Academic literature on the topic 'Slogan-promise'

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Journal articles on the topic "Slogan-promise"

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Verboven, Hans. "Communicating CSR and Business Identity in the Chemical Industry Through Mission Slogans." Business Communication Quarterly 74, no. 4 (2011): 415–31. http://dx.doi.org/10.1177/1080569911424485.

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This article analyzes the communication of corporate social responsibility (CSR) and corporate image in the chemical industry through mission slogans. Morsing’s (2006) CSR communication framework is adapted for a comparative analysis of the strategies behind mission slogans. By grouping rhetorical strategies in a mission slogan into a mission slogan functionality grid, it was found that most chemical companies use the mission slogan to share their value proposition (CSR promise) and to present their often-stigmatized activities in a euphemistic way. This article offers the tools to use mission
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Goldman, Wendy Z. "Industrial Politics, Peasant Rebellion and the Death of the Proletarian Women's Movement in the USSR." Slavic Review 55, no. 1 (1996): 46–77. http://dx.doi.org/10.2307/2500978.

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In December 1927 delegates to the XV Party Congress of the Soviet Union adopted the slogan, “Face toward Production.” Over the next five years, as the Party embarked on a massive effort to industrialize the country and collectivize agriculture, this slogan came to define policy in every area of life. The Party daily exhorted the people to speed up production, increase the harvest, reconstruct agriculture. Workers erected behemoths of heavy industry as artists emblazoned the image of belching smokestacks everywhere, symbols not of pollution but of the transformative promise of industrialization
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Violeau, Jean-Louis. "Les écoquartiers: dernier linéament contrarié de la grande histoire de l’Utopie?" VLC arquitectura. Research Journal 5, no. 2 (2018): 1. http://dx.doi.org/10.4995/vlc.2018.10619.

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<p><em>Utopia today draws a critical horizon rather than a promising future. Too often, this promise may have been a tool to plea for patience and justify the immediate sacrifices in the name of a nebulous future. For a long time the construction of the city was an integral part of a larger project to build a new society. But under the contemporary aegis of "sustainable development", the new sentence is yet to take an original form. In eco-neighbourhoods, the plot is still despotic, and it only re-emerges from its box under the spectre of heliotropism, under the aegis of thermal pe
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White, Joel R. "‘Peace’ and ‘Security’ (1 Thess 5.3): Roman Ideology and Greek Aspiration." New Testament Studies 60, no. 4 (2014): 499–510. http://dx.doi.org/10.1017/s0028688514000162.

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Against the consensus that ‘peace and security’ in 1 Thess 5.3 is an allusion to a common Roman imperial slogan, it is argued that, while ‘peace’ does, in fact, evoke Roman propaganda's promise of a stable society to her loyal subjects, ‘security’ has its roots in the Hellenistic conception of the polis as the guarantor of stability. Paul himself combined these two catchwords, thereby promoting a counterclaim both to Roman imperial power and to Hellenistic visions of the ideal civic society. Neither can offer true security in the face of the apocalyptic cataclysm he is convinced is coming. Tha
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Atthahirah, Amienah, Gerry Maulana, M. Irsyad Jamin, Rexy Fajrin Ismail, Sekar Anugrah Resky, and Wiyanie Putri. "The Gojek Way An Instrumental Branded Content Analysis of #PastiAdaJalan Campaign." Jobmark: Journal of Branding and Marketing Communication 06, no. 02 (2025): 130–37. https://doi.org/10.36782/jobmark.v6i2.306.

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This article analyses the communication strategy of the Gojek brand, an online transportation service, through its campaign entitled #PastiAdaJalan. Using the instrumental Branded Content Analysis (BCA) method, this study finds various ways Gojek communicates its brand value as a solution for urban communities in meeting their urban needs and problems, such as anti-congestion transportation, online food ordering, online payments, and many more, yet another online service that accompanies consumer mobility. The slogan and hashtag #PastiAdaJalan is a crucial message that conveys Gojek's promise
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Laird, Susan. "Reforming "Woman's True Profession": A Case for "Feminist Pedagogy" in Teacher Education?" Harvard Educational Review 58, no. 4 (1988): 449–64. http://dx.doi.org/10.17763/haer.58.4.q15045qx21m156tm.

