Relevant bibliographies by topics / Smm-marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Smm-marketing'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Smm-marketing"

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Xiao, Tingyu. "Optimizing the Marketing Strategies Through Social Media Marketing Analysis." Journal of Education, Humanities and Social Sciences 16 (July 2, 2023): 116–22. http://dx.doi.org/10.54097/ehss.v16i.9524.

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Social Media Marketing (SMM), which refers to the use of social media as a branding strategy, is one of the most prominent study subjects in consumer marketing. Some scholars have studied the development of SMM strategies, but there is a lack of uniformity in the interpretation of the two-sided impact of SMM on brands and consumers, and the coping approaches to negative effects are controversial. This paper analyses the basis of consumer buying behaviour in identifying brand marketing in SMM, discusses the influence of influencer marketing in SMM and suggests the role of SMM in building brand
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Bezus, R., L. Kryuchko, and K. Pererva. "MARKETING MANAGEMENT IN SMM." Investytsiyi: praktyka ta dosvid, no. 21 (November 18, 2021): 66. http://dx.doi.org/10.32702/2306-6814.2021.21.66.

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Podzihun, Svitlana M., and Nataliia O. Pacheva. "SMM AND WARTIME MARKETING." Economies' Horizons, no. 4(22) (November 13, 2022): 25–33. http://dx.doi.org/10.31499/2616-5236.4(22).2022.267016.

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The war in Ukraine dealt a devastating blow to the country's economy, and of course, marketing also changed its usual life. The topicality of the topic is determined by the fact that marketing can be an effective tool for business recovery and development in Ukraine. SMM and marketing during the war has practically not been studied in academic circles and is a new problem and relevance in business circles. The purpose of the article is to study the experience of the world's leading countries during the crisis regarding possible ways of adapting marketing and SMM for the recovery of business in
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Shtal, T. V., and G. B. Dmytriyev. "SMM as Modern Marketing Technologies." Business Inform 12, no. 503 (2019): 446–52. http://dx.doi.org/10.32983/2222-4459-2019-12-446-452.

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Cahyo, Nofandri. "Pengaruh Content Marketing dan Social Media Marketing Terhadap Buying Decision dengan Buying Intention Sebagai Variabel Intervening." Indonesian Research Journal on Education 4, no. 3 (2024): 45–55. http://dx.doi.org/10.31004/irje.v4i3.681.

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Perkembangan teknologi digital telah mengubah paradigma pemasaran, di mana content marketing dan social media marketing menjadi fokus utama dalam memengaruhi perilaku konsumen dan keputusan pembelian mereka. Penelitian ini bertujuan untuk mengetahui: (1) pengaruh content marketing terhadap buying intention, (2) pengaruh social media marketing terhadap buying intention, (3) pengaruh content marketing terhadap buying decision, (4) pengaruh social media marketing terhadap buying decision, (5) pengaruh buying intention terhadap buying decision. Sampel dalam penelitian ini adalah 112 responden. Pen
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Lysa, S. S., and A. V. Kulik. "The Efficiency of SMM as an Instrument of the Sales Policy of Enterprise." Business Inform 1, no. 528 (2022): 432–37. http://dx.doi.org/10.32983/2222-4459-2022-1-432-437.

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The article is aimed at studying the impact of SMM on the sales activities of enterprise; substantiating the expediency of using SMM as a product promotion tool; grouping and determining the indicators of efficiency of the use of social networks in business activities. As a result of the study, the advantages of marketing in social networks are defined, which include: brand awareness, targeting, complementing PR strategy, expanding the circle of like-minded people, improving customer service and contact with them, etc. At the same time, the following problems in this area are identified: lack
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Nosirov, Javlonbek Jamoliddin o`g`li. "IJTIMOIY MEDIA MARKETING TAHLILI ORQALI MARKETING STRATEGIYALARINI OPTIMALLASHTIRISH." Results of National Scientific Research 2, no. 8 (2023): 5–13. https://doi.org/10.5281/zenodo.8342170.

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Ushbu maqola SMM-da brend marketingini aniqlashda iste'molchilarning xarid qilish xatti-harakatlarining asoslarini tahlil qiladi, SMM-da ta'sirchan marketingning ta'sirini muhokama qiladi va brend imidjini yaratishda SMM rolini taklif qiladi. Natijalar shuni ko'rsatadiki, SMM ta'siri ikki tomonlama bo'lib, brendlar marketingda ijobiy bo'lishi va negativlikdan qochish, SMMda hissiy va shaxsiylashtirilgan marketing modeliga to'liq o'ynash, ta'sir qiluvchilarni tanlashga e'tibor berish va iste'molchilar bilan interaktiv marketingni oshirishni taklif
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SADIQ, BURHAN, TAN ZHONGFU, TAYYEBA BASHIR, AMMARA NASEEM, and KHALID JAMIL. "An empirical assessment of consumer-brand engagement and brand knowledge through social media marketing activities: a study on online garments buyers." Industria Textila 74, no. 04 (2023): 446–52. http://dx.doi.org/10.35530/it.074.04.2022111.

