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Makhloufi, Abdelouahab. "Construction de la confiance sur un site marchand : communication et commerce électronique en France." Paris 13, 2008. http://www.theses.fr/2008PA131010.
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Notre recherche vise à étudier la confiance du consommateur vis-à-vis d’un site marchand. Le consommateur étant de plus en plus confronté à des vendeurs Internet qui lui sont inconnus, plusieurs chercheurs réfléchissent sur les facteurs sous-tendant la génération de la confiance. Nous nous sommes intéressés aux facteurs liés aux tiers de confiance. Plus particulièrement, nous étudions le rôle des tiers dans la construction de la confiance sur un site marchand. Les résultats de l’expérimentation qui a été menée auprès d’un échantillon de 200 personnes montrent que : (1)- la présence sur le site des tiers de confiance augmente la confiance des consommateurs vis-à-vis du marchand, (2)- la confiance se construit selon un modèle que nous avons développé, (3)- la confiance est un déterminant de l’intention d’achat sur le site, de l’intention de retour sur le site et de l’intention de recommander le siteOur research aims at studying consumer trust into webmerchant. Consumers are increasingly confronted with Internet sellers who are unknown to him, several researchers reflect on the factors underlying the generation of trust. We are interested in the factors related to a trusted third party. Specifically, we investigate the role of third parties in trust building on a webmerchant. The results of the experiment which was conducted among a sample of 200 peoples showed that: (1) - the presence on the site, the trusted third party increase consumer trust into the market, (2) - trust is built according to a model that we developed, (3) - Trust is a determinant of intent to purchase on the site, intending to return to the site and the intention to recommend the site
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Morrissette, Scott. "Investigating Categorization Preferences for Online Dating Sites." NSUWorks, 2015. http://nsuworks.nova.edu/gscis_etd/44.
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The purpose of the study was to determine whether a three-category (3C) system for classifying profiles on online dating sites provides advantages over a two-category (2C) system as decision makers evaluate a long list of profiles. Two groups of single heterosexual or bisexual women ages 20 to 30 reviewed a list of 60 male profiles on simulated online dating sites to choose which profiled man they would most like to learn more about. One group (n = 53) evaluated the profiles using a 2C system; the other group (n = 56) used a 3C system. After making their choice, women in each group took a researcher-developed survey to measure the degree to which they were preference constructors, their cognitive difficulty in making their choice, and their satisfaction with the decision process and with their final choice. It was hypothesized that women in the 3C compared to the 2C condition would have (a) less cognitive difficulty making their decision and (b) greater satisfaction with the decision process and with their final choice, and that (c) being more of a preference constructor would increase any relationship found between the 3C condition and decreasing cognitive difficulty.
Survey data were analyzed by t-test, ANOVA, and MANOVA procedures. These tests revealed none of the statistically significant differences between groups that were hypothesized. In particular, the decision task’s cognitive difficulty did not differ between groups even when a variable for preference construction was taken into account. Also, there were no significant differences in satisfaction with the decision process or satisfaction with final choice between the two groups using different categorization systems. The study’s three hypotheses were therefore rejected. Reasons for these results and implications of the study are discussed, and recommendations are made.
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Teerling, Marije Leonie. "Determining the cross-channel effects of informational web sites." [S.l. : [Groningen : s.n.] ; University Library Groningen] [Host], 2007. http://irs.ub.rug.nl/ppn/300601662.
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Gourvennec, Bernard. "Facteurs d'atmosphère des sites de e-commerce en trois dimensions (3D)." Thesis, Lorient, 2017. http://www.theses.fr/2017LORIL471/document.
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À l’heure de l’internet haut débit, et à l’aube de la réalité virtuelle, les questions sur l’apport et l’efficacité des différents canaux de distribution mis à disposition du consommateur se posent avec encore plus d’acuité. Depuis l’article séminal de Kotler sur les « atmospherics » les chercheurs en marketing et en psychologie se sont attachés à mesurer les influences des différentes composantes de l’ambiance des points de vente, au départ uniquement sous forme de magasins physiques, puis, au fur et à mesure du développement d’internet, de magasins virtuels. L’explosion des performances matérielles et logicielles de ces dix dernières années a permis à ces magasins virtuels de proposer de nouvelles interfaces en offrant aux visiteurs une troisième dimension dans la visualisation de l’offre. La question de l’efficacité de ces nouveaux outils se pose pleinement, d’autant qu’internet est de plus en plus utilisé par les consommateurs dans leur processus d’achat. La problématique de cette thèse est donc de mesurer l’influence potentielle des facteurs d’ambiance d’un magasin virtuel en trois dimensions (3D) en ligne, facteurs que nous appellerons « 3Dspérics », sur le comportement des visiteurs. Nos travaux sont composés de trois revues littératures (marketing, informatique et psychophysiologie), d’une étude empirique et d’une étude expérimentale finale. Dans cette dernière, afin de pouvoir tester nos hypothèses, nous avons élaboré et réalisé un démonstrateur de magasin 3D reproduisant un magasin réel. En utilisant cette simulation nous avons observé les parcours de 44 personnes en leur assignant une tâche de magasinage de différents produits manipulables en 3D. Notre protocole expérimental est basé sur le recueil de données issues de questionnaires auquel nous avons ajouté des mesures de données objectives (parcours) et physiologiques (principalement oculaires) obtenues durant le magasinage de nos testeurs. Les résultats obtenus montrent que les composantes atmosphériques d’un site web marchand en 3D ont une influence directe sur l’immersion du visiteur et, de ce fait, contribuent positivement à la construction des comportements d’achat, d’intention de revisite et de bouche à oreilleIn the era of high-speed Internet, and at the dawn of virtual reality, questions about the contribution and efficiency of the different distribution channels available to the consumer are even more acute. Since Kotler's seminal article on "atmospherics", researchers in marketing and psychology have focused on measuring the influences of the different components of the retail outlet environment, initially only in the form of physical stores, fur and as the development of internet, virtual stores. The explosion of hardware and software performance over the last ten years has allowed these virtual stores to offer new interfaces by offering visitors a third dimension in the visualization of the offer. The question of the effectiveness of these new tools is fully posed, especially since the Internet is increasingly used by consumers in their purchasing process. The problem of this thesis is thus to measure the potential influence of the factors of atmosphere of an online virtual store in three dimensions (3D), factors that we will call "3Dsperics", on the behavior of the visitors. Our work consists of three literature reviews (marketing, computer science and psychophysiology), an empirical study and a final experimental study. In the latter, in order to test our hypotheses, we have developed and realized a 3D store demonstrator reproducing a real store. Using this simulation we observed the routes of 44 people by assigning them a task of shopping of different manipulatable 3D products. Our experimental protocol is based on the collection of data from questionnaires to which we added measures of objective data (pathways) and physiological (mainly ocular) data obtained during the shopping of our testers. The results show that the atmospheric components of a 3D merchant web site have a direct influence on the immersion of the visitor and thus contribute positively to the construction of buying behavior, revisit intention and word of mouth
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Van, der Merwe Rian. "E-commerce web site evaluation : developing a framework and method for the systematic evaluation of e-commerce web sites and using correspondence analysis to represent the results graphically per industry." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52248.
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Thesis (MEng) -- Stellenbosch University, 2001.Some digitised pages may appear illegible due to the condition of the original hard copy.
ENGLISH ABSTRACT: The corporate web site is essential to companies who use the Internet for e-commerce purposes. For these companies, the web site is the platform used to communicate with customers and facilitate business transactions. Internet companies will not be able to do business successfully with an ineffective web site, because this implies that the only contact point that the company has with customers is not functioning properly. It is, however, extremely difficult to identify what an effective e-commerce web site constitutes of. A great need therefore exists for a comprehensive and accurate method to evaluate the performance of the web sites of Internet companies, not only individually but also in comparison with the web sites of other companies in the same industry. Managers of Internet companies would certainly like to know how their web sites perform, what they can do to increase their performance, and which web sites in their industry can be used as a benchmark in certain areas. This thesis aims to address these needs by fulfilling three objectives: ► To develop a framework and criteria for the comprehensive evaluation of e-commerce web sites. ► To use this framework and sound statistical reasoning to develop a method that can be used to evaluate e-commerce web sites quantitively, and represent the results graphically per industry. ► To implement this method by developing computer software that enables users to evaluate web sites and plot the results. To accomplish these objectives, the following methodology was followed: ► Review the research done in the field of web site evaluation for both general and e-commerce web sites. ► Review the research on different techniques in the field of Multidimensional Scaling, and identify an appropriate technique for developing two-dimensional plots of web site evaluation data. ► Expand the web site evaluation research and develop a framework and objective criteria for the evaluation of e-commerce web sites, based on solid business principles. ► Develop a method to gather web site evaluation data that is grouped within industries, and to represent the results graphically using an appropriate Multidimensional Scaling technique. ► Implement the method by developing computer software to automate the process. This document describes the course of the methodology in detail. It reports on the e-commerce web site evaluation framework that was developed; Correspondence Analysis as the Multidimensional Scaling technique used to analyse the evaluation data; the development of the e-commerce web site evaluation method; and the software that was developed in Microsoft Visual Basic to implement the evaluation method. All three objectives were fulfilled in this thesis, in spite of some concerns that are also discussed. The evaluation framework and accompanying software can be used to evaluate all aspects of e-commerce web sites, and the output can be used to draw meaningful conclusions about how these sites can be improved.
