Relevant bibliographies by topics / Services marketing mix

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Services marketing mix'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Services marketing mix"

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Qadir, Abdul, Zakaria Wahab, and Welly Nailis. "ANALIS PENERAPAN BLUE OCEANS STRATEGY PADA SERVICE MARKETING MIX TERHADAP KEPUTUSAN PENGGUNAAN JASA GOJEK." JEMBATAN 14, no. 1 (April 18, 2018): 1–12. http://dx.doi.org/10.29259/jmbt.v14i1.5284.

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The main objective of this research was to determine the effect of service marketing mix to the decision to use services of go-jek. The sample used in this study were 120 respondents from consumer Go-jek. The sampling method used is purposive sampling due to the homogeneity of the consumer. The coefficient of determination show that 53.9% indicates the use of services affected by the decision variable service marketing mix (product, price, place, promotion, people, process,and physical evidence). Data analysis technique used is multiple regression analysis. Results of research showed that service marketing mix decisions affect the use of the service simultaneously. Partially, only the variable price, people, and physical evidence that has a significant influence on the decision to use services of Go-jek. Keyword : service marketing mix, promotion, decision to use services.
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Išoraitė, Margarita. "MARKETING MIX THEORETICAL ASPECTS." International Journal of Research -GRANTHAALAYAH 4, no. 6 (June 30, 2016): 25–37. http://dx.doi.org/10.29121/granthaalayah.v4.i6.2016.2633.

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Aim of article is to analyze marketing mix theoretical aspects. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting objectives and marketing budget measures. The importance of each element depends not only on the company and its activities, but also on the competition and time. All marketing elements are interrelated and should be seen in the whole of their actions. Some items may have greater importance than others; it depends mainly on the company's strategy and its activities. Companies that provide services - the provision of services will be a key element. Article arises research questions is marketing mix create added value for enterprises. There are used scientific literature and analysis methods in article. An analysis of the scientific literature, it can be said that the marketing mix measures are the actions and measures necessary to achieve marketing goals. Marketing elements: product, price, place and promotion are used for marketing objectives. These instruments operate most efficiently when all the elements are combined and working together.
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Yelkur, Rama. "Customer satisfaction and the services marketing mix." Services Marketing Quarterly 21, no. 1 (2000): 105–15. http://dx.doi.org/10.1080/15332969.2000.9985409.

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Yelkur, Rama. "Customer Satisfaction and the Services Marketing Mix." Journal of Professional Services Marketing 21, no. 1 (August 24, 2000): 105–15. http://dx.doi.org/10.1300/j090v21n01_07.

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Rizki, Deri Rachmat, and Achsania Hendratmi. "Hubungan Antara Tipe Kepribadian, Bauran Pemasaran Jasa dan Niat Membeli Ulang." Jurnal Ekonomi Syariah Teori dan Terapan 4, no. 5 (December 15, 2017): 424. http://dx.doi.org/10.20473/vol4iss20175pp424-433.

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This research aims to know the influence of personality types against perception, perception of services marketing mix the marketing mix of services against the intention to buy back products fashions in Rabbani and personality types against the intention to buy back products fashions at Rabbani. The subject of this research is the intention to buy back products fashions at Rabbani. The type of the data being used is the primary data with 149 correspondents. This research method using quantitative methods with technical analysis path. The results showed that the personality types have no effect significantly to perceptions of service marketing mix. However, the perception of service marketing mix positive significant effect against the intention of buying it back. And personality type back has no effect against the intention of buying it back.
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Prabowo, Harjanto. "Pengaruh Lingkungan Individu Mahasiswa dan Kinerja Bauran Pemasaran Perguruan Tinggi terhadap Proses Keputusan Mahasiswa dan Nilai Jasa Pendidikan Tinggi Komputer." Binus Business Review 2, no. 2 (November 30, 2011): 659. http://dx.doi.org/10.21512/bbr.v2i2.1505.

