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Journal articles on the topic 'SEO (Search Engine Optimisation)'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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1

Tejaswi, Suresh. "Artificial Intelligence and the Reshaping of SEO: A Quantitative Analysis of AI-Driven Content Effects on Search Algorithms." Artificial Intelligence and the Reshaping of SEO: A Quantitative Analysis of AI-Driven Content Effects on Search Algorithms 8, no. 11 (2023): 7. https://doi.org/10.5281/zenodo.10251105.

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What follows is a discussion of how Search Engine Optimisation (SEO) might benefit from the use of AI. Classifiers and statistical models, fuzzy logic, and evolutionary computation are the three main approaches to artificial intelligence. Using this framework, the author searches for scholarly articles that discuss the various ways AI is being used in search engine optimisation. Application of Support Vector Machine and K-Nearest Neighbour Algorithm were among the many prototypes that were obtained. Other examples are Polidoxa and the Fuzzy Inference System. Commercial programmes included SPSS

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O’Neill, Stephen, and Kevin Curran. "The Core Aspects of Search Engine Optimisation Necessary to Move up the Ranking." International Journal of Ambient Computing and Intelligence 3, no. 4 (2011): 62–70. http://dx.doi.org/10.4018/jaci.2011100105.

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Search engine optimization (SEO) is the process of improving the visibility, volume and quality of traffic to website or a web page in search engines via the natural search results. SEO can also target other areas of a search, including image search and local search. SEO is one of many different strategies used for marketing a website but SEO has been proven the most effective. An Internet marketing campaign may drive organic search results to websites or web pages but can be involved with paid advertising on search engines. All search engines have a unique way of ranking the importance of a w

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AMAN, Serge Stephane, Behou Gerard N'GUESSAN, Djama Djoman Alfred AGBO, and Tiemoman KONE. "Search engine optimization: methods and techniques." F1000Research 12 (October 12, 2023): 1317. http://dx.doi.org/10.12688/f1000research.140393.1.

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Background: With the rapid advancement of information technology, search engine optimisation (SEO) has become crucial for enhancing the visibility and relevance of online content. In this context, the use of cloud platforms like Microsoft Azure is being explored to bolster SEO capabilities. Methods: This scientific article offers an in-depth study of search engine optimisation. It explores the different methods and techniques used to improve the performance and efficiency of a search engine, focusing on key aspects such as result relevance, search speed and user experience. The article also pr

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AMAN, Serge Stephane, Behou Gerard N'GUESSAN, Djama Djoman Alfred AGBO, and Tiemoman KONE. "Search engine Performance optimization: methods and techniques." F1000Research 12 (May 21, 2024): 1317. http://dx.doi.org/10.12688/f1000research.140393.3.

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Background With the rapid advancement of information technology, search engine optimisation (SEO) has become crucial for enhancing the visibility and relevance of online content. In this context, the use of cloud platforms like Microsoft Azure is being explored to bolster SEO capabilities. Methods This scientific article offers an in-depth study of search engine optimisation. It explores the different methods and techniques used to improve the performance and efficiency of a search engine, focusing on key aspects such as result relevance, search speed and user experience. The article also pres

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AMAN, Serge Stephane, Behou Gerard N'GUESSAN, Djama Djoman Alfred AGBO, and Tiemoman KONE. "Search engine Performance optimization: methods and techniques." F1000Research 12 (January 16, 2024): 1317. http://dx.doi.org/10.12688/f1000research.140393.2.

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Background With the rapid advancement of information technology, search engine optimisation (SEO) has become crucial for enhancing the visibility and relevance of online content. In this context, the use of cloud platforms like Microsoft Azure is being explored to bolster SEO capabilities. Methods This scientific article offers an in-depth study of search engine optimisation. It explores the different methods and techniques used to improve the performance and efficiency of a search engine, focusing on key aspects such as result relevance, search speed and user experience. The article also pres

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Marsha Awang Lisba Siella, Moh. Zaenal Abidin Eko Putro, and Mohammad Fauzy. "Penerapan Teknik Search Engine Optimization On Page dan Off Page Pada Berita Kompas.Com." JURNALISTIK DAN MEDIA 2, no. 2 (2024): 56–68. http://dx.doi.org/10.32722/jjm.v2i2.7082.

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Online media puts emphasize the role of search engines to achieving top rankings viewers, like for example by applying Search Engine Optimisation (SEO) techniques. An effective SEO strategy is not only improves the accuracy of news content, but also share useful information for the readers. This research aims to find out the application of on page and off page SEO techniques at Kompas.com news news portal. The method used in this research is qualitative, which involves in dept interview, observation and literature study. The research result shows the application of SEO techniques carried out b

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Tsatsanashvili, Mariam, and Sulkhan Tabatadze. "Algorithmic Public Governance and Ethical Considerations in Search Engine Optimisation (SEO) Sphere." Works of Georgian Technical University, no. 3(533) (September 26, 2024): 65–77. http://dx.doi.org/10.36073/1512-0996-2024-3-65-77.

