Journal articles on the topic 'Sherlock in mass media Holmes'

Penelitian ini disebut sebagai proses pembebasan pendidikan akuntansi karena pendidikan akuntansi cenderung kaku dan terlalu berorientasi pada buku teks. Peneliti menyajikan sebuah metode pembelajaran yang diadaptasi dari penelitian Chabrak dan Craig (2013) dengan film “Sherlock Holmes: the Game of Death”sebagai media pendukung. Dalam proses ini, peserta didik berada dalam nuansa “giving” melalui imajinasi, perilaku disonansi serta berpikir kritis. Dengan menggunakan pendekatan fenomenologi transendental, jiwa Sherlock Holmes (seharusnya) di tubuh akuntan adalah temuan tak terbantahkan dalam proses pembebasan.

Abstract This article addresses access to high-quality education under a neoliberal mentality. It engages at both the discursive and material levels, by mapping how taken-for-granted truths about neoliberal policies circulate through the media. The media—newspapers, network channels, and news websites—have correlated quality education with socioeconomic status, which have effects of power in the fabrication of the productive citizen and low-performer, and in the perpetuation of the “class/room”. The unexpected deceitfulness of numbers operates as a rhizomatic regime of truths, conducting our ways of being and acting in the world. This analysis takes numbers as an actor to challenge the apparent representative and descriptive nature of standardized assessment outcomes, and the idea that competition, freedom of choice, and accountability are a means of securing equity, inclusion, and economic growth. The novels of Sir Arthur Conan Doyle, particularly those featuring the fictional character Sherlock Holmes, and the Sherlock Holmes adaptations portrayed by Benedict Cumberbatch in the TV series “Sherlock” have inspired the narrative of this story. Sherlock’s mind palace—a feature added to Holmes’ personality in the TV series—is put to great use in the narrative of this article.

El personaje de Sherlock Holmes se ha convertido en una figura de dimensiones universales capaz de adaptarse a diferentes contextos a través de diferentes manifestaciones artísticas. Semejante vigencia se manifiesta, entre otras cosas, en el constante trasvase transficcional del universo diegético creado por Conan Doyle a otras obras literarias y a medios como el cine, el cómic, la televisión o los videojuegos. Sin ánimo de exhaustividad, y asumiendo que las dimensiones del corpus de obras surgidas a partir de los textos originales de Conan Doyle son prácticamente inabarcables, el artículo intentará ofrecer una tipología de las prácticas reescriturales que han tomado como referencia a Sherlock Holmes en los ámbitos literario y audiovisual en España. The character of Sherlock Holmes has become a figure of universal dimensions capable of adapting to different contexts through different art forms. This relevance is manifested by means of the constant and transficcional transfer of the diegetic universe created by Conan Doyle to literature and other media like movies, comics, television or video games. Without being exhaustive, and assuming that the size of the corpus of works arising from the original texts of Conan Doyle are virtually boundless, the article will attempt to provide a typology of reescriturales practices that have taken as a reference to Sherlock Holmes in the literary fields and audiovisual in Spain.

AbstrakPembahasan dalam tulisan ini berfokus pada hasil kegiatan pelatihan bagi Komunitas Penulis Perempuan Indonesia (KPPI) Bandung untuk penulisan cerita detektif yang struktur alur ceritanya merujuk pada pola dalam cerita detektif Sherlock Holmes. Tujuan dari pembahasan ini adalah untuk meneorikan pengaruh media sosial terhadap rancangan cerita detektif penulis perempuan, yang dalam hal ini diwakili oleh anggota KPPI Bandung. Pembahasan yang dijabarkan dalam tulisan ini menggunakan metode kualitatif dengan metodologi observasional. Dari hasil brainstorming dan clustering yang dilakukan ketika pelatihan, diperoleh daftar 6 topik cerita. Dari daftar topik tersebut, 4 di antaranya mengemuka sebagai akibat dari pengaruh media sosial. Simpulan yang diperoleh dari pembahasan tentang hasil tersebut adalah bahwa dunia yang dikenal oleh partisipan pelatihan adalah dunia yang dipengaruhi kuat oleh keberadaan media sosial, sehingga hal ini berpengaruh terhadap kecenderungan pengumpulan topik cerita.Kata kunci: cerita detektif, media sosial, penulis perempuan, brainstorming, clustering.AbstractThe discussion in this essayfocuses on the workshop results conducted for the Indonesian Women's Writers Community (KPPI) Bandung for detective stories writing with storyline structure referring to Sherlock Holmes. The purpose of this discussion is to theorize the influence of social media on the design of female writers' detective stories, represented by members KPPIBandung. The discussion described in this essay uses qualitative methods with observational methodology. From the results of brainstorming and clustering, a list of 6 topics for the stories was obtained. From the list of topics, 4 emerged as a result of the influence of social media. The conclusion obtained from the discussion about these results is that the world known to participants attending the workshop is a world that is strongly influenced by the existence of social media, which causes an effect on the tendency in the topics of stories obtained.Keywords: detective story, social media, women’s writers, brainstorming, clustering.

AbstrakPembahasan dalam tulisan ini berfokus pada hasil kegiatan pelatihan bagi Komunitas Penulis Perempuan Indonesia (KPPI) Bandung untuk penulisan cerita detektif yang struktur alur ceritanya merujuk pada pola dalam cerita detektif Sherlock Holmes. Tujuan dari pembahasan ini adalah untuk meneorikan pengaruh media sosial terhadap rancangan cerita detektif penulis perempuan, yang dalam hal ini diwakili oleh anggota KPPI Bandung. Pembahasan yang dijabarkan dalam tulisan ini menggunakan metode kualitatif dengan metodologi observasional. Dari hasil brainstorming dan clustering yang dilakukan ketika pelatihan, diperoleh daftar 6 topik cerita. Dari daftar topik tersebut, 4 di antaranya mengemuka sebagai akibat dari pengaruh media sosial. Simpulan yang diperoleh dari pembahasan tentang hasil tersebut adalah bahwa dunia yang dikenal oleh partisipan pelatihan adalah dunia yang dipengaruhi kuat oleh keberadaan media sosial, sehingga hal ini berpengaruh terhadap kecenderungan pengumpulan topik cerita.Kata kunci: cerita detektif, media sosial, penulis perempuan, brainstorming, clustering.AbstractThe discussion in this essayfocuses on the workshop results conducted for the Indonesian Women's Writers Community (KPPI) Bandung for detective stories writing with storyline structure referring to Sherlock Holmes. The purpose of this discussion is to theorize the influence of social media on the design of female writers' detective stories, represented by members KPPIBandung. The discussion described in this essay uses qualitative methods with observational methodology. From the results of brainstorming and clustering, a list of 6 topics for the stories was obtained. From the list of topics, 4 emerged as a result of the influence of social media. The conclusion obtained from the discussion about these results is that the world known to participants attending the workshop is a world that is strongly influenced by the existence of social media, which causes an effect on the tendency in the topics of stories obtained.Keywords: detective story, social media, women’s writers, brainstorming, clustering.

During the Second World War Universal Pictures produced three key Sherlock Holmes films. In each of these pictures, released in 1942 and 1943, Holmes was appropriated for the war effort. The Great Detective was transposed into wartime London where, in effect, he became the ultimate counter-intelligence agent who foiled the plots of Nazi infiltrators and sympathisers. The films retooled Holmes from his detective origins and place him into the spy genre, as was required for maximum propaganda value. Three key propaganda themes emerged from the films: first, that Britain was engaged in a ‘People's War’ in which Holmes was able to emerge victorious thanks to the contributions and assistance of ordinary members of the British public; second, that the public needed to be vigilant against the threat posed by Nazi agents and fifth columnists; third, that the USA and Britain were bound together by mutual respect and cultural ties and that collaboration between the two powers would achieve victory. Each of these themes was key to the British propaganda effort and emerged as a staple trope in British media. The Holmes films had, however, been produced by an American studio in Hollywood. Nevertheless, the American film-makers were typically able to produce successful ‘British’ propaganda pieces, drawing upon British propaganda tropes, which succeeded on both sides of the Atlantic. That success did not necessarily lie in the films' artistic merits – in fact, they were regularly savaged by critics in that respect – but because their propaganda messages were sufficiently subtle that they were rarely noted upon at all.

Since the late nineteenth century, Western intellectuals have tended to depict ‘modernity’ as being incompatible with ‘enchantment’. Thus Max Weber argued that two aspects intrinsic to modernity, rationalization and bureaucratization, were inimical to the magical attitudes toward human existence that characterized medieval and early modern thought. His gloomy image of the ‘iron cage’ of reason echoed the fears of earlier romantics and was to be repeated by later cultural pessimists through the twentieth century. This article recovers a different outlook that emerged during the fin-de-siècle, one that reconciled the rational and secular tenets of modernity with enchantment and that underlies many forms of contemporary cultural practice. The popularity of Sir Arthur Conan Doyle's Sherlock Holmes is taken as an exemplary instance of a specifically modern form of enchantment. First, Holmes's own form of rationalism, ‘animistic reason’, offered an alternative to the narrower instrumental reason that cultural pessimists claimed as a defining element of modernity. Second, many adult readers at the turn of the century and beyond were able to pretend that Holmes was real, and his creator fictitious, through the ‘ironic imagination’, a more capacious and playful understanding of the imagination than that held by the early Victorians. Both animistic reason and the ironic imagination made Holmes an iconic figure who enacted and represented the reconciliation of modernity and enchantment, whereas Doyle, unable to accept this reconciliation, resorted to spiritualism, a holdover of ‘premodern’ enchantment.

In 1893, overwhelmed by readers' insatiability for Sherlock Holmes stories, Arthur Conan Doyle killed his detective off at the height of his popularity. Writing to a friend in 1896, Doyle described how literally sick he was of the figure he had created: “I have had such an overdose of him that I feel towards him as I do towards pâté de foie gras, of which I once ate too much, so that the name of it gives me a sickly feeling to this day” (Chabon 17). Holmes's (first) literary demise was marked by his creator with a culinary simile, one which recalls that his literary debut was made under the name that, above all others, stood for the culinary in late nineteenth-century Britain: Isabella Beeton. The first Sherlock Holmes story, “A Study in Scarlet,” appeared in the 1887 edition of Beeton's Christmas Annual. Three other editors had rejected the story before the Beeton Annual accepted it. This Doyle-Beeton publishing encounter was an instance of one publishing phenomenon recognizing another one and ushering it into the limelight. When Doyle's reflections on his huge publishing success turn to a gustatory memory of overindulgence in a purposefully overdeveloped organ, it raises the following question: what were the relationships between the mass market, the culinary, and the production and adjudication of judgment and refinement in the nineteenth century?

In three of Sir Arthur Conan-Doyle's Sherlock Holmes stories there are brief appearances of the Baker Street Irregulars, a group of ‘street Arabs’ who help Holmes with his investigations. These children have been re-imagined in modern children's literature in at least twenty-seven texts in a variety of media and with writers from both Britain and the United States. All these modern stories show a marked upward shift in the class of the Irregulars away from the lower working class of Conan-Doyle's originals. The shift occurs through attributing middle-class origins to the leaders of the Irregulars, through raising the class of the Irregulars in general, and through giving the children life environments more comfortable, safe, and financially secure than would have been possible for late-Victorian street children. Because of the variety in texts and writers, it is argued that this shift is not a result of the conscious political or ideological positions of individual writers, but rather reflects common unconscious narrative choices. The class-shift is examined in relation to the various pressures of conventions in children's literature, concepts of audience, and common concepts of class in society.

AbstractDetective fiction counts amongst the most successful literary products that the metropolitan west has exported to the world periphery. Between the end of the nineteenth century and the outbreak of the Second World War the genre acquired a global presence – both in the form of translations of existing works such as the Sherlock Holmes stories, and in the form of numerous indigenous adaptations. This kind of literature represented a prime example of the mass-produced and mass-circulated print entertainment that was part and parcel of the emergence of mass consumption as a social form. Detective fiction was, thus, both a carrier and an expression of modernity. While some literary theorists have pointed to longstanding historical antecedents, detective fiction would not have made sense in earlier historical epochs. The principles of scientific enquiry permeate the genre throughout, not just in terms of the ubiquitous magnifying glasses, finger-prints and assorted scientific apparatuses, but in terms of the subject matter itself – the fact that it is possible to make sense of an increasingly confusing world by uncovering hidden causal connections through rational enquiry.

AbstractThis article sketches a theoretical framework and method for the analysis of transmedia characters that focuses on specific instantiations of these characters in individual media texts, before asking how these local work-specific characters relate to other local work-specific characters or coalesce into glocal transmedia characters as part of global transmedia character networks, thus evading what one could consider an undue emphasis on the “model of the single character” when analyzing the various characters that are, for example called Sherlock Holmes, Batman, or Lara Croft. The connections between these work-specific characters within transmedia character network could then be described as either relations of redundancy, relations of expansion, or relations of modification – with only redundancy and expansion allowing for medial representations of work-specific characters to contribute to the representation of a single transmedia character. In intersubjectively constructing characters across media, however, recipients will not only take into account powerful normative discourses that police the representation of characters across media but also draw on their accumulated knowledge about previously represented work-specific or transmedia characters as well as about transmedia character templates and even more general transmedia character types.

The language of press and television news reportage is familiar territory for critical discourse analysis and other approaches to politics in the mass media (e.g., Kelly-Holmes and O’Regan, 2004, Chouliaraki 2005), as is that of newspaper editorials (e.g. Le 2003). But, in sympathy with, e.g., van Leeuwen and Jaworski (2003), we believe that a full understanding of mediated political culture needs to extend beyond this territory to consider a wider range of linguistic, visual and multimodal media genres. This article reviews the character of political sketchwriting in Britain as a basis for an assessment of its contribution to the national political mediascape. To do this, we draw on recent work in discourse analysis (Engebretson 2007) and sociolinguistics (Jaffe 2009) on the concept of ‘stance’. First, we illustrate the history of sketchwriting as a newspaper genre, tracing it back to the earliest days of political reportage in Britain. We then explore, with reference to a corpus of materials assembled during the British General Election campaign of 2010, how the stance-work of this genre is prototypically managed. Following this, we demonstrate the extension of such work to a wider range of political column discourse, under the general heading of ‘colour writing’.

Introduction. With the advent of the paradigm of heterogeneity of the bacterial population, attention has been drawn to the phenotype of dormant cells, the active generation of which occurs when adverse environmental conditions of microorganisms appear. These cells are characterized by metabolic and reproductive dormancy, as well as antibiotic resistance. However, upon the occurrence of favorable living conditions, they are able to germinate again and cause an exacerbation of infectious diseases. In recent years, a threatening decrease in the effectiveness of antimicrobial therapy and an increase in the incidence of persistent, chronic and hospital infections have been associated with these phenotypes of pathogenic bacteria. Given the key role of fatty acid (FA) in the adaptation of bacteria, the aim of this study was to identify the specific features of changes in the fatty acid composition of gram-negative bacteria from the Enterobacteriaceae family during their long-term storage under extreme conditions and the formation of dormant (uncultured) subpopulations of cell forms.Materials and methods. Static cultures of following reference strains were used in the study: Yersinia pseudotuberculosis, Salmonella enterica Typhimurium, and Escherichia coli, stored under vaseline oil at 4-8°С for 5-10 years. Dormant cell forms were obtained by removing the oil layer and collecting the microbial mass. The ultrastructural features of the dormant cell forms were confirmed by transmission electron microscopy. The viability of dormant cells was assessed by a molecular genetic method. The lack of reproductive activity of dormant forms was checked by repeated inoculations on LB broth, Endo and Serov media and incubation at 4-6°C, 22-24°C, and 37°С. Methyl esters of total FAs were obtained according to the procedure approved by the European Committee for Standardization and recommended by the Sherlock MIS protocol. Analysis of fatty acid methyl esters was carried out by gas chromatography in combination with mass spectrometry. After preliminary homogenization of the bacterial masses, lipids were extracted, and FA spectra were obtained by electron impact at 70 eVResults. It was demonstrated that phenotypic uncultured generation of dormant cells is formed under extreme conditions (low temperature, nutrient deficiency, hypoxia) in populations of E. coli, Y. pseudotuberculosis and S. Typhimurium. A comparative analysis of changes in the fatty acid spectrum in the dormant phenotype revealed certain features compared to vegetative cells associated with a decrease in the unsaturation index and the dominance of long-chain saturated FAs (C14-C18).Conclusion. The biological significance of the observed transformations is apparently associated with the special role of these FA fractions in the reversible formation of dormant (uncultivated) cell phenotype and as an alternative source of carbohydrates in a metabolically inactive state, as well as their subsequent reversal to vegetative cells upon favorable living conditions.

Obesity is now pandemic, affecting millions of people in worldwide [1]. Obesity is defined as the excessive fat accumulation which may damage the health. Two groups of beneficial bacteria are dominant in the human gut, the Bacteroidetes and the Firmicutes. The relative proportion of Bacteroidetes is decreased in obese people by comparison with lean people and this proportion increases with weight loss on two types of low-calorie diet. Obesity has a microbial component which might have potential therapeutic implications [2]. Third National Health and Nutrition Examination Survey (NHANES III) provides the detailed population based overweight and obesity prevalence data [3]. Body mass index (BMI) is defined as a person’s weight in kilograms divided by the square of his height in meters (kg/m2). BMI provides the useful to measure of obesity and it is same for both sexes and for all ages. BMI value from 25 to 30 kg/m2 (overweight), 30 to 35 kg/m2 (obesity) points used by the World Health Organization (WHO) [4] and the National Institutes of Health (NIH) [5]. The basic cause of obesity is an energy imbalance between calories consumed and calories expended. Stevens et al. [6] viewing the burden of obesity showed that moderate obesity generally results in a 1 to 3-year reduction in life expectancy, depending on age. Obesity is a major cause of mortality [7] in the United States. Obesity substantially increases morbidity and impairs quality of life [8]. Metabolic clearance of Vitamin D may increase in obesity, possibly with enhanced uptake by adipose tissue [9]. Foetal macrosomia is more common in the obese non-diabetic mother compared to the lean mother with gestational diabetes [10]. Amino acids are insulin secretagogues and an increased flux on amino acids could stimulate foetal hyperinsulinemia. Triglycerides are energy rich and placental lipases can cleave triglyceride and transfer free fatty acids to the foetus [11]. Raised BMI is a major risk factor for cardiovascular diseases, diabetes, osteoarthritis and some cancers. Lower income people can afford more fat (from edible oils) and this upward shift in fat consumption is important for explaining part of the nutrition transition in China [12]. The increases in prevalence of overweight and obesity in Canada between 1985 and 2003 are cause for concern for increased risk of premature death and musculoskeletal complications arising from morbid obesity [13]. A large hip or thigh circumference or both, which could be due to a greater lean mass in the abdominal regions is negatively associated with all-cause mortality [14]. The US Preventive Services Task Force recently recommended screening all adult patients for obesity due in part to the strong association between obesity and chronic diseases [15]. The direct medical costs attributable to adult obesity in Canada are estimated to have been $1.8 billion in 1997 [16]. Obese individuals are frequently stigmatized in online news photographs; this phenomenon has important implications for public perceptions of obese persons and may reinforce pervasive prejudice and discrimination [17]. Understanding the trends in childhood obesity is important because obesity in childhood has many adverse effects on health in both childhood and adulthood [18]. NHANES I and NHANES III were cross-sectional representative samples of the US civilian non institutionalized population. Both surveys used to standardize the protocols for all interviews and examinations. Data on weight and height were collected for each individual in a fully equipped mobile examination center through direct physical examinations [19]. Letters ISSN: 2469-4142 J Nutri Bio, 3(1): 174-176 (2018) 175 It is important to note that shifts toward reduced adult obesity in Brazil do not appear to have reached older children and adolescents [20]. Systematic education of administrators and teachers, better physical education and nutritional improvement in the beverages and food products are available in Singapore schools [21]. United Nations reveal the comparative information on trends in childhood and adolescent underweight and overweight status approximately one-third of the global population [22]. China National Nutrition Survey data showed an increase in the prevalence of overweight and a remarkable decrease in under nutrition in children [23]. BMI cutoffs are linked to adult cutoffs for overweight and obesity, which are good indicators of risks for adverse health outcomes [24]. Television watching is a major cause of children’s inactivity and has been linked to childhood obesity [25]. The weight trends in Russia are very different from other countries, the sex difference initiate in the changing prevalence of underweight may suggest that Russian males and females have been prejudiced differently by the socioeconomic difficulties in the society [26]. Studies have demonstrated that changes in lifestyle are effective in preventing both diabetes and obesity in high-risk adults with impaired glucose tolerance [27]. Less than 20% of US adults who were trying to lose or maintain weight were following recommendations to eat fewer calories and increase physical activity to at least 150 minutes per week [28]. Strategies aimed at improving dopamine function may be beneficial in the treatment of obese individuals [29]. Obesity’s impact is diverse and extreme that it is one of the greatest neglected public health problems [30]. Holmes [31] explained that obesity is a societal problem and it’s an illness can be framed as a risk to the individual, a threat to populations. Schneider and Ingram [32] described that social constructions of populations influence the choices of policymakers and children as dependents: a powerless, positively viewed group who are not expected to be responsible for their own well being. Creating a toxic environment of food industry which promotes high density and low nutrient food, physical activity is low because of a reliance on cars as a result of poor urban planning and neighborhoods perceived to be unsafe [33]. Margaret Chan, Director General of the WHO, was reported in the media calling for the multinational corporations who driven by commercial interests, aggressively advertise cheap food and drinks laden with fat and sugar to share the responsibility for the obesity epidemic [34]. Obesity is generally agreed to be primarily linked to increased energy intake and decreased energy expenditure facilitated by environmental influences that favor energy dense diets and sedentary lifestyles [35]. Numerous studies have shown that the public, identify the media as their primary source of science and medical information [36]. Healthier lifestyle will decrease the obesity problems.

