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Ng, Ting-leung Gordon. "An assessment of strategies for the management of plastic bag wastes in Hong Kong /." Hong Kong : University of Hong Kong, 1994. http://sunzi.lib.hku.hk/hkuto/record.jsp?B17311871.
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AQUINO, SIBELE DIAS DE. "PSYCHOLOGY AT SHOPPING BAG: RELATIONS BETWEEN BIG FIVE, SOCIAL INFLUENCE AND IMPULSE BUYING." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2018. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=35833@1.
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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROCOORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR
PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO
PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTITUIÇÕES COMUNITÁRIAS DE ENSINO PARTICULARES
A compra por impulso acontece sem reflexão, espontaneamente, e pode ter vários antecedentes. O objetivo desta dissertação foi testar o poder preditivo dos cinco grandes fatores de personalidade sobre a compra por impulso. Para tanto, realizaram-se dois estudos em que 1296 brasileiros, de todos os estados da federação, responderam a um questionário via internet. O estudo 1 teve o objetivo de buscar evidências de validade de um instrumento para aferir a tendência de comprar impulsivamente. Foram encontradas correlações positivas entre a tendência de comprar por impulso, a influência social normativa e traços de impulsividade do consumidor. O instrumento também foi capaz de diferenciar pessoas que fazem lista de compras das que não fazem, e pessoas que preferem ir às compras sozinhas das que preferem comprar acompanhadas. As evidências encontradas suportam o uso do instrumento para o contexto brasileiro. No segundo estudo, foi realizada uma regressão linear múltipla para testar se personalidade e influência social prediriam a compra por impulso. As variáveis investigadas explicaram 23 por cento da variância da compra por impulso. Entre preditores significativos positivos destacaram-se a influência social normativa e o fator de Neuroticismo de personalidade; entre os negativos, destacaram-se o hábito de fazer lista de compra e o fator Conscienciosidade de personalidade. Os resultados confirmam o poder preditivo de fatores de personalidade, influência social e hábitos de consumo sobre o comportamento de compra por impulso. Este estudo aprofunda os achados psicológicos sobre comportamentos de compra, alavancando a disseminação do conhecimento tanto para pesquisadores, quanto para profissionais interessados no tema.
The aim of this study was to test the predictive power of the big five factors of personality on impulse buying. In addition, sexual differences were verified for impulse buying behavior and levels of susceptibility to social influence, as well as relations of purchase with sociodemographic variables and consumption habits. Participants were 1296 Brazilians. The model tested explained 23 percent of the variance of impulse buying, the higher predictive powers were for normative influence and neuroticism, as positive; followed by the habit of making shopping list and conscientiousness, as negative predictors. The results confirm the predictive power of personality factors, consumption habits and socio-demographic variables on impulse buying.
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Wang, L. Y. Jennifer, and 王立怡. "An international comparison of environmental policy approaches and itsimplications for Hong Kong: the case ofplastic shopping bag reduction." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2004. http://hub.hku.hk/bib/B31256028.
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Ng, Ting-leung Gordon, and 吳庭亮. "An assessment of strategies for the management of plastic bag wastes in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1994. http://hub.hku.hk/bib/B31234392.
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Nyström, Josefine. "Vill du köpa en påse? : Tillgänglig information vid köpsituation kan bidra till en hållbar konsumtion." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21943.
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Ständig förändring är strakt förknippat med modeindustrin, då nya trender och stilar tenderar att förändras kontinuerligt. I västvärlden konsumerar människor betydligt mer modeprodukter än vad naturens resurser tillåter. Modekonsumenterna fick dock en insyn av textilbranschens negativa miljöpåverkan år 2017. Det skrevs då en ny lag som föreskriver att modeföretag måste informera sina modekonsumenter om bärkassarnas, speciellt plastbärkassens, negativa påverkan. I samband med att lagen stiftades, skapades organisationen One Bag Habit som fick modekonsumenterna att tänka en extra gång innan de konsumerar bärkassar i modebutikerna. På grund av bland annat One Bag Habit avstår modekonsumenter numera att konsumera bärkassar på grund av miljöaspekter, dock fortsätter de att konsumera mängder av modeprodukter utan att blicka. Modekonsumenter har sedan år 2017 blivit medvetna om de problem som bärkassen medför och väljer då att avstå dessa, men när det kommer till modeprodukter finns troligtvis en medvetenhet om problemet där också men konsumtionen fortsätter ändå. Detta har lett till att denna uppsats belyser hur denna kontrast bildas mellan att konsumera modeprodukter och att avstå från bärkassen på grund av miljöskäl. Denna studie undersöker detta gap genom att fokusera på hur modekonsumenter förhåller sig till konsumtion av bärkassar i förhållande till modeprodukter. Resultatet ger en förståelse för varför det blir en kontrast mellan konsumtion av bärkassar och modeprodukter. Därav kommer resultatet resultera i en djupare förståelse kring varför ett attityd-beteende gap skapas och en stadig grund för vidare forskning. För att förstå och tolka det empiriska materialet modifierades en modell av attityd-beteende gapet. Utöver det kommer behovsidentifikation att ligga till grund för den teoretiska referensramen. En kvalitativ intervju, tre fokusgruppsintervjuer och en observation utgör det empiriska materialet. Urvalet bestod av studenter från tre olika högskolor i Sverige (Textilhögskolan i Borås, Göteborgs Universitet och Mälardalens högskola i Västerås). Slutsatserna av studien är att modeföretagen måste börja informera modekonsumenterna varför och hur de kan agera hållbart, istället för att informera att de ska agera hållbart. Utöver det måste de hållbara modeprodukterna vara prismässigt jämförbart med inte hållbara modeprodukter, för att modekonsumenterna ska agera hållbar. Slutligen krävs det att de hållbara modeprodukterna har tillräckligt attraktiv