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Dissertations / Theses on the topic 'Shopluk'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Mácová, Romana. "Ocenění e-shopu." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2013. http://www.nusl.cz/ntk/nusl-232783.

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The topic of this thesis is valuation of selected e-shop. The theorethical knowledge including the keyword definitions and details of valuation methods will be worked out and processed in this thesis. These findings will be stated in theoretical part of this thesis. The practical part will address the actual valuation of e-shop. The practical part will include several analyzes such as strategic and financial analysis. There will be created three variants of the financial plan – realistic, optimistic as well as pessimistic version. The aim is to determine the subjective value of e-shop

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2

Jindra, Jan. "Logistické procesy e-shopu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-115650.

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Master's Thesis focuses on logistic processes of e-shops. This branch is significantly developing and many sole traders and Small and Medium Enterprises join it. Due to strong competition it is necessary to find possibilities, how to be different from other e-shops. Such competition advantage can be reached with higher level of logistic services. Types of logistic chains that can be used in electronic commerce are defined in Thesis. Work of particular members of chain is described as well. Thesis also deals with evolution of e-commerce and various kinds of online retailers. I focused in great

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3

Charvát, Tomáš. "Podnikatelský plán e-shopu Mooza.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-162357.

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The main aim of this master's thesis is to write and asses the business plan of online store with original home made products. The business plan is also written in order to get an investor and third partner for our start-up. In the theoretical part are stated all requirements which should be included in every business plan. In the following section I deal with the concrete start-up project Mooza.cz. Besides formal requirements of business plan I follow up with an evaluation of e-commerce situation in the Czech Republic, competitor analysis, marketing and business model, SEO, copywriting and fi

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4

Jiřinec, Jan. "Implementace e-shopu v podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201757.

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This diploma thesis deals with an analysis and design of an implementation process of online store. It introduces the background to the model of Management of Business Informatics (MBI). The main compositions of the implementation are parts representing the phase of analysis, development, implementation and operating the electronic shopping. Each part consists of a definition of the basic terms, the crucial factors required for its successful running, recommendations for its real life utilization and key activities. The parts are interconnected with other objects of the business informatics go

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5

Rozhoň, Filip. "Optimalizace použitelnosti e-shopu Vivantis.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-203777.

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The thesis in theoretical part explains the importance of optimizing usability for e-shops and describes the whole process optimization with a focus on user testing and A/B testing. Each of optimization methods is supplemented by examples from case studies. In the practical part thesis is focused on optimizing usability of specific e-shop Vivantis.cz. It shows the practical application of optimization methods with the emphasis on user testing and A/B testing.

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6

Kosturová, Monika. "Návrh komunikačního mixu e-shopu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224850.

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The main subject of the thesis is to optimize the communication mix of selected e-shop Gifťák.cz. This e-shop is focused on the sale of gift products. This thesis is systematically divided into three main parts. The first part focuses on the theoretical interpretation, defines important terms of marketing and presents a theoretical framework for the following parts. The second part provides the characteristics of selected entity. This part also deals with processing and evaluating of the analysis of both the internal and external environment, current level of marketing and communication mix an

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7

Jansa, Marek. "Využití Google Analytics v e-shopu." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-124668.

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This thesis is focused on detailed description of the Web analytics tool Google Analytics and its use in improving attendance and competitiveness of Dobra vína company's e-shop. The aim is to propose measures that will increase sales of offered products. The measures were designed combining the analysis of web content, technical analysis of the web and the data obtained using Google Analytics. The thesis provides updated information on setting up Google Analytics: important changes that had taken place recently among which the transition to asynchronous syntax. These haven't been yet summarize

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8

Kubánková, Simona. "Založení e-shopu s modními doplňky." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225249.

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This diploma thesis is focused on creating of the small business – online store with clothing and fashion accessories. This thesis is divided into two parts – theoretical and practical. At first I will explain basic consepts such as business, companies etc. The practical part is based on theoretical knowledge. Practical part contains survey and draft of business plan for successful establishment of the small business.

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9

Kučírková, Kateřina. "Rozšíření obchodních aktivit prostřednictvím zavedení e-shopu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443130.

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The diploma thesis deals with the development of business activities through the establishment of an e-shop in the company Sýry & Vína VEČERKA. The first part deals with the definition of the problem, the aim of the work and methods of solution. The theoretical part deals with the theoretical basis of the problem. The next part of the work contains an analysis of the internal and external environment, which we then summarize in the SWOT analysis. Based on the results of these analyzes, we will propose a solution to the company that will lead to the development of their business activities.

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10

Cibulka, Martin. "Analýza internetového marketingu vybraného e-shopu (parfumerie)." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76096.

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The aim of this work is the analysis of selected online store. The introduction describes the possibilities of the Internet for marketing and online marketing mix. The next chapter describes selected products and the biggest online perfume sellers in the Czech Republic. In the fourth chapter is analyzed in detail a specific marketing of selected store.

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11

Štencek, Jiří. "Vývoj e-shopu na redakčním systému WordPress." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162535.

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The thesis focuses on developing e-shop with CMS WordPress and plugin eShop. Its aim is to write a methodology by which it would be possible to create e-shop step by step. The work outlines the advantages and possible disadvantages of this solution. Outcome of this work are also additional scripts that optimizes functionality of eShop plugin and extensions for linking e-shop with Czech e-commerce services. Czech localization for plugin eShop is also part of this thesis. Writing methodology precedes the preparation of the technical background documents WordPress and the selected extension calle

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12

Hlaváčová, Linda. "Možnosti optimalizace životního cyklu zákazníka e-shopu." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-193163.

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If the e-shop wants to have loyal customers, they have to begin actively build the relationship with them. This master thesis discusses the methods by which can e-shop start working on building a strong customer relationship and put it in the context of modern trends in online marketing and current advanced communication technologies. Customer lifecycle optimisation which is closely related with data analysis, communication, online marketing and business process improving is not yet very known topic in the Czech Republic. It is so despite the methods aren't difficult to learn new tools or othe

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13

Walder, Marek. "Metodika propagace e-shopu bez placené reklamy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223337.

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The definition and the definition of specific e-shop owners in order and Internet environment in the Czech Republic. Description of the unpaid forms of promotion and their practical effectiveness. Instructions for a successful promotion for the Czech e-shops and no paid forms of advertising.

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14

Lovas, Jan. "Faktory ovlivňující výběr e-shopu při realizaci nákupu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197842.

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The first chapter covers the basics of the Internet as well as the strenghts and weaknesses of online shopping and data collection. The second chapter describes the decision-making process of the consumer along with possibilities of communications with customers and the differences between the bricks-and-mortar and the online customers. The third chapter provides research and results evaluation methods. The fourth chapter describes the selected search portals that help customers with the choice where to shop. The last chapter is devoted to the results of quantitative and qualitative research t

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15

Verčimák, Peter. "Návrh opatření pro zefektivnění interního firemního e-shopu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224393.

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This masters thesis will focus on proposals which will lead to improve functionality of company e-shop. Will describe functionality and importance of the e-shop for company business. Proposals are aimed to increase users comfort and more effective usage of computing resources. There will be introduced processes which will help to implement proposed changes according to current trends in the design and project management of IS/ICT. This thesis will also take a look of potential risks of related to the transition to the new hardware and define change management process.

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16

Čermáková, Barbora. "Metodika tvorby e-shopu v prostředí dovozce malosériových vozů." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203995.

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This Thesis deals with the methodological support for the creation of an e-shop for importers of specialist, small series cars. The intention is to design the methodical pattern of making electronic commerce for businesses with defined characters and its verification in a business operating in the specified field. The first step to achieving the target is characterized by the essential elements of the business entity and analyzing the current state of knowledge in the area of e-commerce. The following step is to chose the formulation of the methodological pattern. The final step is a formal de

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17

Bártíková, Ivana. "Aplikace projektového řízení při tvorbě komunikační kampaně e-shopu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359064.

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Project management methods can be used in many areas of human activity. In this diploma thesis they are applied to the creation of an e-shop communication campaign. The theoretical part describes the basic concepts of project management and presents the stages of the life cycle of the project. The main part of the theoretical part is the project planning phase with a focus on time analysis, analysis of resources, costs and risks. The described methods and analyzes are applied in the practical part to a real project - the communication campaign of the newly created e-shop Motovidlo.cz, which of

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18

Rymeš, David. "Zhodnocení online marketingových aktivit hudebního e-shopu Music-City." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359690.

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The main objective of the thesis is to analyze existing online marketing activities of the Music City, one of the major retailers with the musical and audio equipment in the Czech Republic, and in context with the defined objectives, to evaluate a usage of the specific online marketing tools. The thesis deals with the evaluation of the web site, paid advertisement via search engines Google and Seznam, paid advertisement and marketing communication through the Facebook social network, both internal and external e-mailing as well as the cooperation with the e-commerce corporations, Heureka.cz an

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19

Pavlíková, Olga. "Využití vybraných prvků internetového marketingu v konkrétním specializovaném e-shopu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124572.

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This diploma thesis concerns the analyses of a particular e-shop selling specialized sports equipment. The first part of the thesis deals with a theoretical background of the internet marketing. In the next part the thesis analyses the e-shop, its competitors and compares them with each other. The main part of the thesis includes new proposals that should lead to the better and stronger position in the market and make the selling increase. In conclusion, the thesis evaluetes these propasals in terms of how it shall contribute to the increase of competitiveness of the e-shop.

