Dissertations / Theses: 'Significance of internal communication'

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Sibřinová, Andrea. "Interní komunikace v organizaci." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-192917.

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This thesis deals with internal communication at the CzechInvest Investment and Business Development Agency. Its main objective is to analyze the current system of internal communication, identify its strengths and weaknesses and propose solutions for its improvement. Data for the analysis was obtained mainly from the author's own qualitative and quantitative research and the organization's internal documents. The thesis is divided into two parts. The theoretical part covers the general characteristics of internal communication (definition, stakeholders, content, goals, communication channels and means, significance); the practical part was prepared on the basis of the results of qualitative and quantitative research and brings the actual analysis of internal communication as well as specific proposals that should increase the effectiveness of the current system

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Rathouský, Tomáš. "Internal Communication." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-194109.

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The diploma thesis focuses on characteristics of internal communication, its implementation in various forms in different companies and analysis of the internal communication in one selected company. After the analysis of its current state in the multinational company, the thesis will recommend improvements to the areas of internal communication and human resources, with the main focus of global implementation of these recommendations.

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Welch, Mary. "Rethinking internal communication." Thesis, University of Manchester, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.504716.

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Inspiration for this thesis came from two key influences: an interest in the practice of internal communication prompted by the author's previous career in corporate communication management; and an interest in the theory relating to the discipline. Gaps in theory have been emphasised in the literature and the area described as a 'wasteland in terms of research' (Argenti 1996, p. 94). The aim of the thesis was to rethink internal communication to contribute theory with the potential to assist practice. Making a contribution to internal communication theory in this way adds to the strategic public relations and corporate communications body ofknowledge, and may assist internal communication management. This is important since internal communication impacts employee engagement and organisational effectiveness. The conceptual analysis: positions internal communication within integrated corporate communication; argues that internal communication is multi-dimensional; introduces the Internal Communication Matrix to illustrate the dimensionality; and, contributes definitions of internal communication and internal corporate communication. Consequently, the thesis breaks an unhelpful continuous loop concerning definition of the field of internal communication. The empirical work used a research case study strategy involving focus groups and a questionnaire with open and closed questions to gather data from employees concerning their internal corporate communication preferences in the context of a UK university. The empirical analysis of the qualitative and quantitative data found an hierarchy ofmethod category preferences from most preferred: electronic, print, face-to-face. The hierarchy was inconsistent with previous literature claiming face-to-face communication as most preferred. An hierarchy ofpreference for internal corporate communication content category was found starting from most preferred: belonging, understanding, commitment, awareness. Further analysis found that employee group membership and knowledge worker group membership was associated with significantly different preferences for internal corporate communication content and methods. The thesis proposed a coaxial view ofrelationships featuring trust and distrust interacting in an employee sense making process, the Zone of Approval, wl1!cl1results in employees adopting a mixture of cynical, sceptical or humorous styles or routines to help them cope with complexii)r.- -- Rethinking internal communication in this thesis showed that the concept is more complex than previously characterised in the literature, broadened understanding of the concept and prepared the ground for future research. The concluding chapter draws the elements together in a model which shows the linkages between internal communication, employee engagement and organisational effectiveness.

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Suthers, Amber L. "Evaluating Effective Communication Methods: Improving Internal Communication." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etd/3293.

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Relaying information from a Chief Communications Officer (CIO), or centralized communications departments to hospital employees is not always efficient or effective. Employees may not be informed of important changes to department protocols or hospital policies. The purpose of the study was to determine the most efficient and effective forms of internal communications in the hospital setting. A total of 83 surveys were mailed to communication officers working in Tennessee hospitals in and east of Nashville. Sixteen communication officers responded. This low response rate may be attributed to poor designation of communication responsibilities and an abdication of responsibilities to an off campus (corporate) source. One significant difference was found regarding the preference of supervisor contact to relay feedback in the age groups of 31-40 and 51-60. Those 31-40 were less likely to prefer direct supervisor contact as their favored communications channel as opposed to 51-60 year olds who favored this method.

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Ahl, Annika. "Communication concerning internal information systems." Thesis, Linköpings universitet, Institutionen för teknik och naturvetenskap, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-96311.

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För att företag ska kunna vara konkurrenskraftigt på dagens marknad krävs det att det har effektiva arbetsprocesser i sin verksamhet. Ett vanligt sätt att effektivisera processer i en verksamhet är att implementera ett informationssystem. Fördelen med att använda ett informationssystem är att alla anställda på ett företag kan ta del av samma information. En förutsättning för att en verksamhet ska kunna uppnå positiva effekter av användningen av ett informationssystem är att de anställda använder det. Undersökningens syfte är att ta reda på om de anställdas bristande användning av ett informationssystem beror på dålig kommunikation. För att kunna besvara på undersökningens problemformulering genomfördes en enkätundersökning på ett IT- företag. Undersökningen visar att merparten av de tillfrågade mkände till systemets syfte och de kunde även beskriva syftet. Undersökningen visar även att det var en stor andel som ansåg att det inte visste hur användandet av systemet påverkar sitt arbete i verksamheten. En av slutsatserna är att kommunikationen kan förbättras. Den information som de anställda bör tillhandahållas är hur systemet fungerar och hur användningen av detta systemet påverkar deras arbete.

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Bergquist, Emilia. "Internal communication : - The employee perspective." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35966.

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Den omfattande globaliseringen som sker i världen har givit upphov till stora förändringar för världens organisationer. Den ständigt växande konkurrensen som kommer därav ökar kraven på en fungerande internkommunikation samt betydelsen av att de interna kommunikationskanalerna utnyttjas så effektivt som möjligt. Samtidigt krävs långtgående hänsynstaganden gällande alla organisationens medlemmar då utveckling av internkommunikationens struktur och strategi genomförs. I detta examensarbete används teorierna “Uses and gratifications”, “Dependency theory” och ”Social information processing theory”. Teorierna används med målsättning att beskriva de mest framträdande dragen i den interna kommunikationsutövningen i en organisation och vidare för att undersöka hur denna utövning överensstämmer med de förväntningar och användningsmönster som kan utrönas bland de anställda. Med utgångspunkt i tidigare forskning inom ämnet framkommer vikten av att utföra studien från ett användarperspektiv i en organisation som bedriver industriell produktion såväl som kontorsarbete. Skillnader mellan dessa olika grupper i fråga om upplevelser och förväntningar inkluderades också i undersökningen. Studien genomfördes på ett teknologiföretag i södra Sverige i ett skede där lansering av en ny intranät-portal väntade. Det empiriska materialet erhölls genom utförande av sju fokusgruppsintervjuer. Totalt deltog 28 personer i dessa fokusgrupper. Resultatet visade på många tillgängliga interna kommunikationskanaler samtidigt som det synliggjorde en upplevd avsaknad av en tydlig strategi och en utsedd koordinator som ansvarar för den interna kommunikationen. Från ett medarbetarperspektiv karaktäriseras den generella internkommunikationen av inkonsekvens, otillförlitlighet och godtycklighet. Olika typer av strategier för att tillfredsställa specifika behov kunde identifieras såväl som långtgående beroenden av vissa informationskanaler för att få information. Kollaborationsplattformar som en integrerad del av intranätet mötte motsägelsefulla åsikter och visar på att de anställda både önskar och fruktar det fria ordet i organisationskommunikativa sammanhang. De interna kommunikationskanalsera måste struktureras och samköras för att ge alla organisationsmedlemmar möjlighet att tillfredställa sina informations- och kommunikationsbehov.

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Andersson, Ola, and Niclas Larsson. "RSS – The future of internal communication?" Thesis, Växjö University, School of Mathematics and Systems Engineering, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-377.

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RSS is a format for easy information sharing between computers. A RSS-file, also known as a feed or a channel, consist of a list of items. The items are structured with XML-tags and have to be processed in some way before it can be read. RSS¬readers, web-browsers with RSS support and e-mail-clients with RSS support can be used to display the feed.

This thesis is focused to investigate if RSS can be used within an enterprise for internal communication. We look at different computer based communication tools that are available today and compare them with RSS. All the different tools has there advantages as well as disadvantages, we have tried to find out if there is room for one more information channel within an enterprise.

