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Journal articles on the topic 'Services marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Fine, Leslie M. "Services marketing." Business Horizons 51, no. 3 (2008): 163–68. http://dx.doi.org/10.1016/j.bushor.2008.01.008.

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2

Dr., Mohammed Lutfi Ashour. "Services Marketing is Different." International Journal of Business Management and Technology 2, no. 6 (2023): 122–27. https://doi.org/10.5281/zenodo.7655562.

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This study is a systematic reviews research planned to achieve an in-depth understanding for the basic concept of service marketing. The world economy nowadays is increasingly characterized as a service economy. Developing nations have invariably experienced a shift from agriculture to industry and then to the service sector as the main stay of the economy.

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3

Mehkarker, Ms Nikita. "Online Marketing Services." International Journal for Research in Applied Science and Engineering Technology V, no. III (2017): 556–60. http://dx.doi.org/10.22214/ijraset.2017.3103.

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4

Ball, John. "Marketing Arboricultural Services." Arboriculture & Urban Forestry 18, no. 4 (1992): 205–8. http://dx.doi.org/10.48044/jauf.1992.041.

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5

Lee, James R. "Marketing your services." Journal of mental health administration 13, no. 1 (1986): 34–37. http://dx.doi.org/10.1007/bf02828482.

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6

Norman, O. Gene. "Marketing Reference Services." Reference Librarian 23, no. 49-50 (1995): 45–60. http://dx.doi.org/10.1300/j120v23n49_04.

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7

Malhotra, Naresh K., Francis M. Ulgado, James Agarwal, and Imad B. Baalbaki. "International Services Marketing." International Marketing Review 11, no. 2 (1994): 5–15. http://dx.doi.org/10.1108/02651339410061937.

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8

Rodrigue, Christina S. "Marketing Church Services." Services Marketing Quarterly 24, no. 1 (2002): 33–43. http://dx.doi.org/10.1300/j396v24n01_03.

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9

Goplerud, Eric. "Marketing Human Services." Contemporary Psychology: A Journal of Reviews 32, no. 2 (1987): 188. http://dx.doi.org/10.1037/026816.

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10

Maya, José María. "Health services marketing." Revista de la Asociación Colombiana de Dermatología y Cirugía Dermatológica 32, no. 2 (2024): 123–25. http://dx.doi.org/10.29176/2590843x.1967.

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Una institución prestadora de servicios de salud buscando cumplir metas retadoras en venta de servicios que le permitan mejorar sustancialmente sus ingresos económicos y la obtención de importantes excedentes de operación para repartir entre sus socios, decide lanzar un amplio y agresivo plan de mercadeo para posicionarse como la mejor institución de salud en su área en la región. El centro de su campaña de mercadeo es la búsqueda del convencimiento de los pacientes de los estratos socio económicos altos, de que la institución es la única capacitada en la ciudad y la región para atender pacien

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11

Griffiths, A. O. "Marketing veterinary services." Journal of the American Veterinary Medical Association 189, no. 3 (1986): 258–59. https://doi.org/10.2460/javma.1986.189.03.258.

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12

Rudolph, Bennett, and Max L. Densmore. "Marketing Medical Services." Health Marketing Quarterly 3, no. 1 (1985): 19–27. http://dx.doi.org/10.1300/j026v03n01_04.

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13

Davison, Nicky. "Marketing Physiotherapy Services." Physiotherapy 77, no. 12 (1991): 800. http://dx.doi.org/10.1016/s0031-9406(10)61907-4.

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14

Lovelock, Christopher, and Evert Gummesson. "Whither Services Marketing?" Journal of Service Research 7, no. 1 (2004): 20–41. http://dx.doi.org/10.1177/1094670504266131.

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15

Hoffman, Sharon. "Marketing professional services." Journal of Professional Nursing 13, no. 2 (1997): 67. http://dx.doi.org/10.1016/s8755-7223(97)80004-x.

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16

BEATON, GEORGE. "Marketing Physiotherapy Services." Australian Journal of Physiotherapy 35, no. 1 (1989): 25–33. http://dx.doi.org/10.1016/s0004-9514(14)60496-7.

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17

Lee, David E. "Marketing Veterinary Services." Veterinary Clinics of North America: Small Animal Practice 36, no. 2 (2006): 281–95. http://dx.doi.org/10.1016/j.cvsm.2005.11.003.