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Colleges offering computer education are increasing, especially with the widespread use of information technology in all fields. This paper presents the results of research that aims to uncover the level of service marketing mix of performance conformity with the interests of education and expectations of students. Research conducted descriptive, while the research method used is the method of explanatory survey of 770 students and 54 leaders from computer private colleges in Jakarta. The results showed that the individual's environment is more influential on the decision process of selecting college students compared the performance of education services marketing mix. There is a gap between the performance of the marketing mix of educational services with the level of expectation and perceived level of student interest. Therefore, leaders of computer private colleges in Jakarta should pay attention to changes in consumer behavior to marketing mix program of education services can further enhance the value of education services.
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Siti Jahroh, Muhamad R. W. Semesta, Idqan Fahmi,. "Factors That Influence Consumer Decision in Wedding Vendor Selection." Jurnal Manajemen 24, no. 3 (October 1, 2020): 392. http://dx.doi.org/10.24912/jm.v24i3.675.

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The purpose of this study is to analyze consumers' perceptions of wedding vendors to the current marketing mix of services, reference groups, and purchase decisions. Analyze the effect of the services marketing mix and reference group on the purchase decision. Formulate an effective marketing strategy for wedding vendors in influencing consumer purchasing decisions. 208 people of samples, with purposive sampling. Analytical tools use descriptive analysis, SEM-PLS, and IPA. Consumer perception of service marketing mix and purchase decision is a good category, while the reference group is in fair category. Services marketing mix has a significant positive effect on the purchasing decisions of the wedding vendor, while the reference. group has. no significant effect on the purchasing decisions of the wedding vendor.Marketing strategies that can be improved to improve purchasing decisions so that is following the priority indicators that have a high level of importance, but have a level of performance that is still below average.
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Pomering, Alan, and Lester Johnson. "Building Sustainability into Services Marketing: Expanding Decision-Making from a Mix to a Matrix." Sustainability 10, no. 9 (August 23, 2018): 2992. http://dx.doi.org/10.3390/su10092992.

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The purpose of this study is to develop a framework that will provide the services marketing manager a systematic, holistic and transparent means of enhancing sustainability performance through the marketing function. We review the literature dealing with the confluence of services marketing and sustainability, identify gaps in current sustainability-services marketing literature and inductively develop a conceptual framework for Sustainability Services Marketing (SSM). We describe services marketing practice examples in order to uncover the implications of a sustainability focus for services marketing and illustrate how to operationalise the framework. The resulting framework, (i) ensures that sustainability is incorporated into the strategic services marketing planning process, (ii) adapts and expands the traditional concept of the services marketing mix, by adding Partnerships to the traditional mix elements, and (iii) cross-references services marketing mix decision-making with the triple bottom line to describe the marketing task in terms of a matrix rather than a mix. This permits sustainability benchmarking and planning across the triple bottom line, and across the range of activities the services marketing manager might be expected to manage in order to enhance sustainability performance. We shift services marketing management attention to a broader and more sustainability-responsible whole-of-business approach. This research provides timely and effective guidance for the services marketing manager seeking to enhance his or her business’s sustainability performance in a systematic, holistic, and transparent way.
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Utami, Pertiwi, and Basrowi Basrowi. "SHARIA MARKETING MIX: A MODEL OF DIGITAL MARKETING MANAGEMENT STRATEGY OF ZAKAT." Mabsya: Jurnal Manajemen Bisnis Syariah 3, no. 1 (May 10, 2021): 47–62. http://dx.doi.org/10.24090/mabsya.v3i1.4688.