Mark Haddon’s The Curious Incident of the Dog in the Night-Time has achieved success as “the new Rain Man” or “the new definitive, popular account of the autistic condition” (Burks-Abbott 294). Integral to its favourable reception is the way it conflates the autistic main character, the fifteen-year-old narrator Christopher Boone, with the savant, or individual who exhibits both neurological problems and giftedness, thereby engaging with the way autism is presented in popular culture. In a variety of contemporary films and television series, autism has been transformed from a disability to a form of giftedness by relating it to abilities associated in contemporary media with a genius, in particular by invoking the metaphor of an autistic mind as a type of computer. As a result, the book engages with the current association of giftedness in mathematics and science with social awkwardness and isolation as constructed in popular culture: in idiomatic terms, the genius “nerd” figure characterised by an uncertain, adolescent approach to social contact (Kendall 353). The disablement of the character is, then, lessened so that the idea of being “special,” continually evoked throughout the text, has a transformative function that is related less to the special needs of those with a disability and more to the common element in adolescent fiction of longing for extraordinary power and control through being a special, gifted individual. The Curious Incident of the Dog in the Night-Time relates the protagonist, Christopher, to Sherlock Holmes and his methods of detection, specifically through the title being taken from a story by Conan Doyle, “Silver Blaze,” in which the “curious incident” referred to is that the dog did nothing in the night. In the original story, that the dog did not bark or react to an intruder was a clue that the person was known to the animal, so allowing Holmes to solve the crime by a process of deduction. Christopher copies these traditional methods of the classical detective to solve his personal mystery, that of who killed a neighbour’s dog, Wellington. The adoption of this title allows a double irony to emerge. Christopher’s attempts to emulate Holmes in his approach to crime are predicated on his assumption of his likeness to the model of the classical detective as he states, “I think that if I were a proper detective he is the kind of detective I would be,” pointing out the similarity of their powers of observation and his ability, like Holmes, to “detach his mind at will” as well as his capacity to find patterns in events (92). Through the novel, these attributes are aligned with his autism, constructing a trope of his disability conferring extraordinary abilities that are predicated on a computer-like detachment and precision in his method of thinking. The accessible narrative of the autistic Christopher gives the reader the impression of being able to understand the perspective of an individual with a spectrum disorder. In this way, the text not only engages with, but contributes to the construction of this disability in current popular culture as merely an extension of giftedness, especially in mathematics, and an associated unwillingness to communicate. Indeed, according to Raoul Eshelman, “one of its most engaging narrative devices is to make us identify with a mentally impaired narrator who is manifestly not interested in identifying either with us or anyone else” (1). The main character’s reference to mathematical and scientific ideas exploits an interest in giftedness already established by popular literature and film, and engages with a transformation effected in popular culture of the genius as autistic, and its corollary of an autistic person as potentially a genius. Such a construction ranges from fictional characters like Sheldon in The Big Bang Theory, Charlie and his physicist colleagues in Numb3rs, and Raymond Babbitt in Rain Man, to real life characters or representative figures in reality series and feature films such as x + y, The Imitation Game, The Big Short, and the television program Beauty and the Geek. While never referring specifically to autism, all the real or fictional representations contribute to the construction of a stereotype in which behaviours on the autistic spectrum are linked to a talent in mathematics and the sciences. In addition to this, detectives in the classical crime fiction alluded to in the novel typically exhibit traits of superhuman powers of deduction, pattern making, and problem solving that engage with the popular notion of genius in general and mathematics in particular by possessing a mind like a computer. Such detectives from current television series as Saga from The Bridge and Spencer Reid from Criminal Minds exhibit distance, coldness, and lack of social awareness or empathy with others, and this is presented as the basis of their extraordinary ability to discern patterns and solve crime. Spencer Reid, for example, has three PhDs in Science disciplines and Mathematics. Charlie in the television series Numb3rs is also a genius who uses his mathematical abilities to not only find the solution to crime but also explain the maths behind it to his FBI colleagues, and, in conjunction, the audience. But the character with the clearest association to Christopher is, naturally, Sherlock Holmes, both as constructed in Conan Doyle’s original text and the current adaptations and transformations of it. The television series Sherlock and Elementary, as well as the films Sherlock Holmes and Sherlock Holmes: A Game of Shadows all invoke a version of Holmes in which his powers of deduction are associated with symptoms to be found in a spectrum disorder.Like Christopher, the classical detective is characterised by being cold, emotionless, distant, socially inept, and isolated, but also keenly observant, analytical, and scientific; one who approaches the crime as a puzzle to be solved (Cawelti 43) with computer-like precision. In what is considered to be the original detective story, The Murders in the Rue Morgue, Poe included a “pseudo-mathematical logic in his literary scenario” (Platten 255). In Conan Doyle’s stories, Holmes, too, adopts a mathematical and scientific approach to construct patterns from clues that he alone can discern, and thereby solve the crime. The depiction of investigators in contemporary media such as Charlie in Numb3rs engages with these origins so that he is objective, dispassionate, and able to relate to real-world problems only through the filter of mathematical formulae. Christopher is presented similarly by engaging with the idea of the detective as implied savant and relying on an ability to discern patterns for successful crime solving.The book links the disabling behaviours of autism with the savant, so that the stereotype of the mystic displaying both disability and giftedness in fiction of earlier ages has been transformed in contemporary literature to a figure with extraordinary powers related both to autism and to the contemporary form of mysticism: innate mathematical ability and computer-style calculation. Allied with what Murray terms the “unknown and ambiguous nature” of autism, it is characterised as “the alien within the human, the mystical within the rational, the ultimate enigma” (25) in a way that is in keeping with the current fascination with the nature of genius and its association with being “special,” a term continually evoked and discussed throughout the book by the main character. The chapters on scientific ideas relate to Christopher’s world view, filtered through a mathematical and analytical approach to life and relationships with other people. Christopher examines beliefs such as the concept of humanity as superior to other animals, and the idea of religion and creationism, that is, the idea of humanity itself as special, with a cold and logical approach. He similarly discusses the idea of the individual person as special, linking this to a metaphor of the human mind being a computer (203, 148). Christopher’s narrow perspective as a result of his autism is not presented as disabling so much as protective, because the metaphorical connection of his viewpoint to a computer provides him with distance. Although initially Christopher fails to realise the significance of events, this allows him to be “switched off” (103) from events that he finds traumatising.The transformative metaphor of an autistic individual thinking like a computer is also invoked through Christopher’s explanation of “why people think that their brains are special, and different from computers” (147). Indeed, both in terms of his tendency to retreat or by “pressing CTRL + ALT + DEL and shutting down programs and turning the computer off and rebooting” (178) in times of stress, Christopher metaphorically views himself as a computer. Such a perspective invokes yet another popular cultural reference through the allusion to the human brain as “Captain Jean-Luc Picard in Star Trek: The Next Generation, sitting in his captain’s seat looking at a big screen” (147). But more importantly, the explanation refers to the basic premise of the book, that the text offers access to a condition that is inherently unknowable, but able to be understood by the reader through metaphor, often based on computers or technology as a result of a popular construction of autism that “the condition is the product of a brain in which the hard drive is incorrectly formatted” (Murray 25).Throughout the novel, the notion of “special” is presented as a trope for those with a disability, but as the protagonist, Christopher, points out, everyone is special in some way, so the whole idea of a disability as disabling is problematised throughout the text, while its associations of giftedness are upheld. Christopher’s disability, never actually designated as Asperger’s Syndrome or any type of spectrum disorder, is transformed into a protective mechanism that shields him from problematic social relationships of which he is unaware, but that the less naïve reader can well discern. In this way, rather than a limitation, the main character’s disorder protects him from a harsh reality. Even Christopher’s choice of Holmes as a role model is indicative of his desire to impose an eccentric order on his world, since this engages with a character in popular fiction who is famous not simply for his abilities, but for his eccentricity bordering on a form of autism. His aloof personality and cold logic not only fail to hamper him in his investigations, but these traits actually form the basis of them. The majority of recent adaptations of Conan Doyle’s stories, especially the BBC series Sherlock, depict Holmes with symptoms associated with spectrum disorder such as lack of empathy, difficulty in communication, and limited social skills, and these are clearly shown as contributing to his problem-solving ability. The trope of Christopher as detective also allows a parodic, postmodern comment on the classical detective form, because typically this fiction has a detective that knows more than the reader, and therefore the goal for the reader is to find the solution to the crime before it is revealed by the investigator in the final stages of the text (Rzepka 14). But the narrative works ironically in the novel since the non-autistic reader knows more than a narrator who is hampered by a limited worldview. From the beginning of the book, the narrative as focalised through Christopher’s narrow perspective allows a more profound view of events to be adopted by the reader, who is able to read clues that elude the protagonist. Christopher is well aware of this as he explains his attraction to the murder mystery novel, even though he has earlier stated he does not like novels since his inability to imagine or empathise means he is unable to relate to their fiction. For him, the genre of murder mystery is more akin to the books on maths and science that he finds comprehensible, because, like the classical detective, he views the crime as primarily a puzzle to be solved: as he states, “In a murder mystery novel someone has to work out who the murderer is and then catch them. It is a puzzle. If it is a good puzzle you can sometimes work out the answer before the end of the book” (5). But unlike Christopher, Holmes invariably knows more about the crime, can interpret the clues, and find the pattern, before other characters such as Watson, and especially the reader. In contrast, in The Curious Incident of the Dog in the Night-Time, the reader has more awareness of the probable context and significance of events than Christopher because, like a computer, he can calculate but not imagine. The reader can interpret clues within the plot of the story, such as the synchronous timing of the “death” of Christopher’s mother with the breakdown of the marriage of a neighbour, Mrs Shears. The astute reader is able to connect these events and realise that his mother has not died, but is living in a relationship with the neighbour’s husband. The construction of this pattern is denied Christopher, since he fails to determine their significance due to his limited imagination. Such a failure is related to Simon Baron-Cohen’s Theory of Mind, in which he proposes that autistic individuals have difficulty with social behaviour because they lack the capacity to comprehend that other people have individual mental states, or as Christopher terms it, “when I was little I didn’t understand about other people having minds” (145). Haddon utilises fictional licence when he allows Christopher to overcome such a limitation by a conscious shift in perspective, despite the specialist teacher within the text claiming that he would “always find this very difficult” (145). Christopher has here altered his view of events through his modelling both on the detective genre and on his affinity with mathematics, since he states, “I don’t find this difficult now. Because I decided that it was a kind of puzzle, and if something is a puzzle there is always a way of solving it” (145). In this way, the main character is shown as transcending symptoms of autism through the power of his giftedness in mathematics to ultimately discern a pattern in human relationships thereby adopting a computational approach to social problems.Haddon similarly explains the perspective of an individual with autism through a metaphor of Christopher’s memory being like a DVD recording. He is able to distance himself from his memories, choosing “Rewind” and then “Fast Forward” (96) to retrieve his recollection of events. This aspect of the precision of his memory relates to his machine-like coldness and lack of empathy for the feelings of others. But it also refers to the stereotype of the nerd figure in popular culture, where the nerd is able to relate more to a computer than to other people, exemplified in Sheldon from the television series The Big Bang Theory. Thus the presentation of Christopher’s autism relates to his giftedness in maths and science more than to areas that relate to his body. In general, descriptions of inappropriate or distressing bodily functions associated with disorders are mainly confined to other students at Christopher’s school. His references to his fellow students, such as Joseph eating his poo and playing in it (129) and his unsympathetic evaluation of Steve as not as clever or interesting as a dog because he “needs help to eat his food and could not even fetch a stick” (6), make a clear distinction between him and the other children, who despite being termed “special needs” are “special” in a different way from Christopher, because, according to him, “All the other children at my school are stupid” (56). While some reference is made to Christopher’s inappropriate behaviour in times of stress, such as punching a fellow student, wetting himself while on the train, and vomiting outside the school, in the main the emphasis is on his giftedness as a result of his autism, as displayed in the many chapters where he explains scientific and mathematical concepts. This is extrapolated into a further mathematical metaphor underlying the book, that he is like one of the prime numbers he finds so fascinating, because prime numbers do not fit neatly into the pattern of the number system, but they are essential and special nevertheless. Moreover, as James Berger suggests, prime numbers can “serve as figures for the autistic subject,” because like autistic individuals “they do not mix; they are singular, indivisible, unfactorable” yet “Mathematics could not exist without these singular entities that [. . .] are only apparent anomalies” (271).Haddon therefore offers a transformation by confounding autism with a computer-like ability to solve mathematical problems, so that the text is, as Haddon concedes, “as much about a gifted boy with behavior problems as it is about anyone on the autism spectrum” (qtd. in Burks-Abbott 291). Indeed, the word “autism” does not even appear in the book, while the terms “genius,” (140) “clever,” (32, 65, 252) and the like are continually being invoked in descriptions of Christopher, even if ironically. More importantly, the reader is constantly being shown his giftedness through the reiteration of his study of A Level Mathematics, and his explanation of scientific concepts. Throughout, Christopher explains aspects of mathematics, astrophysics, and other sciences, referring to such well-known puzzles in popular culture as the Monty Hall problem, as well as more obscure formulae and their proofs. They function to establish Christopher’s intuitive grasp of complex mathematical and scientific principles, as well as providing the reader with insight into both his perspective and the paradoxical nature of an individual who is at once able to solve quadratic equations in his head, yet is incapable of understanding the simple instruction, “Take the tube to Willesden Junction” (211).The presentation of Christopher is that of an individual who displays an extension of the social problems established in popular literature as connected to a talent for mathematics, therefore engaging with a depiction already existing in popular mythology: the isolated and analytical nerd or genius social introvert. Indeed, much of Christopher’s autistic behaviour functions to protect him from unsettling or traumatic information, since he fails to realise the significance of the information he collects or the clues he is given. His disability is therefore presented as not limiting so much as protective, and so the notion of disability is subsumed by the idea of the savant. The book, then, engages with a contemporary representation within popular culture that has transformed spectrum disability into mathematical giftedness, thereby metaphorically associating the autistic mind with the computer. ReferencesBaron-Cohen, Simon. Mindblindness: An Essay on Autism and Theory of Mind. Cambridge MA: MIT Press, 1995. Berger, James. “Alterity and Autism: Mark Haddon’s Curious Incident in the Neurological Spectrum.” Autism and Representation. Ed. Mark Osteen. Hoboken: Routledge, 2007. 271–88. Burks-Abbott, Gyasi. “Mark Haddon’s Popularity and Other Curious Incidents in My Life as an Autistic.” Autism and Representation. Ed. Mark Osteen. Hoboken: Routledge, 2007. 289–96. Cawelti, John G. Adventure, Mystery, and Romance: Formula Stories as Art and Popular Culture. Chicago: U of Chicago P, 1976. Eshelman, Raoul. “Transcendence and the Aesthetics of Disability: The Case of The Curious Incident of the Dog in the Night-Time.” Anthropoetics: The Journal of Generative Anthropology 15.1 (2009). Haddon, Mark. The Curious Incident of the Dog in the Night-Time. London: Random House Children’s Books, 2004. Kendall, Lori. “The Nerd Within: Mass Media and the Negotiation of Identity among Computer-Using Men.” Journal of Men’s Studies 3 (1999): 353–67. Murray, Stuart. “Autism and the Contemporary Sentimental: Fiction and the Narrative Fascination of the Present.” Literature and Medicine 25.1 (2006): 24–46. Platten, David. “Reading Glasses, Guns and Robots: A History of Science in French Crime Fiction.” French Cultural Studies 12 (2001): 253–70. Rzepka, Charles J. Detective Fiction. Cambridge, UK: Polity Press, 2005.

Since 1887, in sometimes cosmic fashion, nearly every medium and format has been used in sharing the original 60 Sherlock Holmes adventures along with their pastiche and parodying offspring. Such creative energy is evidence of a literary big bang, and an expanding universe of creative possibilities, many of them now born digital or residing on digital platforms. We trace older and newer Sherlockian enthusiasms; their points of entry; the creative manifestations of these fandoms over time and through various media; and the emerging challenges and opportunities presented to library and archival professionals by the explosive growth of creative works, especially those produced during the last decade. Curatorial actions involving acquisition, preservation, description, and user discovery of these materials are considered alongside the relationship building necessary between curator and fan in acquiring evolving, dynamic new Sherlockian expressions and insights.

Deal, Laura. How Nivi Got Her Names. Illus. Charlene Chua. Inhabit Media, 2017.Inhabit Media, an Inuit-owned publishing company, has brought to publication another wonderful story celebrating Inuit naming customs and family ties in How Nivi Got Her Names. The story follows young Nivi as she asks her mother how she came to have the names that she has which leads to an explanation of the traditional Inuit naming practices. The introduction by Aviaq Johnston features some basic information into the cultural background surrounding Inuit custom adoption and naming which would be useful to both adults reading to children and educators looking to frame this book within a lesson plan on Inuit ways of life. Similarly, the glossary featured at the end of the book provides readers with aid in translating the various traditional kinship terms that are used throughout the story.It features 32 pages of full-colour illustrations, all of which are vibrant and provide visual interest for readers while the writing is always on a white background to ensure good readability. The text overall is simple and comprehensible to the intended audience of 5 to 7 year-olds, but may be above their reading level, so an adult may need to read this book aloud. For parents, this book could be a great springboard into discussing family stories with their child. For educators and public librarians, this book is a very accessible introduction to a facet of Inuit culture that could easily be used during reading times or in the classroom.Highly recommended: 4 stars out of 4Lorisia MacLeod is a second year Masters of Library and Information Studies student and Indigenous Intern at the University of Alberta. When not working on her studies, Lorisia enjoys reading almost any variation of Sherlock Holmes or travelling.

Goose, Roy & McCluskey, Kerry. Sukaq and the Raven. Illustrated by Soyeon Kim. Inhabit Media, 2017. Inhabit Media is a quality publisher and Sukaq and the Raven matches their usual exemplary quality of story and imagery. The story is a traditional legend from Inuit storyteller Roy Goose illustrated using Kim’s beautiful three-dimensional dioramas. This wondrous illustration style previously earned Kim the Amelia Frances Howard-Gibbon Illustrator’s Award for her work You Are Stardust and it is easy to see how her artwork is award-winning. The depth created by the illustrations perfectly complements the story which follows Sukaq as he falls into his favourite bedtime story—how the raven created the world. As with many of Inhabit Media’s works, this story is distinctly Inuit while remaining understandable to everyone which makes it extremely useful in classrooms and libraries. The audience for this piece could range from pre-reading children to later elementary students as the full-page illustrations provide enough interest to any reader. Most young readers will need a reading buddy due to the amount of text and the complexity of some words. Artistically-minded readers may be intrigued by the three-dimensional diorama illustration style though educators or librarians may find this story to be a great introduction to a craft program involving dioramas. Parents may also find this story works well as a bedtime story due to the flow and lack of interrupting onomatopoeias (boom, beep, etc.). I highly recommend this book given how the illustrations and story combine to create a book that is pleasing to readers of many ages. Highly recommended: 4 stars out of 4 Reviewer: Lorisia MacLeod Lorisia MacLeod is an Instruction Librarian at NorQuest College Library and a proud member of the James Smith Cree Nation. When not working on indigenization or diversity in librarianship, Lorisia enjoys reading almost any variation of Sherlock Holmes, comics, or travelling.

“Sleep. Your eyelids are getting heavy. Sleep. Watch the swinging object. Concentrate. When you awake you will be completely under my power.” These words are familiar language to almost all of us, from images of the popular media, of a hypnotist attempting to place a subject in a hypnotic state. This subject has proved to be a source of fascination for many, and a source of intense debate in both psychological theory and jurisprudence for over two centuries, largely because of one controversial issue: can a person be induced to commit acts which are against his or her normal prudence and moral standards by means of hypnosis (or its historical antecedent, mesmerism)? The mysterious power of hypnotic coercion has moreover been absorbed into the popular consciousness, as reflected by the issue frequently featuring in fiction. For a single telling example, note the words of the villainous Baron Gruner to Sherlock Holmes: “You have heard of post-hypnotic suggestion, Mr Holmes? Well you will see how it works, for a man of personality can use hypnotism without any vulgar passes or tomfoolery.” The notoriety of hypnotic techniques is no doubt in no small measure due to accounts of sexual coercion of hypnotized subjects, as evidenced in the 1976 New South Wales Supreme Court case of R v Palmer, where a lay hypnotist was convicted on charges of rape, attempted rape and indecent assault. Evidence that this threat has been regarded as real by the courts even though no such case has arisen in South African law emerges from the declaring undesirable under the Publications and Entertainment Act 26 of 1963 of the magazine “True Men” for the publication of an article entitled “Amateur Hypnotism … Ruins 50 Girls a Week”. Gibson notes that “the idea that one person can dominate the will of another by occult or arcane means” goes back to the dawn of history, and is founded in pre-scientific ideas about magic and witchcraft. It has furtherbeen suggested by Gibson that in the present day, “hypnosis” has become a construct which has replaced “witchcraft” in the context of an accused performing criminal acts through an agent by means of coercion (perhaps this statement applies to both Anglo-American and European systems, less so to SA where witchcraft is as yet still a significant issue). This process has been aided by the proliferation of myths which have come to be established surrounding the notion of hypnosis in the public mind. The myths include: that hypnosis is done to the subject (as opposed to being self-induced); that it involves a battle of wills, with the stronger party (the Svengali-like hypnotist) winning over the weaker one; that the hypnotist must be a charismatic person; that hypnotic subjects are foolish or weak; that the hypnotist has unlimited power over the subject; that hypnosis is equivalent to sleep or loss of consciousness; that hypnosis is dangerous and destructive of the will; that hypnosis is a cure-all; that hypnosis confers special powers on subjects; that the hypnotic trance is irreversible; that hypnosis is fakery or sham behaviour; that hypnosis is a “truth serum” and that there are people who cannot be hypnotized. The law is not immune to these myths, and hypnotism has yet to be formally categorized in the general principles of criminal law. The search for a clear and rational explanation of the nature of hypnosis has further not beenassisted by the differing theories which have been offered in this regard. As will be indicated later, the courts (rather unsurprisingly) have also found difficulty with the concept.

Audiences are a contested domain with Ang and others desperate to analyse, anatomise, understand and describe them. They are particularly important for the commercialisation of any medium since advertisers like to know what they are getting for their money and, in the famous aphorism, 'the role of the commercial media is to deliver audiences to advertisers'. Marshall's concept of 'audience-commodity' continues this intellectual interrogation of the audience and its production by individual practices of media consumption. Mass media audiences have consumed much research attention over most of the past century with major consideration being paid to the displacement of other activities arising from the consumption of newly-introduced media, effects of the media and a succession of moral panics. It has only been in recent years that 'the audience' has been researched on (essentially) its own terms -- in the branch of media and culture studies enquiry called, conveniently, 'audience studies'. Well- known Australian examples of such studies often concern children and adolescents and include: Hodge & Tripp, Noble, and Palmer (now Gillard). Audience studies assumes that audience participants are sufficiently insightful and sufficiently cognisant of their various pleasures, desires and frustrations to be able to discuss their media consumption patterns with interested researchers. The paradigm takes as read that people have reasons for their behaviours, and sets out to uncover what these are through (often) a variety of interview and observation techniques. It accords audience membership an importance in people's lives. The nature of the 'general' audience is illuminated by specific comments and examples offered during the research process by specific audience members -- analysed and interpreted by the research team. What is clear from a cursory glance at the literature is that audiences do not talk about 'broadcasting' per se, they talk about specific programs and have a tendency to compare programs with others of the same type. Audiences perceive broadcasting as divided into genred broadcasting streams. Unless asked to do so, an audience member (and I've formally interviewed over two hundred such people) is unlikely to compare Home and Away with the ABC Evening News. Comparisons between Home and Away and Neighbours are commonplace, however. What genre is the Internet? A silly question, I know -- but one that is begged by the repeated discussions of Internet culture, Internet communications and information and Internet communities as 'the Internet'. It's a long time since media studies and popular culture academics have discussed 'broadcasting' generically because concern for the specifics of genred broadcasting (both in television and radio) have rendered generalised discussion ridiculously global and oversimplified. In broadcasting we talk about television and radio as if they were (since they are) significantly different. We recognise that the production values for soap opera, drama, sport, news and current affairs and light entertainment are dissimilar. It's only silly to ask 'what genre is the Internet' because, when we think about it, the Internet is multiply genred. Audiences that consume broadcast programmes can be differentiated from each other in terms of age, gender and socioeconomic status, and in terms of viewing place, viewing style, motivation and preferred programme genres. As Morley indicates in his 1986 treatise, Family Television: Cultural Power and Domestic Leisure, the domestic context is central to the everyday consumption of TV. He argues that "the social dimensions of 'watching television' -- the social relationships within which viewing is performed as an activity -- have to be brought more directly into focus if we are properly to understand television audiences' choices of, and responses to, their viewing" (15). That focus upon social relationships as the domestic context within which television is consumed is the substance of his book. Holmes suggests that much of the appeal of the Internet is a spurious one, viz. by selling "a new kind of community to those who have been disconnected from geographical communities" (35). He claims that society has been divided into a multitude of separate domestic spheres within which television is consumed, creating an isolation which the Internet is marketed as solving. "The Internet offers to the dispossessed the ability to remove some of the walls for brief periods of time in return for a time-charged fee" (35). A key to understanding the domestic consumption of television, however, is an understanding of the specifics of genre, and the pleasures associated with the consumption of the genre. Uses to which the broadcast material is put in daily life in interpersonal settings are essentially related to the broadcast material consumed. Discussion of soaps, and of finance reporting, may both be used to develop interpersonal networks and to display current knowledge, but these discussions are likely to occur in different domestic/work contexts. Have we had enough of generalised discussion of the global Internet? Can we move onto addressing whether it is genred; and if so, in which ways? Faced with the cacophony which is the Internet today -- let alone the projected manifestation of the Internet tomorrow -- we are forced to conclude that the Internet has the potential to mimic the features of all the media and genres that have preceded it, and more. It can operate as a mass medium, as a niche medium, and as one-to-one discrete communication -- Dayan's 'particularistic' media (103-13). Within all these categories it can (or has the potential to) work in audio, visual, audiovisual, text and data. On top of this complexity, it offers a variety of degrees of interactivity from simple access to full content creation as part of the communication exchange. You thought Media Studies was big? Watch out for the disciplinary field of Internet Studies! The concept of the active audience has been a staple of audience studies theory for a generation. Here the activity recognised in the 'active' audience is one of the audience actively engaging with programme content -- resisting, reformulating and recirculating the messages and meanings on offer. This is a different level of interactivity compared with that implicit in some aspects of the Internet (online community, for example). Internet interactivity recognises that the text is produced as part of the act of consumption. Have the audience activity characteristics of online community members been sufficiently differentiated from -- say -- the activity of accessing Encyclopaedia Britannica online? Are online community members more of a 'www.participants' than an 'audience'; should we see audiences as genred too? Television audiences (as my anonymous reviewer has helpfully remarked) are typically constituted via essentialising experiences' "generally domestic/familial setting, generally in the context of other activities, generally ritualised in terms of the serialisation of these experiences etc." We know that this is the case from detailed investigations into the consumption of television. Less is known about the experience of online participation, although Wilbur discusses "the strangely solitary work that many CMC [computer-mediated communications] researchers are engaged in, sitting alone at their computers, but surrounded by a global multitude" (6). He goes on to suggest seven definitions of 'virtual community' before concluding that the "multi-bladed, critical Swiss army knives" might offer an appropriate metaphor for the many uses of the Internet. 'Participation' in this culture is similarly hard to define, and (given that it is so individual and spatially private) expressive of individual difference. "For those who doubt the possibility of online intimacy, I can only speak of ... hours sitting at my keyboard with tears streaming down my face, or convulsed with laughter" (Wilbur 18). I wait for the ethnographic research before I venture further into definitions of 'www.participants'. Online community, I would argue, is a specifically genred stream of Internet activity. Further, it is particularly interesting to audience researchers because it has no clear precursor in the audiences and readerships of the traditional mass media. Holmes (32) has usefully differentiated between 'Communities of broadcast' (using the generic term, to offer an exception to the rule!) and 'Communities of interactivity', but he does so to highlight difference -- not to argue great similarity. The community of interest brought into being by the shared consumption and social circulation of elements of broadcast programming differs from the community of interactivity made visible through online community membership -- and both differ from Anderson's notion of the imagined community. Online communities are particularly problematic for audience studies theorists because the audience is the content producer. There is no content apart from the interactions and creativity of community members, and the contributions of new/casual online participants. For sites where 'hits' are enumerated, the simple act of access is also content production, and creates value and interest for others. Clearly the research is yet to be done in these areas. If we are to theorise cogently and in depth about people's activities and production/consumption patterns on the Internet, we need to identify genres and investigate specific audience/community members. Interactions with online community members suggest that age may offer a critical nexus of audience/participant distinction (Palandri & Green). Community members of 35+ have had to deliberately choose to learn the conventions of Internet interaction. They have experienced specific motivations. In affluent societies such as ours, on the other hand, for many people under 20, the required Internet skills and competencies have been normalised as part of an everyday social repertoire, in the same way that almost all of us have learned the conventions of television viewing. An understanding of the specifics of difference, and of congruence, will make discussions of Internet audiences/participants/content providers/community members that much more useful. Such research has an added frisson. I started this article with an acknowledgement of Ang's book Desperately Seeking the Audience. The research to be undertaken in the Internet genre of online community includes the need to seek desperately for the audience; the individual audience member; and (in many cases) the individual audience member's multiple identities -- each of which offers specific and different value to the researched community member. Identity is a key issue for Internet researchers, and a signal difference between communities of broadcast and communities of interactivity. As Holmes has usefully pointed out: "broadcast facilitates mass recognition ... with little reciprocity while the Internet facilitates reciprocity with little or no recognition" (31). We need to acknowledge, recognise and explore these differences in the next generation of audience studies research. References Anderson, B. Imagined Communities. 2nd ed. London: Verso, 1991. Ang, I. Desperately Seeking the Audience. London: Routledge, 1991. Dayan, D. "Particularistic Media and Diasporic Communications." Media, Ritual and Identity. Eds T. Liebes and J. Curran. London: Routledge, 1998. 103-13. Hodge, B., and D. Tripp. Children and Television: A Semiotic Approach. Cambridge: Polity Press, 1986. Holmes, D. "Virtual Identity: Communities of Broadcast, Communities of Interactivity." Virtual Politics: Identity and Community in Cyberspace. Ed. D. Holmes. London: Sage, 1997. 26-45. Morley, D. Family Television: Cultural Power and Domestic Leisure. London: Routledge, 1986. Noble, G. Children in Front of the Small Screen. London: Constable, 1975. Palandri, M., and L. Green. "Image Management in a Bondage, Discipline, Sadomasochist Subculture: A Cyber-Ethnographic Study." CyberPsychology and Behavior. USA: Mary Ann Liebert, forthcoming. <http://www.liebertpub.com/cpb/default.htm>. Palmer, P. Girls and Television. Sydney: NSW Ministry of Education, 1986. ---. The Lively Audience: A Study of Children around the TV Set. Sydney: Allen & Unwin, 1986. Wilbur, S.P. "An Archaeology of Cyberspaces: Virtuality, Community, Identity." Internet Culture. Ed. D. Porter. New York: Routledge, 1997. 5- 22. Citation reference for this article MLA style: Lelia Green. "Relating to Internet 'Audiences'." M/C: A Journal of Media and Culture 3.1 (2000). [your date of access] <http://www.uq.edu.au/mc/0003/internet.php>. Chicago style: Lelia Green, "Relating to Internet 'Audiences'," M/C: A Journal of Media and Culture 3, no. 1 (2000), <http://www.uq.edu.au/mc/0003/internet.php> ([your date of access]). APA style: Lelia Green. (2000) Relating to Internet 'Audiences'. M/C: A Journal of Media and Culture 3(1). <http://www.uq.edu.au/mc/0003/internet.php> ([your date of access]).

