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1

Whelan, M. B., P. J. Bowman, D. H. White, and C. R. McLeod. "SHEEPO A sheep management optimisation package for sheep industry specialists." Australian Veterinary Journal 62, s1 (November 1985): 142–43. http://dx.doi.org/10.1111/j.1751-0813.1985.tb13922.x.

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2

Parker, Charles F. "The Sheep Industry." Veterinary Clinics of North America: Food Animal Practice 2, no. 2 (July 1986): 329–33. http://dx.doi.org/10.1016/s0749-0720(15)31242-1.

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3

Rowe, James. "Foreword to 'Sheep Industry Transformation'." Animal Production Science 50, no. 12 (2010): iv. http://dx.doi.org/10.1071/anv50n12_fo.

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4

Hou, Yupei. "Research on the Sheep a Sheep Marketing Strategy." Advances in Economics, Management and Political Sciences 48, no. 1 (December 1, 2023): 199–206. http://dx.doi.org/10.54254/2754-1169/48/20230450.

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This paper aims to explore the marketing strategy for the "Sheep a sheep" mobile game. With the rapid development of the mobile internet, the gaming industry has become one of the most popular and thriving sectors. In this highly competitive market environment, effective marketing strategies are crucial for the success of a game. This study conducts market research and analyzes the "Sheep a sheep" game. It proposes marketing strategy recommendations to help the game stand out in the fiercely competitive market. This study identifies the unique selling points and challenges of the "Sheep a sheep" game by analyzing the target users and competitors and conducting a SWOT analysis. These findings suggest marketing strategies, including product positioning, pricing, distribution channels, promotion, and brand building. Implementation plans and evaluation metrics are also discussed to guide the execution and assessment of the marketing strategies. The findings of this study provide insights and recommendations for game developers, marketing professionals, and practitioners in the industry. Furthermore, it contributes to academic research on mobile game marketing strategies. By delving I nto the marketing strategy of the "Sheep a sheep" game, this research uncovers business opportunities and challenges, making a valuable contribution to the development of the gaming industry.
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5

Bezhenar, Inna. "Assessment of the sheep industry development." Ekonomika APK 316, no. 2 (February 26, 2021): 25–40. http://dx.doi.org/10.32317/2221-1055.202102025.

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The purpose of the article is to carry out an analytical review of the current state of the sheep industry development, to investigate current trends and key features of the domestic sheep industry. Research methods. Methods used: monographic - when studying the features of the functioning and detailing the state of development of the industry; theoretical generalization - to characterize the Ukrainian lamb market; analysis and synthesis - to summarize the reasons hindering the stabilization and development of the industry in the context of diversification of production and export potential; graphical and tabular - for visual display and full visualization of the statistical analysis of the obtained results of the study. The argumentation of the theoretical provisions and the obtained conclusions regarding the prospects for the development of production of products of the sheep breeding industry in Ukraine and their generalization is based on a systematic approach and an abstract-logical method. Research results. The state of the sheep breeding industry in the world and in Ukraine is analyzed and characterized, the problems in the functioning of the domestic industry in Ukraine are systematized, and promising directions of development are highlighted. Scientific novelty. The directions of development of the sheep breeding industry in Ukraine are proposed in accordance with regional characteristics. Practical significance. The presented provisions are aimed at revealing the typical features and the most significant problematic issues of domestic sheep breeding. The implementation of the proposed measures will provide an increase in the economic potential of the production of sheep products and will significantly increase the efficiency of the producers of this industry. In general, solving the tasks set will contribute to the creation of jobs in new enterprises for the production and processing of industry products in all regions of Ukraine. These approaches can be used by government bodies when making decisions to regulate and stabilize the situation in the sheep breeding industry. Tabl.: 2. Figs.: 8. Refs.: 28.
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6

Kinser, Robert L. "Unsolved Problems Confronting the Sheep Industry." Veterinary Clinics of North America: Food Animal Practice 6, no. 3 (November 1990): 807–10. http://dx.doi.org/10.1016/s0749-0720(15)30848-3.

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7

Rowe, J. B. "The Australian sheep industry - undergoing transformation." Animal Production Science 50, no. 12 (2010): 991. http://dx.doi.org/10.1071/an10142.

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Changes in the sheep industry over the last 20 years represent a trend that is unlikely to be reversed. The farm gate value of wool production has decreased from over $6 billion to ~$2.5 billion and the value of sheep meat has increased from $0.5 to $2.2 billion. Wool and meat are now on an equal footing in terms of the economic value of each sector of the industry. Future profitability of both wool and sheep meat production depends on achieving a high rate of productivity gain and improving quality attributes valued by consumers. Wool and sheep meat cannot compete on price or volume with synthetics and cotton in the textile market or with chicken and pork in the meat market. Differentiation based on quality and consistency needs to be measurable and clearly understood by consumers. The combination of genetic selection and good management can deliver improved productivity gain. Skills development and training will be essential for the industry to fully utilise available knowledge and new technologies.
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8

Valiev, Ayrat, and Dafik Khafizov. "The place of sheep breeding in the formation of meat resources and the development of the regional economy." Russian Journal of Management 9, no. 2 (August 31, 2021): 46–50. http://dx.doi.org/10.29039/2409-6024-2021-9-2-46-50.

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The economic importance of the sheep breeding industry in the development of the agrarian economy of Russia is due to the types of product assortment obtained in this industry for the formation of food security and for industry. The advantages of sheep breeding in the use of natural forage lands for sheep grazing in Russia are analyzed. The role of sheep products in the food supply of the country is revealed. The place of sheep breeding in the development of the economy of the regions, the level of specialization in the sheep breeding industry in the regions of the country is investigated, the expediency of expanding the regions of sheep keeping, increasing the efficiency of using the potential of the industry, the growth of economic indicators in agriculture, increasing the production of sheep products in rural farmsteads and farms is revealed, the role of consumer cooperation in the development of sheep breeding in small forms of management, increasing employment in rural areas is revealed.
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9

MILLS, OLIVIA. "Sheep dairying in Britain ? a future industry." International Journal of Dairy Technology 39, no. 3 (July 1986): 88–90. http://dx.doi.org/10.1111/j.1471-0307.1986.tb02378.x.

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10

Vatn, S. "The sheep industry in the Nordic countries." Small Ruminant Research 86, no. 1-3 (October 2009): 80–83. http://dx.doi.org/10.1016/j.smallrumres.2009.09.023.