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Zakat institutions make a variety of new innovations and accelerations in terms of management strategies to improve zakat management. Getting support from Government Regulations and DSN MUI Fatwa regarding the use of IT is certainly a motivation for zakat institutions to increasingly actively develop technology-based services. IT is one of the main focuses of the marketing strategy to increase muzaki's interest in distributing zakat through online zakat services. But in the middle of the community it seems that the presence of digital zakat services still requires a long process of obtaining 'postioning'. In addition, the use of technology must also be more careful, especially because of the negative impact it has. Sharia marketing mix offers strategy management based on sharia principles which in its development is dominated by contemporary fiqh studies. The research aims to provide a literature review on the collaboration of sharia marketing mix and digital marketing zakat. An interesting study considering there are still few studies that reveal a combination of both. Sharia marketing mix present offers management strategies that conventional marketing mix lacks. The results of the literature review state that sharia marketing mix has a special advantage in filtering the negative impact of the use of technology compared to the marketing mix which has been widely used by companies, financial institutions and non-banks.
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Tijjang, Bakhtiar, Jeni Kamase, Ilham Labbase, and Annas Plyriadi. "The Relevance of Marketing Mix and Service Quality on Students' Decision-Making Factors Regarding Higher Education and Satisfaction." IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 8, no. 1 (August 5, 2017): 81. http://dx.doi.org/10.21013/jmss.v8.n1.p9.

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<p>This study conducted aims to examine and analyze the relevance of marketing mix and service quality on the students decision-making, the relevance of marketing mix, service quality on student satisfaction and the effect over decisions related on student satisfaction and the relevance of marketing mix and service quality on student satisfaction as a mediating role of students decision-making. Population in this study were all a new students in the study program management, education level of Bachelor degree of the academic year 2015/2016 in Makassar. There are 381 students were used as samples. Data were analyzed using Structural Equation Modelling (SEM) with support Analysis of Moment Structures (AMOS). This study provides findings that the marketing mix and service quality has a significant effect on students decision-making, marketing mix does not directly effect in student satisfaction, services quality and student’s decision-making has a significant on student satisfaction. Marketing mix and service quality has a significant effect on student satisfaction as a mediating role of student’s decision-making. These findings explain that the marketing mix directly affects decision-making, but has no direct effect on satisfaction; marketing mix can affect satisfaction if supported by the student’s decision-making. Service quality affects directly and indirectly on satisfaction as a mediating role of decision-making.<em></em></p>
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Dissertations / Theses on the topic "Services marketing mix"

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Čejková, Romana. "Analýza marketingové strategie firmy Livingston Electronic Services, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15545.

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Thesis analyse the marketing activities of selected company. The company rents IT equipment. Thesis contains direction of marketing strategy based on marketing mix which company might use to increase decreasing demand on market.
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Fonseca, Vinicius Borges. "Plano de marketing para a BCS Shop." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19557.

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Mestrado em Marketing
O presente projeto tem como objetivo a elaboração de um plano de marketing para a empresa BCS Shop, que atua no sector de retalho de artigos desportivos e vestuário na Europa, nomeadamente no mercado de surf e moda praia. A empresa é jovem, possui uma gestão não profissionalizada e apresenta dificuldades na articulação dos múltiplos canais de venda e dos pontos de contacto com o cliente. O estudo realizado é de natureza exploratória. Com o objetivo de obter informação acerca da situação atual da empresa foram utilizados dados quantitativos secundários e realizada uma entrevista semiestruturada com o CEO. Já para obter informações acerca da qualidade do serviço e da integração e consistência dos pontos de contacto do cliente com a organização, foram realizadas entrevistas semiestruturadas. A estratégia adotada foi a de action research. A realização do diagnóstico da empresa foi essencial para a melhor compreensão da sua envolvente operacional e estratégica. Dos resultados obtidos foi possível propor um plano de marketing para a empresa onde foi dada especial atenção à optimização dos canais de venda e integração dos pontos de contacto com o cliente tanto na loja física quanto na virtual. Os resultados encontrados auxiliaram o desenvolvimento de estratégias e táticas em um plano de marketing coerente e consistente com os objetivos da empresa.
This project aims to develop a marketing plan for BCS Shop, which operates in the sporting goods and clothing retail sector in Europe, especially in the surf and beachwear market. The company is young, and has a non-professionalized management, therefore difficulties in articulating sales channels and touch points with customers. The study is exploratory in nature. In order to obtain information about the current situation of the company, secondary quantitative data were used and a semi-structured interview with the CEO was conducted. To evaluate and obtain information about the quality of service and the integration and consistency of customer contact points with the organization, semi-structured interviews were conducted. The strategy adopted was action research. Conducting the company's diagnosis was essential for a better understanding of its operational and strategic areas. From the results it was possible to build a maketing plan for the company with a special attention in optimizing sales channels and integrates customer touch points in both the physical store and the online store. The results found supported the development of strategies and tactics in a marketing plan consistent with the company's objectives.
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Caleiras, José Miguel Biscaia. "Plano de marketing para o clube WePadel." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14679.