IntroductionThis paper argues that the industrial contexts of re-imagining, or transforming, literary icons deploy the promotional strategies that are associated with what are usually seen as lesser, or purely commercial, genres. Promotional paratexts (Genette Paratexts; Gray; Hills) reveal transformations of content that position audiences to receive them as creative innovations, superior in many senses to their literary precursors due to the distinctive expertise of creative professionals. This interpretation leverages Matt Hills’ argument that certain kinds of “quality” screened drama are discursively framed as possessing the cultural capital associated with auterist cinema, despite their participation in the marketing logics of media franchising (Johnson). Adaptation theorist Linda Hutcheon proposes that when audiences receive literary adaptations, their pleasure inheres in a mixture of “repetition and difference”, “familiarity and novelty” (114). The difference can take many forms, but may be framed as guaranteed by the “distinction”, or—in Bourdieu’s terms—the cultural capital, of talented individuals and companies. Gerard Genette (Palimpsests) argued that “proximations” or updatings of classic literature involve acknowledging historical shifts in ideological norms as well as aesthetic techniques and tastes. When literary brands are made over using different media, there are economic lures to participation in currently fashionable technologies, as well as current political values. Linda Hutcheon also underlines the pragmatic constraints on the re-imagining of literary brands. “Expensive collaborative art forms” (87) such as films and large stage productions look for safe bets, seeking properties that have the potential to increase the audience for their franchise. Thus the marketplace influences both production and the experience of audiences. While this paper does not attempt a thoroughgoing analysis of audience reception appropriate to a fan studies approach, it borrows concepts from Matt Hills’s theorisation of marketing communication associated with screen “makeovers”. It shows that literary fiction and cinematic texts associated with celebrated authors or auteurist producer-directors share branding discourses characteristic of contemporary consumer culture. Strategies include marketing “reveals” of transformed content (Hills 319). Transformed content is presented not only as demonstrating originality and novelty; these promotional paratexts also perform displays of cultural capital on the part of production teams or of auteurist creatives (321). Case Study 1: Steven Spielberg, The Adventures of Tintin (2011) The Adventures of Tintin: The Secret of the Unicorn is itself an adaptation of a literary brand that reimagines earlier transmedia genres. According to Spielberg’s biographer, the Tintin series of bandes dessinée (comics or graphic novels) by Belgian artist Hergé (Georges Remi), has affinities with “boys’ adventure yarns” referencing and paying homage to the “silent filmmaking and the movie serials of the 1930s and ‘40s” (McBride 530). The three comics adapted by Spielberg belong to the more escapist and less “political” phase of Hergé’s career (531). As a fast-paced action movie, building to a dramatic and spectacular closure, the major plot lines of Spielberg’s film centre on Tintin’s search for clues to the secret of a model ship he buys at a street market. Teaming up with an alcoholic sea captain, Tintin solves the mystery while bullying Captain Haddock into regaining his sobriety, his family seat, and his eagerness to partner in further heroic adventures. Spielberg’s industry stature allowed him the autonomy to combine the commercial motivations of contemporary “tentpole” cinema adaptations with aspirations towards personal reputation as an auteurist director. Many of the promotional paratexts associated with the film stress the aesthetic distinction of the director’s practice alongside the blockbuster spectacle of an action film. Reinventing the Literary Brand as FranchiseComic books constitute the “mother lode of franchises” (Balio 26) in a industry that has become increasingly global and risk-adverse (see also Burke). The fan base for comic book movies is substantial and studios pre-promote their investments at events such as the four-day Comic-Con festival held annually in San Diego (Balio 26). Described as “tentpole” films, these adaptations—often of superhero genres—are considered conservative investments by the Hollywood studios because they “constitute media events; […] lend themselves to promotional tie-ins”; are “easy sells in world markets and […] have the ability to spin off sequels to create a franchise” (Balio 26). However, Spielberg chose to adapt a brand little known in the primary market (the US), thus lacking the huge fan-based to which pre-release promotional paratexts might normally be targeted. While this might seem a risky undertaking, it does reflect “changed industry realities” that seek to leverage important international markets (McBride 531). As a producer Spielberg pursued his own strategies to minimise economic risk while allowing him creative choices. This facilitated the pursuit of professional reputation alongside commercial success. The dual release of both War Horse and Tintin exemplify the director-producer’s career practice of bracketing an “entertainment” film with a “more serious work” (McBride 530). The Adventures of Tintin was promoted largely as technical tour de force and spectacle. Conversely War Horse—also adapted from a children’s text—was conceived as a heritage/nostalgia film, marked with the attention to period detail and lyric cinematography of what Matt Hills describes as “aestheticized fiction”. Nevertheless, promotional paratexts stress the discourse of auteurist transformation even in the case of the designedly more commercial Tintin film, as I discuss further below. These pre-release promotions emphasise Spielberg’s “painterly” directorial hand, as well as the professional partnership with Peter Jackson that enabled cutting edge innovation in animation. As McBride explains, the “dual release of the two films in the US was an unusual marketing move” seemingly designed to “showcase Spielberg’s artistic versatility” (McBride 530).Promotional Paratexts and Pre-Recruitment of FansAs Jonathan Gray and Jason Mittell have explained, marketing paratexts predate screen adaptations (Gray; Mittell). As part of the commercial logic of franchise development, selective release of information about a literary brand’s transformation are designed to bring fans of the “original,” or of genre communities such as fantasy or comics audiences, on board with the adaptation. Analysing Steven Moffat’s revelations about the process of adapting and creating a modern TV series from Conan Doyle’s canon (Sherlock), Matt Hills draws attention to the focus on the literary, rather than the many screen reinventions. Moffat’s focus on his childhood passion for the Holmes stories thus grounds the team’s adaptation in a period prior to any “knowledge of rival adaptations […] and any detailed awareness of canon” (326). Spielberg (unlike Jackson) denied any such childhood affective investment, claiming to have been unaware of the similarities between Raiders of the Lost Ark (1981) and the Tintin series until alerted by a French reviewer of Raiders (McBride 530). In discussing the paradoxical fidelity of his and Jackson’s reimagining of Tintin, Spielberg performed homage to the literary brand while emphasising the aesthetic limitations within the canon of prior adaptations:‘We want Tintin’s adventures to have the reality of a live-action film’, Spielberg explained during preproduction, ‘and yet Peter and I felt that shooting them in a traditional live-action format would simply not honor the distinctive look of the characters and world that Hergé created. Hergé’s characters have been reborn as living beings, expressing emotion and a soul that goes far beyond anything we’ve been able to create with computer-animated characters.’ (McBride 531)In these “reveals”, the discourse positions Spielberg and Jackson as both fans and auteurs, demonstrating affective investment in Hergé’s concepts and world-building while displaying the ingenuity of the partners as cinematic innovators.The Branded Reveal of Transformed ContentAccording to Hills, “quality TV drama” no less than “makeover TV,” is subject to branding practices such as the “reveal” of innovations attributed to creative professionals. Marketing paratexts discursively frame the “professional and creative distinction” of the teams that share and expand the narrative universe of the show’s screen or literary precursors (319–20). Distinction here refers to the cultural capital of the creative teams, as well as to the essential differences between what adaptation theorists refer to as the “hypotext” (source/original) and “hypertext” (adaptation) (Genette Paratexts; Hutcheon). The adaptation’s individualism is fore-grounded, as are the rights of creative teams to inherit, transform, and add richness to the textual universe of the precursor texts. Spielberg denied the “anxiety of influence” (Bloom) linking Tintin and Raiders, though he is reported to have enthusiastically acknowledged the similarities once alerted to them. Nevertheless, Spielberg first optioned Hergé’s series only two years later (1983). Paratexts “reveal” Hergé’s passing of the mantle from author to director, quoting his: “ ‘Yes, I think this guy can make this film. Of course it will not be my Tintin, but it can be a great Tintin’” (McBride 531).Promotional reveals in preproduction show both Spielberg and Jackson performing mutually admiring displays of distinction. Much of this is focused on the choice of motion capture animation, involving attachment of motion sensors to an actor’s body during performance, permitting mapping of realistic motion onto the animated figure. While Spielberg paid tribute to Jackson’s industry pre-eminence in this technical field, the discourse also underlines Spielberg’s own status as auteur. He claimed that Tintin allowed him to feel more like a painter than any prior film. Jackson also underlines the theme of direct imaginative control:The process of operating the small motion-capture virtual camera […] enabled Spielberg to return to the simplicity and fluidity of his 8mm amateur films […] [The small motion-capture camera] enabled Spielberg to put himself literally in the spaces occupied by the actors […] He could walk around with them […] and improvise movements for a film Jackson said they decided should have a handheld feel as much as possible […] All the production was from the imagination right to the computer. (McBride 532)Along with cinematic innovation, pre-release promotions thus rehearse the imaginative pre-eminence of Spielberg’s vision, alongside Jackson and his WETA company’s fantasy credentials, their reputation for meticulous detail, and their innovation in the use of performance capture in live-action features. This rehearsal of professional capital showcases the difference and superiority of The Adventures of Tintin to previous animated adaptations.Case Study 2: Andrew Motion: Silver, Return to Treasure Island (2012)At first glance, literary fiction would seem to be a far-cry from the commercial logics of tentpole cinema. The first work of pure fiction by a former Poet Laureate of Great Britain, updating a children’s classic, Silver: Return to Treasure Island signals itself as an exemplar of quality fiction. Yet the commercial logics of the publishing industry, no less than other media franchises, routinise practices such as author interviews at bookshop visits and festivals, generating paratexts that serve its promotional cycle. Motion’s choice of this classic for adaptation is a step further towards a popular readership than his poetry—or the memoirs, literary criticism, or creative non-fiction (“fabricated” or speculative biographies) (see Mars-Jones)—that constitute his earlier prose output. Treasure Island’s cultural status as boy’s adventure, its exotic setting, its dramatic characters long available in the public domain through earlier screen adaptations, make it a shrewd choice for appropriation in the niche market of literary fiction. Michael Cathcart’s introduction to his ABC Radio National interview with the author hones in on this:Treasure Island is one of those books that you feel as if you’ve read, event if you haven’t. Long John Silver, young Jim Hawkins, Blind Pew, Israel Hands […], these are people who stalk our collective unconscious, and they’re back. (Cathcart)Motion agrees with Cathcart that Treasure Island constitutes literary and common cultural heritage. In both interviews I analyse in the discussion here, Motion states that he “absorbed” the book, “almost by osmosis” as a child, yet returned to it with the mature, critical, evaluative appreciation of the young adult and budding poet (Darragh 27). Stevenson’s original is a “bloody good book”; the implication is that it would not otherwise have met the standards of a literary doyen, possessing a deep knowledge of, and affect for, the canon of English literature. Commercial Logic and Cultural UpdatingSilver is an unauthorised sequel—in Genette’s taxonomy, a “continuation”. However, in promotional interviews on the book and broadcast circuit, Motion claimed a kind of license from the practice of Stevenson, a fellow writer. Stevenson himself notes that a significant portion of the “bar silver” remained on the island, leaving room for a sequel to be generated. In Silver, Jim, the son of Stevenson’s Jim Hawkins, and Natty, daughter of Long John Silver and the “woman of colour”, take off to complete and confront the consequences of their parents’ adventures. In interviews, Motion identifies structural gaps in the precursor text that are discursively positioned to demand completion from, in effect, Stevenson’s literary heir: [Stevenson] was a person who was interested in sequels himself, indeed he wrote a sequel to Kidnapped [which is] proof he was interested in these things. (Cathcart)He does leave lots of doors and windows open at the end of Treasure Island […] perhaps most bewitchingly for me, as the Hispaniola sails away, they leave behind three maroons. So what happened to them? (Darragh)These promotional paratexts drop references to Great Expectations, Heart of Darkness, Lord of the Flies, Wild Sargasso Sea, the plays of Shakespeare and Tom Stoppard, the poetry of Auden and John Clare, and Stevenson’s own “self-conscious” sources: Defoe, Marryat. Discursively, they evidence “double coding” (Hills) as both homage for the canon and the literary “brand” of Stevenson’s popular original, while implicated in the commercial logic of the book industry’s marketing practices.Displays of DistinctionMotion’s interview with Sarah Darragh, for the National Association of Teachers of English, performs the role of man of letters; Motion “professes” and embodies the expertise to speak authoritatively on literature, its criticism, and its teaching. Literature in general, and Silver in particular, he claims, is not “just polemic”, that is “not how it works”, but it does has the ability to recruit readers to moral perspectives, to convey “ new ideas[s] of the self.” Silver’s distinction from Treasure Island lies in its ability to position “deep” readers to develop what is often labelled “theory of mind” (Wolf and Barzillai): “what good literature does, whether you know it or not, is to allow you to be someone else for a bit,” giving us “imaginative projection into another person’s experience” (Darragh 29). A discourse of difference and superiority is also associated with the transformed “brand.” Motion is emphatic that Silver is not a children’s book—“I wouldn’t know how to do that” (Darragh 28)—a “lesser” genre in canonical hierarchies. It is a writerly and morally purposeful fiction, “haunted” by greats of the canon and grounded in expertise in philosophical and literary heritage. In addition, he stresses the embedded seriousness of his reinvention: it is “about how to be a modern person and about greed and imperialism” (Darragh 27), as well as a deliberatively transformed artefact:The road to literary damnation is […] paved with bad sequels and prequels, and the reason that they fail […] is that they take the original on at its own game too precisely […] so I thought, casting my mind around those that work [such as] Tom Stoppard’s play Rosencrantz and Guildenstern are Dead […] or Jean Rhys’ wonderful novel Wide Sargasso Sea which is about the first Mrs Rochester in Jane Eyre […] that if I took a big step away from the original book I would solve this problem of competing with something I was likely to lose in competition with and to create something that was a sort of homage […] towards it, but that stood at a significant distance from it […]. (Cathcart) Motion thus rehearses homage and humility, while implicitly defending the transformative imagination of his “sequel” against the practice of lesser, failed, clonings.Motion’s narrative expansion of Stevenson’s fictional universe is an example of “overwriting continuity” established by his predecessor, and thus allowing him to make “meaningful claims to creative and professional distinction” while demonstrating his own “creative viewpoint” (Hills 320). The novel boldly recapitulates incidental details, settings, and dramatic embedded character-narrations from Treasure Island. Distinctively, though, its opening sequence is a paean to romantic sensibility in the tradition of Wordsworth’s The Prelude (1799–1850).The Branded Reveal of Transformed ContentSilver’s paratexts discursively construct its transformation and, by implication, improvement, from Stevenson’s original. Motion reveals the sequel’s change of zeitgeist, its ideological complexity and proximity to contemporary environmental and postcolonial values. These are represented through the superior perspective of romanticism and the scientific lens on the natural world:Treasure Island is a pre-Enlightenment story, it is pre-French Revolution, it’s the bad old world […] where people have a different ideas of democracy […] Also […] Jim is beginning to be aware of nature in a new way […] [The romantic poet, John Clare] was publishing in the 1820s but a child in the early 1800s, I rather had him in mind for Jim as somebody who was seeing the world in the same sort of way […] paying attention to the little things in nature, and feeling a sort of kinship with the natural world that we of course want to put an environmental spin on these days, but [at] the beginning of the 1800s was a new and important thing, a romantic preoccupation. (Cathcart)Motion’s allusion to Wild Sargasso Sea discursively appropriates Rhys’s feminist and postcolonial reimagination of Rochester’s creole wife, to validate his portrayal of Long John Silver’s wife, the “woman of colour.” As Christian Moraru has shown, this rewriting of race is part of a book industry trend in contemporary American adaptations of nineteenth-century texts. Interviews position readers of Silver to receive the novel in terms of increased moral complexity, sharing its awareness of the evils of slavery and violence silenced in prior adaptations.Two streams of influence [come] out of Treasure Island […] one is Pirates of the Caribbean and all that jolly jape type stuff, pirates who are essentially comic [or pantomime] characters […] And the other stream, which is the other face of Long John Silver in the original is a real menace […] What we are talking about is Somalia. Piracy is essentially a profoundly serious and repellent thing […]. (Cathcart)Motion’s transformation of Treasure Island, thus, improves on Stevenson by taking some of the menace that is “latent in the original”, yet downplayed by the genre reinvented as “jolly jape” or “gorefest.” In contrast, Silver is “a book about serious things” (Cathcart), about “greed and imperialism” and “how to be a modern person,” ideologically reconstructed as “philosophical history” by a consummate man of letters (Darragh).ConclusionWhen iconic literary brands are reimagined across media, genres and modes, creative professionals frequently need to balance various affective and commercial investments in the precursor text or property. Updatings of classic texts require interpretation and the negotiation of subtle changes in values that have occurred since the creation of the “original.” Producers in risk-averse industries such as screen and publishing media practice a certain pragmatism to ensure that fans’ nostalgia for a popular brand is not too violently scandalised, while taking care to reproduce currently popular technologies and generic conventions in the interest of maximising audience. As my analysis shows, promotional circuits associated with “quality” fiction and cinema mirror the commercial logics associated with less valorised genres. Promotional paratexts reveal transformations of content that position audiences to receive them as creative innovations, superior in many senses to their literary precursors due to the distinctive expertise of creative professionals. Paying lip-service the sophisticated reading practices of contemporary fans of both cinema and literary fiction, their discourse shows the conflicting impulses to homage, critique, originality, and recruitment of audiences.ReferencesBalio, Tino. Hollywood in the New Millennium. London: Palgrave Macmillan/British Film Institute, 2013.Bloom, Harold. The Anxiety of Influence: A Theory of Poetry. 2nd ed. Oxford: Oxford UP, 1997.Bourdieu, Pierre. Distinction: A Social Critique of the Judgement of Taste. Trans. Richard Nice. Cambridge, MA: Harvard UP, 1987. Burke, Liam. The Comic Book Film Adaptation: Exploring Modern Hollywood's Leading Genre. Jackson, MS: UP of Mississippi, 2015. Cathcart, Michael (Interviewer). Andrew Motion's Silver: Return to Treasure Island. 2013. Transcript of Radio Interview. Prod. Kate Evans. 26 Jan. 2013. 10 Apr. 2013 ‹http://www.abc.net.au/radionational/booksplus/silver/4293244#transcript›.Darragh, Sarah. "In Conversation with Andrew Motion." NATE Classroom 17 (2012): 27–30.Genette, Gérard. Palimpsests: Literature in the Second Degree. Lincoln, NE: U of Nebraska P, 1997. ———. Paratexts: Thresholds of Interpretation. Cambridge: Cambridge UP, 1997. Gray, Jonathan. Show Sold Separately: Promos, Spoilers, and Other Media Paratexts. New York: New York UP, 2010.Hills, Matt. "Rebranding Dr Who and Reimagining Sherlock: 'Quality' Television as 'Makeover TV Drama'." International Journal of Cultural Studies 18.3 (2015): 317–31.Johnson, Derek. Media Franchising: Creative License and Collaboration in the Culture Industries. Postmillennial Pop. New York: New York UP, 2013.Mars-Jones, Adam. "A Thin Slice of Cake." The Guardian, 16 Feb. 2003. 5 Oct. 2015 ‹http://www.theguardian.com/books/2003/feb/16/andrewmotion.fiction›.McBride, Joseph. Steven Spielberg: A Biography. 3rd ed. London: Faber & Faber, 2012.Mittell, Jason. Complex TV: The Poetics of Contemporary Television Storytelling. New York: New York UP, 2015.Moraru, Christian. Rewriting: Postmodern Narrative and Cultural Critique in the Age of Cloning. Herndon, VA: State U of New York P, 2001. Motion, Andrew. Silver: Return to Treasure Island. London: Jonathan Cape, 2012.Raiders of the Lost Ark. Dir. Steven Spielberg. Paramount/Columbia Pictures, 1981.Wolf, Maryanne, and Mirit Barzillai. "The Importance of Deep Reading." Educational Leadership. March (2009): 32–36.Wordsworth, William. The Prelude, or, Growth of a Poet's Mind: An Autobiographical Poem. London: Edward Moxon, 1850.

I knew all about places like the Hotel Tremaine…they are flops where you find the cheap ones, the sniffers and the gowed-up runts who shoot you before you can say hello Raymond Chandler, Mandarin's Jade. It is in such a city, of the derelict and the displaced, that film-goers once encountered the private eye. And while we recognise the private eye as naturally urban, the 'hard-boiled' guys of Chandler, David Goodis and their imitators rarely appeal as urbane. Dictionary advice offers a neatly-plotted resolution to such a puzzle, informing us that 'urbane' is dependent on 'urban' in the manner that 'humane' is connected unavoidably to 'human'. As with much of the information scattered across a mystery narrative, such deduction may be too neat. The varying linkages of 'urban' and 'urbane' can be queried in that classic tale of the twentieth-century city, the detective story. In what sense is the detective, as urbane male hero, dependent on the urban world in which he moves? Some years before the emergence of Chandler's Philip Marlowe as the classic 'dick', the private detective inhabited an urban setting and was, in his set of personal attributes, urbane. Sherlock Holmes, the most filmed character in the history of cinema did set out for the moors to entrap the Baskerville hound, but kept coming back to his bolt-hole in central London, right in the heart of the world's great empire. From here he explored London in all its complexity, moving effortlessly between contrasting milieus. He brought with him a mastery of codes and a charm in dealing with especially, female, clients. So proficient was Holmes in reading the city, that he perfected almost any disguise, penetrating in at least one tale, the opium-smokers' flophouses of the East End. In his character, urbane style emerged as a privilege of the educated and wealthy male, a distinguishing mark which somehow seemed to justify all the evasions required in his detection. Holmes's urbanity is thoroughly of London, the huge imperial city. As is that of his law-breaking alter ego, Raffles. E.W. Hornung's character, a gentleman turned thief, who came to the screen in silent films and later under Sam Wood's direction in the 1940 Raffles, with the impeccably urbane David Niven as hero. It is not immediately clear that this urbanity survived displacement from London to Southern California. The first noir era in crime film, claimed Mike Davis, exposed 'the epic dereliction of Downtown's Bunker Hill, which symbolized the rot at the heart of the expanding metropolis' (1992, 41). Davis recognised the class-conscious construction of the 'hard-boiled' detective, in which the tropes of aristocratic style were passed down from Raffles to Philip Marlowe. The detective, a representative of the threatened post-Depression urban middle class, employed stylistic markers to hold himself aloof from the poor, the working class and the marginal. In defending himself from their 'epic dereliction', the private eye depended on traces of the urbane inherited from a cycle of movies, which intervened between the Holmes stories and those of wartime noir, especially the first Saint and Falcon movies with George Sanders as hero. Indeed, that most urbane of all male stars of the 1940s, George Sanders ousted Philip Marlowe from his own mystery in The Falcon takes over [1942], a Chandler adaptation for which director Irving Reis inserted the urbane Falcon [Sanders]. Yet as the Falcon series wore on, crimes had to be set in distant and cosmopolitan locations, as if the city of the 1930s and '40s could not sustain the urbanity of the detective. In the later Falcon movies, the detective resorts to globe-trotting around fashionably exotic locations, as if his urbanity can no longer be demonstrated by imaginative daring but requires the prop of the cosmopolitan backdrop. While the subsequent noir cycle relied on fears of personal entrapment, the detective as urbane, was able to overcome dislocation. The solution of the crime is in effect an exteriorisation of inner order. The detective's languidness and characteristic dress, the male formal attire dissembled slightly for the rain-slicked street, has produced its own markers of the urbane, even if drawn from Casablanca rather than Los Angeles. The stylish detective, through dress, movement, and words, was able to remain aloof from the sufferings of the Hotel Tremaine. As Frank Kutnik pointed out, 'the impact of the American private-eye as a culturally iconized fantasy male derives from his role as a perpetually liminal self who can move freely among the diverse social worlds thrown up by the city, while existing on their margins' (1997, 90). What of the city in which the private eye resolves crime? In the transition from novel to movie, cities are regularly collapsed into a sequence of standard settings: night club, lounge, bar, office and most frequently, interior of the automobile. The city itself in its dissipation and disorder recedes into abstraction. A familiar range of shots and lighting, characteristic of noir, oblique angles, formalist patterning, low-key lights and extreme close-up, displaces the city of the written stories. In this first noir cycle, the detective-hero traverses an emerging urban disorder which, although he finds it despicable and degraded, remains a place in which he is at home. The urbanity of Holmes and the Saint has its terminal reflection in this command of localised and underworld codes and space. The private eye is defending a sense of self and self-worth from the degradation of urban life. Many of the noir films exaggerated this apartness by their use of low-key lighting to create an abstract order, redolent of psychological imbalance but nonetheless masking the jumbled city of the written detective fiction. To observe Jack Nicholson's Jake Gittes in Polanski's Chinatown [1974] is to see simultaneously the dissolving of the urbane self-containment of the detective and the fakery of his city. In Chinatown, Gittes is sleazy and foul mouthed and his attempts at wit fall short. He can't understand the crime narrative into which he has stumbled. Symbolically his nose is slit by a villain [he can't sniff out crime] and the mnemonic Chinatown is a model of the city as beyond knowledge; in which there are bad memories but no grasp of how the future might unfold. Perhaps even more removed from the urban and urbane is Gene Hackman's Harry Moseby, private eye as victim, in Arthur Penn's Night Moves [1975]. Like Jake he fails to rescue the female victim, his wit is rough rather than urbane, he dresses badly and has an unsuave background as professional sportsman . The old public school brigade in which the Saint, Raffles, the Falcon and indeed Chandler himself were all conjoined, had foresworn professional games in defence of the gifted amateur. Moseby drifts from the city to the Florida coast and then out to sea, the detective well and truly out of his depth. The first detectives took from the city an urbaneness parallel to the genteel detection of a country house whodunnit. In the neo-noir, the city is, despite Polanski's too careful reproduction [a simulacrum in itself] essentially uncoded and emptied. There is no milieu into which the detective can insinuate himself. Reservoir Dogs [1992] has characters with no names and is set in vacant industrial storage blocks. The best the characters can do for urbane conversation is to deconstruct Madonna. In Pulp Fiction, [1994] Tarantino's characters from the outset are presented to us as even more unsuave. They eat, crudely, in tinny diners and their understanding of the cosmopolitan is limited to European translations of 'Big Mac'. The urban world in which the languidly suave detective moved with ease and wit has degenerated into predictability. There are no codes to understand, no subject to remain self-contained. The detecting figure has in consequence come to be shaped more by Harry Callahan than by Holmes. No longer a knight errant struggling to maintain morality, Dirty Harry is barely distinguishable from the murderers he guns down. He hates urban diversity and the setting of the first film, in the monumental civic locations and tourism landscapes of San Francisco, ridicules any notion of architectural urbanity. In Dirty Harry [1971] the detective's nemesis is not the killer but the Mayor, who plays with urbanity, but in his foppish dress, over-tidy room and gold-embossed phone is a culpably weak fool. Harry in contrast is deliberately far from urbane. In the final scenes he even leaves the city itself for a Western-style setting of creek and antiquated machinery. With the urbane detective now a rarity on the screen, Los Angeles can be resurrected in urban theory as a crass land of simulacra, of theme parks and drive-in diners. Such hyper-reality would drive Marlowe to cynical disgust and Harry Callahan to wreak bloody revenge on both property developers and cultural theorists. Urbane, even cool, have come down it seems to, at best, 'street smart'. In the process, the urbanity inherited from a turn-of-the century aristocracy and passed down in cruder form to the declining middle class of Marlowe's California, has no significance. The people of the Hotel Tremaine have outlasted the detective. We don't have to see Los Angeles as the prototype of the 21st century city, even though a few geographers continue to insist that this is the case. But in the film story of detection, the urban of the twentieth- century city is a vacuum and urbane style means little. The male detective hero has dropped his guard. As dictionary detectives might have suspected, in these movies, humane is now absent from the human. References Davis, Mike (1992) City of Quartz: excavating the future in Los Angeles. Vintage. Krutnik, Frank (1997) 'Something more than night: tales of the noir city', in David B Clarke, ed., The cinematic city, Routledge. Citation reference for this article MLA Style McConville, Chris. "The private eye as urbane" M/C: A Journal of Media and Culture 5.2 (2002). [your date of access] < http://www.media-culture.org.au/0205/private_eye.php>. Chicago Style McConville, Chris, "The private eye as urbane" M/C: A Journal of Media and Culture 5, no. 2 (2002), < http://www.media-culture.org.au/0205/private_eye.php> ([your date of access]). APA Style McConville, Chris. (2002) The private eye as urbane. M/C: A Journal of Media and Culture 5(2). < http://www.media-culture.org.au/0205/private_eye.php> ([your date of access]).

