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Dissertations / Theses on the topic 'SEO'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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1

Bartek, Tomáš. "Metody optimalizace webových vyhledávačů - SEO a SEM." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2007. http://www.nusl.cz/ntk/nusl-412771.

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This work concerns optimalization of web pages for finders in the way that the web pages could be placed on best positions. The key of success for optimalization of web pages is the combination of some basic rules. The comparison of advantages of different ways of navigation and creation of menu, speed optimalization of pages loading, texts optimalization with the help of chosen key words, principles of choosing the key words, item placing on web pages and comparison of design, marketing and custom view of making the web pages. First of all, we will look on the difference between catalogues an
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Hanušová, Kateřina. "Internetový marketing se zaměřením na SEO a SEM." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9429.

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The thesis defines and describes tools of Internet marketing. Within the frame of these tools it describes search engine marketing and website search engine optimization in detail. This information is presented in context of real e-shop and it focuses on SEO and SEM tools in real use.
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Veikutis, Donatas. "SEO taikymo analizė." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120702_123614-02385.

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Visuomenė, internetas ir jame esanti informacija dabar turi vieną didžiausių įtakų mūsų asmeniniame gyvenime. Be interneto daugelis dabar, net nebeįsivaizduotų savo kasdienybės, nes jis mums ir padeda atlikti daugelį darbų. Tačiau vis augant duomenų kiekiams internete, informacijos paieška tampa vienu svarbiausių internete naudojamų funkcijų.Paieškos sistemos – tai sistemos, ieškančios dokumentų žiniatinklyje, naujienų grupių archyvuose, FTP saugyklose, kuriuos rado paieškos serveris ir įtraukė į savo duomenų bazes. Ieškant informacijos, vartotojai naudojasi šiomis sistemomis, todėl internetin
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Koutný, Jiří. "Data driven SEO." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150119.

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The Search Engine Optimization (SEO) industry has recently undergone major changes. Many new analytics tools have been put on the market enabling marketing consultants to be finally able to measure and evaluate the results of their work in SEO effectively. The theoretical part of this diploma thesis therefore aims to describe and compare selected SEO tools including practical examples of their use. The paper is focused on backlink databases (MajesticSEO, SEOmoz OpenSiteExplorer and Ahrefs) and keyword suggestion tools from Google (AdWords), Seznam (Sklik), Wordtracker and SEMRush. The final ch
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Diblík, Jan. "SEO optimalizace webových stránek." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76673.

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The topic of this thesis is search engine optimization (SEO). This term covers many activities, procedures and techniques. When using SEO you can improve your position in a search engine and narrow it to so called key words. The first part of the theoretical part acquaints readers with the basic facts, statistics and defines the basic terminology. The main objective of the second part is concentrated on the main elements which affect the successes of optimalization. The practical part is dealing with analysis of the optimalized e-shop including its competitors. The changes and recommendations
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Štefl, Jan. "SEO - optimalizace pro vyhledávače." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2008. http://www.nusl.cz/ntk/nusl-235984.

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Visiblity of page assume that is situated at top positions in search engines results for particular keywords. Search engine optimization is collection of rules, that should pass every page. In this thesis is described all essences of this technique, including methodology, that helps create optimized pages.
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Špaček, Petr. "Nástroj pro SEO analýzu." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2011. http://www.nusl.cz/ntk/nusl-237037.

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The thesis deals with SEO problems (Search Engine Optimization). The part of the thesis is creation of tool which analyzes web pages in multilanguage versions and results provides with appropriate educational effect for user. According the analyzing that can be also used in the regular interval it's possible to show optimization history. The tool uses Microsoft technologies, especially ASP.NET, SQL Server 2008 or Microsoft Server 2008 and is developed by Visual Studio 2010.
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Komárek, Miroslav. "SEO optimalizace webových stránek." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15618.