design för att modekonsumenterna ska investera i hållbara modeprodukter.Constant change is closely associated with the fashion industry, as new trends and styles tent to change continuously. In the Western world, people consume considerably more fashion products than what the natural resources allow. The fashion consumers, however, gained an insight into the fashion industry´s negative environmental impact in 2017. A new law was founded to alert the fashion consumers of the negative effect of the shopping bags, especially made with plastic. In association with the new law, an organization, naming One Bag Habit was created. This led the fashion consumers to think extra before deciding to consume a shopping bag when they made a purchase of fashion item. Due to One Bag habit, fashion consumers now avoid from consuming shopping bags because of environmental aspects. The reluctance to consuming a shopping bag in addition to the fashion purchase has decreased yet impacts on the actual fashion consumption have not changed. Previous research has identified an attitude-behaviour gap between how fashion consumers value sustainable products and their actual behaviour in accordance with these values. This has led to this paper highlighting how this contrast is formed between consuming fashion products and refraining from the shopping bags because of environmental reasons. This study has a textile management approach, which means that the study is primarily aimed at companies in order to help them understand how fashion consumers value and act in different purchasing situations. This study will examine how fashion consumers consume shopping bags in relation to fashion products. The findings will contribute to creating an understanding of the created contrast between sustainable consumption regarding shopping bags and non-sustainable one regarding fashion consumption itself. Moreover, the findings will contribute to a deeper understanding of why the attitude-behaviour gap has created such a contrast among the fashion consumer. In order to understand and interpret the empirical material of this study, a theoretical model of attitude-behaviour gap was created. In addition, an understanding of how needs are created among consumers will be contributing to the formation of the theoretical framework. Furthermore, data was collected through qualitative interviews, three focus groups, and an observation. The data sample frame consisted of students from three different universities in Sweden (the Swedish School of Textiles in Borås, University of Gothenburg and Mälardalens University in Västerås). The findings of the study show that fashion companies need to be more specific when informing the fashion consumers on why and how they can act more sustainably when consuming fashion and shopping bags. In addition, the sustainable fashion products should be comparable in prices terms to non-sustainable fashion products in order for fashion consumers to act sustainable. Finally, it is suggested that the sustainable fashion products have an appealing designs in order for the fashion consumers to invest in sustainable fashion products.
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Brits, Corné. "The influence of designer paper shopping bags on consumer interest and their shopping experience." Thesis, [Bloemfontein?] : Central University of Technology, Free State, 2010. http://hdl.handle.net/11462/178.
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Thesis (M. Tech. (Graphic Design)) -- Central University of Technology, free State, 2010Good package design entails employing appropriate yet attractive graphic attributes such as colour, typography and images with which the consumer can engage. Even the name of a colour plays a considerable part in the success of a new product or brand. Consumers use graphic attributes to associate different products with different income groups, to infer the weight of products and even use it as an indicator of the perceived change in temperature resulting from the use of certain products. Consumers develop colour preferences based on associations they have formed through experience which are influenced by factors such as age, gender, culture and demographics. Colour may also affect consumers’ respond to a product and may even have an effect on their emotional state. In order for consumers to involve themselves with store brands more readily, packaging has to be updated constantly to keep packaging fresh and exciting. A shopping bag, transformed with graphic attributes into a designer shopping bag, can, just as good packaging often does, contribute to the art and science of selling a product or promoting a brand. Consumers prefer designer paper shopping bags with attractive appearances and showed a willingness to even pay for the paper bags. This study determined if consumers will actually purchase a designer paper shopping bag as opposed to just indicate a willingness to do so. Semistructured interviews with 100 subjects provived insight into consumers’ perception of the designer paper shopping bag sold at a store selling higher priced items. Designer paper shopping bags were offered to consumers for sale. Two retail stores in Bloemfontein, South Africa, participated in the study. Consumers could choose whether to buy a designer paper shopping bag or to make use of the plastic bags provided by each of the stores. Consumers prefered to rather purchase a designer paper shopping bag sold at a well-known store, selling branded, higher priced items than purchase one from a store that sells lower priced items of which the brand names are unknown to them. Consumers are more likely to pay for a designer paper shopping bag when the amount spent by them in store is relatively high. It is recommended to introduce new packaging items via marketing strategies such as “buy one get one free” and to not test a new packaging item during a recession as consumers then tend to spend less than usual. Interviewees agree that the colour scheme of the designer paper shopping bag used in the study associate well with the clothes and accessories sold in the store. Subjects suggested a few general ideas, but agree that the illustrations used on the paper shopping bag are appropriate. The majority of the interviewees state that they can read all the typography easily and that they will feel confident when carrying the designer paper shopping bag.
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Wong, Wing-sum, and 黃詠森. "Environmental levy and green citizenship on plastic shopping bags behaviours in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2012. http://hub.hku.hk/bib/B48543792.
