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Relevant bibliographies by topics / Shiseidō

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Dissertations / Theses
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Academic literature on the topic 'Shiseidō'

Author: Grafiati

Published: 4 June 2021

Last updated: 29 July 2025

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Journal articles on the topic "Shiseidō"

1

Birlea, Oana. "From kawaii to sophisticated beauty ideals in European advertisements Shiseidō beauty print advertisements - case study." Mutual Images Journal, no. 6 (June 20, 2019): 53–69. http://dx.doi.org/10.32926/2018.6.bir.kawai.

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Having as a starting point one of the stereotypes of Japanese women considered a purveyor of kawaii this paper aims to explore a counterexample to Sanrio’s Hello Kitty mania offered by Shiseidō cosmetics through its overseas advertisements created during a long history on the European market. Even though the image of Japan is based mainly on the concept of kawaii Shiseidō tried at first on the local market to make a turn from that fragile, helpless and naïve perception of women to a more sophisticated one. Successful advertisements are made to answer a specific target audience’s needs, thus in

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An, Zixuan. "The Impact of Localized Co-branding on Consumers Purchase Intention." Advances in Economics, Management and Political Sciences 49, no. 1 (2023): 222–29. http://dx.doi.org/10.54254/2754-1169/49/20230518.

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With the rapid expansion of local beauty firms in China, multinational makeup brands face an increasing threat. To attract more consumers, certain global beauty firms operating in China have adjusted their business models, deciding to form alliances with competitive local Chinese brands. Based on this market phenomenon, this paper decided to use Shiseido as an example to explore how cross-border co-branding cooperation between international cosmetics brands affects consumers purchase intentions. This paper utilized qualitative research methods to conduct a SWOT analysis of aromatherapy product

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Culver, Annika A. "“Shiseidô’s ‘Empire of Beauty’: Marketing Japanese Modernity in Northeast Asia, 1932-1945”." Shashi: the Journal of Japanese Business and Company History 2, no. 2 (2014): 6–22. http://dx.doi.org/10.5195/shashi.2013.16.

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According to a 2011 news release by the company, "Shiseido is focusing on expanding sales in emerging markets with the aim of becoming 'a global player representing Asia with its origins in Japan'."[1] The cosmopolitan image of the company overlaying its Japanese identity lends itself to intriguing prewar parallels and debates over cultures representing both East and West. As noted by Frank Dikötter in his study of early Republican Era (1912-1949) Chinese material culture: "The endless circulation, domestication and recycling of objects with the advent of the global economy has frequently offe

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Bielefeld, Hans. "Accenture hilft Shiseido." Lebensmittel Zeitung 73, no. 19 (2021): 14. http://dx.doi.org/10.51202/0947-7527-2021-19-014.

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Lou, Xinyi. "Analyzing the Issues of Declining Revenue in Shiseido Group." Advances in Economics, Management and Political Sciences 33, no. 1 (2023): 153–61. http://dx.doi.org/10.54254/2754-1169/33/20231651.

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The popularity of COVID-19 has led to a change in Shiseido China's revenue profile, with changes in turnover and operating profit between 2020 and 2022. The purpose of this paper was to explore the reasons for the decline in Shiseido China's turnover and profitability and make recommendations for improvement. The paper applied analysis and observation of Shiseido's revenue data, relevant data from the National Bureau of Statistics, and revenue data from competing brands, and combined theoretical knowledge in marketing to conclude that the first reason for the slow growth in Shiseido China's re

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Fujimoto, M.D., Ph.D., Manabu. "JSID’s Fellowship Shiseido Research Grant." Journal of Dermatological Science 106, no. 1 (2022): 68. http://dx.doi.org/10.1016/j.jdermsci.2022.04.008.

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Liska, Jan, and Christel de Lassus. "L’enjeu du community management en sélectif." Décisions Marketing N° 62, no. 2 (2011): 69–72. http://dx.doi.org/10.3917/dm.062.0069.

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Dans le monde du luxe et des cosmétiques, Shiseido est considérée comme une entreprise qui a su mettre en place une approche novatrice en termes de Community Management. Être présent sur les réseaux sociaux et le web communautaire, pour mieux y déployer ses actions de CRM et de marketing direct est une décision mise en place depuis un an, sous l’impulsion de Jan Liska, Directeur Marketing Opérationnel Europe. Elle permet à la marque Shiseido, présente depuis 30 ans en France, de développer des liens très forts avec ses consommateurs. Jan Liska partage avec nous cette stratégie, particulièremen

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SUN, M. "Shiseido Grant: More Than Skin Deep." Science 245, no. 4920 (1989): 810–11. http://dx.doi.org/10.1126/science.245.4920.810.

