Relevant bibliographies by topics / Small business – Thailand – Marketing / Dissertations / Theses
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Dissertations / Theses on the topic 'Small business – Thailand – Marketing'

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Published: 4 June 2021
Last updated: 1 February 2022

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1

Theingi. "The influence of marketing control and a resource-based view (RBV) on export performance of SMEs in Thailand." University of Western Australia. Marketing Discipline Group, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0203.

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For the past three decades, export manufacturing has played an important role in Thailand's economic success. Among the exporters, the Small and Medium Enterprises (SMEs) have increasingly taken part. As a result, export performance at both micro and macro level has become of interest to academics, exporting firms, intermediaries and Thai government policy makers. Thus, extensive studies concerning determinants of export performance are reported in literature on export marketing. However, despite the significance of resources in implementing marketing strategies and performance, the Resource-B
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Sophonthummapharn, Kittipong. "A comprehensive framework for the adoption of techno-relationship innovations : Empirical evidence from eCRM in manufacturing SMEs." Doctoral thesis, Umeå : Umeå School of Business, Umeå University, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1800.

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3

King, Stetson Samel Jacque's. "Marketing Strategies for Small Business Sustainability." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6052.

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The restaurant industry is the second largest employer in the United States; however, only 33% of restaurant owners sustain profits longer than the first 5 years from inception. The purpose of this multiple case study was to explore marketing strategies that owners of small business restaurants use to sustain profitability for longer than the initial 5 years. Aaker's brand equity model was the conceptual framework used to ground this study. Purposeful criterion sampling was used for the study. Participants included 3 owners of small restaurants operating in the southern United States. Data ana
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Charoenrungsiri, Visut, and Umaporn Oonsuphab. "Multi Level Marketing products in Thailand." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9902.

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5

Siu, Wai Sum. "Small firm marketing : an analysis of small firm marketing approaches in Hong Kong." Thesis, Durham University, 1997. http://etheses.dur.ac.uk/1645/.

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Naknouvatim, Thidaporn, and Supatcha Tangkananan. "The effective marketing strategies for yogurt business in Bangkok, Thailand." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12462.

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Winarto, Vincentius. "Small business entrepreneurs in vertical marketing systems." Thesis, Cranfield University, 1986. http://hdl.handle.net/1826/4156.

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The objective of this study is to investigate the potential contribution of vertical marketing systems to the development of small business entrepreneurs and in particular to entrepreneurially disadvantaged groups. The following are the two major questions for this study: 1. Do vertical linkage systems serve as a pathway for the entrepreneurially disadvantaged groups, namely those with no entrepreneurial experience, from families without business background, and from indigenous ethnic groups? The modernization process in Third World countries, and in particular Indonesia, may create a widening
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Hubbard, Lyle John. "Small Business Restaurant Marketing Strategies for Sustainability." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4921.

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Approximately 52% of food and accommodation businesses survive 5 years or more. Small business restaurant owners face greater challenges in marketing and sustainability than larger and well-established chain restaurants. The purpose of this multiple case study was to explore the successful marketing strategies of small business restaurant owners who sustained their businesses 5 years or more. The population was small business restaurant owners in Eugene, Oregon. The conceptual framework for this study was Porter's 5 forces. Data collection included semistructured interviews with 4 business own
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Pongpattrachai, Dichapong. "The Model of IT Infusion in Small Audit Firms in Thailand." Thesis, University of Canterbury. Accounting and Information Systems, 2010. http://hdl.handle.net/10092/3505.

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For decades, organizations have used information technology (IT) to support their operational and managerial work. However, the use of IT varies considerably from one firm to another. Successful IT implementation occurs when IT is diffused to all organizational members and is used to the fullest potential (infusion). Prior studies tested several IT infusion enablers. However, they did not yield statistically significant results. These studies hypothesized IT diffusion enablers as IT infusion enablers. The lack of existing literature on IT infusion made theory-testing research rarely yield a r
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Janrattana, Jirasak. "How can Small and Medium Enterprise retail business in Thailand successfully compete through Business Model Innovation?" Thesis, University of Manchester, 2017. https://www.research.manchester.ac.uk/portal/en/theses/how-can-small-and-medium-enterprise-retail-business-in-thailand-successfully-compete-through-business-model-innovation(4bf8547d-7a76-49ee-9776-e9ed7dbf0c39).html.

