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Apiraksattayakul, Chayada, Savvas Papagiannidis, and Eleftherios Alamanos. "Shopping via Instagram." International Journal of Online Marketing 7, no. 4 (October 2017): 1–20. http://dx.doi.org/10.4018/ijom.2017100101.
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This study presents an empirical investigation as to the key determinants of purchase intention towards clothing on Instagram. A conceptual model has been created, based upon the relevant literature and research questions of this study, which has subsequently been evaluated through a quantitative methodology. A convenience sample of 200 Thai customers was selected in order to complete the questionnaire. The accumulated data was analysed via multiple regression in order to test the study's hypotheses. The results suggest that four aspects contribute positively towards customer purchase intentions (perceived social value, perceived price value, perceived quality value and perceived benefits) while, in contrast, risk perceptions have been found to adversely impact upon customer purchase intentions. Two other aspects, perceived emotional value and electronic word of mouth, have been found to have no significant influence upon purchase intentions.
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Shoaib, Muneeza, and Hameedah Sayani. "Online Shopping." International Journal of Online Marketing 6, no. 4 (October 2016): 12–35. http://dx.doi.org/10.4018/ijom.2016100102.
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The study aims to investigate the perceptions of the UAE digital natives regarding web vendors, and online privacy and security, that in turn determine their online shopping intentions. Despite exponential growth in e-commerce in the GCC in general and UAE in particular, and favorable economic and demographic factors, research in this realm is sparse. This study attempts to fill this void. More than 200 respondents aged between 18-30 years are surveyed and data is collected on their perceptions regarding various characteristics of web vendors, online security and privacy, and online shopping intentions. Principal Component Analysis and Binary Logistic Regression is used for dimension reduction and to examine association between the extracted factors and intention to shop online for the target group, respectively. The results highlight the importance of establishing positive brand image and adapting effective and viable privacy protection mechanisms to motivate consumers to shop online and use payment mechanisms other than cash on delivery.
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Alharthey, Bandar. "The Role of Online Trust in Forming Online Shopping Intentions." International Journal of Online Marketing 10, no. 1 (January 2020): 32–57. http://dx.doi.org/10.4018/ijom.2020010103.
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The main focus of this study is to investigate the impact of online shopping trust towards online shopping intentions in the Kingdom of Saudi Arabia, while the online shopping experience of consumers will be assessed for moderation between attitudes and intentions. The nature of the study is quantitative and a correlational design has been selected for the study. Primary data is collected from a sample of 452 people having online experience in major cities of Saudi Arabia including Jubail, Riyadh, and Jeddah. SPSS and Smart PLS are used to run different statistical techniques to test the proposed model. The results of the study show that online trust positively impacts online shopping attitudes which in turn positively affect intentions, also online shopping experience of consumers has a positive impact as a moderator between online shopping attitude and online shopping intention.
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Babin, Barry J., David M. Hardesty, and Tracy A. Suter. "Color and shopping intentions." Journal of Business Research 56, no. 7 (July 2003): 541–51. http://dx.doi.org/10.1016/s0148-2963(01)00246-6.
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Riki, Riki. "FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM KEINGINAN BERBELANJA SECARA ONLINE." Jurnal Ipteks Terapan 11, no. 2 (August 2, 2017): 156. http://dx.doi.org/10.22216/jit.2017.v11i2.705.
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<p><em>This study aims to analyze the factors that influence consumers in online shopping intentions. Method for the sample selection is using purposive sampling and the population is taken from member forum of trade of Facebook and </em><em>Kaskus in regional Batam</em><em> by total sample as much 215 respondent. The research result shows that demographics characteristics of gender have significant influence to online shopping intentions. Age have partial significant influence to online shopping intentions, whereas education, income and marital status not significant influence to online shopping intentions. Meanwhile to the medium characteristics that are perceived ease of use has a significant influence to online shopping intentions but perceived usefulness not significant influence to online shopping intentions. Perceived risk result is significant influence to online shopping intentions. Furthermore, the type of product that is partial significant to online shopping intentions, which is contained in cost outlay significant influence to online shopping intentions but tangibility not significant influence to online shopping intentions.</em></p>
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Al-Maghrabi, Talal, and Charles Dennis. "The Factors Driving Continuance Online Shopping in Saudi Arabia." International Journal of Customer Relationship Marketing and Management 1, no. 2 (April 2010): 11–34. http://dx.doi.org/10.4018/jcrmm.2010040102.
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This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure regional differences with regard to continuance online shopping intentions in Saudi Arabia. Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance in Saudi Arabia. Women in the eastern, western, and central region groups are equivalent. The structural weights are also largely equivalent, but the regression path from perceived usefulness to enjoyment is not invariant between female shoppers in the eastern and western regions or in the eastern and central regions. This research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The research model explains 60% of the intention to continue shopping online. Furthermore, this research suggests that online strategies cannot ignore the influence of either direct or indirect regional differences on continuance intentions; the model can be generalized across Saudi Arabia.
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VIJAYASARATHY, LEO R. "Shopping Orientations, Product Types and Internet Shopping Intentions." Electronic Markets 13, no. 1 (January 1, 2003): 67–79. http://dx.doi.org/10.1080/1019678032000039903.
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Dey, Dipanjan Kumar, and Ankur Srivastava. "Impulse buying intentions of young consumers from a hedonic shopping perspective." Journal of Indian Business Research 9, no. 4 (November 20, 2017): 266–82. http://dx.doi.org/10.1108/jibr-02-2017-0018.
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Purpose The purpose of this research paper is to examine predictors of impulsive buying intentions among youngsters from a hedonic shopping perspective. Recent theoretical work suggests that impulsive buying can function as a form of different hedonic shopping value dimensions such as fun, social interactions, novelty, escapism and outside appreciation. Design/methodology/approach The present research empirically tests a theoretical model of impulse buying intentions by examining the associations between hedonic shopping value dimensions and intentions in the presence of situational characteristics as moderators. A survey of 333 youngsters aged 15 to 23 is conducted using a structured questionnaire. Constructs are measured using established scales. Findings Results indicate that the impulsive buying intentions of youngsters are positively associated with all the five dimensions of hedonic shopping value. Situational characteristics of money and time availability positively moderate this relationship. Task definition negatively moderates the association between impulsive buying intention and hedonic shopping value dimensions. Research limitations/implications Two major theoretical implications result from this study. First, the study enabled the conceptualization of a theoretical framework of impulse buying intentions by including five dimensions of hedonic shopping value as important factors in young consumers’ impulse behavior buying intentions. Further, it includes the moderating effects of all the three aspects of situational characteristics in the same model. Practical implications The marketers can make use of the shopping value dimensions and the situational characteristics moderators to design and implement marketing strategies so that sales via impulse buying are maximized. Originality/value This study provides novel insights on the complex process of impulsive buying by youngsters by expanding the application of the hedonic shopping motives in the presence of situational factors as moderating variables.
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HEPTARIZA, ANITA. "The Effect of Attitude, Normal Subjective and Perceived Behavioral Control (Pbc) on Actual Purchasing Through Purchases of Online Purchase in The Online Retail Industry." Jurnal Ekonomi & Bisnis JAGADITHA 7, no. 1 (April 8, 2020): 9–17. http://dx.doi.org/10.22225/jj.7.1.583.9-17.
