Relevant bibliographies by topics / SEO (Search Engine Optimization)

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'SEO (Search Engine Optimization)'

Author: Grafiati
Published: 5 June 2025
Last updated: 20 July 2025

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Journal articles on the topic "SEO (Search Engine Optimization)"

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Lee, Sungin, Wonhong Jang, Eunsol Lee, and Sam G. Oh. "Search engine optimization." Library Hi Tech 34, no. 2 (2016): 197–206. http://dx.doi.org/10.1108/lht-02-2016-0014.

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Purpose – The purpose of this paper is to examine the effect of, and identify core techniques of, search engine optimization (SEO) techniques applied to the web (http://lg-sl.net) and mobile (http//m.lg-sl.net) Science Land content and services at LG Sangnam Library in Korea. Design/methodology/approach – In accordance with three major SEO guidelines, ten SEO techniques were identified and applied, and their implications were extracted on three areas: improved search engine accessibility, increased relevance between site content and search engine keywords, and improved site credibility. The ef
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Karalkar, Kunal, and Shripad Bhide. "A Review on SEO: Search Engine Optimization." International Journal of Trend in Scientific Research and Development Volume-2, Issue-4 (2018): 331–41. http://dx.doi.org/10.31142/ijtsrd12963.

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Kunal, Karalkar, and Bhide Shripad. "A Review on SEO Search Engine Optimization." International Journal of Trend in Scientific Research and Development 2, no. 4 (2019): 331–41. https://doi.org/10.31142/ijtsrd12963.

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Search engine optimization affects the presence or appearance of a website in the first page of a search engine. The visibility of a website can be paid or unpaid, but generally if a website wants to appear in the top position after an organic search then search engine optimization is the most important strategic tool to use. The whole internet marketing strategy circles around the SEO. The search engine optimization processes try to follow the working pattern of all the search engines and more specifically try to consider the algorithm used in search engines. The SEO implementation is also ba
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Goyal, Harsh, and Komal kapoor. "Search Engine Optimization with Google." International Journal for Research in Applied Science and Engineering Technology 10, no. 12 (2022): 496–501. http://dx.doi.org/10.22214/ijraset.2022.47904.

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Abstract: This paper is a finished survey that how various strategies of Search Engine Optimization (SEO) can help to improve product marketing. Search engines have now become an important channel for increasing SMEs’ global reach and helps companies to compete with other and large companies. SMEs are using search engine optimization to improve their online visibility as a result (SEO). With the help of Search Engine Optimization small companies can actually now compete with the large companies and can appear ahead of large. The main objective of every website to list at the top of all thelink
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Zilincan, Jakub. "SEARCH ENGINE OPTIMIZATION." CBU International Conference Proceedings 3 (September 19, 2015): 506–10. http://dx.doi.org/10.12955/cbup.v3.645.

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Search engine optimization techniques, often shortened to “SEO,” should lead to first positions in organic search results. Some optimization techniques do not change over time, yet still form the basis for SEO. However, as the Internet and web design evolves dynamically, new optimization techniques flourish and flop. Thus, we looked at the most important factors that can help to improve positioning in search results. It is important to emphasize that none of the techniques can guarantee high ranking because search engines have sophisticated algorithms, which measure the quality of webpages and
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Kaur, Gurneet. "ROLE AND IMPORTANCE OF SEARCH ENGINE OPTIMIZATION." International Journal of Research -GRANTHAALAYAH 5, no. 6 (2017): 147–51. http://dx.doi.org/10.29121/granthaalayah.v5.i6.2017.2007.

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Search Engines are an indispensible platform for users all over the globe to search for relevant information online. Search Engine Optimization (SEO) is the exercise of improving the position of a website in search engine rankings, for a chosen set of keywords. SEO is divided into two parts: On-Page and Off-Page SEO. In order to be successful, both the areas require equal attention. This paper aims to explain the functioning of the search engines along with the role and importance of search engine optimization.
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Gurneet, Kaur. "ROLE AND IMPORTANCE OF SEARCH ENGINE OPTIMIZATION." International Journal of Research - Granthaalayah 5, no. 6 (2017): 147–51. https://doi.org/10.5281/zenodo.818213.

