Relevant bibliographies by topics / SEO-technology

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Academic literature on the topic 'SEO-technology'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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Journal articles on the topic "SEO-technology"

Hayaty, Mardhiya, and Dwi Meylasari. "Implementasi Website Berbasis Search Engine Optimization (SEO) Sebagai Media Promosi." Jurnal Informatika 5, no. 2 (2018): 295–300. http://dx.doi.org/10.31311/ji.v5i2.4027.

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AbstrakKemajuan teknologi informasi berkembang secara pesat di berbagai bidang kehidupan. Internet adalah salah satu bagian dari teknologi informasi dan komunikasi mempunyai efek dan pengaruh yang sangat besar. Website salah satu teknologi internet tidak hanya sebagai media informasi tetapi menjadi proses pendukung bisnis perusahaan, akan tetapi penjualan melalui website belum cukup efektif jika tidak didukung dengan strategi promosi yang baik. SEO (Search Engine Optimization) adalah salah satu teknik promosi dengan cara memanfaatkan pengoptimalan mesin pencari agar website yang sudah kita bua

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Amara, Marwa, Radhia Zaghdoud, Olfa Ben Rhaiem, and Ebtihal Althubiti. "Enhancing Image SEO using Deep Learning Algorithms: A Research Approach." Engineering, Technology & Applied Science Research 14, no. 4 (2024): 15194–200. http://dx.doi.org/10.48084/etasr.7473.

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Visual content influences profoundly user interactions and search engine rankings. Traditional SEO techniques, while foundational, often fall short in the swiftly changing search landscape. This paper presents a cutting-edge solution that leverages the power of deep learning and generative AI to redefine image SEO. Through the innovative integration of the AWS Rekognition's image analysis and ChatGPT's advanced natural language processing, we automate and refine the creation of alt-texts, ensuring they are not only precise, but also SEO-enriched. The result is a harmonious blend of technology

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Woen, Angela, Chatrine Sylvia, and Fandi Halim. "Penerapan Teknik SEO Untuk Peningkatan Potensi Pemasaran Peralatan Pemadam Kebakaran." Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal 5, no. 2 (2022): 117–24. http://dx.doi.org/10.33330/jurdimas.v5i2.1315.

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Abstract: Sinar Jaya store is a store that sells fire extinguishers in Medan city. In majority, this store still serves transactions by accepting customer to the store directly. Since the COVID-19 pandemic has lasted for so long, this store has begun to explore technology by utilizing Instagram as social media and having a website which can be accessed via www.sinarjayamedan.com as a medium to introduce the store, market the products digitally and increase business legitimacy. However, existing web pages must be optimized further to improve the ability of Toko Sinar Jaya in response to marketi

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Piyumali, W. Mahesha, and L. G. S. U. Sandaruwan. "The Synergy of Search Engine Optimization and Public Relations in the Digital Age (An Analysis of Best Practices In Sri Lanka)." KDU Journal of Multidisciplinary Studies 6, no. 2 (2024): 190–98. http://dx.doi.org/10.4038/kjms.v6i2.140.

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In the contemporary digital landscape, the integration of Search Engine Optimisation (SEO) and Public Relations (PR) has become essential for organisations seeking to enhance their online visibility. This research investigates best practices for optimising the collaborative efforts of SEO and PR within this context. Given the rapid advancements in technology and communication, it is crucial to develop a nuanced understanding of how these two domains intersect to achieve mutual goals. Recognising the existing gaps in the literature concerning practical applications of SEO-PR strategies, this st

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Maskur, Maskur. "PENGUKUR PARAMETER SEARCH ENGINE OPTIMIZATION (SEO) SECARA ON PAGE PADA TOKO ONLINE UNTUK MENINGKATKAN PENJUALAN." Adbis: Jurnal Administrasi dan Bisnis 13, no. 1 (2019): 83. http://dx.doi.org/10.33795/j-adbis.v13i1.68.

