Academic literature on the topic 'Sites Web – Commerce – Communication'

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Sites Web – Commerce – Communication.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Sites Web – Commerce – Communication"

1

van der Merwe, Rian, and James Bekker. "A framework and methodology for evaluating e‐commerce Web sites." Internet Research 13, no. 5 (December 2003): 330–41. http://dx.doi.org/10.1108/10662240310501612.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Yue, Chuan, and Haining Wang. "Profit-aware overload protection in E-commerce Web sites." Journal of Network and Computer Applications 32, no. 2 (March 2009): 347–56. http://dx.doi.org/10.1016/j.jnca.2008.02.020.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Al-Dwairi, R. M. "E-commerce web sites trust factors: an empirical approach." Contemporary Engineering Sciences 6 (2013): 1–7. http://dx.doi.org/10.12988/ces.2013.13001.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Totok, Alexander, and Vijay Karamcheti. "RDRP: Reward-Driven Request Prioritization for e-Commerce web sites." Electronic Commerce Research and Applications 9, no. 6 (November 2010): 549–61. http://dx.doi.org/10.1016/j.elerap.2010.03.001.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Ullah, Lutf, Rehana Kousar, Irum Saba, and Allah Bakhsh Khan. "Use of Social Commerce to Develop Intentions to Buy With Mediating Role of Social Support." Journal of Business and Social Review in Emerging Economies 5, no. 1 (June 30, 2019): 63–78. http://dx.doi.org/10.26710/jbsee.v5i1.702.

Full text
Abstract:
Web 2.0 technology and social media have paved a new way for the communication for individuals and for the businesses of e-commerce firms. This technology has opened the opportunities to introduce new business model which incorporates several social aspects of individuals. As Social Networking Sites are gaining more popularity, these have formed the links between internet consumers and it has become a critical way of getting knowledge for individuals. It has introduced social commerce which is joining of three concepts; e-commerce, web 2.0 and social media. E-commerce firms have started to engage their potential consumers on social media websites for the sake of contacting potential consumers and getting feedback on their products and services. Social Commerce is expanding because of its importance in information sharing. However, emotional support is also considered important factor which is comprised of informational and emotional factors that lead to trust and then ultimately, intentions to buy. This proposed structural model was assessed through collecting data from the online buyers of Pakistan through social media. It was found that in order to generate intentions to buy through social networking sites, social support is vital component that should be focused by the online businesses. This paper is concluded with research limitations and some suggestions for future research.
APA, Harvard, Vancouver, ISO, and other styles
6

Shen, Huai Liang, and Ling Ping Fu. "Research on the Information Push System Using Case-Based Reasoning." Advanced Materials Research 989-994 (July 2014): 4625–28. http://dx.doi.org/10.4028/www.scientific.net/amr.989-994.4625.

Full text
Abstract:
Information push systems play an important role in reducing information overload for people visiting online sites, but their services could be improved by using data from online social networks, electronic communication tools and others. Information push systems are used by electronic commerce sites to suggest products to their customers and to provide consumers with information to help them determine which products to buy. There are many electronic commerce applications on the Web. A common shortcoming is the lack of customer service and marketing analysis tools in most electronic commerce websites. The paper presents the information push system using case-based reasoning. It introduces the case-based reasoning technology and analyzes the case representation, case library and case search. Lastly, it gives the architecture of the information push system using case-based reasoning.
APA, Harvard, Vancouver, ISO, and other styles
7

Ahuja, Dheeraj. "Tracking User Interaction with Web and Assisting in Targeted Communication." International Journal for Research in Applied Science and Engineering Technology 9, no. VI (June 14, 2021): 605–11. http://dx.doi.org/10.22214/ijraset.2021.35037.

Full text
Abstract:
Today, we spend most of our time online using some form of digital technology (such as search engines, news portals, or social media sites). Our online presence keeps us involved most of the time and provides a lot of information to Internet customers. The development of the web is excellent because every day about a million pages are added. Due to the massive use of the network, the log files of the network increase at a faster rate and the scope becomes enormous. Web Usage Mining uses mining technology on log data to extract user performance, which is used in different applications such as support design, e-commerce, service modification, prefetch, etc. In this paper, we propose a tool that users can use to collect data on their website, and then use this web log data to track user interactions on your website, which helps in targeted communication.
APA, Harvard, Vancouver, ISO, and other styles
8

Chen, Rui, and Sushil Sharma. "Theorizing Intercultural Accommodation in Consumer E-Commerce." International Journal of E-Adoption 1, no. 3 (July 2009): 82–92. http://dx.doi.org/10.4018/jea.2009092904.