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In this article, Susan Laird makes the powerful argument that reform efforts which do not examine their own rationalistic underpinnings perpetuate philosophical and practical dilemmas for the education of teachers. She critiques the ahistorical and so-called gender-neutral proposals of such groups as the Carnegie Forum's Task Force on Teaching and the Holmes Group, which neither acknowledge nor examine critically the traditional conception of schoolteaching as "woman's true profession." Her own analysis of the contradictory and ambiguous theses signified in the slogan "woman's true profession"
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Chatterjee, Syantani. "Aane Wala Hai." Cambridge Journal of Anthropology 41, no. 1 (2023): 52–68. http://dx.doi.org/10.3167/cja.2023.410105.

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Abstract The Bharatiya Janata Party won the 2014 parliamentary elections in India, popularising the slogan ‘Achhe din aane wale hai’ (‘Good days are coming’). Even as the good days remained elusive, in 2019, the party won the popular vote again, with an additional promise of culling out putative ‘infiltrators’ from India by announcing ‘NRC aane wala hai’ (‘NRC is coming’). Drawing on ethnographic research carried out between 2016 and 2019 in a largely Muslim working-class neighbourhood next to one of Asia's largest garbage dumps in Mumbai, this article attempts to grasp the force of the state
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Eisenberg, Leon. "Preventive Pediatrics: The Promise and the Peril." Pediatrics 80, no. 3 (1987): 415–22. http://dx.doi.org/10.1542/peds.80.3.415.

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I was deeply honored to have been invited by the Canadian Paediatric Society to serve as its 18th Queen Elizabeth II Lecturer. Even as I relished the honor, I found it daunting, given the distinction of my predecessors. Having considered at length how best to respond, I chose to address prevention, a field with which pediatrics has been concerned since its inception as a specialty. Although the commitment of pediatrics to disease prevention has been unswerving, the diseases that have been the target of its efforts have necessarily changed as the distribution of disease in the population has ch
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Rybaczewska, Maria, Siriphat Jirapathomsakul, Yiduo Liu, Wai Tsing Chow, Mai Thanh Nguyen, and Leigh Sparks. "Slogans, brands and purchase behaviour of students." Young Consumers 21, no. 3 (2020): 305–17. http://dx.doi.org/10.1108/yc-07-2019-1020.

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Purpose The purpose of this paper is to extend the understanding of the influence of slogans (e.g. “Dare for More”) on brand awareness and purchase behaviour of students. Design/methodology/approach Data were collected thorough 34 in-depth face-to-face interviews with university students, using the customer decision process model as an approach. Findings The authors’ research confirmed that conciseness, rhythm and jingle are key features strengthening customers’ recall and recognition, both being moderators of slogans’ power. The role and influence of slogans depend on the stage of the custome
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El Bagoury, Mahmoud. "Mahmoud Darwish and the Quest for a Postcolonial Utopia: Israel's War on Gaza and Reimagining the Colonial Waste Land." Journal of Holy Land and Palestine Studies 23, no. 1 (2024): 109–26. http://dx.doi.org/10.3366/hlps.2024.0328.

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This article investigates how Mahmoud Darwish introduces a postcolonial utopian rhetoric whereby Israelis and Palestinians would create a better milieu than what presently exists by adopting new human and universal commonalities and by eliminating what Fredric Jameson labels ‘the root of all evil’. Israel's current colonial project against Gaza as forced displacement can be deconstructed through such rhetoric. Darwish's postcolonial utopia aligns with Bill Ashcroft's appeal to the creation of a better world free from hate, categorisation and the desire for annihilation. Strangely, Gaza's anti-
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Book chapters on the topic "Slogan-promise"

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Kurnia, Lilawati, and Nurbaity. "Online Halal Dating: AyoPoligami and the Contestations of Polygamy as the “New Normal” in Indonesia." In Gender, Islam and Sexuality in Contemporary Indonesia. Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-99-5659-3_6.

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AbstractThis chapter explores how the online datingapp AyoPoligami expresses a halal lifestyle that has become increasingly popular in Indonesia in recent years. While it is desirable for many middle-class Muslims, both women and men, to live a Sharia-compliant life and to document this in public, it is questionable to what extent corresponding online services want to be associated with the halal label that delivers on this promise. It compares AyoPoligami with other dating apps, particularly Salams(previously Minder), a popular dating app for Muslims whose slogan is to “find love or friends t
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Whittle, Ann. "Causal Nominalism." In Dispositions and Causes. Oxford University PressOxford, 2009. http://dx.doi.org/10.1093/oso/9780199558933.003.0009.

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Abstract If the causal theory of properties has a slogan, it is Shoemaker’s claim that ‘properties are causal powers’ (1980: 210). But this eyecatching statement has been apt to mislead, as it seems to promise a reduction of some sort. This impression has been reinforced by expositions of the view. Armstrong, for instance, identifies the core of the causal theory of properties with the claim that ‘properties are exhausted by their causal role’.
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Smith, Gary Scott. "“Be Not Weary of Well Doing”." In Do All the Good You Can. University of Illinois Press, 2023. http://dx.doi.org/10.5622/illinois/9780252045318.003.0007.

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Religious issues were very important in the 2016 presidential campaign. Clinton adopted a Methodist maxim—“Do all the good you can”—as her unofficial campaign slogan. She hired faith outreach directors to help win the voters of Catholics, Jews, and African Americans. Although numerous prominent evangelical leaders denounced Donald Trump, his campaign appealed to them more successfully than Clinton’s. His stance on religious liberty and abortion, promise to appoint conservative Supreme Court justices, and their dislike of Clinton’s personality and various politically progressive policies she ad
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Rahe, Paul A. "Mutual Exhaustion." In Sparta's Second Attic War. Yale University Press, 2020. http://dx.doi.org/10.12987/yale/9780300242621.003.0007.

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This chapter recounts the expedition conducted by Brasidas, son of Tellis, who made good with his promise of the Lacedaemonians' slogan “the freedom of the Greeks.” It talks about how the majority of the Lacedaemonians were weary of war, fearful of a helot revolt, eager to recover the men captured on Sphacteria, and ready to forge a peace. It also reviews how the Spartans' thirty years of peace with Argos came to an end within two years. The chapter discusses the prosperity of Lacedaemon's ancient enemy, the Argives, which were feared to enter the Peloponnesian War on the Athenian side. It loo
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Farber, Daniel A., and Suzanna Sherry. "Anatomy of an Ideology." In Beyond All Reason. Oxford University PressNew York, NY, 1997. http://dx.doi.org/10.1093/oso/9780195107173.003.0007.

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Abstract If there is any central message of radical multiculturalism, that message is, “It’s all politics.” Merit, law, and truth are exercises of power by one group over another. This is supposed to be a slogan of liberation-all the apparent barriers to our heart’s desire can be over­ turned, for what lives by power can die by revolution. We have seen, however, that this form of politicization has some unhappy consequences. If merit is an exercise of power, a certain kind of racism-that directed against successful minorities like Jews and Asians-becomes excusable. Discourse becomes a politica
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Hayes, Kevin J. "The Wall of Separation." In The Road TO Monticello. Oxford University PressNew York, NY, 2008. http://dx.doi.org/10.1093/oso/9780195307580.003.0032.

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Abstract Writing to Benjamin Rush a few months before the 1800 presidential election, Thomas Jefferson made one of his most famous pronouncements: “I have sworn upon the altar of god eternal hostility against every form of tyranny over the mind of man.”1 Save for the fact that these words occur in a private letter to a trusted friend, they have the aura of a campaign slogan. But Jefferson was not solely inveighing against political tyranny. He was also speaking against religious tyranny. Read within the context of this letter, his words are tinged with irony: they occur in a paragraph recallin
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"The Right to Be Beautiful without Guarantee." In The Promise of Beauty. Duke University Press, 2024. http://dx.doi.org/10.1215/9781478060000-004.

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Staged just twice, first in Angola and later in Cambodia, the Miss Landmine pageant follows from a not uncommon faith that beauty is both a humanitarian problem and also its resolution. This chapter holds together the sprawling international complex that funds and conducts prosthetic manufacturing, rehabilitation and vocational training, infrastructural development, and cultural programming, with the aesthetic and moral discourses of rights, capacities, humanitarianism and humanity, at the postwar scene of this pageant heralding, “Everyone has the right to be beautiful.” This slogan attests to
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