Relevant bibliographies by topics / SEO (Search Engine Optimisation)

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'SEO (Search Engine Optimisation)'

Author: Grafiati
Published: 7 June 2025
Last updated: 2 August 2025

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Journal articles on the topic "SEO (Search Engine Optimisation)"

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Tejaswi, Suresh. "Artificial Intelligence and the Reshaping of SEO: A Quantitative Analysis of AI-Driven Content Effects on Search Algorithms." Artificial Intelligence and the Reshaping of SEO: A Quantitative Analysis of AI-Driven Content Effects on Search Algorithms 8, no. 11 (2023): 7. https://doi.org/10.5281/zenodo.10251105.

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What follows is a discussion of how Search Engine Optimisation (SEO) might benefit from the use of AI. Classifiers and statistical models, fuzzy logic, and evolutionary computation are the three main approaches to artificial intelligence. Using this framework, the author searches for scholarly articles that discuss the various ways AI is being used in search engine optimisation. Application of Support Vector Machine and K-Nearest Neighbour Algorithm were among the many prototypes that were obtained. Other examples are Polidoxa and the Fuzzy Inference System. Commercial programmes included SPSS
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O’Neill, Stephen, and Kevin Curran. "The Core Aspects of Search Engine Optimisation Necessary to Move up the Ranking." International Journal of Ambient Computing and Intelligence 3, no. 4 (2011): 62–70. http://dx.doi.org/10.4018/jaci.2011100105.

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Search engine optimization (SEO) is the process of improving the visibility, volume and quality of traffic to website or a web page in search engines via the natural search results. SEO can also target other areas of a search, including image search and local search. SEO is one of many different strategies used for marketing a website but SEO has been proven the most effective. An Internet marketing campaign may drive organic search results to websites or web pages but can be involved with paid advertising on search engines. All search engines have a unique way of ranking the importance of a w
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AMAN, Serge Stephane, Behou Gerard N'GUESSAN, Djama Djoman Alfred AGBO, and Tiemoman KONE. "Search engine optimization: methods and techniques." F1000Research 12 (October 12, 2023): 1317. http://dx.doi.org/10.12688/f1000research.140393.1.

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Background: With the rapid advancement of information technology, search engine optimisation (SEO) has become crucial for enhancing the visibility and relevance of online content. In this context, the use of cloud platforms like Microsoft Azure is being explored to bolster SEO capabilities. Methods: This scientific article offers an in-depth study of search engine optimisation. It explores the different methods and techniques used to improve the performance and efficiency of a search engine, focusing on key aspects such as result relevance, search speed and user experience. The article also pr
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AMAN, Serge Stephane, Behou Gerard N'GUESSAN, Djama Djoman Alfred AGBO, and Tiemoman KONE. "Search engine Performance optimization: methods and techniques." F1000Research 12 (May 21, 2024): 1317. http://dx.doi.org/10.12688/f1000research.140393.3.

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Background With the rapid advancement of information technology, search engine optimisation (SEO) has become crucial for enhancing the visibility and relevance of online content. In this context, the use of cloud platforms like Microsoft Azure is being explored to bolster SEO capabilities. Methods This scientific article offers an in-depth study of search engine optimisation. It explores the different methods and techniques used to improve the performance and efficiency of a search engine, focusing on key aspects such as result relevance, search speed and user experience. The article also pres
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AMAN, Serge Stephane, Behou Gerard N'GUESSAN, Djama Djoman Alfred AGBO, and Tiemoman KONE. "Search engine Performance optimization: methods and techniques." F1000Research 12 (January 16, 2024): 1317. http://dx.doi.org/10.12688/f1000research.140393.2.

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Background With the rapid advancement of information technology, search engine optimisation (SEO) has become crucial for enhancing the visibility and relevance of online content. In this context, the use of cloud platforms like Microsoft Azure is being explored to bolster SEO capabilities. Methods This scientific article offers an in-depth study of search engine optimisation. It explores the different methods and techniques used to improve the performance and efficiency of a search engine, focusing on key aspects such as result relevance, search speed and user experience. The article also pres
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Marsha Awang Lisba Siella, Moh. Zaenal Abidin Eko Putro, and Mohammad Fauzy. "Penerapan Teknik Search Engine Optimization On Page dan Off Page Pada Berita Kompas.Com." JURNALISTIK DAN MEDIA 2, no. 2 (2024): 56–68. http://dx.doi.org/10.32722/jjm.v2i2.7082.