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The Environmental Levy Scheme on Plastic Shopping was enforced in July 2009. The Levy aimed to create a direct fiscal disincentive to reduce the indiscriminate use of Plastic Shopping Bags and encourage consumers to switch to reusable shopping bags. In theory, fiscal instruments are more efficient and effective to change people’s behaviour, but its impacts towards attitude are still in question. Also, the level of green citizenship, which emphasising that people have the responsibility to protect and sustain the environment, is a good indicator to know people’s attitudes towards the environment, but the Hong Kong government tends to rely on fiscal disincentives to change people’s behaviour, Green Citizenship had never been addressed. Green citizenship is a personal commitment to learn more about the environment and to take responsible environmental action. Environmental citizenship encourages individuals, communities and organizations to think about the environmental rights and responsibilities we all have as residents of the planet Earth (Environmental Canada, 2006). This study carried out a questionnaire research to identify the policy effect that the Levy in Hong Kong have on environmental attitudes and behaviours, as well as to identify the relative impact of economic incentive versus Green Citizenship on green attitudes and behaviours. The survey was conducted from 25th April to 9th May 2012 for two weeks in the form of internet survey. The research found that the Environmental Levy Scheme on Plastic Shopping Bags affected citizens’ behaviour and attitude to reduce the use of plastic shopping bags, and also changed people’s behavioural intention to act pro-environmentally, if their beliefs are strong enough to override the disadvantages brought by pro-environmentally actions. However, the level of green citizenship in Hong Kong is still in a private level, the sense of green citizenship of the society is still weak, thus, a comprehensive education programme should be carried out by both the society (bottom-up) and the government (top-bottom) to raise the level of green citizenship of the society.published_or_final_version
Environmental Management
Master
Master of Science in Environmental Management
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Michel, Catherine. "Treaty shopping et sociétés relais l'investissement immobilier aux Etats-Unis par l'intermédiaire de sociétés holding-filiales des Pays-Bas et des Antilles néerlandaises." Lille 3 : ANRT, 1988. http://catalogue.bnf.fr/ark:/12148/cb375996404.
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Michel, Catherine. "Treaty shopping et societes relais : l'investissement immobilier aux etats-unis par l'intermediaire de societes holding-filiales des pays-bas et des antilles neerlandaises." Paris 12, 1986. http://www.theses.fr/1986PA120206.
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D'un point de vue fiscal, il est interessant d'effectuer des investissements immobiliers aux etats-unis par l'intermediaire d'une societe etrangere. Une telle demarche a pour objectif de tirer le meilleur parti des legislations nationales et des conventions fiscales existantes. Les pays-bas et les antilles neerlandaises accordent, a cet egard, un regime fiscal particulierement favorable aux societes holding financieres localisees sur leur territoire. D'autant que ces societes beneficient generalement de l'application des conventions fiscales conclues entre les etats-unis, les pays-bas et les antilles neerlandaises. Toutefois, concernant l'impot percu aux etats-unis, les avantages fiscaux ont ete sensiblement reduits - a la fois par la recente legislation fiscale immobiliere americaine (firpta) et par l'accentuation du controle, aux etats-unis, du "recours abusif aux conventions fiscales " (treaty shopping). Cette etude a pour objet de faire le point de la situation. Elle tente de signaler les nouveaux pieges fiscaux qu'il convient d'eviter, ainsi que les "creneaux fiscaux" decouverts, ou construits, par une strategie fiscale internationale reajustee, mais toujours bien fondee sur le recours a des societes etrangeres des pays-bas et des antilles neerlandaisesForeign investors may find it advantageous to organize a foreign corporation to own their interests in us real estate. Such an investment is planned in order to enjoy attractive local law as well as incentive tax treaties. In this purpose, it is particularly useful to incorporate a base company in a tax haven (netherlands antilles) or in a home country which provide favourable tax treatment for holding companies (netherlands). In this way, investors may also attempt to get profit of the tax treaties signed between the netherlands, the netherlands antilles, the united-states. However, us tax opportunities have been reduced substantially by the dispositions of a new statute (firpta) and the growing us hostility against treaty shopping. Accordingly, tax planning for foreign investment in us real estate has been elevated to a higher and more complicated level than before. The purpose of this thesis is to point out several planning considerations which may reward further attention by the investors who use netherlands or netherlands antilles companies, as well as to indicate tracks that they may be wish to avoid
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Junior, João de Araújo. "Estudo da degradação parcial de filmes de blendas de poli(tereftalato de butileno-co-adipato de butileno) e poli(ácido láctico) no processo de compostagem doméstica." Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/3/3133/tde-10112016-101541/.
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Neste trabalho, foram estudadas blendas de poliésteres sintéticos e de fonte renovável - poli(tereftalato de butileno-co-adipato de butileno) - PBAT e poli(ácido láctico) - PLA, respectivamente, utilizados em sacolas de supermercado. Amostras destes materiais foram pesadas e enterradas em solo simulado por quatro meses para simular uma compostagem tradicional. As amostras foram então analisadas por Calorimetria Exploratória Diferencial (DSC), Termogravimetria e Termogravimetria Derivada (TG e DTG, incluindo uma Análise Cinética não isotérmica comparativa com sacolas de PE aditivadas com agente pró-degradante, Espectroscopia Vibracional Raman com Transformada de Fourier (FT-Raman), Difração de Raios X e Cromatografia de exclusão por tamanho. Embora não tenha havido perda de massa significativa no período do envelhecimento por compostagem tradicional, foram constatadas importantes alterações estruturais nas amostras, tais como a redução nas energias de ativação (Ea) para os processos de decomposição térmica, a redução na intensidade da banda relativa ao estiramento da carbonila presente nos poliésteres e também uma drástica redução da massa molecular dos polímeros. Em paralelo, a aceleração do processo de biodegradação com Vermicompostagem foi investigado, com resultados bastante promissores, incluindo a degradação total da amostra após um tratamento prévio de exposição à luz solar.In this study, blends of the synthetic polyester poly(butylene adipate-cotherephtalate) - PBAT - and the natural one poly(lactic acid) - PLA - used as biodegradable plastic shopping bags were studied. Samples of these materials were weighed and buried in simulated soil for four months to simulate domestic composting. These samples were then studied by Differential Scanning Calorimetry (DSC), Thermogravimetry (TG, including a comparative non-isothermal Kinetic Analysis with PE shopping bags containing prodegradation agents), Transformed Fourier Raman Vibrational Spectroscopy (FT-Raman), Wide Angle X-Ray Diffraction (WAXD) and Gel Permeation Chromatography (GPC). It was observed that even though there was no significant mass loss in the period of the ageing when using conventional home composting, important structural changes were detected in the samples, such as the reduction of activation energies (Ea) for the thermal decomposition processes, the reduction of intensity of the peak associated with the stretching of the carbonyl present in both polyesters and also a dramatic decrease in molecular weights. In parallel, the acceleration of the biodegradation process with vermicomposting was investigated, with very promising results, including the total disintegration of the samples when submitted to a previous treatment of sun light exposure.
