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Journal articles on the topic 'SEO-technology'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Hayaty, Mardhiya, and Dwi Meylasari. "Implementasi Website Berbasis Search Engine Optimization (SEO) Sebagai Media Promosi." Jurnal Informatika 5, no. 2 (2018): 295–300. http://dx.doi.org/10.31311/ji.v5i2.4027.

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AbstrakKemajuan teknologi informasi berkembang secara pesat di berbagai bidang kehidupan. Internet adalah salah satu bagian dari teknologi informasi dan komunikasi mempunyai efek dan pengaruh yang sangat besar. Website salah satu teknologi internet tidak hanya sebagai media informasi tetapi menjadi proses pendukung bisnis perusahaan, akan tetapi penjualan melalui website belum cukup efektif jika tidak didukung dengan strategi promosi yang baik. SEO (Search Engine Optimization) adalah salah satu teknik promosi dengan cara memanfaatkan pengoptimalan mesin pencari agar website yang sudah kita bua

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Hayaty, Mardhiya, and Dwi Meylasari. "Implementasi Website Berbasis Search Engine Optimization (SEO) Sebagai Media Promosi." Jurnal Informatika 5, no. 2 (2018): 295–300. http://dx.doi.org/10.31294/ji.v5i2.4027.

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AbstrakKemajuan teknologi informasi berkembang secara pesat di berbagai bidang kehidupan. Internet adalah salah satu bagian dari teknologi informasi dan komunikasi mempunyai efek dan pengaruh yang sangat besar. Website salah satu teknologi internet tidak hanya sebagai media informasi tetapi menjadi proses pendukung bisnis perusahaan, akan tetapi penjualan melalui website belum cukup efektif jika tidak didukung dengan strategi promosi yang baik. SEO (Search Engine Optimization) adalah salah satu teknik promosi dengan cara memanfaatkan pengoptimalan mesin pencari agar website yang sudah kita bua

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Amara, Marwa, Radhia Zaghdoud, Olfa Ben Rhaiem, and Ebtihal Althubiti. "Enhancing Image SEO using Deep Learning Algorithms: A Research Approach." Engineering, Technology & Applied Science Research 14, no. 4 (2024): 15194–200. http://dx.doi.org/10.48084/etasr.7473.

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Visual content influences profoundly user interactions and search engine rankings. Traditional SEO techniques, while foundational, often fall short in the swiftly changing search landscape. This paper presents a cutting-edge solution that leverages the power of deep learning and generative AI to redefine image SEO. Through the innovative integration of the AWS Rekognition's image analysis and ChatGPT's advanced natural language processing, we automate and refine the creation of alt-texts, ensuring they are not only precise, but also SEO-enriched. The result is a harmonious blend of technology

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Woen, Angela, Chatrine Sylvia, and Fandi Halim. "Penerapan Teknik SEO Untuk Peningkatan Potensi Pemasaran Peralatan Pemadam Kebakaran." Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal 5, no. 2 (2022): 117–24. http://dx.doi.org/10.33330/jurdimas.v5i2.1315.

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Abstract: Sinar Jaya store is a store that sells fire extinguishers in Medan city. In majority, this store still serves transactions by accepting customer to the store directly. Since the COVID-19 pandemic has lasted for so long, this store has begun to explore technology by utilizing Instagram as social media and having a website which can be accessed via www.sinarjayamedan.com as a medium to introduce the store, market the products digitally and increase business legitimacy. However, existing web pages must be optimized further to improve the ability of Toko Sinar Jaya in response to marketi

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Piyumali, W. Mahesha, and L. G. S. U. Sandaruwan. "The Synergy of Search Engine Optimization and Public Relations in the Digital Age (An Analysis of Best Practices In Sri Lanka)." KDU Journal of Multidisciplinary Studies 6, no. 2 (2024): 190–98. http://dx.doi.org/10.4038/kjms.v6i2.140.

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In the contemporary digital landscape, the integration of Search Engine Optimisation (SEO) and Public Relations (PR) has become essential for organisations seeking to enhance their online visibility. This research investigates best practices for optimising the collaborative efforts of SEO and PR within this context. Given the rapid advancements in technology and communication, it is crucial to develop a nuanced understanding of how these two domains intersect to achieve mutual goals. Recognising the existing gaps in the literature concerning practical applications of SEO-PR strategies, this st

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Maskur, Maskur. "PENGUKUR PARAMETER SEARCH ENGINE OPTIMIZATION (SEO) SECARA ON PAGE PADA TOKO ONLINE UNTUK MENINGKATKAN PENJUALAN." Adbis: Jurnal Administrasi dan Bisnis 13, no. 1 (2019): 83. http://dx.doi.org/10.33795/j-adbis.v13i1.68.