Full text
Abstract:
Consumer e-commerce extends the marketplace of traditional business and brings in business opportunities in online retailing and service. As a consequence of intensive competition among online vendors, the need to capture more customers has become crucial. The consumer group is under a huge change due to demographic shift and immigration laws. Population of minorities has dramatically increased suggesting a growing buying power of ethnic groups. To effectively attract ethnic consumers into consumer e-commerce Web sites, we propose the Web-based intercultural accommodation model. Drawing upon literature in linguistic, sociology, and Web information system success, this model offers a theoretical explanation of online ethnic consumers’ behavioral intention to use e-commerce Web site. The conceptual model recognizes the potential roles of ethnicity attributes of individual consumers as well as the use of ethnic pertaining Web site designs in accommodating ethnic consumers. The theoretical model is subject to empirical validation.
APA, Harvard, Vancouver, ISO, and other styles
9

Zakaria, Norhayati, Jeffrey M. Stanton, and Shreya T. M. Sarkar‐Barney. "Designing and implementing culturally‐sensitive IT applications." Information Technology & People 16, no. 1 (March 1, 2003): 49–75. http://dx.doi.org/10.1108/09593840310463023.

Full text
Abstract:
The Internet, World Wide Web, and related information technologies, originally developed in Western countries, have rapidly spread to a great variety of countries and cultures. Many of these technologies facilitate and mediate interpersonal communication, an activity whose modes and means bind closely to cultural values. This article provides a theoretical integration of a framework for culture values together with a model for understanding privacy and related issues that arise when personal information is shared or exchanged using information technology. The resulting hybrid framework can help understand and predict individuals’ culturally linked reactions to various communication‐related IT applications (e.g. e‐mail, e‐commerce sites, Web‐logs, bulletin boards, newsgroups) in diverse cultural contexts. An application of the framework to cultural settings in Middle Eastern nations concludes the article.
APA, Harvard, Vancouver, ISO, and other styles
10

Wood, Natalie T., Michael R. Solomon, and Basil G. Englis. "Personalization of the Web Interface: The Impact of Web Avatars on Users' Responses to E-commerce Sites." Journal of Website Promotion 2, no. 1-2 (April 28, 2006): 53–69. http://dx.doi.org/10.1080/15533610802104133.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Sites Web – Commerce – Communication"

1

Makhloufi, Abdelouahab. "Construction de la confiance sur un site marchand : communication et commerce électronique en France." Paris 13, 2008. http://www.theses.fr/2008PA131010.

Full text
Abstract:
Notre recherche vise à étudier la confiance du consommateur vis-à-vis d’un site marchand. Le consommateur étant de plus en plus confronté à des vendeurs Internet qui lui sont inconnus, plusieurs chercheurs réfléchissent sur les facteurs sous-tendant la génération de la confiance. Nous nous sommes intéressés aux facteurs liés aux tiers de confiance. Plus particulièrement, nous étudions le rôle des tiers dans la construction de la confiance sur un site marchand. Les résultats de l’expérimentation qui a été menée auprès d’un échantillon de 200 personnes montrent que : (1)- la présence sur le site des tiers de confiance augmente la confiance des consommateurs vis-à-vis du marchand, (2)- la confiance se construit selon un modèle que nous avons développé, (3)- la confiance est un déterminant de l’intention d’achat sur le site, de l’intention de retour sur le site et de l’intention de recommander le site
Our research aims at studying consumer trust into webmerchant. Consumers are increasingly confronted with Internet sellers who are unknown to him, several researchers reflect on the factors underlying the generation of trust. We are interested in the factors related to a trusted third party. Specifically, we investigate the role of third parties in trust building on a webmerchant. The results of the experiment which was conducted among a sample of 200 peoples showed that: (1) - the presence on the site, the trusted third party increase consumer trust into the market, (2) - trust is built according to a model that we developed, (3) - Trust is a determinant of intent to purchase on the site, intending to return to the site and the intention to recommend the site
APA, Harvard, Vancouver, ISO, and other styles
2

Morrissette, Scott. "Investigating Categorization Preferences for Online Dating Sites." NSUWorks, 2015. http://nsuworks.nova.edu/gscis_etd/44.