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Online media puts emphasize the role of search engines to achieving top rankings viewers, like for example by applying Search Engine Optimisation (SEO) techniques. An effective SEO strategy is not only improves the accuracy of news content, but also share useful information for the readers. This research aims to find out the application of on page and off page SEO techniques at Kompas.com news news portal. The method used in this research is qualitative, which involves in dept interview, observation and literature study. The research result shows the application of SEO techniques carried out b
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Tsatsanashvili, Mariam, and Sulkhan Tabatadze. "Algorithmic Public Governance and Ethical Considerations in Search Engine Optimisation (SEO) Sphere." Works of Georgian Technical University, no. 3(533) (September 26, 2024): 65–77. http://dx.doi.org/10.36073/1512-0996-2024-3-65-77.

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Algorithmic bias and the potential violation of ethical norms in search engine optimization (SEO) pose challenges in how public administrations disseminate digital services and online information. Traditional Search Engine Optimization approaches are no longer yielding significant results. Therefore, a new approach is proposed: using a cognitive map for virtual promotion to analyze situations and automate decision-making processes. The efficacy of this method is underscored by experimental results conducted with LTD ‘MyMakulatura’. The company's website achieved the top ranking in the search f
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Ahmad, Umar Faruq, Junainah Mahdee, and Normazalila Abu Bakar. "Search engine optimisation (SEO) strategy as determinants to enhance the online brand positioning." F1000Research 11 (February 1, 2024): 714. http://dx.doi.org/10.12688/f1000research.73382.2.

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Background Marketers face evolution of online brand positioning marketing strategy due to changes of search engine algorithm that affects the reaching out of brands to potential internet users. Brand owners realise that to be relevant in modern market, they need to transition and focus more into online market. However, many brand owners have ignored the power of search engine optimisation (SEO) strategy for attracting the online market, which is highly competitive and faces rapid changes. A brand can be considered as old fashioned if it does not utilise the SEO as their marketing strategy, in
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Ahmad, Umar Faruq, Junainah Mahdee, and Normazalila Abu Bakar. "Search engine optimisation (SEO) strategy as determinants to enhance the online brand positioning." F1000Research 11 (June 28, 2022): 714. http://dx.doi.org/10.12688/f1000research.73382.1.

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Background - Marketers face evolution of online brand positioning marketing strategy due to changes of search engine algorithm that affects the reaching out of brands to potential internet users. Brand owners realise that to be relevant in modern market, they need to transition and focus more into online market. However, many brand owners have ignored the power of search engine optimisation (SEO) strategy for attracting the online market, which is highly competitive and faces rapid changes. A brand can be considered as old fashioned if it does not utilise the SEO as their marketing strategy, i
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Sadeeq, M. J., and S. R. M. Zeebare. "Semantic Search Engine Optimisation (SSEO) for Dynamic Websites: A Review." International Journal of Science and Business 5, no. 3 (2021): 148–58. https://doi.org/10.5281/zenodo.4536804.

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The billions of databases, worldwide, provide an increasing amount of information to the people. As a result, the researchers have to seek knowledge about the resources, which were generically known as the search engines. One such search technique that is popularly used is the semantic search technique which improves the search accuracy by determining the purpose of the search along with the contextual meaning of the terms which appeared in the data space or the web for generating accurate results. Many search engines exist today, which makes it difficult to collect useful data. In this paper,
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Dissertations / Theses on the topic "SEO (Search Engine Optimisation)"

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Krupa, Martin. "Metodika SEO - testování a analýza." Master's thesis, Vysoké učení technické v Brně. Fakulta elektrotechniky a komunikačních technologií, 2010. http://www.nusl.cz/ntk/nusl-218259.

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SEO - Search Engine Optimization, determine ways and methods to create a web page so that search engine can incorporate it into the search results. Its great advantage is the durability of results and it results to high return of an investment. This work talks about the basic and most important SEO parameters. It propose which parameters are most important to be tested and best way of testing. Most of publishers often do not know that their sites are in terms of SEO totally inaccessible. With portal they can make their sites quickly and easily tested and find out where are their main weaknesse
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Kanwal, Wasfa. "Exploring Search Engine Optimization (SEO) Techniques for Dynamic Websites." Thesis, Blekinge Tekniska Högskola, Sektionen för datavetenskap och kommunikation, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4881.