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Algorithmic bias and the potential violation of ethical norms in search engine optimization (SEO) pose challenges in how public administrations disseminate digital services and online information. Traditional Search Engine Optimization approaches are no longer yielding significant results. Therefore, a new approach is proposed: using a cognitive map for virtual promotion to analyze situations and automate decision-making processes. The efficacy of this method is underscored by experimental results conducted with LTD ‘MyMakulatura’. The company's website achieved the top ranking in the search f

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Ahmad, Umar Faruq, Junainah Mahdee, and Normazalila Abu Bakar. "Search engine optimisation (SEO) strategy as determinants to enhance the online brand positioning." F1000Research 11 (February 1, 2024): 714. http://dx.doi.org/10.12688/f1000research.73382.2.

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Background Marketers face evolution of online brand positioning marketing strategy due to changes of search engine algorithm that affects the reaching out of brands to potential internet users. Brand owners realise that to be relevant in modern market, they need to transition and focus more into online market. However, many brand owners have ignored the power of search engine optimisation (SEO) strategy for attracting the online market, which is highly competitive and faces rapid changes. A brand can be considered as old fashioned if it does not utilise the SEO as their marketing strategy, in

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Ahmad, Umar Faruq, Junainah Mahdee, and Normazalila Abu Bakar. "Search engine optimisation (SEO) strategy as determinants to enhance the online brand positioning." F1000Research 11 (June 28, 2022): 714. http://dx.doi.org/10.12688/f1000research.73382.1.

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Background - Marketers face evolution of online brand positioning marketing strategy due to changes of search engine algorithm that affects the reaching out of brands to potential internet users. Brand owners realise that to be relevant in modern market, they need to transition and focus more into online market. However, many brand owners have ignored the power of search engine optimisation (SEO) strategy for attracting the online market, which is highly competitive and faces rapid changes. A brand can be considered as old fashioned if it does not utilise the SEO as their marketing strategy, i

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Sadeeq, M. J., and S. R. M. Zeebare. "Semantic Search Engine Optimisation (SSEO) for Dynamic Websites: A Review." International Journal of Science and Business 5, no. 3 (2021): 148–58. https://doi.org/10.5281/zenodo.4536804.

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The billions of databases, worldwide, provide an increasing amount of information to the people. As a result, the researchers have to seek knowledge about the resources, which were generically known as the search engines. One such search technique that is popularly used is the semantic search technique which improves the search accuracy by determining the purpose of the search along with the contextual meaning of the terms which appeared in the data space or the web for generating accurate results. Many search engines exist today, which makes it difficult to collect useful data. In this paper,

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Singh, Sumeshwar. "BERT Algorithm used in Google Search." Mathematical Statistician and Engineering Applications 70, no. 2 (2021): 1641–50. http://dx.doi.org/10.17762/msea.v70i2.2454.

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Search engines are now a need for obtaining information due to the internet's explosive expansion in digital material. One of the most widely used search engines, Google, works hard to improve its search functionality. Google has recently used cutting-edge natural language processing (NLP) methods to enhance search results. The Bidirectional Encoder Representations from Transformers (BERT) method is one such ground-breaking invention. This study seeks to offer a thorough evaluation of the BERT algorithm and its use in Google Search. We examine BERT's design, training procedure, and salient cha

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Sakaliuk, O., and O. Shershun. "INCREASE WEBSITE VISIBILITY ON THE INTERNET BY GOOGLE SEARCH CONSOLE." Automation of technological and business processes 15, no. 2 (2023): 12–17. http://dx.doi.org/10.15673/atbp.v15i2.2516.

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The article "Increase Website Visibility On The Internet By Google Search Console" is devoted to the consideration of the importance and use of Google Search Console for website optimisation and improvement of its visibility in search engines. The article discusses the main aspects of search engine optimisation, as well as the role of Google Search Console as a powerful tool for analysing, monitoring and improving SEO strategy. The article describes methods of integrating Google Search Console with Google Analytics to obtain more detailed information about traffic, keywords, CTR and other impo

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Hanif, Fityan Hanif Assalmi, and I. Gede Susrama Mas Diyasa. "ANALISIS WEBSITE MONSTERMAC BERBASIS DIGITAL MARKETING DAN SEO (SEARCH ENGINE OPTIMIZATION) DALAM STRATEGI PEMASARAN." Jurnal Penelitian 7, no. 4 (2023): 332–42. http://dx.doi.org/10.46491/jp.v7i4.1189.