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Online shopping activities are currently growing. Online shopping activities are supported by the increasing number of Internet users. With the growing number of people who know the internet and along with the presence of Generation Z who was born in the digital age make the habit of spending goods and services slowly but surely have to switch online. One of the factors that affect online shopping is the intention of purchasing online. Theory of Planned Behavior (TPB) explains that consumer behavior is shaped by attitudes, subjective norms, and perceived behavioral control (PBC) that form the intention of online purchasing. This study aims to analyze the effect of attitudes on online purchase intentions, to analyze the effect of subjective norms on online purchasing intentions, to analyze the effect of PBC on online purchase intentions and to analyze the effect of online purchase intentions on actual purchases. The research was conducted at Prama Sanur Beach Hotel. The technique of data collection used are observation, interview, documentation, questionnaires. Data analysis technique using quantitative analysis with PLS program. The results show that attitudes have a positive and significant influence on the intentions of online purchasing. Subjective norms have a positive but insignificant effect on online purchase intentions. Perceived Behavioral Control (PBC) has a positive and significant effect on online purchasing intentions, and online purchase intentions have a positive and significant effect on actual purchases.
Keywords: Attitude, Subjective Norm, Perceived Behavioral Control (PBC), Intention Online Purchase, Actual Purchase.
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Ghazali, Ezlika M., Dilip S. Mutum, Jiu Hui Chong, and Bang Nguyen. "Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia." Asia Pacific Journal of Marketing and Logistics 30, no. 4 (September 10, 2018): 1064–86. http://dx.doi.org/10.1108/apjml-05-2017-0093.
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PurposeMobile shopping is expected to emerge as a new way of shopping as the Asia Pacific region moves towards the digital era. It is important to understand factors that influence consumers’ intentions to adopt this new shopping channel, especially in developing countries such as Malaysia where it has the fastest growing mobile penetration rate in the world. The purpose of this paper is to integrate the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB), and includes additional variables such as personal innovativeness (PI) and trust.Design/methodology/approachEmpirical data from 453 consumers were tested against a proposed model using partial least squares structural equation modelling.FindingsFindings suggest that most of the constructs in the model (i.e. trust, perceived ease of use, perceived usefulness, attitudes, PI and perceived behavioural control) influence a shopper’s intentions towards adopting mobile shopping. For example, consumers’ attitudes towards M-shopping adoption is higher if a system is not complex and easy to use; if consumers can easily pull out their mobile devices from their pockets to browse or shop by using just one finger, without a complicated process, they tend to use M-shopping channels. In addition, when mobile technology is user-friendly and free from mental effort, it creates positive perceptions that the system is useful, developing stronger intentions for consumers to adopt this alternative.Originality/valueSince M-shopping is a personalised activity that involves money transactions, consumers are more cautious with adoption intentions, and do not follow social norms blindly. Thus, the empirical evidence from Malaysian consumers contributes to literature with insights into their specific m-shopping behaviour in this emerging market. In addition, from a theoretical perspective, the research model in this study integrates both TAM and TPB to provide a holistic view of consumers’ M-shopping adoption intentions in an emerging market, incorporating user-centric factors (i.e. trust and PI). An important finding which differs from other studies is that the relationship between subjective norms and behavioural intention to use M-shopping was not significant, which is contrary to the findings of previous studies. Moreover, attitude was found to mediate the effect of PEOU and PU on consumer’s intention towards mobile shopping adoption. The validated instrument would serve as a useful guideline for researchers during development and refinement of studies on M-shopping.
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Zhao, Yang, and Lin Wang. "Study on Group Differences of Online Shopping Based on Data Mining." Applied Mechanics and Materials 713-715 (January 2015): 2482–85. http://dx.doi.org/10.4028/www.scientific.net/amm.713-715.2482.
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In the face of complex problems of implementation intentions predict the online shopping behavior, we conducted a preliminary exploration of group differences intention on the online shopping behavior using data mining method. The research results show, different types of temperament, personality, gender and living area in online shopping experience and behavior intention have common characteristics of groups, and different groups have obvious difference in online shopping behavior . Finally, this paper combined with large data and the mobile Internet era characteristic, put forward to large data comprehensive online shopping search behavior index, O2O business model as the foundation, the prospect of research on the construction of implementation intention theory of online shopping behavior.
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Ma, Liang, Xin Zhang, Xiaoyan Ding, and Gaoshan Wang. "How Social Ties Influence Customers’ Involvement and Online Purchase Intentions." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 3 (November 20, 2020): 395–408. http://dx.doi.org/10.3390/jtaer16030025.
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A major challenge confronting online retailers is that of stimulating consumer online purchase intention. Many studies have explored the factors that affect consumer purchase behavior; however, few have described the underlying mechanism that links the online shopping experience to social ties and the effect of their strength on purchase intentions. This study adapted the stimuli–organism–response (S–O–R) model to analyze the effects of the online shopping experience on customer involvement and online purchase intention under conditions of weak and strong social ties. Two quasi-experiments were conducted to test the research model and hypotheses. The results showed that online shopping experience had a positive effect on customer involvement, and this involvement in turn had a positive effect on online purchase intention in the strong-tie group and the weak-tie group. Cognitive and affective involvement played partial mediating roles between the online shopping experience and online purchase intention in the weak-ties group and full mediating roles in the strong-ties group. The effects of online shopping experience on customer involvement and online purchase intention differed between the two tie strength groups. The implications of these findings for researchers and practitioners are discussed.
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Semuel, Hatane. "ONLINE CONSUMER ANALYSIS OF INDONESIAN TRADITIONAL BATIK PRODUCTS." Jurnal Manajemen dan Kewirausahaan 22, no. 1 (March 30, 2020): 11–20. http://dx.doi.org/10.9744/jmk.22.1.11-20.
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This study aims to understand website user behavior and online shopping behavior intentions through website facilities and to address the problems of Indonesian traditional batik SMEs in carrying out online marketing. Web services are seen from the security, navigation capabilities, and visual appeal of the website. The study was conducted on 150 students and 96 SME batik owners who have positioned themselves as potential consumers. The respondents were asked to visit the Legendabatik.com website and then answer the questionnaire in the google form. The results found that all website facilities have a positive effect on intention to use, only visual appeal has a direct positive effect on online behavioral intentions, while intention to use has a strong positive influence on online behavioral intentions. So website management needs to prioritize the visual appeal to increase online shopping behavior intention
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Elseidi, Reham I. "Understanding Egyptian Consumers' Intentions in Online Shopping." International Journal of Online Marketing 8, no. 3 (July 2018): 1–18. http://dx.doi.org/10.4018/ijom.2018070101.
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The purpose of this article is to investigate the factors that impact on Egyptian consumers' attitudes and intentions to use online shopping by integrating the technology acceptance models of Davis, and Fishbein and Ajzen's theory of reasoned action. In addition, other variables will be added such as trust and perceived enjoyment for its theoretical framework. A total 306 current internet users in Egypt provided usable responses. Structural equation modelling was employed to test the proposed model and research hypotheses. The findings showed that perceived usefulness, perceived ease of use, trust and perceived enjoyment were the significant predictors of attitude toward online shopping; whereas, attitude, perceived usefulness and perceived enjoyment were the most important factors affect the behavioural intention toward online shopping. The article provides some useful suggestions for the practitioners within the online shopping field.
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Vijayasarathy, Leo R. "Product characteristics and Internet shopping intentions." Internet Research 12, no. 5 (December 2002): 411–26. http://dx.doi.org/10.1108/10662240210447164.
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AVCILAR, Mutlu Yuksel, and Tufan OZSOY. "Determining the Effects of Perceived Utilitarian and Hedonic Value on Online Shopping Intentions." International Journal of Marketing Studies 7, no. 6 (November 30, 2015): 27. http://dx.doi.org/10.5539/ijms.v7n6p27.
