Relevant bibliographies by topics / Snapchat

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Snapchat'

Author: Grafiati
Published: 4 June 2021
Last updated: 27 April 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Snapchat.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Snapchat"

1

Wilken, Rowan, and Lee Humphreys. "Placemaking through mobile social media platform Snapchat." Convergence: The International Journal of Research into New Media Technologies 27, no. 3 (February 16, 2021): 579–93. http://dx.doi.org/10.1177/1354856521989518.

Full text
Abstract:
In this article, we examine the particular ways that place is configured in and through mobile social media platform Snapchat, and how Snapchat is designed and conceptualized in such a way as to encourage digital placemaking. The position we take in this article is that place is not a thing that is merely recorded through this platform. Rather, place is something that is continually enacted, negotiated and renegotiated across multiple levels of media engagement. In developing this position, we first review the previous research on Snapchat that relates to placemaking. Then, we examine placemaking through two primary lens: Snapchat’s design and Snapchat’s business model. Our argument is that close examination of the place-based materiality and meaning of the Snapchat service for itself and for its clients reveals the interconnected construction and commodification of place through this service.
APA, Harvard, Vancouver, ISO, and other styles
2

Hillman, John. "Snapchat: a Brief Encounter." Grimace, Vol. 2, no. 1 (2017): 90–93. http://dx.doi.org/10.47659/m2.090.art.

Full text
Abstract:
For users of the image messaging Snapchat app, expressiveness is largely mediated through in-built filters and extensive use of short pieces of text and emojis. It is also contingent upon the disappearance of the image after a set time. The certainty these images will not be retained – that they will disappear – sanctions a degree of liberty in what is sent between users. However, there is also a reciprocal level of trust, since despite the app itself having no feature to save an image, recipients can screen capture the images they receive. Users do receive notification that their image has been saved in a screen capture, and this is likely to elicit a spontaneous reaction of despair, a breach of the code of disappearing images that is implicit in Snapchat’s communication method. In this essay, I propose Snapchat portraits express not the face as image but image as perplexing, disappearing, mutating phenomena. With their filters and distortions they unsettle our notions of the index and with their built in disappearance they challenge any notion of image as a memory prosthetic. Snapchat, as a form of portraiture, is not engaged with likeness or reproducibility. Instead, it stresses duplication, disguise and disappearance as the dominant features of contemporary culture. Keywords: photo filters, Snapchat, Snapchat portrait
APA, Harvard, Vancouver, ISO, and other styles
3

Bruna, Yann. "Snapchat à l’adolescence." Réseaux N°222, no. 4 (2020): 139. http://dx.doi.org/10.3917/res.222.0139.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Rummler, Klaus, Caroline Grabensteiner, and Colette Schneider Stingelin. "‹WhatsApp, Snapchat, Instagram›." Orientierungen in der digitalen Welt 39 (December 3, 2020): 170–95. http://dx.doi.org/10.21240/mpaed/39/2020.12.10.x.

Full text
Abstract:
Das Forschungsteam im Projekt «Hausaufgaben und Medienbildung» fragt nach dem Medienhandeln jugendlicher Schülerinnen und Schüler der Sekundarstufe I im Kontext der Erledigung ihrer Hausaufgaben. Im Herbst 2018 wurde die Haupterhebung mit 250 Deutschschweizer Schülerinnen und Schülern aus 9 Kantonen durchgeführt. Dieser Bericht widmet sich dem Lernprozess innerhalb des Projekts, der Dokumentation erster abduktiver Schlüsse und damit auch der Präsentation von Ergebnissen aus einem Work in Progress. Dabei wird vor allem auf den Codierprozess und die Strategien der Auswertung im Zuge eines hypothesengenerierenden Vorgehens eingegangen. Diese lässt die Entwicklung von Fragestellungen aus dem Material heraus zu. Anhand ausgewählter Beispiele wird gezeigt, welche Begrifflichkeiten mit bestimmten Diensten und Praktiken im Medienhandeln von Schülerinnen und Schülern auffindbar sind (Kollokationen) und welche Hardware und Anwendungen Schülerinnen und Schüler zur direkten Bearbeitung der Hausaufgaben verwenden. Dabei werden Hinweise darauf diskutiert, dass «Hausaufgaben» als Praxis des schulbezogenen häuslichen Lernens eine Transformation erfahren, welche durch die Art und Weise, wie Schülerinnen und Schüler zum Ergebnis der «fertigen Hausaufgabe» kommen, mit Fokus auf die genutzten medialen Ressourcen ihrerseits diskutiert werden kann.
APA, Harvard, Vancouver, ISO, and other styles
5