Our study shows that RSS is not suitable as a stand alone solution for internal combination. RSS main strengths lies in mass information that has to be pushed out in one direction.

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Felle, Linn-Cecilie. "Internal Communication : What makes it flow?" Thesis, Norges teknisk-naturvitenskapelige universitet, Institutt for voksnes læring og rådgivningsvitenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-13882.

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Zheng, Yumai. "Internal Communication from a Managerial Perspective." Thesis, Halmstad University, School of Social and Health Sciences (HOS), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2283.

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The objective of this thesis is to conduct a research on Eleiko Sport AB’s internal communication from a managerial perspective. The focus of this analysis is to look at how the management and organisation are structured in Eleiko, how the members of the management team view and perceive internal communication, how the internal communication within this small organisation is organised, and which communication channels are being used and why.

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Silva, Sara Marli MagalhÃes Belarmino da. "Internal communication in a public university." Universidade Federal do CearÃ, 2007. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3555.

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One searched on the basis of to search the process of formal internal communication of the Federal University of the CearÃ the necessity of if perfecting the net of internal communication of this Institution, aiming at to contribute for the efficiency of the given services the university community. Ahead of this context, the study it had as objective generality to investigate the effect and factors of the process of formal internal communication of the UFC, being focused different dimensions of its operational aspect, in the functioning of the services played by the technician-administrative employees. For in such a way a bibliographical research was become fullfilled documentary and. The theoretical bedding of the bibliographical research included the revision of the following topics: the Theory of the Comunicativa Action in the perspective of Habermas (1987); the comunicacionais processes and barriers relating them with the strategical management of human resources and its effect in the work process. Leaving of the formatting of the theoretical referencial the metodolÃgicos procedures to the light of the teachings of the authors had been defined, Trivinos (1987); Gil (2002); Roesch (1999) and Cochran (1977). The study it was characterized how much to the objectives as descriptive research and exploratÃria, how much the boarding technique case study, the analysis of the results was of quantitative nature. The method to select the employees was the estratificada random sample, considering the employees of campi of the Pici and Benfica, whose instrument used for collection of data was a questionnaire. The results of the research disclose that the formal process of internal communication in the UFC needs to be readjusted and to be perfected. The respondents point as main comunicacionais barriers the absence of feedback and the lack of comunicativa ability. This fact impacta in the operationalization of the Institution, reflecting in the quality of the services, generating noises, imperfections in the internal flow of communication.
Buscou-se pesquisar o processo de comunicaÃÃo interna formal da Universidade Federal do CearÃ com base na necessidade de se aperfeiÃoar a rede de comunicaÃÃo interna desta InstituiÃÃo, visando contribuir para a eficiÃncia dos serviÃos prestados Ã comunidade universitÃria. Diante desse contexto, o estudo teve como objetivo geral investigar os efeitos e fatores do processo de comunicaÃÃo interna formal da UFC, focalizando diferentes dimensÃes do seu aspecto operacional, no funcionamento dos serviÃos desempenhado pelos funcionÃrios tÃcnico-administrativos. Para tanto se realizou uma pesquisa bibliogrÃfica e documental. O fundamento teÃrico da pesquisa bibliogrÃfica incluiu a revisÃo dos seguintes tÃpicos: a Teoria da AÃÃo Comunicativa na perspectiva de Habermas (1987); os processos e barreiras comunicacionais relacionando-os com a gestÃo estratÃgica de recursos humanos e seus efeitos no processo de trabalho. Partindo da formataÃÃo do referencial teÃrico foram definidos os procedimentos metodolÃgicos Ã luz dos ensinamentos dos autores, Trivinos (1987); Gil (2002); Roesch (1999) e Cochran (1977). O estudo caracterizou-se quanto aos objetivos como pesquisa descritiva e exploratÃria, quanto a abordagem tÃcnica estudo de caso, a anÃlise dos resultados foi de natureza quantitativa. O mÃtodo para selecionar os funcionÃrios foi a amostra aleatÃria estratificada, considerando os funcionÃrios dos campi do Pici e Benfica, cujo instrumento utilizado para coleta de dados foi um questionÃrio. Os resultados da pesquisa revelam que o processo formal de comunicaÃÃo interna na UFC necessita ser reajustado e aperfeiÃoado. Os respondentes apontam como principais barreiras comunicacionais a ausÃncia de feedback e a falta de habilidade comunicativa. Este fato impacta na operacionalidade da InstituiÃÃo, refletindo na qualidade dos serviÃos, gerando ruÃdos, falhas no fluxo interno de comunicaÃÃo.

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Niemelä, M. (Miikka). "The significance of firm internal barriers to the internationalization of SMEs." Bachelor's thesis, University of Oulu, 2016. http://urn.fi/URN:NBN:fi:oulu-201611123032.

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This Bachelor’s Thesis is literature review that focuses on studying the significance of internal barriers to SMEs’ internationalization. Firm internal barriers are a collection of barriers that arise from companies’ internal capabilities and resources as well as companies’ approach to internationalization, rather than from the external environment. The internal barriers found in this research are related to internal resource deficiencies and attributes that significantly hinder the international growth of SMEs. Barriers related to insufficient information, managerial attributes, human resources, financing and marketing were found to be the most prominent barriers as they were included, in some form, in most of the previous studies. The importance of proactive measures against internal barriers and the importance of building networks arose as relevant managerial implications for SMEs. The results of this research can help SMEs by making them aware of problems that internationalizing SMEs commonly face and giving them a possibility for preparation and proactive measures. In addition to SMEs, the results can also be utilized by policymakers and external service providers contributing to the international growth of SMEs

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Montsho, Richard Kgomotso. "Exploring internal communication within the government communication and information system." Thesis, University of Pretoria, 2013. http://hdl.handle.net/2263/32043.

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The fundamental nature of the research question for this study was centred on the functions of internal communication. It was within this context that functionalism as theoretical approach was selected for the study of internal communication within the Government Communication and Information System (GCIS) in South Africa. Functionalism’s interest in the structure and function of communication is evident in its major assumption, namely that the phenomenon of mass communication is a system that is a whole consisting of several interrelated and interdependent parts. In addition two related theories, systems theory and classical management theory, were employed as departure for the study. Related literature on internal communication bears evidence that the flow of internal communication differs from one environment to the other. This depends on the type of information that has been communicated and the type of organisation in which the internal communication occurs. Managing employees effectively requires communication and the quality of communication amongst the people that comprise an organisation is a crucial variable in determining organisational success. This requires a common understanding of the role and structure of communication and its functions. Internal communication is the strength of any organisation. Communication scholars such as Verwey and Du Plooy (2003), Kitchen and Daly (2002), Gibson and Hodgetts (1991), Murabe (1990) and numerous others already demonstrated the overwhelming importance of internal communication in today’s business environment. Internal communication creates a platform for participative decision making, employees’ interaction, information sharing, creativity and innovation, as well as an environment that fosters productivity and creates a sense of organisational ownership.A comprehensive internal communication system is required to unambiguously translate the vision, mission and strategic objectives of any organisation into reality. Furthermore effective internal communication has a potential to build and sustain social interaction within the organisation and most importantly to drive a service delivery message to all employees. Effective communication and service delivery have recently become issue of exceptional importance in government departments in South Africa, particularly in government agencies. Factors such as organisational culture and leadership style have an influence on internal communication. Organisational culture defines and describes what the organisation stands for. Leadership is very critical for internal communication as it informs the organisation’s vision. If the leadership is negatively inclined, there is no way in which the internal communication will thrive. It is always advisable to strike a balance between organisational culture, leadership and internal communication. The findings of this study indicate that management and employees of the GCIS perceive the function of internal communication differently; that both management and employees have inadequate general understanding of the communication channels and communication structure within the GCIS and reveal that though there are numerous communication channels available, only few are used and preferred within the GCIS. The selection and the understanding of communication channels within the organisation are critical elements for internal communication. Therefore, the communication department or division should ensure broader consultation with all key stakeholders within the organisation. It is regrettable to have communication channels within the organisation that are not understood by the majority of employees and to discover that out of the twenty that are implemented, only five are mainly used and two preferred by most of the management and the employees.
Dissertation (MPhil)--University of Pretoria, 2013.
hb2013
Marketing Management
unrestricted

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Rajala, Inkeri. "Developing Internal Communication in Fast-changing Organizations." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-50821.

