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Dissertations / Theses on the topic 'Sex role in mass media. South Africa'

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1

Buthelezi, Thabisile M. "Body Image : Gender Subtexts in the Popular Print Media Available in South Africa at the beginning of the 21st Century." Thesis, University of Zululand, 2001. http://hdl.handle.net/10530/510.

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A dissertation submitted in fulfillment of the requirements for the degree of D. Litt. In Communication Science University of Zululand, 2001.<br>In this dissertation, I present the results of an analysis of the role of female body image in the promotion of commercial products in magazines that are available in South Africa at the beginning of the 21st century. The South African legislation is progressive towards promoting gender equality. But the central problem is that there are still gaps between the progressive legislation and the attitudes and beliefs of South Africans towards gender equal
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2

McCance-Price, Maris. "Making sense of Men's Health: an investigation into the meanings men and women make of Men's Health." Thesis, Rhodes University, 2006. http://hdl.handle.net/10962/d1002919.

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This study investigates the popular pleasures produced by readers of men's magazines, focusing primarily on the publication, Men's Health, which represents a new type of magazine catering for men. Using qualitative research methods such as textual analysis and reception analysis, the study explores the pleasures produced by both men and women from the consumption of such texts. The theoretical perspective of cultural studies informs this project, an approach that focuses on the generation and circulation of meanings in society. Focusing on the notion of the active audience and Hall's encoding/
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3

Kafaar, Zuhayr. "The combined influence of new information and communication technologies and gender on self-esteem and social support." Thesis, University of the Western Cape, 2005. http://etd.uwc.ac.za/index.php?module=etd&amp.

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<p>This study discussed the effect of new information and communication technologies use on adolescents. The research also assessed whether gender and frequency of use of new information and communication technologies would interact to influence self-esteem and social support from family and friends.</p>
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4

Legge, Janet Helen. "Post-feminism in Cosmopolitan and For Him magazine (FHM) : a critical analysis." Thesis, Rhodes University, 2013. http://hdl.handle.net/10962/d1005956.

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Cosmopolitan and For Him Magazine (FHM) are, at present, both the most widely read and, therefore, the most popular "white" consumer magazines in South Africa. They both appeal to young audiences of between 18 and 34 years of age, approximately, and target middle-class, educated groups of readers. My interest in Cosmopolitan and FHM lies in their ability to influence and shape their readers' actions, values, identities and relationships, in particular with the other gender. My analysis is focused on the cover pages and the Editor's letters of six copies of each magazine, ranging from April to
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5

Scott, Robert James. "The best a man can get? : an analysis of the representation of men within group situations in the advertising copy of Men’s Health and FHM from December 2006 through May 2007." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1013576.

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This study examines the production of masculinity in the advertisements of South Africa’s two most popular men’s lifestyle magazines, FHM and Men’s Health. I specifically focus on advertisements, as I argue that they play a crucial role in the re‐production of prominent discursive formations. Informed by a poststructuralist framework this study adopts Foucault’s notions of discourse, power and the constitution of the subject. Gender is conceived of within power relations, with a hierarchical relationship between masculinities and femininities. The gendered subject is also viewed as being const
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6

Jangara, Juliana. "“Beautiful powerful you” : an analysis of the subject positions offered to women readers of Destiny magazine." Thesis, Rhodes University, 2011. http://hdl.handle.net/10962/d1013395.

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Women's magazines are popular cultural forms which offer readers representations intended to advise women on how to work towards and achieve idealised femininities. They perform such a function within the wider socio-historical context of gender relations. In a country such as South Africa, where patriarchal gender relations have historically been structured to favour men over women and masculinity over femininity, the representation of femininity in contemporary women's magazines may serve to reinforce or challenge these existent unequal gender relations. Informed by a feminist poststructural
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7

Bonnes, Stephanie Marie. "Gender and racial stereotyping in rape coverage: an analysis of rape coverage in Grocott's Mail." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1002972.

