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Mácová, Romana. "Ocenění e-shopu." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2013. http://www.nusl.cz/ntk/nusl-232783.
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The topic of this thesis is valuation of selected e-shop. The theorethical knowledge including the keyword definitions and details of valuation methods will be worked out and processed in this thesis. These findings will be stated in theoretical part of this thesis. The practical part will address the actual valuation of e-shop. The practical part will include several analyzes such as strategic and financial analysis. There will be created three variants of the financial plan – realistic, optimistic as well as pessimistic version. The aim is to determine the subjective value of e-shop on the date January 1st, 2013.
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Pechová, Erika. "Návrh strategie elektronického obchodu firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223199.
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This thesis deals with the creation of e-commerce companies annd prooposing solution to implement e-commrce. The theoretical part specifies the characteristics of electronic commerce, conditions and legal aspects of trading on the Internet. The practical part includes draft versions of e-commerce and its economic evaluation.
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Soudek, Lukáš. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222138.
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Subject of this thesis is the proposal of marketing strategy of the SUBFORM company. For thos purpose was chosen the SUBFORM company. This thesis includes theoretic piece of knowledge, company and market analysis. Using the data obtained by this analysis, I suggested the most suitable marketing strategy leading to affirming the company on this market.
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Spencer, Christopher Patrick 1965. "Shovel ready : razing hopes, history, and a sense of place : rethinking Schenectady's downtown strategies." Thesis, Massachusetts Institute of Technology, 2001. http://hdl.handle.net/1721.1/70344.
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Thesis (M.C.P.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 2001.<br>Includes bibliographical references (p. 155-160).<br>American industrial cities, particularly in the Northeast and Midwest, have seen a steep decline in manufacturing jobs over the past so years. For those cities whose economies were not diversified and relied on one or two major companies for their employment base, the job loss has been particularly crippling. This decline, coupled with the flight of retail, service, and other jobs to the outlying suburbs as well as a loss in upper- and middle-income residents to those same areas, has left many cities decimated. Perhaps nowhere has the effect of this been more apparent than in the downtown areas of these cities. This thesis will examine the growth and decline of the downtown in American cities as well as the development of one city's downtown in particular, Schenectady, New York. A number of interventions, projects, and proposals that have been part of the struggle to reverse the decline of that city's core will be examined. These will be considered within a problem-solving process to discover where assumptions were faulty or where externalities negatively influenced them-contributing to missed objectives and goals. Where applicable, alternative means of reaching the stated goals will be explored. This thesis will also explore the idea of a community vision and explore the role it plays in determining the direction that downtown revitalization takes. After outlining the past interventions, this thesis will consider and evaluate the current programs, projects, and organizations that are involved in the latest round of redevelopment efforts in the downtown. It will look at the assets that the city should consider building on as well as the liabilities that are holding it back. This thesis will also make recommendation for future strategies and consider the questions: What makes a healthy, downtown, and how can Schenectady direct its efforts toward achieving this goal? and Are the current projects and likely to bring the city closer towards that objective, and if not, what other options should be explored.<br>by Christopher Patrick Spencer.<br>M.C.P.
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Taragel, Lukáš. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319228.
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Diploma thesis is focuses on creation of suitable communication strategy for e-shop ejewels.cz. First part of this thesis describes the theory related to respective issue. The following part is focused on analysis of marketing environment and evaluates marketing research. In conclusion of thesis presents proposed communication strategy, which leads to keep of present customers and effective way of addressing new customers of the e-shop.
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Václavíková, Petra. "Marketingová strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-371794.
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The thesis deals with the proposition of marketing strategy for the Internet shop www.babylonshop.cz. Based on theoretical assumptions and analysis of the conditions the firm stands at present, marketing strategy was designed. It should guarantee realization of the larger number of orders. In the practical part analyses are put together and evaluated. Afterwards the suggestions and recommendations are offered. They should secure the increase of sales and regular clients.
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Sobol, Jan. "Návrh strategie malé cukrárny." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222760.
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The diploma thesis is focused on strategy proposal for small sweet shop. It attempts to suggest changes, that would have helped in the sweet shop further development. For that it uses theoretical knowledge, especially enviromental analyses of the firm. With this tools thesis evaluates current state of the sweet shop and suggests changes. The thesis contains suggestions for the development in the spheres of promotion, distribution and product.
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Adeleke, Abi. "Marketing Strategies of Successful Coffee Shop Owners." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6875.
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Failure is an issue with small businesses globally; some owners of small businesses lack the knowledge of business administration and marketing strategies necessary to help ensure success. The purpose of this multiple case study was to explore what marketing strategies some coffee shop owners use to sustain business operations during the first 5 years of operation. The targeted population consisted of 5 coffee shop owners in Arkansas who successfully implemented marketing strategies to sustain business operations during the first 5 years of operation. Goldsmith's 8Ps of marketing mix was the conceptual framework used in the study. Data were collected from semistructured interviews and a review of publicly available data and company websites. Data were analyzed using the principles of the content analysis method, which included identifying codes and themes. Findings indicated owners of successful coffee shops were actively engaged in the day-to-day business operations and in the community; provided premium products; used social media for marketing, promotion, and branding; used competitive pricing; were precise about the location; provided exceptional customer service and personalization, and had points of marketing differentiation to promote their brand. The implications of this study for positive social change include the potential to support the welfare of the citizens of Arkansas, and owners of coffee shops across the United States that could provide independent coffee shop owners with marketing strategies necessary to sustain business operations, contribute to new job creation and regional economic sustainability.