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Search Engines are an indispensible platform for users all over the globe to search for relevant information online. Search Engine Optimization (SEO) is the exercise of improving the position of a website in search engine rankings, for a chosen set of keywords. SEO is divided into two parts: On-Page and Off-Page SEO. In order to be successful, both the areas require equal attention. This paper aims to explain the functioning of the search engines along with the role and importance of search engine optimization.
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Asim, Shahzad, Witarsyah Jacob Deden, Mohd Nawi Nazri, Mahdin Hairulnizam, and Eka Saputri Marheni. "The new trend for search engine optimization, tools and techniques." Indonesian Journal of Electrical Engineering and Computer Science (IJEECS) 18, no. 3 (2020): 1568–83. https://doi.org/10.11591/ijeecs.v18.i3.pp1568-1583.

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Search Engines are used to search any information on the internet. The primary objective of any website owner is to list their website at the top of all the results in Search Engine Results Pages (SERPs). Search Engine Optimization is the art of increasing visibility of a website in Search Engine Result Pages. This art of improving the visibility of website requires the tools and techniques; This paper is a comprehensive survey of how a Search Engine (SE) works, types and parts of Search Engine and different techniques and tools used for Search Engine Optimization (SEO.) In this paper, we will
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Isbandi, Isbandi, Zatnika Zatnika, and Edwin Triyatna. "IMPLEMENTASI TEKNIK SEO (SEARCH ENGINE OPTIMIZATION) UNTUK OPTIMASI WEBSITE PENJUALAN DI LESTARI JAYA MEBEL." EDUSAINTEK: Jurnal Pendidikan, Sains dan Teknologi 10, no. 3 (2023): 1047–60. http://dx.doi.org/10.47668/edusaintek.v10i3.867.

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The background of this research is to help Micro, Small and Medium Enterprises (MSMEs) which need promotional media in the form of websites. Therefore the author has an idea to implement SEO (Search Engine Optimization). SEO (Search Engine Optimization) is a technique for improving a website in the search results of search engines such as Google, Bing, etc. SEO (Search Engine Optimization) is an important marketing strategy for increasing the visibility of a website and the number of organic visitors to the intended site. This research uses quantitative methods. Data collected by online survey
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Tanjot, Kaur Kakkar, Kumar Nrip Nripesh, and Deshmukh Amarjeet. "A Study of Search Engine Optimizations (SEOs)." International Journal of Multidisciplinary Research Transactions 6, no. 5 (2024): 38–55. https://doi.org/10.5281/zenodo.11118982.

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Search Engine Optimization (SEO) can be defined as the process of affecting the website visibility in the world of evergreen search engines’s unpaid results. It can also be defined as a process including various techniques that is being used to enhance more traffic on the website from the ”free” and ”organic” search results that are being available on the search engines. SEO’s is an effort that is made to make your website be in the top search results of a search engine because mostly the user searches out with the keyword of their desired need, rather than
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Dissertations / Theses on the topic "SEO (Search Engine Optimization)"

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Kanwal, Wasfa. "Exploring Search Engine Optimization (SEO) Techniques for Dynamic Websites." Thesis, Blekinge Tekniska Högskola, Sektionen för datavetenskap och kommunikation, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4881.

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ABSTRACT Context: With growing number of online businesses, Search Engine Optimization (SEO) has become vital to capitalize a business because SEO is key factor for marketing an online business. SEO is the process to optimize a website so that it ranks well on Search Engine Result Pages (SERPs). Dynamic websites are commonly used for e-commerce because they are easier to update and expand; however they are subjected to indexing related problems. Objectives: This research aims to examine and address dynamic websites indexing related issues. To achieve aims and objectives of this research I inte
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Krupa, Martin. "Metodika SEO - testování a analýza." Master's thesis, Vysoké učení technické v Brně. Fakulta elektrotechniky a komunikačních technologií, 2010. http://www.nusl.cz/ntk/nusl-218259.

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SEO - Search Engine Optimization, determine ways and methods to create a web page so that search engine can incorporate it into the search results. Its great advantage is the durability of results and it results to high return of an investment. This work talks about the basic and most important SEO parameters. It propose which parameters are most important to be tested and best way of testing. Most of publishers often do not know that their sites are in terms of SEO totally inaccessible. With portal they can make their sites quickly and easily tested and find out where are their main weaknesse
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Dennis, Johansson. "Search Engine Optimization and the Long Tail of Web Search." Thesis, Uppsala universitet, Institutionen för lingvistik och filologi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-296388.

