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1

Chasiotis, Ioannis. "The integration of share repurchases into US and UK listed firms' financial decision-making." Thesis, Durham University, 2016. http://etheses.dur.ac.uk/11440/.

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This study explores the question whether share repurchases are an integral part of US and UK firms’ financial decision-making, or whether they are merely an afterthought and therefore not systematically related to managers’ principal financial decisions, namely dividends, investment and leverage. It aims to address concerns that share repurchases might be detrimental to firms’ ability to create value through investment (FINNOV, 2012) and can lead to the excessive leverage of companies (Foroohar, 2013). As the US and the UK display differences in terms of the legal and institutional environment
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Wu, Xiaoxuan. "THE TRADE-UPGRADE FRAMING EFFECT ON PURCHASE DECISION MAKINGS." Diss., Temple University Libraries, 2019. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/582580.

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Business Administration/Marketing<br>Ph.D.<br>When making decisions, consumers often do not follow principles of normative economic theories but those of behavioral ones. Framing effect – one of the most robust phenomena in behavioral research – has been found to influence consumers’ choices and judgment in purchase decisions. In price promotion practices, however, it is not well understood whether framing a product replacement purchase as a trade-in or an upgrade affects consumers’ purchase decision making process. This dissertation research aims to explore the trade-upgrade framing effect on
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Karimi, Sahar. "A purchase decision-making process model of online consumers and its influential factor : a cross sector analysis." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/a-purchase-decisionmaking-process-model-of-online-consumers-and-its-influential-factora-cross-sector-analysis(702ce943-3925-4b84-b99f-d170d3b8e386).html.

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This research explores the online purchase decision-making behaviour of consumers by introducing a comprehensive approach that covers two different viewpoints: a) individual-level behaviour and b) market-level behaviour. Individual-level behaviour enhances our understanding of how purchase decision-making processes unfold and whether they differ for different individuals. Drawing from decision analysis and consumer behaviour literature, four segments of online consumers are introduced based on two individual factors: decision making style and knowledge of the product. Archetypal behaviour of e
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Amerian, Irsa. "Improving data-driven decision making through data democracy : Case study of a Swedish bank." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105868.

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Nowadays, becoming data-driven is the vision of almost all organizations. However, achieving this vision is not as easy as it may look like and there are many factors that affect, enable, support and sustain the data-driven ecosystem in an organization. Among these factors, this study focuses on data democracy which can be defined as the intra-organizational open data that aims to empower the employees getting faster and easier access to data in order to benefit from the business insight they need without the interfere of external help.  In the existing literature, while the importance of beco
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Brännman, Jennie, and Stina Nordlund. "Teknikens gråhåriga marknad - vi är här för att stanna : Vad påverkar äldres köpbeslut av ny teknologi?" Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45102.

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This thesis aims to describe how enterprises can approach and reach older citizens in order to sell new technology products. For that they need information about aspects affecting elderlies purchase decisions regarding these kind of products. The study is based on 13 qualitative interviews where we have applied semi structured interviews and observations of the elderlies behaviour towards an Ipad which we used as a study object during the interviews. The results of this study shows several aspects which affect the elderlies purchase decision regarding new technology but it all comes down to on
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Safiabadi, Nazanin. "Visual communication elements in fresh milk labels: Investigating purchase decision-making processes in Australia." Thesis, Queensland University of Technology, 2016. https://eprints.qut.edu.au/96102/1/Nazanin_Safiabadi_Thesis.pdf.

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This thesis is focused on the importance of packaging design for fresh milk in Australia. The purpose of this research is to investigate the relationship between visual communication elements in milk package labels, their related marketing strategies, and the perception of the consumer in relation to their purchase decision-making. This investigation is based on the semiotic analysis of visual design elements in existing milk labels as well as those created during a participatory design workshop with consumers. This study, therefore, examines the potential of visual design to define positionin
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Sweedler, Kathryn Lisa 1960. "THE PURCHASE OF HOME COMPUTERS: CHILDREN'S PARTICIPATION IN THE DECISION PROCESS AND FAMILIES' SUBSEQUENT PRODUCT SATISFACTION (CONSUMER)." Thesis, The University of Arizona, 1986. http://hdl.handle.net/10150/291280.