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20

Kocina, Ondřej. "Návrh systému e-shopu pro podporu distribuce segmentu malovýrobců českého skla." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9082.

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Essay analyses problems of bohemian glass small producers segment and in the scope of the real firm strategy suggests their concrete solution. Analysis finds causes of the segment problems in inappropriate combination of product, market and distribution channels. Author finds possible solution in the oligopoly price leader market model. Results of the problems analysis are together with firm and its environment analysis used for SWOT analysis. Management of the firm chose S-O strategy, which aims sustainable development of the firm, differentiation of the product and enlargement and diversific

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21

Drahota, Jiří. "Vstup české firmy na trh Spolkové republiky Německo prostřednictvím e-shopu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197475.

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This master thesis concentrates especially on practical aspects of entrance of a specific Czech company to the German market through e-commerce. Therefore the thesis affects the whole process from the primary situation analysis prior to entering the market, through entrance strategy making process, partial marketing and financial strategies assembly, logistic and financial partners selection, concluded by launching the e-shop itself and processes of the strategic success factors evaluation. The first objective of this thesis is to create a strategy plan of entrance to the German market through

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22

Trachtová, Monika. "Analýza vybraného e-shopu z hlediska User Experience a User Interface." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360177.

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The main goal of this master thesis is to choose a more user-friendly e-shop option. This finding is achieved through several testing methods. As this is a user experience and user interface topic, the concepts of this topic are more closely approximated for better understanding of subsequent testing. Another approach is the testing methods used to ensure the goal of the thesis. The key part of the thesis is a practical one, which deals with the above-mentioned testing of two variants of e-shops. E-shops are tested using five-second test methods, eye-tracking measurements that become the most

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23

Hašková, Gabriela. "Využití nástrojů internetového marketingu v e-shopu." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-190134.

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Hašková, G., Trenz, O., Using internet marketing tools in the online shop. Diploma thesis. Brno: Mendel University, 2015. This diploma thesis deals with internet marketing and practical using internet marketing tools. It includes keyword analysis, PPC advertising, e-mailing and Facebook marketing. The aim of this thesis is increasing sales of the specific online shop.

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24

Procházková, Petra. "Využití online marketingu ve vybraném sportovním e-shopu." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-392754.

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Title: The Use of online marketing in chosen sports e-shop Objectives: The objective of this thesis is to evaluate the use of online marketing in chosen sports e-shop Kolo-park.cz. The objective is to evaluate the use and settings of individual online marketing channels with emphasis on evaluating settings and structure of PPC campaigns. Then recommend suitable settings and structure of individual online marketing channels on the grounds on data analysis and also suggest new strategy of online marketing channels on the basis of framework See-Think-Do-Care, Methods: Methods used in this thesis:

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25

Kušta, Jan. "Marketingová komunikace kamenné prodejny a e-shopu Sporticus." Master's thesis, 2020. http://www.nusl.cz/ntk/nusl-412438.

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Title: Marketing communication of shop and e-shop Sporticus Objectives: The main objective of this master's thesis is to analyse and evaluate marketing communication of shop and e-shop Sporticus. Based on the acquired knowledge, then propose adjustments to streamline the already established activities in the field of marketing communication and at the same time present new measures and opportunities that should contribute to exploiting the potential and further development of shop and e-shop Sporticus. Methods: Qualitative research methods were used for the analysis of marketing communication.

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26

Bašta, Petr. "Prodejnost sortimentu suchého zboží v shopu čerpací stanice pohoných hmot." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-251288.

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The diploma thesis solves an important problem with the supply of fuel in the vicinity of the competitive environment. It was found that the biggest competitors of the subject are two fuel stations in the vicinity, although smaller in the scale of trading range sale, they must be regarded as competitors. Any failure causes the transfer of customers just to them. Analysis of the survey results showed that the proportion of the sales of dry goods to total sales in the years 2010 to 2014 was 13.22 percent on average. In the assortment of dry goods there was a significant increase in sales for v

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27

Oliva, Matěj. "Vytvoření marketingové komunikace v rámci podnikatelského plánu nově vznikajícího e-shopu." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-379345.

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Title: Creation of marketing communication within the business plan of the new created e-shop Objective: The main goal of the final diploma thesis will be the creation of marketing communication for the new created online store. Methods: The theoretical and practical knowledge of internet marketing acquired during the study of the issue and in the long-term employment relationship in the area of social media was used to write the final diploma thesis. It were used qualitative research methods, such as focus group and in-depth interview. Also these methods of qualitative research together with

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