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In the subject of search engine optimization, many methods exist and many aspects are important to keep in mind. This thesis studies the relation between keywords and website ranking in Google Search, and how one can create the biggest positive impact. Keywords with smaller search volume are called "long tail" keywords, and they bear the potential to expand visibility of the website to a larger crowd by increasing the rank of the website for the large fraction of keywords that might not be as common on their own, but together make up for a large amount of the total web searches. This thesis wi
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Schooner, Patrick. "Model for Auditing Search Engine Optimization for E-business." Thesis, Linköping University, Department of Science and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-57214.

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<p>E-commerce combines web technology with business economics. As of the last 10 years, online visibility for such online enterprises now heavily rely on the relationship between the own online sales platform and Search Engines for improved traffic consisting of presumable customers with the intent of acquiring products or services related to the customers’ needs. In 2008 an Internet behavioural analysis showed that over 90% percent of Swedish internet users make use of search engines at least once a week, stating that online visibility through the use of search engines now is a crucial busine
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Smetana, Jakub. "Analýza a vyhodnocení využití SEM a SEO na případu internetového obchodu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-19105.

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This thesis defines search engine optimization (SEO) and search engine marketing (SEM) issues. Thesis is divided into several parts which are closely connected to each other. First part of the thesis regards general formulas and terms definitions. In the second part the development on the field of SEO in last two years with accent of main changes which have happened till now is described. A market development in full-text browsers area and a search engine marketing development (where internet is perceived as a marketing instrument) in Czech Republic during years 2004 -- 2009 are also mentioned
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Robisch, Katherine A. "Search Engine Optimization: A New Literacy Practice." University of Dayton / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1394533925.

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Marshall, Oliver. "Search Engine Optimization and the connection with Knowledge Graphs." Thesis, Högskolan i Gävle, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35165.

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Aim: The aim of this study is to analyze the usage of Search Engine Optimization and Knowledge Graphs and the connection between them to achieve profitable business visibility and reach. Methods: Following a qualitative method together with an inductive approach, ten marketing professionals were interviewed via an online questionnaire. To conduct this study both primary and secondary data was utilized. Scientific theory together with empirical findings were linked and discussed in the analysis chapter. Findings: This study establishes current Search Engine Optimization utilization by businesse
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Potužáková, Karolína. "Změna v přístupech v SEO po updatech Penguin a Panda." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-198614.

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Search engine algorithms are constantly improved in order to provide the highest quality and most relevant results for the user. Google algorithm updates called Panda and Penguin have recently been one of the most significant and many websites that use black hat SEO techniques were hit by them. Nowadays, using this search optimization's techniques raises the risk of Google penalty, which in most of the cases cause decrease in traffic from organic search. The aim of this thesis is to describe techniques of search engine optimization (SEO) and their possible impact on website's ranking. The thes
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Slavík, Michal. "Search Engine Marketing neziskových organizací." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-124602.

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The goal of this thesis is to design methodics for Search Engine Marketing (SEM) in nonprofit organizations (NPOs) which takes advantage of their specifics. Other goals include practical evaluation of the methodics and analysis of the current state of NPOs websites. Determined goals are reached by merging theoretical background from relevant literature with the knowledge gained during field research and with author's experience. Designed methodics is built on the following hypotheses: NPOs are able to negotiate better trade terms than trading companies, NPOs can delegate their volunteers to do
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Roudnický, Tomáš. "Search Engine Optimization a jeho efektivita ve srovnání s Pay-per-Click reklamou." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81599.

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The thesis is dealing with information technologies with an emphasis on the Internet, Internet marketing and its special regions of SEO, SEM and PPC, which mutual comparison makes the focal point of my work. The theoretical part is a successive analysis of the influences of the Internet marketing, SEM and SEO. Then, it states and explains the particular items the optimization of searchers is based upon. The following parts contain the analysis and questionnaires that are related to the region of the searchers. The theoretical part is concluded with an explanation of the principle of the PPC ad
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Books on the topic "SEO (Search Engine Optimization)"

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Ledford, Jerri L. SEO: Search engine optimization bible. Wiley, 2008.