Gerlitz, Carolin. "Whatsapp und Snapchat." POP 4, no. 1 (March 1, 2015): 42–46. http://dx.doi.org/10.14361/pop-2015-0107.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

LeBeau, Kelsea, Cary Carr, and Mark Hart. "Examination of Gender Stereotypes and Norms in Health-Related Content Posted to Snapchat Discover Channels: Qualitative Content Analysis." Journal of Medical Internet Research 22, no. 3 (March 20, 2020): e15330. http://dx.doi.org/10.2196/15330.

Full text
Abstract:
Background Snapchat has seen one of the most rapid, and unprecedented, growths in the history of social networking sites and social media with 3 billion Snapchats sent daily. In 2015, Snapchat introduced a new feature, Snapchat Discover, providing a unique way for publishers, such as magazines, to connect their content to Snapchat users. Objective This study aimed to evaluate qualitatively the health-related content distributed among male-focused and female-focused Discover channels and to determine whether differences exist between the content posted to these channels. Methods Magazine Discover channels with male and female target audiences were identified based on the magazine’s claimed audience and a search of Snapchat Discover’s magazine publishers, resulting in the selection of two male-focused and two female-focused channels. Stories were collected daily from each of the selected channels during a 4-week period. Using the constant comparative method, 406 Discover stories were collected and analyzed. Results Differences in health content coverage existed between male- and female-focused channels. General health stories from male channels comprised 7.5% (10/134) of total stories compared with 22.8% (62/272) for female channels. Sexual health stories from male channels comprised 3.0% (4/134) of total stories compared with 18.8% (51/272) for female channels. Moreover, female-focused channels’ content was more comprehensive. Female audiences were portrayed as being health information seekers, concerned with sexual health and male satisfaction, primarily responsible for contraception and pregnancy prevention, and less informed about sex. Male audiences were portrayed as being less likely to seek health information, obsessed with and driven by sex, and less concerned with sexual health. Conclusions Understanding the content shared to social media is important, especially when considering the implications content may have for behavior. In terms of content, these findings suggest Discover channels appear to promote gender stereotypes and norms for health and sexual health through the information posted.
APA, Harvard, Vancouver, ISO, and other styles
7

Tropp, Joerg, and Andreas Baetzgen. "Users’ Definition of Snapchat Usage. Implications for Marketing on Snapchat." International Journal on Media Management 21, no. 2 (April 3, 2019): 130–56. http://dx.doi.org/10.1080/14241277.2019.1637343.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Lee, Eun Jeong, and Kelly Kaufhold. "Journalistic Professionalism and User Motivations for Snapchat Video." International Journal of Interactive Communication Systems and Technologies 8, no. 1 (January 2018): 1–19. http://dx.doi.org/10.4018/ijicst.2018010101.

Full text
Abstract:
This article applied uses and gratifications to investigate motivations for posting Snapchat videos to identify whether journalistic norms inform Snapchat behavior. This study revealed that information sharing, entertainment, recognition, and self-expression motives were related to Snapchat video use; professional journalistic practices were not. Findings suggest that Snapchat video is used primarily for entertainment, rather than journalism among users. Given the robust increase by legacy news outlets in Snapchat Discover, the findings are timely and relevant.
APA, Harvard, Vancouver, ISO, and other styles
9

Tilic, Gorkem. "Snapchat as an Advertising Platform." New Trends and Issues Proceedings on Humanities and Social Sciences 4, no. 11 (December 28, 2017): 122–29. http://dx.doi.org/10.18844/prosoc.v4i11.2866.

Full text
Abstract:
This paper deals with the types of advertisements used in Snapchat and how brands utilise through examples of domestic and international campaigns. Snapchat is an instant messaging application that takes advantage of new technologies such as augmented reality, allowing brands to reach the target audience in interactive, unique and entertaining ways. Given the fact that digital advertising has now surpassed printed media and television advertising, research in this area is becoming essential. Keywords: Snapchat advertising, interactive advertising, brand sponsorships, geo-filters, snapchat lenses.
APA, Harvard, Vancouver, ISO, and other styles
10

Barker, Jessica. "Making-up on mobile: The pretty filters and ugly implications of Snapchat." Fashion, Style & Popular Culture 7, no. 2 (March 1, 2020): 207–21. http://dx.doi.org/10.1386/fspc_00015_1.