Reality TV has emerged as a visible site for contemporary debates over modern fame. In fact, while issues of ‘taste’ and cultural value have long since shaped conceptions of celebrity (Turner, Bonner, Marshall 178), the issue of fame has played a central role in the negative cultural criticisms of Reality TV. Reality programming is often invoked as short-hand to illustrate the moral ills of contemporary fame – as if it has somehow swept away the certainties of ‘the past’ where discourses of public recognition, visibility and reward are concerned. In exploring Reality TV as a site of contemporary fame, I examine here some of these claims to ‘transformation’, not so much to defend the form’s participation in celebrity culture, as to indicate that there is more going on here than these (increasingly familiar) critiques appear to suggest. We can note, for example, their tendency to simplify the history of fame (which of course then makes it far easier to situate Reality TV as a conclusive break with the past). Equally, these criticisms seem of limited use when it comes to considering what is clearly a broader cultural fascination with fame in Reality TV. Furthermore, such critiques tend to operate at a very general level, often paying little attention to how fame is actually articulated in Reality TV, and the possibilities of differences between formats. The period 2000-1 saw a number of global reality game shows emerge in the UK and elsewhere and in general terms, critics often foregrounded fame as part of a broader negative response to the use of factual programming as primarily entertainment. The pervasive screen examples of ‘would-be presenters’ or ‘wannabe models’ were invoked as antithetical to perceptions of factual programming’s traditionally more ‘worthy’ (and implicitly public service) agenda (Holmes, “All”). But in the context of fame, it is more appropriate to suggest that a number of critical positions on Reality TV have emerged. For example, in what is probably the most prevalent perspective in circulation, contestants have persistently been constructed as exemplifying, and in many ways accelerating, a shift toward a fame culture in which an emphasis on ‘famous for being famous’ has regrettably triumphed over the concepts of ‘talent’ and ‘hard work’ (Holmes, “All”) (even though this perspective is clearly far from new) (see Marshall 9-11). Second, and related to the emphasis on ‘undeserved’ fame above, has been a position which foregrounds the prominence of falsity and manufacture. Here, Reality TV contestants are seen as falling victim to the manipulative powers of a ruthless fame-making machine. Often yoked to an emphasis on the ephemeral nature of their celebrity, here we encounter cautionary tales about the price of public visibility and the lure of immediate wealth, a penalty when, as one programme put it, ‘instant television fame is over in a dream’ (Tonight with Trevor McDonald, ITV1, 13 Feb. 2004). In contrast, the centrality of the ‘ordinary’ person turned celebrity has been read in terms of democratisation, both in relation to access to the televisual airwaves (a position championed by broadcasters and producers, for example) (Bazalgette) and to the dynamics of public/ media visibility itself (see Biressi and Nunn). These positions clearly intersect, their distinctions largely inflected by the perspective of the observer. For example, what is the producer’s claim to ‘democratisation’ is the critic’s class-based distaste for all these ‘awful ordinary’ people on television (see Bazalgette). While each of these positions is limited and simplistic, collectively they do speak to changing cultural conceptions of fame. Joshua’s Gamson’s (Claims, “Assembly”) work in particular has usefully suggested a picture in which certain positions on, or ‘explanations of fame’, have had a historical significance in vying for cultural visibility (although the contours of these narratives must be swiftly drawn here). With the growth of the arts and technologies and the establishment of celebrity as a mass phenomenon (see Gamson, “Assembly” 261), public visibility became increasingly detached from aristocratic standing, with discourses of democracy – as epitomised by the American context – increasingly coming to the fore. With the Hollywood studio system representing celebrity’s later period of industrialisation, and with a controlled production system producing celebrities for a mass audience, the earlier theme of ‘greatness’ became muted into questions of ‘star quality’ and ‘talent’ (Gamson, “Assembly” 264). While the focus may now have been predominantly on the culture of the ‘personality’, Gamson argues that the primary narrative was still one of ‘natural’ rise (“Assembly” 264). However, what is crucial here is that the increasing visibility of the publicity machine itself gradually began to pose a threat to this myth. Shaped by industrial and cultural shifts such as the decline of the Hollywood studio system and the emergence of television, as well as the increasing growth of celebrity journalism, the second half of the 20th century witnessed the increasing prevalence of the ‘manufacture’ discourse, where it henceforth becomes what Gamson describes as a ‘serious contender’ in explaining celebrity (Claims 44). This is not to suggest that the older ideological myths of fame are entirely obscured but rather that, perhaps as never before, the two positions precariously jostle for visibility in the same space. Indeed, Gamson suggests that by the late 20th century, it was possible to discern strategies intended to ‘cope’ with the increasing potential for disjuncture here. In particular, he points toward the twin devices of the ‘exposure’ of the process and the construction of an ironic and mocking perspective on celebrity culture, both of which can be seen to offer the audience a flattering position of power (Claims 276). In many ways, Reality TV would appear to be paradigmatic of these discursive shifts in fame. While I emphasise the specificity of particular formats below, Reality TV in the form of Big Brother, Pop Idol or celebrity-reality shows (such as I’m a Celebrity… Get Me Out of Here!), have made a particular claim to ‘reveal’ or ‘expose’ the process of fame construction – whether in terms of following ‘ordinary’ hopefuls from the audition stages to their entrance into the media world, or by claiming to offer us an unprecedented ‘access’ to existing celebrities (‘stripping’ away the celebrity façade). (While of course what Richard Dyer termed ‘the negotiation of authenticity’, or the bid to think in terms of ‘really’, has long since structured the textual mediation of celebrity, it can conceivably be seen to have witnessed an accelerated shift in these contexts.) Equally, in terms of the decline of older myths of fame, these shows exhibit a self-conscious acknowledgement of the process of image production and construction, and the use of celebrity for commercial purposes. Lastly, in mediating the threat of the manufacture discourse, they evidently speak quite explicitly to an emphasis on the ‘power’ of the audience given that, through the now familiar use of interactivity (see Holmes, “But”), they construct the audience as operating as the ultimate creator of the celebrity. This already begins to indicate how, responding to and participating in particular discursive shifts in fame, Reality TV negotiates contemporary discourses on celebrity in complex and contradictory ways. Yet this would also need to acknowledge the differences and specificities of particular formats. For example, Big Brother may well be invoked as the ultimate example of the decline of older myths of fame. The programme does not suggest that a special ‘talent’, or ‘hard work’, are necessary for fame. Indeed, time in the house is clearly organised around an excess of leisured time in which, as the primary antidotes to boredom, eating, sleeping and sunbathing are repetitiously played out before the camera’s gaze. Contestants talk self-consciously about being ‘produced’ as celebrities while in the house (in terms of the programme and wider press coverage), with the understanding that each other’s behaviour and self-presentation is clearly directed to this end. The highly opportunistic and potentially calculating conception of fame is thus self-consciously displayed in the programme itself. In comparison, drawing on the older genre of the TV talent show, the Reality pop programmes such as Popstars (2001, UK), Pop Idol (2001-2, 2003, UK), Fame Academy (2002, 2003, UK) and most recently, The X-Factor (2004, UK) are more explicitly configured around the ‘search’ for a star. In this respect, they are specifically concerned with dramatising a power relationship between music industry and audience, a dialogue which is mapped onto the narrative of the star-making process. Certainly, on one level, they are self-consciously a product of the manufacture era of fame, produced for the scrutiny of a media-aware audience entirely conversant with the concept of ‘image’ construction. In tracking the contestants through auditions, training and re-styling, we witness the open production of the famous self – often trying on different ‘images’ week by week – and the ideological constraints (such as those pertaining to body image or physical appearance) under which this process must take place. The judges equally claim to be representative articulations of the ‘reality’ of the business by foregrounding the importance of image ‘packaging’ and the selling of the self. (As the notoriously ‘nasty’ judge Simon Cowell explains in one edition of Pop Idol, ‘Ten year old girls in Hull have to want to be you… They have to buy into the “image”. Do you see?’) (12 Sep. 2003). In short, they often boldly foreground the capitalistic nature of celebrity production. But at the same time, these programmes clearly draw upon, and arguably engage the audience by, much articulating older myths of fame. Given that, in Gamson’s terms, the pervasive nature of the manufacture discourse ultimately represents a threat to the commercial enterprise of celebrity, these shows provide exemplary evidence of the ways in which the two claims-to-fame stories continue to jostle for cultural legitimacy. Celebrating a mythic emphasis on a unique, authentic and gifted self, there is a persistent bid to lay claim to an indefinable sense of ‘specialness’. Indeed, the phrases ‘you’ve got “star quality” or the “X factor” have become an increasingly self-conscious convention in the shows themselves – as suggested by the naming of the most recent UK format, The X-Factor. In their emphasis on ‘ordinariness’, ‘lucky breaks’, ‘specialness’ and ‘hard work’, they are paradigmatic of the meritocratic ideology of the ‘access myth’ (Dyer, Stars). As Fame Academy’s singing coach Carrie Grant gravely tells the contestants: ‘The only place where “success” comes before work is in the dictionary’ (14 Dec. 2002). In this respect, without the irony or humour that has become such a pervasive aspect of contemporary celebrity coverage (see Gamson, Claims, “Assembly”), the programmes clearly also re-peddle traditional explanations of fame for contemporary cultural consumption (Holmes, “Reality”). Dismissals of these programmes in terms of their promotion of ‘manufactured pop’ ignore the fact that ‘authenticity’ is not really configured around the music itself. Pop music (and particularly TV pop) has historically been configured as ‘the most inauthentic music’ (Moore 220), whether in terms of industrial production, form/ sound, or artist expression and identity. But in many ways the programmes openly acknowledge the derivative and packaged nature of ‘pop’. The aspirant pop stars often sing cover versions on the shows (although they are valued and praised for inserting their ‘individual’ style), and in Pop Idol we witness each of the three finalists record the winning song in the studio prior to the result of the (live) television vote. In this respect, evoking Adorno’s famous critique of popular music’s standardised form, their voice is a cog in a wider machine – a component part which can be substituted and exchanged. But Reality TV’s serial form, aesthetic style and pursuit of ‘the real’, asks us to buy into the authenticity of the self, that the participants are – despite the image packaging – somehow the same person that auditioned at the start. There is often equally the suggestion that Reality TV may bring out the ‘real’, ‘special’ self that was partly inside all along: As one contestant in Fame Academy is chastised after a live performance: ‘We’ve had you showing that you can be Westlife or Bryan Adams, but have we had Barry yet? Where, Barry, is the “Barryness” of Barry?’ (19 Sep. 2003). But in broad terms, with factory workers, waitresses or train drivers turning into superstars, contestants are often imagined as being more ‘authentic’ because of their class background, something which has historically been conceived to signify ‘ordinariness’ within narratives of fame. This is again paradigmatic of the older, traditional discourse of the success myth (and its close companion, the American Dream) (Dyer, Stars). In the Reality format, this is also factored though the sense that we have ‘known’ them in the moment of authentic ‘pre-fame’, when, in short, they were ‘just like us’. In the context of his wider argument that stars work to articulate ideas of personhood or selfhood (Dyer, Stars), one of Richard Dyer’s key interventions was to suggest that stars function to work through discourses of individualism (see also Marshall). Working from a broadly Marxist perspective, he explained how the perpetual attempt to negotiate authenticity in the star image worked to promote a particular concept of personhood on which capitalist society depends. Dyer conceptualised this as ‘a separable, coherent quality, located “inside” consciousness and variously termed “the self”, “the soul”, “the subject”…’ (9). Although, in the context of contemporary celebrity culture and the discourses of postmodernism, Dyer’s model of the self has been critiqued and challenged (see Lovell, King), it by no means seems redundant here. We are absolutely encouraged to seek out, recognise, and believe in, the ‘inner’ self in Reality TV, while the highly performative and mediated context of the form makes this quest more paradoxical than ever. In fact, while programmes such as Big Brother and Pop Idol may display significantly different discourses on, or explanations of fame, this ideology of selfhood permeates much of Reality TV. While in Big Brother there is much self-reflexive and dizzying discussion of ‘who is being their real selves? Who is simply playing up for the camera?’, we are asked to judge the contestants (and they are asked to judge each other), precisely by this criteria of ‘authenticity’. We only need note that – from Big Brother, the pop programmes to the celebrity-reality shows – winners are often chosen and applauded because they are seen to have been the most ‘true’ to themselves. Again, despite the self-reflexive and performative context of Reality TV, this suggests highly conservative ideologies of selfhood and individualism. As Dyer reminds us, we have historically valued stars who appear to ‘bear witness to the continuousness of their own selves’, given that ‘sincerity and authenticity are two qualities greatly prized in stars’ (11). While it is not my intention to make assumptions about audience reading strategies here, it is worth noting that existing audience research (Hill, Jones) into Reality TV has emphasised how viewers indeed obtain satisfaction from the search for ‘the real’ in Reality TV, and from actively negotiating the tensions between construction, performance and authenticity. Annette Hill describes how the ‘game’ is ‘to find the “truth” in the spectacle/performance environment’ (337), and as this quote implies, this is far from suggesting that audiences have given up on the idea of ‘the real’ in Reality TV (Hill, Jones). The primary site on which this is played out is the representation of the self – an arena which stardom and celebrity has historically placed centre stage (Dyer, Marshall). As this suggests, then, the two fields have much to discuss. While I have only touched briefly on the detail of the formats here, this discussion emphasises how Reality TV demands closer consideration in the context of claims suggesting its ‘transformation’ of celebrity. Its position with a longer history of fame, the specificities of particular formats, and the ideological parameters in which they function, all question any simple or homogenous interpretation of its impact on celebrity culture. References Adorno, Theodor. “On Popular Music.” 1941. On Record: Rock, Pop and the Written Word. Eds. Simon Frith and Andrew Goodwin. London: Routledge, 1990. 22-38. Bazalgette, Peter. “Big Brother and Beyond.” Television (Oct. 2001): 20-3. Biressi, Anita, and Heather Nunn “The Especially Remarkable: Celebrity and Social Mobility in Reality TV.” Mediactive 2 (2004): 44-58. Dyer, Richard. Stars. London: BFI, 1979 (reprinted 1998). Dyer, Richard. Heavenly Bodies: Film Stars and Society. London: BFI, 1986. Gamson, Joshua. Claims to Fame: Celebrity in Contemporary America. Berkeley: University of California Press, 1994. Gamson, Joshua. “The Assembly Line of Greatness: Celebrity in Twentieth-Century America.” Popular Culture: Production and Consumption. Eds. C. Lee Harrington and Denise D. Bielby. Oxford: Blackwell, 2001. 259-82. Hill, Annette “Big Brother: The Real Audience.” Television and New Media 3.3 (2002): 323-41. Holmes, Su. “’All You’ve Got to Worry about Is Having a Cup of Tea and Doing a Bit of Sunbathing…’: Approaching Celebrity in Big Brother.” Understanding Reality TV. Eds. Su Holmes and Deborah Jermyn. London: Routledge, 2004. 111-35. Holmes, Su. “But This Time You Choose!: Approaching the Interactive Audience of Reality TV.” International Journal of Cultural Studies 7.2 (2004): 213-31. Holmes, Su. “Reality Goes Pop!: Reality TV, Popular Music and Narratives of Stardom in Pop Idol.” Television and New Media 5.2 (2004): 147-72. Jones, Janet. “Show Your Real Face: A Fan Study of the UK Big Brother Transmissions (2000, 2001, 2002).” New Media and Society 5.3 (2003): 400-21. King, Barry. “Embodying an Elastic Self: The Parametrics of Contemporary Stardom.” Contemporary Hollywood Stardom. Eds. Thomas Austin and Martin Barker. London: Arnold, 2003. 29-44. Lovell, Alan. “I Went in Search of Deborah Kerr, Jodie Foster and Julianne Moore But Got Waylaid…” Contemporary Hollywood Stardom. Eds. Thomas Austin and Martin Barker. London: Arnold, 2003. 259-70. Marshall, P. David. Celebrity and Power: Fame in Contemporary Culture. Minnesota: U of Minnesota P, 1997. Turner, Graeme, Frances Bonner, and P. David Marshall. Fame Games: The Production of Celebrity in Australia. Cambridge: Cambridge UP, 2000. Citation reference for this article MLA Style Holmes, Susan. "'The Only Place Where ''Success'' Comes before ''Work'' Is in the Dictionary...?': Conceptualising Fame in Reality TV." M/C Journal 7.5 (2004). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0411/07-holmes.php>. APA Style Holmes, S. (Nov. 2004) "'The Only Place Where ''Success'' Comes before ''Work'' Is in the Dictionary...?': Conceptualising Fame in Reality TV," M/C Journal, 7(5). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0411/07-holmes.php>.

Cohesion as a term connotes attraction, unity, and commonness amongst discrete entities. Considering cohesion as a concept is timely with the recent rise of network culture, which comes with both subtle and radical changes in how people connect with, position themselves in relation to, and understand other constituents of society (cf. Varnelis; Castells; Jenkins et al.). Such dis- and inter-connections signify an imminent and immanent epistemological challenge we must confront: how can we understand inherently multi-faceted subjects, components of which are in constant transformation? For researchers, disciplinary complexity is one of the main implications of this situation. While disciplinary integration may be an effective or vital component in pursuit of knowledge (cf. Nicolescu) it may also impart significant conceptual and pragmatic conflicts. What are possible ways to coalesce multiple dimensions of reality that can lead to conceptually cohesive and useful knowledge production? This issue of M/C Journal attempts to answer this question by looking at different perspectives on the notion of cohesion across topical and disciplinary boundaries. Our premise for exploring ‘cohesion’ in this issue is two-fold: first, there is a need to understand the conceptual and experiential significance of social cohesion in the increasingly urbanised and networked contemporary world. In the 1997 OECD report, Societal Cohesion and the Globalising Economy, Michalski, Miller, and Stevens attribute ‘strains of the fabric of OECD societies’ to global economic and political changes, as well as the rapid technological progress. The World Bank places social cohesion as a metonym for social capital; they argue that social cohesion is ‘critical for societies to prosper economically and develop sustainably,’ and that it is ‘the glue’ that holds constituents of the society together. While it is true that the need to build bonds between human beings, and to bring together otherwise disparate experiences and aspirations is evermore crucial to a sustainable future for the world, we doubt that the current pervasive view of cohesion as a measurable parameter for ideal harmony and unity. Rather, in this uncertainty we see opportunities for re-examining the existing definitions of cohesion and further shaping different versions of social/community strengthening. If social cohesion is inherent in the relationships between and amongst entities, ideologies or experiences disagreement and difference or transition are as important or integral as shared ideas. Anheier, Gerhards and Romo have re-imagined Bourdieu’s view of positions individuals inhabit within social spaces as a ‘network, or a configuration, of objective relations among positions.’ From this view the merging of individuals or groups into a cohesive whole becomes less important than the coming together, sometimes only briefly, of ideas into a dynamic and complicated matrix – in other words, the shaping of togetherness through temporary adhesive connections amongst individuals managing various such adhesive networks. We are not necessarily questioning the obvious advantages of a unified society. Rather, we are suggesting a need to enquire into new ways of approaching cohesion, and subsequent implications in viewing, governing, and living in society today, and tomorrow. The second reason for considering cohesion is the development of network technologies, which are embedded in everyday life. Network technologies engender and accentuate multiplicities: multifaceted self-identity, multitasking, and multisensorial experience via interactive media, for example. As we transition from the current network era towards that of ubiquitous computing (ubicomp), our social and technological systems and practices become modular-like (Choi, Foth and Hearn), resonating with what Stone calls ‘continuous partial attention.’ Practice of multi-media communication – for example, concurrently watching television while chatting on Skype on the computer and texting on the mobile phone; another example is Habuchi’s notion of ‘telecocoon’ in which a multitude of constant and partial connections with small, insular social relations are maintained through always-on network technologies. The spatio-temporal zone that is made available, created, and extended by network technologies for expression of the self and communication with others is an inherently in-between space bridging what can be generally considered dichotomous. In this environment, it is cohesion that validates a networked entity by giving it a unified form and/or voice amongst its distributed constituents. The scale of such cohesive process varies from small (individual) to large (collective); examples include individual and community, respectively. As Castells (7) notes, while technology is not entirely responsible for social change, it embodies the capacity for change. Cohesion then, is perhaps best understood as inherently transformative. Thus examining cohesion as a phenomenon should not be focused on the ‘connections’ amongst individual entities but should concern what triggers, sustains, and suspends adhesive interactions, and how such processes relates to overall cohesion within the concerned subject. This notion resonates with the connection – access relation in understanding network culture. As Choi asserts, ‘in a network environment where the connection is a primal element, connection itself cannot be the rationale for interaction; rather, it is access – the act of accessing and being accessed – that becomes the prime motive for participation in network interactions’ (104). This issue of M/C Journal brings together diverse articles that explore the dynamic and challenging concept of cohesion in the current era, where technological, cultural, and structural conditions rapidly co-evolve through communicative networks, thereby reshaping the ontological and epistemological dimensions of various societies. The feature article by Holmes Cohesion, Adhesion and Incoherence explores the creation of a cohesive visual identity for a collective via digital and print-media. Her paper illustrates the ways in which Flickr participants communicate with each other, and how it is possible for networks to come together in an organically cohesive way, if only temporarily. Holmes also provides and insight into the process of and obstacles to establishing and maintaining a cohesive group identity. This feature article provides a framework for the issue as whole that shows how cohesive identity is created through ‘negotiation’ confirms our view that it’s in constant transformation. It also serves as a launching pad for the other articles to continue deconstructing cohesion as a cohesive concept. Glover turns the focus to policy making in the cultural sector. In his paper Failed Fantasies of Cohesion he examines the fantasy of cohesion as fundamental to whole-of-government cultural policy-making undertaken within Arts Queensland in the 1990s and 2000s. The emphasis in this paper is the complexity of cohesion as a critical factor in cultural policy making, and also the paradox that cohesion presents. In the quest for cohesion the potential for important and rich dissent can be discouraged. As Glover eloquently argues, when cohesion is lost all is not lost. This embracing of both the flaws in and potential of cohesion is carried in Publish or Perish. Martin puts forward possible strategies for university presses to work as a cohesive force between emerging writers and the writing industry. He examines the inter-relationship between university presses and the broader publishing industry, and asks whether broader access and sustained co-operation between creative writing departments and university publishing houses or presses could result in a new version of cohesion in the Australian literary landscape. He presents a holistic contour of the contemporary literary industry, using the University of Western Australia and the University of Western Sydney as examples of how entities with competing agendas can come together in a mutually beneficial and innovative way. Leder and colleagues bring the focus to the individual techno-social experience, as exemplified in their ToTeM (Tales of Things and Electronic Memory) project. This project addresses social cohesion through combining personal narratives with Web2.0 and tagging technologies to create a network of shared object-related memories. This paper accentuates the pluralistic nature of cohesion and thus calls for a multiplicity of approaches to cohesion. This issue closes with an artistic piece by Kari Gislason. His personal essay Independent People provides an exploration of Iceland’s financial collapse and its disconnection with the European Union, and calls into question whether a cohesive relationship with its neighbours is possible for or even desired by the Icelandic people. This discussion is played out against the backdrop of competing national identities in his own life and the search for unity. It is in this problematising and challenging of cohesion as a static or permanent state of agreement that this issue found its own cohesive thread. References Anheier, Helmut, Jurgen Gerhards, and P. Romo. “Forms of capital and social structure in cultural fields: Examining Bourdieu’s Social Topography.” The American Journal of Sociology 100.4 (1995) 859-903. Bordieu, Pierre. “Social Space and Symbolic Power.” Sociological Review 7.1 (1989) 14-25. Castells, Manuel. The Rise of the Network Society. Cambridge, MA: Blackwell Publishers, 1996. Choi, Jaz Hee-jeong. "The City, Self, and Connections: Transyouth and Urban Social Networking in Seoul." Youth, Society and Mobile Media in Asia. Eds. Stephanie Hemelryk Donald, Theresa Anderson and Damien Spry. London, New York: Routledge, 2010. 88-107. Choi, Jaz Hee-jeong, Marcus Foth, and Greg Hearn. "Site Specific Mobility and Connection in Korea: Bangs (Rooms) between Public and Private Spaces." Technology in Society 31.2 (2009). Habuchi, Ichiyo. "Accelerated Reflexivity." Personal, Portable, Pedestrian : Mobile Phones in Japanese Life. Eds. Mizuko Ito, Daisuke Okabe and Misa Matsuda. Cambridge, Mass.: MIT Press, 2005. 165-82. Jenkins, Henry, et al. "Confronting the Challenges of Participatory Culture: Media Education for the 21st Century". 2006. 6 Nov. 2006. ‹http://www.digitallearning.macfound.org/site/c.enJLKQNlFiG/b.2108773/apps/nl/content2.asp?content_id=%7BCD911571-0240-4714-A93B-1D0C07C7B6C1%7D&notoc=1 >. Michalski, Wolfgang, Riel Miller, and Barrie Stevens. "Economic Flexibility and Societal Cohesion in the Twenty-First Century." Societal Cohesion and the Globalising Economy. Ed. OECD. Paris: OECD, 1997. 7-26. Nicolescu, Basarab. Manifesto of Transdisciplinarity. Trans. Karen-Claire Voss. New York: State University of New York Press, 2002. Stone, Linda. "Attention: The *Real* Aphrodisiac." O'Reilly Media Emerging Technology Conference. Varnelis, Kazys. Networked Publics. Ed. Annenberg Center for Communication, University of Southern California. Cambridge, Mass.: MIT Press, 2008. World Bank. "Social Capital: The Glue Holding Society Together". 2001. March 18 2010. ‹http://www.worldbank.org/html/prddr/trans/augsepoct00/boxpage31.htm >.