AFRIKAANSE OPSOMMING: Die korporatiewe webwerf is onontbeerlik vir maatskappye wat die Internet vir e-handel doeleindes gebruik. Die webwerf is vir hierdie maatskappye die platform wat gebruik word om met kliente te kommunikeer en om saketransaksies te fasiliteer. Internetmaatskappye sal nie in staat wees om suksesvol sake te doen as hulle webwerwe oneffekti'ef is nie, omdat dit sal impliseer dat die enigste raakpunt wat die maatskappy met kliente het, nie behoorlik funksioneer nie. Tog is dit moeilik om te identifiseer waaruit 'n effektiewe e-handel webwerf bestaan. Daar is dus 'n groot behoefte aan 'n omvattende en akkurate metode waarvolgens die werkverrigting van die webwerwe van Internetmaatskappye geevalueer kan word, nie net individueel nie, maar ook in vergelyking met die webwerwe van ander maatskappye in dieselfde industrie. Bestuurders van Internetmaatskappye sal beslis wil weet hoe goed hulle webwerwe funksioneer, wat hulle kan doen om die werkverrigting van webwerwe te verbeter, en watter webwerwe in hulle industrie as uitstaande voorbeelde in sekere areas kan dien. Hierdie tesis spreek die bogenoemde behoeftes aan deur drie doelstellings uit te voer: ► Om 'n raamwerk en kriteria vir die omvattende evaluasie van e-handel webwerwe te ontwikkel. ► Om hierdie raamwerk en gegronde statistiese beredenering te gebruik ten einde 'n metode te ontwikkel wat gebruik kan word om e-handel webwerwe kwantitatief te evalueer, en om die resultate grafies per industrie uit te beeld. ► Om hierdie metode te implementeer deur rekenaarprogrammatuur te ontwikkel wat gebruikers in staat stel om webwerwe te evalueer en die resultate te plot. Die volgende metodologie is gevolg om hierdie doelstellings te laat slaag: ► Bestudeer die navorsing gedoen in die veld van webwerf evaluasie van sowel algemene as e-handel webwerwe. ► Bestudeer die navorsing oor verskillende tegnieke in die veld van Multidimensionele Gradering (Multidimensional Scaling), en identifiseer 'n toepaslike tegniek vir die ontwikkeling van tweedimensionele grafiese voorstellings van webwerf evaluasiedata. ► Brei die webwerf evaluasienavorsing uit en ontwikkel 'n raamwerk en objektiewe kriteria vir die evaluering van e-handel webwerwe, gebaseer op stewige sakebeginsels. ► Ontwikkel 'n metode om webwerf evaluasiedata te versamel wat in industriee gegroepeer is, en stel hierdie resultate grafies voor deur die gebruik van 'n toepaslike Multidimensionele Graderingstegniek. ► Implementeer die metode deur die ontwikkeling van rekenaarprogrammatuur om die proses te outomatiseer. Hierdie dokument beskryf die verloop van die metodologie in detail. Dit lewer verslag oor die e-handel webwerf evaluasieraamwerk wat ontwikkel is; Assosiasie-analise {Correspondence Analysis) as die Multidimensionele Graderingstegniek wat gebruik is om die evaluasie-data te analiseer; die ontwikkeling van die e-handel webwerf evaluasiemetode; en die programmatuur wat ontwikkel is in Microsoft Visual Basic om die evaluasiemetode te implementeer. Al drie doelstellings is in hierdie tesis bereik, ten spyte van sommige probleme—wat ook bespreek word. Die evaluasieraamwerk en meegaande programmatuur kan gebruik word om alle aspekte van e-handel webwerwe te evalueer, en die resultate kan gebruik word om betekenisvolle gevolgtrekkings te maak oor die wyse waarop hierdie webwerwe verbeter kan word.
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Voss, Andreas. "Dominantes Design im Electronic Commerce : Analysen und Befunde bei Tourismus-Web-Sites /." Lohmar ; Köln : Eul, 2004. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013075747&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Tzanidou, Ekaterini. "Evaluating usability of e-commerce sites by tracking eye movements." n.p, 2005. http://ethos.bl.uk/.
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Gargallo, Yannick. "Trouver sa place sur le web : les organisations et l'apprentissage du web." Toulouse 2, 2007. http://www.theses.fr/2007TOU20087.
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Cette recherche analyse la construction sociale du web par des organisations professionnnelles françaises (22 associations, 8 institutions et 63 entreprises). A travers la création et la gestion des sites web, nous questionnons l'adoption des technologies de l'information et de la communication (TIC) par les organisations. Les sites web constituent un point d'entrée pour étudier les rôles d'intermédiations des TIC au sein des organisations, d'autant plus que ces dernières sont fréquemment couplées et disponibles sur une même interface. L'utilisation conjointe de ces TIC supporte la co-construction des activités des organisations selon principalememt cinq axes : la coordination, la coopération, le travail, la diffusion d'information et la commercialisation. L'analyse des différents types d'hyperliens et du réseau de leur entrelacs met en valuer la formation de groupes selon des principes de mimétismes et de discriminations. Nous avons également développé une réflexion sur les différentes formes de l'échange qui entourent la création des hyperliens. Sur cet espace, où la coopération et différentes formes du don occupent une place essentielle, nous avons souligné la co-existence et la combinaision de différentes formes de transactions. L'étude du web selon cette approche nous permet de mieux cerner les logiques qui sous-tendent la construction de cet espace et des mondes qui en découlent. L'hyperlien nous a servi de révélateur des échanges inter-organisationnels où, la présence d'un hyperlien sur un site n'est pas le fruit du hasard mais est, au contraire, porteuse de sens et témoin d'une relation tout comme de processus décisionnelsThis research analyzes the web social construction by French professionnal organizations (22 associations, 8 institutions and 63 companies). Through the creation and the management of web sites, we talk about the adoption of information technologies and communication (ITC) by organizations. We consider the web sites as an entry to study the roles of the ITC intermediations within organizations, especially since these technologies are frequently coupled and available on the same interface. The joint use of these ITC supports the co-construction of the activities of organizations according to mainly five axes : coordination, cooperation, work, broadcasting of information and trade. Analysis of the various types of hyperlinks and the network of their interlacing emphasizes the formation of groups according to principles of imitations and discriminations. We also developed a reflection on the various forms of exchange which surround the creation of the hyperlinks. On this space, where the cooperation and the various forms of the gift occupy an essential place, we underlined the coexistence and the combination of various transactions forms. This study of the web allows us to understand better the logics which underlies the construction of this space
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Kritzinger, Wouter Thomas. "The effect webpage body keywords location has on ranking in search engines results : an empirical study /." Thesis, Click here for online access, 2005. http://dk.cput.ac.za/cgi/viewcontent.cgi?article=1077&context=td_cput.
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Cutshall, Robert C. "An investigation of success metrics for the design of e-commerce Web sites." Thesis, University of North Texas, 2004. https://digital.library.unt.edu/ark:/67531/metadc4465/.