Full text
Abstract:
Abstract What happens when the fashionable beauty ideal ‐ typically considered unattainable ‐ becomes instantly attainable for the masses with the mere tap of a touchscreen? As the widespread use of Snapchat's popular but problematic Lenses has shown, responses are mixed and critiques abound. The social media platform Snapchat introduced Lenses ‐ commonly known as face filters ‐ in 2015. These filters apply virtual accessories and edit facial features, enabling users to incorporate augmented reality technology into their daily sartorial practice. Through this 'digital adornment' users experiment with creativity and self-expression, as with cosmetics and clothing, while forging social connections. However, Snapchat's filters frequently spark controversy by slimming the jawlines and noses, enlarging the eyes and lips, and smoothing and lightening the complexions of millions of users. These effects have caused users to consider the powers of self-fashioning and question the standard of beauty being presented. By examining the observations and opinions presented in the online fashion, tech and news media, this study explores the problematic nature of Snapchat's beautifying filters. It traces users' dismay at how Snapchat, originally praised as a space for authentic, unfiltered self-presentation, became a force for aggressively perpetuating fashionable but exclusionary beauty ideals. It presents the range of reactions to these face-perfecting filters, from satisfaction and guilt to insecurity and body dysmorphia. It also explores the connection between face filters, cosmetics and feminine beauty ideals in a celebrity-led, self-image-saturated culture, with reference to brand-sponsored filters.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Snapchat"

1

Spangenberg, Julia. ""Snapchat har liksom allting" : En kvalitativ studie om unga tjejers användning av mobilapplikationen Snapchat." Thesis, Stockholms universitet, Institutionen för mediestudier, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-125928.

Full text
Abstract:
Studien har som övergripande syfte att undersöka unga tjejers användning av mobilapplikationen och det sociala nätverket Snapchat. Igenom tillämpning av kvalitativ metod har två semistrukturerade fokusgruppsintervjuer genomförts bestående av 11 tjejer i åldern 14-24. Med tematisk kodning och bearbetning av empiri urskilde författaren fem centrala teman som studiens analys och resultatredovisning grundar sig på. Genom att lyfta fram informanternas uppfattningar kring Snapchat har författaren ämnat belysa i vilka syften som informanterna använder applikationen med utgångspunkt i teorin om Uses & Gratifications. Informanterna genomskådar inga nya behov utan de behov som skildras i analysen är snarare redan framväxta behov som informanterna kan tillfredsställa enkelt och snabbt via Snapchat då det är applikationens tekniska funktioner som formar informanternas behov. Det allomfattande syftet med denna studie har även varit att undersöka hur informanterna kommunicerar via applikationen. Författaren har studerat hur informanterna kommunicerar med kommunikationsformerna bild och text samt en kombination av dessa med utgångspunkt i de teoretiska begreppen anchorage och relais. Trots att bilden till en början uppfattades som det huvudsakliga enligt informanterna visade analysen på att det visuella i de flesta sammanhang tar hjälp av olika verbala uttryck. Det är mediekombinationen som blir en kommunikativ enhet. Utifrån studiens empiriska material har även spridningen av och acceptansen för Snapchat varit möjlig att undersöka. Med utgångspunkt i termer av Diffusion of Innovation Theory och Technology Acceptance Model upplevs applikationen ha en stor spridning i åldern 14-24 grundat på kombinationen av ansträngningslös användning och att användare kännetecknas av digitala infödingar. De yngre informanterna upplever emellertid fler fördelar med Snapchat. En lägre nivå av acceptans bland de äldre kan förstås utifrån att de fortfarande hellre väljer att använda andra sociala nätverk som präglas av andra åldersmässiga intressen och användarmotiv. Studiens analys pekade alltså framförallt på en högre grad av acceptans av Snapchat i åldersgruppen 14-15.
APA, Harvard, Vancouver, ISO, and other styles
2

Ekhamn, Jonathan, and Emelie Tillack. "Konsumenternas attityd till reklam på Snapchat." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31290.