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11

Butler, L. G., R. D. D'Orazio, and K. Ahlén. "Review of the Gotland pelt sheep industry." Small Ruminant Research 10, no. 1 (February 1993): 33–44. http://dx.doi.org/10.1016/0921-4488(93)90105-q.

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12

Whipple, Glen D., and Dale J. Menkhaus. "Supply Response in the U.S. Sheep Industry." American Journal of Agricultural Economics 71, no. 1 (February 1989): 126–35. http://dx.doi.org/10.2307/1241781.

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13

Dyer, James A., Xavier P. C. Verge, Raymond L. Desjardins, and Devon E. Worth. "A Comparison of the Greenhouse Gas Emissions From the Sheep Industry With Beef Production in Canada." Sustainable Agriculture Research 3, no. 3 (June 24, 2014): 65. http://dx.doi.org/10.5539/sar.v3n3p65.

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<p>Sheep production in Canada is a small industry in comparison to other livestock systems. Because of the potential for expansion of the sheep industry in Canada, the GHG emissions budget of this industry was assessed in this paper. The GHG emissions from Canadian lamb production were compared with those from the Canadian beef industry using the ULICEES model. The GHG emission intensity of the Canadian lamb industry was 21% higher than lamb production in France and Wales, and 27% higher than northern England. Enteric methane accounts for more than half of the GHG emissions from sheep in Canada. The protein based GHG emission intensity is 60% to 90% higher for sheep than for beef cattle in Canada. The GHG emission intensity for sheep in Eastern Canada is higher than for sheep in Western Canada. Protein based GHG emission intensity is more sensitive to the difference between sheep and beef than LW based emission intensity. This paper demonstrated that protein based GHG emission intensity is a more meaningful indicator for comparing different livestock species than live weight (LW) based GHG emission intensity.</p>
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14

Newman, Courtney, Cody Gifford, and Whit C. Stewart. "PSV-24 Implementation of Blockchain Technologies in the U.S. Sheep Industry: Producer and Industry Perceptions." Journal of Animal Science 101, Supplement_3 (November 6, 2023): 659–60. http://dx.doi.org/10.1093/jas/skad281.767.

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Abstract Agricultural product traceability has become increasingly important. Emerging digital technologies, like blockchain technology, can facilitate supply-chain data capture and exchange across all segments of the industry. To better understand stakeholder perceptions and willingness to share digital production records using blockchain technology, a digital survey was conducted across sheep industry stakeholders. During January of 2021-2022, a 25-question, online survey was conducted to capture U.S. sheep industry producer and processor perceptions. Survey data included 66 responses, where 84.8%, (n = 56) were sheep and lamb producers and 15.2%, (n = 10) were involved in wool warehousing and processing. A continuous line scale anchored at 0 (not familiar) and 100 (very familiar) was used to assess familiarity with blockchain technology (Table 1). Lamb and wool producers were somewhat familiar with blockchain technology (mean = 43.00, n = 40 completed responses), while wool warehousers and processors answered similarly (mean = 40.40, n = 9 completed responses). Stakeholders were also asked to determine their desired monetary premium (% over base price) to submit records into a blockchain system. Wool and lamb producers were asked what level of premium they would need to receive in order to submit records into the blockchain system, 89% (n = 75) of wool and lamb producers indicated they would need at least a 4.1% premium over base price, while 60% (n = 6) of wool processing respondents were willing to pay producers a 4.1% or higher premium for access to records on the blockchain system. Producers and wool processors are somewhat familiar with blockchain technology as a traceability mechanism, and they are willing to implement this technology if there is incentive available in the market. A greater understanding of the economic value, opportunity, and implications that blockchain technology brings to the market is important in determining if the right incentives are available to integrate this technology into the U.S. sheep industry.
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15

Mongini, Andrea. "Small ruminant dairy production for the bovine practitioner." American Association of Bovine Practitioners Conference Proceedings, no. 55 (July 17, 2023): 145–46. http://dx.doi.org/10.21423/aabppro20228631.

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Goat and sheep dairies are a growing subset of the dairy indus­try in the United States. Although sheep and goats differ signifi­cantly from cattle in some ways, bovine practitioners have a wealth of expertise that can and does greatly benefit the small ruminant dairy industry. The need for greater utilization of knowledge exists and can have a large impact on profitability and sustainability of small ruminant dairies. In this talk, we will review the areas of goat and sheep dairies where bovine veterinarians can have the most influence and how the small ruminants differ from cows in a dairy setting.
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16

Kandkur, Shivabasappa, H. S. Ravikumar Patil, L. Vikas, V. M. Vyshali, and Rajashree G. Mavinkurve. "Processing opportunities of sheep milk in food industry." INTERNATIONAL JOURNAL OF AGRICULTURAL SCIENCES 18, no. 1 (January 15, 2022): 518–21. http://dx.doi.org/10.15740/has/ijas/18.1/518-521.

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17

Feuz, Ryan, and Man-Keun Kim. "US Sheep Industry and the Public Grazing Fee." Rangeland Ecology & Management 72, no. 3 (May 2019): 415–24. http://dx.doi.org/10.1016/j.rama.2018.11.012.

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18

HIGGS, ARB, RT NORRIS, FC BALDOCK, NJ CAMPBELL, S. KOH, and RB RICHARDS. "Contagious ecthyma in the live sheep export industry." Australian Veterinary Journal 74, no. 3 (September 1996): 215–20. http://dx.doi.org/10.1111/j.1751-0813.1996.tb15407.x.

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19

Barber, J. "The French sheep industry from farm to table." BSAP Occasional Publication 14 (January 1990): 39–43. http://dx.doi.org/10.1017/s0263967x00002032.