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Abe, Tsuneyuki, Yukari Suzuki, and Yuko Hirata. "A psychophysiolosical study on Shiseido esthetic facial massage. The relaxation effect of Shiseido esthetic facial massage." Journal of Society of Cosmetic Chemists of Japan 22, no. 4 (1989): 236–44. http://dx.doi.org/10.5107/sccj.22.236.

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Dita Ristanti. "CITRA KOSMETIK DALAM IKLAN SHISEIDO “THE SECRET OF HIGH SCHOOL GIRLS”." Japanology: The Journal of Japanese Studies 8, no. 1 (2022): 115–27. http://dx.doi.org/10.20473/jjs.v8i1.51577.

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Image is an ideal picture of something. In commercial there are several types of images that are often displayed, including women's image, masculine image, luxury and exclusive image, social class image, pleasure image, benefit image, friendship image, and sexuality image. One example of a commercial that displays an image is a cosmetic commercial. The image displayed in general cosmetic commercial is the image of beauty through certain beauty criteria or standards. The image of beauty itself is classified as a form of women's image which illustrates that every woman always wants to look beaut

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Dissertations / Theses on the topic "Shiseidō"

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Revillion, Stéphanie. "Structure d'une entreprise de produits cosmétiques : l'exemple de Shiseido." Paris 11, 1996. http://www.theses.fr/1996PA114076.

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Buora, Giulia <1995&gt. "Relazione tra marketing e "cultura" nell'industria cosmetica: il caso di Shiseido." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/16717.

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Questa tesi si propone di comprendere la relazione fra “cultura” e strategie di marketing nel beauty market europeo e giapponese nell’era della glocalizzazione, per stabilire fino a che punto le scelte dei consumatori siano influenzate dal proprio background culturale e dall’ideale di bellezza storicamente proposta dal proprio paese di origine e come ciò influenzi le decisioni di marketing delle aziende cosmetiche. L’argomento non verrà trattato puramente dal punto di vista teorico ma anche dal punto di vista pratico, prendendo in considerazione come esempio l’azienda cosmetica giapponese Shi

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Holloway, David. "Of pens and needles: Reading the traditional in Tanizaki's "Shisei"." Connect to online resource, 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1442935.

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Huang, Xiu Yang, and 黃修陽. "Employees’ Participation in Corporate Philanthropy: The Case of Shiseido in Taiwan." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/x6nq9n.

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碩士<br>國立政治大學<br>國際經營與貿易學系<br>106<br>During the development of volunteer activities in Shiseido Company, the problem of the recruitment of volunteers come out gradually in recent years. Therefore, the purpose of this study is to explore the influencing factors of employees’ participation in corporate philanthropy. We mainly discuss the following three aspects: Employees Prosocial Identity, Corporate Prosocial Identity and Participants Prosocial Identity. And in this study, we also discuss about the motivation of employees to participate in volunteer activities, as well as the reasons for not pa

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HSUAN, KANG, and 康瑄. "The Management Strategy of the Japanese Cosmetics Companies:A Case Study of Shiseido." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/80078846979584548384.

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碩士<br>淡江大學<br>日本研究所<br>92<br>As the society progresses, people change the attitude toward beauty and makeup. Accordingly, people are more aware of their appearance, and a demand for cosmetics has risen dramatically as fashion information becomes more readily available. As well as females, males have joined the trend of making up and pursuing fashion. Therefore, traditional cosmetics can no more live up to the needs of the public, since modern life encourages constructing self-identity. People nowadays ask for more distinctive products, which are able to display individual’s personality and

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TSENG, KAI-CHING, and 曾愷晴. "The Successful Management Strategies of Japanese Cosmetic Companies：A Case Study of Shiseido." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/36336612767971784769.

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碩士<br>淡江大學<br>亞洲研究所碩士班<br>98<br>Now, Japanese cosmetics are popular in Asian nations, such as Taiwan and China, and the considerable growth continues to be expected. This research is mainly based on the success strategy of "Shiseido Co., Ltd." ("Shiseido" is called hereafter) which is No. 1 cosmetics maker in Japan and the 4th place in the world. How has it developed in Japanese market? How has it achieved in oversea markets including China? How will Shiseido change from now on? This master dissertation will clarify these questions. This paper is divided into three parts: an introduction, a

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Tseng, Jui-Chi, and 曾瑞麒. "A Study on the Marketing Strategy of Japanese Cosmetics -A Case Study of SHISEIDO." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/q9vj5b.