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SERPA, FLAVIA GARCIA. "MATHEMATICAL MODEL TO SUPPORT DECISION MAKING IN THE PURCHASE AND DISTRIBUTION OF FLOWLINES AND UMBILICALS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2012. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=21206@1.

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A atividade de exploração e produção (EeP) de petróleo no segmento offshore no Brasil apresentou um crescimento vertiginoso nos últimos anos e, com a descoberta do pólo pré-sal da bacia de Santos pela PETROBRAS, a expectativa é de que haja um incremento ainda maior. Dentro da cadeia produtiva de EeP, uma etapa fundamental para garantir a produção de petróleo é a interligação dos equipamentos submarinos às Unidades Estacionárias de Produção. Esta interligação é feita através de dutos (rígidos ou flexíveis) e umbilicais, cujo mercado fornecedor é bastante restrito. Para que estes dutos e umbilic
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Park, Boram. "Millennial Consumers’ Cause-Related Product Purchase Decision-Making Process and the Influence of Social Media." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1406211481.

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Conley, Nathaniel L. "Factors Influencing the Decision to Share Information about Differences of Sex Development among Adolescents and Young Adults." University of Cincinnati / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1627665300623565.

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Filipsson, Therese, and Rebecca Kviberg. "Fair Trade branding as a purchase criterion." Thesis, Jönköping University, Jönköping International Business School, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-882.

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<p>Background: In the 1970’s, the first concerns regarding manufacturing pollu-tion headed off in Sweden and an enormous demand was cre-ated. The result came to be an enhanced consumption of ingredi-ent branded products such as KRAV, Bra Miljöval and The Swan to mention a few. Fair Trade entered the Swedish shelves in 1996 which gave the consumers the possibility to buy products and contribute to better conditions for farmers and employees in de-veloping countries.</p><p>Problem: In 1995 a research was performed, which showed that 50 percent of the respondents did not buy products with for ins
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Jiranyakul, Pattaraporn, and Chitraporn Yoksvad. "Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12578.

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Abstract Date:                                 May 11, 2011 Program:                        MIMA-International Marketing Course name:                        Master Thesis (EFO705) Title:                                  Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase                                        making decision Authors:                         Miss Pattaraporn Jiranyakul                                       Miss Chitraporn Yoksvad Tutor:                                Johan Grinbergs Problem statement:         “Wha
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Makgosa, Rina Phoko. "Husbands' and wives' conflict resolution strategies used in joint purchase decision-making processes : a cross-cultural perspective." Thesis, University of Manchester, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.616996.

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It is a common view that husbands and wives make decisions to purchase most major household purchases jointly. Joint purchase decision-making processes are also perceived to be complex, unstructured, and to involve conflict. Consequently, the key question facing marketers and marketing academics is - "How do couples go through complex and unstructured purchase decision-making processes that also involve conflict? .. Generally, researchers have noted that a study of conflict resolution strategies used in joint purchase decision-making processes is important for our understanding of what transpi
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Ito, Fukunaga Mayuko. "Empowering Patients for Shared Decision Making in Lung Cancer Screening via Text Messages." eScholarship@UMMS, 2020. https://escholarship.umassmed.edu/gsbs_diss/1113.

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Background: Shared decision-making (SDM) counseling for lung cancer screening is recommended by multiple professional societies and mandated by the Center for Medicare and Medicaid Services since lung cancer screening has both benefits and risks. However, uptake of SDM counseling as well as lung cancer screening itself remain low. We sought to develop educational text messages about lung cancer screening as an innovative implementation intervention tool to promote patient-provider discussion about lung cancer screening. Methods: After the study team drafted educational text messages about lung
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Schiefelbein, Peter Noel. "What about companies matters to share investors? An exploratory study of Australian institutional and individual investor preferences." Thesis, Queensland University of Technology, 2016. https://eprints.qut.edu.au/97739/4/Peter_Schiefelbein_Thesis.pdf.