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The current search engine is not only for searching the pages of the website you want to visit but also as the main source of visitors on the internet. With the development of technology several ways that can be used to improve website ranking on search engines, one effective way by utilizing Search Engine Optimization (SEO) can help some websites to get SERP rankings (Search Engine Results Pages) on search engines, by a good SERP ranking will then be determined on the number of visitors on the website. An application is needed to calculate SEO applications on a web site, with the application

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Ankit, Srivastava. "AI/ML in Search Engine Optimizer." INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH AND CREATIVE TECHNOLOGY 9, no. 6 (2023): 1–6. https://doi.org/10.5281/zenodo.14507578.

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This paper focuses on how AI and Machine Learning influence SEO. This paper will explain what all these cutting-edge technologies are doing for SEO by discussing how they can be used, how they could help, how they can hinder, and what they can mean for the future of digital marketing. Based on an overview of the available literature, in this paper, we cover the major SEO uses of AI/ML — data mining, content management, automated decision making and so on. Moreover, the paper discusses the ethical and privacy issues involved in the use of such technologies as well as the wider influence t

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Melinda, Feni, Rahmawati Latief, Firdaus Muhammad, and Siti Mayasari Pakaya. "Penerapan Teknik Search Engine Optimization (SEO) Dalam Produksi Berita Di Detik Sulsel." JAMBURA JURNAL ILMU KOMUNIKASI 1, no. 2 (2023): 44–62. http://dx.doi.org/10.37905/jik.v1i2.67.

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Background: Online media is currently starting to adopt Search Engine Optimization (SEO) techniques as an instrument in producing news so that it can be in the top position of search engines. This is the case with Detik.Sulsel, which is one of the regional channels on the detik.com online media, which continues to experience an increasing trend in the number of online visitors. Purpose: This research aims to determine the application and flow of SEO techniques in detik.Sulsel news production at the on page and off page levels as well as to determine the supporting and inhibiting factors in imp

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Ratih Siti Aminah, Ratih Siti Aminah, and Wandira Yusniah Dalimunthe. "PENERAPAN SEARCH ENGINE OPTIMIZATION PADA PEMBERITAAN DI MEDIA SIBER." Jurnal Netnografi Komunikasi 3, no. 1 (2024): 73–87. http://dx.doi.org/10.59408/jnk.v3i1.39.

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The presence of the internet has changed the practice of journalistic activities in the mass media, especially cyber media. Cyber media editorial policies have also adjusted to the advancement of information technology by utilizing Search Engine Optimization (SEO). The implementation of SEO techniques in journalistic activities in cyber media is very necessary so that cyber media can survive and make it easier for the community to get information that suits their needs. Currently, cyber media has a higher attention in search engines because today's internet users will search for information th

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Moshtaghi, Omid, Ronald Sahyouni, Yarah M. Haidar, et al. "Smartphone-Enabled Otoscopy in Neurotology/Otology." Otolaryngology–Head and Neck Surgery 156, no. 3 (2017): 554–58. http://dx.doi.org/10.1177/0194599816687740.

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Objective A smartphone-enabled otoscope (SEO) can capture tympanic membrane (TM) images. We sought to compare a SEO to microscopic otoscopy in the detection and evaluation of TM pathology in an otology/neurotology practice. Study Design Prospective single-site study in adults presenting over a 3-month period. Setting Neurotology clinic within a tertiary care academic medical center. Subjects and Methods Following consent, 57 patients underwent a medical and microscopic ear examination. Afterward, clinicians photographed bilateral TMs using a SEO. A second “blinded” neurotologist received a SEO

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Ihya Syihabul Fadli, Nuke Puju Lestari, and Ananda Alifia Putri. "Implementation of White Hat SEO-Based Digital Incubator Platform." International Transactions on Education Technology (ITEE) 1, no. 2 (2023): 122–30. http://dx.doi.org/10.33050/itee.v1i2.314.

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Advances in information technology are developing rapidly in various areas of life. The Internet is one of the most influential information and communication technologies. A website, one of the Internet technologies, is not only a medium of information, but also a process that supports a company's business. No effect. SEO (Search Engine Optimization) is one of the advertising methods using search engine optimization so that the website created by our company will be displayed on the top of the search engine page or on the first page (first page). This research was initially conducted on the Bu

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Ihya Syihabul Fadli, Nuke Puju Lestari, and Ananda Alifia Putri. "Implementation of White Hat SEO-Based Digital Incubator Platform." International Transactions on Education Technology (ITEE) 1, no. 2 (2023): 122–30. http://dx.doi.org/10.34306/itee.v1i2.314.

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Advances in information technology are developing rapidly in various areas of life. The Internet is one of the most influential information and communication technologies. A website, one of the Internet technologies, is not only a medium of information, but also a process that supports a company's business. No effect. SEO (Search Engine Optimization) is one of the advertising methods using search engine optimization so that the website created by our company will be displayed on the top of the search engine page or on the first page (first page). This research was initially conducted on the Bu

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Nur Hidayatul Istiqomah and Diana Nur Indah Purnamasari. "Pemetaan Bibliometrik Kajian Search Engine Optimization (SEO) dalam Strategi Pemasaran Digital." Al-Musthofa: Journal of Sharia Economics 8, no. 1 (2025): 29–41. https://doi.org/10.58518/al-musthofa.v8i1.3950.