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<p>In today’s digital world, the Internet is having vigorous and transformational effects on consumer’s behavior. Over the past ten years, consumers all over the world have increasingly used the Internet as an efficient medium in their shopping experience. Online retailers are trying to influence consumers shopping attitude and behavior by creating renewed shopping experiences in order to sustain their business under the catastrophic destructive competition among online and offline retailers. In the catastrophic destructive rivalry environment, it is vital for retailers to understand online consumers’ beliefs, attitudes, shopping intentions and behavior toward online shopping. Therefore, this study was designated to clarify consumers’ online shopping intentions within the online shopping environment. This study extends the technology acceptance model (TAM) and consumer perceived value theory.</p><p>In the data gathering process, we used convenience sampling and face-to-face interviews techniques. The 400 valid questionnaires were gathered from the Internet shoppers who voluntarily participated with in our research in Osmaniye, Turkey. In order to test the research model, we used Partial Least Squares (PLS-PM) analysis method. The analysis results provide strong support for the research model. Particularly, perceived usefulness, hedonic value, and online shopping satisfaction dimensions have statistically positive effect on online shopping intentions. The findings suggest that perceived usefulness and positive online shopping attitude plays a significant role in increasing both perceived utilitarian and hedonic online shopping value. In addition, online shopping satisfaction and hedonic value have a significant effect on consumer online shopping intentions. Finally, analysis results give some useful insights into the consumers’ online shopping intentions.</p>
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Yolandari, Ni Luh Dian, and Ni Made Wulandari Kusumadewi. "PENGARUH PENGALAMAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT BELI ULANG SECARA ONLINE MELALUI KEPUASAN PELANGGAN (Studi Pada Situs Online Berrybenka.com)." E-Jurnal Manajemen Universitas Udayana 7, no. 10 (July 30, 2018): 5343. http://dx.doi.org/10.24843/ejmunud.2018.v07.i10.p06.
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The purpose of this study to determine the effect of customer experience, trust, customer satisfaction and re-purchase intention at online shopping site Berrybenka.com. The study was conducted in Denpasar City, using sample size of 112 people. Data were obtained by distributing questionnaires measured by Likert Scale. Data analysis techniques used in the form of classical assumption test, path analysis and equipped with test sobel. The results of this study indicate that customer experience and trust have a positive and significant effect on customer satisfaction. Customer experience and trust have a positive and significant impact on repurchase intentions. Customer satisfaction is able to positively mediate and significantly impact the customer's experience on repurchase intentions. Customer satisfaction is able to positively and positively mediate the effect of trust on repurchase intentions. Berrybenka.com is expected to maintain and even increase customer satisfaction so that it will impact on the intention to buy back. With the intention of buy back can affect the quality of online shopping site Berrybenka.com.
Keywords : customers experience, trust, customer satisfaction, and repurchase intention
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Tak, Preeti, and Savita Panwar. "Using UTAUT 2 model to predict mobile app based shopping: evidences from India." Journal of Indian Business Research 9, no. 3 (August 21, 2017): 248–64. http://dx.doi.org/10.1108/jibr-11-2016-0132.
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Purpose The purpose of this paper is to understand antecedents of app-based shopping in an Indian context. The paper has used unified theory of acceptance and use of technology (UTAUT) 2 model for examining the impact of various constructs on behavioral intention and usage behavior of smart phone users toward the mobile shopping apps. Design/methodology/approach The constructs were tested and validated by means of a structured questionnaire which was administered on a sample of 350 mobile app shoppers in Delhi. AMOS 20 was used to analyze the collected data. Findings The study revealed that hedonic and habit are the strongest predictors of users’ behavioral intention to use mobile apps for shopping. Respondents are also influenced by the deals that are being offered by the marketers. The research also suggests that facilitating conditions help in usage of mobile apps for shopping. Research limitations/implications Managerial implications simplifying the interface which would encourage the less technologically advanced individuals to use mobile apps. Hedonic element of shopping through mobile apps should also be enhanced. Originality/value This study contributes to the research on intentions and usage behavior of consumer technologies by adopting UTAUT 2 model to explain the intentions and usage behavior toward mobile apps for shopping. The paper also measured the role of deals in influencing the consumers.
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Hsu, Wen-Chin, Po-Han Chen, and Chung-Yang Chen. "An Exploration of the Impact of Virtual Reality Interfaces on Online Shopping." Information Resources Management Journal 33, no. 2 (April 2020): 19–39. http://dx.doi.org/10.4018/irmj.2020040102.
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Virtual reality presents exciting new opportunities for e-commerce with regard to the development of innovative shopping services. This article reports on an experimental investigation into the coordinated use of two human-computer interfaces (HCIs) for online shopping: virtual reality (VR) and webpages. We adopted the uses and gratification theory and technology acceptance model to determine how these HCIs affect online shopping intentions. Data from 98 participants revealed that entertainment value, informativeness, perceived ease-of-use, and perceived usefulness are the primary factors influencing the intention to use the VR HCI for online shopping (p < 0.05). Informativeness, perceived ease-of-use, and perceived usefulness are the main factors influencing the intention to use the webpage HCI for online shopping (p < 0.05). This study provides insights for businesses how to develop innovative shopping services using VR.
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Öztürk, Resul. "Health or Death? The Online Purchase Intentions of Consumers during the COVID-19 Pandemic." Transnational Marketing Journal 8, no. 2 (October 20, 2020): 219–41. http://dx.doi.org/10.33182/tmj.v8i2.1069.
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Consumer behaviour can change according to time and conditions. The hedonic and utilitarian values that evoke our sense of purchase can be effective in producing these differences. Specifically, consumers display purchasing activities with different values and behaviours when they feel insecure, such the feeling of a potential threat to their lives, such as during the current COVID-19 pandemic. The present cross-sectional study aims to investigate the effects of such a potential threat on online purchase intentions toward food products and whether hedonic and/or utilitarian shopping values play a mediating role in these relations during the current COVID-19 pandemic conditions in Turkey. More specifically, data was collected from 556 food consumers during April 2020 using an online survey. This study used a structural equation model to analyse and test the research hypotheses. The results show that a perceived potential threat to life (death threat) is positively related to both utilitarian versus hedonic shopping value and online purchase intentions toward food products. Also, utilitarian versus hedonic shopping values are positively related to a death threat with regard to food products. Utilitarian shopping and hedonic shopping values can play a mediating role between death threat and online purchase intentions. This demonstrates that a strong perceived threat to life, such as in the case of the COVID-19 pandemic or other high risk factors, will result in the intention to buy foods providing hedonic or utilitarian value, which promotes online shopping.
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Chattaraman, Veena, Wi-Suk Kwon, Juan E. Gilbert, and Yishuang Li. "Virtual shopping agents." Journal of Research in Interactive Marketing 8, no. 2 (June 3, 2014): 144–62. http://dx.doi.org/10.1108/jrim-08-2013-0054.
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Purpose – The purpose of this study is to investigate whether the visual presence of a virtual agent on a retail Web site reveals positive outcomes for older users with respect to enhancing perceived interactivity, social support, trust and patronage intentions and alleviating user anxiety. Design/methodology/approach – A between-subjects laboratory experiment was conducted with 50 older users, which included an interaction experience of 30 minutes followed by a paper-based questionnaire. The visual presence of the agent was manipulated in a mock retail Web site through the presence or absence of a virtual agent image, while maintaining the same agent functionality. Findings – The contrasts of senior users’ shopping experiences between two agent-mediated Web sites (with or without agent image) support the direct “persona” effects of a virtual agent’s visual presence on enhancing perceived interactivity, social support, trust and patronage intentions in the retail Web site, while alleviating user anxiety. Further, anxiety alleviation is fully explained by increased perceptions of interactivity. Perceived social support fully mediates trust in the benevolence of the online retailer. Trust ability emerges as a salient factor mediating the relationship between agent persona and patronage intentions. Originality/value – This work is the first to identify the value of human visual embodiment for older users’ online shopping experiences, which has implications for other low-experience/expertise users of a medium.
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Nirmala, Ratih Puspa, and Ike Janita Dewi. "The Effects of Shopping Orientations, Consumer Innovativeness, Purchase Experience, and Gender on Intention to Shop for Fashion Products Online." Gadjah Mada International Journal of Business 13, no. 1 (February 12, 2011): 65. http://dx.doi.org/10.22146/gamaijb.5495.