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Developing internal communication in fast-changing organizations is a current topic, which seems to exercise the minds of corporate people in different positions. Well-functioning internal communication and business success seem to be strongly linked. It motivates people, and only people who are motivated and enthusiastic about their work are able to perform well in their jobs and to secure the success of their employers. The purpose of this study was to increase the understanding of internal communications and how employees perceive it in fast-changing organizations. An understanding of internal communication and its development was searched by concentrating in selected essential internal communication areas in organizations, internal corporate communication function and internal communication channels. The focus was on fast-changing organizations due to the fact that the development of internal communication does not usually go hand in hand with other organization development and business growth but tends to drag behind. The theoretical framework was formed of internal communication in general, internal communication development, internal communication in fast-changing organizations, internal communication in different organizational areas, internal corporate communicationas a function and internal communication channels. The most valid internal communication areas were selected to be management communication, team and supervisor communication and interdepartmental communication. The theoretical framework presented the dilemmas and characteristics that can occur among the issue of internal communication development. In order to achieve the determined objectives, a quantitative study was conducted. The survey named “Internal communications at the company x” with three different forms of questions was carried out in the case company. The topic was scrutinized from theperspective of a case company and aimed to find out employees’ perceptions. The web-based survey focused on the selected issues concerning internal communication and its development. Questionnaires were sent out to the employees of the case company’s European organization and 94 responses were received. The collected data was analyzed against the theoretical framework, and with the help of analysis conclusions and managerial implications regarding this study were drawn. It was discovered that by developing these internal communication areas together, fast-changing organizations succeed better in internal communication and consequently in other operations. In fast-changing organizations, careful attention needs to be paid especially to the amount of management, supervisor and interdepartmental communication. Communication especially about company situation and financial and sales situation should be increased. Employees value open, systematic, clear and well-organized communication. Development of interdepartmental communication processes is vital in order to improve knowledge sharing across the company and consequently business performance. It is essential that all members of work community understand their responsibility to communicate. Internal corporate communications function should teach that and provide good communication tools for all employees, especially intranet, e-mail and possibilities to face to face meetings and versatile feedback sessions. Efforts to equalize communication between locations, departments and teams need to be taken.

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Wist, Dominic, Mark Schaefer, Walter Vogler, and Ralf Wollowski. "STG decomposition : internal communication for SI implementability." Universität Potsdam, 2010. http://opus.kobv.de/ubp/volltexte/2010/4078/.

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STG decomposition is a promising approach to tackle the complexity problems arising in logic synthesis of speed independent circuits, a robust asynchronous (i.e. clockless) circuit type. Unfortunately, STG decomposition can result in components that in isolation have irreducible CSC conflicts. Generalising earlier work, it is shown how to resolve such conflicts by introducing internal communication between the components via structural techniques only.
STG-Dekomposition ist ein bewährter Ansatz zur Bewältigung der Komplexitätsprobleme bei der Logiksynthese von SI (speed independent) Schaltungen – ein robuster asynchroner (d.h. ohne Taktsignal arbeitender digitaler) Schaltungstyp. Allerdings können dabei Komponenten mit irreduziblen CSC-Konflikten entstehen. Durch Verallgemeinerung früherer Arbeiten wird gezeigt, wie solche Konflikte durch Einführung interner Kommunikation zwischen den Komponenten gelöst werden können, und zwar ausschließlich durch Verwendung an der Graphenstruktur ansetzender Verfahren.

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Daly, F. D. "Internal communication and the management of change." Thesis, Queen's University Belfast, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.426799.

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Reinaker, Andrew Dennis. "INTERNAL CUSTOMER VALUE CREATION AND COMMUNICATION CHOICES." Diss., Temple University Libraries, 2017. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/465702.

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Business Administration/Marketing
Ph.D.
Understanding why organizational stakeholders choose to communicate company-relevant information to others in their network is an area of ongoing interest to both academics and practitioners. This dissertation advances internal marketing literature by conceptualizing employees as internal customers and modeling their communication behaviors as value exchanges. Communication choices were hypothesized to be based on the perceived values of available communication options, deriving influence from both employee internal characteristics and situational variations in the decision context. This framework was applied and analyzed within two contexts. The first essay examined the dynamics of internal customers’ propensity to “blow the whistle” on peer misconduct to organization higher-ups. These studies revealed that employees disclosed or withheld firm-damaging information based on the social and functional value characteristics presented in available communication options. The second essay examined the motivating factors behind front-line employees’ decisions to convey brand information to external customers. These studies showed that employees were driven by factors affecting the perceived intrinsic value of engaging in discussions about the brand topic, as well as the perceived extrinsic value of rewards expected as a result of having such customer interactions. Overall, this dissertation suggests that companies may enable the diffusion of company information by creating conditions that increase employees’ perceived value of engaging in brand communications.
Temple University--Theses

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Sloberg, Hanna, and Sara Nilsson. "Internal Marketing Communication : Alpha, a Machinery Business." Thesis, Karlstads universitet, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-73548.

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The aim of this study is to investigate the effectiveness of the internal communication, as a dimension of internal marketing, in a global multicultural company. The study was based on a conceptual model that is a miscellany of theoretical concepts of how to create effective internal marketing communication for global organizations. Through the investigation of the company referred to as Alpha, a quantitative study across six countries was conducted to further the knowledge on how to address the needs of internal customers and adjust the internal marketing strategy thereafter. A questionnaire was sent to a random sample, with a response rate of 215 employees that together reflected the total population of 2831. Through the usage of ANOVAs, the findings displayed significant differences of how the employees in all countries perceived the internal communication at Alpha. The study also compared differences within two countries where there was enough data to investigate differences between categories of employees, these results were not significant. In general, it can be said that the results were grouped by the differences of the three European countries against the three non-European countries. Another prominent finding was that China was separated from the other countries, this was also the instance collectively shown for Sweden and Finland as they were often grouped together. The implications are that possible differences in business culture may have affected these results, which further studies need to investigate. The results jointly report that the internal customers are not satisfied with the internal communication. The conclusion is that the needs of the employees at Alpha should be addressed much further, as a part of the company internal marketing communication strategy.

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Maric, Marina, and Emelie Bernsson. "Internal Communication in a Global Change Project." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10682.

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Internal communication is the heart in all actions in every organization and plays a key role in a successful change project. Volvo Cars is a global company in an implementation phase of the change project ”One Finance”. The purpose of the change project is to standardize the financial processes which will change the organization structure in the financial departments. Since this is a global change project there are several factors that can affect the internal communication and can result in affecting the success of a change project. The purpose of this thesis is to study the internal communication during a global change project and to analyze what factors are affecting the internal communication from a global perspective. The thesis will also include what impact internal communication has on the organization. The study will mainly be on the internal communication between the headquarter in Gothenburg and the developing financial department in America. Collecting primary data in terms of semi-structure interviews has provided an understanding about Volvo Cars internal communication. Using electronic communication channels and cascade-communication model the organization has informed well about the concept and the purpose of the change. Some respondents are still requesting information about how they should work according to the change. Overall the acceptance of this change has created job-satisfaction and increased the engagement for employees, this can lead to business success. All respondents agree that there are factors that affect the internal communication during this global change project. Organization culture, multi-cultured organizations, organization change, power structures and globalization are all affecting the internal communication in ways of how to communicate, the amount of internal communication, and the currents of the internal communication and can create misunderstandings. The thesis is including an internal communication matrix that gives a clear overview of how different internal stakeholders are working with the internal communication at different levels within the organization. This is creating an effective internal commutation system.

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Hindström, Jakob, and Johan Tullström. "Internal Communication and Employee Perceptions during Acquisitions." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355629.

