Dissertations / Theses on the topic 'SHEQ'
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Shields, Christopher A. "Examination of self-handicapping in exercise, the design of the Self-Handicapping Exercise Questionnaire, SHEQ." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape3/PQDD_0018/MQ55242.pdf.
Full textWolfaardt, Albert George Sebastiaan. "Integration of the SASOL Solvents, Secunda SHEQ management system with corporate process safety management / Albert George Sebastiaan Wolfaardt." Thesis, North-West University, 2008. http://hdl.handle.net/10394/5090.
Full textKam, Kin-kei. "The social awareness of Shen Congwen's (1902-1988) Xiangxi fictions / Shen Congwen xiang xi xiao shuo zhong de she hui yi shi." Hong Kong : University of Hong Kong, 1999. http://sunzi.lib.hku.hk:8888/cgi-bin/hkuto%5Ftoc%5Fpdf?B22752833.
Full textRisikko, T. (Tanja). "Safety, health and productivity of cold work:a management model, implementation and effects." Doctoral thesis, University of Oulu, 2009. http://urn.fi/urn:isbn:9789514291883.
Full textTiivistelmä Kylmä on yksi yleisimmistä työympäristön riskitekijöistä pohjoisissa oloissamme. Kylmästä aiheutuu haittaa ihmisen toimintakyvylle ja terveydelle sekä työn turvallisuudelle, laadulle ja tuottavuudelle. Tässä väitöstutkimuksessa kehitettiin systemaattinen kylmäriskien hallintamalli osaksi yrityksen työterveys- ja työturvallisuus-, ympäristö- ja laatujohtamisjärjestelmiä (SHEQ). Kehitetty kylmäriskien hallintamalli menetelmineen on nykyisin osa standardia ”SFS-EN ISO 15743 Lämpöolojen ergonomia. Kylmät työpaikat. riskin arviointi ja hallinta”. Kylmäriskien hallintamallia ja sen menetelmiä sovellettiin ja edelleen kehitettiin kahdessa tapausyrityksessä rakennusalalla sekä merenkulun tukipalveluissa. Konkreettisista kehittämistoimenpiteistä ja henkilöstön koulutuksesta koettiin tapausyrityksissä saadun välitöntä hyötyä, ja ne johtivat positiivisiin asenteisiin jatkokehittämistyötä kohtaan. Tutkimuksessa arvioitiin kylmätyön myös lisäävän rakennusalan henkilöstökustannuksia vuosittain 50 miljoonalla eurolla, mikä oli 3 % alan vuotuisista palkkakustannuksista. Tapaustutkimuksen avulla osoitettiin, että kylmänhaittojen hallinta on kannattavaa. 20 henkilön rakennustyömaalla kylmänhaittojen hallinnalla saavutettavat säästöt olivat 2,5-kertaiset toimenpiteistä aiheutuneisiin kuluihin verrattuina. Merenkulun tukipalvelujen alalla toimivassa tapausyrityksessä tehdyn seurantatutkimuksen mukaan kylmäriskien hallintamallin käyttöönotto ja levittäminen yrityksessä vaatii kuitenkin aikaa ja systemaattista työtä. Mallin käyttöönottoa ja levittämistä voidaan tutkimuksen perusteella nopeuttaa kehittämistyön näkyvyydellä ja konkreettisuudella, koulutuksella, organisaatiotasoisten ohjeiden laatimisella aikaisessa vaiheessa sekä erityisesti asiantuntijatuen saatavuudella koko implementointivaiheen ajan. Tutkimuksessa syntyi myös turvallisuusjohtamismatriisi työkaluksi kehittämistyön suunnitteluun ja arviointiin
Lau, Shuk-yi. "A study of the border town by Shen Congwen and his other short novels Shen Congwen de "Bian cheng" ji qi ta xiao shuo yan jiu /." Click to view the E-thesis via HKUTO, 2008. http://sunzi.lib.hku.hk/hkuto/record/B41005211.
Full textMeng, Xianchuan. "Production structure of shenzhen SEZ /." Title page, abstract and contents only, 1991. http://web4.library.adelaide.edu.au/theses/09ECM/09ecmm544.pdf.