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The current search engine is not only for searching the pages of the website you want to visit but also as the main source of visitors on the internet. With the development of technology several ways that can be used to improve website ranking on search engines, one effective way by utilizing Search Engine Optimization (SEO) can help some websites to get SERP rankings (Search Engine Results Pages) on search engines, by a good SERP ranking will then be determined on the number of visitors on the website. An application is needed to calculate SEO applications on a web site, with the application

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Ankit, Srivastava. "AI/ML in Search Engine Optimizer." INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH AND CREATIVE TECHNOLOGY 9, no. 6 (2023): 1–6. https://doi.org/10.5281/zenodo.14507578.

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This paper focuses on how AI and Machine Learning influence SEO. This paper will explain what all these cutting-edge technologies are doing for SEO by discussing how they can be used, how they could help, how they can hinder, and what they can mean for the future of digital marketing. Based on an overview of the available literature, in this paper, we cover the major SEO uses of AI/ML — data mining, content management, automated decision making and so on. Moreover, the paper discusses the ethical and privacy issues involved in the use of such technologies as well as the wider influence t

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Melinda, Feni, Rahmawati Latief, Firdaus Muhammad, and Siti Mayasari Pakaya. "Penerapan Teknik Search Engine Optimization (SEO) Dalam Produksi Berita Di Detik Sulsel." JAMBURA JURNAL ILMU KOMUNIKASI 1, no. 2 (2023): 44–62. http://dx.doi.org/10.37905/jik.v1i2.67.

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Background: Online media is currently starting to adopt Search Engine Optimization (SEO) techniques as an instrument in producing news so that it can be in the top position of search engines. This is the case with Detik.Sulsel, which is one of the regional channels on the detik.com online media, which continues to experience an increasing trend in the number of online visitors. Purpose: This research aims to determine the application and flow of SEO techniques in detik.Sulsel news production at the on page and off page levels as well as to determine the supporting and inhibiting factors in imp

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Ratih Siti Aminah, Ratih Siti Aminah, and Wandira Yusniah Dalimunthe. "PENERAPAN SEARCH ENGINE OPTIMIZATION PADA PEMBERITAAN DI MEDIA SIBER." Jurnal Netnografi Komunikasi 3, no. 1 (2024): 73–87. http://dx.doi.org/10.59408/jnk.v3i1.39.

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The presence of the internet has changed the practice of journalistic activities in the mass media, especially cyber media. Cyber media editorial policies have also adjusted to the advancement of information technology by utilizing Search Engine Optimization (SEO). The implementation of SEO techniques in journalistic activities in cyber media is very necessary so that cyber media can survive and make it easier for the community to get information that suits their needs. Currently, cyber media has a higher attention in search engines because today's internet users will search for information th

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Moshtaghi, Omid, Ronald Sahyouni, Yarah M. Haidar, et al. "Smartphone-Enabled Otoscopy in Neurotology/Otology." Otolaryngology–Head and Neck Surgery 156, no. 3 (2017): 554–58. http://dx.doi.org/10.1177/0194599816687740.

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Objective A smartphone-enabled otoscope (SEO) can capture tympanic membrane (TM) images. We sought to compare a SEO to microscopic otoscopy in the detection and evaluation of TM pathology in an otology/neurotology practice. Study Design Prospective single-site study in adults presenting over a 3-month period. Setting Neurotology clinic within a tertiary care academic medical center. Subjects and Methods Following consent, 57 patients underwent a medical and microscopic ear examination. Afterward, clinicians photographed bilateral TMs using a SEO. A second “blinded” neurotologist received a SEO

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Dissertations / Theses on the topic "SEO-technology"

Nyberg, Sophia. "Att göra det osynliga synligt : sökmotoroptimering (SEO) av en webbsajt." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-27658.

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A webpage can be perfectly usable but if users are unable to find the webpage it will remain unused. Nine out of ten Swedes use a search engine and the most popular one is Google, amongst other search engines. In this report I seek to answer which ranking factors that should be included in an SEO-audit of an existing webpage and also how to optimize a webpage for search engines. Applying the method heuristic evaluation normally used to discover usability issues in an existing interface, on TT News Agency’s campaign site I found issues having a negative impact on the visibility in Search Engine

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Wik, Anders. "Vilken hastighetsbegränsning på Google? En studie av SEO och Google page ranking systemet." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20706.

