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Dissertations / Theses on the topic 'Shiseidō'

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Published: 4 June 2021
Last updated: 29 July 2025

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1

Revillion, Stéphanie. "Structure d'une entreprise de produits cosmétiques : l'exemple de Shiseido." Paris 11, 1996. http://www.theses.fr/1996PA114076.

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2

Buora, Giulia <1995&gt. "Relazione tra marketing e "cultura" nell'industria cosmetica: il caso di Shiseido." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/16717.

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Questa tesi si propone di comprendere la relazione fra “cultura” e strategie di marketing nel beauty market europeo e giapponese nell’era della glocalizzazione, per stabilire fino a che punto le scelte dei consumatori siano influenzate dal proprio background culturale e dall’ideale di bellezza storicamente proposta dal proprio paese di origine e come ciò influenzi le decisioni di marketing delle aziende cosmetiche. L’argomento non verrà trattato puramente dal punto di vista teorico ma anche dal punto di vista pratico, prendendo in considerazione come esempio l’azienda cosmetica giapponese Shi
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3

Holloway, David. "Of pens and needles: Reading the traditional in Tanizaki's "Shisei"." Connect to online resource, 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1442935.

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4

Huang, Xiu Yang, and 黃修陽. "Employees’ Participation in Corporate Philanthropy: The Case of Shiseido in Taiwan." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/x6nq9n.

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碩士<br>國立政治大學<br>國際經營與貿易學系<br>106<br>During the development of volunteer activities in Shiseido Company, the problem of the recruitment of volunteers come out gradually in recent years. Therefore, the purpose of this study is to explore the influencing factors of employees’ participation in corporate philanthropy. We mainly discuss the following three aspects: Employees Prosocial Identity, Corporate Prosocial Identity and Participants Prosocial Identity. And in this study, we also discuss about the motivation of employees to participate in volunteer activities, as well as the reasons for not pa
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5

HSUAN, KANG, and 康瑄. "The Management Strategy of the Japanese Cosmetics Companies:A Case Study of Shiseido." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/80078846979584548384.

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碩士<br>淡江大學<br>日本研究所<br>92<br>As the society progresses, people change the attitude toward beauty and makeup. Accordingly, people are more aware of their appearance, and a demand for cosmetics has risen dramatically as fashion information becomes more readily available. As well as females, males have joined the trend of making up and pursuing fashion. Therefore, traditional cosmetics can no more live up to the needs of the public, since modern life encourages constructing self-identity. People nowadays ask for more distinctive products, which are able to display individual’s personality and
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6

TSENG, KAI-CHING, and 曾愷晴. "The Successful Management Strategies of Japanese Cosmetic Companies：A Case Study of Shiseido." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/36336612767971784769.

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碩士<br>淡江大學<br>亞洲研究所碩士班<br>98<br>Now, Japanese cosmetics are popular in Asian nations, such as Taiwan and China, and the considerable growth continues to be expected. This research is mainly based on the success strategy of "Shiseido Co., Ltd." ("Shiseido" is called hereafter) which is No. 1 cosmetics maker in Japan and the 4th place in the world. How has it developed in Japanese market? How has it achieved in oversea markets including China? How will Shiseido change from now on? This master dissertation will clarify these questions. This paper is divided into three parts: an introduction, a
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7

Tseng, Jui-Chi, and 曾瑞麒. "A Study on the Marketing Strategy of Japanese Cosmetics -A Case Study of SHISEIDO." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/q9vj5b.

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碩士<br>中國文化大學<br>企業實務管理數位學習碩士在職專班<br>103<br>Cosmetic is a high value-added industry. With specialised biotechnological background, as well as innovation, R&D and manufacturing ability, similar to Japan, domestic cosmetic companies expanding into overseas markets through establishing own brands and corresponding marketing strategies would be optimistic. However, increasingly diversified distribution channels requires companies to have more awareness about the markets, trends and prospected development. Along with suitable strategies, better brand visibility, quality and value provided and more c
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8

Lin, Yu-Wen, and 林俞妏. "The Study of Female Cosmetics Products Involvement and Demand of Service: The Case of Shiseido." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/esj47z.