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The goal of this thesis is to analyze methods and techniques applying to Search Engine Optimization (SEO). The thesis combines theoretical knowledge extracted from scientific sources and from author's experiences. Search Engine Optimization methods are divided into two major chapters according to sphere of their activity. On Page Factors -- factors occuring on web pages and Off Page Factors -- factors affecting web pages but occuring out of web pages. There is a case study at the end of this thesis. Acquired knowledge are used there. The case study is based on real-world project and includes d
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Smetana, Jakub. "Analýza a vyhodnocení využití SEM a SEO na případu internetového obchodu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-19105.

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This thesis defines search engine optimization (SEO) and search engine marketing (SEM) issues. Thesis is divided into several parts which are closely connected to each other. First part of the thesis regards general formulas and terms definitions. In the second part the development on the field of SEO in last two years with accent of main changes which have happened till now is described. A market development in full-text browsers area and a search engine marketing development (where internet is perceived as a marketing instrument) in Czech Republic during years 2004 -- 2009 are also mentioned
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Dai, Kai. "Liquidity shocks and SEO underpricing." Thesis, University of Nottingham, 2012. http://eprints.nottingham.ac.uk/12627/.

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We hypothesise that certain market conditions could lead to liquidity shocks that will consequently increase SEO underpricing (defined as the close-to-offer return). We propose three scenarios of market conditions, namely aggregate issues with large volume, large market declines and market volatility. Using a sample of about 5,000 seasoned equity offerings from 1987 to 2009, we found that market volatility is significantly and positively related to SEO underpricing after controlling for other factors. We employed an estimation method proposed by Chambers and Dimson (2009) to examine the behavi
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Krupa, Martin. "Metodika SEO - testování a analýza." Master's thesis, Vysoké učení technické v Brně. Fakulta elektrotechniky a komunikačních technologií, 2010. http://www.nusl.cz/ntk/nusl-218259.

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SEO - Search Engine Optimization, determine ways and methods to create a web page so that search engine can incorporate it into the search results. Its great advantage is the durability of results and it results to high return of an investment. This work talks about the basic and most important SEO parameters. It propose which parameters are most important to be tested and best way of testing. Most of publishers often do not know that their sites are in terms of SEO totally inaccessible. With portal they can make their sites quickly and easily tested and find out where are their main weaknesse
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Knapovský, Martin. "Aplikace SEO technik pro marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262270.

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The aim of this thesis is to describe in detail the current ways of optimizing websites for search engines (SEO) and to apply them in a broader marketing strategy of italian restaurant La Casa Degli Amici. The thesis presents evidence about the importance of SEO for marketing and can be used as a template for optimizing you own website. This thesis is divided into two main parts - theoretical and practical. The theoretical part explains the concepts used in the design and implementation of the practical part. The theoretical part considers 3 main subjects - search engine, users and SEO which r
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Perlini, Lorenzo. "Seo: ottimizzazione dei siti web." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2012. http://amslaurea.unibo.it/4530/.

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Obiettivo di questa tesi è sviscerare i concetti fondamentali legati al SEO, in particolar modo dal punto di vista delle aziende italiane: l’evoluzione di questo business nel nostro territorio, gli strumenti e le tecniche di ottimizzazione impiegati nella realizzazione dei siti internet, i capitali, umani ed economici, che alimentano questo mercato in Italia e all’estero e i fattori che oggigiorno sono considerati di fondamentale importanza per ottenere visibilità nei motori di ricerca.
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Hadrava, Tomáš. "Internetový marketing ve vyhledávačích pro www.archcich.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-995.

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Tato práce se zabývá aplikací metod a pravidel marketingu ve vyhledávačích na internetovou prezentaci www.archcich.cz. Základním cílem teoretické části je kvantifikování základní teorie marketingu ve vyhledávačích. Praktická část obsahuje aplikaci metod na zlepšení viditelnosti www.archcich.cz
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Tlusťák, Karel. "Problematika SEO spamu a metody jeho detekce." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2010. http://www.nusl.cz/ntk/nusl-412826.