Full text
Abstract:
The purpose of the study was to determine whether a three-category (3C) system for classifying profiles on online dating sites provides advantages over a two-category (2C) system as decision makers evaluate a long list of profiles. Two groups of single heterosexual or bisexual women ages 20 to 30 reviewed a list of 60 male profiles on simulated online dating sites to choose which profiled man they would most like to learn more about. One group (n = 53) evaluated the profiles using a 2C system; the other group (n = 56) used a 3C system. After making their choice, women in each group took a researcher-developed survey to measure the degree to which they were preference constructors, their cognitive difficulty in making their choice, and their satisfaction with the decision process and with their final choice. It was hypothesized that women in the 3C compared to the 2C condition would have (a) less cognitive difficulty making their decision and (b) greater satisfaction with the decision process and with their final choice, and that (c) being more of a preference constructor would increase any relationship found between the 3C condition and decreasing cognitive difficulty. Survey data were analyzed by t-test, ANOVA, and MANOVA procedures. These tests revealed none of the statistically significant differences between groups that were hypothesized. In particular, the decision task’s cognitive difficulty did not differ between groups even when a variable for preference construction was taken into account. Also, there were no significant differences in satisfaction with the decision process or satisfaction with final choice between the two groups using different categorization systems. The study’s three hypotheses were therefore rejected. Reasons for these results and implications of the study are discussed, and recommendations are made.
APA, Harvard, Vancouver, ISO, and other styles
3

Teerling, Marije Leonie. "Determining the cross-channel effects of informational web sites." [S.l. : [Groningen : s.n.] ; University Library Groningen] [Host], 2007. http://irs.ub.rug.nl/ppn/300601662.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Gourvennec, Bernard. "Facteurs d'atmosphère des sites de e-commerce en trois dimensions (3D)." Thesis, Lorient, 2017. http://www.theses.fr/2017LORIL471/document.

Full text
Abstract:
À l’heure de l’internet haut débit, et à l’aube de la réalité virtuelle, les questions sur l’apport et l’efficacité des différents canaux de distribution mis à disposition du consommateur se posent avec encore plus d’acuité. Depuis l’article séminal de Kotler sur les « atmospherics » les chercheurs en marketing et en psychologie se sont attachés à mesurer les influences des différentes composantes de l’ambiance des points de vente, au départ uniquement sous forme de magasins physiques, puis, au fur et à mesure du développement d’internet, de magasins virtuels. L’explosion des performances matérielles et logicielles de ces dix dernières années a permis à ces magasins virtuels de proposer de nouvelles interfaces en offrant aux visiteurs une troisième dimension dans la visualisation de l’offre. La question de l’efficacité de ces nouveaux outils se pose pleinement, d’autant qu’internet est de plus en plus utilisé par les consommateurs dans leur processus d’achat. La problématique de cette thèse est donc de mesurer l’influence potentielle des facteurs d’ambiance d’un magasin virtuel en trois dimensions (3D) en ligne, facteurs que nous appellerons « 3Dspérics », sur le comportement des visiteurs. Nos travaux sont composés de trois revues littératures (marketing, informatique et psychophysiologie), d’une étude empirique et d’une étude expérimentale finale. Dans cette dernière, afin de pouvoir tester nos hypothèses, nous avons élaboré et réalisé un démonstrateur de magasin 3D reproduisant un magasin réel. En utilisant cette simulation nous avons observé les parcours de 44 personnes en leur assignant une tâche de magasinage de différents produits manipulables en 3D. Notre protocole expérimental est basé sur le recueil de données issues de questionnaires auquel nous avons ajouté des mesures de données objectives (parcours) et physiologiques (principalement oculaires) obtenues durant le magasinage de nos testeurs. Les résultats obtenus montrent que les composantes atmosphériques d’un site web marchand en 3D ont une influence directe sur l’immersion du visiteur et, de ce fait, contribuent positivement à la construction des comportements d’achat, d’intention de revisite et de bouche à oreille
In the era of high-speed Internet, and at the dawn of virtual reality, questions about the contribution and efficiency of the different distribution channels available to the consumer are even more acute. Since Kotler's seminal article on "atmospherics", researchers in marketing and psychology have focused on measuring the influences of the different components of the retail outlet environment, initially only in the form of physical stores, fur and as the development of internet, virtual stores. The explosion of hardware and software performance over the last ten years has allowed these virtual stores to offer new interfaces by offering visitors a third dimension in the visualization of the offer. The question of the effectiveness of these new tools is fully posed, especially since the Internet is increasingly used by consumers in their purchasing process. The problem of this thesis is thus to measure the potential influence of the factors of atmosphere of an online virtual store in three dimensions (3D), factors that we will call "3Dsperics", on the behavior of the visitors. Our work consists of three literature reviews (marketing, computer science and psychophysiology), an empirical study and a final experimental study. In the latter, in order to test our hypotheses, we have developed and realized a 3D store demonstrator reproducing a real store. Using this simulation we observed the routes of 44 people by assigning them a task of shopping of different manipulatable 3D products. Our experimental protocol is based on the collection of data from questionnaires to which we added measures of objective data (pathways) and physiological (mainly ocular) data obtained during the shopping of our testers. The results show that the atmospheric components of a 3D merchant web site have a direct influence on the immersion of the visitor and thus contribute positively to the construction of buying behavior, revisit intention and word of mouth
APA, Harvard, Vancouver, ISO, and other styles
5