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碩士<br>中國文化大學<br>企業實務管理數位學習碩士在職專班<br>103<br>Cosmetic is a high value-added industry. With specialised biotechnological background, as well as innovation, R&D and manufacturing ability, similar to Japan, domestic cosmetic companies expanding into overseas markets through establishing own brands and corresponding marketing strategies would be optimistic. However, increasingly diversified distribution channels requires companies to have more awareness about the markets, trends and prospected development. Along with suitable strategies, better brand visibility, quality and value provided and more c

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Lin, Yu-Wen, and 林俞妏. "The Study of Female Cosmetics Products Involvement and Demand of Service: The Case of Shiseido." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/esj47z.

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碩士<br>南臺科技大學<br>企業管理系<br>104<br>Taiwanese females are becoming more aware of their appearance, and age does not stop their pursuit of beauty. However, beauty of different age is meant to look different, though preferably always natural and comfortable. This study aims to understand how demographic variables along with female life styles affect the degree the demand for service as well as product involvement of cosmetic products. Moreover, this study aims to understand how life style differences and skin condition changes due to aging impact the willingness to use skin care and cosmetics produc

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Masutani, Kumi, and 升谷久實. "The relation of macro environment, strategy, and organization-- A case study of Shiseido Company, Limited." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/83992980296958134466.

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碩士<br>輔仁大學<br>管理學研究所<br>97<br>Japan started to aggressively accept Western civilization in the Meiji Period (1868-1912), and the cosmetic industry that showed great dedication to economy entered the gray of the daybreak. Now, it is one of the most important industry reflecting customer economy, therefore, there are deep values in studying on relationship of macro environment, strategy to organization through study of the development in the cosmetic industry and study of Shiseido Company, Limited. Shiseido grabbed at an opportunity in a time of rapid influx of Western culture, it started in pra

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Wang, Hsuan-Yun, and 王宣云. "A Study on Brand Image Building with Enterprise Publications—Take Shiseido Banbutsushisei as an Example." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/77003898262473480266.

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碩士<br>中原大學<br>商業設計研究所<br>99<br>Creating a brand image shall be constituted of many elements and consideration, such as the public relationships. Especially, the importance for creating a successful brand image can be validated by the phenomenon that the enterprise-orientated publication emerging from late 19th century have been commonly utilized the various corporations. Such the enterprise publications refer to advertisement mediums published by various commercial organizations for transmitting the information to their target consumers. The delicate design of the signs and symbols for crea

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Books on the topic "Shiseidō"

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Kawashima, Yōko. Shiseidō burando. Asupekuto, 2007.

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Kawakami, Noriko. Tōkyō Shiseidō Pārā Ginza. Kabushiki Kaisha Kyūryūdō, 2002.

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Japan). Kenkyūjo. 50-nenshi Henshū Bukai Shiseidō (Tokyo. Shiseidō Kenkyūjo 50-nenshi: Chōsen to sōzō no ayumi. Shiseidō Kenkyūjo, 1989.

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Seikatsusha, Shufu to. Shiseidō joshi no "Bihada-ryoku". Shufu to Seikatsusha, 2013.

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Japan). Kigyō Bunkabu Shiseidō (Tokyo. 1920-nendai no Pari yori: Dai 6-kai Shiseidō Gyararī to sono ātisutotachi : Kawashima Riichirō, Goncharōva, Rariōnofu : "Shiseidō Gyararī shichijūgonenshi" kankō kinen. Shiseidō Kigyō Bunkabu, 1995.

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Kikukawa, Takeyuki. Tōkyō, Ginza watakushi no Shiseidō Pārā monogatari. Kōdansha, 2002.

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Kakizaki, Takao. Yomigaere, biishiki: Shiseidō Gararī shichijūgo nenshi no atogaki no atogaki. Kabushiki Kaisha Shiseidō Kigyō Bunkabu, 1995.

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Bunkabu, Shiseidō Gigyō. Bi o tsutaeru hitotachi: Shiseidō byūtī konsarutantoshi. Kyūryūdō, 2001.