Full text
Abstract:
Titel: Konsumenternas attityd till reklam på Snapchat Nivå: Kandidatuppsats inom företagsekonomi med inriktning på internationell marknadsföring (15 HP), VT-2016. Författare: Emelie Tillack & Jonathan Ekhamn Handledare: Navid Ghannad Examinator: Hélène Laurell Syfte: Syftet med den här studien är att skapa en ökad kunskap ochförståelse kring konsumenternas attityd till reklam på Snapchat. Metod: Denna uppsats utgår från ett deduktivt förfaringssätt. Detta kombinerat med både en kvantitativ och en kvalitativ ansats harutmynnat i en enkätundersökning samt åtta djupintervjuer med respondenter som är aktiva på Snapchat. Teoretiskt Ramverk: Detta kapitel behandlar teorier om vad en attityd är, en attitydmodell, attityder på sociala medier, integritet samt push och pullmarknadsföring. Empiri: Kapitlet redogör för den empiri som samlats in genom vår enkätundersökning och de åtta djupintervjuerna. Slutsats: Undersökningen visar att konsumenternas attityd till reklam på Snapchat är positiv. Anledningen till detta är att reklamen på Snapchat är frivillig. Genom underhållande och trovärdig reklam ökar konsumenternas positiva attityd. Nyckelord: Snapchat, Attityd, Push & Pull, Integritet, Sociala medier, Reklam
APA, Harvard, Vancouver, ISO, and other styles
3

Philpott, Austin, and Susan Waters. "Examining Snapchat: Narcissistic Tendencies of Core Users." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/honors/396.

Full text
Abstract:
This study aims to establish current levels of narcissistic tendencies among the major Snapchat demographic, 18 to 34-year-olds in the United States. Like the Raskin and Terry 40-item Narcissistic Personality Inventory, commonly referred to as NPI-40, the present survey utilized a smaller variant with 16 items, known as NPI-16, for participants. This study may provide indications for further research and advertising techniques using social media, specifically Snapchat.
APA, Harvard, Vancouver, ISO, and other styles
4

Karlsson, Ruschkowski Johanna. "Snapchats flyktighet. Sociala medier som minnesverktyg : En kvalitativ intervjuestudie om sociala medier, med fokus på Snapchat, i relation till minne och glömska." Thesis, Södertörns högskola, Medie- och kommunikationsvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-43987.

Full text
Abstract:
Sociala medier som Snapchat används konstant i dagens samhälle. Snapchat användningen har ökat genom åren hos ungdomar i Sverige. Snapchats roll är viktig för ungdomars kommunikation och delandet med varandra. Snapchat är en applikation vars kommunikation och information inte automatiskt sparas utan försvinner och skapar en flyktighet i användandet av Snapchat. Ökandet av Snapchats användning väcker frågor om hur användarna upplever Snapchats flyktighet i relation till minne och glömska. Syftet är då att undersöka hur användare av Snapchat tänker om Snapchats flyktiga meddelanden samt hur och varför användarna använder Snapchat. Undersökningen utgår ifrån fem kvalitativa semistrukturerade intervjuer. Intervjuerna inkluderar fem informanter i åldrarna 19–24. Studien är baserad på teori om minne och media från bland annat Van Djick och Garde-Hansen.  Resultatet visar att användarna av Snapchat använder applikationen för att kommunicera och dela med sig av deras liv till nära vänner i privata konversationer. Användarna upplever att Snapchats flyktighet är jobbig och frustrerande men även skön då inte allting sparas. Snapchats flyktighet ledde ofta till glömska som resulterar i att användarna tappar känslan av kontroll. Minne i relation till Snapchat handlade om skapandet av minnen och sparandet av viktiga och roliga händelser i nuet. Med Snapchat bibehåller användarna nära relationer vilket var den centrala delen i användningen av Snapchat.
APA, Harvard, Vancouver, ISO, and other styles
5

Nodbrant, Ellen, and Maria Parfält. "10 sekunder i rampljuset : Hur företag använder Snapchat som strategisk kommunikation och varumärkesbyggande." Thesis, Uppsala universitet, Medier och kommunikation, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-314094.

Full text
Abstract:
Social media play a significant role in people’s daily communication and life. Even companies use them to reach a broader audience. This study aims to explore if Snapchat can be a useful platform for companies in their strategic communication, especially regarding corporate branding. Snapchat is the fastest growing social media today and they use content in a completely different way than other major social medias. This paper will show how Arla Sweden is using Snapchat to communicate with a specific target group, create engagement and strengthen brand identity. The study focuses on how users understand Arla´s content and is divided into two parts, where two qualitative methods are used. The first part focuses on Arla´s use of Snapchat and is conducted by an interview with an expert from Arla´s social media department. The second one aims to understand the user experience and is collected through four focus group interviews. The study is based on theories about corporate branding and Stuart Hall´s theory of encoding/decoding. The result shows that the users are critical to companies using Snapchat. The users view Snapchat as a private medium for friends and are negative to companies using it as a marketing tool. However, the study shows a positive result regarding users’ first experience with Arla´s content. The conclusion is that Snapchat can be used for corporate branding as long as companies make sure that the content is interesting enough for the target group.
APA, Harvard, Vancouver, ISO, and other styles
6

Kannenberg, Vanessa. "Conteúdo jornalístico no Snapchat : apropriação do aplicativo pelo portal UOL." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2018. http://hdl.handle.net/10183/177586.

