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Kumar, Shefali. "Consumers' Behavioral Intentions Regarding Online Shopping." Thesis, University of North Texas, 2000. https://digital.library.unt.edu/ark:/67531/metadc2634/.
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This study investigates the consumers' intention towards Internet shopping. The Theory of Planned Behavior is used to predict behavioral intention (BI), which is a function of attitude, subjective norm, and perceived behavioral control (PBC). The effects of demographic and personal variables on BI are also examined. Data analysis (n = 303) indicates that attitude, subjective norm, perceptions of behavioral controls, and previous purchases are significant predictors of behavioral intention. Product/Convenience, Customer Service (attitude factors), Purchase and Delivery, Promotional Offers, Product Attribute (factors of PBC), subjective norm, hours spent online, money spent online, and previous purchases discriminate respondents of high BI from low BI. Behavioral intention of shopping online is highest for Specialty Products followed by Personal, Information Intensive, and Household Products.
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Cheung, Jenny. "Exploring consumers' experiential responses and shopping intentions toward visual user-generated content in online shopping environments." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/exploring-consumers-experiential-responses-and-shopping-intentions-toward-visual-usergenerated-content-in-online-shopping-environments(d1f610ba-418f-43b1-9e6a-68f43dc38ec0).html.
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The purpose of this study is to explore online consumers' experiential response towards visual user-generated content in online shopping environments for fashion online shopping. The Stimulus-Organism-Response (S-O-R) framework has been widely used in online shopping environment studies to examine the effect of website attributes on online shoppers' internal affective and cognitive states, and shopping behaviour (Kawaf and Tagg, 2012). Recent literature in the field proposes a more holistic approach towards online experiences (e.g., Pentina, Amialchuk, and Taylor, 2011) which is conceptualise to mediate the relationship between website attributes and behavioural responses. Consumer experiences are considered to be a critical concept in consumer behaviour and marketing for understanding consumers and to create competitive advantage in online retailing (Schmitt, 2010). Building on existing online shopping environment research, the study conceptualises online experiences for fashion online. This study seeks to investigate online consumers' experiential responses (aesthetics, relational, emotional, Flow experience and interactivity) towards two visual user-generated stimulus: (1) Looks - photographs of individuals modelling their own fashion, and (2) Outfits - digital collages displaying an assortment of products centred around a theme. They are both features which have been created by community members in an online social shopping community, ASOS Fashion Finder. The context of this study was exploratory and utilised a mixed methods approach where 13 photo-elicited interviews (PEI) with female online shoppers of ASOS, aged 18-34, were conducted to identify and understand consumers' online experiential responses and online shopping intentions towards the two visual stimulus. Using the same sample criteria, an online survey with 555 responses was also conducted to measure and test relationships between consumers' experiential responses and shopping intentions. The results of this study provides insight to the experiential states of fashion online consumers for online retail marketing, and contributes knowledge to research literature and theory on online shopping environments and customer experiences.
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Broekhuizen, Thijs Lennart Jaap. "Understandig channel purchase intentions: measuring online and offline shopping value perceptions." [S.l. : [Groningen : s.n.] ; University Library Groningen] [Host], 2006. http://irs.ub.rug.nl/ppn/291151698.
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Cole, Larinda L. "The Effects of Visual and Written Fit Information on Plus-size Women's Perceived Fit Risk, Purchase Intention, and Loyalty intentions in Internet Apparel Shopping." Thesis, Virginia Tech, 2009. http://hdl.handle.net/10919/31397.
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Within the last few years, retail sales have averaged an annual growth of about 4% with electronic commerce retail sales averaging an increase of over 20% per year (U.S Census Bureau, 2008). The e-commerce retail sector of apparel, accessories, and footwear reached $18.3 billion in sales and ranked as a top selling category (Shop.org, 2007). A growing apparel market with strong buying power is the plus-size clothing industry with approximately $32 billion in sales in 2005, and an average of about a 10% growth rate each year (Yadegaran, 2006). Despite the growth in the industry, little empirical research has been conducted regarding plus-size Internet apparel shoppers. Additionally the field lacks research that focuses on garment fit for the plus-size market.The purpose of this study was to examine the effects of product presentation factors, visual fit information (size of model photographed) and written fit information (fit related product description), on plus-size womenâ s perceived fit risk, purchase intention, and loyalty intentions in Internet apparel shopping. This study employed a 2 x 2 between subjectsâ factorial design: visual fit information (plus-size model vs. non plus-size model) by written fit information (more elaborate vs. less elaborate). Four mock web pages were created to closely mimic the design of a true plus-size Internet apparel retailer. Each web page presented a model wearing the same dress for plus-size women and a written product description. The stimuli consisted of an identical dress in color and style, presented on both a plus-size model and a non plus-size model, and similar written fit information with more detailed information about garment style, garment dimensions, and fit editorial presentation for more elaborate stimuli. One hundred fourteen women between the ages of 19 and 64 participated in this study for incentives such as a free plus-size apparel gift-card, using snowball sampling method.
Using descriptive statistics, multivariate analyses of variance and univariate analyses of variance, the present research showed (1) no main effects of visual fit information on perceived fit risk, purchase intention, and loyalty intention, and (2) no main effects of written fit information on perceived fit risk, purchase intention and loyalty intention. The study added valuable empirical findings to the literature on the relationship between fit related information and perceived fit risk, purchase intention and loyalty intention among plus-size Internet apparel shoppers.
Master of Science
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Noh, Mijeong Warfield Carol L. "Consumers' prior experience and attitudes as predictors of their online shopping beliefs, attitudes, and purchase intentions in a multichannel shopping environment." Auburn, Ala, 2008. http://repo.lib.auburn.edu/EtdRoot/2008/FALL/Consumer_Affairs/Dissertation/Noh_Mijeong_24.pdf.
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Wynn, Amanda. "An Investigation of the Contributions of Gender, Shopping Orientation, Online Experience, and Website's Interactive Features to Consumers' Intentions to Engage in Apparel E-commerce Shopping." NSUWorks, 2009. http://nsuworks.nova.edu/gscis_etd/340.
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E-commerce has experienced exponential growth within the last few years. The rapid growth of e-commerce has created a need to improve consumer acceptance and the consumer's intention to engage in e-commerce. Female consumers have yet to embrace e-commerce as readily as male consumers. Differences between male and female consumer shopping behavior were examined.
This study developed and empirically tested a model to predict the consumer's intention to engage in apparel e-commerce shopping based on the constructs of gender, shopping orientation, online experience, and Website's interactive features. Male and female U.S. consumers age 18 and older were surveyed to determine their intention to engage in apparel e-commerce shopping. A total of 240 responses were received. After the pre-analysis data screening, a total of 216 responses were available for further analyses. Factor analysis was conducted by using principal component analysis (PCA) with VARIMAX rotation. The PCA resulted in four new factors including consumer shopping preference (CSP), personalization Website features (PWF), shopping environment (SE), and social interaction (SI). The statistical method Ordinal Logistic Regression (OLR) was used to predict whether gender (G1), CSP, PWF, SE, and SI have a significant influence on the consumer's intention to engage in apparel e-commerce shopping. Results of the OLR indicated that CSP was the only significant predictor of INT. A second OLR model was developed to determine the interaction effect of G1, CSP, PWF, SE, and SI used to predict the probability of INT. Results indicated the interactions of G1 and CSP, CSP and PWF, G1 and PWF, as well as SE and SI were significant predictors of INT.
Two important contributions of this study include 1) an investigation of the key constructs that contribute to the consumer's intention to engage in apparel e-commerce shopping, and 2) an investigation of the interaction effect between the key constructs used to predict the consumer's intention to engage in apparel e-commerce shopping. The investigation results provide online retailers with the knowledge of how to increase e-commerce acceptance through understanding differences in male and female consumer shopping behaviors.
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Radaciova, Romana, and Alexandra Klacanova. "To try on or send back? Shopping in post-pandemic times : Exploratory study of pandemic effects on consumer behaviour." Thesis, Umeå universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-184366.