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Mestrado em Marketing
O presente Trabalho Final de Mestrado consiste na elaboração de um plano de marketing para o Clube WePadel, a iniciar em janeiro de 2018. Com as oportunidades de mercado existentes, fruto da expansão da modalidade do padel a nível nacional, torna-se imperativo que o potencial de crescimento da empresa em estudo seja sustentado eficazmente por um plano de marketing. O objetivo primordial deste projeto é o de propor as ações de marketing que permitam a atração de novos clientes bem como de manter os já existentes. De modo a alcançar este objetivo, procedeu-se a um diagnóstico à situação atual da empresa, com enfoque na aferição da qualidade dos serviços prestados pela mesma, à determinação dos objetivos e estratégias de marketing e à elaboração das táticas de marketing-mix adequadas. A metodologia deste projeto seguiu uma abordagem mista e a estratégia de investigação adotada foi a action research. De modo a obter a informação necessária para a elaboração do estudo procedeu-se à observação participante, à recolha de dados primários e secundários, à realização de entrevistas semiestruturadas e de um inquérito por questionário, com base no instrumento QUESC, proposto por Kim e Kim (1995). Os resultados obtidos através do questionário aplicado podem traduzir-se em níveis médios de qualidade dos serviços, prestados pela empresa WePadel. Por fim, com o intuito de alcançar os objetivos propostos e tendo por base o diagnóstico efetuado à situação atual da empresa em estudo, foram definidas as táticas de marketing-mix para o período de janeiro a dezembro de 2018.
This project consists in developing a marketing plan for a company named WePadel for the year 2018. Considering the existing marketing opportunities, due to the national expansion of padel, it becomes relevant that the company's growth potential be effectively supported by a marketing plan. Thus, the main goal of this project is to propose the marketing actions that could lead to a larger attraction of customers as well as to maintain the existing ones. To achieve this main goal, a diagnosis of the company's business, focusing on measuring the services quality provided by the same was carried on, as well as setting the generic marketing strategies and goals and developing the appropriated marketing-mix tactics for the company. The methodology adopted in this project consisted on a mixed-method approach and action research was the adopted research strategy. In order to obtain the required information, participant observation, semi-structured interviews and an online questionnaire, based on the QUESC instrument proposed by Kim e Kim (1995) were carried on. The results of the questionnaire showed medium levels of services quality, provided by the company. Finally, in a way of achieving the purposed goals and based on the company's business diagnosis, marketing tactics were set for the period of January to December of the year of 2018.
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Hrozková, Alice. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241393.

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Master’s thesis deals with analysis of the current communication mix of the selected company and with proposals of its improving. Theoretical part brings on fundamental for the analytical part in which the selected company is introduced. In this part there are also made analyses of marketing surrounding and current communication mix is introduced. The last part of the thesis focuses on proposals with the aim to improve the existing communication mix.
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Pelikánová, Adéla. "Návrh komunikačního mixu cateringové společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223999.