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Nowadays, many fashion retailers or marketers use the power of internet to promote and sell their products. This research examines the effects of consumers’ shopping orientations (brand/fashion consciousness, shopping enjoyment, price consciousness, convenience/time consciousness, shopping confidence, in-home shopping tendency), consumer innovativeness, online purchase experience for fashion products, and gender on consumers’ intention to shop for fashion products online. Data were collected through online surveys from the population of internet users in Indonesia, aged between 15 and 30 years old (generation Y), who had bought or browsed fashion products through the internet (N=210). This research is a quantitative research which uses purposive sampling and multiple regression analysis. Results show that the effects of several shopping orientations (shopping enjoyment, price consciousness, in-home shopping tendency), consumer innovativeness, online purchase experience for fashion products, and gender, are significant on consumers’ intention to shop for fashion products online. Furthermore, gender is marginally significant related to consumers’ intention to shop for fashion products online. Surprisingly, women tend to have lower intentions to shop for fashion products online compared to men.
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Al-Gasawneh, Jassim Ahmad, Abdullah Matar Al-Adamat, Marzouq Ayed Al-Qeed, Nawras M. Nusairat, Ala'eddin Ahmed, Abdul Hafaz Ngah, and Mahfuz Judeh. "Moderator-moderator: Digital coupon sales promotion, online reviews, website design, and the online shopping intention of consumers in Jordan." International Journal of Data and Network Science 5, no. 4 (2021): 757–68. http://dx.doi.org/10.5267/j.ijdns.2021.7.005.
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Although there have been unprecedented advances in technology worldwide, it is challenging for businesses and marketers to develop novel strategies of attracting consumers because the latter’s online shopping intentions have not changed according to the technological advances. Given these considerations, the present paper investigated how online shopping intention was influenced by website design and online reviews, how the relationship between website design and online shopping intention was moderated by online reviews, and how the relationship between online reviews and online shopping intention was moderated by digital coupon sales promotion. To that end, the paper drew on the theoretical framework of the Unified Theory of Acceptance and Use of Technology. A sample of consumers from Jordan was used for data collection, with Smart Partial Least Squares being employed for the analysis of the 225 responses received. Based on the findings, online shopping intention was favorably influenced by website design and by online reviews, while the relationship between website design and online shopping intention was moderated by online reviews. Likewise, the relationship between online reviews and online shopping intention was moderated by digital coupon sales promotion. Digital marketing agencies can use such findings to develop a marketing strategy targeting young adult consumers in Jordan.
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Aditya, Wayan Sudangga, and Made Jatra. "PENGARUH PERSEPSI KUALITAS PRODUK, PENGALAMAN BELANJA ONLINE, DAN AKSES INFORMASI TERHADAP NIAT BELI ULANG ( Studi Pada Pembelian Online Sepatu Sepak Bola Merek Specs Di Kota Denpasar)." E-Jurnal Manajemen Universitas Udayana 8, no. 4 (February 28, 2019): 2524. http://dx.doi.org/10.24843/ejmunud.2019.v08.i04.p23.
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This study aims to explain the influence perceptions of product quality, online shopping experience, and access to information on repurchase intentions. This research was conducted in Denpasar involving 100 respondents. To obtain data, this study used questionnaires, observation and interviews. Data analysis techniques used multiple linear regression. The results of this study state that product quality, online shopping experience, and information access have a significant positive effect on repurchase intention. Specs management should provide detailed information on each product, information that’s always updated, carefully re-examine the goods sent. that consumers are interested in repurchasing and not getting the wrong information.
Keyword: perception of product quality, online shopping experience, infromation access, purchase intention
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Rahma Putri, Erriska, Usep Suhud, and Mohamad Rizan. "Niat Berbelanja Online Siswa Sekolah Menengah Pertama." Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) 5, no. 2 (October 31, 2017): 138–47. http://dx.doi.org/10.21009/jpeb.005.2.2.
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This study is to understand the effect of perceived characteristics, personal innovativeness, and self-efficacy on the intention online shopping. In contrast to previous studies on online shopping, this study refers to the Technology Acceptance Theory that is integrated with the Innovation Diffusion Theory. Respondents of this study are junior high school students in Jakarta. By using the quantitative research methods and convenience methods to collect data, so the respondents as many as 356 students of junior high school have been taken. The data collected were then analyzed by using Structural Equation Modeling by confirmatory factor analyses. Four of the five hypotheses were accepted. This study carried out findings that the TAM can be integrated with the IDT to predict the intentions of online shopping, so the businessman of online shopping can know the direct or indirect effect from the perceived characteristics, self-efficacy, and personal innovativeness to the intention online shopping.
Keywords: Technology Acceptance Model, Innovation Diffusion Theory, niat belanja online, persepsi, pelajar SMP
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Le-Hoang, Phuong Viet. "Factors affecting online purchase intention: the case of e-commerce on lazada." Independent Journal of Management & Production 11, no. 3 (June 1, 2020): 1018. http://dx.doi.org/10.14807/ijmp.v11i3.1088.
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This study aims to explore the scale and measure of the impact of factors affecting theonline shopping intention of the consumer on the Lazada e-commerce website in Ho Chi Minh City. The study confirms the theoretical analysis of consumer behavior (Theory of Reasoned Action - TRA), (Theory of Planned Behavior – TPB), as well as compares the research articles related to online shopping intention of domestic and foreign authors. From the survey results from 300 customers, the author pointed out that six factors positively affecting online purchase intention include usefulness - convenience, trust, behavior control awareness, business competency, and reference group opinion. The other factor is the perceived risk that has negative affect customers' online shopping intentions. Since then, the research offers the causes, solutions, implications to help traders on e-commerce sites capture the needs and psychology of customers and help them partially improve their ability to attract customers online shopping in Ho Chi Minh City.
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Rhee, Ha-Lim, and Kyu-Hye Lee. "Enhancing the Sneakers Shopping Experience through Virtual Fitting Using Augmented Reality." Sustainability 13, no. 11 (June 3, 2021): 6336. http://dx.doi.org/10.3390/su13116336.
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The fashion industry is undergoing a digital transformation due to the emergence of new shopping channels and external factors such as the COVID-19 pandemic. This study examined the relationship between virtual fitting (VF) experience satisfaction, brand advocacy, mobile purchase intention, and offline purchase intention from an omnichannel perspective to understand how VF based on augmented reality (AR) impacts the customer purchase journey. The study also investigated the moderating effect of a customer’s product involvement, which is a personal characteristic. The results reveal that high satisfaction with the VF experience had a positive effect only on mobile purchase intentions. Brand advocacy formed after the VF experience had a positive effect on both mobile and offline purchase intentions and showed a mediating effect in the relationship between VF experience satisfaction and purchase intention. The moderating effect of product involvement was also confirmed. Moreover, a significantly negative influence of VF experience satisfaction on offline purchase intention was detected for customers who were more involved in sneakers products. These results indicate that VF, which is used as a tool in shopping apps, can achieve customer satisfaction and drive mobile purchases, thus leading to offline purchases based on brand advocacy.
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Devinder, Pal Singh. "Online Shopping Motivations, Information Search, and Shopping Intentions in an Emerging Economy." East Asian Journal of Business Management 4, no. 3 (July 30, 2014): 5–12. http://dx.doi.org/10.13106/eajbm.2014.vol4.no3.5.
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Masri, Ni Wayan, Jun-Jer You, Athapol Ruangkanjanases, and Shih-Chih Chen. "The Effects of Customer Learning and Shopping Value on Intention Purchase and Reuse in a Digital Market: The Institutional Trust–Commitment Perspective." Sustainability 13, no. 8 (April 13, 2021): 4318. http://dx.doi.org/10.3390/su13084318.