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Digital transformation has fundamentally reshaped the marketing landscape, driving the adoption of technology-based strategies such as SEO to enhance online visibility and the effectiveness of marketing communication. However, as the number of scholarly publications discussing SEO within the context of digital marketing continues to grow, a systematic mapping is needed to understand the directions, trends, and patterns of research collaboration that are emerging. This study aims to conduct a bibliometric analysis of scientific literature examining SEO as part of digital marketing strategy. The

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Septiani, Putri, and Hendra Kurniawan. "Analisa Penggunaan Keyword Untuk Implementasi Search Engine Optimization (SEO)." Respati 15, no. 3 (2020): 83. http://dx.doi.org/10.35842/jtir.v15i3.376.

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INTISARIPerkembangan teknologi khususnya internet saat ini telah berkembang pesat dan telah memberikan dampak yang signifikan dalam kehidupan kita. Internet juga berpengaruh pada sistem penjualan, saat ini banyak toko dibuat secara online untuk memasarkan produknya. Hal itu dilakukan karena pasar online jaringannya lebih luas. Maka banyak toko memilih untuk beriklan secara online.CV. Master Multi Jaya merupakan perusahaan yang memproduksi dan menjual produk parfum laundry. Dalam mempromosikan produknya, CV. Master Multi Jaya menerapkan sistem online yaitu melalui Website. Namun saat ini belum

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Permatasari, Angelina, Eduard Pangestu Wonohardjo, Desman Hidayat, Manise Hendrawaty, and Hartato Hartato. "Analysis of Search Engine Optimization Application on Markas Gamers' Website." Journal of Multidisciplinary Issues 2, no. 1 (2022): 27–36. http://dx.doi.org/10.53748/jmis.v1i1.32.

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Objective – Along with the rapid development of information technology and the increasing number of websites, search engines like Google will be increasingly strict in sorting out the best websites that have useful information for their users. This causes website owners to increasingly aggressively improve the quality and popularity of their websites in various ways, such as using advertisements, branding on social media, to the use of SEO (Search Engine Optimization) to support the quality of the website so that it can compete in search engine ranking results. Methodology – Method used

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K R Lalitha. "Adoption of Local Search Engine Optimization (SEO) among Small-Scale Entrepreneurs in Chennai: Thematic Qualitative Analysis of Expert Insights." Journal of Information Systems Engineering and Management 10, no. 43s (2025): 1035–40. https://doi.org/10.52783/jisem.v10i43s.8515.

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Search engines are essential to merchandising because they are the primary gateways to online information. Businesses vantage them to increase visibility, drive website traffic, generate leads, and finally boost sales.A search engine is a software system designed to carry out web searches. It helps users find information on the internet by indexing websites and retrieving relevant results based on user queries.A search engine scans the index of the website for relevant content searched by the user based on the relevance, authority and user engagement. Search engines play a crucial role in digi

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Adeleye, A. O., M. B. Yerima, M. E. Nkereuwem, et al. "Bio-enhanced removal of hydrocarbon contents from spent engine oil contaminated soil using Staphylococcus aureus and Bacillus cereus co-culture." Agro-Science 20, no. 3 (2021): 80–90. http://dx.doi.org/10.4314/as.v20i3.11.

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   The study assessed the removal of total petroleum hydrocarbon (TPH) and polyaromatic hydrocarbons (PAHs) from spent engine oil (SEO) contaminated soil through bioenhancement of bacteria isolated from SEO polluted soil. Sterilized soil was subjected to a three level of SEO contamination before the addition of sterilized biostimulants including powdered cow dung (CD), powdered cocoa pod husk (CPH) and compost (made from fresh CPH and CD). Bacterial inoculum being Staphylococcus aureus and Bacillus cereus co-culture (150 mL) was added to the mixture in polyethylene bags. It w

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Deekshitha Kosaraju, Deekshitha. "AI -Powered Content Management: How Adobe Experience Manager (AEM) and OpenAI Elevate SEO and Customer Engagement." International Journal of Research and Review 10, no. 10 (2024): 541–46. https://doi.org/10.52403/ijrr.20231069.

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The way organizations handle their content is undergoing a transformation with the incorporation of Artificial Intelligence (AI). Adobe Experience Manager (AEM) when combined with the capabilities of OpenAI’s technology marks a step forward in AI driven content management that boosts Search Engine Optimization (SEO) and enhances engagement, with customers. Through the power of AI technology content managers are able to streamline content creation processes enhance the precision of metadata labeling and offer tailored content experiences on a scale. This change does not enhance SEO rankings but

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Yulizar, Isma Ahmad. "Penggunaan Wordpress Sebagai Alat Bantu Online Shop." Jurnal Gemilang Informatika (GIT) 2, no. 2 (2024): 34–39. http://dx.doi.org/10.58369/git.v2i2.172.