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The purpose of the thesis was to research how management used internal communication during acquisitions and if it affected the perceptions amongst the employees. Internal communication happens at all levels of every organization and underpins organizational effectiveness. Internal communication is a powerful tool available for managers, but is difficult to master as employees have demands regarding channels, frequency, richness and meaning. During an acquisition the use of internal communication is even more important and harder to handle. Employees hold different perceptions about the acquisition based on partner attractiveness and target responsiveness. These perceptions will make employees perceive the acquisition as an opportunity or a threat. The communication owner must be aware of the perceptions and take them into account when crafting a strategy for internal communication. Employees in the two case organizations studied held negative perceptions in the early stages of the acquisitions. Our results showed that it was possible to alter employee perceptions regarding the acquisitions from threatening to opportunistic by internal communication and managerial involvement.

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Novitzky, Basso Igor Nicolas. "The functional significance of the Duffy negative polymorphism." Thesis, University of Birmingham, 2015. http://etheses.bham.ac.uk//id/eprint/5675/.

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I investigated the impact of DARC expression on haematopoiesis using DARC-deficient (DD) mice and developed humanised transgenic DARC models expressing the \(FYB(ES)\) and \(FYB\) human genes. I developed murine irradiation chimeras with differential DARC expression and showed that the absence of erythroid DARC but continued DARC endothelial expression was associated with reduced peripheral blood neutrophil counts. FYB(ES)TG mice showed reduced peripheral neutrophil counts and expansion of BM myelopoiesis, and reduced lymphopoiesis and erythropoiesis, compared to FYBTG mice. FYB(ES)TG and DD mice had reduced GMP cells and LSK cells, and proliferation and apoptosis of these cells were reduced. Microarray analysis of differentially expressed genes showed increased myeloid gene expression in GMP and LSK cells. Mixed irradiation chimeras showed that DD BM retained these changes, suggesting an intrinsic cell effect. Analysis of BM and serum showed a significant increase in G-CSF and eotaxin. Morphological analysis of myeloid cells in femur sections revealed increased myeloid cell clustering in DD and FYB(ES)TG mice. These data suggest that neutrophils are preferentially retained in the DD BM, possibly as a result of loss of optimal chemokine gradients created by erythroblast DARC which may favour neutrophil egress and thereby leading to peripheral neutropenia.

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Weber, Lydia, and Dominique Kuehn. "The Challenges of Internal Communication about Environmental Sustainability." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-257380.

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This exploratory study aims to find out the challenges multinational corporations are facing when communicating about the ecological pillar of sustainability internally. By conducting an in-depth investigation of one multinational company, the study identifies three themes which imply potential drawbacks for the company’s goal to become an environmental pioneer within the operating industry. The first obstacle is related to the abstract content and intrinsic character of the sustainability idea. Furthermore, complex international business structures including different target groups hamper the internal sustainability communication, which pursues a peculiarly wide audience and is therefore dependent on the multiplier effect for the spread of information. Moreover, the intrinsic value of sustainability causes a priority lack, perception difficulties of the communicated messages as well as gaps between attitude and behavior. A long time period is required in order for the internal communication to achieve a change. All in all, especially the abstract, voluntary and intrinsic character of sustainability makes the communication uniquely difficult and thus demanding an overall change of the society’s attitude and prospect towards the topic.

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DuBois, Adrienne L. "The Adaptive Significance of Vocal Performance in Songbird Communication." Scholarly Repository, 2011. http://scholarlyrepository.miami.edu/oa_dissertations/562.

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The question of how honesty is maintained in animal communication is a perplexing one, especially in the context of aggressive communication, in which the interests of signalers and receivers are opposed. Relevant information for receivers in aggressive interactions includes the fighting ability of the signaler and its likelihood of attack. Signalers may, however, benefit from manipulation of signals to exaggerate this information. To address questions of signal honesty, this dissertation investigates the use of a performance signal in the song of swamp sparrows (Melospiza georgiana). Performance signals are ones that are physically demanding to perform and that therefore reveal the signaler’s physical ability. The particular measure of vocal performance examined here is vocal deviation, which refers to the ability of birds to produce trilled songs approaching a performance boundary defined by the tradeoff between song trill rate (the rate at which elements of a song are repeated) and frequency bandwidth (the range of frequencies encompassed in a song). Three questions regarding the adaptive significance of vocal performance were investigated in the swamp sparrow 1) whether vocal performance is used as a signal in male-male communication, 2) whether vocal performance should be classified as an index signal of male quality, and 3) whether vocal deviation serves as a signal of aggressive intent. Results from four studies indicate that vocal performance plays a role in male-male signaling. Signalers appear to use vocal performance as a signal and receivers attend to differences in vocal performance. Evidence also indicates that vocal performance can be classified as an index signal, because males are constrained in their ability to produce high performance song and high vocal performance is correlated with aspects of male quality, such as age and size. Finally, this dissertation does not support classification of vocal performance as a signal of aggressive intent, because vocal performance fails to predict aggressive escalation.

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Davidsson, Pantea Sara. "Analysis of internal communication at a transport company." Thesis, Linköpings universitet, Institutionen för teknik och naturvetenskap, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-97865.

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Lack of an existing communication system was the reason for this assignment that has been ordered by JAB Shipping AB (JAB) It is a transport company that is in need of a custom made communication system to be able to achieve the best service and to be able to lower the cost of the subcontractors. The assignment is aimed at analyzing the business using the change analysis (SIM-method) and to develop requirements of a communications system. In this report the deficiencies of the existing system are described as well as the needs and desired functions for the new system. Requirements for the new system are also covered and how PocketMobile Communications AB used the requirements. The report ends with a conclusion of how the new system has improved the business. This bachelor thesis has documented the development of the requirements and how they were transformed into a fully functioning web-based booking and communication system that met all the requirements of JAB:s transport services.
Brist på och behov av ett fungerande kommunikationssystem gav upphov till detta examensarbete, som görs på beställning av JAB Shipping AB (JAB). Det är ett transportföretag som behöver ett skräddarsytt kommunikationssystem för bästa resultat av sina tjänster och för att sänka underleverantörskostnaderna. Examensarbete syftar till att analysera verksamheten med hjälp av förändringsanalys (SIMmetoden) och arbeta fram en kravspecifikation på ett kommunikationssystem. I denna rapport redovisas vilka brister det nuvarande systemet har, vilka behov och önskningar på det nya systemet som finns, kravspecifikationen som systemet ska byggas efter och hur PocketMobile Communications AB, uppdragstagaren, förverkligade kravspecifikationen. Rapporten avslutas med en uppföljning av hur det nya systemet har förbättrat verksamheten. Examensarbetet dokumenterar framtagningen av en kravspecifikation till ett tillfullo nyttbar webbaserat boknings- och kommunikationssystem som passade alldeles utmärkt för JAB:s transporttjänster.

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Safarova, Julia, and Jenny Holmin. "Appropriateness of Internal Communication Channels : A Stakeholder Approach." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-261086.

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Internal communication is pivotal for the effectiveness of company procedures and ultimately the success of the company. Understanding more about the communicative needs of different employee groups is therefore important in order to convey a message in a satisfying manner to those employees. This explorative study is investigating communication preferences from a stakeholder perspective to find out what influences the appropriateness of using different communication channels when transmitting information to different stakeholder groups. Interviews with employees at different levels and functions at PostNord were conducted and analysed. We conclude that the top level stakeholder prefers face-to-face communication due to complex topics being discussed with a high need for feedback. The stakeholder at the middle organisational level preferred e-mail due to being constantly interrupted and therefore need to access information at later times. The bottom level consisted of two stakeholder groups that had high degree, respectively low degree of customer interaction. They both preferred face-to-face, for reasons that had grounds in strict working schedules and work tasks - they were not given time to take in information properly in any other way than scheduled meetings, and the stakeholder with low customer interaction mostly worked alone which made this stakeholder value meetings with other colleagues.

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Quinn, Dennis. "Auditing internal communication in a major police organisation." Thesis, University of Ulster, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.365421.

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Mäkinen, A. (Anna). "Development of internal communication policy in growth enterprise." Master's thesis, University of Oulu, 2018. http://urn.fi/URN:NBN:fi:oulu-201809052711.

