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Journal articles on the topic 'Skincare products'

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1

Chin, Jacky, Bernard Jiang, Ilma Mufidah, Satria Persada, and Bustanul Noer. "The Investigation of Consumers’ Behavior Intention in Using Green Skincare Products: A Pro-Environmental Behavior Model Approach." Sustainability 10, no. 11 (October 28, 2018): 3922. http://dx.doi.org/10.3390/su10113922.

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Increasing environmental awareness among societies is motivating consumers to use green cosmetic products. Green skincare products are the fastest growing sector in the worldwide market compared with other green cosmetic products. However, compared with general cosmetic products, the market share of green cosmetic products in Indonesia is relatively low. The present research investigated consumers’ purchasing intentions toward green skincare products in Indonesia using the pro-environmental reasoned action (PERA) model. A total of 251 female consumers participated in this study. Structural equation modeling was conducted to reveal the relationships between the five factors in the PERA model. The results indicated that perceived authority support (PAS) has a positive effect on perceived environmental concern (PEC). PAS and PEC have positive effects on attitude (AT) and subjective norms (SN), and AT and SN have positive effects on behavioral intention (BI) to purchase green skincare products, with the key factor being attitude. The PERA model was able to describe 62.6% of the BI to purchase green skincare products. Green skincare companies are recommended to produce more green skincare products and market the products by involving public figures and emphasizing the green attributes. Furthermore, we recommend that green skincare companies produce quality and sustainable products using quality processes, and be involved in pro-environmental activity to increase consumer attention to the green skincare products.
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Al Mamun, Abdullah, Noorshella Che Nawi, Naeem Hayat, and Noor Raihani Binti Zainol. "Predicting the Purchase Intention and Behaviour towards Green Skincare Products among Malaysian Consumers." Sustainability 12, no. 24 (December 21, 2020): 10663. http://dx.doi.org/10.3390/su122410663.

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This study examined the effect of environmental concern, attitude, subjective norm, perceived behavioural control, and availability on the intention to purchase green skincare products and the effect of purchase intention on the purchase of green skincare products among Malaysian consumers. By performing multi-group analysis (MGA), this study assessed the difference in each association across gender and education groups. A cross-sectional design was adopted in this study to gather quantitative data from 300 respondents in Malaysia via online survey. The study outcomes revealed that environmental concern and attitude towards green skincare products displayed a significant effect on the intention among Malaysians to purchase green skincare products. Purchase intention exhibited a significantly positive effect on the purchase of green skincare products among Malaysian consumers. Further, purchase intention mediated the effect of environmental concern and attitude on the purchase of green skincare products. The MGA outputs revealed that the effect of environmental concern on purchase intention among respondents with a bachelor’s degree or equivalent was significantly higher than those who held a diploma or technical school certificate. Meanwhile, the effect of subjective norms on purchase intention among respondents with a bachelor’s degree or equivalent was significantly lower than those with a diploma or technical school certificate. Next, the effect of availability on purchase intention, as well as the effect of purchase intention on the purchase of green skincare products among male respondents was significantly higher than female respondents. In order to promote the mass adoption of green skincare products among Malaysians, related promotional activities should emphasize the environmental aspects of using green products, in comparison to using conventional skincare products.
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Jones, Menna Lloyd. "Personal hygiene 3.3: skincare products." British Journal of Healthcare Assistants 8, no. 9 (September 2, 2014): 436–38. http://dx.doi.org/10.12968/bjha.2014.8.9.436.

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Qoniatin, Uun Itsna. "ATTITUDE TOWARDS HALAL PRODUCTS: ANTESENDEN AND ITS CONSEQUENCES (Empirical Studies on Consumers of Halal Beauty Products in Pati)." International Journal of Islamic Business Ethics 3, no. 2 (September 3, 2018): 483. http://dx.doi.org/10.30659/ijibe.3.2.483-495.

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This research is motivated by the increase of cosmetic business (skin care) halal very rapidly. This can be seen from the many brands of halal skin care in companies that stand in Indonesia, especially in the city of Pati, among others: Tamara Skincare, Julie Skincare, Alzena Skincare, Derma Skincare, Vz Skincare, Sifra Skincare, Corpoderma and many more. The phenomenon of increasing consumer of halal beauty products at skin care clinic proves consumers are more religious in behaving to run as a Muslim, but in fact there are many cases that occur caused by the content of harmful substances in cosmetics that result in many skin diseases. By looking at the existing problems, this research is aimed to analyze how to improve consumer buying intention on kosher beauty cosmetics in Pati Regency through Religiusitas, Dimension of Ideology, Ritualistic, Intellectual, Experience, Consequences and Attitudes toward Halal Products. This research was conducted on consumers of halal beauty products in Pati City involving 200 respondents. The� sampling technique used in this research is purposive sampling. Tests in this study using SPSS 16.0. The result showed that the variables of Religiusity, Ideology, Ritualistic, Intellectual, Experience have positive effect toward attitude toward halal product, consequence variable have negative effect toward attitude toward halal product, variability of religiosity have positive effect on buying intention, and attitude toward halal product have positive effect to halal products.Keywords : Religiosity, deological Dimension, Ritualistic Dimension, Intellectual Dimension, ExperienceDimension, Consequence Dimension, Attitudes toward Halal Products, Intention to Buy.
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Kusuma, Aryanti Muhtar, Maulida Ainul Hikmah, and Aufarul Marom. "Pengaruh Islamic Branding, Kualitas Produk, dan Lifestyle terhadap Minat Pembelian Produk Skincare pada Generasi Millenial di Kabupaten Kudus." BISNIS : Jurnal Bisnis dan Manajemen Islam 8, no. 2 (December 30, 2020): 289. http://dx.doi.org/10.21043/bisnis.v8i2.9165.

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<p>Skincare products become one of beauty products need for increasing beauty and facial health. Needs in fulfiling facial care including economic treatment change on Millenial Generation. Bassed on fenomenon, this research is aimed to know islamic branding, product quality, and lifestyle to interest of skincare product purchase to Millenial Generation in Kudus Regency. Analysing methode use is kuantitatife research with multiple linier regression technique using SPSS’16. Sampling used is non probability sampling and purposive sampling. Research result shows that Islamic branding has signifcant influence to purchase of skincare product, products quality have signifcant influence to purchase of skincare product, and lifestyle has signifcant influence to purchase of skincare products.<em></em></p><em></em><em></em>
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Rais, Burhanudin, Suhardi Suhardi, and Rr Putri Intan Permata Sari. "Critical Discourse Analysis of Additional Information in Skincare Products." Eralingua: Jurnal Pendidikan Bahasa Asing dan Sastra 4, no. 1 (March 1, 2020): 89. http://dx.doi.org/10.26858/eralingua.v4i1.12519.