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MonsterMAC berspesialisasi dalam teknologi integrator sistem tertanam, Internet of Things (IoT), vending machines, dan teknologi militer. Penelitian ini dilakukan karena penulis ingin menunjukkan hasil kinerja website MonsterMAC berdasarkan SEO (Search Engine Optimisation) dan Google Analytics dalam strategi pemasarannya. Metode penelitian yang digunakan adalah penelitian kualitatif deskriptif menggunakan metode pengumpulan data dengan tinjauan pustaka. Digital marketing merupakan metode baru untuk meningkatkan pelanggan, salah satunya adalah dengan menggunakan teknik SEO, optimasi website mel

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Macumber, Russ, and Venkata Durga Eswar Pagadala. "Google, SEO and helpful content: How artificial intelligence can be helpful for e-commerce websites." Journal of Digital & Social Media Marketing 12, no. 3 (2024): 206. https://doi.org/10.69554/rjuw9313.

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This paper explores the impact of artificial intelligence (AI) on search engine optimisation (SEO) practices within a marketing agency setting, with a particular focus on quality, topical authority and relevance over quantity. By leveraging AI-powered content creation tools, the study explores the effectiveness of generating various SEO elements for enhancing the visibility and ranking of product pages. Using models such as OpenAI’s text-davinci-003, the study demonstrates the generation of SEO elements tailored to specific product details, brand names and website URLs. Through examples of fit

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Król, Karol, Dariusz Zdonek, and Wojciech Sroka. "Assessing marketplace and e-commerce website quality with SEO score." Scientific Papers of Silesian University of Technology. Organization and Management Series 2024, no. 202 (2024): 287–303. http://dx.doi.org/10.29119/1641-3466.2024.202.18.

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Purpose: Search Engine Optimisation (SEO) covers processes aimed at improving website quality. SEO audits can be used to conduct comparative and competitive analyses to identify good practices employed by other online platforms. The article scores selected marketplace and e-commerce websites in terms of search engine optimisation. Design/methodology/approach: We analyse the quality of selected marketplace and e-commerce websites with synthetic aggregate metrics, so-called SEO Score. The first stage involved exploratory quality tests, whereby the home page source code was analysed for every web

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Rainone, Michele. "Usi indotti dal motore di ricerca: l’“iper-pianificazione” nella scrittura in rete." Italica Wratislaviensia 14, no. 2 (2023): 171–89. http://dx.doi.org/10.15804/iw.2023.14.2.09.

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On a daily basis, Google’s algorithm plays a decisive role in determining the success or failure of web content. Authors must not only consider linguistic norms and conventions, which have been thoroughly explored in the literature on the subject, but also adhere to Google’s guidelines and the suggestions of SEO (Search Engine Optimisation) experts in order to optimise their content for a high position in the SERP (Search Engine Results Page). This process is highly complex, as it depends on the continuous updates of the search engine and requires consideration of all the services provided by

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Androsov, Kirill, and Alexander Kuzmenko. "Analysing the competitive environment for developing a website for an educational organisational system." Ergodesign, no. 4 (November 18, 2022): 283–91. http://dx.doi.org/10.30987/2658-4026-2022-4-283-291.

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The Internet and websites are invaluable sources of information shared throughout the world. Naturally, various types of website structures can create vastly different user experiences. There are several types and subcategories of structures, this article will focus on the features of building the structure of educational websites. Structuring a website is critical to both administration and visitors’ usability. Many sites lack a thoughtful structure to direct visitors to the information they are interested in. In addition to the above, developing a well-thought-out site structure contributes

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Burns, Pippa, and Belinda Butcher. "How to get your writing found: Why medical writers and academics need to use search engine optimisation." Medical Writing 32, no. 4 (2023): 56–58. http://dx.doi.org/10.56012/fvxn4035.

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Search engine optimisation (SEO) is the process of optimising your writing so that it can be found easily on the internet. There are five key steps that you can take to increase the discoverability of your work, which will be discussed below. These are: 1. Choose your keywords carefully; 2. Optimise your title; 3. Optimise your abstract; 4. Use your keywords throughout your article; and 5. Build links to your work. It is important to consider SEO when creating all types of medical writing that will be available on the internet. However, while SEO is important for the discoverability of your wo

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A, Muthumeena, and Jeffrey Boopathy J. "SEO in Digital Marketing." Shanlax International Journal of Commerce 6, S1 (2018): 91–94. https://doi.org/10.5281/zenodo.2532953.