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AbstractLamb is perceived in an excellent manner in France, conjuring up the image of ‘feast day meat’, which is ‘natural’, mixed with a ‘regional flavour’. Historically lamb in France has been regarded as a meat for special occasions and has carried a high price tag. This price tag is less expensive than it used to be, especially with supermarkets and hypermarkets taking between 50 and 60% of the retail market. Lamb meat is now available to all at a (relatively) low price; a meat which is still regarded as ‘special’.Lamb consumption is increasing in France; in 1988 by an estimated 4%. This is largely due to price, good marketing and very good presentation — in the supermarkets, by top quality high-street butchers and in older traditional country markets. Consumption of lamb has increased by approximately 85 000 t in the last 15 years. French production has been decreasing by about 4% per year over recent years, and France imported 63 500 t in 1984 of which 36 000 came from the United Kingdom (UK). In 1987, 108 200 t were imported, of which 60 000 t came from the UK.There is a greater market potential for lamb in France than her producers can provide. One reason for this is that there are 190 000 producers with 8.15 million ewes; an average flock size of 42. This compares with the UK which has less than half the number of producers, with double the numbers of breeding sheep, and an average flock size nearly five times the size of French flocks.From the long-term point of view, not only is a large number of the flocks too small to be viable in competition with UK producers in the European Community but a high proportion of flock owners tend to be elderly. Sheep production is taking place in areas which are difficult to farm and on small units which are difficult to expand, either because of land law restriction or through economic constraints.
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20

Ostapchuk, Pavel. "Breeds of sheep in the context of the historical development of the Sheep Breeding on the Crimean Peninsula." Agrarian Bulletin of the 210, no. 07 (September 21, 2021): 75–86. http://dx.doi.org/10.32417/1997-4868-2021-210-07-75-86.

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Abstract. To develop of sheep breeding in the selected region should be based on the most complete analysis of previous work with sheep breeds. This will allow to plan further stages in the industry. The purpose of the analysis was to study the origin, the main characteristics of sheep breeds on the Crimean Peninsula, their intensification and the purpose of their use on the basis of literary sources. The main research method is periodization, which allows us to analyze the breed composition of sheep in the studied time stages, which allows us to compare the features of the considered stages of the development of the industry on the peninsula. The results of the analysis indicate the fact that the sheep breeds in various historical periods of development of the Crimean Peninsula are an important element of sheep breeding described in the article. The fact that the coarse wool sheep breeding developed extensively and have been focused on getting from sheep's milk and mutton at the end of the XVIII century. Manufacturers in the XIX century on the production of fine wool accent give. Suitable types and breeds of sheep in the practice introduced are Electoral (sheep with superior wool), Electoral-and-Negretti, Negretti, Rambouillet and others. Production of sheep's milk and its products have occupied only peasant farms, where animals are were bred coarse wool and semi-fine wool breeds are Malych, Valachian and Tsigai. Sheep breeding industry develops intensively in the twentieth century in Crimea. Tsigai Breed sheep becomes of the planned. This breed is still the main on peninsula and the present time. The scientific novelty lies in the fact that for the first time a deep historical analysis of the evolution of sheep farming on the Crimean Peninsula since its entry into the Russian Empire at the end of the 18th century was carried out and recommendations for the further development of the industry were given.
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21

Tan, Lu. "“A sheep, a sheep” - Viral marketing packaged as a game." SHS Web of Conferences 179 (2023): 03031. http://dx.doi.org/10.1051/shsconf/202317903031.

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"A sheep, a sheep", is a recently popular mini game related to consumer goods. In terms of entertainment and classic gameplay, it cannot compare with many excellent works of the same type.With incomplete gameplay and superb operational methods, it has been lifted to a height that does not belong to it by netizens. This article attempts to discuss its viral marketing process and logic, as well as the industry causes and harms that cause this phenomenon, in order to decipher the key to the popularity of this phenomenal mini game.
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22

Morris, S. T., and R. E. Hickson. "An overview of current and potential hill country livestock systems." NZGA: Research and Practice Series 16 (January 1, 2016): 309–15. http://dx.doi.org/10.33584/rps.16.2016.3236.

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This paper reviews current production trends for sheep and beef cattle production in New Zealand and gives some insight into the opportunities for improvement. The New Zealand climate favours pasture growth and this is the key to sheep and beef cattle production with over 95% of the diet being grazed pasture or crop. Exports are the focus of the industry with 92% of sheep meat and 82% of beef exported. There has been a 72% increase in sheep meat production since 1990, but there still remains opportunity for further increases through breeding sheep at an earlier age, increasing the weight of lambs weaned per ewe per year, increased efficiency of breeding cows and utilisation of calves from the dairy industry for beef production. Keywords: Sheep meat, beef cattle, pasture, intensification, environment
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23

Doyle, E. K., S. W. Walkden-Brown, and P. J. Sommerville. "Development, implementation and evaluation of a hub and spoke multi-institutional national model to tertiary education in sheep and wool science." Animal Production Science 61, no. 16 (2021): 1734. http://dx.doi.org/10.1071/an21056.

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Context The sheep and wool industry is an important and established primary production entity for Australia. Specialised tertiary education in the field of sheep and wool is pivotal to the advancement of the industry. Sheep and wool education has evolved over time synchronously with changes in the presentation of tertiary teaching. The face-to-face teaching and 4-year specialised degree in animal and wool science has now developed into an online learning system, with individual units made available to students across the country. This is delivered using a hub institute, University of New England and spoke universities across Australia. Aims The study evaluated the development and delivery of the hub and spoke method of tertiary education in sheep and wool science. Methods The data for this study comprised routine information gathered during university enrolment and specific student survey data from two questionnaires. The first questionnaire was an annual (2010–2017) survey of enrolled students (n = 289) and the second questionnaire was a survey of graduates from 2012 to 2015 (n = 128) from sheep and wool science. Key results Student numbers studying sheep and wool science in the hub and spoke program have increased three and a half fold in 10 years. The employment success of students studying the sheep and wool units is over 50%. Conclusions Utilising a hub and spoke model for online education delivery allows one university to specialise in a specific curriculum that can be offered across multi-institutions. Implications The tertiary training package, developed by the sheep and wool industry, has provided an estimated 400 graduates into the industry in 10 years.
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24

Li, Ruonan, Yuehui Ma, and Lin Jiang. "Review: Research Progress of Dairy Sheep Milk Genes." Agriculture 12, no. 2 (January 25, 2022): 169. http://dx.doi.org/10.3390/agriculture12020169.

