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Ramírez, Montoya María Fernanda, Simón Farley Fareld Chacaliaza, Pariasca Jose Herrera, Barrantes Alessandra Ventosilla, and Yabar Stephany Gisella Gonzales. "Spartan Men Care." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652796.
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Hoy en día, no solo las mujeres se preocupan por el cuidado de la piel sino también los hombres. Sumado a esta nueva tendencia, se puede observar el ascenso de la preferencia en productos de origen natural que contribuyen al aporte de beneficios a la piel y a la reducción del daño ocasionado por los químicos.
En este sentido, se ha encontrado un mercado potencial, los hombres específicamente del estilo de vida sofisticado, una parte de la población, definida por Arellano Marketing, como preocupados por el status, la moda y la imagen. Partiendo de la imagen, es sabido que en la actualidad el mercado de productos estéticos para hombres se encuentra en crecimiento desde hace algunos años habiendo generado hasta S/1,000 millones en el año 2018.
Es por ello que “Spartan Man Care” busca abordar el negocio de los productos naturales especializados en hombres que se preocupan por su aspecto físico. Además, es importante resaltar que hoy en día a pesar del mercado potencial existente en los hombres, no existe una variedad de productos dirigidos a ellos, por lo que hay una oportunidad de negocio latente para trabajar. Actualmente, el total de hombres considerados sofisticados en Lima dentro del rango de 25 a 39 años es de 121, 392. De este total el 14% compra productos de higiene con regularidad, representado por 16,995 habitantes y S/3, 976,830 en soles. Finalmente, se determinó que la ganancia del proyecto, calculada a través del VAN, será de S/126, 316 de retorno sobre la inversión.Today, not only women care about skin care but also men. In addition to this new trend, you can see the rise in preference in products of natural origin that contribute to providing benefits to the skin and reducing the damage caused by chemicals. In this sense, a potential market has been found, men specifically for the sophisticated lifestyle, a part of the population, defined by Arellano Marketing, as concerned about status, fashion and image. Based on the image, it is known that currently the market for men's cosmetic products has been growing for some years, having generated up to S / 1,000 million in 2018. That is why "Spartan Man Care" seeks to address the business of natural products specialized in men who care about their physical appearance. Furthermore, it is important to note that today despite the potential market for men, there is no variety of products for them, so there is a latent business opportunity to work. Currently, the total of men considered sophisticated in Lima within the range of 25 to 39 years is 121, 392. Of this total, 14% purchase hygiene products regularly, represented by 16,995 inhabitants and S / 3,976,830 in soles. Finally, it was determined that the project's profit, calculated through the NPV, will be S / 126, 316 of return on investment.
Trabajo de investigación
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Bumrungkitjareon, Tipaporn, and Suveera Tanasansopin. "Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12604.
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Title: Purchasing Intentions of Young Thai Male towards Men's Skin Care Products Problem: Men concern more about their image than ever before. This behavior is becoming a new trend in cosmetic market. Moreover, Thailand is one of the fast growing cosmetics industry, particularly male skin care market within countries in Asia-Pacific region. However, most of the literatures have just studied on women cosmetic products. There are a few studies within male cosmetic market, despite the demands of cosmetic products are increasing among men as well as women. Purpose: This study aims to discuss the relationships between dimension of brand equity, overall brand equity, brand preference and purchase intention of men‟s skin care products among young Thai male in Bangkok. The study measures the equity of brand and identifies the impact of brand equity on brand preference and purchase intentions. Research Question: How does brand equity associate with purchasing intention of young Thai male towards skin care products? Method: Quantitative research method interpreted by the authors is applied in this research. A questionnaire-based survey is used as a tool to collect the data and the specific variables used in this paper: the dimension of brand equity, overall brand equity, brand preference, and purchase intention. Both primary and secondary types of data collection were used for this research. Conclusion: The results reveal that each dimension of brand equity, which consists of brand loyalty, brand awareness, brand association, and perceive quality have a significant impact on overall brand equity. However, brand loyalty and perceive quality have a bigger impact on brand equity than brand association and brand awareness. The impact of brand equity in itsIIconsequences supported the direct positive impact on brand preference and purchase intention. This predicate that brands with higher levels of brand equity would generate higher levels of customer brand preference. Moreover, the customers, who have high level of brand preference indicated that they have more willingness to continually purchase the specific men‟s skin care brand and this can build higher purchase intention. Last but not least, this current research also figure out that using celebrity may not be the most effective strategy to stimulate consumer purchasing intentions toward men‟s skin care product among young Thai males in Bangkok.
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Nelson, Tiffany S. "Synthesis and Characterization of Crosslinked Polysiloxane-Clay Nanocomposites for Uses in Skin Care Products." University of Cincinnati / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1154620091.
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Vidosevic, Tania A. Glenn Sigrid S. "Using a behavioral treatment package to teach tolerance to skin care products to a child with autism a systematic replication /." [Denton, Tex.] : University of North Texas, 2009. http://digital.library.unt.edu/permalink/meta-dc-9913.
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Vidosevic, Tania A. "Using a Behavioral Treatment Package to Teach Tolerance to Skin Care Products to a Child with Autism: A Systematic Replication." Thesis, University of North Texas, 2009. https://digital.library.unt.edu/ark:/67531/metadc9913/.
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The purpose of this study is to investigate the effectiveness of a treatment package to teach a child with autism to willingly accept skin care products conducive to health and normal everyday living. The current study uses graduated exposure, modeling and contingent social attention to teach the child to accept the application of skin care products previously avoided. Results of the study showed that the participant tolerated criterion amounts of all target stimuli with both experimenter and parent. Follow-up probes revealed maintenance of the behaviors with only two out of the three target skin care products.
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SRIWIRIYANONT, PENKANOK. "A COMPARISON OF IN VIVO AND IN VITRO PENETRATION OF ALL-TRANS RETINOL FROM FACIAL SKIN CARE PRODUCTS." University of Cincinnati / OhioLINK, 2001. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1004387673.
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Carrión, Carranza Daniel Francisco, Arana Gabriela Luz Gutiérrez, Pingo Leonardo Favio Sanchez, Pérez Renato Alexander Sandón, and Matto Salvatore Piero Pazzaglia. "Sumaq Skin Care: Mascarillas en crema faciales elaboradas con insumos naturales, orgánicos y sostenibles en el medio ambiente." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655173.
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En el presente trabajo de investigación se analiza la viabilidad de la elaboración y comercialización de mascarillas en crema faciales elaboradas con insumos naturales y orgánicos, envasadas y empaquetadas con productos sostenibles en el medio ambiente bajo la marca Sumaq Skin Care. El presente trabajo, además, cuenta con cuatro capítulos de suma importancia para el correcto análisis. El primero, titulado ‘‘Fundamentos Iniciales’’, incluye el proceso de ideación del modelo de negocio para Sumaq Skin Care. El segundo, titulado ‘‘Validación del Modelo de Negocio’’, incluye el planteamiento del problema a resolver, la segmentación y la solución del problema del presente trabajo debidamente sustentado con experimentos. El tercero, titulado ‘‘Desarrollo del Plan de Negocio’’, incluye el plan estratégico, el plan de operaciones, el plan de recursos humanos, el plan de marketing, el plan de responsabilidad social empresarial y el plan financiero. El cuarto y último capítulo, titulado ‘‘Conclusiones’’, incluye lo evidenciado en el presente trabajo de investigación, los hallazgos más resaltantes y las recomendaciones académicas.The aim of the following academic investigation is to analyze the viability of the elaboration and commercialization of cream face masks elaborated with natural and organic products with sustainable packaging that won’t harm the environment. This business model has been named Sumaq Skin Care and it bases its sales through the platform created in a web page and the social media Facebook and Instagram. This academic investigation has four important chapters to obtain the correct analysis of the business model. The first, under the title ‘‘Initial basis’’, includes the process to develop the idea of the business model. The second, under the title ‘‘Validation of the Business Model’’, includes the initial problem to solve, the segmentation and the solution to the initial problem. The third, under the title ‘‘Develop of the Business Model’’, includes the strategic plan, the operational plan, the human resources plan, the marketing plan, the corporate social responsibility plan and the financial plan. The fourth and last chapter, under the title ‘‘Conclusions’’, includes the results of the following academic investigation, the most important findings and the academic recommendations.
Trabajo de investigación
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South, Ellyn M. "The Effects of Graduated Exposure, Modeling, and Contingent Social Attention on Tolerance to Skin Care Products with Children Who Have Autism." Thesis, University of North Texas, 2001. https://digital.library.unt.edu/ark:/67531/metadc3028/.
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The effects of graduated exposure, modeling and contingent social attention on tolerance to skincare products were evaluated with two boys with autism who displayed tactile defensiveness. Upon each presentation step of skincare products the number of positive and negative responses and successful step completion were measured. Procedures included modeling, presenting graduated opportunities, and providing social attention for step completion. Step advancement occurred if a child engaged in a step independently, without excessive refusals. A changing criterion design and a multiple baseline were employed to evaluate effects of this treatment package. Children demonstrated more positive and fewer negative responses as they completed the graduated steps. Effects maintained in follow-up observations.
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Castillo, Jara Fiorella Olenka, Zuta Zenon Esteban Corilloclla, Aguedo Karen Fiorella Maguiña, Salazar Janesy Antonella Rodriguez, and Verastegui Maria de los Ángeles Rojas. "Proyecto Ecopichay." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/657556.
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En los últimos años, la sociedad es más responsable, sobre todo respecto a la contaminación. Hoy en día se pueden apreciar diversas campañas para fomentar a los demás a ser parte del cambio. Todo ello, generó un importante crecimiento en el mercado de productos ecoamigables y orgánicos. Asimismo, es de conocimiento que los productos de limpieza además de poseer envases de plástico, los cuales colaboran con la contaminación, poseen altos niveles de químicos en sus componentes los cuales dañan la piel.