Full textFeng, Zhihong. ""Shen Congwen" jie du shi (1979-2000) = The history of interpretation on 'Shen Cong Wen' (1979-2000) /." click here to view the abstract and table of contents, 2002. http://net3.hkbu.edu.hk/~libres/cgi-bin/thesisab.pl?pdf=b17562831a.pdf.
Full textShen, Zhihua. "Cost: a possible explanation for risk premium?" Thesis, Montana State University, 1995. http://etd.lib.montana.edu/etd/1995/shen/ShenZ1995.pdf.
Full textShen, Jun. "Factors influencing topotecan CNS penetration in mouse models." View the abstract Download the full-text PDF version, 2008. http://etd.utmem.edu/ABSTRACTS/2008-026-Shen-Index.html.
Full textTitle from title page screen (viewed on Sept. 17, 2008). Research advisor: Clinton Stewart, Pharm.D. Document formatted into pages (xiii, 105 p. : ill.). Vita. Abstract. Includes bibliographical references (p. 80-102).
Enweremadu, CC, and OJ Alamu. "Development and characterization of biodiesel from shea nut butter." Institute of Agrophysics, Polish Academy of Sciences, 2009. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001371.
Full textAnderson, Emma Elizebeth. ""If She Could Relax, Don't You Think She Would?"." Kent State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=kent1524494193426543.
Full textYau, Tang-yiu Tony, and 邱騰耀. "Jazz complex in Shek O." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1999. http://hub.hku.hk/bib/B31984940.
Full textYau, Tang-yiu Tony. "Jazz complex in Shek O." Hong Kong : University of Hong Kong, 1999. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25947886.
Full textBlasko, Danielle. "She vs. Shadow." ScholarWorks@UNO, 2010. http://scholarworks.uno.edu/td/1249.
Full textMcCord, Kailyn. "Around She Goes." ScholarWorks@UNO, 2017. http://scholarworks.uno.edu/td/2344.
Full textHatzor, Yossef. "ha-Geʼologyah shel Ezor ha-Gilboʻa." [Yerushalayim] : ha-Universitah ha-ʻIvrit be-Yerushalayim, 1991. http://books.google.com/books?id=oqoqAAAAMAAJ.
Full textde, Bruyn Moreira Annis. "Master's Thesis - Welcome to the Shed." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23206.
Full textWölkl, Stefan Josef [Verfasser], Kristina [Akademischer Betreuer] Shea, and Birgit [Akademischer Betreuer] Vogel-Heuser. "Model Libraries for Conceptual Design / Stefan Josef Wölkl. Gutachter: Kristina Shea ; Birgit Vogel-Heuser. Betreuer: Kristina Shea." München : Universitätsbibliothek der TU München, 2013. http://d-nb.info/1034420720/34.
Full textMatzke, Alex. "If She Isn’t Working Miracles, What Is She Doing On The Battlefield?" VCU Scholars Compass, 2016. http://scholarscompass.vcu.edu/etd/4259.
Full textEdin, Jennifer. "He is he, she is she : Om genus i en filippinsk förskola." Thesis, Stockholms universitet, Barn- och ungdomsvetenskapliga institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-143913.
Full textSilva, Marcos Vinícius Mendes. "Reparo de lesões induzidas na articulação femorotibiopatelar de ovinos através do implante de biomateriais associados à células-tronco de polpa dentária humana." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/10/10132/tde-21102015-153209/.