Van, der Merwe Rian. "E-commerce web site evaluation : developing a framework and method for the systematic evaluation of e-commerce web sites and using correspondence analysis to represent the results graphically per industry." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52248.

Full text
Abstract:
Thesis (MEng) -- Stellenbosch University, 2001.
Some digitised pages may appear illegible due to the condition of the original hard copy.
ENGLISH ABSTRACT: The corporate web site is essential to companies who use the Internet for e-commerce purposes. For these companies, the web site is the platform used to communicate with customers and facilitate business transactions. Internet companies will not be able to do business successfully with an ineffective web site, because this implies that the only contact point that the company has with customers is not functioning properly. It is, however, extremely difficult to identify what an effective e-commerce web site constitutes of. A great need therefore exists for a comprehensive and accurate method to evaluate the performance of the web sites of Internet companies, not only individually but also in comparison with the web sites of other companies in the same industry. Managers of Internet companies would certainly like to know how their web sites perform, what they can do to increase their performance, and which web sites in their industry can be used as a benchmark in certain areas. This thesis aims to address these needs by fulfilling three objectives: ► To develop a framework and criteria for the comprehensive evaluation of e-commerce web sites. ► To use this framework and sound statistical reasoning to develop a method that can be used to evaluate e-commerce web sites quantitively, and represent the results graphically per industry. ► To implement this method by developing computer software that enables users to evaluate web sites and plot the results. To accomplish these objectives, the following methodology was followed: ► Review the research done in the field of web site evaluation for both general and e-commerce web sites. ► Review the research on different techniques in the field of Multidimensional Scaling, and identify an appropriate technique for developing two-dimensional plots of web site evaluation data. ► Expand the web site evaluation research and develop a framework and objective criteria for the evaluation of e-commerce web sites, based on solid business principles. ► Develop a method to gather web site evaluation data that is grouped within industries, and to represent the results graphically using an appropriate Multidimensional Scaling technique. ► Implement the method by developing computer software to automate the process. This document describes the course of the methodology in detail. It reports on the e-commerce web site evaluation framework that was developed; Correspondence Analysis as the Multidimensional Scaling technique used to analyse the evaluation data; the development of the e-commerce web site evaluation method; and the software that was developed in Microsoft Visual Basic to implement the evaluation method. All three objectives were fulfilled in this thesis, in spite of some concerns that are also discussed. The evaluation framework and accompanying software can be used to evaluate all aspects of e-commerce web sites, and the output can be used to draw meaningful conclusions about how these sites can be improved.