El presente trabajo tiene como objetivo analizar la factibilidad de elaborar y vender un lavavajillas líquido elaborado a base de insumos 100% naturales. El proyecto permitirá que aquellas personas responsables con la contaminación y el cuidado de su piel, tengan la oportunidad de encontrar en el mercado una opción de su agrado.
Para poder lograr el objetivo, se realizó una serie de pasos en donde se inició idear el modelo de negocio. Posterior a ello, se procedió con el desarrollo de dicha idea tomando en cuenta el problema principal del proyecto. Para poder validar el modelo de negocio, se realizaron diversos experimentos al igual que una proyección de ventas y un diseño de estrategias. Asimismo, después de realizar cada paso mencionado previamente, se elaboró diferentes planes para cada área fundamental de la empresa como Operaciones, Recursos Humanos, Finanzas, entre otros. Finalmente, se analizó cada resultado obtenido y se plantearon conclusiones que nos ayudarán a medir el resultado del negocio a implementar.In recent years, society has been more responsible, especially with regard to pollution. Today you can see various campaigns to encourage others to be part of the change. All of this generated significant growth in the market for eco-friendly and organic products. Likewise, it is known that cleaning products in addition to having plastic containers, which contribute to pollution, have high levels of chemicals in their components which damage the skin. The objective of this work is to analyze the feasibility of developing and selling a liquid dishwasher made from 100% natural inputs. The project will allow those responsible for pollution and skin care to have the opportunity to find an option to their liking in the market. In order to achieve the objective, a series of steps were carried out where the business model began to be devised. After that, we proceeded with the development of this idea taking into account the main problem of the project. In order to validate the business model, various experiments were carried out as well as a sales projection and a strategy design. Likewise, after carrying out each step previously mentioned, different plans were drawn up for each fundamental area of the company such as Operations, Human Resources, Finance, among others. Finally, each result obtained was analyzed and conclusions were drawn that will help us measure the result of the business to be implemented.
Trabajo de investigación
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Hjort, Johanna, and Emma Larsson. "Hello, 1950s? You left your oppressive gender roles in our century. : En studie om könsstereotyper inom marknadsföring på Instagram." Thesis, Högskolan i Jönköping, Tekniska Högskolan, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-38323.
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Syfte – Syftet med studien var att studera skillnader i marknadsföring av hudvårdsprodukter riktat till kvinnor respektive män på Instagram. Genom att titta på helhetskonceptet av företagens instagramkonton utreds vilka könsstereotyper som används för att inspirera kvinnor och män till att följa dem på Instagram. Metod – För att uppfylla syftet har sex olika instagramkonton inom hudvård riktade till kvinnor respektive män studerats. Först gjordes en små-N-studie i form av en semiotisk bildanalys. Genom att studera denotation och konnotation av bilderna genomfördes en analys där vi även använde teorier från Teoretisk Bakgrund. Därefter genomfördes gruppintervjuer för att stärka konnotationen med hjälp av andra personers erfarenheter och åsikter. För att ge struktur åt analysen och se till att liknande delar av kontona granskades delades kontona upp i kategorierna Översikt, produktbilder, inspirations-/livsstilsbilder och citat i både den egna analysen och gruppintervjun. Resultat – Resultatet av gruppintervjuerna var att många grupper nämnde gemensamma beskrivningar och känslor av de olika kontona. Deras uppfattningar gick generellt i linje med vad vi kommit fram till i den egna denotationen och konnotationen, även om den var mer utförlig. Utifrån insamlade teorier och insamlad empiri från semiotisk bildanalys och gruppintervjuer identifierades könsstereotyper på de olika instagramkontona, vilket syntes genom färgval, uttryck av livsstil, fritidsintressen och rekvisita i produktbilder. Detta visade tydligt på kvarlevandet av gamla könsstereotyper om vad det innebär att vara man och kvinna. Implikationer – Implikationen för studien, alltså vad undersökningen pekar mot och verkar leda till, att könsstereotyper fortsätter att finnas och frodas, även på New Media. Detta leder till fler könsroller, fler begränsningar för kvinnor och män och fortsatt ojämställdhet. Att fenomenet även finns på New Media innebär att könsstereotyperna har större påverkan på människor, och att de också når ut till ännu fler människor. Begränsningar – Det som påverkar arbetets omfång och resultat är bland annat den begränsade tiden på vilken studien genomfördes, vilket begränsade antalet deltagande vid gruppintervjun, antal metoder och även djupet i den teoretiska bakgrunden. Hade studien utförts vid en längre tidsperiod hade studien kunnat vara mer omfattande vilket skulle ha stärkt studiens resultat.Purpose – The purpose of this study is to examine the differences in marketing of skincare products on Instagram against a female or male target audience. By studying the companies concepts on Instagram we examine which gender stereotypes is being used to inspire women and men. Method – To fulfill the purpose, the authors have studied six different Instagram accounts within skincare marketed against women and men. A small-N-studie was done through a semiotic picture analysis. By studying the denotation and connotation of the pictures we did an analysis where we used theories from the Theoretical Background. Thenceforth we did group interviews to strengthen our connotations with the support from other peoples opinions with different experiences and backgrounds. To regulate the analysis we used headlines as overview, product-pictures, inspiration/lifestyle pictures and quotes both in the own analysis and in the group interview. Findings – The result of the group interviews was that many of the groups mentioned common descriptions and associations to the pictures on the Instagram accounts. Their perceptions was generally in the line of what we discovered through our own denotations and connotations even though ours was more detailed. From the theories and the discovered findings from the semiotic picture analysis and the group interviews we could identify gender stereotypes in the different Instagram accounts. This was shown through the colour-palettes, the life style that was promoted, the hobbies and the props in the product pictures. These findings clearly showed the signs of old gender stereotypes regarding what it means to be a man or a woman. Implications – The implications of the study is that the gender stereotypes will continue to exist and develop even on New Media. This leads to more limitations for women and men and continued inequality. The fact that this phenomenon is also on New Media means that the gender stereotypes has an even bigger impact on people, as it reaches to a larger group of people. Limitations – What influenced the size of the study was, among other things, the time limitations of the study. This limited the amount of participants in the group interview, the number of methods and even the extent of the theoretical background. If the study had been done during a longer period of time the study could have been more extensive which would have strengthened the findings of the study.
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Backhouse, Lisa J. "GARField NMR profiling of skin hydration and care product application." Thesis, University of Surrey, 2005. http://epubs.surrey.ac.uk/843168/.
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This thesis describes GARField magnetic resonance profiling experiments which explore skin hydration and the ingress of small molecules into the skin both in vitro and in vivo. Previous magnetic resonance imaging (MRI) studies of human skin have been severely restricted by the spatial resolution achievable on a clinical scanner as well as by the lower limit of accessible spin-spin relaxation times, T2. Our approach to overcome these limitations is to use a permanent MRI magnet, GARField, specially designed to obtain depth profiles of thin planar samples (about 100 - 800 mum thick) with a pixel resolution of the order of 10 mum, and with access to T2 times as short as a few 100 mus. In vitro human skin samples were obtained following abdominal surgery. The epidermis was removed from the dermis using the heat separation method and the samples hydrated by floatation in water. Shown in this thesis are results from in vitro experiments investigating the effect of different relative humidity environments on the skin samples. Observation of the different hydrogen mobility (arising from various water types) within the skin can also be attained using the GARField instrumentation. This is achieved by changing key NMR pulse sequence acquisition parameters. In addition, the consequence of the application of three main ingredients frequently used in care products, to the stratum corneum was investigated. The ingredients studied in the experiments were: mineral oil; Glycerine (and deuterated-glycerine); squalane; and decanol (& deuterated decanol). These ingredients were added and profiles recorded over time. In contrast to the other ingredients, the depth penetration of deuterated decanol within the skin is known to be no deeper than the junction between the stratum corneum and the viable epidermis. As such it could be used as a marker against the penetration profiles of the other ingredients. Estimations of ingress diffusion coefficients for glycerine (1x10-9 cm2s-1) and squalane (1 x 10-10 cm2s-1) was obtained. Preliminary in vivo experiments using a larger GARField magnet, working with the same principles as the smaller magnet, show that the technique can produce reproducible results.
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Lu, Yi-Chia, and 呂翊嘉. "Application of peptides in skin care products." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/18799083887099178965.
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碩士中原大學
化學研究所
104
The major active ingredients based on chemical synthesis or extracted plants are normally in traditional cosmetics. In the past decade, more and more products such as peptide become the major active ingredient in cosmetics. Considerable progress based on peptide has been made in biotechnology related industries. Peptide was used for in the market of anti-aging and anti-wrinkle that were generally recognized as the most nonirritant materials by dermatologist and plastic surgeon in 21th century. The peptide has significant effect when it used as an active ingredient in cosmetic product. For example, for anti-aging, it stimulates the proliferation of collagen and contraction pore….etc. There are more completed study and clinical trials on copper peptide. This report is aiming to make a update report on the application of peptide on cosmetics.
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Hsu, Yu-Hsiang, and 許鈺祥. "Affect Consumer to Buy Factor Analysis on the Network Skin Care Products - A Case Study of Well-Known Network Skin Care Products Brand." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/xcrhg2.