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Tegzová, Milena. "Marketingova strategie HPhobby s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113428.
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This thesis deals with the marketing strategy of the company HPhobby s.r.o., which is realising its activities only through the online store www.hphobby.cz. The aim is to analyze the company and its competitors and apply this data to marketing strategy focused on Internet marketing tools. The first chapter deals with the analysis of the company and its competitors, for this chapter the SWOT, PEST analysis and BCG matrix are used. The second chapter concerns the segmentation of the consumer, for this MML-TGI ČR data, Czech statistical office data, questionnaire and internal company data are used. The third chapter deals with the marketing strategy, where I define marketing objectives of the company. Another part of this chapter deals with the marketing mix, including budget, monitoring and evaluation of the company.
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Hlavatý, Adam. "Podnikatelský záměr - prodej doplňků výživy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414497.
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This diploma thesis is processed as a business plan draft for the creation of a small business focused on the sale of vegan sports nutrition supplements. The thesis is divided into three parts. The first part consists of the theoretical bases related to business activities. The second part focuses on the analyses of the business environment and the results of the primary research. The third part deals with the business plan itself, including financial plan and risk analysis.
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Morcinek, Petr. "Elektronický obchod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222002.
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This paper focuses on the electronic trade in the Czech Republic and on its current state. Goal of the thesis is to formulate the strategy for employing and operation of the electronic shop which would be understandable for the wide public and create a concrete proposal of the electronic shop including the strategy for the submitter. Theoretical part of the thesis focuses on defining the electronic shop as a concept. There is also an analysis of the current state in the Czech Republic there. Empirical part then formulates the strategy for implementation and operation of the electronic shop and makes a proposal of the strategy for the submitter.
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Elčknerová, Lenka. "Elektronický obchod firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224535.
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This diploma thesis deals with the extension and improvement of the activities of the company in the field of Internet sales, both on wholesale and retail levels. It solves the sub-goals of the project, for example, analyzing the current state of the electronic shop of the company, the analysis of the activities of competitors in this area and the proposition of the future state. The first part focuses on the theoretical introduction of this theme. The second part specifies the main vision of the company and analyzes its current situation. The third part describes the implementation of the overall business plan and the proposal for the future development of online sales in terms of the selected company.
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Žampach, Aleš. "Optimalizace webových stránek a strategie prodeje." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223224.
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The diploma thesis focuses on optimization of e-shop and strategy of selling. Main spheres of interest are full text search, on-page, off-page factors of SEO and channels of digital media. These theoretical examples are demonstrated on the example of pocess SEO and SEM. It also includes economic point of view and strategic concept of optimization.
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Ciklová, Petra. "Návrh marketingové strategie pro elektronický obchod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224726.
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This thesis is focused on choice of appropriate marketing strategy for e-commerce Nejenchlebem.cz. The basis of this thesis is analyzing the external and internal environment of the firm and to propose the most suitable marketing mix for the e-shop Nejenchlebem.cz. In this thesis are contained theoretical knowledge about marketing and behavior of consumer, further mentioned analysis and especially proposal part, which contained recommendations for fulfilling of given goals.
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Wohlfromm, Anja. "Museum als Medium - neue Medien in Museen Überlegungen zu Strategien kultureller Repräsentation und ihre Beeinflussung durch digitale Medien." Köln von Halem, 1999. http://www.halem-verlag.de/shop/product_info.php/products_id/96.
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Křešťák, Filip. "Marketingová strategie produktu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319396.
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This thesis is dedicated to the problematics of e-shop revitalization. Its main goal is to provide a proposal of an adequate marketing strategy for product lines, offered on the e-shop of selected company, based on performed analyses and research. The thesis is divided into three main chapters which represent theoretical points, analytical part and an original solution proposal. Theoretical framework definition is followed by internal and external environment analysis, which creates prerequisities for the marketing research realization itself. Observed results form a base for suitable marketing strategy design.
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Pokorná, Ela. "Marketingová strategie elektronického obchodu s parfémy." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113444.
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The aim of this thesis is operation and marketing strategy evaluation of previous fragrance online shop run by VEDICI, s.r.o. and to propose a marketing strategy for a new planned electronic shop within this business line based on analyses done. This proposal is built on comprehensive theoretical overview in terms of strategic and online marketing, as well as external and internal situational analysis, companywide and marketing SMART goals, and process of segmentation, targeting, and positioning. Outcomes are then applied during the strategy setting of marketing mix (i.e. product, price, promotion and placement). At the end the thesis includes an evaluation of proposed marketing strategy together with couple of recommendations for the future development.
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Wirthová, Dominika. "MARKETINGOVÁ STRATÉGIA VYBRANEJ KAVIARNE." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192831.
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The aim of the thesis is to make a marketing strategy of chosen coffee shop, which is situated in Slovakia. Therefore the analysis needed to achieve the given aim were analysis of macroenvironment in Slovakia, current trends in coffee drinking, coffee shop business (in Europe), competition in the town. Interviews with the owner of given coffee shop, owners of other successful coffee shops and the summarization of related theory, also contributed to the achievement of the aim. A partial aim was to gain knowledge about target group "women 40-65 years old", which was the object of a questionnaire. Acquired information was then summarized and used for designing the marketing strategy and proposals for improving the marketing mix that deals with issues of coffee shop.