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The successes of the digital market depend on customers’ intentions to purchase and reuse products or services. Previous studies have extensively discussed customer shopping value and customer learning, but most studies have analyzed the influencing factor as a single entity and seldom investigated the combination of two factors based on the institutional trust–commitment mechanism. We based this study on the e-commerce institutional trust–commitment mechanism (customers’ trust and commitment calculation) to investigate the influence of customer learning (product and website knowledge) and customer shopping value (monetary value, product evaluation cost, and customer reputation) on customers’ intentions to purchase and reuse products. The data sample included 279 respondents with experience of electronic shopping in Taiwan. The results show that customer learning and customer shopping value positively and significantly influence customers’ trust and customers’ calculation commitment and indirectly influence customers’ intention to purchase and reuse. However, dimensions of customer learning, such as website knowledge, do not affect customers’ trust and commitment but have a partially an indirect relationship with customers’ trust via the influence of product knowledge. In addition, product knowledge has a partially indirect effect on customers’ intention to reuse products or services through the influence of product knowledge and customers’ trust in online vendors in the digital market environment. The findings presented here have important theoretical and practical implications for scholars and digital market providers.
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Pappas, Ilias O. "User experience in personalized online shopping: a fuzzy-set analysis." European Journal of Marketing 52, no. 7/8 (July 9, 2018): 1679–703. http://dx.doi.org/10.1108/ejm-10-2017-0707.
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Purpose In the complex environments of online personalization, multiple factors have been considered to explain consumers’ online behaviour, but largely without considering the role of specific configurations of variables and how they may affect consumer behaviour. This study aims to show how trust towards online vendors, privacy, emotions and experience combine to predict consumers’ purchase intentions. Design/methodology/approach Building on complexity theory, a conceptual model followed by research propositions is presented. The propositions are empirically validated through configurational analysis, using fuzzy-set qualitative comparative analysis (fsQCA) on 182 customers with experience in personalized online shopping. Predictive validity analysis is also performed. Findings Five solutions of trust, privacy, emotions and experience increase intention to purchase, and six solutions inhibit it. The findings verify the importance of trust and happiness in successful personalized online shopping. Their absence inhibits purchase intentions. Also, high experience may help to overcome low trust or negative emotions, whereas low experience requires the combination of high trust and happiness. None of the examined factors are indispensable to explain purchase intentions. Research limitations/implications The study uses fsQCA, differentiating from traditional studies in the area that use variance-based methods and identifies multiple solutions explaining the same outcome. The proposed approach contributes to theory development in the field. Practical implications The multiple solutions lead to new ways on how companies may approach their customers, as each one covers a specific part of the sample, adding to the fact that in personalized marketing there is not one single optimal solution explaining customer purchase intentions. Originality/value This study contributes by extending existing knowledge on how trust, privacy, emotions and experience combine to increase or mitigate intention to purchase towards the development of new emotion-centric theories and the design and provision of personalized services and presenting a step-by-step methodological approach for how to apply fsQCA in e-commerce studies.
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Gorji, Mohammadbagher, and Sahar Siami. "How sales promotion display affects customer shopping intentions in retails." International Journal of Retail & Distribution Management 48, no. 12 (August 11, 2020): 1337–55. http://dx.doi.org/10.1108/ijrdm-12-2019-0407.
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PurposeThe purpose of this paper is to examine the impact of sales promotion display on customer intentions to purchase and repurchase, focusing on the moderating roles of perceived product quality and price fairness.Design/methodology/approachThis study employs a descriptive, quantitative, non-experimental research method using a cross-sectional design with a self-administered questionnaire. In total, 415 department store customers responded to the survey through an online research panel provider in Australia.FindingsThe results indicated that sales promotion display significantly affects the purchase and repurchase intentions. The findings also highlight the moderating role of perceived product quality and price fairness on customer shopping intentions. Lastly, it is confirmed that the joint moderating effects of perceived product quality and price fairness in the relationship between sales promotion display, purchase and repurchase intentions are significant.Practical implicationsBased on the study findings, managers could drive customer purchase and repurchase intentions using suitable visual objects in sales promotion and their appropriate in-store placement.Originality/valueThe present study introduced sales promotion display as a new dimension of store physical environment. This is the first study to investigate the relationship between sales promotion display and customer shopping intentions and incorporates customers' cognitive perceptions of price and quality in the conditioned effect of sales promotion display on shopping intentions. Moreover, this study brings up new insight into retailing literature by applying the classical conditioning theory in examining the links between sales promotion display and customer shopping intentions.
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Nasim, Shahzad. "Impact of Landscaping of Shopping-Mall on Customer Preferences: A Qualitative Study of Shopping Malls located in Karachi." IBT Journal of Business Studies 15, no. 2 (2019): 14–24. http://dx.doi.org/10.46745/ilma.jbs.2019.15.02.02.
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This study aims at finding the impact of landscaping variables such as interior design, decor and other atmospheric variables of shopping malls on the customers’ preferences and purchase intentions. The research is descriptive in nature and is conducted on the shopping malls of the Karachi; a metropolitan city of Pakistan. Data is gathered through interviews of the customers who visited shopping malls frequently. Semi structured questionnaire and content analysis of interviews is used for the analysis of the results. The findings of this study specify that variables like hygiene, aroma, lighting, and display/layout have significant impact on customers’ purchase intention; whereas temperature, music and color found to be insignificant variables.
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Do, Toan, Thanh Nguyen, and Cuong Nguyen. "Online Shopping in an Emerging Market." Journal of Economics and Management Sciences 2, no. 2 (April 13, 2019): p1. http://dx.doi.org/10.30560/jems.v2n2p1.
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The emerging market is currently witnessing the active development of online shopping. This study was conducted to analyze the key factors affecting the intention of customers to purchase in Vietnam. This study is conducted by two methods, including "secondary research method" and "quantitative method" for research. Firstly, the author uses the "secondary research method" to refer to previous academic sources for this research. Secondly, the author collected a sample of 349 volunteers in Vietnam who have an understanding and interest in e-commerce. Perceived Usefulness, Perceived Ease of Use, Perceived Transaction Security are reported to have a positive relationship with online purchase intention. They are significant factors affecting the purchase intention of Vietnamese online customers. Other demographic factors can affect online shopping intention, such as age and income, so research cannot represent all customers. Businesses can use the findings to further understand about emerging markets. This trend is the basis for business managers to develop customer attraction strategies and improve the quality of online shopping services. The potential for online shopping is becoming more attractive, especially in emerging markets. This study is in line with the trend of the online shopping industry. The results of this study can help marketers understand more about customers' intentions, thereby building long-term relationships between businesses and customers.
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Chen, Yi-Fen, Chia-Wen Tsai, and Po-Hung Lin. "The Influence of Perceived Risk, Shopping Value and Opinion Leader to Explore Online Consumer Purchase Intention." International Journal of E-Adoption 9, no. 2 (July 2017): 31–58. http://dx.doi.org/10.4018/ijea.2017070103.
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Opinion leaders play important roles in interpersonal communication. Marketers can contact the opinion leaders and reduce costs and improve overall communication efficacy by communicating effectively with them. This study investigates the opportunity of consumers becoming opinion leaders and also investigates the effects of perceived risk and shopping value on online consumer purchase intention. This study surveyed college students in northern Taiwan (59 respondents) to explore college students' online nail polish purchase intentions. This study applies social network analysis (SNA) and regression to examine hypotheses within a theoretical framework. The results showed that consumers feel a higher perceived risk and positive advice given by an opinion leader can enhance purchase intentions. The results further indicated that higher the consumers' shopping value, higher their purchase intention. The findings of the study offer sales and management professionals methods for communicating with online shoppers more effectively. Thus, in addition to marketers' focus on makeup markets above, they can also expand their vision to wider markets.
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Alatawy, Khald S. "Factors Influencing Consumers' Intention to Use Mobile Applications for Online Shopping in the Kingdom Of Saudi Arabia (KSA)." International Journal of Business and Management 14, no. 1 (December 18, 2018): 86. http://dx.doi.org/10.5539/ijbm.v14n1p86.
