Relevant bibliographies by topics / Services marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Services marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 May 2024

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Journal articles on the topic "Services marketing"

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Fine, Leslie M. "Services marketing." Business Horizons 51, no. 3 (May 2008): 163–68. http://dx.doi.org/10.1016/j.bushor.2008.01.008.

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Mehkarker, Ms Nikita. "Online Marketing Services." International Journal for Research in Applied Science and Engineering Technology V, no. III (March 25, 2017): 556–60. http://dx.doi.org/10.22214/ijraset.2017.3103.

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Ball, John. "Marketing Arboricultural Services." Arboriculture & Urban Forestry 18, no. 4 (July 1, 1992): 205–8. http://dx.doi.org/10.48044/jauf.1992.041.

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Lee, James R. "Marketing your services." Journal of mental health administration 13, no. 1 (March 1986): 34–37. http://dx.doi.org/10.1007/bf02828482.

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Norman, O. Gene. "Marketing Reference Services." Reference Librarian 23, no. 49-50 (February 1995): 45–60. http://dx.doi.org/10.1300/j120v23n49_04.

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Malhotra, Naresh K., Francis M. Ulgado, James Agarwal, and Imad B. Baalbaki. "International Services Marketing." International Marketing Review 11, no. 2 (April 1994): 5–15. http://dx.doi.org/10.1108/02651339410061937.

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Rodrigue, Christina S. "Marketing Church Services." Services Marketing Quarterly 24, no. 1 (September 2002): 33–43. http://dx.doi.org/10.1300/j396v24n01_03.

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Goplerud, Eric. "Marketing Human Services." Contemporary Psychology: A Journal of Reviews 32, no. 2 (February 1987): 188. http://dx.doi.org/10.1037/026816.

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Rudolph, Bennett, and Max L. Densmore. "Marketing Medical Services." Health Marketing Quarterly 3, no. 1 (September 12, 1985): 19–27. http://dx.doi.org/10.1300/j026v03n01_04.

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Davison, Nicky. "Marketing Physiotherapy Services." Physiotherapy 77, no. 12 (December 1991): 800. http://dx.doi.org/10.1016/s0031-9406(10)61907-4.

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Dissertations / Theses on the topic "Services marketing"

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Olsson, Emilie. "Consultancy Services : Marketing Strategies for Intangible Services." Thesis, Växjö University, School of Management and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-1984.

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Den traditionella marknadsföringen med sin marknadsmix har länge varit den dominerande marknadsstrategin där fokus har vilat på att placera produkten på bästa plats och till ett så förmånligt pris som möjligt. När det rör sig om tjänster finns inte samma möjligheter; företagen måste ta till sig nya markandföringsmetoder för att på bästa sätt marknadsföra sina tjänster. Är tjänsterna dessutom ”osynliga”, måste konsulten skapa ett löfte och kunden måste känna förtroende. Ömsesidiga relationer blir då av högsta vikt, och fokus läggs istället på kundens behov snarare än på företagets egenintressen.

Syftet med denna uppsats var att undersöka hur managementkonsulter effektivast marknadsför och säljer sina tjänster. Vidare var syftet att se hur stora konsultbolag skiljer sig mot små. Teorier inom traditionell- respektive relationsmarknadsföring användes för att få en djupare inblick kring ämnet. Inledningsvis intervjuades 4 konsulter för att kunna konstruera en enkät som senare skickades ut till 25 olika konsultbolag. Resultaten analyserades sedan för att få fram vilka marknadsföringsmetoder som var de mest frekvent använda och vilka faktorer som påverkade valet av metod. Likaså studerades och analyserades likheter och skillnader mellan stora och små företag.