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18

Johnston, Ben. "Marketing rehabilitation services." Topics in Geriatric Rehabilitation 2, no. 2 (1987): 37–45. http://dx.doi.org/10.1097/00013614-198701000-00008.

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19

Lacy, Frank. "Marketing Professional Services." Journal of Professional Services Marketing 3, no. 3/4 (1988): 9–22. http://dx.doi.org/10.1300/j090v03n03_03.

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20

Features Submission, Haworth Continuing. "Marketing Legal Services." Journal of Professional Services Marketing 6, no. 1 (1991): 3–6. http://dx.doi.org/10.1300/j090v06n01_02.

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21

Fielden, John S., Chadwick B. Hilton, and William H. Motes. "Educational Services Marketing." Journal of Professional Services Marketing 8, no. 2 (1993): 191–205. http://dx.doi.org/10.1300/j090v08n02_17.

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22

Denis, Joe. "Marketing Professional Services." Journal of Professional Services Marketing 11, no. 2 (1995): 5–21. http://dx.doi.org/10.1300/j090v11n02_02.

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23

Kendall, K. W. "Services marketing association." Annals of Tourism Research 15, no. 2 (1988): 278–79. http://dx.doi.org/10.1016/0160-7383(88)90093-x.

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24

Bowen, John. "International Services Marketing." Annals of Tourism Research 16, no. 2 (1989): 275. http://dx.doi.org/10.1016/0160-7383(89)90075-3.

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25

Galvin, Carol. "Corporate marketing services." Competitive Intelligence Review 3, no. 3-4 (1992): 90–91. http://dx.doi.org/10.1002/cir.3880030324.

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26

Jan, Anisa. "Services Marketing Theory Revisited: An Empirical Investigation into Financial Services Marketing." IOSR Journal of Business and Management 4, no. 4 (2012): 36–45. http://dx.doi.org/10.9790/487x-0443645.

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27

Honjo, Seiichiro. "Services with Care:." Japan Marketing Journal 43, no. 2 (2023): 42–53. http://dx.doi.org/10.7222/marketing.2023.049.

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28

TKATCHUK, S.V., V.A. STETSENKO, S.A. STAKHURSKA, and V.A. STAKHURSKIY. "System of marketing services: the content and interaction of components." Market Relations Development in Ukraine №3(214)2019 132 (May 8, 2019): 87–95. https://doi.org/10.5281/zenodo.2678067.

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The subject of research – components of marketing systems for the sphere of intangible production, their specificity and interconnection. The purpose of the article is to determine the specification of the components of the success of each of the currently offered types of marketing of the intangible sphere and to study the interaction system between them. Methodology of work – the system approach (for the formation of the system of internal marketing of the enterprise), the generalization (in developing the model of service marketing), induction and deduction (in the study of the

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29

Vasantha, D., and Ameet Kumar Joshi. "Marketing of library services." Journal of Library and Information Communication Technology 9, no. 2 (2020): 70–72. http://dx.doi.org/10.5958/2456-9399.2020.00017.6.

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30

Ayyagari, Madhavi, Sanjai Parahoo, and Heather Lea Harvey. "Marketing of Public Services." Economic Analysis 51, no. 1-2 (2018): 60. http://dx.doi.org/10.28934/ea.18.51.12.pp60-78.

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Public services are provided by government and have been traditionally supply-oriented. Changing citizen expectations put pressure on government agencies and public sector organizations to be accountable for efficiency and effectiveness. Further, the quest to enhance international competitiveness by ranking high in the echelons of world’s best governments, led to the adoption of proven marketing philosophy and methodologies in the domain of public service as well. The present study aims at examining the impact of Service quality, Reputation and Consumer Engagement on Customer Perceived Value,

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31

Boz, Mustafa. "Creative marketing in services." European Journal of Service Management 17 (2016): 5–11. http://dx.doi.org/10.18276/ejsm.2016.17/1-01.

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32

Arditi, David, and Larry Davis. "Marketing of Construction Services." Journal of Management in Engineering 4, no. 4 (1988): 297–315. http://dx.doi.org/10.1061/(asce)9742-597x(1988)4:4(297).