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Šenkýřová, Iva. "Návrh strategie řízení obchodu v nadnárodní společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-240958.
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This diploma thesis focuse on drafting management strategy in multinational company. This proposal is based on an online store that as a future source for the company ABC business development. This thesis deals with the theoretical description of the logistics approach and its contents, further more it is continues with evaluating the actual state of the company. In conclusion the thesis contains a specific design of e-shop to company should improve its market position.
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Åhman, Sanna, and Lisa Gustavsson. "Visual merchandise online." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18089.
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Syfte: Studiens syfte är att presentera en struktur för online-baserade modeföretags visuellakommunikation. Utgångspunkten är den fysiska butikens visual merchandise-strategier, sommodifieras för att skapa en modell anpassad till online-perspektiv.Metod: För att besvara vårt syfte undersöktes hur webbshoppar arbetar med sin visuellakommunikation genom en kvalitativ observationsstudie. Fyra webbshoppar observeradesunder en period på två veckor, vid tre olika tillfällen. Observationen utgick från studiens egenmodell där visual merchandise-strategier från den fysiska butiken kodats till ett onlinesammanhang.Ett observations-schema med öppna frågor arbetades fram för att praktisktkunna genomföra observationen på ett strukturerat sätt. Arbetet med observationen skeddeparallellt med analysen som kunde anpassas och påverka varandra. Processen var iterativ ochmodellen modifierades under studiens gång. Vi var medvetna om svårigheterna i attundersöka estetisk utformning, då uppfattningar skiljer sig mellan personer och målgrupper.Resultat: Vår slutsats är att webbshoppars övergripande uppbyggnad är likartad och attgrundläggande struktur är den samma. Samtliga hemsidor har förstasidor som främjarkampanjer och väcker intresse. Alla använder överskådliga produktkategorisidor medstrukturerade rutnät där besökaren lätt kan navigera. Den enskilda produkten presenteras avmycket information och flera bilder. Övergripande används symboler som hjälperkonsumenten att fatta köpbeslut och tillför mervärde till produkten. Det som gör atthemsidorna ändå ser väldigt olika ut beror på deras arbete med den visuellakommunikationen. Webbshoppens visuella bild kommunicerar sidans valda profil genominformativa ledtrådar så besökaren kan bedöma och dra slutsatser.Vår slutsats är att den fysiska butikens visual merchandise-strategier kan användas online menbehöver anpassas till det nya sammanhanget. Den fysiska butikens visual merchandisestrategierkan inte översättas direkt till webbshoppar, men det går att göra en nära tolkning.Studiens modell fungerar väl som verktyg för uppgiften och omfattar alla viktiga delar.Modellen är generell och utgår från den övergripande struktur som samtliga webbshoppar harsom utgångpunkt. Detta gör modellen lätt att använda, både på ett omfattande plan och pådetaljnivå.Originalitet: Vår studie erbjuder ett verktyg som hjälper andra praktiker att gå vidare inomområdet. Vi föreslår att testa vår modell dels på andra webbshoppar för att utvärdera derasvisuella kommunikation, samt dels i uppbyggnaden av en helt ny webbshop. Vår modellkommer från ett annat håll och ger en ny infallsvinkel för exempelvis webbdesigners som intehar erfarenhet från den fysiska butiken.
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Šuška, Filip. "Tvorba marketingové strategie internetového obchodu OriginálníBrýle.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201803.
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The objective of the thesis is to inform about new trends in internet marketing and its application for creation of the marketing strategy of the beginning internet shop Originálníbrýle.cz. In the first part, I compare e-commerce in Czech Republic with other states of European Union. In this part I also explain traditional marketing terms and their adaptation to changing environment of internet. In the second part of the thesis, I analyze the market on which the internet shop is trying to succeed. I also carry out a questionnaire survey that is supposed to unveil additional information about customers. In this part of the thesis, I create the marketing strategy. In the end of the thesis I introduce which of my recommendations the internet shop executed. I also state their overall output.
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Kulhánek, Jan. "Návrh marketingové strategie v elektronickém obchodě." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222668.
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Work deals with marketing strategy of e-shop www.vune24.cz. Containing the theoretical basis for describing the problem and analysis of the selected company. Draft marketing strategy is focused primarily on product strategy, pricing strategy, distribution strategy and promotion. It also included an economic evaluation of the proposal.
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Lajtkepová, Lenka. "PERLA Ústí nad Orlicí." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2016. http://www.nusl.cz/ntk/nusl-354979.
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This diploma thesis is built on prediploma project, whose aim was to create a strategy for converting of ground of textile factory Perla in Usti nad Orlici. During prediploma project functional content of the whole area was designed, for diploma thesis it was chosen part of this territory and it was processed in detail. Specifically, it was chosen the southwestern part of the area situated around a factory smokestack. Partly, there is a new use of existing buildings and partly there are designed new objects. Preserved buildings will be newly used as a museum, gallery, IQ center, formal hall, shops and offices. All new buildings in the selected area will be used for commercial purposes, namely for shops, offices, services and a cafeteria. Important city-forming elements are two squares: one smaller around the chimney, which is intimate, and the second square, which is larger, so there is enough room for holding various social events.