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碩士國立臺北科技大學
工業工程與管理系碩士班
100
In today''s era of intense competition in the cosmetics market, which along with the maturity of the network environment and changes in consumer habits, online shopping has become one of the modern consumer the most important consumer pipeline, past the cosmetic industryconsumer behavior analysis done by the consumers of cosmetics, but almost all of the entities to retailers. In this study, standing in the position of skin care products manufacturers and consumer groups on a single network care products industry, consumer behavior analysis, an attempt to investigate the source of consumer information on cosmetic products both product attributes, the industry''s shopping website service quality perceived risk felt by consumers, and showing the relationship between consumer purchase intention, in order to understand why the purchase intention of factors affect consumer groups, manufacturers of new marketing methods and ideas different from the previous management style, and then increase sales volume. This study is a well-known network care products brand empirical object, using a questionnaire and structural equation modeling to identify the relationship between the various variables influence consumers'' purchasing intention. The study found: product attributes and purchase intention, website service quality and purchase intention, product attributes, perceived risk, the quality of web services both significant positive impact on the perceived risk; source of information on willingness to buy, the source of information on perceived risk and perceived risk no significant impact; this study, to Yanni marketing strategies to provide the industry as a reference, look forward to develop its brand strategy to contribute to the purchase intention.
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YEH, Chia-Wei, and 葉佳瑋. "Marketing Strategies for Man Skin-Care Products by MCDM Techniques." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/80603297626402567017.
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碩士開南大學
企業管理學系碩士班
95
This study develops a frame based on marketing mix by Mc Cathy (1961), and use the Analytic Hierarchy Process method to build frame of marketing mix that to find out the different of importance between factories, sales and male consumers, besides satisfaction of the Marketing Mix each criterion for male consumers. The results of this study show that to exist the gap of importance between factories, sales and male consumers for each criterion. Factories think the most important criterion is the promotion, that to prefer promotion of price; secondary is the price; third is the place; final is the product. Sales think the most important criterion is the place; secondary is the promotion, that to prefer promotion of information; third is price; final is the product, that is to agree with factories. Male consumers think the most criterion is the product, secondary is the price; third is the promotion; final is the place. Male consumers think the brand awareness is the most satisfied and the price of product isn’t satisfied
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Chiu, Shan-Iou, and 邱顯燿. "Studies on the preparation of skin care products with extracts from milkfish skin and kelp." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/56909501645251655961.
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碩士崑山科技大學
環境工程研究所
99
Milkfish aquaculture is one of the characteristics of southern Taiwan aquaculture. The extraction of high-value collagen from milkfish skin can reduce the dangerosity of being infected bovine spongiform encephalopathy (BSE), transmissible spongiform encephalopathies (TSEs) ,foot-and-mouth disease (FMD) and streptococcus suis, for using collagen extracted from bovine and pigs; it also can achieve the eco-friendly function for waste reduction and recycling and promote rapid development of fisheries Economics. The most appropriate treatment to remove hybrid protein (non-collagen protein) was 7.5% NaCl solution for 24hours. The yield of acid-soluble collagen (ASC) and enzyme-soluble collagen (PSC) extracted from milkfish skin was 45.8% and 90.6% (dry basis) respectively. The yield of PSC was higher than ASC about 44.8%. The crude collagen extracted from milkfish skin can achieve the purpose of purification by a salting out and dialysis,. The color of collagen products extracted from milkfish skin is white , non-sour, and slightly fishy. The moisture absorption for three kinds of collagen samples in conditions of R.H.43 % was lower than the R.H.81.%. The moisture absorption rate for three kinds of collagen samples in condition of R.H.43 % can reach the highest moisture (17 ~ 20%) in 60 hour.and in condition of R.H.81 % can reach the highest moisture (20%) in 60 hour. Therefore, the moisture absorption rate for three kinds of collagen samples is similar and good..The moisture retention rate for three kinds of collagen samples is also similar and good, it can maintain about 40 % in the 36 hour. the Emulsification rate and emulsion stability rate for three kinds of collagen samples were increasing with the increase of concentration. When the concentration of collagen trend to 0.5 %, the Emulsification rate trend to 50 % and the emulsion stability rate trend to 55 %. When the concentration of collagen between 0.1 % ~ 0.3 % the emulsification rate and emulsion stability rate increase rapidly, and when the concentration of collagen between 0.4 % ~ 0.5 % the emulsification rate and emulsion stability rate is slow growth. Because the purity of three kinds collagen samples, is very high so that they all have very good Emulsification rate and emulsion stability rate. The resources of kelp are very rich in Taiwan, the fucoidan extracted from the kelp has strong anti-oxidation, high temperature stability and hygroscopic moisture, so that fucoidan added in the mask, skin care lotions and skin care ointment can be used as anti-oxidants and moisture absorption agent. The optimum conditions of acidification and hot water method for extracting fucoidan from kelp were as fallows: the optimal time was 6 hours, the optimal temperature was 95 ℃, the optimal water addition was 90 ml per gram of kelp powder and the optimal pH value was 2. The A12O3 is more appropriate as the bleaching method of fucoidan. The bleaching effect of A12O3 was slightly less than hydrogen peroxide, but the loss of fucoidan of A12O3 was less than hydrogen peroxide. The bleaching agent of activated carbon has the lowest bleaching effect and the yield of fucoidan. The antioxidant capacity and hygroscopic moisture retention of fucoidan are increasing with increased purity. The sodium alginate extracted from kelp contains large amounts of ative groups (-COONa, -OH). With 0.1% fucoidan, 1% sodium alginate , 0.1% calcium chloride solution and dispersant Arlacel83 to being crosslinked in the Homogenizer can make the outer membrane of microcapsules. When the outer membrane of microcapsuleswas coated in oil, it has the control and release function. placing the microcapsules in the mask, lotion can increase its quick effect. No adding fucoidan, collagen, and lactic acid of "Disposable mask base film", the average water absorption was 1.45%. Adding fucoidan and collagen of " disposable mask base film", the average water absorption was 11.22%, water absorption increased nearly 9% (approximately 7.7 times). The increase of water absorption was mainly by collagen and fucoidan. When the adding of glutaraldehyde is 3ml, the base film is better. Adding the moisturizing agent of lactic acid, cane make the average water absorption increasing from 11.22% to 28.29 % , water absorption increased nearly 17.07% (approximately 19.51 times). When the adding of lactic acid is 2ml, the "disposable mask base film" has better film-forming and moisturizing properties. Due to the glutaraldehyde in the formula of " disposable mask base film" is toxic ,therefore replace the glutaraldehyde by sodium alginate to make "green mask base film". the "green mask base film"has better film forming and hygroscopic moisture retention. With the extracts of the fucoidan, sodium alginate and milkfish skin collagen, then to making the "anti-oxidant moisture mask", "antioxidant moisturizer lotion and ointment" and " green mask base film ", all come true and have good results.
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Tang, Chih-Ning, and 湯志寧. "A Study of Using Behaviors for the Male Skin Care Products." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/96559229530223931366.
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碩士國立臺北大學
企業管理學系
93
In contrast to those in the past, males nowadays care more about their appearance and feel freer to use skin care products to make them look better. Previous researches on using skin care products are mainly about females. Thus, males’ need of using skin care products is always ignored. The purpose of this thesis is to investigate the factors that influence males’ choosing skin care products. In trading scientific and technological products, the Theory of Reasoned Action (TRA) has been widely used in explaining consumers’ decision making. However, the later developed Theory of Planned Behavior (TPB) serves as a better choice in discussing consumer psychology. The above two theories in this thesis is slightly modified to explain male consumers’ usage of skin care products. According by SEM, the modified model is suitable to analyze the collected data in this thesis. The result shows that if the dealers want to promote their male skin care products, they must offer the male consumers enough information. And then the consumers’ knowledge will affect their choosing and using the products.
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YU, YI-HSIN, and 余伊心. "Study on Skin Care Products with the Concept of Isotonic Pressure." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/4cj9gb.
Full textAbstract:
碩士國立宜蘭大學
綠色科技學程碩士在職專班
107
Based on the isotonic pressure concept, novel skin care products were developed in this study. The effects of isotonic pressure on skin moisture, elasticity and comfort level during use of skin care products were investigated. 30 volunteers in Yilan County and New Taipei City agreed to participate test subjects. The data of skin moisture and elasticity before and after isotonic pressure spray were analyzed by paired sample t-test method, and simultaneously comfort level was evaluated by numeric pain rating scale. The results revealed that after the isotonic pressure concept was introduced in spray product, the average value of "skin surface moisture" increased from 63.16 ± 8.24 to 70.80±6.06; the average value of "skin elasticity" increased from 49.99 ± 7.78 to 57.58±8.86; The average value of "numeric pain rating scale" decreased from 1.73±0.94 (using pure water) to 0.17±0.38 (using isotonic pressure spray). All the results had been through paired sample t-test to confirm that the significant differences were caused by introducing isotonic pressure concept. The isotonic pressure spray has been evidenced the positive effects on the skin moisture and elasticity, and comfort level during application. The results not only help healing process of the post-operative wound, but also increase the comfort level during application. It is recommended to use the isotonic pressure concept in the aesthetic medicine field. Since isotonic pressure spray is a potential skin care product in the aesthetic medicine field, the results of this study will be helpful in the development of novel skin care product with isotonic pressure concept that can be used to enhance the skin moisture and elasticity and decrease the irritation.
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Hsiao, I.-Han, and 蕭憶涵. "The Packaging Design and Creating Research of Male Skin Care Products." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/28955981336505533799.
Full textAbstract:
碩士銘傳大學
商業設計學系碩士班
103
From the Japanese colonial period, cosmetic products demand is stable, and therefore occupy a portion of the market in the industry. As long as women unchanging beauty of nature, cosmetic products will always have a market presence. Today, the market is flooded with a number of different brands of cosmetic products, make choose increases, and see also endless. Because of advance times, product have big change in function and packaging design. Become exquisite design, more closer to demand party. So that the target consumer is no longer just for women, but also extended to men, infants, pregnant women and other markets. Men''s skin care products produced retrospective time, according to Guo-hong Luo, who pointed out that southern online (google) 2001 survey, Men''s skin care products in the market at the time of product introduction, that Taiwan as early as 14 years ago had men''s skin care products, However, packaging design but unlike female skin care products with diverse styles. By understanding this study literature analysis, men''s skin care products packaging rarely used decorative pattern, Few semi-figurative images (natural landscape) or abstract diagram, or just use colors to decorate. Color bright and fresh colors dominated. Box-type structure with a vertical-type cartridge-based. Overall style dominated by simple and neat. Therefore, this study through to men''s skin care products packaging design and data collection and understanding, to design a new men''s skin care products packaging.