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Chen, Hsin-Yin, and 陳信穎. "A Research on Green Designing and Art Deco Style Applied to Shopping Bag." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/86764297303865694050.
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碩士銘傳大學
設計創作研究所碩士班
98
Due to the development of technology, it causes many environmental problems, such as global warming, greenhouse effect, and the ozone layer crack, etc. In order to protect the Earth, consumers pay much more attention to environmental issues in recent years. This study aims at arousing people’s concept of environmental protection (ECO-mind) through using reusable shopping bags. ECO, an abbreviation of ecology, is intended to protect the Earth. This study mainly uses methods of probing literatures and questionnaire survey. It not only explores norms, styles, patterns, colors, shapes of green design applied to graphic design and materials of shopping bags, but also analyzes features and fundamental structure of Art Deco style. The study of design shopping bags based on Art Deco style elements. Natural environmental elements are the major source of this design; “art d-ECO” is the main topic of this study. Therefore, Art Deco style and ECO concept are integrated and applied to the whole study. On the basis of a series of three positive impressions, Life, Hope and Growing, the design of shopping bags adopts several natural concepts and the emphasis of the importance of our environment.
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CHENG, CHEN WAN, and 陳婉睜. "An Analysis and Assessment of Green Design and Development for Shopping Bag of Environmental Protection." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/17784473740156557383.
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碩士大葉大學
設計暨藝術學院碩士班
98
It’s now a trend to do one’s part to retard the global climate change by changing some daily habits. The issue of overusing plastic bags has been getting more and more important recently, so almost all the countries are promoting the use of environment protective bags. Therefore we must ensure that all the environment protective bags are produced through the low carbon emission process. So we have to pay attention to if the production precess is reach the low carbon emission standard so that we can continue to make the effective carbon reducing program. Material, production, usage and recycling because the four factors are the crucial elements of correct production of environmetnt protective bags. I start ed my research from improving the influence of Life cycle to accomplish the goal of designing long lasting production. And the low carbom emission practice is the origin of long lasting product. My research is focus on the experiment and discussion of low carbon emission. Take the design and research on environmental protective bags for example, adopt polyeste to be the main part of the material to make environment protective bags, and use Material cycle、Energy use、Toxic emissions Assessment Matrix to reach the requirement of low carbon emission and beginning of long lasting product. I adopt delphi methodand interview experts to analysis the essential elements of design and produce energy conserve and low carbon emission produce. The environment protective bags should be carefully designed and manufactured to enhance its value and reduce the damage to our environment.
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Tucker, Norel G. "Beyond the disposable plastic grocery bag : the opportunity of bagless retail as seen through the lenses of morality, economics, and the environment." 2010. http://hdl.handle.net/10170/398.
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This paper has attempted to accurately assess the impact of the disposable plastic
grocery bag on the planet. Based on the research findings, it has been concluded that
disposable plastic grocery bags are not a necessity, are not justifiable on many reasonable
grounds, are costly, and are a toxic detriment to our health and our environment. The
distribution of an educational executive briefing package attempted to influence retailers
to avail of the opportunity (outlining potential profit, corporate image, and environmental
benefits) of going bagless at the checkout, and to cease the use of disposable plastic bags
in favour of the non-woven, polypropylene green bag. A shift to this reusable green bag
appears to represent an important and effective interim measure towards more noble and
sustainable living. Throughout this paper, the disposable plastic grocery bag will be
considered through the lenses of morality, economics and the environment.
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Pieterse, Cornelia. "The potential of packaging to strengthen brand equity in female apparel retail stores." Diss., 2014. http://hdl.handle.net/2263/41118.
