Log in

Relevant bibliographies by topics / Small business – Thailand – Marketing / Journal articles

To see the other types of publications on this topic, follow the link: Small business – Thailand – Marketing.

Journal articles on the topic 'Small business – Thailand – Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Small business – Thailand – Marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Mandhachitara, Rujirutana, and Siriporn (NaPombhejara) Allapach. "Small business performance in Thailand: key success factors." Journal of Research in Marketing and Entrepreneurship 19, no. 2 (October 16, 2017): 161–81. http://dx.doi.org/10.1108/jrme-06-2016-0018.

Full text

Abstract:

Purpose This paper investigates how affirmative leadership management styles, market orientation and marketing intelligence drive the performance of small business enterprises in Bangkok, Thailand. Design/methodology/approach Small business performance is a formative measurement consisting of financial and marketing metrics. Other constructs are reflective. Some 200 manager-owners of small businesses were interviewed. The authors use structural modeling, partial least squares (PLS). Research limitations/implications The data were collected from two of 50 districts in Bangkok. The study is cros

APA, Harvard, Vancouver, ISO, and other styles

2

Racela, Olimpia C., and Amonrat Thoumrungroje. "International market expansion of “Jintan Nude” in Thailand." Emerald Emerging Markets Case Studies 2, no. 4 (October 19, 2012): 1–10. http://dx.doi.org/10.1108/20450621211256265.

Full text

Abstract:

Subject area International marketing, new product development, international business expansion, small business management. Study level/applicability This case is intended for senior undergraduate or graduate MBA students taking a course in international business, international marketing, or small business management. Case overview Thai Jintan Company Limited (Thai Jintan) is a medium-sized importer, distributor, and marketer of premium confectionery and health care products in Thailand with the exclusive distribution arrangements of Morishita Jintan Company Limited (Morishita), one of Japan's

APA, Harvard, Vancouver, ISO, and other styles

3

Rodprayoon, Nachayapat, and Chuleekorn Chanasit. "Study and Development of Inventory Management System for Frozen Food Business in Thailand." Modern Applied Science 13, no. 5 (April 30, 2019): 70. http://dx.doi.org/10.5539/mas.v13n5p70.

Full text

Abstract:

The role of the current business competition in addition to the strategic competition, adjust the marketing model that focuses on reaching the customer exactly. One thing that is no less important than having a concept and adaptation that requires high market flexibility is the business management process. Starting from the process of receiving raw materials to get into the production process, send to the warehouse department to store the products systematically, including deliver the products to consumers promptly. For this reason, many companies around the world have adopted a warehouse mana

APA, Harvard, Vancouver, ISO, and other styles

4

Racela, Olimpia C. "Bangkok beer & beverages: in pursuit of growth." Emerald Emerging Markets Case Studies 5, no. 2 (March 27, 2015): 1–10. http://dx.doi.org/10.1108/eemcs-08-2014-0193.

Full text

Abstract:

Title Bangkok beer & beverages: in pursuit of growth. Subject area Entrepreneurship, Strategic management, Importer/Distributor, Marketing, Environmental forces, Wine, Thailand. Study level/applicability Senior undergraduate or graduate MBA students taking a course in entrepreneurship, strategic management, marketing or small business management. Case overview Bangkok Beer & Beverages (BB&B) Company is an importer, distributor and marketer of premium spirits and wines in Thailand. The case takes place in April 2007, after the public announcement of BB&B's distribution agreement

APA, Harvard, Vancouver, ISO, and other styles

5

Potjanajaruwit, Pisit. "Work quality and standards of small and medium enterprises in the agro-industrial and construction business in Thailand." E3S Web of Conferences 175 (2020): 13037. http://dx.doi.org/10.1051/e3sconf/202017513037.