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This paper explains about the role of Search Engine Optimisation (SEO) in digital marketing. This paper breaks the thought of people that the digital marketing simply means marketing which is done through online websites like Flipkart, Snapdeal etc. It proves that marketing has a wide scope and is just isn’t about meeting people face to face and convince them your product is good but to provide the people with what they actually need. There will always be an advantage and disadvantage for each and every thing in a person’s point of view. This paper also sum

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Piyumali, W. Mahesha, and L. G. S. U. Sandaruwan. "The Synergy of Search Engine Optimization and Public Relations in the Digital Age (An Analysis of Best Practices In Sri Lanka)." KDU Journal of Multidisciplinary Studies 6, no. 2 (2024): 190–98. http://dx.doi.org/10.4038/kjms.v6i2.140.

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In the contemporary digital landscape, the integration of Search Engine Optimisation (SEO) and Public Relations (PR) has become essential for organisations seeking to enhance their online visibility. This research investigates best practices for optimising the collaborative efforts of SEO and PR within this context. Given the rapid advancements in technology and communication, it is crucial to develop a nuanced understanding of how these two domains intersect to achieve mutual goals. Recognising the existing gaps in the literature concerning practical applications of SEO-PR strategies, this st

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Hnylyakevych-Prots, I. Z., and S. V. Zinkova. "ROLE OF CONVERSION RATE OPTIMISATION (CRO) IN MARKETING." Market economy: modern management theory and practice 23, no. 1(56) (2024): 36–53. http://dx.doi.org/10.18524/2413-9998.2024.1(56).309063.

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Conversion rate optimisation (CRO) is a crucial aspect of digital marketing that empowers businesses with websites to acquire real customers and boost revenue. CRO significantly impacts the efficiency of website optimisation and promotion, advertising campaigns, and overall marketing processes. Therefore, investigating the role of CRO in marketing is highly relevant. The article aims to study the role of optimising the conversion rate in marketing and the impact of CRO on the company's marketing activities. The article defines the essence of the “optimisation” concept as a set of measures to o

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Zade, Monika, Yugeshwari R. Tiwade, Shivani Shahu, Gulshan Bandre, and Sanket Surkar. "Marketing Technique in Healthcare Services: A Narrative Review." National Journal of Community Medicine 15, no. 06 (2024): 496–502. http://dx.doi.org/10.55489/njcm.150620243671.

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The marketing strategy used in tertiary care hospital medical services uses a variety of tactics to attract, keep, and engage patients. The primary objective is to provide patients with excellent medical care and positive practice. The methods are intended to increase the confidence and trustworthiness while giving them a unique and memorable experience. Digital marketing is one of the most critical marketing strategies for healthcare services. Social media, Search Engine Optimisation (SEO), and other powerful techniques are required to attract new patients and keep them interested in the hosp

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Rolfe, Vivien. "Web Strategies for the Curation and Discovery of Open Educational Resources." Open Praxis 8, no. 4 (2016): 297. http://dx.doi.org/10.5944/openpraxis.8.4.305.

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For those receiving funding from the UK HEFCE-funded Open Educational Resource Programme (2009–2012), the sustainability of project outputs was one of a number of essential goals. Our approach for the hosting and distribution of health and life science open educational resources (OER) was based on the utilisation of the WordPress.org blogging platform and search engine optimisation (SEO) techniques to curate content and widen discovery.This paper outlines the approaches taken and tools used at the time, and reflects upon the effectiveness of web strategies several years post-funding. The paper

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Guoqiang, Zhang, and Amiya Bhaumik. "The Influence of Social Media on Consumer Behavior and Digital Marketing Strategies: A Comprehensive Review." Advancement in Management and Technology 05, no. 02 (2024): 30–38. https://doi.org/10.46977/amt.2024.v05i02.004.

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Social media has assumed a significant part in marketing strategy. Social networking sites (SNS) serve as a tool for firms to establish direct communication and foster positive interactions with their consumers. A comprehensive analysis of many articles, research studies, reports, newspapers, magazines, and numerous websites has been conducted. India is undergoing a profound transformation towards digitalisation. Consumers are increasingly utilising the internet to seek the best deals from suppliers across India, as opposed to traditional ways. This study recognises that enterprises can signif

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Kwarteng-Amaniampong, Emmanuel. "Digital Marketing Strategies and Student Decision Making: The Role of Brand Awareness." International Journal of Advances in Engineering and Management 6, no. 11 (2024): 301–13. https://doi.org/10.35629/5252-0611301313.

