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Journal articles on the topic 'SEO optimization'

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Published: 4 June 2021
Last updated: 30 May 2022

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1

Karalkar, Kunal, and Shripad Bhide. "A Review on SEO: Search Engine Optimization." International Journal of Trend in Scientific Research and Development Volume-2, Issue-4 (June 30, 2018): 331–41. http://dx.doi.org/10.31142/ijtsrd12963.

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Lee, Sungin, Wonhong Jang, Eunsol Lee, and Sam G. Oh. "Search engine optimization." Library Hi Tech 34, no. 2 (June 20, 2016): 197–206. http://dx.doi.org/10.1108/lht-02-2016-0014.

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Purpose – The purpose of this paper is to examine the effect of, and identify core techniques of, search engine optimization (SEO) techniques applied to the web (http://lg-sl.net) and mobile (http//m.lg-sl.net) Science Land content and services at LG Sangnam Library in Korea. Design/methodology/approach – In accordance with three major SEO guidelines, ten SEO techniques were identified and applied, and their implications were extracted on three areas: improved search engine accessibility, increased relevance between site content and search engine keywords, and improved site credibility. The effects were quantitatively analyzed in terms of registered search engine keywords and influx of visits via search engines. Findings – This study shows that SEO techniques help increase the exposure of the library services and the number of visitors through search engines. Practical implications – SEO techniques have been applied to a few non-Korean information service organizations, but it is not a well-accepted practice in Korean libraries. And the dominant search engines in Korea have published their own SEO guidelines. Prior to this study, no significant endeavors have been undertaken in the context of Korean library services that have adopted SEO techniques to boost exposure of library services and increase user traffics. Originality/value – This is the first published study that has applied optimized SEO techniques to Korean web and mobile library services, in order to demonstrate the usefulness of the techniques for maximized exposure of library content.
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Setiawan, Agus, Zulkifli Harahap, Dedy Syamsuar, and Yesi Novaria Kunang. "The Optimization of Website Visibility and Traffic by Implementing Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism." CommIT (Communication and Information Technology) Journal 14, no. 1 (May 30, 2020): 31. http://dx.doi.org/10.21512/commit.v14i1.5953.

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This research is a case study of Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism website. The main objective of this research is to establish a plan for SEO in Palembang Polytechnic of Tourism (http://poltekpar-palembang.ac.id/) and to improve online visibility and ranking position in search engines (Google). It aims to bring in more international traffic and students to visit the website. SEO is a digital marketing technique to increase web accessibility. In the globalization world, people use search engines, such as Google, to know or find out more about various topics quickly and visually. Through a bibliographic review and qualitative analysis, the research focuses on the understanding of what SEO is and its implementation for the Palembang Polytechnic of Tourism website. The results show that the most important thing in making SEO plans is to increase visibility and branding on search engines (Google). SEO is done by developing website content and setting keywords as backlinks.
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Sheffield, Jenna Pack. "Search Engine Optimization and Business Communication Instruction: Interviews With Experts." Business and Professional Communication Quarterly 83, no. 2 (January 13, 2020): 153–83. http://dx.doi.org/10.1177/2329490619890335.

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Search engine optimization (SEO), or the set of practices involved in attaining a high ranking in search engine results, is a web writing skill that requires more attention in business communication pedagogy, because SEO helps businesses attract customers. This article presents the results of interviews with seven SEO experts on SEO best practices and describes how to integrate SEO into business communication courses.
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Zilincan, Jakub. "SEARCH ENGINE OPTIMIZATION." CBU International Conference Proceedings 3 (September 19, 2015): 506–10. http://dx.doi.org/10.12955/cbup.v3.645.

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Search engine optimization techniques, often shortened to “SEO,” should lead to first positions in organic search results. Some optimization techniques do not change over time, yet still form the basis for SEO. However, as the Internet and web design evolves dynamically, new optimization techniques flourish and flop. Thus, we looked at the most important factors that can help to improve positioning in search results. It is important to emphasize that none of the techniques can guarantee high ranking because search engines have sophisticated algorithms, which measure the quality of webpages and derive their position in search results from it. Next, we introduced and examined the object of the optimization, which is a particular website. This web site was created for the sole purpose of implementing and testing all the main SEO techniques. The main objective of this article was to determine whether search engine optimization increases ranking of website in search results and subsequently leads to higher traffic. This research question is supported by testing and verification of results. The last part of our article concludes the research results and proposes further recommendations.
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Yalçın, Nursel, and Utku Köse. "What is search engine optimization: SEO?" Procedia - Social and Behavioral Sciences 9 (2010): 487–93. http://dx.doi.org/10.1016/j.sbspro.2010.12.185.

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Thornton, Anna M. "Il genere di SEO." XVI, 2021/1 (gennaio-marzo), no. 1 (February 12, 2021): 54–55. http://dx.doi.org/10.35948/2532-9006/2021.5475.

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Kaur, Gurneet. "ROLE AND IMPORTANCE OF SEARCH ENGINE OPTIMIZATION." International Journal of Research -GRANTHAALAYAH 5, no. 6 (June 30, 2017): 147–51. http://dx.doi.org/10.29121/granthaalayah.v5.i6.2017.2007.

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Search Engines are an indispensible platform for users all over the globe to search for relevant information online. Search Engine Optimization (SEO) is the exercise of improving the position of a website in search engine rankings, for a chosen set of keywords. SEO is divided into two parts: On-Page and Off-Page SEO. In order to be successful, both the areas require equal attention. This paper aims to explain the functioning of the search engines along with the role and importance of search engine optimization.
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Hayaty, Mardhiya, and Dwi Meylasari. "Implementasi Website Berbasis Search Engine Optimization (SEO) Sebagai Media Promosi." Jurnal Informatika 5, no. 2 (September 15, 2018): 295–300. http://dx.doi.org/10.31311/ji.v5i2.4027.