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This thesis analyzes rape coverage in a Grahamstown newspaper, Grocott’s Mail. Critical discourse analysis is used to discuss and analyze articles about rape that appear in Grocott’s Mail between October 14th 2008 and October 29th 2009. Drawing on existing literature on ‘rape myths’ in media coverage of rape, this thesis argues that Grocott’s Mail perpetuates racial and gender stereotypes through the way in which it reports on rape. While not all of the articles included in the analysis use rape myths, most use one or more when discussing rape incidents. Specifically, Grocott’s Mail tends to u
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8

Ranchod, Amisha. "An investigation into the representation of women in South African Cosmopolitan Magazine advertisements of 2004." Thesis, Nelson Mandela Metropolitan University, 2007. http://hdl.handle.net/10948/784.

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This study investigates the representations of women in advertisements featured in South African Cosmopolitan magazine published in 2004 so as to critically analyse the stereotypes of women it presents, the institutional mechanisms behind this and its implications for gender ‘constructions’. By using a random cluster sample, 60 advertisements found in Cosmopolitan were analysed to examine the stereotypical portrayals of women within its imagery. In addition, survey questionnaires were distributed amongst female students to determine whether exposure to advertisements featured in Cosmopolitan m
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9

Boonzaier, Christiaan Nicolaas. "Flashing boobies and naughty no-no’s: a media-historiographical overview of the pornographic magazine in South Africa, 1939 to 1989." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/86342.

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Thesis (MPhil)-- Stellenbosch University, 2014.<br>ENGLISH ABSTRACT: Pornography in South Africa has only been legal for a mere 16 years, but is preceded by a 126-year history of inutile South African government attempts to suppress and curb it at its borders. To date, pornography as a research field has been largely overlooked by South African researchers, who have either mostly opted to choose fields that are socially more acceptable, or assumed that pornography was not present in the country before the 1980s and 1990s. This research, however, prefers to differ. The study investigates a minu
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10

Kirsten, Marnell. "Alternative to what? : the rise of Loslyf magazine." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/86663.

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Thesis (MA)--Stellenbosch University, 2014.<br>ENGLISH ABSTRACT: In this study I analyse the first year of publication of Loslyf, the first and, at the time of its launch in June 1995, only Afrikaans pornographic magazine. The analysis comprises a historical account of its inception as relayed mainly by Ryk Hattingh, the first editor of Loslyf and primary creative force behind the publication. Such an investigation offers valuable insights into an aspect of South African media history as yet undocumented. As a powerful contributor to an Afrikaans imaginary, emerging at a time of political
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11

Deiner, Catherine Anne. ""Soap operas as a platform for disseminating health information regarding ART and the use of 'reel' versus 'real' role models"." Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1017783.

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The media, through development communication and edutainment, plays a critical role in the transformation of societies. In line with this, this thesis discusses the extent to which commercially driven prosocial soap operas can provide a platform for public health messaging, in the context of the HIV/AIDS epidemic in South Africa, for antiretroviral treatment (ART) and for encouraging ART adherence to foster national development. Furthermore, this thesis examined the potential of celebrities as HIV/AIDS ambassadors and the potential of both fictional characters and ‘real-life’ celebrities to di
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12

Sesanti, Simphiwe Olicius. "The political role of black journalists in Post-apartheid South Africa : the case of the City Press – 1994 to 2004." Thesis, Stellenbosch : University of Stellenbosch, 2011. http://hdl.handle.net/10019.1/17833.

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Thesis (PhD )--University of Stellenbosch, 2011.<br>ENGLISH ABSTRACT: This study investigated the political role of the City Press. black journalists in post-apartheid South Africa. Taking into consideration its ownership by a white media company, the study investigated the role played by African cultural values in the execution of their tasks with a particular focus on the period 1994 to 2004. The interest in the role played by African cultural values in the execution of the City Press. black journalists. tasks, and in the issue of the newspaper.s white ownership, was driven by an obser
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13

Moyo, Rachel. "Exploratory study of the University of Fort Hare students' perception of the role of global television in cultural homogenisation." Thesis, University of Fort Hare, 2013. http://hdl.handle.net/10353/d1005988.