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This study aimed to determine the potential of packaging to strengthen brand equity in female apparel retail stores. A field experiment was conducted in the Tshwane metropolitan - a key political, economic and urban area in South Africa - to investigate the potential of packaging to be acknowledged as an additional element of the marketing mix in terms of its influence on consumers’ perceptions of the service offering of retailers and their brand equity. The study was done in the context of an emerging economy, where international clothing brands have infiltrated the market and become widely accessible in recent years. The data was collected by using convenience sampling methods, and the self-completion of a structured questionnaire after respondents acted as mystery shoppers at a Single Brand Retailer (SBR) and a Department Store (DS) that carry the same footwear brand in a major shopping centre in this metropolitan. The SBR offers consumers a branded high quality canvas tote bag after purchase, whereas the DS offers a generic plastic bag irrespective of the type of purchase or the price paid. Willing females, all final year students at the University of Pretoria (n =103) were divided in two groups. Individuals visited the two retailers according to a schedule compiled by the researcher. One group visited the SBR first, followed by the DS. The other group did the task in the reverse order. Data analysis involved descriptive statistics, exploratory factor analysis, specifically Principle Component analysis using PROMAX and PROCRUSTES rotation for the two scales that investigated the service offering and brand equity respectively, Means, Standard deviations, Cronbach’s Alpha as well as paired and non-paired 2-tailed t-tests. This study confirmed the potential of secondary packaging as an independent element of the marketing mix in the branded clothing retail industry. The packaging construct dissociated it from the construct ‘Product’ as the literature suggests, which confirms that marketing elements adapt over time and that these changes have to be acknowledged in retail. Respondents generally had a less favourable instore experience in the DS compared to the SBR. The packaging format of SBR was also evaluated more favourably, which enhanced perceptions of the overall service offering. This suggests that respondents’ less favourable evaluation of the less prestigious packaging offered in the DS, is partly to blame for the lower overall evaluations of the service offering of the DS. Packaging also contributed/enhanced brand equity as consumers’ perceptions of the packaging formats – irrespective of whether it was a SBR or a DS – positively contributed to consumers’ perceptions of the brand equity of the retailers that they visited. The contribution of packaging towards brand equity was mostly more prominent than the contribution of other marketing elements such Advertising and Promotion. An order effect was noted. Respondents who visited the DS first, were significantly more impressed with the SBR. Those who went to the SBR first, seemed more forgiving and evaluated the service offering and the brand equity lower compared to the SBR but nevertheless evaluated it more favourably than the group that patronized the DS first. Packaging does not seem to relieve post purchase regret. Respondents were more regretful after their SBR experience. Several explanations may be used to explain this and future studies are envisaged to expand the findings.Dissertation (MSc)--University of Pretoria, 2014.
gm2014
Consumer Science
unrestricted
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Lai, Yen-Ying, and 賴彥穎. "A Study on Consumer Preference of the Derived Products of Kaohsiung MRT Public Art and Design of lenticular Shopping Bag, Dadong Station and Daliao Station Taken as Examples." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/55318334901639683874.
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碩士樹德科技大學
應用設計研究所
97
The MRT Dadong Station and Daliao Station are two of the main stations connecting Kaohsiung City and Kaohsiung County. The MRT system not only brings in a large crowd of people, but also creates new opportunities for Dadong and Dalio areas. Due to rapid development, these two areas, originally not over-developed and still with their simple and unsophisticated nature, start to appear an urban-rural mix situation. Hence, when professors Ming-Te Lu and I-Fen Kuo set up the public artworks for Dadong Station and Daliao Station, their main concern is how to present the issue that human beings and the natural ecology can coexist together. Through a large-scale ecological theater, they used the figures of animals and plants, large 3D sculptures with the application of simulation and mimicry skills, as well as the complex techniques such as flip, overlapping reflection and jump cut of grating works to exhibit the geographic and humanistic features of these areas. Their attempt is to try to draw people’s attention and to motivate people’s retrospective outlook. Based on the request of the Kaohsiung Rapid Transit Corporation, Professor Lu and Professor Kuo proposed 18 derived products with local ambiance which were inspired from the MRT public artworks at the Dadong and Daliao Stations. Market survey was conducted to better understand who are in the major consumption group. According to the survey, people who are within 7 to 14 years of age, within 30 to 50 years of age and over 70 years of age are in the major consumption group. Those who are within 7 to 14 years old prefer unique stationery and daily life products. Those who are within 30 to 50 years old prefer to shop for their children or jobs. So, practical, unique and medium price products with collection values, including stationery and daily life products as well as apparel would be their favorite. Those who are over 70 years old prefer peripheral products with historical and cultural characteristics. All the 18 products contain the market values for development, but interviewees reflected that the product prices are too high. Consequently, under the premise of giving consumers the shopping bag for free, the grating-made shopping bag designed by this study would enhance the products’ added-value. The design concept of the shopping bag for the peripheral products of the public art at Dadong and Daliao Stations is mainly an extension of the “ecologic theater”. The hand drawings by Professor Lu and the figures of animals and plants representing the ecology of Dadong and Daliao areas are the picture elements extracted from the public art. The grating flip effect is utilized to exhibit the design topic: a person traveling or residing far away from home is now going home in glory. Nevertheless, the gorgeous bag carried by this competent person is still full of the memory and love to the hometown. With the application of flip and overlapping reflection techniques, the gratings create a disposition effect between the real and virtual worlds. From these illusionary changes, it seems that people can see through the bag which indistinctly reveals what is inside: the abundant memory and love to the hometown. Under the changes in space and time as well as the difference between memory and reality, the design of the shopping bag responds to the rapid changes and transitions demonstrated by the public art at the Dadong and Daliao Stations. And its main purpose is to try to awaken people to care for the local environment and ecology.
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Chen, Chun-kai, and 陳君凱. "A study of consumers'' use of shopping bags at hypermarkets." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/65125953329112559403.
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碩士國立中山大學
公共事務管理研究所
92
In order to cut down the overuse of plastic bags, the Taiwan government had implemented a restriction policy for the use of plastic shopping bags. Under this policy, hypermarkets, department stores, supermarkets and many other stores are prohibited from offering free plastic shopping bags. They can only sell them. Meanwhile, since their goods are cheap, various, and many hypermarkets have become a main shopping place and the kind of store where Taiwanese spend most of their money. This study was aimed to find out the variables affecting shoppers’ bag-use behaviors—which included bringing one’s own bag and requesting bags from the salesperson—at hypermarkets. A bag-use model was proposed for these variables. It included six variables and was based on Hines, Hungerford and Tomera’s (1986) model of responsible environmental behavior and Cheng’s (2004) integrated model of environmental behavior. The variables were environmental concern, environmental responsibility, attitude toward the behavior, self-efficacy, response efficacy and situational factors. Results showed that the bag-use model could predict both kinds of environmental behaviors (Nagelkerke R2 = .68, .60). Self-efficacy was the main variable that determined whether shoppers would bring their bags to shopping, whereas situational variables determined whether shoppers would request bags from the salesperson. Implications of these results and suggestions for the authorities were discussed.