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Small and Medium Enterprise (SME) retail businesses in many countries, including Thailand, are facing challenges of high competition, as modern retail formats have grown rapidly in many Asian countries such as Singapore, Taiwan, China and Thailand (Howard, 2009). Thus, SME retail Businesses are facing an "innovate or die" situation, as non-adapting retail firms have always been and will continue to be driven out of the business (Evans, 2011). A new critical capability of retail business is the ability to configure and reconfigure its processes into a coherent blueprint - known in other words a
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Daugherty, Matthew Lane. "Small Business Marketing Strategies for Physical Therapy Practice Owners." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6196.

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The United States economy depends on small businesses, which represent 99% of all businesses in the United States, yet approximately 50% of small businesses cease operations in the first 5 years. The purpose of this multiple case study was to explore the marketing strategies used by owners of small businesses to develop and maintain their organization through the initial 5 years of business operation. The population included 5 physical therapy business owners in northeastern Florida who had sustained their business for a minimum of 5 years. The conceptual framework for this study was the brand
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Pai, Shiina. "Small Business Marketing Strategies for the First 5 Years." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4014.

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Small businesses have an integral role in the U.S. economy and represent 99.7% of all employers in the United States; however, approximately 50% of small business start-ups fail within the first 5 years. Developing and implementing a well-formulated marketing strategy is critical to the success of business because a marketing strategy provides long-term benefits for a company's financial performance and increases the survival rate. The objective of this case study was to explore the marketing strategies that small retail business owners use to sustain their businesses for the first 5 years. Th
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Cheungsuvadee, Kittima. "Business adaption strategies used by small and medium retailers in an increasingly competitive environment a study of Ubon Ratchathani, Thailand /." Connect to thesis, 2006. http://portal.ecu.edu.au/adt-public/adt-ECU2007.0002.html.

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Demishkevich, Maya. "Small Business Use of Internet Marketing: Findings from Case Studies." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1340.

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Internet marketing is critical for meeting changing consumer needs and staying competitive in the business environment. Small business owners need strategies on how to use Internet marketing to promote their products or services. The purpose of this multiple case study was to explore how 5 small business owners in Maryland developed and implemented an online marketing strategy. Participants were recruited for their roles as the chief decision maker of their business; additional prerequisites for their participation were that they used Internet marketing, represented different industries, and h
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Joseph, John. "Digital Marketing and Small Business : Case Study: LocalDeals, Stockholm, Sweden." Thesis, Uppsala universitet, Industriell teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448573.

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Digitalization has changed the ways business operates nowadays, and because of the change, many startups are creating many services to help customers enhance their business. However, the customers are becoming more aware of companies and their approach to creating value for them. The development of various technologies has caused this tide to shift. So firms cannot create a service without understanding what the customer expects from firms.   LocalDeals is a startup company that provides business owners services to enhance their reach for gaining more customers. The company created a marketing
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Harris, Jerri Lynn. "Social Media Marketing Strategies of Wine Industry Small Business Leaders." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7805.

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Ineffective marketing strategies can negatively impact business competitive advantage. Small business owners who struggle to maintain a competitive advantage are at high risk of failure. Grounded in the technology acceptance model, the purpose of this multiple case study was to explore social media marketing strategies small business leaders in the wine industry use to promote brand awareness and maximize competitive advantage. The population comprised 5 small business leaders employed with 4 wineries in the wine industry in Michigan, who effectively used social media marketing strategies to p
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Kpalou, Jean-Yves Gaba. "Difficulties experienced by small business managers in marketing their businesses." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1018635.

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The small business sector in today‘s world is considered seriously by researchers, scholars, policy-makers and governments as an important answer in addressing problems of unemployment, poverty alleviation, and redistribution of wealth. Promoting and encouraging the development of the small business sector is without any doubt a key factor for economic growth. However, this sector faced a high rate of businesses failure due to the many challenges among them, for example, the lack of marketing strategy and implementation in the conduct of the business. Several researches show the important role
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Waleetorncheepsawat, Wararat, and Viroj Asiraphot. "A study of attitudes towards energy drinks in Thailand." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6484.