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The implications of globalisation in African societies raise an interesting debate and also pose a challenge to 21st century scholars of media/cultural tradition. While the media/cultural imperialism theory views global media as perpetuating cultural imperialism, revisionist theories of the media such as the audience reception theory argue against this, saying that media texts can be negotiated with. Both sides have always provided facts to argue their cases and the argument between them remains fluid. This study, which is a quantitative survey of some University of Fort Hare students’ percept
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14

Stent, Alison. "Reading the Sowetan's mediation of the public's response to the Jacob Zuma rape trial: a critical discourse analysis." Thesis, Rhodes University, 2007. http://hdl.handle.net/10962/d1002940.

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In this minithesis I conduct a critical discourse analysis to take on a double-pronged task. On the one hand I explore the social phenomenon of the contestation between supporters of then-ANC deputy president Jacob Zuma and supporters of his rape accuser. The trial, which took place in the Johannesburg High Court between mid-February and early May 2006, stirred intense public interest, both locally and internationally. The performance of thousands of Zuma’s supporters and a far smaller number of gender rights lobby groups, both of whom kept a presence outside the court building throughout the
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15

Nodoba, Todani. "The political role of black women journalists in post-apartheid South Africa : Sowetan (1994-1999)." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/18112.

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Thesis (MPhil)--Stellenbosch University, 2011.<br>ENGLISH ABSTRACT: Black journalists in South Africa have played a crucial role in exposing the political oppression of black South Africans during the Apartheid era. In this regard the Sowetan newspaper made a great contribution. However, the political role that black women journalists played at the Sowetan has been ignored, before and after 1994. After 1994, political black women journalists at the Sowetan continued to make strides despite the hostile environment that these women journalists worked in. The limitation of beats and assignm
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16

Ghebreysus, Weldu Ghebreselasie. "An investigation into the stereotypical representation of gender roles in advertising : a case study of advertisements from a cross-section of popular South African weekly and bi-weekly newspapers." Thesis, 2004. http://hdl.handle.net/10413/6696.

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This study was designed to investigate the representation of gender roles in advertisements in popular South African newspapers, namely, the Sunday Times, Rapport, City Press, Post and Ilanga. The literature reviewed shows that media play a role in agenda setting and reinforcing existing gender role stereotypes through advertising. The study focused on the trend towards equal representation of gender roles in advertisements in popular South African newspapers. The research revealed some stereotypical representations of women in the newspapers. Although women were depicted in a variety of profe
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17

Barker, Ruchelle. "Discursive representations of femininity in a contemporary South African women's magazine : a social constructionist approach." Diss., 2012. http://hdl.handle.net/10500/6030.

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In this dissertation, the researcher presents the findings of a discourse analytic enquiry on the construction of femininity within a contemporary South African magazine. It is argued that gender is a social construction and that women’s magazines provide a channel through which discourse of femininity reaches women. These discourses in women’s magazines are often narrow and stereotypical in nature which may limit the development of women’s feminine gender identities. A discourse analytic approach was utilised to reveal the different discourses of femininity within a contemporary women’s maga
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18

Fernandes, Carla Maria da Silva. "The role of mass media socialisation in juvenile delinquency." Diss., 2003. http://hdl.handle.net/10500/2465.

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When It comes to the basic perspectives on personal and social reality, it is commonly assumed that these perspectives are learned within the parent-child relafionship. As a result, the family has been typically accorded a place of primary importance the explanation of socialisation. But another influence has been lurking in the background- the mass media . Media influence upon ~hildren has generally been assumed to be significant, with powerful, long lasting consequences. However, traditional explanatory attempts have predominantly dealt with the effects of media violence on juvenile
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19

Koba, Yolo Siyabonga. "Practices of pleasure: investigating pornography consumption in South Africa." Thesis, 2017. https://hdl.handle.net/10539/24557.

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A dissertation submitted to the Faculty of Art, University of the Witwatersrand, Johannesburg, in fulfilment for the degree of Doctor of Philosophy in Media Studies, 2017<br>ABSTRACT Practices of Pleasure: Exploring porn consumption in South Africa Despite its enormous global lucrative charge, porn remains an under-researched topic in media studies, especially in Africa. Consumption theories which shed light on how people acquire, use and dispose of products (Aldridge 2003) can be used to explain the various ways people attain pornography and their motivations. In the context of South Afri
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20

Koole, Gregory Thabang. "Doek and dagger, smoke and mirrors: how has the print media represented women of #FeesMustFall 2015?" Thesis, 2017. https://hdl.handle.net/10539/24586.