Full textArticular cartilage injuries on the knee are frequent pathologies and usually caused by trauma. Although some are asymptomatic, these changes may evolve into osteochondral articular cartilage degeneration and osteoarthritis. A progressive degeneration of articular cartilage leads to osteoarthritis (OA), being femorotibiopatelar joint the most affected one. As conventional treatments for OA are not curative, but palliative, cell therapy with stem cells (SC) stands out as an alternative. In this work we used stem cells from human exfoliated deciduous teeth (SHED), grown in association with a biomaterial, to treat osteochondral lesions on sheep\'s knees. Four osteochondral defects were surgically produced to test four conditions: 1) SHED associated with the biomaterial, 2) only the biomaterial, 3) only SHED and 4) no treatment (control). The sheep were followed clinically and through radiographic exams, US and arthroscopy, for 120, 190, 365 and 730 days until euthanasia. The results showed that treatment with biomaterial in combination with SHED produced repair similar to the cartilage structure from 190 days, showing cartilage adjacent features. However, despite the positive results in relation to the repair of osteochondral lesion it was not possible to say whether the improvement was due to direct differentiation of SHED for cells present in cartilage or was a paracrine effect. In time, there was no rejection and no adverse reaction to the xenogenic cell implant during the trial period.
Cruz, Raphael Marques de Almeida Rosa da. "Diferenciação neuronal de células-tronco de dente decíduo esfoliado." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/10/10132/tde-11012017-160059/.
Full textStem cells (SC) are cells that present self-renewal properties, capable of generating cells types and reconstitute several tissue types. For this reason, they have been seen as a therapeutic alternative to the treatment of many diseases which conventional treatment is not efficient. Besides, because of its plasticity, SC may be used to produce in vitro models in order to study diseases, what is interesting to diseases that affect the nervous system. Human SC from SHED (Stem cell from Human Exfoliated Deciduous teeth, SHED) are described in some papers as being capable of self-differentiation in neuronal cells through the direct transdifferentiation, a simple process that makes possible the differentiation of a cell type in another through the use of chemical agents. Nevertheless, SHED differentiation is refuted as being a artifact of culture due to cytotoxic action of these agents. Based on this premise, the aim of this study was to carry out protocols in order to produce neurons from SHED, using modifications and methods of neuronal differentiation described in the literature and used in the neuronal differentiation. During one of the protocols used, it was possible to verify the morphology of the cells as neuron-like, however, after some days of maintenance, they turn back to their original fusiform format. In this study, we can state, according to the obtained results, that SHED do not generate functional neurons
Olsson, Andreas. "Energieffektivisering av arbetsbodar på byggarbetsplatser." Thesis, Uppsala universitet, Byggnadsteknik, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-171963.
Full textPoon, Hon-fong. "A critical study of Chunqiu Zuoshizhuan Buzhu of Shen Qinhan (1775-1832) = Shen Qinhan (1775-1832) "Chun qiu Zuo shi zhuan bu zhu" jiao zheng /." Hong Kong : University of Hong Kong, 2001. http://sunzi.lib.hku.hk:8888/cgi-bin/hkuto%5Ftoc%5Fpdf?B23339639.
Full textPong, David. "Shen Pao-chen and China's modernization in the nineteenth century /." Cambridge (GB) : Cambridge university press, 1994. http://catalogue.bnf.fr/ark:/12148/cb356833636.
Full textCipriano, Margaret. "Tableau Where She Speaks." The Ohio State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=osu1523442108801092.
Full textWelte, Shannon. "She Will Be Loved." NSUWorks, 2013. http://nsuworks.nova.edu/writing_etd/34.
Full textShen, Tian [Verfasser]. "Biotechnologische Gewinnung von Cyathan-Diterpenoiden / Tian Shen." Gießen : Universitätsbibliothek, 2013. http://d-nb.info/1065394586/34.
Full textShen, Yang [Verfasser]. "Optimierung elektromechanischer Kupplungsaktorik für Doppelkupplungsgetriebe / Yang Shen." Aachen : Shaker, 2009. http://d-nb.info/1161310614/34.
Full textSmith, Lucy Trenary m. d. "Support for Healthy Eating and Exercise (SHEE)." Connect to online resource, 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3315760.
Full textChan, Chi-hung. "A study of Shen Wansan's legal case in the Early Ming period Ming chu Shen Wansan an yan jiu /." Click to view the E-thesis via HKUTO, 1993. http://sunzi.lib.hku.hk/hkuto/record/B31950218.
