Academic literature on the topic 'Služby realitní kanceláře'

This thesis is devoted to a detailed treatment functioning realtor, it´s marketing mix, with special focus on service and especially the marketing communication of selected estate agents. This work is not only for learning purposes, but also as a potential aid in communication for the real estate agency.

This Diploma Theses deals with services offered by the domestic estate agencies. They are related to the main activities of an estate agency, which are selling and purchasing real estate. Based on the purposes mentioned above, different means of valuating needs to be applied. A purchaser needs an estimation of a usual market price of the real estate in order to obtain a mortgage loan. A seller needs an expert’s opinion (the administrative price) for quoting the property tax. The Diploma Theses has been divided into two parts. The first part is theoretical and the second is practical. The theoretical part deals with quoting a market price of real estate. I have focused on quoting market prices for the needs of banks to grant loans and credits. Valuating, which has been described in the theoretical part, has been applied on some concrete real estate from 2008 and 2009. The aim of the practical part is to investigate the hypothesis that administrative prices are at the same level with market prices. Based on the generalised results of the investigation from years 2008 and 2009, I have tried to describe some possible development of the prices.

This thesis solves selected real estate marketing firm. It analyzes the current situation at a specific real estate market and with the help of marketing tools suggests new approaches to improve sales of real estate.

This dissertation thesis is focused at opportunities in real estate industry in connection with using internet based portal for real estate agencies. The thesis is based on Čestmír Kadlec's dissertation thesis which presents a methodology for creating real estate agencies portal. The main aim of this paper is to specify a concept of real estate agencies portal web pages according to methodology developed by Kadlec and evaluate required investment into development and operation the real estate agencies internet based portal. Firstly, theoretical part deals with information society, real estate market in the Czech Republic and how the evolution of information society influenced Czech real estate market in the past. Also the thesis contains description of real estate agency portals in the Czech Republic, their typology and a selection of a web portal for further analysis. The analysis of Sreality.cz contains a description of key processes and also description and fees of provided services. Practical part is focused at specification of real estate agencies web portal according to Kadlec's methodology which can be found in his dissertation thesis. Firstly, there is a description of real estate agencies portal as a system. Then there is an assessment how the proposed solutions meets the criteria specified by Kadlec, which the "ideal" web portal must have. In conclusion, the business case was prepared to Compaq the costs of development and operation of the portal and potential revenues according to competition market analysis. The outcome of the whole thesis is a recommendation whether the investment in the portal makes business sense.

This dissertation thesis deals with questions connected with creating concept of real-estate agency web portal. Theoretical part including first two main parts of the thesis examines basic definitions and main principles of Internet -- history, services, concepts of Internet, which has to be mentioned to create present metodology based on actual pieces of knowledge. Thesis continues with defining term "web portal" in relationship with real-estate market. Theoretical part is supplemented with practical examples for better understanding. Practical part analyzes real-estate market from the view of utilization of Internet services. Selected web pages are evaluated from different aspects. Main goal of this thesis is to define universal methodology for real-estate agency portal concept.

The diploma thesis is focused on a marketing communication tools and proposing of their relevant improvements. The theoretical part delimits and describes respective theoretical thesis researched from relevant marketing literature. The practical part is focused on proposal of the marketing strategy analysis 7P, comparison of the chosen firm with its competitors and the SWOT analysis. The marketing strategy proposal introduces concrete proposals and suggestions for the chosen firm Re/max Reality Plus+.

The aim of this diploma thesis is to analyse development in arranging of the real estate transactions in the Czech Republic after 1989 and describe contemporary condition. Contemporary condition was analysed as unsatisfactory. There does not exist any law that would regulate real estate market, neither is there a duty to proof a professional training or ability for the business. Real estate agencies do not have a good reputation in the Czech Republic and with many citizens they are unfavourable. As a reaction upon contemporary unsatisfactory situation, the Economic Bureau of the Czech Chamber of Deputies elected an operative group that is supposed to maintain a survey of the contemporary situation in the real estate market and suggest possible solutions. This work aims also to analyse the suggested solutions and to supply solutions that would be missing.

The aim of my diploma thesis is the analysis of Schmidt estate agency. This analysis will be focused on its inner and outer environment, above all on the way this estate agency is viewed by its real or potential customers in Břeclav and its surroundings. I will use the results of the analysis for determining a recommendation to increase the level of Schmidt estate agency clients’ satisfaction and to raise awareness of this estate agency.

This thesis deals with legal relations existing between real estate agencies and its clients. Main objective of thesis lies on analyzing of possible legal risks based on using agent services of real estate agencies. Such risks are not only described but thesis tries to find out its sources and practical impacts. Author works with large amount of particular examples of agreement which are actually used in practise.