Academic literature on the topic 'Skincare products'
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Journal articles on the topic "Skincare products"
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Chin, Jacky, Bernard Jiang, Ilma Mufidah, Satria Persada, and Bustanul Noer. "The Investigation of Consumers’ Behavior Intention in Using Green Skincare Products: A Pro-Environmental Behavior Model Approach." Sustainability 10, no. 11 (October 28, 2018): 3922. http://dx.doi.org/10.3390/su10113922.
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Increasing environmental awareness among societies is motivating consumers to use green cosmetic products. Green skincare products are the fastest growing sector in the worldwide market compared with other green cosmetic products. However, compared with general cosmetic products, the market share of green cosmetic products in Indonesia is relatively low. The present research investigated consumers’ purchasing intentions toward green skincare products in Indonesia using the pro-environmental reasoned action (PERA) model. A total of 251 female consumers participated in this study. Structural equation modeling was conducted to reveal the relationships between the five factors in the PERA model. The results indicated that perceived authority support (PAS) has a positive effect on perceived environmental concern (PEC). PAS and PEC have positive effects on attitude (AT) and subjective norms (SN), and AT and SN have positive effects on behavioral intention (BI) to purchase green skincare products, with the key factor being attitude. The PERA model was able to describe 62.6% of the BI to purchase green skincare products. Green skincare companies are recommended to produce more green skincare products and market the products by involving public figures and emphasizing the green attributes. Furthermore, we recommend that green skincare companies produce quality and sustainable products using quality processes, and be involved in pro-environmental activity to increase consumer attention to the green skincare products.
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Al Mamun, Abdullah, Noorshella Che Nawi, Naeem Hayat, and Noor Raihani Binti Zainol. "Predicting the Purchase Intention and Behaviour towards Green Skincare Products among Malaysian Consumers." Sustainability 12, no. 24 (December 21, 2020): 10663. http://dx.doi.org/10.3390/su122410663.
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This study examined the effect of environmental concern, attitude, subjective norm, perceived behavioural control, and availability on the intention to purchase green skincare products and the effect of purchase intention on the purchase of green skincare products among Malaysian consumers. By performing multi-group analysis (MGA), this study assessed the difference in each association across gender and education groups. A cross-sectional design was adopted in this study to gather quantitative data from 300 respondents in Malaysia via online survey. The study outcomes revealed that environmental concern and attitude towards green skincare products displayed a significant effect on the intention among Malaysians to purchase green skincare products. Purchase intention exhibited a significantly positive effect on the purchase of green skincare products among Malaysian consumers. Further, purchase intention mediated the effect of environmental concern and attitude on the purchase of green skincare products. The MGA outputs revealed that the effect of environmental concern on purchase intention among respondents with a bachelor’s degree or equivalent was significantly higher than those who held a diploma or technical school certificate. Meanwhile, the effect of subjective norms on purchase intention among respondents with a bachelor’s degree or equivalent was significantly lower than those with a diploma or technical school certificate. Next, the effect of availability on purchase intention, as well as the effect of purchase intention on the purchase of green skincare products among male respondents was significantly higher than female respondents. In order to promote the mass adoption of green skincare products among Malaysians, related promotional activities should emphasize the environmental aspects of using green products, in comparison to using conventional skincare products.
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Jones, Menna Lloyd. "Personal hygiene 3.3: skincare products." British Journal of Healthcare Assistants 8, no. 9 (September 2, 2014): 436–38. http://dx.doi.org/10.12968/bjha.2014.8.9.436.
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Qoniatin, Uun Itsna. "ATTITUDE TOWARDS HALAL PRODUCTS: ANTESENDEN AND ITS CONSEQUENCES (Empirical Studies on Consumers of Halal Beauty Products in Pati)." International Journal of Islamic Business Ethics 3, no. 2 (September 3, 2018): 483. http://dx.doi.org/10.30659/ijibe.3.2.483-495.
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This research is motivated by the increase of cosmetic business (skin care) halal very rapidly. This can be seen from the many brands of halal skin care in companies that stand in Indonesia, especially in the city of Pati, among others: Tamara Skincare, Julie Skincare, Alzena Skincare, Derma Skincare, Vz Skincare, Sifra Skincare, Corpoderma and many more. The phenomenon of increasing consumer of halal beauty products at skin care clinic proves consumers are more religious in behaving to run as a Muslim, but in fact there are many cases that occur caused by the content of harmful substances in cosmetics that result in many skin diseases. By looking at the existing problems, this research is aimed to analyze how to improve consumer buying intention on kosher beauty cosmetics in Pati Regency through Religiusitas, Dimension of Ideology, Ritualistic, Intellectual, Experience, Consequences and Attitudes toward Halal Products. This research was conducted on consumers of halal beauty products in Pati City involving 200 respondents. The� sampling technique used in this research is purposive sampling. Tests in this study using SPSS 16.0. The result showed that the variables of Religiusity, Ideology, Ritualistic, Intellectual, Experience have positive effect toward attitude toward halal product, consequence variable have negative effect toward attitude toward halal product, variability of religiosity have positive effect on buying intention, and attitude toward halal product have positive effect to halal products.Keywords : Religiosity, deological Dimension, Ritualistic Dimension, Intellectual Dimension, ExperienceDimension, Consequence Dimension, Attitudes toward Halal Products, Intention to Buy.
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Kusuma, Aryanti Muhtar, Maulida Ainul Hikmah, and Aufarul Marom. "Pengaruh Islamic Branding, Kualitas Produk, dan Lifestyle terhadap Minat Pembelian Produk Skincare pada Generasi Millenial di Kabupaten Kudus." BISNIS : Jurnal Bisnis dan Manajemen Islam 8, no. 2 (December 30, 2020): 289. http://dx.doi.org/10.21043/bisnis.v8i2.9165.