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Master’s thesis deals with the proposal of communication mix for start-up company. This proposals is based on theoretical knowledge of marketing, marketing communications as well as the analysis from the study of external and internal factors of the company. The aim of this thesis is to create a communication mix for a new start-up company and proposal of appropriate communication tools for the entry of start-up company to the market.
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van, der Deijl Wesley. "Swedbank versus Rabobank : A Comparison of The Services Marketing Mix." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-692.

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Aim: This thesis has been conducted after approval of Swedbank, for comparing their services with those of Rabobank. The study aimed finding differences between Swedbank’s and Rabobank’s services. Within the subject services, the study has aimed towards finding the differences –and similarities between the services marketing mix of Swedbank and Rabobank. The study also focused on the activities held in order to support the services marketing mix.

Method: The empirical findings were gathered by use of both written –and telephone interviews. Keywords were written down during the telephone interview and later constructed into full sentences. Data taken from the written interviews was viewed and re-written into complete sentences. The data has been analyzed with use of the literature review.

Result & Conclusions: Both Swedbank and Rabobank seem to have a highly similar services marketing mix. Small differences were found in marketing research, products, marketing communication, Human Resources Management and servicescape. In all these aspects it showed that Swedbank uses a more personal approach than Rabobank.

Suggestions for future research: The thesis’ focus has been on the services marketing mix of Swedbank and Rabobank in general. This allowed the research to go more in-depth than other subjects in the services marketing mix. To get a more clear view on the supporting methods both Swedbank and Rabobank use to support its services marketing mix, future research could be focused on the historical development of both banks which has developed the bank’s ways of doing business, the price development methods in detail, the segmentation process, the marketing communication campaigns of both Swedbank’s –and Rabobank’s internet banking, service development process and corporate identity strategy. It would also be interesting to compare these banks with their competitors in order to discover why Swedbank and Rabobank stand out more than their competitors.

Contribution of the thesis: This thesis compared two of the largest banks in both home countries and shows the implications of successful services marketing mixes. This thesis is useful for financial banks and other related financial service institutions.

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Kombenjamas, Warangkana, and Nuchanart Lertrattananon. "Services Marketing Mix of Foreign Coffee Franchiser in Bangkok." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12836.

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Abstract Title:                     Services Marketing Mix of Foreign Coffee Franchiser in Bangkok Program:               International Marketing Authors:                Miss Warangkana Kombenjamas (19801029)                             Miss Nuchanart Lertrattananon (19870818) Supervisor:            Jean-Charles Languilaire Examiner:              Ole Liljefors Final Seminar:        30/5/2011 Research Question: How services marketing mix of Foreign Coffee Franchisers in Bangkok and demographic factors affect consumer behaviors? Purpose:                To explore the components of services marketing mix and demographic factors that has an impact on consumer behaviors. Method:                 This study is mainly grounded on quantitative method using questionnaire The data collection was come from primary data (questionnaire) and secondary data (books, journals, and internet website). SPSS software and Microsoft Office Excel is used as analysis tools. Conclusion:             We can conclude that both demographic factors and components of services marketing mix affect consumer behaviors. Demographic factors; age gender and income affect consumer behaviors for example income level affects the frequency of visit coffee shop that people who have higher level of income tend to visit coffee shop more frequent than those who have lower level of income. All components of services marketing mix; product, price, place, promotion, physical evidence, people and process affect some of the consumer behavior pattern. The taste criterion of product and the standardize taste criterion of process are concerned most importance by consumers who visit a coffee shop more frequent while the promotion has the least impact on the frequency of visiting a coffee shop. Keywords:                Service marketing mix, consumer behavior, demographic
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Pastorková, Jana. "Marketingová komunikace TŠ Astra Praha." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9833.

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The subject of my diploma thesis is the marketing communication of Astra Praha dancing school. The main purpose was to create the right communication mix in order to stabilize current situation and enable further development of the company. The main subject consists of various parts which are: mapping of theoretic basis focused on marketing of services, marketing analysis of Prague dancing schools' market, analysis of Astra Praha dancing school as well as analysis of elements of marketing mix being used by the company. The thesis is based as well on my personal experience as a tutor in Astra Praha dancing school (more then ten years). This was fundamental when proceeding detail analysis of customer behavior and process analysis in the school. I have also the opportunity to research in praxis of Astra Praha dancing school as well as other dancing schools across Czech Republic the theoretic basis. This contributed to even better understanding of strengths and weaknesses of Astra Praha dancing school and its position on the market. Astra Praha dancing school was not using any kind of electronic database at the time. Therefore it was necessary to gather all relevant data and build a new customer care / marketing database. Some other suggestions and ideas stated in my thesis were also discussed and implemented before the finalization of this work. I chose the marketing communication for a topic of this thesis because I think it is the weakest point of the company's strategy. Therefore it represents serious thread to its next development and success and I hope this work could provide some strategic recommendation. Nevertheless, the most important benefit of this work seems to be the instant change of Astra Praha director's perception of the marketing management and its link to the overall company's management.
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Monteiro, Paula Filipa Gilsanz Sacramento. "Plano de marketing - Vitália saúde Consulting." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/8735.

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Mestrado em Marketing
Este trabalho de projecto tem como objectivo o desenvolvimento de um plano de marketing que permita alavancar a empresa Vitália Saúde Consulting, consultora de gestão de negócios especializada no sector da Saúde, localizada na zona Centro do país. A empresa foi criada em 2009, no entanto, manteve-se inactiva até 2014 devido à falta de investimento e de recurso humanos que permitissem a angariação de clientes. Para o efeito, recorreu-se a uma revisão de literatura e a um estudo sobre a situação actual do contexto da empresa, que incluiu uma análise empírica a um dos segmentos de mercado mais importantes da empresa para conhecer a sua realidade e adaptar o programa de acção às necessidades do mercado. Aplicou-se um questionário a clínicas gerais e especializadas do tecido microempresarial, de forma a aferir a sua orientação para o mercado e daí compreender a necessidade de recurso aos serviços da empresa Vitália Saúde Consulting.
This research project aims to develop a marketing plan that will allow the leverage of a management consultant company specialized in the healthcare business sector, located in the center region of Portugal, Vitália Saúde Consulting. The company was established in 2009, however, remained inactive until 2014 due to lack of investment and human resources, therefore, not allowing customer acquisition. To do this, a literature review was conducted and the current status of the current situation in the context of the company, which included an empirical analysis to one of the most important market segment of the company, in order to understand its reality and adapt the marketing program to its market needs. As such, a questionnaire was applied to generic and specialized clinics in this area regarding their market orientation, to understand the need of Vitália Saúde Consulting services.
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Dvořáková, Kateřina. "Návrh změn v marketingovém mixu konkrétní společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399332.

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This master thesis deals with the proposal of changes in the marketing mix of a particular company. These suggestions could lead in the future to get new customers and strenghten loyalty to existing customers. The master thesis is divided into three essential units. The first one will introduce theories needed to carry out the following part, which is the analysis of this company and the necessary analyzes. For the processing of the last design part, these analyzes are necessary.
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Books on the topic "Services marketing mix"

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Forschner, Gert. Investitionsgüter-Marketing mit funktionellen Dienstleistungen: Die Gestaltung immaterieller Produktbestandteile im Leistungsangebot industrieller Unternehmen. Berlin: Duncker & Humblot, 1989.

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Mertens, Michael. Kundentypologien im Versicherungsgeschäft mit Privatkunden. Bergisch Gladbach: J. Eul, 1992.

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Booth, W. D. Design/build marketing: Strategies and procedures for the small and mid-size contractor. New York: Van Nostrand Reinhold, 1992.