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In the current era of information technology, information absorption behavior is starting to shift from paper information to information technology. Many searches for information come from cyberspace/web. The use of web technology is not only used by business people or offices but is also used by educational circles. Blog owners compete with each other to increase their popularity in cyberspace. Several methods and methods are carried out. One way is to try to place it in the first position when searched on a search engine (Google). With certain keywords, how can the school website occupy the

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OH, Seunghyun. "Methodology for Intensive Agriculture: Seo Yu-gu's Rationalization of Agricultural Technology." Korean Jornal of History of Science 43, no. 3 (2021): 715–59. http://dx.doi.org/10.36092/kjhs.2021.43.3.715.

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Arya Wardana, Putu Gede, Kadek Riyan Putra Richadinata, and Ni Luh Putu Surya Astitiani. "The Influence of Social Media, SEO (Search Engine Optimization), and Mobile Applications on Consumer Purchasing Decisions at PT. Udayana Bali Ambassador." West Science Interdisciplinary Studies 2, no. 09 (2024): 1726–31. http://dx.doi.org/10.58812/wsis.v2i09.1264.

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Consumer behavior is changing significantly due to the development of technology and the internet, which has impacted transaction activities from conventional to online. In Indonesia, the increase in internet users has made it easier for consumers to access information and compare products before purchasing. This requires companies, including PT Udayana Bali Ambassador, to understand the influence of digital elements such as social media, SEO, and mobile applications on consumer purchasing decisions. The three digital marketing elements are essential in building consumer relationships, increas

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Nizar Haris Masruri. "KAJIAN METODE SEO BERBASIS ON-PAGE SEBAGAI STRATEGI MENINGKATKAN VISIBILITAS WEBSITE DI SERP." Jurnal Teknologi Informasi: Jurnal Keilmuan dan Aplikasi Bidang Teknik Informatika 16, no. 1 (2022): 39–49. http://dx.doi.org/10.47111/jti.v16i1.3645.

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The business sector in industry 4.0 always depends on the development of internet technology, one of which is a website. Website is a medium of business information that serves to expand marketing in order to reach users all over the world. The success of a website is when it is in the top position in the SERP (Search Engine Result Page). Until now, new websites have sprung up that make the competition even tougher. Therefore, we need a method to improve the quality of the website in order to be able to compete with other websites. One of the efforts to improve the quality of the website is to

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Ramya Terrance, Arokia, Shruti Shrivastava, Asmita Kumari, and Lokesh Sivanandam. "Competitive Analysis of Retail Websites through Search Engine Marketing." Ingeniería Solidaria 14, no. 25 (2018): 1–14. http://dx.doi.org/10.16925/.v14i0.2235.

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Introduction: The present research was carried out at Kalindi College, University of Delhi in 2017. Internet technology has transformed the world into a global village. Due to improved internet/ mobile connectivity and substantial increase in data use, any new or existing products can reach the customer easily through digital marketing. Currently, retail marketing websites attract more than half of internet users. It is not only important to create a content rich product catalogue for the retail website, but also to ensure that the website is at the top of the Search Engine Result Pages (serps

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Muhammad Raja Wandiro Cahyopramono and Diana Khuntari. "Teknik Pemasaran Digital dalam Meningkatkan Penjualan Fintech Peer-to-Peer Lending pada Produk Dumi." Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2, no. 1 (2024): 339–50. http://dx.doi.org/10.59581/harmoni-widyakarya.v2i1.2730.

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Technological developments provide convenience in various fields, including marketing and finance. Currently, marketing can be carried out digitally by utilizing internet technology. The presence of online loans, which is a type of peer-to-peer lending financial technology (fintech), is the result of advances in financial technology. PT. Fidac Innovation Technology is a company operating in the fintech sector and has the Dumi product which provides online loans specifically for State Civil Apparatus (ASN). The purpose of this research is to determine digital marketing techniques in increasing

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Miroshnyk, Mariia, and Olena Kitchenko. "THE LATEST MARKETING TECHNOLOGIES: THEORETICAL AND PRACTICAL ASPECTS." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 1 (January 23, 2024): 30–35. https://doi.org/10.20998/2519-4461.2024.1.30.

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The purpose of the article is a theoretical review of the formation and development of the latest marketing technologies and their practical adaptation to the entrepreneurial activity of Ukrainian business entities. The main marketing technologies developed by different markets and used by business structures of medium-sized businesses are considered. It is detailed that when conducting office research, marketers use Big Data technology as a technology for processing large volumes of structured and unstructured data for their further use in order to solve various tasks. It is specified that ef

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Widayani, Anna, Rani Arifah Normawati, and Heri Priya Waspada. "SCALE UP KOMERSIALISAI PRODUK KAMPUNG OPAK GAMBIR DENGAN PEMANFAATAN DIGITAL MARKETING MELALUI PESAN VISUAL, COPYWRITING DAN SEO." SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan 7, no. 3 (2023): 1916. http://dx.doi.org/10.31764/jpmb.v7i3.16948.