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碩士<br>南臺科技大學<br>企業管理系<br>104<br>Taiwanese females are becoming more aware of their appearance, and age does not stop their pursuit of beauty. However, beauty of different age is meant to look different, though preferably always natural and comfortable. This study aims to understand how demographic variables along with female life styles affect the degree the demand for service as well as product involvement of cosmetic products. Moreover, this study aims to understand how life style differences and skin condition changes due to aging impact the willingness to use skin care and cosmetics produc
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9

Masutani, Kumi, and 升谷久實. "The relation of macro environment, strategy, and organization-- A case study of Shiseido Company, Limited." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/83992980296958134466.

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碩士<br>輔仁大學<br>管理學研究所<br>97<br>Japan started to aggressively accept Western civilization in the Meiji Period (1868-1912), and the cosmetic industry that showed great dedication to economy entered the gray of the daybreak. Now, it is one of the most important industry reflecting customer economy, therefore, there are deep values in studying on relationship of macro environment, strategy to organization through study of the development in the cosmetic industry and study of Shiseido Company, Limited. Shiseido grabbed at an opportunity in a time of rapid influx of Western culture, it started in pra
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10

Wang, Hsuan-Yun, and 王宣云. "A Study on Brand Image Building with Enterprise Publications—Take Shiseido Banbutsushisei as an Example." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/77003898262473480266.

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碩士<br>中原大學<br>商業設計研究所<br>99<br>Creating a brand image shall be constituted of many elements and consideration, such as the public relationships. Especially, the importance for creating a successful brand image can be validated by the phenomenon that the enterprise-orientated publication emerging from late 19th century have been commonly utilized the various corporations. Such the enterprise publications refer to advertisement mediums published by various commercial organizations for transmitting the information to their target consumers. The delicate design of the signs and symbols for crea
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11

Hu, Ko-chuan, and 胡可涓. "A Study of Emotional Marketing in Cosmetics Industry – A Case Study on Taiwan Shiseido Chainstores." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/25920207936304689432.

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碩士<br>世新大學<br>公共關係暨廣告學研究所(含碩專班)<br>101<br>This study investigates Shiseido chainstores on the present market, especially compared with the chic department stores and cosmeceutical stores, which have numerous products. The research went in depth to understand why customers still choose to buy cosmetics from traditional chainstores? How chainstores use emotional marketing methods to keep customers’ loyalty? The main core of the study is about emotional marketing, experiential marketing, customer relationship management and channel marketing of this research. The study is focused on to answer the
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12

CHOU, YA-LING, and 周雅翎. "Using Expectation Confirmation Theory to Investigate Female Consumers’ Leisure Experience and Repurchase Intentions: A Study of Shiseido." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/9x67hu.

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碩士<br>國立臺東大學<br>進修部休閒事業管理組碩(夜間）<br>105<br>The consumption trends and the pursuit of completion for both spirit and body, beauty leisure industry has become an indispensable part of the life for the modern women. We understand that through the make-up and care products in which substantial benefits and satisfaction in body, mind and spirit can be achieved,females consumers are affected when it comes to repurchase intention. This study takes those females in Taitung who have used the products of Shiseido as the research objects to understand how customers feel about the make-up, maintenance and
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13

Su, Chia-Yi, and 蘇佳儀. "The Study of Consumer behavior and Service Quality in Distribution Channels of Cosmetics –The Case Study of Shiseido." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/30195459887662558853.