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Ennker, Ju rgen. Krankenhausmarketing: Ein Wegweiser aus a rztlicher Perspektive ; mit 28 Tabellen. [Darmstadt]: Steinkopff, 2009.

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Die Bedeutung und Zukunft der modernen Konsumentenbank: Bankbetriebliche Erfolgsfaktoren mit Hilfe der Delphi-Expertenbefragung. Frankfurt am Main: P. Lang, 1996.

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Sŏng-hun, Kim, ed. Hanʼguk idong tʻongsin sŏbisŭ mit tanmalgi sanŏp ŭi pyŏnchʻŏn kwa palchŏn panghyang. Sŏul: Sŏul Taehakkyo Chʻulpʻanbu, 2007.

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Ch'oe, Chi-hyŏn. Nongŏŏp puga kach'i ŭi saeroun ch'angch'ul ŭl wihan sikp'um sanŏp ŭi chungjanggi palchŏn chŏllyak (5/5-ch'a yŏndo): Sikp'um sanŏp chŏngch'aek ŭi p'yŏngka wa hyoyulchŏk ch'ujin pangan = Mid/long-term food industry development strategies for creation of value added in agricultural & fishery (year 5 of 5). Sŏul T'ŭkpyŏlsi: Han'guk Nongch'on Kyŏngje Yŏn'guwŏn, 2013.

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Mosig, Tobias. Goethe-Institut e.V.: Weltvertrieb für deutsche Filme?: Das Goethe-Institut als kultureller Botschafter des deutschen Films im Ausland und dessen aktuelle Zusammenarbeit mit German Films und den deutschen Weltvertrieben. Berlin: Vistas, 2008.

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Journal Chemnitz: Spezialisten am Bau mit Branchenverzeichnis. Wiesbaden: VWAT, Verlag für Wirtschaft, Architektur und Touristik, 1995.

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Zufriedenheit mit Dienstleistungen: Ein phasenorientierter Ansatz zur Operationalisierung und Erklarung der Kundenzufriedenheit im Verkehrsbereich auf ... (Schriften zu Marketing und Management). P. Lang, 1998.

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Book chapters on the topic "Services marketing mix"

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Ennew, Christine, Nigel Waite, and Róisín Waite. "Customer acquisition and the marketing mix." In Financial Services Marketing, 265–93. 3 Edition. | New York : Routledge, [2018] | Revised edition of Financial services marketing, 2013.: Routledge, 2017. http://dx.doi.org/10.4324/9781315543765-10.

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Choudhury, Rahul Gupta. "Marketing Mix and Customer Loyalty in Services Marketing." In Services Marketing Issues in Emerging Economies, 167–77. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-8787-0_12.

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Mitchell, Malcolm, and Tevfik Dalgic. "Towards an International Marketing Mix for Services." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 227–32. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13141-2_85.

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Lee, Lorraine, Tracy Meyer, and Jeffery S. Smith. "Reinventing the Customer Experience: Technology and the Service Marketing Mix." In Service Management, 143–60. New York, NY: Springer New York, 2011. http://dx.doi.org/10.1007/978-1-4614-1554-1_9.

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Jackson, Tim, and David Shaw. "Marketing Mix: Place — Channels of Distribution and Service." In Mastering Fashion Marketing, 204–44. London: Macmillan Education UK, 2009. http://dx.doi.org/10.1007/978-1-137-09271-7_7.

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Mehner, Matthias. "Exkurs: Marketing und Service Automation mit Chatbots." In Messenger Marketing, 145–68. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26060-6_8.

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Hogreve, Jens, Anja Iseke, and Klaus Derfuß. "Marketing Weiterdenken mit der Service Profit Chain." In Marketing Weiterdenken, 183–94. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-31563-4_10.

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Ozment, John. "Estimating Lagged and Cumulative Effects of Customer Service Variables in the Marketing Mix." In Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference, 643–47. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17055-8_131.