Full text
Abstract:
Esta pesquisa propõe-se a estudar a apropriação do aplicativo Snapchat pelo Portal UOL para produção de conteúdo jornalístico. O foco está em observar as stories, que são narrativas criadas a partir de fragmentos de até 10 segundos que desaparecem após 24 horas, produzidas pelo perfil do UOL. Para isso, selecionamos as stories que foram produzidas sobre política e republicados no site TV UOL, totalizando 28 vídeos com 657 fragmentos, chamados de snaps. A análise empírica foi dividida em duas etapas: uma de caráter quantitativo, que busca observar a ocorrência de elementos previamente mapeados nos snaps; e outra qualitativa, cujo olhar recai sobre como esses snaps são estruturados para criar as stories. Como resultados, apontamos elementos frequentes, como o uso de snaps nativos e a preferência por vídeos frente a outros formatos multimídia, como fotos, textos e áudios. Também observamos que as stories não seguem um padrão e aliam formatos narrativos diferentes, como cobertura do local dos fatos, entrevistas e bastidores.
This research proposes to study the appropriation of the Snapchat application through the UOL Portal for the production of journalistic content. The focus is on watching stories, which are narratives created from fragments of up to 10 seconds that disappear after 24 hours, produced by the UOL profile. For that, we selected the stories that were produced on politics and republished on the site TV UOL, totaling 28 videos with 657 fragments, called snaps. The empirical analysis was divided in two stages: one of quantitative character, which seeks to observe the occurrence of previously mapped elements in the snaps; and another qualitative, whose look falls on how these snaps are structured to create the stories. As results, we point out frequent elements such as the use of native snaps and the preference for videos versus other multimedia formats such as photos, texts and audios. We also note that stories do not follow a pattern and link different narrative formats, such as spot coverage, interviews, and backstage.
APA, Harvard, Vancouver, ISO, and other styles
7

Nordin, Anton, and Felix Liffner. "Forensiska Artefakter hos Mobila Applikationer : Utvinning och Analys av Applikationen Snapchat." Thesis, Högskolan i Halmstad, Akademin för informationsteknologi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-40207.

Full text
Abstract:
Today's smartphones and tablets use different applications and software for all sorts of purposes: communication, entertainment, fitness, to share images with each other, to keep up to date with the news and lots of different daily tasks. With the heavy usage of all these apps, it is no wonder that it comes with a few issues. Private data is stored in large quantities both on the local device and on the app-creators' servers. It is no wonder that applications advertising user secrecy and transient storage of user data. One of these applications is Snapchat, with over 500 million downloads on Google Play store, at the time of writing. Snapchat is a communication application with the niched feature that the images and messages sent, disappear once opened or after 24 hours have passed. With the illusion of privacy behind Snapchats niche it has become a breeding ground for criminal activity. The niche itself translates to a troublesome hurdle for law enforcement trying to retrieve evidence from devices of Snapchat users. This paper is aimed to investigate these issues and perform a methodology to retrieve potential evidence on a device using Snapchat to send images and messages. By performing a physical acquisition on a test device and analyzing to find artifacts pertaining to Snapchat and the test-data that was created. The method is performed on a Samsung Galaxy S4 with Android 5.0.1 running Snapchat version 10.52.3.0. Test data such as different images and messages were created and attempted to be retrieved at three points in time. First one being right after data creation. Second one after a restart and 24 hours after the data was created. And the third with 48 hours passed and the Snapchat user logged out at the time of acquisition. The acquisition resulted in the extraction of several sent images and a full text conversation between the experimental device and another party. A full video which was uploaded by the receiving user was able to be extracted even though the experimental device never actually viewed the video. The second acquisition which was made when 24h had passed gave the same results as the first one. This meant that time at least up to a day after the initial creation of the data did not have any effect on the evidence. However, when the Snapchat user was logged out from the application, the data was then unobtainable and had disappeared. Presumably Snapchat has a function which deletes personal data about the user when logged out from the application. This function might become a hurdle in law enforcement investigations where the application Snapchat is involved.
APA, Harvard, Vancouver, ISO, and other styles
8

Nilsson, Hannah. "Happy Snapping! En studie om Snapchat som möjlig kanal för marknadsföring." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20693.

