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1

Wilken, Rowan, and Lee Humphreys. "Placemaking through mobile social media platform Snapchat." Convergence: The International Journal of Research into New Media Technologies 27, no. 3 (February 16, 2021): 579–93. http://dx.doi.org/10.1177/1354856521989518.

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In this article, we examine the particular ways that place is configured in and through mobile social media platform Snapchat, and how Snapchat is designed and conceptualized in such a way as to encourage digital placemaking. The position we take in this article is that place is not a thing that is merely recorded through this platform. Rather, place is something that is continually enacted, negotiated and renegotiated across multiple levels of media engagement. In developing this position, we first review the previous research on Snapchat that relates to placemaking. Then, we examine placemaking through two primary lens: Snapchat’s design and Snapchat’s business model. Our argument is that close examination of the place-based materiality and meaning of the Snapchat service for itself and for its clients reveals the interconnected construction and commodification of place through this service.
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Hillman, John. "Snapchat: a Brief Encounter." Grimace, Vol. 2, no. 1 (2017): 90–93. http://dx.doi.org/10.47659/m2.090.art.

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For users of the image messaging Snapchat app, expressiveness is largely mediated through in-built filters and extensive use of short pieces of text and emojis. It is also contingent upon the disappearance of the image after a set time. The certainty these images will not be retained – that they will disappear – sanctions a degree of liberty in what is sent between users. However, there is also a reciprocal level of trust, since despite the app itself having no feature to save an image, recipients can screen capture the images they receive. Users do receive notification that their image has been saved in a screen capture, and this is likely to elicit a spontaneous reaction of despair, a breach of the code of disappearing images that is implicit in Snapchat’s communication method. In this essay, I propose Snapchat portraits express not the face as image but image as perplexing, disappearing, mutating phenomena. With their filters and distortions they unsettle our notions of the index and with their built in disappearance they challenge any notion of image as a memory prosthetic. Snapchat, as a form of portraiture, is not engaged with likeness or reproducibility. Instead, it stresses duplication, disguise and disappearance as the dominant features of contemporary culture. Keywords: photo filters, Snapchat, Snapchat portrait
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Bruna, Yann. "Snapchat à l’adolescence." Réseaux N°222, no. 4 (2020): 139. http://dx.doi.org/10.3917/res.222.0139.

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Rummler, Klaus, Caroline Grabensteiner, and Colette Schneider Stingelin. "‹WhatsApp, Snapchat, Instagram›." Orientierungen in der digitalen Welt 39 (December 3, 2020): 170–95. http://dx.doi.org/10.21240/mpaed/39/2020.12.10.x.

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Das Forschungsteam im Projekt «Hausaufgaben und Medienbildung» fragt nach dem Medienhandeln jugendlicher Schülerinnen und Schüler der Sekundarstufe I im Kontext der Erledigung ihrer Hausaufgaben. Im Herbst 2018 wurde die Haupterhebung mit 250 Deutschschweizer Schülerinnen und Schülern aus 9 Kantonen durchgeführt. Dieser Bericht widmet sich dem Lernprozess innerhalb des Projekts, der Dokumentation erster abduktiver Schlüsse und damit auch der Präsentation von Ergebnissen aus einem Work in Progress. Dabei wird vor allem auf den Codierprozess und die Strategien der Auswertung im Zuge eines hypothesengenerierenden Vorgehens eingegangen. Diese lässt die Entwicklung von Fragestellungen aus dem Material heraus zu. Anhand ausgewählter Beispiele wird gezeigt, welche Begrifflichkeiten mit bestimmten Diensten und Praktiken im Medienhandeln von Schülerinnen und Schülern auffindbar sind (Kollokationen) und welche Hardware und Anwendungen Schülerinnen und Schüler zur direkten Bearbeitung der Hausaufgaben verwenden. Dabei werden Hinweise darauf diskutiert, dass «Hausaufgaben» als Praxis des schulbezogenen häuslichen Lernens eine Transformation erfahren, welche durch die Art und Weise, wie Schülerinnen und Schüler zum Ergebnis der «fertigen Hausaufgabe» kommen, mit Fokus auf die genutzten medialen Ressourcen ihrerseits diskutiert werden kann.
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Gerlitz, Carolin. "Whatsapp und Snapchat." POP 4, no. 1 (March 1, 2015): 42–46. http://dx.doi.org/10.14361/pop-2015-0107.

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LeBeau, Kelsea, Cary Carr, and Mark Hart. "Examination of Gender Stereotypes and Norms in Health-Related Content Posted to Snapchat Discover Channels: Qualitative Content Analysis." Journal of Medical Internet Research 22, no. 3 (March 20, 2020): e15330. http://dx.doi.org/10.2196/15330.