To re-imagine can, at one extreme, be a casual thought (what if I moved all the furniture in the living room?) and, at the other, re-imagining can be a complex process (what if I adapt a classic text into a major film?). There is a long history of working with the ideas of others and of re-working our own ideas. Of taking a concept and re-imagining it into something that is similar to the original and yet offers something new. Such re-imaginations are all around us; from the various interpretations of the Sherlock Holmes stories to the adjustments made, often over generations, to family recipes. Some of these efforts are the result of a creative drive to experiment and push boundaries, some efforts are inspired by changes in society or technology, yet others will be born of a sense of 'this can be done better' or 'done differently'. Essentially, to re-imagine is to ask questions, to interrogate that which is often taken for granted. This issue of M/C Journal seeks to explore the 'why' and the 'how' of re-imagining both the everyday and the extraordinary. In a reflection of the scale and scope of the potential to re-imagine all that is around us, this issue is particularly diverse. The contributions offer explorations into varied disciplines, use a range of methodological lenses, and deploy different writing styles. To this end we present a range of articles—some of which contain quite challenging content—that cover copyright, crime fiction, the stage, the literary brand and film, horror and children’s film, television, military-inspired fashion, and a piece that focuses on events leading up to September 11, 2001. We then present three, quite different, works that explore various aspects of Australian Indigenous culture and history. We begin with our feature article: “‘They’re creepy and they’re kooky’ and They’re Copyrighted: How Copyright Is Used to Dampen the (Re-)Imagination”. In this work Steve Collins explores important issues of copyright in the re-imagining and re-purposing of content. In particular, this article unpacks—using examples from the United States—how copyright legislation can restrict the activities of creative practitioners, across varied fields, and so adds to the debate on copyright reform. In our lead article “The Re-imagining Inherent in Crime Fiction Translation”, by Alistair Rolls, ideas of re-imagination, language, and the world’s most popular genre—crime fiction—are critically appraised. Rolls looks at a suite of issues around imagining original and re-imagining, through translation, crime fiction texts. These two forms of creativity are essential to the genre's development for, as Rolls notes, this type of fiction was born, “simultaneously in France and America but also in the translation zone between the two.” Amy Antonio re-imagines the femme fatale. Antonio acknowledges the centrality of the femme fatale to the noir tradition and re-imagines this iconic figure by positioning her on the Renaissance stage, explaining how the historical factors that precipitated the emergence of the noir femme fatale in the years following World War II, similarly existed in the sixteenth century and, as a result, the femme fatale can be re-imagined in a series of Elizabethan and Jacobean plays. The articles in this issue turn from fiction, to theatre, and then to film with Leonie Rutherford embarking on a “Re-imagining the Brand” exercise. Through two, very informative, case studies—Adventures of Tin Tin and Silver, Return to Treasure Island—Rutherford engages with issues of re-imagining classic literary texts as big-screen blockbusters. This article addresses some of the complexities associated with the updating “of classic texts [that] require interpretation and the negotiation of subtle changes in values that have occurred since the creation of the ‘original’.” Erin Hawley also looks at film, through a lens of horror, in “Re-imagining the Horror Genre in Children’s Animated Film”. Hawley explores how animated films have always been an ambiguous space “in terms of age, pleasure, and viewership.” Hawley goes on to challenge common assumptions that “animation itself is often a signifier of safety, fun, nostalgia, and childishness; it is a means of addressing families and young audiences” and outlines how animation complements horror where, “the fantastic and transformative aspects of animation can be powerful tools for telling stories that are dark, surprising, or somehow subversive.” Issues of the small screen, and social media, are reviewed by Karin van Es, Daniela van Geenen, and Thomas Boeschoten in their work of “Re-imagining Television Audience Research on Twitter”. In particular, this work highlights issues with how audience research is undertaken and argues for new ways forward that adapt to the changing viewing landscape: one that features social media as an increasingly important tool for people to engage with more traditional types of entertainment. Fashion, too, features within this special issue with the work Emerald L. King and Denise N. Rall, “Re-imagining the Empire of Japan through Japanese Schoolboy Uniforms”. King and Rall present their research into the significant re-imagining of Japanese cultural and national identities, which are explored in this work through the cataclysmic impact of Western ideologies on Japanese cultural traditions. The idea of re-imagining is challenged by Meg Stalcup through her article “What If? Re-imagined Scenarios and the Re-virtualisation of History” which looks at several events that took place in the lead up to September 11, 2001. Several of the men who would become 9/11 hijackers were stopped for minor traffic violations. Police officers in the United States replayed these incidents of contact, yet their questioning “what if?” asked not only if those moments could have revealed the plot of that traumatic day, but also places alternate scenarios into play. John C. Ryan, Danielle Brady, and Christopher Kueh guide us through a geographical re-imagining of one of Australia’s capital cities in “Where Fanny Balbuk Walked: Re-imagining Perth’s Wetlands through Digital Modelling”. This re-imagining of a major city’s natural environment calls “attention to past indiscretions while invigorating future possibilities.” Moreover, this work highlights the value of re-imagining a city anew as well as re-imagining the original after a process of considerable change. Rachel Franks traces the history of an effort to communicate the concept of equality under the law, to the Indigenous peoples of Van Diemen’s Land (Tasmania), in “A True Crime Tale: Re-imagining Governor Arthur’s Proclamation Board for the Tasmanian Aborigines”. This article provides an overview of some of the various re-imaginings of this Board—including the re-imagining of the Board’s history—and also offers a new re-imagination of this curious, colonial object; positing that the Board serves as an early “pamphlet” on justice and punishment. Brooke Collins-Gearing, Vivien Cadungog, Sophie Camilleri, Erin Comensoli, Elissa Duncan, Leitesha Green, Adam Phillips, and Rebecca Stone take a very different, and rather creative, approach to re-imagining with “Listenin’ Up: Re-Imagining Ourselves through Stories of and from Country” a work that explores Western discourses of education; and looks at ways to engage with Aboriginal knowledge through the pedagogical and personal act of listening. These authors attempt to re-imagine “the institutionalised space of our classroom through a dialogic pedagogy.” These articles are, necessarily, brief. Yet, each work does provide insight into various aspects of the re-imagining process while offering new perspectives on how re-imagining takes place—in material culture, learning practices, or in all important media re-interpretations of the world around us. We extend our thanks to our contributors. We thank, too, all those who engaged in the blind peer review process. We sincerely appreciate the efforts of those who offered their expertise and their time as well as offering valuable comments on a wide range of contributions. Rachel Franks, Simon Dwyer, and Denise N. RallEditors

By most accounts, “resilience” is a pretty resilient concept. Or policy instrument. Or heuristic tool. It’s this last that really concerns us here: resilience not as a politics, but rather as a descriptive device for attempts in the humanities—particularly in rhetoric and cultural studies—to adequately describe a discursive event. Or rather, to adequately describe a class of discursive events: those that involve rhetorical resistance by victimised subjects. I’ve argued elsewhere (Munro, Descriptive; Reading) that Peircean semiosis, inflected by a rhetorical postulate of genre, equips us well to closely describe a discursive event. Here, I want briefly to suggest that resilience—“discursive” resilience, to coin a term—might usefully supplement these hypotheses, at least from time to time. To support this suggestion, I’ll signal some uses of resilience before turning briefly to a case study: a sensational Argentine homicide case, which occurred in October 2002, and came to be known as the caso Belsunce. At the time, Argentina was wracked by economic crises and political instability. The imposition of severe restrictions on cash withdrawals from bank deposits had provoked major civil unrest. Between 21 December 2001 and 2 January 2002, Argentines witnessed a succession of five presidents. “Resilient” is a term that readily comes to mind to describe many of those who endured this catastrophic period. To describe the caso Belsunce, however—to describe its constitution and import as a discursive event—we might appeal to some more disciplinary-specific understandings of resilience. Glossing Peircean semiosis as a teleological process, Short notes that “one and the same thing […] may be many different signs at once” (106). Any given sign, in other words, admits of multiple interpretants or uptakes. And so it is with resilience, which is both a keyword in academic disciplines ranging from psychology to ecology and political science, and a buzzword in several corporate domains and spheres of governmental activity. It’s particularly prevalent in the discourses of highly networked post-9/11 Anglophone societies. So what, pray tell, is resilience? To the American Psychological Association, resilience comprises “the process of adapting well in the face of adversity.” To the Resilience Solutions Group at Arizona State University, resilience is “the capacity to recover fully from acute stressors, to carry on in the face of chronic difficulties: to regain one’s balance after losing it.” To the Stockholm Resilience Centre, resilience amounts to the “capacity of a system to continually change and adapt yet remain within critical thresholds,” while to the Resilience Alliance, resilience is similarly “the capacity of a system to absorb disturbance and still retain its basic function and structure” (Walker and Salt xiii). The adjective “resilient” is thus predicated of those entities, individuals or collectivities, which exhibit “resilience”. A “resilient Australia,” for example, is one “where all Australians are better able to adapt to change, where we have reduced exposure to risks, and where we are all better able to bounce back from disaster” (Australian Government). It’s tempting here to synthesise these statements with a sense of “ordinary language” usage to derive a definitional distillate: “resilience” is a capacity attributed to an entity which recovers intact from major injury. This capacity is evidenced in a reaction or uptake: a “resilient” entity is one which suffers some insult or disturbance, but whose integrity is held to have been maintained, or even enhanced, by its resistive or adaptive response. A conjecturally “resilient” entity is thus one which would presumably evince resilience if faced with an unrealised aversive event. However, such abstractions ignore how definitional claims do rhetorical work. On any given occasion, how “resilience” and its cognates are construed and what they connote are a function, at least in part, of the purposes of rhetorical agents and the protocols and objects of the disciplines or genres in which these agents put these terms to work. In disciplines operating within the same form of life or sphere of activity—disciplines sharing general conventions and broad objects of inquiry, such as the capacious ecological sciences or the contiguous fields of study within the ambit of applied psychology—resilience acts, at least at times, as a something of a “boundary object” (Star and Griesemer). Correlatively, across more diverse and distant fields of inquiry, resilience can work in more seemingly exclusive or contradictory ways (see Handmer and Dovers). Rhetorical aims and disciplinary objects similarly determine the originary tales we are inclined to tell. In the social sciences, the advent of resilience is often attributed to applied psychology, indebted, in turn, to epidemiology (see Seery, Holman and Cohen Silver). In environmental science, by contrast, resilience is typically taken to be a theory born in ecology (indebted to engineering and to the physical sciences, in particular to complex systems theory [see Janssen, Schoon, Ke and Börner]). Having no foundational claim to stake and, moreover, having different purposes and taking different objects, some more recent uptakes of resilience, in, for instance, securitisation studies, allow for its multidisciplinary roots (see Bourbeau; Kaufmann). But if resilience is many things to many people, a couple of commonalities in its range of translations should be drawn out. First, irrespective of its discipline or sphere of activity, talk of resilience typically entails construing an object of inquiry qua system, be that system an individual, a community of circumstance, a state, a socio-ecological unit or some differently delimited entity. This bounded system suffers some insult with no resulting loss of structural, relational, functional or other integrity. Second, resilience is usually marshalled to promote a politics. Resilience talk often consorts with discourses of meliorative action and of readily quantifiable practical effects. When the environmental sciences take the “Earth system” and the dynamics of global change as their objects of inquiry, a postulate of resilience is key to the elaboration and implementation of natural resource management policy. Proponents of socio-ecological resilience see the resilience hypothesis as enabling a demonstrably more enlightened stewardship of the biosphere (see Folke et al.; Holling; Walker and Salt). When applied psychology takes the anomalous situation of disadvantaged, at-risk individuals triumphing over trauma as its declared object of inquiry, a postulate of resilience is key to the positing and identification of personal and environmental resources or protective factors which would enable the overcoming of adversity. Proponents of psychosocial resilience see this concept as enabling the elaboration and implementation of interventions to foster individual and collective wellbeing (see Goldstein and Brooks; Ungar). Similarly, when policy think-tanks and government departments and agencies take the apprehension of particular threats to the social fabric as their object of inquiry, a postulate of resilience—or of a lack thereof—is critical to the elaboration and implementation of urban infrastructure, emergency planning and disaster management policies (see Drury et al.; Handmer and Dovers). However, despite its often positive connotations, resilience is well understood as a “normatively open” (Bourbeau 11) concept. This openness is apparent in some theories and practices of resilience. In limnological modelling, for example, eutrophication can result in a lake’s being in an undesirable, albeit resilient, turbid-water state (see Carpenter et al.; Walker and Meyers). But perhaps the negative connotations or indeed perverse effects of resilience are most apparent in some of its political uptakes. Certainly, governmental operationalisations of resilience are coming under increased scrutiny. Chief among the criticisms levelled at the “muddled politics” (Grove 147) of and around resilience is that its mobilisation works to constitute a particular neoliberal subjectivity (see Joseph; Neocleous). By enabling a conservative focus on individual responsibility, preparedness and adaptability, the topos of resilience contributes critically to the development of neoliberal governmentality (Joseph). In a practical sense, this deployment of resilience silences resistance: “building resilient subjects,” observe Evans and Reid (85), “involves the deliberate disabling of political habits. […] Resilient subjects are subjects that have accepted the imperative not to resist or secure themselves from the difficulties they are faced with but instead adapt to their enabling conditions.” It’s this prospect of practical acquiescence that sees resistance at times opposed to resilience (Neocleous). “Good intentions not withstanding,” notes Grove (146), “the effect of resilience initiatives is often to defend and strengthen the political economic status quo.” There’s much to commend in these analyses of how neoliberal uses of resilience constitute citizens as highly accommodating of capital and the state. But such critiques pertain to the governmental mobilisation of resilience in the contemporary “advanced liberal” settings of “various Anglo-Saxon countries” (Joseph 47). There are, of course, other instances—other events in other times and places—in which resilience indisputably sorts with resistance. Such an event is the caso Belsunce, in which a rhetorically resilient journalistic community pushed back, resisting some of the excesses of a corrupt neoliberal Argentine regime. I’ll turn briefly to this infamous case to suggest that a notion of “discursive resilience” might afford us some purchase when it comes to describing discursive events. To be clear: we’re considering resilience here not as an anticipatory politics, but rather as an analytic device to supplement the descriptive tools of Peircean semiosis and a rhetorical postulate of genre. As such, it’s more an instrument than an answer: a program, perhaps, for ongoing work. Although drawing on different disciplinary construals of the term, this use of resilience would be particularly indebted to the resilience thinking developed in ecology (see Carpenter el al.; Folke et al.; Holling; Walker et al.; Walker and Salt). Things would, of course, be lost in translation (see Adger; Gallopín): in taking a discursive event, rather than the dynamics of a socio-ecological system, as our object of inquiry, we’d retain some topological analogies while dispensing with, for example, Holling’s four-phase adaptive cycle (see Carpenter et al.; Folke; Gunderson; Gunderson and Holling; Walker et al.). For our purposes, it’s unlikely that descriptions of ecosystem succession need to be carried across. However, the general postulates of ecological resilience thinking—that a system is a complex series of dynamic relations and functions located at any given time within a basin of attraction (or stability domain or system regime) delimited by thresholds; that it is subject to multiple attractors and follows trajectories describable over varying scales of time and space; that these trajectories are inflected by exogenous and endogenous perturbations to which the system is subject; that the system either proves itself resilient to these perturbations in its adaptive or resistive response, or transforms, flipping from one domain (or basin) to another may well prove useful to some descriptive projects in the humanities. Resilience is fundamentally a question of uptake or response. Hence, when examining resilience in socio-ecological systems, Gallopín notes that it’s useful to consider “not only the resilience of the system (maintenance within a basin) but also coping with impacts produced and taking advantage of opportunities” (300). Argentine society in the early-to-mid 2000s was one such socio-political system, and the caso Belsunce was both one such impact and one such opportunity. Well-connected in the world of finance, 57-year-old former stockbroker Carlos Alberto Carrascosa lived with his 50-year-old sociologist turned charity worker wife, María Marta García Belsunce, close to their relatives in the exclusive gated community of Carmel Country Club, Pilar, Provincia de Buenos Aires, Argentina. At 7:07 pm on Sunday 27 October 2002, Carrascosa called ambulance emergencies, claiming that his wife had slipped and knocked her head while drawing a bath alone that rainy Sunday afternoon. At the time of his call, it transpired, Carrascosa was at home in the presence of intimates. Blood was pooled on the bathroom floor and smeared and spattered on its walls and adjoining areas. María Marta lay lifeless, brain matter oozing from several holes in her left parietal and temporal lobes. This was the moment when Carrascosa, calm and coherent, called emergency services, but didn’t advert the police. Someone, he told the operator, had slipped in the bath and bumped her head. Carrascosa described María Marta as breathing, with a faint pulse, but somehow failed to mention the holes in her head. “A knock with a tap,” a police source told journalist Horacio Cecchi, “really doesn’t compare with the five shots to the head, the spillage of brain matter and the loss of about half a litre of blood suffered by the victim” (Cecchi and Kollmann). Rather than a bathroom tap, María Marta’s head had met with five bullets discharged from a .32-calibre revolver. In effect, reported Cecchi, María Marta had died twice. “While perhaps a common conceit in fiction,” notes Cecchi, “in reality, dying twice is, by definition, impossible. María Marta’s two obscure endings seem to unsettle this certainty.” Her cadaver was eventually subjected to an autopsy, and what had been a tale of clumsiness and happenstance was rewritten, reinscribed under the Argentine Penal Code. The autopsy was conducted 36 days after the burial of María Marta; nine days later, she was mentioned for the second time in the mainstream Argentine press. Her reappearance, however, was marked by a shift in rubrics: from a short death notice in La Nación, María Marta was translated to the crime section of Argentina’s dailies. Until his wife’s mediatic reapparition, Carroscosa and other relatives had persisted with their “accident” hypothesis. Indeed, they’d taken a range of measures to preclude the sorts of uptakes that might ordinarily be expected to flow, under functioning liberal democratic regimes, from the discovery of a corpse with five projectiles lodged in its head. Subsequently recited as part of Carrascosa’s indictment, these measures were extensively reiterated in media coverage of the case. One of the more notorious actions involved the disposal of the sixth bullet, which was found lying under María Marta. In the course of moving the body of his half-sister, John Hurtig retrieved a small metallic object. This discovery was discussed by a number of family members, including Carrascosa, who had received ballistics training during his four years of naval instruction at the Escuela Nacional de Náutica de la Armada. They determined that the object was a lug or connector rod (“pituto”) used in library shelving: nothing, in any case, to indicate a homicide. With this determination made, the “pituto” was duly wrapped in lavatory paper and flushed down the toilet. This episode occasioned a range of outraged articles in Argentine dailies examining the topoi of privilege, power, corruption and impunity. “Distinguished persons,” notes Viau pointedly, “are so disposed […] that in the midst of all that chaos, they can locate a small, hard, steely object, wrap it in lavatory paper and flush it down the toilet, for that must be how they usually dispose of […] all that rubbish that no longer fits under the carpet.” Most often, though, critical comment was conducted by translating the reporting of the case to the genres of crime fiction. In an article entitled Someone Call Agatha Christie, Quick!, H.A.T. writes that “[s]omething smells rotten in the Carmel Country; a whole pile of rubbish seems to have been swept under its plush carpets.” An exemplary intervention in this vein was the work of journalist and novelist Vicente Battista, for whom the case (María Marta) “synthesizes the best of both traditions of crime fiction: the murder mystery and the hard-boiled novels.” “The crime,” Battista (¿Hubo Otra Mujer?) has Rodolfo observe in the first of his speculative dialogues on the case, “seems to be lifted from an Agatha Christie novel, but the criminal turns out to be a copy of the savage killers that Jim Thompson usually depicts.” Later, in an interview in which he correctly predicted the verdict, Battista expanded on these remarks: This familiar plot brings together the English murder mystery and the American hard-boiled novels. The murder mystery because it has all the elements: the crime takes place in a sealed room. In this instance, sealed not only because it occurred in a house, but also in a country, a sealed place of privilege. The victim was a society lady. Burglary is not the motive. In classic murder mystery novels, it was a bit unseemly that one should kill in order to rob. One killed either for a juicy sum of money, or for revenge, or out of passion. In those novels there were neither corrupt judges nor fugitive lawyers. Once Sherlock Holmes […] or Hercule Poirot […] said ‘this is the murderer’, that was that. That’s to say, once fingered in the climactic living room scene, with everyone gathered around the hearth, the perpetrator wouldn’t resist at all. And everyone would be happy because the judges were thought to be upright persons, at least in fiction. […] The violence of the crime of María Marta is part of the hard-boiled novel, and the sealed location in which it takes place, part of the murder mystery (Alarcón). I’ve argued elsewhere (Munro, Belsunce) that the translation of the case to the genres of crime fiction and their metaanalysis was a means by which a victimised Argentine public, represented by a disempowered and marginalised fourth estate, sought some rhetorical recompense. The postulate of resilience, however, might help further to describe and contextualise this notorious discursive event. A disaffected Argentine press finds itself in a stability domain with multiple attractors: on the one hand, an acquiescence to ever-increasing politico-juridical corruption, malfeasance and elitist impunity; on the other, an attractor of increasing contestation, democratisation, accountability and transparency. A discursive event like the caso Belsunce further perturbs Argentine society, threatening to displace it from its democratising trajectory. Unable to enforce due process, Argentina’s fourth estate adapts, doing what, in the circumstances, amounts to the next best thing: it denounces the proceedings by translating the case to the genres of crime fiction. In so doing, it engages a venerable reception history in which the co-constitution of true crime fiction and investigative journalism is exemplified by the figure of Rodolfo Walsh, whose denunciatory works mark a “politicisation of crime” (see Amar Sánchez Juegos; El sueño). Put otherwise, a section of Argentina’s fourth estate bounced back: by making poetics do rhetorical work, it resisted the pull towards what ecology calls an undesirable basin of attraction. Through a show of discursive resilience, these journalists worked to keep Argentine society on a democratising track. References Adger, Neil W. “Social and Ecological Resilience: Are They Related?” Progress in Human Geography 24.3 (2000): 347-64. Alarcón, Cristina. “Lo Único Real Que Tenemos Es Un Cadáver.” 2007. 12 July 2007 ‹http://www.pagina12.com.ar/diario/elpais/subnotas/87986-28144-2007-07-12.html>. Amar Sánchez, Ana María. “El Sueño Eterno de Justicia.” Textos De Y Sobre Rodolfo Walsh. Ed. Jorge Raúl Lafforgue. Buenos Aires: Alianza, 2000. 205-18. ———. Juegos De Seducción Y Traición. Literatura Y Cultura De Masas. Rosario: Beatriz Viterbo, 2000. American Psychological Association. “What Is Resilience?” 2013. 9 Aug 2013 ‹http://www.apa.org/helpcenter/road-resilience.aspx>. Australian Government. “Critical Infrastructure Resilience Strategy.” 2009. 9 Aug 2013 ‹http://www.tisn.gov.au/Documents/Australian+Government+s+Critical+Infrastructure+Resilience+Strategy.pdf>. Battista, Vicente. “¿Hubo Otra Mujer?” Clarín 2003. 26 Jan. 2003 ‹http://old.clarin.com/diario/2003/01/26/s-03402.htm>. ———. “María Marta: El Relato Del Crimen.” Clarín 2003. 16 Jan. 2003 ‹http://old.clarin.com/diario/2003/01/16/o-01701.htm>. Bourbeau, Philippe. “Resiliencism: Premises and Promises in Securitisation Research.” Resilience: International Policies, Practices and Discourses 1.1 (2013): 3-17. Carpenter, Steve, et al. “From Metaphor to Measurement: Resilience of What to What?” Ecosystems 4 (2001): 765-81. Cecchi, Horacio. “Las Dos Muertes De María Marta.” Página 12 (2002). 12 Dec. 2002 ‹http://www.pagina12.com.ar/diario/sociedad/3-14095-2002-12-12.html>. Cecchi, Horacio, and Raúl Kollmann. “Un Escenario Sigilosamente Montado.” Página 12 (2002). 13 Dec. 2002 ‹http://www.pagina12.com.ar/diario/sociedad/3-14122-2002-12-13.html>. Drury, John, et al. “Representing Crowd Behaviour in Emergency Planning Guidance: ‘Mass Panic’ or Collective Resilience?” Resilience: International Policies, Practices and Discourses 1.1 (2013): 18-37. Evans, Brad, and Julian Reid. “Dangerously Exposed: The Life and Death of the Resilient Subject.” Resilience: Interational Policies, Practices and Discourses 1.2 (2013): 83-98. Folke, Carl. “Resilience: The Emergence of a Perspective for Social-Ecological Systems Analyses.” Global Environmental Change 16 (2006): 253-67. Folke, Carl, et al. “Resilience Thinking: Integrating Resilience, Adaptability and Transformability.” Ecology and Society 15.4 (2010). Gallopín, Gilberto C. “Linkages between Vulnerability, Resilience, and Adaptive Capacity.” Global Environmental Change 16 (2006): 293-303. Goldstein, Sam, and Robert B. Brooks, eds. Handbook of Resilience in Children. New York: Springer Science and Business Media, 2006. Grove, Kevin. “On Resilience Politics: From Transformation to Subversion.” Resilience: Interational Policies, Practices and Discourses 1.2 (2013): 146-53. Gunderson, Lance H. “Ecological Resilience - in Theory and Application.” Annual Review of Ecology and Systematics 31 (2000): 425-39. Gunderson, Lance H., and C. S. Holling, eds. Panarchy Understanding Transformations in Human and Natural Systems. Washington: Island, 2002. Handmer, John W., and Stephen R. Dovers. “A Typology of Resilience: Rethinking Institutions for Sustainable Development.” Organization & Environment 9.4 (1996): 482-511. H.A.T. “Urgente: Llamen a Agatha Christie.” El País (2003). 14 Jan. 2003 ‹http://historico.elpais.com.uy/03/01/14/pinter_26140.asp>. Holling, Crawford S. “Resilience and Stability of Ecological Systems.” Annual Review of Ecology and Systematics 4 (1973): 1-23. Janssen, Marco A., et al. “Scholarly Networks on Resilience, Vulnerability and Adaptation within the Human Dimensions of Global Environmental Change.” Global Environmental Change 16 (2006): 240-52. Joseph, Jonathan. “Resilience as Embedded Neoliberalism: A Governmentality Approach.” Resilience: International Policies, Practices and Discourses 1.1 (2013): 38-52. Kaufmann, Mareile. “Emergent Self-Organisation in Emergencies: Resilience Rationales in Interconnected Societies.” Resilience: Interational Policies, Practices and Discourses 1.1 (2013): 53-68. Munro, Andrew. “The Belsunce Case Judgement, Uptake, Genre.” Cultural Studies Review 13.2 (2007): 190-204. ———. “The Descriptive Purchase of Performativity.” Culture, Theory and Critique 53.1 (2012). ———. “Reading Austin Rhetorically.” Philosophy and Rhetoric 46.1 (2013): 22-43. Neocleous, Mark. “Resisting Resilience.” Radical Philosophy 178 March/April (2013): 2-7. Resilience Solutions Group, Arizona State U. “What Is Resilience?” 2013. 9 Aug. 2013 ‹http://resilience.asu.edu/what-is-resilience>. Seery, Mark D., E. Alison Holman, and Roxane Cohen Silver. “Whatever Does Not Kill Us: Cumulative Lifetime Adversity, Vulnerability, and Resilience.” Journal of Personality and Social Psychology 99.6 (2010): 1025-41. Short, Thomas L. “What They Said in Amsterdam: Peirce's Semiotic Today.” Semiotica 60.1-2 (1986): 103-28. Star, Susan Leigh, and James R. Griesemer. “Institutional Ecology, ‘Translations’ and Boundary Objects: Amateurs and Professionals in Berkeley's Museum of Vertebrate Zoology, 1907-39.” Social Studies of Science 19.3 (1989): 387-420. Stockholm Resilience Centre. “What Is Resilience?” 2007. 9 Aug. 2013 ‹http://www.stockholmresilience.org/21/research/what-is-resilience.html>. Ungar, Michael ed. Handbook for Working with Children and Youth Pathways to Resilience across Cultures and Contexts. Thousand Oaks: Sage, 2005. 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Whenever a people can be mediatized, they are.Paul Virilio In one of its most popular works – Electronic Civil Disobedience and Other Unpopular Ideas, the Critical Art Ensemble (CAE) outlines what it views as a major power shift characterizing the present, namely, the traditional public space – the street, has turned into ‘dead capital’. Borrowing from Guy Debord’s ideas on spectacular society, CAE theorizes that the spectacle has appropriated all, while power has mutated into a nomadic form of pure absence – ‘power itself cannot be seen; only its representation appears.’ To counter this, the activist movement must of course appropriate the same tactics of nomadic absence – eluding mediatization by the virtual power, staying below the radar and yet creating and altering the spectacle by poetic/symbolic acts of absence that will (hopefully) open cracks in the edifice of the monolith. Another strategy would be to perpetuate standard tactics of public space occupation where the _public _is dispensed with, in favor of a virtual counterpart – the ‘controlled deployment of information’. In this Marxist scenario, the activist gains power by attaining control of the means of production of an elusive and virtual ‘semiotic power’ (16). Thus, where Umberto Eco’s semiological guerilla warfare aimed to win the battle ‘not where the communication originates, but where it arrives’ (142), CAE argues that ‘no power base benefits from listening to an alternative message’(17), in effect abolishing the basic tool for communicating public dissent – the channeling of an alternative vision through some sort of public media. The reason for this is, according to CAE, twofold. First, when brought to its extreme, its power analysis leads it to believe that the capitalist means of production are nowadays virtual, and moreover, still worth seizing. Second, the spectacle inevitably appropriates all alternative public messages for its own uses, thus rendering oppositional movements powerless – ‘since mass media allegiance is skewed toward the status quo… there is no way that activist groups can outdo them’ (15). As a consequence of this order, CAE argues for the subversive and the covert while preaching ‘abhorrence of public space as a theatre of action’ (25). A quasi-ontological beta-utopian order emerges, marked by the homogenous essence of all actors, including history, and their dissolution into power-bases interested in self perpetuation. The activist avant-garde is the only actor able to ‘maintain at all times a multi-dimensional persona’, thus not losing its own identity to a mediatized image. The avant-garde fights for the rights of the oppressed but is not and cannot be known to them – a force ex nihilo, an alter ego to the elusive power. The avant-garde of Electronic Civil Disobedience (ECD) is moreover predestined to be the eternal significant other of power. CAE’s vision of this struggle insists that ‘authoritarian structure cannot be smashed; it can only be resisted’, therefore creating a dialectical condition of ever-shifting nomadic identities of resistance and oppression. A more or less similar beta-utopian order is framed by Peter Lamborn Wilson (aka Hakim Bey) in A Network of Castles – a quintessential text expanding on his earlier ideas of the Tong and the Temporary Autonomous Zone (TAZ) with regard to the virtual condition. Starting with the TAZ, Hakim Bey claimed its existence as utopia somewhere, preferably here and now, appearing and disappearing, a paradoxical identity without image, beyond the spectacle yet spectacular – in effect virtual. Similar to the ECD, the TAZ is built around the concept of staying below the radar of power and countering nomadic capital with nomadic dissent. The activist ”nomadic war machine” conquers without being noticed and moves on before the map can be adjusted.’ The Tong in turn – a term borrowed from Chinese secret societies – is similar to the ECD’s avant-garde – an invisible-virtual activist force, united by a dissenting identity and ‘devoted not to one project but to an on-going “cause”’. Here beta-utopia is seen as a necessary edifice, what Bey calls ‘the legend of the Tong’, which creates meaning through its paradoxical absence/presence – it is not (as in does not exist as an image) but it could and must be taken as physically present. The purpose of the Tong, like ECD’s avant-garde, is to escape mediatization and thus sublimate a perfect identity free from desire: ‘it will call a world into being – even if only for a few moments – in which our desires are not only articulated but satisfied.’ The virtual Tong can be implemented through a Network of Castles – existing on the border between the real and the virtual, inaccessible to power, ‘rooted partly in the imaginaire…in the image of mysterious inaccessibility and danger.’ In what presents itself as the synthesis of the TAZ and Tong, the Network of Castles is both physical utopia here and now, and a construct of perfectly fluid virtual identity, by nature inaccessible to mediatization. The Net is to elevate the TAZ and the Tong into a potent possibility to escape mediatization and thus be real again. The Network of Castles is the answer to the problem of virtual identity and real action. As Bey puts it – ‘the tactical problem consists of the need (or desire) to stay ahead of representation – not just to escape it, but to attain through mobilization a relative invulnerability to representation.’ In effect, Bey sublimates from the virtual a physical reality without mediated desire. In this beta-utopian order of fluid (dis)appearance, the icon of the image is abolished, public space is exorcised from mediated desire and the void left by the spectacle presents itself as a fulfilled identity. Thus framed, the activist struggle against oppression looms as a utopian quest for the perfect self – a symbolic and aesthetic paradoxical order. I consider the ECD and the Network of Castles to represent a desire for beta-utopian order, where beta stands for the discourse of an unfinished project, the pre-release that will test the waters for the real thing. A resolution to this order is by definition not supposed to come; utopia is now, in an eternal pre-release form, demanding eternal debugging. Utopian order is seen here as a virtual meta-narrative, thriving around an obfuscated central absence. This order can be also reconstructed as, paraphrasing Mark Dery, a modified ‘ejector seat’ condition, where instead of the utopian task of Cartesian mind escaping matter, virtual identity escapes desire. The imagined order of an unmediated space constantly re-created by unmediated acts is an expression of the need for an identity that is real in itself, beyond history. For, is it not that ‘the fantasy of a social world free from mass media of any kind, ancient or modern, is really a fantasy about being free from desire, by being free from the fantasy space mass media create for collective desire’? (Wark 324). Isaiah Berlin outlines three pillars of utopian belief: that the central problems of humans are the same throughout history; that they are in principle soluble; and that the solutions form a harmonious whole (Rothstein, Muschamp and Marty: 84). CAE’s and Bey’s beta-utopian order characteristically fulfills the first and the third condition, but drops the second. The clash with the oppressive spectacle is universal – in that sense history is homogenous. This clash however will never be solved and this condition precisely enables the harmonious existence of a fluid identity – the pure and eternal virtual dissent. In their beta-utopian order CAE and Bey create and obfuscate an other, their projects thrive around a central absence – the fleeing virtual capital, the hollow body of the State, the overwhelming spectacle. In this, they are inescapably modernist, struggling to escape the historical and touch the unperturbed real. ‘The Modernist narrative establishes a process of liberation at the heart of history which requires at its base a pre-social, foundational, individual identity. The individual is posted as outside of and prior to history, only later becoming ensnared in externally imposed chains. The insistence on the freedom of the subject, the compulsive, repetitive inscription into discourse of the sign of the resisting agent, functions to restrict the shape of identity to its modern form’ (Poster: 213-14). Indeed, history is viewed as a layer of oppressive power representations, ensnaring a primordial and foundational identity, which the dissenting activist, the TAZ and the ECD aim to rediscover. History is perceived to have turned into ‘nothing more than a homogeneous construct that continuously replays capitalist victories’ (17). The real, in contrast, is perceived to be marked by the titanic struggle of a liberation movement in opposition to power. However, if the modernist project can be considered as an obfuscation of a central absence, the postmodern by comparison, exposes the arbitrary character of the object and its created, rather than found, relation to the subject. Postmodernism ‘consists not in demonstrating that the game works without an object, that the play is set in motion by a central absence, but rather in displaying the object directly, allowing it to make visible its own indifferent and arbitrary character.’ (Wright: 41) References Bey, Hakim. A Network of Castles. 1997. Available: http://www.hermetic.com/bey/. 21 June 2004. ———. “Temporary Autonomous Zones.” 1992. Autonomedia. Available: http://www.hermetic.com/bey/. 21 June 2004. ———. Tong Aesthetics. 1997. Available: http://www.hermetic.com/bey/. 21 June 2004. CAE. “Digital Resistance.” 2001. Autonomedia. Available: http://www.critical-art.net/books/. 21 June 2004. ———. “Electronic Civil Disobedience and Other Unpopular Ideas.” 1996. Autonomedia. Available: http://www.critical-art.net/books/. 21 June 2004. Dery, Mark. Escape Velocity: Cyberculture at the End of the Century. New York: Grove Press, 1996. Eco, Umberto. “Towards a Semiological Guerilla Warfare.” Travels in Hyperreality. Ed. Umberto Eco. London: Picador, 1987. 135-44. Poster, Mark. “Cyberdemocracy: The Internet and the Public Sphere.” Virtual Politics: Identity and Community in Cyberspace. Ed. David Holmes. London: Sage, 1997. 212-25. Rothstein, E., H. Muschamp, and M. Marty. Visions of Utopia. Oxford University Press, 2003. Wark, McKenzie. Celebrities, Culture and Cyberspace. Pluto Press, 1999. Wright, Elizabeth. The Zizek Reader. Blackwell, 1999. Citation reference for this article MLA Style Mitew, Teodor. "Beta-Utopian Order." M/C Journal 7.6 (2005). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0501/04-mitew.php>. APA Style Mitew, T. (Jan. 2005) "Beta-Utopian Order," M/C Journal, 7(6). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0501/04-mitew.php>.