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<p>Skincare products become one of beauty products need for increasing beauty and facial health. Needs in fulfiling facial care including economic treatment change on Millenial Generation. Bassed on fenomenon, this research is aimed to know islamic branding, product quality, and lifestyle to interest of skincare product purchase to Millenial Generation in Kudus Regency. Analysing methode use is kuantitatife research with multiple linier regression technique using SPSS’16. Sampling used is non probability sampling and purposive sampling. Research result shows that Islamic branding has signifcant influence to purchase of skincare product, products quality have signifcant influence to purchase of skincare product, and lifestyle has signifcant influence to purchase of skincare products.<em></em></p><em></em><em></em>
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Rais, Burhanudin, Suhardi Suhardi, and Rr Putri Intan Permata Sari. "Critical Discourse Analysis of Additional Information in Skincare Products." Eralingua: Jurnal Pendidikan Bahasa Asing dan Sastra 4, no. 1 (March 1, 2020): 89. http://dx.doi.org/10.26858/eralingua.v4i1.12519.
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Research that analyses critically on claims and additional information on a skincare product is a research that bring the novelty in critical discourse analysis, because the previous study focused on the advertisement or the packaging. Although most skincare products apply this method (using claims and additional information), researchers focus on one of the branded skincare products; Pond’s. The main reason is; this product is already widely known and used by the people in Indonesia. Trough critical discourse analysis model from van Dijk, the researchers discuss three dimensions (text, social cognition and social context) in claims and additional information in some products from Pond’s. There are seven Pond’s products as the data in this study. Besides, researchers used additional data in the form of a survey to five skincare products users. The results of the analysis are; (1) on the text dimension, the general aim is to attract the consumers to choose Pond’s as their skincare products. (2) In social cognition, company show marketing techniques that try to obscure the facts in additional information by using small and separated text. (3) In the social context, the influence of consumers who are easily attracted to a product because of the interesting slogan text makes Pond’s use the hyperbole language
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Hsia, Chih-Hsien, Ting-Yu Lin, Jhe-Li Lin, Heri Prasetyo, Shih-Lun Chen, and Hsien-Wei Tseng. "System for Recommending Facial Skincare Products." Sensors and Materials 32, no. 10 (October 9, 2020): 3235. http://dx.doi.org/10.18494/sam.2020.2862.
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정욱선 and Jung-won Kim. "A Differences in Consumer Preference for Skincare Products by Skincare Salon Type." Journal of Investigative Cosmetology 14, no. 2 (June 2018): 245–56. http://dx.doi.org/10.15810/jic.2018.14.2.012.
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Hasena, Camelia, and Eko Sakapurnama. "Leveraging Electronic Word of Mouth on TikTok: Somethinc Skin Care Product Innovation to Increase Consumer Purchase Intention." Hasanuddin Economics and Business Review 5, no. 1 (June 28, 2021): 19. http://dx.doi.org/10.26487/hebr.v5i1.2746.
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Social Media platform continually assisting industry as a media promoter for its customer. This study aims to determine how the influence of electronic word of mouth on TikTok on purchase intention of Somethinc skincare products through brand image. This study uses a quantitative approach with data collected using a survey method. The research instrument used a questionnaire distributed via google form. The number of samples in this study were 100 respondents who were TikTok users, knew about and had never bought Somethinc skincare products. The analysis technique used in this research is simple linear regression using SPSS version 22 and single test using an online calculator. The results of this study indicate that the four hypotheses of this study are accepted. It was concluded that there was an influence between e-WOM on TikTok on purchase intention of Somethinc skincare products, the influence between e-WOM on TikTok on Somethinc's brand image, the influence between Somethinc brand image on purchase intention of Somethinc skincare product, and influence between Electronic word of mouth on TikTok. towards purchase intention of Somethinc skincare products through brand image.
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Meng, Hong, Weixuan Lin, Yinmao Dong, Li Li, Fan Yi, Qingyang Meng, Yue Li, and Yifan He. "Statistical analysis of age-related skin parameters." Technology and Health Care 29 (March 25, 2021): 65–76. http://dx.doi.org/10.3233/thc-218007.
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BACKGROUND: Due to the increasing interest in human anti-aging, demand for a higher quality of life, and technological advancement, the development of anti-aging skincare has great market prospects. Most cosmetic companies develop products driven by the market or focus on the mechanism of action of substances and the behavior of skin; however, little research utilizes skin parameters and large data methodology to develop skincare products. OBJECTIVE: To instruct consumers to purchase skincare products and to guide skincare research toward the development of customer-targeted products. METHODS: A total of 815 Chinese subjects (83 male; 732 female) from five different cities were included. We measured 14 indices in each subject, including moisture, transepidermal water loss (TEWL), and sebum levels. We performed multiple regression analysis to understand the relationship between skin indices and aging; a novel approach is shown using the R software. RESULTS: The exact age at which changes in each skin index occurred could be demonstrated by this method of analysis: 39, 38, 48, 46, and 56 years old with respect to the L value, Melanin, Rt, Rm, and Rz, respectively. CONCLUSION: With the use of statistical analysis, consumers can be more efficiently targeted and choose suitable products considering particular skin parameter changing points; thus, skincare companies will not only meet customer requirements but also better control budgets.
Dissertations / Theses on the topic "Skincare products"
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Pourmohammadi-Najafabadi, Payman. "Branding of OTC and skincare products : a behavioural psychology approach." Thesis, Durham University, 2015. http://etheses.dur.ac.uk/10982/.