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This paper is concerned in the full-text searching problematic and possibilities of influencing search result pages by mean of Search Engine Optimalization spam. Principles of search engines and methods which are used for SEO spam are described here. This work also shows actual methods which are used to reduce this spam effect and were proposed to improve relevancy of search results. Part of this paper is design of new method against SEO spam, its implementation and testing performance of this method upon created testing data.
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Johansson, Annie. "SEO-vänligt CMS med ASP.NET MVC." Thesis, Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-23972.

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Seo, Yohan [Verfasser]. "Toughening Mechanisms of Ferroelectrics / Yohan Seo." Aachen : Shaker, 2013. http://d-nb.info/1050343689/34.

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Богуславська, М. В., та Л. В. Мурована. "SEO-оптимізація як інструмент інтернет-маркетингу". Thesis, КНУТД, 2016. https://er.knutd.edu.ua/handle/123456789/4148.

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Brůnová, Kateřina. "SEO z hlediska redesignu a organické návštěvnosti." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260404.

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This thesis deals with the decline in decrease of traffic to the website at their redesign or significant intervention into their content, in terms of optimizing websites for search engines. This issue is known acronym for SEO - Search Engine Optimization. The search part focuses on the functioning of the search engine algorithms, factors affecting traffic to sites and their success in the search results. It also describes the appropriate procedures for the planned redesign, a significant interference with the content of sites that always leads to a decrease traffic from organic search. These
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Sangmo, Dennis. "Analytiskt SEO undersökning : Rapporteringsapplikation för Media Analys." Thesis, Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12871.

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Problemformuleringen som tas ställning till är baserat på tre relateradefrågor; Vilken är den mest förekommande SEO relaterade komplikationernabland ett stickprov av Svenska webbplatser? Hur stor påverkan dessakomplikationer kan har på webbplatsens placering i sökmotorlistan? Vadkan göras för att undvika dessa komplikationer? För att kunna svara pådessa frågor har ett analytiskt verktyg implementerats som använder sig avett ramverk vid namn ”IIS SEO Toolkit” skapat av Microsoft. Bådeundersökningsapplikationen och rapporteringsapplikationen använder sigutav detta verktyg. Undersökningen resulte
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Trepkus, Gediminas. "SEO metodų taikymas tinklalapių optimizavimui ir reitingavimui." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2011~D_20140627_172100-22908.

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This master work proposes a method for Search Engine Optimization techniques application to optimize website performance and improve its ranking. It also describes the most popular Search Engine Optimization techniques, examines their drawbacks and good sides. An expert system which helps to apply a set of SEO techniques for website optimization is also presented here.<br>This master work proposes a method for Search Engine Optimization techniques application to optimize website performance and improve its ranking. It also describes the most popular Search Engine Optimization techniques, exami
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Вартова, М. В. "SEO-оптимізація як глобальна необхідність 21 століття". Thesis, Київський національний університет технологій та дизайну, 2017. https://er.knutd.edu.ua/handle/123456789/7919.

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Шипуліна, Юлія Сергіївна, Юлия Сергеевна Шипулина, Yuliia Serhiivna Shypulina та М. С. Проноза. "SEO-оптимизация: основные ошибки в её применении". Thesis, Сумский государственный университет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/32784.

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Поисковая SEO оптимизация – один из ключевых методов продвижения сайта, который включает в себя комплекс мер для поднятия позиций сайта в результатах выдачи поисковых систем по определенным запросам. При цитировании документа, используйте ссылку http://essuir.sumdu.edu.ua/handle/123456789/32784
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Azie, Chiara. "Internazionalizzazione di un e-commerce tra localizzazione, SEO e SEA: il caso di maremossoforzasette.it." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2021. http://amslaurea.unibo.it/24895/.

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This dissertation situates itself in the research area of website localization and aims to present the localization project carried out by the candidate. In particular, this work focuses on the localization from Italian into English of one section of the e-commerce maremossoforzasette.it, which belongs to the small enterprise Da Franco snc. Specifically, this study aims to both show how e-commerce can successfully reach foreign customers with the help of localization and Search Engine Marketing and to demonstrate the skills needed by translators to tackle this challenge. The first part of thi
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Bergström, Sanna. "SEO for web developers : Understanding, implementing & testing." Thesis, Mittuniversitetet, Institutionen för informationssystem och –teknologi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-40109.