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The use of social media marketing (SMM) use in the garment sector is increasing daily, and well-known brands are shifting their marketing campaign to social media. This study aims to assert the relationship between SMM customer- brand engagement (CBE) and brand knowledge (BK). For this purpose, data were collected from online garment buyers through a questionnaire. Results of the study show that SMM significantly enhances the CBE and BK. Results further elaborate that the CBE substantially mediates the relationship between SMM and BK. This study will bridge the gap in the literature between SM
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Mudondo, C. D., and K K Govender. "The Impact of Social Media Marketing on Zimbabwean Commercial Bank Customers Behaviour." Restaurant Business 118, no. 10 (2019): 373–90. http://dx.doi.org/10.26643/rb.v118i10.9332.

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While research has underscored the benefits of social media marketing, organizations including banks, still fail to justify their continued investment on social media marketing, mainly because its impact on customer behaviour remains unclear. Thus, this study aimsto establish the impact of social media marketing (SMM) on Zimbabwean commercial bank customers’ behaviour, from a Social Exchange Theory (SET) perspective. The objectives included determining the influence of the SET determinants inherent in SMM on commercial bank customers’ satisfaction; loyalty and repurchase intentions. A quantita
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Lopes, João M., and José Oliveira. "The New Times of Social Media Marketing in the B2B Framework." Businesses 2, no. 2 (2022): 156–67. http://dx.doi.org/10.3390/businesses2020011.

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Nowadays, we live in the age of Marketing 4.0. Historically, marketing has often depended on changing consumer habits and needs. Thus, it is necessary to understand the new habits and needs of the consumer to make companies more and more effective. Currently, social media marketing (SMM) is ubiquitous in organizations, and is seen as a tool to achieve strategic goals. Therefore, SMM is important for companies to adapt their approach to customer relationship management and advance new marketing competencies to enable customer satisfaction. To drive customer satisfaction and improve customer exp
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Dissertations / Theses on the topic "Smm-marketing"

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Клішина, К. В. "Удосконалення маркетингової діяльності підприємства «Південна кондитерська компанія»". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12663.

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У роботі розкрито сутність і значення маркетингової діяльності; визначено способи організації та управління маркетинговою діяльністю підприємства; досліджено основні методики визначення ефективності маркетингової діяльності. Надано техніко-економічну характеристику підприємству «Південна кондитерська компанія»; досліджено маркетингове середовище підприємства «Південна кондитерська компанія», проаналізувано складові маркетингової діяльності підприємства «ПКК». Рекомендовано заходи з удосконалення діяльності підприємства «Південна кондитерська компанія» в Інтернет середовищі, надано рекомендац
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Карпюк, Е. В. "Удосконалення маркетингової комунікативної політики ПП «Альтера»". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12661.

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У роботі розглядаються сутність маркетингової комунікативної політики підприємства; розглянуто основні підходи до формування комплексу маркетингових комунікацій; досліджено особливості реклами як інструмента реалізації маркетингових цілей підприємства. Надано організаційно-економічну характеристику підприємству ПП «Альтера»; вивчено особливості маркетингового середовища підприємства ПП «Альтера»; досліджено маркетингову комунікативну політику підприємства ПП «Альтера». Рекомендовано заходи з удосконалення маркетингової комунікативної політики ПП «Альтера» у віртуальному середовищі; запропоно
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Лапоногова, О. О. "Особливості просування бренду у соціальних мережах". Master's thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/87074.

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У роботі було проведено дослідження методів просування бренду в соціальних мережах завдяки SMM маркетингу, як ефективного інструменту, за допомогою якого підприємці можуть легко підвищити впізнаваність торгової марки, створити базу лояльних підписників, залучити нових клієнтів і збільшити продажі. Це є актуальним питанням, адже маркетингові методи просування комерційної продукції в соціальних мережах залишаються недостатньо вивченими. Об’єктом роботи обрано просування бренду у соціальних мережах. Відповідно у даному дослідженні було розглянуто основні особливості та стратегії ефективного пр
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Lal, B., Elvira Ismagilova, Y. K. Dwivedi, and S. Kwayu. "Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research." Springer, 2018. http://hdl.handle.net/10454/17927.