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Internal communication has an important role in an organization’s every action. It is affecting to the efficiency of processes as well as sense of community among the members of an organization. Even though internal communication as such is relatively much searched topic, developing internal communication and internal communication policy have been disregarded among scientific community. The objective of this research is to find out how to develop an internal communication policy when there are factors that are strongly affecting to that. The main theory is contingency theory which argues that there is no one universal way to organize an internal communication policy. There are some external and internal factors that affect to organizing such. In this research the growth is an external factor which has affected to the internal factor, the amount of tacit knowledge. The research is made for an IT company Aava Mobile Oy which needs development for three different internal communication channels: intranet, familiarization package and Common Coffee Break. The goal is to find the objectives of development for each channel. The research is a case study which is using qualitative methods such as semi-structured interviews, questionnaires and observation. The researcher was an active part of the working community which meant the observation was inclusive. The research philosophy is critical realism which means there is an objective reality but the knowledge is socially constructed. This research found out that growth has many impacts on the development of internal communication policy. The growth makes the organizational structure more complex than it was before which affects the flow of information and the amount of tacit knowledge. Internal communication can be measured in multiple ways, in this research the employee satisfaction was connected with the success of the internal communication policies. Employee satisfaction and the amount of tacit knowledge was also connected, less tacit knowledge within an organization equals more satisfaction among employees.

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Vu, T. "Managing Vietnamese newsrooms : the role of internal communication." Thesis, University of Westminster, 2015. https://westminsterresearch.westminster.ac.uk/item/9ww8z/managing-vietnamese-newsrooms-the-role-of-internal-communication.

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There have been many studies on news production but little has been found about newsroom efficiency despite the fact that this is journalists’ main concern. The very few (mostly foreign) researchers who study Vietnamese media usually look at them from policy making and political-social perspectives, and with an outsider’s eye. They have little physical access, if any, to the media houses, which surely limits their view. Their approach implicitly over-emphasizes the influence of political forces and neglects the media’s own dynamics. This research takes a different approach: from insiders’ point of view. Using two daily newspapers as case studies, this multi-disciplinary ethnographic research seeks to understand the strategies Vietnamese news media employ to cope with the subsidy cuts and increasing competition while still under close political control. A particular focus is on the newsroom operational strategies to improve efficiency. It is found that organizational structure and culture, work climate, motivation and employee satisfaction, leadership and management styles, personnel policies (task requirements vs personal abilities and skills), systems/policies and procedures, and most importantly, communication are the factors that affect the newsroom efficiency, as well as newsroom strategy implementation and results.

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Hume, Jessica Mary. "Strategic internal communication in international non-governmental organisations." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24843.

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The role and importance of international non-governmental organisations (INGOs) has increased with globalisation and the growth of global institutions. Not only do INGOs play a major role in aid delivery in developing countries, they also serve as the voice of the people in the growing global governance system. Thus they have an increasing impact on the social and economic welfare of people around the world. For this reason, the performance and management of INGOs is vital. However, research on their management is lacking. INGOs possess unique characteristics including complex environments, value-based missions and no financial bottom line. Therefore, management practices, like internal communication, that are generally developed for for-profit organisations need to be evaluated for suitability within the INGO context. Strategic internal communication has been identified as driving organisational performance. Internal communication can be defined as strategic when its purpose is to align internal stakeholders with the organisation’s strategic intent. By facilitating strategic alignment, internal communication can play a critical role in organisational performance. Research on strategic internal communication is limited and virtually non-existent when considered within the INGO context. However, by considering communication management theory, strategic management theory and NGO management theory, it is possible to develop theoretical propositions on the strategic functioning of internal communication in INGOs. In particular, the theory suggests that a postmodern approach to strategic management and strategic internal communication can assist INGOs in addressing many of the challenges they face. This study explores the strategic functioning of internal communication in INGOs through exploratory, qualitative case studies. The evidence shows that internal communication in INGOs does not generally function strategically. However, the function is recognised as having potential to improve the performance of these organisations. In particular, there is support for the suitability of a postmodern approach to strategic internal communication in INGOs.
Dissertation (MPhil)--University of Pretoria, 2010.
Communication Management
MPhil
Unrestricted

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Murphy, Melvin Murphy. "Internal Strategies for Assessing Organizational Communication Channel Effectiveness." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3406.

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Evolving communication technology, the increased volume of information needed by businesses, and the intensified competitive environment have made internal company communication more critical to business success. The purpose of this multiple case study was to explore strategies used by managers and leaders of 3 law firms in the Commonwealth of Virginia for assessing the effectiveness of their organization's internal communication channels. The participating firms were recognized by their peers as being exceptionally well-managed. Data from interviews and company documents were analyzed through the conceptual lens of the channel expansion theory and the use of software coding to identify patterns and themes. Three important themes emerged: informal assessment strategies, indirect assessment strategies, and efficient versus timely assessments. The first theme suggested the effectiveness of an informal assessment strategy, depending on the size and complexity of the organization. The second theme reflected the effectiveness of an indirect assessment for organizations that lack the resources to support a more direct and specific assessment process. The third theme reflected the participants' perceptions of informal and indirect assessments may be more efficient, the feedback from the assessments are often less timely. Managers may consider these themes in formulating communication policies. The findings of this case study may have implications for positive social and economic change. Small professional service firms, such as legal firms, provide important services to individuals, families, and businesses in their community.

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Sriyothin, S. "Influence of internal communication on employees' brand outcomes." Thesis, University of Salford, 2016. http://usir.salford.ac.uk/39998/.

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Internal branding studies indicate that organizations are pointing to effective internal communication as an influential factor in business success in ensuring the delivery of the brand promise by their employees, particularly the customer-interface employees. Internal communication satisfaction makes employees feel that they are identified with, committed and loyal to the brand, so they would behave in ways that support the brand reality. The Communication Satisfaction Questionnaire (CSQ) is the most widely used business communication satisfaction questionnaire. However, the constructs of internal communication satisfaction from the CSQ have not been used in the internal branding concept in developing countries. Therefore, this researcher’s aim was to conceptualise and evaluate the role of internal communication satisfaction constructs from the CSQ constructs, which include seven constructs (Organizational Perspective, Organizational Integration, Personal Feedback, Relationship to Supervisors, Horizontal Communication, Media Quality and Communication climate) on employees’ brand outcomes in the hotel business in Thailand. Furthermore, this study provides empirical evidence to support the link between the domain of internal communication satisfaction and employees’ brand attitudes and brand behaviours. Within a positivist paradigm, the study employed a survey to collect data from customer-facing employees in the hotel business in Thailand in both high ranking and low ranking hotels. The data consists of 1,212 customer-facing employees from high ranking hotels and the other 535 employees from low ranking hotels. The study then analyses the data using a structural equation model. There are three notable findings upon which conclusions can be drawn from this study. First, the seven CSQ’s constructs as the domain of internal communication satisfaction in the internal branding concept can help employees represent a brand to customers that come into contact with the brand. Second, this study confirms previous studies that claim internal communication satisfaction is a tool of internal branding that shapes employees' brand attitudes (e.g. identification, commitment, and loyalty) and employees’ brand behaviours. Finally, the seven domains of internal communication satisfaction (created from the CSQ) in the internal branding concept can be used in both hotels of high and low customer ranking in Thailand context and communicated to staff to achieve higher employee brand performance. The study contributes to marketing academic knowledge by: (1) identifying the seven CSQ’s constructs as the domain of internal communication in the internal branding concept; (2) extending the concept of internal branding to explain how internal communication influences employees’ brand performance, and (3) confirming the functional importance of both organizational and management communication from the corporate communication approach, which will help employees achieve the internal branding goals. Managerially, the study provides a model for marketers to conceive and design the internal communication whose attributes work together to create employees’ brand outcomes and competitive advantage in business. It isolates the key role played, in developing effective measurement internal communication tools for the business, by the desire to explore both employees high and low in the variable work performance. The study consists of a series of philosophies and methods in quantitative research, and each tool for quantitative studies necessitates a choice. The researcher is aware that the same research objectives could have been met using a qualitative research methodology. The main limitations are now reviewed, and point the way towards future research.

