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Books on the topic 'Services marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Zeithaml, Valarie A. Services marketing. McGraw Hill, 1996.

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2

Jukova, Evgeniya. Marketing of services. INFRA-M Academic Publishing LLC., 2024. http://dx.doi.org/10.12737/2125940.

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The textbook provides an idea of the service sector in a market economy, marketing research of the service market. The issues of pricing, positioning and branding of services are considered. Special attention is paid to the problems of promoting services, building relationships and consumer loyalty in the service sector. Using specific examples, surveys on the formation of long-term relationships with customers and increasing their satisfaction are revealed. All the necessary materials are included that will allow you to successfully apply marketing tools in the service sector. Meets the requi

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3

Baron, Steve, and Kim Harris. Services Marketing. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24174-3.

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4

Baron, Steve, Kim Harris, and Toni Hilton. Services Marketing. Macmillan Education UK, 2009. http://dx.doi.org/10.1007/978-1-137-16396-7.

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5

Lovelock, Christopher H. Services marketing. 2nd ed. Prentice-Hall International, 1991.

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6

Lovelock, Christopher H. Services marketing. 3rd ed. Prentice-Hall, 1996.

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7

Danyi, Saiki. Services marketing. Oxford Book Co., 2008.

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8

Lovelock, Christopher H. Services marketing. 2nd ed. Prentice Hall, 1991.

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9

E, Clow Kenneth, ed. Services marketing. J. Wiley & Sons, 1998.

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10

Jaḱovski, Boško. Marketing na uslužni dejnosti =: Services marketing. Evropski univerzitet, 2006.

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11

Jaḱovski, Boško. Marketing na uslužni dejnosti =: Services marketing. Evropski univerzitet, 2006.

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12

Ennew, Christine, Nigel Waite, and Róisín Waite. Financial Services Marketing. Routledge, 2017. http://dx.doi.org/10.4324/9781315543765.

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13

Meidan, Arthur. Marketing Financial Services. Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-24475-1.

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14

Farquhar, Jillian Dawes, and Arthur Meidan. Marketing Financial Services. Macmillan Education UK, 2010. http://dx.doi.org/10.1007/978-1-349-92401-1.

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15

Thomas, Richard K. Health Services Marketing. Springer New York, 2008. http://dx.doi.org/10.1007/978-0-387-73606-8.

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16

Listman, Robert J. Marketing accounting services. Dow Jones-Irwin, 1988.

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17

Craig, Sandy. Marketing leisure services. Leisure Futures Ltd, 1989.

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18

Ratios, ICC Business, ed. Direct marketing services. 8th ed. ICC Business Ratios, 1988.

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19

Geoffrey, Naylor, and Institute of Bankers, eds. Marketing financial services. 2nd ed. Institute of bankers, 1986.

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20

Ratios, ICC Business, ed. Direct marketing services. ICC Business Ratios, 1992.

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21

Services Marketing. McGraw Hill Higher Education, 2012.

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22

Zeithaml, Valarie, Mary Jo Bitner, and Dwayne D. Gremler. Services Marketing. McGraw-Hill/Irwin, 2005.

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23

Zeithaml, Valarie, Mary Jo Bitner, and Dwayne D. Gremler. Services Marketing. 4th ed. McGraw-Hill/Irwin, 2005.

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24

Zeithaml, Valarie, and Mary Jo Bitner. Services Marketing. McGraw-Hill/Irwin, 1999.

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25

Zeithaml, Valarie, and Mary Jo Bitner. Services Marketing. 2nd ed. McGraw-Hill/Irwin, 1999.

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26

Bitner, Mary Jo, and Valarie A. Zeithaml. Services Marketing. 3rd ed. McGraw Hill Higher Education, 2002.

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27

Ennew, Christine. Services Marketing. Financial Times Management, 2000.

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28

Wirtz, Jochen, and Christopher Lovelock. Services Marketing. WORLD SCIENTIFIC (US), 2016. http://dx.doi.org/10.1142/y0001.

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29

Wirtz, Jochen, and Christopher Lovelock. Services Marketing. 9th ed. WORLD SCIENTIFIC (US), 2021. http://dx.doi.org/10.1142/y0024.

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30

Srinivasan, R. Services Marketing. Prentice-Hall of India Pvt.Ltd, 2004.

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31

Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D. Services Marketing. McGraw-Hill Education (ISE Editions), 2005.

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32

Services Marketing. Pearson Education, Limited, 1998.

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33

Services Marketing. Palgrave Macmillan, 1995.

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34

Services Marketing. 2nd ed. Palgrave Macmillan, 2002.

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35

Services Marketing. John Wiley & Sons Inc, 2003.

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36

Services Marketing. Mcgrawhill Higher Education, 2012.

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37

Zeithaml, V. Et Al. Services Marketing. MC GRAW HILL, 2009.

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38

Services Marketing. 2nd ed. Palgrave Macmillan, 2002.

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39

Services Marketing. McGraw-Hill Education, 2017.

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40

Services marketing. Oxford University Press, 2004.

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41

McColl. Services Marketing. McGraw-Hill Education, 1997.

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42

Suri, Rohini Gupta. Services Marketing. Anmol Publications Pvt. Ltd., 2002.

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43

COLE, PALMER. SERVICES MARKETING. Longman Higher Education Division (a Pearson Education company), 1995.

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44

Lovelock, Christopher H. Services Marketing. Pearson, 2010.

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45

John, Joby, Stephen Grove, and Raymond Fisk. Services Marketing. Cengage South-Western, 2013.

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46

Gray, David, Andrew Hughes, William Chitty, and Steven D'Alessandro. Services Marketing. Oxford University Press, 2019.

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47

Shanker, Ravi. Services Marketing. Excel Books, 2002.

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48

Yadav, Kamal. Services Marketing. Arise Publishers & Distributors, 2005.

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49

Vedula, Venkata Ramana. Marketing Services. Jaico Publishing House, 2006.

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50

Gray, David, Andrew Hughes, William Chitty, and Steven D'Alessandro. Services Marketing. Oxford University Press, 2019.

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