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The objective of this study is to start understanding SEO when you are a web developer to help increase your knowledge to be able to offer more for your costumers. It aims to look at the bigger picture and try to touch a lot of areas within SEO without going in deep into every part. This study has taken help from several blogs and sources about SEO, mainly from the internet, to build a base of knowledge to put in to the implementation. And to test the results several SEO tools have been used, such as Google Analytics, Siteliner and Googles structured data testing. All tools for measuring diffe
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Andr, Ondřej. "Srovnání on-page SEO faktorů pro mobilní web." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-204028.

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The thesis deals with a topic of SEO onpage signals, which are important for search engines because of sorting pages in a search engine result page. It focuses on importance of these signals for mobile SERP. Main goals of this study are to describe current recommendations for SEO on-page factors for mobile web and experimentally test real importance of these signals. Based on the results I composed an optimal set of factors with the most benefit for SEO. Theoretical part of the study summarizes basic facts about mobile searching, describes specific mobile users behaviour and describes current
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Fabišík, Filip. "Navrhnite jednoduchý systém pre správu obsahu optimalizujúci SEO." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359137.

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A topic of this master thesis is designing and implementing a Content Management System that would contain SEO optimization options in the basis. The objective of this thesis is to improve quality of produced websites and to increase awareness about SEO optimization. According to the defined problem the thesis first analyzes existing CMS systems. Afterwards the solution is suggested which consists of a combination of the existing CMS system OctoberCMS and a plugin that extends the system with the necessary functionality. The last part of the thesis is devoted to designing the implementation an
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Gazzato, Lorenzo <1990&gt. "Tecniche di SEO: argomentazioni teoriche ed esemplificazioni pratiche." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/8899.

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In questa Tesi di Laurea verrà trattata l'importanza della SEO al giorno d'oggi, sia come strumento di posizionamento che come mezzo per l'acquisizione di nuovi potenziali clienti. Si inizierà illustrando le principali regole conosciute per l'ottimizzazione, per presentare poi alcune tecniche alternative, concludendo con un esempio di come un Sito Web dovrebbe essere costruito a “regola d'arte” dal punto di vista SEO.
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Bäckström, Alexander, Rebecca Haddad, and Morgan Lindblom. "I sökandet på det rätta innehållet : En kvalitativ undersökning om sökmotoroptimering och dess funktion samtrelevans." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-53511.

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Date: 2021-01-20 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Alexander Bäckström Rebecca Haddad Morgan Lindblom Title: In Search of the Right Content. Tutor: Aswo SafariKeywords: SMO, Marketing, Consumers, Companies Research: A qualitative research with alignment on semi structured interviews.The target group is the chosen companies and their representatives thatgets interviewed in order to examine the purpose of this study. Questions: How does the companies work to improve their accuracy amon
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Šolcová, Klára. "Internetový marketing na příkladu vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16722.

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The aim of this thesis is to propose improvements to the web presentation of selected company according to the theory relating to internet marketing with a focus on marketing in search engines. The theoretical part deals with basic information about the marketing mix and the internet and then the communications mix online. Most of the theoretical part is devoted to basic aspects of search marketing, respectively optimizing websites for search engines. Practical part summarizes some of the theoretical knowledge, which was during the writing of the thesis directly realized in the creation of the
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Paroulek, Luboš. "Online marketingová strategie společnosti SEVT, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85271.

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This dissertation deals with issues of online marketing strategy of the company SEVT a.s. The mening part dealts with issues of internet marketing in general including tools of internet marketing. In the next part situation analysis of the company itself is performed. In this dissertation company's websites are closely examined, including visitou analysis, konversion analysis and so on. The next part is dedicated to the SEO and SEM problematics. Company's websites are rated based on their SEO principles and effectiveness of the websites is evaluated. Tools of internet marketing used in the com
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Kanwal, Wasfa. "Exploring Search Engine Optimization (SEO) Techniques for Dynamic Websites." Thesis, Blekinge Tekniska Högskola, Sektionen för datavetenskap och kommunikation, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4881.