Full text
Abstract:
Sociala medier har idag en betydande roll för företag och deras marknadsföringsmöjligheter. Snapchat är relativt ny social medieapplikation som möjliggör kommunikation mellan människor. Denna studie undersöker Snapchat som möjlig kanal för företags marknadsföring. Undersökningen baseras på en datainsamling av litteratur kring sociala medier i allmänhet och kring Snapchat i synnerhet. Studien är indelad i två undersökningar. Den första fokuserar på användarens upplevelser och användning av Snapchat och innehåller data insamlad genom två fokusgruppsamtal och ett frågeformulär. Den andra undersökningen ser till företags möjligheter att marknadsföra genom Snapchat. Detta genom datainsamling i form av en kvalitativ intervju med ett företag som fokuserar på marknadsföring genom sociala medier, samt genom ett experiment för att se hur applikationen fungerar för företag i praktiken. Resultatet visar att snapchatanvändare är kritiska till marknadsföring genom Snapchat. Användarna vill inte ha reklam i en kanal de använder för kommunikation med vänner. Studien leder fram till slutsatsen om att det tycks vara svårt att som företag vara en pionjär på Snapchat då det är få snapchatanvändare som vill följa företag på Snapchat. Det förefaller dock vara viktigt för företag att finnas där konsumenterna finns. Detta kräver dock att företaget skickar ut budskap som är intressanta för målgruppen.
Social Media has become important for companies and their marketing possibilities. Snapchat is a relatively new social media channel that enables communication between people. This study aims to explore Snapchat as a possible marketing channel. The study is based on literature about social media in general and on Snapchat in particular. It is divided into two studies. The first one focus on the user experience of Snapchat and contains data collected through two focus groups and one questionnaire. The other part of the study aims to look at companies possibility to use Snapchat as a marketing channel. This part collects information throughout a qualitative interview with a company that focus on social media marketing, and also throughout an experiment to show how Snapchat works for companies in practice. The result shows that the Snapchat users are critical about marketing through Snapchat. The users don’t want advertising in a channel they use for communication with friends. This leads to the conclusion that it is hard to be a Snapchat pioneer since the users don’t want to follow companies Snapchat accounts. Another conclusion is that it is important for companies to be where the costumers are, but that it requires that the company messages are interesting for the target group.
APA, Harvard, Vancouver, ISO, and other styles
9

Amancio, Marina. "“Put it in your Story”: Digital Storytelling in Instagram and Snapchat Stories." Thesis, Uppsala universitet, Institutionen för informatik och media, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-324812.

Full text
Abstract:
This research explores the Snapchat and Instagram feature of “Stories” and aims to understand what users post in their “Stories” and how they make use of the feature to tell their story. The application of narrative theory theoretically informs the concept of digital storytelling, which is ultimately the practice of telling online stories. The methodology consists of a qualitative content analysis of Snapchat and Instagram “Stories”, observation of active ordinary users and in-depth semi-structured interviews to address the user’s perspective. The main results indicate that there are themed patterns following narrative structures in Snapchat and Instagram “Stories”. For that reason eight categories were created and divided between the four narrative elements according to Barthes (1977) and these were actions (demonstrating emotions, eating, interacting), happenings (updates), characters (people, self- portraits and animals) and setting (environment). In addition, another result is that Snapchat and Instagram storytellers make use of seven means to tell their stories and create a narrative. These means are images, texts, videos, emoji, doodles, instant information and filters. Human beings are natural storytellers according to the Narrative Paradigm by Fisher (1984), which explains the popularity of the “Stories” feature, as well as the discovered categories based on narrative elements and the use of semiotic resources to make more sense of the stories told by users.
APA, Harvard, Vancouver, ISO, and other styles
10

Öst, Emma, and Esmeralda Johansson. "Nyheter på 10 sekunder : En socialsemiotisk analys av CNNs stories på Snapchat." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-48775.