Full text

Abstract:

The purpose of this research was to study the factors that influence the decision of Small and Medium Enterprise (SMEs) in the Northeast region of Thailand to use loan services from Kasikorn Bank. The population in this research was 1,746 SMEs entrepreneurs who used loan services for Small and Medium Enterprise customers provided by Kasikorn Bank Public Company Limited in the North-eastern region of Thailand. Multi-stage Cluster Sampling was used in sampling 325 SMEs entrepreneurs and a 5 rating-scale questionnaire was used as a research tool, with the confidence value of independent variables

APA, Harvard, Vancouver, ISO, and other styles

6

Kunapatarawong, Rasi. "Murrah Dairy: Thailand's first and only buffalo milk producer." Emerald Emerging Markets Case Studies 5, no. 7 (November 17, 2015): 1–20. http://dx.doi.org/10.1108/eemcs-12-2014-0303.

Full text

Abstract:

Subject area Murrah Dairy Company Limited (Murrah Dairy) is a strategy and management case related to entrepreneurship, with a focus on marketing, expansion, strategy and management of a family-run small and medium enterprise (SME). Study level/applicability The case is suitable for senior undergraduate and/or graduate MBA strategic management, entrepreneurship and marketing courses. Case overview The case is about Murrah Dairy, Thailand's first and only buffalo dairy producer. The company combines the concepts of regular SMEs together with community enterprises to build a business that can be

APA, Harvard, Vancouver, ISO, and other styles

7

Mahyuni, A. A. Sri, I. Nyoman Sucipta, I. Made Adnyana, and Made Sudiana Mahendra. "The consumer perception on balinese local culture-based packaging design on white oyster mushroom chips (Pleorotus ostreatus)." International journal of life sciences 3, no. 3 (December 3, 2019): 41–52. http://dx.doi.org/10.29332/ijls.v3n3.370.

Full text

Abstract:

Food products competition of Micro, Small and Medium Enterprises (MSMEs) is due to the products of local businesses and imported products, both legal and illegal from China, Malaysia, Singapore, Thailand, and Japan. This is because most of the products of Micro, Small and Medium Enterprises (MSMEs) are less attractive, innovative and creative packaging. Food products are only wrapped in transparent plastic without any label or information, thus giving the impression of being less attractive. This makes Indonesian Micro, Small and Medium Enterprises (MSME) products less competitive compared to

APA, Harvard, Vancouver, ISO, and other styles

8

Napassorn Kerdpitak, Chayanan Kerdpitak,. "Marketing Capabilities Model for Pharmaceutical Business in Thailand." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 6 (April 5, 2021): 1421–30. http://dx.doi.org/10.17762/turcomat.v12i6.2681.

Full text

Abstract:

There are few studies in the past which have worked on evaluating the capability of the marketing teams as the means of generating an effective strategy in terms of competiveness in the market and creation of advantage that is held by a firm in the market. However, the aim behind conducting this research is to find an effective mechanism or formula to have better performance in the export field, internationalization success, and marketing communication mainly by analyzing the role that is played by the marketing capabilities. Moreover, the researcher has mapped the relationship which exists be

APA, Harvard, Vancouver, ISO, and other styles

9

Hatchaleelaha, Somchai, and Winai Wongsurawat. "Multilevel marketing and entrepreneurship in Thailand." Journal of Research in Marketing and Entrepreneurship 18, no. 1 (July 11, 2016): 146–60. http://dx.doi.org/10.1108/jrme-04-2015-0025.

Full text

Abstract:

Purpose The purpose of this research is to trace the development of a major player in the health/wellness direct sales industry in Thailand and draw lessons about growth strategies and approaches in dealing with common entrepreneurial challenges. Design/methodology/approach In preparing the case study narrative, primary data from the direct experience of the company founder were combined with secondary sources of information on the landscape of direct sales industry in Thailand. Key lessons were developed from discussion and reflection on experiences of people involved in the development of th

APA, Harvard, Vancouver, ISO, and other styles

10

Senapati, Mr Parthasarathi. "Marketing of small business, A case of small business in India." IOSR Journal of Business and Management 16, no. 5 (2014): 08–11. http://dx.doi.org/10.9790/487x-16550811.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Kaur, Ramandeep. "Social Media Marketing and Small Business." International Journal of Trend in Scientific Research and Development Volume-3, Issue-2 (February 28, 2019): 1051–53. http://dx.doi.org/10.31142/ijtsrd21501.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Haludin, Dedy Chandra, Hasrini Sari, and Budhi Prihartono. "Online Marketing Mix for Small Business." Advanced Science Letters 23, no. 11 (November 1, 2017): 10790–93. http://dx.doi.org/10.1166/asl.2017.10154.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Lee, Chong Joanna S. K. "CafBijoux: A Small Business Marketing Challenge." Journal of Business Case Studies (JBCS) 2, no. 3 (July 1, 2006): 39–48. http://dx.doi.org/10.19030/jbcs.v2i3.4895.