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ABSTRACT Context: With growing number of online businesses, Search Engine Optimization (SEO) has become vital to capitalize a business because SEO is key factor for marketing an online business. SEO is the process to optimize a website so that it ranks well on Search Engine Result Pages (SERPs). Dynamic websites are commonly used for e-commerce because they are easier to update and expand; however they are subjected to indexing related problems. Objectives: This research aims to examine and address dynamic websites indexing related issues. To achieve aims and objectives of this research I inte
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Lundevall, Tuori Mirja. "Att synas på internet : SEO och SMM för småföretagare." Thesis, Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-21161.

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Detta arbete handlar om synlighet på internet, främst för mindre företag. De metoder som fokuserats på är sökmotoroptimering (SEO) och marknadsföring i sociala medier (SMM).   Arbetet har främst syftat till att kartlägga de aktuella råd som ges angående vad som gör en hemsida mer synlig. Därefter har dessa i en mycket lite skala testats på en webbsida som jag har fått i uppdrag att göra om, för att se om de ger något resultat.   I rapporten finns en sammanställning av de mest populära och rekommenderade sätten att göra SEO och SMM. Testerna som genomförts har gett positiva resultat, trots att
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Kostornova, S., Тетяна Володимирівна Пімоненко, Татьяна Владимировна Пимоненко, et al. "Seo analysis of the online banking area in Ukraine." Thesis, Sumy State University, 2019. https://essuir.sumdu.edu.ua/handle/123456789/77601.

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Obviously, we live, work and develop ourselves in the time of digital era. With each year our possibilities in that direction expand and innovations in various areas make our lives more comfortable. One of the biggest impact that digitalization has made on our way of life includes changes in financial area. Technology is rapidly transforming the way the financial sector is operating. New digital technologies have given the platform to new services, which have already proved their efficiency. Mobile banking, online banking, cashless payments etc. became an everyday reality and we can pay
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Кущ, В. О. "SEO як інструмент забезпечення конкурентоспроможності компанії в цифровому середовищі". Master's thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/87069.

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Актуальність теми роботи полягає у необхідності обґрунтування значного впливу на конкурентоспроможність позицій у цифровому середовищі, яка посилилась у зв’язку з пандемією COVID-19. Метою кваліфікаційної роботи є дослідження можливостей SEO та його впливу, як інструмента інтернет-маркетингу, на забезпечення конкурентоспроможності підприємств в цифровому середовищі. Завдання роботи: проаналізувати сучасні дослідження в галузі інтернетмаркетингу та пошукової оптимізації; виявити актуальність інструменту SEO, як такого, що здатен привести нових клієнтів та збільшити впізнаваність організації ч
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Hejl, Zdeněk. "Automatizovaná podpora procesu vývoje webu s důrazem na SEO." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10463.

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Principal aim of this thesis is the design of new website development process model and the design and implementation of its automated support by information technologies instruments. Process design itself will be build on identified best practices of available methodics for web applications development and this process will also respect and apply SEO (Search Engine Optimization) principles Biggest contribution of this thesis is designed web application development process model which is based on web application development methodics best practices and also contains additional activities which
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Piscaglia, Nicola. "SEO, tecniche e strategie per essere visibili su Google." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2010. http://amslaurea.unibo.it/1570/.

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Ossvik, Mattias. "Sökmarknadsföring : att köpa konsultstöd för att synas bättre på Internet." Thesis, Uppsala University, Department of Business Studies, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9105.

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<p>I takt med att Internetanvändandet ökar på bekostnad av andra medier blir Internet allt</p><p>viktigare som marknadsföringskanal.</p><p>Att synas på Internet har tidigare främst åstadkommits med hjälp av så kallade bannerannonser.</p><p>Numera finns det en mängd andra sätt för att kommunicera med sina kunder som</p><p>till exempel e-postmarknadsföring och marknadsföring genom sökmotorer.</p><p>Av alla varianter av marknadsföring på Internet är sökmotormarknadsföring den marknadsf</p><p>öringsform som växer överlägset snabbast. Det finns två varianter av sökmotormarknadsf</p><p>öring: vanlig
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Boutet, Charles-Victor. "Le cycle de l’information en intelligence économique, à la lumière du web 2.0." Thesis, Toulon, 2011. http://www.theses.fr/2011TOUL0010/document.