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Background Snapchat has seen one of the most rapid, and unprecedented, growths in the history of social networking sites and social media with 3 billion Snapchats sent daily. In 2015, Snapchat introduced a new feature, Snapchat Discover, providing a unique way for publishers, such as magazines, to connect their content to Snapchat users. Objective This study aimed to evaluate qualitatively the health-related content distributed among male-focused and female-focused Discover channels and to determine whether differences exist between the content posted to these channels. Methods Magazine Discover channels with male and female target audiences were identified based on the magazine’s claimed audience and a search of Snapchat Discover’s magazine publishers, resulting in the selection of two male-focused and two female-focused channels. Stories were collected daily from each of the selected channels during a 4-week period. Using the constant comparative method, 406 Discover stories were collected and analyzed. Results Differences in health content coverage existed between male- and female-focused channels. General health stories from male channels comprised 7.5% (10/134) of total stories compared with 22.8% (62/272) for female channels. Sexual health stories from male channels comprised 3.0% (4/134) of total stories compared with 18.8% (51/272) for female channels. Moreover, female-focused channels’ content was more comprehensive. Female audiences were portrayed as being health information seekers, concerned with sexual health and male satisfaction, primarily responsible for contraception and pregnancy prevention, and less informed about sex. Male audiences were portrayed as being less likely to seek health information, obsessed with and driven by sex, and less concerned with sexual health. Conclusions Understanding the content shared to social media is important, especially when considering the implications content may have for behavior. In terms of content, these findings suggest Discover channels appear to promote gender stereotypes and norms for health and sexual health through the information posted.
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Tropp, Joerg, and Andreas Baetzgen. "Users’ Definition of Snapchat Usage. Implications for Marketing on Snapchat." International Journal on Media Management 21, no. 2 (April 3, 2019): 130–56. http://dx.doi.org/10.1080/14241277.2019.1637343.

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Lee, Eun Jeong, and Kelly Kaufhold. "Journalistic Professionalism and User Motivations for Snapchat Video." International Journal of Interactive Communication Systems and Technologies 8, no. 1 (January 2018): 1–19. http://dx.doi.org/10.4018/ijicst.2018010101.

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This article applied uses and gratifications to investigate motivations for posting Snapchat videos to identify whether journalistic norms inform Snapchat behavior. This study revealed that information sharing, entertainment, recognition, and self-expression motives were related to Snapchat video use; professional journalistic practices were not. Findings suggest that Snapchat video is used primarily for entertainment, rather than journalism among users. Given the robust increase by legacy news outlets in Snapchat Discover, the findings are timely and relevant.
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Tilic, Gorkem. "Snapchat as an Advertising Platform." New Trends and Issues Proceedings on Humanities and Social Sciences 4, no. 11 (December 28, 2017): 122–29. http://dx.doi.org/10.18844/prosoc.v4i11.2866.

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This paper deals with the types of advertisements used in Snapchat and how brands utilise through examples of domestic and international campaigns. Snapchat is an instant messaging application that takes advantage of new technologies such as augmented reality, allowing brands to reach the target audience in interactive, unique and entertaining ways. Given the fact that digital advertising has now surpassed printed media and television advertising, research in this area is becoming essential. Keywords: Snapchat advertising, interactive advertising, brand sponsorships, geo-filters, snapchat lenses.
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Barker, Jessica. "Making-up on mobile: The pretty filters and ugly implications of Snapchat." Fashion, Style & Popular Culture 7, no. 2 (March 1, 2020): 207–21. http://dx.doi.org/10.1386/fspc_00015_1.

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Abstract What happens when the fashionable beauty ideal ‐ typically considered unattainable ‐ becomes instantly attainable for the masses with the mere tap of a touchscreen? As the widespread use of Snapchat's popular but problematic Lenses has shown, responses are mixed and critiques abound. The social media platform Snapchat introduced Lenses ‐ commonly known as face filters ‐ in 2015. These filters apply virtual accessories and edit facial features, enabling users to incorporate augmented reality technology into their daily sartorial practice. Through this 'digital adornment' users experiment with creativity and self-expression, as with cosmetics and clothing, while forging social connections. However, Snapchat's filters frequently spark controversy by slimming the jawlines and noses, enlarging the eyes and lips, and smoothing and lightening the complexions of millions of users. These effects have caused users to consider the powers of self-fashioning and question the standard of beauty being presented. By examining the observations and opinions presented in the online fashion, tech and news media, this study explores the problematic nature of Snapchat's beautifying filters. It traces users' dismay at how Snapchat, originally praised as a space for authentic, unfiltered self-presentation, became a force for aggressively perpetuating fashionable but exclusionary beauty ideals. It presents the range of reactions to these face-perfecting filters, from satisfaction and guilt to insecurity and body dysmorphia. It also explores the connection between face filters, cosmetics and feminine beauty ideals in a celebrity-led, self-image-saturated culture, with reference to brand-sponsored filters.
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Lee, Eun Jeong. "Traditional and New Media." International Journal of Interactive Communication Systems and Technologies 9, no. 1 (January 2019): 32–47. http://dx.doi.org/10.4018/ijicst.2019010103.