Forskningsnivån inom ämnet är inte markant utbrett, och tanken var därför att testa teorierna och eventuellt bekräfta eller opponera dem. Resultaten från studien visade sig stämma hyfsat bra med teorierna. Slutsatserna är att ju mindre produktifierade tjänsterna är desto mer relationsbaserad marknadsföring bör tillämpas. De företag som endast arbetade med lösningsbaserade konsulttjänster tenderade att lägga mycket tid på att involvera kunden i processen. Dessa konsultbolag ansåg att rekommendationer och referenser var det mest effektiva sätten att nå nya kunder samt fortsätta med nuvarande. Traditionella marknadsföringsaktiviteter användes till en mycket mindre grad, och ansågs vara tidskrävande och ineffektivt. Skillnaderna mellan stora och små konsultbolag var färre än likheterna. Ett svar på detta kan vara att konsultbolag konkurrerar på ett annorlunda men mer jämlikt sätt än företag som säljer produkter. Det är inte det största, och det mesta kända konsultbolaget som blir starkaste konkurrenten, utan det är de som skapar bäst förtroende hos kunden. På så sätt spelar företagets storlek mindre roll, och valet av marknadsstrategi påverkas ej.


The traditional marketing with its marketing mix have for long been the dominating marketing strategy, where focus have been on placing the product at the best place with the best possible price. When it comes to services, the possibilities are not the same; the firms must adapt new marketing methods in order to sell and market their services effectively. If the services are “invisible” as well, the consultant must create a promise and the client must feel secure. Mutual relations then become important, and focus is instead put on the client’s needs rather than the firm’s own interests.

The purpose of this thesis was to examine how management consultants most effectively sell and market their services. Further the purpose was to discover how big consultancy firms differ from small. Theories within the traditional - respectively relationship-based marketing were used in order to get a deeper insight in the subject. By way of introduction four consultants were interviewed to facilitate the construct of a questionnaire, which was later sent out to 25 different consultancy firms. The results were analyzed with the objectives of finding out which marketing methods that were most often used and which factors affected the choice of method. In addition, similarities and dissimilarities between big and small firms were studied.

The state of the art within this subject is not very broad, and the thought was therefore to test the emerging theories and thereby support or oppose them. The results from the study showed to support the theories to a high extent. The conclusions are that the less productified the services are, the bigger effort is needed on relationship-based marketing. Those firms who only sell solution-based consulting tend to put much time on involving the client in the project process. These firms considered recommendations and references to be the most effective ways of reaching new clients and continue with existing ones. Traditional marketing activities were used to a much smaller extent, and were considered to be time-demanding and ineffective. The differences between big and small firms were less than the similarities. An answer to this might be that within the consultancy business the effectiveness is not made through the market share or the numbers of clients, i.e. how big the firm is; instead it is the special expertise and unique knowledge that every consultant keeps that makes them compete equally on the market no matter the firm size.

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Palma, Maria da Conceição Dias. "Marketing de serviços no mercado imobiliário." Master's thesis, Universidade de Évora, 2005. http://hdl.handle.net/10174/15803.

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Esta dissertação tem como objetivo fazer um estudo sobre o mercado de imóveis, na óptica dos serviços prestados pelas imobiliárias no sentido definir estratégias, que permitam às empresas do sector diferenciar-se das suas concorrentes de forma a alcançar vantagens competitivas nos serviços oferecidos. A pesquisa realizada fundamenta-se no pressuposto de que o conhecimento sobre a forma como os clientes vendedores e compradores percebem a qualidade dos serviços prestados pelas imobiliárias, bem como o conhecimento sobre a forma como tomaram conhecimento dos serviços, permite às empresas oferecer um serviço compatível com as expectativas do seu público-alvo, constituindo esta informação uma importante fonte de vantagem competitiva. Neste estudo, conclui-se que grande parte das empresas de mediação imobiliária gere mal a qualidade dos serviços oferecidos aos clientes, pois as variáveis utilizadas na avaliação da qualidade percebida pelos clientes, indicam que é sobretudo na competência técnica, informação disponível, rapidez do serviço que os clientes mais sentem as insuficiências dos serviços. ***/Abstract - The objective of this dissertation is to make a research about the real estate market in the point of view of the provided services by the real estate, in the sense of define strategies that permit to the sectors enterprises differentiate fiom each other’s, in such a Way they can reach a competitive advantage in the offered services. The research grounds in the suppose that the knowledge about the way that the sellers and purchasers clients understand the quality of the provided services by the real estate, as well as the knowledge about the Way that they find out the services, permit the enterprises offer a compatible service with the expectations of the target public, being the information an important source of competitive advantage. In this sense, it can be concluded that a considerable part of the real state enterprises doesn’t manage well the quality of the offered services. The results of the analysis of the variables used in the research, suggest that it is in the technical competencies, available information, service speed, that the clients fell more weaknesses.
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Karim, Mohammed Samirul, and Alexander Strzelecki. "Selling Services : Marketing the Intangible." Thesis, KTH, Industriell ekonomi och organisation (Avd.) (stängd 20130101), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-103572.