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Le cycle de l‟information, de la collecte à la dissémination, est central en intelligence économique. D‟autre part, depuis quelques années, le web 2.0, le web inscriptible a modifié la face d‟internet. Nos travaux ont pour sujet l‟étude de l‟impact que ce fameux web 2.0 a sur le cycle en question et nous proposons des méthodes et outils afin de tirer parti de ce nouveau paradigme, et ce, pour chaque étape du cycle<br>The information cycle, from collection to dissemination is a cornerstone in competitive intelligence. On the other hand, in recent years, web 2.0, writable web, changed the face o
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Nyberg, Sophia. "Att göra det osynliga synligt : sökmotoroptimering (SEO) av en webbsajt." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-27658.

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A webpage can be perfectly usable but if users are unable to find the webpage it will remain unused. Nine out of ten Swedes use a search engine and the most popular one is Google, amongst other search engines. In this report I seek to answer which ranking factors that should be included in an SEO-audit of an existing webpage and also how to optimize a webpage for search engines. Applying the method heuristic evaluation normally used to discover usability issues in an existing interface, on TT News Agency’s campaign site I found issues having a negative impact on the visibility in Search Engine
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Ajam, Sabin, and Berivan Batak. "How do SMEs in Sweden perceive the usage of SEO?" Thesis, Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-44583.

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The purpose of this study has been to find out how SMEs in Sweden perceive SEO as a marketing tool. In order to answer the purpose of the study, we have selected five small and medium enterprises to take part in their stories and perceptions of SEO. As a method, we have used interviews to be able to answer the purpose of the essay. We have chosen not to focus on a specific industry because the purpose has been SMEs as it is the majority of Sweden's companies. In the thesis, coding has been used as an analysis tool to interpret our collected material. The results show that there are varied opin
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Potužáková, Karolína. "Změna v přístupech v SEO po updatech Penguin a Panda." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-198614.

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Search engine algorithms are constantly improved in order to provide the highest quality and most relevant results for the user. Google algorithm updates called Panda and Penguin have recently been one of the most significant and many websites that use black hat SEO techniques were hit by them. Nowadays, using this search optimization's techniques raises the risk of Google penalty, which in most of the cases cause decrease in traffic from organic search. The aim of this thesis is to describe techniques of search engine optimization (SEO) and their possible impact on website's ranking. The thes
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Soldo, Sara <1991&gt. "SEO per il Giappone - L’ottimizzazione per i motori di ricerca." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/13868.

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SEO, o Search Engine Optimization, è un termine che fa riferimento a una delle tipologie di attività che rientrano nell’ambito del Search Engine Marketing, branca del web marketing che si pone come obiettivo il miglioramento della visibilità di un sito web online. I motori di ricerca sono il mezzo che permette agli utenti di trovare i siti web e si configurano, dunque, come il principale canale attraverso cui aumentare il traffico del proprio sito. Le strategie di SEO permettono di ottimizzare il proprio sito web in vista del posizionamento sulla pagina dei risultati del motore di ricerca. Non
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Manfron, Elisa <1994&gt. "The Importance of Local SEO: Strategies to Improve Local Business." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/13997.

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Nowadays, the usage of Internet has permanently changed the way in which people communicate and interact, playing a substantial role in our modern society. Starting from the definition of Local Marketing and the exploration of all of its strategy, I will analyze the reasons why it is so important and it is gaining a paramount importance from the business point of view. Of course, local searches combined with the increasing usage of smartphones, play a key role in the definition of business strategies at local level. Moreover, I will analyze the SEO from the local point of view and which are th
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Конопако, Б. С. "Маркетингова стратегія просування рекламних послуг". Master's thesis, Сумський державний університет, 2019. http://essuir.sumdu.edu.ua/handle/123456789/75889.