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Hsin, Lai Keng, and 賴耿欣. "A Study on the Purchasing Behaviors of Male Skin Care Products." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/83539848200816291439.
Full textAbstract:
碩士南台科技大學
國際企業系
93
ABSTRACT Only can the woman use the skin care products? Perhaps in the past this law was suitable, passed the improvement with the living standard and social cognitive level of culture, modern man pay attention to individual' shop front ' more and more, the use of the skin care products, transfer from early repelling, curiosity to accept gradually too. In the past, when the male maintenance idea begins to set up, man often share the products with women (the wife, girl friend), have neglected the difference between skin qualities of men and women. The male skin is comparatively tough and tensile and thick, apter to sweat and produce oil, hair is more, if share the skin care products with women together, can’t receive the real maintenance result. So, some man are no longer satisfied with using women's skin care products, and look for one's own skin care to maintain the products actively, hope that there are products which suits one's own skin value. We will stand at the position of the business to use CDP model to probe into man's purchase behavior to the skin care products. Through having systematic analysis, we know the consumer's characteristic, motive, information source and buying the consideration are important in the behavior of the male purchase skin care products. And we hope the result of study can make industry to have benefit. Key word: Male skin care products, Consumer decision process.
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Kuo, Fu-Sheng, and 郭復生. "Consumer Product Attributes Segmentation、Perceived Value and Customer Satisfaction－An Example of Male Skin Care Products." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/92096066383421175545.
Full textAbstract:
碩士朝陽科技大學
企業管理系碩士班
101
The maintenance is women''s nature in the past, but now this is trand, along with the social atmosphere of open, as well as Japan and South Korea celebrity-driven effect, maintain article is no longer the past stereotype is considered feminine, prompted the application gradually across gender distinction, and is no longer a woman''s patent. So the purpose of this study will take the men face maintenance users as the research scope, from nature attribute demand, further understand the consumer psychology of perceived value and customer satisfaction, effective grasp the consumer mentality, is the focus of this study. This study used with 15 to 40 year-old male male facial care product consumers as the research object, mainly through the network questionnaire survey on domestic websites PTT BBS male maintenance in industrial workshop, kanban, and related maintenance men website, questionnaire content is divided into five parts, respectively is: care product usage, product attributes, scale, perceived value, customer satisfaction scale and demographic variables, recycling questionnaire, a total of 262 copies of valid questionnaires totaled 253. Three product attribute factors are extracted from this study, further through the cluster analysis of the male consumers of maintain article is divided into four attributes segments, respectively named "thoughtful" type, "rigorous practical", "indifferent" and "self pursuit". Four clusters on the demographic variables, age, annual purchase amount of maintain article on significant differences; The act of using the moisturizing effect, pore firming/utility has significant differences on the convergence; Buy pathways in department stores and medicine makeup shop has significant difference; Four clusters have significant differences in perceived value and customer satisfaction.
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Kao, Min-Chia, and 高敏嘉. "Using Conjoint Analysis to Explore the Importance of Skin-Care Products Attributes." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/j93x4t.
Full textAbstract:
碩士國立臺北大學
企業管理學系
106
Standing on the consumer's point of view, to examine what kind of skin-care products is the most popular among the people. What is needed in this case is an information about “trade-off” to consumers because there’re no manufacturers can sell a convenience and high-quality products at a zero price. Therefore, it’s necessary to determine how consumers value each level of the attributes and why do they give up a high-level product to achieve another high-level product. By using conjoint analysis to investigate the preference of skin-care products and also establish the relationship between brand, price, environmental information, label language and manufacturing regions. To determine which features will affect the demand of goods the most. Moreover, we can understand the relative importance of product attributes. Different attribute combinations can make different ways of marketing. According to the descriptive statistics such as sex, income range, making use of cluster analysis to group out different markets. Afterwards, evaluate a more effective strategy in the cosmetics industry, and then, simulation was used to provide a competitive advantage suggestion in skin-care products markets.
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CHANG, YU-CHING, and 張予瀞. "Natural Raw Materials in The Development of Clean And Skin Care Products." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/kk6tzd.
Full textAbstract:
碩士嘉南藥理大學
化粧品應用與管理系
106
Modern people due to various factors,making some people's skin more sensitive,there are different types of skin condition,the skin is often in the state of inflammation or peeling,and there are always many types of detergent in daily life,from head to toe,no matter , even various thing in life to do,thus choice active ingredients propolis and royal jelly is added in product.Which have antimicrobial and would help healing effects. Because the use of habits, most of the detergent has a certain consistency, detergent common thickener is sodium chloride,however, such thickeners may affect the consistency due to the added dosage and the natural extract added to the product.Therefore, this experiment uses different salts: sodium chloride, magnesium chloride, magnesium sulfate, mineral salt as well as different water quality: reverse osmosis water, low concentration of deep ocean water, high concentration of deep ocean water, hot spring water to find the more suitable thickener in detergent, and can withstand the types of fragrances and natural extracts. Test results fragrance-free and inactive ingredientthe, best thickening effect in hot spring water thickener is:sodium chloride;test results the best thickening effect in reverse osmosis water thickener is: sodium chloride;test results the best thickening effect in low concentration of deep ocean water thickener is: magnesium sulfate;high concentration of deep ocean water,due to the concentration is too high,unable to integrate into the thickener, best used in a proportion of about 6.25% to 12.5%.
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Hsieh, Han-lin, and 謝函霖. "The application of plant extracts with antioxidant activity on skin care products." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/ax4gy7.
Full textAbstract:
碩士嘉南藥理科技大學
化妝品科技研究所
97
The 21st century, the natural nutrition will become a favorite of skin-care products, scientists will extract the essence of plants and animals, or milk, serum, marine elements, minerals, fruit and vegetable juices and other liquid added to the skin care products and become the people''s pursuit of natural beauty new trend. Chinese herbal medicine as a traditional Chinese medicine in recent years by a great deal of concern abroad, a number of internationally popular method of natural beauty comes from traditional Chinese herbs technology. With the introduction of foreign advanced equipment, the extraction of traditional Chinese herbal medicine significantly improved overall direction of Chinese herbal medicine is just around the corner of the beauty market. As the active ingredients from natural herbs, free of heavy metals, hormones, antibiotics, cosmetics are green. Chinese herbal cosmetics become 21st century cosmetics trend in the development of more and more respect for nature, concern about the "beauty and health" accepted. Therefore this study has identified several Chinese herbal medicines, tea, fruits and seeds, such as waste fruit peel, which contains Spilanthes acmella（L.）Murr., Rosa Toxburghii Tratt.F., Hibiscus taiwanensis Hu., Rubusoside, endothelial durian, durian skin after Microwave Extraction of water-extractable manner extracts for antioxidant activity and the effect of whitening filter.As the results showed, after whitening and anti-oxidation experiments, we found that the effect of remove DPPH‧ free radicals and ABTS‧+ free radicals and the content of total phenols were highest extract Rosa Toxburghii Tratt.F.; With pUC 119 DNA and λ-Hind III marker DNA electrophoresis to assess antioxidant ability, Hibiscus taiwanensis Hu. and Rosa Toxburghii Tratt.F. were better; in the inhibition of Tyrosinase, Spilanthes acmella（L.）Murr. was the best. Finally, used the actual experimental results in cosmetic formulations to assess the differences of in vitro test results and the practical application of products, the results showed that the extracts of Rosa Toxburghii Tratt.F. and Hibiscus taiwanensis Hu can be developed to add in cosmetics as an antioxidant (anti-aging) of the active ingredient because of its safety in future, and the extracts of Spilanthes acmella（L.） Murr. are suitable for the development of ingredients for whitening effect.
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Chang, Lung-Pu, and 張瓏蒲. "The Study of Gay Consumer’s Behaviors on Purchasing Male Skin Care Products." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/c693pe.
Full textAbstract:
碩士銘傳大學
傳播管理研究所碩士班
97
Gay consumption becomes a special topic in Taiwan market. Many researches point that gay men are willing to spend much money on consumption they prefer, such as beauty maintenance and treatment, because they don’t have pressures to get married or raise children. This study focuses on gay consumer’s behaviors on purchasing male skin care products and its purposes are to understand the using and purchasing situation and analyze the effects of population variables and lifestyles. Eventually, hoping the final results will be able to present marketing strategies for the vendors in terms of gay marketing. The samples of this research are 208 gay men in Taiwan. The method of sampling is convenient sampling and the study adopts questionnaire method to implement by CDP model of consumer purchase decision as the framework of the study and with AIO lifestyle variables as market segmentation base to describe the characteristics of population statistics. Then the data were analyzed by using SPSS 12 for Windows. Many quantitative methods, including descriptive analysis, reliability analysis, factor analysis, cluster analysis, chi-square analysis, are used to test the hypotheses of this research. According to the results, most of gay men are using the male skin care products and their main information resource are recommendation by friends or relatives, internet and using experiences by themselves, most of whose main purchasing place is drug and cosmetics stores, purchasing price is between 501~1000, purchasing time is between 1~3 months, and prefer good-looking product representative. The results also show that male skin care products’ gay users can be divided into two types through cluster analysis. The first type is those who love to use skin care products and have great interest on keeping fit and social life. The second type is those who are shy and conservative, and they like to enjoy the good taste. The two segments show differences in population variables, consumption behaviors, and purchasing consideration factors.
