strategies by Using NLP and ML." In 2021 3rd International Congress on Human-Computer Interaction, Optimization and Robotic Applications (HORA). IEEE, 2021. http://dx.doi.org/10.1109/hora52670.2021.9461344.

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Triyanto, Wiwit, and Nanik Susanti. "Optimization Of High Quality Social Media Backlinks To Improve Search Engine Optimization (SEO) On UMKM E-Commerce Website." In The 1st International Conference on Computer Science and Engineering Technology Universitas Muria Kudus. EAI, 2018. http://dx.doi.org/10.4108/eai.24-10-2018.2280633.

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Aristizabal, Luis Felipe Arias, and Nestor Dario Duque Mendez. "SEO (Search Engine Optimization) schema application for websites with an emphasis on optimizing pages developed in flash." In 2012 7th Colombian Computing Congress (CCC). IEEE, 2012. http://dx.doi.org/10.1109/colombiancc.2012.6398011.

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Steinberger, Claudia. "In Search of Reusable Educational Resources in the Web." In Third International Conference on Higher Education Advances. Valencia: Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/head17.2017.5186.

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Nowadays there is a high demand from teachers to precisely find online learning resources that are free from copyright restrictions or publicly licensed to use, adapt and redistribute in their own courses. This paper investigates the state of the art to support teachers in this search process. Repository based strategies for dissemination of educational resources are discussed and critiqued and the added value of a semantic web approach is shown. The ontology schema.org and its suitability for semantic annotation of educational resources is introduced. Current ways and weaknesses to discover educational resources based on appropriate semantic data are presented. The possibility to use the wisdom of the crowd of learners and teachers defining semantic knowledge about used learning resources is addressed. For demonstration purposes within all sections the course subject ‘Semantic SEO’, dealt in the course ‘SEO – Search Engine Optimization’ held by the author in 2016, is used.
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Reports on the topic "SEO optimization"

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Cherfas, Nina, William Shelton, and Gideon Hulata. Optimization of Chromosome Set and Sex Manipulations in Common Carp, Cyprinus Carpio L. United States Department of Agriculture, October 1993. http://dx.doi.org/10.32747/1993.7603839.bard.

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Backlund, Peter, Darryl J. Melander, Adam J. Pierson, John Andrew Flory, Alexander Dessanti, Stephen Michael Henry, and John H. Gauthier. Schedule Management Optimization (SMO) Domain Model: Version 1.2. Office of Scientific and Technical Information (OSTI), August 2018. http://dx.doi.org/10.2172/1467776.

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Touzi, R., F. Charbonneau, R. K. Hawkins, K. Murnaghan, and X. Kavoun. Ship-sea Contrast Optimization When Using Polarimetric SARs. Natural Resources Canada/ESS/Scientific and Technical Publishing Services, 2001. http://dx.doi.org/10.4095/219781.

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Griffin, Joshua D., and Tamara Gibson Kolda. Nonlinearly-constrained optimization using asynchronous parallel generating set search. Office of Scientific and Technical Information (OSTI), May 2007. http://dx.doi.org/10.2172/909393.

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Lewis, Robert Michael, ), Joshua D. Griffin, and Tamara Gibson Kolda. Asynchronous parallel generating set search for linearly-constrained optimization. Office of Scientific and Technical Information (OSTI), August 2006. http://dx.doi.org/10.2172/891372.

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Kolda, Tamara G., Joshua Griffin, and Robert Michael Lewis. Asynchronous parallel generating set search for linearly-constrained optimization. Office of Scientific and Technical Information (OSTI), April 2007. http://dx.doi.org/10.2172/1139970.

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Lewis, Robert Michael, Virginia Joanne Torczon, and Tamara Gibson Kolda. Stationarity results for generating set search for linearly constrained optimization. Office of Scientific and Technical Information (OSTI), October 2003. http://dx.doi.org/10.2172/918255.

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Byrd, John, John Corlett, Larry Doolittle, William Fawley, Steven Lidia, Gregory Penn, Alex Ratti, et al. The FERMI @ Elettra Technical Optimization Study: PreliminaryParameter Set and Initial Studies. Office of Scientific and Technical Information (OSTI), August 2005. http://dx.doi.org/10.2172/885243.

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Peace, Gerald L., and Timothy James Goering. Calculation set for design and optimization of vegetative soil covers Sandia National Laboratories, Albuquerque, New Mexico. Office of Scientific and Technical Information (OSTI), February 2005. http://dx.doi.org/10.2172/882354.

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Horton, David R., Victoria Soroker, Peter Landolt, and Jocelyn Millar. Optimization and field-testing of synthetic sex attractants for two psyllid pests of pears (Hemiptera: Psyllidae). United States Department of Agriculture, October 2011. http://dx.doi.org/10.32747/2011.7594407.bard.

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OBJECTIVES OVERVIEW Improve field activity of pheromone Evaluation of the seasonality of psylla reproduction Evaluate the seasonality of female attractiveness (pheromone production) Evaluate seasonality of male response to synthetic pheromone components Develop practical use for pheromone Test psylla trapping by synthetic pheromone impregnated in rubber septa (provided by J. Millar, cooperator in USA). Test a sprayable formulation of pheromone developed by D. Horton (USA cooperator) SIGNIFICANT FINDINGS No consistent seasonality in female attractiveness was observed. Female attractiveness was observed in winter forms in the end December and in May-June in summer forms. C. bidenshas a very distinct but short period of low mating rate, that is associated with low ovarian development. This short period of low ovarian development and low mating rate cannot be considered as a reproductive diapause. Ovarian development is inhibited by short day photoperiod especially in presence of low temperatures. Male attraction to individual synthetic putative pheromone components is not strong and fluctuates seasonally. While 7MeC27was attractive to males of the winter form, it was not attractive to the summer forms in the beginning of the summer. These data are in accordance with differences in cuticular profiles of winter and summer attractive females vs non attractive ones. Cuticular profile of females shows significant seasonality and difference according to their attractiveness to males especially in summer time. Differences between attractive and non-attractive females is based on several compounds . Female attraciveness in summer and winter is apparently based on a different combination of chemical cues, but 7meC27 is one of the common components to both mixtures. These two last findings are likely to be the main reason for our failure to have consistent success in trapping C. bidensin the field. It seems that a sprayable formulation of pheromone on the pear is better way of pheromone application to attract psyllid then the impregnated rubber septa, but additional trials are needed.
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