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Мета роботи – проаналізувати і охарактеризувати специфіку просування рекламних послуг шляхом використання Інтернет-ресурсів та визначити шляхи їх удосконалення. Об’єкт дослідження – процеси просування рекламних послуг у мережі Інетренет. Предмет дослідження – організація просування рекламних послуг у мережі Інетренет на діючому підприємстві «JDesign».
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Sakalauskas, Mantas. "Internetinio marketingo veiksmingumo didinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140607_143058-43832.

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Pаgrindinis šio dаrbо tikslаs - išanalizuoti teorines bei praktines UAB “Bаltiс Mаrinе Spеditiоn” internetinio marketingo plėtros galimybes. Pаgrindinių dаrbо dаlių trumpаs turinys - Tikslui pasiekti buvo keliami šie uždaviniai: 1) išnagrinėti teorinius intеrnеtiniо mаrkеtingо sаmprаtos bei turinio aspektus, elеktrоniniо vеrslо gаlimybių didinimo bei intеrnеtinės svеtаinės оptimizаvimo ypatumus; 2) atlikti tyrimą, siekiant įvertinti UАB “Bаltiс Mаrinе Spеditiоn” internetinio marketingo veiksmingumo didinimo galimybes; 3) pateikti UAB “Bаltiс Mаrinе Spеditiоn” internetinio puslapio veiksmingumo
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Chuquilin, Zelada Fiorella Elizabeth. "Acciones de la promoción digital en relación con el proceso de compra de ropa Plus Size en mujeres de 18 a 34 años de NSE B de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652970.

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El presente trabajo de investigación académica está basado en el análisis de las acciones de la promoción digital en relación con el proceso de compra de ropa Plus Size en mujeres de 18 a 34 años de NSE B de Lima Metropolitana. En primer lugar, se dan a conocer cuales son las estrategias SEO y SEM, así mismo detalla cuales son las acciones comprendidas dentro de estas estrategias. Además, se investiga sobre la reacción del target a estas acciones y estímulos. En segundo lugar, se tomó muy en cuenta el análisis del proceso de compra de las mujeres del segmento, descubriéndose que el target pref
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Kim, June-Seo [Verfasser]. "Magnetization Dynamics in a Permalloy Disc and Nanowire / June-Seo Kim." Konstanz : Bibliothek der Universität Konstanz, 2011. http://d-nb.info/1020366168/34.

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Johnsson, Marta. "Syns du inte - finns du inte. SEO best-practices och utvärdering." Thesis, Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13564.

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"Syns du inte - finns du inte. SEO best-practices och utvärdering." handlar om sökmotoroptimering. Arbetet har som sitt mål att undersöka i fall det finns några rekommenderade best-practices för att lyckas med sökmotoroptimering. Arbetet tar också upp olika metoder för utvärdering av SEO-ansträngningar.Som webbutvecklare jobbar man med att ta fram webbsidor och vill att dessa ska bli hittade av målgruppen därför kändes det valda ämnet relevant och intressant.Resultatet innefattar en sammanställning av rekommendationer/best-practices från tre olika källor. En del rekommendationer har testats fö
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García, Soria Carlos Luis. "Posicionamiento en buscadores aplicando un modelo SEO. Aplicación práctica empresa LogiaNET." Bachelor's thesis, Universidad Nacional Mayor de San Marcos, 2011. https://hdl.handle.net/20.500.12672/16335.

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Publicación a texto completo no autorizada por el autor<br>Propone un modelo SEO (Search Engine Optimization) para aplicarlo como modelo para las actividades y tareas relacionadas al posicionamiento de buscadores para que todo el proceso se realice de forma organizada, con una debida planificación para conseguir aumentar el número de visitas y el rango o valor de un sitio web. Del mismo modo este modelo se apoyará de herramientas informáticas que automaticen las actividades SEO del posicionamiento en buscadores que se estaban desarrollando mecánicamente, con lo que se logrará que todo el proc
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