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33

Wright, Robert E., and Joseph C. Miller. "Marketing of Recycling Services:." Journal of Nonprofit & Public Sector Marketing 4, no. 1-2 (1996): 33–49. http://dx.doi.org/10.1300/j054v04n01_05.

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34

Delene, Linda M. "Marketing Postsecondary Health Services." Journal of American College Health 36, no. 4 (1988): 229–34. http://dx.doi.org/10.1080/07448481.1988.9939018.

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35

Kautzmann, Lisette N. "Marketing Occupational Therapy Services." Occupational Therapy In Health Care 2, no. 2 (1985): 91–101. http://dx.doi.org/10.1080/j003v02n02_10.

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36

Sweeney, Robert E. "Marketing Emergency Care Services." Journal of Ambulatory Care Marketing 1, no. 1 (1987): 13–15. http://dx.doi.org/10.1300/j273v01n01_03.

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37

Conway, Tony, and Stephen Willcocks. "Relationship‐based services marketing." International Journal of Public Sector Management 13, no. 1 (2000): 68–84. http://dx.doi.org/10.1108/09513550010334498.

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38

Cole, Henry. "Marketing Real Estate Services." Services Marketing Quarterly 25, no. 2 (2003): 43–53. http://dx.doi.org/10.1300/j396v25n02_04.

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39

Kordek, Dolores. "Marketing Your Dispensing Services." Seminars in Hearing 7, no. 02 (1986): 175–80. http://dx.doi.org/10.1055/s-0028-1091453.

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40

Kanso, Ali, and Philip J. Kitchen. "Marketing consumer services internationally." Marketing Intelligence & Planning 22, no. 2 (2004): 201–15. http://dx.doi.org/10.1108/02634500410525869.

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41

TERRY, BOBBYE R. "Marketing Private Duty Services." Nursing Management (Springhouse) 20, no. 3 (1989): 57???59. http://dx.doi.org/10.1097/00006247-198903000-00012.

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42

STAHL, DULCELINA A. "Marketing Subacute Care Services." Nursing Management (Springhouse) 25, no. 12 (1994): 19???24. http://dx.doi.org/10.1097/00006247-199412010-00003.

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43

Md. Shahidul Islam, Zahid. "Marketing of Bank Services:." DIU Journal of Business and Entrepreneurship 3, no. 01 (2008): 60–72. http://dx.doi.org/10.36481/diujbe.v03i1.6zdwsb02.

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This paper focuses on the financial product marketing strategies adopted by different Private Commercial Banks in Dhaka city with a view to identify what they are now doing in this regard and what are the future prospects of marketing of financial products. The financial service sector in Bangladesh is now quite competitive to deal with changing environment. A number of external forces have exerted influences on the sector, including socio-economic, regulatory and technological factors. Changes to regulatory environment undoubtedly have had the greatest impact on this sector. Technology has al

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44

Kautzmann, Lisette. "Marketing Occupational Therapy Services." Occupational Therapy In Health Care 2, no. 2 (1985): 91–101. http://dx.doi.org/10.1300/j003v02n02_10.

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45

Easingwood, Christopher J., and David C. Arnott. "Priorities in Services Marketing." International Journal of Service Industry Management 2, no. 2 (1991): 20–37. http://dx.doi.org/10.1108/09564239110136839.

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46

Morgan, Phillip. "Marketing planning for services." Journal of Retailing and Consumer Services 5, no. 4 (1998): 260–61. http://dx.doi.org/10.1016/s0969-6989(97)00009-x.

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47

Kennedy, Ellen J., and Leigh Lawton. "Ethics and services marketing." Journal of Business Ethics 12, no. 10 (1993): 785–95. http://dx.doi.org/10.1007/bf00881311.

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48

Pope, Ralph. "Marketing Financial Planning Services." Journal of Professional Services Marketing 3, no. 3/4 (1988): 297–304. http://dx.doi.org/10.1300/j090v03n03_24.

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49

Myers, Thomas A., and Heiko de B. Wijnholds. "Marketing Privatized Public Services." Journal of Professional Services Marketing 5, no. 2 (1990): 39–60. http://dx.doi.org/10.1300/j090v05n02_05.

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50

Jozefowicz, Benedict M. "Marketing/Selling Professional Services." Journal of Professional Services Marketing 5, no. 2 (1990): 61–76. http://dx.doi.org/10.1300/j090v05n02_06.

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