Full text
Abstract:
Journalism as we know it today is facing massive change. Technological advances have enabled new ways of delivering news which differ from traditional means in both practical and content-related matters. This bachelors thesis intended to obtain greater understanding of how journalistic content manifested itself on the new media platform Snapchat. We chose to conduct a socialsemiotic analysis of six of CNNs “stories” on the platform and their corresponding content on CNNs website. By doing this we could distinguish a signifigant change in both magnitude and form. Compared to the corresponding content the stories contained less information and indicated a higher level of sensation and dramatics. In addition we found that information not conveyed in the stories text could appear in other modalities such as image or music. This suggests a different way of storytelling in news media when distributed on this new platform.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Snapchat"

1

King, Logan. Snapchat: Snapchat Marketing Strategies and Secrets to Maximize Your Brand Reach. CreateSpace Independent Publishing Platform, 2017.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

How to turn down a billion dollars: The Snapchat story. St. Martin's Press, 2018.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

How to Turn down a Billion Dollars: The Snapchat Story. Penguin Random House, 2019.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

How to Turn Down a Billion Dollars: The Snapchat Story. Virgin Books Ltd Penguin Random House UK, 2018.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

How to Turn down a Billion Dollars, Level 2: The Snapchat Story. Penguin Books, Limited, 2019.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

11 Seconds to Success: The Queen of Snapchat on Living Your Dreams and Ruling Social Media. Mango Media, 2017.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Be the Parent, Please : Stop Banning Seesaws and Start Banning Snapchat: Strategies for Solving the Real Parenting Problems. Templeton Press, 2018.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Macarthy, Andrew. 500 Social Media Marketing Tips : Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More! Independently Published, 2018.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Karnik, Niranjan S. Vulnerability, youth, and homelessness: Ethical considerations on the roles of technology in the lives of adolescents and young adults. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198786832.003.0004.

Full text
Abstract:
Facebook, Twitter, Snapchat, Instagram … It is easy to see that society is in a tide or successive waves of social media. All of this is linked to mobile technology and the expanding role that it plays in people’s lives. This chapter takes a close look at the role of technology in the lives of young people and more specifically in the lives of vulnerable youth. The first section of this chapter examines the ways that social media and mobile technology impact adolescents and young adults, and considers some of the emerging ethical considerations for mental health clinicians and researchers. Next, it examines subsets of youth who are marginalized, including young people with mental illness or autism, and lesbian, gay, bisexual, and transgender (LGBT) youth. Finally, it considers the ethical and neuroethical issues that surround homeless youth and their use of technology.
APA, Harvard, Vancouver, ISO, and other styles
10

Hasinoff, Amy Adele. Introduction. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252038983.003.0001.

Full text
Abstract:
This book explores the debate over sexting—the creation and sharing of personal sexual images or text messages via mobile phones or internet applications, including Facebook, Snapchat, and email— and the questions it raises about adolescent girls' sexuality in the larger context of privacy in digital media, including the standards for consent, information ethics, and the nature of participation and agency in an information economy. The book critiques typical responses to sexting and argues that protecting teens, and girls in particular, from malicious peers and overzealous prosecutors may require recognizing the girls' sexual agency and choices when they sext consensually. This introduction considers why sexting is illegal and discusses the fear and promise of technology, particularly the internet. It also explains how the vague and broad nature of child pornography laws amplifies the panic about sexting. Finally, it provides an overview of the chapters that follow.
APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "Snapchat"