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Carter, Styletta. "An Internal Communications Analysis of a U.S. Credit Reporting Agency." Digital Archive @ GSU, 2007. http://digitalarchive.gsu.edu/communication_theses/28.

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Audits of organizational communication have been viewed as an efficient means for collecting data and diagnosing common communication problems (Meyer, 2002), and evaluating employee communication satisfaction has proven to be a vital component of the auditor’s overall goal of assessing communication effectiveness. While communication audits have been used for the past 50 years by practitioners and scholars alike to evaluate the effectiveness of both external and internal communications, this particular analysis will explore the internal communications of a business-to-business sales division within a major U.S. credit reporting agency. Using Goldhaber’s (2002) method for administering Web-based communication surveys and a combination of Downs & Hazen’s (1977) Communication Satisfaction Questionnaire and Gayeski’s (2000) Information Systems Analysis, this study will assess how the salesperson’s satisfaction of the company’s electronic sales communications relates to perceived productivity.

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Riihimäki, Jessica. "Performing internal communication with the help of digital tools : A study of how employees utilize internal communication together with digital tools." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-328579.

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Ziuraite, Jurgita. "Relationships of internal organizational communication, performance and work motivation." Thesis, Växjö University, School of Social Sciences, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-2639.

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Communication is one of successful functioning organization‘s elements. Many companies‘ managers comprehended that when communicating effectively, organization can achieve more during a shorter period of time. Current study aimed to determine internal organizational communication, motivation and performance relationships as well as present a model reflecting them. Employees of the same organization participated in the research. 54 employees filled in questionnaire which included Communication Satisfaction Questionnaire, Work Preference Inventory to measure intrinsic and extrinsic motivation, Extended Delft Measurement Kit General Performance subscale. Demographic questions were included as well. After performing data analysis, the study found that only satisfaction with media quality differs in groups according gender. Men were more satisfied with media quality than women. Higher satisfaction with personal feedback and communication with a supervisor was related to lower extrinsic motivation. Higher intrinsic motivation was related to higher subjective performance. An internal organizational communication, work motivation and performance model was developed using structural equation modeling.

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Wist, Dominic, and Ralf Wollowski. "STG decomposition : avoiding irreducible CSC conflicts by internal communication." Universität Potsdam, 2007. http://opus.kobv.de/ubp/volltexte/2009/3296/.

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Tumbare, Nina. "An internal communication assessment of the Lilongwe City Assembly." Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/2509.

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Thesis (MA (Public and Development Management))--University of Stellenbosch, 2009.
Internal communication has the potential of improving the ability of local authorities to deliver effective and efficient basic services. Local authorities are the pillar upon which governments rely to champion the decentralisation process which has been widely hailed as enabling service delivery to the communities. The Lilongwe City Assembly recognises the need to address internal communication issues, but have neither carried out any meaningful analysis of its internal communication nor has it developed an internal communication plan or guidelines. The communication audit methodology is relatively unknown in the public sector in Malawi and it is hoped that this study brings to light the advantages of giving organisational communication its deserved role in activities of the public sector. It is hoped that this study would be replicated in the remaining 38 local assemblies with a view to improving service delivery. This study assessed the internal communication of the Assembly as part of a broader perspective of organisational communication. Specifically, it measured the effectiveness of internal communication at the Lilongwe City Assembly. The methodology involved measuring the perceived current and ideal amounts of information in eight fundamental areas of internal communication, namely receiving information from others, sending information to others, action on information sent, channels of communication, communication relationships, communication and work satisfaction, timeliness of information received from key sources and sources of information. Findings from a sample of 186 respondents of the Assembly indicated a great need to receive information and to interact with Assembly management more frequently than what is happening currently. The communication between subordinates and co-workers seems to be satisfactory. However, the majority of respondents expressed the need to engage with Assembly management on a number of key issues, including staff welfare, salaries and benefits. In addition, a concern about the inability of employees to master the English language was cited as reducing the capacity of the Assembly to fully implement its work activities.
cmc2010

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Campbell, Kelly A. "Looking Inward| Higher Education Public Relations and Internal Communication." Thesis, Western Michigan University, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13877001.

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There has been a decline in public good will toward institutions of higher education for nearly four decades. Resultantly, the public, media, and politicians call for greater transparency. It would be beneficial for institutions of higher education to utilize strategic means to communicate their stories, successes and brand directly to various publics. A critical, albeit often an overlooked public, are the employees of the university. They can serve as ambassadors for the university interacting with outside publics. In this capacity, not only do employees need to know information about their organization to function well at their positions, they also need to understand the strategic direction of the organization. Strategic communication of this nature can be accomplished with them via internal communication, and that falls under the domain of the public relations entity on campus.

This study seeks to examine how senior level public relations practitioners in higher education develop and carry out their internal communication responsibilities to employees. Understanding was sought regarding the practitioners’ beliefs and practices regarding: (a) public relations as a strategic management function; (b) the role of relationship management within public relations; and (c) whether symmetrical communication is used for cultivating relationships while maintaining a feedback mechanism to adjust public relations strategies based on publics and environment.

This study also looked at common and unique elements of practice, how higher education public relations practitioners define best practices, and whether they coordinate internal communication with other entities within their college or university and analyzes some demographic data regarding the career paths and education of the practitioners. It concludes that, while the participants in the study were operating with direct reporting to the president of their respective universities, and that all participants demonstrated working in a strategic capacity, none had documented communication processes with respect to internal audiences, and few had formal methods in place to evaluate the success of their efforts. In addition, none had well-formulated and strategic processes in place with respect to whether symmetrical communication is used for cultivating relationships while maintaining a feedback mechanism to adjust public relations strategies based on publics and environment.

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Tange, Lotte, Annika Löwgren, and Ted Jan Post. "Internal Corporate Communication : Aligning Employees for Strategic Sustainable Development." Thesis, Blekinge Tekniska Högskola, Institutionen för strategisk hållbar utveckling, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-16400.

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Making a societal transition towards sustainability is a global concern of ever increasing urgency. Succeeding in this mission requires all societal sectors to be on board and contribute. This thesis focuses on the transformation of the corporate sector, namely how Internal Corporate Communication (ICC), i.e. communication between senior management and employees, can be designed to engage employees in working with sustainability. This thesis uses a conceptual model developed for ICC and employee engagement and applies it in the specific context of ICC with regards to sustainability in medium- to large-sized companies in Northern Europe. Through interviewing practitioners working with ICC on sustainability in ‘model’ sustainability companies, the research aims to discern best practices on how to design ICC about sustainability to engage employees. The results show that ICC can be a useful tool when it comes to engaging employees in working with sustainability, and the findings are summarized as guidelines for content creation and methods to use to facilitate engagement creation for sustainability. The discussion elaborates on how these guidelines can be used together with the Strategic Sustainable Development approach to facilitate companies’ journeys towards sustainability.

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Köllner, Karl, and Julia Hofvendahl. "Constructing authenticity : A qualitative study of internal CSR communication." Thesis, Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-57070.