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Yes<br>Social media facilitates and enhances communication between businesses and customers. Nowadays, although it is commonly recognised that companies implement social media into their marketing activities, it is also acknowledged that companies struggle to calculate the return on investment (ROI) from social media marketing efforts as most of them focus only on certain tangible outcomes such as the impact on sales and purchases. Attempts have been made by researchers to identify how to measure key impacts of social media in relation to marketing; however, there remains a lack of empirical d
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Норенко, М. В. "Особливості маркетингової діяльності закладів відпочинку в соціальних мережах". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Norenko1.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>В роботі розглядаються сутність, види та функції соціальних мереж, управління відносинами зі споживачами за допомогою SMM інструментів, особливості просування в соціальних мережах. Надано організаційно-економічну характеристику діяльності підприємства ФОП Безнесюк В.М. Проаналізовано комплекс маркетингу на підприємстві ФОП Безнесюк В.М. та проведено дослідження маркетингового середовища даного підприємства. Запропоновано заходи стосовно удосконалення маркетингової діяльності ФОП Безнесюк
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Tarantini, Jacopo. "L'utilizzo del social media marketing nell'ambito della strategia aziendale." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2013. http://amslaurea.unibo.it/4987/.

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Трофімова, О. Ю. "Інтернет-маркетинг агентства “OdesSeo” в сучасних умовах". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Trofimova.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні аспекти Інтернет-маркетингу. Проаналізовано вплив факторів зовнішнього та внутрішнього середовищ, які впливають на діяльність агентств з Інтернет-маркетингу та ринок Інтернет-реклами, діяльність ФОП “Берегуля” (агентство “OdesSeo”), його маркетингову діяльність та конкурентоспроможність. Запропоновано стратегію з подальшого розвитку маркетингової діяльності, проведене опитування, на основі якого сформовано план курсів з комплексного Інтернет-маркетингу та
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Чорна, К. О. "Удосконалення діджитал-стратегії підприємства в умовах пандемії COVID-19". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/24916.

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Чорна, К. О. Удосконалення діджитал-стратегії підприємства в умовах пандемії COVID-19 : випускна кваліфікаційна робота : 073 «Менеджмент» / К. О. Чорна ; керівник роботи О. В. Попело ; НУ "Чернігівська політехніка", кафедра менеджменту та державної служби. – Чернігів, 2021. – 85 с.<br>Об’єктом дослідження є процеси удосконалення діджитал-стратегії підприємства ТОВ «БІОКОН» в умовах пандемії COVID-19. Предметом дослідження є теоретико-методологічні засади та практичні рекомендації щодо удосконалення діджитал-стратегії на підприємстві ТОВ «БІОКОН» в умовах пандемії COVID-19. Метою дослідження
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Ильницкая, Е. Н., та E. N. Ilnitskaya. "Особенности продвижения краудфандингового проекта в сфере книгоиздания : магистерская диссертация". Master's thesis, б. и, 2020. http://hdl.handle.net/10995/94038.

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В данной работе изучена специфика краудфандинга в сфере книгоиздания, а также описаны особенности продвижения краудфандингового издательского проекта. Объект настоящей магистерской диссертации – краудфандинговый проект на переиздание архитектурного путеводителя по Екатеринбургу. Предметом исследования являются способы продвижения, использованные в проекте краудфандинга. Магистерская диссертация состоит из введения, двух глав, заключения, библиографического списка, включающего 141 наименования. В первой части магистерской диссертации исследованы понятие, виды и преимущества краудфандинга, описа
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Полозова, Т. В., та І. А. Шейко. "Методи просування інтернет-видань та оцінка ефективності таких дій". Thesis, Друкарня Мадрид, 2019. http://openarchive.nure.ua/handle/document/9595.

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Електронні засоби масової інформації, як і друковані потребують виконання певних дій по просуванню сайтів інтернет-видань. Розширення читацької аудиторії – це перше і основне завдання по просуванню електронних засобів масової інформації (ЕЗМІ). Це дозволяє виданню мати не велике, але стабільне джерело доходів. Однак, на цьому монетизація не закінчується. Маючи хорошу платоспроможну аудиторію, ЕЗМІ може пропонувати читачам різні комерційні сервіси.
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Books on the topic "Smm-marketing"

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BPP. Cima Paper 14 - Stage 4: Strategic Management Accountancy and Marketing (Smm). BPP Publishing Ltd, 2000.

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BPP. Cima Paper 14 - Stage 4: Strategic Management Accountancy and Marketing (Smm). BPP Publishing Ltd, 2000.