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Google använder sig av över 200 olika variabler i sin algoritm för att utvärdera en webbplats. Vad exakt dessa 200 variablerna är och vilken vikt de utgör i en webbsidas pagerank är okänt för allmänheten. Genom sökmotoroptimering försöker man att ta reda på hur en webbsida ska optimeras för att vara sökmotorvänlig. 2010 förklarade Google att de kommer att lägga till variabeln hastighet i deras algoritm och nu är webbplatsens hastighet en del av SEO.I ett antal experiment utforskas hur hastigheten på en webbsida påverkar en webbsidas placering på Google's sökresultatsida. Resultaten av dessa ex

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Määttä, Carl Joel, and Per Eriksson. "Sökmotoroptimering på Google." Thesis, University of Kalmar, School of Communication and Design, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1945.

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<p>Rapporten handlar om sökmotoroptimering för en ny webbplats. Rapporten täcker teorier och praktiska utförda experiment på webbplatsen. Syftet med rapporten var att vi skulle få mer kunskap kring sökmotoroptimering speciellt inriktad på Googles sökmotortjänst. Vi ville ta reda på hur man kan rankas så högt upp som möjligt på sökresultatssidan för specifika sökord. Då vi har läst webbprogrammering i nästan tre år utan att utbildningen gett oss några direkta kunskaper kring sökmotoroptimering föll detta som ett lämpligt val att fördjupa oss i. Metoder som täcks i denna rapport är indexering av

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Knöös, Johanna. "Sökmotoroptimering - så tar du dig till en första plats!" Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20096.

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Uppsatsen behandlar sökmotoroptimering gällande Google. En litteraturstudiegörs för att besvara vilka metoder som är de mest effektiva för ett så braträffresultat som möjligt samt vilka metoder som Google inte anser följer derasriktlinjer. En empirisk studie görs även genom att skicka ut ett antal frågor omsökmotoroptimering till SEO-konsulter i Sverige. Ett antal ”on-page”-metoder och”off-page”-metoder redovisas samt även ett antal tveksamma metoder. Vilkametoder som är mest effektiva gällande sökmotoroptimering skiljer sig en del vaddet gäller litteratur från några år tillbaka och vad SEO-ko

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Schooner, Patrick. "Model for Auditing Search Engine Optimization for E-business." Thesis, Linköping University, Department of Science and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-57214.

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<p>E-commerce combines web technology with business economics. As of the last 10 years, online visibility for such online enterprises now heavily rely on the relationship between the own online sales platform and Search Engines for improved traffic consisting of presumable customers with the intent of acquiring products or services related to the customers’ needs. In 2008 an Internet behavioural analysis showed that over 90% percent of Swedish internet users make use of search engines at least once a week, stating that online visibility through the use of search engines now is a crucial busine

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Dennis, Johansson. "Search Engine Optimization and the Long Tail of Web Search." Thesis, Uppsala universitet, Institutionen för lingvistik och filologi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-296388.

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In the subject of search engine optimization, many methods exist and many aspects are important to keep in mind. This thesis studies the relation between keywords and website ranking in Google Search, and how one can create the biggest positive impact. Keywords with smaller search volume are called "long tail" keywords, and they bear the potential to expand visibility of the website to a larger crowd by increasing the rank of the website for the large fraction of keywords that might not be as common on their own, but together make up for a large amount of the total web searches. This thesis wi

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Sjöberg, Nikolina. "Sökmotoroptimering : Kan enbart on page-metoder påverka en webbsidas synlighet?" Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30374.