Babies and toddlers are amassing huge followings on social media, achieving microcelebrity status, and raking in five figure sums. In East Asia, many of these lucrative “micro­-microcelebrities” rise to fame by inheriting exposure and proximate microcelebrification from their social media Influencer mothers. Through self-branding techniques, Influencer mothers’ portrayals of their young’ children’s lives “as lived” are the canvas on which (baby) products and services are marketed to readers as “advertorials”. In turning to investigate this budding phenomenon, I draw on ethnographic case studies in Singapore to outline the career trajectory of these young children (under 4yo) including their social media presence, branding strategies, and engagement with their followers. The chapter closes with a brief discussion on some ethical considerations of such young children’s labour in the social media age.Influencer MothersTheresa Senft first coined the term “microcelebrity” in her work Camgirls as a burgeoning online trend, wherein people attempt to gain popularity by employing digital media technologies, such as videos, blogs, and social media. She describes microcelebrities as “non-actors as performers” whose narratives take place “without overt manipulation”, and who are “more ‘real’ than television personalities with ‘perfect hair, perfect friends and perfect lives’” (Senft 16), foregrounding their active response to their communities in the ways that maintain open channels of feedback on social media to engage with their following.Influencers – a vernacular industry term albeit inspired by Katz & Lazarsfeld’s notion of “personal influence” that predates Internet culture – are one type of microcelebrity; they are everyday, ordinary Internet users who accumulate a relatively large following on blogs and social media through the textual and visual narration of their personal lives and lifestyles, engage with their following in “digital” and “physical” spaces, and monetize their following by integrating “advertorials” into their blog or social media posts and making physical appearances at events. A pastiche of “advertisement” and “editorial”, advertorials in the Influencer industry are highly personalized, opinion-laden promotions of products/services that Influencers personally experience and endorse for a fee. Influencers in Singapore often brand themselves as having “relatability”, or the ability to persuade their followers to identify with them (Abidin). They do so by make consciously visible the backstage (Goffman) of the usually “inaccessible”, “personal”, and “private” aspects of mundane, everyday life to curate personae that feel “authentic” to fans (Marwick 114), and more accessible than traditional celebrity (Senft 16).Historically, the Influencer industry in Singapore can be traced back to the early beginnings of the “blogshop” industry from the mid-2000s and the “commercial blogging” industry. Influencers are predominantly young women, and market products and services from diverse industries, although the most popular have been fashion, beauty, F&B, travel, and electronics. Most prominent Influencers are contracted to management agencies who broker deals in exchange for commission and assist in the production of their vlogs. Since then, the industry has grown, matured, and expanded so rapidly that Influencers developed emergent models of advertorials, with the earliest cohorts moving into different life stages and monetizing several other aspects of their personal lives such as the “micro-microcelebrity” of their young children. What this paper provides is an important analysis of the genesis and normative practices of micro-microcelebrity commerce in Singapore from its earliest years, and future research trajectories in this field.Micro-Microcelebrity and Proximate MicrocelebrificationI define micro-microcelebrities as the children of Influencers who have themselves become proximate microcelebrities, having derived exposure and fame from their prominent Influencer mothers, usually through a more prolific, deliberate, and commercial form of what Blum-Ross defines as “sharenting”: the act of parents sharing images and stores about their children in digital spaces such as social networking sites and blogs. Marwick (116-117), drawing from Rojek’s work on types of celebrity – distinguishes between two types of microcelebrity: “ascribed microcelebrity” where the online personality is made recognizable through the “production of celebrity media” such as paparazzi shots and user-produced online memes, or “achieved microcelebrity” where users engage in “self-presentation strateg[ies]”, such as fostering the illusion of intimacy with fans, maintaining a persona, and selective disclosure about oneself.Micro-microcelebrities lie somewhere between the two: In a process I term “proximate microcelebrification”, micro-microcelebrities themselves inherit celebrity through the preemptive and continuous exposure from their Influencer mothers, many beginning even during the pre-birth pregnancy stages in the form of ultrasound scans, as a form of “achieved microcelebrity”. Influencer mothers whose “presentational strategies” (cf. Marshall, “Promotion” 45) are successful enough (as will be addressed later) gain traction among followers, who in turn further popularize the micro-microcelebrity by setting up fan accounts, tribute sites, and gossip forums through which fame is heightened in a feedback loop as a model of “ascribed microcelebrity”.Here, however, I refrain from conceptualizing these young stars as “micro-Influencers” for unlike Influencers, these children do not yet curate their self-presentation to command the attention of followers, but instead are used, framed, and appropriated by their mothers for advertorials. In other words, Influencer mothers “curate [micro-microcelebrities’] identities into being” (Leaver, “Birth”). Following this, many aspects of their micro-microcelebrities become rapidly commodified and commercialized, with advertisers clamoring to endorse anything from maternity hospital stays to nappy cream.Although children of mommybloggers have the prospect to become micro-microcelebrities, both groups are conceptually distinct. Friedman (200-201) argues that among mommybloggers arose a tension between those who adopt “the raw authenticity of nonmonetized blogging”, documenting the “unglamorous minutiae” of their daily lives and a “more authentic view of motherhood” and those who use mommyblogs “primarily as a source of extra income rather than as a site for memoir”, focusing on “parent-centered products” (cf. Mom Bloggers Club).In contrast, micro-microcelebrities and their digital presence are deliberately commercial, framed and staged by Influencer mothers in order to maximize their advertorial potential, and are often postured to market even non-baby/parenting products such as fast food and vehicles (see later). Because of the overt commerce, it is unclear if micro-microcelebrity displays constitute “intimate surveillance”, an “almost always well-intentioned surveillance of young people by parents” (Leaver, “Born” 4). Furthermore, children are generally peripheral to mommybloggers whose own parenting narratives take precedence as a way to connect with fellow mothers, while micro-microcelebrities are the primary feature whose everyday lives and digital presence enrapture followers.MethodologyThe analysis presented is informed by my original fieldwork with 125 Influencers and related actors among whom I conducted a mixture of physical and digital personal interviews, participant observation, web archaeology, and archival research between December 2011 and October 2014. However, the material presented here is based on my digital participant observation of publicly accessible and intentionally-public digital presence of the first four highly successful micro-microcelebrities in Singapore: “Baby Dash” (b.2013) is the son of Influencer xiaxue, “#HeYurou” (b.2011) is the niece of Influencer bongqiuqiu, “#BabyElroyE” (b.2014) is the son of Influencer ohsofickle, and “@MereGoRound” (b.2015) is the daughter of Influencer bongqiuqiu.The microcelebrity/social media handles of these children take different forms, following the platform on which their parent/aunt has exposed them on the most. Baby Dash appears in all of xiaxue’s digital platforms under a variety of over 30 indexical, ironic, or humourous hashtags (Leaver, “Birth”) including “#pointylipped”, #pineappledash”, and “#面包脸” (trans. “bread face”); “#HeYurou” appears on bongqiuqiu’s Instagram and Twitter; “#BabyElroyE” appears on ohsofickle’s Instagram and blog, and is the central figure of his mother’s new YouTube channel; and “@MereGoRound” appears on all of bongqiuqiu’s digital platforms but also has her own Instagram account and dedicated YouTube channel. The images reproduced here are screenshot from Influencer mothers’ highly public social media: xiaxue, bongqiuqiu, and ohsofickle boast 593k, 277k, and 124k followers on Instagram and 263k, 41k, and 17k followers on Twitter respectively at the time of writing.Anticipation and Digital EstatesIn an exclusive front-pager (Figure 1) on the day of his induced birth, it was announced that Baby Dash had already received up to SGD25,000 worth of endorsement deals brokered by his Influencer mother, xiaxue. As the first micro-microcelebrity in his cohort (his mother was among the pioneer Influencers), Baby Dash’s Caesarean section was even filmed and posted on xiaxue’s YouTube channel in three parts (Figure 2). xiaxue had announced her pregnancy on her blog while in her second trimester, following which she consistently posted mirror selfies of her baby bump.Figure 1 & 2, screenshot April 2013 from ‹instagram.com/xiaxue›In her successful attempt at generating anticipation, the “bump” itself seemed to garner its own following on Twitter and Instagram, with many followers discussing how the Influencer dressed “it”, and how “it” was evolving over the weeks. One follower even compiled a collage of xiaxue’s “bump” chronologically and gifted it to the Influencer as an art image via Twitter on the day she delivered Baby Dash (Figure 3 & 4). Followers also frequently speculated and bantered about how her baby would look, and mused about how much they were going to adore him. Figure 3 & 4, screenshot March 2013 from ‹twitter.com/xiaxue› While Lupton (42) has conceptualized the sharing of images that precede birth as a “rite of passage”, Influencer mothers who publish sonograms deliberately do so in order to claim digital estates for their to-be micro-microcelebrities in the form of “reserved” social media handles, blog URLs, and unique hashtags for self-branding. For instance, at the 3-month mark of her pregnancy, Influencer bongqiuqiu debuted her baby’s dedicated hashtag, “#MereGoRound” in a birth announcement on her on Instagram account. Shortly after, she started an Instagram account, “@MereGoRound”, for her baby, who amassed over 5.5k followers prior to her birth. Figure 5 & 6, screenshot March 2015 from instagram.com/meregoround and instagram.com/bongqiuqiuThe debut picture features a heavily pregnant belly shot of bongqiuqiu (Figure 5), creating much anticipation for the arrival of a new micro-microcelebrity: in the six months leading up to her birth, various family, friends, and fans shared Instagram images of their gifts and welcome party for @MereGoRound, and followers shared congratulations and fan art on the dedicated Instagram hashtag. During this time, bongqiuqiu also frequently updated followers on her pregnancy progress, not without advertising her (presumably sponsored) gynecologist and hospital stay in her pregnancy diaries (Figure 6) – like Baby Dash, even as a foetus @MereGoRound was accumulating advertorials. Presently at six months old, @MereGoRound boasts almost 40k followers on Instagram on which embedded in the narrative of her growth are sponsored products and services from various advertisers.Non-Baby-Related AdvertorialsPrior to her pregnancy, Influencer bongqiuqiu hopped onto the micro-microcelebrity bandwagon in the wake of Baby Dash’s birth, by using her niece “#HeYurou” in her advertorials. Many Influencers attempt to naturalize their advertorials by composing their post as if recounting a family event. With reference to a child, parent, or partner, they may muse or quip about a product being used or an experience being shared in a bid to mask the distinction between their personal and commercial material. bongqiuqiu frequently posted personal, non-sponsored images engaging in daily mundane activities under the dedicated hashtag “#HeYurou”.However, this was occasionally interspersed with pictures of her niece holding on to various products including storybooks (Figure 8) and shopping bags (Figure 9). At first glance, this might have seemed like any mundane daily update the Influencer often posts. However, a close inspection reveals the caption bearing sponsor hashtags, tags, and campaign information. For instance, one Instagram post shows #HeYurou casually holding on to and staring at a burger in KFC wrapping (Figure 7), but when read in tandem with bongqiuqiu’s other KFC-related posts published over a span of a few months, it becomes clear that #HeYurou was in fact advertising for KFC. Figure 7, 8, 9, screenshot December 2014 from ‹instagram.com/bongqiuqiu›Elsewhere, Baby Dash was incorporated into xiaxue’s car sponsorship with over 20 large decals of one of his viral photos – dubbed “pineapple Dash” among followers – plastered all over her vehicle (Figure 10). Followers who spot the car in public are encouraged to photograph and upload the image using its dedicated hashtag, “#xiaxuecar” as part of the Influencer’s car sponsorship – an engagement scarcely related to her young child. Since then, xiaxue has speculated producing offshoots of “pineapple Dash” products including smartphone casings. Figure 10, screenshot December 2014 from ‹instagram.com/xiaxue›Follower EngagementSponsors regularly organize fan meet-and-greets headlined by micro-microcelebrities in order to attract potential customers. Photo opportunities and the chance to see Baby Dash “in the flesh” frequently front press and promotional material of marketing campaigns. Elsewhere on social media, several Baby Dash fan and tribute accounts have also emerged on Instagram, reposting images and related media of the micro-microcelebrity with overt adoration, no doubt encouraged by xiaxue, who began crowdsourcing captions for Baby Dash’s photos.Influencer ohsofickle postures #BabyElroyE’s follower engagement in a more subtle way. In her YouTube channel that debut in the month of her baby’s birth, ohsofickle produces video diaries of being a young, single, mother who is raising a child (Figure 11). In each episode, #BabyElroyE is the main feature whose daily activities are documented, and while there is some advertising embedded, ohsofickle’s approach on YouTube is much less overt than others as it features much more non-monetized personal content (Figure 12). Her blog serves as a backchannel to her vlogs, in which she recounts her struggles with motherhood and explicitly solicits the advice of mothers. However, owing to her young age (she became an Influencer at 17 and gave birth at 24), many of her followers are teenagers and young women who respond to her solicitations by gushing over #BabyElroyE’s images on Instagram. Figure 11 & 12, screenshot September 2015 from ‹instagram.com/ohsofickle›PrivacyAs noted by Holloway et al. (23), children like micro-microcelebrities will be among the first cohorts to inherit “digital profiles” of their “whole lifetime” as a “work in progress”, from parents who habitually underestimate or discount the privacy and long term effects of publicizing information about their children at the time of posting. This matters in a climate where social media platforms can amend privacy policies without user consent (23), and is even more pressing for micro-microcelebrities whose followers store, republish, and recirculate information in fan networks, resulting in digital footprints with persistence, replicability, scalability, searchability (boyd), and extended longevity in public circulation which can be attributed back to the children indefinitely (Leaver, “Ends”).Despite minimum age restrictions and recent concerns with “digital kidnapping” where users steal images of other young children to be re-posted as their own (Whigham), some social media platforms rarely police the proliferation of accounts set up by parents on behalf of their underage children prominently displaying their legal names and life histories, citing differing jurisdictions in various countries (Facebook; Instagram), while others claim to disable accounts if users report an “incorrect birth date” (cf. Google for YouTube). In Singapore, the Media Development Authority (MDA) which governs all print and digital media has no firm regulations for this but suggests that the age of consent is 16 judging by their recommendation to parents with children aged below 16 to subscribe to Internet filtering services (Media Development Authority, “Regulatory” 1). Moreover, current initiatives have been focused on how parents can impart digital literacy to their children (Media Development Authority, “Empowered”; Media Literacy Council) as opposed to educating parents about the digital footprints they may be unwittingly leaving about their children.The digital lives of micro-microcelebrities pose new layers of concern given their publicness and deliberate publicity, specifically hinged on making visible the usually inaccessible, private aspects of everyday life (Marshall, “Persona” 5).Scholars note that celebrities are individuals for whom speculation of their private lives takes precedence over their actual public role or career (Geraghty 100-101; Turner 8). However, the personae of Influencers and their young children are shaped by ambiguously blurring the boundaries of privacy and publicness in order to bait followers’ attention, such that privacy and publicness are defined by being broadcast, circulated, and publicized (Warner 414). In other words, the publicness of micro-microcelebrities is premised on the extent of the intentional publicity rather than simply being in the public domain (Marwick 223-231, emphasis mine).Among Influencers privacy concerns have aroused awareness but not action – Baby Dash’s Influencer mother admitted in a national radio interview that he has received a death threat via Instagram but feels that her child is unlikely to be actually attacked (Channel News Asia) – because privacy is a commodity that is manipulated and performed to advance their micro-microcelebrities’ careers. As pioneer micro-microcelebrities are all under 2-years-old at present, future research warrants investigating “child-centred definitions” (Third et al.) of the transition in which they come of age, grow an awareness of their digital presence, respond to their Influencer mothers’ actions, and potentially take over their accounts.Young LabourThe Ministry of Manpower (MOM) in Singapore, which regulates the employment of children and young persons, states that children under the age of 13 may not legally work in non-industrial or industrial settings (Ministry of Manpower). However, the same document later ambiguously states underaged children who do work can only do so under strict work limits (Ministry of Manpower). Elsewhere (Chan), it is noted that national labour statistics have thus far only focused on those above the age of 15, thus neglecting a true reflection of underaged labour in Singapore. This is despite the prominence of micro-microcelebrities who are put in front of (video) cameras to build social media content. Additionally, the work of micro-microcelebrities on digital platforms has not yet been formally recognized as labour, and is not regulated by any authority including Influencer management firms, clients, the MDA, and the MOM. Brief snippets from my ethnographic fieldwork with Influencer management agencies in Singapore similarly reveal that micro-microcelebrities’ labour engagements and control of their earnings are entirely at their parents’ discretion.As models and actors, micro-microcelebrities are one form of entertainment workers who if between the ages of 15 days and 18 years in the state of California are required to obtain an Entertainment Work Permit to be gainfully employed, adhering to strict work, schooling, and rest hour quotas (Department of Industrial Relations). Furthermore, the Californian Coogan Law affirms that earnings by these minors are their own property and not their parents’, although they are not old enough to legally control their finances and rely on the state to govern their earnings with a legal guardian (Screen Actors Guild). However, this similarly excludes underaged children and micro-microcelebrities engaged in creative digital ecologies. Future research should look into safeguards and instruments among young child entertainers, especially for micro-micrcocelebrities’ among whom commercial work and personal documentation is not always distinct, and are in fact deliberately intertwined in order to better engage with followers for relatabilityGrowing Up BrandedIn the wake of moral panics over excessive surveillance technologies, children’s safety on the Internet, and data retention concerns, micro-microcelebrities and their Influencer mothers stand out for their deliberately personal and overtly commercial approach towards self-documenting, self-presenting, and self-publicizing from the moment of conception. As these debut micro-microcelebrities grow older and inherit digital publics, personae, and careers, future research should focus on the transition of their ownership, engagement, and reactions to a branded childhood in which babies were postured for an initimate public.ReferencesAbidin, Crystal. “Communicative Intimacies: Influencers and Perceived Interconnectedness.” Ada: A Journal of Gender, New Media, & Technology. Forthcoming, Nov 2015.Aiello, Marianne. “Mommy Blog Banner Ads Get Results.” Healthcare Marketing Advisor 17 Nov. 2010. HealthLeaders Media. 16 Aug. 2015 ‹http://healthleadersmedia.com/content/MAR-259215/Mommy-Blog-Banner-Ads-Get-Results›.Azzarone, Stephanie. “When Consumers Report: Mommy Blogging Your Way to Success.” Playthings 18 Feb. 2009. 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The spotlight is on the stand up comic. Huge roars of laughter fill the comedy club, as the stand up comic struts his stuff. The audience lap it up. They drink pint after pint of beer, while reinforcing each other's laughter response, in this feel-good-factor-event. Here, the in-house clan is affiliated to the lord of belly bursting laughter! Eager participants of the above stand up comedy club scenerio are certainly "sophisticated" members of these social laughter occasions. We enjoy being active participants of these types of pleasurable community occasions! I first took an interest in humour research study when I first began writing comedy scripts and plays. It was while I was completing a MSc in Appplied Behavioural Sciences I found that only a limited number of social research projects on humour had been published. After discussions with my tutors, I undertook my research thesis on an interpretive study of contemporary stand up comedy. I'd already completed several short research modules to help me build up my skills in academic study in research design and methodology. At first I didn't have any specific questions about the field of stand up comedy, as I wanted to enter the field with an open and inquisitive mind. I took an ethnographic approach. The questions and answers would "emerge" as the project progressed. I completed an extensive literature review reading all recently published humour research in journals and book publications, plus Phd theses in the UK and elsewhere. I first examined the three "Classical" theories of humour: Superiority; Psychic Relief; and Incongruity, (although there are many other less significant theories). The first two theories are seen as universal theories of humour but there is little evidence to show that humour is universal; rather it is culturally relative within differing social contexts. I found Oliver Double's (1997) book and Phd thesis to be relevant to my study. Double believes the incongruity theory is key to understanding humour, in that stand up comedians rely on effective joketelling and sustaining the audience's faith. As my literature review progressed I began to see a clear split between the theories that argue humour is caused by innate urges, instincts or physiological processes, as opposed to those theories that see humour as a cultural product. By the time I'd completed my study of stand up comedy and analysed all the data collected throughout the research process, I took the the latter argument to be more relevant to common experiences of both comic and comic audience. Although there are many ways of studying humour, much depends on the researcher's main interest; theoretical standpoint; research methods and design. I decided to research humour in a live comedy situation rather than research jokes. I took the view that comedy is an interactional resource, as Michael Mulkay (1988) has noted in his humour research publications. What I mean by this term is that humour functions and is constructed to produce and reproduce certain desirable, socio-cultural effects within social in-groups. Although humour and social group laughter has psychological and anatomical factors that have been identified by behavioural-cognitivists and neuroscientists alike, these studies don't offer much insight into the social interactions, implicit within the joking relationship between comic teller and audience. Likewise, I felt that a study of the semantics, discourse and language is limited, in relation to humour. As these studies seperate humour from real world time, the methods that these disciplines use were not f use in collecting data in the field. I began by listing several comedy clubs in my immediate area. Six comedy clubs were listed within the county that I reside. I selected these comedy clubs for a number of reasons - some practical, other reasons weres based on the numbers of people attending and the differing types of comedians on the comic circuit. I made frequent visits and my primary research method was using "direct observations" of the interactions and cultural exchanges occurring. I used some of the ethnographic methods used by Le Compte and Schensul (1999) to aid data collection. Fieldnotes were analysed for themes and then index coded to delineate the forms of stand up comedy that show both variability and repetiton. Semi-structured interviews took place with several audience members after the shows, eliciting responses about the acts. Notes were taken. After several site visits, a clear pattern of recurring behaviours, especially the purposeful targeting of audience members by each stand up comic emerged. Several stand up comedians, coaches and tutors were also interviewed. Traditionally, ethnographic study use only qualitative research methods but Le Compte and Schensul (1999) apply quantitative methods as well. To measure the amount of variability and repetition of these behaviour patterns, I decided to complete a content analysis of a wide range of stand up comedy videos and cds (50 items in total). Eventually I was able to identify and categorise four specific patterns of comic behaviour or what I termed "Joking Repertoires". I'II briefly discuss these in turn. The first joking repertoire I discovered is the BUILDING RAPPORT repertoire. Here the comic's strategy is to work on the audience's expectations in a mischevious manner. The comic directly targets several audience members in turn throughout his or her act. The comic make fun of the member's dress, accent, laugh, to name but a few characteristics. The audience accepts this direct "piss taking" as a legitimate rule of engagement. The strategy develops and builds a comic audience. An experience and skilled comic compere will use this repertoire to establish a contract between performer and audience. The audience expects and demands this implicit contract. They have paid to be entertained, even at the risk of being humiliated themselves. Of course some audience members want to be picked out and made fun of, as they purposely dress up for the part. Others less confident hide in the darkest corners of the club, out of the comic's gaze. The SPONTENEITY repertoire involves the comic using timing, control and delivery of the comic material in a spontenious manner. For example, during a performance an audience member's mobile phone may ring and stop the comic in his or her tracks. Comics will use these moments to their advantage. Audiences enjoy the unexpected and thrive on the skill of performers who are wellprepared with clever one-liners. They appear to be improvised but they are well thought-out, prior to the performance. Any breach of convention by the comic actor is rewarded with enthusiastic laughter and applause. The third repertoire is the DIRECT PUT DOWN. This is a more aggressive strategy for targeting individuals or group members of the audience. On my field studies of the comedy clubs, this repertoire was used extensively by all or most of the comics. The comic's aim in using direct put downs is to diffuse situations of heckling and regain control of their act. Audience's are usually wise to these put downs and will reward comedians who use cleverly worked out put downs. But audiences can also become quickly critical of the comic who over use or abuse audience members with overly cruel put downs. Much depends on whether or not there is a prevailing hostile atmosphere in the club. The CONFRONTATIONAL repertoire is the fourth category I delineated from my research findings. Here the comic purposely targets a large section of the audience or specific members of society; for example, the Establishment. The comic may take the role of devil's advocate and irritate the hell out of the audience over contentious issues. He or she might want to get the audience to take sides or be completely against what is being stated by the comic. The confrontational comic aims to gain SHOCK VALUE out of the material. Lenny Bruce (2000) and Bill Hicks (1992) were the forerunners of this kind of confrontational humour. Much copied later by UK performers in the 1980s Margaret Thatcher period. This repertoire appears to attract hostile audiences, as the more confrontational the comic, the more hostile the audience reciprocates. The above four joking repertoires can't cover every aspect of the stand up comedy experience. What it does show though is a clear pattern of social group interaction between comic and audience, in the creation of social group laughter. I did find that there are of course exceptions to these four delineated categories; where for example the surrealist humour of say Eddie Izzard (1997), breaks social convention, without targeting anyone or thing in particular. On studying stand up comedy at live events, I discovered different aspects of humour. First, as Provine (1996), a neuroscientist says: "Laughter is not about jokes but about social relations." Second, that the joking relationship relies on the performer establishing a contract of MAKE BELIEVE with the audience, using a number of performance strategies. Third, the contract includes cultural and economic exchanges by all parties and creates specific cultural niches or insider groups. Fourth, these exchanges encourage consumption and reinforcement of both permissive and prescriptive humour. Permissive humour tends towards alternative comedy, which in the UK historically aimed to be politically correct, yet antagonistic to the joke. Prescriptive humour functions as "applied humour". For example, it's function is always to target outsiders. Commonly used by traditionalist comedians, who "tell" ageist,disablist, homophobic, sexist, racist jokes. To my own surprise I found my research of stand up comedy here in the UK to uncover a great deal of prescriptive humour, currently being practiced in the so-called alternative stand up comedy circuit. I found similar prescriptive "targeting" on the pre-recorded videos and Cds of USA stand up acts that I undertook a content analysis of. My conclusions of this study show that stand up comedy appears to function to encompass and perpetuate an array of socialisation practices, circulating within specific cultural domains in the UK and possibily elsewhere. Some of these socialisation practices appear on the surface to be merely "pleasurable" social group occasions but they can also be interpereted as oppressive and discriminatory towards outsider groups, whatever their age, disability, gender, ethnicity or sex. From a more personal experience, I experienced alienation while visiting these clubs. I found it difficult to remain an "objective" researcher, whilst trying to be an active audience member. I seemed to laugh less at the stand up acts, at each subsequent site visit. This wasn't because I'd lost my "sense of humour", but because I became acutely aware (and disappointed) in the fact that joking relationships hasn't really moved on from traditional methods of targeting someone to "get a (cheap) laugh". Today's contemporary stand up comedy and the popular rise of the stand up comedy club, reveals a prescriptive humour, manufactured, delivered and received as an integral part of our mass cultural consumption. Works Cited Berger, P.L. Redeeming Laughter: The Comic Dimension of Human Experience. New York: SUNY P. 1997. Bruce, Lenny. Shut Your Mouth and Open Your Mind: The Rise and Reckless Fall Of Lenny Bruce. Enlightenment: Chrome Dreams CD. 2000. Double, O.J.. Stand Up! On Being a Comedian. London: Methuen. 1997 Hicks, Bill. Relentless. Recorded at the Laff Stop; Austin, Texas USA: Rykodisc. 1992. Izzard, Eddie. Glorious. London: Laughing Stock CD. 1997. Mulkay, M.J.. On Humour: Its Place in Modern Society. Oxford: Polity P. 1998. Holmes, B. "Titter ye not..." New Scientist, (17th April), 1996: 2-3. Links http://www.chinwag.co/uk-comedy.html http://www.comedyonline.co.uk http://www.humorlinks.co/lnks/Academic http://www.ahahaha.co.uk/virginmirth/humour/html Citation reference for this article MLA Style Lloyd, Robert V. "Sitting Targets and the Joking Relationships" M/C: A Journal of Media and Culture <http://www.media-culture.org.au/0311/8-lloyd-sitting-targets.php>. APA Style Lloyd, R. (2003, Nov 10). Sitting Targets and the Joking Relationships. M/C: A Journal of Media and Culture, 6, <http://www.media-culture.org.au/0311/8-lloyd-sitting-targets.php>