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Medoň, Gabriel. "Strategie vstupu internetového obchodu na zahraniční trh." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262305.
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The aim of this diploma thesis is to determine how shopping preferences and customer behavior across selected European markets differentiate in the concept of online stores, how to direct marketing appropriately for the individual markets, thus prepare a local startup e-shop for effective entry into foreign markets. The methods of analysis include basic questionnaire survey of individual markets, comparison and evaluation of own real data from conducted online advertising campaigns, or analysis of internal access statistics from individual e-shops. In conclusion overall results and analyzes of each market are presented, for each market a summary of lessons learned and suitable recommendations to potential effective input is made.
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Šulc, Miroslav. "Plánování a hodnocení komunikační strategie v prostředí sociálních médií." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192640.
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This paper researches the problem of creation an efficient strategy for the environment of online social networks, and its' evaluation. Theoretical part of the paper progresses gradually from definition of social media, its' progress into online world, brief description of historical development and finally covers strategic marketing approaches specific for this field. The practical part of the paper contains few case studies and my own social media campaign I ran for e-shop JustHappy.cz. The conclusion is a synthesis of researched ideas and proposition of step-by-step manual for preparing social media strategy. The manual is broken down to several easy-to-follow steps and should give the reader a handbook for creating his/her own campaign or project in online social media environment.
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Song, Pingping. "R&D Investment Strategies of Firms: Renewal or Abandonment. A Real Options Perspective." Digital Archive @ GSU, 2009. http://digitalarchive.gsu.edu/managerialsci_diss/17.
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This research develops a real options perspective framework for firms‘ valuation of strategic investments. I propose that a real options perspective can provide an effective means of re-examining and revising firms‘ strategic investment decisions in general, and of making individual, investment-level abandonment decisions in particular. The principal purposes of this research are to explore whether firms make abandonment decisions in accordance with real options theory, and the relative strength of the traditional economic theory, the behavioral theory of the firm and real options theory in explaining firms‘ abandonment decisions. I develop a set of hypotheses in the context of firms‘ R&D investment strategies in the world chemical industry. Using U.S. patent renewal data, I empirically test the hypotheses. The results from the empirical analyses suggest that, 1) firms‘ actual innovation abandonment decisions are consistent with the predictions made from real options theory; and 2) a real options perspective provides better explanation of firms‘ abandonment decisions than traditional economic theory and the behavioral theory of the firm. Therefore, taking such a perspective allows us to better predict abandonment than the other models. In investigating whether insights from real options theory enlighten firm‘s abandonment decisions, this research contributes to the strategic decision making literature, real options research, RBV and dynamic capability research and innovation literature.
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Vlčková, Simona. "Marketingová strategie elektronického obchodu Fotodekorace.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113024.
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The thesis is analysing methods of increasing the visit rate of the internet shop fotodekorace.cz, especially it is concerned about the utilities of the internet marketing. The aim of the master's thesis is, on the basis of undertaken analysis suggest internet marketing strategy of this particular internet project, which should lead to an increase in sales. The premises of the thesis is to analyse the effectively of online marketing activities. One of the outcomes is the outline of the effective optimized advertising campaign in search engines. The master's thesis is relying mainly on mentioned theoretical project, which is subsequently applied. At the end there are formulated advices for the future development of the internet shop, which should be beneficial for the following increase in the potential of the website.
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Borovičková, Nina. "Business model canvas a jeho aplikace v dřevozpracujícím průmyslu." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-257914.
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This thesis deals with the creation of a canvas business model which is understood as a company strategy plan. Its structure consists of nine basic elements (customer segments, value preposition, chanels, customer relationship, revenue streams, key resources, key activities, key partners and cost structure), which must be interconnected in the way that they could bring significant values to the company and its strategy.
The aim of this thesis is to apply this method canvas business model to a business subject operating in the wood processing industry and to suggest possibilities of innovation in the same company using the canvas model. The innovation should have the significant positive influence on the future development of the explored subject.
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Ho, Si Quyet. "Strategická analýza a její dopady na marketingový mix firmy Gentleport." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262175.
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This thesis analyzes the strategy of introducing store (brand) Gentleport on the market that trades with men's accessories imported from England. Theory contains basic concepts, definitions, which will be used in the practical part. The practical part includes introduction of the company and marketing mix analysis, marketing environmental analysis, which includes a significant number of subjects (competitors, suppliers, customers) and important factors (political, economic, social, technical) influencing on firm's operations. In the end will be the overall outcome of the analysis, from which will be proposing specific measures for improving and optimizing store performance.
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BIÖRCK, DANIEL, and TOM THOMASSON. "Factors that Affect the Strategic Choice of Sales Channels : A Study of the Swedish Clothing Retail Industry." Thesis, KTH, Entreprenörskap och Innovation, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-147768.
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The clothing retail industry has developed globally and is today one of the world’s largest industries. In recent years, Sweden has developed a competitive fashion industry, where the new trend in e-commerce is clear. Since e-commerce is a suitable strategy for rapid growth, it is especially important for managers to understand the impact e-commerce has on their businesses. To be able to have the ability to survive in the long-term industrial competitiveness, firms have to continuously improve their knowledge base about the factors that must be considered when choosing sales channels in the clothing retail industry. In this master thesis we have studied and analysed factors that must be considered when choosing sales channels. A literature review was done, where eleven initial factors that affect the choice of sales channels were identified. Thereafter, to conduct a comprehensive empirical study, we conducted eight case studies with semi-structured interviews with companies in the Swedish clothing retail industry, founded no longer than approximately a decade ago to cover the recent developments in the industry. The empirical study resulted in that six factors from the literature were reinforced and that four new factors were identified. These ten final factors were thereafter analysed from two main perspectives: company focus and consumer focus. Finally, the impact of the final factors on the three different sales channels; online, brick-and-mortar and retailing, was discussed. The ten final factors are: Marketing and Customer Loyalty, High Costs, Customer Behaviour, Outsourcing or Insourcing, Managerial Productivity, Intangibility and Tangibility, Fill a Gap, Customer Experience Control, Spread of Distribution and Type of Assortment. Our contribution to previous research is that this study has a more distinct company focus, and due to the development of e-commerce this study has captured the new characteristics of the industry.
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Rozehnal, Karel. "Návrh podnikatelské strategie firmy EuroDistribution, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-264888.
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In today´s high competitor´s environment is necessary to pay increased attention of the process of strategic management for indemnity success of the company. This thesis deals with analysis and application of partial components and methods of process strategic management. By those are first of all - analysis environs, competition and crucial inside factors, which affect in various measure are on entrepreneurial subjekt. On the basis of ascertained informations and evaluation of the contemporary state of company is determined the proposal of possible directions of development of company, with a view to innovation her position in the marketplace and suppression of weak pages of company.
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Rausová, Iva. "Návrh marketingové strategie pro podnik Vinotéka U Tří knížat." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223353.
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The diploma thesis focuses on preparing a proposal of marketing strategy for company Vinotéka U Tří knížat, which is based on a detailed situational analysis. It contains specific measures to achieve marketing objectives set out in relation with the summary SWOT analysis. Finally it also deals with evaluating of the proposed strategy in terms of time and economically.
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Štěpánek, Jiří. "Podnikatelský záměr pro vytvoření gastronomického portálu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223532.
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This Master's thesis is focused on business plan for creation of a gastronomic portal. Thesis describes whole project from the very beginning – creation of an e-shop, over customer acquisition and upgrades of the portal in order to have complete internet portal, which will assure customer care for all gastronomic subjects. The thesis consists out of two major parts, theory and practical part. Used metods and terms are described in first part. Practical part benefits from strategic analysis and describes solution of given problem.
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Možnár, Aleš. "Podnikatelský plán - Založení internetového obchodu se sportovní halovou obuví." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224326.
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The diploma thesis deals with formulating a realistic business plan for setting up online shop with indoor sport footware. This business plan proposal is based on detailed analysis of the market and own resources. The aim of this thesis is to assess the feasibility of the business plan and to reveal its week points and risks.
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Vavrová, Jaroslava. "Návrh informačního systému." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318345.
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This master's thesis is focused on the design of the project and the subsequent implementation of the information system into the newly created e-commerce. In the theoretical part, I describe the chosen company and the problematics which I encountered to during this thesis and conversely in practical part I propose a concrete solution tailored to the monitored company. My thesis's goal is to design information system, so it was connected to e-shop, warehouse, accounting and the other necessary elements.
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Lorentzson, Rebecka, and Sofia Kullberg. "Small green farm shops on the countryside and their green marketing strategies : A cross case study of how and why small green Swedish farm shops work with green marketing strategies to interact with potential customers." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34084.
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This thesis examines how small green Swedish farm shops are using green marketing and why customers are buying from small green farm shops. To examine this, two farm shops were chosen based on specific criteria; Gudmundsgården and Skrea Ost. The owners were interviewed about their marketing strategies and a questionnaire were handed out to their customers, regarding their attitudes towards green products and farm shops, in order to collect data from two perspectives and compare the farm shops’ perspective to the customers’ perspective. Both interviews resulted in similarities and differences between the farm shops regarding different marketing strategies and approaches, where customer relationships were the most important one. From the customers’ perspective, it was concluded that if a product was considered green, the green customers did not care much about the location of the farm shop or the price of the product. They are willing to drive further and pay more if they know that there are no additives in the product and that it has lower environmental harm. The research contributes with new knowledge about small green farm shops in Sweden, their marketing strategies and the importance of relationships.
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Drahota, Jiří. "Vstup české firmy na trh Spolkové republiky Německo prostřednictvím e-shopu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197475.
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This master thesis concentrates especially on practical aspects of entrance of a specific Czech company to the German market through e-commerce. Therefore the thesis affects the whole process from the primary situation analysis prior to entering the market, through entrance strategy making process, partial marketing and financial strategies assembly, logistic and financial partners selection, concluded by launching the e-shop itself and processes of the strategic success factors evaluation. The first objective of this thesis is to create a strategy plan of entrance to the German market through e-shop. The second objective is to map the key aspects of the international expansion of the Czech company via e-shop concerning the environment in Germany.
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Guo, Zhi. "Strategies for Chinese companies to enter the Port Elizabeth sports-shoe market." Thesis, Nelson Mandela Metropolitan University, 2006. http://hdl.handle.net/10948/516.