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The majority of Web site design literature mainly concentrates on the technical and functional aspects of Web site design. There is a definite lack of literature, in the IS field, that concentrates on the visual and aesthetic aspects of Web design. Preliminary research into the relationship between visual design and successful electronic commerce Web sites was conducted. The emphasis of this research was to answer the following three questions. What role do visual design elements play in the success of electronic commerce Web sites? What role do visual design principles play in the success of electronic commerce Web sites? What role do the typographic variables of visual design play in the success of electronic commerce Web sites? Forty-three undergraduate students enrolled in an introductory level MIS course used a Likert-style survey instrument to evaluate aesthetic aspects of 501 electronic commerce Web pages. The instrument employed a taxonomy of visual design that focused on three dimensions: design elements, design principles, and typography. The data collected were correlated against Internet usage success metrics data provided by Nielsen/NetRatings. Results indicate that 22 of the 135 tested relationships were statistically significant. Positive relationships existed between four different aesthetic dimensions and one single success measure. The other 18 significant relationships were negatively correlated. The visual design elements of space, color as hue, and value were negatively correlated with three of the success measures. The visual design principles of contrast, emphasis radiated through contrast, and contrast shape were negatively correlated with three of the success measures. Finally, the typographic variables of placement and type size were both negatively correlated with two of the success measures. This research provides support to the importance of visual design theory in Web site design. This preliminary research should be viewed as a realization of the need for Web sites to be designed with both visual design theory and usability in mind.
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Chiam, Kah Min Michael. "Willingness to buy from internet web sites : a suggested model." University of Western Australia. Graduate School of Management, 2006. http://theses.library.uwa.edu.au/adt-WU2006.0014.
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The number of people shopping on the Internet has grown rapidly in recent years and it has been suggested that the growth rate of Internet transactions now exceeds that of traditional retailing. Despite the significant growth in the use of the Internet for business transactions, there is evidence to suggest that many customers abandon web sites without completing their transactions. It is clearly important to understand why people buy from the Internet and also the way consumers examine websites. There had been limited research undertaken to investigate the relationships between the various antecedents and the willingness to buy in the Internet environment, especially within a single study. The main trust of this research is to examine the antecedents that influence the willingness to buy from the Internet and also how these antecedents influence one another. The antecedents included in this research were brand image (Dodds, Monroe & Grewal, 1991), perceived risk (Sweeney & Soutar, 2001), trust (Lynch & Beck, 2001), affect (Lynch & Beck, 2001), convenience (Szymanski & Hise, 2000), relative price (Sweeney, Soutar & Johnson, 1999), site reputation (Baker, Grewal & Parasuraman, 1994) and web design (Szymanski & Hise, 2000). Some of the antecedents were found to be unsuitable and they were dropped from the study. The empirical results from the final model suggest that perceived value is positively influenced by affect and brand image. Both brand image and affect also positively influence the trust of the website. Willingness to buy from the website is influenced by perceived value and trust of the website.
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LaRosa, Richard J. "A Cross-National Comparison of Corporate Web-Site Communications: An Examination of the Services Sector." Cleveland, Ohio : Cleveland State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=csu1233079496.
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Thesis (D.B.A.)--Cleveland State University, 2008.Abstract. Title from PDF t.p. (viewed on Apr. 1, 2009). Includes bibliographical references (p. 136-144) and appendices. Available online via the OhioLINK ETD Center. Also available in print.
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Sullivan, Nicholas Patrick. "Creating Erie Simple Sites : starting a company dedicated to assisting local businesses get online /." Project Web site, 2009. http://www.eriesimplesites.com.
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Clouet, Ghuilaine Rabardel Pierre. "Evaluation ergonomique de produits et services le cas du Web marchand /." Saint-Denis : Université de Paris VIII, 2006. http://www.bu.univ-paris8.fr/web/collections/theses/clouet_ghuilaine.pdf.
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Clouet, Ghuilaine. "Évaluation ergonomique de produits et services : le cas du Web marchand." Paris 8, 2005. http://octaviana.fr/document/108890228#?c=0&m=0&s=0&cv=0.
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Cette thèse se situe dans le champ de l'évaluation ergonomique de produits et de services. Une bonne évaluation doit répondre à deux types de critères qui ne sont pas nécessairement convergents : d'une part, ceux relatifs à la production de résultats scientifiquement valides et, d'autre part, ceux relatifs à l'utilisation des résultats par les professionnels destinataires. Nous explorons les deux dimensions. Nous produisons des connaissances sur la nature de la production verbale et la productivité de deux techniques utilisées en vue de la construction d'un questionnaire d'évaluation dans le domaine du commerce électronique : l'entretien individuel et le focus group. Par ailleurs, nous construisons un outil d'aide à l'élaboration d'évaluations pour des professionnels du commerce électronique qui produisent des résultats et les utilisent pour transformer leur site Web marchandThis Ph. D. Deals with the ergonomic evaluation of products and services. A good evaluation must meet two types of criteria, which do not necessarily converge: on the one hand, those concerning the production of scientifically sound results and, on the other hand, those concerning the use of the results by addressees. Both issues are explored. Knowledge is produced concerning the nature of the verbal content produced and the performance of the two techniques used in order to construct an evaluation questionnaire in the electronic commerce field: the in-depth one-on-one interview and the focus group. Furthermore, a tool is constructed which aims to help electronic commerce professionals, who produce results and use them to design their commercial website, to draw up evaluations
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Weischedel, Birgit, and n/a. "The use of web metrics for online strategic decision-making." University of Otago. Department of Marketing, 2005. http://adt.otago.ac.nz./public/adt-NZDU20060809.132936.
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"I know but one freedom, and that is the freedom of the mind" Antoine de Saint-Exupery.
Web metrics offer significant potential for online businesses to incorporate high-quality, real-time information into their strategic marketing decision-making (SDM) process. This SDM process is affected by the firm�s strategic direction, which is critical for web businesses. A review of the widely researched strategy and SDM literature identified that managers use extensive information to support and improve strategic decisions and make informed decisions. Offline SDM processes might be appropriate for the online environment but the limited literature on web metrics has not researched information needs for online SDM. Even though web metrics can be a valuable tool for web businesses to inform strategic marketing decisions, and their collection might be less expensive and easier than offline measures, virtually no published research has combined web metrics and SDM concepts into one research project.
To address this gap in the literature, the thesis investigated the differences and commonalities of online and offline SDM process approaches, the use of web metrics categories for online SDM stages, and the issues encountered during that process through four research questions. A preliminary conceptual model based on the literature review was refined through preliminary research, which addressed the research questions and investigated the current state of web metrics.
After investigating various methodologies, a multi-stage qualitative methodology was selected. The use of qualitative methods represents a contribution to knowledge regarding methodological approaches to online research. Four stages within the online SDM process were shown to benefit from the use of web metrics: the setting of priorities, the setting of objectives, the pretest stage and the review stage. The results identified the similarity of online and offline SDM processes; demonstrated that Traffic, Transactions, Customer Feedback and Consumer Behaviour categories provide basic metrics used by most companies; identified the Environment, Technology, Business Results and Campaigns categories as supplementary categories that are applied according to the marketing objectives; and investigated the results based on different types of companies (website classification, channel focus, size and cluster association). Three clusters were identified that relate to the strategic importance of the website and web metrics.
Modifying the initial conceptual model, six issues were distinguished that affect the use of web metrics: the adoption and use of web metrics by managers; the integration of multiple sources of metrics; the establishment of industry benchmarks; data quality; the differences to offline measures; as well as resource constraints that interfere with the appropriate web metrics analysis. Links to offline marketing strategy literature and established business concepts were explored and explanations provided where the results confirmed or modified these concepts.
Using qualitative methods, the research assisted in building theory of web metrics and online SDM processes. The results show that offline theories apply to the online environment and conventional concepts provide guidance for online processes. Dynamic aspects of strategy relate to the online environment, and qualitative research methods appear suitable for online research.
Publications during this research project: Weischedel, B., Matear, S. and Deans, K. R. (2003) The Use of E-metrics in Strategic Marketing Decisions - A Preliminary Investigation. Business Excellence �03 - 1st International Conference on Performance Measures, Benchmarking and Best Practices in the New Economy, Guimaraes, Portugal; June 10-13, 2003. Weischedel, B., Deans, K. R. and Matear, S. (2004) Emetrics - An Empirical Study of Marketing Performance Measures for Web Businesses. Performance Measurement Association Conference 2004, Edinburgh, UK; July 28-30, 2004. Weischedel, B., Matear, S. and Deans, K. R. (2005) "A Qualitative Approach to Investigating Online Strategic Decision-Making" Qualitative Market Research, Vol. 8 No 1, pp. 61-76. Weischedel, B., Matear, S. and Deans, K. R. (2005) "The Use of Emetrics in Strategic Marketing Decisions - A Preliminary Investigation" International Journal of Internet Marketing and Advertising, Vol. 2 Nos 1/2, p. 109-125.
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Weir, Shilo. "A uses and gratifications study of niche social network sites." Thesis, University of Missouri - Columbia, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10180884.