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The dairy sheep industry is an important but lacking part of the small ruminant industry. For a sheep breeding program, in addition to wool and meat use, sheep milk can also be processed into high-end dairy products such as cheese and milk powder and bring high economic interests for businesses home and abroad. With increasing interest in sheep milk, the content of which is becoming increasingly clearer, people have found that the nutritional value of sheep milk is higher than that of goat milk and cow milk, with abundant fat yield, protein percentage, and mineral contents, which provide a good opportunity for the development of the sheep milk industry. This review will introduce some dairy sheep breeds with the highest milk production worldwide and compare sheep milk nutrition contents with other ruminants’ milk. Moreover, genes influencing lactation or mammary gland growth like CSN2, SLC2A2, SCD, and SOCS2, which have been revealed in recent studies to significantly affect milk production and milk composition traits will be discussed. For the SLC2A2 gene, working as an important solute carrier to transport small molecular nutrition from blood to milk and SOCS2 gene mutation as an indicator of mastitis, in addition, other genes have been detected that correlate with milk traits, which will be introduced in the review. Some personal opinions into future sheep milk development will be given in the final part of the text. Although the research of sheep milk genetic factors has achieved some progress in recent years, there is still a long way to go.
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25

Suprun, I., A. Getya, and V. Fychak. "The current state and future outlook for development of sheep breeding in Ukraine." Tehnologìâ virobnictva ì pererobki produktìv tvarinnictva, no. 2(166) (December 9, 2021): 21–31. http://dx.doi.org/10.33245/2310-9289-2021-166-2-21-31.

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Our research aimed to analyse the current state of the sheep industry in Ukraine, to highlight the geographical location of genetic resources, to describe the state of the breeding work, and to form the proposals for the development of this branch in the future. The date from the State register of breeding farms for 2005-2019 and statistical reporting were used for analysis. It is shown that Ukraine has good natural and climatic preconditions, as well as customer demands for the development of the sheep industry. In addition to the domestic market, it is necessary to look for opportunities to enter foreign markets. Over the last 15 years, the sheep industry in Ukraine has undergone significant changes: the form of ownership has changed, the number of livestock has decreased and the breed composition of sheep has changed. At present time, there are 0.7 million sheep in Ukraine, 26.7 thousand are registered like breeding animals belonging to 10 breeds. Breeding work in the sheep industry in Ukraine does not meet modern requirements: the total number of breeding stock of 26.7 thousand is insufficient for production needs. The number of farms engaged in sheep breeding has critically decreased. The situation is critical for such breeds as the Latvian dark-headed, Ukrainian mountain Carpathian and Sokilska. There is no organized breeding workin Ukraine regarding many popular breeds of sheep, which are popular among producers and are already available in the country. Ukrainian mountain Carpathian and Sokilska breeds belong to local breeds, but due to the lack of organized selection work they may be lost. The largest number of sheep is concentrated in the south and west of the country, where the climatic conditions are favourable for this branch in the past. The leaders in terms of numbers are Odesa and Transcarpathia, Chernivtsi and Zaporizhia regions. Breeding pedigree animals are concentrated in Odesa and Kherson oblasts. The most numerous breeds are the Askanian meat-wool breed with crossbred wool and the Askanian Karakul breed. Taking into consideration the big potential of the sheep breeding, it is proposed to perform some steps to stimulate its development in Ukraine. To improve the sheep industry in Ukraine it is necessary to implement a set of measures, in particular: to extend the system of state support to the sheep industry; to promote the construction of slaughterhouses, including the use of the slaughter system HALAL; to assist in finding new markets for fattened animals or meat in abroad, especially in countries with Muslim population; to use state support mechanisms to facilitate breeding work; to allow to keep registers of breeding animals by producer associations and other interested organizations; to simplify the procedure for registration of production facilities for the production of local cheeses and other products; to impose a duty on the export of adult animals not for breeding purposes. The implementation of these measures will promote the development of sheep breeding in Ukraine and will serve as a basis for the production of a sufficient amount of high-quality food products and the preservation of traditional food preferences of different regions of the country. Key words: sheep breeding, breed, local breed type.
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Masri, A., J. M. Macfarlane, N. Lambe, W. Haresign, E. Ruis-Vilarrasa, and L. Bunger. "Comprehensive evaluation of the direct effects of LM-QTL on carcass traits in crossbred lambs." Proceedings of the British Society of Animal Science 2009 (April 2009): 41. http://dx.doi.org/10.1017/s1752756200028805.

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LoinMax (LM-QTL) increases M. longissimus dorsi (MLD) area and weight by 11% and 8% respectively (Nicoll et al., 1998). It was found to segregate in Australian Poll Dorset sheep (Banks, 1997) and has been mapped to chromosome 18 (Nicoll et al., 1998). The UK sheep industry may benefit from using LM-QTL to increase yield of the highly priced loin region. However, before being utilised, the effects of LM-QTL need to be verified in a genetic background typical to the stratified structure of the UK sheep industry.
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Thornley, Mark. "‘Hairy sheep’ could spark new industry for Pacific Islands." Australian Veterinary Journal 82, no. 6 (June 2004): 326. http://dx.doi.org/10.1111/j.1751-0813.2004.tb11088.x.

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28

HIGGS, ARE, RT NORRIS, and RB RICHARDS. "Epidemiology of salmonellosis in the live sheep export industry." Australian Veterinary Journal 70, no. 9 (September 1993): 330–35. http://dx.doi.org/10.1111/j.1751-0813.1993.tb00874.x.

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29

Swaney, S. "O-001 Veterinary services for a sustainable sheep industry." Animal - science proceedings 14, no. 1 (March 2023): 54–55. http://dx.doi.org/10.1016/j.anscip.2023.01.077.

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30

Bret, J., and B. Taylor. "36 Beyond Environmentally Adapted, Towards Ecologically Purposed: Sheep Production in the Us West." Journal of Animal Science 101, Supplement_3 (November 6, 2023): 309–10. http://dx.doi.org/10.1093/jas/skad281.369.