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AbstrakKemajuan teknologi informasi berkembang secara pesat di berbagai bidang kehidupan. Internet adalah salah satu bagian dari teknologi informasi dan komunikasi mempunyai efek dan pengaruh yang sangat besar. Website salah satu teknologi internet tidak hanya sebagai media informasi tetapi menjadi proses pendukung bisnis perusahaan, akan tetapi penjualan melalui website belum cukup efektif jika tidak didukung dengan strategi promosi yang baik. SEO (Search Engine Optimization) adalah salah satu teknik promosi dengan cara memanfaatkan pengoptimalan mesin pencari agar website yang sudah kita buat berada diperingkat teratas atau halaman pertama (first page) sebuah halaman mesin pencari. Peneltian ini dilakukan pada sebuah website yang awalnya belum dilakukan teknik-teknik dari SEO, kemudian dengan menerapkan metode SEO on Page seperti optimasi keyword pada title tag, content, meta keyword,meta description, dan share ke sosial media, pada tahap ini juga dilakukan beberapa pengujian sebagai tolak ukur keberhasilan penerapan teknik-teknik SEO. Hasil dari penerapan teknik-teknik SEO mampu meningkatkan SERP (Search Engine Results Page) website di mesin pencari dan berhasil terindek oleh google berada di page kedua pada bulan kedua dan berhasil terindex di page pertama dalam pencarian google denga waktu kurang dari 3 bulan. Kata kunci : Website, SEO, Seo on Page, SERP AbstractThe advancement of information technology is growing rapidly in various fields of life. The internet is one part of information and communication technology has a very large effect and influence. The website not only serves as a medium of information but supports the company's business, but sales through the website are not effective enough if it is not supported by a good promotional strategy. SEO (Search Engine Optimization) is a promotional technique by utilizing search engine optimization so that the website we have created is at the top or first page (first page) of a search engine page.This research was conducted on a website that has not been done techniques from SEO, then by applying the SEO on Page method such as keyword optimization on title tags, content, meta keywords, meta description, and sharing to social media, at this stage several tests are also carried out. as a benchmark for the successful application of SEO techniques.The results of the application of SEO techniques are able to increase the SERP (Search Engine Results Page) of websites in search engines and successfully indexed by Google on the second page in the second month and successfully indexed on the first page in google search with less than 3 months. Keywords: Website, SEO, Seo on Page, SERP
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Hayaty, Mardhiya, and Dwi Meylasari. "Implementasi Website Berbasis Search Engine Optimization (SEO) Sebagai Media Promosi." Jurnal Informatika 5, no. 2 (September 15, 2018): 295–300. http://dx.doi.org/10.31294/ji.v5i2.4027.

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AbstrakKemajuan teknologi informasi berkembang secara pesat di berbagai bidang kehidupan. Internet adalah salah satu bagian dari teknologi informasi dan komunikasi mempunyai efek dan pengaruh yang sangat besar. Website salah satu teknologi internet tidak hanya sebagai media informasi tetapi menjadi proses pendukung bisnis perusahaan, akan tetapi penjualan melalui website belum cukup efektif jika tidak didukung dengan strategi promosi yang baik. SEO (Search Engine Optimization) adalah salah satu teknik promosi dengan cara memanfaatkan pengoptimalan mesin pencari agar website yang sudah kita buat berada diperingkat teratas atau halaman pertama (first page) sebuah halaman mesin pencari. Peneltian ini dilakukan pada sebuah website yang awalnya belum dilakukan teknik-teknik dari SEO, kemudian dengan menerapkan metode SEO on Page seperti optimasi keyword pada title tag, content, meta keyword,meta description, dan share ke sosial media, pada tahap ini juga dilakukan beberapa pengujian sebagai tolak ukur keberhasilan penerapan teknik-teknik SEO. Hasil dari penerapan teknik-teknik SEO mampu meningkatkan SERP (Search Engine Results Page) website di mesin pencari dan berhasil terindek oleh google berada di page kedua pada bulan kedua dan berhasil terindex di page pertama dalam pencarian google denga waktu kurang dari 3 bulan. Kata kunci : Website, SEO, Seo on Page, SERP AbstractThe advancement of information technology is growing rapidly in various fields of life. The internet is one part of information and communication technology has a very large effect and influence. The website not only serves as a medium of information but supports the company's business, but sales through the website are not effective enough if it is not supported by a good promotional strategy. SEO (Search Engine Optimization) is a promotional technique by utilizing search engine optimization so that the website we have created is at the top or first page (first page) of a search engine page.This research was conducted on a website that has not been done techniques from SEO, then by applying the SEO on Page method such as keyword optimization on title tags, content, meta keywords, meta description, and sharing to social media, at this stage several tests are also carried out. as a benchmark for the successful application of SEO techniques.The results of the application of SEO techniques are able to increase the SERP (Search Engine Results Page) of websites in search engines and successfully indexed by Google on the second page in the second month and successfully indexed on the first page in google search with less than 3 months. Keywords: Website, SEO, Seo on Page, SERP
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Tomasi, Stella, and Xiaolin Li. "Influences of Search Engine Optimization on Performance of SMEs." Journal of Electronic Commerce in Organizations 13, no. 1 (January 2015): 27–49. http://dx.doi.org/10.4018/jeco.2015010103.

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Search engines have become an important channel for increasing SMEs' global reach as well as competing with larger companies. Therefore, SMEs are enhancing their business visibility through search engine optimization (SEO). With effective SEO techniques, small companies can appear ahead of large, well-known companies on search results. However, in addition increasing the ranking on a search engine results page (SERP), there may be other benefits that SMEs may enjoy while engaging in an SEO campaign. This study uses multiple firms as cases to illustrate how SEO initiatives can impact performance for SMEs. The authors found that in addition to increasing the rankings on SERPs, SMEs saw an increase in number of visitors to the site, the average time duration of users visiting the site, more user engagement and an increase of annual sales revenue.
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Jewliya, Shreekishan, and Vikram Singh Rathore. "Analysis of Search Engine Optimization (SEO) Techniques." International Journal of Computer Sciences and Engineering 6, no. 2 (February 28, 2018): 269–74. http://dx.doi.org/10.26438/ijcse/v6i2.269274.

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Iskandar, M. S., and D. Komara. "Application Marketing Strategy Search Engine Optimization (SEO)." IOP Conference Series: Materials Science and Engineering 407 (September 26, 2018): 012011. http://dx.doi.org/10.1088/1757-899x/407/1/012011.

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Assiroj, Priati. "IMPLEMENTASI METODE SEARCH ENGINE OPTIMIZATION (SEO) PADA SITUS WEB IMIGRASI WONOSOBO." INFOTECH journal 8, no. 1 (March 29, 2022): 41–52. http://dx.doi.org/10.31949/infotech.v8i1.2239.