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This thesis is an exploratory study of the attributes of companies and their shares that are most important to the investment decision making of institutional and individual investors. This study employed personal interviews using the technique of Repertory Grid Analysis (RGA) and found that individual investors mostly have a preference for different kinds of companies to those preferred by institutional investors.
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Hilgenkamp, Heather. "Contrasting multiple models of brand equity’s role in consumer decision making." Diss., Kansas State University, 2014. http://hdl.handle.net/2097/18711.

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Doctor of Philosophy<br>Department of Psychological Sciences<br>Gary Brase<br>Brand Equity is a common phrase in consumer research, but there is still a lot of ambiguity surrounding the measurement of this concept (Keller, 2008). Several methods of measurement have been proposed over the years, but no one method has been adopted as the ideal way to predict purchase intent and measure brand equity. The current research tested three theories—Social Exchange Theory (SET), Theory of Planned Behavior (TPB), and the Yoo and Donthu model—to see which is the best predictor of purchase intent and brand
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Kang, Keang-Young. "Perceived risk level on purchase decision making within product specific factors : a comparison between apparel retailers and customers /." Thesis, This resource online, 1995. http://scholar.lib.vt.edu/theses/available/etd-03302010-020656/.

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Göransson, Sofie, Anna Quant, and Ellen Rydberg. "Unconscious Decision Making and its Impact on Consumers’ Intention to Purchase Online : A Quantitative Study Investigating Consumers’ Mental Shortcuts." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75996.

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Consumers often make decisions without being aware of it, also known as habitual decision making. A part of habitual decision making is mental shortcuts, which can push the consumers to unconsciously make decisions. This study will evaluate if the mental shortcuts anchoring, confirmation bias, loss aversion, paradox of choice and framing effect have an impact on consumers’ intention to purchase fashion online, aiming at finding a relationship between these. The researchers used a quantitative research with a descriptive nature, to gain a broader perspective. With the help of a survey in form o
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Plantin, Josefin, and Lisa Wendt. "Purchase and Market in the Airline Industry facing an uncertain society : An exploratory research through a multimethod study." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-51239.

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Background: Several crises have passed and today, the world is witnessing the pandemic Covid-19. As a consequence, society is affected at large where new insights and attitudes are born. Existing literature suggests that a crisis may be a crucial determinant in shaping one’s attitudes and actions, and therefore marketing needs to adapt to these new attitudes and expectations. Involving consumers' perception of this issue, together with companies’ views within the industry, lies the foundation for this research to investigate any changing consumer attitudes towards the airline industry during C
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Labuschagne, Adri. "Consumers' expectations of furniture labels during their pre–purchase information search : toward label development / A. Labuschagne." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4694.

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Labels serve as a source of external information during the consumer decision–making process, and frequently contribute to consumers’ prior knowledge of different products as well as their search activities prior to purchase of furniture. Labelling of a wide range of products, such as food and clothing has been investigated with regard to the effectiveness of the label, to convey information and draw consumers’ attention to the product, and the usage of the labels by consumers. However, no literature suggests the existence of labels with regard to furniture items, or consumers’ expectations ab
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Bartels, Julia. "How a feedback system enhances vendor reputation, mitigates product complexity and facilitates online purchase decision-making : insights from B2C transaction logs." Thesis, University of Surrey, 2015. http://epubs.surrey.ac.uk/808433/.