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The feature of service intangibility is one of the most prominent, albeit controversial, problems in service marketing. Service providing firms have been trying to find ways to ‘tangibilize’ their service offerings in order to assist the potential customers to better understand the benefits and qualities of their services. A review of past literature revealed that most of the studies have been carried out on a theoretical level, but with an insufficient empirical back-up. The authors propose that Marketing based tangibilization (MBT), which has largely remained outside the focus of empirical research for the last four decades, offers a solution to the issue of intangibility on a marketing front. In order to address this issue, the authors of this report have designed a study whose purpose is to explore the effects of intangibility on the marketing activities of eight different service firms. The authors have derived several implications caused by intangibility through a thorough literature review and with that as a foundation they have interviewed one representative from each of the eight service firms – all of them offering consulting services in different domains – as well as analyzed their marketing materials. From this, the authors have deduced eight distinct marketing methods – trials, events and references to name a few – currently in use in those service companies in order to overcome intangibility and then evaluated those methods with respect to the aforementioned implications of intangibility on service marketing. The conclusion is that intangibility is a real issue to be dealt within the context of service provision, and that the resources available and the type of service provided will dictate which of the methods can be implemented at a certain service provider. Finally, several recommendations are provided that the companies could further look into in order to overcome the issue of intangibility, such as an increased use of the possibilities created by the Internet (e.g. social media).
KUTA-project
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Nobre, Pedro Miguel Pereira da Silva. "Plano de marketing : restaurante "A Choupana"." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10702.

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Mestrado em Marketing
Este trabalho de projeto visa desenvolver um plano de marketing para ?A Choupana?, um restaurante que conta com meio século de história e que se situa no coração de Évora. Os objetivos principais deste plano são: aumentar a visibilidade do restaurante e aumentar as vendas em 25% até ao fim de 2016. Na elaboração deste projeto utilizou-se como metodologia o action research que permite desenvolver a pesquisa em contacto com a atividade, enquanto esta se desenrola. Recorreu-se ainda à obtenção de dados primários e de dados secundários. Ao gerente e aos colaboradores foi aplicada uma entrevista semiestruturada, de carácter informal, com o intuito de concluir sobre a prestação do serviço, possíveis pontos de melhoria e ainda perceber as suas opiniões sobre os seus locais de trabalho. Aos clientes foi pedido que respondessem a um questionário direcionado à qualidade do serviço, baseado no modelo SERVQUAL proposto por Parasuraman, Zeithaml & Berry (1988). Destes concluiu-se que a qualidade do serviço estava, bastante bem classificada, e permitiu perceber que os elementos tangíveis do restaurante estão ligeiramente abaixo das expetativas dos clientes.
This project aims to develop a marketing plan for "A Choupana", a restaurant that has half a century of history and is situated in the heart of Évora. The main objectives of this marketing plan are to increase the restaurant's visibility and increase sales by 25% by the end of 2016. In the elaboration of this project was used the action research, methodology that allows to develop research in the direct contact with activity, as it unfolds. The primary data and secondary data were also collected. The manager and employees were engaged in semi-structured informal interview in order to conclude on the provision of the service, possible points of improvement and further opinions about their workplaces. Customers were asked to respond to a questionnaire directed to the quality of service, based on SERVQUAL model proposed by Parasuraman, Zeithaml and Berry (1988). It led to conclude that the quality of service was quite well scored, and allowed us to perceive that the tangible elements of the restaurant are slightly below customer expectations.
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Chan, Ching-ting Janny, and 陳靜婷. "The marketing of pension fund in Hong Kong: services marketing." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1992. http://hub.hku.hk/bib/B31265182.