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Perkembangan pengguna internet Indonesia yang semakin meningkat tiap tahun membuat fungsi mesin pencari sebagai alat utama untuk mencari informasi di internet oleh pengguna internet. Informasi keimigrasian pada search engine result pages (SERP) didominasi oleh situs web non-pemerintah yang infonya tidak resmi, kurang update dan semua orang bisa membuat situs web. Pengelola situs web pemerintah banyak yang tidak terlalu memperdulikan peringkat situs web dikarenakan kepercayaan bahwa situs web pemerintah akan selalu mendapatkan peringkat pada mesin pencari tanpa harus mengikuti pedoman dan algoritma hasil pencarian. Tujuan penelitian ini adalah untuk mengetahui peringkat situs web Imigrasi Wonosobo pada Google Penelusuran serta melakukan implementasi metode search engine optimization (SEO) dan mengetahui perbedaan peringkat situs web Imigrasi Wonosobo pada Google Penelusuran sebelum dan sesudah diterapkan SEO. Penelitian menggunakan metode implementasi SEO dengan planning, analysis, design, implementation, testing dan maintenance. Implementasi SEO mampu meningkatkan peringkat dari situs web Imigrasi Wonosobo yaitu https://kanimwonosobo.kemenkumham.go.id/, meningkatkan nilai audit SEO pada Semrush dan Ahrefs serta meningkatkan jumlah pengguna, sesi dan tayangan halaman situs web.
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Hariguna, Taqwa. "Implementation of Search Engine Optimization (SEO) in e-Commerce Website Using on Page SEO and off Page SEO." International Journal of Advanced Trends in Computer Science and Engineering 9, no. 4 (August 25, 2020): 5481–84. http://dx.doi.org/10.30534/ijatcse/2020/189942020.

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Saura, José Ramón, Ana Reyes-Menendez, and Chris Van Nostrand. "Does SEO Matter for Startups? Identifying Insights from UGC Twitter Communities." Informatics 7, no. 4 (October 23, 2020): 47. http://dx.doi.org/10.3390/informatics7040047.

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In the present study, we analyzed User Generated Content (UGC) to measure the importance of Search Engine Optimization (SEO) for startups. For this purpose, we used several clustering algorithms to identify user communities on Twitter. The dataset contained a total of 67,126 tweets. A three-step UGC analysis process was applied to the data. First, a Latent Dirichlet allocation (LDA) was developed to divide the UGC-sample into topics. Next, a sentiment analysis (SA) with machine-learning was applied to divide the sample of topics into negative, positive, and neutral feelings. Finally, a textual analysis (TA) process with data mining techniques was used to extract indicators related to the SEO technique optimization in startups. The results helped us identify UGC communities in Twitter about SEO for startups and the main optimization indicators according to the feelings expressed in tweets. Our results also demonstrated that Black Hack SEO is not the most relevant strategy of positioning of digital marketing for startups and that, although this strategy is used by the startups, it is predominantly negatively perceived by SEO UGC communities.
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Camossi, Gustavo, Heytor Diniz Teixeira, Cecilio Merlotti Rodas, and Rachel Cristina Vesu Alves. "Search engine optimization (SEO) aplicadas em comércio eletrônico." Informação@Profissões 10, no. 3 (December 31, 2021): 189. http://dx.doi.org/10.5433/2317-4390.2021v10n3p189.

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Objetivo: O presente artigo tem como objetivo apresentar a experiência de um comércio eletrônico durante a implementação de algumas técnicas de Search Engine Optimization (SEO). Metodologia: Trata-se de um estudo qualitativo exploratório e de natureza aplicada, sendo o seu escopo a observação direta, sem participantes, e tendo como método a netnografia para coleta e análise de dados. Resultados: Verificou-se que a utilização das técnicas de Search Engine Optimization na construção dos sites de comércio eletrônico é eficiente e adequada para otimização desses ambientes. Conclusões: Conclui-se que as técnicas de Search Engine Optimization e seus elementos, devidamente aplicados, auxiliam na organização, representação e recuperação da informação e tornam o site mais visível nos mecanismos de busca.Descritores: Search Engine Optimization. Comércio Eletrônico. Recuperação da Informação. Web. Mecanismos de busca.
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Solodka, N., D. Sorokin, and O. Liashenko. "SEO-OPTIMIZATION OF WEBSITE ON GOOGLE SEARCH ENGINE." Transactions of Kremenchuk Mykhailo Ostrohradskyi National University 1 (February 27, 2020): 107–12. http://dx.doi.org/10.30929/1995-0519.2020.1.107-112.

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Indriyatmoko, Toto, and Majid Rahardi. "Relevansi Search Engine Optimization (SEO) On-pages Di 2021." Jurnal Ilmu Komputer dan Bisnis 12, no. 1 (May 1, 2021): 205–14. http://dx.doi.org/10.47927/jikb.v12i1.106.

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Search Engine Optimizion (SEO) merupakan metode yang dilakukan untuk meningkatkan kualitas dari sebuah website dari sudut pandang peringkat di mesin pencari termasuk mesin pencari google. Google bukan menjadi sebuah rahasia lagi adalah sebuah perantara bagi website untuk mendatangkan pengunjung. Semakin bertambahnya pengguna internet berbanding lurus degan semakin bertambahnya jumlah website yang ada di dunia. Hal itu membuat semakin tingginya pula kompetisi website untuk meningkatkan peringkat di mesin pencari. Banyak cara yang bisa dilakukan utuk meningkatkan peringkat, salah satu caranya adalah dengan menggunakan teknik SEO on-pages. Pada teknik ini banyak sekali tips dan trik yang dapat dilakukan, namun seiring pembaruan yang terus dilakukan oleh google, apakah teknik ini masih berfungsi atau tidak, itu yang menjadi sebuah pertanyaan. Dalam tulisan ini membahas tentang apakah teknik SEO on-pages masih relevan terhadap pembaruan yang dilakukan oleh google dan mencari fakta-fakta yang ada di literatur terkait dan membandingkan dengan apa yang terjad sekarang di laman google.
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Ponomarenko, Ihor, and Alina Sapian. "Internet marketing tool – SEO-optimization of the enterprise site." Problems of Innovation and Investment Development, no. 25 (June 30, 2021): 84–89. http://dx.doi.org/10.33813/2224-1213.25.2021.9.

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The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.
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Maskur, Maskur. "PENGUKUR PARAMETER SEARCH ENGINE OPTIMIZATION (SEO) SECARA ON PAGE PADA TOKO ONLINE UNTUK MENINGKATKAN PENJUALAN." Adbis: Jurnal Administrasi dan Bisnis 13, no. 1 (June 30, 2019): 83. http://dx.doi.org/10.33795/j-adbis.v13i1.68.

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The current search engine is not only for searching the pages of the website you want to visit but also as the main source of visitors on the internet. With the development of technology several ways that can be used to improve website ranking on search engines, one effective way by utilizing Search Engine Optimization (SEO) can help some websites to get SERP rankings (Search Engine Results Pages) on search engines, by a good SERP ranking will then be determined on the number of visitors on the website. An application is needed to calculate SEO applications on a web site, with the application of Online SEO measurement parameters can help business users of online stores to increase visitors and invite visitors who become buyers. In the Complete SEO Parameter Measurement Application on this page has 6 important parameters in SEO on the page provided, Title Tag, Title Tag, Meta Description, Content, Alt Tag and Keyword Density, with an explanation of each - each parameter where The accuracy of the application results in the calculation can be obtained Kappa value of 0.57..
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Zakharenko, A., and S. Smagulova. "Search engine optimization as a tool to increase the competitiveness of pharmaceutical companies in modern conditions." E-Management 3, no. 2 (August 29, 2020): 32–39. http://dx.doi.org/10.26425/2658-3445-2020-2-32-39.