AFRIKAANSE OPSOMMING: Die korporatiewe webwerf is onontbeerlik vir maatskappye wat die Internet vir e-handel doeleindes gebruik. Die webwerf is vir hierdie maatskappye die platform wat gebruik word om met kliente te kommunikeer en om saketransaksies te fasiliteer. Internetmaatskappye sal nie in staat wees om suksesvol sake te doen as hulle webwerwe oneffekti'ef is nie, omdat dit sal impliseer dat die enigste raakpunt wat die maatskappy met kliente het, nie behoorlik funksioneer nie. Tog is dit moeilik om te identifiseer waaruit 'n effektiewe e-handel webwerf bestaan. Daar is dus 'n groot behoefte aan 'n omvattende en akkurate metode waarvolgens die werkverrigting van die webwerwe van Internetmaatskappye geevalueer kan word, nie net individueel nie, maar ook in vergelyking met die webwerwe van ander maatskappye in dieselfde industrie. Bestuurders van Internetmaatskappye sal beslis wil weet hoe goed hulle webwerwe funksioneer, wat hulle kan doen om die werkverrigting van webwerwe te verbeter, en watter webwerwe in hulle industrie as uitstaande voorbeelde in sekere areas kan dien. Hierdie tesis spreek die bogenoemde behoeftes aan deur drie doelstellings uit te voer: ► Om 'n raamwerk en kriteria vir die omvattende evaluasie van e-handel webwerwe te ontwikkel. ► Om hierdie raamwerk en gegronde statistiese beredenering te gebruik ten einde 'n metode te ontwikkel wat gebruik kan word om e-handel webwerwe kwantitatief te evalueer, en om die resultate grafies per industrie uit te beeld. ► Om hierdie metode te implementeer deur rekenaarprogrammatuur te ontwikkel wat gebruikers in staat stel om webwerwe te evalueer en die resultate te plot. Die volgende metodologie is gevolg om hierdie doelstellings te laat slaag: ► Bestudeer die navorsing gedoen in die veld van webwerf evaluasie van sowel algemene as e-handel webwerwe. ► Bestudeer die navorsing oor verskillende tegnieke in die veld van Multidimensionele Gradering (Multidimensional Scaling), en identifiseer 'n toepaslike tegniek vir die ontwikkeling van tweedimensionele grafiese voorstellings van webwerf evaluasiedata. ► Brei die webwerf evaluasienavorsing uit en ontwikkel 'n raamwerk en objektiewe kriteria vir die evaluering van e-handel webwerwe, gebaseer op stewige sakebeginsels. ► Ontwikkel 'n metode om webwerf evaluasiedata te versamel wat in industriee gegroepeer is, en stel hierdie resultate grafies voor deur die gebruik van 'n toepaslike Multidimensionele Graderingstegniek. ► Implementeer die metode deur die ontwikkeling van rekenaarprogrammatuur om die proses te outomatiseer. Hierdie dokument beskryf die verloop van die metodologie in detail. Dit lewer verslag oor die e-handel webwerf evaluasieraamwerk wat ontwikkel is; Assosiasie-analise {Correspondence Analysis) as die Multidimensionele Graderingstegniek wat gebruik is om die evaluasie-data te analiseer; die ontwikkeling van die e-handel webwerf evaluasiemetode; en die programmatuur wat ontwikkel is in Microsoft Visual Basic om die evaluasiemetode te implementeer. Al drie doelstellings is in hierdie tesis bereik, ten spyte van sommige probleme—wat ook bespreek word. Die evaluasieraamwerk en meegaande programmatuur kan gebruik word om alle aspekte van e-handel webwerwe te evalueer, en die resultate kan gebruik word om betekenisvolle gevolgtrekkings te maak oor die wyse waarop hierdie webwerwe verbeter kan word.
APA, Harvard, Vancouver, ISO, and other styles
6

Voss, Andreas. "Dominantes Design im Electronic Commerce : Analysen und Befunde bei Tourismus-Web-Sites /." Lohmar ; Köln : Eul, 2004. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013075747&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Tzanidou, Ekaterini. "Evaluating usability of e-commerce sites by tracking eye movements." n.p, 2005. http://ethos.bl.uk/.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Gargallo, Yannick. "Trouver sa place sur le web : les organisations et l'apprentissage du web." Toulouse 2, 2007. http://www.theses.fr/2007TOU20087.