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Chan, Ching-ting Janny. "The marketing of pension fund in Hong Kong : services marketing /." [Hong Kong : University of Hong Kong], 1992. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13335856.

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Grosskurth, Lisa Kathrin. "Marketing architectural services : the role of the internet in marketing architectural services in the Western Cape." Thesis, [S.l. : s.n.], 2008. http://dk.cput.ac.za/cgi/viewcontent.cgi?article=1009&context=td_cput.

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Ruiz, Patrícia Geraldes Cardoso. "Plano de marketing para a marca “Wickett Jones”." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/15242.

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Mestrado em Marketing
A WICKETT JONES será o centro das investigações do presente estudo, tratando-se de uma marca de luxo masculina no setor têxtil e da moda. O facto de se estabelecer no mercado há pouco mais de três anos suscitou no autor interesse, pela importância que os clientes com alto poder económico têm para esta marca, que assiste à atual crise no país e no mundo enfrentando-a. Tornou-se, então, premente a necessidade de aprofundar a qualidade do serviço que a marca presta, em função do objetivo do estudo, isto é, a elaboração de um Plano de Marketing para a marca WICKETT JONES relativo ao ano de 2016. Metodologicamente é adotada a estratégia de Action Research com uma recolha de dados sistemática e continuada através da observação direta dos consumidores e de entrevistas a colaboradores da Marca. A qualidade de serviço, crucial neste tipo de organização, foi abordada comparando-a com os itens do instrumento de medição de SERVPERF. Neste estudo conclui-se que a marca se posiciona como Premium e as estratégias de marketing mix visam a angariação e fidelização de clientes, fundamentalmente, através de estratégias no ponto de venda, uma plataforma centralizada de CRM, foco nos canais digitais, otimização de processos internos e aprendizagem com o cliente.
WICKETT JONES, which is a men's luxury brand in textiles and fashion, will be the center of the present investigation. In the market for about three years, it raised the author's interest due to the importance that customers with high economic power have, for this brand, which is keeping watch and facing the contemporary crisis in the country and in the world. It became urgent the need to enhance the quality of service that the brand offers, relating to the purpose of the study: the development of a marketing plan for WICKETT JONES for the year of 2016. The methodology adopted was an Action Research strategy with a systematic and continuous collection of data through direct observation of consumers and interviews with employees of the Brand. The quality of service, crucial in this organization, was addressed by comparison with the items of the SERVPERF measuring instrument. The study concluded that the brand is positioned as a Premium one and marketing mix strategies aim the attraction and retaining of customers basically through strategies in points of sale, a CRM centralized platform, focus on digital channels, optimization of internal processes and learning with the customer.
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Trobraten, Hans Joachim. "Marketing plan for Comet Consular Services." Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/9788.

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Rémy, Eric. "Le lien social dans les échanges marchands de service : concept de services de lien et habillage social." Rouen, 2000. http://www.theses.fr/2000ROUEL350.

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Cette recherche a pour objet l'importance et l'appréhension du lien social dans les échanges marchands de service. Dans un premier temps, il s'agit de revenir sur l'émergence de cette problématique et de proposer une lecture sociale de la relation de service en développant le concept de services de lien. Dans un second temps, à partir de la théorie du don et des économies de la grandeur, il convient de concevoir cette socialisation comme un habillage social qui vient entourer l'échange marchand. Une étude de cet habillage social est proposée dans quatre entreprises de la distribution. Avec ses règles propres, le lien social peut être considéré comme un facteur de différenciation.
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Books on the topic "Services marketing"

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Zeithaml, Valarie A. Services marketing. New York: McGraw Hill, 1996.