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Search engine optimization (SEO), which is currently actively used by the majority of pharmaceutical companies all over the world, is one of the most relevant digital marketing technologies. The features of the SEO in pharmaceutical companies as one of the modern tools of digital marketing have been considered in the article.Most of the companies, which operate in the natural sciences, are several years behind in development from other industries, due to the low level of SEO strategy application. As a result, the marketing budgets of pharmaceutical companies are focused on maintaining traditional classical approaches in the field of marketing. This bias in the budget arises mainly from the underestimation of the role of the SEO strategy in the organization’s activities by the majority of pharmaceutical companies. Companies should clearly understand how significant is the impact of digitalization on their activity in modern conditions. SEO is much broader than using search queries and meta tags. Due to implementing digital tools, it is possible to create “social signals” for attracting a new target audience.It has been noted in the article that search algorithms, developed by search platforms, change very often, and it is necessary to constantly monitor and improve them. Moreover, SEO is required to help people to find the content that best matches their intended goal, rather than to misinform them by showing inappropriate pages with matched search keywords in search results.Competition among the largest companies is constantly increasing in the global pharmaceutical market, and the use of digital marketing tools, such as SEO, will allow companies to change radically the situation. As a result of the research, recommendations for the effective use of SEO as one of the digital marketing tools in the business of pharmaceutical companies have been proposed. Finally, the conclusions about the increasing the role of digital marketing in modern conditions have been made.
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Kivuti, Edwin Mwosa. "An Evaluation of the Impact of Keyword Frequency on Keyword Prominence." International Journal of Online Marketing 8, no. 3 (July 2018): 52–70. http://dx.doi.org/10.4018/ijom.2018070104.

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This article describes how search engine optimization(SEO) is becoming an increasing useful technique in online marketing as more people look to the internet to search for information. Search Engine Optimization enables web developers to develop web pages which have a high SERP rankings. A key technique in SEO is through improving the keyword prominence of keywords. In this research, keywords within web pages are extracted, and the correlation between the frequency of these words and their keyword prominence is evaluated. The findings of this research will provide a guideline to SEO practitioners, in that they will have a better understanding of the ratio of keywords they need in to add to web pages in relation to the rest of the content.
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Nurbawani, Aris. "PENGARUH PEMANFAATAN TEKNOLOGI SEARCH ENGINE OPTIMIZATION (SEO) DAN PROMOSI PENJUALAN TERHADAP JUMLAH PENJUALAN BUKU SECARA ONLINE." JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) 2, no. 1 (July 31, 2018): 61. http://dx.doi.org/10.32682/jpekbm.v2i1.750.

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Perkembangan teknologi internet telah diikuti oleh peningkatan jumlah penjual dan pembeli online (pengguna internet). Setiap penjual online pasti ingin sukses. Teknologi informasi seharusnya dimanfaatkan oleh penjual online untuk meraih kesuksesan bisnisnya. Tujuan penelitian ini untuk mengetahui pengaruh pemanfaatan teknologi search engine optimization (SEO) dan promosi penjualan terhadap jumlah penjualan buku secara online. Hasil penelitian ini menunjukkan bahwa pemanfaatan teknologi SEO secara parsial berpengaruh signifikan terhadap jumlah penjualan buku secara online. Sedangkan promosi penjualan secara parsial berpengaruh signifikan terhadap jumlah penjualan buku secara online. Secara simultan, pemanfaatan teknologi SEO dan promosi penjualan berpengaruh signifikan terhadap jumlah penjualan buku secara online. Jumlah penjualan buku secara online dipengaruhi oleh pemanfaatan teknologi SEO dan promosi penjualan secara simultan sebesar 91,4%, sisanya 8,6% dipengaruhi oleh faktor lain di luar model penelitian ini.
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Permana, Silvester Dian Handy. "Analisis Hasil Improvisasi SEO dengan Metode Hybrid Modified MCDM untuk Peningkatan Peringkat Dan Trafik Kunjungan Website UMKM." Jurnal Sisfokom (Sistem Informasi dan Komputer) 8, no. 1 (April 11, 2019): 85. http://dx.doi.org/10.32736/sisfokom.v8i1.611.

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SEO (Search engine Optimization) saat ini merupakan hal yang wajib ada di dalam website yang dibuat. SEO dapat membantu website agar dapat dicari di mesin pencarian seperti Google, Bing, dan Yahoo. Namun, penerapan SEO yang standar tidak dapat membuat website menduduki peringkat atas dalam pencariannya. Hal ini dikarenakan banyak website sudah menerapkan teknik SEO yang standar sebagai bantuan untuk pencariannya. Metode Hybrid Modified MCDM dapat mempengaruhi mesin pencari untuk menentukan website mana yang paling cocok dengan pencarian yang ada. Penelitian ini memproyeksikan penerapan SEO yang telah dimodifikasi kepada website UMKM agar dapat menjadi peringkat paling atas. Dengan menjadi peringkat paling atas dalam mesin penelusuran diharapkan dapat membantu calon pelanggan dalam mencari website UMKM sehingga dapat meningkatkan perekonomian dari UMKM
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Jasevičiūtė, Vita. "AUTOMATIC PLANNING OF EXTERNAL SEARCH ENGINE OPTIMIZATION / AUTOMATIZUOTAS IŠORINIO PAIEŠKOS SISTEMŲ OPTIMIZAVIMO PLANAVIMAS." Mokslas – Lietuvos ateitis 7, no. 3 (July 13, 2015): 304–8. http://dx.doi.org/10.3846/mla.2015.788.

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This paper describes an investigation of the external search engine optimization (SEO) action planning tool, dedicated to automatically extract a small set of most important keywords for each month during whole year period. The keywords in the set are extracted accordingly to external measured parameters, such as average number of searches during the year and for every month individually. Additionally the position of the optimized web site for each keyword is taken into account. The generated optimization plan is similar to the optimization plans prepared manually by the SEO professionals and can be successfully used as a support tool for web site search engine optimization. Straipsnyje sprendžiami paieškos sistemų (angl. SEO) išorinio optimizavimo planavimo klausimai. Pateikiama jo automatizavimo koncepcija. Turint reikšminių žodžių sąrašą, jų esamas vietas paieškos sistemos rezultatuose, vidutinį paieškų skaičių per metus, apskaičiuojami reikšminių žodžių svoriai. Pagal šiuos svorius, remiantis suformuluota koncepcija, nustatoma, kiek mėnesių šį reikšminį žodį reikia optimizuoti. Stebint atliekamų paieškų skaičiaus vidurkius, kiekvieną mėnesį apskaičiuojami maksimumai. Tada parengiamas išorinio optimizavimo planas, sudaromi optimizuotinų reikšminių žodžių rinkiniai konkrečiam mėnesiui. Gautas planas labai panašus į tuos, kurie sudaromi rankiniu būdu, todėl tai įgyvendinus programa, t. y. automatizavus, būtų sutaupoma nemažai laiko ir atsisakoma papildomų rutininių darbų.
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Ni, Ran, and Shi Ying Shi. "Network Marketing Strategy Analysis Based on SEO." Applied Mechanics and Materials 411-414 (September 2013): 2271–75. http://dx.doi.org/10.4028/www.scientific.net/amm.411-414.2271.