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This study examines factors influencing consumers' intention to use mobile applications for online shopping in the Kingdom of Saudi Arabia (KSA). The research employed quantitative methodology, using study sample consisting of 150 participants randomly selected from the Saudi community. A questionnaire was developed to collect the primary data, resulting in one hundred (100) usable responses, i.e. a response rate of 66.67% (100/150). The collected data was subsequently analysed using the Statistical Package for Social Software (SPSS) and the Amos programme, to establish the path of the independent variables using Structural Equation Modelling (SEM). The study results identified the following: firstly, a positive or strong significant correlation between subjective norms and customer intention to use mobile applications for online shopping in KSA. Secondly, a positive, significant correlation between customer intention and the use of mobile applications for online shopping in KSA. Thirdly, that Perceived Behavioural Control (PBC) had a negative correlation with customer intention to mobile applications for online shopping in KSA. Finally, that that the main factors influencing consumers' intention to use mobile applications for online shopping in KSA consisted of: (1) attitude; (2) perceived behaviour control; (3) subjective norms; and (4) perceived trust. This research therefore contributes to the current literature by offering important evidence of how key players in the Saudi e-commerce sector can leverage consumers' intention to use mobile applications for online shopping in KSA. Due to its contribution to the picture of customer intentions towards online shopping in KSA, this study has significance for the Saudi e- commerce sector, online shopping companies and technological sector, as well as for online consumers.
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Sanjay K. Jain and Manika Jain. "Exploring Impact of Consumer and Product Characteristics on E-Commerce Adoption: A Study of Consumers in India." Journal of Technology Management for Growing Economies 2, no. 2 (October 25, 2011): 35–64. http://dx.doi.org/10.15415/jtmge.2011.22009.
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The paper aims at examining the impact of various consumer and product characteristics on adoption of e-commerce among consumers in India. The study is based on primary data collected through survey of consumers residing in and around Delhi. A structured non- disguised questionnaire has been employed for collecting the information from the respondents about their demographics, shopping orientations, security and privacy concerns, technological familiarity, past online shopping experiences and intentions to buy various types of products through internet in future. Past online shopping satisfaction, recreational shopping orientation, education and income emerge as significant factors affecting consumer past online purchases. In respect of future online shopping intentions, only three consumer-related factors viz., past online shopping satisfaction, past online shopping frequency and education, are found as significant predictors. Amongst product characteristics, product expensiveness is found to be negatively related to consumer future online purchase intentions. While consumers appear quite willing to buy services online that are high in their intangible value proposition, they appear somewhat ambivalent in their intentions to buy online the 'frequently purchased products'. Some of the consumer and product characteristics do influence consumer adoption of e-commerce. Study findings entail interesting implications for the marketers. They need to give adequate attention to consumer and product characteristics while designing their e-marketing strategies. As compared to goods, the surveyed respondents have expressed greater willingness to buy services online in future. Services thus appear to be more promising product category for sale through internet channel in future.
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Kazancoglu, Ipek, and Hatice Aydin. "An investigation of consumers’ purchase intentions towards omni-channel shopping." International Journal of Retail & Distribution Management 46, no. 10 (October 8, 2018): 959–76. http://dx.doi.org/10.1108/ijrdm-04-2018-0074.
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Purpose The growth of omni-channel retailing is causing consumers to change their habits and shopping behaviour. It is essential to understand the factors on purchase intention within the consumer context. The purpose of this paper is to explore factors that are influencing consumers to use omni-channel in their shopping behaviour – specifically in the apparel sector in Turkey as an emerging country. Design/methodology/approach Designed as exploratory research, this study used four different focus groups. Focus groups were conducted with university students who have experienced the company’s omni-channel applications. The study sample included a total of 30 purposefully selected university students in Izmir, Turkey, who previously shopped at the same store. The selected retail store is the leading domestic shopping brand and the pioneer in omni-channel in the apparel and fashion sector in Turkey. The participants were given three company-related scenarios which were used to help the students to better understand omni-channel applications of the company. Then, they were asked to discuss their perceptions and intentions towards omni-channel shopping. Content analysis was used for analysing transcripts. Findings The findings of the focus groups have revealed 12 themes about the intentions of the university students towards omni-channel shopping. Among 12 themes, it is observed that 6 of them have similarities with the variables of the UTAUT2 model. The findings of the study showed that, beside the additional themes, the predetermined variables of the UTAUT2 model within the literature; which are “performance expectancy”, “effort expectancy”, “facilitating conditions”, “hedonic motivation”, “habit” and “price value” have affected purchasing intentions towards omni-channel shopping. This study proposed six additional themes which were not revealed in the previous studies on purchase intentions in an omni-channel shopping in apparel sector. The six additional themes proposed in this study are; “perceived trust”, “situational factors”, “perceived risk”, “anxiety”, “need for interaction” and “privacy concern”. Research limitations/implications This study is limited to the focus group interviews held in only one university with students from the same programme. The findings are obtained also only valid for the relevant retail store and city, and cannot yet be generalised. Practical implications The relationships suggested in this exploratory study can further be analysed by quantitative study. It is also claimed that the findings of this study can act as a framework to extend the UTAUT2 model by integrating perceived trust, situational factors, perceived risk, anxiety, need for interaction and privacy concern. This model will enable retailers to understand consumer expectations towards omni-channel shopping and to focus on integrating these factors through whole purchasing process in order to increase omni-channel sales. Originality/value The literature on omni-channel has concentrated on the retailers’ perspective, whereas this study aims to reveal an insight from the consumer perspective. The contribution of the study is to provide a framework for understanding the themes on consumer viewpoint in the omni-channel shopping behaviour.
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Michon, Richard, Jean-Charles Chebat, Hong Yu, and Linda Lemarié. "Fashion orientation, shopping mall environment, and patronage intentions." Journal of Fashion Marketing and Management 19, no. 1 (March 9, 2015): 3–21. http://dx.doi.org/10.1108/jfmm-09-2012-0055.
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Purpose – The purpose of this paper is to explore female fashion shoppers’ perception and response to the mall environment. Specific objectives include a conceptual model of female fashion shoppers’ experience in a mall environment incorporating fashion orientation, store personality, shopping mall perception, shopping value, and patronage intentions. Design/methodology/approach – Empirical testing is done with a latent path structural equation model. Data collection was carried out in a firmly controlled mall intercept survey which produced 312 usable questionnaires. Findings – Results show that shoppers’ fashion orientation hypothesized to be a personality trait is not an antecedent to the perception of the mall environment. Instead, fashion orientation moderates the perception of product and service quality, hedonic shoppers’ response, and patronage intentions. The perceived mall personality has a focussed impact on the perception of product and service quality. The mall’s sophistication image influences the perception of product quality. On the other hand, the mall’s enthusiasm image atmosphere affects the perception of service quality. Perceptions of product and service quality are correlated and trigger positive hedonic and utilitarian shopping benefits. Research limitations/implications – Because findings from this study cannot be generalized to other situations, the research should be replicated to a variety of mall formats and shopper segments. Furthermore, other fashion-orientation factors (fashion leadership, fashion interest, and anti-fashion attitude) should be considered. However, along with model complexities, increased sample sizes are also required. Future studies may also include male shoppers to investigate differences in fashion motivation and mall shopping experience. Practical implications – It is concluded that the person-place congruency theory is confirmed and that the shoppers’ fashion orientation should be included in the set of segmentation variables. Shopping malls cannot be everything to everyone without risking diluting their image. Downtown urban malls have the opportunity to adopt a well-defined positioning in order to differentiate themselves. Large suburban malls should partition themselves to remove image ambiguities. Mall managers must primarily work on the “meaning” of the mall atmosphere rather “mood.” Fashion shoppers are task oriented. Mall managers should design malls to facilitate the shopping experience with highly functional designs, simple layout, and clear signage in support of wayfinding. Originality/value – Although fashion consumers have been studied from diverse perspectives, there is limited research on the experience of fashion shoppers in a mall setting. This study partly fills this gap in the literature by investigating how female fashion shoppers respond to the shopping center environment and commit to mall patronage.