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The increasing number of higher education institutions in South Africa has led to intense competition in attracting and enrolling potential students. Digital advancement has made potential students rely on the internet to seek information to make an informed decision regarding their choice of higher education institutions. The study aimed to investigate how digital marketing strategies affect prospective students' decision-making process when choosing private higher education institutions.The cluster sampling technique was used to draw a sample of 363 Questionnaires were collected from five pr

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Smolikova, T. "DIGITAL TOOLKIT IN PROMOTING THE ACTIVITIES OF CULTURAL INSTITUTIONS ON THE EXAMPLE OF USING SEO-AUDIT." Znanstvena misel journal, no. 99 (February 24, 2025): 17–19. https://doi.org/10.5281/zenodo.14919680.

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The article analyses the effectiveness of using digital tools in assessing the effectiveness of positioning the activities of cultural institutions in the Internet environment. On the example of SEO-audit of loading the mobile version of the pages of a cultural institution's website, the author draws attention to the need for an integrated approach in providing technical analytics and relevant competences of humanitarian specialists, which will improve the visibility of resources in search engines and create a quality user experience. The author stresses the importance of optimising web conten

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Dr Asifulla A, Guru M. C,. "An Investigation on The Impact of Digital Marketing Practices on Performance and the Sustainability of Business." European Economic Letters (EEL) 13, no. 5 (2023): 1233–40. http://dx.doi.org/10.52783/eel.v13i5.899.

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This study aims to provide light on how digital marketing affects a company's long-term sustainability in relation to sales performance. Here, data is analysed using quantitative methods such as structural equation modelling. Using researchers' preferred methods to choose samples. We used online questionnaires to poll 142 MSMEs in the Bangalore area and analysed their responses for this study. According to the data, digital marketing significantly improved sales performance and the company's long-term sustainability. From search engine optimisation (SEO) and social media to the web and other o

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Fontes, Filipa, Elsa Esteves, and Elisabete Paulo Morais. "Digital Marketing in Wine Tourism – Trás-Os-Montes and Dão Case Study." European Journal of Tourism, Hospitality and Recreation 14, no. 2 (2024): 179–89. https://doi.org/10.2478/ejthr-2024-0013.

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Abstract Having quality wine is important for a wine company; however, it is necessary to have a communication strategy and be aware that digital marketing activities are constantly evolving and that companies need to adapt to stay close to their audience. Increasingly, the wine sector sees digital marketing as a valuable and convenient tool for promoting companies and as a way to reach consumers. The Regional Wine Commissions (RWC) are entities whose mission is to promote and publicise the wine products of their region. The aim of this paper is to analyse the performance, on a digital level (

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Mahapatra¹, Soumyajit. "An Evaluation of Digital Marketing in Critique." International Scientific Journal of Engineering and Management 03, no. 05 (2024): 1–9. http://dx.doi.org/10.55041/isjem01808.

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Opinions on a few current and forthcoming marketing trends are discussed in this article. Recent literature and events in the business sector serve as the basis for the material. The study's foundation is secondary data. The research utilises published and online literary sources. Numerous papers, studies, reports, newspapers, magazines, webpages, and online data have all been examined. In India, there has been a significant shift towards digitization. More and more consumers are turning to the internet instead of traditional or conventional means while looking for the greatest offer from supp

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Karna, Poonam Kumari Labh. "The Impact of Digital Marketing Strategies on Consumer Behavior in Nepal." International Journal of Education, Management, and Technology 3, no. 1 (2025): 280–87. https://doi.org/10.58578/ijemt.v3i1.4979.

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Nepal, digital marketing has had a significant impact on consumer behaviour and changed how companies communicate with their clientele. The impact of important digital marketing techniques on Nepalese consumers' purchase decisions is examined in this study. These tactics include influencer marketing, content marketing, social media marketing, search engine optimisation (SEO), and personalised advertising. The study used a mixed-method technique to gather data from Nepali firms and customers through surveys and interviews. The results show that the best ways to raise brand recognition and encou

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Tang, Mariah. "Four strategies to thrive in the merger of public relations and content marketing." Journal of Brand Strategy 14, no. 1 (2025): 43. https://doi.org/10.69554/xaex3548.

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The roles of content marketing and public relations (PR) professionals have always overlapped in some ways. The aisle between these roles is, however, narrowing more every day. The shift away from mass media and towards independent media consumption, coupled with an influx of artificial intelligence (AI) technologies and shrinking company budgets, requires teams to efficiently streamline their work and prove return on investment (ROI) to survive. In this paper, readers will explore proven strategies to reach across the aisle and partner with content marketing/PR colleagues; build strong relati

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Mohamad, Rafidah. "The Effect of Internet Marketing on External and Internal Currency of the Country." Wasit Journal of Computer and Mathematics Science 1, no. 3 (2022): 149–58. http://dx.doi.org/10.31185/wjcm.55.