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Odom, Sean. SEO for 2010: Search engine optimization secrets. MediaWork Pub., 2010.

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Ahmad, Umair. LINK BUILDING FOR SEO: The Definitive Guide (2020). The Youth International, 2019.

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Cristian, Darie, ed. Professional search engine optimization with PHP: A developer's guide to SEO. Wiley Technology Pub., 2007.

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Erik, Dafforn, ed. Search engine optimization secrets: Do what you never thought possible with SEO. Wiley, 2011.

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Parker, Philip M. The 2009-2014 world outlook for search engine optimization (SEO) and internet marketing. Icon Group International, 2008.

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Gilmore, E. Veazie. Seo: Search Engine Optimization. Independently Published, 2019.

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Grappone, Jennifer, and Gradiva Couzin. Search Engine Optimization (Seo). Wiley & Sons, Incorporated, John, 2010.

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Smith, Lasse Martin. Solid Ranking : Search Engine Optimization: Learn SEO - Search Engine Optimization. CreateSpace Independent Publishing Platform, 2015.

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Ledford, Jerri. Seo Search Engine Optimization Bible. Wiley & Sons, Incorporated, John, 2009.

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Book chapters on the topic "SEO (Search Engine Optimization)"

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Lewandowski, Dirk. "Search Engine Optimization (SEO)." In Understanding Search Engines. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-22789-9_9.

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Kelsey, Todd. "SEO Basics." In Introduction to Search Engine Optimization. Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-2851-7_3.

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Kelsey, Todd. "Try SEO." In Introduction to Search Engine Optimization. Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-2851-7_5.

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Schröer, Stefanie. "Search Engine Optimization (SEO)." In Quick Guide Online-Marketing für Einzelkämpfer und Kleinunternehmer. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-15939-9_5.

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Solberg Söilen, Klaus. "Search Engine Optimization (SEO)." In Springer Texts in Business and Economics. Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-69518-6_6.

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Kelsey, Todd. "Exploring SEO Certification." In Introduction to Search Engine Optimization. Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-2851-7_9.

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Das, Subhankar. "Introduction to CMS, SEO, SEM, and Attribution Modeling." In Search Engine Optimization and Marketing. Chapman and Hall/CRC, 2020. http://dx.doi.org/10.1201/9780429298509-1.

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Das, Subhankar. "Concept of Off-Page SEO." In Search Engine Optimization and Marketing. Chapman and Hall/CRC, 2020. http://dx.doi.org/10.1201/9780429298509-5.

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Ziakis, Christos, and Maro Vlachopoulou. "Artificial Intelligence’s Revolutionary Role in Search Engine Optimization." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_43.

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AbstractIn recent years the digital landscape has been rapidly evolving as the application of artificial intelligence (AI) becomes increasingly important in shaping search engine optimization (SEO) strategies and revolutionizing the way websites are optimized for search engines. This research aims to explore the influence of AI in the field of SEO through a literature review that is conducted using the PRISMA framework. The study delves into how AI capabilities such as generative AI and natural language processing (NLP) are leveraged to boost SEO. These techniques in turn allow search engines to provide more accurate, user-centric results, highlighting the importance of semantic search, where search engines understand the context and intent of a user’s search query, ensuring a more personalized and effective search experience. On the other hand, AI and its tools are used by digital marketers to implement SEO strategies such as automatic keyword research, content optimization, and backlink analysis. The automation offered by AI not only enhances efficiency but also heralds a new era of precision in SEO strategy. The application of AI in SEO paves the way for more targeted SEO campaigns that attract more organic visits to business websites. However, relying on AI in SEO also poses challenges and considerations. The evolving nature of AI algorithms requires constant adaptation by businesses and SEO professionals, while the black-box nature of these algorithms can lead to the opaque and unpredictable evolution of SEO results. Furthermore, the power of AI to shape online content and visibility raises questions about equality, control, and manipulation in the digital environment. The insights gained from this study could inform future developments in SEO strategies, ensuring a more robust, fair, and user-centric digital search landscape.
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Jadav, Nilesh Kumar, and Saurabh Shrivastava. "An Analysis on Incompetent Search Engine and Its Search Engine Optimization (SEO)." In Advances in Intelligent Systems and Computing. Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-5113-0_15.