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Ōta, Kazuhiko. Itan no Shiseidō kōkoku: Ōta Kazuhiko no sakuhin = Alternative advertising for Shiseido : works of Kazuhiko Ota. Kyūryūdō, 2004.

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(Tokyo, Japan) Shiseidō. Bi to, bi to, bi: Shiseidō no sutairu. Burū Shīpu Kabushiki Kaisha, 2019.

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Book chapters on the topic "Shiseidō"

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Motohashi, Kazuyuki. "Shiseido Marketing in China." In Global Business Strategy. Springer Japan, 2015. http://dx.doi.org/10.1007/978-4-431-55468-4_10.

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Boudalfa, Heike, and Matthew Königsberg. "Tanizaki Jun'ichirō: Shisei." In Kindlers Literatur Lexikon (KLL). J.B. Metzler, 2020. http://dx.doi.org/10.1007/978-3-476-05728-0_21228-1.

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"Shiseido." In Adrian Frutiger – Schriften. Birkhäuser, 2009. http://dx.doi.org/10.1515/9783034609890.378.

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"Shiseido." In Adrian Frutiger – Caractères. Birkhäuser, 2009. http://dx.doi.org/10.1515/9783034609937.378.

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"SHISEIDO." In Adrian Frutiger – Typefaces. Birkhäuser, 2014. http://dx.doi.org/10.1515/9783038212607.378.

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"Shiseido." In Adrian Frutiger – Schriften. Birkhäuser, 2014. http://dx.doi.org/10.1515/9783038212638.378.

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"Shiseido." In Adrian Frutiger – Typefaces. De Gruyter, 2021. http://dx.doi.org/10.1515/9783035623635-050.

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My, Le Ha. "Shiseido — Traditions and Restructuring the Hard Way." In Japanese Management. WORLD SCIENTIFIC, 2021. http://dx.doi.org/10.1142/9789811231032_0007.

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Lazrak, Kaoutar. "Shiseido in China — When Politics Interferes with Business." In Case Studies in Asian Management. WORLD SCIENTIFIC, 2013. http://dx.doi.org/10.1142/9789814508988_0005.

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Azmi, Cut Naomi Noor. "Shiseido and the Challenges Faced Amid the COVID-19 Pandemic." In Overcoming Crisis. WORLD SCIENTIFIC, 2023. http://dx.doi.org/10.1142/9789811259340_0017.

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Conference papers on the topic "Shiseidō"

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Dirgandini, Melinda. "Doublespeak On Shiseido Ads On Social Media Instagram." In Proceedings of the 3rd International Conference Entitled Language, Literary, And Cultural Studies, ICON LATERALS 2022, 05–06 November 2022, Malang, Indonesia. EAI, 2023. http://dx.doi.org/10.4108/eai.5-11-2022.2329452.

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Maués, Juliana Pinheiro. "Dinâmicas do gênero no conto Shishei: análise da tatuagem como índice narrativo em um conto de Tanizaki Junichiro." In Encontro de História da Arte. Universidade Estadual de Campinas, 2015. http://dx.doi.org/10.20396/eha.11.2015.4296.

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Muitos dos temas que acompanham Tanizaki Junichiro estão já presentes no conto Shisei, publicado em 1910. Um deles é o jogo entre um ser interior e um exterior, que, na forma de um embrulho, modifica a aparência e transforma profundamente o primeiro. Em Shisei, o embrulho é a tatuagem cuja inscrição na pele de uma jovem é decisiva para que ela vá de uma tímida maiko a uma poderosa e autoconfiante cortesã. Mais do que um processo normal de amadurecimento, o que ela experimenta é uma transformação no papel de gênero que ocupa naquela sociedade - transformação materializada na tatuagem, cujas car

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Ivascenco, Iulia. "Business antifragility strategies in the cosmetics industry: modeling decision-making under uncertainty." In International scientific conference "Development Through Research and Innovation" IDSC-2025. Academy of Economic Studies, 2025. https://doi.org/10.53486/dri2025.21.

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This paper investigates how antifragility strategies can be developed and applied within the cosmetics industry to turn volatility into a driver of growth. The aim is to provide a structured antifragility model for firms in emerging markets, particularly Moldova. The study draws on secondary data and cross-case analysis of international companies such as L'Oréal, Estée Lauder, Shiseido, and Coty, examining their responses to crises like the COVID-19 pandemic. Methodologically, the paper employs comparative synthesis and scenario-based evaluation to identify common resilience and transformation

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