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Abstract Consumer demand for sheep products is robust, the annual consumption of U.S. lamb is steadily rising, and the number of U.S. sheep farms is increasing. Nevertheless, the U.S. sheep industry continues to lose market share to foreign competitors and the breeding ewe inventory has declined 30% since 2002. This decline has been more drastic in the upper U.S. Mountain West states, where ewe inventories have declined 37% compared with the national average decline of 26%. This is problematic given the Mountain West generates one-third and one-half of the total U.S. lamb crop and wool revenue, respectively. This depopulation trend indicates obstacles unique to the Mountain West, which are not experienced elsewhere in the nation. Mountain West sheep production systems depend on both private and public rangelands for grazing, which must co-exist with many other goals for public lands, including species conservation and critical wildlife habitat. Extensive conversion of native rangeland to croplands, rural housing, and degraded grasslands has simultaneously resulted in a substantial loss of wildlife habitat, thus creating competing ideologies for how remaining rangelands should be managed. Accordingly, public land management agencies are constantly pressured to change land management plans to accommodate public agendas aimed at restricting or halting livestock grazing on public lands with the assumption wildlife habitat will automatically improve. Such exclusion of grazing from public lands has negatively impacted operational capacity of sheep ranches, thus posing serious threats to the U.S. sheep industry and its contributions towards national food security, rural communities, and rangeland conservation. Therefore, to maintain grazing access to public lands, sheep producers and land managers urgently need tools (e.g., management, genetic) to optimize both conservation and production outcomes synergistically. However, ecological and sheep genetic outcomes have thus far been considered separate rather than integrated goals. Traditional genetic improvements in sheep production are focused strictly on the sheep without regard to the ecological outcome. In other words, the “ecosystem” is only considered to achieve profitable production within that environment. With this in mind, can sheep research move beyond the traditional focus of “environmentally adapted” flocks to “ecologically purposed” flocks? We propose that heritable ecologically focused traits can be identified and used to complement the overall sheep genetic improvement goals of the industry while creating precision-based solutions for sustainable habitat management, such as mitigating catastrophic wildfire risk, halting noxious weed invasion, and shaping vegetative structure of native plant communities towards desirable rangeland and conservation goals. We believe such outcomes extend beyond shaping public opinion about sheep grazing but also towards introducing novel value-based marketable products from the sheep industry.
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Lees, Nic, and Isobel Lees. "Competitive advantage through responsible innovation in the New Zealand sheep dairy industry." International Food and Agribusiness Management Review 21, no. 4 (April 9, 2018): 505–24. http://dx.doi.org/10.22434/ifamr2017.0013.

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This paper explores the opportunity for New Zealand to establish and sustain an internationally competitive sheep dairy industry. As part of this it evaluates the role of responsible innovation (RI) within the New Zealand sheep dairy (NZSD) industry and whether this can assist in achieving a sustainable competitive advantage. In the context of agrifood supply chains RI has received little attention despite the fact that these industries have significant environmental, ethical and social impacts. The research also addresses the lack of evidence as how to put RI into practice and the claim that the practical applicability of RI is not possible. The French sheep dairy industry was used as a comparative case study for the New Zealand industry. Information was gathered through a literature search, the comparative case study and interviews with New Zealand and French industry experts. Comparisons were made between the strategic capabilities and structural forces of the sheep dairy industries in both France and New Zealand. The study found that for the NZSD industry to achieve a competitive advantage it would need to pursue a differentiation strategy that focused on customer responsiveness, innovation, sustainability and quality. Furthermore, the study identified that RI had the potential to assist the NZSD industry by providing distinctive competencies to develop a competitive advantage. This is because there were existing resources and capabilities that provided a platform for differentiation. There were also strategic and economic drivers in the NZSD industry that encouraged RI as a competitive strategy. This indicated that for RI to occur there needed to be economic incentives that encouraged companies to pursue this strategy.
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Moraes, José Evandro de, Túlio Leite Reis, Eduardo Jun Fuzitani, Erval Rafael Damatto Júnior, Camila Memari Trava Maioli, Weber Vilas Bôas Soares, Mauro Sartori Bueno, and Valdinei Tadeu Paulino. "In natura residues from peach palm heart industry for ruminant feed." Acta Scientiarum. Animal Sciences 44 (April 29, 2022): e54712. http://dx.doi.org/10.4025/actascianimsci.v44i1.54712.

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Palm heart processing generates a large amount of residues like leaves, sheath and stems that have potential for ruminant feeding. This study aimed to evaluate the effect of in natura peach palm heart (Bactris gasipaes Khunt.) residues on performance, dry matter (DM) digestibility and intake of ruminants. External sheath was the most suitable residue for sheep, cattle and buffaloes feeding, although sheep presented rejection of 43.5 g kg-1. Thereby, assays of apparent and in vitro dry matter digestibility were done under four feeding treatments, which were the exclusive peach palm sheath, and that one mixed with residues of banana and rice, besides citrus pulp. The experiment was carried out under randomized complete design, with five replications. Greater DM intake (p < 0.05) were observed in animals fed with peach palm sheath mixed with rice (1.12 kg day-1) and mixed with citrus pulp (0.91 kg day-1), however there were no difference among treatments regarding the sheep final weight (p > 0.05). Cattle and buffaloes accept different types of peach palm residues, unlike sheep that present a low rejecting for them. Citrus pulp and rice residue raise the roughage quality. Peach palm residues can be an alternative roughage source to feed ruminants.
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KHUDAIBERDYEV, N. R., and V. A. NASIBYANTS. "ANALYSIS OF THE MOBILE SHEARING STATIONS’ DESIGNS." Техника и технологии в животноводстве 14, no. 2 (2024): 61–66. http://dx.doi.org/10.22314/27132064-2024-2-61.

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Sheep farming is the main livestock industry in many countries. Further sheep farming growth in order to the population with cheap food products fully satisfying on the industry processes comprehensive mechanization basis, taking into account the sheep and pastures’ specific conditions should be carried out. There in sheep keeping technology, the most responsible and time consuming process is sheep shearing. The sheep shearing machine development’s history was mainly along the shearing machine design improving. However, even a completely perfect shearing machine is not able the labor productivity increase overall problem solving. Sheep shearing machine use by shearers’ working is greatly facilitated. Stationary and mobile shearing stations to carry out sheep mechanized shearing are used. A specific analysis of these points, as well as comments on each of them is given. Due to the sheep farms reorganization there in many parts of the country, this industry’s economic analysis suggests that there need sheep mass shearing at mobile shearing stations organizing. This is especially desirable for desert pastures’ conditions, as sheep throughout the year here are kept. A brief analysis of four mobile shearing stations (units) sets’ designs developed in Turkmenistan and Russia makes it possible to note that all of them with the necessary equipment for shearing sheep at the highest level are equipped. All shearing stations in production conditions had been tested and for production are recommended. For further research in this area, it is necessary mobile shearing stations (several copies) producing in order to them improving and in sheep breeding in various zones applying.
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Truscott, Graham, and Philip Thomas. "A strategy for achieving innovation through Sheep Cooperative Research Centre research and development." Animal Production Science 50, no. 12 (2010): 1145. http://dx.doi.org/10.1071/an10149.