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Digital marketing is the marketing component used for the promotion of products and services through Internet and online-based digital technologies like desktops, mobile phones and other digital media and platforms. The manner in which brands and corporations used technologies for marketing has evolved in the 1990s and 2000s. As digital platforms have been more integrated into everyday marketing plans and more people are using digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, with combinations of Search Engine Optimisation (SEO), search engi

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Kovalev, Valentin, Ievgen Neiman, Maksym Dubovenko, and Oleksandr Kaylyuk. "Approaches for the companies’ promotion in the modern business environment." Vìsnik Sumsʹkogo deržavnogo unìversitetu 2024, no. 1 (2024): 60–70. http://dx.doi.org/10.21272/1817-9215.2024.1-06.

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In today's competitive market, promoting goods and services online is crucial to most companies' business strategies. Therefore, it's essential to understand and systematise digital marketing tools' principles, advantages, and disadvantages to optimize marketing strategies effectively. These tools allow businesses to adapt to market changes quickly, ensuring efficient use of the advertising budget and high returns on investment. Additionally, Internet marketing enables the creation of personalised approaches to customer interaction, boosting their loyalty and satisfaction. Internet marketing,

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Mayilvaganan, S. "Evaluating and Ranking the Energy Performance of E-Commerce Development Strategies Using TOPSIS Method." 3 2, no. 3 (2023): 1–10. http://dx.doi.org/10.46632/jbab/2/3/1.

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This abstract outline some of the crucial tactics that companies should take into account while creating an e-commerce platform. First and first, it's important to comprehend the target audience and their preferences. In order to better understand client demands, expectations, and purchasing patterns, firms can modify their platforms and marketing initiatives by doing market research and utilising data analytics. Second, it is crucial to design an interface that is simple and easy to use. To improve the customer experience, the e-commerce platform should offer easy navigation, simple search fe

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Winda Wulandari and Syamsul Arifin. "Analisis Biaya Pemasaran dan Target Perolehan Berdasarkan Tipe Kamar Hotel Namira Syariah Surabaya." Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen 4, no. 2 (2025): 347–56. https://doi.org/10.30640/inisiatif.v4i2.3969.

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This study aims to analyse marketing costs and revenue targets based on room types at Hotel Namira Syariah Surabaya. The hotel adopts a Sharia concept, prioritising Islamic principles in its services, facilities, and daily operations. The research employs a qualitative method with a case study approach to gain a comprehensive understanding of the hotel’s marketing strategies. Data were collected through direct interviews with hotel management, Front Office staff, and Financial Administration personnel. The findings reveal that the allocation of marketing costs at Hotel Namira Syariah Surabaya

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Abu Bakar, Nur Azaliah, and Ariffikri Yaacob. "The Role of Service Digitalisation in Realty Business during Pandemic from the Perspective of Real Estate Agency in Klang Valley, Malaysia." International Journal of Real Estate Studies 14, S1 (2020): 9–16. http://dx.doi.org/10.11113/intrest.v14ns1.59.

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COVID-19 has caused unprecedented disruption over the last few months, hitting the world with a vengeance in the middle of March. As COVID-19's effects are felt worldwide, the real estate industry is also affected by the rapid spread of coronavirus affecting global real estate investment as travel, face-to-face meetings and property viewing are restricted. Hence, this caused significant disruption in the business transaction of real estate agencies, including in Malaysia. Therefore, this paper aims to understand how Service Digitalisation solution able to sustain the real estate agency busines

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Lee, Sungin, Wonhong Jang, Eunsol Lee, and Sam G. Oh. "Search engine optimization." Library Hi Tech 34, no. 2 (2016): 197–206. http://dx.doi.org/10.1108/lht-02-2016-0014.

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Purpose – The purpose of this paper is to examine the effect of, and identify core techniques of, search engine optimization (SEO) techniques applied to the web (http://lg-sl.net) and mobile (http//m.lg-sl.net) Science Land content and services at LG Sangnam Library in Korea. Design/methodology/approach – In accordance with three major SEO guidelines, ten SEO techniques were identified and applied, and their implications were extracted on three areas: improved search engine accessibility, increased relevance between site content and search engine keywords, and improved site credibility. The ef

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Calvin Kosno, Philips, Ahyar Muawwal, and Arfan Yunus. "IMPLEMENTASI SEARCH ENGINE OPTIMIZATION PADA WEBSITE LELANGYUK UNTUK MENINGKATKAN RANKING SEARCH ENGINE RESULT PAGE (SERP)." JTRISTE 9, no. 1 (2022): 56–70. http://dx.doi.org/10.55645/jtriste.v9i1.364.