1

Däumler, Marc, and Marcus M. Hotze. "Snapchat." In Social Media für das erfolgreiche Krankenhaus, 199–200. Berlin, Heidelberg: Springer Berlin Heidelberg, 2016. http://dx.doi.org/10.1007/978-3-642-45055-6_11.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Jakubetz, Christian. "Mein Snapchat hieß noch Blog." In Medienwandel kompakt 2017-2019, 125–28. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-27319-4_17.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Afuah, Allan. "Snapchat: Another Overvalued Tech Unicorn? *." In Business Model Innovation, 215–28. New York, NY : Routledge, 2018. | Earlier edition: 2014.: Routledge, 2018. http://dx.doi.org/10.4324/9780429446481-19.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Kucharz, Jannis. "Warum ich an einem Snapchat-Format arbeite." In Medienwandel kompakt 2014–2016, 193–96. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17501-6_32.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Gupta, Indranath. "User Control Over Personal Information: A Case Study of Facebook, Twitter, and Snapchat." In Internet Infidelity, 13–29. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-5412-9_2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Lim, Rachel Rui Xia, Alina Sihui Ang, and Fun Man Fung. "Application of Social Media in Chemistry Education: Incorporating Instagram and Snapchat in Laboratory Teaching." In ACS Symposium Series, 37–53. Washington, DC: American Chemical Society, 2017. http://dx.doi.org/10.1021/bk-2017-1270.ch003.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Hristova, Dayana, and Andreas Lieberoth. "How Socially Sustainable Is Social Media Gamification? A Look into Snapchat, Facebook, Twitter and Instagram." In Transforming Society and Organizations through Gamification, 225–45. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-68207-1_12.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Al-Shamaileh, Ons, Anas Aloudat, Amal Alrayes, and Hakim Hacid. "Some Socio-demographic Usage Patterns in Ephemeral Content Sharing Social Networks: The Case of Snapchat." In Lecture Notes in Networks and Systems, 563–79. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-80119-9_35.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Gomez, Lina, Kasim Bernabe, Yanitzary Alvarado, and Lourdes Meléndez. "Snapchat as an Influential Tool for Marketing Communication: An Exploratory Analysis of Brands Usage: An Abstract." In Back to the Future: Using Marketing Basics to Provide Customer Value, 365–66. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-66023-3_127.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Ferraz, Ezra, and Gracy Fernandez. "Teresa Condicion: Chief of Data and Operation, Co-founder, Snapcart." In Asian Founders at Work, 245–59. Berkeley, CA: Apress, 2019. http://dx.doi.org/10.1007/978-1-4842-5162-1_22.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Snapchat"

1

Barbosa de Lacerda, Luiz Ranyel, and Hercilio de Medeiros Sousa. "SNAPCHAT COMO FERRAMENTA MOTIVACIONAL NA EDUCAÇÃO." In 22º CIAED Congresso Internacional de Educação a Distância. Associação Brasileira de Educação a Distância ABED, 2016. http://dx.doi.org/10.17143/ciaed/xxiiciaed.2016.00236.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Wong, Weng Hao, Shuhaida Ismail, Muhammad Amirul Arifin, Siti Salwa Abdullah Make, Mohd Helmy Abd Wahab, and Shazlyn Milleana Shaharudin. "Sentiment Analysis of Snapchat Application's Reviews." In 2021 2nd International Conference on Artificial Intelligence and Data Sciences (AiDAS). IEEE, 2021. http://dx.doi.org/10.1109/aidas53897.2021.9574379.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Habib, Hana, Neil Shah, and Rajan Vaish. "Impact of Contextual Factors on Snapchat Public Sharing." In CHI '19: CHI Conference on Human Factors in Computing Systems. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3290605.3300256.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Rios, Juan Sebastian, Daniel John Ketterer, and Donghee Yvette Wohn. "How Users Choose a Face Lens on Snapchat." In CSCW '18: Computer Supported Cooperative Work and Social Computing. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3272973.3274087.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Vente, Teresa M., and Kristin Ross. "Title: Snapchat story: I Need A Heart Transplant." In AAP National Conference & Exhibition Meeting Abstracts. American Academy of Pediatrics, 2021. http://dx.doi.org/10.1542/peds.147.3_meetingabstract.547.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Noë, Beryl, Liam D. Turner, and Roger M. Whitaker. "Smartphone interaction and survey data as predictors of snapchat usage." In UbiComp '19: The 2019 ACM International Joint Conference on Pervasive and Ubiquitous Computing. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3341162.3349298.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Franzmann, Daniel, Lukas Fischer, and Roland Holten. "The Influence of Design Updates on Users: the Case of Snapchat." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2019. http://dx.doi.org/10.24251/hicss.2019.891.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Haimson, Oliver L., and John C. Tang. "What Makes Live Events Engaging on Facebook Live, Periscope, and Snapchat." In CHI '17: CHI Conference on Human Factors in Computing Systems. New York, NY, USA: ACM, 2017. http://dx.doi.org/10.1145/3025453.3025642.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Bipat, Taryn, Tom Wilson, Ostin Kurniawan, Yoon Jae (Stephanie) Choi, and Kate Starbird. "It is Not All Fun and Games: Breaking News Consumption on Snapchat." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2019. http://dx.doi.org/10.24251/hicss.2019.255.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Nicole Mandri, Isabela. "O PAPEL DAS CELEBRIDADES E DIGITAL INFLUENCERS PARA A CONTINUIDADE DO SNAPCHAT." In CONINTER 2020. Even3, 2020. http://dx.doi.org/10.29327/coninter2020.298791.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Snapchat' for particular source types:
Journal articles Dissertations / Theses
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography