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Journal articles on the topic 'Shopee Strategic'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Kelvin, Kelvin, and Santi Novani. "Strategic Decision Analysis To Manage Competitive Advantage For Shopee Indonesia." Jurnal Studi Manajemen dan Bisnis 10, no. 1 (2023): 32–41. http://dx.doi.org/10.21107/jsmb.v10i1.20479.

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Shopee Indonesia, a key participant in the dynamic e-commerce landscape, has leveraged the power of innovative digital solutions to reach and serve a diverse customer base. Despite its success, Shopee faces unique challenges and opportunities that influence its strategic decisions and market position, just like any other competitive industry player. Shopee benefits from the rapid development of Indonesia's internet and e-commerce penetration rate as well as increase in Micro, Small, and Medium-Sized Enterprises (MSME) participation across the nation. However, Shopee confronts intense competiti

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2

Faridatun Nikmah and Maharani Ikaningtyas. "Strategi Peningkatan Kesadaran Merek UMKM di Desa Kedungjambe melalui Pemasaran Digital." Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat 2, no. 1 (2025): 149–58. https://doi.org/10.62383/bersama.v2i1.1068.

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This study aims to increase brand awareness of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village by optimizing the use of WhatsApp Business and the Shopee e-commerce platform. The main problem faced by MSMEs is low competitiveness due to lack of visibility among consumers. The proposed solution includes training in digital marketing strategies with a focus on managing WhatsApp Business accounts for more effective communication with customers, as well as utilizing Shopee features to expand the market. MSME actors were given training in creating attractive promotional content o

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3

Wiyanto, Veronica Shierly, and Lena Ellitan. "Enhancing Competitive Advantage through Supply Chain Management Strategy." International Journal of Research 11, no. 12 (2024): 234–47. https://doi.org/10.5281/zenodo.14569286.

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<em>In today’s competitive global market, effective supply chain management (SCM) is a critical factor in achieving profitability, customer satisfaction, and competitive advantage. This paper explores the strategic role of SCM by examining the practices of two e-commerce giants, Shopee and Shein. Through comparative analysis, the study identifies key SCM strategies, including Shopee’s customer-centric logistics and partnerships and Shein’s agile production model. The research highlights the significance of SCM in cost reduction, quality improvement, and innovation while addre

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Serenade, Vincensia, Bella Gusniar, and Yunita Rahmasari. "Trend Analysis: Consumer Behavior towards the Decision to Use Shopee Paylater." UPI YPTK Journal of Business and Economics 9, no. 2 (2024): 14–20. http://dx.doi.org/10.35134/jbe.v9i2.260.

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Financial Technology (Fintech) has significantly transformed the financial landscape by integrating traditional financial systems with modern technology. This study examines consumer behavior towards Shopee PayLater, a prominent "Buy Now, Pay Later" (BNPL) service in Indonesia. While PayLater services offer numerous benefits, they also pose risks, particularly encouraging overspending beyond financial capabilities. The research aims to understand the impact of consumer behavior on the decision to use Shopee PayLater. A questionnaire survey conducted among 116 respondents in Sukoharjo Regency,

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Jenniefer, Jenniefer. "Analysis of Laneige Marketing Communication Strategy on Tokopedia and Shopee." Jurnal Indonesia Sosial Teknologi 5, no. 5 (2024): 1970–89. http://dx.doi.org/10.59141/jist.v5i5.1058.

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The current state of internet access has proven to have apparent beneficial impact across a wide range of sectors, particularly in the e-commerce scene. Laneige, a leading cosmetics brand, effectively employs the digital landscape to broaden its market reach via e-commerce sites such as, Tokopedia and Shopee. Through qualitative descriptive analysis, reveales that Laneige effectively develop its brand image and boost sales performance by systematically adapting marketing strategies to each platform's unique qualities. This strategic alignment is achieved by thorough execution of the 4P framewo

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Qaeda, Marsha Izzatul, Isfandayani, and Irham. "SOSIALISASI PEMANFAATAN MARKETPLACE SHOPEE SEBAGAI SARANA PROMOSI UMKM DI DESA SINDANGMULYA." An-Nizam 4, no. 1 (2025): 20–32. https://doi.org/10.33558/an-nizam.v4i1.11002.

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Empowering MSME players in Sindangmulya Village through the use of digital technology is a strategic step to expand their market reach. However, limited knowledge about online platforms, such as Shopee, often hinders the effectiveness of product promotion. This socialization activity aims to introduce and improve the understanding of MSME players regarding the use of Shopee as an effective promotional media. Through a practical and applicable approach, business actors are given training on how to create an account, manage an online store, and attractive marketing strategies on the platform. Th

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Arista Pratama, Mohammad Idhom, Alfiandi Imam Mawardi, and Silvia Ayu Ningtyas. "Implementation of Smart Management in Optimizing Digital Marketing in MSMES By Bumdesa Sido Makmur." ABDIMAS: Jurnal Pengabdian Masyarakat 7, no. 4 (2024): 2043–48. https://doi.org/10.35568/abdimas.v7i4.5447.

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The development of information and communication technology opens up great opportunities for MSMEs to expand the market through digital platforms. BUMDESa Sido Makmur as a village-owned enterprise has a strategic role in supporting the economic potential of MSMEs through empowerment programs. The MSME products by BUMDESa Sido Makmur have good quality and wide market potential, but are still hampered by limited marketing access and inadequate promotional strategies. This community service activity aims to implement Smart Management through the use of the Shopee and Linktree platforms in optimiz

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Anwar, Muhamad Syaeful, Liesta Verawati, and Lely Afiati. "Relationship of Perceived Ease of Use, Trust, Customer Satisfaction and Customer Loyalty in E-Commerce: A Case Study of The Shopee Application." International Journal of Business Review (The Jobs Review) 7, no. 1 (2024): 15–28. https://doi.org/10.17509/tjr.v7i1.67728.

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Purpose – The purpose of the study is to provide empirical evidence on the impact of perceived ease of use and trust on customer satisfaction and, in turn, how customer satisfaction influences customer loyalty in the context of the Shopee application.Design/methods/approach – The study employs a quantitative research approach. Data was collected through surveys distributed to Shopee users. The analysis used Structural Equation Modeling (SEM) to test the hypothesized relationships between perceived ease of use, trust, customer satisfaction, and customer loyalty.Findings – The findings indicate

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9

Marsekal Muhammad Jamal and Erwin Permana. "Efektivitas Sistem Gudang Fulfillment Shopee terhadap Ketepatan Waktu Pengiriman." Jurnal Ekonomi dan Pembangunan Indonesia 3, no. 3 (2025): 55–73. https://doi.org/10.61132/jepi.v3i3.1529.

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The fulfillment warehouse system is one of the logistics innovations implemented by e-commerce platforms to enhance operational efficiency and customer satisfaction. Shopee, as one of the largest e-commerce platforms in Indonesia, has introduced the Shopee Fulfillment Center to assist sellers in the storage, packaging, and shipping processes. This study aims to analyze the impact of Shopee’s fulfillment warehouse system on the timeliness of order deliveries. The research employs a descriptive qualitative approach, with data obtained through observation and digital searches. The findings indica

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Homtong, Kunaporn, and Panuwat Sitheechoke. "Determinants of Customer Satisfaction in E-commerce: Insights from Shopee Thailand." Edelweiss Applied Science and Technology 9, no. 6 (2025): 1039–50. https://doi.org/10.55214/25768484.v9i6.8027.

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Thailand’s e-commerce sector has grown rapidly, with over 85% of internet users shopping online and Shopee emerging as a top platform. This study aims to examine: (1) the ease of use of the platform that affects customer satisfaction in purchasing products through the Shopee application in Thailand, and (2) the marketing mix (5Ps) that influences customer satisfaction when purchasing products through the Shopee application in Thailand. A quantitative research method was employed, using a sample of 400 consumers with experience purchasing products through the Shopee platform. Data were collecte

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Kartawinata, Elang Handika, Mohamad Ikbal Santoso, Yusuf Yusuf, and Soesanty Maulany. "The Effect of Price Perception and E-Wom on Purchase Decisions on the E-Commerce Platfrom Shopee." Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) 8, no. 2 (2025): 6279–93. https://doi.org/10.31538/iijse.v8i2.6863.

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Purchasing behavior in the digital marketplace is shaped by several variables, notably consumers' perceptions of price and the influence of Electronic Word of Mouth (e-WOM). This research investigates the extent to which these two factors—price perception and e-WOM—affect consumer purchasing decisions on the Shopee platform, both individually and collectively. Employing a quantitative approach through structured surveys distributed to active Shopee users, this study applies multiple linear regression analysis to evaluate the relationships between the independent variables (price perception and

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Wattimena, Grace Heidy Jane Amanda, Past Novel Larasaty, and Riska Afrianti. "Komunikasi Persuasif Host Shopee Live pada Kategori Produk Fashion." WACANA: Jurnal Ilmiah Ilmu Komunikasi 24, no. 1 (2025): 244–54. https://doi.org/10.32509/wacana.v24i1.4731.

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The phenomenon of online shopping through live streaming features has become a new trend in the world of e-commerce, especially on the Shopee Live platform. In this context, the role of the host is very crucial in attracting the audience's interest to make purchases. This study aims to analyze the persuasive communication strategies used by Shopee Live hosts in the fashion product category and their effectiveness in influencing consumer purchasing decisions. A qualitative approach was used with a descriptive study method. Data were obtained through participatory observation in a number of Shop

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Amijaya, Rachmania Nurul Fitri. "Factors Influencing Shopee Users’ Purchase Decisions: An Islamic Economics Perspective." Islamic Economics Journal 10, no. 1 (2024): 18–33. http://dx.doi.org/10.21111/iej.v10i1.10603.

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The purpose of this study is to investigate the impact of product reviews and trust on Shopee purchasing behavior from the perspective of Islamic Economics. Data was gathered via surveys and analyzed using data analysis procedures such as the validity test, reliability test, classical assumption test, multiple linear regression analysis, t-test, F test, and coefficient of determination. This study makes use of product review factors, trust variables, and purchasing decision variables. The result indicates product review and trust are significant positives to purchasing decisions. The study emp

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Sukma, Puja Kurnia, Pulung Awang Rahmadanuh, Putri Dwi Lestari, Putri Rindang Hayomi, Qoirun Nanisa, and Dhiya’u Shidiqy. "Pelatihan dan Pendampingan UMKM Najma Bucket Selempang dalam Meningkatkan Penjualan melalui Platform Marketplace Shopee." Welfare : Jurnal Pengabdian Masyarakat 1, no. 4 (2023): 708–14. https://doi.org/10.30762/welfare.v1i4.808.