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WEI-SHAN, KAO, and 高偉珊. "The Influence of Skin Care Products of Advertising Spokespersons on Advertising Effectiveness." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/s37s63.
Full textAbstract:
碩士國立臺北商業大學
國際商務系碩士班
104
The cosmetics market was sustained rapid growth over the past decades. The numerous brands competition is intense. Many enterprises apply various types of marketing tools to attract their consumers and one of the most important marketing strategies is advertising. The spokespersons in advertising are the most commonly used methods. In this study, we choose female as a research object and use convenience sampling and snowball sampling method. To adopt 3×2 design of experiments. This study discusses the type of spokesperson (Dermatologists, Beauty Experts, and Celebrity) and the gender of spokesperson (Male, Female). There were six different advertising situations to explore of advertising effectiveness. As well as join the demographic variable (Age) to analyze. The results use SPSS for data analysis. This study provides managerial implication and offers the suggestions for further research. The results of this study showed that the skin care products which used of different types and different gender of spokesperson were also significant difference on advertising effectiveness. On the other hand, the interaction of type and gender of spokesperson were no significant difference on advertising effectiveness of skin care products. However, the best advertising effectiveness is by the female's celebrity as a spokesperson. While the research object in different ages were no significant differences of advertising effectiveness by different spokesperson.
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Su, Pinhao, and 蘇品豪. "Explore the Needs of Men's Skin Care Products by Means-End Chain Model." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/77956870250390215468.
Full textAbstract:
碩士國立中正大學
企業管理研究所
99
In terms of entertainment or fashion industry and even the publishing industry, have shown that men have started to pay attention from their own "face", skin care is no longer a female or gay patents, cleaning and maintenance of facial skin gradually being male attention. Overview from the market point of view, based on beauty care products maker - L'Oréal Paris’s survey in 2009, women care products market saturation only single-digit growth in recent years; However, the male face Department of skin care products market growth rate as high as 70% starting 2005, and grew to 1.2 billion in 2008. It’s showing that Taiwan's men's skin care products have industry is booming. In order to understand the needs of male consumers really value and which extends from the heart of consumer motivation. This study use "Means-end Chain" theory as the research base, and through the “soft step interviews”, interviewing of 30 people who is 20 to 30 years old and using men's skin care products .And then, this study use “Content Analysis” to summarized the classification and drawn into the Hierarchical Value Map (HVM). Finally, this study makes a few suggestions for men's skin care products manufacturers about the development of future products and the development of marketing strategies: (1) focusing on product safety and quality; (2) the products have to fit in with men's physiological demands; (3) insisting on brand promotion to attract consumer’s attention; (4) cutting into the market by low price strategy.
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Yi-TingWu and 巫宜庭. "Green Innovation Generation Considering Customer Opinion：An Example of Cleaning and Skin Care Products." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/4y345h.
Full textAbstract:
碩士國立成功大學
資源工程學系
103
In recent years, the world has seen an increasing emphasis on green products and green marketing. A good example of this trend can be found in the market for cleaning and skincare products, in which many leading manufacturers manage to take innovative environmental measures to raise the competitiveness of their products in terms of research, development, technology, production, packaging and marketing. Therefore, this study explores the relationship between green innovation and marketing in order to develop a model of innovative measures for the production of green products based on customer needs.
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Lin, Yi-Shao, and 林懿紹. "Development of skin care products for exfoliation from the byproducts of plum processing." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/cezsu2.
Full textAbstract:
碩士國立中興大學
食品暨應用生物科技學系所
107
Abstract Meizi’s scientific name is (Japanese apricot). Meizi is made into several related products as it matures. Of these products, the most important ones are plum concentrated juice and plum vinegar. In the process of making plum concentrated juice, the plum raw material being boiled down to juice will create a great amount of plum leftover. While the plum vinegar, too, will leave lots of de-pulp seeds after being filtered. However, the leftover of these two products still contain much acid activities for further applications. The objectives of this study were to evaluate the acid activities in mei leftover in the hope to develop the exfoliation gels for human body. In this study, we derived mei leftover into three extracts: 1. the leftover of plum concentrated juice, 2. the fermentation liquid of the wet mei leftover, 3. the leftover of plum vinegar being filtered, which is further dried and ground , then extracted by distilled water with different room temperatures. For these three reagents, we tested the total phenol content, DPPH free radicals, and total acid. In the aspect of antioxidation activities, the 100°C water liquid of mei leftover contains the highest phenol concentrations which is 1.049 mg GAEs/g extract , compared with the other two extracts. As to DPPH test, the leftover of plum vinegar being filtered and immersed in water for duration of five days had higher clearance rate up to 64.7%. In regard to the total acid, the leftover of plum vinegar being filtered and immersed in water for three months long was the highest of these three. Making these three reagents into gels, we did the test on human’s hand and foot by a triple skin tester. The indicators of moisture, oil and skin softness were measured Using the detector for observation image to do the comparison the high exfoliating ability of plum gel was found. The result shows the mei leftover contains high acid activities which can be developed as exfoliation gels for human body.
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TSENG, SHU-CHENG, and 曾淑貞. "Discussion on quality control points in the development process of skin care products." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/96dcqe.
Full textAbstract:
碩士正修科技大學
化妝品與時尚彩妝研究所
107
Taiwan's cosmetics and skin care products industry is developing rapidly, there have been more than 1,000 factories in 2017. The Taiwan government has repeatedly revised and formulated new regulations for the cosmetics industry. The purpose is to promote the international competitiveness and strengthen management of this industry. At the same time, these regulations and benchmarks are set as the control points in the cosmetic and skin care product development process and are implemented as the focus of this discussion. Forms used in the manufacturing process are often time-consuming, make the job hard. It is not easy to find the problem from the form when the quality is deviated. This discussion is based on the specifications and benchmarks announced by the Taiwan Food and Drug Administration, the highest authority of Taiwan Cosmetics and Maintenance, and used in with the quality control points most commonly encountered by manufacturers in the production process. And in accordance with the basis of quality management and operation management in part of the production process, in accordance with the spirit of ISO22716:2007 Cosmetics-Good Manufacturing Practices (GMP), the items and corresponding contents in the control points should be follow. Key words: cosmetics development, ISO22716:2007, CNS22716, quality control point, GMP, TFDA
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Chang, Kai-Chu, and 張凱筑. "A Study of Consumers’ Switching Intention between General Skin Care Products and Cosmeceuticals." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/68c8rn.
Full textAbstract:
碩士國立中山大學
企業管理學系研究所
106
With the advance of science and technology, modern humans pay more attention to skin care. People start to put emphasis on using skincare products which are provided with medical effect. Due to the restrictions on the use of cosmeceuticals reduce, cosmeceuticals are no longer limited to postoperative care people. Then, what will brands do to prevent consumers from switching general skin care products to cosmeceuticals? And what if the switching behaviors really happen? In this research, we focus on switching intention of people who use general skin care products. The research is based on push-pull-mooring theory (PPM). Through PPM theory, we can understand the influences of the push of general skin care products, the pull of cosmeceuticals and the mooring effect of using general skin care products on switching intention. In addition, we use push, pull and mooring effect as moderators and discuss their interference effects upon the switching intention. There are 838 valid questionnaires are collected and the hypotheses are tested by regression analysis. The result shows that price perception, product quality, alternative attractiveness, critical mass and habit are important variables to switching behaviors of skin care. Mooring effect causes moderating effect between push and switching intention. Therefore, based on the result, it suggests that the general skin care brands can increase the switching costs and habits of consumers. For example, the brand can develop an exclusive project for all of brand members. So, even if the members shop in the open-shelf store, they can use not only the store’s membership but also the brand’s membership, which means they can get benefits from brand’s membership at the same time. By doing so, customers may have less switching intention from switching general skin care products to cosmeceuticals.
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Yang, Hsiao-Hui, and 楊曉惠. "A Study of Life Style Segmentation of Male Facial Skin Care Products’ Users." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/04905074782361695444.
Full textAbstract:
碩士中原大學
商業設計研究所
94
The male skin care market is on the increase, and there are more and more men starting to use male skin care products. So it becomes important to understand what men want and like when they are buying those products. Therefore, the main purpose of this study is to find out what men concern about when they purchase facial skin care products and their consumption behavior. Moreover, this study uses life style as variable to segment male consumers into different consumption groups. The results show that male facial skin care products’ users can be divided into four types. The first type is those who love to use skin care products and have great interest on them. Besides they are also more fashionable. The second type is sporty guys; they show less desire to use skin care products. The third one are the so-called “social animals“, they love to make friends and want to be in the spotlight among a group of people. So they like to use skin care products to make themselves attractive. The final one is those who are shy and conservative, they don’t show strong need of facial skin care products, all they want is cleaning. The four segments show differences in age and occupation. As for other consumption behavior, the four groups also show great diversities. As regards the overall consumers’ behavior, evidence shows that men emphasize on product efficiency, fitness on complexion and reasonable price. Their main products information resources are their friends or relatives, newspapers, publications, advertisements, and public promotion displays. About main buying channels, men tend to buy skin care products in drug stores, supermarkets and department stores.
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Hsu, Fen Li, and 徐麗棻. "A Study of Female Consumers' Purchase Behavior---Biotech Skin Care Products as Examples." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/60674832191334199625.
Full textAbstract:
碩士國立彰化師範大學
商業教育學系
93
This research is based on population survey in order to acquire the market segmentation and competitive advantages to serve as the purchase decisive factors for biotech skin care products executives, who strategically plan for the market, including marketing mix factors , life style factors and social factors that influencing consumers decision to purchase biotech skin care products. The purpose of this study is as follows: 1. To understand what influencing consumer decision to purchase biotech skin care products with marketing mix factors. 2. To understand what influencing consumer decision to purchase biotech skin care products with life style factors. 3. To understand what influencing consumer decision to purchase biotech skin care products with social factors. 4. According to the result from the Analyst, they have provided suggestions for biotech skin care products marketing for reference. The study of what influence the consumer decision to purchase biotech skin care product are concluded as following: 1. Marketing mix factors has no significant affect on consumer decision to purchase biotech skin care products. 2. Life style factors, on the other hand, have great impact on influencing consumer decision to purchase biotech skin care products. 3. Social factors have partially influencing on consumer decision to purchase biotech skin care products. However, Personal education level and personal salary incomes are positive relations to consumer to purchasing biotech skin care products. Employment has significant affect on consumer decision to purchase biotech skin care products.
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Chen, Ming-lung, and 陳明龍. "A Study of Purchasing Factors and Marketing Strategy of Male Skin Care Products." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/66351777150827818381.
Full textAbstract:
碩士國立高雄大學
國際高階經營管理碩士在職專班(IEMBA)
97
In the recent years,the marketing has fixed the eyes on the male skin care products.Many of famous cosmetic groups focus on the development of the skin care products for men. After year 2000,market of male skin care products has been growing more than 10% every year.From the survey of the department store�瀏 annual sale,36% male lend to go shopping at the department stores,and 8% of them will purchase skin care products.This is also proved that skin care products consunmed by the gentle has been increasing already. To understand the consumer's purchase decision patterns for the male skin care products,this research visits the front-line sales and gets the data of the main factor that male continues the purchase the skin care products. Using the simple analytic percents to confirm its reasonability and collecting 350 questionnaires according to the related references,this study uses the descriptive statistics analysis,factor analysis,cluster analysis and analysis of variance to analyze the consumer of the male skin care products'purchase decision;such as life style,the factor of the purchase decision,the information of the skin care products and the demographic profile of the respondents.The conclusion of this research are as follows: Ⅰ.That male consumers get the information of the skin care products,and are willing to buy the skin care products is also increasing,especially for the one who is tired of the skin care products,and gets the information of the skin care products from the colleagues or friends.The next is from the mass skin care products in the shopping mall. Ⅱ.The life style of the consumer can divide into 3 patterns: Vogue pattern: the one who cares for his out looking and the information of fashion, and he�瀏 easy to buy the unnecessary products because of the marketing strategy. Life-enjoying pattern: the one who cares for life�瀏 quality,and would like to spend money and time to enjoy his life. Pragmatic and modest pattern: the one who is steady and good;cares for inner beauty and his life style is much more punctilious. Ⅲ.To continue purchasing the male skin care products,the valuable factor of the male consumer can divide into three groups: “the pattern of the consumer�瀏 benefit and consciousness�胍ets 59%;“the pattern of the cheap and fine�胍ets 28%;and“the pattern of paying attention to the service and effect�胍ets 13%. Obviously,the consumer who has tried the skin care products before and now understands its function and effect,and then he will turn to the benefit sought.The consumer would like to purchase the other kinds of the skin care products when there�瀏 a discount, sales promotion or the necessity. Ⅳ.The three main factors of the potential consumer caring for male IV V . skin care products are effect,quality and brand.According to this,the male consumer seems not knowing too much about the male skin products㎏,so he simply seeks for the male skin care products which can improve his own skin problem intuitively. ˇ.As a whole,male consumer expects the skin care products can solve his skin problem when he is at the stage of not knowing too much about it (Potential consumer).Through the trial products and the recommends from the trustful colleagues or friends,it can reinforce the male consumer�瀏 purchase willingness.When the male consumer has tried the skin care products,he hopes the price will be cheaper if he needs it again.This also has the rule from the “Vogue pattern�苨f the life style groups. Ⅵ. The company of male skin care products can divide the consumer into two types:“continuous consumer�胊nd “potential consumer��. Through the different life style,using an effective source system and the distribution of the capital�瀏 ratio,the company can reach the consumer group and outstanding achievement with the marketing strategy.
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Wu, Shin-Jui, and 吳欣芮. "Life Cycle Inventory Analysis and Environmental Footprints for Skin- Care and Cosmetic Products." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/39934221468579521563.
Full textAbstract:
碩士國立臺北大學
自然資源與環境管理研究所
103
Along with the concept - life cycle analysis, various environmental footprints and government permits carbon label and green marks are used as indices to boost the value of cosmetic products. This paper focus on calculating the carbon footprint of cosmetic products based on the international standards PAS2050 and ISO14067. In 2008, the Taiwanese government established "Carbon Footprint of Products and Services Guidelines", written on the basis of PAS 2050 and ISO14067 of the United Kingdom Standards Institute. The guidelines cover using the concept of life cycle analysis to calculate carbon emissions for each stage of production and service with the data of scope definition and reduction of carbon dioxide. From 2011, the cosmetics industry has been accredited with PAS2060, a carbon neutral specifications certificate. Because of changes in the global climate, the amount of GHG emissions became very important. Moreover, after the Kyoto Protocol in 1997, the term “carbon footprint” was promoted globally. Until now, the green mark and regulation was very complex which made consumers confused and decreased the reputation of the company. Since 2008 to 2013, the Taiwanese government has been promoting from carbon label to carbon neutral. There is still limited usage in the cosmetics industry, mostly dish washing cleaners. Being a「low-carbon business」means working with suppliers and consumers to reduce emissions across the supply chain. If the corporations would implement this concept to various types of the cosmetics products, exposing the environmental information of products, then consumers would know carbon emissions in each stage of the cosmetic products, and furthermore the industry can cut down costs and improve profits by analyzing every stage’s emissions. Through this process, the value of green products should be enhanced. By life cycle analysis, setting the standards to measure, communicate the life-cycle GHG impacts of goods & services, working with companies directly on test projects and testing carbon reduction label to make the Taiwanese cosmetics new vision.
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Liu, Yi-Ling, and 劉怡怜. "A Study of New Product’s Attributes and customer’s Needs Optimum Adaption-An Example of Male Skin Care Products." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/20432885039998680566.
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碩士大葉大學
事業經營研究所
96
In the era that information changes fast, in order to content customers’ needs, it has become the essential competition advantage condition on the market. In the future, to reach the customers’ needs on products or on the service, develop things accord with potential needs of customer will become one of the important work. This study mainly applies the Kano model to classifying the male skin care prod-ucts attribute. It is to analyze the correlation between the customers’ satisfaction and quality characteristic to users by questionnaire. As the promotion of economy and life, men pay more attention on their skin care. In Europe, a famous tactics of Market Research Company release a information. Esti-mating the market of the global male skin care products in 2008 in advance, the total value will be up to 20 billion dollars. Therefore, the global male skin care products will grow up continuously. The research shows from the questionnaire analysis collecting currently as a re-sult, business offered products attribute and customers’ needs have differences on the market. The findings showed that the characteristic of male skin care products attribute is different from Kano model classification. The result also showed that there’s much correlation between the satisfaction and majority of quality characteristic classification. We hope it will be helpful for the management to be used as references for further im-provement and for future continual studies.
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Lin, Chien-Chih, and 林建志. "The Relationship among Product Spokesperson, Advertising Effect and Purchase Intention-The Case of Skin Care Products for Men." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/7pam94.
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碩士國立高雄應用科技大學
財富與稅務管理系
101
In recent years, the increasing popularity of the use of male skin care makes the increased purchase of skin care products for men year by year. The users of male skin product, and the less are the research objects and to carry on the study of relationship among purchase intention, product spokesperson and the advertising effect. This research issued 360 copies questionnaire and collected 342 copies of effective questionnaire, with 95% effective rate. The data were analyzed by statistics software SPSS and LISREL. The results showed that the product spokesman through advertising effect positively affect purchase intention, but does not directly affect the purchase intention. Therefore, advertising effect is the mediator by variable of purchase intention. The final part represents specific suggestions and limitation in this research.
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Chang, Wen-Hau, and 張文華. "A Study on the Motivation of Purchasing Skin Care Products by the Female Consumers." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/56440963086006977185.
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碩士淡江大學
企業管理學系碩士在職專班
96
Due to the increasing demand of skin care products by the female consumers, the toiletry retailers must compete with others to provide desirable products to satisfy the needs of female consumers. The objectives of this research are to study the motivation of purchasing skin care products by the female consumers and to analyze their purchase factors, purchase behavior accordingly. This research findings will also be the references for toiletry retailers to set up their marketing strategies. This research applies the “Means-End Chains Analysis” which is based on the one-to-one interview method to explore the motivation of each female respondent to purchase skin care products and the correlation with different market segments. Then subject motivation will be analyzed with purchase factors and purchase behavior. This research provided 150 questionnaires and 120 effective ones are obtained. This research indicates that subject motivation can be differentiated into four different groups, namely the “budgetary group”, “prudential and sentimental group”, “mental fulfillment group”, and “efficacy group”. Each motivation group has positive correlations with the purchase factors such as product information, country-of-origin, product quality and efficacy, price, advertisement, promotion, product packing and the purchase behavior such as what types of products to choose from.
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Ching-hao, HUANG, and 黃清豪. "A Study of Persuaive Techniques of Sales --Example of Skin-Care Cosmetic Industry/Products." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/63512973136709942815.