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This paper analyzes the effects of SEO on marketing website ranking. Then according to the SEO strategy, the paper gives the difference analysis of first cosmetics site and 100th site in Google, puts forward the adjustment and optimization strategy from the website structure, content and keyword, the chain etc. Finally the paper gives the overall planning and design for the enterprise network marketing.
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Baltiņš, Viesturs, and Imants Zarembo. "SEO AND SEM BENEFITS IN DIGITAL MARKETING." HUMAN. ENVIRONMENT. TECHNOLOGIES. Proceedings of the Students International Scientific and Practical Conference, no. 25 (April 23, 2021): 27–31. http://dx.doi.org/10.17770/het2021.25.6775.

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The paper deals with the search engine optimization and search engine marketing benefits to website. Explains the differences as well as their similarities between SEO and SEM. Gives tips on what conditions one of the strategies is preferable to boost website ratings than the other, and under what circumstances it is more effective to use both SEO and SEM strategies.
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Akbar, Yopi Hidayatul. "Analisis Dan Evaluasi Peringkat Website Perguruan Tinggi Terbaik Di Indonesia Menggunakan Teknik Search Engine Optimization (SEO)." Infoman's 11, no. 2 (November 15, 2017): 119–33. http://dx.doi.org/10.33481/infomans.v11i2.28.

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Teknik Search Engine Optimization (SEO) merupakan salah satu teknik yang wajib diterapkan pada sebuah website, hal itu dianggap penting karena setiap website memerlukan kunjungan agar trafik website meningkat. Website universitas seharusnya dapat menerapkan SEO dengan baik agar website tersebut banyak pengunjung. Penerapan metode SEO tentunya tidak hanya dilakukan submit melalui webmaster mesin pencari, namun pada sebuah website juga harus diterapkan kata kunci yang berkaitan dengan isi konten website tersebut, karena dengan adanya kata kunci maka akan secara otomatis menarik para pengunjung ke website universitas berdasakan frasa kata kunci yang mereka ketik di mesin pencari. Dari hasil analisis yang telah dilakukan oleh penulis maka dapat diambil kesimpulan bahwa website dengan penerapan SEO yang tepat maka akan dapat meningkatkan trafik pengunjung, para pengguna yang mengunjungi website tentunya bukan hanya mencari informasi saja, namun mereka juga melakukan pencarian berdasarkan kebutuhan mereka seperti informasi penerimaan mahasiswa baru, pencarian repository, jurnal maupun info lain yang dibutuhkan
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Fox, Robert. "Benefits of exposure." OCLC Systems & Services: International digital library perspectives 30, no. 4 (November 10, 2014): 206–11. http://dx.doi.org/10.1108/oclc-07-2014-0029.

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Purpose – This column aims to look at various aspects of search engine optimization (SEO) and the potential risks and rewards from exposing library-related content using techniques such as microdata and descriptive frameworks such as that outlined on schema.org. Design/methodology/approach – Regular column. Findings – This column explores concepts related to SEO and is speculative in nature. Originality/value – Academic libraries can greatly benefit from exploring the potential benefits of using SEO and microdata/microformats. The landscape for SEO has changed dramatically over the past decade, and the benefit to libraries who have in once sense seen themselves as competitors with the major search engines is significant.
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Shailesh, K. S., and P. V. Suresh. "Performance Driven Development Framework for Web Applications." Global Journal of Enterprise Information System 9, no. 1 (May 5, 2017): 75. http://dx.doi.org/10.18311/gjeis/2017/15870.

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The performance of web applications is of paramount importance as it can impact end-user experience and the business revenue. Web Performance Optimization (WPO) deals with front-end performance engineering. Web performance would impact customer loyalty, SEO, web search ranking, SEO, site traffic, repeat visitors and overall online revenue. In this paper we have conducted the survey of state of the art tools, techniques, methodologies of various aspects of web performance optimization. We have identified key web performance patterns and proposed novel web performance driven development framework. We have elaborated on various techniques related to different phases of web performance driven development framework.
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Sidqi, Fadila Darojatu, and Hendra Marcos. "OPTIMASI WEBSITE MENGGUNAKAN METODE SEARCH ENGINE OPTIMIZATION (SEO) ON PAGE DAN OFF PAGE DALAM MENINGKATKAN TRAFIK KUNJUNGAN." Journal of Information System Management (JOISM) 3, no. 2 (July 15, 2021): 55–58. http://dx.doi.org/10.24076/joism.2021v3i2.456.

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Perkembangan penggunaan internet di Indonesia mengalami kenaikan yang pesat dan Google merupakan mesin pencari yang paling banyak digunakan. Hal ini mendorong para pelaku industri untuk mendapatkan pasar yang lebih besar melalui sebuah website dan menerapkan metode SEO. Hustle Media Grup merupakan sebuah perusahaan kreatif industri produk dan jasa, photography, cinematography, craft, design, dan printing yang dikemas dalam produksi album kenangan sekolah yang didirikan pada tahun 2014. Website Hustle Media belumlah terfokus secara penuh pada penerapan SEO pada website mereka dan barulah menerapkan SEO pada homepage website, meta description dan pengulangan kata sehingga hal tersebut menyebabkan sedikit adanya kenaikan traffic.
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Giomelakis, Dimitrios, Christina Karypidou, and Andreas Veglis. "SEO inside Newsrooms: Reports from the Field." Future Internet 11, no. 12 (December 13, 2019): 261. http://dx.doi.org/10.3390/fi11120261.