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ABSTRAKKampung Opak Gambir, juga dikenal dengan kampung kreatif, terbentuk karena masyarakat di daerah tersebut mayoritas menjalankan Industri Rumah Tangga (IRT) dalam pembuatan opak gambir. Para pelaku usaha di kampung ini telah berusaha mengembangkan pasar dengan memanfaatkan teknologi digital, termasuk sosial media dan Google My Business. Namun, mereka menghadapi kendala karena kurangnya pengetahuan dalam mengoptimalkan digital marketing. Oleh karena itu, dilakukan upaya pendampingan dalam rangka scale up komersialisasi produk Kampung Opak Gambir. Pendampingan ini dilakukan dengan fokus pad

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Hayaty, Mardhiya, and Arif Dwi Laksito. "Iptek bagi Masyarakat untuk Melestarikan Kebudayaan Ketoprak dan Sholawat Pitutur Melalui Website Berbasis SEO Sebagai Media Informasi dan Promosi." JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) 1, no. 1 (2017): 13. http://dx.doi.org/10.31284/j.jpp-iptek.2017.v1i1.136.

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<p><em>Ketoprak and sholawat pitutur began to dim with the development of the modern era. Folk art that became the cultural root of the village community Seyegan must continue to be preserved. To preserve the efforts made through the promotion through information technology media in this case the manufacture of SEO-based art sites (Search Engine Optimazation) for the existence of this art continues to grow with the local community and can be known by the public. The process of website creation begins with several designs such as web structure, layout, features available as well as

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Tilak, Vinayak, Kevin Matocha, Greg Dunne, Fredrik Allerstam, and Einar Ö. Sveinbjörnsson. "Scattering Mechanisms in Silicon Carbide MOSFETs with Gate Oxides Fabricated Using Sodium Enhanced Oxidation Technique." Materials Science Forum 600-603 (September 2008): 687–90. http://dx.doi.org/10.4028/www.scientific.net/msf.600-603.687.

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The improvement of the SiC-SiO2 interface has been the main focus of research in SiC MOSFET technology due to the presence of high density of interface traps (Dit) leading to poor threshold voltage temperature stability and poor mobility. In SiC MOSFETs with the gate oxide grown in the presence of sodium, known as sodium enhanced oxidation(SEO), a lower Dit and higher field effect mobility has been observed [1]. Hall effect measurements were performed from 125°K-225°K on such MOSFET samples. The Hall measurements were made as a function of temperature for various sheet charge concentrations. T

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Setiady Ibrahim Anwar, Hafiz Fadli Faylasuf, Muhammad Alwan Ataya, and Wien Kuntari. "Strategi Kreavoks dalam Mengembangkan Jasa Digital untuk Mempersiapkan Generasi Muda Menghadapi Industri 4.0." Jurnal Bisnis Kreatif dan Inovatif 1, no. 4 (2024): 40–50. https://doi.org/10.61132/jubikin.v1i4.395.

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With the growth of technological innovation and the shift of the digital era in various aspects of industry, the younger generation is faced with major challenges in preparing themselves for the technology-based world of work. This study focuses on Kreavoks, a digital agency that provides services such as digital skills training, SEO-optimized website creation, and branding kit design. The purpose of this study is to explore how Kreavoks develops its digital services to prepare the younger generation with the skills needed to face the challenges of Industry 4.0. Using a qualitative descriptive

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Yudhanto, Sigied Himawan, Dedy Eka Timbul Prayoga, Alfan Setyawan, Nidyah Widyamurti, Hermansyah Muttaqin, and Jauhari Jauhari. "Pelatihan Search Engine Optimization (SEO) dan Manajemen Media Sosial Berbasis Android untuk Meningkatkan Eksposur Destinasi Wisata Tubing di Desa Beruk, Kecamatan Jatiyoso, Kabupaten Karanganyar." Bubungan Tinggi: Jurnal Pengabdian Masyarakat 4, no. 3 (2022): 807. http://dx.doi.org/10.20527/btjpm.v4i3.5583.

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Program pengabdian masyarakat prodi D3 Desain Komunikasi Visual Sekolah Vokasi Universitas Sebelas Maret Surakarta mengadakan pelatihan search engine optimization dan manajemen media sosial berbasis android dalam rangka meningkatkan eksposur destinasi wisata tubing yang terdapat di desa pondok yang dalam paparan tokoh setempat grand designnya direncanakan akan menjadi bagian dari halal tourism di kabupaten Karanganyar. Program pengabdian tersebut berlangsung pada tanggal 07 sampai 25 Februari 2022. Kemudian acara workshop tentang pelatihan SEO dilakukan pada tanggal 19 Mei 2022. Pelatihan SEO

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Seo, JIhoon. "Bridging Technology and Environment: Sustainable Approaches in Semiconductor Chemical Mechanical Planarization (CMP)." ECS Meeting Abstracts MA2024-01, no. 20 (2024): 1272. http://dx.doi.org/10.1149/ma2024-01201272mtgabs.