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This service aims to help Najma Bucket Selempang MSMEs maximize product marketing through digital marketplace platforms, especially Shopee. This approach supports online marketing strategies and a deep understanding of consumer segmentation, which in turn increases business owners' knowledge and drives turnover growth. The ABCD (asset-based community development) method is implemented to ensure strong collaboration with the surrounding community. The results of the discussion show that optimizing marketing through Shopee provides significant benefits for MSMEs, makes it easier to increase sale

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Raissa, Elsha, and Liestyaningrum RWP. "EFFECT OF PRODUCT QUALITY, PRICE, PROMOTION, AND BRAND IMAGE ON PURCHASING DECISIONS ON ONLINE SHOPPING SITES AMONG GEN Z." Maker: Jurnal Manajemen 11, no. 1 (2025): 51–64. https://doi.org/10.37403/mjm.v11i1.795.

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This study analyzes the influence of product quality, price, promotion, and brand image on the purchasing decisions of Generation Z consumers in West Jakarta who use online shopping platforms, particularly Shopee. Applying a quantitative research method, data were collected from 188 respondents through an online survey using a structured questionnaire based on a Likert scale. A series of comprehensive feasibility tests were conducted to ensure data reliability and validity. Data analysis included descriptive statistics, regression assumption tests, multiple linear regression, and hypothesis te

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Elly, Elly, and Handoko Handoko. "Perencanaan Strategis SI UMKM Kalangan Milenial Terrarium pada Cacti Life dengan Ward and Peppard." Jurnal SIFO Mikroskil 23, no. 2 (2022): 121–34. http://dx.doi.org/10.55601/jsm.v23i2.889.

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Cacti Life adalah salah satu bisnis UMKM yang berhasil melihat peluang bisnis dalam menawarkan konsep tanaman hias dalam media transparan yang dikenal dengan sebutan Terrarium. Permasalahan yang dihadapi Cacti Life adalah belum ada rencana pengembangan sistem informasi yang terpusat. Proses operasional penjualan di Cacti Life masih mengandalkan e-commerce sejenis Shopee, layanan jaringan sosial media seperti Instagram dan Facebook. Pihak customer dapat menghubungi Cacti Life melalui informasi kontak pada media sosial. Meningkatkan keunggulan kompetitif dan memperbaiki daya saing UMKM khususnya

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17

Ardiyansyah, Bagus, Drajat Tri Kartono, and Argyo Demartoto. "Dromologi dan Era Flash Sale: Tinjauan Geliat Manusia dalam Cyberspace." Simulacra 2, no. 2 (2019): 115–31. http://dx.doi.org/10.21107/sml.v2i2.6143.

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The rate of development of information and communication technology today is increasingly massive and almost every time gives birth to new. Consumer activity has also shifted to the digital sector, or more massive in the artificial sector than in the real world. This is an era that is influenced by digital-economy, namely posteconomy. With its advantages, space-time freezing and freezing occur or in short space-time efficiency. The output of a human being created as a thinker, which uses his passion through the use of digital literacy in economic lines. One marketplace for buying daily necessi

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Maharani, Putri, Stevean Misael Paendong, and Nurhalimah Amiruddin. "Persuasive Linguistic Strategies in Indonesian E-Commerce Campaigns for the 2021 Pandemic Marketing Framework." Lingua Cultura 18, no. 1 (2024): 117–31. http://dx.doi.org/10.21512/lc.v18i1.11957.

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The research examined the use of persuasive linguistic strategies in the marketing campaigns of Indonesia’s top e-commerce platforms during the COVID-19 pandemic in 2021. The research analyzed media coverage data collected manually over the year, focusing on Tokopedia, Shopee, Bukalapak, Lazada, and Blibli. Each platform utilized unique linguistic techniques to address consumer concerns and maintain trust amidst the crisis. Emotive appeals, such as language evoking safety and community, urgency through time-sensitive offers, and social proof showcasing widespread acceptance, were used to influ

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Siti Yolanda Rahman Utami, Edy Yulianto, and Agung Nugroho L.I.F. "Beyond Convenience: Understanding E-Service Quality Role In Fostering E-Customer Satisfaction And Loyalty." Jurnal Manajemen 28, no. 2 (2024): 341–64. http://dx.doi.org/10.24912/jm.v28i2.1956.

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This research investigates the relationships between e-service quality, customer satisfaction, and loyalty within Indonesian e-commerce, explicitly focusing on the Shopee platform. Analyse 279 Shopee customers; the study examines the impact of website design, customer service, security, and fulfilment on e-service quality, customer satisfaction and loyalty. Using the purposive sampling method and SEM-PLS inferential analysis, the findings highlight the significant influence of website design on e-service quality. In contrast, customer service and security exhibit no statistically significant i

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Ermansyah, Ermansyah. "The Influnce E-Commerce Shopee Strategic Online Purchasing Decision Generation Z in Panam Pekanbaru." InJEBA : International Journal of Economics, Business and Accounting 2, no. 1 (2024): 94–101. https://doi.org/10.5281/zenodo.10825256.