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Conference papers on the topic "SEO (Search Engine Optimization)"

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Pattedar, Nischal V., Chunduri Yoshitha, Jayarama Krishna A., G. Vishwa Prakashini, Ullas S., and Vineetha K.V. "Search Engine Optimization (SEO) Auditing Tool." In 2024 8th International Conference on Computational System and Information Technology for Sustainable Solutions (CSITSS). IEEE, 2024. https://doi.org/10.1109/csitss64042.2024.10816778.

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Pattedar, Nischal V., Punav Anirudh Potluri, Jayarama Krishna A., and Aiswariya Milan K. "Search Engine Optimization (SEO) Auditing Tool with Geospatial Analysis using Python." In 2025 7th International Conference on Intelligent Sustainable Systems (ICISS). IEEE, 2025. https://doi.org/10.1109/iciss63372.2025.11076433.

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Eisenhauer, Nicci. "Get Maximum Online Results While Managing Your Reputation." In SSPC 2013 Greencoat. SSPC, 2013. https://doi.org/10.5006/s2013-00018.

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Abstract You’ve worked diligently to build your online presence: your website; your social media strategy and profiles; and your search engine optimization (SEO). You can be found on the web for sure — but is all that content positive and reflective of your efforts? Is some content working against you? Do you even know what’s lurking out there? This presentation will include some techniques to: Discover the volume and location of content related to you on the web; manage online content; mitigate negative feedback content; communicate effectively in confrontational web dialog.
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Tatikonda, Reshmi, Jainath Ponnala, Ramya Thatikonda, Dileep Kumar Yendluri, M. Kempanna, and Bhuvanesh Ananthan. "Optimizing Digital Marketing Strategies Through Search Engine Optimization." In 2024 IEEE International Conference on Contemporary Computing and Communications (InC4). IEEE, 2024. http://dx.doi.org/10.1109/inc460750.2024.10649088.

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Bekmanova, Gulmira, Banu Yergesh, Assel Omarbekova, et al. "Effective Search Engine Optimization in CMS Using Morphological Analysis." In 2024 7th Asia Conference on Cognitive Engineering and Intelligent lnteraction (CEII). IEEE, 2024. https://doi.org/10.1109/ceii65291.2024.00042.

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Tatikonda, Reshmi, Jainath Ponnala, Ramya Tatikonda, Dileep Kumar Yendluri, M. Kempanna, and A. Bhuvanesh. "Importance of Search Engine Optimization in Digitalization — A Comprehensive Analysis." In 2024 International Conference on Advances in Computing Research on Science Engineering and Technology (ACROSET). IEEE, 2024. http://dx.doi.org/10.1109/acroset62108.2024.10743491.

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Samarah, Tariq, Tawfiq Alrawashdeh, Ala’ S. Mughaid, and Shadi AlZu’Bi. "Utilizing LLMs for Enhancing Search Engine Optimization Strategies in Digital Marketing." In 2024 2nd International Conference on Foundation and Large Language Models (FLLM). IEEE, 2024. https://doi.org/10.1109/fllm63129.2024.10852433.

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Barbar, Aziz, and Anis Ismail. "Search Engine Optimization (SEO) for Websites." In ICCTA 2019: 2019 5th International Conference on Computer and Technology Applications. ACM, 2019. http://dx.doi.org/10.1145/3323933.3324072.

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Yuniarthe, Yodhi. "Application of Artificial Intelligence (AI) in Search Engine Optimization (SEO)." In 2017 International Conference on Soft Computing, Intelligent System and Information Technology (ICSIIT). IEEE, 2017. http://dx.doi.org/10.1109/icsiit.2017.15.

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Zhang, Sonya, and Neal Cabage. "Does SEO Matter? Increasing Classroom Blog Visibility through Search Engine Optimization." In 2013 46th Hawaii International Conference on System Sciences (HICSS). IEEE, 2013. http://dx.doi.org/10.1109/hicss.2013.184.

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Reports on the topic "SEO (Search Engine Optimization)"

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Aldrich, Susan. Search Engine Marketing and Optimization Wisdom V.2003. Patricia Seybold Group, 2003. http://dx.doi.org/10.1571/psgp12-19-03cc.

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