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Using an affordances approach, this study examines how U.S. media outlets use Snapchat to reach young audiences. Results of a content analysis and interviews reveal publishers on Discover adopt Snapchat's affordances and adapt their media type and story topic using visuals. Findings also suggest media outlets retain their own character in news judgement. Overall results offer a broader understanding of the affordances and constraints of social media platforms used by publishers.
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Alhabash, Saleem, and Mengyan Ma. "A Tale of Four Platforms: Motivations and Uses of Facebook, Twitter, Instagram, and Snapchat Among College Students?" Social Media + Society 3, no. 1 (January 2017): 205630511769154. http://dx.doi.org/10.1177/2056305117691544.

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The current research explores differences between Facebook, Twitter, Instagram, and Snapchat in terms of intensity of use, time spent daily on the platform, and use motivations. The study applies the uses and gratifications (U&G) approach to contrast the four platforms. A cross-sectional survey of college students ( N = 396) asked participants to indicate the intensity of using Facebook, Twitter, Instagram, and Snapchat as well as nine different use motivations. Findings show that participants spent the most time daily on Instagram, followed by Snapchat, Facebook, and Twitter, respectively. They also indicated the highest use intensity for Snapchat and Instagram (nearly equally), followed by Facebook and Twitter, respectively. With regard to use motivations, Snapchat takes the lead in five of the nine motivations. Findings are discussed in relation to the U&G approach and uniqueness of different social media and social networking sites (SNSs).
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Billings, Andrew C., Fei Qiao, Lindsey Conlin, and Tie Nie. "Permanently Desiring the Temporary? Snapchat, Social Media, and the Shifting Motivations of Sports Fans." Communication & Sport 5, no. 1 (July 24, 2016): 10–26. http://dx.doi.org/10.1177/2167479515588760.

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The social media application Snapchat has ascended rapidly, quickly becoming the third most utilized platform of millennials with a valuation as high as US$19 billion. A national survey of 125 respondents revealed that people using Snapchat to follow sports devote roughly the same amount of time to the platform as Facebook and more time than Twitter, Instagram, or Pinterest. Despite finding other platforms better for sport information seeking, relaxation, and interaction, respondents still reported using Snapchat as a main platform for facilitating sport fandom. Both sport fandom and identification bolstered likelihood of using Snapchat for sport-related interactions. Implications for communication and sport scholars and industry professionals are offered.
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Aakash, Kamble, Desai Supriya, and Mehendale Smita. "What makes them snap? Gratifications of using Snapchat by Generation Z." Asian Academy of Management Journal 26, no. 1 (June 4, 2021): 1–23. http://dx.doi.org/10.21315/aamj2021.26.1.1.

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This paper aims to understand the motivations and behavioural patterns of Snapchat use by Generation Z (Gen-Z) and their social relationships with friends and romantic companions. Focus group discussion and in-depth interview methodology were employed to conduct the research with 49 respondents participating in focused group discussions. The respondents reported Snapchat being adopted for connecting with friends as it provided them with secure and authentic experience over other social media platforms. The gratifications gained from the use of Snapchat by Gen Z users were identified emerging from the features and experience of using the technology platform. The results were supported for uses and gratifications as the respondents justified the ephemerality of Snapchat being useful, the gratifications gained from snapping with friends and social groups. Snapchat was seen as a useful medium for security, privacy and ephemerality it provided along with a medium for authentic communications with friends and romantic companions.
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Utz, Sonja, Nicole Muscanell, and Cameran Khalid. "Snapchat Elicits More Jealousy than Facebook: A Comparison of Snapchat and Facebook Use." Cyberpsychology, Behavior, and Social Networking 18, no. 3 (March 2015): 141–46. http://dx.doi.org/10.1089/cyber.2014.0479.

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Hollenbaugh, Erin E. "Privacy Management Among Social Media Natives: An Exploratory Study of Facebook and Snapchat." Social Media + Society 5, no. 3 (April 2019): 205630511985514. http://dx.doi.org/10.1177/2056305119855144.

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Guided by communication privacy management theory, this study tested network size, network diversity, privacy concerns, and privacy management practices in and between Facebook and Snapchat for social media natives. A cross-sectional survey of 273 college students (predominately Caucasian, female, 18- to 20 years old) showed that audiences were larger and more diverse in Facebook than Snapchat. Snapchat users with larger friend lists and lower privacy concerns reported more shared boundary ownership, whereas those with more diverse networks reportedly used more open friending practices to expand their connections. Higher privacy concerns were related to more restrictive privacy management practices in both mediums, and participants were overall more open on Snapchat than on Facebook. Theoretical and practical implications were presented in efforts to inform future research.
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Sashittal, Hemant, and Avan Jassawalla. "Preliminary evidence of brand acquaintancing on Snapchat." Marketing Intelligence & Planning 37, no. 2 (April 1, 2019): 197–210. http://dx.doi.org/10.1108/mip-05-2018-0144.