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This study applied the uses and gratifications theory to determine how audience motives for using niche social network sites compared with motives for using popular social network sites. An online survey presented a single sample (N=554) with items measuring motives for using the popular social network site Facebook alongside items measuring motives for using the niche social network site Ravelry for comparison.
The results demonstrate that there is a significant amount of overlap between the motives for Ravelry use and for Facebook use. The motives of relaxing entertainment, expressive information sharing, habitual pass time, social interaction, cool new technology, and professional advancement emerged during separate factor analyses of both the Ravelry and Facebook use motive scales. New friendships emerged only as a motive for Ravelry use. The results also showed the most salient motive for Facebook use was social interaction where the most salient motives for using Ravelry were relaxing entertainment and new friendships. The strongest motive for using Facebook related to relationships maintenance, which supports findings of past research. In contrast, Ravelry use motives show members are seeking new relationships through the niche social network site. Implications of the significant differences between motives for using the niche social network site and the popular social network site are discussed. Additional research is suggested to refine the current conceptual definition of social network site and to classify social network sites.
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Sati, Mohamed A. "Internet Islam an analysis of U. S.-based websites dedicated to promoting an Islamic viewpoint in the post 9/11 world /." Ohio : Ohio University, 2009. http://www.ohiolink.edu/etd/view.cgi?ohiou1245935036.
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Jackson, Lance Douglas Smith Jon M. 1959. "Introduction to the Internet and Web page design." [Cedar City, Utah : Southern Utah University], 2009. http://unicorn.li.suu.edu/ScholarArchive/Communication/JacksonLanceD/IntrototheInternet&WebPageDesign.pdf.
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Thesis (M.S.)--Southern Utah University, 2009.A workbook CD accompanies this text. For more information contact the author, Lance Jackson, Southern Utah University, 351 W. University Blvd., Cedar city, UT 84720. E-mail: jackson@suu.edu. Telephone: (435) 586-7867. Title from PDF title page. "April 2009." "In partial fulfillment of the requirements for the degree [of] Master of Arts in Professional Communication." "A project presented to the faculty of the Communication Department at Southern Utah University." Dr. Jon Smith, Project Supervisor. Includes bibliographical references (p. 14, 33, 49, 69, 85, 104, 135, 155, 174).
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Machado, Ana Teresa Martins. "Usability : impact on e-commerce." Doctoral thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/2959.
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Doutoramento em GestãoWhile many factors can affect a Web site's ability to attract new customers, retain current customers, and efficiently facilitate online transactions, usability is becoming increasingly more important, particularly in light of the increased use of the Internet by both businesses and consumers. Numerous researchers and Web development practitioners have proposed various techniques and instruments for measuring usability however there is still no consensus on how to measure Web site usability. Of particular concern to designers of Web sites is the question of whether consumers' reactions to a Web site are likely to induce subsequent visits or purchases from the site in the future Thus a theoretical model of Web site usability would provide a better understanding on the influence of Web site usability on online consumer's perceptions. Bearing in mind the call for a better understanding of the usability effects on consumer behaviour this study has two research objectives: (1) to propose and validate Web site usability constructs that mainly captures human perceptions on Web site sability; (2) to propose and validate a theoretical model of Web site usability by adopting the Technology Acceptance Model (TAM). To provide evidence in support of the first question, this study will create valid and reliable instruments for measuring Web site usability. To provide evidence in support of the second question, this study will investigate the relationship between Web site perceived usability and consumers' beliefs, attitude and behaviour intentions towards Web sites in the context of e-commerce, through the inclusion of usability constructs within the Technology Acceptance Model.
Os sítios em contexto de comércio electrónico na Web são a principal interface entre vendedores e compradores, tendo como principal objectivo atrair, manter clientes e influenciar comportamentos de compra. A usabilidade tem sido definida de múltiplas maneiras por académicos e profissionais, não existindo um consenso na forma como se mede a usabilidade de sitios da Web. Apesar da reconhecida importância da usabilidade dos sítios da Web, sobretudo ao nível dos designers, é limitada a existência de estudos empíricos que avaliem o modo como a usabilidade influencia o comportamento de compra do consumidores na Internet, através da experiência de utilização do sítio da Web e gerar fidelização Com este estudo pretende-se (1) identificar as dimensões do construto da usabilidade (2) pereceber de que forma a usabilidade tem impacto no comportamento do consumidor. Face a este objectivo, serão criadas e empiricamente validades métricas para avaliação da usabilidade de sitios na Web em contexto de comércio electrónico, assim como será desenvolvido um modelo teórico que examina a relação entre a usabilidade dos sitios na Web e as atitudes e intenções dos potenciais consumidores, com base na aplicação do Modelo de Aceitação Tecnológica.
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Ngindana, Mongezi. "Visibility of e-commerce websites to search engines : a comparison between text-based and graphic-based hyperlinks /." Thesis, Click here for online access, 2006. http://dk.cput.ac.za/cgi/viewcontent.cgi?article=1081&context=td_cput.
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Varma, Tulika M. "Corporate branding on the Web : a content analysis of stakeholder communication by U.S. and Japanese global companies /." Ohio : Ohio University, 2005. http://www.ohiolink.edu/etd/view.cgi?ohiou----------.
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Magalhães, Alexandre Sanches. "E-commerce e e-banking no Brasil: uma perspectiva do usuário." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-21012008-145601/.
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A internet é, seguramente, a mídia que mais se expande no mundo, tendo importância crescente em todos os campos da atividade humana, seja profissional, educacional ou meramente recreativo. Essa importância é visível não apenas no grande número de pessoas que a usam em seu dia-a-dia (cerca de 33 milhões de pessoas no Brasil, 220 milhões nos Estados Unidos e mais de 1 bilhão de pessoas no mundo inteiro), nem somente pelo ritmo de crescimento nos primeiros anos da web comercial, mas principalmente pelo enorme leque de possibilidades de conteúdos e serviços disponíveis para os internautas. Dentre essas possibilidades estão os serviços de comércio eletrônico ou ecommerce, um dos mais importantes e com maior crescimento nos últimos anos, e o internet banking ou e-banking, responsável por profundas mudanças na relação dos usuários de serviços bancários com seus bancos, chegando ao ponto de correntistas não freqüentarem suas agências bancárias por anos seguidos, servindo-se apenas dos serviços online para resolver seus problemas diários e usando-se dos ATMs para saques financeiros. Esta dissertação tem o intuito de aprofundar o conhecimento da relação dos internautas com esses dois serviços, e-commerce e e-banking, analisando o fato de os dados disponíveis sobre o uso residencial da internet no Brasil indicarem que há queda no uso do segundo serviço, enquanto o primeiro continua em contínua ascensão. Esse conhecimento é importante, principalmente porque ambos são considerados similares pela literatura e, além disso, apresentavam curvas de crescimento similar até o final de 2003. Esse conhecimento passa também por entender o motivo que faz com que a intersecção dos grupos de usuários residenciais dos dois serviços seja em torno de 50% apenas, já que o internauta brasileiro, basicamente das classes A e B, tende a ser um consumidor de ambos os serviços off-line.The internet is, for sure, the media with faster and higher growth in the world, with growing importance in all areas of human activities, from professional, educational or for entertainment. Such importance is visible not only because there are a huge number people with internet access for daily activities (around 33 million in Brazil, 220 million in the United States and 1 billion people around the world, nor because its very positive growth curve, but mainly due to its range of possibilities of contents and services available to the users. Among these possibilities are the e-commerce, one of the most important and with great growth during the recent years, and the e-banking, responsible for deep changes in the relation between banking services users and the banks, allowing some clients to stop visiting their physical agencies, using only the online channel to solve their daily problems and the ATMs to get some cash. This work intends to go deep in the knowledge of the relation among the internet users and the two services, namely e-commerce e e-banking, analyzing why the available at-home data about the Brazilian web use indicates that the second mentioned service loses audience, while the first one continues to grow in terms of visitors. Such knowledge is important, especially because both services are considered similar by the literature and, besides that, used to present a similar growth curve until de end of the year 2003. This knowledge also needs to understand why the intersection of the two groups of domestic users of both mentioned services is around 50% only, as the Brazilian internet user belongs to the richest A and B socio-economic classes, and because of this fact tends to be a consumer of both services off-line.
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Ettis, Saïd. "L'atmosphère des sites web marchands et les réactions des consommateurs en ligne : impact de la couleur dominante, de la musique d'ambiance et des animations." Nantes, 2008. http://www.theses.fr/2008NANT4007.