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<em>E-Commerce competition is becoming increasingly attractive in the world of online shopping, it requires a special strategy in order to compete competitively, E Commerce Shoope performs a Twin Date Event Strategy, Flash Sale, and Free Shipping Cost, Population in this study amounts to 100 people using purposive sampling methods.  Based on the results of this study, Twins Date Events, Flash Sale and Free Shipping have influenced purchasing decisions both partially and simultaneously. The results of the Determination Coefficient show that the magnitude of the influence of both free varia

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Raharjo, Adi, Nur Ichsan Utama, and Muharman Lubis. "Using Supervised Machine Learning to Predict Sales in Marketplaces: Case study Predicting Sales of Padimas Bread in Marketplaces in Indonesia." Informatics Management, Engineering and Information System Journal 1, no. 2 (2024): 139–46. http://dx.doi.org/10.56447/imeisj.v1i2.264.

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This project intends to apply supervised machine learning to anticipate sales of Padimas bread in marketplaces in Indonesia, with an emphasis on evaluating sales data to gain more profits and predict future income. Data from the Shopee, Tokopedia, and TikTok markets in 2023 was analyzed, employing techniques like exploratory sales data analysis and machine learning. The analysis findings encompass the top-selling products, the highest sales figures, regions with the most substantial sales, overall market sales, sales patterns, and revenue forecasts. The primary discoveries encompass the widesp

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Ryndian Gusty, Poppy Wulandari, Ira Nur Dewita Siregar, Dyah Seruni Rizqiana, and Dita Kartika Sari Hasibuan. "Interactive Marketing Communication through Live Commerce: A Pathway to Consumer Loyalty." International Journal of Economics and Management Research 4, no. 1 (2025): 604–15. https://doi.org/10.55606/ijemr.v4i1.454.

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This study aims to explore the role of interactive marketing communication through live commerce in fostering consumer loyalty in Indonesia, with a specific focus on the Shopee Live platform. Despite the growing popularity of live commerce, limited interaction and a predominantly transactional approach in live broadcasts remain major obstacles to establishing long-term relationships between brands and consumers. Based on a comprehensive literature review, interactivity in live commerce has been shown to enhance consumer engagement and trust, which in turn influences emotional loyalty. However,

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Saputra, Ferdi, and Fersellia Fersellia. "Prediction Customer Loyalty Using Random Forest Algorithm on Shopee Reviews." Paradigma - Jurnal Komputer dan Informatika 27, no. 1 (2025): 11–20. https://doi.org/10.31294/p.v27i1.7940.

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This research develops a Shopee customer loyalty prediction model using Random Forest algorithm, utilizing customer reviews from Google Play Store. One of the key issues in e-commerce is maintaining customer loyalty amidst intense competition, so it is important to identify loyal customers and understand the factors that influence their commitment. This study involves data collection through web scraping, data cleaning, loyalty labeling, and Random Forest-based prediction model building and evaluation. The evaluation process was conducted using a confusion matrix to measure accuracy, precision

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Egi Lestari, Irsa, Mahdiyah Fitriyah, and Riska Fitri Rahmawati. "PENGGUNAAN KOIN SHOPPEE DALAM JUAL BELI SALAM DI SHOPPEE." El-Qist: Journal of Islamic Economics and Business (JIEB) 9, no. 1 (2020): 70–86. http://dx.doi.org/10.15642/elqist.2019.9.1.70-86.

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Perkembangan zaman yang sangat pesat pada masa ini menyebabkan masyarakat lebih banyak melakukan transaksi jual beli secara online. salah satu marketplace yang banyak diminati adalah shopee.co.id dimana Shopee mampu menyediakan bebagai fitur menarik dengan manajemen pemasaran yang baik. Salah satu fitur unngulan Shopee adalah koin Shopee, koin tersebut merupakan koin emas yang dapat digunakan sebagai chash back oleh setiap pengguna ketika melakukan transaksi jual beli serta didukung dengan cara mendapatkannya yang relatif mudah. Aplikasi Shopee sendiri dalam hukum Islam disebut dengan istilah

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Susanti, Erna, Nike Apriyanti, and Harisriwijayanti Harisriwijayanti. "Interactive Content: Engaging Audiences in a Distracted World." Coopetition : Jurnal Ilmiah Manajemen 15, no. 3 (2024): 619–26. https://doi.org/10.32670/coopetition.v15i3.4598.

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This study investigates the dynamics of audience engagement on the Shopee platform, focusing on Interactivity Level, Content Quality, User Attention, and Audience Engagement. Using a quantitative approach with a sample of 100 users and employing Structural Equation Modeling (SEM) with Smart PLS, the research examines direct and indirect relationships among these variables. The findings reveal significant direct effects of Interactivity Level and Content Quality on Audience Engagement, highlighting the importance of interactive features and high-quality content in driving engagement. Additional

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Wahyudin, Gildian Rahadian, Prisilia Angel Tantri, and Imam Abrori. "Formulation of Business Strategy at Faeyza Gallery Store with Porter's Swot & Fives Forces Analysis Approach (Descriptive Analysis Study of Live Streaming Sales Competitiveness)." International Journal of Accounting and Management Research 6, no. 1 (2025): 1–7. https://doi.org/10.30741/ijamr.v6i1.1561.