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Despite the growing population of Internet customers, purchasing online can still be a confusing and overwhelming activity. Perceived risk plays a crucial role in online buying decisions. The mechanism of online customer feedback has been identified to improve trust and to reduce risk in online marketplaces. Feedback from previous customers greatly builds online vendor reputation and establishes trust, which positively influence the intent to purchase. This study aims to find out how a feedback system enhances vendor reputation and can thereby be used to mitigate product complexity and facilit
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Baumruková, Jana. "Specifika kupniho rozhodovacího procesu spotřebitele u vybranych finančních produktů." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74950.

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The diploma thesis aims to capture the specifics of financial products that mostly affect consumers in the market. In the first theoretical part we encounter terms such as intangibility, inseparability or contingent consumption of financial products. The thesis then incorporates those specifics into the consumer behaviour in financial markets, especially in the purchase decision process. Subsequently, it focuses on the specific situation in the banking market in the Czech Republic, including the market shares of banks as well as the offers of current accounts. The practical part of the work sh
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Sonnenberg, Nadine Cynthia. "The significance of environmental issues and contextual circumstances during South African consumers’ pre purchase evaluation of major household appliances." Thesis, University of Pretoria, 2014. http://hdl.handle.net/2263/46278.

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The pursuit of sustainability and the preservation of natural resources in consumers’ product choice and –consumption is a worldwide concern. This research therefore focused on the relevance and inter relationship of various motivational factors in contributing to consumers’ pro-environmental intent to purchase eco-friendly appliances in the local context. Since pro-environmental intent does not inexorably lead to environmentally significant choice behaviour, the study also investigated consumers’ prioritization of environmentally related product features in the pre-purchase evaluation and sel
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Zetterdahl, Emma. "Take a risk : social interaction, gender identity, and the role of family ties in financial decision-making." Doctoral thesis, Umeå universitet, Nationalekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-102503.

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This thesis consists of an introductory part and four self-contained papers related to individual financial behavior and risk-taking in financial markets. In Paper [I] we estimate within-family and community social interaction effects upon an individual’s stock market entry, participation, and exit decision. Interestingly, community sentiment towards the stock market (based on portfolio outcomes in the community) does not influence individuals’ likelihood to enter, while a positive sentiment increases (decreases) the likelihood of participation (exit). Overall, the results stress the importanc
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Maltempi, Michelle Grace. "Principals' Perceptions of the Barriers and Impediments to Distribute Leadership and Share Decision Making under an Era of Heightened Accountability| An Exploratory Study Using Q-Technique." Thesis, Long Island University, C. W. Post Center, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=13422594.

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<p> Educational institutions&mdash;and, more specifically, principals&mdash;are faced with meeting the mandates and demands set forth by local, state, and federal initiatives. Accountability has forever changed the context in which the traditional role of a principal leads. This study examines the beliefs, attitudes, and opinions of public high school principals on distributed leadership within a context of accountability. In addition, it investigates their trust levels. The study of subjectivity can be employed utilizing systematic a mixed-methods approach called Q technique. This methodology
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Chan, Yie Leng. "How national culture on consumers' decision-making styles: a comparative study among Americans, Brazilians, Chinese, and japanese in the purchase of cell phones." reponame:Repositório Institucional do FGV, 2009. http://hdl.handle.net/10438/11007.

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Submitted by Estagiário SPT BMHS (spt@fgv.br) on 2013-08-01T13:34:41Z No. of bitstreams: 1 Final version - THESIS chan yie leng.doc: 2938368 bytes, checksum: 03942470ec5037197e0ae99a1d62aa45 (MD5)<br>Approved for entry into archive by Estagiário SPT BMHS (spt@fgv.br) on 2013-08-01T13:35:00Z (GMT) No. of bitstreams: 1 Final version - THESIS chan yie leng.doc: 2938368 bytes, checksum: 03942470ec5037197e0ae99a1d62aa45 (MD5)<br>Approved for entry into archive by Estagiário SPT BMHS (spt@fgv.br) on 2013-08-01T13:35:09Z (GMT) No. of bitstreams: 1 Final version - THESIS chan yie leng.doc: 2938368
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Dahl, Teodor, and David Fridh. "A consumer perspective of personalized marketing : An exploratory study on consumer perception of personalized marketing and how it affects the purchase decision making." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19592.