Full text
Abstract:
Cette recherche analyse la construction sociale du web par des organisations professionnnelles françaises (22 associations, 8 institutions et 63 entreprises). A travers la création et la gestion des sites web, nous questionnons l'adoption des technologies de l'information et de la communication (TIC) par les organisations. Les sites web constituent un point d'entrée pour étudier les rôles d'intermédiations des TIC au sein des organisations, d'autant plus que ces dernières sont fréquemment couplées et disponibles sur une même interface. L'utilisation conjointe de ces TIC supporte la co-construction des activités des organisations selon principalememt cinq axes : la coordination, la coopération, le travail, la diffusion d'information et la commercialisation. L'analyse des différents types d'hyperliens et du réseau de leur entrelacs met en valuer la formation de groupes selon des principes de mimétismes et de discriminations. Nous avons également développé une réflexion sur les différentes formes de l'échange qui entourent la création des hyperliens. Sur cet espace, où la coopération et différentes formes du don occupent une place essentielle, nous avons souligné la co-existence et la combinaision de différentes formes de transactions. L'étude du web selon cette approche nous permet de mieux cerner les logiques qui sous-tendent la construction de cet espace et des mondes qui en découlent. L'hyperlien nous a servi de révélateur des échanges inter-organisationnels où, la présence d'un hyperlien sur un site n'est pas le fruit du hasard mais est, au contraire, porteuse de sens et témoin d'une relation tout comme de processus décisionnels
This research analyzes the web social construction by French professionnal organizations (22 associations, 8 institutions and 63 companies). Through the creation and the management of web sites, we talk about the adoption of information technologies and communication (ITC) by organizations. We consider the web sites as an entry to study the roles of the ITC intermediations within organizations, especially since these technologies are frequently coupled and available on the same interface. The joint use of these ITC supports the co-construction of the activities of organizations according to mainly five axes : coordination, cooperation, work, broadcasting of information and trade. Analysis of the various types of hyperlinks and the network of their interlacing emphasizes the formation of groups according to principles of imitations and discriminations. We also developed a reflection on the various forms of exchange which surround the creation of the hyperlinks. On this space, where the cooperation and the various forms of the gift occupy an essential place, we underlined the coexistence and the combination of various transactions forms. This study of the web allows us to understand better the logics which underlies the construction of this space
APA, Harvard, Vancouver, ISO, and other styles
9

Kritzinger, Wouter Thomas. "The effect webpage body keywords location has on ranking in search engines results : an empirical study /." Thesis, Click here for online access, 2005. http://dk.cput.ac.za/cgi/viewcontent.cgi?article=1077&context=td_cput.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Cutshall, Robert C. "An investigation of success metrics for the design of e-commerce Web sites." Thesis, University of North Texas, 2004. https://digital.library.unt.edu/ark:/67531/metadc4465/.

Full text
Abstract:
The majority of Web site design literature mainly concentrates on the technical and functional aspects of Web site design. There is a definite lack of literature, in the IS field, that concentrates on the visual and aesthetic aspects of Web design. Preliminary research into the relationship between visual design and successful electronic commerce Web sites was conducted. The emphasis of this research was to answer the following three questions. What role do visual design elements play in the success of electronic commerce Web sites? What role do visual design principles play in the success of electronic commerce Web sites? What role do the typographic variables of visual design play in the success of electronic commerce Web sites? Forty-three undergraduate students enrolled in an introductory level MIS course used a Likert-style survey instrument to evaluate aesthetic aspects of 501 electronic commerce Web pages. The instrument employed a taxonomy of visual design that focused on three dimensions: design elements, design principles, and typography. The data collected were correlated against Internet usage success metrics data provided by Nielsen/NetRatings. Results indicate that 22 of the 135 tested relationships were statistically significant. Positive relationships existed between four different aesthetic dimensions and one single success measure. The other 18 significant relationships were negatively correlated. The visual design elements of space, color as hue, and value were negatively correlated with three of the success measures. The visual design principles of contrast, emphasis radiated through contrast, and contrast shape were negatively correlated with three of the success measures. Finally, the typographic variables of placement and type size were both negatively correlated with two of the success measures. This research provides support to the importance of visual design theory in Web site design. This preliminary research should be viewed as a realization of the need for Web sites to be designed with both visual design theory and usability in mind.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Sites Web – Commerce – Communication"