Full text

Abstract:

It was five minutes to ten oclock on Wednesday morning, April 7, 2004, and Jennifer Coleman was anxiously driving back and forth on B Street in Hayward, looking for a restaurant called CafBijoux. Jennifer had a ten oclock appointment with Julie Sanders and Mary Carter, the managers and co-owners of CafBijoux but there was no visible sign of the restaurant. After circling around several more times, Jennifer finally spotted a small sign in a window that said CafBijoux.Jennifer Coleman was a university professor of marketing and a marketing consultant in the city of Hayward, California. The Small

APA, Harvard, Vancouver, ISO, and other styles

14

Garg, Rajendar, and Kenny Chan. "Service orientation and small business marketing." Services Marketing Quarterly 15, no. 2 (1997): 131–43. http://dx.doi.org/10.1080/15332969.1997.9985278.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

Garg, Rajendar K., and Kenny K. Chan. "Service Orientation and Small Business Marketing." Journal of Professional Services Marketing 15, no. 2 (May 30, 1997): 131–43. http://dx.doi.org/10.1300/j090v15n02_10.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Cameron, George R. "Small business is big business." Journal of Marketing Management 2, no. 1 (January 1986): 31–37. http://dx.doi.org/10.1080/0267257x.1986.9963998.

Full text

APA, Harvard, Vancouver, ISO, and other styles

17

Watson, Anna. "Small Business Growth Through Franchising." Journal of Marketing Channels 15, no. 1 (April 2008): 3–21. http://dx.doi.org/10.1080/10466690802081350.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Polonsky, Michael Jay. "Small Business and Sport Sponsorship." Journal of Promotion Management 3, no. 1-2 (July 11, 1996): 121–40. http://dx.doi.org/10.1300/j057v03n01_08.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Singhapakdi, Anusorn, M. Joseph Sirgy, and Dong-Jin Lee. "Is small business better than big business for marketing managers?" Journal of Business Research 63, no. 4 (April 2010): 418–23. http://dx.doi.org/10.1016/j.jbusres.2009.04.014.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Frontistis, Thanassis, and Panos Apostolidis. "Forecasting Applications in Marketing and Small Business." Marketing Intelligence & Planning 5, no. 2 (February 1987): 24–29. http://dx.doi.org/10.1108/eb045749.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Grünhagen, Marko, and Chandra S. Mishra. "Entrepreneurial and Small Business Marketing: An Introduction." Journal of Small Business Management 46, no. 1 (January 2008): 1–3. http://dx.doi.org/10.1111/j.1540-627x.2007.00227.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

SIU, WAI-SUM, and DAVID A. KIRBY. "MARKETING IN CHINESE SMALL BUSINESS: TENTATIVE THEORY." Journal of Enterprising Culture 03, no. 03 (September 1995): 309–42. http://dx.doi.org/10.1142/s0218495895000179.

Full text

Abstract:

Much of the literature on small firm marketing has adopted the Western marketing paradigm. Though researchers such as Kindle (1982) and Waldie (1980) have pointed to the importance of using traditional cultural values in understanding Chinese marketing decisions, there is no major study of Chinese small firm marketing which adopts this approach. Siu and Kirby (1995) suggest an integrative approach — blending the process model and the contingency approach in building and advancing small firm marketing theory. Hence the marketing process model proposed by Brooksbank (1990) is adopted as the rese

APA, Harvard, Vancouver, ISO, and other styles

23

Alford, Philip, and Stephen John Page. "Marketing technology for adoption by small business." Service Industries Journal 35, no. 11-12 (July 7, 2015): 655–69. http://dx.doi.org/10.1080/02642069.2015.1062884.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Peterson, Robin T. "Improving Relationships with Small Business Buyers." Journal of Marketing Channels 13, no. 3 (April 25, 2006): 63–77. http://dx.doi.org/10.1300/j049v13n03_05.