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The Sheep Cooperative Research Centre’s role to facilitate the transformation of the Australian sheep industry is complicated by the extensive nature of the industry across some 31 000 small to medium farming enterprises, linking to both sheep meat and wool supply chains. Close integration of the market with research and adoption through a product development focus is enabling a staged product development process while providing the management flexibility needed for development of each product type within target markets. This paper presents the basis of the New Product Development Framework and the adoption strategies used across the Sheep Cooperative Research Centre programs to accelerate utilisation of products developed out of research. These strategies include: communication; training coordination; network engagement and use of key influencers; supply chain engagement and the use of specific adoption research tools.
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Hopkins, D. L., E. S. Toohey, K. L. Pearce, and I. Richards. "Some important changes in the Australian sheep meat processing industry." Australian Journal of Experimental Agriculture 48, no. 7 (2008): 752. http://dx.doi.org/10.1071/ea07393.

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In the last 5 years there has been a dramatic increase in the adoption in the Australian sheep meat processing industry of electrical technologies designed to streamline processing and improve product quality. Part of this change was initiated by an Australia-wide audit of lamb tenderness in 1997–98 and the development of a program to establish an eating quality scheme for sheep meat across Australia. Critically, these initiatives coincided with the development of new ways of administering electrical currents to either bodies or carcasses. Underlying this new approach is the electrocution of carcasses individually on segmented electrodes in a dose responsive way with electricity that has short pulse widths and lower voltages. This paper documents the pivotal factors which have contributed to this level of industry adoption and which has seen 14 abattoirs install the new technology. Of these abattoirs only one previously had any form of stimulation and these abattoirs represent more than 70% of the throughput of sheep and lambs on a tonnage basis per year in Australia.
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De las Heras, Marcelo, Marta Borobia, and Aurora Ortín. "Neoplasia-Associated Wasting Diseases with Economic Relevance in the Sheep Industry." Animals 11, no. 2 (February 3, 2021): 381. http://dx.doi.org/10.3390/ani11020381.

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We review three neoplastic wasting diseases affecting sheep generally recorded under common production cycles and with epidemiological and economic relevance in sheep-rearing countries: small intestinal adenocarcinoma (SIA), ovine pulmonary adenocarcinoma (OPA) and enzootic nasal adenocarcinoma (ENA). SIA is prevalent in Australia and New Zealand but present elsewhere in the world. This neoplasia is a tubular or signet-ring adenocarcinoma mainly located in the middle or distal term of the small intestine. Predisposing factors and aetiology are not known, but genetic factors or environmental carcinogens may be involved. OPA is a contagious lung cancer caused by jaagsiekte sheep retrovirus (JSRV) and has been reported in most sheep-rearing countries, resulting in significant economic losses. The disease is clinically characterized by a chronic respiratory process as a consequence of the development of lung adenocarcinoma. Diagnosis is based on the detection of JSRV in the tumour lesion by immunohistochemistry and PCR. In vivo diagnosis may be difficult, mainly in preclinical cases. ENA is a neoplasia of glands of the nasal mucosa and is associated with enzootic nasal tumour virus 1 (ENTV-1), which is similar to JSRV. ENA enzootically occurs in many countries of the world with the exception of Australia and New Zealand. The pathology associated with this neoplasia corresponds with a space occupying lesion histologically characterized as a low-grade adenocarcinoma. The combination of PCR and immunohistochemistry for diagnosis is advised.
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Lovatt, Fiona. "Sheep farmers and vets working together. Why? What? How?" Livestock 25, no. 6 (November 2, 2020): 299. http://dx.doi.org/10.12968/live.2020.25.6.299.

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‘Vets are not interested and don't care about sheep.’ ‘Sheep farmers are grumpy and don't need vets.’ ‘The cost of a sheep is not worth the price of a vet…’ Comments, that you may have heard, but are thoroughly out of date in the current sheep industry where keen sheep veterinary surgeons are valued as pivotal members of the flock team. This presentation explored the relationships between veterinary surgeons and sheep farmers. It identified how veterinary surgeons can optimise their value with an emphasis on good preventative medicine and how sheep flocks can improve their performance to deliver mutual benefits and maximum job satisfaction.
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OMBAYEV, A. M. "KAZAKHSTAN – A POWERFUL SHEEP BREEDING REGION." Sheep, goats, woolen business, no. 4 (2020): 18–21. http://dx.doi.org/10.26897/2074-0840-2020-4-18-21.

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The article analyzes the current state of development of sheep breeding in Kazakhstan. It marks the location of the industry by regions and geographic zones of the country, as well as the number of breeding animals in the direction of productivity in the context of regions of the country.
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39

Moulik, T. K. "Problems and Challenges in Wool Development." Vikalpa: The Journal for Decision Makers 12, no. 2 (April 1987): 3–8. http://dx.doi.org/10.1177/0256090919870201.

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Uneconomic returns from sheep rearing have forced many sheep rearers to sell their sheep and take up other occupations. Despite a growing demand for wool, especially quality wool, there is general apathy among sheep rearers towards wool production because of the unremunerative prices for domestic wool and large scale imports. To overcome many of the problems confronting the sheep rearers and wool industry, a Wool Development Board is expected to be soon set up. In this article T K Moulik discusses the challenges before the Board and the ways to overcome them.
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40

Jacobson, C. L., K. Bell, and R. B. Besier. "Nematode parasites and faecal soiling of sheep in lairage: evidence of widespread potential production losses for the sheep industry." Animal Production Science 49, no. 4 (2009): 326. http://dx.doi.org/10.1071/ea08251.

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Diarrhoea (scouring) and subsequent faecal soiling of fleece are important economic and welfare issues for the sheep industry. Nematode worm infections are commonly implicated as a cause of scouring. This study aimed to investigate the extent of strongyle parasite infections, and identify any association with faecal worm egg count (WEC) and scouring in sheep from winter rainfall environments in Western Australia consigned to an abattoir. Faeces were collected from sheep with evidence of scouring and normal sheep (firm faecal pellets and no evidence of fresh diarrhoea on breech). A total of 4430 sheep from 113 lines of lambs (<12 months old), 10 lines of yearlings (12–24 months old) and 235 lines of adult sheep (>24 months old) were sampled between September and January. Mean WEC in lamb lines was 1525 eggs per gram (epg) of faeces with mean WEC >1000 epg in 42% of lines and >2000 in 22% of lines. Mean WEC in adult lines was 486 epg, with 13% lines having mean WEC >1000 epg. There was a trend (P = 0.099) to higher WEC in scouring lambs (2289 epg) compared with normal lambs (1523 epg). The scouring adult sheep had lower WEC (417 epg) compared with normal adults (482 epg, P = 0.021). The findings suggest that large strongyle infections were common in lambs consigned for slaughter. The low WEC in scouring adult sheep was consistent with the suggestion that a hypersensitivity to ingested nematode larvae, rather than large worm burdens, may be responsible for scouring in mature sheep.
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41

Scano, Paola, and Pierluigi Caboni. "Innovation Meets Tradition in the Sheep and Goat Dairy Industry." Dairy 2, no. 3 (August 5, 2021): 422–24. http://dx.doi.org/10.3390/dairy2030033.