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L’objectif de cette recherche est d’étudier l’impact de l'atmosphère des sites marchands sur les réponses du consommateur en ligne. Un modèle conceptuel est développé en se basant sur les recherches antérieures (notamment le modèle S. O. R et la théorie optimale de flux) et sur une recherche qualitative. Celui-ci retrace l’impact de l’atmosphère du site (couleur dominante, musique d’ambiance et animations) sur les réponses comportementales de l’internaute (durée de visite, nombre de pages consultées, intentions d’achat et intentions de revenir au site). Ces réponses sont véhiculées par les états internes de téléprésence, de stimulation d’euphorie, de contrôle, de concentration et d’enjeux. Les relations du modèle sont modérées par un ensemble de variables modératrices. La collecte des données a été effectuée à l’aide d’une expérimentation dans laquelle les sujets ont navigué sur une version parmi six versions d’un site conçu pour la recherche afin d'acheter un produit high-tech. L’analyse des données par des ANOVA et par les équations structurelles montre un impact significatif et fort de la richesse de l’atmosphère du site sur la téléprésence. Cette dernière agit positivement sur les états affectifs (stimulation et euphorie) et cognitifs (concentration et enjeux). Ces états déterminent le comportement d’approche du consommateur. Les implications managériales et théoriques, ainsi que les voies futures de recherches ont été mises en perspectivesThe purpose of the current research is to investigate the impact of the commercial web site’s atmospherics on the consumer's reactions. A conceptual model, based on a literature review and a qualitative research, is proposed. This model includes: three types of atmospherics cues as exogenous constructs (animations, webpage background color and ambient music), six psychological sates as mediating constructs: arousal, enjoyment, focused attention, control, challenges and telepresence, and four behavioural reactions as endogenous constructs (time spend on the visit, number of pages accessed, purchase intention and website loyalty intention). A number of moderating variables are included. An experiment is conducted to collect data. Participants were asked to purchase a high-tech product after they surfed one version of six commercial web sites. Subjects should answer questions measuring the study’s constructs. Data is then analyzed with ANOVA and structural equation modelling. The findings suggest that web site’s atmospherics richness significantly affects telepresence, and that telepresence has a positive effect on consumer affective (arousal and enjoyment) and cognitive (focused attention and challenges) states. Theses affective and cognitive states influence the outcomes of online retail shopping in terms of approach behaviors. Theoretical and managerial implications of the results are discussed. Finally, suggestions concerning future research about online atmospherics are presented
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Fread, Danica. "International Students' Use of Social Networking Sites| A Study of Usage, Social Connectedness, and Acculturative Stress." Thesis, Southern Illinois University at Edwardsville, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=1561065.
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This study investigated the relationships between international students' use of social networking sites (SNS), their acculturative stress and social connectedness. A survey was conducted among 63 international students who attended a rural, Midwestern University in the United States. To keep in contact with individuals from their home country and individuals in the U.S., international students reported using both U.S.-based SNS such as Facebook and Twitter, as well as SNS geared towards their home countries, such as Weibo and WeChat. Positive correlations were found between Guilt and Culture Shock, Culture Shock and Homesickness, Guilt and Homesickness, Guilt and Perceived Hatred, Culture Shock and Perceived Hatred, Perceived Discrimination and Perceived Hatred, Perceived Discrimination and Culture Shock, and between Perceived Discrimination and Guilt. Hours spent per day on social networking sites was negatively correlated with Perceived Hatred, Guilt and Social Connectedness, but positively correlated with Relationship Maintenance, Social Surveillance, Socializing, Culture Shock and Perceived Discrimination. Social Connectedness was negatively associated with all five components of Acculturative Stress and Social Surveillance, but positively associated with Relationship Maintenance. The findings suggest that international students' SNS use may be associated with their ability to adjust to life in the foreign country and to continue feeling connected to a network of social support. The small sample size and other limitations are discussed, as are the potential implications.
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Dang, Thi Viet Hoa. "La promotion de l'offre de formations sur les sites web des universités au Vietnam." Doctoral thesis, Universite Libre de Bruxelles, 2017. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/260474.
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Depuis les années 1980, les politiques visant à commercialiser l’enseignement supérieur sont largement adoptées dans le monde (Mok 2000 ;Foskett 2010). Dans ce contexte, l'université adopte de plus en plus des pratiques entrepreneuriales en recherche et en enseignement. Le Vietnam, une République socialiste sous la direction du Parti communiste face à cette tendance a accepté la marchandisation de l'enseignement supérieur à cause de la chute de l'URSS. Suite à cette acceptation, les premières universités privées sont nées. La concurrence et la réduction des subventions de l'État provoquent le fait que les universités mobilisent de plus en plus des pratiques de communication marketing empruntées du monde des entreprises afin d'encourager les lycéens à s'inscrire. Par conséquent, la vérité, l'intérêt des étudiants ne sont pas toujours respectés dans les messages émis par des universités. Cette thèse cherche à répondre à la question: comment la marchandisation se matérialise-t-elle dans la présentation de formations au niveau Licence sur les sites web des universités ? Grâce à l'analyse critique du discours web confrontée avec celle des entretiens réalisés auprès des acteurs de la communication des universités ainsi que des étudiants nouvellement inscrits, ce travail cherche aussi à découvrir le contexte de production de différents genres de discours web sur les formations offertes. Enfin, elle examine la manière dont les étudiants nouvellement inscrits reçoivent ces genres de discours.Doctorat en Information et communication
info:eu-repo/semantics/nonPublished
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Lynn, Jason R. "Development of an online business-to-business gift box company." [Denver, Colo.] : Regis University, 2005. http://165.236.235.140/lib/jlynn2005.pdf.
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Khrouf, Laamouri Lilia. "Vers une meilleure compréhension des réactions des internautes à l'atmosphère des sites web marchands : rôle de l'imagerie mentale." Nantes, 2012. http://www.theses.fr/2012NANT4022.
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L'objectif de cette thèse était d'apporter une meilleure compréhension aux réponses des internautes face à l'atmosphère des sites web marchands par la prise en compte du rôle de l'imagerie mentale. Partant d'une revue de la littérature issue de divers champs de recherche (Internet, persuasion publicitaire, psychologie, etc. ) ainsi que de deux études qualitatives, les hypothèses de recherche ont été formulées et un modèle conceptuel a été construit. Une expérimentation menée auprès d'un échantillon de 400 internautes a permis de valider le modèle conceptuel proposé. Nous avons ainsi démontré à travers cette recherche que l'imagerie mentale véhiculée par les sites web marchands médiatise l'impact de l'atmosphère du site sur les réactions des internautes. Plus spécifiquement, il a été prouvé que les sites à dominante visuelle et perçus comme étant interactifs favorisent l'imagerie mentale. De même, nous avons trouvé que par rapport aux sites à dominante rouge, les sites à dominante bleue engendrent des images mentales plus vivaces et positives mais moins nombreuses et liées à soi. Néanmoins, les liens établis entre la couleur dominante du site et l'imagerie mentale s'inversent en cas de forte implication de l'internaute envers le produit vendu. Enfin, nous avons montré que les dimensions vivacité/clarté et valence de l'imagerie mentale affectent positivement les réactions affectives, attitudinales et conatives des internautes. La quantité/facilité des images mentales et leur lien à soi permettent de favoriser uniquement certaines d'entre elles. Ces résultats ont donné lieu à des recommandations managériales et à des voies futures de rechercheThe purpose of this research was to contribute to the comprehension of web surfers' reactions to commercial websites' atmosphere by taking into account mental imagery's role. Literature from different research areas (Internet, advertising, psychology, etc. ) and two exploratory studies allowed us to construct a conceptual model and to propose research hypotheses. The validation of the conceptual model was made through the implementation of an experiment to which 400 web surfers participated. The results showed that mental imagery conveyed by commercial websites mediates the impact of website's atmosphere on web surfers' reactions. Specifically, it was proven that when websites were picture-based and perceived as interactive, mental imagery was enhanced. It was also demonstrated that compared to red backgrounds websites, blue ones lead to mental images that are more vivid and positive but less numerous and related to oneself. The impact of the color of websites' backgrounds is however moderated by web surfers' involvement toward the product sold. Finally, it appears that vividness/clarity and valence of mental imagery improve affective, attitudinal and conative web surfers' reactions. Quantity/ease of mental images' construction and their self-relatedness only can enhance some of them. These results led to the proposition of managerial recommendations and some suggestions for future research
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Gillespie, Angela Marie. "Web templates: Unifying the Web presence of California State University San Bernardino." CSUSB ScholarWorks, 2008. https://scholarworks.lib.csusb.edu/etd-project/148.