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This research addressed the study of entry strategies by Chinese sports-shoe manufacturers into the South African sports-shoe market. The goal of this research is to investigate what are the appropriate entry strategies for Chinese sports-shoe companies to enter the South African sports-shoe market. A Chinese sports-shoe company, Li Ning Limited, was used as a case study to illustrate the methods to explore appropriate entry strategies. The research methodology included: {u10007A} A literature study to explore the popular entry strategies used to enter the South African and also global markets was conducted. In addition, the South African and Chinese market environments were investigated. {u10007A} An empirical study, a survey of sports-shoe customers and sports-shoe shops owners, was done in order to explore the advisable entry strategies for Chinese sports-shoe companies to enter the South African sports-shoe market. According to the literature study as well as the empirical study, the research explored some advisable entry strategies for Chinese sports-shoe companies into the South African domain.
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CHOUFFOT, STRUYCKEN BARBARA. "Contribution a l'etude des capacites de multiplication vegetative du shorea curtisii dyer ex king, diphterocarpaceae de malaisie." Strasbourg 1, 1986. http://www.theses.fr/1986STR13138.
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Surexploitee pour son bois, infeodee pour son developpement a une mycorhization, dependant d'une production de semences episodique et d'une germination aleatoire, shorea curtisii, incapable en outre de multiplication vegetative spontanee ou par les procedes traditionnels, est tres representatif des dipterocarpacees asiatiques menacees d'extinction rapide. Une mise au point d'un procede de micropropagation in vitro contribuerait a sauvegarder l'espece. L'observation, chez shorea curtisii, de galles epiphylles a organisation de bourgeon abortif suggerant une certaine aptitude des feuilles a la neoformation de meristemes caulinaires, privilegie celles-ci pour larecherche d'une methode de clonage in vitro (. . . )
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Obořilová, Tereza. "Návrh rozvoje rodinné vinotéky ve městě Prostějov." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402042.
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The diploma thesis deals with evaluation of the current state of the Vinotéka Rek family business and results in a strategy of its further development. The first theoretical part is based on the theoretical backgrounds focusing on the development and growth of entrepreneurship in particular small and family businesses, the context of strategic management within the development of companies and also on selected analytical and research methods that examine the internal, external and market environment of the company. The second, analytical part of the thesis contains the practical application of the methods to the selected company, the identification of key factors and impacts on the company and the evaluation of the overall results for the subsequent selection of the appropriate development variant. Third, the part of proposals builds on the results of the analyzes and processes the selected variant of the development strategy, including the implementation steps and the benefits of the proposals.
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Ženatová, Eva. "Návrh dílčí strategie při propagaci elektronického obchodu firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224396.
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This thesis focuses on the definition of important terms in e-commerce for the proper functioning e-shop. It analyzes the current condition of an existing e-shop and on the basis of the weaknesses proposes a partial strategy for further promotion of trade.
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Higdon, Bruce. "Strategies Independent Coffee Shop Owners Require to Survive Beyond Five Years." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/7450.
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Successful independent coffee shop owners in Washington struggle to compete with the larger coffee shop chains. The purpose of this qualitative multiple case study was to investigate what strategies owners of independent coffee shops in Washington use to survive beyond the first 5 years. Five independent coffee shop owners in Washington participated in the study and shared their practices and observations. Systems theory directed the study exploring the perspectives of successful independent coffee shop owners in Washington. Using communication skills and personal availability to answer questions and remain in contact throughout the research process built a rapport with participants. Data were gathered from participant interviews and from an examination of available physical artifacts such as the locations, premises, websites, and social media pages. Within-method triangulation was used to ensure the participant interview data were interpreted with credibility and transparency. Three primary themes appeared from the study: community involvement, customer loyalty, and location. Encouraging community involvement generates product awareness, which creates new business. Based on the independent coffee shop owners' descriptions, community involvement, customer loyalty, and location were important strategies to increase profits. The implications for social change include added community involvement, customer loyalty, and location. Involvement in the community generated revenue, customer loyalty, and community opportunities. Independent coffee shop owners may remain sustainable by incorporating these strategies.
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Kunstová, Petra. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222757.
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In my diploma thesis I deal with elaboration of prospectus about promoting a new auto paint shop. The diploma thesis results from accumulated information, includes analysis of present state of general and departmental environs and evaluation a existing situation in this area and finding of market oportunity.
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Pereira, Júlio César Dias. "Análise das ações estratégicas de empresas produtoras de componentes para calçados do arranjo produtivo do Vale do Rio dos Sinos." Universidade do Vale do Rio dos Sinos, 2013. http://www.repositorio.jesuita.org.br/handle/UNISINOS/3311.
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Previous issue date: 2013-01-31<br>Nenhuma<br>A indústria calçadista e os seus vários segmentos encontram-se em um ambiente altamente competitivo, tanto em nível local quanto internacional. Entende-se que o sucesso obtido por uma empresa nesse mercado de constantes mudanças poderá ser demonstrado pela sua capacidade de manter-se ativa ao longo do tempo. Para compreender melhor como algumas empresas produtoras de componentes para calçados do Vale do Rio dos Sinos se mantêm no mercado, este trabalho buscou identificar quais foram as principais ações estratégicas dessas organizações. O estudo foi realizado a partir de uma pesquisa de campo com empresas e especialistas desse segmento produtivo. Na análise das ações realizadas pelas empresas investigadas, verificou-se que a metodologia tradicionalmente prescrita no planejamento estratégico não é utilizada. No entanto, se por um lado as ações definidas pelas empresas não podem ser reconhecidas como estratégias resultantes de um planejamento estratégico formal, por outro se constatou que as empresas definem suas ações por meio de atitudes reativas quanto às demandas geradas pelo mercado calçadista e de ações perceptivas baseadas em seu aprendizado.<br>The footwear industry and its various segments are in a highly competitive environment, both locally and internationally. It is understood that the success of a company in this market of constant changes can be demonstrated by the ability to remain active over the time. To the knowledge of how some companies producing components for footwear of the Vale do Rio dos Sinos remain in the market, this study sought to identify which were the main strategic actions of these companies. The study was conducted through a field research with companies and experts in this productive segment. By analyzing the actions taken by the investigated companies, it was found that the methodology traditionally prescribed in strategic planning is not used. However, on one hand, the actions defined by firms could not be recognized as a strategic result of a formal strategic planning, on the other hand, it was found that companies define their shares through reactive attitudes to the demands generated by the footwear market and perceptual actions based in their learning.