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The traditional type of marketing is more directed towards big customer segments in specified areas. Due to technological improvement marketing has evolved into an extreme form of segmentation where marketing target the individual consumer based on their personal needs and preferences. This has led to a discussion of whether personalized marketing is something that create privacy concerns or benefits in the eyes of the consumer.     The purpose of this thesis is to explore the consumer perception of personalized marketing and how the perception affects the purchase decision-making process.   A
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Luo, Cheng. "Demographic-related purchase behaviours of consumers : the evolving tension between exploration and exploitation in frequently purchased consumer goods markets." Thesis, University of Manchester, 2017. https://www.research.manchester.ac.uk/portal/en/theses/demographicrelated-purchase-behaviours-of-consumers-the-evolving-tension-between-exploration-and-exploitation-in-frequently-purchased-consumer-goods-markets(2b573170-322d-441f-987e-29d71c633b45).html.

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Consumers make trade-offs in their purchase decision making between extending market knowledge from exploring a product market and maximizing purchase value based on exploiting their current knowledge. The value of these strategies can be enhanced opportunistically by taking advantage of promotions. In this research, a new and unique datamining model was developed to process store scanner data for quantifying the brand selection behaviour of an individual consumer in reaction to promotions. Selected consumers in each of Pittsfield’s salty snack, yogurt, and toilet tissue markets were then segm
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Tai, Cheng-Hsun, and 戴成勳. "On Social Election Mechanism for Purchase Decision-Making." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/72323582644368642444.

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碩士<br>國立臺灣大學<br>資訊管理學研究所<br>103<br>Through the explosive growth of social network, the social-based application services have been increasing progressively. On the other hand, E-commerce have developed maturely. When E-commerce combines with social network, it creates a new type of E-commerce, called S-commerce. According to many researches, if consumers try to make a purchase decision, they may collect opinions and recommendations from friends. It will be deemed as references for the final decision. Although present social network sites offer a great interactive platform, it is not easy to in
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Lee, Yi-Chen, and 李怡臻. "Consumer Purchase Decision Making-Cord Blood Storage Service." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/59792338062174946465.

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碩士<br>世新大學<br>資訊傳播學研究所(含碩專班)<br>102<br>Cord blood contains Hematopoietic stem cells is recognized by the scientists. Since 1989, French physicians used cord blood transplantation to treat aplastic anemia. Until now there are thousands of successful cases of cord blood transplantation treat-ment cured various blood disorders. From the point of view of biological insurance, everyone should cherish the opportunity once in a lifetime to prevent serious illness. The objective of this is to find out the key factors of the direct influence on consumer purchase intention of cord blood storage servic
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CHANG, TENG-FENG, and 張登峰. "DSLR and MILC Purchase Decision-Making Factor Analysis." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/sns3c9.

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碩士<br>東吳大學<br>資訊管理學系<br>106<br>Smartphones and consumer cameras have overlapping functions, and both of them can satisfy the photography need of most consumers. As a result, camera manufacturers have continuously slashed their production of consumer cameras and adjusted their strategy to expand business in the high-end market. In today’s market, the mainstream cameras are digital single-lens reflex cameras (DSLR) and mirrorless interchangeable-lens cameras (MILC). As the product life cycle of digital cameras keeps shortening and customer needs change quickly, it is necessary to develop high-va
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Chu, Hsiu-yi, and 朱修億. "DEVELOPMENT OF ADOLESCENT PURCHASE INFLUENCE IN FAMILY DECISION MAKING." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/33709856738739640756.

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碩士<br>大同工學院<br>事業經營研究所<br>87<br>The complexity of purchase behavior and dissatisfaction have created a recent surge of interest in family or joint buying behavior-especially the children’s purchase influence in family decision making. And recent changes in demographic and household structure appear to have increased children’s influence on their parents decisions and the level of their decision involvement in family decision making. As children’s role in family decisions increases, so does the need for research that includes children in family influence relationships. In previous
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HanbinZhang and 張漢斌. "Purchase Timing Prediction by Mining Consumer Decision-Making Process." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/54850999493958067119.