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The internet is a major communication channel for universities. It makes sense to insure that a Web presence of a university is representative of the university's brand and is consistent throughout all Web sites within the university. This project researches and develops Web design tools that can provice standarized resources to Web designers, specifically for California State University, San Bernardino (CSUSB).
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Mulayousef, Ahmad S. "Following Celebrities on Social Networking Sites| The Role of Parasocial Interaction, Self-Disclosure, Trustworthiness, and Time Spent on SNS." Thesis, University of Oregon, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10829295.
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This study examines the relationships between celebrities and their followers through social networking sites (SNS). A total of 239 participants completed the survey through MTurk. The results show that celebrities’ self-disclosure on SNS increases their Parasocial Interaction (PI) with fans. In addition, when a celebrity is perceived as trustworthy, s/he would have a higher PI with fans. Meanwhile, celebrities’ self-disclosure was not associated with trustworthiness. Furthermore, time spent on SNS was also not associated with PI.
This study also found that type of celebrity does not determine the degree of influence they have on the followers. People have almost same parasocial interaction with their favorite celebrity whether the celebrity is a singer, athlete, actor, or any other. Additionally, there is no specific social networking site on which people have a stronger PI with celebrities. PI with celebrities on Facebook, YouTube, Twitter, Instagram, and the other platforms is almost the same.
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Freeman, Mark Bruce. "Assessing the usability of online grocery systems to improve customer satisfaction and uptake." Access electronically, 2006. http://www.library.uow.edu.au/adt-NWU/public/adt-NWU20080604.125019/index.html.
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Maye, Sébastien. "Tentative d'explication de l'esthétique dans le cadre d'un site web commercial : caractéristiques, perceptions, mesures de l'esthétique et réponses attitudinales de l'internaute." Paris 1, 2013. http://www.theses.fr/2013PA010008.
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L'objectif de cette thèse est triple: mieux comprendre la notion d'esthétique dans le cadre d'un site Internet; proposer un outil de mesure de l'esthétique des sites web, l'échelle Websthetic; comprendre l'influence des caractéristiques esthétiques d'un site Internet sur les variables attitudinales. Pour y parvenir, nous nous sommes appuyés sur la littérature évaluant l'esthétique dans différents domaines et nous l'avons enrichi d'une phase qualitative. Nous avons ainsi collecté 124 items esthétiques. Nous avons réduit ces items par l'intermédiaire d'analyses factorielles exploratoires puis confirmatoires. Au final, nous proposons une double échelle de la perception de l'esthétique d’un site web par le consommateur en six dimensions. D'une part, nous proposons une échelle en fonction de la perception conceptuelle du site. Les items se composent d'adjectifs permettant d'évaluer globalement le site. D'autre part, nous avons développé une échelle structurelle qui se compose d'items esthétiques détaillant la structure de la page. Ensuite, nous avons déterminé l'influence de l'esthétique sur les variables attitudinales. Nous avons pu déterminer le rôle prépondérant de l'harmonie, que ce soit d'un point de vue conceptuel ou structurel. Cette caractéristique esthétique a une influence sur toutes les variables attitudinales étudiées. Nous avons vu également l'influence assez faible de la simplicité, et enfin l'influence marginale du classicisme et de la pauvreté. Une belle page sera une page avec des couleurs harmonieuses, sans couleurs laides, avec du texte facile à lire, avec peu d'illustrations, avec des illustrations bien placées, des rubriques bien disposées. Au niveau managérial, l'échelle Websthetic est immédiatement exploitable par les entreprises. En effet, cette échelle permet de mesurer la perception esthétique d'une façon globale ou détaillée. Un score peut être calculé rapidement et permet de choisir entre différentes versions de sites.
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Jouini, Saloua. "La communication financière des entreprises françaises et britanniques sur les sites WEB : contenu et motivations." Toulon, 2006. http://www.theses.fr/2006TOUL2004.
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Dans le cadre des théories de l’agence et du signal et de l’analyse « coûts bénéfices », nous avons cherché à étudier les déterminants de la communication financière sur les sites Internet des entreprises françaises et britanniques. La première partie de cette recherche a été consacrée à la présentation du cadre théorique et de la littérature empirique se rapportant aux déterminants de la divulgation volontaire d’information. La deuxième partie rend compte de l’étude empirique réalisée. Notre étude empirique a traité, à l’aide de la régression linéaire par la méthode des moindres carrés ordinaires appliquée à un échantillon de 106 entreprises françaises et 76 entreprises britanniques, l’impact des caractéristiques du pays d’origine et des facteurs liés aux caractéristiques des entreprises sur les pratiques de la diffusion d’information sur les sites Internet. Les résultats montrent que la communication financière des entreprises françaises et britanniques à travers le Web dépend largement des facteurs macroéconomiques de leur pays d’origine. L’influence de la dispersion du capital et du risque concurrentiel sur les pratiques de diffusion d’information via les sites Internet des entreprises françaises et britanniques a été confirmée. Nos résultats montrent que la place de cotation étrangère détermine les pratiques de publication d’information à travers les sites Web des entreprises britanniques et que la performance économique constitue un facteur incitatif à la communication financière pour les entreprises françaises. Nos analyses multivariées démontrent que notre modèle explique plus le contenu des sites Web que la forme de présentation de l’information présentée en ligne. Les résultats de cette recherche contribuent à la connaissance des caractéristiques de la diffusion d’information sur Internet en France et en Grande-Bretagne et des préoccupations qui la déterminentBased on the agency and signalling theories and the costs- benefit analysis, we study in this research the different factors influencing the extent of Internet-based financial reporting by French and UK companies. The first part was devoted to the theoretical framework and to the related literature explaining voluntary disclosure. The second part presents the results of the empirical study. The descriptive part of the study reveals a significant difference in the amount and the presentation of information at corporate Web sites of French and UK companies. The study treated, using a linear multiple regression analysis, applied to a sample of 106 French companies and 76 UK companies, the reasons for the differences in the online disclosure practices by testing the association between seven firm-specific factors and the level of Web disclosure. The results of multivariate analysis showed that ownership structure and the competitive costs are the most important factors explaining the voluntary Internet-based disclosures by French and UK companies. Foreign listing place is only significant for UK companies sample and profitability appeared to be only significant for the French sample. The external financing have no predictive value for the Internet-reporting practices of the French and UK companies. Another important result is that the explanatory power of our model is greater for the dimension measuring the amount of information disseminated than for the presentation dimension. Results of this research enhance our understanding of disclosures practices on the Internet in France and in the UK and their determinants
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Lee, Younghwa. "Developing theoretical models of website usability instrument development and validation /." Full text available, 2005. http://images.lib.monash.edu.au/ts/theses/leeyounghwa.pdf.
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Wong, Mark Alan. "Logging clickstream data into a database on a consolidated system /." Full text open access at:, 2002. http://content.ohsu.edu/u?/etd,274.
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Hwang, Sungwook. "Hall & Hofstede vs. Mcluhan in online political strategic communication : content analysis of the U.S. senator web sites and Korean legislator websites /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p1418032.
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Noël, Elisabeth. "Apprendre et se former sur le Web pour une typologie des sites pédagogiques /." [S.l.] : [s.n.], 2004. http://www.enssib.fr/bibliotheque/documents/dcb/M-2004-RECH-19-VOL1-buisson.pdf.
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Kaznachéeva-Alexandrova, Anna. "Eléments théoriques et méthodologiques pour une expertise des sites web appliquée au domaine de l'immobilier." Thesis, Université Côte d'Azur, 2020. http://www.theses.fr/2020COAZ2025.