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Premo-Hurt, Joran. "Marketing and Microbusiness." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2227.

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Marketing plays an influential role in small business survival. The purpose of this multiple case study was to explore the mechanisms used by microbusiness retail store owners for collecting, monitoring, and transforming market data into operational marketing activities. Marketing orientation (MO) provided the conceptual framework for this study. Guided by an abridged interview protocol, 4 retail microbusiness owners from Delaware participated in audio-recorded, semistructured interviews. Saturation of data occurred after 3 interviews, confirmed when the 4th interview produced no new informati
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Schaeffer, Jeff R. "Southwestern Ohio Services: Small Business Consulting." Miami University Honors Theses / OhioLINK, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1115130315.

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21

Yañez, David, Iñigo Portilla, and Christopher Claw. "Marketing Investment Effectiveness of Small Clothing Firms in Sweden." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26526.

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Background: It is proven difficult to provide evidence for the financial benefit of marketing operations within firms and marketing is the last organizational function to achieve an adopted quantitative method to track and measure its effectiveness. As a result, demands for marketing to provide accountability for its inputs toward firm performance have increased over the past decade and there are an increasing amount of methods looking to measure its contributions.   Problem: Small businesses need to invest financial resources in marketing in order to increase their market share and sales. How
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Doleman, John P. "Understanding How to Use Mobile Marketing in Small Businesses." Thesis, Capella University, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10621908.

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<p> Mobile marketing is a marketing technique which uses established systems that give businesses the ability to communicate directly with customers through smartphones or other mobile devices. Small businesses lack experience in developing and using mobile marketing strategies to increase sales. The fundamental idea of mobile marketing is to improve the business marketing performance to maximize profits. The purpose of this qualitative case study was to explore how five small business marketers successfully created and implemented mobile marketing strategies to increase brand awareness and sa
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Bennett, Tasheenia. "Marketing Strategies: How Small Restaurant Businesses use Social Media." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3429.

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Social media has changed the way businesses relate to their customers. Since the beginning of social media, traditional methods of communicating with customers have begun to decline. The purpose of this multicase study was to determine the strategies of 5 owners of small restaurant businesses in Western North Carolina who successfully used social media marketing for 1 year or more. Rogers's diffusion of innovation theory was the conceptual framework for this study. Data collection included semistructured interviews, documents pertaining to social media marketing strategies, and social media pa
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Soontorn, Angwara Na. "Cultural perspectives on managing environmental practices : small and medium hotels in Nong Khai, Thailand." Thesis, University of Bedfordshire, 2016. http://hdl.handle.net/10547/622478.

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This research explores cultural aspects of Thai Small and Medium-sized Hotels (SMHs) as they navigate their way through environmental management problems. In addition to the context of business motivation, which sets the groundwork for the cultural attitudes findings, the study also examines how government officials’ actions on environmental policy in relation to SMHs are affected by their cultural attitude. An interpretive paradigm employing qualitative method (semi-structured interviews and observation) was conducted. Key informants are from 27 SMHs and seven related government officials fro
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Schild, André Jacques Paul. "Marketing Activities during the early stages of business." Diss., University of Pretoria, 2014. http://hdl.handle.net/2263/45047.

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This research is the result of a need within the entrepreneurial community, amongst both existing businesses as well as aspiring entrepreneurs, to pay attention to the marketing skills, abilities and activities required to navigate in the rapidly changing business environment in which they operate. It’s no longer enough that an entrepreneur only possesses the entrepreneurial will and drive to start an enterprise. In order to succeed and thrive, they require a skill set that needs to be employed from the beginning. The ability of the entrepreneur to successfully market their business, particula
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Foley, P. "Marketing management policies and small businesses : An investigation of the factors contributing to small business success." Thesis, Leeds Beckett University, 1987. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.379432.

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Sebastian, Andrea Michelle. "Consulting a Small Business: Southwestern Ohio Services." Miami University Honors Theses / OhioLINK, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1115129808.