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Bodeker, Simon. Social Media Marketing Im Fuball. Analyse der Smm-Strategie Von Borussia Monchengladbach. GRIN Verlag GmbH, 2017.

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Spencer, Santino. Social Media Advertising: 3-In-1 Guide to Master Social Media Marketing Strategy, SMM Campaigns and Become an Influencer. Independently Published, 2022.

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Book chapters on the topic "Smm-marketing"

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Gao, Zihan. "How Does Social Media Marketing (SMM) Influence Marketing Performance Under Covid-19 Situation." In Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023). Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-246-0_10.

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Haider, Wafa, and Allam Hamdan. "Empowering Small Fashion Retailers with Social Media Marketing (SMM) Strategies: Literature Review." In Contributions to Management Science. Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-99-6101-6_21.

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Alhassan, Seidu, Ahmed Sakara, Mohammed Abdul-Basit Fuseini, Esther Asiedu, and Mohammed Majeed. "BENEFITS AND BARRIERS OF SOCIAL MEDIA MARKETING (SMM)." In Social Media Marketing. Iterative International Publishers, Selfypage Developers Pvt Ltd, 2025. https://doi.org/10.58532/nbennursmch1.

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Online social networking, information distribution, and communication have all come to rely heavily on the rise of social media in the past few years. Online marketing and other types of company make great use of social media because of its dependable, consistent, and rapid capabilities. We refer to SMM as promotional activities conducted through social networking websites. With the help of SMM, businesses can quickly, efficiently, and successfully communicate with their ideal customers. In addition, SMM faces its own unique set of difficulties. Adopting social media as integral parts of busin
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Ezenwafor, Ebuka Christian, Adeola A. Ayodele, and Chukwudi Ireneus Nwaizugbo. "Social Media Marketing and Brand Loyalty Among Online Shoppers in Anambra State, Nigeria." In Research Anthology on Social Media Advertising and Building Consumer Relationships. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-6287-4.ch089.

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Although extant literature is gorged with the influence of social media marketing on brand loyalty, empirical investigation on mediating effect of brand awareness on social media marketing (SMM) and brand loyalty in the online retail industry in Nigeria are still lacking. This study examines the mediating effect of brand awareness on social media marketing and brand loyalty among online shoppers in a typical emerging market. To achieve this objective, survey design was adopted, and the unit of analysis was online shoppers in Anambra, Nigeria. Quota sampling and questionnaire were the sampling
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"New Automobile Sales Marketing Model for Innovating Auto Dealer's Sales." In Revolutionary Automobile Production Systems for Optimal Quality, Efficiency, and Cost. IGI Global, 2024. http://dx.doi.org/10.4018/978-1-6684-8301-5.ch009.

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In this chapter, the author describes the new automobile sales marketing model (NA-SMM) using four core elements based on a dual corporate marketing strategy for innovation of auto-dealers' sales. To realize this, the author develops both the customer science principle (CSp) and science SQC, new quality control principle. Specifically, foundation of NA-SMM consists of the scientific customer creative model (SCCM), networking of customer science principle application system (NCSp-AM), video unites customer behavior and maker's designing intentions (VUCMIN) and scientific mixed media model (SMMM
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Mathur, Disha, and Dipin Mathur. "Word of Mouth on Social Media." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9449-1.ch003.

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In the present era of technology enabled markets, social media marketing is gaining increasing importance through the process of gaining website traffic or attention with the use of social media websites. To most of the entrepreneurs, social media marketing is the “next big thing”. It is a powerful tool that must be taken advantage of. In a very short span of time, social media marketing has become one of the most loved media for the youths today. Social Media Marketing (SMM) is the hottest new marketing concept and every business owner wants to know the way in which social media can generate
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Wilson, Lee. "30-Minute Social Media Marketing (SMM) Actions." In 30-Minute Website Marketing. Emerald Publishing Limited, 2019. http://dx.doi.org/10.1108/978-1-83867-078-820191005.

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Sarala, R., J. Balamurugan, M. Prabha, Priya C. Mohana, Choppa Ananda Kumar Reddy, and R. Senthamil Selvan. "Investigating the Role of PLS-SEM and ANN in the Adoption of Social Media Marketing by SMEs." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-9954-5.ch012.

