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Dissertations / Theses on the topic 'Sexual identity management strategies'

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1

Sahin, Poyraz. "Discrimination perçue au travail et (ré)aménagements identitaires de jeunes recrues d'orientation sexuelle minoritaire." Thesis, Paris 10, 2018. http://www.theses.fr/2018PA100112.

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L’étude conduite porte sur l’exploration de la période d’intégration des nouvelles recrues se reconnaissant une orientation sexuelle homosexuelle ou bisexuelle. A partir d’une recherche qualitative, nous posons l'hypothèse générale selon laquelle les processus d’intégration, de socialisation organisationnelle et de construction des intentions professionnelles d’avenir seraient influencés par la présence de normes hétérosexistes et d’une discrimination perçue au travail, d’une part, et par l’identité sexuelle construite antérieurement dans les différentes sphères de vie d’autre part. Nos donnée
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Niens, Ulrike Christine Paula. "Identity management strategies in Northern Ireland." Thesis, University of Ulster, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.274554.

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3

Rummell, Christina M. "Testing an Empirical Model of Workplace Sexual Identity Management." University of Akron / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=akron1384802585.

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4

Koc, Yasin. "Identity threat and coping strategies among highly stigmatised sexual and ethnic minorities." Thesis, University of Sussex, 2018. http://sro.sussex.ac.uk/id/eprint/75226/.

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5

Perez, Kimm M. "The effects of gender conformity/nonconformity and ethnic identity on workplace sexual identity management among LGB African Americans." Thesis, Capella University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3729779.

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<p> The study investigated the impact of ethnicity and gender on sexual orientation disclosure in the workplace. A total sample of 129 African American lesbian, gay, or bisexual (LGB) workers between 20 and 61 years of age completed an online survey on PsychData. Respondents were given several measures to determine their ethnicity, gender conformity, and workplace sexual identity coping strategies. A 2x2 multivariate analysis of variance was used to examine the differences between the independent variables (gender conformity/nonconformity and ethnic identity) and dependent variables (passing,
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Stanley, Samantha Joan. "Targeting Young Adult Smokers' Multiple Identity Gaps and Identity Management Strategies for Behavior Change: An Application of the Communication Theory of Identity." Thesis, The University of Arizona, 2016. http://hdl.handle.net/10150/612611.

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The purpose of this thesis is to determine through focus groups and individual interviews the identity gaps experienced by young adult smokers, the strategies they enact to minimize or avoid identity gaps, and contexts in which layers of identity are aligned in order to target those sites in future smoking cessation health campaign messages. Engaging in stigmatized health behaviors, like smoking, impacts the messages individuals receive from other people and the media about their health, identity, and behaviors, and the way they communicate about themselves. Michael Hecht's (1994) communicatio
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McLane, Teryl A. "From the top: Impression management strategies and organizational identity in executive-authored weblogs." Master's thesis, University of Central Florida, 2012. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5433.

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This research examines impression management strategies high-ranking organizational executives employ to create an identity for themselves and their companies via executive authored Weblogs (blogs). This study attempts to identify specific patterns of impression management strategies through a deductive content analysis applying Jones' (1990) taxonomy of self-presentation strategies to this particular type of computer mediated communication. Sampling for this study (n=227) was limited to blogs solely and regularly authored by the highest-ranking leaders of Fortune 500 companies. The study reve
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8

Kolb, Kenneth Hugh Kleinman Sherryl. "Identity and emotion management among advocates and counselors for victims of domestic violence and sexual assault." Chapel Hill, N.C. : University of North Carolina at Chapel Hill, 2008. http://dc.lib.unc.edu/u?/etd,1753.

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Thesis (Ph. D.)--University of North Carolina at Chapel Hill, 2008.<br>Title from electronic title page (viewed Sep. 16, 2008). "... in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the Department of Sociology." Discipline: Sociology; Department/School: Sociology.
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Leclercq, Eric. "Management strategies to control sexual maturation in sea-reared Atlantic salmon (Salmo salar L.) : biomass management, light-manipulation and sterility." Thesis, University of Stirling, 2010. http://hdl.handle.net/1893/2656.