On the night of 31 August, 1888, Mary Ann ‘Polly’ Nichols was found murdered in Buck’s Row, her throat slashed and her body mutilated. She was followed by Annie Chapman on 8 September in the year of 29 Hanbury Street, Elizabeth Stride in Dutfield’s Yard and Catherine Eddowes in Mitre Square on 30 September, and finally Mary Jane Kelly in Miller’s Court, on 9 November. These five women, all prostitutes, were victims of an unknown assailant commonly referred to by the epithet ‘Jack the Ripper’, forming an official canon which excludes at least thirteen other cases around the same time. As the Ripper was never identified or caught, he has attained an almost supernatural status in London’s history and literature, immortalised alongside other iconic figures such as Sherlock Holmes. And his killing ground, the East End suburb of Whitechapel, has become notorious in its own right. In this article, I will discuss how Whitechapel developed as a Gothic location through the body of literature devoted to the Whitechapel murders of 1888, known as 'Ripperature'. I will begin by speaking to the turn of Gothic literature towards the idea of the city as a Gothic space, before arguing that Whitechapel's development into a Gothic location may be attributed to the threat of the Ripper and the literature which emerged during and after his crimes. As a working class slum with high rates of crime and poverty, Whitechapel already enjoyed an evil reputation in the London press. However, it was the presence of Jack that would make the suburb infamous into contemporary times. The Gothic Space of the City In the nineteenth century, there was a shift in the representation of space in Gothic literature. From the depiction of the wilderness and ancient buildings such as castles as essentially Gothic, there was a turn towards the idea of the city as a Gothic space. David Punter attributes this turn to Robert Louis Stevenson’s 1886 novel The Strange Case of Dr. Jekyll and Mr. Hyde. The wild landscape is no longer considered as dangerous as the savage city of London, and evil no longer confined only to those of working-class status (Punter 191). However, it has been argued by Lawrence Phillips and Anne Witchard that Charles Dickens may have been the first author to present London as a Gothic city, in particular his description of Seven Dials in Bell’s Life in London, 1837, where the anxiety and unease of the narrator is associated with place (11). Furthermore, Thomas de Quincey uses Gothic imagery in his descriptions of London in his 1821 book Confessions of an English Opium-Eater, calling the city a “vast centre of mystery” (217). This was followed in 1840 with Edgar Allen Poe’s story The Man of the Crowd, in which the narrator follows a stranger through the labyrinthine streets of London, experiencing its poorest and most dangerous areas. At the end of the story, Poe calls the stranger “the type and the genius of deep crime (...) He is the man of the crowd” (n. p). This association of crowds with crime is also used by Jack London in his book The People of the Abyss, published in 1905, where the author spent time living in the slums of the East End. Even William Blake could be considered to have used Gothic imagery in his description of the city in his poem London, written in 1794. The Gothic city became a recognisable and popular trope in the fin-de-siècle, or end-of-century Gothic literature, in the last few decades of the nineteenth century. This fin-de-siècle literature reflected the anxieties inherent in increasing urbanisation, wherein individuals lose their identity through their relationship with the city. Examples of fin-de-siècle Gothic literature include The Beetle by Richard Marsh, published in 1897, and Bram Stoker’s Dracula, published in the same year. Evil is no longer restricted to foreign countries in these stories, but infects familiar city streets with terror, in a technique that is described as ‘everyday Gothic’ (Paulden 245). The Gothic city “is constructed by man, and yet its labyrinthine alleys remain unknowable (...) evil is not externalized elsewhere, but rather literally exists within” (Woodford n.p). The London Press and Whitechapel Prior to the Ripper murders of 1888, Whitechapel had already been given an evil reputation in the London press, heavily influenced by W.T. Stead’s reports for The Pall Mall Gazette, entitled The Maiden Tribute of Modern Babylon, in 1885. In these reports, Stead revealed how women and children were being sold into prostitution in suburbs such as Whitechapel. Stead used extensive Gothic imagery in his writing, one of the most enduring being the image of London as a labyrinth with a monstrous Minotaur at its centre, swallowing up his helpless victims. Counter-narratives about Whitechapel do exist, an example being Henry Mayhew’s London Labour and the London Poor, who attempted to demystify the East End by walking the streets of Whitechapel and interviewing its inhabitants in the 1860’s. Another is Arthur G. Morrison, who in 1889 dismissed the graphic descriptions of Whitechapel by other reporters as amusing to those who actually knew the area as a commercially respectable place. However, the Ripper murders in the autumn of 1888 ensured that the Gothic image of the East End would become the dominant image in journalism and literature for centuries to come. Whitechapel was a working-class slum, associated with poverty and crime, and had a large Jewish and migrant population. Indeed the claim was made that “had Whitechapel not existed, according to the rationalist, then Jack the Ripper would not have marched against civilization” (Phillips 157). Whitechapel was known as London’s “heart of darkness (…) the ultimate threat and the ultimate mystery” (Ackroyd 679). Therefore, the reporters of the London press who visited Whitechapel during and immediately following the murders understandably imbued the suburb with a Gothic atmosphere in their articles. One such newspaper article, An Autumn Evening in Whitechapel, released in November of 1888, demonstrates these characteristics in its description of Whitechapel. The anonymous reporter, writing during the Ripper murders, describes the suburb as a terrible dark ocean in which there are human monsters, where a man might get a sense of what humanity can sink to in areas of poverty. This view was shared by many, including author Margaret Harkness, whose 1889 book In Darkest London described Whitechapel as a monstrous living entity, and as a place of vice and depravity. Gothic literary tropes were also already widely used in print media to describe murders and other crimes that happened in London, such as in the sensationalist newspaper The Illustrated Police News. An example of this is an illustration published in this newspaper after the murder of Mary Kelly, showing the woman letting the Ripper into her lodgings, with the caption ‘Opening the door to admit death’. Jack is depicted as a manifestation of Death itself, with a grinning skull for a head and clutching a doctor’s bag filled with surgical instruments with which to perform his crimes (Johnston n.p.). In the magazine Punch, Jack was depicted as a phantom, the ‘Nemesis of Neglect’, representing the poverty of the East End, floating down an alleyway with his knife looking for more victims. The Ripper murders were explained by London newspapers as “the product of a diseased environment where ‘neglected human refuse’ bred crime” (Walkowitz 194). Whitechapel became a Gothic space upon which civilisation projected their inadequacies and fears, as if “it had become a microcosm of London’s own dark life” (Ackroyd 678). And in the wake of Jack the Ripper, this writing of Whitechapel as a Gothic space would only continue, with the birth of ‘Ripperature’, the body of fictional and non-fiction literature devoted to the murders. The Birth of Ripperature: The Curse upon Mitre Square and Leather Apron John Francis Brewer wrote the first known text about the Ripper murders in October of 1888, a sensational horror monograph entitled The Curse upon Mitre Square. Brewer made use of well-known Gothic tropes, such as the trans-generational curse, the inclusion of a ghost and the setting of an old church for the murder of an innocent woman. Brewer blended fact and fiction, making the Whitechapel murderer the inheritor, or even perhaps the victim of an ancient curse that hung over Mitre Square, where the second murdered prostitute, Catherine Eddowes, had been found the month before. According to Brewer, the curse originated from the murder of a woman in 1530 by her brother, a ‘mad monk’, on the steps of the high altar of the Holy Trinity Church in Aldgate. The monk, Martin, committed suicide, realising what he had done, and his ghost now appears pointing to the place where the murder occurred, promising that other killings will follow. Whitechapel is written as both a cursed and haunted Gothic space in The Curse upon Mitre Square. Brewer’s description of the area reflected the contemporary public opinion, describing the Whitechapel Road as a “portal to the filth and squalor of the East” (66). However, Mitre Square is the former location of a monastery torn down by a corrupt politician; this place, which should have been holy ground, is cursed. Mitre Square’s atmosphere ensures the continuation of violent acts in the vicinity; indeed, it seems to exude a self-aware and malevolent force that results in the death of Catherine Eddowes centuries later. This idea of Whitechapel as somehow complicit in or even directing the acts of the Ripper will later become a popular trope of Ripperature. Brewer’s work was advertised in London on posters splashed with red, a reminder of the blood spilled by the Ripper’s victims only weeks earlier. It was also widely promoted by the media and reissued in New York in 1889. It is likely that a ‘suggestion effect’ took place during the telegraph-hastened, press-driven coverage of the Jack the Ripper story, including Brewer’s monograph, spreading the image of Gothic Whitechapel as fact to the world (Dimolianis 63). Samuel E. Hudson’s account of the Ripper murders differs in style from Brewer’s because of his attempt to engage critically with issues such as the failure of the police force to find the murderer and the true identity of Jack. His book Leather Apron; or, the Horrors of Whitechapel, London, was published in December of 1888. Hudson described the five murders canonically attributed to Jack, wrote an analysis of the police investigation that followed, and speculated as to the Ripper’s motivations. Despite his intention to examine the case objectively, Hudson writes Jack as a Gothic monster, an atavistic and savage creature prowling Whitechapel to satisfy his bloodlust. Jack is associated with several Gothic tropes in Hudson’s work, and described as different types of monsters. He is called: a “fiend bearing a charmed and supernatural existence,” a “human vampire”, an “incarnate monster” and even, like Brewer, the perpetrator of “ghoulish butchery” (Hudson 40). Hudson describes Whitechapel as “the worst place in London (...) with innumerable foul and pest-ridden alleys” (9). Whitechapel becomes implicated in the Ripper murders because of its previously established reputation as a crime-ridden slum. Poverty forced women into prostitution, meaning they were often out alone late at night, and its many courts and alleyways allowed the Ripper an easy escape from his pursuers after each murder (Warwick 560). The aspect of Whitechapel that Hudson emphasises the most is its darkness; “off the boulevard, away from the streaming gas-jets (...) the knave ran but slight chance of interruption” (40). Whitechapel is a place of shadows, its darkest places negotiated only by ‘fallen women’ and their clients, and Jack himself. Hudson’s casting of Jack as a vampire makes his preference for the night, and his ability to skilfully disembowel prostitutes and disappear without a trace, intelligible to his readers as the attributes of a Gothic monster. Significantly, Hudson’s London is personified as female, the same sex as the Ripper victims, evoking a sense of passive vulnerability against the acts of the masculine and predatory Jack, Hudson writing that “it was not until four Whitechapel women had perished (...) that London awoke to the startling fact that a monster was at work upon her streets” (8). The Complicity of Gothic Whitechapel in the Ripper Murders This seeming complicity of Whitechapel as a Gothic space in the Ripper murders, which Brewer and Hudson suggest in their work, can be seen to have influenced subsequent representations of Whitechapel in Ripperature. Whitechapel is no longer simply the location in which these terrible events take place; they happen because of Whitechapel itself, the space exerting a self-conscious malevolence and kinship with Jack. Historically, the murders forced Queen Victoria to call for redevelopment in Spitalfields, the improvement of living conditions for the working class, and for a better police force to patrol the East End to prevent similar crimes (Sugden 2). The fact that Jack was never captured “seemed only to confirm the impression that the bloodshed was created by the foul streets themselves: that the East End was the true Ripper,” (Ackroyd 678) using the murderer as a way to emerge into the public consciousness. In Ripperature, this idea was further developed by the now popular image of Jack “stalking the black alleyways [in] thick swirling fog” (Jones 15). This otherworldly fog seems to imply a mystical relationship between Jack and Whitechapel, shielding him from view and disorientating his victims. Whitechapel shares the guilt of the murders as a malevolent and essentially pagan space. The notion of Whitechapel as being inscribed with paganism and magic has become an enduring and popular trope of Ripperature. It relates to an obscure theory that drawing lines between the locations of the first four Ripper murders created Satanic and profane religious symbols, suggesting that they were predetermined locations for a black magic ritual (Odell 217). This theory was expanded upon most extensively in Alan Moore’s graphic novel From Hell, published in 1999. In From Hell, Jack connects several important historical and religious sites around London by drawing a pentacle on a map of the city. He explains the murders as a reinforcement of the pentacle’s “lines of power and meaning (...) this pentacle of sun gods, obelisks and rational male fire, within unconsciousness, the moon and womanhood are chained” (Moore 4.37). London becomes a ‘textbook’, a “literature of stone, of place-names and associations,” stretching back to the Romans and their pagan gods (Moore 4.9). Buck’s Row, the real location of the murder of Mary Ann Nichols, is pagan in origin; named for the deer that were sacrificed on the goddess Diana’s altars. However, Moore’s Whitechapel is also Hell itself, the result of Jack slipping further into insanity as the murders continue. From Hell is illustrated in black and white, which emphasises the shadows and darkness of Whitechapel. The buildings are indistinct scrawls of shadow, Jack often nothing more than a silhouette, forcing the reader to occupy the same “murky moral and spiritual darkness” that the Ripper does (Ferguson 58). Artist Eddie Campbell’s use of shade and shadow in his illustrations also contribute to the image of Whitechapel-as-Hell as a subterranean place. Therefore, in tracing the representations of Whitechapel in the London press and in Ripperature from 1888 onwards, the development of Whitechapel as a Gothic location becomes clear. From the geographical setting of the Ripper murders, Whitechapel has become a Gothic space, complicit in Jack’s work if not actively inspiring the murders. Whitechapel, although known to the public before the Ripper as a crime-ridden slum, developed into a Gothic space because of the murders, and continues to be associated with the Gothic in contemporary Ripperature as an uncanny and malevolent space “which seems to compel recognition as not of this earth" (Ackroyd 581). References Anonymous. “An Autumn Evening in Whitechapel.” Littell’s Living Age, 3 Nov. 1888. Anonymous. “The Nemesis of Neglect.” Punch, or the London Charivari, 29 Sep. 1888. Ackroyd, Peter. London: The Biography. Great Britain: Vintage, 2001. Brewer, John Francis. The Curse upon Mitre Square. London: Simpkin, Marshall and Co, 1888. De Quincey, Thomas. Confessions of an English Opium-Eater. Boston: Ticknor, Reed and Fields, 1850. Dimolianis, Spiro. Jack the Ripper and Black Magic: Victorian Conspiracy Theories, Secret Societies and the Supernatural Mystique of the Whitechapel Murders. North Carolina: McFarland and Co, 2011. Ferguson, Christine. “Victoria-Arcana and the Misogynistic Poetics of Resistance in Iain Sinclair’s White Chappell, Scarlet Tracings and Alan Moore’s From Hell.” Lit: Literature Interpretation Theory 20.1-2 (2009): 58. Harkness, Mary, In Darkest London. London: Hodder and Staughton, 1889. Hudson, Samuel E. Leather Apron; or, the Horrors of Whitechapel. London, Philadelphia, 1888. Johnstone, Lisa. “Rippercussions: Public Reactions to the Ripper Murders in the Victorian Press.” Casebook 15 July 2012. 18 Aug. 2014 ‹http://www.casebook.org/dissertations/rippercussions.html›. London, Jack. The People of the Abyss. New York: Lawrence Hill, 1905. Mayhew, Henry. London Labour and the London Poor, Volume 1. London: Griffin, Bohn and Co, 1861. Moore, Alan, Campbell, Eddie. From Hell: Being a Melodrama in Sixteen Parts. London: Knockabout Limited, 1999. Morrison, Arthur G. “Whitechapel.” The Palace Journal. 24 Apr. 1889. Odell, Robin. Ripperology: A Study of the World’s First Serial Killer and a Literary Phenomenon. Michigan: Sheridan Books, 2006. Paulden, Arthur. “Sensationalism and the City: An Explanation of the Ways in Which Locality Is Defined and Represented through Sensationalist Techniques in the Gothic Novels The Beetle and Dracula.” Innervate: Leading Undergraduate Work in English Studies 1 (2008-2009): 245. Phillips, Lawrence, and Anne Witchard. London Gothic: Place, Space and the Gothic Imagination. London: Continuum International, 2010. Poe, Edgar Allen. “The Man of the Crowd.” The Works of Edgar Allen Poe. Vol. 5. Raven ed. 15 July 2012. 18 Aug. 2014 ‹http://www.gutenberg.org/files/2151/2151-h/2151-h.htm›. Punter, David. A New Companion to the Gothic. Sussex: Blackwell Publishing, 2012. Stead, William Thomas. “The Maiden Tribute of Modern Babylon.” The Pall Mall Gazette, 6 July 1885. Sugden, Peter. The Complete History of Jack the Ripper. London: Robinson Publishing, 2002. Walkowitz, Judith R. City of Dreadful Delight: Narratives of Sexual Danger in Late-Victorian London, London: Virago, 1998. Woodford, Elizabeth. “Gothic City.” 15 July 2012. 18 Aug. 2014 ‹http://courses.nus.edu.au/sg/ellgohbh/gothickeywords.html›.