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As the pandemic of COVID-19 is still affecting peoples’ lives in various ways, it is not surprising that it affects consumer behaviour as well. This paper focuses on the changes in consumer behaviour, more specifically on the changes in consumer shopping channel preferences due to the pandemic. Furthermore, it was of interest whether these changes are likely to be long-term, and influence consumer shopping behaviour in the corona-free future. To answer the research question: “How did the pandemic affect consumers’ preferred shopping channels, and are those changes long-term?” a qualitative study was conducted. The study consisted of ten interviews, five of which were with consumers who spent most of the pandemic in Sweden, and five with respondents who spent most of the pandemic in Slovakia. This way, the study compares the responses and thus changes in consumer shopping behaviour and channel preferences of consumers who have experienced different levels of restrictions and recommendations as a response to the pandemic. Indeed, Slovakia’s response to the corona pandemic was much more severe and included much more, longer-lasting, restrictions affecting/restricting consumer shopping. The study showed that despite the countries adopting very different responses to the pandemic, the consumers changed their shopping behaviour in a rather similar way. Most of the respondents stated that they started shopping less due to the pandemic and that they shopped more online. The main reasons for these developments were (1) reduced need for new clothing during the corona pandemic, (2) stores being closed, and/or (3) consumers trying to reduce their contact with others and keep their distance. However, when asked whether these changes in their behaviour are going to persist into the far future, the responses differed. A portion of respondents stated they will continue to shop online more than prior to the pandemic, while still shopping in traditional, offline, stores as well. Some other respondents, however, stated that they will return to in-store shopping as soon as possible. From these findings, it is clear that shopping for clothes via offline channels will still be important and preferred by many, despite the rise of technologies and online shopping possibilities. The study contributes to the literature on the corona pandemic and its effects on consumer behaviour, the field of consumer behaviour in general, consumer shopping channel preferences, channel switching intentions, omnichannel literature, and the online shopping literature.
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ERIKSSON, CAROLINA, and LUCINDA EDWARDS. "Second-hand Clothing Online : A study of Swedish consumer purchasing intentions." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18134.
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This study looks to better understand Swedish consumer purchasing intentions in the online second-hand clothing industry. This study examines factors affecting consumers’ intentions to purchase second-hand clothing online, as well as investigating how gender and a person’s general fashion involvement affects their purchasing intention.Program: Textile Management, Fashion Management
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Thombre, Avantika. "The Influence of Interactivity and Online Store Atmospherics of a 3-D Retail Store in Second Life on Consumer Purchase Intentions." Thesis, University of North Texas, 2011. https://digital.library.unt.edu/ark:/67531/metadc84289/.
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Second Life, a 3-D virtual world, has evolved as a shopping channel for both consumers and retailers. This channel of retailing offers interactive environment, allows designing atmospherics, and provides enjoyable shopping experience as compared to website stores. The purpose of the study was: (1) to identify the key features of Second Life stores and (2) to determine the relationship of the Second Life store features with consumer purchase intentions. The online survey was administered in Second Life by an external research agency, and 249 usable surveys were collected. The data were analyzed utilizing factor analysis and regression. Three key features of Second Life stores were explored in this study. These three features were: (1) interactivity via the two components of two-way communication and active control, (2) store atmospherics, and (3) shopping enjoyment. Regression analysis showed that shopping enjoyment and two-way communication (i.e., the presence of an avatar sales representative) were significant predictors of purchase intention in Second Life stores, while active control and store atmospherics did not influence purchase intentions.
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Karam, Marian T. "Facebook Brand Page: an Exploratory Study of Facebook Brand Page Attributes and Their Influence on Purchase Intentions." Thesis, University of North Texas, 2013. https://digital.library.unt.edu/ark:/67531/metadc407753/.
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This study explored attributes of a Facebook brand page (FBP). Seven variables were derived from the framework and applied to FBPs. The goals of this research were to discover which attributes contribute to a successful FBP, determine which attributes increase purchase intentions, and help marketers determine where to focus their efforts. A total of 421 surveys were gathered from men and women ages 18 and older. The methods of this research included factor analysis and multiple regression analysis. Results yielded two loading factors for the trustworthiness variable and supported hypotheses of trustworthiness increasing purchase intentions. It was also discovered that participation positively influences purchase intentions. It is advised that information content be monitored to avoid information overload.
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Rukuni, Tarisai Fritz. "Electronic service quality and customer satisfaction in South African online stores: The role of psychographics on perceptions." University of the Western Cape, 2018. http://hdl.handle.net/11394/6805.
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Philosophiae Doctor - PhDIn recent years, the South African online shopping industry has experienced remarkable growth which has attracted multi-national online stores to operate in the South African market thus creating competitive pressure for domestic online stores. Consequently, this presence of competition from well-resourced and recognisable online store brands it is critical that domestic online stores adopt measures to protect their competitive positions and to pursue competitive advantage. An adoption of a customer-centred approach focused on increasing customer satisfaction is one strategy for online stores to consider. This study had as its primary objective to develop a theoretical model of psychographic influences on customer satisfaction with electronic service quality. The associated objectives were to develop a theoretical model to (i) assess online shopping customers’ perceptions of electronic service quality, (ii) illustrate the effect of electronic service quality on customer satisfaction, (iii) measure the effect of customer satisfaction on customer behavioural intentions, and (iv) determine how customers’ perceptions of electronic service quality differ across different customer psychographic profiles. A quantitative descriptive cross sectional study was conducted to address the research objectives. Data was collected through a questionnaire from a sample of 344 South African online store customers. Statistical descriptive and inferential analyses were performed including mean values, structural equation modelling and analysis of variance. The findings included that, i) customers have negative perceptions of electronic service quality in South African online stores, ii) the constructs of electronic service quality, efficiency and contact, have a significant positive effect on customer satisfaction, iii) customer satisfaction has a significant positive effect on customer behavioural intentions, and iv) a significant difference in the perceptions of electronic service quality was found to exist among customers with different psychological profiles. Based on the study findings it is recommended that South African online stores should improve electronic service quality and apply market segmentation on the basis of customer psychological profiles in order to gain competitive advantage.
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Park, Hye-Jung. "A study of Korean consumers' behavioral intentions toward purchasing imported casual clothing and the impact of consumer ethnocentrism as an external variable : an application of the theory of reasoned action /." free to MU campus, to others for purchase, 1999. http://wwwlib.umi.com/cr/mo/fullcit?p9962551.
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Thesis (Ph. D.)--University of Missouri-Columbia, 1999.Consumer questionnaire (Appendice 4) is in Korean. Typescript. Vita. Includes bibliographical references (leaves 240-244). Also available on the Internet.
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Dai, Bo Forsythe Sandra Monk. "The impact of online shopping experience on risk perceptions and online purchase intentions the moderating role of product category and gender /." Auburn, Ala., 2007. http://hdl.handle.net/10415/1338.
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Amaro, Suzanne Fonseca. "Determinants of online travel purchase intentions: a holistic approach." Doctoral thesis, Universidade de Aveiro, 2014. http://hdl.handle.net/10773/12479.
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Doutoramento em Marketing e EstratégiaOnline travel shopping has attracted researchers due to its significant growth and there is a growing body of literature in this field. However, research on what drives consumers to purchase travel online has typically been fragmented. In fact, existing studies have largely concentrated on examining consumers’ online travel purchases either grounded on Davis’s Technology Acceptance Model, on the Theory of Reasoned Action and its extension, the Theory of Planned Behaviour or on Roger’s model of perceived innovation attributes, the Innovation Diffusion Theory. A thorough literature review has revealed that there is a lack of studies that integrate all theories to better understand online travel shopping. Therefore, based on relevant literature in tourism and consumer behaviour, this study proposes and tests an integrated model to explore which factors affect intentions to purchase travel online. Furthermore, it proposes a new construct, termed social media involvement, defined as a person’s level of interest or emotional attachment with social media, and examines its relationship with intentions to purchase travel online. To test the 18 hypotheses, a quantitative approach was followed by first collecting data through an online survey. With a sample of 1,532 Worldwide Internet users, Partial Least Squares analysis was than conducted to assess the validity and reliability of the data and empirically test the hypothesized relationships between the constructs. The results indicate that intentions to purchase travel online is mostly determined by attitude towards online shopping, which is influenced by perceived relative advantages of online travel shopping and trust in online travel shopping. In addition, the findings indicate that the second most important predictor of intentions to purchase travel online is compatibility, an attribute from the Innovation Diffusion Theory. Furthermore, even though online shopping is nowadays a common practice, perceived risk continues to negatively affect intentions to purchase travel online. The most surprising finding of this study was that Internet users more involved with social media for travel purposes did not have higher intentions to purchase travel online. The theoretical contributions of this study and the practical implications are discussed and future research directions are detailed.