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A research report submitted to the Faculty Humanities, University of the Witwatersrand, Johannesburg, in partial fulfilment of the requirements for the degree of Master of Art (Industrial Sociology), September 2017<br>In this report I look at women's representation in #FeesMustFall, which is a student led protest movement that began in mid-October 2015 in response to an increase in fees. The core question posed in this project is how has the print media have been reported in a selection of newspapers pertaining to the women of #FMF 2015, honing in on 77 articles written about #FMF, and arguing
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21

Bailey, Candice Bronwyn. "Writing between the fine lines of democracy: the role of the media in entrenching democracy in South Africa." Thesis, 2016. http://hdl.handle.net/10539/21865.

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A Dissertation present in partial fulfilment of the requirements for the Master of Arts Degree in the Political Studies, Faculty of Humanities at the University of the Witwatersrand, Johannesburg, 2016<br>Pending legislation in South Africa in the form of the Protection of State Information Bill presents an unprecedented threat to freedom of the press in post-apartheid South Africa. Like most countries globally, there have been tensions between the ruling party, which represents the state and the media, who argue that freedom of the press is critical to democracy. Both are institutions that c
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22

Manoim, Irwin Stanley. "The black press 1945-1963: the growth of the black mass media and their role as ideological disseminators." Thesis, 2009. http://hdl.handle.net/10539/7460.

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23

Atagana, Michelle Ishioma. "Blogging : investigating the role played by blogs in contemporary South African journalism and the public sphere." Thesis, 2009. http://hdl.handle.net/10413/363.

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This thesis seeks to investigate the role that blogs play in contemporary South African journalism through examining six blogs in the South African blogosphere and their content choices. This thesis draws on four key theoretical frameworks around which the research questions have been formulated: New Media and Journalism, Journalistic Blogging, Audiences and the Public Sphere. There are three key research questions: 1. What is the role played by blogging in contemporary South African journalism? 2. To what extent has the blogosphere become a Public Sphere? 3. How have blogs influenced/changed/
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24

Baron, Philip Reeve. "Music, sex, and religiosity : a cybernetic study on South African university students' use and interpretation of music media." Thesis, 2016. http://hdl.handle.net/10500/22659.

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For many people music is an important aspect of their daily life. Music preference is a complex subject tied to social identity, personality, leisure activities, religion, family and friends, and so forth. Music is also a form of expression, which is communicated to the public over various mediums and formats. The themes depicted in music media (music in the form of television, radio, and internet sources, both auditory and visually presented) are vast owing to the array of different artists and their individual worldviews that they put on offer for the public. The lyrical content and/or image
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25

Molokomme, Letieka Aubrey. "The educational role of the South African Broadcasting Corporation (Television) in postapartheid South Africa : a case study of shift." Diss., 2021. http://hdl.handle.net/10500/27706.

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The study investigates the educational role of the public service broadcaster in post-apartheid South Africa. The aim was to investigate the educational role of the programme Shift as part of the content offering of the public broadcaster and the extent to which it satisfies the educational needs of its audiences. The main objective of the study is to investigate factors that influence the educational role of the SABC. The study focused on three different forms of educational television which are the formal, informal and no-formal education. The theoretical point of departure is the critical p
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26

Kankuzi, Sydney Friendly. "Advertising as culture : a study of how television advertisements represent work in South Africa." Thesis, 2004. http://hdl.handle.net/10413/6358.

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The present study investigates how television advertising represents work in South Africa. It uses the 1998 Employment Equity Act as an index of analysis. Using the contructionist approach to media representations and a re-examination of George Gerbner's cultivation hypothesis as its point of departure the study examines fifty-four television advertisements that were randomly selected over a four week period SABC 1, 2 and 3, and e.tv. Overall the study points out that images of work that are portrayed by television adverting in South Africa tend to marginalise certain demographic groups in cer
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