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The rapid increase of corporate social responsibility (CSR) has led to a large numbers of programs that have failed to meet the expectations of stakeholders (McShane & Cunningham 2012). The reason being that stakeholders are becoming more sceptical about firms true purpose for engaging in CSR activities (Arendt & Brettel 2010). It may fuel worries that firms are acting in self-interest and trying to look good instead of doing good and not acting in line with the communicated CSR (Porter and Kramer 2011). Despite this downside, a well-executed CSR can lead to an increased company attractiveness and stakeholder identification. CSR is acknowledged as one of the most important tools for companies to use for creating corporate reputation (Arendt and Brettel 2010). This thesis wants to understand and evaluate the development of CSR, given that organizations must continuously look at both the tensions between profit seeking and the conflicting demands from different stakeholder groups. Authenticity can be seen as an appropriate view or perspective since stakeholders want to know if the communicated CSR is a reflection of the organization’s true self (Harvey et al. 2006). The aim of this study is to investigate CSR as a marketing practice and to explore how authenticity is constructed in relation to internal CSR communication. By answering this aim, there will be an enhanced understanding of how authenticity can be constructed and how CSR can be communicated within organizations. A qualitative approach has been conducted for this thesis. The primary data has been collected from semi-structured interviews at Grant Thornton and the interviews consisted of eight respondents with different positions in the company. Five mechanisms have been developed, showing how the work of constructing CSR is carried out, as well as how Grant Thornton integrate CSR into the organisation. Furthermore, three features have been developed showing how authenticity can be created within organizations.
Corporate social responsibility (CSR) har ökat kraftigt bland organisationer vilket har lett till ett stort antal CSR program som inte kunnat uppfylla intressenternas förväntningar (McShane & Cunningham 2012). Anledningen är att intressenterna blir allt mer skeptiska gällande vilket organisationers verkliga syfte är till att driva CSR program (Arendt & Brettel 2010). Intressenternas skepticism grundas i att företag kan välja att agera i eget intresse för att skapa en förbättrad image istället för ren välvilja. Därmed agerar inte företagen i linje med deras kommunicerade CSR (Porter & Kramer 2011). Däremot kan en välutvecklad CSR öka attraktionskraften och skapa samhörighet mellan organisationen och intressenterna. CSR har därför blivit erkänt som ett av de viktigaste verktygen för företag att använda för att förbättra företagens image (Arendt & Brettel 2010). Den här uppsatsen ämnar att skapa en förståelse för utvecklingen av CSR eftersom organisationer måste kontinuerligt välja mellan att följa vinstdrivande initiativ eller följa krav från olika intressentgrupper. För att avgöra om den CSR som kommuniceras är i linje med vad organisationer utger sig för att vara, kan autenticitet ses som ett lämpligt verktyg att utgå från (Harvey et al. 2007). Syftet med studien är att undersöka CSR ur ett marknadsföringsperspektiv samt hur autenticitet kan konstrueras inom intern CSR kommunikation. Genom att undersöka syftet kommer teori att skapas för att visa hur autenticitet kan alstras i intern CSR kommunikation samt hur CSR kan kommuniceras inom organisationer. Ett kvalitativt tillvägagångssätt har använts. Primär data har samlats in med hjälp av semi-strukturerade intervjuer som utfördes på företaget Grant Thornton. Respondenterna bestod av åtta individer med anställning på olika positioner inom företaget. Fem mekanismer har kunnat påvisas som beskriver hur företag kan arbeta med att integrera CSR i organisationen. Tre funktioner har också utvecklats som påvisar hur autenticitet kan skapas inom organisationer i samband med CSR.

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Neniskis, Mantautas, and Leonid Kiritschenko. "Investigation of Internal Communication Flows : A case study of Hallpressen AB." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31574.

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The introduction of the Internet and computers into the work environment have changed the news industry. New models of revenues for spreading the news, and the reachability and accessibility of the news has grown tremendously. These implications have influenced the way media company’s employees have to work, from multi-skilling to communicating with each other efficiently. This research seeks to investigate the current state of the internal communication flow in a Swedish media company called Hallpressen AB and to find opportunities for improving the internal communication flow inside the company. In order to fully understand the existing situation in the company, the authors observed nine of the company’s departments, held 14 interviews with managers and executive committee members, and conducted two focus groups. Based on the data collection, the authors created a communication channel model of the existing communication inside the media company, and performed a qualitative content analysis to summarize the findings from the observations and interviews. The focus groups were performed in order to examine an existing communication tool called “Slack”, and to understand the general perception that the company’s employees held of it. From the findings, the authors suggested possible improvements for the company’s internal communication flows. First, what could be improved in the management of communication inside the company, such as opening of a communication department or hiring an internal communicator. Second, what could be improved in already existing communication channels, such as creation of special part on the intranet for every department and etc.

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Kelly, Michael T. "Effective communication, its significance to organizational decision-making in public agencies." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1986. http://www.kutztown.edu/library/services/remote_access.asp.

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Westman, Daniel, and Peter Lindfors. "Leaders and Social Media : Improving HRM through better internal communication." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-60694.

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The purpose of this study is to create understanding for how social media affects the relationship between employees and leaders in organizations, and how social media could be used to improve internal communication. We also want to explore how this type of internal communication could be implemented in large organizations. From a theoretical perspective our ambition is to see how our findings relate to the theoretical field of internal communication and human resource management. The empirical findings in this study were gathered by conducting an interview with the CEO to reveal his intentions, methods and practices when working with social media. A questionnaire was then developed by using the knowledge gained from the interview with the CEO, as well as by using theories regarding communication, social media and corporate culture, this questionnaire was filled out by company employees. The empirical data that was gathered was analyzed in the light of relevant theory. We also checked the various data variables for correlation. This was done so we could study what factors determine why an employee follows the blog, and also so we could study which factors are impacted by the employee reading the blog. The results of this study show that social media as a communication tool has enormous potential to transcend geographical barriers and to flatten the organizational hierarchy in a way that is not possible through the usage of conventional communication methods. Social media can affect the relationship between a leader of an organization and its employees and has the power to spread values, practices, routines and build corporate culture. Social media however, has a sensitive nature and factors such as accessibility, target group characteristics and planning are directly relevant to the outcome when a CEO uses social media to communicate with the employees. Accessibility problems can result in some employees having a hard time being reached by social media communication and the lack of a proper integration plan can cause disturbance in the communication, employees may not be aware of the purpose of the CEOs efforts or maybe not even be aware that the CEO has started using social media tools. However the individuals who do follow the CEOs practises are likely to gain a better relationship with their leader. The informal nature of social media is a great way for CEOs to show more of their personalities and in that way form a closer bond with the employees. We believe that if planned and used in the right way, CEO social media communication has even more potential than this study reveals.

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Kovac, Senad, and Mikael Holmgren. "Analysis of internal communication : case study Sandvik SMT Market Service." Thesis, University of Gävle, Department of Technology and Built Environment, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-736.

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Large scale companies have massive information flows in their administrative

departments. This often creates problems when there is a lack of communication both

internally and with internal partners such as sales units.

Sandvik SMT Market Service (SBMS) is no exception in this case. They got big

problems with their communication with the sales units especially when it concerns the

mail traffic and routing of information. Today SBMS have three regional mailboxes

where the SU’s (Sales Unit) send their mails depending on which region they belong to.

This structure does not function as intended and creates an overload which leads to long

response times.

Therefore the market service manager Jonas Hofvenstam wanted us to investigate this

problem area with the possibility of segmenting the mailboxes including a tagging system

and to perform a review of the sales tools portal in order to shorten the response times

and decrease the mail traffic.

The outcome of this paper was suggestions/proposals regarding how to structure the

common mailboxes, illustration of a tagging system for the mails and suggestions of how

to improve the sales tools portal. We also made recommendations on how to take these

suggestions into action including step by step instructions to make it easier when

performing an implementation.

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Sjöberg, Gustaf, and Denise Madsen. "Internal Communication : A quantitative case study at Specma Seals AB." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35477.

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BACKGROUND: Choosing the right communication strategy is essential for organizations in today’s business. Nowadays, all organizations are facing operational changes; therefore, internal communication is significant for all businesses. Internal communication focuses on information and knowledge sharing activities within organizations, which are led by leaders that have the responsibility to distribute information and knowledge to employees in the organization and across departments PURPOSE: The purpose of the study is to investigate the relationship between internal communication and its components and how it affects team performance. METHOD: The research was a quantitative case study where 42 out of 70 employees at Specma Seals AB answered the questionnaire. The survey was sent out by email, using surveygizmo.com in April 2014. The response rate was 60%. A meeting with Specma Seals was arranged to conduct a deeper understanding of the company situation. CONCLUSION: The conclusion of this study is that two of the hypotheses were supported and one rejected meaning that leadership and information and knowledge sharing has a positive relationship with team performance meanwhile cross-functionality didn’t.

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Hansson, Marcus, and Patrik Blomqvist. "Internal communication in B2B context : A case study at Electrolux." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35758.