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碩士<br>國立中山大學<br>國際經營管理碩士班<br>99<br>Due to the gradual increase of the women income and with the rise of living standard, the market also expands for cosmetic products; the cosmetics enter the pluralistic channels district trough the market. How to select the best channel and maintain the service quality in distribution channels of cosmetics are important for the vendor. Thus, this research aims to discuss the relation between the distribution channel of cosmetics, consumer behavior and service quality. This research takes the SHISEIDO’s consumers from Kaohsiung as the research objects for veri
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14

Wang, Ying-Hui, and 王盈惠. "The Woman Reflexive Thinking on Consumption in the Era of Globalization: A Study of Female Consumption of Shiseido Cosmetics." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/45553261898481919303.

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碩士<br>國立臺灣大學<br>國家發展研究所<br>94<br>Globalization is one of the most important trends today. Under globalization trend, consumption and fashion become ways for consumers to reflect their own personal values and life styles. This study points out that women do have reflexive thinking on their consumption of cosmetics. They choose what they want and what they need. They have their own aesthetics and values in consuming cosmetics. Women consume cosmetics to pursue their own beauty and fashion. This study selects Shiseido Cosmetics Corporation as my case study. As a matter of fact, Shiseido Cosmeti
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15

Lee, Hsiu-Fen, and 李秀芬. "The Study on Marital Quality and Well-Being of the Cosmetic Counters’ Married Female Employees─An Example of Taiwan Shiseido." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/xt2cy4.

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碩士<br>中國文化大學<br>生活應用科學系碩士在職專班<br>102<br>Abstract The purpose of this study is to comprehend the status quo of marital quality and the sense of well-being of married female employees working at cosmetic counters, and discuss the various situations of marital quality and the sense of well-being of these employees based on different personal backgrounds, further exploring the correlation of marital quality and the sense of well-being. In addition, the study is also intended for a better understanding of the explanatory power of “personal background factors” to the marital quality and the sense of
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16

Lin, Po-Hua, and 林柏樺. "The study on the relationship among brand equity , promotion sensitivity, and customer loyalty-A study of shiseido during promotion period." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/72088800546937538845.

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碩士<br>元智大學<br>管理研究所<br>98<br>This assay is to study the brand equity of shiseido, the impact of customer relationship quality to perceived risk and how perceived risk will impact the royalty. Also, what is the role of promotion between each conceptions. Use statistic to analysis the questionnaire gathering from the customers who come to shop during the annual sales. In order to learn customers’ behavior regarding to the brand and also they may have different opinion for the future promotion plan We can find from the research conclusion, the conceptions does impact each other seriously and also
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17

KUNG, WEN-JUI, and 龔文瑞. "Study on well-known brands of cosmetics marketing model-cum-integration of the key success factors - A Case Study of Shiseido brand." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/j8q9t6.

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碩士<br>世新大學<br>傳播管理學研究所(含碩專班)<br>104<br>Domestic market cosmetic products industry, the annual output value up to more than 600 billion market, are dozens of domestic and cosmetic products brand main market those firms. The case study in Japanese Shiseido brand in Taiwan, after 59 years and under in the face of Europe's major brands cosmetic products highly competitive camouflage, not always able to preserve their evergreen fall, curious. The conclusions drawn six critical success factors Shiseido Taiwan are: （1） brand rejuvenation successful relocation （2） with high-quality products force （3）
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18

Wang, Tse-Jen, and 王則仁. "The Meaning of Aesthetics and Body in Tanizaki Literature ─ Focusing on “Shisei”, “Chijin no Ai” and “Syunkinsyou” ─." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/49p624.

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碩士<br>淡江大學<br>日本語文學系碩士班<br>101<br>The purpose of this paper is to explore the themes, Aesthetics and the Body Theory, which has been embodied in the literatures of Jun’ichiro Tanizaki. These themes will be discussed in particular to Tanizaki’s three literature, “Shisei”, “Chijin no Ai” and “Syunkinsyou”. Firstly, the origin and the significance of the Body Theory will be discussed before applying them to the literature, “Shisei”, “Chijin no Ai” and “Syunkinsyou”. Hence, in the first chapter, the Body Theory of Japan and that of the Western will be introduced and contrasted in accordance with
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