Relevant bibliographies by topics / Slovak Television plays

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Academic literature on the topic 'Slovak Television plays'

Author: Grafiati
Published: 26 July 2024
Last updated: 31 July 2025

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Journal articles on the topic "Slovak Television plays"

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Gburova, Jaroslava, Beata Gavurova, Radovan Bacik, and Maria Tomasova. "Analysis of the Impact of Advertising on the Change of Voter Behavior of Consumers (Voters) in The Slovak Republic." Marketing and Management of Innovations 14, no. 3 (2023): 134–41. http://dx.doi.org/10.21272/mmi.2023.3-12.

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In this day and age, where we are constantly exposed to advertising messages and information, it is not surprising that advertising also plays a significant role in the political sphere. The impact of advertising on changing voter behaviour in the Slovak Republic is a matter that deserves attention as political campaigns increasingly use advertising techniques and media to achieve their objectives. Advertising in elections is nothing new, but its form and scope have changed significantly with the advent of the digital era. Candidates and political parties are investing heavily in advertising c
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Bacik, Radovan, Jaroslava Gburova, Stefan Gavura, and Barbora Iannaccone. "Impact of digital marketing on the purchasing behavior of modern consumers in the field of tourism." JOURNAL OF INTERNATIONAL STUDIES 18, no. 1 (2025): 116–29. https://doi.org/10.14254/2071-8330.2025/18-1/7.

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In the current digital environment, digital marketing plays a crucial role in shaping and influencing consumer preferences and decision-making processes. With the increasing digitalization of society and the abundance of online information, digital marketing has become an inseparable part of promotional strategies in the field of tourism. This study aims to explore several forms of promotion, with an emphasis on digital marketing, and analyze their impact on Slovak consumers in the tourism sector. The findings reveal that while traditional media, such as television, remain significant in promo
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Hu, Ziming. "Features of the implementation of speech strategies and tactics in the slogan of television food advertising." Litera, no. 4 (April 2024): 145–58. http://dx.doi.org/10.25136/2409-8698.2024.4.70481.

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The article is devoted to the study of speech strategies and tactics in the slogan of television food advertising. The slogan as an element of the advertising text plays a significant role in influencing the consciousness and behavior of the addressee. Slogans implement various speech strategies and tactics to ensure the success of advertising communication. The difficulty of studying this phenomenon lies in a short formulation with great strategic potential and its uncertain relationship with the main text of television advertising. The relevance of this study is related to the importance of
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Farid.pribadi, Farid pribadi, and Khusnul Khotimah. "PRESUPPOSISI DALAM SLOGAN IKLAN MINUMAN DI TELEVISI KAJIAN PRAGMATIK." DIALEKTIKA: JURNAL BAHASA, SASTRA DAN BUDAYA 9, no. 2 (2022): 185–96. http://dx.doi.org/10.33541/dia.v9i2.4078.

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Slogan dalam iklan memegang peranan penting. Maraknya persaingan bisnis yang semakin ketat, berbagai inovasi digunakan untuk meningkatkan promosi, salah satunya berinovasi dengan sebuah slogan dalam iklan. Hal ini dituntut kreatifitas pebisnis dalam merumuskan bahasa slogan semenarik mungkin, agar iklan dapat diterima masyarakat, serta mengakar kuat di benak konsumen. Penelitian ini membahas mengenai praanggapan (presupposisi) dalam slogan iklan di televisi. Objek yang dipilih adalah iklan minuman. Penelitian ini bertujuan mendeskripsikan praanggapan dalam slogan iklan minuman di televisi. Pen
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Galetić, Fran. "Market position of public television in post-transition countries of the European Union from 1995 to 2019." Ekonomski pregled 73, no. 4 (2022): 571–94. http://dx.doi.org/10.32910/ep.73.4.4.

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Public television is present in every European country, and it position on the market has been changing during the process of transition from monopoly to oligopoly and further towards monopolistic competition market. In most transition countries of the European Union, this process started in early 1990s and today public television represents only one player on the market. This paper analyzes the position of public television in 8 countries: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Slovakia and Slovenia for the period from 1995 till 2019. The goal of this research is to anal
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Rufaro, Chipo Phiri, Meh Nge Deris, and Suzanne Ayonghe Lum. "The impact of English-Shona translation of adverts on consumer attitudes in Zimbabwe." GPH-International Journal of Educational Research 7, no. 12 (2024): 15–31. https://doi.org/10.5281/zenodo.14566512.

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Abstract This study aims to explore and investigate translation procedures and how linguistic and cultural adaptation affects communication and marketing outcomes on consumer attitudes and behaviors in Zimbabwe. To answer pertinent questions, the study adopted a mixed-method research design, combining qualitative corpus analysis and quantitative data from questionnaires. Two different questionnaires were administered to different groups, and English-to-Shona translated adverts were collected. The study made use of participant observation and responses from both company representatives and cons
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Haller, Beth. "Switched at Birth: A Game Changer for All Audiences." M/C Journal 20, no. 3 (2017). http://dx.doi.org/10.5204/mcj.1266.

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The American Broadcasting Company (ABC) Family Network show Switched at Birth tells two stories—one which follows the unique plot of the show, and one about the new openness of television executives toward integrating more people with a variety of visible and invisible physical embodiments, such as hearing loss, into television content. It first aired in 2011 and in 2017 aired its fifth and final season.The show focuses on two teen girls in Kansas City who find out they were switched due to a hospital error on the day of their birth and who grew up with parents who were not biologically relate
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Rall, Denise N. "Rage – beyond the Point of Boiling Over." M/C Journal 22, no. 1 (2019). http://dx.doi.org/10.5204/mcj.1517.

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Rage can come from anywhere, it ignites as a flash of lightening and hisses rapidly down a darkened tunnel, landing wherever it finds a target. Sigmund Freud, and many other psychoanalysts, have attempted to explain the inception of human’s two primordial emotions, rage and fear – encapsulated in the popular phrase, fight or flight. Our earliest historical records detail the myriad battles that determined the world’s future course of events. Without rage, and its adjutants, violence and war, the world’s countries would not exist with their current boundaries. In fact, our species, Homo sapiens
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Marshall, P. David. "Thinking through New." M/C Journal 1, no. 1 (1998). http://dx.doi.org/10.5204/mcj.1696.

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A friend of mine once tried to capture the feeling that one gets from a new thing. He decided that there was no word to describe the sensation of having an unblemished eraser when you were in primary school, but nevertheless it produced a kind of fascinating awe in the apparent perfection of the new. A similar feeling captures the new car owner in smelling the interior's recently minted plastic. Used car dealers would doubtless love to bottle that smell because it produces the momentary pleasure of new ownership. And I am sure there are certain people who are addicted to that smell, and go tes
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Burwell, Catherine. "New(s) Readers: Multimodal Meaning-Making in AJ+ Captioned Video." M/C Journal 20, no. 3 (2017). http://dx.doi.org/10.5204/mcj.1241.

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IntroductionIn 2013, Facebook introduced autoplay video into its newsfeed. In order not to produce sound disruptive to hearing users, videos were muted until a user clicked on them to enable audio. This move, recognised as a competitive response to the popularity of video-sharing sites like YouTube, has generated significant changes to the aesthetics, form, and modalities of online video. Many video producers have incorporated captions into their videos as a means of attracting and maintaining user attention. Of course, captions are not simply a replacement or translation of sound, but have in
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Books on the topic "Slovak Television plays"

1

Slavíková, Hana. Český a slovenský televizní film šedesátých let: Průniky s novou vlnou. JAMU, 2007.

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Conference papers on the topic "Slovak Television plays"

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Delikari, Angeliki. "THE HISTORICAL AND CULTURAL HERITAGE OF SAINTS CYRIL AND METHODIUS IN GREECE (THESSALONIKI). PLANS AND PROPOSALS." In THE PATH OF CYRIL AND METHODIUS – SPATIAL AND CULTURAL HISTORICAL DIMENSIONS. Cyrillo-Methodian Research Centre – Bulgarian Academy of Sciences, 2023. http://dx.doi.org/10.59076/2815-3855.2023.33.02.

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The feast day of Saints Cyril and Methodius in the Liturgical Calendar of the Metropolis of Thessaloniki was first introduced in 1957. Until then a large number of Greek people had been unaware of the important role of the two saints and their accomplishments. Through initiatives (educational programs, workshops, summer schools, seminars and public lectures, broadcasts on radio and television, in newspapers and magazines) a larger part of the Greek population must be informed and made aware of the two Saints. In recent years there has been a tendency to dedicate monuments in memory of the Sain
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