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42

Shuvarikov, A. S., O. N. Pastukh, E. V. Zhukova, and P. A. Korenevskaya. "Development of formulation for soft cheese based on milk from animals of different species." IOP Conference Series: Earth and Environmental Science 954, no. 1 (January 1, 2022): 012070. http://dx.doi.org/10.1088/1755-1315/954/1/012070.

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Abstract One of the core branches of the Russian farming industry is the dairy industry. Cheese has always ranked first in nutritional profile and calorie count. It is high in fat, protein, minerals and vitamins. All these components are in balanced proportions and are easily absorbed by the human body. In Russia, the most consumed is cow cheese; goat cheese is also gaining popularity; in the Caucasus – goat and sheep milk cheese. Cheese made from milk of different agricultural animals each has its own quality indicators. Hence, the paper provides data on using various types of milk – cow, goat, sheep and mixtures – to produce cheese. The paper describes the objects and methods of research, the results of research experience, benchmarking and evaluation of finished cheese, physical and chemical properties and sensory characteristics. The highest content of fat, SNF and protein was found to be present in goat milk. In cheese production, bryndza cheese made from sheep milk was distinguished by a large yield, cheese from a mixture of goat and sheep milk – by the highest fat content, and sheep cheese – by protein. Taste tests concluded that consumers preferred goat cheese. Cow and sheep cheese ranked low. The maximum number of points was given to bryndza cheese made from a mixture of goat and sheep milk.
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43

Mowlem, A., and T. T. Treacher. "Milk production from sheep and goats." Proceedings of the British Society of Animal Production (1972) 1987 (March 1987): 7. http://dx.doi.org/10.1017/s0308229600034504.

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As farmers seek alternative enterprises to boost falling incomes, interest is focussed on sheep and goat farming. In recent years the number of sheep and goat dairy units in the United Kingdom has increased. There are now 20-30 sheep milking units accounting for around 6000 ewes and about 150 commercial goat dairy units milking a total of over 12000 goats, with many more part-time units milking small numbers of goats.The recent increase in the demand for speciality cheese and yoghurt has created good market outlets for sheep and goat milk and milk products. The small size of the animals and the facilities required for them means much less start-up capital is required than for many other livestock systems. It also means the units can be operated by female family labour. The current growth of the industry also means sale of female replacers can make a significant contribution to the income. There is already a well established sheep industry in the UK and milking can be seen as an extension of this.
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44

Zharuk, Liudmyla, Tetiana Koval, and Olga Kozak. "Development of the world market of sheep products." Ekonomika APK 310, no. 8 (August 28, 2020): 60–71. http://dx.doi.org/10.32317/2221-1055.202008060.

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The purpose of the article is to assess the main trends in the functioning of the world market for sheep products to determine the strategic guidelines for the industry in Ukraine. Research methods. In the process of research, the dialectical method of cognition, a systematic approach to the study of economic phenomena and processes were used; abstract-logical method - for generalizations and formulation of conclusions; monographic - for detailing the conjunctural components of the world market for sheep products; empirical - for a comprehensive assessment of the current state of the research object; historical - for structuring in time the main trends in the development of the market under study; comparative analysis - to compare indicators and identify the dynamics of their changes over time; tabular - to reflect the results of research, graphic - to visually display the results of the price ranks of the main products of sheep breeding; statistical groupings - for the distribution of countries into groups according to different factors. Research results. The retrospective and the current state of the market of sheep products in the world have been investigated. The analysis of production volumes and livestock of sheep in the world in the context of the largest producers is carried out. It was revealed the strengthening of specialization in the meat and dairy direction in the world sheep breeding. The countries of the world have been ranked according to the level of purchase prices for 1 ton of sheep meat, 1 ton of wool and 1 ton of sheep milk. The dynamics of exports and imports of live sheep, sheep meat, wool and sheep cheese in the context of the main exporters and importers for the period 2012-2018 is considered. It has been established that, taking into account the global trends in the development of the sheep products market, in Ukraine it is advisable to increase the production of sheep meat in large-scale farms, which will satisfy the existing demand for these products in the world. Also, one of the promising areas for the development of the industry can be the production of elite sheep cheeses, starting with small craft production of regional brands. Scientific novelty. The analytical assessment of the world market situation for the main types of sheep products from the standpoint of Ukraine's integration into the international market for these products was further developed. Practical significance. The research results can be used by public administration bodies in determining the national policy of sheep industry development, the formation of a strategy for its development, taking into account export opportunities in the short and long term. Tabl.: 8. Figs.: 3. Refs.: 13.
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45

Cid, Dolores, José Francisco Fernández-Garayzábal, Chris Pinto, Lucas Domínguez, and Ana Isabel Vela. "Antimicrobial susceptibility of Pasteurella multocida isolated from sheep and pigs in Spain – Short communication." Acta Veterinaria Hungarica 67, no. 4 (December 2019): 489–98. http://dx.doi.org/10.1556/004.2019.048.

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Pasteurella multocida is responsible for economically important diseases in sheep and pigs. Antimicrobial susceptibility studies are essential for initiating rational and effective empirical therapy of P. multocida infections. In this study we investigated the antimicrobial susceptibility to 18 antimicrobial agents of 156 clinical isolates of P. multocida from sheep (n = 87) and pigs (n = 69) using the microdilution method. Both sheep and pig isolates exhibited low levels of resistance (≤ 15%) to ceftiofur, gentamicin, neomycin, spectinomycin, chlortetracycline, tulathromycin, florfenicol, danofloxacin, and enrofloxacin and trimethoprim/sulphamethoxazole, high resistance rates (> 15% up to 50%) to oxytetracycline, tilmicosin, and tiamulin, and very high resistance rates (> 50%) to tylosin tartrate, clindamycin, and sulphadimethoxine. However, sheep isolates exhibited significantly lower percentages of resistance and lower MIC90 values (P < 0.05) than pig isolates for most of the antimicrobials tested. In addition, sheep isolates exhibited also significantly lower phenotypic antimicrobial resistance diversity (8 resistotypes vs. 30 resistotypes). LAC-LIN-SUL-MAC was the resistotype most frequently detected in sheep (39.1%) and LIN-SUL-MAC in pig isolates (26.1%). The differences in susceptibility patterns could be influenced by the lower use of antimicrobials in the small ruminant industry compared with the pig farming industry.
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46

Sadia Jaffar, Nosheen Rafiq, M. Naseem Jaffar, Hina Ali Ahmed, Naheed Sajjad, Zil-E-Huma Butt, Shahab-ud-Din Kakar, et al. "Prevalence and Taxonomic Identification of Ectoparasites (Ticks) Collected from Sheep in Sinjawi (Ziarat) Balochistan Pakistan." Pak-Euro Journal of Medical and Life Sciences 5, no. 2 (June 30, 2022): 257–66. http://dx.doi.org/10.31580/pjmls.v5i2.2570.