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Abrons, Irene Michel. "Social Media Marketing Among Small Retail Clothing Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4769.

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Social media marketing influences consumer trust in businesses, and trust accounts for about 37% of consumer purchasing decisions. The purpose of this multiple case study research was to identify the barriers to social media marketing that owners of small retail clothing businesses must overcome to be competitive. The conceptual framework was the technology acceptance model. Collected data consisted of company documents and semistructured interviews with 3 small retail clothing business owners in Chicago, Illinois, who had experience with social media marketing. Data analysis consisted of an o
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Fluker, Tareion M. "Performance Factors that Influence Marketing Measurement in Successful Small Businesses." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2483.

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During the 2009 economic recession, United States business leaders cut marketing expenditures between 33% and 50% more than they did for any other business expenditure to mitigate financial loss because business leaders often regard marketing as an expense and not an investment. Since there is not a widely applied marketing measurement standard, this multiple-case study focused on finding key performance indicators that healthcare and sales small business leaders in eastern United States with less than 500 employees, and marketing evaluation practices in place, used to evaluate the effectivene
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Jansen, van Rensburg Charmaine. "Online marketing of commercial and industrial properties and services in a small business." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1020988.

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In view of the factors influencing and the steps in the design of a Website, building a successful Website will vary from business to business. This study investigates what is required from a small commercial and industrial property and services business to take their business online and create an effective Website. The environment of the property market reflected the role that government plays in the property industry and also the role of the private sector. Marketing in the real estate context indicated that if real estate agents have access to the right type of information, not only can the
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Gibbons, Kevin B. "Small Seasonal Business Strategies To Increase Profits Through Community Collaboration." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/182.

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Seasonal small business owners (e.g., boating and golf industries), primarily within the upper and Midwestern United States, face challenges for profit and growth because of a brief business potential year and limited time to establish a reliable and committed customer base. The purpose of this case study was to explore strategies that seasonal small business owners in Oakland County, Michigan may use to collaborate with local associations and charitable organizations to increase profits. Stakeholder theory served as the conceptual framework for this study. A purposive sample of 4 successful s
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Edmond, Helen. "Marketing, innovation and business relations in Scotland's rural hotel industry a regional development perspective /." Thesis, Available from the University of Aberdeen Library and Historic Collections Digital Resources, 2009. http://digitool.abdn.ac.uk:80/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&pid=25502.

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Pardesi, Upkar. "Marketing in indigenous and Asian small firms in the West Midlands." Thesis, Online version, 1992. http://ethos.bl.uk/OrderDetails.do?did=1&uin=uk.bl.ethos.332265.

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CHEUNGSUVADEE, Kittima, and kittimatom@gmail com. "BUSINESS ADAPTATION STRATEGIES USED BY SMALL AND MEDIUM RETAILERS IN AN INCREASINGLY COMPETITIVE ENVIRONMENT: A STUDY OF UBON RATCHATHANI, THAILAND." Edith Cowan University. Business And Law: School Of Management, 2006. http://adt.ecu.edu.au/adt-public/adt-ECU2007.0002.html.

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This thesis presents a study of business adaptation strategies employed by small and medium retailers in order to be sustainable in a climate of rapid and significant environmental change in regional Thailand. The study was carried out in Ubon Ratchathani, a large regional city in North Eastern Thailand which shares many of the difficulties encountered by regional businesses in regional Thailand. Changes over the last ten years have been considered in this work and recent strategies adopted by the small and medium retailers have been investigated. Using extensive input from a study group which
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Dunder, Mikaela. "Marketing Plan for Design Jewelry : Case Anniina Dunder." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8877.

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<p>Jewelry designers might not be as customer-centered as Kotler recommend. Additionally, they are not constantly seeking to grow and make the most profit out of satisfying consumer needs better than competitors. However, it is imperative even for an individual designer to examine what the customers want and demand as well as think of a plan to satisfy this demand. Consequently, the purpose of this study is to create a guideline for a marketing plan for a beginning jewelry designers using jewelry designer Anniina Dunder as an example. A qualitative method was chosen for this study in form of i
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Vargas-Carcamo, Allen Hugo. "Export market selection process by small- and medium-sized mid-western export manufacturers of industrial goods." The Ohio State University, 1986. http://rave.ohiolink.edu/etdc/view?acc_num=osu1261483505.