A compra de viagens online tem atraído investigadores dado o seu significativo crescimento e existe uma crescente literatura nesta área de investigação. Contudo, estudos sobre o que motiva consumidores a comprar online têm sido fragmentados. De facto, os estudos existentes em grande parte baseiam-se no Modelo de Aceitação de Tecnologia de Davis, no Teoria da Ação Refletida, na Teoria do Comportamento Planeado ou na Teoria de Difusão de Inovações de Roger. Uma extensa revisão da literatura permitiu revelar que há uma falta de estudos que integram todas as teorias para a melhor compreensão da compra de viagens online. Deste modo, baseado em literatura relevante na área de Turismo e de comportamento do consumidor, este estudo propõe e testa empiricamente um modelo integrado para explorar quais os fatores que afetam a intenção de comprar viagens online. Mais, propõe um novo constructo, designado de envolvimento com social media, definido como o nível de interesse ou ligação emocional com social media, examinando a sua relação com a intenção de compra de viagens online. Foi utilizada uma abordagem quantitativa para testar as 18 hipóteses, recolhendo dados através de um questionário disponível online. Com uma amostra de 1532 utilizadores mundiais de Internet, o método de Partial Least Squares foi utilizado para verificar a validade e fiabilidade dos dados e testar as relações formuladas entre os constructos. Os resultados indicam que as intenções de comprar viagens online são maioritariamente determinadas pela atitude em relação à compra de viagens online, que por sua vez é influenciada pelas vantagens relativas percebidas e pela confiança na compra de viagens online. Os resultados também revelam que o segundo preditor mais importante das intenções de comprar viagens online é a compatibilidade, um atributo da Teoria de Difusão de Inovações. Por outro lado, apesar de a compra de viagens online ser atualmente uma prática comum, o risco percebido continua a afetar negativamente a intenção de comprar viagens online. Um dos resultados mais surpreendentes deste estudo foi que utilizadores de Internet mais envolvidos com social media relacionados com viagens não tinham maiores intenções de comprar viagens online. As contribuições teóricas deste estudo e as implicações práticas são discutidas e linhas de investigação futura são apontadas.
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Stenger, Marianne [Verfasser]. "Shopping for a better world? : a qualitative study of political intentions among Danish consumers in relation to everyday food consumption / Marianne Stenger." Flensburg : Zentrale Hochschulbibliothek Flensburg, 2010. http://d-nb.info/1018284389/34.
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Prome, Sadia Sharmin. "Impact of Social media on buying behavior of consumers in Digital Bangladesh : A qualitative study on online purchase intentions in Bangladesh context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104267.
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Introduction: In today's business environment in Bangladesh, social media has become an integral component of the marketing process. Social networking services are increasingly being used in various businesses throughout the world. By using a digital platform, e-commerce businesses may quickly reach a considerable number of Bangladeshi customers. Bangladesh's E-Commerce sector also provides the chance to interact with clients more efficiently and effectively by leveraging new technology. Purpose: The purpose of this research is to illustrate the concept of Digital Bangladesh, and its connection with consumers buying behavior, and how it is improving the online shopping patterns , and behaviors in Social Media. Methodology: The thesis is more inductive, providing descriptive information to the scientific findings and interpretation. A qualitative analysis approach was chosen for this thesis. This research follows the primary data collection mode and entirely based the research on the collected data. Findings: Social Media impact significantly every step of buyers in the overall buying behavior of consumers in Digital Bangladesh. The reasons are mainly because social media bring convenience to people, consumers can spend more time on it. Limitations: The limitation in this research indicates the massive, and significant possibilities the empirical testing of the main aptitude needs to exist in many contexts for the theory to have a strong balance.
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Fanoberova, Anna, and Hanna Kuczkowska. "Effects of source credibility and information quality on attitudes and purchase intentions of apparel products : A quantitative study of online shopping among consumers in Sweden." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-123550.
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Nowadays rapid development of information and communication technologies induced changes in many spheres of society. Digital media gives an access to diverse information sources ensuring vast available information. However, it became more difficult to evaluate credibility of these sources and quality of information provided by them. Issues of source credibility and information quality are particularly important in the context of online shopping. Consumers have to rely on information provided by online retailers and other sources in order to make a right purchase decision. The purpose of this master thesis is to examine effects of source credibility and information quality on attitude toward using the information source and purchase intention. Previous research investigated these effects only for one information source, thus, this study addresses this gap by exploring three online information sources: retailer source, eWOM source and neutral source. Furthermore, the theoretical framework is applied to the context of online apparel shopping, as no similar studies have beenconducted in this area before. We have formulated the following research question: What kind of effects do source credibility and information quality have on attitude toward using information source and purchase intention of apparel products? We used Theory of Reasoned Action and Information Adoption Model to develop a conceptual model. Data was collected from a sample of 180 respondents, who completed the online survey. Empirical findings demonstrate that factors of source credibility such as trustworthiness, expertise and attractiveness have positive effects on the attitude toward using eWOM source, while only trustworthiness and expertise positively affect the attitude toward using neutral source. For eWOM and neutral source relationships between factors of information quality and the attitude toward using the information source were found insignificant. On the contrary, for retailer source only factors ofinformation quality, accuracy and relevance, show positive effects on the attitude toward using retailer source. For all three sources attitudes toward using the information source and subjective norms positively affect purchase intentions. This work contributes to the existing knowledge by examining three online information sources in one study, which enables to discover differences in effects of source credibility and information quality on the attitude toward using the information source and purchase intention among sources. Furthermore, this paper provides recommendations for practitioners regarding improvement of perceived credibility and information quality ofeach information source in order to increase the number of consumers willing to use the source during information search.
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Kim, Hyejeong. "The impact of body image self-discrepancy on body dissatisfaction, fashion involvement, concerns with fit and size of garments, and loyalty intentions in online apparel shopping." [Ames, Iowa : Iowa State University], 2008.
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Tamilmani, Kuttimani, Nripendra P. Rana, Y. K. Dwivedi, and Hatice Kizgin. "Consumer Mobile Shopping Acceptance Predictors and Linkages: A Systematic Review and Weight Analysis." Springer, 2020. http://hdl.handle.net/10454/17772.
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NoMobile phones have become an integral part of human lives with majority of people using them to access product and services for their day-today needs. However, mobile shopping adoption across the globe is not wide or fast as expected. In addition, the research is very scant in understanding various predictors of consumer adoption towards mobile shopping. The objective of this study is to identify most significant and non-significant predictors of consumer mobile shopping acceptance. Systematic review and weight analysis on 34 mobile shopping studies revealed researchers mostly employed TAM and UTAUT model as theoretical lens. This study found an interesting revelation that extrinsic motivation variables such as social influence and perceived usefulness determine consumer mobile shopping behavioral intention during early stages. However, in later stages intrinsic motivation variables such as satisfaction and trust play crucial role to emerge as best and promising predictor of consumer continuous intention respectively.
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Anderson, Kelley B. "Consumer Shopping Motivations with Facebook Retailers: Utilitarian Versus Hedonic." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc500067/.
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Retailers increasingly are connecting with consumers using social media. This two-way, networked communication method facilitates word-of-mouth that may ultimately impact retailer loyalty. The purpose of this study was to examine motivations of consumers’ purchase intention from apparel Facebook retailers, and the relationship between purchase intention and loyalty. Consumer motivations were examined in terms of the utilitarian values of cost, convenience, and information and the hedonic values of experiential shopping, bargain perception, sociability, and curiosity. The relationship of purchase intention and loyalty also was investigated. The instrument was developed from existing scales drawn from literature. A consumer panel (N = 250) of Facebook users that connect to apparel retailers was used to collect data through an online Qualtrics survey. Statistical analysis included descriptive statistics of frequency and crosstab distributions, factor analysis, and regression analysis. Factor analysis resulted in four dimensions including convenience, information, experience, and bargains. All motivators were found to be significantly related to both purchase intention and loyalty for this consumer group. The variable with the strongest relationship to both purchase intention and loyalty was experience. Additionally, a strong relationship was found between purchase intention and loyalty. Lastly, practical business implications are reviewed, in addition to limitations of the study.