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Ching, Chan Yu, and 詹矞晴. "A cognitive study of applying text in designing protable shopping bags." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/61263156167902932071.
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碩士國立臺灣藝術大學
視覺傳達設計學系
96
Packing design has been becoming an important research subject of studying in impressing brand image on customers and catching their eyes. One kind of simple, but effective packing design, using text as its major design element to convey brand image, applying on a variety of currently famous brands, is becoming a more and more popular trend. This paper, by using packages with brand designed primarily in text, is intend to study customers’ preferences to text image. Firstly, a survey was conducted to understand their subjective preference, and then analyses the result statistically. Secondly, the results were used as the input data to Multidimensional Analysis of Preference Data (MDPREF), branched from Multidimensional Scaling analysis (MDS), to derive the customers’ image perception space, and then the attributes of customers’ preferences were discussed. The results of the subjective evaluation can be summarized as follows: (1) the appearance of the concise pictures and letters with the eyes-catching are more popular. (2) Bigger letter layout and typeface are easily to be recognized as the “word-reading”. The smaller typeface with horizontal lines is recognized as “picture-discrimination”. (3) The importance rank of the design of the shopping bag for the consumers is: (a). picture designing, (b) paper quality, (c) brand words, (d)color, and (e) activities promotion. (4) The consumers notice other person’s shopping bag and evaluate the person’s taste through the appearance of the shopping bag. (5) The quality of the shopping bag appearance affects the consumers’ desire that reuse the bag. (6) The design of packing appearance by using the ideogram benefits the brand of the shopping bag noticed in short time. (7)Most of the recognition of the brand impressions by using the ideogram packing is positive. (8) The shopping bag with English letters helps to stimulate the consumers’ shopping desire and they feel the shopping bag has higher quality comparing with others. Using the Chinese words doesn’t have such effect. (9) The design style of the ideogram can most present “high price commodity”. Such commodities in order are cosmetics, life commodity, and food and beverage. The results of image perception are as follows. (1) The image features can be separated in “feeling attributes” and “design expression attributes.” (2) For the feeling attributes, the consumers’ preference attributes can be separated in three dimensions: rational-emotional, tradition-modern, and classic-fashion. (3) For the design expression attributes, the attributes of ration, modern and classic belong to “ideogram”. The attributes of emotional, traditional and fashion belong to “figure and text combination.” The attributes of emotional, modern and fashion belong to “variation layout.” The attributes of emotional, traditional and fashion belong to “special pattern.” The attributes of emotional, traditional and fashion belong to “pattern and text.” The attributes of emotional, modern and fashion belong to “personality illustration.” (4) “Ideogram” is most can present vogue elegance, concise and clear attributes. “Variation layout” presents the interest, alertness and emotional image. Using the “special pattern” to be the appearance expressing style can most show the effect of the provinciality. Key word: Text image, packaging design, customer perception,visual style, shopping bag.
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Chou, Ching Hsien, and 周沁嫻. "A Study of Consumers’ Behavioral Intentions to Bring their Own Shopping Bags." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/93173411145387160169.
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碩士淡江大學
國際企業學系碩士班
104
As the concern of environmental issue is increasing, the act of conservation and green behavior has been widely promoted. This study aims to examine consumers’ intentions to bring their own shopping bags when grocery shopping (called “BYOB”). Influencing factors in regard to BYOB intention were derived from the General Theory of Marketing Ethics and the Theory of Planned Behavior literature. A model has been proposed and validated using surveys of 601 consumers. The findings suggested that deontological and partial of teleological evaluations were related to attitude, subjective norm, and perceived behavioral control. Additionally, this study contributes in providing insights for applying general ethics and theory of planned behavior to explain green consumer behavior. The results of this study provide governments with a more effective policy to increase green behaviors. Implications and research limitations are discussed at the end.
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Zhi-hong, Lo, and 駱致宏. "Consumer Values And Perceived Quality Will Be Used For Shopping Bags Of The Study." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/p2amb2.
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碩士國立高雄應用科技大學
財富與稅務管理系碩士在職專班
106
The purpose of this study is to explore the relationship between consumers' values and perceived quality of environmentally friendly shopping bags. The research method is to facilitate the sampling method. The researcher conducts questionnaires and surveys in a sample survey. A total of 120 questionnaires , Research tools include: In this study, we describe the statistics, reliability analysis, independent sample T test, single factor variance grade analysis, Pearson product difference correlation analysis and the analysis of the hypothesis. Multiple regression analysis and other methods to detect and understand the consumer based on different groups on the shopping bags of the values, perceived quality of the relevance. The results show that different social and economic background for the value of shopping bags with some significant differences. Its values and perceived quality have predictive ability and positive influence, and there is also a correlation between each other. Based on the research results, it is suggested that the relevant units should pay attention to the importance of the consumers, and the demand is the fundamental of the service industry. The results of this research are the reference of the relevant strategies for the marketing strategies of different consumers' perceived quality.
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WU, CHIU-CHUN, and 吳秋君. "Applying Internet Information and Environmental Experience on Environmental Education:An Action Research on Plastic Shopping Bags Using." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/sw25qw.