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Research that analyses critically on claims and additional information on a skincare product is a research that bring the novelty in critical discourse analysis, because the previous study focused on the advertisement or the packaging. Although most skincare products apply this method (using claims and additional information), researchers focus on one of the branded skincare products; Pond’s. The main reason is; this product is already widely known and used by the people in Indonesia. Trough critical discourse analysis model from van Dijk, the researchers discuss three dimensions (text, social cognition and social context) in claims and additional information in some products from Pond’s. There are seven Pond’s products as the data in this study. Besides, researchers used additional data in the form of a survey to five skincare products users. The results of the analysis are; (1) on the text dimension, the general aim is to attract the consumers to choose Pond’s as their skincare products. (2) In social cognition, company show marketing techniques that try to obscure the facts in additional information by using small and separated text. (3) In the social context, the influence of consumers who are easily attracted to a product because of the interesting slogan text makes Pond’s use the hyperbole language
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Hsia, Chih-Hsien, Ting-Yu Lin, Jhe-Li Lin, Heri Prasetyo, Shih-Lun Chen, and Hsien-Wei Tseng. "System for Recommending Facial Skincare Products." Sensors and Materials 32, no. 10 (October 9, 2020): 3235. http://dx.doi.org/10.18494/sam.2020.2862.

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8

정욱선 and Jung-won Kim. "A Differences in Consumer Preference for Skincare Products by Skincare Salon Type." Journal of Investigative Cosmetology 14, no. 2 (June 2018): 245–56. http://dx.doi.org/10.15810/jic.2018.14.2.012.

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9

Hasena, Camelia, and Eko Sakapurnama. "Leveraging Electronic Word of Mouth on TikTok: Somethinc Skin Care Product Innovation to Increase Consumer Purchase Intention." Hasanuddin Economics and Business Review 5, no. 1 (June 28, 2021): 19. http://dx.doi.org/10.26487/hebr.v5i1.2746.

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Social Media platform continually assisting industry as a media promoter for its customer. This study aims to determine how the influence of electronic word of mouth on TikTok on purchase intention of Somethinc skincare products through brand image. This study uses a quantitative approach with data collected using a survey method. The research instrument used a questionnaire distributed via google form. The number of samples in this study were 100 respondents who were TikTok users, knew about and had never bought Somethinc skincare products. The analysis technique used in this research is simple linear regression using SPSS version 22 and single test using an online calculator. The results of this study indicate that the four hypotheses of this study are accepted. It was concluded that there was an influence between e-WOM on TikTok on purchase intention of Somethinc skincare products, the influence between e-WOM on TikTok on Somethinc's brand image, the influence between Somethinc brand image on purchase intention of Somethinc skincare product, and influence between Electronic word of mouth on TikTok. towards purchase intention of Somethinc skincare products through brand image.
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Meng, Hong, Weixuan Lin, Yinmao Dong, Li Li, Fan Yi, Qingyang Meng, Yue Li, and Yifan He. "Statistical analysis of age-related skin parameters." Technology and Health Care 29 (March 25, 2021): 65–76. http://dx.doi.org/10.3233/thc-218007.

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BACKGROUND: Due to the increasing interest in human anti-aging, demand for a higher quality of life, and technological advancement, the development of anti-aging skincare has great market prospects. Most cosmetic companies develop products driven by the market or focus on the mechanism of action of substances and the behavior of skin; however, little research utilizes skin parameters and large data methodology to develop skincare products. OBJECTIVE: To instruct consumers to purchase skincare products and to guide skincare research toward the development of customer-targeted products. METHODS: A total of 815 Chinese subjects (83 male; 732 female) from five different cities were included. We measured 14 indices in each subject, including moisture, transepidermal water loss (TEWL), and sebum levels. We performed multiple regression analysis to understand the relationship between skin indices and aging; a novel approach is shown using the R software. RESULTS: The exact age at which changes in each skin index occurred could be demonstrated by this method of analysis: 39, 38, 48, 46, and 56 years old with respect to the L value, Melanin, Rt, Rm, and Rz, respectively. CONCLUSION: With the use of statistical analysis, consumers can be more efficiently targeted and choose suitable products considering particular skin parameter changing points; thus, skincare companies will not only meet customer requirements but also better control budgets.
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11

Sonneville-Aubrun, O., J. T. Simonnet, and F. L'Alloret. "Nanoemulsions: a new vehicle for skincare products." Advances in Colloid and Interface Science 108-109 (May 2004): 145–49. http://dx.doi.org/10.1016/j.cis.2003.10.026.

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12

Ryumina, I. I. "Natural oils for skincare of newborns and infants." Russian Journal of Woman and Child Health 4, no. 2 (2021): 178–83. http://dx.doi.org/10.32364/2618-8430-2021-4-2-178-183.

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The skin of a newborn is a delicate structure that is the first barrier protecting from exposures. Skin conditions in newborns are common due to adaptation to novel environment. The choice of an adequate moisturizing and skincare product is still an important issue. This paper discusses the structural and functional specificity of the skin of newborns and the role of lipids in the healthy functioning of skin barrier. Inadequate acid mantle and skin microbiome, gradual maturation of immune defense account for the frequent occurrence of infective inflammatory skin disorders, in particular, in skincare defects. Fatty oils are commonly used as emollients or the basis of care products, while essential oils and aromatic compounds are widely applied in perfume and cosmetic industries (including the production of skincare products for babies and toddlers). The effects of natural oils (e.g., olive, sunflower-seed, mustard-seed oil etc.) on skin hydration and permeability and their ability to induce inflammation. A single standard for certifying natural cosmetics including skincare products for babies is highlighted. KEYWORDS: skin, newborn, care product, natural oil, essential oil. FOR CITATION: Ryumina I.I. Natural oils for skincare of newborns and infants. Russian Journal of Woman and Child Health. 2021;4(2):178– 183. DOI: 10.32364/2618-8430-2021-4-2-178-183.
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13

Hapsara, Osrita, Casmudi Casmudi, Dian Wardiana Sjuchro, Taufik Murtono, and Dedy Ari Asfar. "Perspektif digital marketing communication dalam memasarkan skincare di indonesia." Jurnal Komunikasi Profesional 5, no. 3 (May 31, 2021): 209–21. http://dx.doi.org/10.25139/jkp.v5i3.3782.