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This study aims to determine the role of SWOT analysis and Porter's Five Forces in increasing the competitiveness of Toko Faeyza Gallery in the live streaming sales business at Shopee. This research uses a qualitative approach with data collection methods in the form of observation, interviews, and documentation. Data analysis was carried out descriptively with data validity tested through source triangulation. The results showed that: (1) The SWOT analysis applied includes an assessment of strengths, weaknesses, opportunities, and threats. Based on the IFAS and EFAS matrix calculations, a sco

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Sihombing, Geraldy Pesakhim, and William Widjaja. "PENGARUH INFLUENCER, DISCOUNT DAN ONLINE PRODUCT REVIEW TERHADAP IMPULSIVE BUYING: STUDI PADA MEREK SCARLETT WHITENING." Jurnal Nusa Manajemen 2, no. 2 (2025): 251–75. https://doi.org/10.62237/jnm.v2i2.276.

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This study examines the influence of Influencers, discounts, and online product reviews on consumers’ impulsive buying behavior for the Scarlett Whitening brand. Data were collected through a quantitative survey of 385 Scarlett Whitening users on Shopee and analyzed using SEM-PLS. The results reveal that Influencers, discounts, and online product reviews significantly impact impulsive buying. Influencers drive purchases through trust and appeal, discounts through price reductions and promotion duration, and online product reviews through credibility and perceived usefulness. These findings off

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Fawzeea, Beby Karina, Fanny Marito Sri Rezeki Boru Tobing, and Tetty Yuliaty. "Pengaruh Viral Marketing, Online Customer Review, dan Harga terhadap Keputusan Pembelian pada Shopee Indonesia (Studi Kasus pada Generasi Z Pengguna Shopee di Kecamatan Medan Baru)." Prosiding Seminar Nasional Forum Manajemen Indonesia - e-ISSN 3026-4499 2 (November 23, 2024): 1471–76. http://dx.doi.org/10.47747/snfmi.v2i1.2406.

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Local products such as souvenirs, as superior regional products, are essential in increasing tourist attractions and consumer preferences. Research shows that factors such as product quality, nutritional value, taste, and promotion of local culture influence consumer preferences. Medan's typical souvenirs, as a superior regional product, are expected to be able to compete in the national and global markets with your support and the right marketing strategy. Data was collected by distributing questionnaires to 73 local tourists and FGD with stakeholders. SWOT analysis was conducted to formulate

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Nggabut, Maria Heppylaria, Fransiska M. D. Enco, Fitrya Amanda Surip, and Yohanes Pemandi Lian. "Peran Kontent Marketing dan Free Ongkir terhadap Minat Beli Konsumen pada Shopee." SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business 8, no. 1 (2025): 16–21. https://doi.org/10.37481/sjr.v8i1.989.

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In the era of rapid globalization, information and communication technology has significantly transformed how consumers interact with products and brands. E-commerce has emerged as a highly popular shopping method, offering consumers easy and unlimited access to a wide range of products from around the world, all from the comfort of their homes. This shift presents great opportunities for businesses to expand their market reach, while also intensifying competition. One strategic approach increasingly adopted in the e-commerce sector is content marketing. Shopee, one of the largest e-commerce p

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Endang Suhendar, Ambar Tri Hapsari, Siti Suaedah, Diah Mariana, and Atfal Murodif. "Digitalisasi UMKM Sebagai Upaya Pemberdayaan Dan Peningkatan Kesejahteraan Masyarakat Kecamatan Getasan, Kabupaten Semarang." Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri 3, no. 1 (2024): 274–81. http://dx.doi.org/10.58192/sejahtera.v3i1.1945.

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This research aims to analyze the digitalization program in MSMEs as an effort to empower and improve the welfare of the people of Getasan District, Semarang Regency. This research uses a qualitative approach with a case study design. Using a marketing strategy for MSME products through digital marketing in Getasan District, Semarang Regency can be a strategic step to increase product visibility and sales. The implementation of marketing digitalization in Getasan District, Semarang Regency was carried out by introducing Instagram, Twitter, TikTok, Facebook, Shopee and Tokopedia. However, in it

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Nugroho, Novianto Eko, Krido Eko Cahyono, and Okto Aditya Suryawirawan. "Pemasaran Online Dengan Memanfaatkan Market Place dan Strategi Meningkatkan Penjualan di Masa Pandemi Covid 19 di SMK IPIEMS Surabaya." Jurnal Abadimas Adi Buana 5, no. 01 (2021): 100–107. http://dx.doi.org/10.36456/abadimas.v5.i01.a3561.

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The impact of the corona virus pandemic (covid-19) is felt in all aspects of community life, especially Micro, Small and Medium Enterprises (MSMEs). Through various training and mentoring activities which include the use of online marketing and sales improvement strategies is a concrete and concrete manifestation in an effort to increase entrepreneurial awareness among students of SMK IPIEMS Surabaya. The purpose of the realization of Community Service Activities through Online Marketing Training and Assistance by Utilizing the Shopee Mobile Marketplace Platform and Strategies to Increase Sale

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Ningrum, Natasya Dwi Puspita, Mahrinasari MS, and Nuzul Inas Nabila. "The Influence of Live Streaming and Online Customer Reviews on Purchase Intention on Shopee Live." Jurnal Economic Resource 8, no. 1 (2025): 292–302. https://doi.org/10.57178/jer.v8i1.1342.

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The rapid advancement of internet technology has significantly transformed consumer behavior, particularly in the realm of online shopping. Among the most prominent digital marketing strategies utilized by e-commerce platforms is the integration of live streaming and online customer reviews. These tools not only enhance user engagement but also play a critical role in shaping consumer perceptions and influencing their purchase decisions. This study investigates the impact of live streaming and online customer reviews on purchase intention, focusing specifically on Shopee Live users in Bandar L

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Martin, Martin, and Sisca Aulia. "Analisa Strategi Komunikasi Pemasaran Orlena Chang di Shopee." Kiwari 2, no. 4 (2023): 724–30. http://dx.doi.org/10.24912/ki.v2i4.27307.

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Shopee Orlena Chang is an online shop that already established since 2016, this online shop focuses on selling many variant of shirt for woman. The goal of this research is to find strategy marketing communications of Orlena Chang Shopee in increase the selling, research approach that used on this research is qualitative with research method is study case. The subject of this research is owner of Shope Orlena Chang that is Fransisca and the object of this research is Orlena Chang marketing communication strategy analysis on Shopee. Theory that used is marketing mix and for data collecting meth

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Maharani, Aliyyah, Indira Sartika, Muhammad Rafi Aidil Adha, and Maya Panorama. "Digital Marketing Transformation of Pempek Culinary Creative Economy through Instagram, TikTok, and Shopee." BIMA Journal (Business, Management, & Accounting Journal) 6, no. 1 (2025): 607–12. https://doi.org/10.37638/bima.6.1.607-612.

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Purpose: This study aims to examine the transformation of the creative economy in the culinary subsector—specifically Palembang's traditional pempek—through the application of digital marketing on platforms such as Instagram, TikTok, and Shopee. Methodology: Using a qualitative empirical approach, data was collected through in-depth interviews, observations, and documentation from 15 pempek businesses in Palembang City. Results: Findings show that 92% of businesses experienced increased revenue and 88% reported higher sales after implementing digital marketing strategies. Findings: Additionall

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Ramadhani, Fajri, and Renata Anisa. "Implementasi Program Shopee Streamer Academy Sebagai Strategi Humas Pemasaran." Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) 7, no. 1 (2021): 33. http://dx.doi.org/10.25124/liski.v7i1.3638.

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. Seiring dengan perkembangan teknologi informasi, pertumbuhan e-commerce meningkat secara signifikan di Indonesia, salah satunya adalah Shopee. PT. Shoppe Internasional merupakan perusahaan yang bergerak di bidang pengembangan perdagangan elektronik bernama Shopee di bawah naungan SEA Group yang berkantor pusat di Singapura. Shopee berupaya untuk meningkatkan inovasi bisnis melalui peluncuran fitur livestreaming bertajuk Shopee Live. Kini, Shopee Live tengah mengembangkan program Shopee Streamer Academy guna memfasilitasi pengguna dalam mengembangkan konten yang menarik dan dapat membantu men

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Sintaro, Sanriomi. "Penerapan Metode Grey Relational Analysis (GRA) Dalam Pemilihan E-Commerce." Journal of Information Technology, Software Engineering and Computer Science (ITSECS) 1, no. 4 (2023): 166–73. https://doi.org/10.58602/itsecs.v1i4.75.

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The choice of an e-commerce platform is a critical decision that can affect the success of an online business. The selection of an e-commerce platform with a decision support system involves a careful and strategic process. This study aims to select e-commerce by applying the Gray Relational Analysis (GRA) method based on data obtained from similarweb websites based on the category of most visited marketplace websites. The ranking results were obtained for rank 1 with a final value of 0.2024 obtained by Shopee e-commerce, rank 2 with a final value of 0.1380 obtained by Tokopedia e-commerce, ra

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Susanto, Devina Elysaputri, and Aprihatiningrum Hidayati. "Strategic Business Development of XYZ Gaming Using SWOT and Business Model Canvas." Business Review and Case Studies 5, no. 3 (2024): 467. https://doi.org/10.17358/brcs.5.3.467.

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Background: The gaming industry, particularly in Indonesia, continues to grow, offering significant opportunities for business development. Purpose: This research examines the current and future business models of XYZ using SWOT analysis and the Business Model Canvas (BMC) to propose strategies for revenue growth and market expansion. Design/methodology/approach: A qualitative study was conducted, incorporating document analysis, surveys of 35 consumers, and the integration of external (market, customer, competitor, PEST) and internal (HR, marketing, operations, finance) analyses. SWOT analysi

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Sahgira, Nadia Nur, Henny Purnama Dewi, and Zainy Cholis Muda Harahap. "Pengaruh Customer Experience, Review Product dan Perceived Value terhadap Repurchase Intention Konsumen Shopee pada Mahasiswa Universitas Battuta." AKADEMIK: Jurnal Mahasiswa Humanis 5, no. 2 (2025): 1039–53. https://doi.org/10.37481/jmh.v5i2.1441.

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The rapid advancement of technology has significantly impacted various aspects of life, including the field of marketing. One of the effects is the increasing use of the internet and the growth of e-commerce in Indonesia, where Shopee has become the most widely used e-commerce platform. This study aims to analyze the influence of Customer Experience, Product Review, and Perceived Value on the Repurchase Intention of Shopee consumers among students of Battuta University. This study employs a quantitative approach with an associative research method. The population consists of 129 students from

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Setiawardani, Miranti, and Afrima Widanti. "Antecedents of Electronic Word-of-Mouth (e-WOM) and Purchase Intention: The Moderating Role of Consumer Involvement." Journal of Enterprise and Development 7, no. 1 (2025): 114–25. https://doi.org/10.20414/jed.v7i1.12873.

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Purpose: This research aims to investigate the antecedents of electronic word-of-mouth (e-WOM), specifically source credibility and information accuracy, as well as the influence of e-WOM on purchase intention. Additionally, the study examines the role of consumer involvement as a moderating variable between e-WOM and purchase intention among Shopee e-commerce users.Method: The research employs a quantitative method, collecting primary data through a questionnaire distributed via social media platforms across Indonesia. The participants included 214 Shopee users interested in beauty products s

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Pradika, Mohammad Fawaid, Talitha Aristawati, Radifa Husna Sabila, Satria Aji Pambudi, and Maria Audrey Marjorie. "Exploring the Decision-Making Processes: How Urban Indonesia's Middle-Class Prioritizes Convenience and Cost on Live-Streaming Commerce." CHANNEL: Jurnal Komunikasi 13, no. 1 (2025): 29–39. https://doi.org/10.12928/channel.v13i1.1023.

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This study explores the decision-making process of middle-class consumers in Surabaya, Indonesia, when purchasing primary needs through Shopee Live, an emerging live-streaming commerce feature. Drawing on Kotler and Armstrong’s five-stage model of consumer decision-making, this qualitative research explores how internal motivations, external constraints, and digital platform features shape online shopping behavior. In-depth interviews with purposively selected informants were conducted and analyzed using thematic analysis. The findings reveal that the problem recognition stage is influenced by

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Yenni, Yenni, and Liem Bambang Sugiyanto. "The Influence of Celebrity Endorser, Price, and Social Media on Purchase Decisions Mediated by Brand Image (Empirical Study: Shopee Consumers in Jakarta)." Asian Journal of Social and Humanities 2, no. 1 (2023): 1408–29. http://dx.doi.org/10.59888/ajosh.v2i1.143.

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This study aims to identify the factors influencing purchasing decisions on the shopee e-commerce platform. It analyzed factors such as celebrity endorser, price, and social media influence the purchase decision in Jakarta City, both directly and indirectly mediated by brand image. The research used quantitative methods and was processed using AMOS. The survey was conducted on 15o respondents who met the respondent criteria using purposive, non-probability sampling. The research found that celebrity endorsers and social media did not significantly influence the purchase decision. Meanwhile, pr

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Hidayat, Rohmat, Siti Nur Qomariyah, Abdul Aziz, et al. "Digital Marketing sebagai Solusi Pengembangan Usaha Kripik Gadung di Desa Made Jombang." Jumat Ekonomi: Jurnal Pengabdian Masyarakat 5, no. 3 (2025): 120–26. https://doi.org/10.32764/abdimasekon.v5i3.5177.

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Digital marketing is a strategic approach that utilizes digital media and internet technology to promote products, services, or brands to specific target audiences. Its main objective is to achieve business goals such as increasing brand awareness, generating leads, and boosting sales through various digital platforms. This initiative aims to improve the digital marketing knowledge and skills of micro, small, and medium enterprises (UMKM) by using Shopee E-Commerce. The approach is designed to teach UMKM participants effective digital marketing techniques, equipping them with the ability to pr

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Bagaskoro, Galih, Rujianto Eko Saputro, Azhari Shouni Barkah, and Agi Nanjar. "Optimizing Marketplace Registration Page Design with Predictive Heatmap Analysis." Sinkron 9, no. 2 (2025): 569–77. https://doi.org/10.33395/sinkron.v9i2.14547.

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Optimizing marketplace registration pages is crucial for improving user experience and conversion rates. This study evaluates the design of registration pages for four leading Indonesian marketplaces Tokopedia, Shopee, Blibli, and Lazada—using Predictive Heatmaps from UX Pilot alongside Heuristic Evaluation and Gestalt Principles. The analysis identifies key usability issues, such as distractions from branding elements, inconsistent visual hierarchy, and a lack of real-time validation and feedback mechanisms. Findings indicate that while branding elements effectively capture user attention, th

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Pradana, Putra Dharma, Sufiati Purwanegara Mustika, and Aditya Wibowo Satya. "Proposed Marketing Strategy to Increase Brand Loyalty: Study Case of Lazada Indonesia." International Journal of Current Science Research and Review 07, no. 07 (2024): 4701–16. https://doi.org/10.5281/zenodo.12664834.

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Abstract : The Indonesian e-commerce market is poised for significant growth, with projections indicating an expansion from USD 52.93 billion in 2023 to USD 86.81 billion by 2028. This rapid growth is driven by increasing internet and smartphone penetration, coupled with a rising demand for online shopping. Lazada Indonesia, one of the major players in this market, faces intense competition from platforms like Tokopedia and Shopee. This study aims to explore the strategic positioning of Lazada Indonesia, focusing on brand loyalty and market share dynamics within the Indonesian e-commerce lands

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Nurmanto, David, Heru Mulyanto, Tri Ngudi Wiyatno, Pupung Purnamasari, and Hamzah Muhammad Mardi Putra. "Faktor Pengaruh Reputasi dan Kualitas Layanan Terhadap Minat Beli Ulang Konsumen Pada Platform E-commerce Shopee." Jurnal Kajian Ilmiah 24, no. 1 (2024): 33–44. http://dx.doi.org/10.31599/h1ctjy38.

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The use of technology and the internet in the era of the industrial revolution 4.0 has the potential to improve product marketing strategies. E-commerce, as a product sales platform, is currently becoming popular and widely used. The number of e-commerce users continues to grow because of the ease of getting the desired product. Low interest in repurchasing needs to be considered in management's perspective to improve strategic planning and company services. The researchers point out that repurchase intentions are a much-studied topic in the current era of globalization. For this reason, this

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Fadhilah, Nurul Fitriani, and Neneng Nurlaela Arief. "Customer Equity Model: Analysis of Online Food Delivery Services in Indonesia." Journal of Business and Management Review 4, no. 8 (2023): 577–97. http://dx.doi.org/10.47153/jbmr48.7622023.

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In the context of online food delivery services Gofood, Grab Food, and Shopee Food, this research intends to investigate the idea of customer equity model. Customer equity is a comprehensive indicator that measures the long-term worth of customers and is crucial in helping organizations make strategic decisions. This study intends to offer insights into customer acquisition, retention, and development of strategies for improving the overall performance and profitability of the online food delivery services by studying the customer equity model. The key concepts of value equity, brand equity an

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Albab, Tiriswati Ulil, and Agung Yuniarinto. "ANALISIS LINGKUNGAN DALAM PERUMUSAN STRATEGI PEMASARAN." Jurnal Kewirausahaan dan Inovasi 1, no. 1 (2022): 41–50. http://dx.doi.org/10.21776/jki.2022.01.1.05.

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Lulaya Shop is an online shop engaged in fashion business focusing on females. Business competition especially in fashion in Situbondo regency has urged the shop to create an accurate marketing strategy. The objective of this research is to identify the company’s internal and external factors and to obtain a marketing strategy that suits the business’ internal and external factors. The data of this qualitative descriptive research was obtained from interviews with the shop’s oner and two customers, as well as from observations and documentation. In this study, matrices of Internal Factor Evalu

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Ngo, Thi Thuy An, Hoang Lan Thanh Nguyen, Ho Truc Anh Mai, Hoang Phi Nguyen, Thi Huyen Tran Mai, and Phuoc Long Hoang. "Analyzing the role of customers’ experiences and emotional responses in shaping Generation Z’s impulse buying behavior on Shopee video platform." PLOS One 20, no. 5 (2025): e0322866. https://doi.org/10.1371/journal.pone.0322866.

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The swift growth of e-commerce has markedly changed how consumers shop, especially among Generation Z, which is called Digital Natives. This study examines how product presentation videos on the Shopee video platform influence impulse buying behaviors in this group, focusing on how internal stimuli, including entertainment experience (ET), educational experience (ED), escapist experience (ES), and esthetic experience (EH) influence online impulse buying (OIB) through the mediation of arousal (AR) and pleasure (PL). In addition, demographic factors, including age, gender, and income, are treate

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Fitri, Nuri Anisa. "Dampak E-Commerce terhadap Strategi Pemasaran." PROCURATIO: Jurnal Manajemen & Bisnis 1, no. 2 (2022): 67–77. https://doi.org/10.5281/zenodo.7487954.

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Adapun penelitian ini bertujuan untuk mengetahui dan mengkaji dengan lebih dalam mengenai dampak E-Commerce terhadap strategi pemasaran pada platform shope. Metode yang dipakai pada studi ini ialah metode library search sehingga metode yang dipakai pada studi ini ialah studi literatur melalui buku, jurnal, dan artikel. Hasil penelitian menunjukkan bahwa shopee memakai berbagai strategi internasional dalam pemasarannya, diantaranya ialah pemasaran hubungan masyarakat (<em>Public relations marketing</em>) sebagai pendekatan pengembangan bisnis meliputi strategi dorong, strategi tarik, dan strate

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Damayanti, Aurellia Augusta, and Dila Damayanti. "Pengaruh Diskon, Gratis Ongkos Kirim, Cash on Delivery dan Online Customer Review Terhadap Keputusan Pembelian Online Shopee." Journal of Trends Economics and Accounting Research 4, no. 3 (2024): 660–69. http://dx.doi.org/10.47065/jtear.v4i3.1132.

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Online marketing is a strategic process to create good distribution, promotion, pricing and service to consumers using the internet or electronic media. Online marketing focuses on understanding through the use of digital technology and providing information for business marketing. This research purpose to measure the variables of discounts, free shipping, cash on delivery with online customer reviews which own positive or negative effect will consumer purchasing decisions. The research objects used were students in the Special Region of Yogyakarta. The research was carried out quantitatively

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