Full text

APA, Harvard, Vancouver, ISO, and other styles

25

Ortiz-Buonafina, Marta. "Small Business Exporting." Journal of Global Marketing 3, no. 4 (August 27, 1990): 33–58. http://dx.doi.org/10.1300/j042v03n04_03.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

Mujahid, M., Y. Haskas, M. Hamid, I. Safar, and A. S. Arief. "Linking green marketing with performance: Environmental marketing model for small business." IOP Conference Series: Earth and Environmental Science 737, no. 1 (April 1, 2021): 012024. http://dx.doi.org/10.1088/1755-1315/737/1/012024.

Full text

APA, Harvard, Vancouver, ISO, and other styles

27

Graham, Peter G. "Small business participation in the global economy." European Journal of Marketing 33, no. 1/2 (February 1999): 88–102. http://dx.doi.org/10.1108/03090569910249184.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Groenewald, A. C., J. J. Prinsloo, and T. G. Pelser. "Strategic Marketing Insights For Small Business Meat Retailers." International Business & Economics Research Journal (IBER) 13, no. 3 (April 28, 2014): 525. http://dx.doi.org/10.19030/iber.v13i3.8590.

Full text

Abstract:

Branded meat of consistently high quality has earned a reputation worldwide as a means to increase beef consumption. The feedlot industry is the main beef producer in South Africa and falls in the category of Small Businesses. For these small business meat retailers to be successful in an industry subjected to fierce competition, it is necessary to be innovative in a market where high quality beef serves as just another commodity. This study explored the marketing efforts of meat producers in Middelburg, Mpumalanga, by drawing tangent planes between effective marketing and the knowledgeable co

APA, Harvard, Vancouver, ISO, and other styles

29

RENKO, NATAA, RUICA BUTIGAN, and ANTE VULETIC. "MARKETING STRATEGY FOR SMALL BUSINESS GROWTH IN CROATIA." International Journal of Management Cases 12, no. 2 (January 1, 2010): 287–88. http://dx.doi.org/10.5848/apbj.2010.00064.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Maritz, Alex. "Entrepreneurial Services Marketing Initiatives Facilitating Small Business Growth." Journal of Small Business & Entrepreneurship 21, no. 4 (December 2008): 493–503. http://dx.doi.org/10.1080/08276331.2008.10593437.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Blankson, Charles, and David Stokes. "Marketing practices in the UK small business sector." Marketing Intelligence & Planning 20, no. 1 (February 2002): 49–61. http://dx.doi.org/10.1108/02634500210414774.

Full text

APA, Harvard, Vancouver, ISO, and other styles

32

Kerdpitak, Chayanan. "Factors Leading To Success Of Tourism Business In Bangkok Thailand." Journal of Applied Business Research (JABR) 33, no. 3 (April 28, 2017): 501–8. http://dx.doi.org/10.19030/jabr.v33i3.9942.

Full text

Abstract:

The research on Factors Leading to the Success of a Tourism Business aims to 1) study the current condition of the tourism business 2) study the guideline for tourism business development 3) study marketing innovation and tour program arrangement and the competition strategies of the tourism business 4) study the business success of the tourism business management 5) study the influencing factors to business success of tourism business. Quantitative and qualitative researches have been applied as research methodology. The population includes tourism companies in Bangkok. The unit of analysis i