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Denna rapport är resultatet av ett tio veckors långt examensarbete med fokus på området sökmotoroptimering. Arbetet utgörs av en kombination av litteraturstudier och praktisk tillämpning. Syftet var att undersöka om det är möjligt att påverka en webbsidas ranking på Google positivt med enbart on page-metoder, det vill säga genom förändringar på den aktuella webbplatsen. Det praktiska arbetet har utförts på Rabble Communications AB, där fem av deras webbsidor utgör undersökningsobjekt. De teorier och riktlinjer som samlats in under litteraturstudien har applicerats på dessa sidor för att verifi

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Dalal, Bashi Omar, and Muhammad Naeem. "RDFa as Semantic Markup and Web Visibility." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20414.

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Web visibility is the appearance of web sites in search engines. Web visibility in search engine is an important factor to improve the e-commerce on the web. If the web site gets high ranking in search engines it will attract more web traffic. Semantic markup is a technique to structure a web site, so it can be understandable by humans and computers. This allows the crawler or spider to understand the content of the web site during the search engine process. Semantically structured web sites increase the web visibility in search engines. RDFa is a semantic markup and supported by the W3C. In t

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Pettersson, Linda. "Sökmotorsoptimering – Från nyckelord till relevant innehåll : Fem företags SEO-praktik i förändring." Thesis, University West, Division of Media Production, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-2557.

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<p>I all teori om sökmotorsoptimering finns det många olika tankar om hur man ska sökmotorsoptimera. De flesta berättar mest om den tekniska biten och har endast som en kort punkt förklarat att innehållet på en webbplats också är viktigt. Syftet med uppsatsen är att undersöka webbföretags förhållningssätt till både hur de arbetar och resonerar kring sökmotorsoptimering och webbstatistik, men även gå djupare in på hur förhållandet mellan kund och företag påverkar vart marknaden är på väg. Genom att utföra kvalitativa intervjuer med webbföretag där främst marknaden för sökmotorsoptimering, spons

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Літовченко, К. О. "Інформаційна технологія контентно-орієнтована пошукова оптимізація веб-ресурсу". Master's thesis, Сумський державний університет, 2018. http://essuir.sumdu.edu.ua/handle/123456789/72315.

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Проведено аналіз предметної області, що надало можливість обрати методи та засоби Seo оптимізації пошукових систем. Проаналізовано та розроблено зовнішній вигляд для веб-ресурсу, котрий містить роботи фотографа. Створена XML карта веб-ресурсу. Система розроблена з використанням HTML, PHP, MySql, протестована і відкрита для загального доступу.

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Books on the topic "SEO-technology"

Ledford, Jerri L. SEO. John Wiley & Sons, Ltd., 2008.

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Baggs, Rebekah, and Chris Corak. SEO for Everyone. A Book Apart, 2021.

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Baggs, Rebekah, and Chris Corak. SEO for Everyone. A Book Apart, 2021.

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Baggs, Rebekah, and Chris Corak. SEO for Everyone. A Book Apart, 2021.

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Glessing, Erica. SEO Journal with Prompts. Happy Publishing LLC, 2021.

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Glessing, Erica. SEO Journal with Prompts. Happy Publishing LLC, 2021.

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Image SEO: Complete Guide. Slime Green Beats, 2024.

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Image SEO: Complete Guide. Slime Green Beats, 2024.

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Digital Marketing: Social Media, Email Strategy, Technology, Google Analytics, Search Engine Optimization,TR5 Website SEO, Content Writing, Online Business, Advertising Strategy and Growth Hacking. Independently Published, 2022.

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The SEO Expert Guide. Mercury Web Publishing London, 2005.

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Book chapters on the topic "SEO-technology"

Iredale, Sophie, and Aleksej Heinze. "Ethics and Professional Intimacy Within the Search Engine Optimisation (SEO) Industry." In IFIP Advances in Information and Communication Technology. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-44805-3_9.

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Wang, Yin-Yin, and Chun-Peng Li. "The research of SEO and SMO technology in college Content Management System." In Environment, Energy and Sustainable Development. CRC Press, 2013. http://dx.doi.org/10.1201/b16320-177.

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Jamwal, Barkha, Abhishek Janvier Frederick, and Aniruddh Vijay. "Modern Marketing in Indian Tourism." In Empowering Sustainable Performance and Competitive Advantage in Tourism. IGI Global, 2025. https://doi.org/10.4018/979-8-3373-4546-8.ch012.