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The journalism profession has changed dramatically in the digital age as the internet, and new technologies, in general, have created new working conditions in the media environment. Concurrently, journalists and media professionals need to be aware and possess a new set of skills connected to web technologies, as well as respond to new reading tendencies and information consumption habits. A number of studies have shown that search engines are an important source of the traffic to news websites around the world, identifying the significance of high rankings in search results. Journalists are writing to be read, and that means ensuring that their news content is found, also, by search engines. In this context, this paper represents an exploratory study on the use of search engine optimization (SEO) in news websites. A series of semi-structured, in-depth interviews with professionals at four Greek media organizations uncover trends and address issues, such as how SEO policy is operationalized and applied inside newsrooms, which are the most common optimization practices, as well as the impact on journalism and news content. Today, news publishers have embraced the use of SEO practices, something that is clear also from this study. However, the absence of a distinct SEO culture was evident in newsrooms under study. Finally, according to results, SEO strategy seems to depend on factors, such as ownership and market orientation, editorial priorities or organizational structures.
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Neves, Barbara Coelho, Ramon Davi Santana, and Dulcinéia Vieira de Assunção Gomes. "Marketing Digital na Recuperação da Informação: técnicas de SEO para visibilidade de periódico científico." Páginas a&b : Arquivos & Bibliotecas, no. 14 (2020): 133–43. http://dx.doi.org/10.21747/21836671/pag14a9.

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It deals with digital marketing through the search engine optimization (SEO) techniques applied to the case of a scientific magazine's website. It analyzes objective and technical aspects and measures of SEO that promote the leverage of the visibility of the website and its published content among the main search results in search engines. The method is descriptive, with a qualitative approach and the support of literature review. As a result, the text presents in a descriptive and reasoned way a brief analysis from the perspective of on-site and on-page SEO. It is concluded that the websites of scientific journals can benefit from SEO techniques in the context of information retrieval. The non-use of basic SEO techniques corroborates for a potential invisibility or low recovery of scientific production on the Web in search engine results at a global level.
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Luh, Cheng-Jye, Sheng-An Yang, and Ting-Li Dean Huang. "Estimating Google’s search engine ranking function from a search engine optimization perspective." Online Information Review 40, no. 2 (April 11, 2016): 239–55. http://dx.doi.org/10.1108/oir-04-2015-0112.

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Purpose – The purpose of this paper is to estimate Google search engine’s ranking function from a search engine optimization (SEO) perspective. Design/methodology/approach – The paper proposed an estimation function that defines the query match score of a search result as the weighted sum of scores from a limited set of factors. The search results for a query are re-ranked according to the query match scores. The effectiveness was measured by comparing the new ranks with the original ranks of search results. Findings – The proposed method achieved the best SEO effectiveness when using the top 20 search results for a query. The empirical results reveal that PageRank (PR) is the dominant factor in Google ranking function. The title follows as the second most important, and the snippet and the URL have roughly equal importance with variations among queries. Research limitations/implications – This study considered a limited set of ranking factors. The empirical results reveal that SEO effectiveness can be assessed by a simple estimation of ranking function even when the ranks of the new and original result sets are quite dissimilar. Practical implications – The findings indicate that web marketers should pay particular attention to a webpage’s PR, and then place the keyword in URL, the page title, and snippet. Originality/value – There have been ongoing concerns about how to formulate a simple strategy that can help a website get ranked higher in search engines. This study provides web marketers much needed empirical evidence about a simple way to foresee the ranking success of an SEO effort.
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Nasomyont, Tamrerk, and Nawaporn Wisitpongphan. "A Study on the Relationship between Search Engine Optimization Factors and Rank on Google Search Result Page." Advanced Materials Research 931-932 (May 2014): 1462–66. http://dx.doi.org/10.4028/www.scientific.net/amr.931-932.1462.

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Nowadays, Google has taken a role as a major platform for the Internet search; its search algorithm has been changed periodically, hence being positioned on the first page of the Google search result has a tremendous impact on the online marketing strategy of the organization. Search Engine Optimization (SEO) has been considered as one of the most effective strategies to place the webpage at the top rank of the search engine result. This paper presents the relationship between various SEO factors and the rank in the Search Engine Result Page. The results unravel the key SEO factors, e.g. Backlinks, Keyword, Site structure, that have high degree of relationship with rank in the search engine result page (SERPs).
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Chotikitpat, Kittisak, Prachyanun Nilsook, and Sunantha Sodsee. "Techniques for Improving Website Rankings with Search Engine Optimization (SEO)." Advanced Science Letters 21, no. 10 (October 1, 2015): 3219–24. http://dx.doi.org/10.1166/asl.2015.6503.

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Lui, Richard, and Cheuk Hang Au. "I.S. educational game: Adoption in teaching search engine optimization (SEO)." Journal of Computer Information Systems 60, no. 3 (April 12, 2018): 233–43. http://dx.doi.org/10.1080/08874417.2018.1461034.

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Cowley, Scott. "THE YOUTUBE SEO PROJECT: TEACHING SEARCH ENGINE OPTIMIZATION THROUGH VIDEO." Marketing Education Review 30, no. 2 (April 2, 2020): 125–31. http://dx.doi.org/10.1080/10528008.2020.1755603.

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Chawla, Chanchal. "Search engine optimization (SEO) As a dynamic online promotion technique." Asian Journal of Multidimensional Research 10, no. 11 (2021): 554–61. http://dx.doi.org/10.5958/2278-4853.2021.01047.8.

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Lopezosa, Carlos, Lluís Codina, Javier Díaz-Noci, and José-Antonio Ontalba. "SEO and the digital news media: From the workplace to the classroom." Comunicar 28, no. 63 (April 1, 2020): 65–75. http://dx.doi.org/10.3916/c63-2020-06.

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The constant struggle to attract new readers has led the digital news media to adopt search engine positioning strategies within their newsrooms. Given that readers are increasingly opting to consume their news via search engines, such as Google or Bing, this study explores perceptions and applications of search engine optimization (SEO) in the online news media and identifies the future training needs of journalists in this sector. To do so, 33 semi-structured interviews were conducted with individuals representative of three professional profiles: professional journalists, SEO consultants, and academics. Based on the data collected, we created five semantic categories – with 25 subcategories – and we correlated the perceptions of the SEO experts employed by the news media with those of the academics. The results highlight varying degrees of convergence and divergence in perceptions across these three professional profiles. Similarly, the results confirm the sector’s pressing need to attract readers by implementing search engine positioning techniques and, hence, its need to ensure future journalists are well trained in technical SEO, on-page SEO, off-page SEO, in the use of SEO analytics and audit tools, and in the ability to identify search trends so that they have the necessary skills to win the struggle for more readers. La lucha de los cibermedios para atraer nuevos lectores ha motivado el uso de estrategias de posicionamiento en buscadores en el seno de las redacciones periodísticas. Dado el consumo, cada vez más frecuente, de noticias a través de buscadores como Google o Bing, este trabajo explora la percepción y la aplicación de la optimización en buscadores (SEO) en los medios de comunicación online y determina las diferentes necesidades formativas de los futuros periodistas que quieran trabajar en este campo. Para ello, se realizaron 33 entrevistas semi-estructuradas a personas que representan tres perfiles profesionales diferentes: periodistas profesionales, consultores de SEO y profesores universitarios. A través de los datos recogidos, creamos cinco categorías semánticas –con 25 subcategorías– y correlacionamos las percepciones de los expertos en SEO que trabajan en empresas periodísticas con las percepciones de los profesores en el contexto académico. Los resultados confirman los diferentes grados de convergencia y divergencia entre estos tres perfiles profesionales. Asimismo, se reafirma la creciente necesidad de atraer lectores a través de técnicas de posicionamiento en buscadores, por lo que señalamos la necesidad de formar a los futuros periodistas en SEO técnico; en SEO On Page; en SEO Off Page; en herramienta analítica; en auditoría SEO; y en la capacidad de identificar tendencias de búsqueda para que estén cualificados con las competencias necesarias para afrontar la lucha por los públicos.
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Ferreira, Soraya Venegas, and Erick Nunes da Costa. "SEO no jornalismo digital: uma análise sobre a visibilidade noticiosa da vitória de Jair Bolsonaro nas eleições presidenciais de 2018." Paradoxos 6, no. 1 (June 28, 2021): 124–42. http://dx.doi.org/10.14393/par-v6n1-2021-57127.

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Qual a relação de SEO e SERP com o Jornalismo? Para os que atuam no Jornalismo Digital, a aplicação das técnicas de Search Engine Optimization (SEO) pode fazer a diferença na visibilidade de uma matéria a partir de seu posicionamento na Search Engine Results Page (SERP) do Google. As técnicas de SEO ainda são pouco praticadas nos portais de notícias. Como listado em manuais, elas devem estar alinhadas ao conteúdo jornalístico de qualidade, de acordo com critérios de noticiabilidade e potencializado pelos recursos oferecidos na web. Para entender como essas ferramentas e o jornalismo se encontram, optou-se por estudar os resultados da busca Bolsonaro eleições 2018 e com base nas matérias e suas estratégias de SEO, identificar como os portais G1, Agência Brasil e UOL posicionaram o conteúdo jornalístico sobre a vitória de Bolsonaro.
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Gek, Danil, Vladislav Kukartsev, Vadim Tynchenko, Aleksandr Bondarev, Maria Pokushko, and Natalya Dalisova. "The problem of SEO promotion for the organization’s web representation." SHS Web of Conferences 69 (2019): 00122. http://dx.doi.org/10.1051/shsconf/20196900122.

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The article describes the problem of search engine optimization of a new web-site of any organization and the approaches to make better results in different search engines. The new site is difficult to bring to the top search engine rankings. This article describes the study of the new web-site SEOpromotion. The authors took the site of the organization for the sushi and rolls delivery in Krasnoyarsk city, Russian Federation, which was created and uploaded to the hosting about a year ago. At the first stage, the technical optimization was completed: Robots.txt and Sitemap.xml files were configured, 404 page was set up and validation check was carried out. At the second stage, the content was worked out and a semantic core was formed. With the help of the Yandex service Wordstat.Yandex, key phrases were selected, which was used to advance the site. After that, a snippet was created which makes the link to the site more attractive to users. As a result of this work, the site has become 2 times more visible to potential customers of the company. Thus, properly implemented SEO optimization allows you to attract a significantly larger number of customers in the company.
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Bello, Rotimi-Williams, and Firstman Noah Otobo. "Conversion of Website Users to Customers-The Black Hat SEO Technique." International Journal of Advanced Research in Computer Science and Software Engineering 8, no. 6 (June 29, 2018): 29. http://dx.doi.org/10.23956/ijarcsse.v8i6.714.

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Search Engine Optimization (SEO) is a technique which helps search engines to find and rank one site over another in response to a search query. SEO thus helps site owners to get traffic from search engines. Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. In the context of SEO, keyword density can be used as a factor in determining whether a webpage is relevant to a specified keyword or keyword phrase. SEO is known for its contribution as a process that affects the online visibility of a website or a webpage in a web search engine's results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. It is the objective of this paper to re-present black hat SEO technique as an unprofessional but profitable method of converting website users to customers. Having studied and understood white hat SEO, black hat SEO, gray hat SEO, crawling, indexing, processing and retrieving methods used by search engines as a web software program or web based script to search for documents and files for keywords over the internet to return the list of results containing those keywords; it would be seen that proper application of SEO gives website a better user experience, SEO helps build brand awareness through high rankings, SEO helps circumvent competition, and SEO gives room for high increased return on investment.
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Harto, Agus Budi. "Implementing Website Design Based on Search Engine Optimization (SEO) Checklist to Increase Web Popularity." Journal of Applied Information, Communication and Technology 6, no. 2 (October 25, 2019): 87–97. http://dx.doi.org/10.33555/ejaict.v6i2.67.

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One way to increase website popularity is by increasing the user's visit to the website. Search Engine Optimization is a popular concept to increase website popularity or page ranking of a website in search engine, but not many designer know on how to implement the concept so their website popularity could not be controlled. This research aims to create a template based on checklist created from SEO concept. Evaluation is done by comparing website page ranking that created based on this checklist and not. The result of this research is the website popularity ranking which implement SEO design is higher.
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Sukri, Sukri, and Zulfikar Zulfikar. "Mendapatkan Peringkat Terbaik Website Pada Search Engine Dengan Metode Search Engine Optimization (SEO)." Jurnal Nasional Komputasi dan Teknologi Informasi (JNKTI) 4, no. 3 (June 21, 2021): 194–202. http://dx.doi.org/10.32672/jnkti.v4i3.2973.

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Sekarang ini merupakan era internet dimana semua orang mampu melakukan apa saja melalui internet salah satunya adalah dengan menggunakan internet sebagai lahan promosi bisnis. Agar bisa berpromosi di internet maka diperlukan website sebagai sumber informasi yang memberi manfaat bagi pengunjung. Agar stategi promosi dapat berhasil dengan baik, maka seharusnya website muncul dihalaman pertama search engine yang harus dilakukan adalah upaya optimasi off page dan optimasi artikel. Optimasi website bukanlah suatu hal yang mudah, untuk mendapatkan hasil yang baik maka diperlukan beberapa optimasi search engine yang baik dan benar. Dengan adanya metode SEO, maka akan mempermudah pemilik website melakukan optimasi. Hasil dari optimasi SEO adalah website akan mendapatkan peringkat terbaik di search engine.
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Hadiana, Asep Id, and Eddie Krishna Putra. "Model Search Engine Optimization bagi Usaha Mikro Kecil dan Menengah (UMKM) di Bandung Barat." JUMANJI (Jurnal Masyarakat Informatika Unjani) 2, no. 1 (June 22, 2018): 31. http://dx.doi.org/10.26874/jumanji.v2i1.19.