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Kadeřábek, Jakub. "Budování komerčně úspěšných internetových projektů." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222426.
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This diploma thesis considers with describing of methods and procedures used in process of production and building successful web projects. Main spheres of interest are e-business strategy, strategy of internet marketing and procedures of managing customer relationship. Theoretic notes are demonstrating on practice example of project management in case study which describes application of internet shop.
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Steklá, Iva. "Internetový marketing elektronického obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224720.
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In this master’s thesis I will be dealing with internet marketing for recently established e-shop which sells handbags. In the thesis the theoretical basics will be described, which then will be used as a starting point for creating individual analysis and for the following-up internet marketing strategic concept, so that the realization of this draft could improve the current e-shop situation and to help with boosting thee-shop’s competitive abilities and making the customer awareness of the e-shop better.
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Pospíšil, Jakub. "Rozvoj obchodních aktivit společností s maloobchodním prodejem." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224931.
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Master's thesis deals with the development of business activities in the retail sale of goods. The first part of thesis summarizes the theoretical knowledges, terms and tools related to this issue. The second part of the master's thesis is devoted to the analysis of the current condition of retail market and to a concept of strategy for business development. Above all, improving competitiveness and consolidate its position as the market using modern information technology.
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Bružina, Martin. "Návrh informačního systému pro internetový obchod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222775.
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The master's thesis deals with the information support of business processes of the company which deals with the selling of goods via the Internet. Assesses the current state of the company business processes and their information support including objectives, plans and strategy of the company. Submits proposals for strategical and procedural changes and their information support including assessment of the impact of their implementation.
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Costa, Eliane Aparecida. "A Financeirização do Varejo Nacional: Um estudo multicasos do segmento de vestuário, calçados e acessórios." Universidade Federal de São Carlos, 2017. https://repositorio.ufscar.br/handle/ufscar/9155.
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Previous issue date: 2017-08-16<br>Não recebi financiamento<br>This paper aims to explore the advance of the diffusion of the financial logic on the national clothing retail in the promotion of consumer credit in Brazil. In this sense, it looks to verify how this advance is configured in a new organizational arrangement that is signed by the formation of partnerships between the financial institutions and the retail companies, as well as to analyze the administrative strategy to manage this new model, in view of its Social and labor implications. We analyzed eight companies in the national retail clothing sector that have a strong expression in consumption in Brazil, from 2008 to 2016. The companies of this sampling are Marisa, Renner, Riachuelo, Pernambucanas, Cia. Hering, Arezzo & Co, Restoque Commerce and Garment Apparel and Grazziotin Group, which previously had the commercial object of trading merchandise and today deal with consolidated variables in the financial Market. In this work, it is analyzed how the mergers and acquisitions movements involving financial institutions and retail companies are shaping the domestic market, and also how organizational models are managed after the adoption of partnerships with financial institutions and which Impacts of the expansion of this model on labor relations. The results obtained point to a better understanding of the need to adapt to the process, which requires a gradual change in the current organizational structure and consequent prevention of damages related to labor issues, values added to shareholders or positions of CEOs, obliged to increase a series of variables that result in change in the segment. These factors exemplify the materialization of financialization strategies among the largest national apparel retailers, and also show how the banking process is affecting the profile of the commercial model of the national retail sector.<br>Este trabalho tem como objetivo explorar o avanço da difusão da lógica financeira sobre o varejo nacional de vestuário no fomento de crédito para o consumo no Brasil. Nesse sentido, busca-se verificar como esse avanço se configura em um novo arranjo organizacional que se firma pela formação de parcerias entre as instituições financeiras e as empresas de varejo, bem como analisar a estratégia administrativa para gerir esse novo modelo, tendo em vista suas implicações sociais e trabalhistas. Foram analisadas oito empresas do setor varejista nacional de vestuário que desempenham forte expressão no consumo no Brasil, ¬¬¬¬de 2008 a 2016. As empresas da amostra são as lojas Marisa, Renner, Riachuelo, Pernambucanas, Cia. Hering, Arezzo&Co, Restoque Comércio e Confecções de Roupas e Grupo Grazziotin, que antes tinha como objeto social a comercialização de mercadorias e hoje lidam com variáveis consolidadas no mercado financeiro. Neste trabalho, é analisado como os movimentos de fusões e aquisições que envolvem instituições financeiras e empresas varejistas estão modelando o mercado nacional e, ainda, como os modelos organizacionais passam a ser gerenciados após a adoção de parcerias com as instituições financeiras e quais os impactos da expansão desse modelo nas relações de trabalho. Os resultados obtidos apontam para uma melhor compreensão da necessidade de adequação ao processo, o que exige mudança gradativa na estrutura organizacional vigente e consequente prevenção dos danos relacionados a questões trabalhistas, a valores agregados aos acionistas ou às posições de CEOs, obrigados a incrementar uma série de variáveis que resultam em mudança no segmento. Esses fatores exemplificam a materialização de estratégias de financeirização junto aos maiores varejistas nacionais de vestuário, e ainda, demonstram como o processo de bancarização está afetando o perfil do modelo comercial do setor varejista nacional.
