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Journal articles on the topic 'Services marketing mix'
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Qadir, Abdul, Zakaria Wahab, and Welly Nailis. "ANALIS PENERAPAN BLUE OCEANS STRATEGY PADA SERVICE MARKETING MIX TERHADAP KEPUTUSAN PENGGUNAAN JASA GOJEK." JEMBATAN 14, no. 1 (April 18, 2018): 1–12. http://dx.doi.org/10.29259/jmbt.v14i1.5284.
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The main objective of this research was to determine the effect of service marketing mix to the decision to use services of go-jek. The sample used in this study were 120 respondents from consumer Go-jek. The sampling method used is purposive sampling due to the homogeneity of the consumer. The coefficient of determination show that 53.9% indicates the use of services affected by the decision variable service marketing mix (product, price, place, promotion, people, process,and physical evidence). Data analysis technique used is multiple regression analysis. Results of research showed that service marketing mix decisions affect the use of the service simultaneously. Partially, only the variable price, people, and physical evidence that has a significant influence on the decision to use services of Go-jek. Keyword : service marketing mix, promotion, decision to use services.
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Išoraitė, Margarita. "MARKETING MIX THEORETICAL ASPECTS." International Journal of Research -GRANTHAALAYAH 4, no. 6 (June 30, 2016): 25–37. http://dx.doi.org/10.29121/granthaalayah.v4.i6.2016.2633.
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Aim of article is to analyze marketing mix theoretical aspects. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting objectives and marketing budget measures. The importance of each element depends not only on the company and its activities, but also on the competition and time. All marketing elements are interrelated and should be seen in the whole of their actions. Some items may have greater importance than others; it depends mainly on the company's strategy and its activities. Companies that provide services - the provision of services will be a key element. Article arises research questions is marketing mix create added value for enterprises. There are used scientific literature and analysis methods in article. An analysis of the scientific literature, it can be said that the marketing mix measures are the actions and measures necessary to achieve marketing goals. Marketing elements: product, price, place and promotion are used for marketing objectives. These instruments operate most efficiently when all the elements are combined and working together.
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Yelkur, Rama. "Customer satisfaction and the services marketing mix." Services Marketing Quarterly 21, no. 1 (2000): 105–15. http://dx.doi.org/10.1080/15332969.2000.9985409.
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Yelkur, Rama. "Customer Satisfaction and the Services Marketing Mix." Journal of Professional Services Marketing 21, no. 1 (August 24, 2000): 105–15. http://dx.doi.org/10.1300/j090v21n01_07.
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Rizki, Deri Rachmat, and Achsania Hendratmi. "Hubungan Antara Tipe Kepribadian, Bauran Pemasaran Jasa dan Niat Membeli Ulang." Jurnal Ekonomi Syariah Teori dan Terapan 4, no. 5 (December 15, 2017): 424. http://dx.doi.org/10.20473/vol4iss20175pp424-433.
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This research aims to know the influence of personality types against perception, perception of services marketing mix the marketing mix of services against the intention to buy back products fashions in Rabbani and personality types against the intention to buy back products fashions at Rabbani. The subject of this research is the intention to buy back products fashions at Rabbani. The type of the data being used is the primary data with 149 correspondents. This research method using quantitative methods with technical analysis path. The results showed that the personality types have no effect significantly to perceptions of service marketing mix. However, the perception of service marketing mix positive significant effect against the intention of buying it back. And personality type back has no effect against the intention of buying it back.
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Prabowo, Harjanto. "Pengaruh Lingkungan Individu Mahasiswa dan Kinerja Bauran Pemasaran Perguruan Tinggi terhadap Proses Keputusan Mahasiswa dan Nilai Jasa Pendidikan Tinggi Komputer." Binus Business Review 2, no. 2 (November 30, 2011): 659. http://dx.doi.org/10.21512/bbr.v2i2.1505.
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Colleges offering computer education are increasing, especially with the widespread use of information technology in all fields. This paper presents the results of research that aims to uncover the level of service marketing mix of performance conformity with the interests of education and expectations of students. Research conducted descriptive, while the research method used is the method of explanatory survey of 770 students and 54 leaders from computer private colleges in Jakarta. The results showed that the individual's environment is more influential on the decision process of selecting college students compared the performance of education services marketing mix. There is a gap between the performance of the marketing mix of educational services with the level of expectation and perceived level of student interest. Therefore, leaders of computer private colleges in Jakarta should pay attention to changes in consumer behavior to marketing mix program of education services can further enhance the value of education services.
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Siti Jahroh, Muhamad R. W. Semesta, Idqan Fahmi,. "Factors That Influence Consumer Decision in Wedding Vendor Selection." Jurnal Manajemen 24, no. 3 (October 1, 2020): 392. http://dx.doi.org/10.24912/jm.v24i3.675.
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The purpose of this study is to analyze consumers' perceptions of wedding vendors to the current marketing mix of services, reference groups, and purchase decisions. Analyze the effect of the services marketing mix and reference group on the purchase decision. Formulate an effective marketing strategy for wedding vendors in influencing consumer purchasing decisions. 208 people of samples, with purposive sampling. Analytical tools use descriptive analysis, SEM-PLS, and IPA. Consumer perception of service marketing mix and purchase decision is a good category, while the reference group is in fair category. Services marketing mix has a significant positive effect on the purchasing decisions of the wedding vendor, while the reference. group has. no significant effect on the purchasing decisions of the wedding vendor.Marketing strategies that can be improved to improve purchasing decisions so that is following the priority indicators that have a high level of importance, but have a level of performance that is still below average.
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Pomering, Alan, and Lester Johnson. "Building Sustainability into Services Marketing: Expanding Decision-Making from a Mix to a Matrix." Sustainability 10, no. 9 (August 23, 2018): 2992. http://dx.doi.org/10.3390/su10092992.
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The purpose of this study is to develop a framework that will provide the services marketing manager a systematic, holistic and transparent means of enhancing sustainability performance through the marketing function. We review the literature dealing with the confluence of services marketing and sustainability, identify gaps in current sustainability-services marketing literature and inductively develop a conceptual framework for Sustainability Services Marketing (SSM). We describe services marketing practice examples in order to uncover the implications of a sustainability focus for services marketing and illustrate how to operationalise the framework. The resulting framework, (i) ensures that sustainability is incorporated into the strategic services marketing planning process, (ii) adapts and expands the traditional concept of the services marketing mix, by adding Partnerships to the traditional mix elements, and (iii) cross-references services marketing mix decision-making with the triple bottom line to describe the marketing task in terms of a matrix rather than a mix. This permits sustainability benchmarking and planning across the triple bottom line, and across the range of activities the services marketing manager might be expected to manage in order to enhance sustainability performance. We shift services marketing management attention to a broader and more sustainability-responsible whole-of-business approach. This research provides timely and effective guidance for the services marketing manager seeking to enhance his or her business’s sustainability performance in a systematic, holistic, and transparent way.
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Utami, Pertiwi, and Basrowi Basrowi. "SHARIA MARKETING MIX: A MODEL OF DIGITAL MARKETING MANAGEMENT STRATEGY OF ZAKAT." Mabsya: Jurnal Manajemen Bisnis Syariah 3, no. 1 (May 10, 2021): 47–62. http://dx.doi.org/10.24090/mabsya.v3i1.4688.