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Pre-harvest sexual maturation in farmed Atlantic salmon, Salmo salar, remains a key biological bottleneck compromising biomass and financial output, production predictability, environmental respect, stock welfare and the overall sustainability of the on-growing industry. The management practices currently in place are not optimized and events of high maturation rate are still sporadically observed. From an ecological perspective, the escape of reproductively competent, domesticated Atlantic salmon constitutes a threat to the integrity of wild stocks. The forecasted expansion of the Scottish sa
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10

Rubinsky, Valerie. "Extending Sex as an Intergroup Arena: Testing the Mediating Role and Management of Identity Gaps in Sexual Communication on Relational, Sexual, and Health Outcomes in “Non-Normative” Relationships." Ohio University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou155559131230807.

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11

Berg, Sara E. "Recommendations for a comprehensive identity theft victimization survey framework and information technology prevention strategies /." Link to online version, 2006. https://ritdml.rit.edu/dspace/handle/1850/1647.

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12

Brito, Jaqueline Gil. "Estratégias pró-ativas da diversidade sexual nas organizações." Escola de Administração da Universidade Federal da Bahia, 2014. http://repositorio.ufba.br/ri/handle/ri/17219.

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Submitted by Tatiana Lima (tatianasl@ufba.br) on 2015-03-19T19:15:57Z No. of bitstreams: 1 DISSERTAÇÃO JAQUELINE FINAL REVISADA 19-11 PDF 2.pdf: 732032 bytes, checksum: f0a83366ee041c41ae014c3c6a502029 (MD5)<br>Approved for entry into archive by Tatiana Lima (tatianasl@ufba.br) on 2015-03-20T19:13:27Z (GMT) No. of bitstreams: 1 DISSERTAÇÃO JAQUELINE FINAL REVISADA 19-11 PDF 2.pdf: 732032 bytes, checksum: f0a83366ee041c41ae014c3c6a502029 (MD5)<br>Made available in DSpace on 2015-03-20T19:13:27Z (GMT). No. of bitstreams: 1 DISSERTAÇÃO JAQUELINE FINAL REVISADA 19-11 PDF 2.pdf: 732032 bytes,
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Hein, Katja, and Deike Bode. "The Influence of Brand Equity and Brand Identity on Brand Extension Strategies." Thesis, Högskolan i Halmstad, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29048.

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The times of following a ‘one brand – one product’ strategy have long past. Nowadays, firms are increasingly recognizing the true value of their brands and are starting to use these as a source of competitive advantage. By introducing new products under an existing brand name, firms leverage the power of their brands and thus, aim at benefiting from the success of the parent brand. Brands are amongst the most valuable assets owned by a company, which encourages them to engage in brand extensions. The authors mainly distinguish between three brand extension strategy types: line extension, verti
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Hawes, Nicholas E. "Parental Strategies of Normalization in Account Giving for Child Behavioral Issues." University of Cincinnati / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1313688554.

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15

Boyles, Patricia. ""Thank you for letting me be myself": Exploring the effects of identity management strategies on engagement levels of lesbian, gay and bisexual employees." Diss., Virginia Tech, 2008. http://hdl.handle.net/10919/28830.

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In spite of the fact that discussions regarding the social inequality of lesbian, gay and bisexual (LGB) individuals have been at the forefront of the U.S. national dialogue over the last decade, and estimates suggest that LGB employees comprise between 6 and 17 percent of the workforce (Gonsiorek & Weinrich, 1991), little is known about the experiences of these individuals at work. The limited research that exists suggests that inclusive diversity programs (e.g. gay-friendly organizational policies and practices, such as same-sex partner benefit programs), LGB employee experiences and fears o
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CHUANG, HSUN-YU. "IDENTITY MANAGEMENT POLITICS IN GLOCALIZED ENGLISH HEGEMONY: CULTURAL STRUGGLES, FACEWORK STRATEGIES, AND INTERCULTURAL RELATIONSHIPS IN TAIWANESE ENGLISH EDUCATION." OpenSIUC, 2017. https://opensiuc.lib.siu.edu/dissertations/1345.