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Williams, Ranelli. "Strategies for Building and Retaining a Productive Multilevel Marketing Downline." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5959.

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Most multilevel marketers lose money and quit within the first year of operations because of a lack of effective strategies for building and retaining a productive downline. The purpose of this multiple case study was to apply Cantillon's entrepreneurship theory to explore strategies used by 3 multilevel marketers from 3 different multilevel marketing companies with operations based in New York. Participant selection was purposeful and based on the number of years the participants had been in multilevel marketing and their generated income. Data collection occurred through semistructured inter
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Stokes, David Robin. "Small enterprise management in the public sector : the marketing of primary schools." Thesis, Kingston University, 1999. http://eprints.kingston.ac.uk/20639/.

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The purpose of this thesis is to understand the marketing perceptions and practices of primary school managers, in response to attempts to introduce market forces into the provision of UK state education. The study has investigated marketing in primary schools through ten longitudinal case studies using three main sources of data: interviews with headteachers, and governors, participant observation, and market research of the perceptions of parents and other groups. Two groups of influences combined to make diverse and complex marketing micro-environments, which conditioned the impact of marke
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Yu, Xing 1974. "Comparing electronic commerce solutions for small businesses." Thesis, McGill University, 2001. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=31562.

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E-commerce is a new way of doing business. It is becoming increasingly important to everybody. The objective of this thesis is to compare various design approaches and to find out the best solution for small businesses. Some commonly used technologies in developing e-commerce systems are introduced in the first three chapters. The topics covered are from Web standards and protocols to Web planning and design, from Web servers to server side programming, and most importantly, Java technology and IBM's WebSphere. Based on these technologies, two solutions are presented: building from scratch wit
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Osei-Sarfo, Sophia. "Marketing Strategies of U.S. Small Businesses Led by African Immigrants." Thesis, Walden University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10843577.

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<p> Small businesses play a vital role in the U.S. economy and represent 99.7% of all U.S. businesses. Small business failure rate is 50% within the initial 5 years. Creating and executing a well-formulated marketing strategy is essential to business sustainability. Effective marketing strategy builds small business survival rates and supports long term execution advantages. The purpose of this qualitative multiple case study was to explore the marketing strategies that African immigrant small grocery store owners use to sustain their businesses for longer than 5 years. The population included
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Lupo, Crystal Victoria. "Social Media Marketing Strategies in Landscape Industry Small Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5095.

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Almost 50% of small businesses close within 5 years in part because of inadequate marketing strategies. The purpose of this multiple case study was to explore how landscape industry small business owners have successfully used social media marketing to help ensure business viability. The population for this study was landscape industry small business owners in central Alabama, who have been successful in using social media marketing. The conceptual framework for the study included adoption theory to understand the successful implementation of social media as a marketing tool, and social exchan
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Richardson, Rob. "The entry of Canadian small businesses into international markets /." Thesis, McGill University, 1997. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=34439.

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This study investigates successful small Canadian firms that export. Four factors are considered from a theoretical perspective as variables that have affected the success of these firms. Regimes define the international and national environment. State support is studied as a strategic factor at the domestic level. Networks are considered as both strategic and organizational factors at the firm level. The study of internal factors considers organizational capability and strategy at the firm level.<br>The empirical research was conducted through field studies and a questionnaire that was comple
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Jordan, Rochelle Shivon. "Social Media Marketing Strategies Used by Small Retail Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5883.

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Developing effective social media marketing (SMM) strategies to engage customers is a challenge for business leaders. The purpose of this multiple case study was to explore the SMM strategies used by small business retailers to engage customers. The conceptual framework for this study was Rogers's diffusion of innovations theory. Participants included 5 small business retailers who had been in business for at least 5 years, used effective SMM strategies to engage customers, and were located in the southwest region of the United States. Data were collected through semistructured, face-to-face i
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Warren, Gabriel E. "Small Business Strategies for Sustainability Beyond 10 Years." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2463.