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碩士大葉大學
資訊管理學系碩士班
107
Through the process of the action research, the purpose of the paper was to discuss whether the club members' environmental literacy and the researcher's professional development promoted after the implementation of both environmental education on the issue of plastic bag pollution, on which the researcher applied internet multimedia information, and the experience activities concerned plastic reduction. The research subjects were 26 students from a mix-grade club in a school of Ping-tung. According to the instructional objectives, the researcher divided the curriculum into three phases, which included the phase of knowledge building, the phase of experience activities, and the phase of task of plastic reduction promotion, in order to teach the club members to notice the facts of plastic bag pollution, to realize its harm and influence, and to participate the movement of reducing plastic bags. The data collected were worksheets, students’ reports, interviews with students, the observation and reflection journals, and feedbacks from students. The results show that building knowledge is essential and important for the implementation of environmental education, which helps the club members cultivate environmental literacy and make them in connection with actual actions. In addition, the experience activities improve their sensing capability and reflection, and inspire their inner intention of action. The teacher hope the members can keep reducing plastic bags, and the members should be asked to make their behaviors into a habit. The researcher not only got the abilities of using internet information and planning experience activities better but importantly got more faith and confidence in this research.
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王懷德. "An Argument Analysis of Policy Making of Restricted Use Policy on Plastic Shopping Bags and Disposable plastic Tableware." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/69821594447411726338.
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Wu, Jian-Shing, and 吳建興. "A Study on Consumers with Self-Prepared Shopping Bags in Taipei – an Application of the Theory of Planned Behavior." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/07755034975765957921.
Full textAbstract:
碩士臺灣大學
森林環境暨資源學研究所
95
The purposes of this study were to test the applicability of the theory of planned behavior (TPB) to the behavior of consumers’ bringing their own shopping bags in Taipei, and to find out the key influencing factors of the behavior. This research first established a behavioral model and designed a questionnaire through reviewing literature and TPB; then conducted random surveys at various locations including convenient stores, warehouses and supermarkets in Taipei. To fit the behavioral model with the observed data, this study employed the linear structural relation of structural equation modeling to examine the goodness-of-fit of the behavior of consumers’ bringing their own shopping bags in Taipei. The influencing factors such as the attitude towards the behavior, subjective norm and perceived behavioral control indicated by TPB model on this behavior were also explored. The statistical analysis of the 319 valid questionnaire data revealed that the application of TPB has an overall good fit. It suggested that this theory has sufficient explanatory power regarding the influence model of this behavior. Among various factors, the perceived behavioral control, such as: consumers’ habit of recycling, promotion of environmental policy, cost reduction and repeat utilization of bags, had most significant influence. The influence of attitude towards the behavior, such as: considering bring their own bag as more convenient, good for the life education, not wanting to increase the amount of trash, wanting to reduce environmental pollution, and not wanting to waste bags, also had significant influence. The statistical analysis also showed that subjective norm was not a significant influencing factor.
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Yueh-Chan, Tsai, and 蔡岳展. "Policy Marketing in Taiwan: A Case Study of Restricting the Use of Plastic Shopping Bags and Disposable Plastic Tableware." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/03348751783896391855.
Full textAbstract:
碩士義守大學
管理科學研究所
92
Abstract Since Philip Kotler broadened the concept of marketing in 1969, marketing has become an interesting field that covers the profit sector, non-profit sector and the public sector. The recently burgeoning “social marketing” has been covering both the non-profit sector marketing and the policy marketing. However, due to the particular organizational characteristics, legal authority, implementation aspects and sources of budget of the public sector, this study attempts to set up a distinct policy marketing model from the social marketing. This study is firstly based on the development of “marketing” through a documentary study from which three dimensions of policy marketing are articulated: 1) government agent resource integration; 2) social environment resource integration; 3) integrated marketing communication. In addition, this study makes use of the policy of “Restricting the Use of Plastic Shopping Bags and Disposable Plastic Tableware” as a case to elaborate the above model. The research of the case is firstly based on the data analysis of secondary materials and various interviews with government officials. A nationwide purposive sampling survey was also conducted to probe the effect of marketing instruments of the policy. This study concludes that: 1) the policy marketing can be adopted to assist in the public policy making and implementation; 2) policy marketing can help enhance the public recognition of policy, and improve the public attitude and satisfaction towards policy; inspection and penalty can serve a supplementary measures to policy marketing to redirect the public behavior; 3) integrated marketing and methods and tools are the most effective to diffuse public policy information.
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Chunyingchang and 張純瑛. "The Study in Public Environmental Attitude and Behavior of The Policy, "Restriction in Use of Plastic Shopping Bags", in Taichung." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/42335695875321453037.