APA, Harvard, Vancouver, ISO, and other styles

33

Simpson, Mike. "Small Business Marketing Management20033lan Chaston and Terry Mangles. Small Business Marketing Management. Basingstoke: Palgrave 2002. , ISBN: 0‐333‐98075‐1." Journal of Small Business and Enterprise Development 10, no. 2 (June 2003): 214–15. http://dx.doi.org/10.1108/jsbed.2003.10.2.214.3.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Sangpikul, Aswin. "Marketing Ecotourism Through the Internet: A Case of Ecotourism Business in Thailand." International Journal of Hospitality & Tourism Administration 11, no. 2 (May 3, 2010): 107–37. http://dx.doi.org/10.1080/15256481003732782.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Schlenker, Lee, and Nicholas Crocker. "Building an e‐business scenario for small business: the IBM SME Gateway project." Qualitative Market Research: An International Journal 6, no. 1 (March 2003): 7–17. http://dx.doi.org/10.1108/13522750310457339.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Eid, Riyad, and Hatem El-Gohary. "The impact of E-marketing use on small business enterprises' marketing success." Service Industries Journal 33, no. 1 (January 2013): 31–50. http://dx.doi.org/10.1080/02642069.2011.594878.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

Tarsakoo, Penpattra, and Peerayuth Charoensukmongkol. "Dimensions of social media marketing capabilities and their contribution to business performance of firms in Thailand." Journal of Asia Business Studies 14, no. 4 (December 20, 2019): 441–61. http://dx.doi.org/10.1108/jabs-07-2018-0204.

Full text

Abstract:

Purpose This paper aims to explore the contribution of social media marketing capability on business performance of firms in Thailand. The conceptualization of social media marketing capability was developed using five aspects of the spanning capabilities of Day’s strategic framework. Design/methodology/approach Questionnaire data were collected from business entrepreneurs in Thailand who attended seminar and training courses (N = 364). Partial least squares structural equation modeling was used to analyze data. Findings Among five aspects of social media marketing capability, social media pro

APA, Harvard, Vancouver, ISO, and other styles

38

Potjanajaruwit, Pisit. "A structural relationship between the sufficiency economy philosophy and the transport performance of small and medium-sized enterprises (SMEs) in Thailand." E3S Web of Conferences 258 (2021): 06039. http://dx.doi.org/10.1051/e3sconf/202125806039.

Full text

Abstract:

The purposes of this study were; (1) to explore the application level of the Sufficiency Economy Philosophy in Small and Medium-sized Enterprises in Thailand, and (2) to explore the relationship between the Sufficiency Economy Philosophy and business performance of Small and Medium-sized Enterprises in Thailand. The assigned sample population included 395 business owners of Small and Medium-sized Enterprises in Thailand and a questionnaire was used as a tool for data collection. The statistics used in the analysis were Arithmetic Mean, Standard deviation, and the Pearson Product Moment Correla

APA, Harvard, Vancouver, ISO, and other styles

39

Silverstein, Gail. "HMO's and the Small Business Market." Journal of Hospital Marketing 5, no. 1 (January 25, 1991): 125–37. http://dx.doi.org/10.1300/j043v05n01_09.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Rojanadilok, Thanisorn, and Viroj Daraviroj. "The Effect of Content Marketing on Decision Making of Graduate School of Business Administration in Thailand." Journal of Education and Vocational Research 9, no. 2 (April 7, 2019): 27–30. http://dx.doi.org/10.22610/jevr.v9i2(v).2795.

Full text

Abstract:

This study was an investigation of undergraduate student use content marketing to decision to study in the graduate school of business administration in Chonburi, Thailand. The graduate education prepares students for research in professional program.In2019, there is a lot of connection among people through the use of information and can leverage social media marketing to enhance their programs. The performance of the workplace offers the persons who graduate in graduate education level. The educators need content marketing to decision making to study in graduate school of business administrat

APA, Harvard, Vancouver, ISO, and other styles

41

Rae, David, Liz Price, Gary Bosworth, and Paul Parkinson. "Business Inspiration: Small Business Leadership in Recovery?" Industry and Higher Education 26, no. 6 (December 2012): 473–89. http://dx.doi.org/10.5367/ihe.2012.0125.

Full text

Abstract:

Business Inspiration was a short, action-centred leadership and innovation development programme designed for owners and managers of smaller firms to address business survival and repositioning needs arising from the UK's economic downturn. The article examines the design and delivery of Business Inspiration and the impact of the programme on participants' learning experiences. It also assesses whether there are transferable lessons to be learned for the development of small firms in general. The article contributes new insights to the debate and the literature on owner–manager development in

APA, Harvard, Vancouver, ISO, and other styles

42

Wren, Brent M., James T. Simpson, and Chris Paul. "Marketing Channel Relationships among Small Businesses." International Small Business Journal: Researching Entrepreneurship 16, no. 4 (July 1998): 64–78. http://dx.doi.org/10.1177/0266242698164004.