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One of the main reasons for the failure of branding activities, is that marketers and brand managers consider branding as an input activity or as "something done to the consumer." It is argued in this thesis that consumers actively participate in this practice by evaluating branding efforts and in many cases they do not associate branding endeavours with product category. This thesis is attempting to explore consumer behaviour toward branding and discover variables that could be used to explain the role and contribution of consumers in branding activities. Two main reasons have been introduced in this thesis to explain the characteristics of consumer contribution in branding endeavours. First, the consumer side of brands and second, the situational variables in a purchase and consumption environment. The consumer side of the brand consists of three main factors: firstly, what customers expect from the brand per se, independent from the product; secondly, the extent to which the brand is considered by customers and finally, their consideration of the relationship between product and brand. The Behavioural Perspective Model (BPM), introduced by Foxall (1997), is applied in this research to explore both situational variables and the consumer's side of the brand. This behaviouristic approach to consumer research considers setting and learning history as twodeterminants of consumer behaviour. Involvement has been used for quantifying learning history and it is argued that to a very high extent involvement could be considered as the same as learning history in BPM. Three different methodologies have been used in this research to investigate the aforementioned variables using a case study of skincare and OTC products in Iran. Interviews, focus groups and questionnaires have been applied to explore the aforementioned variables and any potential relationships among them. The results show that brand image is the main situational variable in these two groups of products. For OTC products the dominant expected brand image is functional; in skincare products, although some level of symbolic brand image is expected, the brand image is mainly functional. The variables introduced in this thesis could be used as a framework for brand managers when deciding how to prioritise their efforts. More importantly, they could use this information for choosing the right brand image based on the type of consumer involvement.
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Phuengsuktechasit, Phatnaree, and Pavinee Buaman. "Influence of Country of Origin on Thai consumer attitude and purchase intention toward skincare products." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12595.
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Andersson, Edith, Matilda Andersson, and Sofie Rehnström. "Hey girl, what are your motives? : Exploring the purchase behavior motives of Swedish females when consuming high-end beauty and skincare products and the effects of online personalized advertising." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48646.
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Background: As retailing moves towards online shopping the number of online purchases have increased substantially over the last year in Sweden (Klarna Bank AB, 2019). The industry of high-end beauty and skincare products has experienced growth in 2019 (PostNord, 2019), which is of interest to investigate. There lies importance for firms in retrieving knowledge of how the target market thinks and reacts. This research allows for a deeper understanding of the motivations of consumer behavior, which will be of high value for retailers and marketers when further operating in 2020 and entering 2021. Problem discussion: There is a growing body of literature that examines the motivations of consumer behavior, however, identified gaps have yet to accumulate. Even if online personalized advertising (OPA) is increasingly being used by retailers worldwide, its influence on Swedish females remains unexplored. This exploratory study was undertaken in response to the demand in Sweden and it attempts to draw meaningful connections between consumer response to OPA as well as the value motives explaining consumption behaviors. Purpose: In order to fill gaps in previous literature, this research sought to build a theory, which will make meaningful sense of observations on Swedish females in the age group 18-35-year-old’s purchase behavior. More specifically, the research will create an understanding of how OPA influences Swedish females, and what values motivate the female consumer when completing a purchase of high-end beauty and skincare products, with and without respect to the influence of OPA. Method: A qualitative approach with semi-structured in-depth interviews with 19 Swedish female participants in the age group 18-35 were conducted. The general analytical procedure for analyzing the collected data was used, and the data was further compared with previous literature. Results: This research indicates that participants declare empathy and hedonic values to influence the completion of purchase. Within the category of empathy values, security is a key value when shopping online. When exposed to OPA, the values of being well-respected and self-respect were added to the explanation for consumer motives of purchases of high-end beauty and skincare products online.
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Pereira, Rita Geraldes Lucas Conde. "Launching a new selective skincare brand in Asia and Europe." reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/10791.
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O mercado de beleza é extremamente competitivo, tendo uma facturação de 145 biliões € em todo o mundo e registando uma taxa de 4% de crescimento anual. O mercado da beleza inclui os cuidados com o cabelo, rosto, maquilhagem, perfumes, higiene e cosmética oral. A Uniqcosmet é uma empresa que opera na indústria da beleza desde 2011. Apesar do seu foco estar relacionado com consultoria e marketing, um novo projecto nasceu: lançar uma nova marca que opere no mercado seletivo, com um posicionamento internacional no segmento de cuidados com o rosto, em particular, no mercado de produtos naturais. Nesse sentido, o objetivo do estudo é de identificar se existe espaço ou não, para uma nova marca de beleza seletiva, e posteriormente, aferir qual a melhor forma de lançar esta marca posicionando-a num mercado extremamente competitivo. Assim sendo, primeiramente, foi realizado um estudo focado nos diversos países da Europa e da Ásia. De seguida foi feita uma análise da concorrência, no sentido de perceber qual o melhor posicionamento a adotar. Para além desta análise, o comportamento do consumidor foi também alvo de pesquisa, seguido de uma análise ao potencial das azeitonas e azeite de oliva como ingrediente base. De seguida, as regiões de Portugal e Espanha como território geográfico das marcas também foram analisadas. Finalmente, dois diferentes conceitos de marca foram apresentados e apoiados por toda a fase de pesquisa. Como conclusões, descobriu-se que a Europa e Ásia Pacífico são as duas regiões mais promissoras para novas marcas de cuidados com o rosto operando no mercado seletivo. Foi também descoberto o potencial e importância das marcas conceptuais, e que as azeitonas e azeite de oliva têm enormes benefícios para a pele e uma grande aceitação por parte dos consumidores.
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Dai, Bo. "Saving Face: A Cross-Cultural Investigation of Retail Patronage in Consumers' Skincare Purchase Decisions." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc804894/.