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Ticks are ectoparasites (Hematophagous) of wild and domestic animals. These are hazardous especially livestock industry all around the world, most of ticks species have been caused huge economic losses to domestic animals as well as livestock industry. The current study was conducted to check the prevalence and taxonomic identification of species of tick in Tehsil Sinjawi. In 2020 to 2021 species such as Rhipicephalus and Hyalomma belonging to two genera were collected and identified. During current study results, the most Dominance specie Rhipicephalus sanguineus (n=180) was found in sheep while female sheep (n=74) were highly infested as compare to male sheep (n=47). Proper control measures are needed for tick infestation and prevalence in study area.
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47

Al-Nakib, F. M. S., and G. Simm. "A selection Index for hill sheep." Proceedings of the British Society of Animal Production (1972) 1989 (March 1989): 18. http://dx.doi.org/10.1017/s0308229600010199.

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Apart from the MLC indices for hill sheep (MLC, 1986) and Atkins’ (1984) study for Scottish Blackface sheep, little attention has been directed towards the general implementation of selection indices in hill sheep production, despite the fact that hill sheep constitute the backbone of the British sheep industry (eg. the genetic contribution of hill sheep to lamb carcass meat was estimated at 33 per cent, to total lambs slaughtered 36 per cent, and to dams of the lambs slaughtered 56 per cent - see MLC, 1988)The purpose of this paper is to try to define appropriate breeding objectives for hill sheep that could be incorporated in a selection index, in order to improve output and efficiency of sheep production in such a limiting environment.
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48

Kukovics, S., and T. Németh. "Shepherd’ problems during transition period to the European Union." Biotehnologija u stocarstvu 27, no. 3 (2011): 445–61. http://dx.doi.org/10.2298/bah1103445k.

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Accession of Hungary to European Union on 1st May, 2004, made a lot of effects on the whole agriculture including the sheep sector; however, the transitional period in fact started from the beginning of 1990?s, and will be finished at the beginning of 2014. In this paper the history of the sheep industry devided into five periods, and the main events and factors affecting the sheep production were summarised. The first period (up to 1990) could be characterised by the uniformity. The second one (1990-2000) was the period of reorganisation, diffusion, reduction, and re-start. The whole sheep sector was privatised, the ownership changed, the wool industry was demolished, and number of firms earning money from sheep industry increased. The third one (2000-30th April 2004) was the period of hope (for the same level of subsidy as in former EU member states), and the final preparation for EU membership. The forth one (1st May 2004 - 2011) was and still is the learning period (looking for the best ways to help the sector to be survive), and finally the fifth one (2011-2014) will be the awaiting period for new circumstances. In the present sheep sector the live slaughter lamb became the main and dominating product (giving 95-96% of the average income), but the ration of utilised lambs per ewes is lower than the necessary and possible level. The wool does not have real value (2-3% of income), and the milk production fall back to low level.
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49

Rice, Maxine, Lauren M. Hemsworth, Paul H. Hemsworth, and Grahame J. Coleman. "The Impact of a Negative Media Event on Public Attitudes Towards Animal Welfare in the Red Meat Industry." Animals 10, no. 4 (April 3, 2020): 619. http://dx.doi.org/10.3390/ani10040619.

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Public perception of livestock industries and consumer trust in farmers can affect consumer behaviour and impact on social license to farm. Coincidental with a large random telephone survey of Australian public attitudes and behaviour towards the red meat industry, a media campaign exposing animal cruelty in live export of sheep by sea, occurred. Data collected from the nationwide survey of the public attitudes immediately before (n = 278 respondents) and after (n = 224 respondents) this media campaign was utilised in the present study to examine the effects of the media campaign on the public. In general, respondents’ attitudes towards the red meat industry were positive. Independent t-tests revealed no significant differences between those respondents that completed the survey before or after the 60 Minutes programme in their concern for sheep or beef cattle welfare, attitudes to red meat farming, acceptability of the red meat industry or their trust in farmers in the red meat industry. However, prior to the media campaign, respondents believed sheep to be more comfortable when transported by boats than did respondents who completed the survey after the media campaign. More respondents after the 60 Minutes programme cited social and internet media as a source of information. Therefore, despite the wide media coverage associated with the 60 Minutes programme, these results indicate little effect on the public’s attitudes towards farm animal welfare and the red meat industry. The significant impacts of the programme were reflected in increased community discussion, increased social media activity and an increase in the perceived importance of conditions aboard boats used for live sheep transport.
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50

Liu, Yuyang. "A Comprehensive Analysis of the Chinese Chain Restaurant Market: Success Factors, Challenges, and Strategies for Improvement." BCP Business & Management 49 (August 16, 2023): 700–706. http://dx.doi.org/10.54691/bcpbm.v49i.5482.

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The rapid rise of China's economic lifeline has made the catering industry increasingly prominent, while chain restaurants have stood out in the catering industry by realizing economies of scale through unified branding, standardized services and centralized management. This paper analyses several aspects of the current situation and development of China's chain restaurant market, mainly based on the example of China's Little Sheep Catering Group, with the comparison to successful international brands such as McDonald’s. The analysis reveals the challenges faced by Little Sheep, such as weak management and lack of standardization due to rapid expansion. We also provide suggestions for Little Sheep to improve through product and service innovation, quality control, balanced expansion, and brand building. Finally, the paper summarizes the common problems of Chinese restaurant chains, including market homogenization, management deficiencies, and excessive pursuit of scale expansion. We suggest that differentiation, quality assurance, and balanced branding will lead to a healthier development of China's restaurant chain industry.
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