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Small businesses are vital to the health of the United States economy, as they account for approximately 50% of all jobs and 99% of all firms. Historically, there has been a problem with small businesses being able to sustain their operation beyond 10 years. The purpose of this multiple case study was to explore the business strategies some small business owners used to sustain their company beyond 10 years of operation. The sample consisted of 3 small business owners who have been in operation for 10 or more years in Birmingham, Alabama. The conceptual framework for this study was the general
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Capibaribe, Dulce Eleonora Moreira. "Competitive strategies business marketing small bakeries in the face of competition - case studies." Universidade Federal do CearÃ, 2008. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3601.

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The competition today has many faces and it has persuaded all kinds of organizations to prepare for the unknown. To broaden your capacity for quick changes or come up with effective and creative initiatives became imperative. Therefore, the choice of strategy and the making of decisions can implicate in the survival of these companies. Our objective is to propose marketing strategies to be used by small bakeries, with a goal to obtain competitive advantages. We emphasize also the study of the strategies adopted by these companies, the comparison of these companyâs strategic actions with the th
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Adeleke, Abi. "Marketing Strategies of Successful Coffee Shop Owners." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6875.

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Failure is an issue with small businesses globally; some owners of small businesses lack the knowledge of business administration and marketing strategies necessary to help ensure success. The purpose of this multiple case study was to explore what marketing strategies some coffee shop owners use to sustain business operations during the first 5 years of operation. The targeted population consisted of 5 coffee shop owners in Arkansas who successfully implemented marketing strategies to sustain business operations during the first 5 years of operation. Goldsmith's 8Ps of marketing mix was the c
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Gurau, Calin. "The international marketing strategies of UK small and medium sized biotechnology enterprises (SMBEs)." Thesis, Southampton Solent University, 2001. http://ssudl.solent.ac.uk/1236/.

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Considering the importance of international activities for the small and medium-sized firms in the modern economy, the present research project tries to identify the degree in internationalisation and the main international marketing strategies used by the small and medium-sized biotechnology enterprises (SMBEs). The biotechnology sector cannot be considered as a homogenous industry, but rather as a series of different industrial applications centred around the specific use of biological organisms in producing and improving existent products and processes. Biotechnology is also a high technolo
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Hayes, Charice. "Marketing Strategies of Small Traditional Travel Agencies in a Technology-Driven World." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/3166.

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In 2012, there was a 70% increase in online travel booking, resulting in small traditional brick-and-mortar travel agencies having serious difficulties with obtaining and retaining customers. The purpose of this case study was to explore online marketing strategies that leaders of small traditional travel agencies have used to successfully obtain and retain customers. Technology disruption theory was the conceptual framework of this study. Using criterion sampling, the population for this study consisted of 3 leaders of small traditional travel agencies located in the state of Maryland. Data c
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Lockett, Asia R. "Online Marketing Strategies for Increasing Sales Revenues of Small Retail Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5896.

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Small retail business leaders use online marketing to connect with consumers and the community. The purpose of this qualitative multiple case study was to explore the strategies some small retail business leaders use to implement online marketing to increase sales. Data were collected from 4 small retail business owners who successfully used strategies to implement online marketing in California. The conceptual framework for this study was Rogers's diffusion of innovation theory. Data collection techniques and sources were semistructured, face-to-face interviews, and review of public business
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50

Syed, Sameera Ali. "Small business marketing : managing word of mouth in small service businesses : longitudinal case studies of independent hotels and health and fitness clubs." Thesis, Kingston University, 2009. http://eprints.kingston.ac.uk/20285/.

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Word of mouth is generally agreed to be the foremost source of new business acquisition for small businesses and owners/managers often cite 'word of mouth' referrals as the main source of business generation (Carson, 1985; Curran and Blackburn, 1994; Stokes 2000). However, little is known about how small business owners know their firms gain word of mouth or, indeed, of the dynamics that influence the incidence of word of mouth. The objective of this study is to investigate the role of word of mouth in the operation of small firms in the service sector. The thesis draws upon extant theory and
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