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The skincare sector is among the fastest growing consumer branded products, boasting unprecedented growth rates in emerging markets, as well as steady growth in developed and post-developed markets. Yet, a more relevant question to marketers of branded skincare products is what factors influence consumers’ decisions about where to buy such products, and whether or not to spread positive word-of-mouth (WOM) about products and store preferences. Sirgy’s (1982, 1985) self-congruence theory postulates that the greater the match between a consumer’s self-image and the image of a retailer’s typical patron, the greater the likelihood that the consumer will prefer and patronize that retailer. However, a review of the literature on self-image congruence shows a lack of consensus with respect to: 1) the effect of self-image congruence on retail patronage, and 2) the relative strength of the four dimensions (i.e., actual/ideal self- and social/ideal social self-image) of self-image congruence on consumer preferences and choices (e.g., Ibrahim & Najjar, 2008; Kang, Tang, Lee, & Bosselma, 2012). Further, Sirgy, Grewal, and Mangleburg (2000) suggested that the more a consumer matches a retailer’s store attributes with those of an ideal store, the more likely the consumer will prefer and patronize the retailer. Thus, an integrative model (Sirgy et al., 2000) that captures the effects of retail environment and self-image congruence on retail patronage served as the theoretical foundation of this study. The purpose of this study was to examine interactively the effects of retail environment and self-image congruence on retail shopping experience and patronage behavior of Generation Y-aged (Gen Y) consumers with respect to skincare products (i.e., a sub-sector of cosmetics). Primary data were collected through online surveys from 336 American and 325 Chinese Gen Y consumers. Structural Equation Modeling (SEM) was used to test the hypothesized relationships between self-image congruence, functional congruence, retail shopping experience, and retail patronage behavior. The findings indicate that, across the two sample groups examined, both self-image and functional congruence are related positively to Gen Y consumers’ intentions to spread positive WOM about products and store preferences. In addition, functional, but not self-image congruence, is related positively to purchase intentions across the two groups. Importantly, shopping experience, including satisfaction and pleasure, mediates the relationships between self-image, functional congruence, and retail patronage. Finally, the results of multi-group comparisons show that culture moderates the relative strength of the effect of different dimensions of self-image congruence on Gen Y consumers’ evaluations of retail store attributes and their likelihood to disseminate positive WOM. Specifically, the social-domain of image congruence (e.g., how others see me) had a greater influence on WOM for consumers from a collectivistic culture than it did for those from an individualistic culture. In contrast, the self-domain of image congruence (e.g., how I see myself) had a greater effect on Gen Y consumers’ evaluations of store attributes among those from an individualistic culture than it did for those from a collectivistic culture. This study makes three major contributions to the literature. First, the findings confirm the role of self-image and functional congruence on retail shopping experience and patronage behavior. Second, by using two sample groups from vastly different cultures, the study cross-validates the integrative conceptual model that explains consumers’ retail patronage. Finally, the findings add depth to the original self-image congruence theory by identifying conditions in which the relative strength of the relationships differ.
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Pham, Phong Lan. "Cultural influences and non-conspicuous consumption : the case of high-end or luxury skincare brands in Vietnam." Thesis, Paris 1, 2015. http://www.theses.fr/2015PA010065.
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Le Vietnam est un marché très potentiel pour les marques de soin de la peau. Dans le prémium segment, les produits importés prennent la part totale du marché avec une croissance annuelle de 18 à 35 % dans ces dernières années 2010-2014 (Euromonitor 2015). Dans ce secteur, le seul terme commun utilise ‘mỹ phẩm cao cấp’ (prémium cosmétique) implique les marques de luxe (ex : Clinique, Estée Lauder, Lancôme, Sisley, Shiseido, SKII, Menard, Ohui…) et les marque non-luxe mais haut de gamme (ex : Vichy, Dr.Spiller, Swissline, Dermalogica, Tenamid…). Jusqu’à maintenant, le segment de luxe a bien été abordé, pourtant le segment de haut de gamme ne fait pas encore l’attention des chercheurs. A côté, les vietnamiens par tradition mènent une vie simple et modeste, ce qui est à l’encontre du phénomène de consommation ostentatoire des produits de luxe qui a été largement discuté dans les pays émergeants. Par conséquent, les influences culturelles au marché Vietnamien devrait être revisité dans cette thèse. Alors, comment les consommateurs vietnamiens perçoivent les produits de soin de la peau de luxe et ceux de haut de gamme ? Pourquoi ils choisissent les produits de luxe et pour quoi ils choisissent les produits de haut de gamme ? Quelles sont les facteurs culturels qui influence leur choix ? Cette thèse est pour but de répondre à ces questions tout en générant des implications managériales et académiques importantes pour le marché vietnamien. Dans la partie théorique, cette thèse approche les trois axes théoriques comme les concepts de luxe et de haut-de-gamme, les consommateurs, et les influences culturelles avec des spécificités du marché vietnamien. La partie empirique de cette thèse contient 5 études qualitatives (les records audio spontanés, les discussions en groupe, l’enquête sur le prix de vente, la collection des photos et les entretiens individuels). Les résultats de la revue de littérature et des analyses des données confirment 7 propositions de recherche : [...] Cette thèse contribue à rafraîchir les connaissances sur une économie émergente et en transition tel est le Vietnam. Elle aide les managers à avoir une stratégie dynamique sur la segmentation des produits prémiums (luxe vis-à-vis haut-de-gamme) ainsi que de prendre conscience de la potentialité des consommateurs traditionnels non-ostentatoires Vietnamiens. Elle donne aussi une suggestion aux chercheurs d’étudier une nouvelle perception des marques de luxe et de haut de gamme dans les marchés émergents ; ainsi l’attention sur le pays d’origine devrait être donnée non seulement aux pays de l’Ouest (développés) mais aux aussi autres pays couronnés de succès actuellement