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Internet telah memegang peranan yang cukup besar dalam mengembangkan sebuah usaha, karena memiliki jangkauan yang tidak terbatas. Namun tidak semua pelaku usaha mampu memanfaatkan Internet untuk memperluas jangkauan usaha mereka. Search Engine Optimization (SEO) adalah sebuah cara untuk meningkatkan visibilitas sebuah usaha di mesin pencari. Untuk usaha kecil dan menengah yang ingin bersaing di ceruk yang sama dengan perusahaan yang lebih besar dengan sumber daya yang lebih besar yang mereka miliki, memiliki strategi SEO yang kuat sangat penting. Terlepas dari industri apa yang dijalani, akan selalu memiliki setidaknya satu pesaing yang telah ada lebih lama dan telah mengalokasikan lebih banyak anggaran dan sumber daya untuk membangun visibilitas mereka di web dan di mesin pencari. Pemilik bisnis online akan tahu bahwa bagian dari pertempuran untuk memastikan bisnis sukses adalah dalam memastikan website mereka memiliki peringkat yang baik di mesin pencari. Dalam perekonomian Indonesia, Usaha Mikro, Kecil, dan Menengah (UMKM) adalah kelompok usaha yang memiliki jumlah paling besar dan terbukti tahan terhadap berbagai macam goncangan krisis ekonomi. Namun sayangnya, UMKM belum mampu memanfaatkan potensi Internet dalam memperluas pemasaran mereka, termasuk UMKM di Bandung Barat. Untuk itu diperlukan membuat model SEO bagi para UMKM di Bandung Barat.
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Handayani, Indri, Erick Febriyanto, and Muhammad Shofwatullah. "Optimalisasi visibilitas situs iLearning Journal Center (iJC) Pada Mesin Pencari Berbasis Search Engine Optimization (SEO) On Page." SATIN - Sains dan Teknologi Informasi 5, no. 1 (June 27, 2019): 27–35. http://dx.doi.org/10.33372/stn.v5i1.448.

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Kemajuan teknologi yang semakin canggih membawa setiap aspeknya, khusus kemajuan teknologi di bidang Teknologi Informasi. iLearning Journal Center (iJC) merupakan situs web yang menyediakan wadah untuk mengelola jurnal. Sehingga diperlukan optimalisasi visibilitas situs web agar diketahui dan terlihat oleh penulis atau peneliti-peneliti di indonesia, dan setiap artikel-jurnal di iJC perlu terpublikasi dengan rating yang lebih luas agar dapat meningkatkan jumlah artikel yang masuk. Oleh karena itu, perlu diterapkan teknik SEO Pada Situs web iLearning Journal Center (iJC) untuk mengatasi masalah-masalah tersebut. Metode penelitian yang digunakan dalam penelitian ini yaitu  Identifikasi masalah, Tinjauan literatur, Perancangan Teknik SEO On Page, Implementasi. Dengan  penelitian ini adalah penerapan teknik SEO Pada Halaman dapat meningkatkan halaman hasil mesin pencari (SERP) situs web di mesin pencari, volume dan kualitas lalu lintas kunjungan dari mesin pencari google meningkat, dan situs web iLearning Journal Center (iJC) telah berhasil terindeks oleh google pergi di halaman pertama dalam pencarian google dengan waktu kurang dari 3 bulan.
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Matošević, Goran, Jasminka Dobša, and Dunja Mladenić. "Using Machine Learning for Web Page Classification in Search Engine Optimization." Future Internet 13, no. 1 (January 2, 2021): 9. http://dx.doi.org/10.3390/fi13010009.

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This paper presents a novel approach of using machine learning algorithms based on experts’ knowledge to classify web pages into three predefined classes according to the degree of content adjustment to the search engine optimization (SEO) recommendations. In this study, classifiers were built and trained to classify an unknown sample (web page) into one of the three predefined classes and to identify important factors that affect the degree of page adjustment. The data in the training set are manually labeled by domain experts. The experimental results show that machine learning can be used for predicting the degree of adjustment of web pages to the SEO recommendations—classifier accuracy ranges from 54.59% to 69.67%, which is higher than the baseline accuracy of classification of samples in the majority class (48.83%). Practical significance of the proposed approach is in providing the core for building software agents and expert systems to automatically detect web pages, or parts of web pages, that need improvement to comply with the SEO guidelines and, therefore, potentially gain higher rankings by search engines. Also, the results of this study contribute to the field of detecting optimal values of ranking factors that search engines use to rank web pages. Experiments in this paper suggest that important factors to be taken into consideration when preparing a web page are page title, meta description, H1 tag (heading), and body text—which is aligned with the findings of previous research. Another result of this research is a new data set of manually labeled web pages that can be used in further research.
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50

Suni, Eugenius Kau, and Yudo Devianto. "Penerapan Metode Search Engine Optimization untuk Meningkatkan Peringkat Website Portal Berita Inakoran.com di Kota Tangerang." E-Dimas: Jurnal Pengabdian kepada Masyarakat 11, no. 3 (September 17, 2020): 351–56. http://dx.doi.org/10.26877/e-dimas.v11i3.5838.

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Banyak website baru bermunculan termasuk portal berita media online menghadapi masalah sepi pengunjung atau kekurangan pembaca, sehingga peringkat atau rating website tersebut rendah. Akibatnya pemasang iklan enggan membelanjakan biaya iklan pada website tersebut, padahal iklan menjadi salah satu penompang bisnis media online. Portal berita Inakoran.com yang baru tiga tahun beroperasi menghadapi kendala rating rendah, sehingga tim marketing kesulitan mendapatkan pemasang iklan. Tim redaksi Inakoran.com juga belum menguasai teknologi informatika untuk mengembangkan media online ini. Hal ini mendorong tim pengabdi dari Fakultas Ilmu Komputer Universitas Mercu Buana untuk melaksanakan pelatihan teknologi informatika khususnya penerapan search engine optimization (SEO) untuk meningkatkan peringkat website. Pelatihan penerapan teknik SEO melibatkan 10 orang karyawan dan tim redaksi pada tanggal 17 Maret 2020 di kantor Redaksi Inakoran.com di Kelurahan Larangan Indah, Kota Tangerang, Banten. Hasilnya, pengetahuan peserta di bidang informatika khusus Teknik SEO meningkat 85,6%, dan rating Inakoran.com secara nasional naik 3.966 level, dimana sehari sebelum pelatihan yaitu tanggal 16 Maret 2020, data Alexa menunjukan rating Inakoran.com berada di urutan 21.275 secara nasional, namun dua minggu kemudian yaitu tanggal 02 April 2020, rating Inakoran naik siginifikan ke posisi urutan 17.309 secara nasional.
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