Full text

APA, Harvard, Vancouver, ISO, and other styles

43

Zeng, Fue, Zhilin Yang, Yongqiang Li, and Kim-Shyan Fam. "Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?" Industrial Marketing Management 40, no. 3 (April 2011): 395–404. http://dx.doi.org/10.1016/j.indmarman.2010.08.008.

Full text

APA, Harvard, Vancouver, ISO, and other styles

44

Kerdpitak, Chayanan. "The Relationship between CRM Strategy and Customer Satisfaction in Rice Business in North-Eastern Thailand." Journal of Southwest Jiaotong University 56, no. 2 (April 30, 2021): 430–42. http://dx.doi.org/10.35741/issn.0258-2724.56.2.35.

Full text

Abstract:

A combination of strategies, practices, and technologies to analyze and manage customer data and interaction throughout the customer lifecycle by the organizations is known as customer relationship management (CRM). The primary objective of CRM is to enhance customer retention, increase customer service relationships, and boost sales growth. According to the current study, CRM strategy, or the organizations involved in the rice business, directly impact customer satisfaction and business performance, particularly in North Eastern Thailand. CRM strategies, such as sales, feedback, marketing, an

APA, Harvard, Vancouver, ISO, and other styles

45

Julian, Craig C. "Export Marketing Performance: A Study of Thailand Firms." Journal of Small Business Management 41, no. 2 (April 2003): 213–21. http://dx.doi.org/10.1111/1540-627x.00077.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

malone, Marc. "The small business ego trap." Business Horizons 47, no. 4 (July 2004): 17–22. http://dx.doi.org/10.1016/s0007-6813(04)00044-8.

Full text

APA, Harvard, Vancouver, ISO, and other styles

47

Jocumsen, Graham. "How do small business managers make strategic marketing decisions?" European Journal of Marketing 38, no. 5/6 (May 2004): 659–74. http://dx.doi.org/10.1108/03090560410529277.

Full text

APA, Harvard, Vancouver, ISO, and other styles

48

Balfanz, Henry B., and Laura Lowe. "Measuring Small Business Customer Satisfaction." Journal of Business Case Studies (JBCS) 15, no. 1 (January 18, 2019): 1–12. http://dx.doi.org/10.19030/jbcs.v15i1.10276.

Full text

Abstract:

Most family owned small businesses are so concerned about keeping the doors open on a daily basis that not a lot of time is spent on researching their customer satisfaction. As well, funds for such marketing research are often limited. Trying to keep personal bias out of such research is difficult. Thanks to the Ultimate Question/Net Promoter Score now there is a simple way to measure customer satisfaction by asking a single question. Can this work for a small dance business in mid-Michigan?

APA, Harvard, Vancouver, ISO, and other styles

49

Noyola-Medina, Adriana M., Sandra Y. Pinzón-Castro, and Gonzalo Maldonado-Guzmán. "Innovation and Digital Marketing Adoption in Mexican Small Business." Journal of Management and Sustainability 8, no. 2 (May 14, 2018): 18. http://dx.doi.org/10.5539/jms.v8n2p18.

Full text

Abstract:

Today, companies are under enormous pressure to innovate (Steinhoff & Trommosdorff, 2013) due to rapid technological evolution, reduced product life cycles and globalized markets (Rovira & Tolstoy, 2016), coupled with the fact that the user is increasingly interactive with digital media, which emphasizes the fact that companies must have presence on the web to be able to cope with the current environment. The main objective of the present study is to investigate how innovation in products, processes, marketing and organization generates opportunities for efficient marketing of companie

APA, Harvard, Vancouver, ISO, and other styles

50

Harris, Lisa, and Alan Rae. "Social networks: the future of marketing for small business." Journal of Business Strategy 30, no. 5 (September 4, 2009): 24–31. http://dx.doi.org/10.1108/02756660910987581.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!