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As semiconductor technologies continue to advance in areas such as autonomous driving, artificial intelligence, 5G communications, the Internet of Things, and large-scale data processing, the demand for a reliable semiconductor industry is on the rise.(1) This growing demand necessitates the use of advanced device architectures, which heavily rely on two crucial processes: Chemical Mechanical Planarization (CMP) and post-CMP cleaning.(2) This talk will focus on the development of CMP slurries and post-CMP cleaning solutions, emphasizing their vital roles in these processes. We will delve into

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Yelovaya, E. M. "Recommendations for Increasing the Efficiency of Promotion of Websites in Belarusian Region." Digital Transformation 28, no. 3 (2022): 43–59. http://dx.doi.org/10.35596/2522-9613-2022-28-3-43-59.

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The purpose of the scientific study was to develop practical tools to improve the efficiency of promoting websites of the regions of the Republic of Belarus using the methodology of comparative analysis with the socalled “reference” websites of the districts, i.e. with those districts whose websites are well indexed in search engines, and are also well accessible to all interested parties. The Postavy district was taken as the study area, and the Braslav district was taken as the “reference district”. As a result of applying the methodology, an algorithm for SEO optimization of the website of

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Dronova, Tetyana S., and Yana Y. Trygub. "Increasing the travel agency’s leading positions by optimizing its website." European Journal of Management Issues 28, no. 3 (2020): 81–91. http://dx.doi.org/10.15421/192008.

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Purpose – to study website’s work and content of the travel agency on the example of the "Laspi" travel agency, identify its technical properties and offer methods to increase the web-resource leading position in the Yandex and Google search engines by performing SEO-analysis. Design/Method/Research approach. Internet resources SEO-analysis. Findings.The travel product promotion directly depends on the travel market participants' advertising tools' effectiveness, mainly travel agents. It is determined that one of the new technologies that increase the advertising effectiveness, in

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Purnama, Fery, Faiza Rini, and Tamrin Syah. "IMPLEMENTASI CONTENT MANAGEMENT SYSTEM UNTUK PEMBUATAN WEBSITE OFFICIAL PERGURUAN TINGGI." JURNAL AKADEMIKA 15, no. 1 (2022): 97–102. http://dx.doi.org/10.53564/akademika.v15i1.849.

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College official website is an official website owned by a university that is used to convey information online. Currently the development of technology is very rapid and fast, starting from the development of programming languages, security and server changes that continue to increase all the time making it very difficult for some webmasters to keep up with very fast changes. The Content Management System provides many conveniences and advantages in building an official website. In the content management system, there are already various features that are very good at developing official webs

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Шевчук, Андрій. "MAIN VECTORS OF BUSINESS PROCESS OPTIMIZATION MANAGEMENT IN THE SECURITY SPHERE: CHANGING SEO TRENDS BASED ON AI 2025." Сталий розвиток економіки, no. 1 (52) (March 4, 2025): 311–17. https://doi.org/10.32782/2308-1988/2025-52-43.

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The article is devoted to the topical issues of artificial intelligence (AI) technology for managing the optimization of business processes under the influence of changing SEO trends in 2025, which is important and requires the identification of the main vectors of their further development for implementation in the work of the business. In the modern world, where information has a dynamic development and becomes a digital asset, the use of AI plays a significant role for managers and clients, which determines the development of the functional intelligence of the future management network. The

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Sri Handono, Wahyu, Anthoneta Kopong, and Muhammad Nur Madani. "Digital Marketing Strategy in the Online Fashion Industry." International Journal of Management Science and Information Technology 4, no. 1 (2024): 119–28. http://dx.doi.org/10.35870/ijmsit.v4i1.2668.

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The online fashion industry is rapidly growing due to advancements in digital technology and changes in consumer behavior. This article explores effective digital marketing strategies to enhance the visibility and competitiveness of online fashion businesses, with a focus on SMEs. These strategies include the use of digital advertising, social media, and marketplaces. Social media, particularly Instagram, is highly effective in building brand awareness and increasing engagement through features like Stories, Reels, and Shopping. The COVID-19 pandemic accelerated the adoption of digital marketi

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Park, Minsoo. "SEO for an open access scholarly information system to improve user experience." Information Discovery and Delivery 46, no. 2 (2018): 77–82. http://dx.doi.org/10.1108/idd-08-2017-0060.

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Purpose This paper aims to introduce a case of search engine optimization (SEO), especially designed for a national scholarly open access information website in the field of STEM. Design/methodology/approach Korea Institute of Science and Technology Information (KISTI) collaborated with the Google Scholar team to open and share the research outcomes of STEM in Korea worldwide. KoreaScience is a reference-linking platform for open access scientific and technical journals in Korea, operated by KISTI. KISTI worked with the Google Scholar team to embed machine-readable bibliographic metadata into

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Agrawal, Vibhuti. "The Emerging Dominance of Voice Search: A Strategic Study on the Evolution of SEO in the Era of Conversational AI." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–7. https://doi.org/10.55041/isjem03968.