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Website Lelangyuk adalah platform lelang berbasis website yang menyediakan tempat untuk bertransaksi secara online. Namun pengunjung pada website Lelangyuk masih sangat kurang sehingga perlu melakukan peningkatan ranking SERP pada website Lelangyuk. Implementasi search engine optimization (SEO) dilakukan untuk meningkatkan ranking SERP website Lelangyuk dengan menggunakan kata kunci yang telah ditentukan. Search engine optimization (SEO) yang digunakan adalah metode SEO On Page, dimana pengumpulan data diperoleh dengan melakukan pengamatan pada website Lelangyuk menggunakan bantuan beberapa to

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Josepina, Anastasha Savira, Sardi Duryatmo, and Imani Satriani. "Analisis Teknik Penerapan Search Engine Optimization (SEO) pada Media Daring Pikiran-rakyat.com dalam Meningkatkan Jumlah Pembaca." Jurnal Penelitian Sosial Ilmu Komunikasi 8, no. 1 (2024): 87–93. https://doi.org/10.33751/jpsik.v8i1.9795.

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Kemajuan penggunan internet saat ini semakin pesat dan Google menjadi wadah mesinpencari terbanyak yang dikunjungi, perusahaan media mulai berbondong-bondongmeningkatkan kinerja publikasi mereka dengan menerapkan optimasi Search EngineOptimization (SEO) agar mampu berada di halaman teratas pada mesin pencariGoogle. Media daring Pikiran-rakyat.com menggunakan optimasi Search EngineOptimization (SEO) agar mampu berada di halaman utama Google dan mendapatkanpembaca lebih banyak. Tujuan penelitian ini mengetahui teknik penerapan SearchEngine Optimization (SEO) pada media daring Pikiran-rakyat.com

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Zilincan, Jakub. "SEARCH ENGINE OPTIMIZATION." CBU International Conference Proceedings 3 (September 19, 2015): 506–10. http://dx.doi.org/10.12955/cbup.v3.645.

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Search engine optimization techniques, often shortened to “SEO,” should lead to first positions in organic search results. Some optimization techniques do not change over time, yet still form the basis for SEO. However, as the Internet and web design evolves dynamically, new optimization techniques flourish and flop. Thus, we looked at the most important factors that can help to improve positioning in search results. It is important to emphasize that none of the techniques can guarantee high ranking because search engines have sophisticated algorithms, which measure the quality of webpages and

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Sheffield, Jenna Pack. "Search Engine Optimization and Business Communication Instruction: Interviews With Experts." Business and Professional Communication Quarterly 83, no. 2 (2020): 153–83. http://dx.doi.org/10.1177/2329490619890335.

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Search engine optimization (SEO), or the set of practices involved in attaining a high ranking in search engine results, is a web writing skill that requires more attention in business communication pedagogy, because SEO helps businesses attract customers. This article presents the results of interviews with seven SEO experts on SEO best practices and describes how to integrate SEO into business communication courses.

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Ankit, Srivastava. "AI/ML in Search Engine Optimizer." INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH AND CREATIVE TECHNOLOGY 9, no. 6 (2023): 1–6. https://doi.org/10.5281/zenodo.14507578.

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This paper focuses on how AI and Machine Learning influence SEO. This paper will explain what all these cutting-edge technologies are doing for SEO by discussing how they can be used, how they could help, how they can hinder, and what they can mean for the future of digital marketing. Based on an overview of the available literature, in this paper, we cover the major SEO uses of AI/ML — data mining, content management, automated decision making and so on. Moreover, the paper discusses the ethical and privacy issues involved in the use of such technologies as well as the wider influence t

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Kaur, Gurneet. "ROLE AND IMPORTANCE OF SEARCH ENGINE OPTIMIZATION." International Journal of Research -GRANTHAALAYAH 5, no. 6 (2017): 147–51. http://dx.doi.org/10.29121/granthaalayah.v5.i6.2017.2007.

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Search Engines are an indispensible platform for users all over the globe to search for relevant information online. Search Engine Optimization (SEO) is the exercise of improving the position of a website in search engine rankings, for a chosen set of keywords. SEO is divided into two parts: On-Page and Off-Page SEO. In order to be successful, both the areas require equal attention. This paper aims to explain the functioning of the search engines along with the role and importance of search engine optimization.

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Gurneet, Kaur. "ROLE AND IMPORTANCE OF SEARCH ENGINE OPTIMIZATION." International Journal of Research - Granthaalayah 5, no. 6 (2017): 147–51. https://doi.org/10.5281/zenodo.818213.

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Search Engines are an indispensible platform for users all over the globe to search for relevant information online. Search Engine Optimization (SEO) is the exercise of improving the position of a website in search engine rankings, for a chosen set of keywords. SEO is divided into two parts: On-Page and Off-Page SEO. In order to be successful, both the areas require equal attention. This paper aims to explain the functioning of the search engines along with the role and importance of search engine optimization.