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碩士大葉大學
人力資源暨公共關係學系
94
According to recent ITRI research, the global market for cosmetics is raising up to a $202 billion (USD) industry. ITRI has predicted that this year it should raise to a NT$ 650 hundred million market (PcHome News, 15 Feb 2006). Scholar (T. Brown, 2,004; P. Kotler, 2,003) pointed out, the marketing question is the rhetoric question, and the rhetoric research is a persuasive power. Research question this research is as follows, the sales personnel does affect under the factor in which, can affect the sales personnel to convince the skill? This research picks the questionnaire research method. The survey is done in the northern part of Taiwan. Up until 30th June 2006, we have released 436 questionnaires, 331 of them came back with responses. findings discovery；1) industrial environment- only market configuration and competitive conditions can significantly influence the persuading techniques；2) the proficiency and psychological state of a salesperson greatly affect the persuading techniques；3) the consumer type to the sales personnel's three kinds persuasive techniques off sales, all presents has reveals the influence and the forecast strength.
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Sun, Pin Chun, and 孫秉均. "A study of attitude and purchasing intention to skin care products under different knowledge sharing frame to facial skin examinees." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/42889596096339729001.
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碩士長庚大學
企業管理研究所
97
Negative frame message sharing has been demonstrated effective in health education for the past decade, however few was shown successfully in marketing. Literatures have confirmed the association between changes of attitude and alterations of purchasing intention under either positive or negative frame message sharing in the diversified environment of marketing strategic management. Major goal of the marketing in skin-care products was found to induce demands from positive affection of consumers. However, the negative threats to message receivers were found effective in linking to products demands, especially with the intervention of facial skin examination. The studies of message sharing facilitated information not only valuable in practical applications but also in academic advancements. Skin physiological testing was performed among volunteers with subsequent skin physiology message sharing. The message sharing included comparison with corresponding clusters and descriptions with skin images. Finally, the changes of attitude and purchasing intention under different frames of message sharing were examined. The results have shown that negative frame of message sharing had relatively significant effect on favorable attitude changes to skin-care products than positive frame of message sharing. While, positive frame of message sharing affected more on favorable attitude changes to facial skin physiology. On the other hand, the association between changes of attitude to skin physiology and purchasing intention was higher than the association between alterations of attitude to skin-care and purchasing intention. Negative frame of message sharing was shown more effective in the association between favorable attitude changes and purchasing intention after adjustment of age, professional background, education, and job category. The findings suggested that negative frame of message sharing can be applied to marketing of skin-care products with highly demands of professional consultation. Furthermore, purchasing intention would be induced by professional knowledge sharing and instrumental interventions. For academic advancements, this study reexamined the KAP model and found the negative frame of message sharing being the core for future modifications. The findings give clues for future studies of health education and mass communication.
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Lin, Meng-Chien, and 林孟蒨. "The Influences of Purchasement Intention of Skin Care Products Due to Promotions of Department Store." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/03442429898714472339.
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碩士淡江大學
國際企業學系碩士在職專班
100
As the socio-economic development and improvement of the national standard of living, interpersonal interaction between frequently, people pay more attention to their appearance. Skin care products have become daily necessities in most people’s life. Many consumers decide to purchase skin care products in department stores because of the features of skin care products. However, there are varieties of skin care products and also due to its high alternative; department stores usually offer discount and premium to enhance the purchasing intentions. This research used convenience sampling methods, survey by the consumers who has ever buy skin care products in the department stores. This questionnaire survey including consumer population, consumption motivation, value of products features, and purchased intent, analyze by SPSS 18,and using Chi-square test, Factor Analysis, One Way Analysis of Variance and t-test,etc. as it analyze methods, exploration the relation between skin care products consumers population, consumption motivation, value of products features and sales promotion, also the effect of programmatic and impulsive buying due to promotions and discount margin. The result shows the main reason for male buyer purchase skin care products is to gift, female buyer is more for personal use; however, young people care more about fashion trend and prices. This result also says, people who don’t buy frequently care more about its function; female, single or young people are easily affected by promotions and impulsive buying skin care products.In conclusion, when department store offer big sale, it will attractive more consumers, but no matter its price/ Non-price promotions, moderate/ high discount range, most consumers prefer to plan ahead before they buy it.
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Chiu, Hsiao-han, and 邱曉涵. "The Study of Purchasing Behavior in Selecting Male Facial Skin Care Products From Female Consumers." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/61435278605309307994.
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碩士朝陽科技大學
企業管理系碩士班
97
Beauty is gradually accepted by male now, however there stands barriers when purchasing on male consumers. The aim of this thesis was people focuses on understanding the purchasing behavior of male skin care products in female consumers to expand the market scale of male skin care products. The data of this research was obtained by questionnaire. According to the result of questionnaire, the crosstab analysis was the key factor to analyze the correlation between purchasing behavior and variable in different background. Moreover, the data was systematically analyzed through ANOVA to estimate the variation in people''s background on purchasing motive, source of information and product attribute. The result of this dissertation showed that the consumers of different variation in population background focus their skincare products on essential cleansing and functional products. The main physical purchasing channel was in open-shelf type store such as Watson''s, and the expense was under NTD 1,000.
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Kumykova, Elena, and 伊蓮娜. "The Effects of Attitudes, Subjective Norms, Trial Experience on Purchase Intentions of Skin Care Products." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/72779941800284942580.
Full textAbstract:
碩士國立成功大學
國際管理碩士在職專班
97
The given study examined the relationship among attitudes toward a product, subjective norms, product trial experience, and purchase intentions. First, it was investigated whether high or low attitudes, subjective norms, and product trial experience have an effect on purchase intentions. Then, it was examined whether high or low attitudes and subjective norms exercise an impact on product trial experience. Third, the relationship between each of the research constructs and purchase intentions were investigated, as well as the relationship between attitudes, subjective norms and trial experience. Finally, it was tested whether demographics have an impact on purchase intentions of skin care products. Empirical study showed the existence of an impact of attitudes and trial experience on purchase intentions, as well as that of attitudes and subjective norms on trial experience. There was not found enough evidence that subjective norms are positively related to purchase intentions. Furthermore, when regression analysis was employed to test the research constructs, it was found that attitudes exercise the most significant impact on purchase intentions followed by product trial experience. Besides, when investigating the relationship between attitudes, subjective norms and trial experience, attitudes were again proved to be more important for purchase intentions, than subjective norms. In addition, most of the demographics did not show any significant influence on purchase intentions, except for education factor, where High school students were found to have higher purchase intention than other education groups.
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Drews, Nydia. "A cross-generational study of the positioning of skin care products based on female perceptions." Thesis, 2010. http://hdl.handle.net/10413/10642.
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The Baby Boomer market is a lucrative market, largely ignored by marketers. This fact has attracted much media attention, both in South Africa and abroad. Research conducted by the UCT Unilever Institute of Strategic Marketing and Synovate shows that the mature market often feels marginalised and ignored by the retail, corporate and media worlds (Scher, 2008:Para 7). Furthermore, they feel estranged from marketing communications, disregarded by product developers and dissatisfied with customer service (Mitchell, 2008:Para 10). Hence there is an opportunity for marketers to communicate with this market, by positioning products better in the minds of Baby Boomers.
Positioning as described by Mullins, Walker and Boyd (2008:191) is “both the place a product or brand occupies in customers minds’ relative to their needs and competing products or brands, and to the marketer’s decision-making intended to create such a position”. Thus, positioning has many facets. It relies on consumer perception, segmentation and targeting and selecting attributes which are both important to the target market and distinctive in comparison to competitors. Hence it is important to choose a position which creates a competitive advantage and use this position to guide the development of the marketing strategy, more specifically the marketing mix. Ultimately the marketing mix communicates with the target market and thus potentially influences perception as well as the way consumers position the product.
Generational theory explains how different generations develop different value systems, and the impact that this has on how younger and older people interact with the world around them and with each other (Codrington, 2008:1). Schewe and Meredith (2004:51) explain that, generations experience similar external events during their late adolescent and/or early adulthood years which influence their values, preferences, attitudes and buying behaviour in ways that remain with them over their entire life. Hence, since each generation experiences different events, generations differ and need to be targeted separately and differently from the other generations. As Underwood (2007: 43) stresses since career, consumer, and lifestyle decisions are significantly influenced by generational values and attitudes, all businesses need to be trained in generational marketplace strategy and generational workplace strategy.
One industry which seems to have recognised the attractiveness of the lucrative Baby Boomer market and recognised the necessity for targeting this generation using an approach which has been customised, is the skin care industry as many facial care products are specifically developed and targeted at the ages which make up the Baby Boomer Generation. Thus, this research investigates the positions occupied by skin care brands based on the perceptions of three generations of females, namely the Baby Boomers, Generation X and Generation Y. The research focuses on determining if there are differences amongst the generations and whether Baby Boomers feel marginalised by the facial care industry. Consequently the literature review focuses on positioning, generational theory and how it affects marketing strategy as well as the current state of the facial care industry.
A triangulation methodology was implemented to conduct the research. The triangulation methodology combines qualitative and quantitative data (Banister et al., 1994, cited in Holzhausen, 2001: Para 28) and for the purpose of this research the methods were used sequentially, collecting qualitative data before the quantitative data. One of the biggest advantages of using qualitative and quantitative research is that the styles have complimentary strengths, and as a result research that uses both methods tends to be more comprehensive (Neuman, 2006:150). First three focus group sessions were conducted to gather qualitative data, each focus group representing one of the three generations central to this study. The participants were selected using a snowball sampling method which is a non-probability sampling technique where an initial group of
respondents identify others who belong to the target group and subsequent respondents are selected based on referrals (Malhorta, Hall, Shaw and Oppenheimer, 2008:274). This initial group was selected purposively to ensure all race groups were included and to attempt to ensure representivity. A mall-intercept method was used to collect quantitative data, where respondents were selected using convenience sampling.