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Zakat institutions make a variety of new innovations and accelerations in terms of management strategies to improve zakat management. Getting support from Government Regulations and DSN MUI Fatwa regarding the use of IT is certainly a motivation for zakat institutions to increasingly actively develop technology-based services. IT is one of the main focuses of the marketing strategy to increase muzaki's interest in distributing zakat through online zakat services. But in the middle of the community it seems that the presence of digital zakat services still requires a long process of obtaining 'postioning'. In addition, the use of technology must also be more careful, especially because of the negative impact it has. Sharia marketing mix offers strategy management based on sharia principles which in its development is dominated by contemporary fiqh studies. The research aims to provide a literature review on the collaboration of sharia marketing mix and digital marketing zakat. An interesting study considering there are still few studies that reveal a combination of both. Sharia marketing mix present offers management strategies that conventional marketing mix lacks. The results of the literature review state that sharia marketing mix has a special advantage in filtering the negative impact of the use of technology compared to the marketing mix which has been widely used by companies, financial institutions and non-banks.
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Tijjang, Bakhtiar, Jeni Kamase, Ilham Labbase, and Annas Plyriadi. "The Relevance of Marketing Mix and Service Quality on Students' Decision-Making Factors Regarding Higher Education and Satisfaction." IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 8, no. 1 (August 5, 2017): 81. http://dx.doi.org/10.21013/jmss.v8.n1.p9.
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<p>This study conducted aims to examine and analyze the relevance of marketing mix and service quality on the students decision-making, the relevance of marketing mix, service quality on student satisfaction and the effect over decisions related on student satisfaction and the relevance of marketing mix and service quality on student satisfaction as a mediating role of students decision-making. Population in this study were all a new students in the study program management, education level of Bachelor degree of the academic year 2015/2016 in Makassar. There are 381 students were used as samples. Data were analyzed using Structural Equation Modelling (SEM) with support Analysis of Moment Structures (AMOS). This study provides findings that the marketing mix and service quality has a significant effect on students decision-making, marketing mix does not directly effect in student satisfaction, services quality and student’s decision-making has a significant on student satisfaction. Marketing mix and service quality has a significant effect on student satisfaction as a mediating role of student’s decision-making. These findings explain that the marketing mix directly affects decision-making, but has no direct effect on satisfaction; marketing mix can affect satisfaction if supported by the student’s decision-making. Service quality affects directly and indirectly on satisfaction as a mediating role of decision-making.<em></em></p>
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Sejati, Veny Ari, and Nunik Hariyani. "Analisis Deskriptif Service Marketing Mix Bengkel Roda Dua Suzuki Magetan." JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial 19, no. 2 (January 16, 2019): 144–50. http://dx.doi.org/10.33319/sos.v19i2.15.
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In general, small-beginner workshops only apply traditional marketing and run as simple as possible. Problems arise as a result of the management of the marketing management of the workshop owner who is unable to answer the demands of the customer, causing loss of customers. The formulation of the problem in this study is how the integrated marketing services of the Suzuki Magetan workshop? this research is expected to be able to develop knowledge in the field of marketing communications, especially integrated marketing services, as well as providing knowledge to business startups to be used as a reference and help increase the number of customers. Customer is an asset that determines the company's growth and development. This type of research is qualitative descriptive, because it examines the integrated service marketing of a service company and uses qualitative descriptive research methods. Data collection techniques are complete participatory observation, unstructured interviews and documentation to obtain supplementary data. The purpose of this research are to improve the ability of researchers in the field of marketing communication, to be a means for researchers to publish the results of research in national scientific journals, initiating research road maps for researchers.
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Jamaludin, Aqilah, Razilan Abdul Kadir, Dang Merduwati Hashim, Masitah Ahmad, and Ahmad Nazri Mansor. "Impacts of Marketing Mix on the Usage of Library Services towards Library Users' Satisfaction." GATR Global Journal of Business Social Sciences Review 2, no. 3 (August 10, 2014): 29–34. http://dx.doi.org/10.35609/gjbssr.2014.2.3(5).
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Objective - The purpose of this study is to identify the impacts of implementing a marketing mix on the use of library services towards library users' satisfaction. Methodology/Technique - This study will be conducted in quantitative method. Primary data will be obtained by distributing of questionnaires survey of the library users and will be analysed using SPSS, while secondary data will be collected from analysis of literature from previous study. Findings - The marketing mix has a positive influence on the usage of library services towards library users' satisfaction. Novelty - This study is about marketing in library services which will increase the awareness of available library services among library users, and thus lead to library users' satisfaction. Type of Paper - Conceptual Keywords: Library Services; Marketing; Marketing Libraries; Marketing Mix; Users' Satisfaction.
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Othman, Bestoon, and Amran Bin Harun. "The Influence of Service Marketing Mix and Umrah Service Quality on Customer Satisfaction and Customer Loyalty towards Umrah Travel Agents in Malaysia." Technium Social Sciences Journal 22 (August 9, 2021): 553–618. http://dx.doi.org/10.47577/tssj.v22i1.4330.
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In the Malaysian Umrah industry, there are so many new participants selling and offering similar products and services. As a result, Umrah providers must compete to survive in this industry, as there are currently so many competitors. They need to focus on customers’ special needs and preferences to maintain and retain the long-term relationship. Thus, the objective of this study is to examine the relationship between service marketing mix and Umrah service quality on customer loyalty towards Umrah travel agents, and the mediating effect of customer satisfaction in the relationship between service marketing mix/service quality and customer loyalty towards Umrah travel agents in Malaysia. This study explored and integrated two new dimensions (not Ps) for service marketing mix namely after-sale service and marketing communication rather than traditional service marketing mix of 7 P’s. The study’s research framework was supported by the Stimulus-Organism-Response theory. Three of the four main constructs namely; service marketing mix, Umrah service quality and customer satisfaction were conceptualised as second order constructs and assessed via the reflective-formative approach. Customer loyalty which acted as the dependent variable was measured reflectively through seven multi items. All the items were assessed using the 5-point Likert scale. Data was derived from 384 Umrah customers who have used Umrah traveling services. All the constructs such as product, price, promotion, place, people, process, physical evidence, marketing communication, and after-sale service (marketing mix), Umrah service quality includes tangibles, reliability, responsiveness, assurance, and empathy had significant effects on customer satisfaction and customer loyalty. However, second hypothesis Umrah service quality and customer loyalty which were found not significant. Two indirect effect hypotheses to examine the role of customer satisfaction as mediators were accepted as full mediation. The study findings were discussed thoroughly and concluded with a discussion on the implications, the limitation of the study and recommendations for future study.
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Mangobe, Magaliе Mboyo, and Vasil Ilyich Bespiatykh. "MARKETING MIX IN E-COMMERCE." EurasianUnionScientists 4, no. 6(75) (July 21, 2020): 10–12. http://dx.doi.org/10.31618/esu.2413-9335.2020.4.75.852.
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In recent years, the Internet has changed the way we sell and manufacture products, and manage suppliers, customers, and employees. But, the Internet has also made opaque exchanges and fierce competition. The Internet provides an opportunity for direct communication between the enterprise and consumers, which helps to eliminate the barriers that the media are. Thanks to the Internet, the client has more opportunities: to accurately indicate his expectations, the style of the product he is looking for before moving on to the purchase. This change occurs not only at the level of the supplier and client, but also at the level of marketing tools that enterprises use to promote their goods and services. Our goal is to show the methods of electronic integrated marketing, as well as determine which complex provides more opportunities for electronic marketing.
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Rita, Nova. "Hubungan Bauran Pemasaran Jasa Pelayanan Keperawatan dengan Loyalitas Pasien." Jurnal Administrasi Kesehatan Indonesia 3, no. 2 (July 1, 2015): 186. http://dx.doi.org/10.20473/jaki.v3i2.2015.186-203.