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Luh, Cheng-Jye, Sheng-An Yang, and Ting-Li Dean Huang. "Estimating Google’s search engine ranking function from a search engine optimization perspective." Online Information Review 40, no. 2 (2016): 239–55. http://dx.doi.org/10.1108/oir-04-2015-0112.

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Purpose – The purpose of this paper is to estimate Google search engine’s ranking function from a search engine optimization (SEO) perspective. Design/methodology/approach – The paper proposed an estimation function that defines the query match score of a search result as the weighted sum of scores from a limited set of factors. The search results for a query are re-ranked according to the query match scores. The effectiveness was measured by comparing the new ranks with the original ranks of search results. Findings – The proposed method achieved the best SEO effectiveness when using the top

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Kunal, Karalkar, and Bhide Shripad. "A Review on SEO Search Engine Optimization." International Journal of Trend in Scientific Research and Development 2, no. 4 (2019): 331–41. https://doi.org/10.31142/ijtsrd12963.

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Search engine optimization affects the presence or appearance of a website in the first page of a search engine. The visibility of a website can be paid or unpaid, but generally if a website wants to appear in the top position after an organic search then search engine optimization is the most important strategic tool to use. The whole internet marketing strategy circles around the SEO. The search engine optimization processes try to follow the working pattern of all the search engines and more specifically try to consider the algorithm used in search engines. The SEO implementation is also ba

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Sulistianingsih, Indri, Ahmad Akbar, Nova Maya Sari, and Astri Mutia Rahma. "Implementation of Digital Marketing with SEO on Gogalas Website for Business Directory Listing." JURNAL TEKNOLOGI DAN ILMU KOMPUTER PRIMA (JUTIKOMP) 6, no. 1 (2023): 1–5. http://dx.doi.org/10.34012/jutikomp.v6i1.3487.

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Gogalas is a website-based application that serves as a directory listing for services and products of small and medium enterprises in the village. The implementation of digital marketing with search engine optimization (SEO) has been applied to improve the visibility and searchability of the website. The purpose of this study is to determine the effectiveness of implementing digital marketing with SEO in improving the website's search engine rankings and visibility. The research method used in this study is descriptive quantitative research with data collection techniques through observation

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Wijaya, Dedi, Benny Daniawan, and Yuki Gunawan. "Search Engine Optimization (SEO) As A Promotional Media On Google Search." bit-Tech 4, no. 1 (2021): 31–39. http://dx.doi.org/10.32877/bt.v4i1.237.

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the current era, people's interest in using the internet is getting higher, this is because internet media has become an informative tool that can be accessed at any time. In searching for information, internet users usually use search engines. One of them is Google, the most widely used search engine. To find information in the Google search engine, we must use keywords. With SEO technique the website will be easy to find. A website optimization based on keywords, its implementation using On-page SEO and Off-page SEO mechanisms. On-page SEO is changing web pages according to the target keywor

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Nasomyont, Tamrerk, and Nawaporn Wisitpongphan. "A Study on the Relationship between Search Engine Optimization Factors and Rank on Google Search Result Page." Advanced Materials Research 931-932 (May 2014): 1462–66. http://dx.doi.org/10.4028/www.scientific.net/amr.931-932.1462.

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Nowadays, Google has taken a role as a major platform for the Internet search; its search algorithm has been changed periodically, hence being positioned on the first page of the Google search result has a tremendous impact on the online marketing strategy of the organization. Search Engine Optimization (SEO) has been considered as one of the most effective strategies to place the webpage at the top rank of the search engine result. This paper presents the relationship between various SEO factors and the rank in the Search Engine Result Page. The results unravel the key SEO factors, e.g. Backl

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W, Winarno, Wiranto W, Heri Prasetyo, Bambang Harjito, and Sari Widya Sihwi. "KEPUASAN SHARING KNOWLEDGE TEKNIK EARLY WARNING PENCEGAHAN BLACK SEO DALAM WEBSITE PEMERINTAH DAERAH." Jurnal Dharma Bhakti Ekuitas 8, no. 2 (2024): 195–206. http://dx.doi.org/10.52250/p3m.v8i2.759.

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The increased number of internet users in Indonesia has also spurred the usage of search engines. With so many search engine users, Search Engine Optimizer (SEO) arose. However, alongside the rapid rise of SEO, hackers emerged. These hackers utilize government websites for malicious commercial purposes. This type of marketing is known as "black SEO." Local government is one of the entities most vulnerable to black SEO campaigns. To address this issue, the service team conducted workshops and demonstrations on combating black SEO for Communication and Information Service (Kominfo) workers. Part

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