comme la Corée du Sud dans les études du marché vietnamienVietnam is a promising market for skincare brands. In premium segment, foreign imported products take the total share with an annual sales increase of 18 to 35 % during the last period 2010-2014 (Euromonitor 2015). Though vietnamese consumers have one common term for this segment as ‘mỹ phẩm cao cấp’ (premium cosmetics), it includes in fact luxury brands (eg : Clinique, Estee Lauder, Lancôme, Sisley, Shiseido, SKII, Menard, Ohui…) and non-luxury but high-end brands (eg: Vichy, Dr.Spiller, Swissline, Dermalogica, Tenamid…). Researchers so far have approached luxury segment but not yet adequately paid attention on the non-luxury but high-end segment in Vietnam. Besides, vietnamese people by culture appraised simplicity and modesty in actual life ; this is contrary to a phenomenon of conspicuous luxury consumption that has been heavily discussed by researchers in emerging economies so far. As such, existent and new cultural trends in Vietnam also is to be revisited in this thesis. So, how vietnamese consumers perceived luxury and high-end skincare brand products ? Why they choose luxury brands and why they choose high-end brand ? Which cultural factors influence their consumption choice ? This thesis is for an aim to find answers to these questions in enabling important managerial and academic implications for the vietnamese market.In theoretical part, this thesis approaches in three axes as luxury and high-end brand concepts, consumers, and cultural influences in stressing on the specificities of vietnamese market. The empirical part of this thesis contains 5 qualitative studies (random records, focus group discussion, market price survey, photo collection and in-depth interview). The results of theoretical review and data analysis confirmed 7 research propositions: 1/ During the economic transition period, vietnamese consumers are supposed not to have clear perception on luxury and high-end brand skincare products; 2/ Vietnamese traditional consumers was supposed not to be conspicuous but quality seeking in premium skincare consumption; 3/ By Korean cultural influence, there exists a behavioral preference of Korean high-end skincare products by vietnamese consumers; 4a/ Comparing to vietnamese young traditional consumers, elder consumers are less product-involved, less knowledgeable on brands, more advice-seeking and brand committed; 4b/ Comparing to elder traditional consumers, young consumers are more product-involved, more knowledgeable on brands, more self-information seeking and self-decisive and less brand committed; 5/ Vietnamese traditional consumers prefer luxury skincare products because of the quality assurance, of which elder consumers rely on price cue and young consumers rely on brand cue; 6/ Vietnamese traditional prefer high-end products because of price-quality, of which elder consumers rely on advice cue and young consumers rely on self-judgment.This thesis contributes to a refreshing knowledge on such emerging and transition markets as Vietnam. It helps managers to have dynamic strategy on premium product segmentation (luxury versus high-end products) as well as to acknowledge of the big potentiality of vietnamese traditional and non-conspicuous consumers. It also give a hint to academic researchers for studying a new perception of luxury and high-end brands in emerging markets as well as to pay attention on not only COO from Western/developed countries but also from such successful Asian country as Korea in study vietnamese market
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Yifan, Tang. "Risk perception in skincare cosmetics and risk-reduction strategies : an exploratory study of young chinese women." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19294.
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Mestrado em MarketingCom a saturação dos mercados de cosmética nos países desenvolvidos, as empresas internacionais procuram cada vez mais novas oportunidades e crescimento nos mercados emergentes. Como o país mais populoso do mundo, a China é um alvo-chave. Com o aumento do rendimento disponível e a consciencialização do consumidor para a importância dos cuidados da pele, o mercado chinês de produtos de cuidado da pele é extremamente atraente, tanto para os players nacionais como internacionais. O risco percebido é um fator influente nas decisões de compra do consumidor, e os produtos para cuidado da não são exceção. Portanto, é fundamental que as empresas tenham um profundo entendimento das perceções de risco dos consumidores chineses em cosméticos para a pele, a fim de aumentar a presença neste e assumir a liderança. O objetivo deste estudo é entender as perceções de risco de jovens mulheres chinesas em cosméticos para a pele (desempenho, financeiro, físico, social e psicológico) e suas estratégias de redução de risco. Alguns aspetos que afetam a perceção de risco são também investigados. Além disso, este estudo aborda as perceções das mulheres chinesas sobre cosméticos orgânicos e testes de destes produtos em animais. A abordagem selecionada para esta pesquisa é a qualitativa e o método de coleta de dados é a entrevista semiestruturada presencial. A amostra é composta por 12 consumidoras chinesas de produtos para a pele.
With the saturation of cosmetic markets in developed countries, international companies increasingly seek new opportunities and growth in emerging markets. As the most populated country in the world, China is a key target. With increasing disposable income and consumer awareness of the importance of skincare, the Chinese skincare cosmetic market is very attractive for both national and international players. Perceived risk is an influential factor in consumer purchase decisions, and skincare in no exception. Thus, it is critical for enterprises to have a deep understanding of Chinese consumers' risk perceptions in skincare cosmetics in order to increase market share and take the lead. The purpose of this study is to understand young Chinese women's perceptions of risk in skincare cosmetics (performance, financial, physical, social, and psychological) and their risk-reductions strategies. Some other issues affecting risk perception are also investigated. Furthermore, this study addresses Chinese female's perceptions of organic cosmetics and testing skincare products on animals. The approach selected for this research is qualitative and the method of data collection is the semi-structured face-to-face interview. The sample consists of 12 Chinese female consumers of skincare products.
info:eu-repo/semantics/publishedVersion
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Liu, Yu-Chang, and 劉育昌. "Men's Decision-Making Behavior for Skincare Products." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/79113185393991596014.