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碩士<br>國立成功大學<br>資訊工程學系<br>103<br>With the advances of the e-commerce service in recent years, the recommender system has received lots of attention. While there are many researchers being interested in this area, most of them only focused on the problem of “what will consumers buy”. However, doing the right thing is not enough. Only by doing it at the right moment can we make it right. As a key to improving the performance of the entire recommender system, “when will consumers buy” has received a few attention but few of them tried to solve it by analyzing consumers’ psychological decision-mak
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Wei, Yuh Fen, and 魏毓芬. "Purchase Decision Making and Management of Precious Medical Equipments." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/91752664972990674449.

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碩士<br>國立清華大學<br>工業工程與工程管理學系<br>104<br>With the raising awareness of disease prevention and healthcare as well as the popularization of social security, people in Taiwan tend to seek for higher quality of medication. For these reasons, more selections of medical treatments appeared to fulfill the mass. Due to the competitive pressure, hospitals have not only improved their service and medical technology, but also many new and valuable equipment were invested and introduced to medical treatments. According to the statistics of National Health Insurance Administration (NHI) for high capital ex
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Shih, Yi Fen, and 石怡芬. "Study in Local-paper Consumer of Purchase Decision-Making Factor." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/16871128524111280857.

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碩士<br>國立中山大學<br>傳播管理研究所<br>92<br>After the newspaper prohibition period, the News industry entry into the diversity free market competition in Taiwan. Each news group and the collective have their own abundant resources to occupy the market. In the past prohibition rule, the local newspaper media industry can not hold the benefit, the issued hurriedly reduced. After that, how to renew to find the market value and the localization, that is mass communication worker and the researcher was very concern question. There are three variables in this research. We focus on the life model variable (inc
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HSU, TZU-HAN, and 許子涵. "Analysis in Consumer's Decision Making toward Smart Appliances Purchase Channels." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/82x2u6.

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碩士<br>國立高雄師範大學<br>人力與知識管理研究所<br>106<br>Abstract Due to the advance of technological development and a myriad of information transfer in modern society, business models in the sales industry must go through an adaptive adjustment in order to conform to contemporary consumer habits. The home appliance market is a particularly competitive field and therefore extremely responsive to shifts in market trends and consumer needs. Both virtual and physical retail outlets have identified the global sales trend in smart appliances, making smart appliance sales the most competitive in the coming years. Th
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Huang, Ying-Jie, and 黃英傑. "A Study of Eco-label Effect on Consumers’ Purchase Decision Making." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/gaj5jy.

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碩士<br>國立中興大學<br>行銷學系所<br>101<br>Consumers buy more environmental-friendly products than ever, with the rising awareness of environmental issues in recent years. Manufacturers in order to gain this green business opportunities, they started giving their products a green claim or green image. However, consumers have no way to recognition products were really green products or not, and felt indecisive. Therefore, government began to formulate Eco-Label, so that can help consumer recognized environmental-friendly products easily. But many researchers did not have the same point yet on Eco-Label c
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Liu, Jen-Wei, and 劉人瑋. "Applying AHP to the Decision-Making in Hybrid Electric Vehicle Purchase." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/88761373568201455941.

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碩士<br>華梵大學<br>資訊管理學系碩士班<br>101<br>The automobile, the transport of human life today almost every household must transport, in accordance with the Construction and Planning Agency of the Ministry of the Interior website statistics show ended, until 2005, the residential car penetration rate of 66.41%, an average number of cars owned residential0.89, showing that the public demand for cars cars high status of the change of time since the density of motor vehicles is soaring, and for the people, the people's livelihood prices in unison bullish and emphasis on energy saving and carbon reduction mo
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Lee, Lea-Fong, and 李立峰. "The study of flower preference schemata and purchase decision-making behavior." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/77411367648054892713.