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ABSTRACT Context: With growing number of online businesses, Search Engine Optimization (SEO) has become vital to capitalize a business because SEO is key factor for marketing an online business. SEO is the process to optimize a website so that it ranks well on Search Engine Result Pages (SERPs). Dynamic websites are commonly used for e-commerce because they are easier to update and expand; however they are subjected to indexing related problems. Objectives: This research aims to examine and address dynamic websites indexing related issues. To achieve aims and objectives of this research I inte
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Garcia, Steven, and steven garcia@student rmit edu au. "Search Engine Optimisation Using Past Queries." RMIT University. Computer Science and Information Technology, 2008. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20080501.093229.

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World Wide Web search engines process millions of queries per day from users all over the world. Efficient query evaluation is achieved through the use of an inverted index, where, for each word in the collection the index maintains a list of the documents in which the word occurs. Query processing may also require access to document specific statistics, such as document length; access to word statistics, such as the number of unique documents in which a word occurs; and collection specific statistics, such as the number of documents in the collection. The index maintains individ
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Dennis, Johansson. "Search Engine Optimization and the Long Tail of Web Search." Thesis, Uppsala universitet, Institutionen för lingvistik och filologi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-296388.

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In the subject of search engine optimization, many methods exist and many aspects are important to keep in mind. This thesis studies the relation between keywords and website ranking in Google Search, and how one can create the biggest positive impact. Keywords with smaller search volume are called "long tail" keywords, and they bear the potential to expand visibility of the website to a larger crowd by increasing the rank of the website for the large fraction of keywords that might not be as common on their own, but together make up for a large amount of the total web searches. This thesis wi
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Špaček, Petr. "Nástroj pro SEO analýzu." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2011. http://www.nusl.cz/ntk/nusl-237037.

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The thesis deals with SEO problems (Search Engine Optimization). The part of the thesis is creation of tool which analyzes web pages in multilanguage versions and results provides with appropriate educational effect for user. According the analyzing that can be also used in the regular interval it's possible to show optimization history. The tool uses Microsoft technologies, especially ASP.NET, SQL Server 2008 or Microsoft Server 2008 and is developed by Visual Studio 2010.
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Watson, Veronica. "Basic system configuration in search engine." Xavier University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1545566567119888.

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Schooner, Patrick. "Model for Auditing Search Engine Optimization for E-business." Thesis, Linköping University, Department of Science and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-57214.

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<p>E-commerce combines web technology with business economics. As of the last 10 years, online visibility for such online enterprises now heavily rely on the relationship between the own online sales platform and Search Engines for improved traffic consisting of presumable customers with the intent of acquiring products or services related to the customers’ needs. In 2008 an Internet behavioural analysis showed that over 90% percent of Swedish internet users make use of search engines at least once a week, stating that online visibility through the use of search engines now is a crucial busine
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Koutný, Jiří. "Data driven SEO." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150119.

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The Search Engine Optimization (SEO) industry has recently undergone major changes. Many new analytics tools have been put on the market enabling marketing consultants to be finally able to measure and evaluate the results of their work in SEO effectively. The theoretical part of this diploma thesis therefore aims to describe and compare selected SEO tools including practical examples of their use. The paper is focused on backlink databases (MajesticSEO, SEOmoz OpenSiteExplorer and Ahrefs) and keyword suggestion tools from Google (AdWords), Seznam (Sklik), Wordtracker and SEMRush. The final ch
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Slavík, Michal. "Search Engine Marketing neziskových organizací." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-124602.

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The goal of this thesis is to design methodics for Search Engine Marketing (SEM) in nonprofit organizations (NPOs) which takes advantage of their specifics. Other goals include practical evaluation of the methodics and analysis of the current state of NPOs websites. Determined goals are reached by merging theoretical background from relevant literature with the knowledge gained during field research and with author's experience. Designed methodics is built on the following hypotheses: NPOs are able to negotiate better trade terms than trading companies, NPOs can delegate their volunteers to do
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Hanušová, Kateřina. "Internetový marketing se zaměřením na SEO a SEM." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9429.

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The thesis defines and describes tools of Internet marketing. Within the frame of these tools it describes search engine marketing and website search engine optimization in detail. This information is presented in context of real e-shop and it focuses on SEO and SEM tools in real use.
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Books on the topic "SEO (Search Engine Optimisation)"

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Steve Johnston & Liam McGee. 50 Ways to Make Google Love Your Website. Random House Group Limited, 2010.