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The globalization of the English language has rendered both positive and negative impacts to countries around the world. With the ever-increasing pervasiveness of the English language, many non-native-English-speaking (NNES hereafter) people and countries have shown growing interests in teaching and learning English. Some governments of these NNES countries have decided to implement “English” as a mandatory school subject into their compulsory curriculum in order to “connect with the world” and/or to increase their nation’s international image. However, in these NNES countries, English often d
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17

Ngo, Nyobe Sara. "Modèles de management et stratégies identitaires des salariés des centres d'appels prestataires en Tunisie." Thesis, Aix-Marseille, 2014. http://www.theses.fr/2014AIXM2009.

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En raison de son cadre social et fiscal avantageux et de la qualité de sa main d’oeuvre, la Tunisie est aujourd’hui une destination privilégiée pour les entreprises occidentales. Depuis plusieurs années effectivement, ces dernières lui confient la réalisation de tout ou partie de leurs activités de services. Cela a entrainé le développement sur le territoire tunisien, d’un nombre important de centres d’appels externes offshore. Ces entreprises se proposent de réaliser depuis la Tunisie, des opérations d’acquisition et de fidélisation de clients, de recouvrement, d’assistance technique, d’enquê
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18

Radmacher, Kimberley Anne. "What's wrong with my social class? class identity management strategies and their association with poor and working class emerging adults' mental health /." Diss., Digital Dissertations Database. Restricted to UC campuses, 2007. http://uclibs.org/PID/11984.

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19

Townsend, Anne Frances. "Multiple morbidity and moral identity in mid-life : accounts of chronic illness and the place of the GP consultation in overall management strategies." Thesis, University of Glasgow, 2005. http://theses.gla.ac.uk/2414/.

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This study was conceived against the backdrop of academic and medically based discussions about inappropriate use of General Practice, in the context of an overburdened and under resourced National Health Service. Both frequent and less frequent consulters prioritised dilemmas around functional ability, reporting attempts to control illness, and resist loss of normal life and familiar selves. Despite our attempts to sample frequent and less frequent users with similar levels of morbidity in the more detailed qualitative interviews the frequent consulters conveyed more severe illness, which lim
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20

Hickey, Colm Patrick. "Performing off the pitch : an investigation of identity management strategies of professional footballers as part of their career transition from the Premier League." Thesis, Durham University, 2015. http://etheses.dur.ac.uk/11281/.

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With an ever-increasing proportion of the global labour force having to change careers following a forced or unplanned end to their previous means of employment, the manner in which we view the idea of a career has dramatically changed in the last ten years. However, career change has always been present in the world of English professional football. Both press and academic enquiry regularly address the different aspects of retirement for those players who have been fortunate enough to enjoy relatively long sporting careers. In contrast, little is offered regarding the majority of professional
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21

Hodges-Dexner, Gustav. "City Competitiveness and Branding : Identities and strategies in two Swedish municipalities." Thesis, Uppsala universitet, Kulturgeografiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-377273.

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As the world-economy becomes increasingly competitive, places adopt different methods to elevate their attractiveness. The paper examines how two medium-sized Swedish cities, Uppsala and Västerås, develop their own competitiveness, identities, and images in relation to the principles and concepts laid out by Simon Anholt in his book Competitive identity: The New Brand Management for Nations, Cities and Regions (2007). A qualitative approach to textual analysis is employed to gather the necessary research material to draw conclusions from, in addition to taking a theory-consuming perspective in
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22

Blomgren, Elin, and Sofie Ljungström. "Nation branding : The role of tourism from a managerial perspective." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-79963.

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Although tourism has been recognised as an important subfield in nation branding little research have focused on its role in the nation branding process. A managerial perspective was assumed to examine what role tourism has in nation branding. This study adopts a deductive approach reviewing existing literature on nation branding, brand management strategies and tourism stakeholders. A case study on how tourism is integrated in nation branding strategies and how stakeholders operating in the tourism sector perceive their own influence on the nation-brand was conducted in Sweden using a qualita
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23

Wu, Meixian. "Brand management in SMEs in Sweden." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231253.