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"Marketing Mix." In Concise Encyclopedia of Professional Services Marketing, 80. Routledge, 2008. http://dx.doi.org/10.4324/9780203884713.ch45.

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Ennew, Christine, and Trevor Watkins. "The financial services marketing mix." In Marketing Financial Services, 86–95. Elsevier, 1995. http://dx.doi.org/10.1016/b978-0-7506-2247-9.50007-7.

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Conference papers on the topic "Services marketing mix"

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Ralyk, Dinara Vladimirovna, and Vladislav Igorevich Khrushchev. "Marketing Mix of Construction Services." In International Scientific and Practical Conference. TSNS Interaktiv Plus, 2020. http://dx.doi.org/10.21661/r-541478.

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Abstract:
The article is devoted to the analysis of the features of marketing support for the commercial activities of an enterprise in the professional services market. The authors consider the key elements of the marketing mix for the design and installation of internal engineering networks using the example of BMT VSTM Сompany, revealing the specifics of the product, pricing policy, as well as promotion and marketing.
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Chumaidiyah, Endang. "Marketing mix strategy in increasing marketing performance in Indonesia telecommunication services companies." In 2013 International Conference of Information and Communication Technology (ICoICT). IEEE, 2013. http://dx.doi.org/10.1109/icoict.2013.6574615.

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Colan, Geanina, Tincuta Vrabie, and Monica Raducan. "Marketing Mix Approaches in Educational Services and Public Administration." In International Conference Risk in Contemporary Economy. Dunarea de Jos University of Galati, Romania Faculty of Economics and Business Administration, 2019. http://dx.doi.org/10.35219/rce2067053242.

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Iosim, Iasmina. "MARKETING COMMUNICATIONS MIX IN THE PROMOTION OF AGRITOURISM SERVICES." In 6th SWS International Scientific Conference on Social Sciences ISCSS 2019. STEF92 Technology, 2019. http://dx.doi.org/10.5593/sws.iscss.2019.2/s04.026.

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Manea, Natalia. "THE STRATEGIES OF MARKETING MIX IN TECHNICAL UNIVERSITY EDUCATION SERVICES." In 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017. Stef92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/14/s04.118.

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Nasution, Nur Robiah Restu, and Idris. "Effect of Loyalty Marketing Mix to the Graduate Student Services at the Faculty of Economics, University of Padang Satisfaction as Variable Mediation." In The Fifth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.201126.074.

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Jermsittiparsert, Kittisak. "Service marketing mix and service value." In the 3rd International Conference. New York, New York, USA: ACM Press, 2019. http://dx.doi.org/10.1145/3361785.3361800.

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Radiman, Radiman, Sri Wahyuni, Jufrizen Jufrizen, Muslih Muslih, Dedek Gultom, and Salman Farisi. "Effect Of Marketing Mix, Service Quality, And University Image On Student Loyalty." In Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia. EAI, 2019. http://dx.doi.org/10.4108/eai.8-10-2018.2288715.

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Pinyo, Witchayaporn, and Thirarut Worapishet. "THE RELATIONSHIP BETWEEN CUSTOMER LOYALTY AND MARKETING MIX SATISFACTION OF MUSIC STREAMING SERVICE." In 36th International Academic Conference, London. International Institute of Social and Economic Sciences, 2018. http://dx.doi.org/10.20472/iac.2018.036.037.

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Brandão, Karine, Ana Flávia Carlos, Renata França, and Marcelo Silva Ângelo Ferreira. "O MIX DE MARKETING DE SERVIÇOS E A LEALDADE DE UM CONSUMIDOR DE SERVIÇOS HOTELEIROS." In ANAIS DO XI EGEPE - ENCONTRO DE ESTUDOS SOBRE EMPREENDEDORISMO E GESTãO DE PEQUENAS EMPRESAS. ANEGEPE - Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas, 2020. http://dx.doi.org/10.14211/xi-egepe-118086.

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