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Ledford, Jerri L. SEO: Search engine optimization bible. Wiley, 2008.

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Odom, Sean. SEO for 2010: Search engine optimization secrets. MediaWork Pub., 2010.

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Ahmad, Umair. LINK BUILDING FOR SEO: The Definitive Guide (2020). The Youth International, 2019.

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Fleischner, Michael H. SEO made simple: Strategies for dominating the world's largest search engine. 2nd ed. [Michael H. Fleischner], 2011.

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Cristian, Darie, ed. Professional search engine optimization with PHP: A developer's guide to SEO. Wiley Technology Pub., 2007.

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Whitehouse, David. Seo for Sme's - Search Engine Optimisation for Beginners. Lulu Press, Inc., 2015.

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Understanding SEO For Business Growth: The Essential Guide To Search Engine Optimisation For Businesses. Independently published, 2021.

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Tsavlidis, Lazarus. SEO Marketing Tips: Search Engine Optimisation Tips - Learn How to Attract and Engage More Customers to Your Website. Independently Published, 2017.

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Berti, Dan. How to Use SEO to Grow Your Business : SEO Secrets to Improve Your Site's Ranking: Keywords for Search Engine Optimisation. Independently Published, 2021.

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Book chapters on the topic "SEO (Search Engine Optimisation)"

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Iredale, Sophie, and Aleksej Heinze. "Ethics and Professional Intimacy Within the Search Engine Optimisation (SEO) Industry." In IFIP Advances in Information and Communication Technology. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-44805-3_9.

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Lewandowski, Dirk. "Search Engine Optimization (SEO)." In Understanding Search Engines. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-22789-9_9.

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Kelsey, Todd. "SEO Basics." In Introduction to Search Engine Optimization. Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-2851-7_3.

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Kelsey, Todd. "Try SEO." In Introduction to Search Engine Optimization. Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-2851-7_5.

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Schröer, Stefanie. "Search Engine Optimization (SEO)." In Quick Guide Online-Marketing für Einzelkämpfer und Kleinunternehmer. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-15939-9_5.

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Solberg Söilen, Klaus. "Search Engine Optimization (SEO)." In Springer Texts in Business and Economics. Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-69518-6_6.

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Kelsey, Todd. "Exploring SEO Certification." In Introduction to Search Engine Optimization. Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-2851-7_9.

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Heinze, Aleksej. "Search engine optimisation." In Digital and Social Media Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9780429280689-11.

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Phillips, David. "Search Engine Optimisation." In Augmenting Public Relations. CRC Press, 2024. http://dx.doi.org/10.1201/9781003507901-24.

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Das, Subhankar. "Concept of Off-Page SEO." In Search Engine Optimization and Marketing. Chapman and Hall/CRC, 2020. http://dx.doi.org/10.1201/9780429298509-5.

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Conference papers on the topic "SEO (Search Engine Optimisation)"

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Pattedar, Nischal V., Chunduri Yoshitha, Jayarama Krishna A., G. Vishwa Prakashini, Ullas S., and Vineetha K.V. "Search Engine Optimization (SEO) Auditing Tool." In 2024 8th International Conference on Computational System and Information Technology for Sustainable Solutions (CSITSS). IEEE, 2024. https://doi.org/10.1109/csitss64042.2024.10816778.

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Pattedar, Nischal V., Punav Anirudh Potluri, Jayarama Krishna A., and Aiswariya Milan K. "Search Engine Optimization (SEO) Auditing Tool with Geospatial Analysis using Python." In 2025 7th International Conference on Intelligent Sustainable Systems (ICISS). IEEE, 2025. https://doi.org/10.1109/iciss63372.2025.11076433.

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Massey, Colin, Tiago Violante, and Lisa Highams. "One Engine Inoperative Cruise for Mission Performance Optimisation." In Vertical Flight Society 74th Annual Forum & Technology Display. The Vertical Flight Society, 2018. http://dx.doi.org/10.4050/f-0074-2018-12847.