The academic journal is obsolete. In a world where there are more titles than ever, this is a comment on their form – especially the print journal – rather than their quantity. Now that you can get everything online, it doesn’t really matter what journal a paper appears in; certainly it doesn’t matter what’s in the same issue. The experience of a journal is rapidly obsolescing, for both editors and readers. I’m obviously not the first person to notice this (see, for instance, "Scholarly Communication"; "Transforming Scholarly Communication"; Houghton; Policy Perspectives; Teute), but I do have a personal stake in the process. For if the journal is obsolete then it follows that the editor is obsolete, and I am the editor of the International Journal of Cultural Studies. I founded the IJCS and have been sole editor ever since. Next year will see the fiftieth issue. So far, I have been responsible for over 280 published articles – over 2.25 million words of other people’s scholarship … and counting. We won’t say anything about the words that did not get published, except that the IJCS rejection rate is currently 87 per cent. Perhaps the first point that needs to be made, then, is that obsolescence does not imply lack of success. By any standard the IJCS is a successful journal, and getting more so. It has recently been assessed as a top-rating A* journal in the Australian Research Council’s journal rankings for ERA (Excellence in Research for Australia), the newly activated research assessment exercise. (In case you’re wondering, M/C Journal is rated B.) The ARC says of the ranking exercise: ‘The lists are a result of consultations with the sector and rigorous review by leading researchers and the ARC.’ The ARC definition of an A* journal is given as: Typically an A* journal would be one of the best in its field or subfield in which to publish and would typically cover the entire field/ subfield. Virtually all papers they publish will be of very high quality. These are journals where most of the work is important (it will really shape the field) and where researchers boast about getting accepted.Acceptance rates would typically be low and the editorial board would be dominated by field leaders, including many from top institutions. (Appendix I, p. 21; and see p. 4.)Talking of boasting, I love to prate about the excellent people we’ve published in the IJCS. We have introduced new talent to the field, and we have published new work by some of its pioneers – including Richard Hoggart and Stuart Hall. We’ve also published – among many others – Sara Ahmed, Mohammad Amouzadeh, Tony Bennett, Goran Bolin, Charlotte Brunsdon, William Boddy, Nico Carpentier, Stephen Coleman, Nick Couldry, Sean Cubitt, Michael Curtin, Daniel Dayan, Ben Dibley, Stephanie Hemelryk Donald, John Frow, Elfriede Fursich, Christine Geraghty, Mark Gibson, Paul Gilroy, Faye Ginsberg, Jonathan Gray, Lawrence Grossberg, Judith Halberstam, Hanno Hardt, Gay Hawkins, Joke Hermes, Su Holmes, Desmond Hui, Fred Inglis, Henry Jenkins, Deborah Jermyn, Ariel Heryanto, Elihu Katz, Senator Rod Kemp (Australian government minister), Youna Kim, Agnes Ku, Richard E. Lee, Jeff Lewis, David Lodge (the novelist), Knut Lundby, Eric Ma, Anna McCarthy, Divya McMillin, Antonio Menendez-Alarcon, Toby Miller, Joe Moran, Chris Norris, John Quiggin, Chris Rojek, Jane Roscoe, Jeffrey Sconce, Lynn Spigel, John Storey, Su Tong, the late Sako Takeshi, Sue Turnbull, Graeme Turner, William Uricchio, José van Dijck, Georgette Wang, Jing Wang, Elizabeth Wilson, Janice Winship, Handel Wright, Wu Jing, Wu Qidi (Chinese Vice-Minister of Education), Emilie Yueh-Yu Yeh, Robert Young and Zhao Bin. As this partial list makes clear, as well as publishing the top ‘hegemons’ we also publish work pointing in new directions, including papers from neighbouring disciplines such as anthropology, area studies, economics, education, feminism, history, literary studies, philosophy, political science, and sociology. We have sought to represent neglected regions, especially Chinese cultural studies, which has grown strongly during the past decade. And for quite a few up-and-coming scholars we’ve been the proud host of their first international publication. The IJCS was first published in 1998, already well into the internet era, but it was print-only at that time. Since then, all content, from volume 1:1 onwards, has been digitised and is available online (although vol 1:2 is unaccountably missing). The publishers, Sage Publications Ltd, London, have steadily added online functionality, so that now libraries can get the journal in various packages, including offering this title among many others in online-only bundles, and individuals can purchase single articles online. Thus, in addition to institutional and individual subscriptions, which remain the core business of the journal, income is derived by the publisher from multi-site licensing, incremental consortial sales income, single- and back-issue sales (print), pay-per-view, and deep back file sales (electronic). So what’s obsolete about it? In that boasting paragraph of mine (above), about what wonderful authors we’ve published, lies one of the seeds of obsolescence. For now that it is available online, ‘users’ (no longer ‘readers’!) can search for what they want and ignore the journal as such altogether. This is presumably how most active researchers experience any journal – they are looking for articles (or less: quotations; data; references) relevant to a given topic, literature review, thesis etc. They encounter a journal online through its ‘content’ rather than its ‘form.’ The latter is irrelevant to them, and may as well not exist. The Cover Some losses are associated with this change. First is the loss of the front cover. Now you, dear reader, scrolling through this article online, might well complain, why all the fuss about covers? Internet-generation journals don’t have covers, so all of the work that goes into them to establish the brand, the identity and even the ‘affect’ of a journal is now, well, obsolete. So let me just remind you of what’s at stake. Editors, designers and publishers all take a good deal of trouble over covers, since they are the point of intersection of editorial, design and marketing priorities. Thus, the IJCS cover contains the only ‘content’ of the journal for which we pay a fee to designers and photographers (usually the publisher pays, but in one case I did). Like any other cover, ours has three main elements: title, colour and image. Thought goes into every detail. Title I won’t say anything about the journal’s title as such, except that it was the result of protracted discussions (I suggested Terra Nullius at one point, but Sage weren’t having any of that). The present concern is with how a title looks on a cover. Our title-typeface is Frutiger. Originally designed by Adrian Frutiger for Charles de Gaulle Airport in Paris, it is suitably international, being used for the corporate identity of the UK National Health Service, Telefónica O2, the Royal Navy, the London School of Economics , the Canadian Broadcasting Corporation, the Conservative Party of Canada, Banco Bradesco of Brazil, the Finnish Defence Forces and on road signs in Switzerland (Wikipedia, "Frutiger"). Frutiger is legible, informal, and reads well in small copy. Sage’s designer and I corresponded on which of the words in our cumbersome name were most important, agreeing that ‘international’ combined with ‘cultural’ is the USP (Unique Selling Point) of the journal, so they should be picked out (in bold small-caps) from the rest of the title, which the designer presented in a variety of Frutiger fonts (regular, italic, and reversed – white on black), presumably to signify the dynamism and diversity of our content. The word ‘studies’ appears on a lozenge-shaped cartouche that is also used as a design element throughout the journal, for bullet points, titles and keywords. Colour We used to change this every two years, but since volume 7 it has stabilised with the distinctive Pantone 247, ‘new fuchsia.’ This colour arose from my own environment at QUT, where it was chosen (by me) for the new Creative Industries Faculty’s academic gowns and hoods, and thence as a detailing colour for the otherwise monochrome Creative Industries Precinct buildings. There’s a lot of it around my office, including on the wall and the furniture. New Fuchsia is – we are frequently told – a somewhat ‘girly’ colour, especially when contrasted with the Business Faculty’s blue or Law’s silver; its similarity to the Girlfriend/Dolly palette does introduce a mild ‘politics of prestige’ element, since it is determinedly pop culture, feminised, and non-canonical. Image Right at the start, the IJCS set out to signal its difference from other journals. At that time, all Sage journals had calligraphic colours – but I was insistent that we needed a photograph (I have ‘form’ in this respect: in 1985 I changed the cover of the Australian Journal of Cultural Studies from a line drawing (albeit by Sydney Nolan) to a photograph; and I co-designed the photo-cover of Cultural Studies in 1987). For IJCS I knew which photo I wanted, and Sage went along with the choice. I explained it in the launch issue’s editorial (Hartley, "Editorial"). That original picture, a goanna on a cattle grid in the outback, by Australian photographer Grant Hobson, lasted ten years. Since volume 11 – in time for our second decade – the goanna has been replaced with a picture by Italian-based photographer Patrick Nicholas, called ‘Reality’ (Hartley, "Cover Narrative"). We have also used two other photos as cover images, once each. They are: Daniel Meadows’s 1974 ‘Karen & Barbara’ (Hartley, "Who"); and a 1962 portrait of Richard Hoggart from the National Portrait Gallery in London (Owen & Hartley 2007). The choice of picture has involved intense – sometimes very tense – negotiations with Sage. Most recently, they were adamant the Daniel Meadows picture, which I wanted to use as the long-term replacement of the goanna, was too ‘English’ and they would not accept it. We exchanged rather sharp words before compromising. There’s no need to rehearse the dispute here; the point is that both sides, publisher and editor, felt that vital interests were at stake in the choice of a cover-image. Was it too obscure; too Australian; too English; too provocative (the current cover features, albeit in the deep background, a TV screen-shot of a topless Italian game-show contestant)? Running Order Beyond the cover, the next obsolete feature of a journal is the running order of articles. Obviously what goes in the journal is contingent upon what has been submitted and what is ready at a given time, so this is a creative role within a very limited context, which is what makes it pleasurable. Out of a limited number of available papers, a choice must be made about which one goes first, what order the other papers should follow, and which ones must be held over to the next issue. The first priority is to choose the lead article: like the ‘first face’ in a fashion show (if you don’t know what I mean by that, see FTV.com. It sets the look, the tone, and the standard for the issue. I always choose articles I like for this slot. It sends a message to the field – look at this! Next comes the running order. We have about six articles per issue. It is important to maintain the IJCS’s international mix, so I check for the country of origin, or failing that (since so many articles come from Anglosphere countries like the USA, UK and Australia), the location of the analysis. Attention also has to be paid to the gender balance among authors, and to the mix of senior and emergent scholars. Sometimes a weak article needs to be ‘hammocked’ between two good ones (these are relative terms – everything published in the IJCS is of a high scholarly standard). And we need to think about disciplinary mix, so as not to let the journal stray too far towards one particular methodological domain. Running order is thus a statement about the field – the disciplinary domain – rather than about an individual paper. It is a proposition about how different voices connect together in some sort of disciplinary syntax. One might even claim that the combination of cover and running order is a last vestige of collegiate collectivism in an era of competitive academic individualism. Now all that matters is the individual paper and author; the ‘currency’ is tenure, promotion and research metrics, not relations among peers. The running order is obsolete. Special Issues An extreme version of running order is the special issue. The IJCS has regularly published these; they are devoted to field-shaping initiatives, as follows: Title Editor(s) Issue Date Radiocracy: Radio, Development and Democracy Amanda Hopkinson, Jo Tacchi 3.2 2000 Television and Cultural Studies Graeme Turner 4.4 2001 Cultural Studies and Education Karl Maton, Handel Wright 5.4 2002 Re-Imagining Communities Sara Ahmed, Anne-Marie Fortier 6.3 2003 The New Economy, Creativity and Consumption John Hartley 7.1 2004 Creative Industries and Innovation in China Michael Keane, John Hartley 9.3 2006 The Uses of Richard Hoggart Sue Owen, John Hartley 10.1 2007 A Cultural History of Celebrity Liz Barry 11.3 2008 Caribbean Media Worlds Anna Pertierra, Heather Horst 12.2 2009 Co-Creative Labour Mark Deuze, John Banks 12.5 2009 It’s obvious that special issues have a place in disciplinary innovation – they can draw attention in a timely manner to new problems, neglected regions, or innovative approaches, and thus they advance the field. They are indispensible. But because of online publication, readers are not held to the ‘project’ of a special issue and can pick and choose whatever they want. And because of the peculiarities of research assessment exercises, editing special issues doesn’t count as research output. The incentive to do them is to that extent reduced, and some universities are quite heavy-handed about letting academics ‘waste’ time on activities that don’t produce ‘metrics.’ The special issue is therefore threatened with obsolescence too. Refereeing In many top-rating journals, the human side of refereeing is becoming obsolete. Increasingly this labour-intensive chore is automated and the labour is technologically outsourced from editors and publishers to authors and referees. You have to log on to some website and follow prompts in order to contribute both papers and the assessment of papers; interactions with editors are minimal. At the IJCS the process is still handled by humans – namely, journal administrator Tina Horton and me. We spend a lot of time checking how papers are faring, from trying to find the right referees through to getting the comments and then the author’s revisions completed in time for a paper to be scheduled into an issue. The volume of email correspondence is considerable. We get to know authors and referees. So we maintain a sense of an interactive and conversational community, albeit by correspondence rather than face to face. Doubtless, sooner or later, there will be a depersonalised Text Management System. But in the meantime we cling to the romantic notion that we are involved in refereeing for the sake of the field, for raising the standard of scholarship, for building a globally dispersed virtual college of cultural studies, and for giving everyone – from unfavoured countries and neglected regions to famous professors in old-money universities – the same chance to get their research published. In fact, these are largely delusional ideals, for as everyone knows, refereeing is part of the political economy of publicly-funded research. It’s about academic credentials, tenure and promotion for the individual, and about measurable research metrics for the academic organisation or funding agency (Hartley, "Death"). The IJCS has no choice but to participate: we do what is required to qualify as a ‘double-blind refereed journal’ because that is the only way to maintain repute, and thence the flow of submissions, not to mention subscriptions, without which there would be no journal. As with journals themselves, which proliferate even as the print form becomes obsolete, so refereeing is burgeoning as a practice. It’s almost an industry, even though the currency is not money but time: part gift-economy; part attention-economy; partly the payment of dues to the suzerain funding agencies. But refereeing is becoming obsolete in the sense of gathering an ‘imagined community’ of people one might expect to know personally around a particular enterprise. The process of dispersal and anonymisation of the field is exacerbated by blind refereeing, which we do because we must. This is suited to a scientific domain of objective knowledge, but everyone knows it’s not quite like that in the ‘new humanities’. The agency and identity of the researcher is often a salient fact in the research. The embedded positionality of the author, their reflexiveness about their own context and room-for-manoeuvre, and the radical contextuality of knowledge itself – these are all more or less axiomatic in cultural studies, but they’re not easily served by ‘double-blind’ refereeing. When refereeing is depersonalised to the extent that is now rife (especially in journals owned by international commercial publishers), it is hard to maintain a sense of contextualised productivity in the knowledge domain, much less a ‘common cause’ to which both author and referee wish to contribute. Even though refereeing can still be seen as altruistic, it is in the service of something much more general (‘scholarship’) and much more particular (‘my career’) than the kind of reviewing that wants to share and improve a particular intellectual enterprise. It is this mid-range altruism – something that might once have been identified as a politics of knowledge – that’s becoming obsolete, along with the printed journals that were the banner and rallying point for the cause. If I were to start a new journal (such as cultural-science.org), I would prefer ‘open refereeing’: uploading papers on an open site, subjecting them to peer-review and criticism, and archiving revised versions once they have received enough votes and comments. In other words I’d like to see refereeing shifted from the ‘supply’ or production side of a journal to the ‘demand’ or readership side. But of course, ‘demand’ for ‘blind’ refereeing doesn’t come from readers; it comes from the funding agencies. The Reading Experience Finally, the experience of reading a journal is obsolete. Two aspects of this seem worthy of note. First, reading is ‘out of time’ – it no longer needs to conform to the rhythms of scholarly publication, which are in any case speeding up. Scholarship is no longer seasonal, as it has been since the Middle Ages (with university terms organised around agricultural and ecclesiastical rhythms). Once you have a paper’s DOI number, you can read it any time, 24/7. It is no longer necessary even to wait for publication. With some journals in our field (e.g. Journalism Studies), assuming your Library subscribes, you can access papers as soon as they’re uploaded on the journal’s website, before the published edition is printed. Soon this will be the norm, just as it is for the top science journals, where timely publication, and thereby the ability to claim first discovery, is the basis of intellectual property rights. The IJCS doesn’t (yet) offer this service, but its frequency is speeding up. It was launched in 1998 with three issues a year. It went quarterly in 2001 and remained a quarterly for eight years. It has recently increased to six issues a year. That too causes changes in the reading experience. The excited ripping open of the package is less of a thrill the more often it arrives. Indeed, how many subscribers will admit that sometimes they don’t even open the envelope? Second, reading is ‘out of place’ – you never have to see the journal in which a paper appears, so you can avoid contact with anything that you haven’t already decided to read. This is more significant than might first appear, because it is affecting journalism in general, not just academic journals. As we move from the broadcast to the broadband era, communicative usage is shifting too, from ‘mass’ communication to customisation. This is a mixed blessing. One of the pleasures of old-style newspapers and the TV news was that you’d come across stories you did not expect to find. Indeed, an important attribute of the industrial form of journalism is its success in getting whole populations to read or watch stories about things they aren’t interested in, or things like wars and crises that they’d rather not know about at all. That historic textual achievement is in jeopardy in the broadband era, because ‘the public’ no longer needs to gather around any particular masthead or bulletin to get their news. With Web 2.0 affordances, you can exercise much more choice over what you attend to. This is great from the point of view of maximising individual choice, but sub-optimal in relation to what I’ve called ‘population-gathering’, especially the gathering of communities of interest around ‘tales of the unexpected’ – novelty or anomalies. Obsolete: Collegiality, Trust and Innovation? The individuation of reading choices may stimulate prejudice, because prejudice (literally, ‘pre-judging’) is built in when you decide only to access news feeds about familiar topics, stories or people in which you’re already interested. That sort of thing may encourage narrow-mindedness. It is certainly an impediment to chance discovery, unplanned juxtaposition, unstructured curiosity and thence, perhaps, to innovation itself. This is a worry for citizenship in general, but it is also an issue for academic ‘knowledge professionals,’ in our ever-narrower disciplinary silos. An in-close specialist focus on one’s own area of expertise need no longer be troubled by the concerns of the person in the next office, never mind the next department. Now, we don’t even have to meet on the page. One of the advantages of whole journals, then, is that each issue encourages ‘macro’ as well as ‘micro’ perspectives, and opens reading up to surprises. This willingness to ‘take things on trust’ describes a ‘we’ community – a community of trust. Trust too is obsolete in these days of performance evaluation. We’re assessed by an anonymous system that’s managed by people we’ll never meet. If the ‘population-gathering’ aspects of print journals are indeed obsolete, this may reduce collegiate trust and fellow-feeling, increase individualist competitiveness, and inhibit innovation. In the face of that prospect, I’m going to keep on thinking about covers, running orders, referees and reading until the role of editor is obsolete too. ReferencesHartley, John. "'Cover Narrative': From Nightmare to Reality." International Journal of Cultural Studies 11.2 (2005): 131-137. ———. "Death of the Book?" Symposium of the National Scholarly Communication Forum & Australian Academy of the Humanities, Sydney Maritime Museum, 2005. 26 Apr. 2009 ‹http://www.humanities.org.au/Resources/Downloads/NSCF/RoundTables1-17/PDF/Hartley.pdf›. ———. 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