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Un site web peut exposer la communication d’un artisan local, d’une association culturelle, d’une agence immobilière etc.. Autrement dit, les sites web restent nécessaires pour toutes les organisations qui ambitionnent une communication numérique structurée. Notre travail s’inscrit en communication organisationnelle qui s’appuie sur le concept de Dispositif Sociotechnique d’Information et de Communication (DISTIC) développé par le laboratoire SIC.Lab. Ce concept est très utile/ indispensable pour penser notre objet de recherche : éléments théoriques, stratégiques et méthodologiques pour une expertise des sites web appliquée au domaine de l’immobilier. Comme problématique de recherche nous nous questionnons sur le sujet suivant : Comment auditer un site internet immobilier à l’aide du concept DISTIC ? Comment en déterminer la stratégie et penser une analyse universelle du site web ? Existe-t-il des méthodes spécifiques et propres à l’étude des sites web dans le domaine de l’immobilier ? C’est un exercice complexe car multidimensionnel. Nous avons commencé la recherche au sein de l'entreprise Prestige MLS à Sophia-Antipolis grâce au contrat CIFRE. L’entreprise est une plateforme numérique créant un réseau de professionnels de l’immobilier haut de gamme, présente dans plus de 100 pays du monde en comptant la zone euro – méditerranéenne et dont le siège est à Sophia-Antipolis. C’est sur ce terrain que nous avons pu mettre en place nos démarches de gestion, création ainsi que le pilotage de questionnaires et d’enquêtes. Cette thèse s'étayant et combinant une approche empirique et une réflexion stratégique permet une visée d’insertion professionnelle en entreprise. Dans la première partie nous exposerons les éléments comme les technologies, l’individu, la société, les concepts de TIC, DISTIC, les formes médiatiques de la communication organisationnelle, réalité augmentée, intelligence artificielle, ainsi que la typologie des sites web au fil du temps. « TIC constituent des dispositifs issus de processus d’interaction entre des utilisateurs (producteurs, consommateurs, usagers, citoyens) qui sont aussi des sujets socialisés et un ensemble hétérogène de techniques. » (Les cahiers de la SFSIC 2014. Nicolas Pélissier , Paul Rasse, Michel Durampart). La deuxième partie accordera une place majeure à la dimension stratégique : expérimentation, analyses des résultats et l’évolution du secteur de l’immobilier via internet. Aujourd’hui, 80% des recherches de biens immobiliers passent par internet et celui-ci génère plus de 30 % du chiffre d’affaires des groupes immobilier (Ipsos-FNAIM 2018). Dans le cadre de notre étude nous avons pu obtenir quelques résultats pertinents sur les usages des outils numériques par les acteurs en immobilier : 43% préfèrent le référencement des sites web , 35% optent pour communiquer via les médias sociaux , 13% choisissent les applications Iphone. Nous avons utilisé les méthodes telles que : l’audit, la questionnaire en ligne, les technique de la veille d’information, le prisme d’identité (Kapferer), carte perceptuelle, méthode persuasive, techniques SEO, les techniques d’observation, les entretiens semi-directifs avec les acteurs clefs. L’analyse de sites web s’intéresse au sens d’un site web et à la valeur qu’il possède pour ses « parties prenantes » - le public visé. Ainsi, une étude sur le public visé / nouveaux marchés : Chine, Europe de l’Est, Europe du Nord va être proposé en prenant en compte une dimension interculturelle, des revenus sociaux-économiques et la motivation pour acquérir un bien immobilier. En reliant la première partie d’audit et la deuxième partie nous pouvons proposer le modèle d’audit d’un site web au domaine de l’immobilier et répondre à notre questionnement sur les méthodes spécifiques et propres à l’étude des sites web dans le domaine de l’immobilierA website can exhibit the communication of a local craftsman, a cultural association, a real estate agency etc. In other words, websites are still necessary for all organizations that aspire to structured digital communication. Our work is in the field of organizational communication which is based on the concept of Sociotechnical Information and Communication Device (DISTIC) developed by the SIC.Lab laboratory. This concept is essential for thinking about our research topic: theoretical, strategic and methodological elements for an expertise of websites applied to the real estate field. As a research problem, we are asking the following question: How to audit a real estate website using the DISTIC concept? How to determine the strategy and think of a universal analysis of the website? Are there specific methods to study real estate websites? It is a complex exercise because it is multidimensional. We started the research within the Prestige MLS company in Sophia-Antipolis thanks to the CIFRE contract. The company is a digital platform creating a network of high-end real estate 5 professionals, present in more than 100 countries around the world including the Euro-Mediterranean area and headquartered in Sophia-Antipolis. Working in this company as a researcher we were able to set up our management, creation and piloting of questionnaires and surveys. This thesis, combines an empirical approach and strategic thinking, allows for a professional integration in business. In the first part we will expose elements such as technologies, the individual, the society, the concepts of DISTIC, the media forms of organizational communication, augmented reality, artificial intelligence, as well as the typology of websites over the time. "Information and Communication Technologies are devices resulting from the interaction process between users (producers, consumers, users, citizens) who are also socialized subjects and a heterogeneous set of techniques. "(The SFSIC 2014 notebooks. Nicolas Pélissier, Paul Rasse, Michel Durampart). The second part will give a major place to the strategic dimension: experimentation, analysis of results and development of the real estate sector via the internet. Today, 80% of real estate searches go through the internet and it generates more than 30% of the turnover of real estate groups (Ipsos-FNAIM 2018). As part of our study, we were able to obtain some relevant results on the use of digital tools by real estate players: 43% prefer website referencing, 35% opt to communicate via social media, 13% choose iPhone applications . We used methods such as: audit, online questionnaire, information monitoring techniques, identity prism (Kapferer), perceptual map, persuasive method, SEO techniques, observation techniques, semi-structured interviews with key players. Website analysis is concerned with the meaning of a website and the value it has for its "stakeholders" - the intended audience. Thus, a study on the target audience / new markets: China, Eastern Europe, Northern Europe were proposed taking into account an intercultural dimension, social-economic income and the motivation to acquire real estate. By linking the first part of the audit and the second part we can propose the audit model of a website applied to the real estate sector and in this way we can answer our questioning on the specific study methods of websites in the field of real estate
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Abdellaoui, Abida Afef. "Management de la réputation sociétale via les sites Web Corporate : entre monologue et dialogue." Amiens, 2009. http://www.theses.fr/2009AMIE0054.
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Tagtmeyer, Sarah K. "Dialogic communication and the Grand Old Party a content analysis of the Republican Party web sites /." Muncie, Ind. : Ball State University, 2008. http://cardinalscholar.bsu.edu/371.
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Luu, Anh-Duc. "Analyse stratégique et impacts de performance des sites web dans l'hôtellerie française indépendante." Thesis, Toulouse 1, 2012. http://www.theses.fr/2012TOU10057/document.
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Le développement de l’Internet, l’implantation des nouvelles technologies, et plus particulièrement des sites web a bouleversé le développement des activités touristiques. L’utilisation du site web comme outil stratégique permet de modifier l’organisation des tâches en interne et peut transformer le positionnement marketing des petits hôtels dans une période marquée par l’apparition de nouveaux concurrents tels les intermédiaires du tourisme. Les stratégies web des établissements du secteur hôtelier indépendant se révèlent toutefois, très différentes les unes des autres. L’étude des caractéristiques des petites organisations montre que le dirigeant porte plusieurs rôles d’initiateur, d’exécutant ou de modérateur dans l’utilisation de ces TI. L’analyse de la littérature suggère que l’appropriation des nouvelles technologies puisse être un facteur clé de la performance des entreprises.Cette recherche vise à étudier les implications organisationnelles de l’implantation de la stratégie web dans les petits hôtels en répondant à la problématique suivante : Existe-il, dans le cadre des PME, une relation entre l’appropriation des nouvelles technologies par le dirigeant et les effets de la stratégie web sur la performance de l’hôtel ? L’objectif de cette thèse est la recherche, via la construction d’un modèle, d’une meilleure compréhension de la relation entre l’appropriation des nouvelles technologies et le succès d’une stratégie web dans le contexte de l’hôtellerie française indépendante constituée de PME de service d’hébergement. Pour tester ce modèle, nous avons choisi une analyse quantitative par la méthode des équations structurelles sur un échantillon de 266 petits hôtels français. Les résultats confirment les liens positifs entre niveau de maturité de la stratégie web (1), appropriation des nouvelles technologies par le dirigeant (2) et les résultats (endogènes et managériaux) et l’alignement organisationnel dans l’hôtelThe development of the Internet and ICT, and the integration of new technologies, particularly websites have revolutionised the development of tourism. The website as a strategic tool can change the internal organisation of tasks and can transform the marketing positioning of small scale hotels. However, the web strategy of independent hotels seem is not all the same as each other. In small organisations, the leader has many roles: initiator, implementer or moderator in the use of IT. The literature analysis suggests that the leader’s appropriation of new technologies seems to be a key factor in business performance.Thus, this research analysis the organisational implications of the implementation of web strategy in small scale hotels. Our research question will be: Which kind of relationship between SMEs appropriation of new technologies by the leader and the effects of the web strategy on the performance of hotel?This thesis looks for a better understanding of the relationship between the appropriation of new technologies and a successful web strategy in the context of the French hotel industry, which offers hosting services in small independent structures.To answer this question, we built a model and we chose a quantitative analysis of a sample of 266 small French hotels. The research model tested by the method of structural equation confirms the positive relationship between the level of maturity of the web strategy (1), the appropriation of new technologies of the leader (2) and outputs (endogenous and managerial) and organizational alignment in the hotel
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Mota, Molikuoa Adolphine. "Managing stakeholders involvement in website communication: a comparative study of Lesotho and South African national websites." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/3529.