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Effective internal communication is an important factor for organizational success. Organizations need to evaluate and improve their internal communication especially in an increasingly difficult and competitive economic environment. In this regard, measurement instruments enable organizations to monitor communication effectiveness of internal communication systems (Ruck & Welch, 2012). The focus for this study will be the concept of internal communication within an organization. In order to establish and identify the purpose of the study a literature review was performed that examined the existing research within the field.The purpose of this study is to investigate the factors that influence the effectiveness of internal communication from the employee perception at the logistic department of Electrolux. Three research questions were then conducted in order to answer the purpose. The study has been conducted through a case study in the form of in-depth interviews. The study was carried out through 11 interviews with employees from the logistic department of Electrolux Laundry System AB in Ljungby. In the current business environment a formal way of strategically handle the communication that is practiced within an organization is needed in relation to higher competitive advantage. The study reveals that Electrolux logistic center is not practicing this in any higher degree in accordance to the theory of effective communication. No clear goal regarding communication or measuring communication was identified. In accordance to this practical managerial implication was concluded based on these findings. The presented research model done was suggested to be developed as a further research

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Hartmann, Stefan. "The relevance of internal communication in contexts of organisational integration." Thesis, Sheffield Hallam University, 2007. http://shura.shu.ac.uk/19764/.

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This study has examined the relevance of internal communication in contexts of organisational integration ('merger communication'). Today, mergers and acquisitions represent a key means of growth. The fundamental impacts of mergers on the people within the affected organisations are, however, frequently underestimated. Many difficulties experienced in mergers appear to be the result of misguided communication founded on a lack of understanding of the underlying communication processes. Previous research and practice on merger communication may have relied too heavily on transmission-oriented approaches which insufficiently address the complexities of merger scenarios. The present study adopts the philosophical commitments associated with 'critical theory' and 'critical realism'. In methodological terms, a qualitative, interpretive approach was used for the research. The data analysis was split into two parts: the first part involved data collection and analysis using grounded theory. As a result a new theory of merger communication was induced. Primary data was obtained by interviewing 32 subjects who were involved or affected by merger integration. Subjects questioned had differing backgrounds, occupied various positions and gained experience in different organisations. The second part of the research involved a broadly-based literature review which, detached from grounded theory principles, served to corroborate the findings from the primary data analysis. The study found that merger communication involves reciprocal interaction processes. During these processes, fields of joint and socially constructed views are produced. Overall, the study advances communication theory which has been empirically tested in merger settings, i.e. there was an examination of the interplay between communication and organisational integration. As a result the field of cultural communication, a route within communication theory, has been furnished with an explanatory approach which extends current understanding of shared meaning relationships. The mergers and acquisitions theory on the other hand is confronted with the finding that an instrumental approach to communication is of limited use only. While a few academics in the area of mergers and acquisitions have regarded merger communication as involving the sharing of meanings none have developed this idea any further with an overarching model.

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Keane, Elizabeth C. "Amazing grace the nature and significance of reported after-death communication experiences /." View thesis, 2005. http://handle.uws.edu.au:8081/1959.7/36018.

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Thesis (Ph.D.)--University of Western Sydney, 2005.
A thesis presented to the University of Western Sydney, College of Arts, Education and Social Sciences, in fulfilment of the requirements for the degree of Doctor of Philosophy. Includes bibliographies.

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Sturges, David L. (David Lynn) 1947. "Visual Aspects of Internal Correspondence and Their Impact on Communication Effectiveness." Thesis, University of North Texas, 1988. https://digital.library.unt.edu/ark:/67531/metadc331893/.

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Technologists predict that electronic information dissemination will create a paperless work environment. In spite of such predictions, paper-based internal communication will remain the primary medium for disseminating information in organizations for decades to come. However, electronic technology will have an impact on paper information production that may be more profound than changes following word processing's introduction. Previously unavailable for everyday production to enhance word meaning, certain graphic techniques now can be used to access readers' preconditioned symbol meanings to increase comprehension of routine correspondence and information internalization. This quasi-experimental field study examines interactions among laser-printer graphic treatment and communication variables as contributors to explaining variance in comprehension. Set Multiple Regression/Correlation analysis identifies significant variance explained by conditional relationships between near-typeset quality text and readers' self-interest and between near-typeset quality text and text's readability. The conditional relationship of near-typeset quality and self-interest shows increase in reader comprehension at a greater rate than the comprehension increase rate attributed to the reader's self-interest increase alone. This suggests that conditional relationships may be accessing an internal judgment process interpreting greater self-interest in near-typeset printed text. The conditional relationship between near-typeset quality and readability reveals that at more difficult reading levels comprehension is greater for near-typeset text. The significance of this relationship indicates that an internal judgment process is involved rather than the difference being attributed to legibility treatment. The strength of these conditional relationships suggests that planning for communication policies and practices should be a part of organizational strategic planning in the same ways as are financial analysis, operations planning, or human resource management.

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Greeff, Wilhelmina Johanna. "Efficient communication of safety information : the use of internal communication by the Gautrain-project / W.J. Greeff." Thesis, North-West University, 2011. http://hdl.handle.net/10394/6259.

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Safety has become one of the greatest gauging factors for organisational success, within the mining and construction industry of South Africa. This is due to the fact that organisations and their employees are expected to adhere to safety legislation, or risk permanent shutdown. Notwithstanding this importance, methods of communicating safety information to employees have not yet been widely researched – especially not within the unique context of the combined mining and construction industry of South Africa. In the light of the above, this study focused on researching those internal communication methods most suited for the communication of safety information. The systems theory as meta-theory, and the stakeholder relationship theory, the excellence theory and dual-capacity model were used to frame the study. An extensive literature review was firstly conducted, identifying and discussing internal communication methods, their use within the South African mining and construction industry, and specifically their application to safety communication. The concepts of communication satisfaction and communication effectiveness of internal safety communication, as well as employee relations were investigated. Secondly the application of these internal safety communication methods was then further researched empirically within the Gautrain project – specifically its Precast Yard –which is seated within both the mining, as well as the construction industry, as it has to adhere to safety legislations from both industries. This empirical research was done by means of questionnaires, focus groups, interviews, as well as a discussion of the communication channels employed by the organisation. This accounted for a triangulated approach of using quantitative, as well as qualitative methodologies. From this empirical research it was seen that the Precast Yard of the Gautrain project adheres to the guidelines set in the literature in some circumstances, whilst in others it does not. From these shortcomings, seven recommendations were formulated for the improvement of safety communication in this organisation. These include the proposal that safety communications should be strategically managed by integrating all forms of communication, so that external factors that may impact on this communication are factored in. Furthermore, the communication of safety information should strive to reflect the diverse viewpoints of the employees, as it endeavours to foster a relationship with them. Briefly, this study, therefore, focused on identifying and reporting on those methods and techniques suited for the internal communication of safety information, specifically within the South African mining and construction industry, thereby expanding the field.
Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2010.

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Prechter, Sabine. "The significance of discourse markers in the development of social roles /." Trier : WVT, Wissenschaftlicher Verl. Trier, 2001. http://catalogue.bnf.fr/ark:/12148/cb392593798.

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Bergqvist, Sofia, and Rikard Gellert. "Sharing Knowledge : Strengthen the Internal Collaboration through Implementation of a Communication Tool." Thesis, University of Kalmar, Baltic Business School, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1826.

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The change in the present global world puts pressure on companies to develop new strategies for gaining competitive advantage. The new fast technology leads companies to try to outshine one another to reach further into the world of innovation. Sharing knowledge online demands brave and huge changes from managers and employees. The use of new tools for faster more open communication requires a change of mindset from the involved parties. Our aim was to determine if the internal open communication was the solution to a more open knowledge sharing work climate. The Purpose of our study is to investigate if knowledge sharing indirectly foster a more learning and innovative organization. Which leads us to one of our main questions: can a wikis- tool for internal communication be an enabler for a more open and knowledge sharing working climate? In this thesis we are focusing on the new communication tool for a better internal collaboration which has the ability to facilitate the work for employees if it is implemented in a positive manner. All our research was performed in Ramböll a global company that gave us useful access and information for our thesis. We performed our study by using qualitative research such as interviews, dialogue and observations. The result from our study showed us how the open communication and knowledge sharing can strengthen the core communication to foster a more learning and innovative company. Open communication as enabler of the power of innovation in global companies.

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