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碩士<br>國立中山大學<br>企業管理學系研究所<br>91<br>ABSTRACT While in the developed countries, flowers are living necessity and enjoy a sizable market, the Council of Agriculture Executive Yuan R.O.C points out that cultivation and sales of flowers are important items in the prospecting dedicated agriculture industries of Taiwan. Besides the enjoyment and appreciation the beauty of blooming by oneself , in social life flowers can perform the instrumental function of expressing wishes in the occasion of marriage, birthday, promotion, house moving, and consolation in the sickness or sadness. The study of flowe
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Hung, Pang-Hao, and 洪邦豪. "The Key Factors of Decision-Making About Consumers Purchase Smart Phone." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/76052552712236876832.

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碩士<br>國立臺灣科技大學<br>工業管理系<br>99<br>Nowadays,mobile phoneis indispensable to adults, children, and people in all walks of life. With hardware and communication technology changing, extensive internet information and convenience of software stimulate the consumer demand of "Smart phone".This reason makes the mobile phone has been different from the previousjust have such a simple function like communication, secretary function.Today&apos;s consumersdesire a smart phone with message, video and audio entertainment, information query and many other features. Due to the consumers’habits and expectatio
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LIN, SHU-TING, and 林舒婷. "How Personality traits affect Mobile games' In-App purchase decision Making." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/mm5s45.

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碩士<br>國立中正大學<br>企業管理系研究所<br>107<br>Nowadays mobile games are diverse, and game publisher launched many new business models. In-App purchase is the most attractive business model in recent years. Many App publisher rely on in-app purchases to earn real money. Most of the apps are now available for free download; but need to pay in-app for extra function. In-app which include monthly fees, textures, virtual treasures, and so on. Many papers point that mobile games are the highest commercial Apps, so this paper chose it as the research target. The current research on mobile games is very extensiv
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I-ChunTao and 陶怡君. "The key factors affecting customer's decision-making on continuous purchase of Aromatherapy." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/tj3da3.

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碩士<br>國立成功大學<br>高階管理碩士在職專班(EMBA)<br>105<br>This study is targeting the recent Aromatherapy customers, and plans to determine the key factors that may affect the customer’s decision whether to continuously purchase Aromatherapy or not. Meanwhlie, this study could assist the stress relief related companies to gain deeper knowledge of their customers’ inclination, and develop better business strategies to retain and expand their clientele. A total of 185 valid questionnaires are collected, and after applying data analysis through SPSS 22 and E-VIEW 7.2, the results indicate that: 1) The Personal
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Su, Hui-wen, and 蘇蕙雯. "A study on the automobile purchase decision making and the marketing strategy." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/09323708264177431788.

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碩士<br>國立中央大學<br>工業管理研究所碩士在職專班<br>97<br>Recently, due to the changing of social trends, the rising of rights for the females and the increasing of the dual-earner families, the changes may affect the viewpoints of the sex-role orientation between husbands and wives through the process of family purchase decision making. In the existed studies of automobile purchase behaviors, it shows that the automobile purchase behavior is high involvement purchase behavior. Each point from the process of automobile purchase decision making by married couples is the key for the marketing strategies. In the
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LEE, JEN-CHI, and 李仁琦. "Whether The Calorie Label Does Affect The Consumer Food Purchase Decision-Making." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/27808158805754447494.

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碩士<br>國立臺北大學<br>企業管理學系<br>104<br>In recent years, gained ground along with the health consciousness, the people more and more took regarding the healthy diet idea. Although advertised there are many natural health food, but a growing number of studies have found that healthy food is not really healthy, but risks may lurk many unhealthy. Therefore, in order to enhance the consumer to choose healthy food correctly the ratio, many manufacturers already start on the product to indicate calorie labels. Formerly was connected this kind of subject, was discussing consumer's to be able mostly emphatic
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CHEN, CHIAN-MEI, and 陳倩梅. "Explore the Effect of Smartphone Appearance on Purchase Decision Making for Smartphone." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/73761149756674180033.