The findings were presented and briefly discussed. This was followed by an in-depth discussion of each of the research objectives, which enabled conclusions to be drawn. It was found that in terms of the attributes which are most important when choosing facial care, Boomers most important attributes differed from the other two generations. Boomers look for facial care products which last all day, have effective moisturising capabilities and make skin soft and smooth. The perceptual maps showed that based on the perception of Baby Boomers, Clinique held the most favourable position. In addition this research identified that Boomers are more sceptical of advertising than the other two generations and generally rated the various media vehicles as less effective than both Xers and Yers did.
Finally a number of recommendations were made, these included recommendations as to how the generations differed and how marketers could ensure they target the specific generations and capture their attention. It also included brand specific recommendations, focussing on ways each brand could improve their positioning. Since the study found that females from the three generations central to this study do differ and place importance on different attributes the main recommendation is that each brand needs to ensure their marketing efforts are focused on the generation they wish to target and that they base their positioning on an attribute which is important to the target customers and which will allow customers to differentiate the brand from competitor brands.Thesis (M.Com.)-University of KwaZulu-Natal, Pietermaritzburg, 2010.
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Cheng, Kai-Hsiang, and 張凱翔. "Research of Loyalty by Skin Care Products of Biotechnology Pluralism in HS Unite Medical Group." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/qv4st9.
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碩士開南大學
商學院碩士在職專班
104
Nowadays, the conscious of fashion dressing and cosmetic appearance has raised, and not only women, but also men have begun to care for their appearance. Cosmetic user's purpose is to make themselves look healthier and younger. In an array of cosmetic commodities, consumers have to choice in many commodities. Therefore, understanding the use loyalty of the consumer can help firm in decision-making of marketing. In our study, conducted through questionnaires in subjects from July 16, 2015 to Oct 15, 2015, 407 questionnaires were collected, 355 valid questionnaires, the effective rate are 87.2%. Our study found that consumer does not influence from its education, age, area of residence or the price of their skin care product and lead consumer to not focus on their user loyalty. The conclusion of our study has proposed two ways to contact with the customer. The first one is to hold some workshop or experience briefings. The second is to engage social network, because consumers will often collect some information from the internet when they are going to buy any kind of products.
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LEE, JIA-YU, and 李佳豫. "The purchase decision considering blogger credility and article authenticity-A case of skin care products." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/qsaq58.
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碩士中國文化大學
全球品牌與行銷碩士在職學位學程
105
As the rise and popularity of Internet, the information collection behavior that consumers extensively search people’s consumption experience in purchase process can also be made through convenience Internet. The impact of personal consumption experience sharing has been extended from individual to other consumers by network, so the products evaluation and recommendation online become the important reference for consumers before purchasing. Based on online blogger credibility and the authenticity of the articles, this paper discusses the consumer’s purchasing decision when they are influenced by electronic word-of-mouth (eWoM) and the interference effect between product information included in eWoM articles and purchasing decision. By Institute for Information Industry research, women prefer to search care product information online, therefore, care product is selected as objective product in this study. Online questionnaires were designed for data collection, and totally 203 valid samples were collected to verified hypothesis. The experiment result is that eWoM and the purchase willing of consumers has positive correlation,The product knowledge accumulated by browsing the eWoM for consumers will also affect the subjective judgement to credibility of word-of-mouth and the final purchasing decision
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Lin, Ke-Yu, and 林珂聿. "The Changes Of Self-Concept and Life Style In Males After Using Skin Care Products." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/62715022982627335945.
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碩士國立中正大學
企業管理系行銷管理研究所
104
“Face-saving” is not the patent for women anymore. Nowadays, men pursue not only their interior but also appearance. In the past, men reject and avoid to use skin care; however, the concept of purchasing and using skin care is more and more popular for men. Besides, the popular condition can be observed in life. For consumers, the important facts of purchasing behavior are not only the effect but also the symbol of products. Obviously, using skin care can help consumers to improve or change appearance. Since self-concept is one factors of influencing purchasing behavior, whether it would be influenced by using skin care products? What’s more, there is a big difference between male consumers; in other words, they have different feelings after using. Hence, are there any changes on self-concept and life style? However, there are some researches which only focused on purchase intention and purchasing behavior in the past. Few of research focus on the issue about after using. Thus, I focus on the changes of self-concept and life style in males after using skin care products. Through the literary reviews and purposing sampling, the study choose the 20-30 years old men who use facial advanced skin care products. The study use semi-structured interview to interview 12 men. The structure of this study is based on the structure of self-concept and life style. The result of self-concept changes can be divided into 3 types which are strengthened, natural, and stable. Strengthened and natural customers have positive attitude on effect of products; furthermore, they have obvious changes on self-concept. On the other hand, stable customers don’t have positive attitude on products effect like other two types. Therefore, they don’t have obvious difference after using. In addition, customers have different changes on life style after using products. For example, the shopping place, the products, the relationships, the attention on marketing activity, and the opinion of skin care. Based on the results, the study give advice of products position, products benefit, promotion appeal and follow-up studies.
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Wu, Ya-Fen, and 吳雅雰. "The Influence of Perceived Risk on Consumers’Purchase Intentions to Online Buying Behavior for Skin Care Products." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/87689253328457765399.
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碩士國立交通大學
經營管理研究所
99
Because of the omnipresent Internet ,the information can be passed quickly without any obstruction. There is a new way to online shop.This new type of online shopping provides infinite business opportunities. This study will investigate the key factors which affect consumers＇purchase behavior and the influence of perceived risk on consumers＇ purchase intentions. This study uses online questionnaires to collect data.There are six variables to describe the characteristics and behaviors of consumers:product properties,purchase motives,sources of information,perceived risk,online-shopping and purchase intentions variables.Factor analysis,Chi-Square Test,One Way ANOVA analysis and Regression analysis will be used in this study. The results of the study are as following.The consumers are significantly different in product properties,purchase motives,sources of information,perceived risk,online-shopping and purchase intentions variables.The performance risk,physical risk and financial risk have negative effects on consumers＇ purchase intensions.Moreover,the most influential risk of perceived risk is physical risk,then performance risk and financial risk. Finally,this study provides some marketing recommendations for future research.
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Yu, Chiao-Yin, and 于巧吟. "Free sample promotion, lifestyles, perceived value and brand switching: An empirical study on skin care products." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/h352sa.
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碩士聖約翰科技大學
企業管理系碩士班
101
Today there are many studies that explore the promotional activities, but few for free sample promotion. In particular, many companies are selling skin care products to attract consumers with free samples, but few really know the effects. So in this study, taking skin care products as an example, it focuses the relationship between perceived value of the product and intention to brand switching, after tryout under different free sample promotions and different lifestyles of consumers. Through 176 responds of a survey and SPSS for analysis, the results of the study: 1.Compared to types of free sample promotions, lifestyles of consumer influence more on perceived value of the product. 2.After tryout, it is difficult to improve price perceived value and quality satisfaction perceived value for stand-alone consumers. 3.After tryout, balanced consumers are easier to generate social perceived value. 4.For skin care products, consumers are mainly influenced by the quality satisfaction perceived value and social perceived value.
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YANG, SZU-HAN, and 楊斯涵. "Relationships among Relational Aesthetics of Service Personnel of Skin Care Products, Service Climate and Customer Satisfaction." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/f9f567.
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碩士國立臺北大學
企業管理學系
106
Aesthetics is a human nature. With the increase in the standard of living of the general public, consumers have begun to pursue aesthetically pleasing lives and experiences. The demand for beauty has also continued to increase, and skin care products have become an indispensable necessity for most people's daily lives. With a wide range of products and various kinds of publicity, if you want to stand out in a highly competitive market, the "service" of service personnel becomes even more important. Therefore, the purpose of this study was to try to understand the relationship between the relationship aesthetics of the skin care products service personnel and the service climate and customer satisfaction. The respondents who had experience with the skin care products service personnel were interviewed and distributed on paper. A total of 450 valid questionnaires were collected. Through the factor analysis, the relationship aesthetics of the skin care products service personnel was divided into the current service and after-sales service. The service climate is divided into environment perception climate and innovation climate. The customer satisfaction is divided into service staff satisfaction and overall brand satisfaction. The analysis of SPSS stratification and Amos shows that the relational aesthetics of the skin care product service staff is satisfactory to the customer. All have significant and positive correlations. The service climate also shows a significant positive correlation with customer satisfaction. Some of the interference effects only improve the climate of innovation and have an interfering effect on the relationship between after-sales service and overall brand satisfaction. Service climate is also a service for skin care products. The relationship between personnel aesthetics and customer satisfaction has some mediating effects. This study expects the result of the aesthetics of the relationship between the skin care service personnel and the service personnel of the future skin care products brand to provide higher quality services to customer needs when providing services.
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Tan, Jen Beatrice, and 陳白雪. "Business plan: zero-waste refillery chain store for natural bath & skin care products in Asia." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/yjexw3.
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碩士國立政治大學
國際經營管理英語碩士學位學程(IMBA)
106
A huge portion of waste that is contributing to the exponential growth of garbage cramming our landfills come from single-use plastic tubes and bottles used to package bath and skincare products. Plastic pollution is amongst the world’s biggest environmental issues that we are only now beginning to address. Pioneers in the movement against the haphazard use of plastic are slowly gaining momentum with zero-waste initiatives from which the concept of selling products without their plastic packaging is born. An equally alarming concern in the bath and skin care industry is the use of toxic chemical ingredients in most commercial products which have proven to harm not only our skin but also our health. In this regard, international agencies are helping consumers determine toxin-free, natural alternatives through labelling and certification. Aiming to be at the forefront of the zero-waste movement in Asia, this business plan looks into the feasibility of establishing STOR, a refillery-concept chain store for natural bath and skin care products. Doing away with the intrusion and waste of branded single-use packaging, STOR intends to operate by making use of large dispensaries from which consumers are able to fill and refill their own containers with all-natural products from an array of options produced only with nature’s best botanicals.