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SMEs have been developing rapidly in Sweden since the last decade; many of them have developed a strong brand and went global. Brands can be utilized as a tool for people involved in the ecosystem to consistently communicate with the stakeholders. On the customers’ side, decisions on purchasing certain products are often made by symbolic attributes. According to studies, brand management can benefit an organization’s performance. Brand management is critical for the substantiality of SMEs. Many studies have been done on brand management in larger organizations. Only some research has been done
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Höglund, Fredrik. "The Use of Resilience Strategies in Crowd Management at a Music Festival : and the safety organization’s role in avoiding crowd conflict." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-100117.

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Each year people are injured and even die in crowd related accidents, often during planned events. Recent studies have emphasized the need for using a systems approach to study these events. In this study the systems approach of resilience theory is combined with the crowd psychology-models Extended Social Identity Model and the Aggravation and Mitigation Model to examine event safety at a music festival, a domain previously largely unexplored by these perspectives. By using an ethnographic approach as well as interviewing visitors the study set out to answer questions about when and how the s
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Roberts, Sharon. "Exploring How Women on Corporate Boards Cope With Gender Bias." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4885.

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Gender bias may cause organizations to lose the values that women bring to the workplace in leadership positions and may thwart women from reaching their personal goals. The purpose of this qualitative descriptive multiple case study was to explore gender bias and its influence on women on corporate boards, their roles, appointment, and the need to develop coping strategies to deal with gender bias to execute their roles. The conceptual lens used was Tajfel and Turner's social identity theory to explain the basis for intergroup discrimination, and Eagly and Karau's role congruity theory of pre
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Nolan, Mark Andrew, and mark nolan@anu edu au. "Construals of Human Rights Law: Protecting Subgroups As Well As Individual Humans." The Australian National University. Faculty of Science, 2003. http://thesis.anu.edu.au./public/adt-ANU20050324.155005.

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This research develops the social psychological study of lay perception of human rights and of rights-based reactions to perceived injustice. The pioneering work by social representation theorists is reviewed. Of particular interest is the use of rights-based responses to perceived relative subgroup disadvantage. It is argued that these responses are shaped by the historical development of the legal concept of unique subgroup rights; rights asserted by a subgroup that cannot be asserted by outgroup members or by members of a broader collective that includes all subgroups. The assertion of
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El, hajjari Borg Mounia, and Elin Sundberg. "Licence to Talk : Sustainability Managers and their Managerial Realities within the Corporate Sustainability Paradox." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448552.

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While sustainability-dedicated managers and related titles represent a profession that has hardly existed for more than a decade, it is not surprising that the field of research concentrating on these professionals is in itself relatively new. With an increasing demand for corporations to take their social and environmental responsibility, and a corporate sustainability characterized by tension and paradox, we found it of importance to explore the role and entanglements of these professionals. By analysing 17 in-depth interviews with sustainability-dedicated professionals from the private sect
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Lin, Shin-Yi, and 林欣億. "Young Lesbians’ Spatial Strategies for the Management of Sexual Identity in Their Parents’ Home." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/17010103149514548345.

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碩士<br>國立臺灣大學<br>建築與城鄉研究所<br>91<br>In mainstream human geography and environmental psychology, researchers tend to consider home as an ideal "place" where residents identify with and belong to, where one feels physically safe and that tells people what status one has in a society. This approach presupposes a male perspective on the meaning of home. It neglects the questions that who controls the home, who makes a house a home, and whose history was silenced in order to protect the home. Moreover, for lesbians who are living in the family of origin, the home does not guarantee freedom from the w
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Zheng, Ying-Tze, and 鄭穎澤. "The Association among Internalized Heterosexism, Work Place Sexual Identity Management Strategies, Depression, and Social Support : a Study of Moderated Mediation." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/5g37sh.

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碩士<br>國立交通大學<br>教育研究所<br>103<br>The present study investigates the mediation model of internalized heterosexism, work place sexual identity management strategies, and depression. Moreover, the moderating effect of sexuality-related social support on the associations in the abovementioned mediation model is examined. The study is comprised of two studies: Study 1 tests the reliability of the translated scales, while initially exploring the relationships among variables in the study, and study 2 tests the proposed model. Data was collected through on-line surveys. 139 homosexual and bisexual sub
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"Victimization experiences of Chinese gay men and lesbians in Hong Kong: a longitudinal study and an evaluation of a psychoeducational program on sexual identity management strategies." Thesis, 2005. http://library.cuhk.edu.hk/record=b6073989.

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The present thesis explored the experiences and correlates of victimization among Chinese gay men and lesbians in Hong Kong with the aim at reducing their victimization experiences in future. This thesis had two studies. Study One was a cross-sectional study to examine correlates of victimization experiences. Based on the stress and coping paradigm, an integrated model on victimization experiences was developed. The model composed of three predicting factors of victimization experiences: predispositional stressors including gender role atypicality and internalized homophobia, cognitive apprais
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Auger, Samuel. "Les pratiques sociales à domicile auprès des aînés gais : entre divulgation et dissimulation de l’identité homosexuelle." Thèse, 2015. http://hdl.handle.net/1866/13411.

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La recherche portant sur les expériences reliées aux services sociaux et de santé chez les aînés gais reçoit une attention croissante; cependant, les expériences dans le contexte des services à domicile demeurent peu documentées. Les deux principaux objectifs de cette étude sont d’explorer le vécu des aînés gais recevant des services à domicile relativement à leurs stratégies identitaires et de décrire leurs besoins spécifiques en vue de l’adaptation des pratiques sociales à domicile. Les propos de six aînés gais ont été recueillis dans la région de Montréal par entrevues semi-dirigées. Les ré
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Edwards, Rachel. "Identity Management Strategies of Resident Assistants." 2010. http://trace.tennessee.edu/utk_gradthes/701.

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The resident assistant (RA) position at higher education institutions is a position of great influence. RAs have the opportunity to impact many students’ lives through the various roles that they engage in as a RA. The most common roles that RAs are expected to perform include developing community, serving as a peer helper, being a friend to residents, and enforcing policy. The very nature of a multi-role position presents challenges for RAs in understanding how to effectively enact all of their roles. This study aimed at developing an understanding of the ways in which RAs engage in ident
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Hsu, Che-Wei, and 許哲瑋. "Correlation Analysis of Coming-Out Strategies in Real-World or Internet, Sexual-Identity, and Mental Health." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/t37743.

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碩士<br>國立清華大學<br>教育心理與諮商學系<br>106<br>This study aims to explore how reality and internet affect homosexuals regarding the difference in sexual identity management behavior and relationship with their sexual identity and overall mental heath. In order to investigate above motivations, a total of 251 homosexuals in Taiwan participated in the survey method. They were asked to complete their personal details and questionnaires about identity management strategies in reality and on the internet, as well as the Brief Symptom Rating Scale. The researcher used Statistical Product and Service Solutions
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Golom, Francis D. "Whistling in the Wind: Examining the Effects of Sexual Orientation Relational Demography on Individual Perceptions of Workgroup Process and Withdrawal." Thesis, 2013. https://doi.org/10.7916/D8FJ2PW8.

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This study examined the relationship between perceived workgroup sexual orientation dissimilarity and participant perceptions of group process and withdrawal. Based on the theory of relational demography within groups (Riordan, 2000) and recent research on moderators of the dissimilarity-outcome relationship (e.g., Stewart and Garcia-Prieto, 2008), the study argued that: (1) perceived sexual orientation dissimilarity would be associated with negative group process effects and increased withdrawal for all study participants, (2) that the relationship between perceived sexual orientation dissimi
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Kao, Hsueh-Hui, and 郜學慧. "The Prevalence of Sexual Harassment of Nursing Students in Medical Practice and Their Coping Behaviors and Management Strategies." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/82560977688225695807.

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碩士<br>高雄醫學大學<br>護理學研究所<br>90<br>The purpose of this study is to investigate the prevalence, coping behaviors and management strategies of different-program nursing students suffering from sexual harassment in medical practice during this recent year. Methodologically, a cross-sectional survey with a self-administered structured questionnaire was implemented for this study. Subjects of this survey were recruited from the nursing students of five universities and three junior colleges by the purposive sampling method. A total of 624 sampling students were selected. Cronbach’s alpha, test-retest
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Santana, Déborah Alves de. "E quando o estranho é o professor? estratégia identitária de docentes homossexuais no ambiente de trabalho." Master's thesis, 2017. http://hdl.handle.net/1822/53850.

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Dissertação de mestrado em Sociologia (área de especialização em Desenvolvimento e Políticas Sociais)<br>As discussões sobre a temática da sexualidade têm conquistado cada vez mais espaço nos campos social e político, nos meios de comunicação e na educação. Porém, no contexto escolar a sexualidade tem sido pouco discutida. Podemos dizer que a forma como a escola tem debatido as diferentes formas de manifestação da sexualidade, ou a afirmação das identidades de género, tem sido insuficiente. Desta maneira, a presente pesquisa procurou analisar a forma como os docentes homossexuais gerem a
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高銘璟. "The leisure meanings of sexual interactions among genders – A discussion on the management strategies of ordinary dressing pub in Kaohsiung City." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/94424345089600252713.

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Lee, Min-jung, and 李旻蓉. "An Action Research on Using Drama Strategies in the Performing Arts Curriculum of Junior High School----Focusing on the Issues of Gender Identity,Communication and Sexual Safety as an Example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/82039952535967151846.

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碩士<br>國立臺南大學<br>戲劇創作與應用學系碩士班<br>97<br>ABSTRACT Recently, our society evolves different faces ,The gender problems are happening more and more ,thus we tends to put more attention on it. This research uses drama as a learning media, in order to make progresses in solving questions of gender issue. Through the drama activity teaching , I hope students in junior high school understand the meanings and correct attitude of gender identity , gender ideals, Communication and sexual safety. The main goals of the research are: 1. To build a set of intensive teaching curriculums, focusing on the ge
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Chynoweth, Sally Anne. "Taming the lions and the lies : a review of Pennsylvania State University's crisis response strategies." 2013. http://liblink.bsu.edu/uhtbin/catkey/1739770.

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This thesis examined how Pennsylvania State University administrators managed the Sandusky sex abuse scandal in 2011. Coombs’ (2006) Situational Crisis Communication Theory (SCCT) strategic response strategies were the theoretical basis for this thesis. This study found Penn State primarily demonstrated the corrective action response strategy. This content analysis also uncovered the dominant tone of Penn State’s messages, which was a traditional public relations tone, as defined by Fitzpatrick and Rubin (1995). This content analysis focused on newspaper articles between November 5, 2011 and J
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Koonin, Marla. "A re-communication conceptual framework: perceived influence of reality-altering events on organisational interaction behaviour." Thesis, 2019. http://hdl.handle.net/10500/26459.

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ABSTRACT The researcher set out to gain an in-depth understanding of the possible influence of a reality-altering event on interaction behaviour (communication). The alteration in interaction behaviour referred to within the context of this study, is the communication phenomenon identified, explained and labelled as part of the study, which the researcher termed “re-communication”. This study partly aims at developing a re-communication conceptual framework that explains the re-communication phenomenon. In order to explain this unexplored communication phenomenon and develop a re-communicati
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Branco, Olga Alexandra Romão. "O papel da identidade organizacional na mudança estratégica em matéria de ambiente: estudo de caso no setor químico português." Doctoral thesis, 2015. http://hdl.handle.net/10071/16515.

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Os valores sociais e imposições institucionais têm servido como base para as organizações definirem a sua identidade ecológica e os padrões de atuação em matéria de ambiente. Contudo, com a abertura ao comércio internacional em contextos tecnologicamente sofisticados e com elevada taxa de mutação, como são os do setor químico e farmacêutico aqui estudado, torna-se difícil às organizações estabelecidas alcançarem vantagem competitiva através do isomorfismo, havendo algumas que optam pela diferenciação. O objetivo que conduziu esta investigação foi perceber o que é que leva a que algumas o
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