Full textHelms, Bergen [Verfasser], Kristina [Akademischer Betreuer] Shea, Udo [Akademischer Betreuer] Lindemann, and Martin [Akademischer Betreuer] Eigner. "Object-Oriented Graph Grammars for Computational Design Synthesis / Bergen Helms. Gutachter: Udo Lindemann ; Kristina Shea ; Martin Eigner. Betreuer: Kristina Shea." München : Universitätsbibliothek der TU München, 2013. http://d-nb.info/1032990449/34.
Full textMacRory, Pauline Maeve. "She shoots! She scores! : the musical portrayal of female violence in recent Hollywood film." Thesis, University of Strathclyde, 1999. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21400.
Full textAbbas, Abdullah. "Static analysis of semantic web queries with ShEx schema constraints." Thesis, Université Grenoble Alpes (ComUE), 2017. http://www.theses.fr/2017GREAM064/document.
Full textData structured in the Resource Description Framework (RDF) are increasingly available in large volumes. This leads to a major need and research interest in novel methods for query analysis and compilation for making the most of RDF data extraction. SPARQL is the widely used and well supported standard query language for RDF data. In parallel to query language evolutions, schema languages for expressing constraints on RDF datasets also evolve. Shape Expressions (ShEx) are increasingly used to validate RDF data, and to communicate expected graph patterns. Schemas in general are important for static analysis tasks such as query optimisation and containment. Our purpose is to investigate the means and methodologies for SPARQL query static analysis and optimisation in the presence of ShEx schema constraints.Our contribution is mainly divided into two parts. In the first part we consider the problem of SPARQL query containment in the presence of ShEx constraints. We propose a sound and complete procedure for the problem of containment with ShEx, considering several SPARQL fragments. Particularly our procedure considers OPTIONAL query patterns, that turns out to be an important feature to be studied with schemas. We provide complexity bounds for the containment problem with respect to the language fragments considered. We also propose alternative method for SPARQL query containment with ShEx by reduction into First Order Logic satisfiability, which allows for considering SPARQL fragment extension in comparison to the first method. This is the first work addressing SPARQL query containment in the presence of ShEx constraints.In the second part of our contribution we propose an analysis method to optimise the evaluation of conjunctive SPARQL queries, on RDF graphs, by taking advantage of ShEx constraints. The optimisation is based on computing and assigning ranks to query triple patterns, dictating their order of execution. The presence of intermediate joins between the query triple patterns is the reason why ordering is important in increasing efficiency. We define a set of well-formed ShEx schemas, that possess interesting characteristics for SPARQL query optimisation. We then develop our optimisation method by exploiting information extracted from a ShEx schema. We finally report on evaluation results performed showing the advantages of applying our optimisation on the top of an existing state-of-the-art query evaluation system
Li, Fang, and 李芳. "An analysis of 25,000 cases from a hospital in Guangdong birth defect monitoring network during 2000 to 2005." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2007. http://hub.hku.hk/bib/B39724487.
Full textBirnbaum, Ruth. "An exposition of Joseph Ibn Shem Tov's "Kevod Elohim", "The Glory of God", a fifteenth-century philosophical work : on the Summum Bonum of man and the true happiness /." Lewiston (N.Y.) : E. Mellen, 2001. http://catalogue.bnf.fr/ark:/12148/cb38937367f.
Full textShen, Yilei [Verfasser]. "Unterfangung belasteter Fundamente durch Bohrpfähle / von Yilei Shen." Kaiserslautern : Fachgebiet Bodenmechanik und Grundbau der Techn. Univ, 2006. http://d-nb.info/981536085/34.
Full textKumar, Surendran Sailesh. "Pre-eclampsia, shed membrane microparticles and syncytiotrophoblast apoptosis." Thesis, University of Oxford, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.365865.
Full text羅天佑 and Tin-yau Lo. "The thought of Ts‘ai Ho-shen, 1895-1931." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1990. http://hub.hku.hk/bib/B30425463.
Full textPerdue, Stephen Andrew. "Mega shed : regional rooms for the Orgman's City." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/43845.
Full textIncludes bibliographical references (p. [78]).