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碩士<br>世新大學<br>資訊管理學研究所(含碩專班)<br>104<br>Since mobile devices and apps become more and more popular, today smartphones affect our everyday are more and more deeply, thus global smartphone trend were born with this henomenon, smartphone market accounts also allow rapid rate soared, the face of such a variety of smartphones, how will consumers choose is the direction of every smartphone manufacturers actively working on,and also a problem has been to be solved.Smartphone market grow up till now, numerous academic articles explore consumers purchase intention, one of which the most important is th
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Baatar, Undrakh, and 安蓓德. "Family Member Roles in the Purchase Decision Making Process among Mongolian Households." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/06413677455554138861.

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碩士<br>靜宜大學<br>國際碩士學位學程<br>102<br>Since Mongolia has shift to the market economy, consumers have recently begun to engage actively in the market. Increasing purchasing power and increasing household consumption expenditure have caused highly competitive market for all goods and services. The family is a primary and the most important decision-making unit of society, regarding many kinds of consumer durable and non-durable products which are purchased by households on a daily basis. Because of a shared consumption, one or more members participate and influence in some level of the purchasing dec
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Teng, Chu-Yun, and 鄧筑云. "An Exploratory Study of Decision-making Process for Housing Purchase-the Construction of Critical Decision Points." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/28508886926550174318.

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碩士<br>淡江大學<br>國際商學碩士在職專班<br>100<br>Real Estate is a high price product with the durability, heterogeneity, durability and other characteristics which is different from general consumer goods. The purchase decision-making process about Immovable goods is regarded as prudent then the daily consumption expenditures. It will be the interaction of the factors of Immovable goods itself, the overall environmental and consumer. Between various factors, there may exist some "integrate" and "trade-off" effect. That makes finding the key decision points in the housing decision-making process has become a
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Astray, Tatiana. "How Do Consumers Make Their Purchase Decisions Between Genuine and Counterfeit Products?" Thesis, 2011. http://hdl.handle.net/10214/2919.

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This study sought to provide a theory driven model to explain how consumers make their purchasing decisions between genuine products and products they know are counterfeit. The influences of Goal-Driven Theory, Morality, and Prospect Theory were included as purchase decisions considerations. To measure their influence, while accounting for product attributes, purchasing decisions were assessed in choice sets as provided by Discrete Choice Experiment. Results found support for using Goal-Driven Theory and Prospect Theory to explain consumer purchasing decisions between genuine and counterfeit p
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Kao, Chen-yu, and 高震宇. "The effects of perceived information overload on consumer's on-line purchase decision making." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/ek59zr.

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碩士<br>東吳大學<br>企業管理學系<br>93<br>Projections about the growth and diffusion of on-lone shopping are sometimes breathtaking. However, in contrast to the projections, current sales remain relatively low compared to traditional retailing. How to enhance consumers’ intention to shop on-line is still a critical problem. From the information searching cost point of view, retailers and retail formats compete in the type of information they convey effectively to consumers. Similar to any innovation, on-line shopping will need to match or exceed the utility provided by traditional retailers to succeed. T
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HUANG, WEI-HSIN, and 黃惟歆. "The Study of the Influences of Online Browsing Behavior on Purchase Decision-Making." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/kgp739.

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碩士<br>國立暨南國際大學<br>國際企業學系<br>105<br>Consumer Behavior is centering by heterogeneity and dynamic. As the integrity of the transaction database getting better, variety models have been developed by many scholars in order to predict the consumer purchase decision-making behavior, such as purchase timing model. However, most of these studies still concentrated on purchase behavior, but less considerate about the pre-purchase behavior. In fact, EKB model had figured out that the consumer's purchase decision-making process is not only the purchase behavior, but also contains information collection an
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