1

Gurugé, Anura. Corporate portals empowered with XML and Web services. Amsterdam: Digital Press, 2003.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

The bootstrapper's guide to the mobile web: Practical plans to get your business mobile in just a few days for just a few bucks. Fresno, Calif: Quill Driver Books, 2012.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Cappai, Alessandro. E-commerce web sites: Practicalities. London: LCP, 2003.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Clark, Carol Lea. Communication: Hits.on the Web. Fort Worth: Harcourt College Publishers, 2001.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

L, Adams Tyrone, ed. Communication: Hits.on the Web. Fort Worth: Harcourt College Publishers, 2001.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Garfinkel, Simson. Web security & commerce. Sebastopol: O'Reilly, 1997.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Sharma, Vivek. Developing e-commerce sites: An integrated approach. Boston, Mass: Addison-Wesley, 2000.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

McComb, Gordon. Web commerce cookbook. New York: J. Wiley, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Sharma, Vivek. Développement de sites e-commerce. Paris: Campus Press, 2000.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Web commerce cookbook. New York: J. Wiley, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Sites Web – Commerce – Communication"

1

Lee, Wookey, Seung Kim, and Sukho Kang. "Structuring Web Sites Using Linear Programming." In E-Commerce and Web Technologies, 328–37. Berlin, Heidelberg: Springer Berlin Heidelberg, 2004. http://dx.doi.org/10.1007/978-3-540-30077-9_33.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Choi, Seunglak, Jinwon Lee, Su Myeon Kim, Junehwa Song, and Yoon-Joon Lee. "Accelerating Database Processing at e-Commerce Sites." In E-Commerce and Web Technologies, 41–50. Berlin, Heidelberg: Springer Berlin Heidelberg, 2004. http://dx.doi.org/10.1007/978-3-540-30077-9_5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Valderas, Pedro, Joan Fons, and Vicente Pelechano. "Modelling Content Aggregation for Developing e-Commerce Web Sites." In E-Commerce and Web Technologies, 259–67. Berlin, Heidelberg: Springer Berlin Heidelberg, 2004. http://dx.doi.org/10.1007/978-3-540-30077-9_26.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Li, Wen-Syan, K. Selçuk Candan, Wang Pin Hsiung, Oliver Po, and Divyakant Agrawal. "Engineering High Performance Database-Driven E-commerce Web Sites through Dynamic Content Caching." In Electronic Commerce and Web Technologies, 250–59. Berlin, Heidelberg: Springer Berlin Heidelberg, 2001. http://dx.doi.org/10.1007/3-540-44700-8_24.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Mongiello, Marina, and Rodolfo Totaro. "Automatic Ontology Mapping for Agent Communication in an e-Commerce Environment." In E-Commerce and Web Technologies, 21–30. Berlin, Heidelberg: Springer Berlin Heidelberg, 2005. http://dx.doi.org/10.1007/11545163_3.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Hsiung, Wang-Pin, Wen-Syan Li, K. Selçuk Candan, and Divyakant Agrawal. "Multi-tiered Cache Management for E-Commerce Web Sites." In Cooperative Internet Computing, 86–106. Boston, MA: Springer US, 2003. http://dx.doi.org/10.1007/978-1-4615-0435-1_6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Zhang, Jie, Shufei Lu, Minghua Wen, Ze-Hua Liu, and Yun-Xia Feng. "Regional Differentiation of Chinese Tourism Web sites." In Information and Communication Technologies in Tourism 2004, 391–400. Vienna: Springer Vienna, 2004. http://dx.doi.org/10.1007/978-3-7091-0594-8_37.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Wöber, Karl W., Arno Scharl, Martin Natter, and Alfred Taudes. "Success Factors of European Hotel Web Sites." In Information and Communication Technologies in Tourism 2002, 397–406. Vienna: Springer Vienna, 2002. http://dx.doi.org/10.1007/978-3-7091-6132-6_41.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Ying, Manen, Yahiko Kambayashi, Kai Cheng, and Yanchun Zhang. "Web Notary Systems for Privacy Keeping E-Commerce." In IFIP Advances in Information and Communication Technology, 87–101. Boston, MA: Springer US, 2003. http://dx.doi.org/10.1007/978-0-387-35658-7_6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Aaberge, Terje, Ivar Petter Grøtte, Oluf Haugen, Ingjerd Skogseid, and Svein Ølnes. "Evaluation of Tourism Web Sites: A Theoretical Framework." In Information and Communication Technologies in Tourism 2004, 305–16. Vienna: Springer Vienna, 2004. http://dx.doi.org/10.1007/978-3-7091-0594-8_29.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Sites Web – Commerce – Communication"