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Baron, Steve, and Kim Harris. Services Marketing. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24174-3.

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Baron, Steve, Kim Harris, and Toni Hilton. Services Marketing. London: Macmillan Education UK, 2009. http://dx.doi.org/10.1007/978-1-137-16396-7.

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Lovelock, Christopher H. Services marketing. 2nd ed. London: Prentice-Hall International, 1991.

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Danyi, Saiki. Services marketing. Jaipur, India: Oxford Book Co., 2008.

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Services marketing. New Delhi: Oxford University Press, 2004.

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Services marketing. 3rd ed. Upper Saddle River, N.J: Prentice Hall, 1996.

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Lovelock, Christopher H. Services marketing. 2nd ed. Englewood Cliffs, N.J: Prentice Hall, 1991.

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E, Clow Kenneth, ed. Services marketing. New York, NY: J. Wiley & Sons, 1998.

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Lovelock, Christopher H. Services marketing. 3rd ed. Upper Saddle River, NJ: Prentice-Hall, 1996.

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Book chapters on the topic "Services marketing"

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Ennew, Christine, Nigel Waite, and Róisín Waite. "Marketing." In Financial Services Marketing, 538–69. 3 Edition. | New York : Routledge, [2018] | Revised edition of Financial services marketing, 2013.: Routledge, 2017. http://dx.doi.org/10.4324/9781315543765-18.

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Bryson, John R., Jon Sundbo, Lars Fuglsang, and Peter Daniels. "Marketing Services." In Service Management, 165–80. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-52060-1_9.

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Yang, Hsiao-Pei Sophie, and Sanjit Kumar Roy. "Services Marketing." In Principles of Marketing, 283–303. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-0-230-39269-4_10.

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Baron, Steve, and Kim Harris. "Internal Marketing." In Services Marketing, 126–57. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24174-3_6.

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Baron, Steve, Kim Harris, and Toni Hilton. "Relationship Marketing." In Services Marketing, 191–216. London: Macmillan Education UK, 2009. http://dx.doi.org/10.1007/978-1-137-16396-7_9.

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Warren, Clifton. "M – Marketing." In Selling Services, 73–80. New York: Routledge, 2023. http://dx.doi.org/10.4324/9781003364580-14.

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Lancaster, Geoff, and Paul Reynolds. "Products and Services." In Marketing, 118–48. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14039-8_7.

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Lancaster, Geoff, and Paul Reynolds. "Products and Services." In Marketing, 137–68. London: Macmillan Education UK, 2004. http://dx.doi.org/10.1007/978-0-230-37409-6_7.

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Baker, Michael J. "The marketing of services." In Marketing, 553–72. London: Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_23.

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Christy, Richard, and Jill Brown. "Marketing." In Managing the New Public Services, 94–111. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-24723-3_5.

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Conference papers on the topic "Services marketing"

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Schaufelberger, John E. "Marketing Construction Services." In Construction Congress VI. Reston, VA: American Society of Civil Engineers, 2000. http://dx.doi.org/10.1061/40475(278)51.

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Adeyanova, Valeria Alekseevna. "EQUESTRIAN SERVICES MARKETING." In Актуальные аспекты развития современной науки. Самара: Самарский государственный экономический университет, 2021. http://dx.doi.org/10.46554/cadms-2020-pp.233.

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Connelly, A. "Marketing And Consulting Services." In Electro International, 1991. IEEE, 1991. http://dx.doi.org/10.1109/electr.1991.718249.

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Jeknic, Jelena, and Bojan Kraut. "Cloud services and marketing." In 2015 38th International Convention on Information and Communication Technology, Electronics and Microelectronics (MIPRO). IEEE, 2015. http://dx.doi.org/10.1109/mipro.2015.7160508.

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Kalieva, O. M., V. P. Kovalevskij, and I. A. CHetvergova. "Educational Services Marketing Concepts." In SCIENCE OF RUSSIA: TARGETS AND GOALS. LJournal, 2019. http://dx.doi.org/10.18411/sr-10-10-2019-20.

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Alex Maritz. "Enhancing Service Quality Through Integrated Services Marketing." In 2006 IEEE International Conference on Service Operations and Logistics, and Informatics. IEEE, 2006. http://dx.doi.org/10.1109/soli.2006.236987.

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Maritz, Alex. "Enhancing Service Quality Through Integrated Services Marketing." In 2006 IEEE International Conference on Service Operations and Logistics, and Informatics. IEEE, 2006. http://dx.doi.org/10.1109/soli.2006.328947.

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Ralyk, Dinara Vladimirovna, and Vladislav Igorevich Khrushchev. "Marketing Mix of Construction Services." In International Scientific and Practical Conference. TSNS Interaktiv Plus, 2020. http://dx.doi.org/10.21661/r-541478.

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The article is devoted to the analysis of the features of marketing support for the commercial activities of an enterprise in the professional services market. The authors consider the key elements of the marketing mix for the design and installation of internal engineering networks using the example of BMT VSTM Сompany, revealing the specifics of the product, pricing policy, as well as promotion and marketing.
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Заякина, Ирина Александровна, and Анастасия Алексеевна Губанкова. "FEATURES OF EDUCATIONAL SERVICES MARKETING." In Фундаментальные и прикладные исследования. Актуальные проблемы и достижения: сборник статей XXIV всероссийской (национальной) научной конференции (Санкт-Петербург, Январь 2024). Crossref, 2024. http://dx.doi.org/10.37539/240119.2024.40.66.002.

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В последнее время происходит активное развитие маркетинга в сфере образовательных услуг. В данной статье рассматриваются особенности маркетинга образовательных услуг. Recently, there has been an active development of marketing in the field of educational services. This article discusses the specifics of marketing educational services.
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Rohim, M. Nur. "Marketing Strategy for Educational Services." In Proceedings of the 3rd International Conference on Education Innovation (ICEI 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icei-19.2019.61.

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Reports on the topic "Services marketing"

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Mikkelsen, Lene. Good Practices in Marketing for Micro and Small Enterprise Products: Cases from Latin-America. Inter-American Development Bank, December 1999. http://dx.doi.org/10.18235/0008889.

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It has been established that access to profitable markets is a key factor which determines the long-term success for all businesses. For small and microenterprises, however, various constraints limit this access, such as inadequate technology, geographic isolation, lack of raw materials and inefficient production. By providing ways to overcome these constraints, marketing service providers play an essential role in developing the businesses of small and micro producers. Based on three case studies of marketing service providers -from Colombia, Nicaragua and El Salvador- dealing with handicrafts, nontraditional agricultural products, and household goods, this study focuses on the possibility for short and long-term sustainability of marketing services. The study discusses the impact ancillary services have on the ability for partial or full cost-recovery and for institutional sustainability, and the business strategies adopted by each marketing service provider.
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Chung, Te-Lin, and Sonali Diddi. Marketing art museums using social networking services: An identity salience model. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-647.

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3

Kraynova, O. S., and M. Ketrar. Marketing analysis of the market for online tourism and related services. Ljournal, 2016. http://dx.doi.org/10.18411/kray-2016-artc-00066.

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4

Silk, Alvin, and Ernst Berndt. Scale and Scope Economies in the Global Advertising and Marketing Services Business. Cambridge, MA: National Bureau of Economic Research, September 2003. http://dx.doi.org/10.3386/w9965.

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5

Goldmark, Lara. Business Development Services: A Framework for Analysis. Inter-American Development Bank, December 1996. http://dx.doi.org/10.18235/0011609.