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Klanovicz, Cristiano Porto. "Design estratégico e personalidade do produto: o efeito dos estímulos sonoros do “sapato de salto” nas experiências dos usuários." Universidade do Vale do Rio dos Sinos, 2014. http://www.repositorio.jesuita.org.br/handle/UNISINOS/4468.
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Previous issue date: 2014<br>Nenhuma<br>No Design Estratégico, o produto é considerado como parte de um sistema – o Sistema Produto-Serviço – ampliando sua concepção e atribuindo ao design uma perspectiva estratégica. Sob a ótica do Design Estratégico, o ponto de venda, como um espaço de interações diversas entre a organização e o usuário, pode ser projetado de modo global, para que os indivíduos usufruam de experiências que visem criar vínculos afetivos, o que inclui todas as formas de estimulação do usuário. Dentre as diversas abordagens que permitem trabalhar a relação entre projetos de design e a experiência do usuário, este estudo adota a perspectiva de Jordan (1999) sobre a personalidade do produto. Essa concepção inclui o uso de uma técnica chamada de Atribuição de Personalidade ao Produto (APP) que propõe a compreensão dos produtos como entes vivos, dotados de personalidades – sendo atribuídos traços de personalidade humana aos produtos associados às suas qualidades estéticas. De modo específico, a dimensão sonora do objeto “sapato de salto” – resultante da interação entre diferentes tipos de solados com pisos distintos – e a atribuição de personalidade a estes estímulos sonoros consistem no foco do presente estudo, que pretende explorar as possibilidades de qualificação da experiência dos usuários em lojas de varejo feminino através do som, buscando responder ao seguinte problema: de que forma o Design Estratégico, com base na compreensão da dimensão sonora da personalidade do produto “sapato de salto”, pode contribuir com o design do ponto de venda? Para tanto, resgatam-se visões de alguns autores que abordam os principais temas a serem tratados: Design Estratégico, Sistema Produto-Serviço e Design para a Experiência, cujo foco será a abordagem de Jordan (1999) no que se refere ao conceito de “personalidade do produto”. Assim, por meio de uma pesquisa experimental – realizada com base nos estímulos sonoros decorrentes da interação entre diferentes tipos de solados e pisos –, pretendeu-se compreender a relação entre o som e a personalidade do objeto “sapato de salto”. Estas percepções podem contribuir para a concepção de lojas de varejo, já que a interação sonora entre este calçado com tipos de pisos distintos pode ser vista como um gatilho para experiências positivas. Os resultados indicam que é possível manipular a personalidade do produto por meio de sons advindos da interação entre os materiais utilizados nele e no ambiente. Assim, este estudo reforça a importância do som como uma dimensão capaz de atribuir personalidades ao produto, intermediando e favorecendo, portanto, a experiência envolvida na interação usuário-produto-ambiente.<br>In Strategic Design, the product is considered as part of a system - the Product - Service System - expanding its conception and providing design with a strategic perspective. From the perspective of Strategic Design, the point of sale, as a space of several interactions between the organization and the user, can be designed in a global way, so that individuals enjoy experiences that aim to create emotional bonds, which includes all forms user stimulation. Among the various approaches that allow working the relationship between design projects and user experience, this study adopts the perspective of Jordan (1999) on the personality of the product. This conception includes the use of a technique called Assigning Personality to Product (APP) which proposes that an understanding of the artifacts as living entities, endowed with personalities - being attributed to human personality traits associated with their aesthetic qualities. Specifically, the sound dimension of the artifact “high heel shoes" - resulting from the interaction between different types of soles with specific floors - and the attribution of personality to these sound stimuli consist on the focus of this work, which aims to explore the possibilities of qualification of the user experience in female footwear retail stores through sound, taking in consideration the understanding of the following problem: how Strategic Design, based on the understanding of the sound dimension of the personality of the product “high heel shoes", may contribute to the design on the sales point of view? To do so, we rescue visions of some authors that talk about the main issues to be addressed here: Design Strategy, Product - Service System and Design for Experience, whose focus will be the approach of Jordan (1999) with regard to the concept of "product personality". Thus , through an experimental research - carried out on the basis of sound stimuli arising from the interaction between different types of soles and floors , we intended to understand the relationship between sound and the personality of the object “high heel shoes”. These perceptions may contribute to the design of retail stores, as the sound interaction between these shoes with different types of floors can be seen as a trigger for positive experiences. The results indicate that it is possible to manipulate the personality of the product by sounds coming from the interaction between the materials used in it and in the environment. Thus, this study reinforces the importance of sound as a dimension capable of assigning personalities to the product, brokering and favoring therefore the experience involved in the iteration user-product-environment.