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Abstract: With the rapid advancement of digital technology, voice search is revolutionizing how users interact with search engines. Powered by Conversational AI platforms such as Siri, Alexa, and Google Assistant, voice queries now account for a significant portion of global searches, reshaping traditional SEO strategies. This report explores the growing dominance of voice search and its impact on search engine optimization across various industries. Through secondary data analysis using tools like Google Search Console, SEMrush, and Answer the Public, this study highlights how user behavior i

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Mou, Anika Jahan, Md Shakawat Hossain, and Noor Alam Siddiqui. "DIGITAL TRANSFORMATION IN MARKETING: EVALUATING THE IMPACT OF WEB ANALYTICS AND SEO ON SME GROWTH." American Journal of Interdisciplinary Studies 03, no. 04 (2022): 61–90. https://doi.org/10.63125/8t10v729.

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The digital revolution has fundamentally reshaped the marketing landscape, introducing both dynamic opportunities and significant challenges for Small and Medium-sized Enterprises (SMEs). In an era where digital engagement defines competitive advantage, this study investigates the pivotal role of digital transformation in marketing, with a particular focus on the impact of web analytics and Search Engine Optimization (SEO) on SME growth trajectories. Through a comprehensive review of 85 peer-reviewed academic articles, industry reports, and relevant case studies, the study synthesizes a broad

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Ziakis, Christos, and Maro Vlachopoulou. "Web Content Management Systems used by Search Engine Optimization Experts for Top Rankings in Search Engine Result Pages." WSEAS TRANSACTIONS ON COMPUTERS 20 (September 24, 2021): 207–16. http://dx.doi.org/10.37394/23205.2021.20.22.

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There are several Web Content Management Systems (WCMS) available that are used by web developers in order to develop and manage a website. In addition, over the last years, companies have invested in Search Engine Optimization (SEO) techniques by applying the factors used by search engines, such as Google, in order to rank amongst the first results in Search Engine Results Pages (SERPs). On-page factors such as the implementation of keywords in the title tags and the website loading time are amongst the criteria that are taken into consideration and are directly affected by the website’s tech

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Kumar, Dr M. Upendra, Imtiyaz Khan, Mohd Dawood Ahmed, Mohammed Shabaz, and Syed Mohiuddin Hussaini. "URL Optimization." International Journal of Multidisciplinary Research and Growth Evaluation 2, no. 6 (2021): 374–80. http://dx.doi.org/10.54660/.ijmrge.2021.2.6.374-380.

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URL is a technique/process under which we optimize the URL structure of a website/blog page in order to make web page more understandable by the search engine crawlers and by the users. The URL (Universal Resource Locator) is the location of a page on your web site bar. After choosing a domain name, optimizing the URLs for your page is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with the link building and user interaction. A URL usually looks something like this: it starts with https:// it is to

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Pramesty, Isnaini Nur, and Atik Ariesta. "Business Model Canvas for Usability Testing of E-Commerce Website Design Using SEO On-Page Technique." Inform : Jurnal Ilmiah Bidang Teknologi Informasi dan Komunikasi 6, no. 2 (2021): 93–102. http://dx.doi.org/10.25139/inform.v6i2.3947.

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Advances in information technology have had a tremendous impact on all of the professions today. All buying and selling activities, including selling baby products, have become easier with digital technology, namely the marketplace. Until now, the marketplace business only uses a physical storefront and marketplace to offer their wares. However, there are still obstacles such as the lack of product information obtained by customers due to decreased sales, lack of a wide range of promotions due to lower income, and discounts when using the marketplace due to lower marketplace revenue. Based on

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M. Masrukhan and Riska Khajiyah Isnaini. "Optimalisasi Teknologi dan Strategi Pemasaran Digital dalam Meningkatkan Daya Saing UMKM Bakpia Wong Yogyakarta." Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 3, no. 1 (2025): 282–300. https://doi.org/10.61132/nuansa.v3i1.1630.

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This study aims to analyze the optimization of technology and digital marketing strategies in enhancing the competitiveness of Bakpia Wong Yogyakarta SMEs. Using a qualitative descriptive approach, the research explores the application of technology in production processes, such as modern machinery and production management systems, as well as digital marketing strategies through social media, e-commerce, and SEO. The findings reveal that technology utilization increases production efficiency by up to 30%, while digital marketing via online platforms boosts sales by 40%. However, challenges su

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Ó Cleircín, Gearóid, and Jamie Murphy. "Measúnú ar Ionphlandú Téarmaí Teicneolaíochta Faisnéise agus Cumarsáide sa Ghaeilge: Cur chuige corpasbhunaithe [Assessing the Implantation of ITC Terms in Irish: A corpus-based approach]." TEANGA, the Journal of the Irish Association for Applied Linguistics 31 (November 15, 2024): 142–61. http://dx.doi.org/10.35903/teanga.v31i.7543.