Full textAbstract:
碩士國立成功大學
企業管理學系碩博士班
94
In the past, the concept of men as power and women as beauty is accepted by everyone. However with the rise of feminism, women try to outleap traditional sexual discrimination. Simultaneously men are engaged in a sexual revolution as well. Men begin to learn how to use cosmetics and pursue beauty like women. In Taiwan, the market of male skincare products grows up rapidly. But according to L’Oreal’s internal investigation, not all men use skincare products which are made for men. As a result, this research divides men using skincare products into two groups. One group is men using not-male skincare products; the other is men using male skincare products. And the objective of this research is to discuss whether there are differences in decision-making process for two groups, as well as to analyze the relation between product involvement and decision-making behavior by grouping according to product involvement. The samples of this research are 446 men who purchase male skincare products in Taiwan. The method of sampling is convenient sampling. Then the data were analyzed by using SPSS 10 for Windows. Many quantitative methods, including descriptive analysis, t-test, reliability analysis, cluster analysis, chi-square analysis, are used to test the hypotheses of this research. The major findings of this research are summarized as follows: First, the degree of product involvement will influence the behavior of purchasing. The consumers of higher product involvement will put more emphasis on all kinds of needs, product attributes and information sources than those of lower product involvement. The consumers of higher product involvement will also have more purchasing channels, higher purchasing frequencies and more purchasing expense. Secondly, the tendency of buying male skincare products will not significantly influence purchasing motivation, information sources, product attributes, and purchasing frequency. But there are significant differences in impersonal commercial information source, effective involvement, channel, product sorts and purchasing expense. Finally, this research suggests that the firms can use more marketing methods to enhance the involvement level of men and their identity with male skincare products. Furthermore firms must raise the brand loyalty of consumers who have used man skincare products. And to the consumers using not-male skincare products, the firms must emphasize the ideal that men should use male skincare products to make this group believe that male skincare products are necessary to men.
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"Factors influencing men's intention to use skincare products." 2002. http://library.cuhk.edu.hk/record=b5890955.
Full textAbstract:
Leung, Kar Man, Man, Angela Wing Yee.Thesis (M.B.A.)--Chinese University of Hong Kong, 2002.
Includes bibliographical references (leaf 37).
ABSTRACT --- p.ii
TABLE OF CONTENTS --- p.iii
LIST OF FIGURES --- p.vi
LIST OF TABLES --- p.vii
CHAPTER
Chapter I --- INTRODUCTION --- p.1
Chapter 1.0 --- Overview --- p.1
Chapter 1.1 --- Objectives of our study --- p.2
Chapter 1.1.1 --- Research objective --- p.2
Chapter 1.1.2 --- Decision making objective --- p.3
Chapter II --- CONCEPTUAL FRAMEWORK --- p.4
Chapter 2.0 --- Theory of Reasoned Action --- p.4
Chapter 2.1 --- Reason for choosing the Theory of Reasoned Action --- p.4
Chapter 2.2 --- What is the Theory of Reasoned Action? --- p.4
Chapter III --- METHODOLOGY --- p.8
Chapter 3.0 --- Methodology --- p.8
Chapter 3.1 --- Research design --- p.8
Chapter 3.2 --- Sample and sampling method for the main study --- p.8
Chapter 3.2.1 --- Sample --- p.8
Chapter 3.2.2 --- Sampling method for the descriptive research --- p.9
Chapter 3.3 --- Operationalizatoin --- p.9
Chapter 3.4 --- Data analysis --- p.11
Chapter 3.4.1 --- Analyzing consumption behavior --- p.11
Chapter 3.4.2 --- Testing the conceptual model --- p.11
Chapter 3.5 --- Research activities --- p.11
Chapter 3.5.1 --- Exploratory research --- p.11
Chapter 3.5.1.1 --- Literature review --- p.11
Chapter 3.5.1.2 --- Focus group --- p.11
Chapter 3.5.1.2.1 --- Sampling method --- p.12
Chapter 3.5.1.2.2 --- Sample --- p.12
Chapter 3.5.1.2.3 --- Research area --- p.12
Chapter 3.5.1.2.4 --- Pre-testing the instrument --- p.13
Chapter 3.5.2 --- Descriptive research --- p.13
Chapter 3.5.2.1 --- Description of the instrument --- p.13
Chapter 3.5.2.2 --- Procedure for administering the questionnaires --- p.14
Chapter 3.5.2.3 --- Analysis and interpretation of the responses --- p.14
Chapter IV --- RESULTS --- p.15
Chapter 4.0 --- Results --- p.15
Chapter 4.1 --- Consumption behavior --- p.15
Chapter 4.1.1 --- Men's classification of cosmetics items --- p.15
Chapter 4.1.2 --- Consumption behavior of cosmetics and toiletries --- p.16
Chapter 4.1.3 --- Year(s) of experience of using skincare products --- p.16
Chapter 4.1.4 --- Knowledge of brands that carry men's cosmetics --- p.17
Chapter 4.1.5 --- Relative importance of independent factors --- p.17
Chapter 4.1.6 --- Demographic description of the respondents --- p.18
Chapter 4.1.6.1 --- Jobs/ industries --- p.18
Chapter 4.1.6.2 --- Highest education level attained by respondents --- p.19
Chapter 4.1.6.3 --- Respondents' monthly income --- p.19
Chapter 4.1.6.4 --- Age distribution of the respondents --- p.19
Chapter 4.2 --- Path analysis --- p.19
Chapter 4.2.1 --- Reliability analysis --- p.20
Chapter 4.2.2 --- LISREL analysis --- p.21
Chapter 4.2.3 --- """Model 1"" of the conceptual model" --- p.22
Chapter V --- CONCLUSION AND RECOMMENDATIONS --- p.26
Chapter 5.0 --- Conclusion --- p.26
Chapter 5.1 --- Managerial implications --- p.26
Chapter 5.1.1 --- What to market --- p.26
Chapter 5.1.2 --- How much to price --- p.27
Chapter 5.1.3 --- How to market skincare products to men --- p.27
Chapter 5.1.4 --- Whom to target at --- p.28
Chapter 5.1.5 --- How to position skincare products --- p.29
Chapter 5.1.6 --- How to make your brand recognized --- p.29
Chapter 5.2 --- Limitations --- p.30
Chapter 5.2.1 --- External validity --- p.30
Chapter 5.2.1.1 --- Sampling bias --- p.30
Chapter 5.2.1.2 --- Sampling method --- p.31
Chapter 5.2.2 --- Limited scope --- p.31
Chapter 5.2.2.1 --- Specific definition of the research subject --- p.31
Chapter 5.2.2.2 --- Lack of segmentation --- p.32
Chapter 5.2.2.3 --- Incomprehensive list of factors --- p.32
Chapter 5.2.3 --- Different administrative methods used --- p.33
Chapter 5.2.4 --- Maturation effect --- p.33
Chapter 5.2.5 --- Unanswered sections --- p.34
Chapter 5.2.6 --- Leading questions affecting validity --- p.34
Chapter 5.3 --- Suggestions for future research --- p.34
Chapter 5.3.1 --- Larger and more random sample --- p.34
Chapter 5.3.2 --- Wider scope --- p.34
APPENDIX --- p.36
Chapter 1 --- Population by age group and sex at the end of2001
Chapter 2 --- Sales of cosmetics and toiletries in the Asia-Pacific region by sector1998-2000
Chapter 3 --- Constructs of the conceptual model and statements usedin questionnaire
Chapter 4 --- Questions and answers for the focus group
Chapter 5 --- Research instrument - the questionnaire
Chapter 6 --- Percentage of respondents who consider the stated items as cosmetics
Chapter 7 --- Usage frequency of cosmetics and toiletries
Chapter 8 --- Year(s) of experience of using skincare products
Chapter 9 --- Knowledge of the brands which carry men's cosmetics
Chapter 10 --- Relative importance of factors affecting the use of skincare products
Chapter 11 --- Industries which respondents workin
Chapter 12 --- Highest education level attained by respondents
Chapter 13 --- Respondents' monthly income
Chapter 14 --- Respondents' age distribution
Chapter 15 --- Results from reliability analysis
Chapter 16 --- LISREL outputs
BIBLIOGRAPHY --- p.37
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Huong, Do Lan, and 杜蘭香. "Marketing Strategies for Accessing Vietnam’s cosmeticsmarket for skincare-care products." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/02095562318103285887.
Full textAbstract:
碩士樹德科技大學
經營管理研究所
101
Among the Asia Pacific markets, Vietnam is the fastest growing market. However, despite the high growth, the competition in Vietnam is stiff as the main competitor as Unilever, L’Oreal, Johnson &; Johnson and P&;G occupy the market. Therefore, cosmetic company need effective marketing plan to cope with strong competition. My thesis answers questions such as: 1. What is the market size of skin-care products line in Vietnam? 2. What are the major brands in Vietnam? 3. How can cosmetic companies plan a marketing strategy for their skincare product line in the Vietnam market the most effectively? To study and discover: 1. Market’s environment which includes economic, legal, and culture aspects 2. Market’s Competition which includes marketing strategy of existing cosmetic companies 3. Consumers’ demands which contains demographic, psychographic elements and marketing mix. 4. Detailed segmentation of international skincare products Research tools are interview, field study and secondary data. ii Finding &; analysis: the market environment in Vietnam in term of economic, legal and culture is favorable. The consumers demand in skincare products of the Vietnamese is increasing. However, the competition is high. Therefore, the newcomers should be competitor-oriented. However, there are some sections that are less competitive: 1. Low price moisturizing 2. Low price acne products 3. Low-price, middle-price and high-price suncare products. The cosmetic company should design their marketing mix to serve this section.
Books on the topic "Skincare products"
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The best in beauty: An ultimate guide to makeup and skincare techniques, tools, and products. New York, NY: Atria Books, 2010.
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Kinai, Dr Miriam. How to Make Natural Skincare Products. CreateSpace Independent Publishing Platform, 2012.
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Inc, ICON Group International. The 2000-2005 Outlook for Facial Skincare Products in Africa. Icon Group International, 2001.
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ICON, Group International Inc. The 2000-2005 Outlook for Facial Skincare Products in Oceana. Icon Group International, 2001.
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Inc, ICON Group International. The 2000-2005 Outlook for Facial Skincare Products in Asia. Icon Group International, 2001.
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Inc, ICON Group International. The 2000-2005 Outlook for Facial Skincare Products in Europe. Icon Group International, 2001.
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Group, Research, and The Skincare Products Research Group. The 2000-2005 World Outlook for Skincare Products (Strategic Planning Series). 2nd ed. Icon Group International, 2000.
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Inc, ICON Group International. The 2000-2005 Outlook for Facial Skincare Products in Latin America. Icon Group International, 2001.
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Fresh Faced Makeup: Make Your Own Skincare & Cosmetic Products for Natural Beauty. Pavilion, 2018.
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Roark, Brandon. Easy Homemade Skincare Recipes: Make Your Own Beauty Products with Organic Ingredients. Independently Published, 2020.
Find full textBook chapters on the topic "Skincare products"
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Bedekar, Urjita, and Gresha Bhatia. "A Novel Approach to Recommend Skincare Products Using Text Analysis of Product Reviews." In Information and Communication Technology for Competitive Strategies (ICTCS 2020), 241–51. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-16-0739-4_24.
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Coupland, Justine. "Ageist Ideology and Discourses of Control in Skincare Product Marketing." In Discourse, the Body, and Identity, 127–50. London: Palgrave Macmillan UK, 2003. http://dx.doi.org/10.1057/9781403918543_7.
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Paiva, Teresa, Luísa Cagica Carvalho, Cristina Soutinho, and Sérgio Leal. "Product Innovation as Territory Sustainability Added Value: The Case Study of Douro Skincare." In Applying Quality of Life Research, 91–108. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-71014-3_5.
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"Emulsion-Based Skincare Products: Formulating and Measuring Their Moisturizing Benefits." In Handbook of Cosmetic Science and Technology, 527–46. CRC Press, 2001. http://dx.doi.org/10.1201/9780824741396-46.
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Macdonald, Lynsey E., Irene García Medina, and Zahaira F. González Romo. "A Study of the Impact of Social Networking Communities on the Consumption of Beauty Luxury Products." In Advances in Marketing, Customer Relationship Management, and E-Services, 193–218. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9958-8.ch009.
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The advances in internet technology over the past decade have irrevocably altered the ways in which people communicate – this, in turn, has had an undeniable impact on consumer behaviour. The following chapter set out to explore the phenomenon of blogging and social media communities, and the impact these communities have had on reference group culture, social identity and the buying behaviour of a target group of consumers – women, aged 18-30, who participate in the online beauty community. This research has examined the impact participation in this community has had on the amount of money these consumers spend on beauty and skincare products, and the extent to which it has influenced their attitude towards luxury products. The study confirmed findings from existing literature, in that a connection between purchasing habits and the desire to be considered a member of the community was established. The data collected revealed that participation in the beauty community has an impact not only on the amount of money consumers spend on beauty and skincare items, but that this frequent online communication makes them increasingly more willing to purchase a wider variety of products, both at a high end/luxury and High Street/drugstore level. The study also revealed that regular participation in the community increases consumer knowledge of products, and can eventually lead to their expertise surpassing that of sales staff. The study concludes by outlining recommendations for marketers working with beauty brands, highlighting key considerations to make when approaching the marketing of products via the online community, based on the findings on this study.
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Majumdar, Monica. "The Twisted Fairy Tale Behind How Light-Skinned Girls Are ‘Trending'." In Handbook of Research on Recent Developments in Internet Activism and Political Participation, 154–73. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-4796-0.ch010.
Full textAbstract:
This research study is an exploration of the ways in which a beauty ideal is constructed from the promotion of skin lightening products across social media platforms Instagram and Facebook. In addition, it investigates consumers of skin-lightening products, the social media ‘influence' behind the adverts and their response to these advertisements, in a particular ethnic community: British Bangladeshi. The study through the examination of respondent's skincare regime using photo-elicitation and semi-structured interviews sought to deconstruct their aesthetics through skin colouring products. Combining visual discourse analysis from social media advertisements, the study presents the voices and experiences of the seven women to show how they construct their identities through the ‘fantasy' of whiter skin.
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Ahmed, Mazia, Urvashi Srivastava, and Chitra Gupta. "Turmeric." In Ethnopharmacological Investigation of Indian Spices, 163–72. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2524-1.ch013.
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Turmeric (Curcuma longa) is a rhizomatous crop found in tropical regions and belongs to the family Zingiberaceae. It was used in the form of a spice, flavoring substance, coloring agent, and as a therapeutic agent for the treatment of several human ailments for centuries. Turmeric, along with its extracts, has a very broad and diverse field of application. It is an exclusive and versatile naturally occurring plant product having properties of not only a spice but also food colorant, medicine or drug, and cosmetics. In ethnic delicacies, turmeric is a commonly used flavoring ingredient. It is also a popularly used natural food color. It exhibits several biological activities such as having antioxidant, anti-inflammatory, anticarcinogenic, antimutagenic, antimicrobial, antiviral, and antiparasitic properties. It is well known as a skincare product and a healthy food ingredient. It is found to have the capability to prevent or retard a wide range of ailments.
Conference papers on the topic "Skincare products"
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Gvarishvili, Zeinab. "Comparative analyses of skincare product advertisements in Georgian and English." In Eighth Brno Conference on Linguistics Studies in English. Brno: Masaryk University Press, 2020. http://dx.doi.org/10.5817/cz.muni.p210-9767-2020-2.
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Across the gamut of media formats – from television to the Internet – beauty product advertising influences consumers on a daily basis. Each advertisement seeks to persuade potential buyers of the product's value, or even its necessity for the buyer's well-being and self-image. These techniques, sometimes manipulative in nature, affect consumers’ self-concepts. One of the signature strengths of the beauty advertisement lies in its ability to transform seemingly mundane objects into highly desirable products. In some cases, the beauty industry uses buzzwords and scientific words to convince consumers of a product's value; these linguistic devices describe the product's apparent capabilities and appeal to the consumer's ego by suggesting that the product will enhance the assets the consumer already possesses. All things considered, the present paper deals with a comparative study of skincare product advertisements in English and Georgian and focuses on the use of persuasive strategies, buzzwords and scientific terminology in the advertisements that manipulate and influence potential consumers.
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Jeenanunta, Chawalit, Tunwarat Sriuranwat, Worapon Awajinda, Sasiwimon Sasimonthol, Matchalee Jiwattanakul, and Sunatta Jaisuetrong. "CUSTOMER BEHAVIOR IN BANGKOK AND SURROUNDINGS IN PURCHASING SKINCARE PRODUCT ONLINE." In International Conference on Engineering, Project, and Production Management. Association of Engineering, Project, and Production Management, 2013. http://dx.doi.org/10.32738/ceppm.201310.0060.
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Ferry, Rhey Tyas, and Rifelly Dewi Astuti. "Analysis of Urban Male Consumers Attitude and Behavioral Intention Towards Skincare Product in Indonesia." In International Conference on Business and Engineering Management (ICONBEM 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210522.017.
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Muda, Mazzini, Rosidah Musa, Rozita Naina Mohamed, and Haznan Hamzah. "The influence of perceived celebrity endorser credibility on urban women's responses to skincare product advertisement." In 2011 IEEE Colloquium on Humanities, Science and Engineering (CHUSER). IEEE, 2011. http://dx.doi.org/10.1109/chuser.2011.6163807.
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Karya, Denis Fidita, Mohamad Yusak Anshori, Syeh Rotul Azizah, and Teguh Herlambang. "The Investigation of Purchase Intention in Using Skincare Product Aloe Vera 92% Shooting Gel Nature Republic in Surabaya City." In 2nd International Conference on Business and Management of Technology (ICONBMT 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210510.041.
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