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Huang, Yen-Ning, and 黃彥寧. "Investigating Consumer' Intentions to Synchronic Internet Shopping." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/10426961858437933281.
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碩士輔仁大學
國際經營管理碩士學位學程
104
The rapid growth of Electronic Commerce (EC) in Taiwan has become more bigger than before. Also, the popularity of online shopper has increasing simultaneously. Therefore, many different types of online-seller is rising. But most of online store do not to be highly praised and appreciated by the consuming public which called Local-internet sellers. Due to the unstable quality and the unfashion type, lots of customer transfer to buy the high-quality stores on the internet which called Synchronic-Internet seller. Synchronic Internet shopping means that the seller need to go abroad purchasing product and posting them to the customers at the same time. No matter what channel the seller used, just need to connect with customer that they can make a order immediately. In compare with normal online shopping, it is more complicated. Thus, in my study, I choose to use in-depth interviews to explore the acceptance and willingness of using synchronic internet online shopping. Expect by using TAM model as the main concepts of architecture, in order to find out the interaction among quality of internet, trust, perceived usefulness and perceived ease of use. In thesis, the existing online shoppers will be set as research target. Also, focusing on synchronic online shopping’s feature to improve and enhance the dominant position. Learnig by this thesis, to provide a re-structuring model of online shopping.
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Chung, Chia-ning, and 鍾家寧. "The Effects of Online-Shopping Motivation and Cognitive Age on Elderly Consumers’ Online-Shopping Intentions." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/60043993255408446905.
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碩士義守大學
管理研究所碩士班
95
Since elderly people possess more leisure and disposable assets, online-shopping is no longer the preserve of young men any more. As the popularity of online-shopping, the age bracket of internet user is not restricted to any specific age group. All businesses are attracted to the rapid rising scale and online-shopping power of the elderly people. The study is a qualitative in scope and data was collected from in depth interviews and subjected to qualitative content analysis. Samples were conducted with convenience sampling method and selected from 14 old people of both genders across cities in the South of Taiwan. We aim to discuss the relationship between online-shopping motivations, cognitive age, and online-shopping intentions of the elderly consumers. The results showed that: 1. The main motivation of elderly consumers participating in online-shopping activities is convenience. 2. The elderly people need affirmatives from their family and friends to reduce their loneliness and get satisfaction. 3. The cognitive age plays an important role in controlling the philosophy and the acceptability of technology of elderly consumers.
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MiniHsiao and 蕭敏. "The Influence of Shopping Orientations on Attitudes toward Online Shopping, Online Search and Online Purchase Intentions." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/a86vja.
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碩士國立成功大學
企業管理學系
102
Recently, online shopping has been one of the most popular online activities in our life. The internet provided not only a convenient access for online shoppers to search for merchandise information and make a purchase but also a low-cost way for merchant to set up an e-commerce business. In this research, convenient and recreational shopping orientations were used to examine shoppers’ attitudes toward online shopping, online search intentions and online purchase intentions. Shoppers would establish their own attitude toward online shopping, either utilitarian or hedonic attitudes, after perceiving values from their online shopping experiences. Then, the attitudes would influence shoppers to have different levels of intentions of using internet for searching information and making purchases. Besides, when discussing about online shopping behaviors, the perceived risk might be one of the most important factors which would affect shoppers’ intentions of online purchase as well. The research findings could be concluded as the followings. First, convenient shopper would have higher utilitarian attitude whereas recreational shopper would have higher hedonic attitude toward online shopping. Second, either shoppers with utilitarian attitude or with hedonic attitude would tend to search information about merchandises or stores information with the use of internet. Moreover, shoppers with utilitarian attitude would tend to make purchases online. For shoppers with hedonic attitude, the more frequently they visited to online stores, the higher the possibility that they would make a purchase. Third, the shoppers’ intention of online information search would positively influence their intention to make purchase in online stores. Fourth, although shoppers perceived different level of perceived risk, the influence of perceived risk might not be significant on their online purchase intention.
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Hsu, Hua-Jen, and 許華仁. "A Study Of Consumer Behavioral Intentions For Online Food Shopping." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/24111673549386496699.
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碩士高雄餐旅學院
餐旅管理研究所在職專班
98
In Taiwan, the market share of online food shopping grew more than 30% every year from 2005 to 2009, and it contributed about 12% of the market in 2009, equal to 37.4 billion NT. It’s easy for Taiwanese food business owners, who are normally poorly-educated, to branch out into the online shopping market when it comes to capital threshold, but not when it comes to know-how. Moreover, the research about online shopping seldom focuses on food. Food business owners require research with a distinctive model, and a stronger ability to predict consumer intentions when shopping online. This study constructs the research model based on the decomposed theory of planned behavior, integrates the relating studies, improves the limitations of past studies, which are mostly examined by students, provides the food business owners a distinct model of online food shopping, and finally compares the difference of intentions between different consumer characteristics and shopping experiences. The result indicates that consumer behavioral intentions to shop food online are mainly influenced by 1) consumers’ perceived behavior control, 2) their subjective norm, and 3) attitude – in this order. Different consumer characteristics have no different impact on shopping intentions, while different consumer shopping experiences have a different impact on shopping intentions.
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Chang, Shu-Jung, and 張淑容. "The Study of High-grade Elementary School Students’Online Shopping Behavior Intentions." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/47219510547576241467.
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碩士樹德科技大學
資訊管理系碩士班
100
With the popularity of the Internet boom, driven by the wishes of the general public using the Internet, the network also contributed to the associated consumer boom.The Internet has become the daily activities of many consumers. In recent years, there are many essays researching the action of shopping on line. However, the surveys mostly base on general Net consumers and the people whose ages are over twelve. There is no research which aims at the online shopping for elementary school students. The study discusses high-grade elementary school students’ online shopping behavior intentions from three dimensions of a utilitarian motivation, pleasure motivation, and herd behavior.And the analysis is from literature review, questionnaires and so on. The study bases on Kaoshiung City high-grade elementary school students as the population sample and takes”Online Shopping Motive Questionnaire” as the investigation tool. Taking SPSS18.0 as soft analysis carries out the test. The test facilities, which focused on high-grade elementary school children participate in shopping online behavior intentions. From above deta analysis got the conclusion：The differences of information literacy will affect high-grade elementary school students’ on-line shopping behavior intentions.The utilitarian motivation will affect high-grade elementary school students’ on-line shopping behavior intentions.The pleasure motivation will affect high-grade elementary school students’ on-line shopping behavior intentions.The herd behavior will affect high-grade elementary school students’ on-line shopping behavior intentions.
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Lim, Chae Mi. "Luxe-Bargain Shopping: Consumer Orientations, Perceived Values, Satisfaction, and Future Intentions." 2009. http://trace.tennessee.edu/utk_graddiss/68.
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Lee, Jo-Yin, and 李若吟. "A Study of Consumers' Intentions to Use Hypermarkets Online Shopping Websites." Thesis, 2012. http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22100CHPI5230009%22.&searchmode=basic.
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碩士中華大學
科技管理學系碩士班
100
Internet shopping is a modern way for consumption. For hypermarkets, it is also important to increase the groups of different consumers through the online shopping. The purpose of the study is to explore the relationship among variables of hypermarkets consumers’ flow experience and the trust, the external variables, and the internal variables of Technology Acceptance Model (perceived usefulness, perceived ease of use and willingness for consumption), and furthermore to understand the hypermarkets consumers’ cognitive responses of online shopping and the intentions of using hypermarkets online shopping websites. The result coming from 314 valid questionnaires (total is 330) confirms “consumers’ habit of online shopping” is the essiential factor of online shopping acceptance, which means the much you spend or the more shopping times on online shopping websites, the much more desire you use the hypermarkets websites. Besiedes, flow experience is not the main reason for consumers to accept hypermarkets online shopping websites, what they concerned is the practical service from websites such as on sales products. Furthermore, “trust” is another key for perceived ease of use and perceived usefulness for hypermarkets online shopping websites but have no significant on shopping intentions of Web consumers. Hypermarkets have built up the strong trust relationship with consumers through the real stores marketing, so consumers should be pleased to deal with Hypermarkets online shopping websites. Crucially, the designs of websites’ pages are important to the perceived ease of use, perceived usefulness and the shopping intentions of Web consumers. Therefore, we suggest policymakers of Hypermarkets should control the group of people who are used to shop online and maintain good reputation for drawing more consumers shopping online. Finally, the desiners of websites should concern more about the convenience of using websites pages, which will be good for improving the consumers’ perceived ease of use, perceived usefulness and the shopping intentions on Hypermarkets online shopping websites as well.
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Tuan, Tai-Hua, and 段代華. "The Research of female customer''s intentions and behaviors online shopping." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/hv6jpa.
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碩士國立中山大學
傳播管理研究所
97
With increasing merging of the Internet in our daily lives, online shopping becomes a new consumption model. The study subject was female customers who did shopping online. By means of performance expectancy, effort expectancy and social influence in terms of Unified Theory of Acceptance and Use of Technology (UTAUT) as well as involvement degree, the study explored if those variations had influenced female customers’ intentions and behaviors on online shopping. We issued 240 questionnaires by purposive sampling and analyzed by quantitative statistics. The result shows that performance expectancy, effort expectancy and social influence originating from UTAUT significantly influenced female customers’ intentions. Moreover, their intentions also significantly influenced their behavior online.
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Chauke, Xitshembhiso Difference. "Online shopping satisfaction, loyalty and repurchase intentions of generation X consumers in Southern Gauteng." Thesis, 2014. http://hdl.handle.net/10352/310.
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M. Tech. (Marketing, Faculty of Management Sciences), Vaal University of TechnologyInternet and online shopping are gaining more attention and momentum, and businesses are moving online, not as a matter of choice, but as a matter of necessity. Online shopping satisfaction, loyalty and repurchase intentions are now at the forefront for most online shops’ strategies. Investigating this phenomenon within a South African context is crucial, considering the fact that online shopping is a recent trend in the country. Most studies have investigated the determinants of satisfaction and loyalty in online shopping. Very few studies examined the factors that entice consumers to repurchase using online channels. Businesses discovered the importance of online shopping as a key success factor. Thus, customer satisfaction, loyalty and repurchase intentions are the topics that have received much attention since the 1990s, as relationship marketing has become a popular marketing scheme. The purpose of this study was to examine online shopping satisfaction, loyalty and repurchase intentions of Generation X consumers to better understand the development of the online shopping sector. There is an absence of research conducted in this direction, resulting in a lack of existing literature. To assist in filling this gap, this study attempted to measure the relationships between these variables. Previous research has shown that consumers’ intent to repurchase online is highly driven by their satisfaction; several articles were reviewed. The target population comprised of Generation X online consumers in southern Gauteng (Vaal region). A snowball sampling method was employed to identify the respondents fitting the predetermined sample criteria. A total number of 326 questionnaires were received. Topical areas, research methods and data acquiring procedures were described. This study develops a model, which aims to describe the degree to which the three variables relate to each other; satisfaction, loyalty and repurchase intentions. The model describes the extent to which online repurchase intention is affected by satisfaction and loyalty, and the degree to which loyalty is influenced by satisfaction. Structural equation modelling (SEM) was used to test the hypotheses and the relationships. A key contribution of the SEM is the incorporation of the variables under analysis. The analysis finds that satisfaction has a positive significant relationship with repurchase intention, satisfaction also affects loyalty, and loyalty has a positive relationship with repurchase intentions. Lastly, based on the findings of this study, limitations were discussed along with the recommendations and concluding remarks
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陳萱. "Consumers research on online shopping service quality, customer satisfaction and behavioral intentions." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6w589h.
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碩士中國科技大學
企業管理系
107
In recent years, an issue in online shopping platform has become an important research trend in academia. Based on the customers using Shopee in Taiwan, the focus of this study lies on the relationship among the quality of online shopping services, customer satisfaction and behavioral intentions. This study used a questionnaire approach to gather information. The questionnaires were administrated to consumers who have used either Shoppe or any other auction websites. 471 questionnaires of the returned ones were evaluated in this study. Data acquired from the questionnaires were processed using linear structural equation modelling. The model was evaluated by the linear structural equation, the confirmatory factor analysis was used to verify whether the measurement mode conforms to the theoretical model, and the research hypothesis was verified by the overall linear mode path analysis. The results indicate: First, service quality has a significant positive impact on customer satisfaction. Second, customer satisfaction has a significant positive impact on behavioral intentions. Third, service quality has a significant positive impact on behavioral intention Fourth, customer satisfaction has a partial mediating effect on service quality and behavioral intentions.
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Chou, Ching Hsien, and 周沁嫻. "A Study of Consumers’ Behavioral Intentions to Bring their Own Shopping Bags." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/93173411145387160169.
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碩士淡江大學
國際企業學系碩士班
104
As the concern of environmental issue is increasing, the act of conservation and green behavior has been widely promoted. This study aims to examine consumers’ intentions to bring their own shopping bags when grocery shopping (called “BYOB”). Influencing factors in regard to BYOB intention were derived from the General Theory of Marketing Ethics and the Theory of Planned Behavior literature. A model has been proposed and validated using surveys of 601 consumers. The findings suggested that deontological and partial of teleological evaluations were related to attitude, subjective norm, and perceived behavioral control. Additionally, this study contributes in providing insights for applying general ethics and theory of planned behavior to explain green consumer behavior. The results of this study provide governments with a more effective policy to increase green behaviors. Implications and research limitations are discussed at the end.
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Liu, Chia-hua, and 劉家華. "Shopping Value and Purchase Intentions of Online Cross-Border Purchasing Agent Service：The Moderating Effects of Product Involvement and Shopping Experience." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/v23gw3.
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碩士明志科技大學
經營管理系碩士班
103
There are plenty of information about doing import and export businesses everywhere, but only few are about the internet selling business. Because it is getting easier to be access to internet, more and more people prefer purchasing products on line. Among all kinds of products, customers like to purchase foreign products on line the most, and it is because it is the fastest and the most convenient way for them to obtain oversea goods and to resolve the obstacle of not being able to buy foreign products in their own countries. Therefore, the research is mainly to present how the value of purchase affects the internet selling business and the consumers’ wiliness of buying a product. Due to the reason that most of the buyers have tendency to have certain knowledge and research about the products they are going to purchase on the internet, the reason of causing them to shop on line are also going to be discussed in this research. The research is going to survey people and all papers are expected to be produced by google net. The survey is to target consumers who had experienced of shopping on the internet. The research is wished to be able to assist internet sellers: to understand the consideration consumers might have before purchasing; deliver value to the customer, and to bring sellers to a more competitive level.
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LEE, MENG-TING, and 李孟庭. "Effectiveness of Discount Range on Customer's Shopping Intentions –Physical Store and Online Store." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/95312081131166580726.
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碩士東吳大學
資訊管理學系
103
As mobile network is popularized, customers can always get online. Therefore, online stores are growing rapidly. It takes so little time and energy to shop online that customers can’t resist it. In the broad market, many physical store owners surely would like to join this field in order to earn more money. Because there are more and more online stores in the market, owners have to think how to keep their advantages and grow during this online store environment. Prior studies indicated that discount range will affect consumers' purchase intentions. This study is based on figures from physical stores and online stores. At the same time, we discussed discount range, information quality, perceived value, quality of service and purchase intention as moderating variables. In this study, we discussed the situation with 10% off, 30% off and 50% off respectively. The result shows that customers’ demands will not be the same by different information quality and quality of service. In addition, it may affect consumers' perceived value and purchase intentions.
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Huang, Lin-Kai, and 黃琳凱. "The Research in Effects of Mood, Involvement, and Shopping Experience on Purchase Intentions." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/60004618596196681145.
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Reis, Carolina Lopes da Silva. "Second-hand fashion : the effect of nostalgia on purchase intentions and shopping behaviour." Master's thesis, 2020. http://hdl.handle.net/10400.14/31197.
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Nostalgia is characterized by an intense emotion triggered by one’s thoughts of the past and that generates higher levels of happiness and pleasure. Through a marketing perspective, the feeling of nostalgia has been proved by several authors, that strengthens consumer’s attitudes towards brands and enhances the likelihood of product purchase.
The present study aims to assess if the same favourable pattern of attitudes and intentions arises when the stimulus of nostalgia appeals to second-hand fashion. Furthermore, this study aims to examine whether the consumption of second-hand shopping differs according to the target of purchase (myself versus others). Additionally, this study hopes to uncover the motivators that explain intention to purchase second-hand clothing and if there is a significant difference of those factors among consumers who buy clothing for themselves versus consumers who buy for others.
An online survey was conducted where participants were exposed to two conditions of nostalgia (nostalgia, present) and two conditions of the self (myself, others). The results showed that young adults did not prefer vintage clothing when prompted with nostalgic feelings, but a significant effect on attitudes and perceptions was obtained according to the hypothesis formulated. Additionally, when participants were encouraged to focus on nostalgic thoughts and to purchase clothes for others, they were more likely to engage in second-hand stores. Findings also showed that when purchasing clothing for others individuals tend to have a greater salience of abstract motives and consequently form ideological benefits.Nostalgia é caracterizada por uma emoção intensa desencadeada por pensamentos do passado e que gera níveis altos de felicidade e prazer. No contexto do marketing, o sentimento de nostalgia tem sido provado por diversos autores, que fortalece as atitudes dos consumidores face às marcas e aumenta a sua probabilidade de compra. Este estudo tem como objetivo avaliar se o mesmo padrão favorável de atitudes e intenções surge quando o estímulo de nostalgia apela à moda em segunda mão. Além disso, este estudo propõe avaliar se o comportamento de compra de roupa em segunda mão difere de acordo com o target da compra (eu ou outros). Adicionalmente, esta pesquisa espera revelar os principais motivadores de intenção de compra de roupas em segunda mão, e se há uma diferença significativa desses fatores entre os consumidores que compram roupas para si versus para outros. Foi realizado um questionário online em que os participantes foram expostos a duas condições de nostalgia (nostalgia, presente) e duas condições do eu (eu, outros). Os resultados obtidos demonstraram que os jovens adultos não preferiram roupa vintage quando primados de sentimentos nostálgicos, mas um efeito significativo nas atitudes e perceções foi observado, de acordo com a hipótese formulada. Adicionalmente, quando estimulados a sentirem-se nostálgicos e a comprar roupa para outros, os participantes mostraram-se mais propensos a comprar roupa numa loja em segunda mão. Resultados demonstraram também que ao comprar para outros, os indivíduos tendem a ter um maior foco em motivos abstratos e consequentemente constroem benefícios ideológicos.
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Hsu, Chia-Chung, and 許嘉忠. "The study of the effects of the perceived ease of use, perceived usefulness and personalized function design of online shopping malls on online shopping attitudes and online shopping intentions." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/26966633685325785902.
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碩士淡江大學
國際企業學系碩士在職專班
101
As the Internet penetration rate goes up nowadays, the Internet population of Taiwan has risen year by year and online shopping has became the main shopping channel of Internet population. According to the research of Market Intelligence & Consulting Institute (MIC), it pointed out that the market scale of online shopping has reached to 35.83 billion in 2010, and the main business type is the stores of online shop platforms, that is, B2C trading mode. Therefore, this study is going to conduct related investigation to the consumer behavior of online shopping malls (B2C) of Taiwan. If the operators of online shopping malls want to maintain competitive advantages, they need to understand the key factors that consumers use the online shopping. Therefore, to further explore related consuming behaviors of consumers to the online shopping malls would contribute to improving operators’ business performance. Accordingly, there are three goals of this study and it is going to explore the following in the market of online shopping malls of Taiwan： 1. In the consuming behaviors of online shopping malls of Taiwan, the effects of consumers’ online shopping attitudes to the online shopping malls on the online shopping intentions. 2. The effects of Taiwanese consumers’ perceived ease of use and perceived usefulness to the online shopping malls on the formation of online shopping attitudes. 3. The effects of personalized function designs of Taiwanese online shopping malls on the online shopping attitudes and online shopping intentions. Through the data analysis after receiving questionnaires, this research result found： 1. In Taiwanese online shopping malls, online shopping attitudes certainly are the key antecedent of formation of online shopping intentions. 2. The ease of use that consumers perceive to the online shopping malls would have a direct effect on the perceived usefulness of online shopping malls, and online shopping malls would have a direct effect on the intentions of online shopping, moreover, it would further effect the happening of online shopping intentions by online shopping attitudes, and of these, perceived ease of use doesn’t have significant effects on the formation of online shopping attitudes. 3. The personalized function designs of webpage don’t have a direct effect on the intentions of online shopping, but it would effect on online shopping intentions by the intermediary of online shopping attitudes.
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wei-kuang, Huang, and 黃偉侊. "The Influence on Consumer Value and Payment Intentions of Consumer's Online Food Shopping Behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/87129772718291017513.
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碩士東海大學
食品科學系
97
Today online shopping is more and more popular, food manufacturers in addition to the convenience of using the Internet to attract consumers, the excellent web site design, set up a virtual shopping environment-friendly so that consumers can be comfortable and able to quickly browse and query-related information products and encourage consumers to opt for internet of pipelines for the purchase of food. Online store to provide values which encourage consumers to convert to the way, what kind of factors can create new value to customers or take effect customer’s payment intentions. In this study, online food products will be divided into seven substance attributes: price, convenience, visibility, flavor, security, brand, and packaging, and through interactivity of internet with personal and online store image, virtual community, and the demographic characteristics of the educational attainment, internet search of food experience to understand those attributes take effect consumer value and the relationship between price and payment intentions. The results showed that local snack food and baking are well-liked online food form consumers; besides health food gradually attract consumer's attention. Women are more affected then men on attributes of online food like price, flavor and visibility. Not only shopping online experience, but also the difference of purchase experience were affected consumers attach to the online food’s attribute. Consumer value was affected by attributes: price, flavor, packaging, interactivity of internet with personal, and virtual community are significant positive. Besides, consumer’s educational attainment and internet search food experience are also significant positive. Consumer’s payment intentions of online food, focused on price and convenience attributes, and respectively, 52.8% and 47.2%.
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Choi, Eun-Jung. "An exploratory study of the effect of shopping congruence on perceptions, attitudes, and purchase intentions in online and offline stores." Diss., 2008. http://proquest.umi.com/pqdweb?did=1680066831&sid=4&Fmt=2&clientId=3552&RQT=309&VName=PQD.
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Kien, Le Van, and 黎文堅. "The Comparative Study of Traditional Buying and Online Shopping Concerning Purchase Intentions for Vietnamese Customers." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/14998485522461897452.
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碩士國立高雄應用科技大學
製造與管理外國學生碩士專班
103
Online shopping has become fashionable and popular in recent years since its inception in recent decades. With the rapid growth of Internet networking, many online shopping websites are booming and more and more people make electronic purchases. In other words, the Internet has changed the way consumers shop and buy goods or services, which including Vietnam has been prevailing worldwide. The reasons that electronic commerce or Internet shopping are many. For example, consumers can easily search the products through the searching engines, can compare various products’ prices and ask for advices online, may buy products at their conveniences in terms of time and places, etc. Therefore nowadays, online shopping has been playing an important role in compensating for traditional shopping. This wave of online shopping is also sweeping Vietnam. It is apparent that Vietnamese customers’ purchase intentions toward online shopping and traditional shopping have started to change. As such, to understand the evolution of different buying behaviors, this study aims to explore the differences between online shopping and traditional buying and identify the key factors that may influence the behaviors of both purchases. The main findings in this study can be categorized into three groups. Firstly, online shopping and traditional buying have two common factors, i.e., while the merchandise quality is positively associated with purchase intentions, time and effort costs are negatively associated with purchase intentions. Secondly, in terms of service quality and perceived risk, traditional buying is better than online shopping, while for the factor of the enjoyment customers can obtain more from online shopping. Thirdly, as to the factor of the perceived value for money for both purchase ways, it is not positively associated with purchase intentions. Therefore, this study may offer ambitious businessmen the references for the decision of running online shopping or traditional buying in their career. Keywords: Online/Offline Shopping, Traditional Shopping, Purchase Intentions.
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Liao, Hsin-Yu, and 廖心瑜. "The effects of the ethics of online shopping on customer satisfaction and customer loyalty intentions." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/79037450235893614301.
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碩士國立中興大學
行銷學系所
100
This study is aimed at investigating the effects of consumers’ perceptions regarding the ethics of online retailers (CPEOR) on customer satisfaction and customer loyalty intentions. Most previous studies used the concept of perceived risk to investigat the ethics of online shopping. This stuy uses the CPEOR scale which is a multidimensional concept to measure the ethics of the online retailers. To contact the consumers who have the online shopping experience widely, this study selected the online shopping platform－“YAHOO! Auction” which consumers vist most frequently in Taiwan as the study object and focused on those who had bought “clothing element” which consumers buy most frequently online on “YAHOO! Auction” as samples of this stuy. This study found that consumer Internet expertise had significant influence in CPEOR and CPEOR had significant influence in customer satisfaction also customer loyalty intentions except “privacy”. Consumers’ attitude toward online shopping had the moderating effect between CPEOR and “customer satisfaction” and “customer loyalty intentions.” CPEOR had mediating effect between consumer Internet expertis and customer satisfaction and partial mediating effect between consumer Internet expertis and customer loyalty intentions.
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Chang, Chou-Hao, and 張邱豪. "THE EFFECTS OF THE BRAND, SERVICE QUALITY AND PRICE SENSITIVITY ON ONLINE SHOPPING ATTITUDES AND INTENTIONS." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/76394175628524723078.
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碩士大同大學
事業經營學系(所)
100
Brand affects consumer purchase decisions; Kolter (2000) stated that brand is the direct factor affecting consumer attitudes. Besides the brand, service quality is also an important factor, Olshavsky (1985) stated that service quality is a total estimation of a product and is a product’s attitude on consumer. Price sensitivity is a critical factor affecting risk by consumer’s recognition, Monroe and Krishnan (1985) showed that consumers have high perceived quality and higher purchasing intention when the price of a product is high. And Blackwell et al. (2001) stated that attitudes determine the intention, and attitudes represent what people like or hate about a product. The subjects of our survey were those who have experienced in online shopping, and data was collected via the 322 valid questionnaires within the period from April 5th to April 22th in 2012. AMOS 18 and Structural Equation Modeling Analysis were adopted as the tools for analyzing the data. The main finding is that service quality has positive effect on consumer online shopping attitudes, and consumer online shopping attitudes has positive effect on consumer online shopping intentions. The results of research show that most online shopper think they can complete a transaction quickly on the shopping website. Thus efficiency can help in enhancing consumer online shopping attitudes. The results of research show that most online shopper think the shopping website launches and runs right away and does not crash. Thus system availability can help in enhancing consumer online shopping attitudes. The results of research show that most online shopper consider that the shopping website sends out the items ordered and quickly delivers what I order. Thus fulfillment can help in enhancing consumer online shopping attitudes. The results of research show that most online shopper think the shopping website protects their personal information. Thus privacy can help in enhancing consumer online shopping attitudes. The results of research show that most online shopper think their shopping website is good and attractive, will consider online-shopping. Thus consumer online shopping attitudes can help in enhancing consumer online shopping intentions.
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Shi, Bo-Hui, and 施柏暉. "A research of online shopping intentions on Green products. Soldiers, public servant, and teachers as examples." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/93063970657819227000.
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碩士台南應用科技大學
國際企業經營系碩士班
101
Based on rationality behavior theory, through empirical analysis, considering the availability, the accessibility and the credibility of the Internet as antecedent variables, this paper aims to investigate the researches about “Green Consumption” on the purchasers’ intention of buying green products models. Focusing on the public employees, based on paper-based questionnaire survey modes, this research collects data from 300 valid questionnaires, as 500 questionnaires are distributed, 465 ones are sent back and the effective responses are 60%. Due to the verifications of academic theory and hypothesis, this research applies SPSS18.0 software to process and analyze data, applies regressing analysis to verify hypothesis and proves the goodness of entirety. According to the statistics and analysis of the research, the results are as following: 1. There have been positive effects of the Internet availability on public employees’ purchase intentions. 2. There have been positive effects of the Internet availability on public employees’ usage and attitude. 3. There have been positive effects of purchasing green products on public employees’ purchase intentions. 4. There have been positive effects of purchasing green products on public employees’ recognition of credibility. 5. This research proves that there have been positive effects of purchasing green products on subjective norms.
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Chang, Men-Sheng, and 張敏聖. "The Role Of Habit Between The Continuance Usage And The Intentions : The Case Of Online Shopping." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/79697363146302773832.
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碩士環球科技大學
中小企業經營策略管理研究所
99
With the convinence of surfing the Internet easily, the growth of online shopping in recent years is stunning, and online shopping sites spring out recently. However, e-commerce has the advantage of lower transaction expence, but more global competitions are relatively higher, and the "switch costs" are lower, which also makes online shopping site more difficult to maintain the loyalty of consumers than that of the traditional stores. In this study which is based on Expectation-Confirmation Theory and Post-Acceptance Model, we hope through the role of habit between the intentions and continuance usage and trying to establish a predictable consumer behavior patterns for online shopping site can improve the business model. This study attempts to target high school students conducted a questionnaire survey of 384 samples were valid, the use of PLS (partial least squares) analysis. The results show that habit have a moderating effect between the intentions and continuance usage, but with little effect. Then we divided the samples into high-habitual ethnicgroup and low-habitual ethnicgroup and analyse them, we found that habit are the main factors affect the continuance usage in high-habituals groups; and the facilitation conditions, continuance intentions habits are the significant factors in low-habituals. Besides, the greatest influence is facilitation conditions.We infer that consumers who are not accustomed to online shopping may have insufficient knowledge of online shopping or the related hardware facilities and these may stop them from online shopping.
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Wu, Chia Chun, and 吳佳純. "The Impact of Electronic Shopping Site''s Privacy Policy, Reputation, and Trust on Customers'' Purchase Intentions." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/15253565434770724739.
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碩士實踐大學
企業管理研究所
89
As EC growing, many issues are discussed about Internet shopping. This research proposes a new approach on Internet shopping to try to understand how trust can affect customers’ purchase intentions. This research is to accomplish as follows: (1) Several Internet shopping theoretical and empirical literatures are surveyed. (2) A conceptual framework which consists of four components, namely, independent variable (privacy policy and reputation), intervening variable (cognitive and affective trust), dependent variable (customers’ purchase intentions), and moderating variable (perceived risk) would be proposed; (3) The 2(have/have none privacy policy)*2(good/bad reputation) laboratory experiments are employed to collect primary data to validate the proposed conceptual framework. The two levels privacy policy and reputation can significantly influence cognitive and affective trust. Moreover, the effect of cognitive trust and purchase intentions is more than that of affective trust. The study result also shows the interaction between privacy policy, reputation, and trust for the major product is not significant. Therefore, we suggest that electronic shopping sites’ managers should consider customers’ mentality in order to improve purchase intentions.
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Truong, Trang, and Truong Thi Thu Trang. "Applying TAM Theory to Examine the Female Consumer’s Intentions of online shopping for Clothes in Hanoi." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/rxgsm4.
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碩士義守大學
企業管理學系
105
The objectives of this study is to explore factors that affect online shopping behavior of female customer in Hanoi city, that help develop the online shopping channel and meet the needs of customers. The quantitative survey was carried out here is the main approach of this study. Total 300 questionnaires were sent to customer, however there are only 271 returned, after removed the invalid questionnaire, this study has 230 usable questionnaires that were input in to SPSS software counted for 76.6% of valued rate. By using the TAM model, this study is conducted survey with 230 customer by quesionaires. The result show that 5 factors in the model are positive influence on behavior intention of customers in using shopping online for Clothes in Hanoi and the degree in order from high to low as follows: 1) Perceived Ease to use (Beta =.318), 2) Subjective norms (Beta =.312), 30 Perceived usefulness (Beta = .290), 4) Internet using (Beta =.290) and 5) Perceived behavioral control (Beta =.208). Also this study is tested the The different intention behavior in using shopping online for Clothes among Hanoi customer demographic. The analysis result shows that there is only age group of customer have different level of intention behavior in using shopping online for Clothes. While other customer demographic characteristic do not have the different level of intention behavior in using shopping online for Clothes.
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Lin, Yi-ning, and 林怡寧. "The Effects of In-Flight Duty-Free Shopping Involvement, Perceived Value, Brand Image and Purchase Intentions." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/29181755243659524409.
Full textAbstract:
碩士銘傳大學
觀光研究所碩士在職專班
98
According to a report revealed by the Tax Free World Association, annual global duty-free sales were $3.7 trillion in 2008, representing an 8.8% increase over those of the previous year. With the increase in duty-free sales, airlines are now paying greater attention to raising revenues through this channel. Moreover, shopping is also one of the main activities on the list of international travelers. The purpose of this study was to examine in-flight duty free sales’ involvement, brand image, perceived value, and purchase intentions, in order to determine similarities and differences among Asian travelers. This study consisted of 706 effective survey questionnaires. SPSS 13.0 was used to analyze the collected data. Results showed that travelers from Southeast Asian nations, namely Vietnam, Thailand, and Malaysia, were more involved in purchasing in-flight duty-free items. Taiwanese travelers were more brand image-oriented, whereas Japanese were perceived as being more value-oriented. For groups with both high and low sales involvement, international travelers'' image of duty-free products had a significant influence on the perceived value of duty-free products, and the perceived value of duty-free products had a significant influence on their purchasing intentions. In other words, the perceived value had a mediating effect. Shopping involvement had no significant interfering effect on purchasing intentions, brand image, or perceived value. Comparing travelers from different countries, it was found that regardless of the level of involvement, Malaysia travelers had significantly higher purchasing intentions than travelers from Hong Kong and South Korea. For the low-involvement group, Hong Kong travelers had significantly lower purchasing intentions compared to travelers from other countries in the Asian region, and Taiwanese and Vietnamese travelers considered duty-free products to have significantly lower perceived value than did travelers from Japan, China, and Malaysia.
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Shih, Yu-Hsuan, and 史雨萱. "The Study of Customers’ Attitude, Intentions and Behaviors from Theory of Planned Behavior on Molibe Online Shopping." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/34331088759572023218.
Full textAbstract:
碩士明新科技大學
資訊管理研究所
101
Nowadays, business behaviors have generally turned into E-business. It is very important and worth noticeable issue about how to enhance competitiveness of business behavior in this white-hot e-commerce age. With the change of technology, handheld devices and mobile Internet are both new trend. Almost everyone has a smartphone in this present society. Although still some minorities don not have smartphones, it would be a new trend about “how to promote the development of using mobile devices shopping online”. The object of this study is the potential customer’s online shopping with their handheld devices. Receiving 250 questionnaires with using quantitative analysis and SPSS statistic software to conduct descriptive statistics firstly and run Independent-Sample T Test, One way ANOVA , and Regression Analysis. The structure contains three exogenous variables : the quality of handheld devices online shopping including the quality of system, the quality of information and the quality of service; using experiences including nine independent items; personal background factors including gender, age and monthly income. Using exogenous variables is to realize users’/customers’ different habits of online shopping from their different background and exogenous variables will influence the attitude of handheld devices online shopping, Subjective norm and Perceived Behavior Control. This study shows that the quality factors and the importance of using experiences will influence these three variables. (handheld devices online shopping, Subjective norm and Perceived Behavior Control) These three variables will influence behavior intention and then behavior intention would influence behaviors of customers’ online shopping. These two results are consistent with previous studies.However, handheld devices online shopping is not common as online shopping by computers and the factors are because of instability of connection speed and limited size of screen. If the handheld devices can be focused more on customers’ lifestyle to make them have the habit about browsing shopping website, it can break the limitation of size and increase the using frequency to make handheld devices online shopping become a part of life.
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Chen, Su-wen, and 陳素雯. "The Impact of Online Store Atmospherics on Consumer Behavioral Intentions: Cognition, Emotion,and Shopping Value as Mediators." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/86812204112623151075.
Full textAbstract:
博士國立成功大學
企業管理學系碩博士班
97
Store atmospherics as well as consumer cognition, emotion, shopping value, and shopping motivation have been recognized as critical factors which affect consumer behavioral intentions in a traditional retail context. Given the recent explosive growth online retailing, the effects of online store atmospherics on consumer behavioral intentions have received increasing managerial and research attention. However, previous studies do not offer an overall framework for explaining how online store atmospherics affects consumers’ internal states, and in turn, their behavioral intentions. Specifically, the complicated interwoven relationships among those factors have not yet been fully uncovered and understood in the online retail context. Therefore, this study proposes an integrated research model for the purpose of testing the relationships among online store atmospheric cues (e.g., website design, social, ambient, and brand cues), consumers’ internal states (e.g., cognition, emotion, and perceived shopping value), and behavioral intentions, which is based on the stimulus-organism-response (S-O-R) framework. In addition, this study adopts shopping motivation as a moderator variable and attempts to examine its effect on the relationships between online store atmospherics and consumers’ cognition and emotion. The analytical results demonstrate that an online store’s atmospherics and its website brand simultaneously affect consumers’ cognition and emotion, and in turn consumers’perceptions of utilitarian and hedonic value, and consequently their behavioral intentions toward the online store. Specifically, this study found that website interactivity has the biggest effect on consumers’ cognition, followed by site appearance, and then content design, while appearance exerts the strongest effect on consumers’ emotion, followed by interactivity, and then structural design. In addition, the results show that consumers’cognition and utilitarian value directly affect consumers’ purchase and patronage intention,while consumers’ emotion and hedonic value directly influence consumers’ desire to stayin the online store. This study may contribute to a further understanding of the effect of online store atmospheric cues on consumer cognition, emotion, and perceived shopping value, and in turn, the behavioral intentions of consumer in an online retail context. In addition, this study also contribute to shedding light on some important issues (i.e., consumers’ purchase experience with the online store they are visiting and their shopping motivation) related to online store atmospherics and consumer responses that have not been addressed by previous studies. The results of this study may be important for managers of online stores as they decide how to allocate resources for the design of retail web environments that will raise the likelihood of purchases.
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KUKUH, AURELIA, and 高秀珍. "Attitudes toward Online Shopping Intentions Using Extended Technology Acceptance Model: A Comparison of Developing and Developed Country." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/895esm.
Full textAbstract:
碩士國立臺灣科技大學
管理學院MBA
105
The rapid proliferation of the internet uses increasingly penetrates our daily lives. It gave rise to the business concept of electronic commerce (e–commerce), which has become a common phenomenon nowadays, as organizations and individuals purchase commodity and services online. However, there are very limited studies to investigate factors influencing individual’s online shopping intention in different country classification groups, namely developed and developing countries. Most developing countries, however, have poor technology and communication infrastructure compared to the developed countries that might affect their consumers’ behavior. In this study, extended–technological acceptance model (E–TAM) is used to test whether the theoretical relationship between beliefs and intentions is different for consumers with these two distinguished country characteristics and to suggest some improvement for business practices in each country. Results of this study has identified different factors that encourage consumers from different countries to do online shopping and suggested a new framework that might be addressed by other researchers in the future.
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Hsu, Ching-Wen, and 許靜雯. "The Relationships among Service Quality, Perceived Value, Customer Satisfaction, and Behavioral Intentions: An Empirical Study of Online Shopping." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/17084688228970045827.
Full textAbstract:
碩士國立成功大學
國際管理碩士在職專班
95
The investigation of the relationships among service quality, perceived value, customer satisfaction, and behavioral intentions has been empirically demonstrated under traditional service environment. Specifically, the interest was exploring the an-tecedent, mediating, and consequent relationships among these four variables. With various natures of study, different model structures were developed to validate the proposed relationships. An integrative model introduced by Cronin et al. (2000) syn-thesized past researches and yielded more collective relationships based on their em-pirical findings. With the rapid growth of e-commerce over the past decade, it is noticeable how these key variables are correlated in virtual servicescape. This study centers on the context of B2C e-commerce and gathered research data through an online question-naire surveyed in Taiwan. The empirical results suggest that service quality, per-ceived value, customer satisfaction, and behavioral intentions are directly associated with each other under the scope of online shopping. The findings also reflect that both service quality and perceived value enhance their effects on behavioral intentions via the indirect relationships. Finally, the results reveal that the demographic charac-teristics and Website types exhibit influences on the four research variables in the context of online shopping.