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Mohamed, Mas Azira, and Yu Ghee Wee. "Effects of Consumer Innovativeness, Fashion Innovativeness, and Fashion Involvement on Online Purchase Intention." Journal of Entrepreneurship and Business 8, no. 2 (December 31, 2020): 50–71. http://dx.doi.org/10.17687/jeb.0802.05.
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Online shopping is becoming increasingly important in the current era, rendering comprehension of consumer online shopping habits crucial. This notion rings true in the context of users and companies alike, thereby emerging as a big concern for e-commerce managers and researchers. One may assume that only by understanding the factors influencing consumer buying intentions for fashion items online will companies be better-positioned for meeting consumer needs. In this analysis, the relationship between customer online purchasing intentions and selected factors was investigated, specifically consumer innovativeness, fashion innovativeness, and fashion involvement. Quantitative research was implemented in the process, involving fashion online shoppers in Malaysia as the respondents after being selected via quota sampling from the ten most popular fashion shopping websites in Malaysia. The statistical method of Partial Least Square – Structural Equation Modelling (PLS-SEM) was then employed for the proposed model testing. The findings subsequently revealed the positive effects of consumer innovativeness, and fashion involvement on online purchase intention, whereas any significant relationship between the variable with fashion innovativeness was absent. However, this analysis was conducted in Malaysia; therefore, the results could be different if tested in other countries. Hence, similar studies related to fashion online purchase intention should be replicated in other Asian countries in the future.
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Jensen, Kimberly L., Jackie Yenerall, Xuqi Chen, and T. Edward Yu. "US Consumers’ Online Shopping Behaviors and Intentions During and After the COVID-19 Pandemic." Journal of Agricultural and Applied Economics 53, no. 3 (August 2021): 416–34. http://dx.doi.org/10.1017/aae.2021.15.
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AbstractA study of 1,558 US households in June 2020 evaluated utilization of online grocery shopping during the COVID-19 pandemic, influences on utilization, and plans for future online grocery shopping. Nearly 55 percent of respondents shopped online in June 2020; 20 percent were first-timers. Cragg model estimates showed influences on online shopping likelihood and frequency included demographics, employment, and prior online shopping. Illness concerns increased likelihood, while food shortage concerns increased frequency of online shopping. A multinomial probit suggested 58 percent respondents planned to continue online grocery shopping regardless of pandemic conditions.
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Dlodlo, Nobukhosi. "Developing An Online Shopping Value Framework For Consumers Of Non-Store Fashion Brands." International Business & Economics Research Journal (IBER) 13, no. 6 (October 31, 2014): 1359. http://dx.doi.org/10.19030/iber.v13i6.8925.
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The explosion of the Internet has considerably transformed the fashion industry, by providing a substitute for traditional retail marketing formats. As such, the theory on customer value has taken pre-eminence in determining consumers behavioural intentions. The main objective of this study was to examine the possible existence of relationships between consumer perceived value, attitudes and the related e-purchase consequence variable. The study followed a quantitative survey approach in which 206 experienced Internet users of online shopping in South Africa. Data were analysed through Principal Component Analysis using Varimax rotation, nonparametric correlation analysis and regression analysis. Three dimensions were extracted, namely: utilitarian value (?=.852), hedonic value (?=.901) and social engagement value (?=.925) in order of performance on the mean score ranking results. Moreover, the Pearson correlation results indicated that online shopping value dimensions positively influenced attitude and consequently, e-purchase intentions among shoppers. Furthermore, regression analysis results showed that brand attitude played an important moderating role between value and e-purchase intentions. The variables investigate in this study constitute a central differentiation factor which impacts on attitude evaluations, intention to purchase as well as the willingness to visit the website and share this experience with others. The study is important in that, at the micro-level, e-retailers can tailor the identified dimensions towards improving the shopping experience among specific online market segments. At the macro-level, identifying the online shopping value dimensions would provide fashion marketers with a basis for developing an inclusive marketing differentiation strategy for their non-store brands.
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Youn, Song-yi, Jung Eun Lee, and Jung Ha-Brookshire. "Fashion Consumers’ Channel Switching Behavior During the COVID-19: Protection Motivation Theory in the Extended Planned Behavior Framework." Clothing and Textiles Research Journal 39, no. 2 (January 28, 2021): 139–56. http://dx.doi.org/10.1177/0887302x20986521.
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The purpose of this study is to understand fashion consumers’ channel switching to online stores during the COVID-19. We proposed an extended theory of planned behavior by incorporating protection motivation theory. The results showed that consumer assessments of perceived severity and altruistic fear of COVID-19 and response efficacy and self-efficacy of channel switching increased their beliefs (i.e., attitude, perceived behavior control, subjective norm) and intentions to switch shopping channels to online. We also found that the age (young vs. old) moderated the effects of response efficacy and self-efficacy on perceived behavior control, perceived severity on subjective norm, perceived behavior control on channel switching intentions, and channel switching intention on actual switching behavior. The findings provide fashion retailers and the society with a better understanding about fashion consumers’ shopping channel switching under the pandemic.
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Zanini, Marco Tulio, Fernando Filardi, Fábio Villaça, Carmen Migueles, and Aline Menezes Melo. "Shopping streets vs malls: preferences of low-income consumers." Marketing Intelligence & Planning 37, no. 2 (April 1, 2019): 140–53. http://dx.doi.org/10.1108/mip-05-2018-0168.
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PurposeThe purpose of this paper is to identify the attributes of shopping streets and shopping malls that influence the satisfaction and patronage intention of low-income consumers in order to understand the consumers’ preferences when it comes to shopping in these retail agglomerations.Design/methodology/approachThe study is based on quantitative and qualitative research, including in-depth interviews and focus groups with low-income consumers. The research collected data from 396 consumers at 3 retail agglomerations in Rio de Janeiro, Brazil, and used a structured questionnaire to identify 12 attributes as the factors of the agglomerations’ attractiveness.FindingsThe results show that the items “selection” and “value” affect satisfaction and patronage intention at the same intensity in both shopping streets and shopping malls. However, the item “access” proved to be important for shopping malls, and the item “security” proved to be important for shopping streets. The results indicate that shopping streets have a preference for patronage intentions, despite the greater satisfaction generated by shopping malls. In addition, the study looked at consumers’ opinions on these retail agglomerations.Originality/valueThe research findings help to build a conceptual framework on evolved retail agglomerations in comparison to created retail agglomeration, represented by shopping streets and shopping malls, respectively. The findings allow a broader view of low-income consumption, offering insights so entrepreneurs and companies can direct their efforts to better capture value and improve the supply of products and services. Likewise, these findings will help public policy decision-makers to build and provide infrastructure for the preservation of shopping streets, maintaining this option for the consumer.
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Burns, David J., Chris Manolis, and William W. Keep. "Fear of crime on shopping intentions: an examination." International Journal of Retail & Distribution Management 38, no. 1 (February 2, 2010): 45–56. http://dx.doi.org/10.1108/09590551011016322.
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Korgaonkar, Pradeep, Maria Petrescu, and Enrique Becerra. "Shopping orientations and patronage preferences for internet auctions." International Journal of Retail & Distribution Management 42, no. 5 (May 6, 2014): 352–68. http://dx.doi.org/10.1108/ijrdm-03-2012-0022.