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The rapid development of skin care products (Skincare) through social media has changed the paradigm of the digital marketing model in general. This article discusses digital marketing models that skin care products use in marketing their products. The method used was Krippendorff content analysis which was carried out through digital observation on the Instagram account of skin care products (Skincare) Elvicto @ elvicto.id from March 1, 2021 to March 31, 2021. The results of this study indicate that Elvicto is more engaged in a digital marketing communication strategy through marketing. Instagram @ elvicto.id which is dominated by personal selling strategies.
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Adomaite, Ieva, Angele Vitkuviene, Sigita Petraitiene, and Odilija Rudzeviciene. "Food allergens in skincare products marketed for children." Contact Dermatitis 83, no. 4 (July 27, 2020): 271–76. http://dx.doi.org/10.1111/cod.13645.

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15

Jhawar, Nikita, Elizabeth Schoenberg, Jordan V. Wang, and Nazanin Saedi. "The growing trend of cannabidiol in skincare products." Clinics in Dermatology 37, no. 3 (May 2019): 279–81. http://dx.doi.org/10.1016/j.clindermatol.2018.11.002.

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16

Charinsarn, Alisara Rungnontarat. "What makes me think that this product fits me? The impact of perceptual processing style on product preference among female consumers in emerging Asian countries." Journal of Asia Business Studies 13, no. 1 (January 7, 2019): 57–78. http://dx.doi.org/10.1108/jabs-12-2017-0237.

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PurposeThe purpose of this paper is to study whether the consumer’s perceptual processing style impacts consumer preference. Specifically, whether consumers with local perceptual processing style in emerging Asian countries are more likely to perceive that Asian skincare brands are suitable for them, compared with emerging Asian consumers with global perceptual processing.Design/methodology/approachAn experiment was conducted with 249 Asian female respondents in an emerging Asian market. The Navon letter – a hierarchical letter – is used to classify the respondents’ perceptual processing style. The Navon stimulus used is a big letter H made up of small letter Ls. Those who saw letter H (L) at first glance were classified as consumers with global (local) perceptual processing style. ANCOVA was used to analyze the main effect of global/local perceptual processing style on product preference, as well as to test the moderating effect of age.FindingsThe results suggest that consumers with local perceptual processing style are significantly more likely to perceive that Asian brands are suitable for them, compared with respondents with global perceptual processing style. Additionally, the covariate “age” is not the covariate between global/local perceptual processing and skincare preference.Practical implicationsManagers can apply the findings to their targeting and communication strategies. First, it will be advantageous for managers marketing Asian skincare products to target Asian consumers with local perceptual processing style. For managers marketing Western skincare products in Asia, it will be better to target Asian consumers with global perceptual processing style. In terms of communication strategy development, managers marketing Asian skincare products to Asian consumers are recommended to encourage local perceptual processing, while managers marketing Western skincare brands to emerging Asian consumers should encourage global perceptual processing.Originality valueThe value of this paper is that it applies the perceptual processing style to explain consumer decision-making in the context of consumers in emerging Asian countries. It also highlights a new perspective that helps managers craft targeting and communication strategies that help make their products to be perceived as a better fit or to facilitate consumer processing style so the product becomes a preferred choice.
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Jesumani, Valentina, Hong Du, Muhammad Aslam, Pengbing Pei, and Nan Huang. "Potential Use of Seaweed Bioactive Compounds in Skincare—A Review." Marine Drugs 17, no. 12 (December 6, 2019): 688. http://dx.doi.org/10.3390/md17120688.

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Modern lifestyles have developed new attention on appearance and personal care which attract a huge number of consumers towards cosmetic products. The demand for a skincare product with natural ingredients is rapidly increasing. Seaweeds are major resources for in-demand active compounds with a wide variety of applications. The use of seaweed-derived ingredients in cosmetic products has increased in recent years as many scientific studies have proved the potential skincare properties of seaweed bioactive compounds. This review emphasizes possible skincare properties of seaweed bioactive compounds. The review outlines the mechanism involved in skin problems including hyperpigmentation, premature skin aging, and acne in the first part while the second part focuses on the promising application of seaweeds in skin protection by highlighting the bioactive compound responsible for their bioactivity.
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Sinaga, Katarina Rosyantika, and Ira Siti Sarah. "Adopsi Informasi Produk Skincare dan Kosmetik di YouTube: Peran Pengaruh Informasional Pada Ulasan." Inovbiz: Jurnal Inovasi Bisnis 8, no. 2 (December 7, 2020): 134. http://dx.doi.org/10.35314/inovbiz.v8i2.1510.

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Consumers are being more digital-natives. More consumers are using online reviews made by others to find out information before deciding to buy a product, especially for skincare and cosmetic products. However, there is little to none study focuses on the information adoption of skincare and cosmetic consumers. This study aims to test the role of the informational influence of skincare and cosmetic product reviews on information adoption on YouTube. The purposive sampling was used in the sampling collection technique. An online questionnaire was distributed to 385 respondents who have watched skincare or cosmetic product reviews on YouTube. This research finds that the adoption of information on YouTube was significantly affected by the informational influence of product reviews by 23.1%.
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Lim, Ying San,, Phing Cai, Andy Hong, Tuan Hock, Ng, and Ying Zhee, Lim. "Generation Z: The Purchase Intention of Green Skin Care Products." 12th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES 12, no. 1 (October 8, 2021): 83. http://dx.doi.org/10.35609/gcbssproceeding.2021.12(83).

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The cosmetics and toiletry industry has growing up very fast. In 2016, the total global revenue cosmetics industry amounted to USD$444 billion. According to Lee, Goh, & Noor ( 2019), the skincare products dominated the cosmetics and toiletry market with a market value of approximately USD$ 120 billion. Between 2012 and 2019, the global skincare market expanded by 41.8 percent, and by 2025, it is expected to be worth $189 billion (Ledesma, 2020). The skin is the largest organ in the body, hence, many people will find ways to protect it, one of the way people are using to protect the skin is to apply any supplement on skin to keep the good condition of the skin. However, according to Cunningham (2014), the used of chemical items in the cosmetic skin care industry is extremely unregulated. For example, Parabens that cause breast cancer are found in cosmetics. The chemical used in the skin care products had rise the attention of the users to start to pay attention on the ingredient of the skin care products. One of the way people are using in order to avoid the harmful chemical in skin care products is to to choose skin care with natural ingredient (Espitia, 2020), this happend especially among the younger consumers (Boon et al., 2020; Hsu et al.,2017). The green skincare industry is growing rapidly. Green skin care, according to previous studies (Fauzi & Hashim, 2015; Hsu et al., 2017), is any skin care products which can preserve or enhance the natural environment by conserving energy or resources and decreasing or eliminating the usage of harmful agents, pollution, and waste. Studies showed there is an increasing in the consumption of green skincare products and toiletries by 45%, from a peak of RM 1.6 billion (in 1998) to RM 2.2 billion (in 2010), with sales estimated to exceed $1.1 billion in 2010 among young people (Boon et al., 2020). Keywords: Green Skin Care, Generation Z, Theory Of Planned Behaviour
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Yohana Tanu Christine, Keshia, Sesilya Kempa, and Zane Vincēviča-Gaile. "Determinant Factors in Purchasing Korean Skin Care Products." SHS Web of Conferences 76 (2020): 01021. http://dx.doi.org/10.1051/shsconf/20207601021.

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The demand and business opportunities in the skin and facial beauty sector have increased in the last 10 yr. The beauty and personal care industry in Indonesia grows on average of 12 %, with a market value of 33 × 109. This research emphasizes the presence of the influence of attitude, subjective norm, and perceived behavioral control on the purchase intention of skincare products that are moderated by the country of origin. The data collection is conducted by distributing questionnaires to a total of 130 respondents. Data obtained through a questionnaire are then processed with Smart Partial Least Square (PLS). The results in this study prove that the attitude and perceived behavioral control significantly influence the purchase intention while the Subjective norm does not significantly influence the purchase intention. On the other hand, the country of origin is not able to strengthen the influence between attitude, subjective norm, and perceived behavioral control on the purchase intention of skincare products.
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Menon, Balakrishnan. "Model of Brand Salience of Consumer Skincare Soap Products." Metamorphosis: A Journal of Management Research 18, no. 2 (December 2019): 130–41. http://dx.doi.org/10.1177/0972622520902871.

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Brand salience is the eminence of a brand in the consumer memory and is linked to the brand choice and purchase by consumers. Brand salience is the brand’s propensity to get noticed and influenced by consumers in buying situations. This research is aimed at proposing a model of brand salience for fast-moving consumer goods products, which incorporates brand awareness, brand salience, and brand image leading to the purchase intention. Brand awareness was measured with the dimensions of brand knowledge, brand recall, and brand association. Results of the data analysis conducted using partial least square method with structured equation modelling found empirical evidence of a model of brand salience where there was a significant relationship between brand salience and purchase intention. It was found that predominant brand awareness and brand image substantiated to building brand salience. The evidence supported building a primary brand salience to build the depth and breadth of the brand’s associations in consumer memory. The practical implication of the study is that a marketer can build sufficient brand salience; it increases the probability of purchase intention, which in turn is the most important aspect for any company to increase product sales through enhanced customer equity, customer loyalty, and relationship marketing.
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Sari, Siska Diana, Arief Budiono, and Dita Ajeng Yulianie. "LEGAL PROTECTION FOR SKINCARE USERS THAT DOES NOT HAVE A PRODUCTION LICENSE REVIEW OF THE CONSUMER PROTECTION ACT." Media Keadilan: Jurnal Ilmu Hukum 11, no. 2 (October 31, 2020): 156. http://dx.doi.org/10.31764/jmk.v11i2.3256.

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This article discusses consumer protection against skincare users. Skincare is a series of products that support skin health, improve appearance and maintain skin condition. Skin care products have different ingredients that skin needs. Skincare is a number of daily routine items carried out by a number of women, to achieve the desired results. It is this factor that attracts women to look for safe but effective skin care products in making white, eliminating dark spots, eliminating acne to blackheads in the female skin area. However, there are a number of individuals from skin care manufacturers making skin care with ingredients that are unsafe for skin health. Using empirical legal research method that is research that serves to look at the law in a clear sense and examine the role of law in society. Sociological law research, because it interacts with the community. This method is taken based on field facts. As for the results of this study, that a number of individuals from skin care manufacturers make products using ingredients that are not safe for the health of consumers' skin. Consumer protection is taken as any action and under the law, taken by the government with the aim of protecting consumers and obtaining legal certainty. To protect consumer rights, governments and consumers must play an active role, because businesses or manufacturers have many ways to trick consumers.Keywords: consumer protection; skin care products. Artikel ini membahas perlindungan konsumen terhadap pengguna skincare. Skincare adalah serangkaian produk yang mendukung kesehatan kulit, meningkatkan penampilan dan menjaga kondisi kulit. Produk perawatan kulit memiliki bahan berbeda yang dibutuhkan kulit. Skincare adalah sejumlah item rutin harian yang dilakukan oleh sejumlah wanita, untuk mencapai hasil yang diinginkan. Faktor inilah yang menarik wanita untuk mencari produk perawatan kulit yang aman namun efektif dalam membuat putih, menghilangkan bintik-bintik gelap, menghilangkan jerawat hingga komedo di area kulit wanita. Namun, ada sejumlah individu dari produsen perawatan kulit membuat perawatan kulit dengan bahan-bahan yang tidak aman untuk kesehatan kulit. Menggunakan metode penelitian hukum empiris yaitu penelitian yang berfungsi untuk memandang hukum dalam arti yang jelas dan meneliti peran hukum dalam masyarakat. Penelitian hukum sosiologis, karena pihaknya berinteraksi dengan masyarakat. Metode ini diambil berdasarkan fakta lapangan. Adapun hasil penelitian ini, bahwa sejumlah individu dari produsen perawatan kulit membuat produk menggunakan bahan-bahan yang tidak aman untuk kesehatan kulit konsumen. Perlindungan konsumen diambil sebagai tindakan apa pun dan berdasarkan undang-undang, yang diambil oleh pemerintah dengan tujuan melindungi konsumen dan mendapatkan kepastian hukum. Untuk melindungi hak konsumen, pemerintah dan konsumen harus berperan aktif, karena bisnis atau produsen memiliki banyak cara untuk mengelabui konsumen.
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Herranz-López, María, and Enrique Barrajón-Catalán. "Antioxidants and Skin Protection." Antioxidants 9, no. 8 (August 4, 2020): 704. http://dx.doi.org/10.3390/antiox9080704.

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Nurlaila, Alfa Rizka. "Marketing Management System of Dropshipping Islamic Economic Perspective (Case Study at Purwokerto Online We Skincare Store)." International Conference of Moslem Society 3 (April 12, 2019): 162–77. http://dx.doi.org/10.24090/icms.2019.2510.

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Competitive market competition requires an entrepreneur to prepare a strategy and regulate the right and mature marketing management. Marketing is one of the activities carried out by the company to maintain the continuity of its business. The marketing process begins before goods are produced, and does not end with sales. Online Shop is a shop that applies marketing management with a dropshipping system. Which system is considered beneficial for business people who do not have the capital and the dropshipper does not need to buy goods first. In this study, researcher choosed the online shop “We Skincare” Purwokerto as the research subject. This research is field research, with the type of research is qualitative research. The technique of collecting data used observation, documentation, and interview. In this case, the researcher describe one problem which is then analyzed based on the perspective of Islamic economics, namely by: describing the marketing management of online shop “We Skincare” Purwokerto. Based on the research, marketing management applied in online shop “We Skincare” Purwokerto is 4P marketing strategy. In this case, the online shop “We Skincare” Purwokerto explained the characteristics of products, packaging, and services provided or affordability, which means affordable prices but with good quality and results. Online shop “We Skincare” Purwokerto used direct distribution channel as the main strategy for attracting consumers. And the promotion is carried out through social media.
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Kempa, Sesilya, and Erika Gotami. "Repurchase Intention Pada Korean Skincare Product Di Surabaya." BIP's JURNAL BISNIS PERSPEKTIF 11, no. 2 (July 31, 2019): 91–103. http://dx.doi.org/10.37477/bip.v11i2.11.

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This study aims to determine whether or not the influence of country of originimage and perceived value on repurchase intention with word of mouth as anintervening variable on Korean skincare products in Surabaya. The type ofresearch used is quantitative research. The population in this study were peoplein Surabaya who had used and purchased korean skincare products of the same type at least 3 (three) times and the samples used in this study were 100 people.This study uses Partial Least Square (PLS). The results showed that the country oforigin image had an effect on word of mouth and repurchase intention, perceivedvalue had an effect on word of mouth and repurchase intention, and word ofmouth had an effect on repurchase intention. Word of mouth is proven to mediatethe effect of country of origin image and perceived value on repurchase intention
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Kempa, Sesilya, and Erika Gotami. "Repurchase Intention Pada Korean Skincare Product Di Surabaya." BIP's : JURNAL BISNIS PERSPEKTIF 11, no. 2 (January 17, 2020): 91–103. http://dx.doi.org/10.37477/bip.v11i2.134.

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This study aims to determine whether or not the influence of country of originimage and perceived value on repurchase intention with word of mouth as anintervening variable on Korean skincare products in Surabaya. The type ofresearch used is quantitative research. The population in this study were peoplein Surabaya who had used and purchased korean skincare products of the same type at least 3 (three) times and the samples used in this study were 100 people.This study uses Partial Least Square (PLS). The results showed that the country oforigin image had an effect on word of mouth and repurchase intention, perceivedvalue had an effect on word of mouth and repurchase intention, and word ofmouth had an effect on repurchase intention. Word of mouth is proven to mediatethe effect of country of origin image and perceived value on repurchase intention.
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Mehn, Audrey, and Virginia Odessa Nisha Vogt. "Plastic In Skincare Cosmetics: An Investigation of the Acceptance of Plastic Packaging and Micro-Plastics When Buying Skincare Products." International Journal of Applied Research in Management and Economics 3, no. 3 (December 30, 2020): 17–29. http://dx.doi.org/10.33422/ijarme.v3i3.499.

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Never before has so much plastic existed within the environment as is currently the case. Cosmetics are a significant part of the plastic problem, both in terms of microplastics in the ingredients and through plastic-containing packaging. Generation Y is often seen as being environmentally conscious and sustainable. Contrary to this, however, Generation Y has proven to be carefree when buying plastic cosmetics. This article is intended to clarify the question of why German women of Generation Y buy plastic-contaminated, caring facial cosmetics, even though they are aware of possible damage. Results of an online survey (N=337) and a qualitative survey with experts revealed that the leading causes for the purchase of plastic-containing, caring cosmetics include the lack of plastic-free alternative products, the lack of transparency of product declarations and the enormous amount of time involved in the search for plastic-free cosmetic.
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Sajinčič, Nežka, Oihana Gordobil, Amy Simmons, and Anna Sandak. "An Exploratory Study of Consumers’ Knowledge and Attitudes about Lignin-Based Sunscreens and Bio-Based Skincare Products." Cosmetics 8, no. 3 (August 27, 2021): 78. http://dx.doi.org/10.3390/cosmetics8030078.

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Daily consumption of synthetic sunscreens is harmful to the environment and consumers’ health, so greener alternatives need to be produced. Lignin is a multifunctional and widely available biopolymer that can replace several ingredients, but its dark color and low sun protection limit its perceived usefulness. With a survey made for this study, we explored the knowledge and attitudes of 230 consumers towards lignin-based sunscreen, their motives and barriers to purchase it, and how it relates to their environmental and health consciousness. Participants were also asked about their sunscreen habits, their familiarity with the environmental and health impacts of skincare, their perceptions of bio-based ingredients in general, and their skincare product purchasing decisions. Those who are more familiar with environmental issues have a positive attitude towards bio-based ingredients, are accustomed to purchasing more environmentally friendly skincare, and are likelier to be interested in a lignin product. Consumers are welcoming towards a natural, healthy, and environmentally friendly sunscreen alternative but are worried about the lower SPF. Because organic is perceived as luxurious, they are concerned about its price, and some are apprehensive about its pigmentation. While a lignin-based sunscreen at this stage of development is unlikely to take on the role of primary sunscreen on warm, sunny days, it may be more useful as a general-purpose, everyday product that can offer some protection, moisture, and coverage.
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Koch, Zagórska, Marzec, and Kukula-Koch. "Applications of Tea (Camellia sinensis) and its Active Constituents in Cosmetics." Molecules 24, no. 23 (November 24, 2019): 4277. http://dx.doi.org/10.3390/molecules24234277.

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Studies on the cosmetic applications of plant extracts are increasingly appearing in the scientific literature, which is due to the growing popularity of skincare products around the world. In the light of the observed changes, a return to natural treatment and skincare with cosmetics free of harmful substances or toxic preservatives is visible. Currently, tea extracts, due to their rich composition and various biological actions, play an important role among the dietary supplements and cosmetics. This review is intended to collect the reports on the properties of the tea plant, its extracts and preparations in cosmetology: for skin care products and for the treatment of selected dermatological diseases. Particular attention is paid to its antioxidant, anti-hyaluronidase, anti-inflammatory, slimming, hair-strengthening, photoprotective and sealing blood vessels properties.
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Adu, Simms A., Patrick J. Naughton, Roger Marchant, and Ibrahim M. Banat. "Microbial Biosurfactants in Cosmetic and Personal Skincare Pharmaceutical Formulations." Pharmaceutics 12, no. 11 (November 16, 2020): 1099. http://dx.doi.org/10.3390/pharmaceutics12111099.

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Cosmetic and personal care products are globally used and often applied directly on the human skin. According to a recent survey in Europe, the market value of cosmetic and personal care products in Western Europe reached about 84 billion euros in 2018 and are predicted to increase by approximately 6% by the end of 2020. With these significant sums of money spent annually on cosmetic and personal care products, along with chemical surfactants being the main ingredient in a number of their formulations, of which many have been reported to have the potential to cause detrimental effects such as allergic reactions and skin irritations to the human skin; hence, the need for the replacement of chemical surfactants with other compounds that would have less or no negative effects on skin health. Biosurfactants (surfactants of biological origin) have exhibited great potential such as lower toxicity, skin compatibility, protection and surface moisturizing effects which are key components for an effective skincare routine. This review discusses the antimicrobial, skin surface moisturizing and low toxicity properties of glycolipid and lipopeptide biosurfactants which could make them suitable substitutes for chemical surfactants in current cosmetic and personal skincare pharmaceutical formulations. Finally, we discuss some challenges and possible solutions for biosurfactant applications.
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Juliano, Claudia, and Giovanni Magrini. "Cosmetic Functional Ingredients from Botanical Sources for Anti-Pollution Skincare Products." Cosmetics 5, no. 1 (February 6, 2018): 19. http://dx.doi.org/10.3390/cosmetics5010019.

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Barton, Cheryl. "Make evidence-based decisions when it comes to choosing skincare products." Journal of Aesthetic Nursing 7, Sup1 (March 2018): 4. http://dx.doi.org/10.12968/joan.2018.7.sup1.4.

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Danila, Angela, Sorin-Alexandru Ibanescu, Carmen Zaharia, Emil Ioan Muresan, Alina Popescu, Maricel Danu, and Vlad Rotaru. "Eco-friendly O/W emulsions with potential application in skincare products." Colloids and Surfaces A: Physicochemical and Engineering Aspects 612 (March 2021): 125969. http://dx.doi.org/10.1016/j.colsurfa.2020.125969.

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Prajapati, Disha P., and Tanvi R. Dodiya. "A REVIEW ON SKIN MICROBIOME: NOVEL STRATEGY IN COSMETICS." International Journal of Research in Ayurveda and Pharmacy 12, no. 3 (July 6, 2021): 99–102. http://dx.doi.org/10.7897/2277-4343.120382.

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Human skin is the largest organ composing a complex ecosystem harbouring different types of microorganisms such as bacteria, viruses, fungi and mites that are together known as the skin microbiome. These organisms play an important role in communicating and instructing the cutaneous arm of the immune system to keep the skin healthy. Diet, hormonal imbalance, lifestyle, use of medications and cosmetics have been reported to influence the composition of skin microbiome. These factors can sometimes cause an imbalance in the microbiome leading to a condition known as ‘dysbiosis’. This disruption can then lead to several skin disorders such as dandruff, acne, psoriasis, or atopic dermatitis. Hygiene products, make-up, perfume, skin cream, nail polish, soap, shampoo, shaving cream, deodorant etc. also implicated in modifying the skin microbiome. Consumers today are moving towards a simpler, cleaner and nature based products for cosmetics. Microbiome balancing skincare natural products can respond to the rising concerns of environment pollution, skin sensitivity and premature ageing. These products can enrich the skin to repair itself by boosting skins immune system and natural defence barrier. These natural products are meant to remove pathogenic but to retain the composition mutualistic organism. The skincare market has recently embraced these distinct approaches of targeting the skin microbiome through different fronts like Probiotics, Prebiotics and Postbiotics.
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Putri, Alya Indira. "THE ACCULTURATION TO GLOBAL CONSUMER CULTURE TOWARDS PURCHASE DECISION OF SOUTH KOREAN SKINCARE AND COSMETIC PRODUCT." Advanced International Journal of Business, Entrepreneurship and SMEs 3, no. 9 (September 1, 2021): 102–22. http://dx.doi.org/10.35631/aijbes.39008.

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The development of the globalization era encourages the dissemination of information and beauty trends from South Korea in Indonesia. To be accepted by the Indonesian market, South Korean beauty companies need to consider the acculturation aspects, because it is one of the primary determinant factors of consumer purchase decisions in a foreign country product. The purpose of this study is to analyze the effect of acculturation on global consumer culture towards purchase decisions of South Korean skincare and cosmetic products, identify the factors that influence the consumers’ purchase decision, and develop marketing recommendations for South Korean beauty companies. To validate the hypotheses from previous studies and answer the research questions, a quantitative approach by the online survey was conducted by 250 respondents of women in Indonesia from generations x, y, and z who have purchased South Korean skincare and cosmetic products by a minimum of past six months, and PLS-SEM was used to analyze the relationship between the variables. The findings indicate that acculturation influences customers’ purchase decisions towards South Korean skincare and cosmetic products through several variables. It is found that cosmopolitanism has a significant influence on global consumption orientation and perceived value. Similarly, global mass exposure and self-identification with GCC have a significant impact on materialism. Materialism then has a significant impact on perceived value, which in turn has a significant influence on brand attitude. Brand attitudes then have a significant influence on purchase intention, which in turn has a significant influence on the purchase decision. The results suggested that South Korean beauty companies should maintain product quality, emphasize the products’ benefit and function, and enhance the advertising competitive advantage. This study is expected to enhance marketers understanding of how companies could improve consumers’ purchase decisions through understanding the acculturation between these two countries.
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Pangestuti, Ratih, Kyung-Hoon Shin, and Se-Kwon Kim. "Anti-Photoaging and Potential Skin Health Benefits of Seaweeds." Marine Drugs 19, no. 3 (March 22, 2021): 172. http://dx.doi.org/10.3390/md19030172.

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The skin health benefits of seaweeds have been known since time immemorial. They are known as potential renewable sources of bioactive metabolites that have unique structural and functional features compared to their terrestrial counterparts. In addition, to the consciousness of green, eco-friendly, and natural skincare and cosmetics products, their extracts and bioactive compounds such as fucoidan, laminarin, carrageenan, fucoxanthin, and mycosporine like amino acids (MAAs) have proven useful in the skincare and cosmetic industries. These bioactive compounds have shown potential anti-photoaging properties. Furthermore, some of these bioactive compounds have been clinically tested and currently available in the market. In this contribution, the recent studies on anti-photoaging properties of extracts and bioactive compounds derived from seaweeds were described and discussed.
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Uyama, Makoto, Yumi Ando, and Yuri Hatakeyama. "The Complex Value Brought to Skincare Products by a Novel Silicone Emulsifier." Journal of Society of Cosmetic Chemists of Japan 54, no. 3 (September 20, 2020): 237–44. http://dx.doi.org/10.5107/sccj.54.237.

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Zaki, K., R. Nopiah, A. Walid, and E. P. Putra. "The Role of Environment in Responding to Halal Skincare Products in Indonesia." Journal of Physics: Conference Series 1796, no. 1 (February 1, 2021): 012030. http://dx.doi.org/10.1088/1742-6596/1796/1/012030.

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Knaggs, Helen E. "Cosmeceuticals: What are they?" Biochemist 29, no. 6 (December 1, 2007): 4–6. http://dx.doi.org/10.1042/bio02906004.

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Skincare products can be divided into cosmetics, to improve the appearance of skin, and drugs, used to treat skin diseases; drugs are distinguished as having a biological effect on living tissue. The term ‘cosmeceutical’ was first coined by a leading dermatologist by combining the words cosmetic with ‘pharmaceutical’. However, in most countries, this term is not recognized by regulatory bodies as a separate product class, thus it is not clear what type of products are considered to be cosmeceuticals.
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Agustin, Cindy Ayu, and Gracia Reveria Hellianto. "Pengaruh Reputasi Terhadap Minat Beli Produk Skincare di Shopee." Business Economic, Communication, and Social Sciences (BECOSS) Journal 2, no. 1 (January 28, 2020): 39–52. http://dx.doi.org/10.21512/becossjournal.v2i1.6050.

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Technological developments have caused changes in consumer shopping behavior from offline to online which has led to the emergence of various types of online marketplace platforms. In this study, we will discuss the impact of seller's reputation, quality of seller services, and customer trust on interest in buying cosmetic products at Shopee. This research is an associative quantitative research with survey method through questionnaires as the main instrument. The results showed that there was a relationship and significant influence between reputation, quality of service sellers, and customer trust on buying intention on skincare product at Shopee.
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Petchsomrit, Arpa, Mark I. McDermott, Salil Chanroj, and Waeowalee Choksawangkarn. "Watermelon seeds and peels: fatty acid composition and cosmeceutical potential." OCL 27 (2020): 54. http://dx.doi.org/10.1051/ocl/2020051.

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Watermelon consumption results in generation of organic waste in the form of seeds and peels. We have evaluated the fatty acid profiles and antioxidant content of watermelon (Kinnaree cultivar) seed oil and peel wax. In addition, we assessed the potential use of these watermelon industry byproducts in the development of cosmeceuticals. The most abundant fatty acids in seed oil and peel wax were linoleic acid and arachidic acid, respectively. Fatty acids form an essential component in the cell membranes and have seen increased recognition in the cosmeceutical industry. Antioxidants also play a beneficial role in skincare in combating free-radicals resulting from sun damage and pollutants. The seed oil showed stronger antioxidant activity than the peel wax, as indicated by the DPPH radical scavenging ability of 0.894 mg α-tocopherol equivalent/g dried seeds versus 0.036 mg α-tocopherol equivalent/g dried peels. Therefore, the seed oil was formulated into skincare products, in the form of emulsions and nanoemulsions. The most effective formulae were stable at room temperature for seven days, or following repeated cycles of heating and cooling. This work demonstrates the potential for watermelon seed oil to be employed in skincare product formulations, which could maximize agricultural profit and minimize environmental waste.
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Cranwell, W. C., and R. Sinclair. "Sunscreen and facial skincare products in frontal fibrosing alopecia: a case–control study." British Journal of Dermatology 180, no. 4 (January 6, 2019): 943–44. http://dx.doi.org/10.1111/bjd.17354.

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Anderlová, Dorota, and Michal Pšurný. "Exploring the Importance of Emotions Within Consumer Behaviour on the Czech Luxury Cosmetic Market." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 68, no. 2 (2020): 363–72. http://dx.doi.org/10.11118/actaun202068020363.

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In the last few decades, the role of emotions has been gaining importance across all industries when examining consumer's behavioural decisions. The impact that the emotions have on judgments, evaluations and decisions has long been important not only to psychology, but also to economic sciences. This paper aims to investigate the attitudes and behaviour of Czech women in regards to purchasing, using and their overall attitude to skincare products in the luxury segment, with special focus on emotions and social status as an influential factor. A targeted questionnaire was applied as a base to gain relevant quantitative data. Quantitative data were collected from 782 cosmetics consumers in luxury perfumeries all over the Czech Republic. Data were evaluated by means of descriptive statistics, dependencies were expressed by contingency (Chi-Square Test) and customer segmentation was managed by cluster analysis (k-means method, Euclidian distance). The obtained data clearly shows the significant importance of emotions and social value to certain female consumer segments. The research results provided valuable insights and information for the producers, marketers and managers to understand consumer attitudes, behaviour and social trends in the skincare cosmetics perfumery market and will help them to develop products, marketing and business strategies that are tailor-made to actual consumer needs and desires.
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Lim, Min Wen, Mohamed Kheireddine Aroua, and Lai Ti Gew. "Thanaka (H. crenulata, N. crenulata, L. acidissima L.): A Systematic Review of Its Chemical, Biological Properties and Cosmeceutical Applications." Cosmetics 8, no. 3 (July 30, 2021): 68. http://dx.doi.org/10.3390/cosmetics8030068.

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Thanaka (H. crenulata, N. crenulata, L. acidissima L.) is a common tree in Southeast Asia used by the people of Myanmar to create their distinctive face makeup meant for daily sun protection and skincare. Moreover, it is used as a traditional remedy to treat various diseases since it can also be applied as an insect repellent. In this systematic review, the chemical and biological properties of Thanaka have been summarised from 18 articles obtained from the Scopus database. Various extracts of Thanaka comprise a significant number of bioactive compounds that include antioxidant, anti-ageing, anti-inflammatory, anti-melanogenic and anti-microbial properties. More importantly, Thanaka exhibits low cytotoxicity towards human cell lines. The use of natural plant materials with various beneficial biological activities have been commonly replacing artificial and synthetic chemicals for health and environmental reasons as natural plant materials offer advantages such as antioxidant, antibacterial qualities while providing essential nourishment to the skin. This review serves as a reference for the research, development and commercialisation of Thanaka skincare products, in particular, sunscreen. Natural sunscreens have attracted enormous interests as a potential replacement for sun protection products made using synthetic chemicals such as oxybenzone that would cause health issues and damage to the environment.
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Yarosh, Daniel B., Amanda Rosenthal, and Ronald Moy. "Six critical questions for DNA repair enzymes in skincare products: a review in dialog." Clinical, Cosmetic and Investigational Dermatology Volume 12 (August 2019): 617–24. http://dx.doi.org/10.2147/ccid.s220741.

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Carvalho, Luísa Cagica, Cristina Soutinho, Teresa Paiva, and Sérgio Leal. "TERRITORIAL INTENSIVE PRODUCTS AS PROMOTERS OF REGIONAL TOURISM. THE CASE STUDY OF DOURO SKINCARE." HOLOS 4 (November 1, 2018): 122–36. http://dx.doi.org/10.15628/holos.2018.5243.

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The case study explores the growth and regional involvement of Douro SkinCare[1], a company created by women that operates in the field of selective Biological Cosmetics through the creation, development and production of cosmetic lines that are based on emblematic raw materials of the Douro Region, one of the oldest wine-growing areas with more history in the world, located in the north of our country, Portugal. It uses Douro grapes and PORT WINE DNA ™ (Douro Nuclear Aroma), created from the first port wine from entirely organic production to develop cosmetic lines produced with endogenous products. The territorial intensive products (TIP) are associated directly with the region and are intensively endogenous. TIPs are indirectly related with local tourism as a trademark.This case study uses a qualitative methodology, based on YIN (1998) to select and analyse information collected by the interviewers and other secondary information sources.This case illustrates how a brand can contribute for regional development and expansion by a small female business. It also highlights the role of the entrepreneurs in introducing modernity, innovation and product diversification to allow such a small firm to reach new markets.This research could bring new insights and relevant proposals to the relation between TIPs, female entrepreneurship, tourism and regional development.Additionally, by utilizing grapes and/or wine and other derived products produced from vines grown completely organically in the Douro region in northern Portugal, the firm has contributed significantly to create awareness about the sustainability of this natural resource and the region itself.[1] http://douroskincare.com/, retrieved on July 28, 2016.
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Masaki, Hitoshi, and Moeko Doi. "Function of Sacran as an Artificial Skin Barrier and the Development of Skincare Products." YAKUGAKU ZASSHI 139, no. 3 (March 1, 2019): 371–79. http://dx.doi.org/10.1248/yakushi.18-00177-3.

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Searing, Caroline, and Hannah Zeilig. "Fine Lines: cosmetic advertising and the perception of ageing female beauty." International Journal of Ageing and Later Life 11, no. 1 (February 13, 2017): 7–36. http://dx.doi.org/10.3384/ijal.1652-8670.16-290.

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Fine Lines is a study investigating the language used in adverts for female facial cosmetics (excluding makeup) in UK Vogue magazine. The study queries whether this has been affected by the introduction and rise in popularity of minimally invasive aesthetic procedures to alleviate the signs of facial ageing. The contemporary cultural landscape is explored: this includes the ubiquitous nature of advertising as well as the growth of the skincare market. Emergent thematic analysis of selected advertisements showed a change in the language used before the introduction of the aesthetic procedures (1992 and 1993) compared with later years (2006 and 2007). We have noted a decline in numbers of advertisements within some themes (nourishing in particular showed a marked fall in number of mentions) while others have shown increases (those offering protection against UV radiation and pollution increased by 50% in the later data set). The remaining thematic categories were relatively constant over the period of study, though the emphasis shifted within the themes over time. This article concludes by asserting that the language has changed, that the vocabulary has become more inventive and that skincare products appear to be marketed as complementary to cosmetic procedures. In addition, some of the products appear to be being marketed as luxury items, something to be bought because owning and using it gives you pleasure and bestows prestige on the owner.
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Banerjee, Sanchayita, and Sooraj Namboodiri. "Factors Influencing Consumer Buying Behaviour of Male Skincare Products: A Study of Mumbai Metropolitan City." Indian Journal of Marketing 48, no. 11 (November 1, 2018): 23. http://dx.doi.org/10.17010/ijom/2018/v48/i11/137983.

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Damanik, Sri Winda Hardiyanti, and Rakhmawati Purba. "Pengaruh Kualitas Produk dan Iklan terhadap Minat Beli Konsumen Produk Bedak Tabita Skincare." Ekonomis: Journal of Economics and Business 4, no. 2 (September 4, 2020): 335. http://dx.doi.org/10.33087/ekonomis.v4i2.158.

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This study aims to determine the quality of products and advertisements on consumer buying interest for Tabita powder skin care products. The results of data duplication using the SPSS 25 program for Windows generated multiple regression analysis with two independent variables and one dependent variable showing Y = 2,879 + 0,161X1 - 0,004X1 - Consumer Purchase Interest according to Product Demand and Advertising. The results of the analysis also obtained a coefficient of determination (R2) of 0.426 or 42.6%, which means that Consumer Purchase Interest can provide by the Product Quality and Advertising variables, while the percentage of 57.4% can be stated by other variables that do not apply in this study. Hypothesis testing on 1 statement that: the value of Product Quality if the value of tcount 3.001> ttable 2.002 and a significance level of 0.004 <0.05, it means that Product Quality affects Consumer Purchase Interest and Hypothesis 1 is accepted. Testing Hypothesis 2 states that: the value of advertising can be seen from the table 4.12 tcount -0.073 <ttable 2.002 and the significance level of the significance value is 0.942> 0.05, meaning that advertising has no effect on Consumer Purchase Interest and Hypothesis 2 is rejected. The test states that the value of Fcount is 15,590> Ftable 2.77 and a significance level of 0.000 <0.05 means that Product Quality and Advertising have a simultaneous effect on Consumer Purchase Interest and Hypothesis 3 is accepted.
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