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Engagement of stakeholders in government website communication has emerged as an important strategy that can build trust, improve transparency and strengthen loyalty between governments and their citizens. This is because websites provide access to a broader spectrum, offer unlimited storage of information and rapid feedback. This main purpose of the study therefore was to find out how the Lesotho and South African national governments utilise their websites to engage stakeholder’s in websites communication for maintaining and building mutual relationships. The literature review for this study covered the role of public relations in government, different kinds of governments’ stakeholders and the importance of engaging stakeholders in website communication for relationship building and maintenance of such relationships. The methodology that was employed involved analysis of twenty websites which were selected using purposive sampling technique. Coding sheets were designed and used to collect data based on the three principles of dialogic communication namely: Ease of interface, Generation of return visits, Usefulness of information and the two models of communication which are One-way communication and Two-way communication. The results revealed limited efforts for stakeholder’s engagement in both Lesotho and South African government ministries and made recommendations on how this challenge can be addressed. The study concluded that the two countries can improve stakeholders’ participation and engagement in websites communication by aligning their websites with the three principles of dialogic communication and two models of communication.
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Mills, Juline E. "An analysis, instrument development, and structural equation modeling of customer satisfaction with online travel services." Full text available, 2002. http://images.lib.monash.edu.au/ts/theses/millsje.pdf.
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Dou, Jie. "Evaluating Microsoft .NET technology: Implementation online store." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/3060.
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The purpose of this project is to design, develop and implement an e-commerce shopping cart system based on Microsoft.NET technology and to evaluate ASP.NET technology by developing a shopping cart system.
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Pelet, Jean-Éric. "Effets de la couleur des sites web marchands sur la mémorisation et sur l'intention d'achat de l'internaute." Nantes, 2008. http://www.theses.fr/2008NANT4009.
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L’objectif de cette recherche est d’étudier les effets de la couleur des sites web marchands en tant que variable atmosphérique de l’interface, sur la mémorisation et l’intention d’achat. En nous appuyant sur une revue de littérature ainsi que sur des investigations issues d’une analyse qualitative exploratoire, nous introduisons les bases théoriques et méthodologiques répondant à cette problématique. Un modèle conceptuel est développé sur la base du modèle S. O. R. Il montre l’effet de la couleur du site marchand et ses composantes Teinte, Luminosité et Saturation sur les réponses comportementales de l’internaute (mémorisation et intention d’achat). Ces réponses sont véhiculées par les états internes de l’organisme que sont les émotions et l’humeur. Les relations du modèle sont modérées par certaines variables. La collecte des données a été effectuée lors d’une expérimentation en laboratoire afin de respecter la mesure de l’apparence colorée des sites web marchands. Les participants (non daltoniens) ont visité une des 8 versions d’un site de vente de CD de musique conçu pour la recherche. L’analyse des données à l’aide d’ANOVA, de régressions et d’analyses issues de modèles linéaires généralisés, montre un impact significatif des effets de la couleur sur la mémorisation, véhiculé par l’affect et modéré par l’implication. L’interaction de la teinte et de la luminosité, lors de l’utilisation de couleurs chromatiques des couleurs dominante (fond) et dynamique (texte), favorise la mémorisation et l’intention d’achat quand le contraste repose sur une situation de luminosité faible. L’état affectif (émotions et humeur) montre qu’une humeur négative entraîne une meilleure mémorisation mais une intention d’achat décroissante, de même que la stimulation agit positivement sur l’intention d’achat. Les implications managériales, méthodologiques et théoriques, ainsi que les voies futures de recherches ont été mises en perspectiveThis article aims at studying the impact of the colors of e-commerce websites as an atmospheric variable of the interface, on the viewer’s memorization and intent to buy. Relying on a literature review as well as on investigations provided by an exploratory qualitative analysis, we wish to introduce the theoretical and methodological bases addressing this issue. A conceptual model is developed on the basis of the S. O. R model. It shows the effects of the color of the ecommerce website and of its components Hue, Brightness and Saturation on the behavioral answers of the consumer (memorizing and intent of purchase). These answers are conveyed by the internal states of the organism which are emotions and mood. The relations of the model are moderated by certain variables. The data-gathering was carried out during a laboratory experiment in order to respect the measurement of the coloured appearance of ecommerce websites. Participants (none was colour blind) visited one of the 8 versions of a website selling CD of music and designed for the research. Data analysis using ANOVA, regressions and analyzes resulting from general linear models, show a significant impact of the effects of the color on memorizing, conveyed by the affect and moderated by the implication. The interaction of hue and brightness, using chromatic colors for the dominant (background) and dynamics (foreground) ones, supports the memorizing and the intent of purchase when contrast rests on a weak situation of brightness. The emotional state (emotions and mood) shows that a negative mood cause a better memorizing but a decreasing intent of purchase, just as stimulation acts positively on the intent of purchase. The managerial, methodological and theoretical implications, as well as the future ways of research were put in prospect
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Boutkhil, Soumaya. "A study and implementation of an electronic commerce website using active server pages." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1894.
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The purpose of this project is to design an electronic commerce site for MarocMart company. MarocMart.com is an one-stop shopping company for a number of high quality products: carpets, jewelry, pottery, wood, leather, metals, and fashion items, etc... Each article is unique, hand-made by Moroccan craftsmen.
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Rollins, Cynthia Karyn. "Instant credibility : an exploratory study of web site credibility through the application of communication and design theory." Scholarly Commons, 2003. https://scholarlycommons.pacific.edu/uop_etds/577.
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The Internet is an incredibly complex and understudied communication channel. In a state of constant flux, the Net continues to give rise to new and farreaching types of interaction among its users. The Internet and its infinite web sites are at the global community's disposal. The abundance and selection of information has made the Internet the tool of all trades. Because of the prominent place the Net has assumed, it is important for web sites to be perceived as credible.
The current study is based on the results of a large-scale study conducted by Stanford University Persuasive Technology Lab in 2002. Stanford determined that 46.1 percent of the time, respondents judged a web site as credible, based on "design/look" of the web site. The current study replicates the Stanford findings, on a smaller scale, and forges an empirical link between specific design variables and the theory of source credibility.
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Lawson-Body, Assion. "Le commerce électronique, la contribution des caractéristiques des sites Web sur l'impact du marketing relationnel sur la fidélité des clients." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape2/PQDD_0025/NQ52247.pdf.
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Tran, Antonette Cong. "Using web based resources to bridge the communication gap between parents and teachers." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2905.
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Gkouskou-Giannakou, Pergia. "Composition médiatique des objets site web : le cas des sites web de la culture scientifique et technique." Compiègne, 2007. http://www.theses.fr/2007COMP1709.
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Notre travail vise à étudier cet objet substantiel de l'univers du Web : le site web. Notre approche consiste en une analyse des contenus des sites web du point de vue de leur forme matérielle et des médiations complexes qui émergent entre les usagers, le support et les diffuseurs des contenus. Le contenu de la thèse s'articule autour des axes suivants : une interrogation sur la nature de l'objet "site-web" dans sa relation avec les partenaires de la communication ; une observation et analyse des transformations dans les conditions de la production du sens induites par le web ; une observation de l'expression et la transformation des positions institutionnelles et des médiations par rapport à la production web. Nous examinons ici les mécanismes de métaphore qui émergent entre les stratégies des concepteurs, les pratiques des usagers et les propriétés du supportOur work aims at studying websites as the substantial objects of the Web universe. Our approach yields from an analysis of websites contents, from the point of view of their material form and of the complex mediations that emerge among users, the medium and content publishers. The thesis is articulated along the following axes : questioning the nature of the « website object » in its relation to the communication partners ; observation and analysis of the transformations induced by the Web to the conditions of sense production ; observation of the way the transformations of institutional positions and of mediations with respect to the Web productions are expressed. In particular, we investigate the metaphor-based mechanisms that arise involving website designers' strategies, users' practices and medium proprieties