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Purpose – The purpose of this paper is to analyze the effect of consumers’ shopping orientations and income on online auction patronage intentions. Design/methodology/approach – The study collected data using a national sample of 3,000 online auction consumers over the age of 18, who had purchased from internet auction sites eBay, Yahoo, or Bargain Hunter in the previous six months and used structural equation modelling for data analysis. Findings – The results suggest that consumers’ price consciousness shopping orientation, which increases shopping in online stores, decreases patronage intentions towards the online auction site. In addition, the findings indicate that consumers’ search orientation, convenience orientation and income level increase patronage intentions towards the online auction site. Originality/value – The key theoretical and academic contribution of this study focuses on testing and integrating the shopping orientations literature in the more modern area of online auction retailing. Practitioners also benefit from the findings of the online auction customer motivations captured by this study.
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Avcilar, Mutlu Yuksel, and Akin Alkevli. "The Antecedents of Mobile Repurchasing Intentions: An Empirical Investigation among Turkish Mobile Shoppers." International Journal of Business and Management 12, no. 3 (February 21, 2017): 105. http://dx.doi.org/10.5539/ijbm.v12n3p105.
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In today's digital world, consumers have progressively utilized the mobile Internet in their mobile shopping transactions. Mobile retailers are forcing themselves to impact consumers’ mobile shopping attitude and behavior by generating new shopping experiences on the purpose of their business life cycle under the threat of destructive competitive factors between retailers operating both in conventional and online stores. Considering the destructive competitive business conditions, it is crucial for mobile retailers to understand mobile shoppers’ beliefs, attitudes mobile shopping intentions, and behavior related to mobile shopping. Thus, the aim of this research is to examine an extended Technology Acceptance Model (TAM), Consumer Perceived Value and Flow theory that will ensure eloquent comprehension of making purchases via mobile devices. Indeed, utilitarian and hedonic value, perceived enjoyment and flow dimensions are added into the research model.In data collection phase, convenience sampling method was used and face-to-face interviews methods were exercised. The 400 valid questionnaires were collected from the mobile shoppers who willingly participate with our research in Adana, Turkey. In order to test the research model, we used Partial Least Squares (PLS-PM) analysis method. The study results enable significant support for the proposed research model. Analysis result reveals that perceived ease of use, perceived usefulness, perceived enjoyment, mobile shopping flow experience, mobile shopping attitude, mobile shopping satisfaction, perceived utilitarian value, and hedonic value dimensions positively affect mobile repurchase intentions.
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Chiou, Jyh-Shen, Szu-Yu Chou, and George Chung-Chi Shen. "Consumer choice of multichannel shopping." Internet Research 27, no. 1 (February 6, 2017): 2–20. http://dx.doi.org/10.1108/intr-08-2013-0173.
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Purpose Consumers display complex shopping behaviors in the multichannel environment, which includes traditional retail stores and the internet. The purpose of this paper is to examine the effects of the customer-sales associate relationship, customers’ receptiveness to online store shopping, and their interaction effects on the customer’s attitude toward multichannel shopping behavior when the firm decides to establish an online store as the online channel. The authors also examine how customers’ multichannel shopping behavior affects their future spending intentions. Design/methodology/approach Survey data were collected by soliciting 231 customers who purchased cosmetics in department stores within the past three months. Subjects were asked to give their overall evaluation of their offline and online shopping experiences in the last three months. Findings Results show that the customer-sales associate relationship significantly reduces customers’ attitude toward searching offline but purchasing online. Receptiveness to online store shopping has significant effects on customers’ attitude toward multichannel shopping behaviors regardless of whether they search or purchase via the online channel. The customer-sales associate relationship also moderates the relationship between customers’ receptiveness to online store shopping and multichannel shopping behaviors. Finally, unlike other types of online and offline multichannel shoppers who display higher future spending intentions when the physical store decides to open an online store, those who prefer physical stores for both information searching and product purchasing display lower spending intentions. Originality/value To the best of the authors’ knowledge, this paper is the first to use customer-sales associate relationships to investigate consumers’ attitude toward multichannel shopping behavior. The findings provide meaningful implications for service providers that use sales associates to increase consumers’ value via face-to-face service, but find it challenging to go online.
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Ijaz, Muhammad, and Jongtae Rhee. "Constituents and Consequences of Online-Shopping in Sustainable E-Business: An Experimental Study of Online-Shopping Malls." Sustainability 10, no. 10 (October 18, 2018): 3756. http://dx.doi.org/10.3390/su10103756.
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With the growth of the internet, electronic (online) business has become an important trend in the economy. This study investigates how retailers could enhance their shopping processes and hence help sustain their e-business development. Therefore, we propose a unified information system-consumer behavior (IS-CB) model for online shopping to analyze factors that impact online shopping. We used an online survey to gather data from 633 online customers to test the theoretical model, matching differences using structural equation modeling. Highly influencing factors for the IS-CB online shopping model included perceived value (PV), perceived risk (PR), social factors (SF), perceived ease of use (PEOU), perceived usefulness (PU), online shopping intention, trust, online shopping experience, actual online shopping purchases, entertainment gratification (EG), website irritation (WI), information design (ID), visual design (VD), and navigation design (ND). This study provides important theoretical and practical implications. PV and trust in online shopping can nurture positive attitudes and shopping intentions among online customers. Well-designed websites produce higher levels of trust and reduced WI. Similarly, online shopping sites with better ID, ND, and VD also reduce WI and increase trust. This study fills gaps in previous studies relating to IS and CB and provides explanations for IS and CB constituent impacts on acceptance and use of online shopping. The proposed unified IS-CB explains consumer online shopping patterns for a sustainable e-business.
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Luo, Hanyang, Sijia Cheng, Wanhua Zhou, Wugang Song, Sumin Yu, and Xudong Lin. "Research on the Impact of Online Promotions on Consumers’ Impulsive Online Shopping Intentions." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 6 (September 14, 2021): 2386–404. http://dx.doi.org/10.3390/jtaer16060131.
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Online shopping has developed rapidly, but recently, the sales of some online stores have suffered due to the decrease in people’s income caused by the epidemic. How to grasp the psychology and behavior of consumers and formulate effective marketing strategies is important for increasing sales. This paper puts forward a research model and eight hypotheses based on the research on the promotion situation and the types of products promoted on consumers’ impulse shopping, and uses regression analysis, t-test, stepwise regression and analysis of variance to conduct data analysis. The results show that online promotion has a significant impact on consumers’ willingness, and the anticipated regrets in different directions have totally different effect on willingness; the type of product promoted, and the impulsive characteristics of consumers play a moderating role; online promotion affects consumers’ impulsive online shopping intentions through the intermediary effect of expected regret. The influence of anticipated regrets on impulsive online shopping intention is proposed creatively, and the results also provide e-commerce merchants and customers with new insights in managing and treating online promotions. Managerial implications like controlling the duration of promotions and the number of preferential goods are put forward based on our analysis.
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Hsu, Meng Hsiang, Li Wen Chuang, and Shu Ping Chiu. "Perceived Quality, Perceived Value and Repurchase Decision in Online Shopping Context." Applied Mechanics and Materials 311 (February 2013): 43–48. http://dx.doi.org/10.4028/www.scientific.net/amm.311.43.
Full textAbstract:
During the late few years, online group-buying auction has grown quite a fashion style, the consumers can buy favor commodities and services in real stores but they can also get them online store, which makes more choices for online users. Hence, how to retain customers repeat purchase behavior is urgent for the success of online shopping. Depending on relationship quality, the research analyzes the repurchase behavior in an online shopping context. The correlation among perceived service quality(website service quality, store service quality), perceived value, relationship quality and repurchase intention, by use of examining online consumers intentions to shape consumers’ repurchase behavior. Moreover, our research model investigates that relationship quality and perceived value play as the key predictor in the impact of repurchase intentions. Data collected from 246 of GROUPON website’s users keep strong support for research model. Finally, the research provides appropriate comments and suggestions regarding the academic and practical meanings of these findings, including research limitations and future research direction.