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In light of the growing importance of social networking marketing (SMM) to the profitability of tiny and medium-sized businesses (SMEs) and the relatively modest adoption rate of SMM among SMEs, this study seeks to determine which factors influence SMEs' adoption of SMM. This study, unlike the majority of others, proposed a two-stage analysis combining the partial least squares (PLS) method with an artificial intelligence technique called an artificial neural network (ANN). The suggested model has a 92% success rate in prediction using a deep ANN architecture. There was a strong correlation be
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O'Reilly, Kelley, and Karen M. Lancendorfer. "Using the Power of Social Media Marketing to Build Consumer-Based Brand Equity." In Integrating Social Media into Business Practice, Applications, Management, and Models. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6182-0.ch004.

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This chapter highlights how companies might use social media marketing to build brand credibility and, ultimately, consumer-based brand equity. By building brand credibility and equity through SMM, companies can connect with distinctly different consumer groups. Because consumers are adept integrators of marketing communication channels within and across media, companies with strong virtual communities may reap even greater results from the theoretical perspective of customer-based brand equity discussed within the chapter. Marketing scholars and practitioners alike may find this chapter of in
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O'Reilly, Kelley, and Karen M. Lancendorfer. "Using the Power of Social Media Marketing to Build Consumer-Based Brand Equity." In Marketing and Consumer Behavior. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch105.

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This chapter highlights how companies might use social media marketing to build brand credibility and, ultimately, consumer-based brand equity. By building brand credibility and equity through SMM, companies can connect with distinctly different consumer groups. Because consumers are adept integrators of marketing communication channels within and across media, companies with strong virtual communities may reap even greater results from the theoretical perspective of customer-based brand equity discussed within the chapter. Marketing scholars and practitioners alike may find this chapter of in
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Conference papers on the topic "Smm-marketing"

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Ismail, N. S. A. M., S. H. Weerabahu, S. Ratnaweera, S. K. Premaratne, S. Thelijjagoda, and P. Jayasinghe. "Clicks to cravings: how social media serves as the culinary compass for Sri Lankan youth's food choices." In International Conference on Business Research. Business Research Unit (BRU), 2023. http://dx.doi.org/10.31705/icbr.2023.16.

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Sri Lanka's food industry is changing, and young people are using the internet more and more to get food recommendations as a result of the economic crisis of 2021. This has caused many food companies to move to virtual marketing. The impact of social media marketing (SMM) versus traditional media marketing (TMM) on the food purchasing behavior of Sri Lankan youth (18–30 years old) is examined in this study, which looks at the effective marketing strategies for this demographic given the widespread use of social media among young people. Two hypotheses were investigated using quantitative meth
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Neagu, Anamaria, Bujor ionel Pavaloiu, Ioana raluca Guica, Liviu mihail Mateescu, and George Dragoi. "THE USE OF SOCIAL MEDIA MARKETING IN HIGHER EDUCATION ENROLLMENT, A ROMANIAN PERSPECTIVE." In eLSE 2020. University Publishing House, 2020. http://dx.doi.org/10.12753/2066-026x-20-073.

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The present paper represents an introspection into the world of social media marketing (SMM) with focus on higher education institutions (HEI). The continuous expansion of social media allows universities to move closer to the millennial generation. Since education is about acquiring knowledge, transferring information, and professional development all of them being subject of the individual evaluation of the student, traditional marketing channels are not enough. Spreading flyers, printing brochures, web-sites, or word of mouth (WOM) are examples of promotional instruments that have been used
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Shevchenko, I. B. "Perspectives of using the fasebook network for social media marketing (SMM) enterprises of Ukraine." In INTERACTION BETWEEN PR AND ADVERTISING SPECIALISTS AND JOURNALISTS UNDER MODERN CONDITIONS. Baltija Publishing, 2023. http://dx.doi.org/10.30525/978-9934-26-375-0-9.

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Li, Hui, Lingling Wang, and Chunhui Li. "Research on Submodular Maximization Algorithm of Viral Marketing Data Abstract Extraction based on SMM Matroid Constraints." In EBIMCS 2024: 2024 7th International Conference on E-Business, Information Management and Computer Science. ACM, 2024. https://doi.org/10.1145/3723420.3723421.

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Bulanova, Ekaterina, Marina Platonova, and Olga Rokunova. "Features of Marketing Activities of the Football Club “Nizhny Novgorod”." In 79th International Scientific Conference of University of Latvia. University of Latvia, 2021. http://dx.doi.org/10.22364/htqe.2021.88.

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The relevance of the research topic is due to the fact that marketing in sports is an effective component of sports management, just as it is in other areas of management. Sports marketing has its own specific features based on the characteristics of a particular sport, and this article deals with football marketing. The purpose of this article is to reflect the results of the study of a sports club’s marketing activities. The object of the study is the regional football club “Nizhny Novgorod”(Russia). The main objectives of the study are to identify the factors that attract the fans’ interest
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