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ABSTRACTHigh public interest to go abroad for treatment need to be a particular concern for hospitals in the country. The hospital is not only able to create berkelualitas services but also need to create loyalty to the patient. Loyalty will be created if any implementation of nursing services mix well done. This study aims to determine the relationship of nursing mix shipping services with patient loyalty. This type of survey research with cross sectional analytic study with a sample of 68 people. The way to get the sample with stratified proportional is random sampling. The research result was analyzed by using chi square and logistic regression test. The result of research showed that there is a significant relationship between the marketing mix with nursing service ( product, place, price, promotion, people, and process, as well as physical evidence) with the patient loyalty in which score p > 0,05. A conclusion of the research is simplified that there is a relationship between the marketing mix with hospital service for the patient loyalty. The relationship could be seen at people variable and health insurance with patient loyalty. The development division for service and marketing at hospital is necessary to apply the specific cost as to promote the old patient and the qualified service of nursing. The other major focus want to develop the healthy service of nursing treatment, also provide the patients’ satisfaction, thus it make patients’ loyalty on the installation of hospitality of Ambun Pag.Keywords: mixed, marketing, loyalty, patients
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Artyukhova, Nadiia, Vita Hordiienko, Vira Motrechko, and Serhii Kasian. "Knowledge marketing: M4I-mix model of evaluation." E3S Web of Conferences 307 (2021): 03002. http://dx.doi.org/10.1051/e3sconf/202130703002.
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The article is devoted to studying knowledge marketing as a tool for promoting educational and scientific services from the developer (university) to the consumer (industry and business). The main stages of knowledge generation following the DIKW model and the procedure for their further implementation are shown. Based on the bibliometric analysis of keywords clusters and the most popular research topics in the field of "knowledge marketing", the relevance of implementing the chain "idea - investigation - implementation - industry" was confirmed. The M4I-mix approach is proposed for detailing the main processes occurring at each stage of knowledge marketing and identifying significant indicators that should be influenced. Examples of using the M4I-mix approach to promote educational services and commercialize research results are given.
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Warpindyastuti, Lady Diana. "Pengaruh Bauran Pemasaran Jasa dan Citra Merek terhadap Reputasi Penyelenggara Jasa Pendidikan." Widya Cipta: Jurnal Sekretari dan Manajemen 3, no. 2 (September 30, 2019): 263–68. http://dx.doi.org/10.31294/widyacipta.v3i2.6405.
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Marketing strategy is needed in any business, no exception in the business of education. But for marketing public schools and school image is needed to shape the reputation of the school so that parents are interested in sending their children to the state school. Madrasah Ibtidaiyah Negeri 18 Jakarta also attaches importance to the Service Marketing Mix and Brand Image to build its reputation. So the purpose of this research is to find out how big the influence of Service Marketing Mix and Brand Image both separately (partial) and jointly (simultaneously) on the Reputation of Educational Service Providers in Madrasah Ibtidaiyah Negeri 18 Jakarta. This study uses a quantitative method with a questionnaire of 83 samples from 480 parents of students at Madrasah Ibtidaiyah Negeri 18 Jakarta. Then, the regression equation formula is determined after the validity test, reliability test, normality test, multicollinearity test, heterokedastisitas, and correlation test on each questionnaire results and scores for both the dependent variable and the independent variable. The results showed that the Marketing Mix of Services and Brand Image both separately and together significantly affected the Reputation of Providers of Educational Services in Jakarta 18 Madrasah Ibtidaiyah with 99% accuracy.
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Koojaroenprasit, Sauwaluck. "Services Marketing Mix of Starbucks Coffee in Bangkok, Thailand." Asian Social Science 14, no. 9 (August 30, 2018): 107. http://dx.doi.org/10.5539/ass.v14n9p107.
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The purposes of this study were to identify the importance of services marketing mix influencing the Starbucks consumers in Bangkok, Thailand, to examine the relationship between personal factors and consumer behaviors and to examine the relationship between services marketing mix and consumers behaviors.A questionnaire survey was used. The sample was 400 Starbucks coffee consumers. It was found that the respondents were female and male of 63.90 percent and 36.10 percent respectively. The majority respondents were in age group 21-30 years old, the majority occupation were office workers with level of monthly income more than 30,000 baht. The majority of respondents went to Starbucks coffee 1-2 times a week. The average expenditure of each purchase was 101-200 baht with the beverage size of Grande (16 oz.).The majority favorite beverage was Iced Cappuccino. The reason for buying Starbucks beverages was the flavor of coffee.The results indicated that the most importance of services marketing mix was product, process, people, place, physical environment, promotion and price, respectively. Both personal factors and components of services marketing mix affected consumer behaviors. The results showed that gender affected three consumer behaviors; the frequency of visit at Starbucks shop, cup sizes and favorite beverage. Career affected all five consumer behaviors. Age affected the frequency of visit the Starbucks shop and favorite beverage. While education and income level affected two consumer behaviors; the frequency of visit the Starbucks coffee shop and expenditure of each purchase.
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Sanjaya, Sigit, and Susi Yuliastanty. "The Effect Of The Marketing Mix Service On Loyalty Of Customers With The Satisfaction Of Service As Intervening Variables In Pt Mandala Multifinance Padang City." Jurnal Ilmiah Pendidikan Scholastic 2, no. 2 (October 28, 2018): 179–95. http://dx.doi.org/10.36057/jips.v2i2.279.
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This study aimed to analyze: (1) The effect of services marketing mix to satisfaction on services, (2) The effect of services marketing mix to customer loyalty (3) The effect satisfaction on services to customer loyalty (4) The effect services marketing mix to customer loyalty through satisfaction on service as intervening variable. This type of research is causative, the respondents are customers of Mandala Finance Padang City. The population in this study amounted to 2868 people. Determination of the number of samples by using Slovin Formula, samples were taken with Simple Random Sampling method. This study used sample of 352 people Mandala Finance Customer. Type of this research is the primary data. Primary data in this study were obtained from questionnaires distributed to respondents. Data were analyzed using descriptive and inductive analysis through Structural Equation Model analysis and hypothesis testing using t test (α = 0.05). The research show that: (1) Product, price and physical evidence have significant effect to satisfaction on services (2) Product and price have significant effect to customer loyalty (3) satisfaction on services have significant effect to customer loyalty (4) Product and price have significant effect to customer loyalty through satisfaction on services as an intervening variable.
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Wahyu, Ranny Buggy, Nur Diana, Raditya Koesdijarto Putra, Vinsa Adi Laksana, and Sigit Hermawan. "Studi Netnografi Tentang Keputusan Konsumen Menggunakan Jasa Pesan Antar Makanan Online di Sidoarjo." JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA 18, no. 2 (November 28, 2020): 121–32. http://dx.doi.org/10.29259/jmbs.v18i2.11822.
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ABSTRACT Research Objectives - This study aims to determine the effect of prices, products, promotions and distribution on consumer decisions using online food delivery services. Design / Methodology / Approach - The study was conducted by distributing questionnaires to 200 respondents who used an online food delivery service application, namely the Go-Food, GrabFood, McDelivery, KFC Online Delivery and Pizza Hut Delivery applications. This research uses ethnographic methods Findings - The results found that the decision to use online food delivery service is significantly influenced by e-marketing mix with e-place factor as the most dominant factor, while of all these factors it is known that e-product factors do not significantly influence user decisions online food delivery service in Sidoarjo. Originality / value - This research examines the influence of the marketing mix of prices, products, promotions and distribution with different digital concepts from previous studies that still use the traditional marketing mix concept. Keywords: e-Marketing mix, Consumer decision, Online food delivery.
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Wahyu, Ranny Buggy, Nur Diana, Raditya Koesdijarto Putra, Vinsa Adi Laksana, and Sigit Hermawan. "Studi Netnografi Tentang Keputusan Konsumen Menggunakan Jasa Pesan Antar Makanan Online di Sidoarjo." JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA 18, no. 2 (November 28, 2020): 121–32. http://dx.doi.org/10.29259/jmbs.v18i2.11822.
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ABSTRACT Research Objectives - This study aims to determine the effect of prices, products, promotions and distribution on consumer decisions using online food delivery services. Design / Methodology / Approach - The study was conducted by distributing questionnaires to 200 respondents who used an online food delivery service application, namely the Go-Food, GrabFood, McDelivery, KFC Online Delivery and Pizza Hut Delivery applications. This research uses ethnographic methods Findings - The results found that the decision to use online food delivery service is significantly influenced by e-marketing mix with e-place factor as the most dominant factor, while of all these factors it is known that e-product factors do not significantly influence user decisions online food delivery service in Sidoarjo. Originality / value - This research examines the influence of the marketing mix of prices, products, promotions and distribution with different digital concepts from previous studies that still use the traditional marketing mix concept. Keywords: e-Marketing mix, Consumer decision, Online food delivery.
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Diputra, Gde Indra Surya, and Gede Agus Dian Maha Yoga. "Pengaruh Bauran Pemasaran Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada PT Indomarco Pratama Denpasar Bali." WIDYA MANAJEMEN 2, no. 2 (August 18, 2020): 69–80. http://dx.doi.org/10.32795/widyamanajemen.v2i2.908.
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This study discusses analyzing the marketing mix and service quality of purchasing decisions at PT. Indomarco Pratama Denpasar Bali. This research method is quantitative descriptive using questionnaires as a method of data collection and multiple linear regression analysis using SPSS. The results showed that the promotional mix involved a partial purchase decision of consumers at PT Indomarco Pratama Denpasar Bali by 0.002 <0.05, with a dominant product, price, and promotion indicators, starting to look for indicators of other places, people, physical evidence, processes. PT. Indomarco Pratama Denpasar Bali is 0.003 <0.05, with dominant Empathy, Reliability, Responsiveness indicators, then tangibles indicators, guarantees accepted. Simultaneously the marketing mix and service quality influence the purchasing decision of 0,000 <0.05. These results also answer the three hypotheses of this study. The results show that the marketing mix and the quality of services offered are positive and significant for purchasing decisions. The results have the meaning of increasing marketing mix and service quality, so the purchasing decisions at PT Indomarco Pratama Denpasar Bali will also increase.
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Yusuf, Chaerul Fahmi, and Nur Mawati Mambuhu. "SERVICES MARKETING MIX SERVICES SATISFACTION HOTEL INI LUWUK (CASE STUDY HOTEL ESTRELLA, HOTEL SANTIKA, AND SWISS BEL INN)." Journal of Industrial Engineering Management 5, no. 2 (November 22, 2020): 43–52. http://dx.doi.org/10.33536/jiem.v5i2.668.
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The existence of hotels in Luwuk as part of the development of tourism is expected to continue were able to make improvements in order to meet customer satisfaction. Competition is carried out for hotels is also a travel promotion for the region Banggai as part of improving the economy. The ability of the company or hotel to deserve their services for customer satisfaction with the services provided by the hotel management is essential for the realization of the purpose of moving company on the basis of this profit. The purpose of this study was to determine the marketing mix to the satisfaction of hotel services in Luwuk. The method used in this research is quantitative research methods and uses IBM SPSS Statistics 24 as a data processing tool validity, reliability, correlation and linear regression. The results showed that the marketing mix to the satisfaction of hotel services in Kota Luwuk spread evenly, where none of the hotels mastering seven aspects of customer satisfaction assessment (marketing mix)
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Anugerah Mahmud, Rachmi, Jusni Jusni, and Andi Nur Baumassepe. "Effect of Marketing Mix Strategy on Customer Satisfaction and Loyalty of Mesari Luxury Villas Bali." HASANUDDIN JOURNAL OF BUSINESS STRATEGY 1, no. 4 (December 30, 2019): 19–24. http://dx.doi.org/10.26487/hjbs.v1i4.280.
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Marketing, which has a lot of roles in lodging services, among others, provides services to consumers with friendly satisfaction, provides adequate facilities and operates to benefit.This study aims to determine the effect of Marketing Mix on Customer Satisfaction and Loyalty of Bali's Mesari Luxury Villas. This study uses a descriptive approach and verification research. Descriptive research is research that aims to obtain a description of the characteristics of variables (marketing mix strategy, loyalty and satisfaction). Verification research is a type of research that aims to determine the relationship between variables through a hypothesis testing using path analysis methods with the help of Smart PLS 3.2.8 application. The results showed that partially the marketing mix had a positive and significant effect on customer satisfaction, the marketing mix had a positive and significant effect on customer loyalty, and satisfaction had a positive and significant effect on customer loyalty. The influence indirectly shows that customer satisfaction can mediate the influence of the marketing mix on customer loyalty positively and significantly
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Suroto, Bambang. "Analisis Bauran Pemasaran Jasa Klinik Rawat Jalan pada RSUD di Propinsi Riau." Jurnal Daya Saing 1, no. 3 (October 15, 2015): 247–53. http://dx.doi.org/10.35446/dayasaing.v1i3.32.
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Abstract: Marketing of hospital services is a challenge in the face of existing problems. At the hospital in Riau Province which is the government health facilities provide services which have the concept of the marketing mix 5 P namely: product, price, place, public relations, and positioning. Hospital marketing mix Riau province in line with the conditions mendepankan some key indicators include: product and services that can be offered outpatient services in hospitals and also services to the home or through an intermediary. Then the price is applied based on a predetermined price and cooperate with BPJS in financing and also with local government programs. Besides the problem location is placed in accordance with public demand for health services and coupled with clinics and health centers that serve the public or before reaching the hospital. Information is provided through socialization and implemented on an ongoing basis through various events and the placement of the existing priority health services in the province of Riau.
Keywords: Marketing Mix Hospital Services
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Dermawan, Indra. "THE EFFECT OF PROMOTION MIX OF THE OFF-AIR ENGLISH SERVICE PROGRAM AT RRI PRO2 FM BANDUNG UPON THE LOYALTY OF THE AUDIENCES." Management Journal of Binaniaga 3, no. 02 (December 31, 2018): 1. http://dx.doi.org/10.33062/mjb.v3i2.253.
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This research aims to figure out how the effect of promotion mix of the Off Air English Service Program (ESP) at RRI Pro2 FM Bandung upon the loyality of its audiences, in order to communicate the Off Air English Service Program (ESP) to the audiences of at RRI Pro 2 FM Bandung, RRI has been doing the activity of promotion mix. Referring to Kotler & Armstrong (2008:166), promotion mix is also named Marketing Communication Mix, having the promotion mix the company could communicate the value of the audiences persuasively and develop the relationship with the customers. The writer has applied the theory of Kotler (2009:175) about the promotion mix (marketing communication mix) consisting of eight tools of promotion mix as the basic of the reseach which is promotion, marketing promotion, events and experiences, public relation and publicity, direct marketing, interactive marketing, mouth to mouth marketing, personal selling. Loyalty variable as Y variable, the writer has applied the theory from Grifin (2002:31) the audiences loyalty consists of four characters: (1) makes regular repeat purchase, (2) purchases across products or services line, (3) recommends other products (refers other), and (4) demonstrates on immunity to the full of the competition. Griffin (2002:31). Result of the analysis in this research has applied the method of SEM analysis (Structure Equation Models) indicating that the promotion mix has significantly affected the loyalty of audiences which is 61.9%, however the rest of 38.1% is the contribution of other variables that is not studied. Key words: Promotion Mix, Loyalty of The Audiences.
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Labaso, Syahrial. "Penerapan Marketing Mix sebagai Strategi Pemasaran Jasa Pendidikan di MAN 1 Yogyakarta." MANAGERIA: Jurnal Manajemen Pendidikan Islam 3, no. 2 (January 17, 2019): 289–311. http://dx.doi.org/10.14421/manageria.2018.32-05.
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This study examines the strategies implemented for education marketing services in Islamic education institutions. This research is motivated by the efforts to develop the quality of Islamic education institutions, so that they could compete with other organizations. Education marketing services are intended to create a conducive and stable marketing condition, so as to have a positive impact on the parties involved in the marketing process (both the school as the producer and the community as consumers). Based on the results of the study, which was conducted at the Madrasah Aliyah Negeri (MAN) 1 Yogyakarta, it was found that Islamic education institutions also implement various strategies in marketing their educational services. The marketing strategy in MAN 1 Yogyakarta is carried out through the application of marketing mix theory (products, prices, places, promotions, human resources, physical evidence, and processes) by utilizing its superior competences as an Islamic educational institution that tends to have moderate ideology, so it can target Muslim communities both from traditional and modern backgrounds as the marketing segment of their educational services.
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Prynko, Mariana, and Joanna Chudzian. "The features of marketing mix for non-profit organisations." Annals of Marketing Management and Economics 3, no. 1 (June 30, 2017): 89–107. http://dx.doi.org/10.22630/amme.2017.3.1.9.
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This article examines the concept of marketing mix for non-profit organisations. The authors suggest the use of “4Cs+people”, the elements of which include: consumer solution (mission, sphere of influence, role within the sphere of influence, representing common interests and advocacy, values for target audiences within the sphere of influence, goods and services offered for members, recipients and groups in the wider society), consumer cost (for members, volunteers, clients – service recipients, people and companies making individual financial and in-kind donations, organisations’ own employees, the mass media and legislators, employees of large international foundations and society in general), convenience (the place and means by which events are conducted), communication (advertisement, PR, communication strategy, communication style, how easily information can be found) and people (professionalism, attitude to people and job). We believe that this concept represents special features of the service sphere in general and of non-profit organisation operations in particular.
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Sarifudin, Sarifudin, and Rahendra Maya. "IMPLEMENTASI MANAJEMEN PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN KEPUASAN PELANGGAN DI MADRASAH ALIYAH TERPADU (MAT) DARUL FALLAH BOGOR." Islamic Management: Jurnal Manajemen Pendidikan Islam 2, no. 02 (July 31, 2019): 133. http://dx.doi.org/10.30868/im.v2i02.513.
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The management of marketing education services will be good if done correctly and professionally. The aim of the marketing management of education services is to facilitate the institution in marketing its educational services to the community. The purpose of this study is to be able to find out how the implementation of the mix strategy in the marketing management of education services in the Darul Fallah Integrated Aliyah Madrasah (MAT) Bogor. This scientific research uses qualitative methods by collecting data from field observation activities, interviews with relevant sources, and taking documentation from the research site. The marketing mix of education services in MAT Darul Fallah Bogor includes: (1) Product strategy; (2) Price Strategy; (3) Place Strategy (location); (4) Promotion Strategy; (5) People Strategy; (6) Physical Evendece Strategy; and (7) Process Strategy. In addition, this study also discusses the development of marketing education services in MAT Darul Fallah Bogor from year to year and various kinds of educational services products offered so that consumers are more interested in seeing firsthand the advantages of this school.Keywords: management, marketing, education services, satisfaction.
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S. Rolbina, Elena, Natalia V. Kalenskaya, Aida Z. Novenkova, and Wilfred Isioma Ukpere. "Marketing foundation for retail and office center’s tenant mix." Problems and Perspectives in Management 14, no. 1 (April 11, 2016): 228–34. http://dx.doi.org/10.21511/ppm.14(1-1).2016.11.
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The issues of retail and office center structure formation are developed and presented in the existent literature. This article argues that in each case, these issues need to be refined depending on the location, the number of neighborhood and the surrounding streets’ residents, the presence of other shops and services within walking distance, etc. The purpose of this article is to confirm the abovementioned specificity during the marketing research, in order to evaluate the significance of the factors forming the structure of retail and office center for the population and future tenants. A survey of 200 residents and 100 business owners and managers was conducted. The study’s results allow the formulation of a framework of retail and office center, determining the number of tenants, taking into account their preferences, and getting a list of interested tenants. It also shows the way to facilitate optimization of the layout of the center with regards to the requirements of the anchor tenants, high-footfall shops and customers; to develop the best routes to distribute customers across the floors and center’s zones
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Farantika, Dwiki Yessi, Eri Witcahyo, and Sri Utami. "The Association between Marketing Mix and Decision Process for Choosing Outpatient Health Services." Unnes Journal of Public Health 8, no. 1 (January 31, 2019): 10–15. http://dx.doi.org/10.15294/ujph.v8i1.23049.
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Abstract
The hospital marketing mix is a set of marketing tools used by hospitals in influencing and knowing the response of service buyers. Dr. Abdoer Rahem Situbondo Regional General Hospital experienced a decrease in the number of patient visits over the past three years from 2014 to 2016, respectively 59,537, 53,720 and 47,699. This shows that patient loyalty is reduced. This study aimed to analyze the marketing mix association with the decision process of choosing outpatient health services at Dr. Abdoer Rahem Situbondo Regional General Hospital. The type of research used is analytic with cross-sectional design. Samples of 94 people were taken by systematic random sampling technique and analyzed using the contingency coefficient test with a confidence level of 95%. The results of this study were that type of employment, product mix, price mix, and promotion mix had weak association with the decision process of choosing outpatient health services. While variables that were not associated with the decision process of choosing outpatient health services were age, gender, education level, monthly income and place mix. The conclusion of this study was that the hospital can focus on improving product mix, price mix, and promotion mix.
Abstrak
Bauran pemasaran rumah sakit merupakan seperangkat alat pemasaran yang digunakan rumah sakit dalam mempengaruhi dan mengetahui tanggapan pembeli pelayanan. RSUD dr. Abdoer Rahem mengalami penurunan jumlah kunjungan pasien lama selama tiga tahun terakhir dari tahun 2014 hingga 2016 secara berturut turut 59.537, 53.720 dan 47.699. Hal ini menunjukkan loyalitas dari pasien berkurang. Penelitian ini bertujuan untuk menganalisis hubungan bauran pemasaran dengan proses keputusan memilih pelayanan kesehatan rawat jalan RSUD dr. Abdoer Rahem Situbondo. Jenis penelitian yang digunakan adalah analitik dengan design cross sectional yang. Sampel sebanyak 94 orang yang diambil dengan teknik systematic random sampling dan dianalisis menggunakan uji koefisien kontingensi dengan tingkat kepercayaan 95%. Hasil penelitian ini adalah ada hubungan yang lemah antara jenis pekerjaan, bauran produk, bauran harga, dan bauran promosi dengan proses keputusan memilih pelayanan kesehatan rawat jalan. Sedangkan variabel yang tidak berhubungan dengan proses keputusan memilih pelayanan kesehatan rawat jalan adalah umur, jenis kelamin, tingkat pendidikan, pendapatan per bulan dan bauran tempat. Kesimpulan penelitian ini adalah pihak rumah sakit dapat berfokus pada pembenahan bauran produk, bauran harga, dan bauran promosi.
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Purcarea, Victor Lorin, Iuliana-Raluca Gheorghe, and Consuela-Madalina Gheorghe. "Uncovering the Online Marketing Mix Communication for Health Care Services." Procedia Economics and Finance 26 (2015): 1020–25. http://dx.doi.org/10.1016/s2212-5671(15)00925-9.
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Gutierrez-Leefmans, Catalina, Rosa Maria Nava-Rogel, and Maria Andrea Trujillo-Leon. "Digital Marketing in an Emerging Country: Exploratory Study of the Marketing Mix of SMES with Trust Seal." Revista Brasileira de Marketing 15, no. 2 (June 8, 2016): 207–19. http://dx.doi.org/10.5585/remark.v15i2.3117.
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The study of digital marketing responds to technology changes as part of the digital economy. However, there is little scientific research of this subject in Mexican SMEs. This exploratory research aims to support the Mexican context knowledge through the observation to websites of SMEs with digital trust seal. The digital resources used as part of the marketing mix that can be observed externally in the websites were analyzed. The results showed that the most used resources were social networks, e-mail, those related to navigation ease and the variety of payment options. Nevertheless, other digital resources were underutilized. It was observed, in the SMEs studied, little attention in offering additional benefits and services to the product and low use of resources related to customer service. Despite showing a high interest in social networks, a quarter of the firms with a Facebook page did not give maintenance to it. It is concluded that Mexican SMEs are still at a basic stage in the use of digital resources in the marketing mix and that the marketing mix model is useful to observe the digital resources, but that some resources may belong to more than one element of the mix.
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Zaky, Muhammad Husnan, and Ni Made Purnami. "GREEN MARKETING MIX BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN PRODUK BIG TREE FARMS DI LOTUS FOOD SERVICES." E-Jurnal Manajemen Universitas Udayana 9, no. 2 (February 3, 2020): 678. http://dx.doi.org/10.24843/ejmunud.2020.v09.i02.p14.
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The green marketing mix approach is believed to be able to increase the integration of environmental issues in all aspects of company activities. This study aims to determine the effect of green marketing mix variables (green product, green price, green place and green promotion) on purchasing decisions for Big Tree Frams products. The research sample was determined by a purposive sampling method of 125 consumers. Data collection was carried out by distributing questionnaires to consumers of Big Tree Farms products at Lotus Food Services Jimbaran, Badung. The data analysis technique in this study used multiple linear regression analysis. The conclusions from the results of the study are, Green marketing mix (green product, green price, green place and green promotion) has a positive and partially significant effect on the purchasing decisions of Big Tree Frams products at Lotus Food Services Jimbaran, Badung.
Keyword : Green Marketing Mix,Buying Decision
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Surjaatmadja, Surachman. "MARKETING PERFORMANCE ANALYSIS OF BUILDING PLANNER CONSULTANT." EKUITAS (Jurnal Ekonomi dan Keuangan) 14, no. 4 (September 12, 2018): 415–33. http://dx.doi.org/10.24034/j25485024.y2010.v14.i4.179.
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Marketing Performance Analysis of Building Planner Consultants. (case study in Java). Competition in the industry is becoming very keen,. to win this competition company needs implementative and adaptive marketing program and strategy to deliver the product or service, so that the customer accepts it better than the competitors (superior). The service marketing mix program which have been selected from the market informations, coordinated and colaboration with all of function in the company will give result better. This research aims: To analyze of marketing performance of building planner consultants in Java. The service marketing mix program as marketing planning, segmenting, targeting, positioning, product/services, pricing, promotion, channel distribution, physical evidence, people and price. This research is used the strategic marketing management approach. The characters of this research is descriptive, while research method is survey explanatory, by using the sampling technique of simple random sampling to 140 of Building Planner Consultants. Results of this research indicate that about the marketing planning activities more of firm (about 90%) never do it, only 15.0% they doing the segmentation and 71.42% sometimes they do
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Surjaatmadja, Surachman. "MARKETING PERFORMANCE ANALYSIS OF BUILDING PLANNER CONSULTANT." EKUITAS (Jurnal Ekonomi dan Keuangan) 14, no. 4 (February 2, 2017): 415. http://dx.doi.org/10.24034/j25485024.y2010.v14.i4.2182.
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Marketing Performance Analysis of Building Planner Consultants. (case study in Java). Competition in the industry is becoming very keen,. to win this competition company needs implementative and adaptive marketing program and strategy to deliver the product or service, so that the customer accepts it better than the competitors (superior). The service marketing mix program which have been selected from the market informations, coordinated and colaboration with all of function in the company will give result better. This research aims: To analyze of marketing performance of building planner consultants in Java. The service marketing mix program as marketing planning, segmenting, targeting, positioning, product/services, pricing, promotion, channel distribution, physical evidence, people and price. This research is used the strategic marketing management approach. The characters of this research is descriptive, while research method is survey explanatory, by using the sampling technique of simple random sampling to 140 of Building Planner Consultants. Results of this research indicate that about the marketing planning activities more of firm (about 90%) never do it, only 15.0% they doing the segmentation and 71.42% sometimes they do.
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Solimun, Solimun, and Adji Achmad Rinaldo Fernandes. "The mediation effect of customer satisfaction in the relationship between service quality, service orientation, and marketing mix strategy to customer loyalty." Journal of Management Development 37, no. 1 (February 12, 2018): 76–87. http://dx.doi.org/10.1108/jmd-12-2016-0315.
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Purpose The purpose of this paper is to investigate the mediation effect of customer satisfaction in the relationship between service quality, service orientation, and marketing mix strategy to customer loyalty, in a study in Telkomsel-Indonesia. The product used in this research will take the telecommunication service product categories with a number of products available in the market. In this research, the telecommunication service products of Telkomsel with various features as the research objects were studied. Design/methodology/approach The population of this research is Telkomsel customers who use the products of Halo, As and Simpati, domiciled in Malang, 2016. Since it was impossible to get the exact number of customers, the population in this study is infinite. The study had a sample size of 200 respondents. This research uses the structural equation modeling (SEM) analysis techniques along with AMOS methods. Findings The quality of service, service orientation, and strategy marketing mix applied by the company are not all variables can directly affect customer loyalty, but must first going through satisfaction. Which means that companies must first need to understand what the customer needs through variable service quality, service orientation, and marketing mix strategy so that the customers feel loyal when the level of satisfaction is resolved. The service quality provided by the telecommunications industry needs to be improved in order to improve customer satisfaction and loyalty of telecommunications services, especially for Telkomsel in Malang. Originality/value Originality for this paper shows: mediation effect (using the Sobel test) customer satisfaction on the effect of service quality, service orientation and marketing mix strategy to customer loyalty; location of the study (no previous research for this relationship): telecommunication services in Malang, Indonesia.
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Mbengo, Pinigas, and Maxwell A. Phiri. "Mobile banking adoption: a rural Zimbabwean marketing perspective." Corporate Ownership and Control 13, no. 1 (2015): 195–204. http://dx.doi.org/10.22495/cocv13i1c1p6.
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The purpose of this paper is to explore and discuss the determinants that inhibit mobile banking adoption by the rural unbanked in Zimbabwe. The researchers conducted an extensive literature search. The references consulted were categorically analysed and articles were considered to compile the findings of this paper. The study provides a contribution to practice by providing a better understanding of issues associated with mobile banking diffusion mechanisms that aid the adoption of mobile banking systems. The main findings of the research indicate that there is a slow and often annoying adoption of mobile banking within Zimbabwe by the rural unbanked due to a considerable number of inhibitive factors. This research reveals the nature of adoption that may reliably inform service providers about strategies to consider when appealing to this market segment. The study also shows that mobile banking adoption cannot ignore the use of marketing oriented factors in order to avoid the assumption of being myopic by considering only the product based variables to assess behavioural intention to adopt mobile banking services as identified in Technology Acceptance Model. However, the literature review also reveals that there are virtually no substantive theoretical researches which adequately extend the TAM using all the marketing mix elements. Therefore Technology Acceptance Model is extended using the marketing mix elements to better predict the behavioural intention to adopt mobile banking by the rural unbanked. This research, having studied the behaviour of the rural unbanked, argues that mobile banking service providers are likely to develop tailor-made integrated marketing mix strategies in order to financially include this market segment. The paper recommends for future research to use the additional marketing mix elements of physical evidence, processes and people in the adoption of mobile banking services by the rural unbanked.
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Hutomo, Haristyo Isyarif, and Chandra Wijaya. "ANALYSIS OF MARKETING STRATEGY IN INCREASING ROOM OCCUPATION AT GH UNIVERSAL HOTEL BANDUNG DURING THE COVID-19 PANDEMIC." International Journal of Research -GRANTHAALAYAH 9, no. 7 (July 31, 2021): 61–74. http://dx.doi.org/10.29121/granthaalayah.v9.i7.2021.4072.
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Marketing strategy is an important thing that consists of the marketing mix (7Ps), artificial intelligence, and digital marketing, one of which is useful for increasing hotel occupancy. The marketing strategy is considering the Product, Price, Promotion, Place, People, Physical Evidence, and Process aspects by following the conditions of the COVID-19 pandemic. One of the hotels that have implemented this marketing strategy is GH Universal Hotel Bandung. During the COVID-19 pandemic, the management of GH Universal Hotel Bandung took a marketing strategy based on the marketing mix, improving the quality of hotel products and services, setting lower products and service prices, more intensive promotions, and utilizing various types of online media platforms, and ensure all employees adhere to strict health protocols and supervised throughout the process. Tactical and strategic steps taken by GH Universal Hotel Bandung to increase occupancy by utilizing artificial intelligence including the use of automatic hand , sensor-based sinks, sensor, and computer-based body temperature checkers, automatic booths for spraying disinfectants to guests, as well as utilizing digital marketing as the main promotional media for hotel services and products to support business continuity, including in the hospitality industry.
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Vidyastuti, Heppy Agustiana. "Influence of the Services Marketing Mix and Place Branding on Tourism Destination Image." Revista CEA 7, no. 14 (May 30, 2021): e1646. http://dx.doi.org/10.22430/24223182.1646.
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The aim of this study is to establish if concepts such as the Services Marketing Mix and Place Branding have any influence on Tourism Destination Image. Therefore, it adopted a quantitative cross-sectional exploratory methodology. The average annual population of tourists in Garut District, Indonesia, is 231,563; and, using Slovin’s formula, a sample size of 100 visitors was calculated. To determine if the items used here to measure the variables of the Services Marketing Mix, Place Branding, and Image were reliable and valid, a Pearson correlation test was conducted. Structural equation modeling was implemented to verify the relationships between the variables. The results indicate that neither the Services Marketing Mix nor Place Branding have any influence on the concept of Tourism Destination Image. Therefore, the strategies designed to improve the image of this tourist destination should be focused on other aspects.
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Setyoningrum, Novita. "Strategi Pemasaran Jasa Balik Nama Sertifikat Tanah di Kantor Notaris Etik Pudji Lestari, S.H., M.Kn." Translitera : Jurnal Kajian Komunikasi dan Studi Media 10, no. 1 (March 17, 2021): 32–44. http://dx.doi.org/10.35457/translitera.v10i1.1423.
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The marketing mix is one of the aspects considered by the buyer to be able to decide on the purchase of a product, both goods and services. Services are also referred to as the provision of performance or invisible activities from one party to another. The Notary Office / PPAT Etik Pudji Lestari, SH., MKn has implemented 7P with activities in the form of product, price, place, promotion, people, process and physical awareness in its marketing mix so as to help encourage client interest to take care of returning the name of the certificate to the Notary / PPAT Ethics Pudji Lestari, SH., MKn. In planning the marketing mix, it is necessary to have sequential stages with an emphasis on the circumstances owned by the company. The success or failure of a marketing program carried out by a company depends on how the company is able to build a marketing program that has good effectiveness and efficiency for the implementation of product marketing.
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Radchenko, Yury, Viktoria Marenych, Olga Marchenko, Nadiya Kryvosheeva, Hanna Guzenko, and Tamila Shcheblykina. "Digital transformations of service marketing: theoretical fundamentals and directions." ScienceRise, no. 2 (April 30, 2021): 37–43. http://dx.doi.org/10.21303/2313-8416.2021.001787.
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The conceptual approaches to definition of the purposes, principles and directions of the digital transformation of marketing activity of enterprises offering services according to technologies and methods of Marketing 4.0 have been proved on the basis of modern theories of service marketing. The inclusiveness and customer-focused of digital marketing services have been revealed. The omnichannel of marketing communications on the basis of integration and availability of online and offline channels of service enterprises and clients interaction, digitalization of client managerial experience has been substantiated.
The Object of Research: digital marketing of services in the context of the Marketing 4.0 concept.
Investigated Problem: the essence and directions of digital transformations of marketing activities in the field of services.
Main Scientific results: the inclusiveness and customer-focused of digital marketing communications based on cross-channel interaction and digital managerial models of customer experience have been revealed on the basis of the analysis of theoretical approaches to the characteristics of service marketing and determining the directions of its development in the digitalization of the economy and in accordance with the Marketing 4.0 concept.
Field of Practical Usage of Research Results: practical activity of service enterprises on application of digital marketing mix transformations and marketing communications channels.
Innovative Technological Product: the main principles and directions of marketing services digital transformation, that is inclusiveness and customer-focused of marketing communications, omnichannel as integration and availability of online and offline interaction channels as well as digitalization of customer experience management have been substantiated.
Field of Application of Innovative Technological Product: theoretical researches and practice of digitalization of marketing communications of the service enterprises.
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Resmiatini, Erna, and Insiati Aisyah Hapsari Imanika. "ANALISIS IMPLEMENTASI BAURAN PEMASARAN 7P PADA BANK MUAMALAT KANTOR CABANG BATU – MALANG." DIALEKTIKA : Jurnal Ekonomi dan Ilmu Sosial 5, no. 1 (March 10, 2020): 57–76. http://dx.doi.org/10.36636/dialektika.v5i1.407.
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ABSTRACT
In the midst of Indonesia's population, which is predominantly Muslim, Sharia Banks have begun to show significant developments. Seeing this, conventional banks have also begun adding sharia services in each of their products, in order to maintain the number of existing customers and expand market share. As the first sharia bank in Indonesia, Bank Muamalat Indonesia (BMI) continues its efforts to harmonize various strategies to win competition in the sharia banking industry, one of them is through the 7P’s Marketing Mix. Through this research, the application of the 7P’s marketing mix strategy at the Bank Muamalat Batu-Malang will be analyzed. This research is to add scientific studies in the field of marketing, especially related to the 7P’s Marketing Mix. This research was conducted using a qualitative approach. The results show that the Bank Muamalat Batu - Malang has implemented the 7P’s Marketing Mix well. Even so, it would be better if Bank Muamalat Batu - Malang synergized the 7P’s Marketing Mix that had been implemented, with developing a Customer Relationship Management (CRM) strategy.
Keywords: Marketing, Strategy Marketing, 7P’s Marketing Mix
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Syam, Marleny, Beby Karina Fawzeea Sembiring, Linda Trimurti Maas, and Ade Pranajaya. "The Analysis of Marketing Mix Strategy Effect on Students Decision to Choose Faculty Economics and Business of Universitas Dharmawangsa Medan." International Journal of Multicultural and Multireligious Understanding 6, no. 6 (December 4, 2019): 71. http://dx.doi.org/10.18415/ijmmu.v6i6.1173.
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The education and learning world is one of the development aspects to improve the quality of human resources so that they will be capable to develop themselves. Therefore, every human being is compulsory to learn, whether through formal or informal system. Service marketing mix strategy, especially education services concerning service marketing for higher education is inseparable from the discussion of products (study programs), prices, promotions, places, people, processes and physical evidence. The attraction of marketing mix factors that influence the decisions of university student candidates in choosing the Faculty of Economics and Business, Universitas Dharmawangsa University, Medan. This service marketing mix strategy will determine the student's decision in choosing. Therefore, which marketing mix strategy influences students' decisions in choosing the Faculty of Economics and Business at Universitas Dharmawangsa. Samples of Respondents were seventy-four students of the Faculty of Economics and Business, Universitas Dharmawangsa, Medan. By applying the Partial Least Squares - Structural Equation Model (PLS-SEM) with the SmartPLS V3.2.8 tool, the conclusion of the research results showed that there was a positive and significant effect of price on the decisions in choosing Faculty of Economics, Universitas Dharmawangsa of Medan, positive but insignificant influence between products, promotions, places, people, processes and physical evidence on the student's decision to choose the Faculty of Economics, Universitas Dharmawangsa, Medan. The method of data collection was conducted by documentation, interviews and distribute questionnaires to respondents.
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Oflac, Bengu Sevil, Birce Dobrucalı, Tugce Yavas, and Maria Gabriela Escobar. "Services Marketing Mix Efforts of a Global Services Brand: The Case of DHL Logistics." Procedia Economics and Finance 23 (2015): 1079–83. http://dx.doi.org/10.1016/s2212-5671(15)00457-8.
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Murpraptomo, Saka Haditya, Lilik Noor Yuliati, and Bagus Sartono. "THE INFLUENCE OF MARKETING MIX, PERCEIVED RISK, AND SATISFACTION ON WORD OF MOUTH IN XYZ CLINIC." Journal of Consumer Sciences 4, no. 1 (February 28, 2019): 13. http://dx.doi.org/10.29244/jcs.4.1.13-24.
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The increasing need for health services, peoples who lived in the Pekayon, Bekasi City were given the opportunity to choose the right clinic. Word of mouth is a marketing technique that can be used by clinics. This study aims to analyze the effects of the marketing mix, perceived risk, and satisfaction on word of mouth at XYZ clinic. The research is a descriptive method with a survey using questionnaires and 200 respondents as the sample. Furthermore, the data analysis technique is descriptive with SPSS16.0 software and Structural Equation Model (SEM) with LISREL 8.70. Based on the results, it can be concluded that the marketing mix has a positive effect on perceived risk, marketing mix has a positive effect on satisfaction, perceived risk has a negative effect on satisfaction, marketing mix has a positive effect on word of mouth, perceived risk has a negative effect on word of mouth, and satisfaction has a positive effect on word of mouth. Referring to these conclusions, it can be confirmed that the clinical management of doctor XYZ needs to improve employee services, convenience the patient that this clinic has expert doctors, and utilizing the use of social media as a marketing strategy.
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Heroux, Lise. "A Longitudinal Study of American and Canadian Convenience Store Marketing Strategies." International Business Research 13, no. 8 (July 21, 2020): 66. http://dx.doi.org/10.5539/ibr.v13n8p66.
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Convenience stores are part of the Canadian and American landscape. Consumers depend on them for fuel, coffee, tobacco, snacks, fast-food, bathrooms, and more. Convenience stores account for more than one third of the retail brick-and-mortar sales. Yet, there is a paucity of marketing research on this retail format. The present study examines the marketing strategies of convenience stores in 2008 and 2018, assessing the changes in strategy over a decade in the U.S. and Canada. The findings indicate that convenience stores in both regions have been able to offer products and services that will bring about repeat sales and increase their profitability. Convenience stores offer customers time saving while providing what they value most: fast service, expedient locations, quality customer service and an adapted marketing mix. Although there were more similarities than differences in marketing strategies in both regions, Quebec convenience stores were the most effective in implementing their marketing mix and adapting their strategy. Implications for convenience stores are discussed.
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Noo-urai, Nitchakarn, and Kaedsiri Jaroenwisan. "The Sustainability Marketing Mix for Thai Senior Tourism." International Journal of Social Sciences and Management 4, no. 2 (April 24, 2017): 80–89. http://dx.doi.org/10.3126/ijssm.v4i2.17157.
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This article was studied sustainability marketing mix strategy for Thai senior tourism. Collecting data through focus group discussion. The semi-structured interview used to collect data. The consequence of this research point out suitable product strategy for Thai senior tourism is the design of restroom with flush toilet with side-handrail and anti-slip floor material. In term of Price Strategy, sufficient accommodation cost is in range between 500 to 1,000 baht and entrance fee should not be over 100 baht. Place strategy is concentrated at accessible channel and attraction places information through internet, telephone, and word of mouth. Television media, used as Promotion Strategy, is most satisfactory media for Thai senior, which could be running period during 5:00 AM to 7:00 AM and 5:00 PM to 8:00 PM. In case of Participant strategy, traveling business is supposed to be emphasis on number of staff for this group of tourists that proper ration is a staff per three tourists. The Physical Evidence strategy is underline about decoration base on local identity and enough parking lot. And the process strategy is considered environmental prevention and protection which is use of clean energy or energy saving mechanic in accommodations. The packaging strategy is mention to package tour for senior tourist that provide conveniences and special services from expert staff. For programming strategy is religious festivals, traditional festivals, agriculture festivals, health festivals, etc. And partnership strategy is considered to highlight on business corporation to support Thai senior tourist services and build information center for senior tourists.Int. J. Soc. Sc. Manage. Vol. 4, Issue-2: 80-89
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Durgee, Jeffrey F., and Garo Agopian. "Refurbishing services and how services enhance consumer well-being." Journal of Services Marketing 32, no. 3 (May 14, 2018): 311–21. http://dx.doi.org/10.1108/jsm-11-2016-0395.
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Purpose The purpose of this paper is to explore how services might impact a general consumer sense of everyday well-being or life satisfaction. Design/methodology/approach It was decided to focus on the existential benefits of refurbishing services and see how they might impact owner sense of self and overall life satisfaction. A qualitative study was fielded which consisted of analyses of website testimonials of customers of refurbishing services for products such as pianos, watches, boats, bicycles and other durables. Also analyzed were results from one-on-one qualitative interviews of customers of refurbishing services and selected refurbishers of similar products. Findings The study suggests that refurbish services provide a mix of hedonic and eudaimonic benefits. They provide an enhanced sense of self and general well-being insofar, as the newly restored item connects owners to loved ones, to other collectors or fans and to their own personal life histories. It also connects them to the refurbishers and their “magic”. Insofar as refurbishers invite customer involvement in the process, they co-create how the process will proceed, so customers feel a special involvement and gain an understanding of the workings of the item and how to best use it. Practical implications Refurbishing services might offer, like all the new internet-mediated sharing services, a more sustainable alternative to the buy-and-dispose consumption behaviors found in most world economies. Originality value This paper provides insights into the lives of products after purchase and the roles of relevant service providers. It also provides examples of how service providers in general might deepen and facilitate customers’ feelings about themselves and their daily lives. It shows how service providers can enhance customer hedonic and eudaimonic appreciation of provider knowledge, skills and efforts.
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Kaplan, Avram. "Using the Components of the Marketing Mix to Market Emergency Services." Health Marketing Quarterly 2, no. 2-3 (April 1985): 53–62. http://dx.doi.org/10.1300/j026v02n02_06.
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