The recent legitimization of Landscape Urbanism as a theory for architectural design may signal a growing cultural shift toward environmental custodianship. Design strategies that blur buildings and landscape have become architecture's new orthodox response to this trend, promising continuity between architecture and landscape on the new "green" urban surface. However, the infrastructural and organizational demands of this blurring of city and country may actually require an architecture that is more flexible over its lifespan -more appropriately accommodating the on-going bureaucratic alterations required to manage this utopian complexity. This thesis offers a modest proposal for big-box architecture, one capable of delivering continuity and flexibility for the city, even for programs that require functional separation. An exploration of this super-sized typology, the Mega-Shed demonstrates the timeless desire to manage the environment, while resisting the urge to re-create picturesque landscape. Whereas modern cities banished their support systems to the periphery, the Mega-Shed is a passive machine for the current age, an organizational strategy capable of bringing these support systems back into view, producing a sublime utility in the heart of the city.
by Stephen Andrew Perdue.
M.Arch.
Hlongwana, Nokhuthala Deligence. "An assessment of the effectiveness of management review as an ISO 14001:2004 continual improvement element : an Eskom distribution case study / Nokhuthala Deligence Hlongwana." Thesis, 2014. http://hdl.handle.net/10394/10737.
Full textM. Environmental Management, North-West University, Potchefstroom Campus, 2014
LI, CHUNGHSIN, and 李宗信. "Start and Termination of Land Rantal in Beng Shen Ba She." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/29837021477400644127.
Full text國立臺灣師範大學
歷史學系
99
This paper is a case study based on Beng Shan Ba She in the middle- north in Taiwan from Qing Dynasty to Japanese colonial period. In addition to the study on the history of rental situations in Pingpu Tribe, this paper tries to integrate the cadastre files in the beginning of Japanese colonial period all together via GIS so as to present the whole picture about Beng Shan Ba She and the private files of the rental situations. Further, in order to present the development process of Beng Shan Ba She’s rental situations, this paper tries to check and compare the related files about the land contracts between the aboriginal and Han people. This paper tries to point out the exact locations of the various groups and also shows the distribution and the rental sum of money. Meanwhile, till the beginning of Japanese colonial period, there were up to sixty percent of cultivated lands under the aboriginal’s rights. More than seventy percent of rental were still owned by the aboriginals. This discovery is different from Chih-ming Ka’s observation on the aboriginal’s land rights in Hsinchu but similar to John R. Shepherdi’s studies on the ones distributed among Shulin and ShanXie in Taipei. Different from Chih-ming Ka’s and John R. Shepherdi’s studies which are based on case studies and develop the theories like rational nation and politics of tribal group respectively, this purpose of this paper is to figure out the meaning of Beng Shan Ba She’s existence and their social autonomy. In order to understand the development process of Beng Shan Ba She, this paper divide the land rights of Beng Shan Ba She into different parts, namely mixed cultivated area between the aboriginal and Han, Han cultivated land and Ai Tun Areas so as to understand the development process of these three types of land rights. Among them, the mixed cultivated lands were mostly passed down from the aboriginal’s ancestors, granted by Qing government and group purchasing. And they teamed up to reserve the lands which are the precious and rare lands in Beng Shen Ba She nowadays. In Ai Tun Areas , the land rights were mainly based on Ai rental and Tun rental formed in Qianlong 25th year and end of Qianlong years. Ai Tun Areas were mainly cultivated under the ways of join stock but the lands were disappeared gradually since the tenants declined to pay the original landlords after the policy of land measurement by Liu Mingchuan in Guang Xu 13th year. Last, the land rights of Han cultivated lands were mainly affected by the policy of fixed aboriginal rental in Qianlong years. Among Han people, Cai Zhenfeng is the most powerful land right holders. He accumulated his properties by buying Ri Nan’s and Ri Bei’s lands and further carried out the rental business. To sum up, these three rental areas in Beng Shan Ba She completely reflected a variety of land rights. Basically, rental was treated as assets under the aboriginal rental policy in Beng Shen Ba She in the middle years of Qianlong and for aboriginal, organization staff , government staff and the capitalists of Han people, it carried different meanings for