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Interest is growing in the use of one engine inoperative cruise to enhance the mission performance of multi-engined helicopters. This paper explores the concept by examining the use of twin engine cruise in the long range AgustaWestland AW101 triple engine helicopter. The paper presents the design features of the aircraft that support this capability, the clearances and limitations that have been flowed out to operators of the aircraft, analysis of the performance benefit arising from twin engine cruise, and examples of where the capability has been used to allow extreme range search and rescu
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Eisenhauer, Nicci. "Get Maximum Online Results While Managing Your Reputation." In SSPC 2013 Greencoat. SSPC, 2013. https://doi.org/10.5006/s2013-00018.

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Abstract You’ve worked diligently to build your online presence: your website; your social media strategy and profiles; and your search engine optimization (SEO). You can be found on the web for sure — but is all that content positive and reflective of your efforts? Is some content working against you? Do you even know what’s lurking out there? This presentation will include some techniques to: Discover the volume and location of content related to you on the web; manage online content; mitigate negative feedback content; communicate effectively in confrontational web dialog.
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Ozola, Inta, Una Libkovska, and Sandra Indriksone. "THE ROLE OF SEARCH ENGINE OPTIMISATION IN CUSTOMER DECISION MAKING IN DIGITAL MARKETING FOR SUSTAINABLE DEVELOPMENT." In 24th SGEM International Multidisciplinary Scientific GeoConference 2024. STEF92 Technology, 2024. https://doi.org/10.5593/sgem2024/5.1/s21.83.

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Search engine optimisation as a separate concept has not been researched extensively compared to other digital marketing tools in Latvia. The aim of this study is to analyse the decision-making process of custumers in the choice of services placed on the internet market for sustainable development. The study is planned to be carried out in five phases, analysing and structuring the offer of companies in different sectors and the choices made by consumers on websites. This article summarises data from the first phase of the study, which analysed companies in the tourism sector. The data reflect
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Daruka, Manika, and Madhavi Damle. "Boosting D2C (Direct-to-Consumer) Websites with Search Engine Optimisation (SEO)." In 2023 Somaiya International Conference on Technology and Information Management (SICTIM). IEEE, 2023. http://dx.doi.org/10.1109/sictim56495.2023.10104723.

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Gro¨nstedt, Tomas, and Markus Wallin. "A Comparative Study of Genetic Algorithms and Gradient Methods for RM12 Turbofan Engine Diagnostics and Performance Estimation." In ASME Turbo Expo 2004: Power for Land, Sea, and Air. ASMEDC, 2004. http://dx.doi.org/10.1115/gt2004-53591.

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Recent work on gas turbine diagnostics based on optimisation techniques advocates two different approaches: 1) Stochastic optimisation, including Genetic Algorithm techniques, for its robustness when optimising objective functions with many local optima and 2) Gradient based methods mainly for their computational efficiency. For smooth and single optimum functions, gradient methods are known to provide superior numerical performance. This paper addresses the key issue for method selection, i.e. whether multiple local optima may occur when the optimisation approach is applied to real engine tes
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Barbar, Aziz, and Anis Ismail. "Search Engine Optimization (SEO) for Websites." In ICCTA 2019: 2019 5th International Conference on Computer and Technology Applications. ACM, 2019. http://dx.doi.org/10.1145/3323933.3324072.

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Baert, Lieven, Ingrid Lepot, Caroline Sainvitu, Emmanuel Chérière, Arnaud Nouvellon, and Vincent Leonardon. "Aerodynamic Optimisation of the Low Pressure Turbine Module: Exploiting Surrogate Models in a High-Dimensional Design Space." In ASME Turbo Expo 2019: Turbomachinery Technical Conference and Exposition. American Society of Mechanical Engineers, 2019. http://dx.doi.org/10.1115/gt2019-91570.

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Abstract Further improvement of state-of-the-art Low Pressure (LP) turbines has become progressively more challenging. LP design is more than ever confronted to the need to further integrate complex models and to shift from single component design to the design of the complete LPT module at once. This leads to high-dimensional design spaces and automatically challenges its applicability within an industrial context, where CPU resources are limited and the cycle time crucial. The aerodynamic design of a multistage LP turbine is discussed for a design space defined by 350 parameters. Using an on
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Yuniarthe, Yodhi. "Application of Artificial Intelligence (AI) in Search Engine Optimization (SEO)." In 2017 International Conference on Soft Computing, Intelligent System and Information Technology (ICSIIT). IEEE, 2017. http://dx.doi.org/10.1109/icsiit.2017.15.

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