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The purpose of this study is to provide an overview of current practices in the provision of business development services (BDS) to small and microentrepreneurs in developing countries. The document is meant to serve as a resource for Bank staff and other development practitioners who play a role in evaluating proposals and designing, implementing, and evaluating projects which target the microenterprise sector. By business development services, the authors refer to services such as training, technology transfer, marketing assistance, business advice, mentoring, and information, which are aimed at helping small and microentrepreneurs improve the performance of their businesses.
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PANUSHKINA, A., and E. SHEVCHENKO. RESEARCH OF CONSUMER BEHAVIOR OF PRODUCTS (WORKS, SERVICES) ON THE MARKET. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-5-1-23-32.

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This article discusses in detail the aspects and essence of consumer behavior, as well as the factors influencing it. The types of consumers and their features are presented. The marketing model of consumer behavior is described in detail, and, therefore, it is concluded that marketers have the ability to use personality parameters to predict consumer behavior.
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Afridi, Munir. Greenstar Social Marketing private-sector activities in PAIMAN project: Process evaluation of Greenstar Social Marketing initiatives to improve and expand maternal and newborn health services and coverage. Population Council, 2010. http://dx.doi.org/10.31899/rh2.1086.

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Aboal, Diego, and Ezequiel Tacsir. Innovation and Productivity in Services and Manufacturing: The Role of ICT Investment. Inter-American Development Bank, December 2015. http://dx.doi.org/10.18235/0011715.

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Several studies have highlighted information and communications technology (ICT) as a driver of firm productivity in developed countries. However, evidence of the impacts of ICT on services and manufacturing, particularly in developing countries, is scarce. This paper analyzes the determinants of investment in ICT at the firm level and how investments in ICT ultimately affect innovation and productivity in Uruguayan service firms compared to manufacturing firms. The results show that investments in ICT are subject to economies of scale to a greater degree than other types of investments. They are also important for product or process innovations in the service sector. The absence of investment in ICT conspires against non-technological (e.g., organizational or marketing) innovations. ICT and other innovation investments are positively associated with productivity in services, but only ICT affects productivity in manufacturing. The absence of investment in ICT is associated with lower levels of productivity.
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De Salvo, Carmine Paolo, Gonzalo Muñoz, Gonzalo Rondinone, and Olga Shik. Agrimonitor Agricultural Policy Indicators: General Service Support Estimate (GSSE) 2023. Inter-American Development Bank, June 2023. http://dx.doi.org/10.18235/0004988.

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Governments employ public policies to intervene in the agricultural sector of their respective countries. The AGRIMONITOR initiative carries out different Agricultural Policy Indicators for the analysis of the agricultural sector at a regional level. This infographic illustrates the level of support provided to the agricultural sector as a whole through services such as research, development, training, inspection, marketing, and promotion. The indicator used is the General Service Support Estimate (GSSE), which is expressed as a percentage of the Total Support Estimate (TSE).
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Aboal, Diego, and Paula Garda. Technological and Nontechnological Innovation and Productivity in Services vis a vis Manufacturing in Uruguay. Inter-American Development Bank, December 2012. http://dx.doi.org/10.18235/0006944.

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In this paper, the links between the investment in innovation activities, innovation outputs (technological and non-technological innovation), and productivity in services and manufacturing are explored using innovation survey data from Uruguay. This is the first attempt to study these links for a developing country. The size of firms, their cooperation on R&D activities, the use of public financial support, patent protection, and the use of market sources of information, are the variables that are more consistently associated with the decision to invest in innovation activities across sectors. The main determinants of technological and non-technological innovations are the level of investment in innovation activities and the size of firms. The results indicate that both technological (i.e., product and process) and non-technological (i.e., marketing an organizational) innovations are positively associated to productivity gains in services, but nontechnological innovations have a more important role. The reverse happens for manufacturing; technological innovations are the relevant ones for productivity.
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