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Purpose The purpose of this paper is to empirically derive and test a framework of brand acquaintancing – a new emotional attribution resulting from user-brand interactions on Snapchat, a popular social medium with ephemeral properties. Design/methodology/approach Focus group data were used to derive a framework, hypotheses and measurement scales for explicating the brand acquaintancing construct. Structural coherence of the framework and reliability and validity of scales were tested using a survey sample of Snapchat using students. The purified theoretical model was tested using a nationwide sample of Snapchat users. Findings The studies find that Snapchat users are receptive to unknown and stranger brands. Users’ fear of self-disclosure triggers a search for acquaintances on the medium, i.e., acquaintances are sought over friends and intimates. Moreover, unknown and stranger brands encountered on the medium are acquaintance, i.e., awarded the status of an acquaintance. Research limitations/implications The studies found Snapchat users receptive to unknown and stranger brands. Users’ fear of self-disclosure triggers a search for acquaintances on the medium, i.e., acquaintances are sought over friends and intimates. Moreover, unknown and stranger brands encountered on the medium are acquaintanced, i.e., they were awarded the status of an acquaintance. Originality/value The paper presents empirical evidence of brand acquaintancing on Snapchat, and contributes to a more nuanced understanding of social media platforms to aid scholars and practitioners.
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Soffer, Oren. "The Oral Paradigm and Snapchat." Social Media + Society 2, no. 3 (September 2016): 205630511666630. http://dx.doi.org/10.1177/2056305116666306.

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Callahan, Clark, Scott Haden Church, Jesse King, and Maureen Elinzano. "Snapchat Usage Among Minority Populations." Journal of Media and Religion 18, no. 1 (January 2, 2019): 1–12. http://dx.doi.org/10.1080/15348423.2019.1639404.

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Krogager, Stinne Gunder Strøm, and Hans-Peter Degn. "Snapchat: A space for intimate and boundary-pushing transactions." Interactions: Studies in Communication & Culture 11, no. 3 (December 1, 2020): 377–92. http://dx.doi.org/10.1386/iscc_00031_1.

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This article explores how young adults negotiate gender relations and intimate boundaries through the smartphone app, Snapchat. We build on an empirical study based on interviews and a quantitative questionnaire distributed among young Danes. Our findings suggest that the key affordance of Snapchat (its default deletion) creates ‘in between spaces’ as it incites a high degree of boundary-pushing content. The way the content pushes boundaries varies across genders, but a common characteristic is that the content is more intimate and with less facade than what is usually shared on other social media. At the same time, we find that young males and females to some extend use Snapchat in different ways and with different kinds of content, though for the same overall purpose; Snapchat constitutes their ‘in between space’ where they can test boundaries and uphold social relations by exchanging personal, unveiled behind-the-facade content.
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Spinda, John S. W., and Stephen Puckette. "Just a Snap." Communication & Sport 6, no. 5 (September 19, 2017): 627–49. http://dx.doi.org/10.1177/2167479517731335.

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Employing a uses-and-gratifications approach, we examined the motives for following sports using the social media application Snapchat (version 9 [9.27.5.0 iOS/9.20.6.0] Andr). In Step 1 of the study, participant provided narratives ( n = 49) about their motivations for using Snapchat to follow sports. In Step 2, an online survey asked participants ( N = 263) to respond to 39 motive statements gleaned from narratives obtained in Step 1 as well as measures of points of attachment (POA), overall time spent viewing a variety of sports, and to rank the importance of various social media channels. Overall, four motives for using Snapchat to follow sports were conceptualized across 21 items (i.e., ease and convenience, behind the scenes, vicarious experience, unique points of view). Next, using regression analyses, we found that age, POA, social media preferences, and different sports viewed predicted motives for using Snapchat to follow sports to varying degrees. Theoretical implications and considerations for future research are also discussed.
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Vaterlaus, J. Mitchell, Kathryn Barnett, Cesia Roche, and Jimmy A. Young. "“Snapchat is more personal”: An exploratory study on Snapchat behaviors and young adult interpersonal relationships." Computers in Human Behavior 62 (September 2016): 594–601. http://dx.doi.org/10.1016/j.chb.2016.04.029.

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Ginting, Dahlia Br, and Alan Setiawan. "Analisis Pengaruh Kualitas Sistem, Citra Merek, Kepercayaan, dan Atribut Produk terhadap Kepuasan dan Dampaknya terhadap Loyalitas Pengguna Aplikasi Snapchat di Kota Bandung." Media Informatika 17, no. 2 (July 1, 2018): 48–65. http://dx.doi.org/10.37595/mediainfo.v17i2.10.

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Sikap antusiasme masyarakat dunia terhadap hal-hal baru sangat luar biasa dan membuat para investor bersama developer aplikasi secara massal melakukan inovasi serta menawarkan produk mereka kepada khalayak dunia. Salah satu software yang kini sedang hangat diperbincangkan dan digunakan di seluruh dunia, yaitu Snapchat. Snapchat merupakan salah satu aplikasi yang masih menjadi trend saat ini.Snapchat menyediakan layanan berkirim pesan foto dan video. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kualitas sistem, citra merek, kepercayaan, dan atribut produk terhadap kepuasan dan dampaknya terhadap loyalitas pengguna aplikasi snapchat di kota Bandung. Populasi dalam penelitian ini adalah para pengguna aplikasi snapchat. Teknik sampel yang digunakan adalah purposive sampling dengan jumlah sampel sebesar 300 responden. Hasil penelitian juga menunjukkan bahwa adanya pengaruh tidak langsung kualitas sistem terhadap loyalitas melalui kepuasan sebesar 0.073 atau 7.3%, pengaruh tidak langsung citra merek terhadap loyalitas melalui kepuasan sebesar 0.043 atau 4.3%, pengaruh tidak langsung kepercayaan terhadap loyalitas melalui kepuasan sebesar 0.029 atau 2.9% danpengaruh tidak langsung atribut produk terhadap loyalitas melalui kepuasan sebesar 0.121 atau 12.1%.
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Szymański, Grzegorz. "SNAPCHAT JAKO INNOWACYJNA APLIKACJA MARKETINGU MOBILNEGO." Zeszyty Naukowe Politechniki Częstochowskiej Zarządzanie 21, no. 1 (June 2016): 156–67. http://dx.doi.org/10.17512/znpcz.2016.2.14.

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Dizerbo, Anne. "Facebook, snapchat : instances de biographisation partagée." Le sujet dans la cité Actuels N° 5, no. 1 (2016): 129. http://dx.doi.org/10.3917/lsdlc.hs05.0129.

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Arsovski, Sasa, Adrian David Cheok, Kirthana Govindarajoo, Nurizzaty Salehuddin, and Somaiyeh Vedadi. "Artificial intelligence snapchat: Visual conversation agent." Applied Intelligence 50, no. 7 (February 26, 2020): 2040–49. http://dx.doi.org/10.1007/s10489-019-01621-2.

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Berthold, Melanie. "Snapchat im Employer-Branding bei Rewe." Controlling & Management Review 61, no. 5 (June 2017): 78–81. http://dx.doi.org/10.1007/s12176-017-0057-8.

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Chhabra, Neeraj, and Sean M. Bryant. "Snapchat Toxicology: Social Media and Suicide." Annals of Emergency Medicine 68, no. 4 (October 2016): 527. http://dx.doi.org/10.1016/j.annemergmed.2016.05.031.

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Ford, Kelsey Lynett, Tashuna Albritton, Tara A. Dunn, Kacy Crawford, Jessica Neuwirth, and Sheana Bull. "Youth Study Recruitment Using Paid Advertising on Instagram, Snapchat, and Facebook: Cross-Sectional Survey Study." JMIR Public Health and Surveillance 5, no. 4 (October 9, 2019): e14080. http://dx.doi.org/10.2196/14080.

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Background The use of paid social media advertising for targeted study recruitment is an effective strategy in health research and evaluation, specifically to reach diverse youth participants. Although the literature adequately describes the utility of Facebook in recruitment, limited information exists for social media platforms that are more popular with youth, specifically Instagram and Snapchat. Objective This paper outlines a paid advertising approach using Instagram, Snapchat, and Facebook to evaluate a statewide youth marijuana prevention campaign. The objective of this study was to compare recruitment metrics across Instagram, Snapchat, and Facebook for two surveys documenting youth knowledge, attitudes, and behaviors related to retail marijuana in Colorado post legalization. In addition, the study assessed the feasibility of using Instagram and Snapchat as effective additions to Facebook for youth study recruitment. Methods A social media recruitment strategy was used to conduct two cross-sectional surveys of youth, aged 13 to 20 years, in Colorado. Geographically targeted ads across 3 social media platforms encouraged the completion of a Web-based self-administered survey. Ad Words and Snap Ads were used to deploy and manage advertising campaigns, including ad design, placement, and analysis. Ad costs and recruitment metrics (ie, impressions, link clicks, and conversion rates) were calculated across the three social media platforms. Results Over two 1-month periods, 763,613 youth were reached (ie, impressions), 6089 of them clicked survey links (ie, clicks), and 828 eligible youth completed surveys about knowledge, attitudes, and behaviors related to retail marijuana. Instagram converted 36.13% (803/2222) of impressions to clicks (ie, conversion rate) in the first survey and 0.87% (864/98982) in the second survey. Snapchat generated the most impressions and link clicks, but it did so with the lowest conversion rate for both surveys, with a 1.40% (1600/114,200) conversion rate in the first survey and a 0.36% (1818/504700) conversion rate in the second survey. Facebook maintained a consistent conversion rate of roughly 2% across both surveys, despite reductions in budget for the second survey. The cost-per-click ranged between US $0.25 and $0.37 across the three platforms, with Snapchat as both the most cost-effective platform in the first survey and the most expensive platform in the second survey. Conclusions Recruitment and enrollment outcomes indicate the use of Instagram and Snapchat, in addition to Facebook, may be a modern, useful, and cost-effective approach to reach youth with surveys on sensitive health topics. As the use of Facebook declines among youth, the use of more popular social media platforms can augment study recruitment for health research and evaluation efforts.
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Coa, Vincent Valiant, and Johan Setiawan. "Analyzing Factors Influencing Behavior Intention to Use Snapchat and Instagram Stories." International Journal of New Media Technology 4, no. 2 (December 22, 2017): 75–81. http://dx.doi.org/10.31937/ijnmt.v4i2.783.

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Snapchat, and Instagram are two social networks which recently gain their users after adopting such a feature called "Story" which allows a certain post to be disappeared after a certain time. This research takes up this technology trends analyzing the factors that probably affect the behavioral intention to use Snapchat and Instagram stories among generation Z. Factors are analyzed using Structural Equation Modeling, with basis model and variables from Technology Acceptance Model. Data collection was targeted to finished within 1 week using online questionnaire with respondent from Jakarta and Tangerang for 100 respondent that are using both Snapchat stories and Instagram Stories. There are two tools researcher usually use to analyze Structural Equation Modeling: SPSS AMOS and LISREL. In this research, researchers choose AMOS. From six hypothesis proposed for Snapchat analysis, four hypothesis is accepted, while the other two are rejected. Meanwhile, on Instagram Stories analysis, five hypothesis is accepted and one hypothesis is rejected. This study finds out the Social Presence is an exogenous variable which has a major role in affecting other variables. While Perceived Enjoyment influenced the behavioral intention to use Snapchat and Instagram Stories the most. Index Terms—Structural Equation Modeling, Technology Acceptance Model, influence, generation Z, Snapchat, Instagram REFERENCES [1] L. Chin and Z. Ahmad, "Perceived Enjoyment and Malaysian Consumers’ Intention to Use a Single Platform EPayment", SHS Web of Conferences, vol. 18, 2015. [2] M. Ariff, T. Shan, N. Zakuan, N. Ishak and M. Wahi, "Examining Users' E-Satisfaction in the Usage of Social Networking Sites; Contribution from Utilitarian and Hedonic Information Systems", IOP Conference Series: Materials Science and Engineering, vol. 58, 2014. [3] K. Hassanein and M. Head, "Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping", International Journal of HumanComputer Studies, vol. 65, no. 8, pp. 689-708, 2007. [4] P. Surendran, "Technology Acceptance Model: A Survey of Literature", 2012. [5] F. Davis, "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology", MIS Quarterly, vol. 13, no. 3, p. 319, 1989
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Kannenberg, Vanessa, and Maíra Evangelista de Sousa. "O fantasmagórico site de rede social: como o Snapchat está sendo apropriado para a circulação de conteúdo jornalístico." Intercom: Revista Brasileira de Ciências da Comunicação 40, no. 3 (December 2017): 151–67. http://dx.doi.org/10.1590/1809-5844201739.

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Resumo Discutir como os veículos jornalísticos têm se apropriado do site de rede social (SRS) Snapchat para a circulação de conteúdo noticioso é o objetivo deste artigo. De caráter descritivo-analítico, o estudo utiliza como metodologia uma combinação de técnicas quantitativas e qualitativas (revisão de literatura, coleta de dados, descrição e análise). A investigação foi realizada a partir de publicações dos perfis do jornal The Washington Post e do portal de notícias UOL no Snapchat entre os dias 22 de junho e 05 de julho de 2016, e tem como base as noções de sites de redes sociais (BOYD; ELLISON, 2007, 2013; RECUERO, 2009) e de apropriações do Snapchat pelo jornalismo (BRADSHAW, 2016). A partir das categorias de análise criadas (periodicidade, tamanho, modalidade narrativa e formato), percebemos similaridades e particularidades nos conteúdos publicados na seção Stories, concluindo que se trata de uma ferramenta com potencial narrativo e de atrair novos públicos.
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Al-Tuwairqi, Salma M., Bushra K. Aloosh, and Rana A. Bagies. "The Future of Snapchat: A Mathematical Model." Journal of Applied Mathematics and Physics 07, no. 04 (2019): 841–60. http://dx.doi.org/10.4236/jamp.2019.74057.

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Sultan, Abdullah J. "Usage Behaviors on Snapchat, Instagram, and WhatsApp." International Journal of E-Services and Mobile Applications 13, no. 1 (January 2021): 45–59. http://dx.doi.org/10.4018/ijesma.2021010104.

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The main objective of this research is to investigate usage behaviors of different age groups across popular social-media platforms and show what usage behavior is mostly utilized in each social media platform. A sample of 2,883 social media users was used to run a series of t-tests to support the research hypotheses. The findings show that young users (compared with old users) are more likely to use social media platforms for social and personal needs. In addition, across platform analyses indicate that users of WhatsApp (compared with Snapchat and Instagram) are more likely to use the platform for socially integrative needs (e.g., connecting with friends and family and talking), while Instagram and Snapchat users are more likely to use the platforms for affective needs (e.g., entertaining), personally integrative needs (e.g., enhancing self-expression and getting to know new people), tension release (e.g., escaping from boredom), and cognitive needs (e.g., seeking information). A more detailed analysis of age groups across the platforms are further discussed.
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Rauzzino, Antonietta, and Juan C. Correa. "Millennials sex differences on Snapchat perceived privacy." Suma Psicológica 24, no. 2 (July 2017): 129–34. http://dx.doi.org/10.1016/j.sumpsi.2017.08.002.

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Rice, Laurie L., and Kenneth W. Moffett. "Snapchat and civic engagement among college students." Journal of Information Technology & Politics 16, no. 2 (February 13, 2019): 87–104. http://dx.doi.org/10.1080/19331681.2019.1574249.

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McBride, Virginia. "The Snapchat Monteur? New Platforms for Photomontage." History of Photography 43, no. 2 (April 3, 2019): 206–20. http://dx.doi.org/10.1080/03087298.2019.1682834.

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Chen, Huan, and Yoon Joo Lee. "Is Snapchat a good place to advertise? How media characteristics influence college-aged young consumers' receptivity of Snapchat advertising." International Journal of Mobile Communications 16, no. 6 (2018): 697. http://dx.doi.org/10.1504/ijmc.2018.095129.

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Truelove, Verity, James Freeman, and Jeremy Davey. "“I Snapchat and Drive!” A mixed methods approach examining snapchat use while driving and deterrent perceptions among young adults." Accident Analysis & Prevention 131 (October 2019): 146–56. http://dx.doi.org/10.1016/j.aap.2019.06.008.

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Binyameen, Sylvana, Noha Afeef, and Tabassum Rashid. "Narcissism, Self-esteem and Snapchat usage: Exploring the Relationships." International Journal of Psychosocial Rehabilitation 24, Special Issue 1 (February 28, 2020): 190–97. http://dx.doi.org/10.37200/ijpr/v24sp1/pr201149.

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Matthews, Richard, Kieren Lovell, and Matthew Sorell. "Ghost protocol – Snapchat as a method of surveillance." Forensic Science International: Digital Investigation 36 (April 2021): 301112. http://dx.doi.org/10.1016/j.fsidi.2021.301112.

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Makki, Taj W., Julia R. DeCook, Travis Kadylak, and Olivia JuYoung Lee. "The Social Value of Snapchat: An Exploration of Affiliation Motivation, the Technology Acceptance Model, and Relational Maintenance in Snapchat Use." International Journal of Human–Computer Interaction 34, no. 5 (September 8, 2017): 410–20. http://dx.doi.org/10.1080/10447318.2017.1357903.

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Nasser Al Harbi, Wed. "The Role of Social Media (YouTube and Snapchat) in Enhancing Saudi EFL Learners' Listening Comprehension Skills." Arab World English Journal, no. 268 (December 15, 2020): 1–54. http://dx.doi.org/10.24093/awej/th.268.

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Despite of the importance of listening in EFL learning and teaching, this skill is not getting as much attention as other skills. Therefore, learners are less motivated to depend on their listening comprehension as a tool to help them in the process of language learning. Social media, especially YouTube and Snapchat, can be effectively used as a pedagogical tool to enhance the listening skills of EFL learners, compared with other traditional audio recording tools. The objective of this research is to investigate the role of social media (YouTube and snapchat) as a method of teaching, in order to enhance EFL Saudi learners' listening comprehension skills. The primary goal of this study is to know whether social media is capable of developing EFL listening comprehension skills, and gaining the deeper understanding of the presented materials. In addition, using these tools makes them familiar with the target language culture and it's native speakers. In order to achieve this objective; the researcher used a mixed method to ensure the research validity: a questionnaire and a post-test.The participants of the study were 50 female students studying in English Language Centre at Taif University. They were randomly selected and they divided into two groups: the experiment group consisted of 20 female students and the control group consisted of 30 female students. The experiment group was instructed using (YouTube and Snapchat) as the control group using traditional audio method. Then there is a post-test is given to both groups to measure their listening comprehension performance. The findings of the study showed that using social media (YouTube and Snapchat) can enhance the listening skill of Saudi EFL leaners. The researcher recommends conducting more studies on other samples from different studies, age levels and from different environments like the schools or training institutes.
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Mündges, Stephan. "Distributed Content." MedienWirtschaft 13, no. 4 (2016): 26–33. http://dx.doi.org/10.15358/1613-0669-2016-4-26.

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Die mobile Nutzung des Internets nimmt zu und damit auch die Zeit, die Nutzer in Walled Gardens wie Facebook oder Snapchat verbringen. Dieser Aufstieg von mobiler und sozialer Mediennutzung führt zu einer neuen Vertriebsform von Medieninhalten: dem Distributed Content. Der Begriff beschreibt die Veröffentlichung und das Hosting von durch Medienunternehmen produzierten Inhalten auf digitalen Plattformen, die in vereinzelter Form an Nutzer über algorithmisch kuratierte Feeds ausgespielt werden. Es gibt prototypische Beispiele wie „Instant Articles“ auf Facebook, aber auch andere Formen wie Apple News oder Snapchat Discover. Medienunternehmen versprechen sich von dieser neuen Distributionsform höhere Reichweiten und neue Erlösmodelle. Doch gehen Unternehmen, die sich darauf einlassen, auch Risiken ein: Es können Abhängigkeiten entstehen, die den Unternehmen wirtschaftlich schaden können.
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Nashmi, Eisa Al, and David Lynn Painter. "Oh Snap: Chat Style in the 2016 US Presidential Primaries." Journal of Creative Communications 13, no. 1 (December 25, 2017): 17–33. http://dx.doi.org/10.1177/0973258617743619.

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Based on Goffman’s theories of self-presentation and framing, this exploratory investigation adapted Videostyle and Webstyle protocols to analyse the 2016 US presidential primary candidates’ Snapchat posts. This quantitative content analysis ( N = 871) coded for the visual content, production techniques, nonverbal content and frames used by the five candidates who used Snapchat as a strategic tool to engage voters throughout the course of the 2016 US primary campaign. The results indicate Clinton (D) deviated from the other candidates in the visual and nonverbal content as well as the frames used in her snaps. The implications of these findings on gendered self-presentation theory as well as inferences about the campaigns’ strategic social media motivations and effectiveness are also explored.
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Lee, Jayeon. "Is Snapchat Discover really a news platform? News snacking from social media and users’ knowledge of current affairs." Journal of Applied Journalism & Media Studies 00, no. 00 (March 17, 2021): 1–23. http://dx.doi.org/10.1386/ajms_00047_1.

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The role of the media in informing the public has long been a central topic in journalism studies. Given that social media platforms have become today’s major source of news, it is important to understand the impact of social media use on citizens’ knowledge of current affairs. While people get news from multiple platforms throughout the day, most research treats social media as a single entity or examines only one or two major platforms ignoring newer social media platforms. Drawing on news snacking framework, this study investigates how using some of today’s most popular social media platforms predicts users’ current affairs knowledge, with particular attention to Snapchat and its news section Discover. A survey conducted in the United States (N=417) demonstrated that each of the platforms is distinct: Twitter is a strongly positive predictor of knowledge, Facebook a marginally significant negative predictor, Reddit a significantly negative predictor and Instagram not a significant predictor. Overall Snapchat use has no significant association with users’ knowledge of current affairs, whereas Discover use has a negative relationship. Further analysis revealed that mere exposure to Snapchat is positively related to soft-news knowledge and attention to Discover is negatively related to hard-news knowledge.
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Chapin, John R. "Follow my Snaps!" International Journal of Cyber Behavior, Psychology and Learning 8, no. 3 (July 2018): 1–8. http://dx.doi.org/10.4018/ijcbpl.2018070101.

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Using third-person perception as a theoretical framework, a survey of 1,167 American adolescents explores their social media use and its relationship to verbal, emotional, physical, and sexual abuse. Despite the sexual nature of social media platforms like Snapchat, which are popular with adolescents, even adolescents who have experienced sexual violence in the past. Snapchat users were more likely than non-users to report abusive behavior to others. Adolescents exhibited third-person perception, believing others were more affected than they were by negative social media posts. This was related to experience with violence, and social media use. A third-person effect emerged, as adolescents who exhibit third-person perception were more likely to engage in abusive behaviors, both face-to-face and in an electronic medium.
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Modesto Alves, Yago, and Edna de Mello Silva. "As narrativas jornalísticas em formato de stories no Instagram e Snapchat." Ámbitos. Revista Internacional de Comunicación, no. 44 (2019): 73–92. http://dx.doi.org/10.12795/ambitos.2019.i44.05.

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Page, Ruth. "Group selfies and Snapchat: From sociality to synthetic collectivisation." Discourse, Context & Media 28 (April 2019): 79–92. http://dx.doi.org/10.1016/j.dcm.2018.10.003.

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Day, Jennifer, and Nicolas Davidenko. "Do Snapchat filters change how we perceive facial expressions?" Journal of Vision 17, no. 10 (August 31, 2017): 828. http://dx.doi.org/10.1167/17.10.828.

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Bayer, Joseph B., Nicole B. Ellison, Sarita Y. Schoenebeck, and Emily B. Falk. "Sharing the small moments: ephemeral social interaction on Snapchat." Information, Communication & Society 19, no. 7 (September 18, 2015): 956–77. http://dx.doi.org/10.1080/1369118x.2015.1084349.

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