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This chapter explores the transformation of the Indian tourism sector driven by modern marketing and technology. Techniques like SEO, AI-powered personalization, and VR experiences enhance visibility and engagement, while sustainable tourism initiatives attract eco-conscious travelers. Data analytics and localized strategies improve targeted outreach, and tools such as CRM systems and festive marketing rekindle interest among past visitors, expanding the tourist base. However, rural community-based tourism faces branding gaps and misalignment with SDGs like poverty alleviation (SDG 1) and dece

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Alves, Marta, Vasco Santos, and Ricardo Marcão. "Development and Application of Digital Marketing Strategies." In Advances in Human Resources Management and Organizational Development. IGI Global, 2025. https://doi.org/10.4018/979-8-3373-0149-5.ch006.

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The rapid evolution of ICT has transformed consumer behavior, particularly in how they search for information and make purchasing decisions. This study examines digital marketing's role in improving organizational performance and customer relationships. It highlights the importance of dynamic capabilities adaptive, absorptive, and innovative enabling organizations to stay ahead of trends and integrate new technologies. Digital marketing offers measurable results for real-time strategy adjustment. Combining digital and traditional marketing techniques enhances customer engagement. The success o

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Shiva, Roshan Kumar, and Geetha Manoharan. "Brand Equity Management and Marketing in the Digital Era." In Brand Creation and Management in the Phygital Era. IGI Global, 2025. https://doi.org/10.4018/979-8-3373-0948-4.ch008.

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Corporate success in the fast-changing digital world depends on brand equity. Customer interactions, word-of-mouth, and traditional advertising developed brand equity. Artificial intelligence, social media, and e-commerce changed business-customer relationships. This study addresses how digital marketing affects brand equity and how companies should adapt. Digital brand equity management maintains customer trust, awareness, and growth. While several studies have examined conventional branding methods, little is known about how digital media, AI, and customer interaction effect brand image. To

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Fatima, Areesha, Kishor Kumar Reddy C., and Thandiwe Sithole. "Revolutionizing Healthcare." In Advances in Medical Technologies and Clinical Practice. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-5893-1.ch007.

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Digital twin technology has emerged as a transformative force for healthcare in an age marked by technological progress. Various marketing strategies aimed at bringing digital twin technologies to the healthcare sector are explored in this chapter. Digital twins is a virtual model of a physical real-world product. Digital twins offer a revolutionary approach to the delivery of healthcare, enabling personalized treatment, predictive analysis, and remote monitoring. By analyzing market dynamics, defining target audiences, and creating value propositions, healthcare organizations can effectively

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Kumar, Sanjeev. "The Role of Digital Marketing on Customer Engagement in the Hospitality Industry." In Advances in Business Information Systems and Analytics. IGI Global, 2023. http://dx.doi.org/10.4018/979-8-3693-0815-8.ch010.

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Digital technology plays a vital role in the hospitality sector, which creates a strong relationship with customers and a practical experience. Adopting online digital marketing strategies and different platforms include social media marketing, content writing, SEO, PPC, email and online marketing. Earlier, hotel and restaurant owners only believed in word-of-mouth and print advertising to attract customers. But nowadays, digital media has become the first choice to attract guests; it is more engaging content, and builds a solid connection with online platforms. Through online digital marketin

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Verma, Amitabh. "Digital Marketing Strategy." In Marketing in a Digital World: Strategies, Evolution and Global Impact. BENTHAM SCIENCE PUBLISHERS, 2025. https://doi.org/10.2174/9789815305456125010014.

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The chapter on “Digital Marketing Strategy” provides a comprehensive guide for creating effective digital marketing roadmaps aligned with business objectives. It emphasizes the importance of clarity and precision in setting objectives, adopting the SMART framework (Specific, Measurable, Achievable, Relevant, Timebound) for goal-setting. Key to a successful digital marketing strategy is audience segmentation, where thorough audience research informs the creation of tailored content. The chapter discusses demographic, psychographic, behavioral, and technographic segmentation, and the significanc

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Giomelakis, Dimitrios, and Andreas A. Veglis. "Search Engine Optimization." In Encyclopedia of Information Science and Technology, Fourth Edition. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2255-3.ch700.