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Pléann an páipéar seo le togra taighde chun ionphlandú téarmaí teicneolaíochta faisnéise agus cumarsáide sa Ghaeilge scríofa a mheas trí chuardach a dhéanamh i gcorpas téacsanna ríomhaireachta. Bunaíodh an mhodheolaíocht chorpasbhunaithe ar phrótacal taighde caighdeánach Quirion (2003), cur chuige aitheanta chun an t-ionphlandú téarmaíochta a thomhas. Go dtí seo, baineadh earraíocht as an gcur chuige sin i gcomhthéacs mórtheangacha amháin, áfach. Is beag taighde eimpíreach atá déanta go dtí seo ar an ionphlandú téarmaíochta i gcás na Gaeilge, cé is moite de shaothar Ní Ghearáin (2011), a bhrea

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Oshokoya, Damilare Samuel, Jeffery Itepu, and Morakinyo Akintolu. "Enhancing Customer Acquisition and Retention through an Improved Digital Marketing Strategy in a Real Estate Organisation." Construction Entrepreneurship and Real Property 2, no. 1 (2025): 93–106. https://doi.org/10.56065/b8cn6085.

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In Africa's digital real estate market, traditional marketing no longer suffices. This study uses the Technology Acceptance Model to explore how Nigeria's Realvest can enhance customer acquisition and retention through better digital marketing. Based on data from 280 Nigerian proptech professionals, it identifies gaps in Realvest's use of data mining, audience targeting, and customer relationship management. The research surveys digital marketing tactics like SEO, email automation, content marketing, and customer journey mapping, comparing Realvest to leading African firms such as Kenya's Opti

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Lee, Jinhyuk, Dong-Hwa Seo, Eunryeol Lee, and Dae-Hyung Lee. "Nearly All-Active-Material Disordered Rock-Salt Cathodes for Ni- and Co-Free Li-Ion Batteries." ECS Meeting Abstracts MA2024-02, no. 5 (2024): 577. https://doi.org/10.1149/ma2024-025577mtgabs.

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The global shift towards electric vehicles and large-scale energy storage systems necessitates cost-effective and abundant alternatives to commercial Co/Ni-based cathodes, such as LiNi0.6Mn0.2Co0.2O2, for Li-ion batteries (LIBs). Manganese-based disordered rock-salts (Mn-DRXs) have shown promising potential to outperform conventional cathodes at a lower cost, achieving energy densities exceeding 900 Wh kg-AM (per active material, AM).[1-4] However, previous demonstrations of such performance have been conducted in cell constructions that are far from commercially viable, utilizing diluted elec

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Sumeet, Bissa, Dadhich Harish, Sakya Sudhir, and Kansara Himanshu. "Study and Evaluation of the SEO Techniques for various Applications." Recent Trends in Information Technology and its Application 2, no. 3 (2019): 1–6. https://doi.org/10.5281/zenodo.3459302.

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<em>The present scenario of the website and website management will be the hot topic and it’s very difficult to get rankings on the search engines as competition level is too high. The purpose of the paper is complete Study of Seo Techniques and how they implemented in getting the ranks on the search engine optimization.This technology has taken more attention as information technology sector is growing on. these techniques are use to improve the visit quality of the website management and keyword will help in making better ranking on the search engine with the deployment of high quality

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Chong, Liu, Wang Mei, and An Wen Guang. "Research and Implementation of Self-Publishing Website Platforms for Universities Based on CMS." International Journal of Advanced Pervasive and Ubiquitous Computing 3, no. 3 (2011): 32–45. http://dx.doi.org/10.4018/japuc.2011070104.

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To update school websites, incorporating personality and ease of maintenance and management, the authors propose the use of a Content Management System (CMS). A CMS is a self-publishing Website platform for university information resources. The system has many features, such as self-service, fast station, self-service custom modules, dynamic replacement site style template, flexible adjustment of dynamic website contents and structures, search engine optimization (SEO) measures, and so forth. Each institution can customize according to their own information platform needs. A CMS greatly shorte

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Herlambang, Fito, Ghefira Prisyilia Azzahra, Eko Purwanto, and Fitria Fitria. "Local Fashion Product Marketing Strategy in the Creative Digital Era." COMMUSTY Journal of Communication Studies and Society 4, no. 1 (2025): 1–4. https://doi.org/10.38043/commusty.v4i1.6322.

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This study aims to examine the marketing strategies of local fashion products in the creative digital era. Using a qualitative literature review approach, the findings show that local fashion entrepreneurs in Indonesia increasingly adopt digital strategies such as social media utilization, influencer collaboration, SEO optimization, and the use of big data and AI. These strategies have proven effective in expanding market reach, building brand awareness, and fostering closer relationships with consumers, especially Gen Z, who value personalization and sustainability. This research highlights t

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Podzorova, Galina A., Valeriya Kirillova, Nataliya Pleshkova, and N. Gryaznova. "Application of Digital Marketing Innovation Technology to Improve Service Promotion Efficiency." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2019, no. 3 (2019): 333–38. http://dx.doi.org/10.21603/2500-3372-2019-4-3-333-338.

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The current development of the digital economy determines the relevance of digital marketing as an innovative technology of service promotion. The research features a set of marketing tools used by NST company to promote services. The research objective was to develop recommendations for the implementation of digital marketing technology in the company. The study used methods of economic and comparative analysis. The authors analyzed the advantages and disadvantages of the traditional marketing tools used by NST and proposed tools of digital marketing, such as website development, SEO-optimiza

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