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碩士國立彰化師範大學
地理學系
92
Abstract The policy - Restriction In Use of Shopping Plastic Bags, has been executed for two years in Taichung. In this thesis, the environmental attitude and behavior for this policy are studied among the public in Taichung. According to the pre-works of literature, some proposed cognitive, affective, personality, life-experience demographic behavior motivation and intention variables, are put into the factors of table to use of considering mutual influence and relation. In our research, we take account of some aspects about environmental attitude and behavior: a. The environmental behavior of the female is better than the male. It is because that the female care more about the economy than the male, and thus the less plastic shopping bags are purchased by the female in our inquiry locations. b. In the age observation, the more aged testees belong to locus of control by yourself while the younger belong to locus of control by environment for the environmental attitude. c. Those people with not higher educational background mostly believe that the environment can be improved through personal effort. d. It will be less sensitive to the environment for the people on the highest and lowest income, and, the former are more pessimistic and lower locus of control by yourself compared with others. e. The single testees’ environmental behavior in recyclable is not well like as the married; moreover, the married testees will behave better if they have kids. It is highly agreed within the testees about the cooperation with the policy can reduce the environmental pollution. People also think that the environment can be improved and they are optimistic for this strategy. However, as to the insufficient advertisement of "Restriction in Use of Plastic Shopping Bags" policy process, the policy is not evident enough for the public realization. We can find that in these stores, which are restricted by the"Restriction in Use of Plastic Shopping Bags" policy, including hypermarkets, convenience stores and ones with shop front, people use self-bags most in the hypermarkets; half and half in the convenience stores; the lowest using rate of self-bags in the stores with shop front. Nevertheless, in those stores which are not restricted by the policy, e.g., traditional markets and night markets, the lower using rate of shopping bags than restricted stores reveals that lesser people with self-bags in these locations. By the results in our research, we can conclude that the public behavior in cooperation with the policy varies with different environment, and it also indicates the pending problem in this policy in Taichung.
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CHANG, LAN-TING, and 張嵐婷. "Strategic Management in Public Sectors:A Case Study on the Restricted Use Policy on Plastic Shopping Bags and Disposable Plastic Tableware." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/12020877562492884738.
Full textAbstract:
碩士國立臺北大學
公共行政暨政策學系
94
The purpose of this research is mainly to discuss and explore the possible execution mode and efficacy of strategic management in public organizations. In recent years, there is an obvious trend that the public organization is under the influence of enterprise organization. In the meanwhile, lots of people gradually pay more attention on the problems of policymakers or public managers how to use and practice the concept of strategic management in public organization. Through article review and research, we can find that Mark H. Moore first introduced the concept of strategic management in government. He also clearly defined the idea of “strategic triangle” in 1995. Strategic triangle is, so to speak, VCS (Vaule-Capacity-Support), public managers must find a way to integrate politics, substance, and administration. In order to gives us a comprehensive understanding of strategic management, especially how to actually successful use such concept in public sectors, this thesis focuses on literature review, theory test, and case study. First, the author uses “strategy triangle,” which claims by Mark H. Moore, as an analyzing framework to introduce and explain strategic management how to play an important role in public sectors. Besides, the author insists on the “leadership element” to strengthen and support Moore’s past viewpoints. Then, this thesis attempts to use the concept of strategic management to discuss and analyze Taiwanese government’s current policy, “the restricted use policy on plastic shopping bags and disposable plastic tableware.” Final, the author generalizes lessons and experiences come from the policy analyzed and studied. In addition, the author also tries to make conclusions about the challenge and efficacy of strategic management in public organizations and thus tries to offer some guidelines for policymakers.
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Hui, Hung Chien, and 洪千惠. "Research of the policy changes of the Restricted Use Policy On Plastic Shopping Bags & Disposable Plastic Tableware－the view of Advocacy Coalition Framework." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/89763477105293623626.
Full textAbstract:
碩士國立臺北大學
公共行政暨政策學系
94
This research is mainly to carry on the discussion to that policy changes course. The author attempts to explain and distinguish this policy changes course with the ACF（Advocacy Coalition Framework） of the third generation of combining type. Study the purpose and hope to achieve the following several points: 1. Use ACF to explain the interdynamic of this secondary system of policy 2. Find out faith system and policy broker in the secondary system of the policy 3. Find out the factor influencing this policy changes Research methodology include literature review and in-depth interview. In-depth interview is to rely mainly on ' Key-case Sampling ' while making ' Snowfall Sampling ' subsidiary to visit the target. The study shows that this policy changes course is influenced by the alliances of different positions deeply. This research points out that influences the main factors of policy changes to be to support the push of the alliance and the leader's attitude.
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Lee, Yung-heng, and 李永恆. "The Study on Policy Marketing of Government in Taiwan－A Case Study on "The policy of Restricting Use of Plastic Shopping Bags and Disposable Plastic Tableware"." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/39673541567169497692.
Full textAbstract:
碩士國立臺灣師範大學
政治學研究所在職進修碩士班
93
Abstract The Purpose of this research is to survey the marketing strategy utilization way of the public policy and to seek for the most effective marketing methods and tools to provide recommendations toward the further public policy making and implementation. In this study, the researcher makes use of the policy of "Restricting the Use of Plastic Shopping Bags and Disposable Plastic Tableware" as a case to survey the effect of marketing instruments of the policy implement through the populace's Views of point First, based on the historical documents to discuss the basic concepts and fundamental theories of the development of marketing, from the views of Business marketing, Social marketing to Policy marketing. Secondly, it is to understand how different the opinions and the attitudes of the populaces about RUPS BDPT are. Finally, based on the results of this study, the researcher submitted recommendations of improving the public policy to the government. The researcher used a research tools-questionnaire of the opinions, attitudes and satisfaction of the populace about the RUPSBDDT to survey the effect of diverse marketing strategies of the public policy. Data was statistically analyzed in methods like frequencies, percentages, T-test and one-way ANOVA, The major findings are as follow： 1. The Government should build a long-term, succeeding system to maintain the policy implement in spite of the administer alternation while the process of the policy implement. 2. To keep performing the succeeding propagandas on the purpose to educate the general public to be familiar with the policy. 3. Collaborating with other departments in the government to make sure of the success of carrying out the policy. 4. To consider the policy seriously strategies as one of the most important factors in carrying out a public policy. 5. Adopting high-efficient marketing strategies as models when carrying out the government’s public policy.