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In this article, we will discuss at length the subject of Search Engine Optimization (SEO), its different characteristics and why basic SEO knowledge is considered as a useful tool for any web business. The article will address both the theoretical and practical issues related to the design and implementation of SEO and also will cover previous research done on this topic. In order to give a better understanding of the importance of SEO in the current state of the Internet and in information search, basic knowledge of how search engines operate along with their recent updates will also be prov

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Banjare, Ishwari, Amrita Singh, and Shivi Dixit. "Modern Marketing Techniques." In Digital Transformation in Business: Bridging Management and Technology. QTanalytics India, 2025. https://doi.org/10.48001/978-81-980647-4-5-5.

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Digital marketing strategically leverages online platforms and digital tools to enhance brand visibility, promote products, and engage a broad audience. With advancements in internet and mobile technologies, it has transformed business-consumer interactions through approaches like social media marketing, SEO, content marketing, and data-driven advertising. Its key benefits include personalized, trackable, and interactive customer experiences, enabling real-time data analysis and campaign refinement for more effective strategies. Additionally, it fosters engagement and brand loyalty. However, c

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Conference papers on the topic "SEO-technology"

Pattedar, Nischal V., Chunduri Yoshitha, Jayarama Krishna A., G. Vishwa Prakashini, Ullas S., and Vineetha K.V. "Search Engine Optimization (SEO) Auditing Tool." In 2024 8th International Conference on Computational System and Information Technology for Sustainable Solutions (CSITSS). IEEE, 2024. https://doi.org/10.1109/csitss64042.2024.10816778.

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Busetty, Abhishek, Ruchith Balam, Hari Chillakuru, Radha D, and Saranya Devi B. "Comprehensive Web Analysis of Automobile Websites: Performance, SEO, and Accessibility Insights." In 2025 International Conference on Computational, Communication and Information Technology (ICCCIT). IEEE, 2025. https://doi.org/10.1109/icccit62592.2025.10928069.

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Patil, Vikas M., and Amruta V. Patil. "SEO: On-Page + Off-Page Analysis." In 2018 International Conference on Information, Communication, Engineering and Technology (ICICET). IEEE, 2018. http://dx.doi.org/10.1109/icicet.2018.8533836.

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Barbar, Aziz, and Anis Ismail. "Search Engine Optimization (SEO) for Websites." In ICCTA 2019: 2019 5th International Conference on Computer and Technology Applications. ACM, 2019. http://dx.doi.org/10.1145/3323933.3324072.

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Xiaozhi Wang and Neil Pegg, ISSC 2022 Editors. "Proceedings of the 21st International Ship and Offshore Structures Congress VOLUME 2 Specialist Committee Reports." In 21st International Ship and Offshore Structures Congress, Volume 2. SNAME, 2022. http://dx.doi.org/10.5957/issc-2022-committee-vol-2.

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Table of Contents Preface ..............................................................................................................iii Committee V.1: Accidental Limit States .......................................................1 Bruce Quinton; Gaetano De Luca; Topan Firmandha; Mihkel Körgesaar; Hervé Le Sourne; Ken Nahshon; Gabriele Notaro; Kourosh Parsa; Smiljko Rudan; Katsuyuki Suzuki; Osiris Valdez Banda; CareyWalters; Deyu Wang; Zhaolong Yu Committee V.2: Experimental Methods ......................................................91 Soren Ehlers (Chair); Nagi Abdussamie; Kim Branner;

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Ma, Xiulin. "Research on Black Hat SEO Behaviour Measurement." In 2018 IEEE 3rd Advanced Information Technology, Electronic and Automation Control Conference (IAEAC). IEEE, 2018. http://dx.doi.org/10.1109/iaeac.2018.8577831.

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