different positions. In fact, rental business not only proved crop for the aboriginal but also was the tax source for the local government. As for the organization staff like aboriginal heads and interpreters, involved in rental business management usually used rental as guarantee to borrow money from Han people. That is to say rental was treated as a medium to accumulate their fortunes and also working in the rental organization was the goal for people in and out of the aboriginal tribes. For the capitalists of Han, they could borrow money from the tribes and further practice the society duty and than embezzled the rental at last in the society even though they are not allowed to work in the organization by law. Therefore, the government , capitalists of Han, the aboriginal and the tribe staff as well competed with one another and further tried to seize the rental business. On the other hand, seeing from the rental sum of money recorded from Japanese colonial period, we can find that the reform of aboriginal affairs carried out by Liu Ming Chuan was a protection for the rental business which helped the tribes to maintain their social operation and their income. Last, this paper finds that both the private land rights and crops were mostly under the ones who had served as staff in the rental organization. When judging form the situation that most of the public rental lands spreaded near to the aboriginal tribes, we can infer that the situation may be affected by Da Jia event and reflected the management strategies among the various tribes. Last, even though Beng Shan Be She could get the compensation from Japanese government under the policy of rental right., land rental business had provided the aboriginal income and maintained the whole society’s operation for the past hundreds of years. Once the rental business is eliminated by the government, the economy of the aboriginal may face a great pressure and the social operation and organizations among the aboriginal tribes may be destroyed As a result, the aboriginal tribes were gradually assimilated by Han people.
Abarinov, Elena. "Progressive restriction of CNS cell-fate potential by the transiently expressed transcription factor Nkx2.2." Thesis, 2019. https://doi.org/10.7916/d8-shpq-2d83.
Full textYang, Su Mi, and 楊素迷. "Social Interaction between Ta Sheh Industrial Park and Ta Sheh." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/45739783876558762791.
Full textGrinter, Keith. "The shed project." 2009. http://hdl.handle.net/10292/823.
Full textSHEN, YU-YING, and 沈禹英. "SHEN, YU-YING." Thesis, 1985. http://ndltd.ncl.edu.tw/handle/14849842478242892291.
Full textSHEN, XIANG-ZHEN, and 申相振. "SHEN, XIANG-ZHEN." Thesis, 1985. http://ndltd.ncl.edu.tw/handle/72494698006832513606.
Full text"Reid-Shea,Theresa_SchoolCounsellingandPsychology_InvestigatingtheuseofaTierThreeReadingIntervetionwithStrugglingReaders_November_2015." Thesis, 2015. http://hdl.handle.net/10388/ETD-2015-11-2280.
Full text連申生. "SHEN SHENG-LIEN." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/08326786625656105170.
Full text(6984413), Tiwaladeoluwa Adekunle. ""Shea Moisture is Cancelled": Racialized Identification in the 2017 Shea Moisture Crisis." Thesis, 2019.
Find full textIn 2017, Shea Moisture, a company that created natural hair products targeted primarily toward Black women, released an online video in which ostensibly white and multiracial women discussed the struggles they encountered in accepting their natural hair. This video led to a public relations crisis for the organization as a result of its perceived exclusion of the organization’s core public--Black women with 4C hair, who arguably experience the highest levels of discrimination on account of their natural hair. This study explored the role of identity and identification in this crisis by conducting a qualitative content analysis of identification types in Black men and women’s online responses to the video. Emotions present in the online posts were used as rhetorical indicators of deidentification, ambivalent identification, identification or disidentification. The findings of this study, contextualized within the socio-political context of the crisis, suggest that responses to Shea Moisture’s video were informed by : its public’s identification with one another, their construal and co-construction of the organization’s identity as a Black business, and their identification with the organization on the basis of this identity. This study reinforces the role played by publics in co-constructing an organization’s identity and reveals the importance of sociopolitical realities and uneven power relations to publics’ identification. This study also introduces the concept of “protected identification” to describe a mode of identification that informed by a socio-political context wherein marginalization exists, comes with a unique set of expectations for the actions of an organization.