1

Al-Dwairi, Radwan M., and Mumtaz A. Kamala. "Business-to-consumer e-commerce Web Sites: Vulnerabilities, Threats and quality evaluation model." In 2010 20th International Conference on Electronics Communications and Computers (CONIELECOMP). IEEE, 2010. http://dx.doi.org/10.1109/conielecomp.2010.5440766.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Qiu, Taofen, and Tianqi Yang. "Automatic Information Extraction from E-Commerce Web Sites." In 2010 International Conference on E-Business and E-Government (ICEE). IEEE, 2010. http://dx.doi.org/10.1109/icee.2010.355.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Smith, Terry, and Richard Spiers. "Perceptions of E-commerce Web Sites Across Two Generations." In InSITE 2009: Informing Science + IT Education Conference. Informing Science Institute, 2009. http://dx.doi.org/10.28945/3334.

Full text
Abstract:
Numerous studies have examined and predicted the usage of e-commerce Web sites using the Technology Acceptance Model and its primary constructs of perceived usefulness and perceived ease of use. Smith (2008) conducted an empirical study of four e-commerce Web sites with participation from a unique and often understudied segment of the population - the senior generation. In addition, he called for additional research on the same e-commerce Web sites with participants from today's student population, a generation that has grown up with computers and the Internet. During the Spring 2008 semester, the authors duplicated Smith's research and conducted a field experiment with a purposeful sample of students enrolled in four courses in the School of Information Technology at Macon State College. Consistent with the conclusion by Smith, of significant worth is the test of the robustness of the Technology Acceptance Model (TAM) when applied to e-commerce adoption by both the senior generation and the net generation. The model’s predictive and explanatory capabilities still hold true. This is the only study we know of that compares two generations and their perceptions of e-commerce Web sites.
APA, Harvard, Vancouver, ISO, and other styles
4

Aktuglu, Isil, Ozen Okat Ozdem, and Ibrahim Ozbukerci. "Corporate Communication by Web Sites." In the 2018 International Conference. New York, New York, USA: ACM Press, 2018. http://dx.doi.org/10.1145/3232174.3232185.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Yen, B. "Structure-based analysis of Web sites." In IEEE International Conference on e-Technology, e-Commerce and e-Service, 2004. EEE '04. 2004. IEEE, 2004. http://dx.doi.org/10.1109/eee.2004.1287358.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Hannak, Aniko, Gary Soeller, David Lazer, Alan Mislove, and Christo Wilson. "Measuring Price Discrimination and Steering on E-commerce Web Sites." In IMC '14: Internet Measurement Conference. New York, NY, USA: ACM, 2014. http://dx.doi.org/10.1145/2663716.2663744.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Arun Patil, Tejaswini, and Santosh Chobe. "Web Crawler for Searching Deep Web Sites." In 2017 International Conference on Computing, Communication, Control and Automation (ICCUBEA). IEEE, 2017. http://dx.doi.org/10.1109/iccubea.2017.8463648.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Oehler, Matthias, and Silvia Biffignandi. "Web Sites Communication Performance: A Methodological Approach." In 2008 19th International Conference on Database and Expert Systems Applications (DEXA). IEEE, 2008. http://dx.doi.org/10.1109/dexa.2008.122.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Mushtaq, N., P. Werner, K. Tolle, and R. Zicari. "Building and evaluating nonobvious user profiles for visitors of Web sites." In Proceedings. IEEE International Conference on e-Commerce Technology, 2004. CEC 2004. IEEE, 2004. http://dx.doi.org/10.1109/icect.2004.1319712.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Li Yunpeng, Yu Yongyang, and Song Mingxi. "Web-sites user's satisfaction measurement and its' implications for management." In 2011 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC). IEEE, 2011. http://dx.doi.org/10.1109/aimsec.2011.6010893.

Full text
APA, Harvard, Vancouver, ISO, and other styles
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography