Relevant bibliographies by topics / Small business – Thailand – Marketing

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Academic literature on the topic 'Small business – Thailand – Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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Journal articles on the topic "Small business – Thailand – Marketing"

Mandhachitara, Rujirutana, and Siriporn (NaPombhejara) Allapach. "Small business performance in Thailand: key success factors." Journal of Research in Marketing and Entrepreneurship 19, no. 2 (October 16, 2017): 161–81. http://dx.doi.org/10.1108/jrme-06-2016-0018.

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Purpose This paper investigates how affirmative leadership management styles, market orientation and marketing intelligence drive the performance of small business enterprises in Bangkok, Thailand. Design/methodology/approach Small business performance is a formative measurement consisting of financial and marketing metrics. Other constructs are reflective. Some 200 manager-owners of small businesses were interviewed. The authors use structural modeling, partial least squares (PLS). Research limitations/implications The data were collected from two of 50 districts in Bangkok. The study is cros

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Racela, Olimpia C., and Amonrat Thoumrungroje. "International market expansion of “Jintan Nude” in Thailand." Emerald Emerging Markets Case Studies 2, no. 4 (October 19, 2012): 1–10. http://dx.doi.org/10.1108/20450621211256265.

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Subject area International marketing, new product development, international business expansion, small business management. Study level/applicability This case is intended for senior undergraduate or graduate MBA students taking a course in international business, international marketing, or small business management. Case overview Thai Jintan Company Limited (Thai Jintan) is a medium-sized importer, distributor, and marketer of premium confectionery and health care products in Thailand with the exclusive distribution arrangements of Morishita Jintan Company Limited (Morishita), one of Japan's

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Rodprayoon, Nachayapat, and Chuleekorn Chanasit. "Study and Development of Inventory Management System for Frozen Food Business in Thailand." Modern Applied Science 13, no. 5 (April 30, 2019): 70. http://dx.doi.org/10.5539/mas.v13n5p70.

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The role of the current business competition in addition to the strategic competition, adjust the marketing model that focuses on reaching the customer exactly. One thing that is no less important than having a concept and adaptation that requires high market flexibility is the business management process. Starting from the process of receiving raw materials to get into the production process, send to the warehouse department to store the products systematically, including deliver the products to consumers promptly. For this reason, many companies around the world have adopted a warehouse mana

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Racela, Olimpia C. "Bangkok beer & beverages: in pursuit of growth." Emerald Emerging Markets Case Studies 5, no. 2 (March 27, 2015): 1–10. http://dx.doi.org/10.1108/eemcs-08-2014-0193.

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Title Bangkok beer & beverages: in pursuit of growth. Subject area Entrepreneurship, Strategic management, Importer/Distributor, Marketing, Environmental forces, Wine, Thailand. Study level/applicability Senior undergraduate or graduate MBA students taking a course in entrepreneurship, strategic management, marketing or small business management. Case overview Bangkok Beer & Beverages (BB&B) Company is an importer, distributor and marketer of premium spirits and wines in Thailand. The case takes place in April 2007, after the public announcement of BB&B's distribution agreement

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Potjanajaruwit, Pisit. "Work quality and standards of small and medium enterprises in the agro-industrial and construction business in Thailand." E3S Web of Conferences 175 (2020): 13037. http://dx.doi.org/10.1051/e3sconf/202017513037.

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The purpose of this research was to study the factors that influence the decision of Small and Medium Enterprise (SMEs) in the Northeast region of Thailand to use loan services from Kasikorn Bank. The population in this research was 1,746 SMEs entrepreneurs who used loan services for Small and Medium Enterprise customers provided by Kasikorn Bank Public Company Limited in the North-eastern region of Thailand. Multi-stage Cluster Sampling was used in sampling 325 SMEs entrepreneurs and a 5 rating-scale questionnaire was used as a research tool, with the confidence value of independent variables

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Kunapatarawong, Rasi. "Murrah Dairy: Thailand's first and only buffalo milk producer." Emerald Emerging Markets Case Studies 5, no. 7 (November 17, 2015): 1–20. http://dx.doi.org/10.1108/eemcs-12-2014-0303.

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Subject area Murrah Dairy Company Limited (Murrah Dairy) is a strategy and management case related to entrepreneurship, with a focus on marketing, expansion, strategy and management of a family-run small and medium enterprise (SME). Study level/applicability The case is suitable for senior undergraduate and/or graduate MBA strategic management, entrepreneurship and marketing courses. Case overview The case is about Murrah Dairy, Thailand's first and only buffalo dairy producer. The company combines the concepts of regular SMEs together with community enterprises to build a business that can be

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Mahyuni, A. A. Sri, I. Nyoman Sucipta, I. Made Adnyana, and Made Sudiana Mahendra. "The consumer perception on balinese local culture-based packaging design on white oyster mushroom chips (Pleorotus ostreatus)." International journal of life sciences 3, no. 3 (December 3, 2019): 41–52. http://dx.doi.org/10.29332/ijls.v3n3.370.

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Food products competition of Micro, Small and Medium Enterprises (MSMEs) is due to the products of local businesses and imported products, both legal and illegal from China, Malaysia, Singapore, Thailand, and Japan. This is because most of the products of Micro, Small and Medium Enterprises (MSMEs) are less attractive, innovative and creative packaging. Food products are only wrapped in transparent plastic without any label or information, thus giving the impression of being less attractive. This makes Indonesian Micro, Small and Medium Enterprises (MSME) products less competitive compared to

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Napassorn Kerdpitak, Chayanan Kerdpitak,. "Marketing Capabilities Model for Pharmaceutical Business in Thailand." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 6 (April 5, 2021): 1421–30. http://dx.doi.org/10.17762/turcomat.v12i6.2681.

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There are few studies in the past which have worked on evaluating the capability of the marketing teams as the means of generating an effective strategy in terms of competiveness in the market and creation of advantage that is held by a firm in the market. However, the aim behind conducting this research is to find an effective mechanism or formula to have better performance in the export field, internationalization success, and marketing communication mainly by analyzing the role that is played by the marketing capabilities. Moreover, the researcher has mapped the relationship which exists be

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Hatchaleelaha, Somchai, and Winai Wongsurawat. "Multilevel marketing and entrepreneurship in Thailand." Journal of Research in Marketing and Entrepreneurship 18, no. 1 (July 11, 2016): 146–60. http://dx.doi.org/10.1108/jrme-04-2015-0025.

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Purpose The purpose of this research is to trace the development of a major player in the health/wellness direct sales industry in Thailand and draw lessons about growth strategies and approaches in dealing with common entrepreneurial challenges. Design/methodology/approach In preparing the case study narrative, primary data from the direct experience of the company founder were combined with secondary sources of information on the landscape of direct sales industry in Thailand. Key lessons were developed from discussion and reflection on experiences of people involved in the development of th

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Senapati, Mr Parthasarathi. "Marketing of small business, A case of small business in India." IOSR Journal of Business and Management 16, no. 5 (2014): 08–11. http://dx.doi.org/10.9790/487x-16550811.

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Dissertations / Theses on the topic "Small business – Thailand – Marketing"

Theingi. "The influence of marketing control and a resource-based view (RBV) on export performance of SMEs in Thailand." University of Western Australia. Marketing Discipline Group, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0203.

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For the past three decades, export manufacturing has played an important role in Thailand's economic success. Among the exporters, the Small and Medium Enterprises (SMEs) have increasingly taken part. As a result, export performance at both micro and macro level has become of interest to academics, exporting firms, intermediaries and Thai government policy makers. Thus, extensive studies concerning determinants of export performance are reported in literature on export marketing. However, despite the significance of resources in implementing marketing strategies and performance, the Resource-B

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Sophonthummapharn, Kittipong. "A comprehensive framework for the adoption of techno-relationship innovations : Empirical evidence from eCRM in manufacturing SMEs." Doctoral thesis, Umeå : Umeå School of Business, Umeå University, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1800.

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King, Stetson Samel Jacque's. "Marketing Strategies for Small Business Sustainability." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6052.

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The restaurant industry is the second largest employer in the United States; however, only 33% of restaurant owners sustain profits longer than the first 5 years from inception. The purpose of this multiple case study was to explore marketing strategies that owners of small business restaurants use to sustain profitability for longer than the initial 5 years. Aaker's brand equity model was the conceptual framework used to ground this study. Purposeful criterion sampling was used for the study. Participants included 3 owners of small restaurants operating in the southern United States. Data ana

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Charoenrungsiri, Visut, and Umaporn Oonsuphab. "Multi Level Marketing products in Thailand." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9902.

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Siu, Wai Sum. "Small firm marketing : an analysis of small firm marketing approaches in Hong Kong." Thesis, Durham University, 1997. http://etheses.dur.ac.uk/1645/.

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Naknouvatim, Thidaporn, and Supatcha Tangkananan. "The effective marketing strategies for yogurt business in Bangkok, Thailand." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12462.

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Winarto, Vincentius. "Small business entrepreneurs in vertical marketing systems." Thesis, Cranfield University, 1986. http://hdl.handle.net/1826/4156.

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The objective of this study is to investigate the potential contribution of vertical marketing systems to the development of small business entrepreneurs and in particular to entrepreneurially disadvantaged groups. The following are the two major questions for this study: 1. Do vertical linkage systems serve as a pathway for the entrepreneurially disadvantaged groups, namely those with no entrepreneurial experience, from families without business background, and from indigenous ethnic groups? The modernization process in Third World countries, and in particular Indonesia, may create a widening

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Hubbard, Lyle John. "Small Business Restaurant Marketing Strategies for Sustainability." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4921.

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Approximately 52% of food and accommodation businesses survive 5 years or more. Small business restaurant owners face greater challenges in marketing and sustainability than larger and well-established chain restaurants. The purpose of this multiple case study was to explore the successful marketing strategies of small business restaurant owners who sustained their businesses 5 years or more. The population was small business restaurant owners in Eugene, Oregon. The conceptual framework for this study was Porter's 5 forces. Data collection included semistructured interviews with 4 business own

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Pongpattrachai, Dichapong. "The Model of IT Infusion in Small Audit Firms in Thailand." Thesis, University of Canterbury. Accounting and Information Systems, 2010. http://hdl.handle.net/10092/3505.

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For decades, organizations have used information technology (IT) to support their operational and managerial work. However, the use of IT varies considerably from one firm to another. Successful IT implementation occurs when IT is diffused to all organizational members and is used to the fullest potential (infusion). Prior studies tested several IT infusion enablers. However, they did not yield statistically significant results. These studies hypothesized IT diffusion enablers as IT infusion enablers. The lack of existing literature on IT infusion made theory-testing research rarely yield a r

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Janrattana, Jirasak. "How can Small and Medium Enterprise retail business in Thailand successfully compete through Business Model Innovation?" Thesis, University of Manchester, 2017. https://www.research.manchester.ac.uk/portal/en/theses/how-can-small-and-medium-enterprise-retail-business-in-thailand-successfully-compete-through-business-model-innovation(4bf8547d-7a76-49ee-9776-e9ed7dbf0c39).html.

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Small and Medium Enterprise (SME) retail businesses in many countries, including Thailand, are facing challenges of high competition, as modern retail formats have grown rapidly in many Asian countries such as Singapore, Taiwan, China and Thailand (Howard, 2009). Thus, SME retail Businesses are facing an "innovate or die" situation, as non-adapting retail firms have always been and will continue to be driven out of the business (Evans, 2011). A new critical capability of retail business is the ability to configure and reconfigure its processes into a coherent blueprint - known in other words a

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Books on the topic "Small business – Thailand – Marketing"

Chaston, Ian. Small Business Marketing. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-32601-0.

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Sherriff, Neville. Marketing your small business. Johannesburg: Delta Books, 1995.

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Watts, Peter. Marketing your small business. 2nd ed. Croydon, Victoria: Eastern House, 1997.

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Frey, David. The ultimate marketing resource for small business: The small business marketing bible. Webster, TX: Marketing Best Practices, Inc., 2004.

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Hornor, Jody. Power marketing for small business. Grants Pass, Or: Oasis Press/PSI Research, 1993.

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Marketing for a small business. [Edmonton]: Alberta Economic Development and Trade, Small Business Division, 1987.

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The small business marketing handbook. London: Cassell, 1998.

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Hornor, Jody. Power marketing for small business. 2nd ed. Central Point, OR: Oasis Press/PSI Research, 2000.

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Schenck, Barbara Findlay. Small Business Marketing For Dummies. New York: John Wiley & Sons, Ltd., 2005.

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Colley, Allard. Marketing strategies for small business. [S.l.]: Quantum Theory Media, 2013.

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Book chapters on the topic "Small business – Thailand – Marketing"

Roenjun, Jitnisa, and Mark Speece. "Ethics of Customer Treatment Among Women Small Business Owners Who Follow Kuan Im in Thailand: An Abstract." In Marketing Transformation: Marketing Practice in an Ever Changing World, 123–24. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-68750-6_40.

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Dewhurst, Jim, and Paul Burns. "Marketing." In Small Business Management, 67–88. London: Palgrave Macmillan UK, 1993. http://dx.doi.org/10.1007/978-1-349-23109-6_5.

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Chaston, Ian. "Service marketing." In Small Business Marketing, 228–49. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-32601-0_12.

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Chaston, Ian. "International marketing." In Small Business Marketing, 250–69. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-32601-0_13.

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Chaston, Ian. "Marketing planning." In Small Business Marketing, 101–20. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-32601-0_6.

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Chaston, Ian. "Philosophy and process." In Small Business Marketing, 1–18. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-32601-0_1.

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Chaston, Ian. "Pricing and distribution." In Small Business Marketing, 185–207. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-32601-0_10.

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Chaston, Ian. "Information management." In Small Business Marketing, 208–27. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-32601-0_11.

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Chaston, Ian. "Difficult futures." In Small Business Marketing, 270–86. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-32601-0_14.

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Chaston, Ian. "Assessing and processing information." In Small Business Marketing, 19–41. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-32601-0_2.

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Conference papers on the topic "Small business – Thailand – Marketing"

"Guidance of Marketing Factors of Freshwater Fish Farming Entrepreneur Business Success in Nakorn Nayog Province, Thailand." In Dec. 16-17, 2016 Pattaya (Thailand). Dignified Researchers Publication, 2016. http://dx.doi.org/10.15242/dirpub.dirh1216015.

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Othman, Imran, Azman Bidin, and Hanafizan Hussain. "Facebook Marketing Strategy for Small Business in Malaysia." In 2013 International Conference on Informatics and Creative Multimedia (ICICM). IEEE, 2013. http://dx.doi.org/10.1109/icicm.2013.66.

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Edwina, Danica Elma, and Rahma Wahdiniwaty. "Analysis of Entrepreneurial Marketing Canvas on Small-Scale Business." In Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Economics, Business and Management Track (ICOBEST-EBM 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200108.012.

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Polyorat, Kawpong. "Complementary Views from Students vs. Employers in the Desired Curriculum of MBA (Marketing) in Thailand." In 2nd International Conference on Business, Management and Economics. acavent, 2019. http://dx.doi.org/10.33422/2nd.icbmeconf.2019.06.1027.

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Rungtrakulchai, Rachata, and Peeraya setthapat. "The Study of Influencer Marketing Among Generation Z in Thailand: Types of Contents, Frequency, and Platforms." In 2021 6th International Conference on Business and Industrial Research (ICBIR). IEEE, 2021. http://dx.doi.org/10.1109/icbir52339.2021.9465842.

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Dovbnya, G. E., and V. O. Pokul'. "The reasons for the demand for digital marketing in small business." In Scientific dialogue: Young scientist. ЦНК МОАН, 2020. http://dx.doi.org/10.18411/spc-22-05-2020-09.

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Bednarčík, Zdeněk. "International marketing in business practice of small and medium-sized enterprises." In 17. mezinárodní kolokvium o regionálních vědách. 17th International Colloquium on Regional sciences. Brno: Masaryk University Press, 2014. http://dx.doi.org/10.5817/cz.muni.p210-6840-2014-99.

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Cant, Michael, and Claudette van Niekerk. "Survival or ethically correct? Small business owners’ attitude towards ethical concerns." In 3rd Annual International Conference on Enterprise Marketing and Globalization. Global Science and Technology Forum, 2013. http://dx.doi.org/10.5176/2251-2098_emg13.01.

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Xie, Yan. "Analysis of the Marketing Environment and Strategy of China's Small-Displacement Automobiles." In 2013 Sixth International Conference on Business Intelligence and Financial Engineering (BIFE). IEEE, 2013. http://dx.doi.org/10.1109/bife.2013.32.

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Yu, Xiao. "Notice of Retraction: Countermeasure on Internet marketing for small and medium-sized enterprises." In 2011 International Conference on E-Business and E-Government (ICEE). IEEE, 2011. http://dx.doi.org/10.1109/icebeg.2011.5881993.

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